by Whet Travel - Bloom Connections

The Groove Cruise
by Whet Travel
MIAMI | LOS ANGELES
BRAND SNAPSHOT:
Over 24,000 lives have been changed forever by an oceanic experience unlike anything on earth.
What started in 2004 with a group of 125 friends has now erupted into the world’s largest floating
dance music festival. Join thousands of the most incredibly beautiful people on the planet as you sail
to exotic destinations on gorgeous amenity jammed cruise ships. As seen on The Travel Channel, NY
Times, DJ Mag, CNN, FOX, SIRIUS|XM, MTV, Huffington Post, Toronto Star, MTV + many more. Past
artist talent has included Markus Schulz, Erick Morillo, Deadmau5, Benny Benassi, Dimitri Vegas & Like
Mike, ATB, Arty, Oliver Heldens, Michael Woods, Morgan Page, Sidney Samson, Deniz Koyu, Roger
Sanchez, Ferry Corsten, Thomas Gold, Mark Knight, Nervo, Sander Van Doorn, EDX, Dirty South, Victor
Calderone, Sharam (Deep Dish), Robbie Rivera, Chus & Ceballos, Boris, Funkagenda, Chris Lake, Max
Vangeli, Darude, Donald Glaude, DJ Dan, Prok & Fitch, EC Twins, Lee Burridge and many more!
WHET TRAVEL
OVERVIEW
Whet = Excitement! Whet Travel Inc., founded in 2004, is an experiential travel company that was
formed to create large scale one of a kind unforgettable experiences for music lovers and those
who belong to a strong affinity. Each year thousands of people from around the world embark on
a journey unlike anything on earth and return as raving members of the Whet Fam. Whet Travel
is affiliated with some of the world's top companies, is always on the cutting edge of technology
and upholds the highest service standards.
• Music and Theme Cruises - Whet Travel is one of only a handful of companies that has a
proven track record of initiating, negotiating, promoting, and producing full and half ship
charters of some of the best cruise ships in the world
• Worked with nearly all major cruise lines, including Norwegian, Carnival, Royal Caribbean,
Celebrity, Princess Cruise Lines, and MSC
•
Whet Travel produces Aventura Dance Cruise - The World's Largest Salsa, Bachata, and
Latin Dance Cruise; Shiprocked - The Ultimate Rock and Roll Vacation; Motorhead's
Motorboat - The Loudest Ship in The World; The Zen Cruise - A Transformational Journey at
Sea, Inception at Sea- Spring break will never be the same...
• Cruise Event GPS specializes in corporate events and incentives on cruise ships.
WWW.WHETTRAVEL.COM
GROOVE CRUISE LA 2015 (#GCLAXi)
Los Angeles to Ensenada, Mexico & Catalina Island
on board the Carnival Inspiration
OCT 23-26, 2015
World's Largest Floating Dance Music Festival
www.TheGrooveCruise.com
GROOVE CRUISE MIAMI 2016 (#GCXiI)
Miami to Ocho Rios
on board the Norwegian Pearl
JAN 22-26, 2016
World's Largest Floating Dance Music Festival
www.TheGrooveCruise.com
SHIPROCKED 2016
Miami to??
JAN 18-22, 2016
The Ultimate Rock and Roll Vacation
www.Shiprocked.com
AVENTURA DANCE CRUISE
Miami to Nassau, Bahamas
on board the Carnival Ecstasy
NOV 6-9, 2015
World's Largest Salsa and Bachata Latin Dance
Cruise
www.AventuraDanceCruise.com
MOTORHEAD'S MOTORBOAT
Miami to Nassau & Great Stirrup Cay Bahamas
SEP 28- OCT 2, 2015
The Loudest Boat in the World!
