E3 Show Daily June 7, 2011

Transcription

E3 Show Daily June 7, 2011
1
•
DA
Y
8 | ACTIVISION
J U N E 7, 2 0 1 1 • W W W. E 3 E X P O . C O M
Call of Duty: Modern Warfare 3,
Spider-Man: Edge of Time,
Skylanders: Spyro’s Adventure
MICROSOFT'S
BLOCKBUSTER
LINEUP
THE XBOX 360 AND KINECT OFFER NEW
WAYS TO ENJOY FAN FAVORITES
12 | SQUARE ENIX, INC.
Tomb Raider, Final Fantasy XIII-2,
Deus Ex: Human Revolution,
Hitman Absolution
W
18 | WARNER BROS.
INTERACTIVE
Batman Arkham Asylum, The
Lord of the Rings: War in the
North, Sesame Street: Once
Upon a Monster
Halo 4
ith millions of units
sold worldwide, the
innovative handsfree control unit has
already achieved a great deal
of momentum. Up to now, Microsoft says, games have only
begun to showcase the device’s ample potential, and the
company has put the Kinect
in the spotlight for this year’s
Xbox 360 software lineup.
During its press conference yesterday at the 2011
Electronic Entertainment Expo
(E3), Microsoft unveiled a
host of titles and services for
the console, the majority of
which make use of the Kinect
to put a whole new spin on
consumers’ game-playing
experiences.
22 | GAME GEAR
The latest peripherals from Nyko and
Mad Catz, including the Zoom for the
Xbox 360 Kinect and the F.P.S. Pro
Controller for the Xbox 360 and Sony
PlayStation 3
Starting off the press
conference was the first-ever
gameplay demo of Activision’s
Call of Duty: Modern Warfare
3. The latest installment in
one of the best-selling game
franchises of all time, the
game places players in the
role of an elite soldier amongst
an erupting World War III. The
demo took enthralled onlookers through an underwater
expedition, a raid on an enemy
submarine and an intense,
gunfire-laden boat chase.
As with previous Call of
Duty games, Modern Warfare
3 on the Xbox 360 will be the
first to receive downloadable
content such as expansions
and map packs.
CONTINUED ON PAGE 6
EA'S MASSIVE IMPACT
INTENSE ACTION AND ROLE-PLAYING EXPERIENCES ANCHOR GAME LINEUP
E
61 | TAKE-TWO
INTERACTIVE
BioShock Infinite, Duke Nukem
Forever, The Darkness II, XCOM,
Nicktoons MLB
EXHIBITORS:
26 | SHOW FLOOR MAPS
38 | EXHIBITOR LIST
41 | EXHIBITOR PROFILES
© E3 2011
Trademarks belong to their respective owners. All rights reserved.
01_DAY_01_COVER2.indd 1
SSX
lectronic Arts (EA)
kicked off its E3 2011
press conference with
a bang yesterday at
the Orpheum Theatre in Los
Angeles, where the company shined a light on several
upcoming games that span
numerous genres and platforms. As explained by CEO
John Riccitiello, EA opted to
let the games themselves do
the talking, with video footage
and live gameplay demonstrations. “That’s really it,” he said.
“Nine games by nine of the
most talented development
teams on the planet.”
EA began the presentation by showing new footage
from one of its biggest guns:
Mass Effect 3, the concluding
entry in the science fiction
role-playing saga. Casey
Hudson, executive producer
at BioWare, presented the
game to the audience and
announced an official launch
date of March 6, 2012 for the
Xbox 360, Sony PlayStation
3 (PS3) and PC. In addition to
video footage showing new
storyline and action elements,
EA also demonstrated a previously unseen mission in which
Commander Shepard—the
customizable player character—battles enemies first
on foot and later from a gun
turret mounted to a moving
hovercraft.
CONTINUED ON PAGE 7
6/6/11 8:06 PM
©C
GRO
NET
Gamepro
Trim: 16 x 10.5
Bleed: 16.25 x 10.75
Live: 15.5 x 10
Clie
File
Dat
Mec
© CAPCOM U.S.A., INC. 2012 ALL RIGHTS RESERVED. © 2012 NAMCO BANDAI GAMES INC. KINECT, XBOX, XBOX 360, XBOX LIVE, AND THE XBOX LOGOS ARE TRADEMARKS Of THE MICROSOfT
GROUP Of COMPANIES AND ARE USED UNDER LICENSE fROM MICROSOfT. “PLAySTATION” AND THE “PS” fAMILy LOGO ARE REGISTERED TRADEMARKS AND “PS3” AND THE PLAySTATION
NETwORK LOGO ARE TRADEMARKS Of SONy COMPUTER ENTERTAINMENT INC. THE ESRB RATING ICON IS A REGISTERED TRADEMARK Of THE ENTERTAINMENT SOfTwARE ASSOCIATION.
Gamepro
Trim: 16 x 10.5
Bleed: 16.25 x 10.75
Live: 15.5 x 10
Client: CAPCOM
File Name: CAP-086_SFXTK_Gamepro_m01
Date/Time: 05/19/11
Mech/Version: m01
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5/3/11 5:44:59 AM
GAMES
Gears of War 3
Forza Motorsport 4
CONTINUED FROM PAGE 1
Next, Microsoft and Crystal
Dynamics gave audiences the first
look at Tomb Raider—a prequel
to the popular, multi-million selling
franchise from Square Enix. Tomb
Raider puts players in the shoes
of a young, inexperienced Lara
Croft, who was been stranded on a
strange and dangerous island in the
South Pacific. Lara has to endure
grueling hardships to survive in
this terrifying, harsh environment—
learning skills that will eventually
build her into the strong, capable
adventurer that gamers have come
to know and love. Danger lurks
around every corner for Lara,
and players will need to use wits,
reflexes, and instinct to escape
constant peril.
Peter Moore, president of EA
Sports, took the stage next. Moore
announced that EA would be supporting the Kinect, with this year’s
Tiger Woods PGA Tour, Madden,
and FIFA sports game franchises
all set to utilize the unit. Moore also
teased an as-of-yet unannounced
sports franchise in EA’s stable, as
well as EA franchise titles The Sims
3: Pets and Hasbro Family Game
Night 4, all of which will have some
form of Kinect-driven functionality.
Mass Effect 3 and Tom Clancy’s
Ghost Recon: Future Soldier were
the next titles to be unveiled. Mass
Effect 3 closes out the famous roleplaying science-fiction saga, and
for the first time ever, the game’s
Kinect-driven dialogue sequences
and combat were unveiled. By
issuing voice commands to the
Kinect unit, players can respond
to in-game conversations and give
orders to teammates during combat. Ghost Recon: Future Soldier
also showcased a unique firearmcreation mode that allows players
to assemble and test in-game
Kinect Star Wars
Kinect Disneyland Adventures
weaponry using Kinect voice
commands. The game’s publisher,
Ubisoft, announced that all future
Tom Clancy-branded game titles
for the Xbox 360 will include some
form of Kinect support.
But these impressive titles were
only the beginning. Microsoft
unveiled an upcoming Xbox 360
dashboard update with increased
Kinect support, as well as a host
of new entertainment services.
Voice-enabled Kinect commands
will be used to access a broad
amount of entertainment content,
including on-demand music,
movies and games. The addition
of popular Internet-based videosharing service YouTube into the
dashboard was welcomed with
audible approval from the crowd,
as was the new voice-driven
implementation of the popular Bing
Internet search system. With a
series of simple voice commands,
Kinect users can utilize Bing to
search the web for all manner of
entertainment options. In addition,
live TV programming will allow Xbox
360 owners to enjoy and record
content from numerous channels,
and a partnership with the popular
UFC mixed martial arts promotion
company will allow fans to enjoy
pay-per-view events quickly and
easily.
These interface improvements
were followed by a flurry of exclusive Xbox 360 game demonstrations for the core gamer audience.
Cliff Bleszinski of Epic Games, Inc.
took the stage with actor and rapper Ice-T to showcase the intense,
co-operative shooting gameplay in
the hotly anticipated Gears of War
3. Crytek’s newest effort, Ryse,
showcased a Roman city filled with
marauding soldiers as a player
utilized Kinect’s motion-tracking
technology to slash his way to
victory.
The frequently rumored Halo:
Combat Evolved remake came to
light as Halo: Combat Evolved Anniversary, set to release in November, complete with updated visuals,
classic environments and Xbox
Live-based multiplayer options.
Forza Motorsport 4 showcased its
breathtakingly realistic, exquisitely
detailed cars and tracks, complete
with a brand-new, Kinect-powered
gallery view that allows fans to admire their vehicles. A new chapter
in the Fable saga, Fable: The Journey, will utilize Kinect to transform
the popular RPG franchise into a
first-person, action-fantasy experience. Finally, the popular PC megahit Minecraft will make its console
debut exclusively on the Xbox 360
with Kinect capabilities built in.
Following hot on the heels of
Minecraft were several familyoriented game announcements.
Kinect Disneyland Adventures
allows families to explore the
Disneyland in a brand new, wholly
engaging fashion. Kinect Star Wars
puts players in the role of a Jedi
fighting against Imperial forces
with lightsaber combat, martial
arts, and Force-driven environment
manipulation abilities.
Tim Schafer of Double Fine Entertainment demonstrated Sesame
Street: Once Upon a Monster, an
educational game that uses the Kinect to allow kids and parents alike
to interact with favorite characters
like Elmo and Cookie Monster.
Kinect Fun Labs, a permanent
addition to the Xbox dashboard
available now, allows players to
download and enjoy fun and varied
mini-games that make use of the
Kinect hardware. Kinect Sports
Season Two lets players take their
Avatar characters and compete in
all-new sporting events with both
voice and motion controls.
Microsoft closed out its press
conference with a teaser for
a brand new installment in its
phenomenally popular Halo series.
The footage shown of Halo 4,
teased as the start of a brand-new
trilogy, was brief, with merely a few
glimpses of famed hero Master
Chief and impressive views of
space, but it was more than enough
to get the collected crowd cheering
with excitement and anticipation.
As the Xbox 360 and the
Kinect continue to maintain their
popularity, Microsoft showed E3
attendees that its hardware will
continue to offer fresh, immersive
and fascinating experiences going
into the future.
| 6 | W W W. E 3 E X P O . C O M | J U N E 7, 2 0 1 1
01_DAY_01_MICROSOFT.indd 6
6/6/11 7:55 PM
GAMES
Madden NFL 12
CONTINUED FROM PAGE 1
Mass Effect 3 continues the tale
of Shepard, who must save the
earth from total destruction by the
powerful alien Reapers. In addition
to combat, players must make
decisions over the course of the
campaign that can change how
the game proceeds and ultimately
ends. Players can import their
completed Mass Effect 2 data
into the game to continue their
unique quest, and the Xbox 360
version of Mass Effect 3 includes
Kinect support for conducting
conversations and commanding
allies in combat.
Following the Mass Effect 3
demonstration, EA quickly shifted
gears to another upcoming title,
Need for Speed: The Run. Developed by its Black Box studio, The
Run offers a unique new twist on
the long-running racing genre, as it
features a storyline about an illicit
driving competition as well as opportunities for play outside the car.
A live demo showed how players
might flee a vehicle to evade police
capture, jumping from rooftops
and performing other actions. With
distinct locations between San
Francisco and New York, as well
as scripted action and on-foot
sequences, Need for Speed: The
Run offers gamers a new slant
on traditional racing games and
launches this fall for Xbox 360,
PS3, Wii, PC and Nintendo 3DS.
BioWare made a second showing at EA’s conference to spotlight
Star Wars: The Old Republic, a
massively multiplayer online roleplaying game (MMORPG) expected
to launch later in this year for PC.
Alongside a video trailer that included familiar sights and sounds from
the legendary science fiction series,
BioWare Austin general manager
Dr. Greg Zeschuk announced that
the game is playable on the E3
show floor this week.
Offerings from EA Sports
dominated the middle section of
the press conference, which was
guided by label president Peter
Moore. Smoke machines created
an atmosphere of mystery before a
trailer for SSX revealed new details
about the upcoming snowboarding
game. The revival of the franchise
offers three ways to play, including races, trick competitions and
action-oriented survival stages, with
realistic mountain courses from
all over the world available in the
game. Developed by EA Canada,
SSX is due out in January 2012 for
Xbox 360 and PS3.
Moore then introduced Matt
Bilbey, vice president and general
manager of football at EA Sports,
who stated that soccer simulation
FIFA 12 will be, “without question…the most realistic FIFA ever.”
The multiplatform series—which
launches this fall for Xbox 360,
PS3 and Nintendo 3DS, among
other platforms—introduces more
physicality to the player interactions this year via the new Player
Impact Engine. Also debuting is
the EA Sports Football Club, a free
online service that lets FIFA players
access new content based on realworld soccer matches and interact
with friends and rivals.
EA called upon the talents of
three National Football League
star players to introduce the latest
entry of its best-selling football
simulation series, Madden NFL 12.
Cover athlete Peyton Hillis from
the Cleveland Browns was joined
by Ray Lewis from the Baltimore
Ravens and Clay Williams from
the Green Bay Packers to build
audience excitement for the entry,
which launches on August 30 for
Xbox 360, PS3, Wii, PlayStation 2
and PSP. Madden NFL 12 introduces enhanced television-style
presentation, along with the new
ability to create complete custom
playbooks for teams.
Following the conclusion of
the EA Sports lineup, EA turned
to an entirely different genre and
platform by announcing The Sims
Social, an extension of the popular Sims franchise for Facebook.
No release date was announced,
but the brief video trailer showed
the game’s customizable
characters flirting and interacting in home environments, and
indicated that Facebook users’
status updates may factor into
the experience.
Kingdoms of Amalur: Reckoning
from the EA Partners co-publishing
label—a fantasy role-playing game—
appeared next. Presenting the title
was Curt Schilling, former Major
League Baseball pitcher and now
founder and CEO of 38 Studios. Codeveloped with Big Huge Games,
Kingdoms of Amalur: Reckoning
also features the efforts of other
notable contributors, namely New
York Times best-selling fantasy writer
R.A. Salvatore and comic book artist
Todd McFarlane. The single-player
experience is due out in 2012 for
Xbox 360, PS3 and PC.
Ted Price, founder and CEO of
Insomniac Games, then took the
stage to introduce the studio’s
brand new intellectual property,
Overstrike. Set in the near future,
the Xbox 360 and PS3 cooperative action game spotlights
a team of four agents who are
seen as misfits of the organization—but when called into action
the group works together to stop
a powerful enemy force. The
video trailer demonstrated the
same kind of flair for unique and
inventive weapon designs as seen
in Insomniac’s Ratchet & Clank
series, with the human operatives
wielding gadgets such as an electricity-flinging crossbow and an
energy shield that captures bullets
and fires them back at foes.
To close the press conference,
EA circled back to a realistic action
game: Battlefield 3, the latest entry
in the first-person shooter series.
Featuring intense combat set in
the near future, the game includes
a single-player campaign that lets
players level buildings with explosives, as well as offering online
multiplayer battles that include a
heavy emphasis on vehicle usage.
In addition to a brief video showing
footage of a multiplayer battle set
in Paris, EA showcased a lengthy
demonstration of the game’s
single-player mission featuring tank
combat to conclude the show. Set
for release on Xbox 360, PS3 and
PC, Battlefield 3—which is developed by series creator DICE—hits
stores on October 25, with an open
multiplayer beta testing period
beginning in September.
With its high-impact press
conference enticing E3 attendees
to experience the action firsthand at the company’s booth, EA
demonstrated its mastery of action,
role-playing, sports and social
experiences designed to appeal to
players of all ages and interests—
for this year and into 2012.
Kingdoms of Amalur: Reckoning
Mass Effect 3
W W W. E 3 E X P O . C O M | J U N E 7, 2 0 1 1 | 7 |
01_DAY_01_EA.indd 7
6/6/11 8:16 PM
GAMES
Wappy Dog
Spider-Man: Edge of Time
Call of Duty: Modern Warfare 3
LAUNCH SEQUENCE INITIATED
ACITIVISION UNVEILS LINEUP, FEATURING TITLES FOR 2011 AND BEYOND
F
eaturing titles that span a
wide range of demographics, Activision’s E3 lineup
offers hit franchises, urban
warfare, superheroes, evil villains
and revolutionary concepts in
child’s play.
The publisher’s heavy hitter is
Call of Duty: Modern Warfare 3
(MW3), slated for release November 8 on the Sony PlayStation
3 (PS3), Xbox 360, and PC. The
latest chapter, developed by Infinity Ward with the help of other
studios, MW3 brings its brand of
first-person warfare to the urban
settings of Manhattan and London, then expands throughout
Europe and parts of Africa, Russia
and the Himalayas. The game
picks up where its predecessor
left off: Washington DC is burning,
and the player joins with Delta
team in Manhattan to attempt to
turn the tide against the Russianoccupied city.
To complement the launch of
MW3, Activision will also unleash
its unique new multiplayer service,
Call of Duty Elite. Designed to
leverage the series’ online userbase, Elite gives players a hub
from which to engage in all things
Call of Duty. Career statistics and
information, video sharing and
tournaments are just some of the
options the new service brings to
the table.
On the other end of the spectrum comes the publisher’s
newest kid-centered franchise,
Skylanders: Spyro’s Adventure.
Skylanders: Spyro’s Adventure
By incorporating physical toys,
Activision hopes to revolutionize
the way kids relate to toys. Using
technology inside the toys themselves, each toy is integrated into
a platform/action game that spans
across Wii, PS3, and Xbox 360, as
well as mobile and PC platforms.
Set for release before the end of
the year, the game includes both
player vs. player and cooperative
multiplayer modes, and a deep
campaign that traverses jungles,
volcanoes and island environments. How the game is experienced will vary from player to
player. In addition, everything that
an individual child accomplishes
with a character is saved to his
or her physical toy, from achievements to items gathered.
Another of Activision’s fall releases, Wappy Dog also embraces
the notion of the interactive toy. In
Wappy Dog, young gamers connect physical toys with the virtual
world, raising their own interactive
puppies to adulthood through their
Nintendo DS units.
Rounding out the publisher’s
showings is a host of superhero
titles. Prototype 2, developed by
Radical Entertainment in Vancouver, takes the original game’s
open-world urban gameplay to
new heights. The game will take
place in a highly infected New York
City. Alex Mercer, protagonist of
the original Prototype, has become
an evil, nearly god-like entity, and
the player fills the shoes of a new
character, Sgt. James Heller, to
stop the malevolent Mercer. New
tendril powers and scaled-up destructible environments take center
stage in this new release, which
is slated to hit PS3 and Xbox 360
in 2012.
Activision’s other superhero
franchises are getting their own
treatments as well. Spider-Man:
Edge of Time, scheduled for release this fall, is being developed
by Activision-owned studio Beenox. The game sees players take
on the roles of both classic Amazing Spider-Man and Spider-Man
2099, in order to correct a ripple
in time and prevent a catastrophic
future brought on by the death of
Peter Parker.
Rounding out Acvitision’s
E3 lineup is In X-Men Destiny,
an action/RPG launching in
September for Xbox 360, PS3,
Wii and Nintendo DS. Players
control the fate of one of three
brand-new mutant characters,
and a branching storyline has
been written by Marvel writer
Mike Carey, allowing players to
customize their character’s journey
and powers.
With its strong lineup at E3
showcasing a breadth of offerings
across many genres, Activision
once again delivers powerful
storytelling, innovation and
sizzling gameplay for game fans
across all generations.
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®
a brilliant masterpiece. | Games Radar
one of the most impressive RPGs you’ll ever play. | PC Gamer
RPG players have dreamed of this level of interactivity. | Game informer
Coming
soon
Witcher2 E3 Ad 8x10,5in.indd 1
book to see (media only) e3@thewitcher.com
meetinG Room PmR519 bootH #1667
26/5/11 22:06:18
ESA
MEMBER
LISTING
Interview with EsA CEo
MIKE
GALLAGHER
As of MAY 19, 2011
• 345 Games
• 505 Games
• Capcom Entertainment, Inc.
• Crave Games
• Deep Silver, Inc.
• Disney Interactive Studios
• Eidos Interactive
• Electronic Arts
• Epic Games, Inc.
• Her Interactive, Inc.
• Konami Digital Entertainment
• Microsoft
• NAMCO BANDAI Games America, Inc.
• Natsume, Inc.
• Nexon
• Nintendo of America Inc.
• Nival
• NVIDIA Corporation
• O-Games, Inc.
• Perfect World Entertainment
• Realtime Worlds
• SEGA of America, Inc.
• Slang
• Sony Computer Entertainment America
• Sony Online Entertainment
• Square Enix, Inc.
• Take-Two Interactive Software, Inc.
• TECMO KOEI AMERICA Corporation
• THQ
• Trion Worlds, Inc.
• Ubisoft Entertainment
Michael D. Gallagher
President and CEO, ESA
Most people who attend
e3 are well aware that this
blockbuster industry event is
owned by the EntErtainmEnt
SoftwarE aSSociation
(ESa). we recently had an
opportunity to discuss e3 and
other esa initiatives with esa
ceo Mike GallaGher.
Q:
We hear so much buzz in the industry
about E3—the excitement, the glitz,
the games and the clamor of it all. From your
perspective, what do you think is so unique
about E3 that it can bring together this mass of
people each year?
E3 represents the best things about the computer
and video-game industry—the intersection of
technology and creativity, pushing the boundaries
of what is possible and creating a sense of wonder
and excitement. Consumer appetite for our industry’s
products is bigger than it has ever been. If a device
has a screen, you can bet consumers are using it to
play games no matter where they are. Our industry is
constantly innovating and when all that energy is under
one roof at E3, it is incredible.
Q:
Can you give us an idea of the kinds
of people who attend E3? How
international has the show become?
All the major leaders and influencers of this industry are
at E3. We have publishers, developers, retailers, media,
analysts and business partners attending from around
the world. Last year we had attendees from more than
200 countries and we expect an increase in international attendance this year. E3 is the place to do business
and it sets the tone for the global industry at large.
• UTV Ignition Games
• Warner Bros. Interactive
Entertainment, Inc.
• XSEED Games
| 1 0 | w w w. e 3 e x p o . c o m | J u n e 7, 2 0 1 1
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Q:
Most people here know the ESA owns
E3. What some people may not know
is that the ESA works on behalf of the entire
industry, on issues like censorship and global
anti-piracy. Could you tell us briefly what
programs the ESA runs?
We offer a range of services to interactive entertainment software publishers including a global antipiracy program, business and consumer research,
government relations and intellectual property
protection efforts. The ESA Foundation also works to
improve the lives of children and, in addition to providing grants to non-profits, runs a scholarship program.
Q:
Especially in the light of emerging
digital distribution, how big a problem
is software piracy currently?
Preventing piracy and protecting intellectual
property are primary objectives of the ESA’s mission.
During 2010, ESA vendors detected 144 million
peers illegally sharing select member titles on P2P
networks, which does not include downloads that
occur through other Internet resources, such as
“one-click” hosting sites. Having so many pirated
copies in circulation hurts developers, writers, artists
and others who spend years creating games. Even
with digital distribution’s popularity, we still see
demand for black market hard goods, especially
internationally. These include circumvention devices
that enable the use of illegally copied games. The
ESA works closely with other pro-copyright industries
and governments to encourage improvements to laws
and enforcement in countries with high piracy rates.
Q:
Another key factor facing the industry
is censorship. Can you tell us how the
U.S. Supreme Court case went last year, and
in general about the ESA’s efforts to prevent
legislative censorship?
The case before the U.S. Supreme Court, Brown
v. EMA/ESA, is the most high profile in a series of
cases the ESA has fought on behalf of the industry
to preserve our First Amendment right to artistic
expression. We find that these legislative challenges
begin at a very granular level in state and local
legislatures, perpetuated by misinformation about
the content of games and who has access to them.
The more we can educate policy makers, media and
parents alike about the ESRB ratings system and
the effort of the industry to self-regulate access to
mature content, we will broaden the support for and
understanding of our industry’s protected status
under the First Amendment—to the same degree as
other forms of media like movies and music.
Q:
Tell us about the Video Game Voters
Network (VGVN) and how people
can join. What happens when people join?
How do members make their voices heard?
Do Members of Congress and/or local
legislators find Internet-based groups like
this persuasive?
The Video Game Voters Network is the grassroots
coalition of voting-age gamers who take action to
defend video-game artists’ creative freedoms and
works. It’s free and easy to join—anyone of voting
age in the U.S. can log on to www.videogamevoters.
org and sign up. Members will receive action alerts
when there is activity in their state or at the federal
level, which outline steps to take to make their voices
heard. We have had great success contacting legislators through email, phone calls and letters about
pending legislation to regulate game content, and
also to thank legislators who are vocal supporters of
the video-game industry.
Q:
Most of us come to each year’s E3
with a couple “must-see” or “mustdo” items. I’m sure you aren’t supposed to
show any bias toward any specific companies, but—off the record—do any specific
titles interest you personally this year? (Oh,
wait, I guess we’re on the record.)
One of the great things about E3 is that the entire
industry puts it all on the line. The experience is not
about any single title—it is about the cumulative
innovation, excitement and energy of our industry’s
remarkable hardware and software. At the end of the
show, I am left with a deep sense of pride in what our
industry is capable of.
Q:
The huge blockbuster games we can
probably find on our own. But since
you get out onto the E3 floor before anyone
else, any tips on hidden gems tucked away in
the corners that shouldn’t be missed?
I think what I have found most exciting is that there
is something here for everyone—every taste, genre,
story or challenge. And, it is very satisfying to see the
high interest throughout the entirety of the hundreds
of thousands of displays. Each year brings more
“gems.” I hope you enjoy the quest.
