Fall Catalogue

FALL 2011
International
COLLECTION
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Table of Contents
Hosiery
Slimming Apparel
In-Power Line . . . . . . . . . . . . . . . . . . . . . .
2
Hosiery Shapers & Sheers . . . . . . . . . . .
4
Sheer Fashion . . . . . . . . . . . . . . . . . . . . . .
5
Maternity
Tight-End Tights . . . . . . . . . . . . . . . . . . .
6
Mama SPANX . . . . . . . . . . . . . . . . . . . . .
Patterned Tight-End Tights . . . . . . . . . .
8
™
®
®
On Top and in Control . . . . . . . . . . . . .
™
®
30
32
Uptown Tight-End Tights . . . . . . . . . . .
10
Men’s
Look-at-Me Leggings . . . . . . . . . . . . . . .
11
Spanx for Men . . . . . . . . . . . . . . . . . . . . .
34
Socks . . . . . . . . . . . . . . . . . . . . . . . . . . . .
12
Shapewear Guide . . . . . . . . . . . . . . . . . .
36
Size Charts. . . . . . . . . . . . . . . . . . . . . . . .
38
®
Bras
Bra-llelujah! . . . . . . . . . . . . . . . . . . . . . . .
14
Display Fixtures. . . . . . . . . . . . . . . . . . . .
39
Bra-Cha-Cha . . . . . . . . . . . . . . . . . . . . .
16
Rep Contact Info . . . . . . . . . . . . . . . . . . .
40
SPANX Timeline. . . . . . . . . . . . . . . . . . . .
42
Notes . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
44
10 Fun Facts. . . . . . . . . . . . . . . . . . . . . . .
48
®
™
Shapewear
Trust Your Thinstincts . . . . . . . . . . . . . .
17
Undie-tectable . . . . . . . . . . . . . . . . . . . .
18
Skinny Britches . . . . . . . . . . . . . . . . . . . .
20
Slimplicity . . . . . . . . . . . . . . . . . . . . . . . . .
22
Slimmer & Shine . . . . . . . . . . . . . . . . . .
26
Lust Have . . . . . . . . . . . . . . . . . . . . . . . . .
27
Slim Cognito . . . . . . . . . . . . . . . . . . . . . .
28
™
®
®
®
™
®
FALL 2011 1
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c.
a.
Super Power Panties®
STYLE: 915
COLORS: Nude, Cocoa, Black
SIZES: A-G
Now you’ve got the power…the new generation of power!
b.
Amped up, SUPER
tummy taming
panel
The In-Power Line is designed to amp up your confidence in everything
you wear. Tame your tummy with a comfortable yet powerful panel and
shimmy into your favorite look knowing SPANX® keeps it all in place!
Patented legband
free design
prevents bulges on
thighs
NEW Shockingly
sleek, cling-free
finish
Nude
Complexion
In the Buff
Invisible
Dove Grey
Cocoa
c.
Black
Mega compression
zones target all the
right places
d.
a.
b.
d.
e.
f.
e.
f.
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Super Shaping Sheers
Super High Shaping Sheers
Super Higher Power ®
Super Footless Shaper
Super High Footless Shaper
STYLE: 913
COLORS: Nude, Complexion, In the Buff,
Invisible, Dove Grey, Cocoa, Black
SIZES: A-G
STYLE: 914
COLORS: Nude, Complexion, In the Buff,
Invisible, Dove Grey, Cocoa, Black
SIZES: A-G
STYLE: 916
COLORS: Nude, Cocoa, Black
SIZES: A-G
STYLE: 911
COLORS: Nude, Cocoa, Black
SIZES: A-G
STYLE: 912
COLORS: Nude, Cocoa, Black
SIZES: A-G
FALL 2011 3
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Hosiery Shapers & Sheers
a.
SPANX® Hosiery Shapers and sheers are figure-fixing solutions you can wear
Sheer Fashion
a.
The latest lust-worthy fashion fix? Pretty, patterned body-shaping pantyhose!
every day. With silhouettes that hit at the rear and mid-thigh and styles that offer leg
b.
support, this collection is full of smart features that will work with your wardrobe!
Higher Power® Brief has a full-coverage cotton panty (that reduces VPL) and the
These sheers make your legs stand out for all the right reasons. With gorgeous
b.
styles that feature sheer yarns and elongating patterns, Sheer Fashion is the
perfect way to lavishly adorn your legs and enhance your feminine figure.
mid-thigh styles are legband-free (to eliminate lumps and bumps), while sheers
help improve circulation as they smooth your stomach!
a.
c.
c.
These stylish sheers feature intricate
In the Buff
Nude
Bare
Cocoa
designs and secret shaping for a flawless,
Black
fashionable look tummy to toes.
Non-binding
waistband
a.
b.
d.
c.
c.
b.
d.
Back seam elongates
the look of legs
Fits beautifully
through legs,
knees and ankles
Higher Power ® Brief
STYLE: 234
COLORS: Bare, Black
SIZES: A-G
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Power Panties®
STYLE: 004
COLORS: Bare, Cocoa, Black
SIZES: A-G
Higher Power ®
STYLE: 032
COLORS: Bare, Cocoa, Black
SIZES: A-G
All the Way Leg Support
STYLE: 101
COLORS: In the Buff, Nude,
Cocoa, Black
SIZES: A-G
Back Seam
Swiss Dot
Diamond
STYLE: 385
COLORS: Black
SIZES: A-E
STYLE: 397
COLORS: Black
SIZES: A-E
STYLE: 384
COLORS: Black
SIZES: A-E
FALL 2011 5
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a.
Tight-End Tights
Tight-End Tights®
Original Body Shaping
®
STYLE: 128
COLORS: All Core & Fashion Colors
SIZES: A-G
Soft, non-binding
waistband won’t
pinch or dig in
These body-shaping tights, in an array of colors, tame the tummy and
a.
Smooths midriff,
hips, thighs and
rear
trim the thighs! Leave it to Spanx to keep you firm and fashion forward.
b.
Matte, opaque
yarns
flatter the leg
CORE
Black
Bittersweet
!
New
Charcoal
!
New
All SPANX® tights are
super durable and even
!
more wearable! Reversible
!