www.motorheadcruise.com
INCEPTION AT SEA
Miami to Nassau Bahamas
MAR 11-16, 2016
Spring Break will never be the same
www.inceptioncruise.com
GROOVE CRUISE MIAMI
MIAMI, FL
NO
ORW
WEGIIAN PEAR
RL
JAN 28- FEB 1, 2015
REC
CAP:
• 16 DECKS OF STATEROOMS
AND SUITES
• 3,000 GUESTS
• 12+ PARTIES OVER A 4 DAY
SPAN
• OFFICIAL MOVIE:
THEGROOVECRUISE.COM/MIAMI
• PAST HEADLINING DJS SUCH
AS DEADMAU5, ARTY, ATB,
OLIVER HELDENS, THOMAS
GOLD, BENNY BENASSI,
DMITRI VEGAS, LIKE MIKE AND
NERVO
EXPERIENCE GROOVE CRUISE MIAMI: #GCXi
For over 11 years, nearly 3,000 friends set sail from Miami to dance, party,
listen to great house music, and enjoy the open sea annually. The Groove
Cruise has hosted parties onboard and converted private islands all over
the Caribbean into a dance music metropolis. From onboard pool parties
and night shows with production elements competing with the biggest
players in the industry to beautiful onshore beach parties and private
afterhours, The Groove Cruise offered 96 hours of nonstop dancing and
sensual stimulation on a massive cruise ship.
• FREE BUFFETS AND PAID
SPECIALTY RESTAURANTS
• SUPERBOWL VIEWING PARTY
• MASSIVE SUITE W/BUTLER,
PRIVATE POOL, PRIVATE GYM
• CASINO GAMBLING
AND INTERACTIVE DJ
TOURNAMENTS
• GIFT BAGS FILLED WITH
PARTY SWAG
• 24/7 PROGRAMMING
ACTIVATION OPPORTUNITY:
Creative activation at Groove Cruise Miami was nearly endless. From
onboard branding through banners and signage to stage & DJ booth
takeovers, the Groove Cruise team tailored each partnership package
in order to get maximum exposure for each brand. In addition to the
outlined sponsorship packages, Groove Cruise offered "a la carte"
options, such as pool decals, co-branded merchandise, promotional
item giveaways, specific onboard event takeovers, product sales through
assembled storefronts, digital displays throughout the ship and more.
COMING UP NEXT: MIAMI 2016
MIAMI, FL
NO
ORWE
EGIA
AN PE
EAR
RL
JAN 22-26, 2016
HIGH
HLIGH
HTS:
• PRE-PARTY IN SOUTH BEACH
• PRIVATE BEACH PARTY
EXCURSION IN OCHO RIOS,
JAMAICA
• 6 SPECIALTY RESTAURANTS,
10 BARS/BOWLING ALLEY
• HEADLINING TALENT TBA
• INTERACTIVE MEET &
GREETS + ACTIVITIES
• 6 STAGES, SILENT
DISCO AND 5 THEME
PARTY EXPERIENCES
ACTIVATION OPPORTUNITY:
As with every Groove Cruise, these 4 day floating extravangaza's offer
brands a rare opportunity to engage and interact with their target
demographics in a unique and intimate setting. From product placement,
re-occuring TV ads and onboard branding to sponsored stages and
custom menus. Groove Cruise is a highly customizable platform, where if
you can think it, we can make it happen!
GROOVE CRUISE LA
LOS ANGELES, CA
GO
OLDE
EN PR
RINC
CESS
SEPTEMBER 2014
REC
CAP:
• 17 DECKS OF STATEROOMS
AND SUITES
GROOVE CRUISE LA: #GCLAx
• 4 POOLS/8 BARS/ROOFTOP
THEATER/ GRAND CASINO
In 2013, The Groove Cruise re-launched it's West-Coast version, The
Groove Cruise LA. In 2014, GCLA underwent a drastic makeover as we
took over the stunning Golden Princess, the largest ship ever chartered
by Whet Travel. With over 3000 attendee's attending from 10 + countries
and 10+ states, the diverse crowd had the weekend of their lives. Groove
Cruise LA sailed on October 2nd - 5th 2014, from LA to Catalina Island
and Ensenada Mexico.