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GAMES
Deus Ex: Human Revolution
Tomb Raider
WORLDS APART
SQUARE ENIX REACHES NEW REALMS OF FANTASY
V
ideo games are beloved
for their ability to whisk
players away to fantastic,
engrossing new worlds.
Square Enix, Inc., known for the
worldwide smash-hit Final Fantasy
titles, is renowned for crafting
deep, engaging stories and
environments that consumers can
connect with. This year’s lineup
from Square Enix takes E3 2011
attendees into some of the most
beloved franchises in video games,
all with intriguing new twists.
The popular Final Fantasy
series will see a brand-new entry
in Final Fantasy XIII-2, tentatively
scheduled for release early next
year for the Xbox 360 and Sony
PlayStation 3 (PS3). Following up
where Final Fantasy XIII left off, this
installment follows the continuing
adventures of heroine Lightning.
Final Fantasy XIII-2 promises,
amongst other features, a revised
version of FFXIII’s combat system,
an all-new story following up on
the events of the original game, the
debut of a mysterious rival to Lightning, and a mix of old and new
locales to further bring the game’s
world to vibrant, breathtaking life.
But Lightning is not the only
storied heroine in Square Enix’s
Final Fantasy XIII-2
stable. Game icon Lara Croft is
also on the E3 show floor, with a
fresh look and a new quest in Tomb
Raider. Going back to the rough,
challenging days of Lara’s youth,
Tomb Raider tells the story of a
girl enduring intense physical and
emotional hardships and emerging
from them a braver, stronger
woman in the process. Fresh out
of college, Lara embarks on her
first-ever archaeology expedition,
only to have the ship she travels
on torn apart in a terrible storm.
Players are tasked with helping
Lara survive in a harsh, unforgiving
environment. Tomb Raider will be
available on the Xbox 360, PS3 and
PC systems in 2012.
Survival in a strange, harsh
environment is also the name
of the game in the eagerly
anticipated Deus Ex: Human
Revolution. Developed by Eidos’s
Montreal studio, this journey
back into the universe of Deus Ex
puts players in the role of Adam
Jensen, a cybernetically-enhanced
human caught in a global
conspiracy. Human Revolution
features a mix of intense shooting
and critical decision-making,
allowing players the freedom to
approach their objectives and
build Adam as they see fit. Deus
Ex: Human Revolution will be
available in stores during late
August for the Xbox 360, PS3 and
PC. A limited Augmented Edition,
which includes a making-of DVD,
soundtrack, motion comic and art
book will also be available.
Rounding off Square Enix’s
diverse lineup is the long-awaited
return of suave, cold-blooded
Agent 47. IO Interactive’s Hitman
Absolution makes its world
premiere for the Xbox 360, PS3
and PC on the E3 show floor this
year. Featuring the new Glacier 2
game engine, Hitman Absolution
puts players back in the familiar
shoes, suit and gloves of the
world’s deadliest assassin. In this
new game, Agent 47 takes on a
particularly difficult contract then
finds himself being doggedly
pursued by police—and betrayed
by those he trusted. Players
will take Agent 47 on a journey
with more drama and character
development than any Hitman
title to date as they unravel a
twisted truth in a world overrun
with corruption. Hitman Absolution
promises both familiar and new
gameplay elements that will please
franchise fans both old and new.
| 1 2 | W W W. E 3 E X P O . C O M | J U N E 7, 2 0 1 1
02_DAY_01_SQUARE_REV_pp.indd 12
5/27/11 5:14 PM
GAMES
King’s Bounty Legions
Prime World
FRom RuSSia with GameS
Nival expaNds iNto the americas with New titles
R
ecent years have seen the
market for video games
in Eastern Europe grow
tremendously. Now one of
Russia’s most successful developers and publishers of online and
strategy games, Nival, is expanding into a new hemisphere. Nival’s
new Los Angeles office plans to
bring games for PC, Mac and mobile platforms to audiences across
the Americas.
King’s Bounty is a long-running
strategy game series with a
worldwide fanbase. This year Nival
expands the franchise with King’s
Bounty Legions, a new browserbased strategy game developed
with the social-game market in
mind. King’s Bounty Legions is a
3D turn-based tactical role-playing
game designed for social networking platforms. The game allows
competition against other players
El Shaddai: Ascension of the Metatron
for the first time in series history,
and will be updated regularly with
new maps, monsters and other
items. King’s Bounty Legions will
also offer microtransactions and the
ability to engage friends for incentives. The game is set to go public
later in 2011.
The other major title on Nival’s
slate at E3 is social game Prime
World. This free-to-play realtime strategy game for PC, Mac,
Android and iOS integrates players’
existing social network connections
into gameplay, allowing friends to
team up and fight together in a rich,
detailed fantasy setting. Players
can build and manage a personal
army of heroes to take into battle,
where effects like constantly changing terrain have a huge impact on
strategy. No release date has been
announced yet; a public beta is
planned for later this year.
FReSh take on
PuzzleS, action,
Sci-Fi and moRe
Utv igNitioN takes games iNto the stratosphere
Quarrel
S
oftware Developer and publisher UTV Ignition Games
is showing a wide range of
titles at E3 this year, including puzzle, action-adventure and
role-playing games for consoles,
handhelds, iOS and Facebook.
Introduced at last year’s E3 and
now playable on the show floor
is El Shaddai: Ascension of the
Metatron for the Sony PlayStation
3 (PS3) and Xbox 360. Developed by an internal studio whose
credits include Devil May Cry,
Resident Evil and Okami, UTV’s
El Shaddai: Ascension of the
Metatron is a third-person actionadventure game inspired by alternate biblical mythology as told
in the Dead Sea Scrolls. As the
human Enoch, players are caught
in a battle between Fallen and
Heavenly Angels and must save
mankind from a planet-cleansing
flood. El Shaddai: Ascension of
the Metatron is out now in Japan,
with its North American release
date to be announced.
Due this fall for the Nintendo
3DS is Fractured Soul 3D. The
company’s first Nintendo 3DS
effort is a sci-fi inspired platformer
with a twist: its action takes
place simultaneously across both
screens of the 3DS. With gameplay
reminiscent of classics Castlevania
and Mega Man, players will lead
hero Jake DeSaul through five
different worlds and 20 levels as he
confronts his demons and attempts
to reconcile the past.
Puzzle-game fans have two
engaging titles to choose from:
Mercury Hg, which will be
released on July 4 for Xbox Live
Arcade and PlayStation Network,
and Quarrel for iOS, Facebook
and XBLA. Mercury Hg takes the
series’ skill-based mechanics
to new dimensions, challenging
players to navigate a blob of
mercury through environments
of ever-increasing difficulty, and
now offering levels that react to
music and player interaction.
Quarrel is a fresh take on word
games, with players given a
group of letters and challenged to
find the best word from the mix.
But there is more at stake than
simple scorekeeping, as players
try to dominate an island against
opposing troops of up to three
other players. Quarrel is due to be
released before the end of 2011.
E3 attendees can visit the
UTV Ignition booth to sample
even more of the company’s
other offerings, including Planet
Crashers 3D, due this holiday for
the Nintendo 3DS, and Dragon’s
Crown, due in 2012 for the PS3.
| 1 4 | w w w. e 3 e x p o . c o m | J u n e 7, 2 0 1 1
02_DAY_01_NIVAL2UPREV_pp.indd 14
5/25/11 2:06 PM
E3_June07_NatsumeAD.pdf
C
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1
5/18/11
11:42 AM
E3 Daily Ad_V5.pdf 1 5/26/2011 2:14:30 PM
a proud member of
C
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GAMES
Catherine
THE
TLUS AATLUS
EXPERIENCE
THE ADVENTUROUS CATHERINE LEADS
WIDE-RANGING LINEUP
A
tlus (Index Digital Media,
Inc.) has long served
video-game fans as a
publisher of one-of-a-kind
titles. Its E3 2011 lineup again
bears out that approach, spotlighting unique offerings across
genres and platforms.
Leading the pack this year is
Catherine, an Xbox 360 and Sony
PlayStation 3 (PS3) game where
players take the role of Vincent, a
man who falls for the mysterious vixen Catherine, and finds
his world upended by intense
feelings of fear and anxiety. The
emotion-laden adventure—which
incorporates puzzle and horror
elements—hits stores on July 26.
Another notable entry in the Atlus lineup is The Cursed Crusade,
a fantasy-themed combat action
game set in the Middle Ages in
which players can team up with a
friend online or on the same screen
for cooperative play. The Cursed
Crusade arrives on Xbox 360, PS3,
and PC later this summer.
Also showing at E3 this
year are Shin Megami Tensei:
Devil Survivor Overclocked for
Nintendo 3DS and Shin Megami
Tensei: Persona 2: Innocent
Sin for the Sony PlayStation
Portable—both entries in the
company’s successful and longrunning role-playing series.
The Atlus lineup is rounded
out by two downloadable games:
side-scrolling fantasy action
sequel Trine 2, and Rock of Ages,
a strategy game in which players
roll boulders to demolish enemy
fortresses. Both multi-platform
releases will debut on Xbox 360,
PS3 and PC this year.
The Cursed Crusade
J U N E 7, 2 0 1 1 | W W W. E 3 E X P O . C O M | 1 7 |
02_DAY_01_AtlusREV_pp.indd 17
5/25/11 1:52 PM
GAMES
Batman Arkham City
STORIED AND
STORYBOOK ADVENTURES
WARNER BROS. INTERACTIVE REVEALS STAR-STUDDLED LINEUP
W
arner Bros. Interactive
Entertainment, Inc. (WBIE)
has a dynamic lineup for
E3 2011, spanning the
stylistic spectrum while retaining
its celebrated focus on compelling
stories and characters throughout.
Batman Arkham City leads the
pack as the much-anticipated
follow-up to 2009’s Batman Arkham
Asylum. Developed once again by
Rocksteady Studios, Arkham City
fuses action and stealth elements
in stylish fashion. All of the great
gadgets that made their way into
the original are returning, while
new ones like smoke bombs and
a broadcast tracer allow gamers
to mix things up. The title, which
ships in October for Xbox 360,
Sony PlayStation 3 (PS3) and
PC, incorporates more in the way
of puzzle elements as well. For
instance, Batman’s “Detective
Mode” lets the Caped Crusader
employ forensic analysis to help
catch perpetrators, and a criminal
database lets the masked crusader
track villains across the city.
Another huge franchise once
again making its way to the interactive space courtesy of WBIE is
Snowblind Studios’ The Lord of
the Rings: War in the North. Based
on events in the northern region of
J.R.R. Tolkien’s Middle-earth, the
game concerns events not explicitly
covered in the films or previous
games. The title incorporates cooperative play among as many as
three users, each of which take on
a different hero. War in the North is
slated for an August release on the
PS3, Xbox 360 and PC.
Releasing today alongside Warner Bros. Pictures’ summer blockbuster Green Lantern, WBIE’s Rise
of the Manhunters puts gamers in
the boots of gifted pilot Hal Jordan.
Players use the superhero’s Power
Ring to build an assortment of
weapons from green energy in order
to defeat the nefarious Manhunters,
which are out to destroy the pilot’s
inner circle. The game is presented
in 3D on consoles that can accommodate it, and it features the
likeness and voice talent of Ryan
Reynolds as Hal Jordan. It ships for
Xbox 360, PS3, Wii, Nintendo 3DS
and Nintendo DS platforms.
Also launching this summer on
Xbox Live, and on PC later in the
year, is the first title from developer
Supergiant Games, entitled Bastion.
The RPG features gorgeous,
hand-painted environments and an
elaborate, compelling narrative. The
game reveals its rich back-story as
the narrator reacts to the player’s
actions, dynamically providing
added depth to the player’s
experience as The Kid, who is
piecing together remnants of a
shattered world.
Finally, WBIE will release the
Xbox 360 Kinect title Sesame
Street: Once Upon a Monster this
fall. From Tim Schafer’s celebrated
Double Fine Productions, the
game showcases the studio’s
family-friendly talent. Sesame
Street characters such as Elmo,
Cookie Monster and Oscar the
Grouch come along for the ride
as players discover a long-lost
children’s book. While the children
read, they become part of a living
storybook adventure, befriending
monsters and helping them solve
their problems through page-bypage exploration. The game also
features co-op gameplay designed
for sibling- and/or parent-child
cooperation, rounding out WBIE’s
lineup with a universally appealing
license title that can be enjoyed by
the whole family.
The Lord of the Rings: War in the North
| 1 8 | W W W. E 3 E X P O . C O M | J U N E 7, 2 0 1 1
02_DAY_01_WBIE_REV_pp.indd 18
5/25/11 2:07 PM
GAMES
SLAMMING ACTION
Hulk Hogan’s Main Event
MAJESCO OFFERS EXCITING ADVENTURES FOR ALL
M
ajesco Entertainment has
been publishing games for
a wide variety of audiences
since 1986. The company is
renowned for delivering a diverse slate
of respected properties—from actionpacked BloodRayne to family-friendly
Cooking Mama. This year’s wideranging slate at E3 looks to be even
more as successful for the publisher.
Hulk Hogan’s Main Event leverages
the unique, hands-free controls of
Kinect for Xbox 360 to make players
feel like they are in the ring and in the
action. Under the tutelage of wrestling
superstar Hulk Hogan, players can
learn and then pull off more than 50
physical tactics, special moves and
hair-raising stunts. Hulk Hogan’s
unique brand of brawling comes to
game rooms in September.
Zumba Fitness 2 brings another
intense dose of dance-infused fitness
to the Wii. Based on the global
“fitness-party” that has more than 12
million participants dancing in 125
02_DAY_01_MAJESCO_REV_pp.indd 20
countries and 110,000 locations, this
sequel offers 30 new songs and dance
routines. Celebrity Zumba instructors
Tanya Beardsley, Gina Grant and
Beto—the creator of the Zumba
phenomenon—provide private lessons
in more than 20 different dance styles
and five different game modes. The
new workout begins in November.
Video-game femme fatale Rayne
returns in BloodRayne: Betrayal.
A download for Xbox Live Arcade
and PlayStation Network, Betrayal
will introduce a new generation to
the supernatural half-vampire in
a side-scrolling action game that
offers a nostalgic nod to the classics
while keeping a high-definition edge.
Respected developer WayForward is
tasked with bringing the high-octane
action of BloodRayne to online
networks this summer.
Gamers looking for thrills, action
and a killer workout will find all they
seek in the Majesco booth at this
year’s E3.
BloodRayne: Betrayal
5/24/11 2:46 PM
Visit the Video gAme Voters network
in the west hAll lobby And get A
free t-shirt
Are you tired of gAmes being treAted unfAirly? do you wAnt to
help defend the gAmes you plAy AgAinst censorship?
Join the Video game Voters network (VgVn), the free grassroots coalition that educates and mobilizes the gamer
community. the VgVn supports legislative efforts to improve the environment for computer and video game artists
and enthusiasts, as well as legislators who ensure games receive the same first Amendment protection as movies,
books, and other art. the VgVn enables gamers to stay updated on policy issues and take action by contacting
federal, state, and local officials to express their views. rest assured the VgVn does not sell or share any
information it collects.
Copyright © 2011 Entertainment Software Association
ESA VGVN E3 Daily Ad 2011.indd 1
4/20/11 10:46 AM
GAMES
Play Clock
by Nyko
PERIPHERAL
VISION
HARDWARE FOR THE
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In addition to viewing
topnotch game software,
attendees at E3 can also
test drive leading-edge
hardware and peripherals that
make for even more immersive
game experiences. Veteran accessories manufacturer Nyko will
be showing off a 2011 lineup that
includes cutting-edge peripherals for a range of platforms. At
the top of its list, Nyko’s Zoom is
built for Xbox 360 Kinect users in
tighter spaces than the technology
recommends. Essentially a lens
attachment for the Kinect sensor,
the Zoom is designed to shorten
the distance required to play
motion-controlled games, cutting
Microsoft’s recommended six-tonine feet down to four-to-seven
feet. For Sony PlayStation 3 (PS3)
owners, Nyko’s Charge Base 3 is
a redesign of the company’s PlayStation 3 controller charging dock.
The Charge Base 3 holds controllers in a tidy, compact new vertical
orientation, as well as employing
magnetic charging dongles for
added protection.
The company will be showing
off a host of peripherals for the
Nintendo 3DS as well. These
include the Play Clock, a charging
station that doubles as both an
alarm clock and speaker dock,
with an integrated AM/FM radio
tuner. While the Play Clock is
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battery, external speakers and
rumble. Rounding out the lineup
is the Power Grip 3DS, an
external battery that clips onto the
handheld, effectively tripling its
battery capacity.
Longtime game peripheral
manufacturer Mad Catz is
showing three exceptional new
Xbox 360 headsets, co-branded
by both Microsoft and TRITTON.
The flagship model is what the
company is calling the world’s
first truly wireless 7.1 Dolby
Headphone Xbox 360 headset. In
addition, Mad Catz is premiering
its new F.P.S. Pro Controller for
Xbox 360 and PS3. Designed
from the ground up to offer a
tactical advantage for first-person
shooter players, the new controller
features a custom re-mapping
system which allows commands
to be re-mapped to unique
“combat buttons” located on the
rear of the controller.
Mad Catz will also be
supporting its Saitek simulation
brand with the unveiling of three
new pro flight products licensed
from world renowned Cessna.
Consisting of a Cessna Pro Flight
Yoke, Cessna Pro Flight Trim
wheel and a Cessna Pro Flight
Rudder Pedal system, each
product in the range is based
upon components found inside
real Cessna aircrafts.
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| 22 E
1| W W W . E 3 E X P O . C O M | J U N E 7 , 2 0 1 1
0
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02_DAY_01_PERIPH_pp.indd 22
5/27/11 1:02 PM
BTTF_E3ad.indd 1
5/23/2011 4:06:48 PM
2011
GENERAL INFORMATION
INFORMATION
ATM / Cash Machines
First Aid
• Concourse Walkway, Level 1
(between South and West
Halls).
• West Hall Lobby, across
from the Galaxy Café.
• South Hall Lobby.
• West Hall Lobby.
• In case of emergency, dial
3000 on any LACC house
telephone.
Baggage & Coat Check
Food Services
• West Hall Lobby.
• Galaxy Court—Level 1,
West Hall Lobby.
• Compass Café—Overlooking
South Hall Lobby.
• Concession stands available
in South and West Halls, and
along outdoor Concourse
Walkway.
• Starbucks Coffee South—
Adjoining Compass Café
seating area.
• Starbucks Coffee West—
Level 1, behind Galaxy Court.
Business Center, operated
by Los Angeles Convention
Center (LACC)
•C
oncourse Walkway, Level 1
(between South and West
Halls).
E3 Information Counters
• South Hall Lobby.
• West Hall Lobby.
• Please stop by our Information
Counters if you have questions,
or need assistance.
• South Hall Lobby.
(Interpreter Services available.)
Internet Access
• Wireless hotspots are
available in the West Lobby
(Galaxy Cafe area) and South
Lobby (Compass Cafe area).
The cost is $19.95 per day.
Please look for the wireless
network “E3 2011”.
• Computers with Internet
are available at the LACC
Business Center.
Interpreters
• South Hall Lobby (Adjacent
to International Registration).
• Foreign-language interpreters
are available at International
Registration, located in the
South Hall lobby.
Hotel Shuttle Buses
•West Hall, Level 2, Room 509.
Exhibitor List and Profiles
• For a complete list of shuttle
routes and hotels, please
refer to page 37.
• Please refer to pages 38-58
of this publication, or refer to
www.E3Expo.com.
Into the Pixel 2011
• Please refer to pages 26-33 of
this publication.
International Registration
(for all non-U.S. residents)
Hotel Information Counter
E3 Show Management Office
Exhibit Hall Maps
game artists from around the
world submit their art to a
panel of art experts, including
world-class museum curators.
• Concourse Foyer—Enter from
Concourse Walkway.
• Juried art exhibition showcases
the art and artists behind
the games. Each year, video
Lost & Found
• E3 Show Office (West Hall,
Level 2, Room 509).
Media Center:
• Petree Hall (Level 1, adjacent
to West Hall Lobby).
• Media Registration, Working
News Room and Media
Hospitality Lounge.
• Open to qualified journalists
only.
• Also available: VPO / PR
Newswire.
Merchandise Store
• South Hall, Booth 513.
• West Hall, Booth 5714.
• From T-shirts, hats and bags,
to kids’ wear, outerwear,
travel mugs (and much more).
Get your E3 gear at the
Merchandise Store.
Publication Distribution Center
• In addition to the many
exhibitors distributing
publications from their booths,
the following industry-related
publications are available in
South and West Hall Lobbies:
@Gamer
Animation Magazine
Computer Graphics World
Dealerscope
Edge
Game Career Guide
Game Developer Magazine
Game Informer Magazine
GamePro
Games Master
Interactive Age
KidScreen
License! Global Magazine
Macworld
MCV
Nintendo Power
Official Nintendo Magazine
Official XBOX Magazine
PC Gamer
PCWorld
PlayStation: The Official Magazine
PSM3
Xbox World
| 2 4 | w w w. e 3 e x p o . c o m | J U N e 7, 2 0 1 1
03_DAY_01_GENINFO_REV_pp.indd 24
5/25/11 9:49 AM
2011
GENERAL INFORMATION
INFORMATION
Registration: Attendees
Show Management Office
Smoking
Wheelchairs
• South Hall Lobby.
• West Hall, Level 2, Room 509.
Registration: Exhibitors
Shuttle Buses
• Smoking is not permitted at
the Los Angeles Convention
Center during E3.
Thank you for your cooperation.
• Kentia Hall Foyer (take
escalators down from South
Hall Lobby).
• E3 attendees who have
booked in the official E3 Hotel
block receive a complimentary
shuttle bus wristband for transport to and from the show.
• Shuttle bus wristbands are
available for $75 in the Show
Office (West Hall, Level 2,
Room 509). For a complete
list of shuttle routes and hotels,
please refer to page 37.
• To obtain a wheelchair, please
go to a First Aid Station
(located in South and West
Lobbies). Note: motorized
wheelchairs must be ordered
in advance for a fee.
Registration: Media
• Petree Hall (in Media Center).
Security Offices
• South Hall—Adjacent to
exhibit floor entrance.
• West Hall—Level 1, next to
elevators.
Taxis
• West Hall (exit Main Entrance).
• South Hall (exit from Lobby,
past First Aid, and onto
Pico Drive).
>> Inside...
Video Games Live
P. 26
• Wednesday, June 8, 8:00 p.m.
• Nokia Theatre at L.A. LIVE.
• Tickets available in South Hall
Lobby.
EXHIBIT FLOOR MAPS
EXHIBITOR LIST
P. 38
EXHIBITOR PROFILES
P. 41
E3 SHOW SCHEDULE
TUESDAY, JUNE 7
WEDNESDAY, JUNE 8
THURSDAY, JUNE 9
exHIBIT FLooR:
12:00 p.m. – 6:00 p.m.
10:00 a.m. – 6:00 p.m.
10:00 a.m. – 5:00 p.m.
ReGISTRATIoN:
8:00 a.m. – 6:00 p.m.
8:00 a.m. – 6:00 p.m.
8:00 a.m. – 5:00 p.m.
meeTING RoomS:
12:00 p.m. – 6:00 p.m.
9:00 a.m. – 6:00 p.m.
9:00 a.m. – 5:00 p.m.
J U N e 7, 2 0 1 1
03_DAY_01_GEN INFO_pp.indd 25
| w w w. e3expo.co m | 25 |
5/20/11 12:51 PM
South hall
ExhibitS
All plAns current As of MAy 19, 2011
Los Angeles Convention Center
June 7-9, 2011
Booths 223-3154
Food Service
TERA
Lounge
1459
Activision
DigitalFun
453 552
RTI
DIGITAL Disc Repair
Hearts
Co., Ltd.
Jordan FunMobility
Gaming
Task Force
247 346
239
347 446
G4
553
Atari
Robot
Entertainment
Microvision
447 546
Turtle Beach
547
1047
647
Left Behind
Games, Inc.
Wargaming.net
423
Calibur11
317
Hyperkin
417
Future US
Machinima
E3
Merchandise
Store
513
UBIFRANCE
613
Nexon
AMD
501
Sony
Ericsson
Natsume, Inc.
713
813
Disney Interactive Studios
Video Game
History Museum
601
1637
1023
823
413
GamingModz
1647
Ubisoft
Entertainment
835
623
1447
Parrot
535
635
223
T-Mobile USA
Orbotix Inc.
Nexon
435
G4
1457
OnLive
801
1001
1601
ENTR
ENTRANCE
F.A.
F.A.
F.A.
| 2 6 | w w w. e 3 e x p o . c o m | J u n e 7, 2 0 1 1
03_DAY_01_MAPS.indd 26
5/27/11 11:39 AM
Food Service
AikenLabs
GAEMS
2463 2562
Meyers
NAMCO BANDAI
Square Enix, Inc.
Games America Inc.
GameChurch
2459 2558
Space
Escalator
Clarify
Univenture Mecca
Electronics
2559 2658
2763 2862
GameOn ProdaGen, LLC.
Chase
(IGS Corporation)
Paymentech
2659 2758
Boxpay
2759 2858
Forth
Dimension
Displays
2863 2962
Gameworld
Distributors appMobi
2859 2958
X-Games
TECMO KOEI
Chetu Inc.
2653 2752
2755 2854
Ten One
Design
NECA
2959 3058
American
Express
iFun4all
Open
Xsolla
2853 2952
2955 3054
Proximo
Games
Korea
Creative ESTsoft
Content
Corp.
Agency
(KOCCA)
Alternativa
Game LLC
2647
Creative
Intergi
Minds
Interactive
2747 2846
GamesAnalytics
Ltd.