New
New
Tight-End Tights feature
FASHION*
two staple shades
Vanilla
Royal Plum
Platinum
Blue Jean
Graphite
Bistro Green
c.
(they’re great for travel)
bodyshaping
and Convertible Leggings
can be styled in two ways—
at the ankle or under the heel!
c.
b.
d.
e.
High-Waisted
Reversible
A WHITTLED
WAISTLINE
& A& TIGHT
END
FOR TWO
LOOKS YOU’LL
LOVE
A TIGHT
EN D
d.
bodyshaping
e.
High-Waisted Convertible Leggings
FOR AN HOURGLASS FIGURE & A TIGHT END
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High-Waisted
Tight-End Tights®
Reversible
Tight-End Tights®
Tight-End Tights
Convertible Leggings
Tight-End Tights
High Waisted Convertible Leggings
STYLE: 167
COLORS: Core, Royal Plum
SIZES: A-G
STYLE: 005B
COLORS: Black/Charcoal, Black/Bittersweet
SIZES: A-G
STYLE: 039B
COLORS: Core
SIZES: A-E
STYLE: 944
COLORS: Core
SIZES: A-G
®
®
SHIP DATE: 7/25/11
FALL 2011 7
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Patterned Tight-End Tights
®
a.
!
New
c.
bodyshaping
c.
d.
Tights with a twist! These body-shaping, stylish patterned tights tame
Patterned - Argyle Diamond
FOR LOOK-AT-ME LEGS & A TIGHT END
the tummy and trim the thighs! You’ll love your wow-worthy legs!
d.
b.
!
New
e.
Comfortable control top
slims tummy, hips and
thighs
Argyle Diamond
Trinket
STYLE: 1599
COLORS: Black
SIZES: A-G
STYLE: 1423
COLORS: Black,
Bittersweet
SIZES: A-E
f.
!
New
e.
Diamond Stripe
STYLE: 950
COLORS: Black
SIZES: A-E
f.
bodyshaping
Featured:
Soft yarns with
matte finish for
a flattering look
Patterned - Metallic Luxe
FOR LOOK-AT-ME LEGS & A TIGHT END
Rounded toe
seams prevent
scrunching
in your shoes
Patterned tights are an
SHIP DATE: 7/25/11
easy way to keep your
bodyshaping
look stylish all season!
These tights instantly
Cotton gusset,
wear as underwear
make your legs the focal
point of your outfit.
Patterned - Double Take
FOR LOOK-AT-ME LEGS & A TIGHT END
bodyshaping
Double Take
STYLE: 1596
COLORS: Black
SIZES: A-E
Fishnet
Metallic Luxe
STYLE: 002B
COLORS: Black,Nude
SIZES: A-G
STYLE: 398
COLORS: Black/Gold,
Black/Silver
SIZES: A-E
Patterned - Diamond Stripe
FOR LOOK-AT-ME LEGS & A TIGHT END
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Uptown Tight-End Tights
Cotton
Leggings
®
ng
Featuri le
ctab
Undie-teping!
Sha
®
!
New tion
llec
o
C
Uptown Patterned Tight-End Tights offers opulent open-weave patterns.
Look stylish and love your shape with Look-at-Me Leggings,the
Paired with a shaping panty, these fashion-fixtures offer total body
first-ever shaping leggings from SPANX! Featuring Undie-tectable®
control for a flawless figure.
shaping, you can wear these perfect-with-anything cotton leggings
All-over-slimming
cotton leggings,
your go-to pants
Totally opaque,
your butt’s never
looked better
Wear with everything– look great!
under a tunic or with a top, to be seen!
Each Uptown style has an intricate design looks amazing on your legs!
!
New
!
New
Animal Print
Love Leg
STYLE: 1099
COLORS: Black
SIZES: A-E
SHIP DATE: 7/25/11
STYLE: 1074
COLORS: Black
SIZES: A-E
SHIP DATE: 7/25/11
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Micro Fishnet
Cotton Leggings
High-Waisted Cotton Leggings
STYLE: 963
COLORS: Black, Nude
SIZES: A-E
STYLE: 1064A/1064E
COLORS: Black
SIZES: S-XL, 1X-3X
SHIP DATE: 7/25/11
STYLE: 1070A/1070E
COLORS: Black
SIZES: S-XL, 1X-3X
SHIP DATE: 7/25/11
FALL 2011 11
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d.
Socks
e.
These products will knock your socks off! From the unique rounded toe
Sportease! Low-Rise Sock
a.
STYLE: 104
COLORS: White
SIZES: One Size
Sportease! Crew Sock
Available in crew
styles as well!
in Perfectoe to the legband-free design of Topless and ability to get
twice as much wear out of Two-Timin®, these comfortable options
truly foot the bill in every sense of the word!
b.
STYLE: 103
COLORS: White
SIZES: One Size
Stretch nylon for
the best fit top to toe
Built-in arch support
relieves tension
c.
White
Nude
In the Buff
Cocoa
Charcoal
Bittersweet
Extra padding
in heel and toe
Vented mesh top
for breathability
Black
SPANX® socks wick moisture
away from the feet for a
cool, dry feel…and we love
anything that keeps the
tootsies from being toasty!
a.
b.
c.
f.
Ne
Ne
w!
Black/
Charcoal
w!
Pinstripe
Vignette
d.
e.
Topless Trouser Socks
Perfectoe!
Hi Knee
Two-Timin’ ® Trouser Socks - Solid
Two-Timin’ ® Trouser Socks - Pinstripe
Two-Timin’ ® Trouser Socks - Vignette
STYLE: 010F
COLORS: Bittersweet, Black
SIZES: One Size
STYLE: 105
COLORS: Bittersweet, Black
SIZES: One Size
STYLE: 014
COLORS: Black, Nude, In the Buff, Cocoa
SIZES: One Size
STYLE: 012
COLORS: Black/Bittersweet,
Black/Charcoal
SIZES: One Size
STYLE: 1590
COLORS: Black/Charcoal
SIZES: One Size
SHIP DATE: 7/25/11
STYLE: 1591
COLORS: Black/Bittersweet
SIZES: One Size
SHIP DATE: 7/25/11
f.