• 9 STAGES AND 3 LANDMARK
DESTINATIONS
• CASINO GAMBLING, MINI
GOLF, AND MORE
• HEADLINING DJS INCLUDED:
ERICK MORILLO, MICHAEL
WOODS, COSMIC GATE,
MORGAN PAGE, SIDNEY
SAMSON, DENIZ KOYU,
SWANKY TUNES, EC TWINS
AND MANY MORE
• OFFICIAL AFTERMOVIE:
THEGROOVECRUISE.COM/LA
• GIFT BAGS FILLED
WITH GROOVE CRUISE
PARTY SWAG AND
SPONSOR MERCHANDISE
EVENT SUMMARY:
The Groove Cruise LA 2014 was the largest full ship electronic music
charter experience in the history of the West Coast, thus making Groove
Cruise the world's largest floating dance music festival per head per year.
GCLA 2014 hosted private events at both Catalina Island and Ensenada
Mexico. Groove Cruise LA resulted in a 80%+ retention rate of cruisers
who booked again for the following year.
COMING UP NEXT: LA 2015
LOS ANGELES, CA
CA
ARNIV
VAL
L VICTO
ORY
OCT 23- 26 2015
HIGH
HLIGH
HTS:
• FIRST EVER HALLOWEEN
THEMED GROOVE CRUISE
• SOLD OVER 50% OF
STATEROOMS IN FIRST DAY
OF SALES
• PROJECTED TO SAIL AT MAX
OCCUPANCY
• 4 STAGES, SILENT DISCO,
PRIVATE HAPPY HOURS,
CASINO, ALL-NIGHT AFTER
HOURS AND MORE
• 76 HOURS OF NON-STOP
MUSIC
• PRIVATE BEACH PARTY IN
CATALINA ISLAND
• HEADLINING TALENT TBA
ACTIVATION OPPORTUNITY:
This October, along with an overwhelming collection of the best DJs the
world has to offer, enthusiastic Groove Cruisers will be taking over their
favorite, Carnival’s Inspiration and sailing towards Catalina Island and
Ensenada, Mexico for the largest Groove Cruise to date! The Groove
Cruise LA puts a West Coast spin on an East Coast party staple. Offering
access to Southern California's exclusive clientele with onboard events
as well as parties on both Catalina Island and Mexico, the opportunity
for brand exposure at Groove Cruise LA is extensive to say the least. In
addition to the outlined packages, activation can include branded staff
attire throughout the duration of the weekend, hosting of specific events
such as artist meet and greets, basketball/bowling tournaments, casino
tournaments, staff question and answer panels, reoccurring ads to be
displayed on all onboard televisions, and more.
FEATURED ARTISTS
The Groove Cruise is known for featuring the top dance music artists from all over the globe. The Groove Cruise
is also one of the the only events in the dance music industry providing one-on-one, artist-fan interaction. This
creates an experience that is special for the guests, but also provides our partners with the unique opportunity to
expose their brand(s) to some of the most influential DJs in the world.
DEADMAU5
FEDDE LE GRAND
• Winner of International Dance Music Awards "Best
Canadian DJ," "Best Artist," and "Best Electro Track"
(for "Ghosts 'n' Stuff")
• Nominated for 5 Grammys over the past 5 years
• Placed as high as #4 in the
DJ Mag Top 100 DJs poll
• His music has been included
in several video game titles,
including Grand Theft Auto,
Goldeneye007, The Sims 3, and more
• Placed within the top 20 of in DJ Mag's Top
100 DJs poll for the past 5 years in a row
• Co-founded Flamingo Recordings
• Best known for "Put Your Hands Up 4 Detroit," which
reached the top 5 on
the Dutch Top 40 Chart
• Mixes a weekly radio
show called "Dark
Light Sessions,"
airing every Friday on satellite radio
BENNY BENASSI
• Best known for his 2003 summer club hit "Satisfaction"
• Received Grammy Award for "Best
Remixed Recording" in 2008 for his remix
of Public Enemy's "Bring the Noise"
• His track "Hit My Heart"
opened the worldfamous Victoria's Secret
Fashion Show,
• Received several accolades
throughout his career, including Danish Music Awards,