2847 2946
ENTRANCE
Get Well Gamers
Foundation
3053 3154
Warner Bros. Interactive
Entertainment, Inc.
2947 3046
Immerz, Inc.
3047
2823
2813
2001
Games
Wild Games for Health
Studio
Take-Two
Interactive
Software, Inc.
Konami Digital
Entertainment
2423
THQ
Optoma
Technology
2753 2852
BGRMODS
Electronic Arts
DNA
Interactive
TRIOVIZ
2447
2023
VEFxi
JUDOBABY
Ozhill Studio
Sapphire
Sega of
America, Inc.
Microsoft
2663 2762
N-Control
AMERICA
Corporation
2047
Plastic
Piranha
Comfy
2563 2662
COG
Publish
Limited
2913
Taiwan
Pavilion
3013
Bohemia
Interactive
2803
2401
ENTRANCE
J u n e 7, 2 0 1 1 | w w w. e 3 e x p o . c o m | 2 7 |
03_DAY_01_MAPS.indd 27
5/27/11 11:39 AM
WESt hall
ExhibitS
All plAns current As of MAy 19, 2011
Los Angeles Convention Center
June 7-9, 2011
Sony
Computer
Entertainment
America
RESERVED
4044
4144
Booths 4000-5762
Brady
Games
Trion
Worlds, Inc.
4036
Paradox
4032
Bethesda
Softworks LLC
4432
NIVAL
4022
Bethesda
Softworks LLC
4532
4122
R.D.S
Industries
Gamigo Inc.
4006
Razer
PRO VS
4312
GI JOE
Lounge
IndieCade:
The International
Festival of
Independent Games
4000
4100
4300
4512
IGN .com
4500
| 2 8 | w w w. e 3 e x p o . c o m | J u n e 7, 2 0 1 1
03_DAY_01_MAPS.indd 28
5/27/11 11:39 AM
Food Service
GRilli3D LLC
4762
Food Service
Gameloft
4862
InComm
Reserved
Nintendo
of
America Inc.
5154
4954
RESERVED
5752
Sunflex
USA LLC
5744
5344
Sony
Computer
Entertainment
America
Level Up
Nintendo
of
America Inc.
5332
Zhongguancun
Overseas
Science Park
Memorex
Gioteck
5340
5322
Capcom
Entertainment, Inc
Power A
dreamGEAR
5112
Kalypso
Media
Group
Playseat
5514
5614
Innex Video
Game
Accessories
5510
Entertainment
Nyko
Technologies
Lounge
Focus Home
Interactive
5722
5522
GameSpot
Storm City
Games
5738
5730
5530
4922
Online
Creative Labs
5638
5538
Perfect
World
Entertainment
Sony
RESERVED
5762
Atomic
Accesories
E3
Merchandise
Store
5714
Nox Audio
5610
5706
5312
UTV Ignition
4600
4900
5100
5500
ENTRANCE
J u n e 7, 2 0 1 1 | w w w. e 3 e x p o . c o m | 2 9 |
03_DAY_01_MAPS.indd 29
5/27/11 11:39 AM
SECoND lEVEl PERMaNENt
MEEtiNG RooMS
All plAns current As of MAy 19, 2011
Los Angeles Convention Center
June 7-9, 2011
PERMANENt MEEtING RooMs 301-519
30
Q
30
8A
30
Yoostar
Entertainment
Group
MR
30
6A
MR
MR
30
6B
30
9
MR
TH
rs
ste
ma
de
Co
7
y e
Cit ractiv
e
Int
8B
.
s.
Inc
ro
r B e nt,
ne ctiv e
ar ra m
W Inte rtain
e
t
En
ft
MR 402A
so
cro
4C
Microsoft
MR 403A
MR 403B
MR 401
4B
MR
Microsoft
4A
30
Mi
Alienware
30
oft
s
cro
30
s
cro
Mi
ft
so
cro
Mi
oft
30
5
Mi
MR 402B
i
30
3A
30
MR
2
30
MR
1B
30
MR
MR
30
1A
of Inc.
ga a,
Se eric
Am
of Inc
ga a,
Se eric
Am
MR
is
tiv
Ac
of Inc.
ga a,
Se eric
m
. A
3B
ika
Ga
ion
| 3 0 | w w w. e 3 e x p o . c o m | J u n e 7, 2 0 1 1
03_DAY_01_MAPS.indd 30
5/27/11 11:39 AM
E3 Expo
Show Office
MR 504
HALFBRICK
Mad Catz
Reserved
MR 507
MR 505
MR 508
ESA
Office
MR 509B
SONY
COMPUTER
ENTERTAINMENT
AMERICA
MR 506
MR 510
Majesco
MR 512
PDP
MR 513
Deep Silver, Inc.
MR 514
SCEE
MR 516
High Voltage
MR 517
GamePro Media:
Official Show Daily
Sponsor
Epic Games, Inc.
MR 501A
Activision
MR 503
MR 502A
MR 501B
Sony Computer
Entertainment
America
MR 502B
MR 501C
LucasArts
MR 405
Electronic
Arts
505 Games
MR 511A
MR 511B
MR 511C
Reserved
Sony Computer
Entertainment
Europe Ltd.
(SCEE)
MR 518
Reserved
MR 515B
CD Projekt RED
MR 519
MR 515A
RESERVED
RESERVED
MR 410
MR 407
VIP Buyers Lounge
MR 406AB
MR 408
MR 404AB
Gazillion
Sony Computer
Entertainment
America
RESERVED
MR 409AB
J u n e 7, 2 0 1 1 | w w w. e 3 e x p o . c o m | 3 1 |
03_DAY_01_MAPS.indd 31
5/27/11 11:39 AM
FiRSt lEVEl: CoNCouRSE
aND PEtREE hallS
All plAns current As of MAy 19, 2011
Los Angeles Convention Center
June 7-9, 2011
Turtle Beach
Xaviant
Multiplayer.it
8800
8802
Runewaker Entertainment
8804
8806
Crytek
8808
Paramount Digital Entertainment
8810
8812
8814
Mastiff
SYNNEX Canada Ltd.
8816
MEETING ROOMS
8105
Jack of
All Games
8209 8308
Telltale
Games
8205
Prima
Games
Majesco
8309
Atlus USA
Gameforge
8409 8508
DVA, Inc.
Maximum
Family
Games
8405 8504
Blitz
Games
Studios
8513 8612
Sony
DADC
Conduit
8509 8608
Virtuos
Perfect World
Entertainment
8505 8604
Behaviour
8613
Topware
Interactive
Infernal
Engine
Qualcomm
Pole To Win
8609 8708
1UP.com
8605
Bigben
Bigben Interactive
Interactive
MEETING ROOMS
CCP
Games
PrimeSense
MEETING ROOMS
8109
Nival
8413 8512
MIH Group
dtp
Entertainment
AG
Rebellion Wargaming.net
THQ
MEETING ROOMS
GamersFirst Jack of
All Games
MEETING ROOMS
8005
MEETING ROOMS
MEETING ROOMS
Nordic Games
Publishing AB
8213 8312
Riot Games
MEETING ROOMS
8013
MEETING ROOMS
NVIDIA
Corporation
UBM TechWeb
Game Network
8009
345 Games
Ubisoft
Game
Informer
O-Games
8001 8100
8101 8200
8201 8300
8301
8401 8500
8501 8600
8601 8700
CONCOURSE HALL
ENTRANCE
TO SOUTH HALL
| 3 2 | w w w. e 3 e x p o . c o m | J u n e 7, 2 0 1 1
03_DAY_01_MAPS.indd 32
5/27/11 11:39 AM
ENTRANCE
WEST HALL
MEDIA
HOSPITALITY
LOUNGE
MEDIA CENTER
EXIT
PETREE HALL
WEST HALL
LOBBY
Target Bullseye
Lounge
In
to
th
e
Pi
xe
l
Into the
Pixel
J u n e 7, 2 0 1 1 | w w w. e 3 e x p o . c o m | 3 3 |
03_DAY_01_MAPS.indd 33
5/27/11 11:39 AM
TRAILER WORLD PREMEIRE
10:47AM
6.8.11
Square Enix Booth
1647 South Hall
©2011 IO INTERACTIVE A/S. HITMAN ABSOLUTION and the HITMAN logo, IO INTERACTIVE and the IO logo are trademarks of IO Interactive A/S.
EIDOS and the EIDOS logo are trademarks of Square Enix, Ltd. SQUARE ENIX and the SQUARE ENIX logo are registered trademarks or trademarks of
Square Enix Holdings Co., Ltd. The rating icon is a registered trademark of the Entertainment Software Association.
TRAILER WORLD PREMEIRE
10:47AM
6.8.11
Square Enix Booth
1647 South Hall
©2011 IO INTERACTIVE A/S. HITMAN ABSOLUTION and the HITMAN logo, IO INTERACTIVE and the IO logo are trademarks of IO Interactive A/S.
EIDOS and the EIDOS logo are trademarks of Square Enix, Ltd. SQUARE ENIX and the SQUARE ENIX logo are registered trademarks or trademarks of
Square Enix Holdings Co., Ltd. The rating icon is a registered trademark of the Entertainment Software Association.
2011
Los AngeLes
HoteL InformAtIon
Hotel Name
aDDreSS
DiStaNce from lacc
mileS / kilometerS
SHUttle
roUte
DowNtowN
Hilton Checkers Hotel
535 South Grand Avenue, Los Angeles, CA 90071
1.35 / 2.17
3
JW Marriott at L.A. Live
900 West Olympic Boulevard, Los Angeles, CA 90015
Adjacent
Walking Distance
Kawada Hotel
200 South Hill Street, Los Angeles, CA 90012
1.67 / 2.69
2
Kyoto Grand Hotel & Gardens
120 South Los Angeles Street, Los Angeles, CA 90012
2.9 / 4.67
2
Los Angeles Athletic Club
431 West Seventh Street, Los Angeles, CA 90014
1.01 / 1.63
3
Los Angeles Marriott Downtown
333 South Figueroa Street, Los Angeles, CA 90071
1.13 / 1.82
1
Luxe City Centre Hotel
1020 South Figueroa Street, Los Angeles, CA 90015
Adjacent
Walking Distance
Millennium Biltmore Hotel
506 South Grand Avenue, Los Angeles, CA 90071
1.31 / 2.11
3
Miyako Hotel Los Angeles
328 East 1st Street, Los Angeles, CA 90012
3.03 / 4.88
2
The O Hotel (Orchid Hotel)
819 South Flower Street, Los Angeles, CA 90017
0.89 / 1.43
4
Radisson Hotel Los Angeles at USC
3450 South Figueroa Street, Los Angeles, CA 90007
1.8 / 2.9
5
Ritz Milner
813 South Flower Street, Los Angeles, CA 90017
0.88 / 1.42
4
Ritz-Carlton Los Angeles
900 West Olympic Boulevard, Los Angeles, CA 90015
Adjacent
Walking Distance
Sheraton Los Angeles Downtown Hotel
711 South Hope Street, Los Angeles, CA 90017
0.78 / 1.26
3
The Standard Downtown Los Angeles
550 South Flower Street, Los Angeles, CA 90071
1.27 / 2.04
1
Westin Bonaventure Hotel & Suites
404 South Figueroa Street, Los Angeles, CA 90071
1.1 / 1.77
1
Wilshire Grand Hotel & Centre
930 Wilshire Boulevard, Los Angeles, CA 90017
0.76 / 1.22
4
Wilshire Los Angeles
3515 Wilshire Boulevard, Los Angeles, CA 90010
3 / 4.8
9
Hollywood Heights Hotel
2005 North Highland Avenue, Hollywood, CA 90068
8.75 / 14.08
6
Hollywood Roosevelt Hotel
7000 Hollywood Boulevard, Hollywood, CA 90028
9.13 / 14.69
6
Renaissance Hollywood Hotel & Spa
1755 North Highland Avenue, Hollywood, CA 90028
8.89 / 14.31
6
The W Hotel Hollywood
6250 Hollywood Boulevard, Hollywood, CA 90028
7.5 / 12.07
6
Le Merigot JW Marriott Beach Hotel
1740 Ocean Avenue, Santa Monica, CA 90401
15 / 24.14
10
Loews Santa Monica Beach Hotel
1700 Ocean Avenue, Santa Monica, CA 90401
14.2 / 28.85
10 UNi-
Beverly Garland’s Holiday Inn
4222 North Vineyard Avenue, Universal City, CA 91602
11.7 / 18.9
8
Hilton Universal City
555 Universal Hollywood Drive, Universal City CA 91608
11 / 17.70
8
Sheraton Universal
333 Universal Hollywood Drive, Universal City CA 91608
11.5 / 18.51
8
2025 Avenue of the Stars, Universal City, CA 90067
12.4 / 19.3
7
HollywooD
SaNta moNica
UNiverSal city
weStSiDe
Hyatt Regency Century Plaza
| 3 6 | w w w. e 3 e x p o . c o m | J U N e 7, 2 0 1 1
03_DAY_01_HOTELS_pp.indd 36
5/24/11 1:18 PM
ShuttleInformation
ComplimentaryshuttleserviceisprovidedbetweentheLosAngelesConventionCenter(LACC)andthefollowinghotels:
Hotel
LOSANGELESCONVENTIONCENTER
June7–9,2011
PLEASENOTE:
Thisisapreliminaryshuttle
scheduleandissubjecttochange.
Pleasecheckthesignageinyour
hotellobby,uponyourarrivalin
LosAngeles,forthemostcurrent
information.
HoursofService
Route ShuttleBoardingLocationatHotel
BeverlyGarland'sHolidayInn
HiltonCheckersHotel
HiltonUniversalCity
HollywoodHeightsHotel
HollywoodRooseveltHotel
HyattRegencyCenturyPlaza
KawadaHotel
KyotoGrandHotel&Gardens
LeMerigotJWMarriottBeachHotel
LoewsSantaMonicaBeachHotel
LosAngelesAthleticClub
LosAngelesMarriottDowntown
MilleniumBiltmoreHotel
MiyakoHotelLosAngeles
TheOHotel(OrchidHotel)
RadissonHotelLosAngelesatUSC
RenaissanceHollywoodHotel&Spa
RitzMilner
SheratonLosAngelesDowntownHotel
SheratonUniversal
TheStandardDowntownLosAngeles
TheWHotelHollywood
WestinBonaventureHotel&Suites
WilshireGrandHotel&Centre
WilshireLosAngeles
8
3
8
6
6
7
2
2
10
10
3
1
3
2
4
5
6
4
3
8
1
6
1
4
9
FrontEntrance
WalktoMillenniumBiltmore–GrandAve.Entrance
FrontEntrance-CircleDrive
WalktoRenaissance–JohnnyGrantWay
CurbsideonHollywoodBlvd.
CurbsideonAvenueoftheStars
On2ndStreet-CornerofHill
CurbsideonLosAngelesStreet
CurbsideinFront
CurbsideinFront
CurbsideonOlive
WalktoBonaventure
CurbsideonGrandAve.–EndofDriveway
CurbsideinFront
CurbsideinFrontofHotel
FrontEntrance
JohnnyGrantWay
CurbsideinFrontofHotel
CurbsideonHope
DrivewayNexttoParkingGarage
AcrossStreetonFlower,NWCornerofFlower&6th
CurbsideonArgyle
CurbsideonFigueroa
th
Curbsideon7 Street
CurbsideonWilshireBoulevard
Routes1-5:
Downtown
Routes6-10:
Tuesday,June7
10:00am – 2:00pm
2:00pm – 4:00pm
4:00pm – 7:00pm
Every10-15minutes
Every30minutes*
Every10-15minutes
Wednesday,June8
8:00am – 11:00am
11:00am – 4:00pm
4:00pm – 7:00pm
Every10-15minutes
Every30minutes*
Every10-15minutes
Thursday,June9
8:00am – 11:00am
11:00am – 3:00pm
3:00pm – 6:00pm
Every10-15minutes
Every30minutes*
Every10-15minutes
Hollywood/Universal/CenturyCity/SantaMonica
*Departsconventioncenteronthehourandhalf-hour
Routes1-5departfromSouthHall
Tuesday,June7
10:00am – 2:00pm Every10-15minutes
2:00pm – 4:00pm Every30minutes*
4:00pm–7:00pm Every10-15minutes
Wednesday,June8
8:00am–11:00am Every10-15minutes
11:00am–4:00pm Every30minutes*
4:00pm–7:00pm Every10-15minutes
Thursday,June9
8:00am–11:00am Every10-15minutes
11:00am–3:00pmEvery30minutes*
3:00pm–6:00pm Every10-15minutes
*Departsconventioncenteronthehourandhalf-hour
Routes6-10departfromWestHall
Schedulemayvaryduetotrafficandweatherconditions
Lastbusleavesfromhotels60minutespriortoendtimewithnoreturnservice.
ForShuttleInformationandSpecialAssistance:(310)466-6548
Pleasecallatleast60minutespriortodesiredpick-uptime.
TransportationManagedBy:
E3D1_Shuttle_final 37
AirportShuttle
ExpressServicetoLAXfromLACCWestHall
PurchaseticketsattheWestHallShuttleInformationDesk.
Thursday,June9
Departuresat:
1:00pm,3:00pm,5:00pm&7:00pm
TICKETS:$10.00perperson
5/27/11 3:08 PM
EXHIBITOR LIST
FIRST
LOOKS
COMPANY
EXHIBIT SPACE
FIRST
LOOKS
•
Conduit ............................................ OFMR 8509 COnCOURse
345 Games ....................................... OFMR 8413 COnCOURse
Creative Labs, Inc. ................................................ 5638 WesT
Creative Mind Interactive .....................................2747 sOUTH
Activision ............................................................ 647 sOUTH
•
Crytek GmbH ...........................................OFMR 8808 COnCOURse
........................................................................... PMR 303A
•
D3Publisher America, Inc. ......................................... 2047 sOUTH
........................................................................... PMR 502B
Deep silver, Inc. ...................................................... PMR 514
Advanced Micro Devices, Inc. (“AMD”) ................... 823 sOUTH
DIGITAL Hearts Co., Ltd. ........................................ 347 sOUTH
AikenLabs................................................................... 2463 sOUTH
DigitalFun............................................................ 552 sOUTH
Alienware ............................................................... PMR 401
Disney Interactive studios ....................................1001 sOUTH
Alternativa Game LLC ................................................ 2647 sOUTH
•
appMobi .............................................................2958 sOUTH
DnA Interactive .......................................................... 2959 sOUTH
dreamGeAR ......................................................... 5312 WesT
American express Open .......................................2952 sOUTH
•
EXHIBIT SPACE
1UP.COM........................................... OFMR 8605 COnCOURse
505 Games ............................................................. PMR 407
•
COMPANY
•
dtp entertainment AG..............................OFMR 8308 COnCOURse
Atari ..................................................................1047 sOUTH
DVA, Inc. .......................................... OFMR 8405 COnCOURse
ATLUs (Index Digital Media, Inc.) ...........OFMR 8301 COnCOURse
Dynamixyz .......................................................... 613 sOUTH
Atomic Accessories .............................................. 5610 WesT
electronic Arts ....................................................1601 sOUTH
......................................................................... PMR 404AB
Behaviour ......................................... OFMR 8501 COnCOURse
Beijing Guang Yu Online Technology Co. Ltd. ........... 5340 WesT
•
epic Games, Inc. ................................................... PMR 501A
Beijing Rai You Hui Tong network Technology Co., Ltd. .............
esTsoft Corp. ......................................................3046 sOUTH
.......................................................................... 5340 WesT
Beijing Zhongguancun Overseas science Park ......... 5340 WesT
ePawn ........................................................................... 613 sOUTH
•
Focus Home Interactive ............................................... 5722 WesT
•
Bethesda softworks LLC.............................................. 4122 WesT
Forth Dimension Displays .....................................2962 sOUTH
•
BGRMODs ................................................................... 2813 sOUTH
FunMobility ......................................................... 346 sOUTH
•
Bigben Interactive ...................................OFMR 8601 COnCOURse
Future Us ............................................................ 413 sOUTH
.................................................................OFMR 8700 COnCOURse
G4 Media, Inc. ...................................................... 223 sOUTH
•
Blitz Games studios ................................OFMR 8401 COnCOURse
Bohemia Interactive a.s. ......................................2803 sOUTH
•
.......................................................................... 239 sOUTH
•
GAeMs ........................................................................ 2562 sOUTH
Boxpay ........................................................................ 2863 sOUTH
Gaikai .................................................................. PMR 303B
Brady Games ....................................................... 4036 WesT
Game Connection .............................................. WesT LOBBY
Bug-Tracker ........................................................ 613 sOUTH
Game Informer .................................. OFMR 8013 COnCOURse
Game Outlet europe ........................... OFMR 8005 COnCOURse
•
BULKYPIX...................................................................... 613 sOUTH
•
Calibur11 ...................................................................... 317 sOUTH
•
•
Capcom entertainment, Inc. ........................................ 4900 WesT
•
•
CCP Games ..............................................OFMR 8105 COnCOURse
Gameloft ............................................................. 4862 WesT
CD Projekt ReD ....................................................... PMR 519
GameOn (IGs Corporation Ltd) ..............................2758 sOUTH
Chase Paymentech ..............................................2858 sOUTH
GamePro Media: Official show Daily sponsor ............. PMR 503
Chetu Inc. ..........................................................2653 sOUTH
GamersFirst ...................................... OFMR 8001 COnCOURse
•
City Interactive .................................................................PMR 307
Games for Health ................................................3154 sOUTH
•
Clarify ......................................................................... 2663 sOUTH
GamesAnalytics, Ltd. ..........................................2946 sOUTH
CODeMAsTeRs ..................................................... PMR 308A
Gamespot ........................................................... 5112 WesT
•
COG Publish Limited .................................................. 2913 sOUTH
Gameworld Distributors .......................................2859 sOUTH
•
Comfy ......................................................................... 2662 sOUTH
Gamigo Inc. ......................................................... 4006 WesT
GameChurch ............................................................... 2459 sOUTH
Gameforge ...............................................OFMR 8508 COnCOURse
• Designates a First Looks ProDuct at e3. © e3 2011. All Exhibitors current as of May 1, 2011. Trademarks belong to their respective owners. All rights reserved.
| 3 8 | w w w. e 3 e x p o . c o m | J u n e 7, 2 0 1 1
03_DAY_1-3_EXBListREV2_pp.indd 38
5/31/11 2:03 PM
EXHIBITOR LIST
FIRST
LOOKS
•
•
COMPANY
EXHIBIT SPACE
FIRST
LOOKS
Memorex ............................................................. 5538 WESt
Gazillion Entertainment .......................................... PMR 511A
Meyers ...............................................................2558 South
the Get-Well Gamers Foundation .........................3154 South
Microsoft ...........................................................1637 South
Gioteck ............................................................... 5530 WESt
........................................................................... PMR 304A
GRilli3D LLC ......................................................... 4762 WESt
........................................................................... PMR 304B
hALFBRICK ............................................................. PMR 505
........................................................................... PMR 304C
high Voltage Software, Inc........................................ PMR 517
............................................................................. PMR 305
hyperkin ...................................................................... 417 South
........................................................................... PMR 403A
iFun4all ..............................................................2853 South
........................................................................... PMR 403B
•
MIh Group ........................................ oFMR 8309 CoNCouRSE
Immerz, Inc. .......................................................3047 South
Multiplayer.it .................................... oFMR 8800 CoNCouRSE
NAMCo BANDAI Games America, Inc. ....................2047 South
IndieCade: the International Festival of Independent Games ........
•
Natsume, Inc. ............................................................... 813 South
.......................................................................... 4300 WESt
•
N-Control .................................................................... 2755 South
Infernal Engine ................................. oFMR 8600 CoNCouRSE
•
NECA ........................................................................... 2852 South
Innex Video Game Accessories ................................... 5510 WESt
•
NEMoPoLIS .................................................................. 613 South
Intergi ................................................................2846 South
Nexon ................................................................. 635 South
InterServ International Inc. ....................................... 3013 South
Nintendo of America Inc. ....................................... 4922 WESt
Jack of All Games, a Division of Synnex Corporation
.......................................................................... 5344 WESt
....................................................... oFMR 8100 CoNCouRSE
.......................................................................... 5752 WESt
....................................................... oFMR 8101 CoNCouRSE
Nival ................................................................... 4022 WESt
Jordan Gaming task Force .................................... 247 South
....................................................... oFMR 8613 CoNCouRSE
Nordic Games Publishing AB .............. oFMR 8005 CoNCouRSE
JuDoBABY INC. ..................................................2862 South
•
•
•
Microvision ................................................................... 546 South
IGN.com .............................................................. 4500 WESt
InComm .............................................................. 4954 WESt
•
EXHIBIT SPACE
GamingModz Inc. ......................................................... 501 South
IGDA ................................................................ WESt LoBBY
•
COMPANY
Kalypso Media Group ................................................... 5514 WESt
•
Nox Audio ..................................................................... 5706 WESt
NVIDIA Corporation............................ oFMR 8109 CoNCouRSE
Keystone Game Studio ............................................... 3013 South
Konami Digital Entertainment ...............................2423 South
•
Nyko technologies ....................................................... 5100 WESt
Korea Creative Content Agency (KoCCA) ................2947 South
•
o-Games, Inc. ..........................................oFMR 8200 CoNCouRSE
onLive, Inc........................................................... 801 South
Lager Network technologies Inc. .............................. 3013 South
optoma technology, Inc. ......................................3054 South
Left Behind Games, Inc. ........................................ 535 South
Level up—A Division of Whalen ............................. 5332 WESt
•
oZhILL StuDIo ....................................................2763 South
LEXIS NuMERIQuE ............................................... 613 South
Line Kong Entertainment technology Co. Ltd. .......... 5340 WESt
•
....................................................... oFMR 8812 CoNCouRSE
Machinima.com ................................................... 623 South
Mad Catz...........................................................................PMR 506
•
Majesco Entertainment ...........................oFMR 8300 CoNCouRSE
..........................................................................................PMR 512
•
Mecca Electronic Ind. Inc. ....................................2658 South
Parrot ............................................................................ 835 South
PDP ....................................................................... PMR 513
•
Perfect World Entertainment ....................................... 5322 WESt
.................................................................oFMR 8604 CoNCouRSE
Mastiff ............................................. oFMR 8814 CoNCouRSE
Maximum Family Games .................... oFMR 8504 CoNCouRSE
Paradox Interactive ...................................................... 4032 WESt
Paramount Digital Entertainment ........ oFMR 8810 CoNCouRSE
LucasArts ............................................................... PMR 405
•
orbotix Inc. ................................................................... 547 South
•
Plastic Piranha ........................................................... 2762 South
Playseat .............................................................. 5614 WESt
• Designates a First Looks ProDuct at e3. © e3 2011. All Exhibitors current as of May 1, 2011. Trademarks belong to their respective owners. All rights reserved.