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The Bra-llelujah collection has women everywhere singing its praises!
Designed back to front, Bra-llelujah bras ensure a comfortable fit time
after time. Finally, a collection of bras so comfortable you’ll forget
you have them on!
Vanilla*
Nude
Bare
Soft Pink*
Black
*limited supply, available for style 216 only
Soft, microfiber
cup provides light
support
Underwire
channel prevents
uncomfortable
poking
Front-closure
design means no
hooks or
clasps on the back
Bra-llelujah!® All-Hosiery
STYLE: 013
COLORS: Bare, Black
SIZES: 32-36 A/B; 38-42 B/C;
32-36 C/D; 38-42 D/DD
Bra-llelujah!® Wireless
STYLE: 227
COLORS: Nude, Black
SIZES: 32-36 A; 32-38 B; 32-38 C
Bra-llelujah!® Demi Push-Up
STYLE: 137
COLORS: Nude, Black
SIZES: 32-36 A; 32-38 B; 32-38 C;
32-38 D
Bra-llelujah!® Minimizer
STYLE: 390
COLORS: Nude, Black
SIZES: 34-42 C-D; 32-44 DD
Bra-llelujah!® Racerback
STYLE: 235
COLORS: Nude, Black
SIZES: 32-36 A; 32-38 B; 32-38 C;
32-38 D, 32-38 DD
Bra-llelujah!® Underwire Contour
STYLE: 216
COLORS: Vanilla, Nude, Soft Pink, Black
SIZES: 32-36 A; 32-38 B; 32-38 C;
32-38 D, 32-38 DD
This is the bra women
have been waiting for!
We re-thought the bra,
removed all of the metal
hooks and adjusters and
have delivered the most
Comfortably eliminates
VBL (Visible Bra Lines)
and back fat
14 FALL 2011
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comfortable collection
of all time!
FALL 2011 15
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The first
stay put
strapless bra
Stay-Put
Strapless Bra
Innovative cup shape
keeps bra secure and
close to your skin.
Trusyotur Thin.stincts
TM
!
New tion
llec
o
C
Exclusive stay-put
design offers
unmatched support.
The new Bra-Cha-Cha is the first-ever stay-put strapless bra designed to
contour to the body and not make a move. Whether you’re getting dressed
SPANX introduces the latest slimming silhouettes that will leave you trusting your gut!
Patent-pending
arched-back
is engineered
The
first-ever strapless
bra you
to stay
in place. or
can wear
to cha-cha-cha
day-to-day. Either way, it’ll stay!
These styles flatten the tummy, are ultra-soft to the touch and boast smart design features
for a day at work or a night on the town, you can lose the strapless bra
that will leave you completely confident.
blahs! Forget slipping and tugging: wear this super-secure style and you’ll
The ultra-innovative Trust Your Thinstincts Tank is the first-ever smoothing shirt that fits
be caught doing a celebratory Cha-Cha-Cha in your Bra-Cha-Cha!
every chest best, slimming without the smush!
Nude
Black
Natural
Black
This style grows with your
girls, comfortably adjusting
to flatter your chest while
flattening your tummy.
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Stay-Put Strapless Bra
Mid-Thigh
Tank
STYLE: 217
COLORS: Nude, Black
SIZES: 32-36 A, 32-38 B,
32-38 C, 32-38 D
STYLE: 1054/1054P
COLORS: Natural, Black
SIZES: S-XL, 1X-3X
ship DATE: 9/25/11
STYLE: 1069/1069P
COLORS: Natural, Black
SIZES: S-XL, 1X-3X
ship DATE: 9/25/11
FALL 2011 17
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Adjustable-Strap
Bodysuit
Achieve perfection without detection! Featuring must have silhouettes
Invisible
compression zones
target the waist
Covert control
under everything –
perfect for layering!
Achieve Perfection without Detection
that obscure belly bulges and secretly slim the waistline, this collection
is so light and comfortable, it’s virtually Undie-tectable!
Nude
Black
Soft Pink*
Vanilla*
*limited supply, available for styles 017/017P only
!
New
18 FALL 2011
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!
New
Panty
High-Waisted Panty
Mid-Thigh
High-Waisted Mid-Thigh
Tank Bodysuit
Adjustable Strap Bodysuit
STYLE (HANGING): 017 / 017P
STYLE (packaged): 017A / 017E
COLORS: Nude, Black, Vanilla, Soft Pink
SIZES: S-XL, 1X-3X
STYLE (HANGING): 1031 / 1031P
STYLE (packaged): 1031A / 1031E
COLORS: Nude, Black
SIZES: S-XL, 1X-3X
STYLE (packaged): 904A
COLORS: Nude, Black
SIZES: S-XL
ship date: 8/25/11
STYLE (Packaged): 907A
COLORS: Nude, Black
SIZES: S-XL
Ship date: 8/25/11
STYLE (Packaged): 1033A
COLORS: Nude, Black
SIZES: S-XL
STYLE (Packaged): 1032A
COLORS: Nude, Black
SIZES: S-XL
FALL 2011 19
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sheer shaping power!
look firm & smooth
under skirts & dresses
Sheer shaping power!
• Sheer shaping fabric is cool, lightwe
• Slims tummy, hips, thighs and rear
• Cotton gusset – wear as underwear
Also available:
The Hipster
mid-thigh
shaper
Hipster
+ Short
The first sheer shapers of their kind. Layer these lightweights
Hipster
Double Spanx-ing Approved
Lightweight enough to laye
Add extra compression (and
for extra compression (and fun)! Thanks to these slimming stunners,
M / 8-10
L / 12-14
XL / 16-18
26.5-28
28-5-30.5
31-33
33.5-35.5
36-37.5
38-40.5
41-43
43.5-45.5
Celebrities aren’t the only
Skinny Britches anymore!
celebrities aren’t the only Skinny Britches anymore!
CORE
S / 4-6
WAIST
HIP
Made in China.
Machine wash cold, gentle cycle with like colors. Only non-chlorin
Do not iron. Do not dry clean. RN112121. 61% Nylon, 39% Lycra
©2000-2011 Spanx, Inc. All rights reserved. SPANX, SARA BLAK
trademarks licensed to Spanx, Inc.