Italian Dance Music Awards, DJ Mag Tune of the
Year, and the European Border Breaker Award
DIMITRI VEGAS & LIKE MIKE
• Currently hold the #6 spot on the
DJ Mag Top 100 DJs poll
• Prodcued "Chattahoochee," the 2013 Tomorrowland
Anthem, reaching #2 on the Belgian Chart
• Received the contested
"Breakthrough DJ" award
at the 2013 International
Dance Music Awards
• Produced "Mammoth," the
track that topped the Beatport Chart at #1 for four
weeks running, dominated global music charts, and
was named "Track of the Month" by Dancing Astronaut
MOTORBOAT 2014
MIAMI, FL
CA
ARNIV
VAL
L ECST
TASY
SEP 22-26, 2014
REC
CAP:
• 30 PERFORMANCES, 15
ARTISTS
MOTORBOAT LAUNCH
• 4 STAGES AND 2 LANDMARK
DESTINATIONS
In 2014, the first annual Motörhead Motörboat cruise set sail with an allstar lineup. Motorhead’s Motorboat’ launched from Miami on board the
Carnival Ecstasy, visiting the ports of Key West, Florida and Cozumel just
off Mexico’s Yucatan Peninsula. Programmed events for passengers were
able to interact with band members, and see performances on various
stages throughout the ship
• CASINO GAMBLING,
GAMBLING, BELLYFLOPPING, SHIRTLESSNESS,
GUITAR SOLOING AND EVEN
YOGA.
• HEADLINERS NCLUDED:
MOTORHEAD, ANTHRAX,
TESTAMENT, DOWN, ZAKK
WYLDE, HIGH ON FIRE, AND
THE MUCH-TALKED-ABOUT
METAL ALLEGIANCE
• OFFICIAL AFTERMOVIE:
WWW.MOTORHEADCRUISE.
COM
• GIFT BAGS FILLED WITH
PARTY SWAG AND
SPONSOR MERCHANDISE
EVENT SUMMARY:
The Loudest Boat In The World, conquered the high seas. An
international, multigenerational audience from over 30 countries came
together to celebrate the legacy of the cruise's iconic namesake
and escape into five days of true rock'n'roll living with no-holds
barred! Highlighted by a pair of ear-splitting performances from
Motörhead themselves, Motörhead's Motörboat featured more than 30
performances by 15 artists, including Anthrax Testament, Down, Zakk
Wylde and High on Fire across four stages throughout the ship, as well
as meet and greets with all of the artists, a book signing with Megadeth's
David Ellefson, a spoken word performance by Anthrax's Scott Ian, an
artist Q&A hosted by Jim Breuer, and some special rockin' from the Metal
Allegiance featuring a slew of musicians from the bands performing.
COMING UP NEXT: 2015
MIAMI, FL
SH
HIP TB
BA
SEP 28-OCT 2, 2015
HIGH
HLIGH
HTS:
• AMAZING CONCERTS,
ARTIST MEET AND GREETS,
Q&A SESSIONS, WET AND
WILD PARTIES, CRAZY
THEME NIGHTS AND A SHIPTON OF OTHER FUN STUFF!
• 96 HOURS OF NON-STOP
MUSIC
• HEADLINING TALENT
MOTORHEAD, ANTHRAX,
SUICIDAL TENDENCIES,
HATEBREED, EXODUS AND
MORE!...
ACTIVATION OPPORTUNITY:
Think paradise for those with a harder, faster pulse. Picture Marshall
stack thumping shows from an unparalleled artist lineup, close enough
to the stage that your rib cage shakes, synchronized headbanging
with a few thousand of your coolest friends who you’ve never needed
to meet before now, all while the ship bursts at the seams with
enough booze, gambling and luxurious spa services to make an ’84
tour rider seem humble! In addition to dozens of live shows around
the clock, Motörhead’s Motörboat will keep it crazy with theme nights
where flying your freak flag is not looked down upon but paraded and
appreciated. Weird and wonderful poolside and beach events and
activities will keep the motor going, and artist Q&A sessions plus meet
& greets will get you up close and personal with your favorite artists
on board. All this is punctuated with 24-hour access to the food, bars
and fellow Motorboaters who are up all night with music demons to
fight.
