2014 Lookbook - Afra Furniture

LOOK BOOK
2014
Stylish Comfortable Essentials
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Stick Armchair B Ann L3 C Stol D Day Dream E Sign F June 02 G Woody H IL-08PE I Elide J Happy
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New brand. New collections.
Same dedication to quality and comfort.
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We are Afra Furniture, a contract
furniture manufacturer that creates
stylish comfortable essentials that define
hospitality, institutional and public living
spaces.
Formerly known as Hermes Supplies,
we took the bold move to rebrand the
company and launched our first original
collection in 2013, in turn aligning our
product offering with our corporate
vision.
Today, Afra Furniture offers an impressive
variety of high quality furniture that will
suit the needs and specifications of all
designers. We are proud to present you
our beautiful and sophisticated 2014
furniture collections.
Welcome to AFRA Furniture
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TABLEOFCONTENTS
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WELCOME TO AFRA FURNITURE_____________5
AFRA COLLECTIONS_______________________7
AFRA CLASSIC_______________________8 - 13
AFRA MODERN______________________14 - 17
DANISH COLLECTION______________________18 - 21
ELEGANCE COLLECTION___________________22 - 27
CONTEMPORARY COLLECTION_____________28 - 33
THEATER COLLECTION_____________________34 - 39
CLIENTS____________________________________40
AFRA PROJECTS___________________________41
RIALTO THEATER_____________________42 - 47
HAMBAR HOTEL PROJECT____________48 - 49
ZYARA PROJECT_____________________50 - 51
BRASERO PROJECT__________________52 - 53
LEADING DESIGNERS_______________________54 - 55
CONTACT US_______________________________56
Functional Design
AFRA COLLECTIONS
Our creations meet expectations...
comfort!
Driven by our commitment to
functional design, Afra goes beyond
aesthetics to deliver a unique seating
experience.
We invite you to discover our two new
seating essentials: Afra Classic and
Afra Modern.
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Mateo D2 B
Dima C Cali D4
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C
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AFRA CLASSIC
Made in
Montréal
Laurren
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Black
Yuko
Anna Luna
Black
Yuko
Anna Luna
Royal
Royal
Royal
Elips
Elips
Elips
Elips
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Oval
Jane
Oval
Jane
Jane
Dakota
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Basic
Basic
Soho
Lio
Luce
Luce
Luce
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AFRA CLASSIC
Made in
Montréal
Traforata
Florence
Royal
Nissa
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Lian
Douglas DL
Douglas DLL
Douglas DLS
Douglas DS
Douglas DSL
Douglas DSS
Douglas DRL
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AFRA MODERN
Dima
Infamy
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Ann L3
Infamy L3
Lucia L3
Infamy stool
Infamy R3
Cali D4
POLYURETHANE
MOULDING
The shape is 100%
unalterable and durable.
Vegas
Infamy R1
Infamy C7
Infamy P10
Foster
Foster
Chicago
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AFRA MODERN
Oslo 2 seater
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Oslo 1 seater
Lucia C7
Lucia P2
Lucia stool
Lucia R10
Lila R14
Lila R6
Lila R9
Lila stool
Ann stool
Ann L5
Gio D5
Ria R9
Mateo R9
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THE DANISH COLLECTION
Timeless and ergonomic, this collection
is in a class of its own. The pure and
refined lines of each chair embody
distinctiveness.
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Refined Distinctiveness
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Tokyo Metropolitan Art Museum
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B
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THE DANISH COLLECTION
IL-08
IL-07
Functionality
& Quality
IL-10
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SR-03
IL-02
SR-01
SR-02
JUN-01
JUN-02
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THE ELEGANCE COLLECTION
100% Italian, the Elegant Collection
features a unique selection of Potocco
furniture. Renowned as one of the most
influential chair-design companies in the
world, Potocco delivers sophistication,
elegance and fascination, turning every
living space into the perfect setting for
human interaction.
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Italian Seating & Living
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Bolide B Spring C Luna D Curva E Blossom
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THE ELEGANCE COLLECTION
Bolide
Bolide
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Spring
Spring
Curva
Stick
Stick
Luna
Torso
Sensation
Torso
Torso
Diva
Diva AST
Diva AI
Diva AIW
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THE ELEGANCE COLLECTION
Luisa
Lotus
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Grace
Grace
Grace
Sina
Grace
Grace
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Elide B Luna C Blossom D Curva E Elide F Diva
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D E
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THE CONTEMPORARY COLLECTION
The perfect mix of tradition and innovation,
the Contemporary Collection features Pedrali
award-winning pieces. Our collection offers
flamboyant and dynamic chair designs created
to liven up any room.
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Dynamic Design
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Blitz B Ester C Ester
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Tradition
& Innovation
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C
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THE CONTEMPORARY COLLECTION
Host lounge
Host lounge
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Mrs-Alu
Miss-Alu
Leila
X-chair and X-stool
Pasha
Queen
Kuadra-XL
Malmo
Trilly
Arod
Babila
Mr-Alu
Jump
Freddy
Trend
Permanent Base
Laminate tops with ABS edge
Ypsilon
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Noa B Sign C Glida D Brera E Miss you F
Host G 3D chair H
Allure I Pasha
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THE THEATRE COLLECTION
The Theatre Collection offers
superb quality seating for theatres,
auditoriums, conference and sports
halls, as well as lecture rooms.