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EXHIBITOR LIST
FIRST
LOOKS
COMPANY
EXHIBIT SPACE
FIRST
LOOKS
•
•
Pole to Win ....................................... oFMR 8708 CoNCouRSE
•
tECMo KoEI America Corporation............................. 2447 South
Power A .............................................................. 5522 WESt
•
telltale Games .........................................oFMR 8205 CoNCouRSE
Prima Games .................................... oFMR 8201 CoNCouRSE
ten one Design ...................................................2753 South
PrimeSense ...................................... oFMR 8409 CoNCouRSE
tERA..................................................................1459 South
PRo VS GI JoE...................................................... 4100 WESt
thQ ...................................................................2001 South
ProdaGen, LLC ............................................................ 2759 South
....................................................... oFMR 8512 CoNCouRSE
Proximo Games .......................................................... 2847 South
........................................................................... PMR 306B
Qualcomm Inc. ................................. oFMR 8609 CoNCouRSE
thRuStMAStER ................................ oFMR 8213 CoNCouRSE
R.D.S. Industries Inc. ............................................ 4312 WESt
t-Mobile uSA ......................................................1447 South
Razer (Asia-Pacific) Pte Ltd. ....................................... 4512 WESt
topware Interactive ........................... oFMR 8608 CoNCouRSE
Rebellion .......................................... oFMR 8513 CoNCouRSE
trion Worlds, Inc. ................................................. 4432 WESt
Riot Games ....................................... oFMR 8209 CoNCouRSE
•
•
turtle Beach ........................................................ 435 South
RtI Disc Repair .................................................... 446 South
....................................................... oFMR 8804 CoNCouRSE
Runewaker Entertainment .................. oFMR 8806 CoNCouRSE
uBIFRANCE .......................................................... 613 South
Sapphire technology ...........................................2752 South
ubisoft Entertainment ..........................................1023 South
SDP Games ................................................................... 613 South
............................................................... oFMR 8213 South
SEGA of America, Inc. ..........................................2023 South
uBM techWeb Game Network ............. oFMR 8009 CoNCouRSE
........................................................................... PMR 301A
univenture, Inc. ...................................................2559 South
........................................................................... PMR 301B
•
............................................................................. PMR 302
•
utV Ignition Games ...................................................... 5500 WESt
VEFXi........................................................................... 2659 South
Solutions 2 Go ..................................................... 813 South
Video Game Voters Network ............................... WESt LoBBY
Sony Computer Entertainment America................... 4144 WESt
Videogame history Museum .................................. 601 South
.......................................................................... 4532 WESt
Virtuos ............................................. oFMR 8505 CoNCouRSE
........................................................................... PMR 501B
Voxler ................................................................. 613 South
........................................................................... PMR 501C
Wargaming.net LLP .............................................. 423 South
............................................................................. PMR 510
....................................................... oFMR 8612 CoNCouRSE
•
Warner Bros. Interactive Entertainment, Inc. ........... 2401 South
Sony DADC ....................................... oFMR 8500 CoNCouRSE
•
Wayi International Digital Entertainment Co., Ltd..... 3013 South
Sony Ericsson ...................................................... 713 South
•
Wild Games Studio ..................................................... 3053 South
........................................................................................PMR 308B
............................................................................. PMR 516
Sony online Entertainment .................................... 4600 WESt
Winking Entertainment Corporation .......................3013 South
Space Escalator ......................................................... 2563 South
WIZARBoX ........................................................... 613 South
Square Enix, Inc. .................................................1647 South
Xaviant ............................................ oFMR 8802 CoNCouRSE
Storm City Games................................................. 5738 WESt
X-Games, Inc. ....................................................2854 South
Sunflex uSA LLC..................................................5744 South
•
tRIoVIZ ....................................................................... 3058 South
Robot Entertainment ............................................. 447 South
Sony Computer Entertainment Europe ..................... PMR 515A
•
EXHIBIT SPACE
take-two Interactive Software, Inc. ......................2823 South
Playsoft............................................................... 613 South
•
COMPANY
•
XPEC Entertainment Inc. ........................................... 3013 South
SYNNEX Canada Limited .................... oFMR 8816 CoNCouRSE
Xsolla ................................................................2955 South
taiwan Pavilion .......................................................... 3013 South
Yoostar Entertainment Group .................................... PMR 309
tAKEoFF.............................................................. 613 South
• Designates a First Looks ProDuct at e3. © e3 2011. All Exhibitors current as of May 1, 2011. Trademarks belong to their respective owners. All rights reserved.
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EXHIBITOR PROFILES
1UP.COM
OFMR 8605 CONCOURSE
140 Second Street, 4th Floor
San Francisco, CA 94105
Phone: 914-934-6767
www.1UP.com
Sam Kennedy, Site Director;
Nick Flynn, SVP Sales;
Rich Kennedy, VP Business
Development; Chris Johnson,
SVP Programming & Product
Strategy; Scott English, CEO
1UP.com is the flagship
gaming website for UGO
Entertainment, a unit of Hearst
Corporation. Combining
industry-leading editorial with
a robust community, 1UP is
“Where Gamers Call Home.”
UGO Entertainment’s flagship
websites, 1UP.com and UGO.
com, as well as its owned and
operated properties, engage
an audience of over 35 million
monthly unique visitors.
345 GAMES
OFMR 8413 CONCOURSE
345 Hudson Street, 8th Floor
New York, NY 10014
Phone: 212-767-8947
www.deadliestwarriorthegame.
com
Dan Yang, Senior Vice
President, MTV Networks and
General Manager, 345 Games;
Prithvi Virasinghe, Creative
Director; Carlos Giffoni, Senior
Games Producer; Olivia
Coombes, Producer
As a division of MTV Networks, 345 Games is dedicated to creating, marketing
and publishing high-quality,
innovative interactive products. Our games are based on
Spike and Comedy Central TV
programs, but complement
the core values of all MTV
Networks brands.
505 GAMES
PMR 407
5008 Chesebro Road
Agoura Hills, CA 91301
www.505games.com
Ian Howe, Managing Director;
Ron Scott; Bill Cox, VP of Sales;
Peter Matiss, VP of Marketing
Based in Los Angeles,
California, 505 Games (U.S.)
is the North American division
of 505 Games, a global videogame publisher. The company
was launched in May 2008 to
bring interactive entertainment
to North America on all game
platforms including Microsoft
Xbox 360, Sony PlayStation 2,
PlayStation 3, PSP, Nintendo
Wii and DS, and PC, online
and mobile.
ACADEMY OF INTERACTIVE
ARTS AND SCIENCES
CONCOURSE FOYER
23622 Calabasas Road
Suite 300
Calabasas, CA 91302
Phone: 818-876-0826
www.interactive.org
Martin Rae, President; Terrence
Myers, Executive Producer;
Elizabeth Lary, Director of
Events
The mission of the AIAS is
to promote and advance
the worldwide interactive
entertainment community
and recognize outstanding
achievements in the field of
interactive arts and sciences.
ACTIVISION
647 SOUTH, PMR 303A, PMR 502B
3100 Ocean Park Boulevard
Santa Monica, CA 90405
Phone: 310-255-2000
www.activision.com
Robert Kotick, Chief Executive
Officer of Activision Blizzard;
Thomas Tippl, Chief Operating
Officer of Activision Blizzard;
Eric Hirshberg, Chief Executive
Officer of Activision Publishing;
Brad Jakeman, Chief Marketing
Officer of Activision Publishing;
Maryanne Lataif, Senior
Vice President of Corporate
Communications of Activision
Publishing
Headquartered in Santa
Monica, California, Activision
Publishing, Inc. is a leading
worldwide developer,
publisher and distributor of
interactive entertainment and
leisure products. Activision
maintains operations in the
U.S., Canada, throughout
Europe, Australia, South
Korea, China and the region
of Taiwan.
remains committed to
creating industry-leading
trends in the highperformance gaming arena.
ADVANCED MICRO
DEVICES, INC. (AMD)
823 SOUTH
7171 Southwest Parkway
m/s B300.4A
Austin, TX 78735
www.amd.com
ALTERNATIVA GAME
LLC
AMD (Advanced Micro
Devices) is a semiconductor
company that designs
award-winning x86 CPUs,
graphics and the new APU
(Accelerated Processing
Unit)—a microprocessor that
combines a powerful GPU
and x86 CPU, all in a small,
energy efficient design.
AIKENLABS
2463 SOUTH
520 Realty Street SW
Lenoir, NC 28645
Phone: 828-572-4040
www.aikenlabs.com
Chris Aiken, President; Janet
Aiken, VP
AikenLabs offers unique, innovative motion products for
developers and consumers.
The Immersive Motion accessories provide high-resolution
motion interfaces for desktops and select consoles. At
E3, AikenLabs will debut Immersive Motion Mobile, which
provides the first non-optical,
fully portable motion sensing/
capture accessory for mobile
devices.
9 Klary Tsetkin Street
Perm
Russia 614010
Phone: 7 342 238-7678
www.alternativaplatform.com
Alexander Karpovich, CEO;
Anton Volkov, CTO; Ivan Zykov,
Art Director; Roman Epishin,
Marketing Manager
Alternativa Platform develops
and supports technical
solutions for multiplayer
browser-based games. Our
proprietary Flash 3D engine,
physics engine, GUI and
high-performance server
technology allow developers
to create unique browserbased games, applications
for social networks, promoprojects and showcases.
AMERICAN EXPRESS OPEN
2952 SOUTH
200 Vesey Street
New York, NY 10285
APPMOBI
2958 SOUTH
35-37 East Orange Street
Suite 202
Lancaster, PA 17602
Phone: 717-666-3151
www.appmobi.com
ALIENWARE
PMR 401
One Dell Way
RR1-53
Round Rock, TX 78682
Phone: 800-254-3692
www.alienware.com
Michael Dell, Dell CEO; Arthur
Lewis, President, General
Manager; Frank Azor, General
Manager Product Group; Sam
Burd, Vice President, Dell
CSMB; Jorge Perez, Marketing
Manager, Alienware
Dell’s premier highperformance PC gaming
brand, offers unique and
award-winning computers
that incorporate innovative
engineering and are
designed with state-of-theart components. Alienware
2647 SOUTH
Joe Monastiero, VP, Business
Development; Steve Tsuruda,
Business Development; Reed
Sutton, Sales; Peter Clough,
Director of Sales
AppMobi provides highly
integrated cloud-based tools
and services for supporting
large-scale smartphone
game development and
deployment. AppMobi’s
cloud services offer a full
deployment and monetization
toolset, including single-touch
in-app payments, custom
analytics, over-the-air content
updating and rich media push
messaging.
DESIGNATES A FIRST LOOKS PRODUCT AT E3. © E3 2011. All Exhibitors current as of May 1, 2011. Trademarks belong to their respective owners. All rights reserved.
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EXHIBITOR PROFILES
ATARI
1047 SOUTH
1640 S. Sepulveda Boulevard
Suite 300
Los Angeles, CA 90025
www.atari.com
Atari group is a global creator,
producer and publisher of
interactive entertainment.
ATLUS (INDEX DIGITAL
MEDIA, INC.)
OFMR 8301 CONCOURSE
6400 Oak Canyon
Suite 100
Irvine, CA 92618
Phone: 949-788-0455
www.atlus.com
Shinichi Suzuki, President &
CEO; Mitsuhiro Tanaka, General
Manager; Tim Pivnicny, Vice
President, Sales & Marketing;
Bill Alexander, Director of
Production; Aram Jabbari,
Manager of PR & Sales
Atlus is renowned for its
proud tradition of publishing
exceptional role-playing
games with strong niche
appeal, including Demon’s
Souls, Odin Sphere, the
Trauma Center series and
the award-winning Shin
Megami Tensei series. Atlus
also boasts an online gaming
presence with free-to-play
MMORPGs Neo Steam: The
Shattered Continent and
Pandora Saga.
Remi Racine, President and
Executive Producer; Jamie
Leece, Senior Vice President,
Business Development; Martin
Walker, Chief Technology
Officer; Yves Lachance, Head
of Studios; Yves Legris, Chief
Financial Officer
an international high-tech
zone and the country’s most
important innovation center.
Behaviour is Canada’s largest independent studio,
with offices in Montreal and
Santiago. Since 1992, we
have developed more than
120 titles across all platforms,
including WET and Naughty
Bear. We work with top companies such as 505 Games,
Activision, Atari, Bethesda,
Disney, EA, Konami, Microsoft, Nickelodeon, Paramount,
Sony, THQ and Warner.
1370 Piccard Drive, Suite 120
Rockville, MD 20850
Phone: 301-948-2200
www.bethsoft.com
BEIJING GUANG YU ONLINE
TECHNOLOGY CO. LTD.
S.P. 26 x Bulgorello, AG
Vertemate, Como 22070
Italy
BEHAVIOUR
OFMR 8501 CONCOURSE
416 de Maisonneuve W. #600
Montreal, Quebec H3A 1L2
Canada
Phone: 514-843-4484
www.bhvr.com
4122 WEST
Steve Perkins, Director of
Global Marketing; Tracey
Thompson, Director of Global
Public Relations; Henry Mobley,
Director of Trade Show & Events
Bethesda Softworks, part of
the ZeniMax Media Inc. family
of companies, is a premier
developer and worldwide
publisher of interactiveentertainment software.
5340 WEST
Power Creative A Plaza No. 1
Room 502
Shanxi East Haidian
Beijing
China
BEIJING RAI YOU HUI TONG
NETWORK TECHNOLOGY
CO., LTD.
5340 WEST
11 F Building B, No. 8, North
Star Century
North Star West Road
Beijing
China
ATOMIC ACCESSORIES
5610 WEST
BETHESDA
SOFTWORKS LLC
BEIJING ZHONGGUANCUN
OVERSEAS SCIENCE PARK
5340 WEST
Room 709, Tower A
Raycom Infotech Park, No. 2
Kexueyuan South Road
Haidian District
Beijing 100190
China
Phone: 0086-10-62509993
www.zgc.gov.cn
Dawn Chen, Project Manager
Zhongguancun Science Park
was formally established in
1988. It is China’s earliest and
currently its largest high-tech
industrial development zone.
After 20 years of development
and innovation, Zhongguancun Science Park has become
BGRMODS
2813 SOUTH
3712 Tower Avenue, Suite H
Superior, WI 54880
Phone: 877-687-2556
www.bgrmods.com
Coy Christmas, President; Jim
Ronding, Vice President
BGRMODS are the innovators
and creators of the IntensaFIRE for Xbox 360, PS3 and
the Hub Cap. Through these
innovative products the company has allowed hundreds
of thousands of gamers to
personalize their own controllers and preserve their gaming
equipment. BGRMODS is a
Wisconsin-based company.
BIGBEN
INTERACTIVE
OFMR 8601 CONCOURSE,
OFMR 8700 CONCOURSE
Rue de la Vayette—CRT 2
Lesquin
France 59818
Phone: 0033 3 20907200
www.bigben-interactive.com
Isabelle Houzet, Head of
Marketing Group; Florence
Santer, Export Manager; Laurent
Honoret, Head of Sales Group;
Olivier Veyrac, VP Sales North
Amercia and Asia; Yannick
Allaert, Head of Accessories
Group
Bigben Interactive is a major
independent designer, manufacturer and distributor of peripherals for every video-game
console format, as well as a
publisher of video games for
all consoles. Based in France,
Bigben Interactive relies on a
large pan-European distribution network with a presence
in more than 20 countries.
BLITZ GAMES
STUDIOS
OFMR 8401 CONCOURSE
Regent SQ House, The Parade
Leamington SPA, Warwickshire
CV3 4NL
United Kingdom
www.BlitzGamesStudios.com
Philip Oliver, CEO; Andrew
Oliver, CTO; Richard Smithies,
COO; Natalie Griffith, Head of
PR & Marketing
Blitz Games Studios was
founded by industry veterans
Philip and Andrew Oliver. It
now has more than 220 staff
members and its six divisions
include Volatile Games (mature/core titles), Blitz Games
(mass-market family titles),
TruSim (serious games) and
BlitzTech (middleware).
BOHEMIA INTERACTIVE A.S.
2803 SOUTH
Stribrna Lhota 747
Mnisek Pod Brdy
Czech Republic 25210
Phone: 420 910 059 264
www.bistudio.com
Marek Spanel, CEO; Jiri
Jakubec, Sales Manager; Michal
Harangozo, PR & Marketing
Manager
Established in 1999 in Prague,
Czech Republic, Bohemia
Interactive is one of the biggest independent developers
in Central Europe. The studio
has since gone on to release
a number of widely respected
PC military-simulator titles including the best-selling Arma
2. The studio is now branching out even further into other
genres and other gaming
platforms.
DESIGNATES A FIRST LOOKS PRODUCT AT E3. © E3 2011. All Exhibitors current as of May 1, 2011. Trademarks belong to their respective owners. All rights reserved.
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EXHIBITOR PROFILES
BOXPAY
2863 SOUTH
2 Park Street
Level 39
Sydney, NSW
Australia
Phone: 61 4 23931163
www.Boxpay.com
Gavin McConnon, Founder
and CVO; Iain McConnon,
Founder and CEO; Kyle
Hitchox, Director—Business
Development; Shane Connolly,
Director—Technology
Capture more sales with Boxpay! We create user-friendly
technology that allows web
merchants, game and app
developers, social community providers and more the
ability to charge consumers for virtual goods and
services through their mobile
device. Our goal is to provide
you with the industry’s best
margins, functionality and
customer service.
BRADYGAMES
4036 WEST
800 East 96th Street, 3rd Floor
Indianapolis, IN 46240
Phone: 317-428-3500
www.bradygames.com
Mike Degler, Global Publisher;
Brian Saliba, Publisher, Digital
and Non-Strategy Guides;
Christian Sumner, Licensing
Manager
BradyGames has specialized
in printed strategy guides for
nearly 20 years and continues
to lead the market in quality, innovation, design and
production.
BULKYPIX
613 SOUTH
23 Avenue Louis Breguet
Velizy Villacoublay
France 78330
Phone: 33 1 34 65 93 34
www.bulkypix.com
Olivier Pierre, CEO; Vincent
Dondaine, COO; Marta Miernik,
Head of Communication;
Thomas Nicolet, Product
Manager; Yoann Mary, Product
Manager
BulkyPix is a leading international digital-entertainment
provider based in San
Francisco and Paris. BulkyPix
publishes high-quality games
and applications developed
for a wide range of Smartphone and tablet platforms.
BulkyPix is not just another
publisher. We have created a
fair model focused on building
long-term partnerships and
mutual growth.
CALIBUR11
317 SOUTH
13 West Superior Street
Duluth, MN 55802
Phone: 855-320-5407
www.calibur11.com
Coy Christmas, CEO; Sid
Garrand, Art Director; Jon
Kalkbrenner, COO
Calibur11 is a cutting-edge
provider of gaming console
armor and accessories. Currently partnered and licensed
with MLG, Epic and Sony,
Calibur11 is positioned to
be one of the top innovative companies of 2011.
Calibur11 manufactures the
“VAULT” that enables gamers
to personalize, protect and
enhance the performance of
their consoles.
CAPCOM
ENTERTAINMENT, INC.
4900 WEST
800 Concar Drive, Suite 300
San Mateo, CA 94402
Phone: 650-350-6500
www.capcom.com
Capcom Entertainment, Inc.,
is a wholly owned subsidiary
of Capcom U.S.A., Inc. Its
legacy spans all video-game
platforms with many millionselling hits and lasting properties. The company markets,
develops and distributes
interactive-entertainment
software for leading game
consoles, PCs and handheld
systems. Capcom is a Charter
member of the ESA.
CCP GAMES
OFMR 8105 CONCOURSE
2075 West Park Place Boulevard
Suite G
Stone Mountain, GA 30087
Phone: 404-292-1819
www.ccpgames.com
CCP is dedicated to the
development of cutting-edge
massively multiplayer games.
CCP is founded on the principle of pushing the envelope
and breaking new grounds on
all levels. CCP is not about
making copycat products
with compromised quality.
CCP is about making dreams
become a reality.
CD PROJEKT RED
PMR 519
Ul. Jagiellonska 74
Warsaw 03-301
Poland
Phone: 0048-519-69-00
www.thewitcher.com
Marcin Iwinski, CEO; Michal
Nowakowski, VP of Business
Development; Adam Badowski,
Project Lead
CD Projekt RED was established in 2002. The company’s mission is to become
the world’s leading RPG
developer. The studio’s first
game—The Witcher, was
enthusiastically received by
fans (over 1.7 million copies
sold) and professional media
(more than 100 distinctions).
Currently, CD Projekt RED has
a staff of almost 100 people
working on The Witcher 2.
CHASE PAYMENTECH
2858 SOUTH
14221 Dallas Parkway, #2
Dallas, TX 75254
Phone: 214-849-3000
www.chasepaymentech.com
Scott Okoniewski, Senior
Marketing Representative;
Meghan Bondy, VP, National
Accounts; Fred Tyler, VP,
National Accounts
Chase Paymentech’s unique
combination of outstanding
service, innovative solutions
and financial strength offers
solid benefits to companies
both large and small.
CHETU INC.
2653 SOUTH
3350 SW 148th Avenue
Suite 204
Miramar, FL 33027
Phone: 954-342-5676
www.Chetu.com
Atal Bansal, CTO; Terry Owen,
CSO; Joe Maltese, Director of
Global Sales; Garrett Petterson,
National Account Manager
Chetu Inc. is a full-service onshore and off-shore IT service
company which has been providing custom solutions to the
gaming industry for more than
10 years. A U.S. corporation
with offices in South Florida
and Las Vegas, Chetu has
been taking a “Best of Both
Worlds” approach for over a
decade.
CITY INTERACTIVE
PMR 307
405 Lexington Avenue
26th Floor
New York, NY 10174
Phone: 905-415-4550
www.city-interactive.com
Marshall Zwicker, EVP;
Marek Tyminski, CEO; Lukasz
Mach, Global PR & Marketing
Manager; Martin Kwasnica, VP
Sales
City Interactive is a publisher
and developer of games for
PC, handhelds and next-gen
consoles, including the hit,
1 million plus seller, Sniper:
Ghost Warrior. One of the
world’s fastest-growing interactive entertainment companies, City is headquartered in
Warsaw, Poland, with offices
in the U.S., Canada, Germany
and the U.K., and is publically
listed on the Warsaw stock
exchange.
Chase Paymentech, a subsidiary of JPMorgan Chase
(JPMC), is a global leader
in payment processing and
merchant acquiring, capable
of authorizing transactions in
more than 130 currencies.
DESIGNATES A FIRST LOOKS PRODUCT AT E3. © E3 2011. All Exhibitors current as of May 1, 2011. Trademarks belong to their respective owners. All rights reserved.
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EXHIBITOR PROFILES
CLARIFY
2663 SOUTH
C-41-2, Block C, Jaya One
No. 72a
Jalan Universiti, FJ
Selangor 46200
Malaysia
Phone: 603-7955-1188
www.innovation.com.my
Alex Lim, CEO; Robert Lim, VP
Clarify specializes in Augmented Reality and Motion
Tracking. Our technologies
support online, PC, iPhone
and Android device. Our
technologies are integrated to
both XNA, the 3D framework
of Xbox and Shiva3D game
engine. For motion tracking, it
works on PC webcam or mobile phone camera. Currently
it’s used for mobile and online
game development.
CODEMASTERS
PMR 308A
512 North Florence Street
Burbank, CA 91505
Phone: 44 1926 816 000
www.codemasters.com
Rod Cousens, CEO; Bill West,
VP Corporate Strategy; Barry
Jafrato, SVP Brand & Marketing;
Jamie Macdonald, SVP
Production; Jeremy Wigmore,
VP Publishing EMEA
Codemasters’ pillar titles
include Operation Flashpoint,
DiRT 3, Bodycount and F1
2011—the sequel to the
BAFTA Award-winning hit.
Headquartered in the U.K.,
with North American operations in Burbank, California,
Codemasters is a winner of
the Grand Prix Award from the
Develop Industry Excellence
Awards.
COG PUBLISH LIMITED
2913 SOUTH
Room 506, Fortune Times
No. 1438
Shanxi Road (N)
Shanghai 200060
China
Phone: 86-21-32170321
www.cog.hk
Chu Feng Chen, General
Manager; Jianzhu Cheng,
Senior Manager; MingHsiu
Chen, Business Director;
Yingfang Zhang, Oversea PR
COG Publish Limited is a
holding company of BL Tech,
dedicated to overseas business by serving as a one-stop
professional service, from
game content to market
survey to game licensing,
translation and localization,
overseas operation support,
international technical solution and payment collection.