FASHION*
Nude
Pure
Gloss
Black
Celebrities aren’t the only
Smoothes tummy,
hips, thighs and
rear
Skinny Britches® anymore!
Thong
Cheeky-Cut Thong
STYLE (Hanging): 993
STYLE (Foil packaged*): 993B
COLORS: All Colors
SIZES: S/M, L/XL
*packaged styles ship DATE: 7/25/11
STYLE (Hanging): 902 / 902P
COLORS: All Colors
SIZES: S-XL, 1X-3X
Skort
High-Waisted Short
STYLE (Hanging): 1019 / 1019P
COLORS: Nude, Black, Gloss
SIZES: S-XL, 1X-3X
STYLE (Hanging): 930 / 930P
COLORS: All Colors
SIZES: S-XL, 1X-3X
Now women everywhere
can control the color
and compression of
their shapers!
Soft, non-binding
waistband sits just
under the bra line
Smoothes midriff,
hips, thighs and rear
Legband-free
design prevents
rolling and bulges
Cotton gusset,
wear as underwear
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Laser-cut leg and
edges eliminate
pinching, binding
and bulging
Short
STYLE (Hanging): 901, 901P
COLORS: All Colors
SIZES: S-XL, 1X-3X
Ultra-light sheer shaper
FALL 2011 21
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®
This elegant line of slimming separates features powerful fashion
pieces pretty enough to be a part of your look! Complete with modern
design, thoughtful details, soft-to-the-touch fabric and powerful
compression. Wear for stylish shaping every day!
White
Nude
Black
Featured:
Convertible Full Slip
Wear Four Ways!*
Open-Bust Camisole
Wrap Camisole
Lingerie-Strap Slip
STYLE: 309, 309P
COLORS: Nude, Black
SIZES: S-XL, 1X-3X
STYLE: 988 / 988P
COLORS: White, Nude, Black
SIZES: S-XL, 1X-3X
STYLE: 314, 314P
COLORS: Nude, Black
SIZES: S-XL, 1X-3X
STYLE: 989 / 989P
COLORS: Nude, Black
SIZES: S-XL, 1X-3X
*Includes removable straps
Slimming made simple
means there’s a silhouette
to smooth and shape you –
in any outfit!
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Open-Bust Mid-Thigh Bodysuit
Lingerie-Strap Camisole
V-Neck Camisole
Open-Bust Slip
STYLE: 991, 991P
COLORS: Nude, Black
SIZES: S-XL, 1X-3X
STYLE: 311, 311P
COLORS: White, Nude, Black
SIZES: S-XL, 1X-3X
STYLE: 310, 310P
COLORS: Nude, Black
SIZES: S-XL, 1X-3X
STYLE: 990
COLORS: Nude, Black
SIZES: S-XL
SHIP DATE: 9/25/11
*International exclusive
FALL 2011 23
7/27/11 9:54 AM
®
Detail at the
waist remains flat
under clothes
Ne
w!
Booty Booster Short
Slims the tummy,
hips, thighs and
rear with strong
compression
SPANX introduces its cheekiest product yet­—the Booty Booster Short!
The rest of this elegant line features powerful fashion pieces pretty
enough to be a part of your look! Complete with modern design,
STYLE: 1038
COLORS: Nude, Black
SIZES: S-XL
SHIP DATE: 7/25/11
thoughtful details, soft-to-the-touch fabric and powerful compression.
Wear for stylish shaping every day!
Nude
Optional pads
add a cheek size
for extra oomph!
Black
These cool controllers are
ultra-sleek and remain
Sleek fabric and
laser-cut edges for
a smooth transition
to skin
cling-free under clothes!
High-Waisted Shaper
STYLE: 394, 394P
COLORS: Nude, Black
SIZES: S-XL, 1X-3X
Half Slip
STYLE: 305, 305P
COLORS: Nude, Black
SIZES: S-XL, 1X-3X
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Girl Short
High-Waist Panty
High-Waist Girl Short
STYLE: 393 / 393P
COLORS: Nude, Black
SIZES: S-XL, 1X-3X
STYLE: 985 / 985P
COLORS: Nude, Black
SIZES: S-XL, 1X-3X
STYLE: 986 / 986P
COLORS: Nude, Black
SIZES: S-XL, 1X-3X
FALL 2011 25
7/27/11 9:54 AM
!
New tion
c
e
l
l
Co
!
New tion
c
e
ll
Co
This slimming collection combines sleek and luxurious yarns with
contouring silhouettes that leave you seeing yourself in a different light!
SPANX debuts the latest must-haves in a new way…in their own collection. These
key-item innovations correlate with the most sought-after silhouettes of the season.
Shine on in these styles, perfect for starlets wanting to dress to impress.
The first Lust-Have is a slip that holds on for rear life! Featuring a built-in girl short,
this high-waisted slip won’t ride, wriggle or shimmy up your silhouette. Wear it at
the office or on the go knowing your slip has a grip on you!
Rose Gold
Black
Nude
Black
High-Waist!
26 FALL 2011
998_0711FallBroch_Intl_FNL.indd 26-27
Strapless Slip
Open-Bust Bodysuit
STYLE: 1059
COLORS: Rose Gold, Black
SIZES: S-XL
ship date: 8/25/11
STYLE: 1060
COLORS: Rose Gold, Black
SIZES: S-XL
ship date: 8/25/11
High-Waist Half-Slip with Girl Short
STYLE: 1494
COLORS: Nude, Black
SIZES: S-XL
ship DATE: 9/25/11
FALL 2011 27
7/27/11 9:54 AM
Shape-Slip
Adjustable straps
ensure a comfortable fit
STYLE: 392 / 392P
COLORS: Nude, Black
SIZES: S-XL, 1X-3X
®
The seamless, ultra-powerful Slim Cognito collection uses targeted
Flexibility and
support in cup
Removable underwire
gives “the girls” a lift
zoned compression to instantly transform your figure in all the right places.