Stol has over 100 years of experience
producing chairs for such venues and
they are our partner for the entire
Theatre Collection.
The theatre chair design is a
collaborative process. At Afra
Furniture, we understand that the
success of a project, including each
stage from design to installation,
depends on effective and interactive
communication
between
the
manufacturer, client and ourselves.
In response to our clients’ needs,
each chair is tailored to meet the
requirements of designers and
architects, and deliver superior
acoustic
performance.
Meeting
facility requirements, creating and
producing tailored shapes, types and
sizes are challenges we thrive on. As
a result, we successfully meet and
support the architectural vision and
investor expectations of all of our
projects.
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Super Quality Products
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Stol
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THE THEATRE COLLECTION
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HER982 ST
HER983 ST
HER984 ST
HER985 ST
HER989 ST
HER994 ST
HER995 ST
HER998 ST
HER999 ST
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Stol B Stol C Stol D Stol E Stol F Stol G Stol
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Stol B Stol C Stol D Stol
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OUR CLIENTS
As a trusted partner of numerous
world‑renowned hotels and restaurants,
Afra Furniture produces stylish
comfortable essentials that define
hospitality and institutional living
spaces.
Hotel
Delta Hotels
Hilton
Holiday Inn
Hyatt Hotels
Marriott Hotels & Resorts
Novotel
Ramada
Sheraton Hotels & Resorts
Westin
Hotel le Meridien
The W Hotel
Food & Beverage Industry
Baton Rouge
Brasero Hardi
Café Harley Davidson
Ham Bar
Hard Rock Café
Les 3 Brasseurs
Portovino
Vinni Gambini
Zyara
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AFRA PROJECTS
As a contract furniture manufacturer, Afra Furniture
fabricates custom chairs based on designer
specifications. Our in-house manufacturing facilities
allow us to work hand-in-hand with designers to
deliver superb quality furniture that will meet and
exceed their requirements and expectations.
In both our products and service, one
can quickly recognize our attention to
detail, quality and perfection.
It’s in everything we do.
It’s in everything we touch.
It’s what we stand for.
WE ARE AFRA FURNITURE.
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THE RIALTO THEATRE
The Rialto Theatre is one of the most
iconic buildings in Montréal.
An essential element of the restoration’s
mandate was to protect and preserve the
unique architecture, graceful proportions
and elegant details of the theatre. Afra
Furniture was successful in fulfilling this
mandate.
Designing a theatre chair is a collaborative process.
We use the universal language of design to create unique
environments that reflect the distinct identity and culture
desired by designers.
OUR MANDATE
Design, produce and install
custom theatre chairs.
KEY FEATURES
• Custom designed seating to fit the specific
shape, size and style of the Rialto Theatre
•Durability
•Comfort
• Acoustic performance
The following pages detail the detailed
steps Afra took to successfully complete
this beautiful project.
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THE RIALTO THEATRE
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INSPIRATION
We proposed different chair models in line with the
budget, setting and architectural vision to establish the
creative vision of the mandate.
DESIGN FRAMEWORK: Wood inspired features
• Wooden back
• Wooden backrest
• Wooden armrests
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FUNCTIONAL DESIGN
We began with two custom-designed chair drawings
which complimented both the building and floor plan.
Our chair design evolved toward a more ergonomic
shape featuring a backrest suited to the tight space
between each row.
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3
3D RENDERS
We proceeded to transform our initial drawings into 3D
renders. Two chair-design concepts were presented to
the Rialto.
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LAYOUT
We used three different chair dimensions to create
an initial layout optimised to seat 525 persons. All
National Building Code requirements were taken into
account. Chairs were positioned into cross-sections
which left sufficient exit space between each row.
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THE RIALTO THEATRE
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DESIGN DETAILS
The design details were inspired by a custom velvet provided
by the Rialto owner. We proposed using both a custom stain
finish with PU lacquer to embrace the elegant details of the
Rialto’s unique architecture, as well as a highly-resistant fireretardant German foam. Our proposal included varying foam
densities for both the back and seat covers.
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PROTOTYPE
Within one month of design, we produced the final prototype
for approval.
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CHAIR NUMBERING
We designed the final layout by numbering chairs on one side
of theatre using odd numbers, while numbering chairs on the
other side using even numbers, thereby rendering the ushers’
work less confusing.
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MANUFACTURING
In collaboration with Stol Kamnik, we completed production
within two months. Stol Kamnik brought its 100-year experience
in the fabrication of theatre, auditorium and conference chairs
to the project.
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INSTALLATION
All chairs were assembled and installed in the Rialto Theatre
within 7 days.
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RESULT
A unique seating experience that met the requirements and
expectations of all stakeholders.
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«The process was perfect
from beginning to end. We
were looking for something
comfortable but with an old
world feel. Their advice and
counsel was inestimable.