COMFY
2662 SOUTH
CREATIVE MIND
INTERACTIVE
2747 SOUTH
2341 East 8th Street
Los Angeles, CA 90021
Phone: 213-607-0101
www.creativemindinteractive.
com
Kamran Hayempour, CEO;
Ramin Khorramian, Sales
Creative Mind Interactive is
a distributor of video-game
hardware, software, accessories and iPod/iPad/iPhone
accessories.
CRYTEK GMBH
OFMR 8808 CONCOURSE
Haard 7
Tel Aviv
Israel
www.comfyland.com
Hanauer Landstraße 523
Frankfurt 60386
Germany
www.crytek.com
Comfy is a manufacturer
and publisher of education
consoles and software for
“kids”—an award-winning
product line of interactive
early education toys and
games for toddlers and kids.
Our products encourage kids
to learn through play as they
interact with lovable characters in a multimedia world of
adventures created just for
them.
Crytek GmbH is one of the
world’s leading independent
development studios for
interactive entertainment with
its headquarters in Frankfurt
and studios in Kiev, Budapest,
Sofia, Seoul and Nottingham.
Crytek is dedicated to creating exceptionally high-quality
video games, powered by
their proprietary cutting-edge
game-development solution
CryENGINE.
CONDUIT
OFMR 8509 CONCOURSE
400 S. El Camino, Suite 375
San Mateo, CA 94402
D3PUBLISHER
AMERICA, INC.
2047 SOUTH
5638 WEST
11500 W. Olympic Boulevard
Suite 460
Los Angeles, CA 90064
Phone: 310-231-0820
www.d3p.us
1901 McCarthy Boulevard
Milpitas, CA 15035
www.us.creative.com
Bill Anker, VP, Business
Development; Michael Cerven,
Publicity Manager
Brian Humphris, Director of
Sales
Based in Los Angeles,
D3Publisher of America, Inc.
publishes software for major
gaming platforms and is a
subsidiary of D3, Inc. with
headquarters in Tokyo, Japan.
D3P also owns development
studio Vicious Cycle Software,
Inc., and its technology platform, Vicious Engine 2.
CREATIVE LABS, INC.
Creative has sold over 500
million Sound Blaster sound
cards and has revolutionized gaming audio, starting
with the PC and now on the
Xbox 360 and PS3, with the
new line of Tactic 3D gaming
headsets and the world’s first
hardware-accelerated USB
sound card, the Recon 3D.
DEEP SILVER, INC.
PMR 514
900 Larkspur Landing Circle
Suite 103
Larkspur, CA 94939
Phone: 415-524-8700
www.deepsilver.com/us
Klemens Kundratitz, CEO;
Geoffrey Mullifan, COO; Aubrey
Norris, Manager of Marketing &
PR; Malte Wagener, Director of
Global Business Development;
Eric Boccara, ESD Director
Since 2003, Deep Silver has
developed and distributed interactive games for all leading
video-game platforms. In all,
the company has published
more than 100 games. Deep
Silver products are designed
to appeal to a wide audience,
from kids to adults.
DISNEY INTERACTIVE
STUDIOS
1001 SOUTH
521 Circle Seven Drive
Glendale, CA 91201
Phone: 818-623-3200
http://corporate.disney.
go.com/wdig
Jimmy Pitaro, Co-President;
John Pleasants, Co-President
Disney Interactive Media Group, the interactive
entertainment affiliate of The
Walt Disney Company, creates immersive, connected,
interactive experiences across
console, online, mobile and
social network platforms to
entertain people everywhere
with world-class products
and content that push the
boundaries of technology and
imagination.
DNA INTERACTIVE
2959 SOUTH
244 Fifth Avenue
Suite 1751
New York, NY 10001
Phone: 347-404-5346
www.dna-interactive.com
Ed Blincoe, Chief Executive
Officer; David Lovatt, Chief
Operating Officer; Paul Ranson,
VP Design & Development
DNA Interactive is a developer
and publisher of mobile
games. DNA has its own
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development engine that
publishes to multiple platforms giving us a far shorter
development cycle. DNA has
a strong history of developing
games such as Who Wants To
Be A Millionaire, Top Trumps
and Family Fortunes. DNA is
currently looking for partners
and licensing opportunities for
us to develop onto iOS and
Android platforms.
DREAMGEAR
5312 WEST
20001 S. Western Avenue
Torrance, CA 90501
Phone: 310-222-5522
www.dreamgear.net
Yahya Ahdout, President; Moris
Mirzadeh, Exec. V.P. Sales;
Richard Weston, Exec. V.P.; Ben
Kugler, C.O.O.
dreamGEAR is a leading
developer and provider of
innovative accessories for
all console and portable
video-game platforms, plugn-play, and iPod/iPhone/iPad
gaming, audio and power
accessories under its iSound
brand. Its award-winning
officially licensed Sesame
Street accessories feature
such beloved characters as
Elmo and Cookie Monster.
DTP ENTERTAINMENT
AG
OFMR 8308 CONCOURSE
Goldbekplatz 3-5
Hamburg 22303
Germany
Phone: 49-40-669910-0
www.dtp-entertainment.com
Michael Kalina, International
Sales Director; Sören Lass,
Business Development Director;
Thorsten Hamdorf, Marketing
Director; Andrea Frahm, Head
of Communications; Mathias
Reichert, Development Director
dtp entertainment is one of the
leading German publishers,
developers and distributors
in the entertainment software
industry. The Hamburg-based
company was founded in 1995
and employs over 180 staff.
dtp entertainment develops
and publishes entertainment
software for all interactiveentertainment platforms.
DVA, INC.
OFMR 8405 CONCOURSE
4111 N. Alameda Avenue
Suite 305
Burbank, CA 91505
http://www.dva.com
DYNAMIXYZ
613 SOUTH
80 Avenue des Buttes de
Coesmes
RENNESS 35 700
France
Phone: 33 (0)2 99 12 18 01
www.dynamixyz.com
Gaspard Breton, CEO; Olivier
Aubault, Scientific Advisor
Real-time facial animation! DYNAMIXYZ provides
products and services for
high-quality facial synthesis
(3D animation, rigging and
rendering) and analysis (face
detection and expression
recognition). Moreover, we develop real-time technologies.
the games, at the center of
the action. ePawns’ tracking
technology is able to manage positions, rotations and
altitude of numerous objects.
Associated to a large thin
screen, this is renewing the
gaming experience.
EPIC GAMES, INC
PMR 501A
620 Crossroads Boulevard
Cary, NC 27606
Phone: 919-854-0070
www.epicgames.com
Epic Games develops cuttingedge games and cross-platform game engine technology.
Epic’s Gears of War series has
sold over 13 million copies
and won more than 50 Game
of the Year awards. Epic’s
Unreal Engine 3 is the six-time
winner of Game Developer
magazine’s Front Line Award.
FOCUS HOME
INTERACTIVE
5722 WEST
ELECTRONIC ARTS
1601 SOUTH, PMR 404AB
209 Redwood Shores Parkway
Redwood City, CA 94065
Phone: 650-628-1500
www.ea.com
Electronic Arts is a leading
global interactive entertainment software company that
is leading the digital transformation of games. Founded in
1982, the Company develops,
publishes and distributes interactive software globally for
video-game consoles, PCs,
mobile phones, tablets and
the Internet. EA’s homepage
and online game site is www.
ea.com.
EPAWN
613 SOUTH
66 Boulevard Pereire
Paris 75017
France
Phone: 33638655842
www.epawn.fr
Christophe Duteil, CEO; Valentin
Lefevre, CTO
ePawn is a start-up that provides a new affordable haptic
interface for video games: real
objects can be used within
100 Avenue Du General Leclerc
Pantin Cedex 93692
France
Phone: 33 (0)1 48 10 59 69
www.focus-home.com
Cédric Lagarrigue, CEO;
Aurélie Rodrigues, Head
Business Development; Pierre
Vinson, International Business
Developer; John Bert, Sales
Director; Thomas Barrau,
Product Manager
In 2011, Focus will publish
such important games as A
Game Of Thrones–Genesis, a
strategy game adapted from
the bestseller novels Game
Of Thrones by George R.R.
Martin; The Next BIG Thing,
a great adventure game by
the creators of Runaway; The
New Adventures of Sherlock Holmes; Confrontation;
Rotastic; and the official video
game of Le Tour de France.
FOURTH DIMENSION
DISPLAYS
2962 SOUTH
7 St. David’s Drive
St. David’s Business Park
Dalgety Bay, Fife KY11 9NB
United Kingdom
www.replicatingreality.com
Dr. John. C.C. Fan, Board of
Directors; Dr. Hong Choi, Board
of Directors; Greg Truman,
Board of Directors; Robert
Hoffman, Executive
Replicating Reality is set
to revolutionize the way in
which people interact with
one another on a personal
and community level, using
a fully immersive entertainment experience that could
be applied to any number
of different technological
applications.
FUTURE US
413 SOUTH
4000 Shoreline Court
Suite 400
San Francisco, CA 94080
Phone: 650-872-1642
www.digitalfuture.com/
advertising
Kelley Corten, VP, Games
Group; Rachelle Considine,
VP, Sales & Marketing; Kristen
Salvatore, Publisher/Studio
Head
Future US is a leading
publisher of special-interest
magazines and digital media
properties. With marketleading sites and titles in the
Games, Music, Technology,
and men’s and women’s
special-interest markets,
Future’s targeted properties
reach a monthly audience
of 29 million young, active,
affluent and highly influential
readers.
G4 MEDIA, INC.
223 SOUTH, 239 SOUTH
5750 Wilshire Boulevard
Los Angeles, CA 90036
www.g4tv.com
Neal Tiles, President; John
Rieber, SVP, Programming
and Production; Jes Santoro,
VP, Sales and Advanced
Advertising; David Anghern,
VP, Marketing and Strategic
Planning; Robert Juster, VP,
Interactive and New Media
G4: The one destination
on the tube that feeds your
addiction for the latest in
video games, must-have tech,
gadgets and Web culture. We
don’t stop there; G4 pushes
the boundaries to bring you
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EXHIBITOR PROFILES
fresh and original shows, and
covers the biggest events
like E3, Comic-Con and CES
like no one else. It’s TV that’s
plugged in!
GAEMS
2562 SOUTH
19015 North Creek Parkway
#109
Bothell, WA 98011
Phone: 888-402-6743
www.projectgaems.com
Glenn Hoogerwerf, CEO; Dean
Mercier, Founder and CTO;
Melissa Donovan, Marketing;
John Smith, Sales
Creator of the G155 Mobile
Gaming Environment for Xbox
360 and PS3. Strap in your
gaming console, store your
accessories, select your favorite games and you’re good
to go. The G155 features an
LCD (EL-LED) HD display,
stereo speakers, and dual
headphone jacks.
GAIKAI
PMR 303B
26895 Aliso Creek
Suite B-488
Aliso Viejo, CA 92656
www.gaikai.com
GAME CONNECTION
WEST LOBBY
33 Rue de la République
Lyon 69002
France
Phone: 33 (0) 472 444 420
www.game-connection.com
Eric Lacroix, Sales Executive—
UK; Rasmus Thomen,
Scandinavia, North & South
America, Spain; Clement Galiay,
Asia & France; Jennifer Orvik,
USA, Canada & Australia
Game Connection is the B2B
matchmaking event for developers, publishers and service
providers. Big changes for the
eleventh European edition: the
event moves to Paris (December 6-8) and will feature Technical & Business Conferences.
For more info visit us at the
E3 Expo Meeting Application
Meeting Point in the South
Hall or call +1 408 806 6391
while at E3.
GAMEFORGE
OFMR 8508 CONCOURSE
Albert-Nestler Str. 8
Karlsruhe 76131
Germany
Phone: 49721354808216
www.gameforge.com
David Perry, CEO, Founder;
Robert Stevenson, SVP
Interactive Entertainment;
Nanea Reeves, Chief Strategy
Officer; Tim Wilson, EVP,
Strategic Partnerships
Gunnar Lott, Head of PR;
Markus Windelen, VP Web
Games; Carsten van Husen,
CEO Gameforge 4D Gmbh;
Julian Finn, PR Manager;
Benjamin Villhauer, Senior
Game Evaluation Manager
Gaikai’s revolutionary cloud
gaming technology streams
3D video games directly to
a Web browser. By making
game demos instantly playable on any website, Gaikai
delivers players and drives
sales for a fraction of the cost
of traditional advertising. For
more info, visit www.gaikai.
com or email info@gaikai.
com.
Gameforge is Europe’s leading publisher and developer
of free-to-play online games.
Among our portfolio are
browser games (Ikariam,
Ogame and the upcoming
Star Trek: Infinite Space) and
full-blown MMORPGs like
Metin2, Gates of Andaron and
Sphira: Warrior’s Dawn (available Fall 2011). Gameforge is
based in Karlsruhe, Germany.
GAMECHURCH
GAME INFORMER
2459 SOUTH
OFMR 8013 CONCOURSE
2855 Johnson Drive, Suite A
Ventura, CA 93003
www.gamechurch.com
724 N. 1st Street, 3rd Floor
Minneapolis, MN 55318
www.gameinformer.com
Mike Bridges, Founder/
Executive Director; Cory Prater,
Director of Logistics
A 20-year veteran to publishing, GameInformer.com was
awarded a Webby for the
People’s Voice Award in 2010.
Game Informer Magazine is
the industry’s leading magazine and has now become the
fifth largest overall consumer magazine in the United
States, with over 5 million
subscribers (December 2010,
Audit Bureau of Circulations).
GAMELOFT
4862 WEST
45 W. 25th Street
New York, NY 10010
www.gameloft.com
GAMEON (IGS
CORPORATION LTD.)
2758 SOUTH
2 Merlin Business Park
Fair Oak Close, Exeter Airport
Exeter, Devon EX5 2UL
United Kingdom
www.igscorporation.com
Martin Richards, Managing
Director; Angus Boyd,
Commercial Director; Robin
Holmes, Finance Director
IGS Corporation Ltd, founded
in 2001, has offices & subsidiaries in the U.K. and
Hong Kong with worldwide
FOB shipping and logistics
capabilities. Our core business activities include R&D,
manufacturing, sourcing,
sales and distribution of the
GameOn range of gamingrelated accessories, peripherals and licensed merchandise,
including Star Wars and Little
Big Planet.
GAME OUTLET EUROPE
OFMR 8005
Karlstad 650 05
Sweden
Phone: 4654-854759
GAMEPRO MEDIA:
OFFICIAL SHOW DAILY
SPONSOR
PMR 503
501 2nd Street, Suite 500
San Francisco, CA 94107
Phone: 415-243-4112
www.gamepro.com
Marci Yamaguchi Hughes,
President; Julian Rignall, VP,
Content; Norris Boothe, VP,
Product Development; Tom
Meriam, Director, Business
Development
With more than 20 years of
experience with gamers,
and part of IDG, the world’s
leading technology media and
research company, GamePro
Media helps advertisers stay
ahead of the trends in the
ever-expanding games market. GamePro Media engages
more than 5 million U.S. gamers across GamePro.com and
GamePro Magazine, and 25
million through its network of
21 high-quality gaming sites.
GAMERSFIRST
OFMR 8001 CONCOURSE
6440 Oak Canyon Drive
Suite 200
Irvine, CA 92618
Phone: 949-870-3100
www.GamersFirst.com
Joshua Hong, CEO; Bjorn
Book-Larsson, COO and CTO;
Rahul Sandil, SVP of Marketing
and Public Relations; Joe Rush,
SVP of Game Operations; Frank
Cartwright, SVP Product and
Platform Development
GamersFirst is the leading Free2Play MMO game
publisher in the Western
hemisphere. GamersFirst.com
serves over 30 million players
in more than 160 countries
with offices worldwide.
GamersFirst.com features the
hit MMOG’s Knight Online,
Sword 2, War Rock and
9Dragons and future hits APB
Reloaded, Victory and Taikodom: Living Universe.
GAMES FOR HEALTH
3154 SOUTH
P.O. Box 17575
Portland, ME 04101
Phone: 207-773-3700
www.gamesforhealth.org
Bethany Bryant, VP; Ben
Sawyer, Co-Founder
Founded in 2004, the Games
for Health Project supports
community, knowledge and
business development efforts
to use cutting-edge games
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EXHIBITOR PROFILES
and game technologies to
improve health and health
care. The Pioneer Portfolio
of the Robert Wood Johnson
Foundation is the lead conference sponsor and a major
supporter of the Games for
Health Project.
GAMESANALYTICS, LTD.
2946 SOUTH
20380 Stevens Creek Boulevard
Suite 129
Cupertino, CA 95014
Phone: 408-718-4145
www.GamesAnalytics.com
Chris Wright, CEO; Alan Miller,
Director, North American
Operations; Mark Robinson,
COO; Tim Christian, CFO
GamesAnalytics is a data
mining and monetization
company serving the online
video games industry. The
company maximizes online
game revenue with turnkey
real-time behavioral analytics and individually targeted
in-game marketing. The company’s products and services
increase the number of paying
players, ARPU, and player
satisfaction and retention.
GAMESPOT
5112 WEST
235 Second Street
San Francisco, CA 94105
Phone: 415-344-2000
www.gamespot.com
Nobody knows games and
gamers like GameSpot. Our
love of games combined
with our experience, innovation, and commitment make
GameSpot the standard for
all things gaming. And we
must be doing something
right, because millions visit
us every day and 88.4% trust
information from us more than
other sites.
GAMEWORLD
DISTRIBUTORS
2859 SOUTH
108-15 Corona Avenue
Corona, NY 11388
Phone: 718-595-1800
www.Gameworlddistributors.
com
Jeff Brandler, CEO; Isaac
Sidaoui, COO; Tom Baron, VP
of Purchasing; Craig Pullman,
Sales and Marketing; Fabrice
Boutefeu, Sales
Gameworld is a full-service
wholesale distributor of videogame hardware, software and
accessories (+DVD/Blu-ray
movies). Located in New York
City, Gameworld has been
providing excellent service
coupled with the lowest
prices in the industry for over
20 years. Our knowledgeable
staff will guide you in selecting inventory that can best
suit your needs.
GAMIGO INC.
4006 WEST
286 Madison Avenue
Suite 2001
New York, NY 10017
Phone: 646-278-0013
www.gamigo.com
Dilek Ilboga, Vice President
Gamigo, a wholly owned subsidiary of Axel Springer AG,
has grown to become one of
the leading publishers of freeto-play MMOGs in Europe.
Since 2010, Gamigo also
publishes its games globally.
Headquartered in Hamburg,
the company has a branch
office in New York City. The
portfolio includes Facebook
games, browser-based games
and MMORPGs.
GAMINGMODZ INC.
501 SOUTH
18267 NE 4th Court
North Miami, FL 33160
Phone: 305-924-3544
www.GamingModz.com
Alexander Golubev, CEO
GamingModz.com is a brand
dedicated to creating the best
custom-gaming controllers in
the industry today. We are a
company by gamers, for gamers. Our passion for the game
has allowed us to bring you
an array of custom, high-quality products that truly can’t be
beat. Come visit us at booth
501 for the most exciting
feature at E3 this year!
GAZILLION
ENTERTAINMENT
PMR 511A
475 Concar Avenue
San Mateo, CA 94402
Phone: 650-532-1345
www.gazillion.com
Keith Mutzman, Director of PR
Gazillion Entertainment is
a privately held developer
and publisher of free-to-play
online games for all ages.
Gazillion’s games feature
revered brands and original
properties, superior production quality and unmatched
gameplay. Headquartered in
San Mateo, California, Gazillion has development studios
in California and Washington.
Gioteck is an established
U.K. brand, ready to make
a difference in the U.S.
Second-rate peripherals
have been thrust upon you
for far too long, and have
created a market saturated
with the same identikit
brands. Gioteck is here to
create a better solution for
your gaming needs. For
information on our product
range, visit stand 5530 in the
West Hall.
GRILLI3D LLC
4762 WEST
1745 Shea Center Drive
Suite 400
Littleton, CO 80129
THE GET-WELL GAMERS
FOUNDATION
HIGH VOLTAGE SOFTWARE,
INC.
21612 Hanakai Lane
Huntington Beach, CA 92646
Phone: 714-963-1950
www.get-well-gamers.org
2345 Pembroke Avenue
Hoffman Estates, IL 60177
Phone: 847-490-9567
www.high-voltage.com
Ryan Patrick Sharpe, Founder
and President; Will Lessard,
Publicist
John Kopecky, President; Kerry
Ganofsky, CEO/Founder; Eric
Nofsinger, Chief Creative Officer
PMR 517
3154 SOUTH
The Get-Well Gamers Foundation is a California-based
501(C)3-certified public
charity dedicated to bringing
electronic entertainment to
children’s hospitals for the
benefit of entertainment, pain
management, and physical
therapy since 2001. Its network includes more than 150
hospitals and treatment facilities across North America.
GIOTECK
5530 WEST
61-63 The Green
Stotfold Hertfordshire SG54AN
United Kingdom
Phone: 44 113 237 2345
www.gioteck.com
Matthew Lamprell, Managing
Director; Carol Hanson,
Commercial Director; Chris
Berthelot, SVP of Sales and
Marketing—North America; Gail
Whittle, Marketing Manager
HYPERKIN
417 SOUTH
1918 Frank Stiles Street
South El Monte, CA 91770
Phone: 626-571-5100
www.hyperkin.com
Thomas Mar, GM; Paul
Leung, Sales Manager; Omar
Ortega, Accounts Executive;
Sergio Martinez, Business
Development; Cindy Chen, Sr.
Accounts Executive
Hyperkin has rapidly established a reputation for
developing innovative, reliable
and cost-friendly video-game
peripherals. Our mission is
to provide the video-game
industry and consumers with
new exciting ideas, dependable product construction,
attractive packaging to the
end-user and profitability for
each partner within the supply
channel.
DESIGNATES A FIRST LOOKS PRODUCT AT E3. © E3 2011. All Exhibitors current as of May 1, 2011. Trademarks belong to their respective owners. All rights reserved.
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EXHIBITOR PROFILES
IGDA
WEST LOBBY
19 Mantua Road
Mt. Royal, NJ 08061
Phone: 856-423-2990
www.igda.org
Gordon Bellamy, Executive
Director; Sheri Rubin,
Operations Manager; Ryan
Arndt, Global Community
Manager; Susan La Sky,
Business Development; Jack
Bogdan, Director of Innovation
The International Game
Developers Association is the
largest non-profit membership organization that serves
individuals who create video
games.
IGN.COM
4500 WEST
625 2nd Street, 3rd Floor
San Francisco, CA 94107
Phone: 415-896-3700
www.ign.com
Charlie Barrett, SVP Sales &
Business Development; Kym
Nelson, VP Game Sales; Peer
Schneider, Publisher & SVP
of Content; Julie Uhrman,
GM Digital Distribution;
Kris Sharbaugh, Senior
Communications Manager
IGN.com is the #1 site for
video-game reviews, news,
trailers, videos and all things
young male entertainment
enthusiasts seek. IGN’s
video-game related properties
(IGN, GameSpy, FilePlanet,
TeamXbox, Direct2Drive and
WhatTheyPlay) are some of
the Web’s leading video-game
information destinations.
IMMERZ, INC.
3047 SOUTH
16530 Ventura Boulevard
Suite 502
Encino, CA 91436
www.immerz.com
Shahriar Afshar, CEO & CTO
Immerz, Inc. is the company
behind the award-winning
KOR-fx technology and
multimedia device that uses
the human body to create a
powerful sense of immersion,
enhancing game playing,
movie watching, and music
listening. Immerz has been
honored with the prestigious
2010 Popular Science
Magazine Invention Award
and was handpicked as one
of the most innovative new
consumer technologies by
the Consumer Electronics
Association (CEA).
INCOMM
4954 WEST
250 Williams Street
Suite M-100
Atlanta, GA 30303
Phone: 770-240-6100
www.incomm.com
Brooks Smith, President; Brian
Parlotto, SVP, Products &
International; Jenn Boutwell,
VP, Marketing; Dave Etling, VP,
Product Development; Michael
Frasier Director, Business
Development
InComm is the industry
leading marketer, distributor
and technology innovator of
stored-value gift and prepaid
products. Using point-of-sale
transaction technology and
payment solutions, InComm’s
Fastcard Technology enables
retailers to offer many varieties of card-based products
with the ability to activate
quickly and easily at point of
purchase.
showcase of indie-game
previews for E3.
INFERNAL ENGINE
OFMR 8600 CONCOURSE
2274 Rockbrook Drive
Lewisville, TX 75067
INNEX VIDEO GAME
ACCESSORIES
5510 WEST
16622 E. Johnson Drive
City of Industry, CA 91745
Phone: 626-638-7955
www.innexinc.com
John Drdek, Director of
Marketing; Ron Pang, VP of
Business Development; Joey
Ngoy, Vice President; Titi Ngoy,
President; Sam Bebawi, Sales
Manager (Exo-Flex)
Innex, Inc. is the worldwide
leader in the distribution,
wholesale, and sourcing of
video-game accessories.
Offering over 100 years of
combined industry experience, Innex is a full-service
multi-national distribution and
sourcing partner.
INTERGI
2846 SOUTH
INDIECADE: THE
INTERNATIONAL FESTIVAL
OF INDEPENDENT GAMES
1000 E. Hillsboro Boulevard
Suite 201
Deerfield Beach, FL 33441
Phone: 954-418-0779
www.intergi.com
1081 Amoroso Place
Venice, CA 90291
Phone: 310-999-1054
www.IndieCade.com
Jayson Dubin, CEO; Tanya
Brown, VP of Sales; Lindy Brett,
East Coast Sales Director; Jeff
Lubetkin, West Coast Sales
Director; Steven Berger, COO
4300 WEST
Stephanie Barish, CEO; Sam
Roberts, Festival Director; Celia
Pearce, Festival Chair; Gail
Cayetano, Chair Marketing and
Business Development
IndieCade, the annual international festival for independent games, dubbed “the
Sundance of the video-game
industry,” features Red Carpet
Awards, a professional conference, youth programming,
a public GameWalk and more.