That’s why these Slim Cognito styles are the perfect pieces to wear for
The Slim Cognito® designers
every occasion when you want to wow!
thought of everything:
luxurious yarns, bottoms
Nude
28 FALL 2011
998_0711FallBroch_Intl_FNL.indd 28-29
Silky-smooth yarns
won’t cling to
clothes
Graduated
zoned compression
shapes where you
need it most
Black
with innovative butt pockets
to lift your rear and two
bodysuits with attachable
straps that allow you to wear
the Bra-llelujah® best for you!
Shape-Suit
Shaping Mid-Thigh Bodysuit
Shaping Bodysuit
Mid-Thigh Shaper
Control Panty
Body-Shaping Cami
STYLE: 345 / 345P
COLORS: Nude, Black
SIZES: S-XL, 1X-3X
STYLE: 067, 072
COLORS: Nude, Black
SIZES: S-XL, 1X-3X
STYLE: 069
COLORS: Nude, Black
SIZES: S-XL
STYLE: 068
COLORS: Nude, Black
SIZES: S-XL
STYLE: 070
COLORS: Nude, Black
SIZES: S-XL
STYLE: 210
COLORS: Nude, Black
SIZES: S-XL
FALL 2011 29
7/27/11 9:54 AM
On Top and In Control
Draped V Sleeveless
STYLE (HANGING): 972
STYLE (Packaged): 972A
COLORS: All Colors
SIZES: S-XL
The best base layer everyday? On Top and In Control, in new colors for fall!
These shirts that slim your silhouette and wow your wardrobe can be layered
or worn on top, to be seen!
CORE
White
Vanilla
Bittersweet
Black
Just rinse and re-wear.
Shirt remains wrinkle-free!
30
998_0711FallBroch_Intl_FNL.indd 30-31
Elbow Length Scoop Neck
Sophisticated Sleeveless Crew
Modern Scoop Tank
STYLE (HANGING): 1012 / 1012P
STYLE (PACKAGED): 1012A
COLORS: Black, Vanilla, White
PLUS SIZE COLORS: Black, White
SIZES: S-XL, 1X-3X
STYLE (HANGING): 982 / 982P
COLORS: All Colors
PLUS SIZE COLORS: Black, Bittersweet
SIZES: S-XL, 1X-3X
STYLE (HANGING): 906
STYLE (PACKAGED): 906A
COLORS: All Colors
SIZES: S-XL
*International exclusive
Chic Sleeveless Turtleneck
Classic Scoop Tank
Cap Sleeve Scoop Neck
Sophisticated Long Sleeve
Classic Turtleneck
Essential ¾ Sleeve Bateau
STYLE (HANGING): 974
STYLE (PACKAGED): 974A
COLORS: All Colors
SIZES: S-XL
STYLE (HANGING): 983 / 983P
STYLE (PACKAGED): 983A
COLORS: All Colors
PLUS SIZE COLORS: Black, Bittersweet
SIZES: S-XL, 1X-3X
STYLE (Hanging): 1010 / 1010P
STYLE (PACKAGED): 1010A
COLORS: Black, Vanilla, White
PLUS SIZE COLORS: Black, White
SIZES: S-XL, 1X-3X
STYLE (HANGING): 977 / 977P
STYLE (PACKAGED): 977A
COLORS: All Colors
PLUS SIZE COLORS: Black, Bittersweet
SIZES: S-XL, 1X-3X
STYLE (HANGING): 973
COLORS: All Colors
SIZES: S-XL
STYLE (HANGING): 978 / 978P
STYLE (PACKAGED): 978A
COLORS: All Colors
PLUS SIZE COLORS: Black, Bittersweet
SIZES: S-XL, 1X-3X
FALL 2011 31
7/27/11 9:54 AM
Mama Spanx
b.
®
Soft, non-binding
waistband sits just
under the bra line
Soft, extra-wide,
non-binding
waistband
for comfort
a.
Mama SPANX® Footless
STYLE: 007
COLORS: Nude 1, Black
SIZES: A-D
Spanx delivers a cradle of comfort to expecting moms! Here to support
mama, baby bump and all (with a tummy panel that grows with the belly),
pregnant women can expect to feel comfortable and look fabulous
Pregnancy panel
with underbelly and
lower back support
Smoothes hips,
thighs andSmoothes
rear midriff,
b.
hips, thighs and rear
These styles help
for all nine months.
Legband-free
Cotton gusset,
design prevents
wear as underwear
rolling and bulges
Adjustable legband can
be worn anywhere between knee and ankle
mamas-to-be feel
supported and
fabulous during
pregnancy!
Nude 1
Bare
c.
Black
Cotton double
gusset for
convenience
when nature calls
a.
Featured:
Power Mama®
Spanx founder Sara Blakely
showing off Power Mama,
until recently the only
product she had yet to try.
Power Mama®
Mid-Thigh Shaper
c.
STYLE: 163
COLORS: Bare, Black
SIZES: A-D
Mama SPANX®
Pantyhose
STYLE: 015
COLORS: Nude 1, Black
SIZES: A-D
Supportive
underbelly panel
Beautiful
ultra-sheer look
Invisible
reinforced toe
Sara Blakley
Founder of Spanx
32 FALL 2011
998_0711FallBroch_Intl_FNL.indd 32-33
Sara’s baby, Lazer
Itzler, was born June
20, 2009
FALL 2011 33
7/27/11 9:54 AM
Zo ne d
Co ol .
Cl as si
c.
Co nt ai
ne
Co mp re
ss io n
Cr ew
Zo ne d
d.
SPANX for MEN
Co mp re
ss io n
Cr ew
Targeted
compres
zones
sion
Transform
s & slim
s torso
Zoned Performance
Flattens
stom
ach
Wicks
To the
Rescue
!
moisture
Supports
lower back
Eliminate
s bulk
under
clothes
r
t Boxe
Brief
Expect more from your underwear.
RE DE FI
NI NG
ME N’S
This next
UN DE RS
-generati
compres
HI RT S
on unde
sion that
rshirt featu
wicking
targets
res pow
fabric to
problem
look shar
keep you
areas plus erful zoned
per, stan
dry and
moisture
d taller
comforta
and feel
ble. Insta
better
ntly
S
in your
M
clothes
IN
36
L
CHEST
Comfor
Cotton
These physique improving men’s undershirts feature
targeted compression zones for ultimate shaping.
The SPANX
CM
Zoned
.