SHIPROCKED 2015
MIAMI, FL
NO
ORW
WEG
GIA
AN PE
EARL
L
FEB 2-6 2015
REC
CAP:
• 40 PERFORMANCES,
20+ARTISTS HEADLINERS
INCLUDED: LIMP BIZKIT,
SEVENDUST, METAL
ALLEGIANCE
• 4 STAGES AND TWO DAYS
ON A PRIVATE BEACH PARTY
• CASINO GAMBLING,
GAMBLING, BELLYFLOPPING, SHIRTLESSNESS,
GUITAR SOLOING AND EVEN
YOGA.
• OFFICIAL AFTERMOVIE:
WWW.SHIPROCKED.COM
• GIFT BAGS FILLED WITH
PARTY SWAG AND
SPONSOR MERCHANDISE
EVENT SUMMARY:
The 6th annual family gathering rode the waves aboard the excellent
Norwegian Pearl, fueled by Monster Energy, for 4 epic, sun-drenched
days and nights, ripping it from Miami, FL to a private island rock haven,
and beaching it for two days in Great Stirrup Cay, Bahamas! The ship
and island was stocked with plenty of rock music, mayhem, gnarlatious
activities and theme nights, and some killer artist hosted events! And
4-days wasn't enough vacation time, so we kicked of the cruise with a
super boss Sailgate Party, on Super Bowl Sunday, February 1st, onboard
the ship. We sailgated throughout the day, then shoved off later that
evening with plenty of music, free food, booze, gambling, more food,
even more booze, the big game, and a halftime show by Chevelle like
you’ve never seen!
SHIPROCKED 2016
MIAMI, FL
CO
OMIN
NG SO
OON
N
JAN 18-22 2016
HIGH
HLIGH
HTS:
• 96 HOURS OF NON STOP
FUN
• 4 STAGES AND A 2 DAYS ON
A PRIVATE BEACH PARTY
• ARTIST Q&A MEET AND
GREET SESSIONS, GAME
SHOWS, INSANE PARTIES
AND THEME NIGHTS
ACTIVATION OPPORTUNITY:
Four days and nights of music and mayhem, and yes, even some
relaxation, await cruisers on the annual SHIPROCKED! The ultimate
rock music cruise vacation will feature major headliners as they rock
the ship from bow to stern, while they cruise the crystal blue waters
of the Caribbean. Throughout the musical adventure at sea will be a
boat load of additional unique activities, such as artist meet and greets,
Q&A sessions, contests, game shows, insane parties, theme nights,
and so much more! Between the concerts and other events, plenty of
opportunities to rest and recharge onboard the floating resort, whether
enjoying the serenity of the spa, feasting on all-you-can eat cuisine, trying
your luck in the Vegas-style casino, working out in the full-service fitness
center, relaxing under the sun by the pool, or just kicking back on your
private balcony overlooking the ocean and a star-filled sky.
AVENTURA DANCE CRUISE 2014
MIAMI, FL
CA
ARNIV
VAL
L ECST
TASY
NOV 07 - NOV 10, 2014
REC
CAP:
• INTERNATIONAL DANCE
SHOWCASE PERFORMANCES
• WORLD CLASS DANCE
WORKSHOPS HELD DAILY
• LATIN GRAMMY &
BILLBOARD WINNING
CONCERT HEADLINERS
• 24/7 PROGRAMMING NON
-STOP DANCE PARTIES
• 2,400 GUESTS
• FREE BUFFETS AND PAID
SPECIALTY RESTAURANTS
• KEEPSAKE GIVEAWAYS
• OFFICIAL AFTERMOVIE LINK:
HTTP://VIMEO.COM/79915515
ADC 2014 CONTINUES TO GROW! #ADC
In 2014, The Aventura Dance Cruise will undergo another increase as
they took over the stunning Carnival Ecstasy. With over 2400 attendees
attending from 4 + countries and 15 + states, the diverse crowd were in
for the weekend of their lives. ADC will sail on November 7th - 10th 2014,
from Miami to a private island in Nassau, Bahamas.