IndieCade’s 2011 festival will
be held October 6-9 in Los
Angeles. With generous support from the ESA, IndieCade
curates a special annual
Intergi is the premier gaming
site representation company
that serves customers on a
global scale. With years of
experience in the gaming
community and the largest
reach online, we are a driving
force in the game society.
INTERSERV
INTERNATIONAL INC.
3013 SOUTH
11F, No. 3-2, Park Sterrt
Nan-Keng District
Taipei 115
Taiwan
Phone: 886-226557000
www.interserv.com.tw
Nicolas Tseng, Account
Manager
InterServ is an independent
gaming company offering
full game development and
art outsourcing services to
international developers and
publishers. With over 18 years
experience, InterServ is a
leading developer of games
and art assets for current- and
next-gen consoles, PC, online
and MMOG platforms.
INTO THE PIXEL:
A CELEBRATION OF
THE ART OF THE GAME
CONCOURSE FOYER
23622 Calabasas Road
Suite 300
Calabasas, CA 91302
Phone: 818-876-0826
www.intothepixel.com
Each year Into the Pixel (ITP)
convenes a jury of museum
curators, gallerists, educators and game art veterans to
review art submitted by game
artists from all over the world.
The selected art is printed by
a master printer, framed and
hung in the ITP gallery, which
debuts each year at E3, and
then travels around the U.S.
and abroad. ITP is a joint effort by the ESA and the AIAS.
www.IntoThePixel.com
JACK OF ALL GAMES,
A DIVISION OF SYNNEX
CORPORATION
OFMR 8100 CONCOURSE,
OFMR 8101 CONCOURSE
9271 Meridian Way
Westchester, OH 45069
Phone: 888-522-5467
www.jackofallgames.com
DESIGNATES A FIRST LOOKS PRODUCT AT E3. © E3 2011. All Exhibitors current as of May 1, 2011. Trademarks belong to their respective owners. All rights reserved.
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EXHIBITOR PROFILES
Fred Towns, President—
Consumer Electronics;
Gary Palenbaum, Senior
Vice President—Consumer
Electronics; Kevin Connelly,
VP—Product Management; Mike
Stiegelmeyer, Director—Sales
Jack of All Games, a division
of SYNNEX Corporation, is a
leading video-game distributor in North America. We
combine a wealth of gaming
industry knowledge and experience with proven distribution
expertise to ensure the quickest time to market possible to
retailers across the country.
JUDOBABY INC.
2862 SOUTH
955 Charter Street, Suite A
Redwood City, CA 94063
Phone: 650-368-3499
www.Judobaby.com
Dan Mueller, CEO/President;
Jasmine Shih, Business
Development; Bill Gardner, CSO
JUDOBABY INC. is the creative force of AAA quality interactive family entertainment
that is easy to learn and fun to
play for all ages. Our unique
content blends love of pets
and excitement of sports. Our
first game, Jerry Rice & Nitus
Dog Football, is delivered on
all popular console, social and
mobile platforms for core and
casual gamers.
KALYPSO MEDIA
GROUP
5514 WEST
45 N. Broad Street, Suite 404
Ridgewood, NJ 07450
Phone: 201-857-4242
www.kalypsomedia.com
Mario Kroll, VP; Ted Brockwood,
Head of PR; John Tullock, Head
of Sales
Founded in 2006 in Germany
by industry veterans Simon
Hellwig and Stefan Marcinek,
Kalypso Media is a global,
independent developer, marketer and publisher of interactive software that employs
nearly 100 video-game experts
worldwide. Along with headquarters in Worms, Germany,
the company has offices in the
United Kingdom and U.S.
KEYSTONE GAME
STUDIO
3013 SOUTH
9F, No. 245, Set 1 Danhua S Rd.
DaAn District
Taipei 106
Taiwan
Phone: 886-2-27752536 3002
www.keystonegame.com
Jeffrey Chiao, CEO; Ace Wu,
Chief Strategy Officer
Keystone Games Studio
(KGS) was founded in January 2005 and focuses on the
development of games for
handheld and console game
platforms. KGS has a target
to establish itself as a worldclass game developer and is
an authorized game developer for Microsoft, Sony and
Nintendo platforms.
KONAMI DIGITAL
ENTERTAINMENT
2423 SOUTH
2381 Rosecrans Avenue
Suite 200
El Segundo, CA 90245
Phone: 310-220-7601
www.konami.com
Shinji Hirano, President, EVP;
George Richard, Vice President
of Sales; Jay Boor, Associate
Director of Public Relations
Konami is a leading developer, publisher and manufacturer of electronic-entertainment
properties. Konami’s titles
include the popular franchises
Metal Gear Solid, Silent Hill,
DanceDanceRevolution and
Castlevania, among other top
sellers. The latest information
about Konami can be found
on the Web at www.konami.
com.
LAGER NETWORK
TECHNOLOGIES INC.
3013 SOUTH
4F, No. 189, Yan Ping S. Road
Taipei 100
Taiwan
Phone: 1886223758585
www.lager.com.tw
Ryan Chen, Business
Development Manager
Developer and Publisher of
MMORPGs and SNS games.
LEFT BEHIND GAMES, INC.
535 SOUTH
25060 Hancock Avenue
Suite 103
Murrieta, CA 92562
www.lbgames.com
multifaceted entertainment
company.
MACHINIMA.COM
623 SOUTH
1149 N. Grower Street
Suite 100
Los Angeles, CA 90038
Phone: 323-785-2329
www.Machinima.com
LEVELUP–A DIVISION OF
WHALEN
5332 WEST
2260 152nd Avenue NE
Redmond, WA 98052
Phone: 619-423-9948
www.levelupgear.com
Jason Lemelson, VP Product;
Scott Addyman, VP Sales
Holding the title of “Only Officially Licensed Gaming Storage,” LevelUp is master of its
domain. LevelUp offers a full
line of innovative accessories,
including gaming storage
towers, ottomans, trays and
wall-mount solutions. We’re
maniacal about design, love
what we do and are passionate about producing products
that delight.
Allen DeBevoise, CEO;
Philip DeBevoise, President;
Aaron DeBevoise, EVP of
Programming; Sanjay Sharma,
SVP Business Development;
Karina Fedaz, CFO
Machinima.com is the
dominant video entertainment
network for serious gamers around the world. The
number-one entertainment
channel on YouTube served
over 2 billion video views in
2010, reaches over 50 million
gamers monthly and delivers
over 500 million videos a
month. The global network
reaches the coveted 18 to 34
year-old male demographic.
MAD CATZ
LINE KONG
ENTERTAINMENT
TECHNOLOGY CO. LTD.
PMR 506
7480 Mission Valley Road
Suite 101
San Diego, CA 92108
Phone: 619-683-9830
www.madcatz.com
5340 WEST
F 10, Capital Development
Tower No. 2
Haidian North 1sr Street
Beijing
China
Michael Greco, VP of Marketing;
Alex Verrey, Global PR &
Communications Manager;
Darren Richardson, President
& CEO; Jon Middleton, VP of
Business Development; Allyson
Evans, CFO
LUCASARTS
PMR 405
1110 Gorgas Avenue
San Francisco, CA 94129
Phone: 415-662-1800
www.lucasarts.com
Hadley Mickel, PR Manager;
Barbara Gamlen, PR Manager;
Christopher Cook, PR
Specialist; Hildie Sims PR
Coordinator
LucasArts is a leading
publisher and developer of
interactive-entertainment
software for video-game
console systems and personal
computers. The company was
founded in 1982 by filmmaker
George Lucas to provide an
interactive element to his vision of a state-of-the-art,
Mad Catz develops accessories for video-game systems
and PCs under its Mad Catz
(casual gaming), Saitek (simulation), Cyborg (pro gaming),
Eclipse (home and office)
and TRITTON (gaming audio)
brands. Mad Catz operates ecommerce websites under its
GameShark brand, develops
earphones and publishes and
distributes video/PC games.
DESIGNATES A FIRST LOOKS PRODUCT AT E3. © E3 2011. All Exhibitors current as of May 1, 2011. Trademarks belong to their respective owners. All rights reserved.
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EXHIBITOR PROFILES
MAJESCO
ENTERTAINMENT
OFMR 8300, PMR 512
160 Raritan Center Parkway
Edison, NJ 08837
Phone: 732-476-1952
www.majescoentertainment.
com
Jesse Sutton, CEO; Chris
Gray, SVP Production; Mike
Vesey, CFO; Christina Glorioso,
Chief Marketing Officer; Jason
Dutton, Managing Director,
International
MASTIFF
OFMR 8814 CONCOURSE
2762 Octavia Street, Suite B
San Francisco, CA 94123
Phone: 415-674-6615
www.mastiff-games.com
Bill Swartz, President and CEO;
Danny Hammett, Executive VP
and Partner
Mastiff is a developer and
publisher of interactive
video entertainment for all
platforms.
MAXIMUM FAMILY GAMES
OFMR 8504 CONCOURSE
1547 Palos Verdes Mall #275
Walnut Creek, CA 94597
Phone: 925-297-4142
www.maximumfamilygames.
com
Len Ciciretto, President;
Christina Seeyle, CEO; Erin Cox,
Project Manager
Maximum Family Games is
a full-service publisher of
Nintendo and Sony games as
well as distributor of Microsoft Xbox 360 games. Major
brands include the Junior
and Maximum Racing series
of games, a full list of Family
Games and strong license
distribution of brands such
as Hello Kitty and the History
Channel.
MCV
Saxon House
6a St. Andrew Street
Hertford, Hertfordshire
SG14 1JA
England
Phone: 44 (0) 1992 535 646
www.mcvuk.com
Michael French, Editor-inchief; Christopher Dring,
Deputy Editor; Lesley Blumson,
Advertising Manager; Stuart
Dinsey, Publisher
MCV: The Market for Computer & Video Games is the
leading trade resource in Europe and beyond. Its powerful
online and print products are
essential reading for everyone
in the business, as are its networking and awards events.
MCV covers games publishing, development, retail and
investment. To subscribe, visit
www.mcvuk.com.
MECCA ELECTRONIC
IND. INC.
2658 SOUTH
10-16th 44th Drive
Long Island City, NY 11101
Phone: 718-361-9001
www.meccaelect.com
Raymond Aboody, President;
Danny Mashal, CFO; Inayat
Habib, Buyer; Kevin Halligan,
Sales Manager
Mecca Electronic Industries
Inc. is an authorized, leading
full-service direct distributor of video game hardware,
software and accessories for
Microsoft, Sony, Nintendo,
Activision, EA and every
other publisher in the industry.
Mecca has been recognized
for 37 years as a key distributor in North America serving
over 400 retail accounts.
MEMOREX
5538 WEST
1 Imation Way
Oakdale, MN 55128
Phone: 651-704-4000
www.memorex.com
Joe Fleury, Product Manager,
Gaming Accessories; Natalie
Danaher, Global Marketing
Communications Manager;
Whitney Mares, Public Relations
contact
Memorex produces highquality, stylish gaming accessories for families and social
gamers that help “Unleash
the Power of Play” and offer
more features at a competitive
price. Stop by booth #5538 to
learn more, or check in to our
booth on Facebook to receive
a complimentary pair of highquality Memorex headphones.
MEYERS
2558 SOUTH
7277 Boone Avenue N.
Minneapolis, MN 55428
Phone: 763-531-5824
www.meyers.com
Kent Madson, Business
Development; Gregg Temple,
President Label and Card Group
Meyers is a printed solutions
provider for retail marketing.
The company specializes in
point of sale, labels, promotional printing, cards and
specialty packaging solutions,
digital printing and secure
code delivery on printed
products.
MICROSOFT
1637 SOUTH, PMR 304A/B/C,
PMR 305, PMR 403A/B
One Microsoft Way
Redmond, WA 98050
www.xbox.com
MULTIPLAYER.IT
OFMR 8800
Via Archimede 19
Terni 5100
Italy
Phone: 39-0744-2462
http://multiplayer.it
Andrea Pucci, CEO; Luca
Persichetti, Marketing manager;
Pierpaolo Greco, Executive
editor; Antonio Jodice, ADV
Sales account
The first Italian video games
web magazine, with over
1.6 million users per month.
Multiplayer.it also publishes a
wide array of Official Strategy
Guides and Official games
novels for the Italian market.
NAMCO BANDAI GAMES
AMERICA, INC.
2047 SOUTH
4555 Great America Parkway
Suite 201
Santa Clara, CA 95054
Phone: 408-200-7700
www.namcobandaigames.com
NAMCO BANDAI Games
America, Inc., part of NAMCO
BANDAI Holdings Inc., is
a leading global publisher
and developer of interactive
content—including videogame consoles, iOS, mobile
and online. The company is
known for creating many of
the industry’s top franchises,
including PAC-MAN, Tekken,
SOULCALIBUR, GALAGA,
RIDGE RACER and ACE
COMBAT.
NATSUME, INC.
813 SOUTH
MIH GROUP
OFMR 8309 CONCOURSE
Room 3002, 30th Floor
Far East Finance Centre
16 Harcourt Road
Admiralty
Hong Kong
www.naspers.com
1818 Gilbreth Road, Suite 229
Burlingame, CA 94010
Phone: 650-692-1941
www.natsume.com
Hiro Maekawa, President/
CEO; Graham Markay, VP of
Operations; Sanae Maekawa,
Creative Director; Sachiyo
Davidson-Mizuta, International
Communication Manager
Natsume is a worldwide
publisher that specializes in
unique and family-oriented
interactive entertainment software for a variety of platforms,
including Nintendo and Sony.
Best known for the popular
DESIGNATES A FIRST LOOKS PRODUCT AT E3. © E3 2011. All Exhibitors current as of May 1, 2011. Trademarks belong to their respective owners. All rights reserved.
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EXHIBITOR PROFILES
brands of Harvest Moon and
Reel Fishing, Natsume is
dedicated to producing quality video games for the entire
family.
N-CONTROL
2755 SOUTH
6501 SW 33 Street
Miami, FL 33155
Phone: 888-376-0943
www.avengercontroller.com
Brandon Leidel, Director
of Marketing; Ari Dimitriou,
Director of Product
Development; Lidia Bonnano,
Director of Global Sales
The Avenger is an external
adapter that houses the
existing Xbox 360 controller
to enhance gameplay. This
accessory tightly grips the
controller’s exterior surface,
providing an immersive
gaming experience, while
improving situational
awareness, accuracy, agility
and reaction time.
NECA
2852 SOUTH
603 Sweetland Avenue
Hillside, NJ 07205
Phone: 908-686-3300
www.necaonline.com
Joel Weinshanker, President;
Shannon Pratt, Director,
Business Development
NECA is one of the leading
manufacturers and distributors of entertainment-related
products.
NEMOPOLIS
613 SOUTH
60, Bis Rue de Bellevue
Boulogne-Billancourt 92100
France
Phone: 0033 146990776
www.nemopolis.net
Antoine Izarn, CEO; Vincent
Courtet, Sales Manager; Maud
Paepegaey, Marketing Manager;
Manuel Mas, Production
Manager; Delphine Favreau,
Administrative and Financial
Department
Nemopolis has gained in less
than seven years a leading
position in the much-coveted
segment of historical adventure video games (available
online—PC and Mac and
physically—Nintendo DS
and soon the 3DS). We are
also seeking new products
to distribute in our home
market, especially NDS and
Wii games.
NEXON
635 SOUTH
222 N. Sepulveda Boulevard
Suite 300
El Segundo, CA 90245
Phone: 213-858-5930
www.nexon.net
Nexon America Inc. is the
North American publishing arm of Nexon Group, a
pioneer of entertainment software and the world’s leader in
massively multiplayer online
games. Based in Los Angeles,
Nexon America was founded
in 2005 to bring the best in
online entertainment to North
America. Popular franchises
include MapleStory and Dungeon Fighter Online.
NINTENDO OF AMERICA INC.
4922 WEST, 5344 WEST
4600 150th Avenue NE
Redmond, WA 98052
Phone: 425-882-2040
www.Nintendo.com
Suzanne Scallon, Director,
Trade Shows; GolinHarris, PR
Agency
The worldwide pioneer in
the creation of interactive
entertainment, Nintendo Co.
Ltd. of Japan, manufactures
and markets hardware and
software for its Wii, Nintendo 3DS, Nintendo DS and
Nintendo DSi systems. A subsidiary, Nintendo of America
Inc. of Redmond, Washington,
serves as headquarters for
Nintendo’s operations in the
Western Hemisphere.
NIVAL
4022 WEST,
OFMR 8613 CONCOURSE
North American Office
458 North Croft Street
Los Angeles, CA 90048
www.nival.com
Sergey Orlovskiy, President and
Founder; David Christensen,
General Manager, North
America; Ilya Karpinsky, CEO;
Maxim Matveyko, VP, Business
Development
Nival is a global games developer and publisher of social
strategy games with extensive
experience in strategy game
development and massively
multiplayer online game publishing. Russian games industry veteran Sergey Orlovskiy
founded Nival and also serves
as company president. Headquartered in Moscow with
offices in Los Angeles, Minsk,
Belarus and St. Petersburg,
Russia, Nival has more than
200 employees.
NORDIC GAMES
PUBLISHING AB
OFMR 8005 CONCOURSE
Signalhornsgatan 124
Karlstad SE 656-34
Sweden
www.nordicgames.se
audio and acoustic products,
NOX creates innovative,
versatile products with killer
sound and revolutionary
design.
NVIDIA CORPORATION
OFMR 8109 CONCOURSE
2701 San Tomas Expressway
Santa Clara, CA 95050
Phone: 408-486-2000
www.nvidia.com
With the invention of the GPU,
NVIDIA has consistently set
new standards in visual computing. Initially focused on PC
gaming through the GeForce
GPU, NVIDIA has recently led
breakthroughs in mobile computing with the Tegra super
chip. From state-of-the-art PC
games to console-quality mobile games, NVIDIA powers
amazing visual experiences.
NYKO TECHNOLOGIES
5100 WEST
Pelle Lundborg, MD; Nik Blower,
Sales & Marketing Director;
Richard Charge, U.K. Sales
Manager
Nordic Games Publishing AB
is the owner and publisher
of the Wii’s most successful singing games in the PAL
territories, We Sing. Our
extensive knowledge and
dominance of the singing
genre has allowed us to
further strengthen our offering
through the latest addition to
our music games range, We
Dance.
NOX AUDIO
5706 WEST
935 S. Lawson Street
City of Industry, CA 91748
Phone: 626-217-9217
www.nox-audio.com
Brad Schlachter, Director of
Marketing
1990 Westwood Boulevard
3rd Floor
Los Angeles, CA 90025
Phone: 310-446-6602
www.nyko.com
Herschel Naghi, CEO &
Founder; Brian Dimick, VP
of Sales; Amir Navid, VP of
Product Development; Chris
Arbogast, Director of Marketing;
CC Swiney, Director of
Operations
Nyko develops, manufactures
and markets innovative peripherals to enhance the digital lifestyle. The company’s
mission is to deliver products
that solve problems and
improve user experience for
work and play. Nyko specializes in interactive entertainment, computing, consumer
electronics, portable audio,
as well as online and wireless
technologies.
O-GAMES, INC.
OFMR 8200 CONCOURSE
Headquartered in City of
Industry, California, NOX
Audio is committed to
making high-quality audio
experiences more accessible
for consumers. Owned by
Solteras Incorporated, a
developer of leading-edge
2015 Birch Avenue
San Carlos, CA 94070
Phone: 650-207-3601
www.og-international.net
Jim Scott, CEO; Greg Lanz,
General Manager; Mark Baldani,
Head of Sales
DESIGNATES A FIRST LOOKS PRODUCT AT E3. © E3 2011. All Exhibitors current as of May 1, 2011. Trademarks belong to their respective owners. All rights reserved.
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EXHIBITOR PROFILES
O-Games is a video-game
publisher for all major console
platforms. We offer a broad
range of fun and sociable
games designed to capture
the imagination of the emerging lifestyle and family gaming
audience. Our games are
based on mainstream lifestyles, with content featuring
popular culture, sports, music
and well-known personalities.
OZHILL STUDIO
2763 SOUTH
#207, Sunatechcity 11 Bldg,
Sangdaewon-Dong
Jungwon-Gu
Seongnam, Kyonnggi-Do
462 110
Korea
Phone: 82316099700
www.ozhill.co.kr
ORBOTIX INC.
ONLIVE, INC.
801 SOUTH
181 Lytton Avenue
Palo Alto, CA 94301
Phone: 888-665-4835
www.onlive.com
Steve Perlman, Founder &
CEO; Etienne Handman, COO;
John Spinale, VP of Games
and Media; Joe Bentley, VP of
Engineering; Rachel Franklin,
Director of Marketing
Get in the game anytime,
anywhere. OnLive delivers
high-end video games from
the cloud to your PC, Mac,
TV and even mobile devices
instantly, so you can play the
games you want, the second
you want them. No discs. No
downloads. No fancy hardware. Just you, the Internet
and the games you love.
OPTIMA TECHNOLOGY,
INC.
3054 SOUTH
3178 Laurelview Court
Fremont, CA 94538
Phone: 510-897-8600
www.optomausa.com
Sy Chen, President; Steve
Hicks, VP of Sales
Optoma Technology, Inc., the
number-one supplier of DLP
projectors in North and South
America, delivers projectors and related accessories
to consumers, businesses,
educators, and professional
audio/video and custom
installation channels.
547 SOUTH
1401 Walnut Sreet, Suite 300
Boulder, CO 80302
www.gosphero.com
Jim Booth, VP Biz Dev & Ops;
Paul Berberian, CEO
Orbotix is the creator of Sphero—the robotic ball controlled
by your smartphone (iPhone,
iPad, iPod and Android).
Sphero is an entirely new and
open gaming concept that
combines game play in both
the virtual and physical world.
PARADOX
INTERACTIVE
4032 WEST
Asögatan108, 11th Floor
Stockholm 11829
Sweden
Phone: 46855588400
www.paradoxplaza.com
Fredrik Wester, CEO; Reena
Miranda, EVP Sales; Susana
Meza Graham, EVP Publishing;
Johan Andersson, EVP
Development; Mattias Lilja,
Executive Producer
Paradox Interactive is a
leading global developer
and publisher of PC-based
strategy games. Its steadilygrowing portfolio includes the
Europa Universalis and Hearts
of Iron franchises and titles
like Mount & Blade Magicka,
Sword of the Stars II and King
Arthur II. The company has a
particularly strong presence in
the United States and Europe.
PARAMOUNT DIGITAL
ENTERTAINMENT
OFMR 8810 CONCOURSE,
OFMR 8812 CONCOURSE
5555 Melrose Avenue
Los Angeles, CA 90038
www.paramount.com/games
Thomas Lesinski, President;
John Kavanagh, Senior Vice
President; Ivo Gerscovich, Vice
President, Global Marketing;
Luke Letizia, Vice President,
Interactive Licensing; Harry
Lang, Vice President, Interactive
Production
Paramount Digital Entertainment (PDE) is a division of
Paramount Pictures Corporation. PDE develops and distributes filmed entertainment
across worldwide digital distribution platforms including
online, mobile and portable
devices, video games and
emerging technologies.
PARROT
835 SOUTH
174 Qual de Jemmapes
Paris 75010
France
Phone: 00331 48036060
www.ardrone.com
Henri Seydoux, CEO; Cristina
Sanz, VP Marketing and
Communication Group; Vanessa
Loury, PR Director; Michael
Pastor, Product Manager; Pierre
Laporte, Global Sales Manager
Parrot, a global leader in
wireless devices for mobile
phones, was founded in 1994
by Henri Seydoux as part of
his determination to drive the
inevitable breakthrough of
mobile phones into everyday
life.
PDP
PMR 513
14144 Ventura Boulevard #200
Sherman Oaks, CA 91423
Phone: 323-234-9911
www.pdp.com
Chris Richards, CEO; Tom
Roberts, CTO; Kevin Johnson,
CFO; Jean Mitchell, Marketing
Manager
PS3 and PlayStation Move,
Nintendo Wii and DS, and
Microsoft 360 and Kinect. The
company manufactures under
a variety of brands including
Nintendo, Microsoft, Sony,
Energizer, NERF and Disney,
as well as our own brand of
Afterglow LED controllers.
PERFECT WORLD
ENTERTAINMENT
5322 WEST,
OFMR 8604 CONCOURSE
1001 E. Hillsdale Boulevard
Suite 800
Foster City, CA 94404
Phone: 650-590-7700
www.perfectworld.com
Fabien Nicolas, Marketing
Manager; Jason Varden,
Public Relations Manager;
Justin Bailey, Vice President of
Business Development
Perfect World Entertainment
is an online games publisher
that possesses the highest level of commitment
to quality. Being gamers
ourselves, we work hard to
ensure that our players have
an unparalleled online gaming
experience within our games.
Talented studios looking for a
top-notch publisher with unmatched freemium expertise
are welcomed!
PLASTIC PIRANHA
2762 SOUTH
4151 Cromwell Avenue
Los Angeles, CA 90027
Phone: 323-574-6952
www.plasticpiranha.co.uk
Jason Brice, Managing Partner/
Founder; Michael Hoag,
Founder; Mats Johansson,
Founder; Simon Cole, Founder
Plastic Piranha is an independently owned and operated
gaming company that will focus on FPS titles. Our mission
is to bring back life to the PC
gaming community that has
been overlooked by ported
games and lack of content.