I’m In
91
Compression
38-40
97-102
Crew is
ww w.s
42-44
107-112
design
ed to be
XL
46-48
117-122
worn under
pa nx .co
clothes
XXL
50-52
127-132
and fits
true to
size.
Zoned Performance Crew
m
Transf
orms To
rso
& Impr
ov
81% COTTO
Machin N, 19% SPAND
e wash
Do not
cold with EX/ELASTANE
bleach .
like
Tumble
dry low. colors.
Do not
iron.
es Post
ur
e
MADE
IN EGYPT
RN 112121
SPX-60
7
-2010,
Spanx,
Inc. All
SPANX
rights reserve
are tradem and SARA
d.
arks license BLAKE LY
d to Spanx,
Inc.
©2000
White
Pouch
tive 3D
Innova
Fit &
lined
Stream
Black
STYLE: 619
COLORS: White, Black
SIZES: S-XXL
Cotton Compression/Cotton Comfort
Comfortable COTTON compression undershirts and innovative, perfect-pouch
underwear that will forever change the way he looks and feels in his clothes.
Zoned Performance V-Neck
STYLE: 618
COLORS: White, Black
SIZES: S-XXL
Cotton Compression Crew Neck
Cotton Compression V-Neck
Cotton Compression Tank
Cotton Compression Deep V-Neck
STYLE: 607
COLORS: White, Black
SIZES: S-XXL
STYLE: 610
COLORS: White, Black
SIZES: S-XXL
STYLE: 611
COLORS: White, Black
SIZES: S-XXL
STYLE: 629
COLORS: White, Black
SIZES: S-XXL
SHIP DATE: 8/25/11
*International exclusive
Cotton Comfort
Boxer Brief
STYLE: 620
COLORS: White, Black
SIZES: S-XXL
34 FALL 2011
998_0711FallBroch_Intl_FNL.indd 34-35
Cotton Comfort Brief
Zoned Performance Tank
STYLE: 621
COLORS: White, Black
SIZES: S-XXL
STYLE: 602
COLORS: White, Black
SIZES: S-XXL
FALL 2011 35
7/27/11 9:54 AM
SPANX Slimming levels
®
SPANX silhouettes are designed with various degrees of
compression, each offering the ultimate in comfort and
body-shaping support at that slimming level.
Skinny Britches®
Short
Skinny Britches®
Skort
Undie-tectable®
Mid-Thigh
Undie-tectable®
High-Waist Panty
Undie-tectable®
Panty
This slimming silhouette will leave
you trusting your gut!
Our most lightweight silhouette.
Breathable and powerful.
A hosiery shaper so lightweight,
it’s undetectable.
Tummy-targeted taming and
butt pockets in back.
Waist-flattening compression;
comfy Bra-llelujah yarns.
STYLE: 1459/1459P
STYLE: 901/901P
930/930P (High-Waisted)
Genius! A fail-proof way to keep
your short slip from riding up
under your skirts!
STYLE: 1019/1019P
STYLE: 904A
907A (High-Waisted)
STYLE: 1031/1031P
STYLE: 017/017P
Higher Power Brief®
Slimplicity®
Booty Booster Short
Slimplicity®
Girl Short
Slimplicity®
High-Waited Shaper
In-Power™ Line
Super Power Panties®
In-Power™ Line
Super Higher Power®
In-Power™ Line
Super Footless Shaper
Higher Power meets
comfortable cotton panty.
Optional pads add a cheek
size for extra oomph!
Tames the tummy and
sits high on the thigh.
Slims from just under the bra
through the mid-thigh.
At-the-waist, super-sleek
hosiery shaper.
High-Waisted, super-sleek
hosiery shaper.
The best option under pantscellulite be gone!
STYLE: 234
STYLE: 1038
STYLE: 393/393P
STYLE: 394/394P
STYLE: 916
STYLE: 911
912 (High-Waisted)
Slim Cognito®
Control Panty
Slim Cognito®
Mid-Thigh Shaper
Slim Cognito®
Shaping Bodysuit
Medium
The Skinny on...
Mid-Thigh
Trust Your Thinstincts™
Slimming levels
Smoothes your figure
and offers a close, yet
comfortably forgiving fit.
Super
Medium
Super
Super-Duper
Powerfully transforms your
physique, targeting specific
problem areas with
zoned compression.
Available in plus sizes!
36 FALL 2011
998_0711FallBroch_Intl_FNL.indd 36-37
Slim Cognito®
Shaping Mid-Thigh Bodysuit
STYLE: 915
Slim Cognito®
Shapesuit
Slimmer & Shine
Open-Bust Bodysuit
Super-Duper
Shapes your body and
flattens the stomach, snugly
contouring to curves.
Butt-boosting style (thanks to
light-lifting pockets in back).
Boosts the butt and totally
transforms the waist.
Shaping panty + straps that
attach to your bra = bodysuit!
STYLE: 070
STYLE: 068
STYLE: 069
Attach to your bra...
build your own bodysuit!
Butt pockets lift the rear.
Great with satin dresses.
Luxurious, contouring yarns...
dress to impress!
STYLE: 067/072
STYLE: 345/345P
STYLE: 1060
FALL 2011 37
7/27/11 9:55 AM
Size Charts
Hosiery
Bra-llelujah Size Chart
®
Display Fixtures &
Marketing Support
Spinner
In-Power Swatch Bag
Two-tier acrylic spinner
STYLE: DA
HOLDS: 64 Units of Product
DIMENSIONS: 12”w x 24”h
PRICE: $60
(915, 916, 234)
STYLE NUMBER: Z012
PRICE: No Charge
In-Power
Hosiery Swatch Ring
Single Bin
STYLE NUMBER: DS
HOLDS: 8 Units of Product
PRICE: $10
(FOR Counter display)
STYLE NUMBER: Z016
PRICE: No Charge
SPANX® Window Decal
Double Bin
STYLE NUMBER: DB
HOLDS: 16 Units of Product
PRICE: $15
(FOR Counter display)
Intimate Apparel
STYLE NUMBER: Z007
PRICE: No Charge
SPANX® Media Reel
STYLE NUMBER: Z025
PRICE: No Charge
Hosiery Display Ladder
This freestanding hosiery display ladder
comes with your choice of six acrylic single
or double bins and a printed mirror header.