AVENTURA DANCE CRUISE 2015
MIAMI, FL
CA
ARNIV
VAL
L ECST
TASY
NOV 06- NOV 09, 2015
HIG
GHLIGH
HTS:
• WORLD CLASS DANCE
PERFORMANCESS
• 2,400 GUESTS
• OVER 100 ARTISTS
• 70+ HOURS OF SOCIAL
DANCING
• 60+ DANCE WORKSHOPS
SCHEDULED NIGHT AND DAY
AND HELD DAILY
• A HUGE & CRAZY PRIVATE
BEACH PARTY
• SALSA, BACHATA, CHA
CHA, ZOUK, KIZOMBA,
REGGAETON, LATIN-FIT,
MERENGUE & MORE
ACTIVATION OPPORTUNITY:
Creative activation on Aventura Dance Cruise is nearly endless. From
onboard branding through banners and signage, our team can tailor
each partnership package in order to get maximum exposure for each
brand. In addition to the outlined sponsorship packages, we can offer
"a la carte" options, such as pool decals, co-branded merchandise,
promotional item giveaways, specific onboard event takeovers, product
sales through assembled storefronts, and more.
WHET TRAVEL
GROWTH
LOOKING FORWARD
Whet Travel has experienced over 2,100% growth since 2004, jumping from 125 guests at the first-annual
Groove Cruise Miami to over 6,000 guests in 2014 and has been named one of the fastest growing companies
in S Florida in 2013 and 2014 and has was Inc 5000's Fastest Growing Company in 2014.. Also in 2014, The
Groove Cruise Los Angeles returned, boasting another 2,000 guests from across the country. The Groove
Cruise consistently sells out months in advance, and often prior to any lineup release, making it one of those
most sought-after party travel experiences in the world. Because our charters are highly unique and customized
experiences, all methods of activation will be explored in order to best fit your brand.
PAST SPONSORS:
• BACARDI (LIQUOR)
• HEINEKEN (BEER)
• PIONEER (ELECTRONICS)
• RED BULL (ENERGY DRINK)
• V-MODA (HEADPHONES)
• PERRIER (BEVERAGE)
• PREFUNC
MEDIA SPONSORS:
• NY TIMES
• NBC
• MIXMAG
• DANCING ASTRONAUT
• DJ MAG
• MIAMI HERALD
PRESS & MEDIA
COVERAGE
The Groove Cruise has access to a large number of affiliate social networks who consistently post, share and
create viral content leading up to and during each event. As a Groove Cruise parnter, your produce will be pushed
to all these social outlets, further engaging our highly social network of clientele and media sponsors.
SOCIAL MEDIA OUTREACH EXAMPLE:
Artist / Organization:
TRAVEL CHANNEL:
NY TIMES:
NBC:
MIAMI HERALD:
DANCING ASTRONAUT:
MIXMAG:
ELEKTRO MAGAZINE:
CHRIS LAKE:
MARKUS SCHULZ:
NERVO:
FEDDE LE GRAND:
GARETH EMERY:
DEADMAU5:
CHUCKIE:
ERICK MORILLO:
ARTY:
OLIVER HELDENS:
THE GROOVE CRUISE:
Totals:
Facebook Fans:
Twitter Followers:
995,083+
4,718,626+
2,246,582+
56,050+
97,205+
10,047+
33,664+
279,162+
898,883+
118,307+
1,270,820+
1,234,882+
8,094,116+
858,624+
470,000+
651,000+
504,000+
134,949+
22,672,000+
786,168+
10,419,290+
1,192,661+
118,944+
90,011+
161,541+
45,743+
138,882+
222,706+
441,193+
420,355+
293,869+
2,570,609+
514,063+
282,000+
207,000+
124,000+
14,600+
18,043,635+
TOTAL
Facebook Reach:
22,672,000+
Twitter Reach:
18,043,635+
DEDICATED E-MAIL OUTREACH EXAMPLE:
Whet Travel Database:
Groove Cruise Past Attendees:
Groove Cruise Affiliates:
Newletter Inclusions:
38,000+
20,000+
1,750+
1,000,000+
Total:
1,059,750+ unique e-mail addresses
PRESS & MEDIA
COVERAGE
PRINT/BROADCAST/ONLINE:
•
The Travel Channel rated The Groove Cruise
the "#1 Place in the World to ‘Get Your
Groove on’" (ahead of Mykonos, Vegas, and
Paris)
•
Mentions on television channels such as
CNN, TELEMUNDO, and FOX NEWS, MTV &