We aim to do this by providing
the gamer an experience that
is fun, exciting and hard to
put down.
PDP LLC is an industry leader
in designing and manufacturing peripherals for Sony
DESIGNATES A FIRST LOOKS PRODUCT AT E3. © E3 2011. All Exhibitors current as of May 1, 2011. Trademarks belong to their respective owners. All rights reserved.
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EXHIBITOR PROFILES
PLAYSEAT
PRIMA GAMES
8565 154th Avenue NE
Redmond, WA 98052
Phone: 425-861-9100
www.playseatamerica.com
1745 Broadway
New York, NY 10019
www.primagames.com
5614 WEST
Fernando Smit, CEO; Bobby
King, President—Playseat
America; Justin King, Director
Sales—Playseat America;
Lauren Banks, Account
Manager—Playseat America
Playseat is the preeminent
manufacturer of video-game
racing and flight seats. Playseat design, quality and construction allow for complete
immersion into video-race
gaming.
PLAYSOFT
613 SOUTH
18 Rue Soleillet
75020 Paris
France
POLE TO WIN
OFMR 8708 CONCOURSE
1196 Borregas Avenue
Suite 101
Sunnyvale, CA 94089
Phone: 481-541-0400
www.poletowinamerica.com
Daniel Castillo, Sales Manager;
Toru Kusano, Senior Account
Executive; Ken Nakata,
Localization/QA Manager
Pole To Win was established
in 1994 in Japan covering
a range of services over
the past 18 years, primarily
testing and localizing
entertainment software.
Our studio locations span
to seven locations in Japan
and one in California with
more than 2000 testers and
localizers working around the
clock. We have tested more
than 6000 titles.
POWER A
5522 WEST
15525 Woodinville Redmond
Road
Woodinville, WA 98072
www.powera.com
OFMR 8201 CONCOURSE
Debra Kempker, President;
Andy Rolleri, Associate
Publisher; Mark Hughes, Sales
Director; Aaron Lockhart,
Licensing Manager
Prima Games is the world’s
leading publisher of strategy
content for PC and console
video games. A division of
Random House Inc., Prima
publishes expert, official
game strategy in many formats (print, digital, video,
online and handheld applications), giving gamers the
strategy they need, when they
need it.
PRIMESENSE
OFMR 8409 CONCOURSE
PRODAGEN, LLC
R.D.S. INDUSTRIES INC.
2759 SOUTH
4312 WEST
1506 Driftwood Court
Windsor, CO 80550
Phone: 970-405-6411
www.flex-fire.com
1942 W. Artesia Boulevard
Torrance, CA 90504
Adam Wickam, President;
Doug Turner, Engineering
Manager; Allen Duck, Finance
and Operations Manager; Vi
Wickam, Marketing Manager;
David Cunningham, Business
Manager
ProdaGen creates interface
solutions for gamers and
game manufacturers that offer
greater control and a more
immersive sensation for players. Specifically, the interface (Shooting Attachment)
re-aligns the operational
parameters of the controllers
to the games and the platform
they relate to.
7310 NW 41st Street
Miami, FL 33166
Phone: 305-593-0501
www.proximogames.com
Inon Beracha, CEO; Aviad
Maizles, President and Founder;
Uzi Breier, EVP Worldwide Sales
and CMO; David Dahan, Chief
Operating Officer; Adi Berenson,
VP Business Development and
Marketing
Mike Baqai, Vice President
of Sales; Fabio Scocimara,
Franchising Sales; Thiago
Stamm, Commercial Director,
Brazil; Kevin Baqai, Executive
Director; Carolina Belletti, Sales
& Marketing Administrator
PrimeSense is the leader in
3D sensing and recognition
solutions, enabling consumer
devices to “see” environments and allow users to
control and interact naturally
with those devices in a simple
and intuitive way.
Proximo Games, LLC. is a
video-game franchisor and
full-service distributor established by the management
of Game Quest. With sales
and distribution offices in Los
Angeles, Miami and Brazil,
Proximo Games aims to be
the benchmark in distribution,
retail and service specializing in video games for Latin
America and the Caribbean.
4100 WEST
4 Montage
Irvine, CA 92614
Phone: 818-371-1283
www.provsgijoe.com
OFMR 8609
5775 Morehouse Drive
San Diego, CA 92123
Phone: 858-845-5169
RAZER (ASIA-PACIFIC)
PTE LTD.
514 Chai Chee Lane
#07-01 - 06
Singapore 469029
www.razerzone.com
2847 SOUTH
QUALCOMM INC.
Nintendo-licensed 3DS, DSi,
DSiXL, DS Lite, Wii and Wii Fit
carrying cases. Sony-licensed
PlayStation, PlayStation 3,
PSP and PSPgo carrying
cases. Xbox-licensed gamesystem carrying cases. Sanrio
co-branded Nintendo carrying
cases. X-Games co-branded
Nintendo carrying cases. GPS
Traveler carrying cases.
4512 WEST
PROXIMO GAMES
28 Habarzet Street
Tel Aviv
Israel
69710
Phone: 00972-3-769-2222
www.primesense.com
PRO VS. GI JOE
Richard Smith, President/
CEO; Dave Albert, Sales at
Large; Greg Bishop, VP of
Sales & Marketing; Cathie/Dick
Lehrberg, International Sales;
Duane Smith, Show Coordinator
Razer is more than just the
world’s leading brand in
high-end precision-gaming
products. Founded in 1998
in Carlsbad, California, Razer
is driven by the ceaseless
pursuit for absolute precision
and high usability in a distinctive, aesthetic design that
gives gamers the edge they
demand.
REBELLION
OFMR 8513 CONCOURSE
Riverside House, Osney Mead
Oxford OX2 0ES
United Kingdom
Phone: 44 (0)1865 792201
www.rebellion.co.uk
Rebellion is one of the world’s
top independent game developers with over 18 years of
experience and many multiplatform worldwide numberone hits including Sniper
Elite, The Simpsons Game,
Alien vs. Predator, Aliens vs.
Predator, Star Wars Battlefront Renegade Squadron and
Rainbow 6.
DESIGNATES A FIRST LOOKS PRODUCT AT E3. © E3 2011. All Exhibitors current as of May 1, 2011. Trademarks belong to their respective owners. All rights reserved.
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EXHIBITOR PROFILES
RIOT GAMES
SDP GAMES
OFMR 8209 CONCOURSE
100 Corporate Pointe Parkway
Suite 350
Culver City, CA 90230
Phone: 310-337-7468
www.leagueoflegends.com
Marc Merrill, President; Brandon
Beck, CEO; Scott Gelb, Vice
President of Technology; Tom
Cadwell, Design Director; Chris
Enock, Director of Marketing
Riot Games is a directto-consumer video-game
developer and publisher
of premium, competitive
online games. Riot launched
its debut title, League of
Legends, in October 2009. To
date, over 1 million gamers
play League of Legends and
log more than half a billion
minutes of playtime each
month. For more information,
visit www.riotgames.com.
RUNEWAKER
ENTERTAINMENT
613 SOUTH
1 Cours Albert Thomas
Lyon 69003
France
www.sdpgames.com
Laurent Benadiba, CEO
SDP Games is an award-winning console game developer
founded in 2005. Our mission
is simple: make great games
for the entire family on the
Xbox 360 Kinect, 3DS, PSP
and iOS. Recently, we have
developed Dance Paradise
for Microsoft Kinect’s Launch,
Sherlock Holmes, Pucca
Noodle Rush and Minute to
Win It.
SEGA OF AMERICA, INC.
2023 SOUTH, PMR 301A/B, PMR 302
350 Rhode Island Street
Suite 400
San Francisco, CA 94103
www.sega.com
OFMR 8806 CONCOURSE
25F No. 201, Sec 1
Taichung Port Road
Taichung City 403
Taiwan
Phone: 886-4-23280550
www.runewaker.com
Tony Tang, VP of Business
Development; John Tang,
President
Founded in 2004, Runewaker
Entertainment specializes in
the development of MMORPGs. The company’s first title
was Runes of Magic.
SAPPHIRE TECHNOLOGY
2752 SOUTH
Unit 1909-1919, 19/F.
Tower 2, Grand Central Plaza
138 Shatin Rural Committee
Road
Shatin, N.T. Hong Kong
www.sapphiretech.com
Jerry Chu, Sales Director NA
region; Adrian Thompson, VP
Global Marketing
SOLUTIONS 2 GO
813 SOUTH
3100 S. Susan Street
Santa Ana, CA 92704
Phone: 949-825-7700
www.solutions2go.com
Moe Taghavi, Sr. VP, Wholesale
Accounts; Joe Barrett, Director,
Product Acquisitions; Greg
Ryan, Director, E-Commerce;
Andrew Shuster, VP, National
Accounts; Kim Pendleton, VP,
Retail Marketing
Solutions 2 GO, LLC. specializes in distributing products
to retail and e-commerce
companies in a customercentric way with an array of
value-added services, unique
product offerings and packaging. The company develops
and provides solutions and
opportunities for its vendors
and customers that help them
be more efficient, effective
and profitable.
SAPPHIRE Technology offers
the broadest range of graphics products based on AMD
technology, and caters for the
widest spectrum of users.
SONY COMPUTER
ENTERTAINMENT AMERICA
4144 WEST, 4532 WEST, PMR 501B,
PMR 501C, PMR 510
919 E. Hillsdale Boulevard
Foster City, CA 94404
Phone: 650-655-8000
www.us.playstation.com
Kazuo Hirai, Corporate
Executive Officer and Executive
Vice President, President of
Networked Products & Services
Group, Sony Corporation
President and Group Chief
Executive Officer, Sony
Computer Entertainment Inc.,
Chairman, Sony Computer
Entertainment America Inc.;
Jack Tretton, President
and CEO Sony Computer
Entertainment America; Timothy
Bender, Senior Vice President of
Sales; Philip Rosenberg, Senior
Vice President of Business
Development; Shuhei Yoshida,
Senior Vice President, Product
Development
Sony Computer Entertainment
America LLC continues to
redefine the entertainment
lifestyle with its PlayStation
and PSOne systems, the
PlayStation 2 system, the
PSP (PlayStation Portable)
system, the ground-breaking
PlayStation 3 (PS3) system
and its online and network
services, the PlayStation
Network and PlayStation Store.
SONY COMPUTER
ENTERTAINMENT EUROPE
PMR 515A, PMR 516
10 Great Marlborough Street
London W1F-7LP
United Kingdom
SONY DADC
OFMR 8500
1800 N. Fruitridge Avenue
Terre Haute, IN 47804
www.sonydadc.com
Bob Hernandez, Director
SONY ERICSSON
713 SOUTH
Sony Ericsson Americas HQ
3333 Piedmont Road
Atlanta, GA 30305
Phone: 404-443-7000
www.sonyericsson.com
Bert Nordberg, President;
Kristian Tear, EVP Head of
Global Sales & Marketing; Steve
Walker, Head of Marketing
Sony Ericsson, a 50:50 joint
venture of Sony Corporation
and Telefonaktiebolaget LM
Ericsson, was established in
October 2001. Sony Ericsson offers exciting consumer
experiences through phones,
accessories, content and
applications. Visit www.
sonyericsson.com to find out
more about Sony Ericsson.
SONY ONLINE
ENTERTAINMENT
4600 WEST
8928 Terman Court
San Diego, CA 92121
Phone: 858-577-3100
www.soe.com
Laura Naviaux, Vice President,
Sales and Marketing; Don
Vercelli, Senior Vice President,
Sales; Louis Figueroa,
Vice President, Business
Development; Michele
Sturdivant, Director of Global
Communications; John
Smedley, President
Headquartered in San Diego,
California, Sony Online
Entertainment LLC (SOE) is a
worldwide leader in massively
multiplayer online games, with
hundreds of thousands of
subscribers around the globe
and a wide array of cuttingedge games in development,
across various platforms and
genres, for audiences of all
ages.
SPACE ESCALATOR
2563 SOUTH
2711 East Blue Spruce Lane
Gilbert, AZ 85298
www.spaceesc.com
August Goebel, Co-Owner; John
Seals, Co-Owner
DESIGNATES A FIRST LOOKS PRODUCT AT E3. © E3 2011. All Exhibitors current as of May 1, 2011. Trademarks belong to their respective owners. All rights reserved.
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EXHIBITOR PROFILES
Space Escalator is dedicated
to designing, developing and
hosting unique mobile applications and games.
SQUARE ENIX, INC.
1647 SOUTH
999 N. Sepulveda Boulevard
3rd Floor
El Segundo, CA 90245
Phone: 310-846-0400
www.square-enix.com/na
Square Enix, Inc. develops,
publishes, distributes and licenses SQUARE ENIX, EIDOS
and TAITO branded entertainment content throughout the
Americas. The Square Enix
Group operates a global network of leading studios and
boasts a valuable portfolio of
intellectual property, including
Final Fantasy, Dragon Quest,
Tomb Raider and Space
Invaders.
STORM CITY GAMES
5738 WEST
700 Liberty Place
Sicklerville, NJ 08081
Phone: 856-885-6902
www.stormcitygames.com
Susan Kain-Jurgensen, CEO;
Steve Newton, President; Bruce
Kain, Executive Vice President;
Rob Kramen, Senior VP of
New Business Development;
Paul Tresise, Vice President of
Operations
Storm City Games is a New
Jersey-based publisher of
interactive entertainment,
specializing in cross-platform,
all ages, family-friendly, videogame content for the casual
gaming market.
SUNFLEX USA LLC
5744 WEST
225 E. Broadway, #304
Glendale, CA 91205
Phone: 818-536-7428
www.snakebyte-usa.com
Howard Borenstein, President;
Bruce Borenstein, Vice
President, Sales; Mitch Perliss,
Vice President, Marketing;
Caroline Wolf, Office Manager;
Mike Steup, Managing
Director—Sunflex Europe
Founded in 2010, Sunflex
USA LLC is proud to distribute the Snakebyte brand
in North America and looks
forward to continuing to bring
the best quality accessories
and peripherals to North
American consumers at the
best value possible.
SYNNEX CANADA LIMITED
OFMR 8816 CONCOURSE
200 Ronson Drive
Toronto, Ontario M9W 529
Canada
Phone: 613-528-1555
www.synnex.ca
Michael McDonell, Category
Development Manager, Gaming
SYNNEX Canada Limited, a
wholly-owned subsidiary of
SYNNEX Corporation, is a
leading distributor of technology products to more than
8,000 resellers throughout
Canada.
TAIWAN PAVILION
3013 SOUTH
TAKE-TWO INTERACTIVE
SOFTWARE, INC.
2823 SOUTH
622 Broadway, 4th Floor
New York, NY 10012
www.take2games.com
Sarah Anderson, Senior Vice
President of Marketing; Markus
Wilding, Senior Director of
Global Public Relations; Charlie
Sinhaseni, Senior PR Manager,
U.S.; Jason Argent, Vice
President, Sports Marketing;
David Edwards, Director of
Sales
Take-Two Interactive Software, Inc. is a leading worldwide publisher and developer
of interactive-entertainment
software. The company publishes and develops products
through its wholly owned
labels Rockstar Games and
2K, which publishes its titles
under 2K Games, 2K Sports
and 2K Play.
TECMO KOEI AMERICA
CORPORATION
2447 SOUTH
9F, No. 19, Minquan W. Road
Taipei 1052
China-Taiwan
Phone: 886-2-2598-7495
www.thca.org.tw
1818 Gilbreth Road, Suite 235
Burlingame, CA 94010
Phone: 650-692-9080
www.tecmokoeiamerica.com
Jessica Wu, Account Manager
Amos Ip, SVP; Sean Corcoran,
Associate Product Manager
TAKEOFF
613 SOUTH
28 Rue d’Enghien
Lyon 69002
France
Phone: 33 4 78 42 35 12
www.takeoffcsh.com
Eric Baesa, CEO; Sean Murrin,
Managing Director—North
America
TAKEOFF is a creative services agency focused entirely
on the video-game industry.
We work with companies both
big (Warner, Disney, Ubisoft,
EA, Activision) and small. We
create awesome marketing
assets in video, print or web
format (packaging, trailers,
Flash banners and more).
TECMO KOEI AMERICA is
the North American subsidiary of Japan’s TECMO KOEI
HOLDINGS CO., LTD. The
company’s globally renowned
franchises include Dead or
Alive, Dynasty Warriors and
Ninja Gaiden. Utilizing the
combined strengths of both
brands, Tecmo and Koei continue to redefine the action
genre with their own unique,
distinctive approach.
gaming platform, and has
pioneered episodic delivery of
scheduled content. Founded
in 2004 by LucasArts veterans
with decades of experience, Telltale has quickly
become an industry leader,
winning awards from a wide
range of mainstream outlet
publications.
TEN ONE DESIGN
2753 SOUTH
149 Chesnut Street
Montclair, NJ 07042
www.tenonedesign.com
Jenny Skinner, Co-founder;
Peter Skinner, Co-founder; Dave
Skinner, Sales Manager
Ten One Design, LLC, is a
New York-based design firm
established in 2007 to create
innovative solutions for and
to enhance the quality of the
ever-changing mobile lifestyle.
TERA
1459 SOUTH
1301 Second Avenue
Suite 2550
Seattle, WA 98101
www.tera-online.com
TERA is an action MMORPG
that provides all the depth
of an MMO with the intense
gratification of an action
game. The action depends
on player skill, timing and
tactics—far beyond the limitations of point-and-click play. If
you want true action in a vast
world with quests, PvP and
a community of thousands,
then check out TERA at booth
#1467.
THQ
2001 SOUTH, PMR 306B,
OFMR 8512 CONCOURSE
29903 Agoura Hills Road
Agoura Hills, CA 91301
Phone: 818-871-5000
www.thq.com
TELLTALE GAMES
OFMR 8205 CONCOURSE
101 Glacier Point, Suite E
San Rafael, CA 94901
Phone: 415-258-1638
www.telltalegames.com
Dan Connors, CEO; Steve
Allison, SVP Marketing
Telltale is a leading digital
publisher of cinematic adventures playable on every major
THQ is a leading worldwide
developer and publisher of
interactive-entertainment
software based in Los Angeles County, California. The
company’s unrivaled support
of artists and game creators
distinguishes THQ among its
competitors.
DESIGNATES A FIRST LOOKS PRODUCT AT E3. © E3 2011. All Exhibitors current as of May 1, 2011. Trademarks belong to their respective owners. All rights reserved.
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THRUSTMASTER/
GUILLEMOT INC.
OFMR 8213 CONCOURSE
180 Varick Street, Suite 820
New York, NY 10014
Phone: 646-443-8148
www.thrustmaster.com
Claude Guillemot, CEO; Agnes
Corniere, Worldwide Marketing
Director; Christian Maby,
Worldwide Sales Director
Thrustmaster, a division of
Guillemot Corporation, is a
designer and manufacturer
of interactive-entertainment
hardware and accessories. For nearly 20 years,
Thrustmaster has brought
its technological expertise to
the video games accessories
market. Inspired by our values
of “Passion, Quality, Innovation,” our products enable
gamers to dominate their
playing field and enhance
their gaming performance.
T-MOBILE USA
1447 SOUTH
8687 Melrose Avenue
8th Floor
Los Angeles, CA 91403
Phone: 425-383-4000
www.t-mobile.com
Cassie Jenkins, Senior
Manager, Product Marketing;
Andrew Vitellaro, Senior
Manager, Advertising
T-Mobile operates America’s
largest 4G network, and is
delivering a compelling 4G
experience across a broad
lineup of leading devices in
more places than competing
4G services. T-Mobile USA’s
innovative wireless products
and services empower and
enable people to stay connected and productive while
mobile. For more information,
please visit www.T-Mobile.
com.
TOPWARE INTERACTIVE
OFMR 8608 CONCOURSE
825 2nd Street
Petaluma, CA 94952
Phone: 707-591-4726
www.topware.com
TRION WORLDS, INC.
4432 WEST
303 Twin Dolphin Drive
Suite 500
Redwood City, CA 94065
Phone: 650-631-9800
www.TrionWorlds.com
Trion Worlds is the premier
publisher and developer of
connected video games. With
groundbreaking new server
platform capabilities, Trion
delivers high-quality, fully
dynamic and massively social
content across video-game
genres, gaming platforms,
and mass-market entertainment formats.
TRIOVIZ
3058 SOUTH
25 Avenue G. Peri
Le Perreux Sur Marne 94170
France
Phone: 1 323 770 19 63
Christopher Brossier, President;
Hervé Debbah, C.E.O; Guy
Matteotti, C.O.O.
TriOviz conceives and develops stereoscopic technologies: The INFICOLOR 3D
glasses and process, which
easily allow Stereoscopic 3D
games to be watched and
enjoyed on regular 2D HDTVs
with beautiful natural colors
and sharp images; TriOviz
for Games (powered by
Darkworks), the first Stereoscopic SDK for AAA games,
compliant with 3D HDTV
and 2D HDTV and work with
Microsoft Xbox 360, Sony
PlayStation 3 and PC.
TURTLE BEACH
435 SOUTH,
OFMR 8804 CONCOURSE
150 Clearbrook Road
Suite 162
Elmsford, NY 10523
Phone: 914-345-2255
www.turtlebeach.com
Michael Arzt, VP of Marketing
& BizDev; Dominick Pagnozzi,
Sales Inquiries; Alex Ryan,
Media Relations; Chris Bridle,
Product Integrations
Turtle Beach designs,
manufactures and markets
high-quality, competitively
priced audio peripherals for
video-game consoles and
personal computers.
UBIFRANCE
613 SOUTH
77 Boulevard Saint Jacques
Paris, 75014
France
www.ubifrance.fr
UBIFRANCE, the French
Agency for International
Business Development, promotes French technologies
and know-how abroad, and
supports French companies
in their efforts to penetrate
foreign markets.
UBISOFT ENTERTAINMENT
1023 SOUTH,
OFMR 8213 CONCOURSE
28 Rue Armand Carrel
Montreuil Cedex 93108
France
Phone: 33-148185000
www.ubi.com
Yves Guillemot, Chairman &
CEO; Alain Corre, Executive
Director EMEA; Laurent Detoc,
Executive Director North
America; Christine BurgessQuemard, Executive Director
Worldwide Studios; Serge
Hascoët, Executive Director &
Chief Creative Officer
Ubisoft is a leading creator of
video games. With blockbusters including Splinter Cell
and Assassin’s Creed, Ubisoft
brings fans breathtaking
worlds, iconic characters and
memorable moments to be
enjoyed as video games and
beyond. At the heart of these
experiences are 6,000 talents
who collaborate each day to
create games you can feel.
www.ubi.com
UBM TECHWEB GAME
NETWORK
OFMR 8009 CONCOURSE
drives community through its
award-winning print, online,
event and research products
and services. These include
the Game Developers Conference, Game Developer magazine, Gamasutra.com and
Game Advertising Online.
UNIVENTURE, INC.
2559 SOUTH
13311 Industrial Parkway
Marysville, OH 43040
Phone: 800-992-8262
www.univenture.com
Jim Geers, Sales Director; Traci
Arnds, Regional Sales Manager;
Johanna Espinosa, Marketing
Director
Since 1988, Univenture has
set the standard for packaging in a variety of markets
by continually developing
innovative products and
technologies to service the
entertainment, software and
publishing industries. We invent, manufacture and deliver
creative alternatives that are
environmentally responsible,
functional and cost effective.
UTV IGNITION GAMES
5500 WEST
4640 Admiralty Way
Suite 301
Marina del Rey, CA 90292
Phone: 818-502-9613
www.utvignition.com
Vicki White, Director of
Sales; Ken Gratz, Director of
Business Operations; Shane
Bettenhausen, Director of
Business Development/PR; Lily
Sandoval, Accounting/Finance;
Atsuko Otani, Producer
UTV Ignition Games is a publisher and developer of video
games.
VEFXI
2659 SOUTH
303 Second Street
Suite S900
San Francisco, CA 94107
Phone: 415-947-6000
www.jointhegamenetwork.com
13456 Jackson Quarry Road
Hillsboro, OR 97124
Phone: 503-389-3213
www.videoefx.com
A core provider of information to the professional game
industry, the UBM TechWeb Game Network offers
market-defining content, and
Craig Peterson, President
& CEO; Lorna Lowrie,
Marketing; Richard Smith,
Business Development; Javed
Barkatullah, Operations
DESIGNATES A FIRST LOOKS PRODUCT AT E3. © E3 2011. All Exhibitors current as of May 1, 2011. Trademarks belong to their respective owners. All rights reserved.
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EXHIBITOR PROFILES
Watch all your TV/DVD/Game
Console videos in 3D with the
industry’s first “Natural 3D”
2D-to-3D real-time 1080p
video converter. One model
for home theaters, one model
for schools and corporate
training using two 2D projectors with polarizing filters.
CES review (Engadget, January 8 issue): “Take our word
that this is some seriously
impressive stuff.”
VIDEO GAME VOTERS
NETWORK
WEST LOBBY
575 7th Street, NW
Suite 300
Washington, DC 20004
Phone: 202-223-2400
www.videogamevoters.org
Richard Taylor, Senior Vice
President, Communications
& Industry Affairs; Dan
Hewitt, Senior Director,
Communications & Industry
Affairs; Jeff Woodbury, Senior
Manager, Grassroots &
Membership Outreach; Ashley
Christoff, New Media Associate,
Communications & Industry
Affairs
The Video Game Voters
Network (VGVN) is the free
grassroots coalition that
educates and mobilizes the
gamer community. The VGVN
supports legislative efforts to
improve the environment for
the computer and video-game
industry, as well as supporting legislators who ensure
games receive the same First
Amendment protection as
movies, books and other art.