They keep us informed
throughout the process
and adjustments were
made along the way. We are
thoroughly happy with the
result and equally happy with
the way the whole process
was handled. We highly
recommend them!»
Ezio Carosielli | Owner
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THE HAMBAR HOTEL PROJECT
The Hambar Restaurant won first prize
at the Retail Design Institute Awards
for its interior design. Located on the
ground floor of the Hotel St. Paul in
Old Montréal, clients can sit either at
the over-sized communal table in the
middle of the restaurant, at the molded
wood-slab bar, or on the raised platform
along the windows overlooking Place
d’Youville. The delicatessen counter is
abuzz with frenetic activity as the on‑site
butcher tries to keep pace with the
steady stream of orders.
«The majestic volume of sparkling surfaces is tempered
by masculine tones of leather and walnut dispersed
throughout a convivial and always bustling urban scene.»
GH+A
PROUD WINNER OF THE
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THE ZYARA PROJECT
Located in the heart of Quartier DIX30,
Zyara offers the best of Lebanese and
Mediterranean
gastronomy.
Upon
entering, the outstanding design, lighting
effects and mirrors, clever furniture,
captivating music and smartly-dressed
staff make the experience feel like a
vacation. Clients immerse themselves in
a warm and colourful environment for a
taste of the finest Lebanese traditions.
«The decor looks like something out of a
Mediterranean Sex and the City episode, with a lot
of colourful accents in a well-thought-out design.»
Carrie Macpherson | Zurbaines.com
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THE BRASERO PROJECT
The Brasero Hardi restaurant, nestled in
picturesque Old Montréal, offers a variety
of grilled dishes in a trendy and eclectic
decor inspired by hotspots in New York.
We fabricated custom soft‑seating
chairs and barstools to evoke a New York
Art‑Deco style. A personalized stained
finish gives the bentwood chairs and
barstools a gorgeous antique look and
feel.
The tiles and art works add a touch of Art
Deco to this new and refreshing environment
where people come to meet.
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DESIGNED BY LEADING DESIGNERS,
WE BRING PERFECTION TO LIFE.
Afra
With over 10 years of experience as a contract design manufacturer and
dealer, Afra Furniture is a symbol of high quality European furniture. We have
a wide variety of Italian and Danish design furniture that are appropriate for
all settings and experiences. Our dedicated detailed oriented team meets
the very highest standards of efficiency, quality and customer service. We
produce custom- made chairs that fulfill the vision and mandate of any
project by relying on our professionalism, expertise and craftsmanship.
We listen to and satisfy the creative needs of designers and architects. We
also eagerly provide great quality service at the most competitive prices to
hospitality, healthcare and contract procurement companies.
«Sustainability is at the heart of our work, dictating
our choice of raw materials. Our design and
production processes use FCS certified wood and
include recycling of resources such as discards.
We pay particular attention to the products we use
and employee working conditions to design and
produce products that are durable and Evergreen.»
Toan Nguyen
Toan Nguyen was born in Paris in 1969 and graduated in Industrial
Design at ENSCI-Les Ateliers in Paris in 1995. He gained
experience in several design studios in Paris, Barcelona and
Milan. Having collaborated with Antonio Citterio for ten years
as design director and design partner and signing products
for many brands such as B&B Italia, Flos, Fusital, Guzzini,
Potocco, Kartell, Skantherm or Vitra, Toan Nguyen founded
his own design studio based in Milan in 2008.
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Claudio Dondoli & Marco Pocci
Technology does not exist to create an image, but rather
to serve the consumer. To deliver real quality, a good
product designer must therefore deliver attraction,
utility and comfort. Archirivolto has collaborated with
Pedrali, Ligne Roset, Bonaldo, Desalto, Fasem and
many others.
«There is no beauty without functionality: this is, for us
at Archirivolto, the most innovative synthesis of design.»
Ib Kofod Larsen
Ib Kofod Larsen’s (1921-2003) clean Danish design is
obviously attractive, showcasing his stylish preference for
high arms and sloping backs with organic use of materials.
He was also known as the colleague of the famous Hans J.
Wegner and Borge Modensen. As they did, he evolvedfrom
carpentry to architecte school.
Kofod Larsen was one of the most influential designers at England’s G-Plan
furniture maker. Some of his designs influence the minimalist contemporary
pieces being designed today.
Shown above: The Elizabeth sofa and chair, 1956.
Werther Toffoloni
The essence of all Werther Toffoloni designs have
consistently realized the ideal fusion between the aesthetic
and design, which maintain balance in not only in production
processes, but also in between uses and the environments
for which the products are intended for. This has been the
single most dominant ideal of his work since the beginning
of his design career. Toffoloni has clearly been influenced
by the theories of Bauhaus and the research of “gute forme”, which were
strongly emphasized during his professional training.
Chair – Douglas collection.
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Foster 2 Posti
Tel: +1. 514.908.0048
Fax: +1. 514.908.1509
Toll Free: +1. 866.530.3581
info@afrafurniture.com