The most productive 1-2 sq. ft. in your store!
Bra-llelujah!
32 A
32 B
32 C
32 D
32 DD
®
Underwire Contour (216), Racerback (235)
34 A
34 B
34 C
34 D
34 DD
36 A
36 B
36C
36 D
36 DD
38 B
38 C
38 D
38 DD
Bra-llelujah! Original - Style #013
Bra-llelujah!
All-hosiery (013)
®
Bra-llelujah! Full Coverage Front Closure Bra
Bra-llelujah!
Style #216, #235, #137
®
Wireless (227) & Demi Push-Up* (137)
38 FALL 2011
998_0711FallBroch_Intl_FNL.indd 38-39
Ladder fixture
STYLE NUMBER: LA1
DIMENSIONS: 12”w x 72”h
PRICE: $100
*Includes choice of LA2 or LA5 (LA5 additional charge)
Single Bin set (1 Set of 6)
STYLE NUMBER: LA2
HOLDS: 36-40 Units of Product
Double Bin set (1 Set of 6)
STYLE NUMBER: LA5
HOLDS: 72-80 Units of Product
PRICE: $15
Single Sock/Tight Bin
STYLE NUMBER: LA4
HOLDS: 8 Units of Product
PRICE: $18.50
FALL 2011 39
7/27/11 9:55 AM
International Distributors
JAPAN
MIDDLE EAST
SINGAPORE
Contact: Leon Kawalsky
CARIBBEAN /
CENTRAL AMERICA
Contact: Tatsumasa Koyama
Contact: Christopher Karam
Contact: General Enquiries
Jet International Pty Ltd
Contact: Lazaro and Jackie Grynsztein
Wacoal Corp. Imports Department
Gulf Mode
Vizon (Singapore) Pte Ltd
Sweden /
Denmark /
Norway / Finland
PO Box 459, Vaucluse
Ko-ach Distributor Inc.
29 Nakajimacho
Sama Tower, Sheikh Zayed Road, #604
151 Pasir Panjang Road #03-1
Contact: Jonas Lagerstrom
NSW 2030
Phone: 305 409 9166
Kishoin Minamiku
Dubai, U.A.E.
SINGAPORE 118480
PERINÉ AB
AUSTRALIA
Fax: 309 401 7860
Kyoto, Japan
Phone: 971 4 358 8999
Phone: 65.62783248
Wallingatan 12, 5th floor
Phone: 61 (02) 9388 7964
Email: sales@ko-ach.com
Phone: 81 75 682 1054
Fax: 971 4 358 8998
Email: vizon@singnet.com.sg
111 60 Stockholm, Sweden
Email: t-koyama@wacoal.co.jp
Email: gm@gulfmode.ae
Phone: +46 8 510 648 00
URL: www.klynn.co
Fax: +46 8 510 648 20
AUSTRALIA
Fax: 61 (02) 9388 7581
Email: spanx@jetinternational.com.au
Germany / Austria /
Switzerland
KOREA
Spain / Portugal
Contact: Sandra Macaya
Email: sales@perine.se
URL: www.perine.se
Contact: Andreas Huttenholscher
Contact: Stacie (Won Sun) Hong
PHILIPPINES
Contact: Stephanie Paikin or
AbFash GmbH
Common Wealth Int.
Contact: Carla M. Paredes
Calle Almirante 11
John Beatty
Palmstr. 36
Hanshin Intervalley 24 B/D, Dong-gwan #616
Rustan Marketing Corporation
28004 Madrid, Spain
UNITED KINGDOM
Only Accessories
D-50672 Cologne
Ganganam-gu, Yeoksam-dong 707-34
3rd Flr. Midland Buendia Building
Phone: 34 915223333
Contact: Sophie Pilcher
72 Wingold Avenue
GERMANY
Seoul, Korea
403 Sen. Gil Puyat Avenue
Email: sandra@sandrasliving.com
Intimates
Toronto, ON M6B 1P5
Phone: 49 221 272589-0
Phone: 82 70 7731-0073
Makati City, PHILIPPINES
URL: www.sandrasliving.com
Unit 18, Apple Pie Farm
CANADA
Fax: 49 221 272589-10
Fax: 82 2 2183-0021
Phone: 632 890 9703
Cranbrook Road, Benenden, Kent
Phone: 416 504 7070
Email: info@abfash.com
Email: wshong522@cwealth-i.com
Fax: 632 890 4838
TN17 4EU
Email: cmparedes@rgoc.com.ph
UNITED KINGDOM
CANADA
Email: info@onlyaccessories.net
Sandra’s Living S.L.
Phone: 0044.1580.241111
Fax: 0044.1580.241121
Email: sophie@intimateslingerie.
co.uk
40 FALL 2011
998_0711FallBroch_Intl_FNL.indd 40-41
FALL 2011 41
7/27/11 9:55 AM
10 Years of Great Rears:
2005:
l
The Story of SPANX
l
l
2004:
Spanx adds intimates to the SPANX
line by launching two new and innovative body-shaping collections: Hide & Sleek®
Sara Blakely is whisked around the world by
FOX TV for Virgin founder Sir Richard Branson’s
reality series “Rebel Billionaire: Branson’s Quest
for the Best.” Sara walked away as first runner up,
winning $750,000 to launch her own foundation
designed to help women globally through
education and entrepreneurship.
and Slim Cognito®.
Spanx, Inc. earns the Advertising Age
“Marketing 50” honor.
Spanx distribution expands to women’s
plus size retailers.
2006:
1998
1998:
l
Sara cut the feet out of her
pantyhose to look smashing
in her cream-colored pants.
Sara is awarded the patent
l
for Footless Body-Shaping
Pantyhose and begins to
develop her first product.
2002:
Sara is named “Entrepreneur
of the Year for the Southeast
Region” by Ernst & Young.
2000:
2000:
Sara convinces a mill
to manufacture her
After giving her own personal
before & after demonstration,
“crazy idea,” and SPANX
Footless Body-Shaping
Pantyhose are born!
Sara convinces a department
store buyer to test SPANX in
several stores and she places
her first major order of SPANX.