DECO DRIVE
•
Mentions in various print publications such
as The New York Times, 944, TimeOut NY,
DJ Times, DJ Mag, Toronto Star, Montreal
Gazette, Orlando Sentinel and more
•
Radio mentions on SiriusXM, Clearchannel,
and more
•
Media such as A3TV, Housemusic TV,
Wantickets, NapkinNights.com, Dancing
Astronaut, EDM Sauce, Beatports and many
more
•
On board visits from reporters from USA
Today, GQ, Mixmag,The New York Times,
Rolling Stone, The Miami Herald, DJ Mag, and
others
•
Groove Cruise Radio - a highly popular iTunes
Top 100 weekly podcast with over 120,000
listeners, featuring mixes from past and
present Groove Cruise DJs
AFFILIATE
NETWORK
THE GLOBAL AFFILIATE NETWORK
• Whet Travel currently manages a network of over 1,800 trendsetting affiliates in various
markets.
• These affiliates are specialized in promotions, nightlife photography, event planning,
talent acquisition, fashion, video production, and lifestyle entertainment
• Promotional outlets include email, social networks, forums, event marketing,
advertising, promotions and street teams, SEO, blogging, SMS markteting,
sweepestakes, and more
• Notable affiliates include The Opium Group, Beatport.com, Dancing Astronaut,
Clubplanet.com, Clubvibes.com, Clubzone.com, Rolling Stone, Metal Insider,
Loudwire, Spin, Stuff Magazine, NapkinNights.com, Wantickets.com, Armada
Magazine, A3TV, Tilllate.com, Mixmag, Global Adrenaline, DJ Mag, DJ Times, and
others
PARTNERSHIP
OPPORTUNITIES
*
WHET TRAVEL OFFERS AN EXCLUSIVE OPPORTUNITY FOR YOU TO BECOME THE
PRESENTING TITLE SPONSOR. COMPANYLOGO AND BUSINESS NAME WILL BE INTEGRATED
WITH THE EVENT LOGO/CREATIVE AS PART OF THE BRANDING FOR THIS EVENT.
1
NAMING RIGHTS Cost: $100,000
PRE-EVENT
•
•
•
•
Title naming rights to event
Category exclusivity
Primary media mention
Primary logo inclusion and placement on all
marketing materials
• First right of refusal to sponsor all Cruise
Control pre-cruise events (including retail and
sweepstakes partnershipes)
• Mention and logo inclusion in all pre-event
coverage
ONSITE
• (1) Branded VIP party including 400 VIP guests,
banners/signage placement, and distribution of
promotional merchandise
• (2) On board/destination events, including
naming rights to parties on all flyers and
schedules, a pool, theatre, and/or beach party,
signage/banner placement, distribution of
promotional materials
• Category exclusivity
• Admiral's Club VIP Package (poolside cabana)
• Brand ambassadors
• Giveaways for contests
• Stateroom activation
• Gift bag inclusion
• Branded room keycards
• Dedicated channel for viewing in all staterooms
•
•
•
•
•
TITLE SPONSORSHIP | ONE AVAILABLE
VIP bracelets
Stencil of logo for bodypainters
Dedicated photographer
Visual branding opportunities
Inclusion in cruise newsletter
POST-EVENT
• First right of refusal to sponsor future Whet
Travel charter naming rights
• Event recap video
• Mention and logo inclusion in all post-event
coverage
WHET TRAVEL
DEMOGRAPHICS
Our charters have consistently drawn a mix of urban jet-setters over the past
11+ years, including high net-worth individuals, tastemakers, networkers, and
industry leaders. A Cruiser exhibits the following qualities:
•
•
•
•
•
•
Love of Music
Looking for the ultimate in vacation experiences
Upwardly mobile
Active across all social media platforms
Involved in the social and nightlife scenes
Uses latest technology and marketing trends to guide material spending
Average:
Income
$55K-$95k
Age
23-45
PARTNERSHIP
OPPORTUNITIES
2
PLATINUM PARTNER
PRE-EVENT
• Media mention on all marketing materials
• Logo inclusion on all marketing materials
• Mention and logo inclusion in all pre-event
coverage
• Inclusion in all retail and sweepestakes
partnerships
ONSITE
• (1) Branded VIP party, including 400 guests,
banners/signage placement, and distribution of
promotional merchandise
• (1) Onboard/destination event, including logo
placement on all flyers and schedules, a pool,
theatre, and/or beach party, signage/banner
placement, distribution of promotional materials
3
GOLD PARTNER
PRE-EVENT
• Media mention on all marketing materials
• Logo inclusion on all marketing materials
ONSITE
•
•
•
•
4
Brand ambassadors
Giveaways for contests
Name on all flyers and schedules
Branded pool, theatre or beach party, including
distribution of promotional merchandise
• Signage/banner placement
GIFT BAG INCLUSION
• (1) promotional item in each gift bags (2,300
total)
• Logo placement on giftbags
Cost: $50,000
• (5) Complimentary staterooms (maximum 4
people per cabin)
• Category exclusivity
• Gift bag inclusion
• Stateroom activation
• Promotional merchandise
• Visual branding opportunities
• In-cabin video promotion, limited to a 3-minute
loop played on over 1,200 television screens
continuously throughout the duration of the
event
POST-EVENT
• Post-event recap video
• Mention & logo inclusion in post-event editorials
& photo galleries
Cost: $15,000
• Promotional merchandise
• Visual branding opportunities
• In-cabin video promotion, limited to a 3-minute
loop played on over 1,200 television screens
continuously throughout the duration of the
event
POST-EVENT
• Post-event recap video
Cost: $2,000
VENDOR
OPPORTUNITIES
1
2
TITLE SPONSOR
Cost: $5,000
• Display Ad Signage (Located in High Volume
Traffic Areas)
• Pre Cruise Official Recognition / Announcement
to all attendees via email & Social Media Posts
• Promotional Flyer Distributionn in Every Cabin
• 50/50 Net Profit Share
• 1/16 Page Ad Included in Cruise Ship's Onboard
Newsletter
• Ability to Sell Merchandise at the Offical
Merchandise Store
MERCHANDISE SPONSOR
• Ability to Sell Merchandise at Official
Merchandise Store
• 50/50 Net Profit Share
Cost: $2,000
ACTIVIATION
THE
CREATOR
JASON BEUKEMA
Jason Beukema owns 5 travel companies all focused on creating outrageous travel
experiences. Whet means 'To Excite' in the dictionary and everything Jason does revolves
around delivering excitement to the lives of his clients. Whet Travel is on Inc 500's Fastest
Growing Companies in 2014, Fastest Growing Travel Company in South FL by South FL Biz
Journal 2013 & 2014, South FL's Top 40 under 40 in 2014, as well as Travel Channel's (#1 in the
WORLD to 'Get Your Groove On!' Jason has also been a featured speaker at: CLIA Cruise360,
Travel Weekly Cruise World, OSSN Travel Agent Forum, The Mark Travel Corporation, MBCC
Champions of Business, Tourism Matters + more. He's lived in Australia, Ecuador, LA, Seattle,
and Atlanta. Jason is the youngest person ever to charter an entire cruise ship, and has
received Young Professional of the Year Award from ASTA (American Society Travel Agents).
CONTACT
WHET TRAVEL
Ready to get involved in the world's largest floating dance music
or visit site
for more info:
TheGrooveCruise.com
2457 COLLINS AVENUE MIAMI BEACH, FL 33140 8777-GET-W
WHEET (438-94438) WWW
W.WHETTRAAVELL.COM
M