2002:
Sara hires Laurie Ann
Goldman to be the CEO
of Spanx, and the Spanx
team grows to 11 by the
end of 2002.
Oprah Winfrey discovers
SPANX Footless Body-Shaping
l
Pantyhose and places them on
the coveted “Oprah’s Favorite
Things” list for 2000.
2006:
Spanx, Inc. creates a new brand, ASSETS® by Sara Blakely®, a line of shapewear designed to help
more women achieve their own red carpet look for less.
When Oprah said that she had “given up panties and only wears SPANX” on her show on May 20, 2006, we sold more than 20,000 pairs of SPANX Power Panties that day alone!
Sara Blakely and Sir Richard Branson
throw the “Give a Damn” party in October
to launch the Sara Blakely Foundation.
The event raised money to fund college
scholarships for 278 women to attend CIDA City
Campus in South Africa and raised more than
$600,000 to go to the Sara Blakely foundation.
2007:
2007:
2002:
2001:
With a staff of six, Sara and her design
team invent Power Panties™, the first
legband-free, tummy-minimizing mid-
l
Spanx moves from the back
l
of Sara’s apartment to an
office in Decatur, GA.
Sara invents Control-Top
Fishnets and coins the
phrase “No more grid butt!”
thigh hosiery shaper and continue to
reinvigorate a once dead category.
l
2000:
l
2008 :
l
l
l
l
Spanx grows to 75 employees in July and launches in Australia.
Spanx starred in Who Wants to be a Millionaire. “Beloved by
millions of women, Spanx is a popular brand of… undergarments.”
According to NPD research, the SPANX Slim Cognito Bodysuit
was the No. 1 selling garment in intimate apparel in 2008.
SPANX grows to 50 employees.
In the May 2007 issue of InStyle, 21 percent of women polled said
that SPANX is the best bodyenhancing invention ever
(tied with stretchy jeans and
second to the push-up bra!).
l
l
Sara surprises Oprah with a check
for $1,000,000 for The Oprah
Winfrey Leadership Academy
Foundation in South Africa.
Sara donates 100% of the
money she made from
American Inventor to the
Sara Blakely Foundation.
2008 :
2003:
l
l
l
Spanx moves its offices
to Buckhead in Atlanta, GA.
Spanx grows into a team of 18.
Cheerio! Spanx launches in the UK.
lSpanx appeared as the answer
to the Trivial Pursuit question,
“What company invented control
top fishnets and coined the phrase
‘No more grid butt’?”
l
Tummies thank SPANX for Higher
Power™, a high-waisted version
of the popular Power Panties™.
2004:
Gwyneth Paltrow told USA Today
that she wore two pairs of SPANX to
slim down after giving birth to her
daughter Apple. This kicked off a
string of celebrity endorsements,
including Oprah, Jessica Alba, Tyra
Banks, Miley Cyrus and more!
™
Spanx reaches into the
new category of foundations
and launches Bra-llelujah!®
Underwire Contour, the
first-ever back-fat busting bra.
This revolutionary concept
quickly becomes the
number-one selling bra
at all retailers.
2010:
®
2009:
With an astounding 85 employees,
200 products and 3,000 retail locations,
company growth is on the rise. Spanx takes
on new initiatives by launching a high-end,
fashion-driven shapewear line, Haute
Contour®, the Dessert of Shapewear™.
After many years
of demand, Spanx
brings their industry
expertise to the pool
and the beach with
swimwear and to men
with a new collection of
compression undershirts.
2010:
In October of 2010, Spanx, Inc.
celebrates its 10th birthday!
2010
2004:
More to come!
42 FALL 2011
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FALL 2011 43
7/27/11 9:55 AM
Notes
44 FALL 2011
998_0711FallBroch_Intl_FNL.indd 44-45
Notes
FALL 2011 45
7/27/11 9:55 AM
Notes
46 FALL 2011
998_0711FallBroch_Intl_FNL.indd 46-47
Notes
FALL 2011 47
7/27/11 9:55 AM
10 Fun Facts You May Not Know About Spanx
1
2
3
4
5
6
7
8
9
10
The SPANX office is like no other! Since we wear test our products, it’s not uncommon for people
to pull down their pants, pull up their skirts or strip down into a swimsuit—all on the job. Spanx tests
every product on women- and men too!- of all shapes and sizes to ensure the perfect fit.
SPANX was not going to venture into the sheers business—thankfully that fate was changed after
a positive consultation from none other than Sara’s Lucky 8 Ball.
In 2003, Oprah announced she’d “given up panties” and only wore Spanx. We sold more than 20,000 pairs
that day alone! To date, more than 6 million Spanx Power Panties have been sold worldwide.
Sara almost named the company Open-Toed Delilahs. Spanx-fully she didn’t!
It took more than three years and 100 prototypes to create SPANX Bra-llelujah! Underwire
Contour, which is now many top retailers’ best-selling bra and definitely the most comfortable.
In 2004, Gwyneth Paltrow told USA Today that she wore two pairs of SPANX to slim down after giving birth
to her daughter Apple. This kicked off a string of celebrity endorsements, including Oprah, Jessica Alba,
Katherine Heigl, Katy Perry, Miley Cyrus and more!
Sara Blakely carried an old-fashioned, red Eastpack from the early 1990s to her first SPANX sales meeting
at Neiman Marcus. While her friends begged her to swap the lucky red backpack for a designer bag, she
refused. She showed off the SPANX under her white pants, and the buyer immediately said, “I’ll buy 3,000
pairs.” It’s still her lucky bag today.
Women around the world can get their Spanx on! We’re currently selling in 35 countries such
as Singapore, South Korea, Germany, UK, Switzerland, Philippines, Caribbean, Hong Kong, Mexico, Austria,
Australia and Canada.
Of our 109 employees, 16 are men.
In its first 10 years, Spanx has given more than $14 million to charitable organizations.
Become a fan on Facebook:
facebook.com/SPANXinc
Follow us on Twitter:
facebook.com/SPANXinc
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3344 Peachtree Road | Suite 1700 | Atlanta, GA 30326
P 1.877.99SPANX | F 678.500.1300
www.spanx.com
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