VIRTUOS
OFMR 8505 CONCOURSE
1326 West Yanan Road
Shanghai 200052
China
Phone: 86-21-5258-3300
www.virtuosgames.com
Damien De Froberville, General
Manager North America
Virtuos is one of the largest
providers of digital entertainment production services,
specializing in 3D Art and
Co-development. Virtuos has
more than 600 game specialists in Shanghai and
Chengdu, and offices in Paris,
Vancouver and Tokyo. The
company’s clients include
15 of the top 20 publishers worldwide, as well as
renowned developers.
VOXLER
613 SOUTH
8 Passage Brulon
Paris 75012
France
www.voxler.fr
WARGAMING.NET LLP
423 SOUTH,
OFMR 8612 CONCOURSE
80 Cannon Street
London
EC4N 6NP
United Kingdom
www.wargaming.net
Victor Kislyi, CEO; Nick
Katselapov, VP Business
Development; Marat Karpeko,
COO Business Development;
Mike Belton, Head of PR and
Marketing; Dasha Davis, PR
Officer
Wargaming.net is an awardwinning strategy-game
specialist, incorporated in
the U.K. Its 180-member
development team is located
in Minsk, Belarus. Since 1998,
the company has shipped 13
titles, including the acclaimed
Massive Assault series, Order
of War RTS published by
Square Enix, three add-ons
for Blitzkrieg II and the famous
MMO action title World of
Tanks.
WARNER BROS.
INTERACTIVE
ENTERTAINMENT, INC.
2401 SOUTH, PMR 308B
4000 Warner Boulevard
Building 172, 3rd Floor South
Burbank, CA 91505
Phone: 818-954-6000
www.warnerbros.com
Martin Tremblay, President;
Russell Arons, SVP, Worldwide
Marketing; Debra Baker,
SVP, Business Operations;
Kevin Kebodeaux, SVP, Sales
Americas; Samantha Ryan, SVP,
Production & Development
Warner Bros. Interactive
Entertainment, a division of
Warner Bros. Home Entertainment Group, is a premier
worldwide publisher, developer, licensor and distributor of
entertainment content for the
interactive space across all
current and future platforms,
including console, handheld
and PC-based gaming for
both internal and third-party
game titles.
WINKING ENTERTAINMENT
CORPORATION
WAYI INTERNATIONAL
DIGITAL
ENTERTAINMENT CO., LTD.
Established in 2000, Winking Entertainment, a leading
game development company in the greater China
region, provides online game
development to art outsourcing services. Winking has an
experienced talent pool that
specializes in coding, artwork
design, game design and
more. Most of our senior developers have over 10 years
of experience in the gaming
industry.
2401 SOUTH, PMR 308B
4F, No. 22, Ln 407, Sec 2,
Tiding Boulevard
Neihu District
Taipei 114
Taiwan
Phone: 00886-2-5559-0070
www.wayi.com.tw
Nina Shih
Established in 1993, Wayi
International Digital Entertainment Co. Ltd. became
one of the largest publishers in Taiwan. The company
specializes in developing and
publishing MMORPGs, casual
games, gambling, and Web
games. In 2011, the company
has published more than 27
different kinds of titles.
3013 SOUTH
Room A, 7F, No. 216, Sec 1,
Sammin Road
Banqiao Dist.
Taipei 220
Taiwan
Phone: 886-2-8951-7722
http://www.winkingworks.com
David Cho, Senior Business
Development Manager
WIZARBOX
613 SOUTH
1 Rue de la Cristallerie
Sevres 92310
France
Phone: 33-146-89-0128
www.wizarbox.com
2692 Chemin Ste-Marie
Suite 100
Mascouche, Quebec J7K 1M9
Canada
Phone: 450-417-1440
www.wildgamestudio.com
Wizarbox is a video-game
development company
created in 2003 employing
35 employees and located
in France. The company
provides development on all
kinds of platforms (PS3, NGP,
Xbox 360, PC, Wii, 3DS, etc.)
and works worldwide with
international partners such as
Ubisoft, DTP-AG and Koch
Media.
Stephane Woods, President;
Rejean Leclerc, Vice-President
XAVIANT LLC
WILD GAMES STUDIO
3053 SOUTH
Wild Games Studio began its
operations in November 2009.
We are located in Mascouche,
Quebec, Canada. We began
by forming a team and then
we sought the best technology tools to create games.
Our goal is to create quality games and strong sales
potential, with a small team
within a shortened time span
required.
OFMR 8802 CONCOURSE
410 Peachtree Parkway
Building 400, Suite 4201
Cumming, GA 30041
Phone: 512-695-5316
www.xaviant.com
Nathalie M. Sparks, Business
Development Manager
Xaviant is an independent
game development studio
based in Georgia that is dedicated to creating games filled
with adventure, discovery
and intrigue. As a self-funded
DESIGNATES A FIRST LOOKS PRODUCT AT E3. © E3 2011. All Exhibitors current as of May 1, 2011. Trademarks belong to their respective owners. All rights reserved.
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03_DAY_01_EP_2.0_REV_pp.indd 57
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EXHIBITOR PROFILES
LLC, Xaviant can vigorously
pursue its creative vision with
a talented staff and first-class
tools, and is seeking partners
to help take its vision to
market. Xaviant is currently
working on LICHDOM, a
single-player action game
with RPG elements for the
Xbox 360, PlayStation 3 and
PC platforms; it is currently
slated for a 2012 release.
X-GAMES, INC.
2854 SOUTH
8324 NW 68th Street
Miami, FL 33166
Phone: 305-477-2523
www.x-gamesinc.com
Walter Caridad, President;
Fernando Del Bosque, VP;
Mauricio Flores, Account
Executive
With a 4,000 square foot facility based in Miami, Florida,
X-Games Inc. is a video-game
logistics company fulfilling
distribution needs in Mexico,
the Caribbean, Central and
South America. We bring
publishers efficient, legitimate
channels that reach segmented and traditionally underserved markets.
XPEC ENTERTAINMENT
INC.
3013 SOUTH
6F, No. 53, Sec 2
Nenjing E. Road
Taipei 104
Taiwan
www.xpec.com
Gordon Lin, BDManager; Ed
Yeh, VP, XPEC Art Center
XPEC Entertainment is one of
the leading game developers
in the Great China Area with
well–known titles on PC (online) and all console platforms.
Founded in Taipei, Taiwan, in
August 2000, we now have
offices in Taiwan, Shanghai,
Suzhou and Beijing with more
than 600 employees.
XSOLLA
2955 SOUTH
22020 Clarendon Street
Suite 207
Woodland Hills, CA 91367
Phone: 877-797-6552
www.xsolla.com
Alexandr Agapitov, CEO &
Founder; Masha Romanova,
Head of Business Development;
Alla Lebedeva, Business
Development Manager;
Olga Eltysheva, Business
Development Manager
Xsolla is a leading payment
service provider, specializing
in selling virtual goods and
currency for online games.
We are integrated with more
than 200 publishers and 150
payment options. We offer an
individual approach for each
publisher (regions, payment
options and solutions), 24/7
multilingual support and fraud
coverage, and copy-paste
integration.
YOOSTAR ENTERTAINMENT
GROUP
PMR 309
6 East 43rd Street
New York, NY 10017
www.yoostar.com
Patrick Bousquet-Chavanne,
Co-Chairman; Gregory
Fischbach, President & CEO;
Jamie Bartolomei, VP Sales;
Stephanie Morgan, VP Social
Gaming; Shawn Rosen, Director,
Product Development
In 2010, Yoostar launched
Yoostar 2, enabling players to
step seamlessly into movie
scenes, record performances
and share them online. Using
Xbox 360 or PlayStation 3
and top movie content, then
seamlessly integrating the results into Yoostar’s Facebook
game, Yoostar Playground,
Yoostar 2 is an unprecedented
social video game.
© 2011 Entertainment Software Association
DESIGNATES A FIRST LOOKS PRODUCT AT E3. © E3 2011. All Exhibitors current as of May 1, 2011. Trademarks belong to their respective owners. All rights reserved.
To view, install a QR code scanner application on your mobile device.
T
Hold up the app and scan to go to E3Insider.com.
Produced By
03_DAY_01_EXHIB_PRO_2.0_pp.indd 58
5/27/11 2:47 PM
W W W.GA M E P RO.C O M
WHERE GAMERS
CREATE THE
STORIES
NEWS | PREVIEWS
REVIEWS | OPINION
PODC A STS | VIDEOS
& more
WWW.GAMEPROMEDIA.COM
GAMEPROdotCOM.indd 1
5/31/11 10:50 AM
EVENTS
www.theESA.com
Michael D. Gallagher
President and CEO
Rich Taylor
Senior Vice President,
Communications and Industry Affairs
Dan Hewitt
Vice President,
Media Relations and Event Management
Jeff Woodbury
Senior Manager,
Grassroots and Membership Outreach
Ashley Christoff
New Media Associate
Video Games Live
VIDEO GAMES LIVE
PERFORMS AT E3
WORLD PREMIERE MUSIC FROM WORLD OF WARCRAFT: CATACLYSM,
RESIDENT EVIL 5 anD MUCh MORE
A
traveling celebration of videogame music and culture,
the renowned Video Games
Live concert returns to E3 on
Wednesday, June 8, for an 8 p.m.
performance at the Nokia Theatre.
Tickets are available for purchase in
the South Hall Lobby.
Created by veteran composers
Tommy Tallarico and Jack Wall, Video Games Live has been energizing
sold-out crowds for six years with
its signature fusion of interactive
entertainment, music and theater.
“This is the greatest video-game
music of all time, played by a full
symphony and choir,” Executive
Producer and Show Host Tommy
Tallarico says. “But what makes it
unique is that everything is completely synchronized to massive
video screens, rock-‘n’-roll lighting,
a stage show production, special
effects and interactive elements. It
really is a multimedia music spectacular that can be enjoyed by the
whole family.”
No two Video Games Live shows
are ever the same, and the annual
concert at E3 is traditionally where
new material and special guests
make their debut. Those who
attend Wednesday night’s show will
enjoy world premieres that include:
music from World of Warcraft:
Cataclysm conducted by Blizzard
Entertainment’s own Russell
Brower; selections from Resident
Evil 5 conducted by composer
Wataru Hokoyama; and favorites
from the classic Earthworm Jim.
In addition, “Video Game Pianist”
Martin Leung will play a new piece.
Fans will also experience a rock‘n’-roll take on Street Fighter II and
renditions from Halo: Reach’s stirring
soundtrack, as well as selections
from Command & Conquer, Portal’s
“Still Alive” and an operatic interpretation of Tetris. This year’s show even
puts exciting new spins on some old
favorites. For example, Composer
Christopher Tin will conduct his
Grammy Award-winning “Baba Yetu”
from Civilization IV, and composer
Kinuyo Yamashita will play the pipe
organ during a rock version of the
Castlevania theme, which she wrote
at the age of 17.
Audience involvement is a
PREY
2
hallmark of the Video Games
Live
experience, from the atmosphere
of the pre-show festival to the postshow meet-and-greet. Anyone who
dresses up as their favorite video
game character can take part in a
costume contest, the winners of
which will be decided by audience
applause. The winner of a Guitar
Hero competition will also take to
the stage in true rock god fashion,
to be accompanied by the full force
and thunder of the Golden State
Pops Orchestra and the Southern
California Master Chorale. Fans
who stick around after the final
curtain even have the chance to
chat with any number of talented
musicians, composers, performers
and industry luminaries.
All the elements of Video Games
Live combine to make it an experience that is both memorable and
moving. “It’s a complete celebration,
not only of video game music and
the video game industry, but of the
culture, the fans, the audience,”
Tallarico says. “People cry during our
shows. People have this emotional
attachment to game music. To be
in a room full of thousands of likeminded people who also have this
emotional attachment—it’s magical.”
Julie Setren Kitt
Associate General Counsel
Produced by
IDG World Expo Corporation
www.IDGworldexpo.com
Mary Dolaher
Chief Executive Officer
Madeline Kruzel
Vice President and General Manager, E3
Carolyn Rauch
Senior Vice President,
Strategic Communications
Donna Moschella
Senior Vice President, Finance
Suzanne Levecque
Director, VIP Buyer Program
Mariella Ley
Senior Operations Manager
Alida Roberts
Senior Operations Manager
Maureen McNeil
Registration Manager
Ron Moreau
Sales Director, ESA Members
Giovanni Stein
Sales Manager
Shanna Cito
Director, Sponsorship Sales
Ellen Moorehead
Sales Manager
Nan Funsch
Sponsorship Operations Manager
Mikell Lang
Operations Coordinator
Melissa Messier
Vice President, Marketing
Jackie Mellen
Marketing Manager
Kristin Dacey
Marketing Specialist
| 6 0 | w w w. e 3 e x p o . c o m | J U N e 7, 2 0 1 1
02_DAY_01_VGL_MD2REV_pp.indd 60
5/25/11 1:58 PM
GAMES
Duke Nukem Forever
The Darkness II
LOCK AND LOAD WITH
BELOVED FRANCHISES
NEW BIOSHOCK AND DUKE NUKEM ENTRIES LEAD
TAKE-TWO INTERACTIVE’S SHOWING
T
ake-Two Interactive has
arrived with a bang at
E3 2011, with a lineup
that highlights enduring
characters and celebrated series.
“Take-Two’s lineup for E3
features several key titles from 2K,
many of which we believe have
the potential to become breakout
hits,” comments Strauss Zelnick,
chairman and CEO of Take-Two Interactive. “From the return of longawaited industry icons like Duke
Nukem to the next installments of
our hit franchises such as BioShock
Infinite, The Darkness II and XCOM,
we have a broad array of offerings
on display that promise to delight
audiences around the world.”
Perhaps one of the company’s
most anticipated titles is the firstperson shooter Duke Nukem Forever, as the video game icon comes
back after more than a decade.
With Gearbox Software (Borderlands) now at the reins, the series
Nicktoons MLB
revival will launch June 14 on Xbox
360, Sony PlayStation 3 (PS3) and
PC. E3 attendees get the chance to
see the iconic hero in action before
the retail debut later this month.
The Darkness II is a supernatural
first-person shooter, and a followup to the well-received adaptation
of the Image Comics series. Developed by Digital Extremes, the Xbox
360, PS3 and PC game hits stores
on October 4. The Darkness II takes
place two years after the original
and again follows Jackie Estacado,
a young mob boss in New York
City who can utilize dark powers to
summon evil minions and tentacles
as well as violent black holes that
suck in nearby enemies.
Following its successful debut
at last year’s show, XCOM—a
first-person shooter reboot of a
strategy series that first debuted
in 1994—offers E3 2011 attendees
a fresh look at the extraterrestrial
tale. The new XCOM puts players
into the shoes of a Federal Bureau
of Investigation agent in the 1950s.
Created by BioShock 2 developer
2K Marin, the Xbox 360 and PC
shooter is due before the end of
March 2012.
Speaking of the BioShock series,
the third entry in the critically
acclaimed first-person shooter franchise returns to E3 in the form of
BioShock Infinite. Slated for a 2012
release on Xbox 360, PS3, and PC,
Infinite takes place decades prior
to the earlier titles and features an
all-new setting and characters. The
new game is the work of original
series developer Irrational Games.
Also showing at E3 this year is
Nicktoons MLB, a family-focused
baseball title from 2K Play due out
on Xbox 360, Nintendo DS and
Wii this summer. The game, which
utilizes the Kinect motion sensor,
pairs cartoon characters from a
variety of Nickelodeon animated
series with licensed Major League
Baseball players.
“We hope that those attending
E3 will be excited by our upcoming
releases and later delighted by
them when they launch. In addition,
we want attendees to experience
our creative teams’ commitment
to excellence,” Zelnick says. “We
also hope that our peers display
great content at E3, as that will help
to drive consumers to retail and
grow our industry. Lastly, I hope
that E3 continues to raise awareness for our industry by illustrating
how interactive entertainment is
the most exciting sector in all of
entertainment that leads the way
for innovation and creativity.”
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01_DAY_01_Take-Two.indd 61
| 61 |
6/6/11 4:35 PM
GAMES
Combat Wings:
The Great Battles of World War II
Sniper: Ghost Warrior 2
COMBAT LOW AND HIGH
CITY INTERACTIVE SHOWCASES TWO UNIQUE ACTION GAMES
C
ombat is a central theme of
City Interactive’s E3 2011
lineup, which focuses on
two games that offer quite
distinct action experiences across a
variety of platforms.
Sniper: Ghost Warrior 2—a
sequel to the 2010 military firstperson shooter—puts players in
command of Cody “Sandman”
Anderson, a former Marine who
now acts as a sniper for a private
military corporation. Due out
in the first quarter of 2012, the
Xbox 360, Sony PlayStation 3
(PS3), and PC title utilizes the
CryEngine3 game engine that
powered Crysis 2, Crytek’s recent
hit first-person shooter. Sniper:
Ghost Warrior 2 includes both
single-player objectives and
multiplayer sniper duels plus
WAR GAMES
all-new vehicle missions and
lifelike environments based on
real-world settings.
If the ground seems too confining for some, players can take to
the skies in Combat Wings: The
Great Battles of World War II. Set
for release in September 2012 for
Xbox 360, PS3, Nintendo Wii and
PC, Combat Wings is an actionoriented flight simulator featuring
four distinct campaign modes—
each with missions inspired by
historical events (such as the
Battle of Britain). In addition, the
game offers several online play
options, including competitive
combat and racing scenarios,
and the PS3 version will support
the PlayStation Move motion
controller for an enhanced combat
simulation experience.
Pro vs. G.I. Joe
PRO vs. G.i. joe: games to
thank the troops
T
he interactive
entertainment industry
is well known for its
philanthropic initiatives.
Prominent among these is
Pro vs. G.I. Joe, a non-profit
organization that uses video
games to bring much-needed
fun to war veterans and
overseas troops.
The organization sets up
competitive online events between pro athletes and soldiers
stationed in places like Iraq,
Afghanistan and Dubai. Past
pros have included Shaquille
O’Neal, Warren Sapp and
Evander Holyfield, and these
patriotic sports stars have faced
off with our men and women
overseas in games such as NBA
Live, Madden, Guitar Hero and
Call of Duty.
This year at E3, Pro vs. G.I.
Joe has a 40-foot RV—complete
with HD 3D TVs, game consoles
and Internet. This customized
RV is the hub of Pro vs. G.I. Joe
giveaways and game tournaments. The organization’s West
Hall location is also a means of
spreading the word about the
team’s tri-fold mission: to restore
the confidence and independence of wounded veterans, to
hold entertaining events and to
reconnect active duty troops
with their families.
Although the men and women
serving on the front lines may
be far from home and loved
ones, the Pro vs. G.I. Joe team
aims to help connect and show
appreciation for these heroes by
making it their mission to “do a
little for those who do a lot.”
| 6 2 | w w w. e 3 e x p o . c o m | J u n e 7, 2 0 1 1
02_DAY_01_CITY_PRO.indd 62
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MCV_E3_show_daily _ad 21/04/2011 10:43 Page 1
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read MCV online every month
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GAMES
Star Trek
STAR TREK REDUX
PARAMOUNT DIGITAL PROMISES THE DEFINITIVE STAR TREK IN 2012
W
ith a slew of TV spinoffs and a series of
blockbuster movies,
the Star Trek franchise
has become a cultural icon and
mega hit. In 2009, with the help of
director J.J. Abrams’ big screen
reboot, Gene Roddenberry’s
humble sci-fi western is once
again red-hot. Building on that
success, Paramount Digital plans
to fulfill every Star Trek fan’s
lifelong dream: letting them (for
the first time ever) take on the
role of either Captain James Kirk
or Kirk’s number one advisor and
friend, Mister Spock.
The simply titled Star Trek
game will feature a stand-alone
storyline and an exciting brand
of co-op action as Kirk and
Spock fight to protect the galaxy
from a legendary enemy race.
The script is written by awardwinning God of War writer Marianne Krawczyk, and developer
Paramount Digital is also working closely with Bob Orci and
Alex Kurtzman, writer/producers
of the new Star Trek films.
With co-op play already
hailed as uniquely innovative,
Star Trek fans everywhere are
already eager with anticipation.
Fortunately, developer Digital
Extremes (of BioShock and The
Darkness) has announced that
the title will release in summer
2012 for Xbox 360, PlayStation
3 and PC.
DEAD MEN TELL
NEW TALES
COMIC AUTHOR ROBERT KIRKMAN’S WALKING DEAD GOES
INTERACTIVE WITH TELLTALE GAMES
K
The Walking Dead
icking off Halloween night 2010, a
new series called The Walking Dead
launched on AMC. Within weeks the
unsettling serial—based on a bestselling comic book about a group of zombie
apocalypse survivors—became the sleeper hit
of cable TV. After thirteen episodes the show
ended, leaving more than six million viewers
clamoring for more. This fall the series returns
on AMC; and this winter, thanks to TellTale
Games, The Walking Dead comes alive for the
first time as interactive entertainment.
Based on Kirkman’s Eisner award-winning
comic, the show examines the relationships
among a disparate group of people postzombie outbreak. Frequently cited as more a
human drama than a horror show, both the
comics and TV series are well regarded for
their thought-provoking storylines. Whether
or not the game follows existing narrative
threads, the agreement between Kirkman and
TellTale Games is an exclusive, multi-year,
multi-title deal that promises quality episodic
games of a grittier stamp than is customary for
the Marin-based developer.
Though TellTale Games is best known for
its PC titles, The Walking Dead partnership
looks to create titles on PC, Mac, console,
handheld, mobile and social platforms.
And with both Kirkman and TellTale Games
renowned for prioritizing the storyline, fans
can no doubt expect bone-chilling interactive drama when the games premiere this
holiday season.
| 6 4 | W W W. E 3 E X P O . C O M | J U N E 7, 2 0 1 1
01_DAY_01_STARTREK2UP.indd 64
6/6/11 5:55 PM
STORE YOUR GAME GEAR!
The Only Officially Licensed Gaming Storage.
JOIN US AT E3 IN LOS ANGELES | BOOTH # 5332
Unveiling Exciting
New Items!
Gaming Towers, Folding
Ottomans, Charging
Solutions and more!
Los Angeles
Convention Center
June 7 - 9, 2011
Gaming Towers
Folding Ottomans
Wii™ and Nintendo DS™ are trademarks of Nintendo. TM & © 2011 Nintendo. “PlayStation®” and the “PS” Family Logo are registered trademarks of Sony Computer Entertainment, Inc. All rights reserved. FENDER®, STRATOCASTER®, and
the distinctive headstock and body design commonly found on the STRATOCASTER guitar is the trademark of Fender Musical Instruments Corporation. All rights reserved. Games and all related titles and logos are trademarks of their
registered owners. These companies are not affiliated with and do not sponsor or endorse LevelUp® products. LevelUp®, in turn, does not sponsor, endorse, or recommend any particular game system. The guitar, games, and console
depicted are for illustrative purposes only and do not accompany the product. LevelUp® is a registered trademark of Whalen Furniture, Inc. © 2011 Whalen Furniture, Inc. All Rights Reserved.
E3_Magazin_Ad_2011_V2.indd 1
Mobile Gaming
www.levelupgear.com
5/16/2011 3:41:20 PM
EVENTS
GAME CONNECTION
FORGES LINKS AT E3
Powered by GamePro Media
www.gamepro.com
ONLINE MEETING APPLICATION AND ON-SITE MEETING SPOTS AT E3
G
ame Connection and E3
are providing a unique
online meeting application
that offers game industry
professionals the opportunity
to meet with one another and
demonstrate their products at E3.
Since 2007, Game Connection has
linked more than 400 developers,
publishers, distributors and service
buyers, leading to approximately
$1 million dollars worth of new
business relationships each year.
Game Connection at E3 allows
potential business partners to set
up 30-minute meetings utilizing a
free online Meeting Application at
the show. This unique application
allows E3 attendees and exhibitors
to create their own profiles, browse
other attendees’ profiles, upload
projects, request meetings and
create pre-show event schedules.
The application also suggests
potential matches and allows
registrants to browse for creative
talent, QA, middleware and tools,
outsourcing options, producers and
acquisition managers.
In the past, E3 attendees who
used the Game Connection Meeting Application met with some of
the biggest development teams
and publishers in the industry, including Electronic Arts, 2K Games,
Capcom, Ubisoft and many more.
Caspar Gray, acquisitions
manager of Square Enix Europe,
said, “We use Game Connection
because it’s a dedicated business
development event. You meet
with developers in a really efficient
way—quick-fire 30-minute meetings without any distractions.”
“The Online Meeting Application
has been conceived to make
it easy to secure face-to-face
meetings with prospective business
partners. We are proud to bring our
technology to E3 and allow people
to take advantage of easy access
to key players from all over the
world to present completed games,
pitch services or showcase projects
in process that are available for
publishing and distribution deals,”
says Pierre Carde, managing
director, Game Connection.
Game Connection is the
official provider of the E3 Meeting
Application. For more information
about the application, E3 attendees
can learn more at the Games
Connection meeting point in the
West Hall Lobby or visit www.
game-connection.com.
President
Marci Yamaguchi Hughes
VP of Content
Julian Rignall
VP of Product Development
Norris Boothe
Managing Editor, E3 Show Daily
Mike Weigand
Consultant
Pattie Tobias Renouard
Writers
Andrew Hayward
Neilie Johnson
Heidi Kemps
Cameron Lewis
Emanuel Maiberg
Gus Mastrapa
Evan Shamoon
Blake Snow
Aaron Thomas
Kat Bailey
Ray Barnholt
Justin Haywald
Will Herring
Chris Holt
Olivia Hubert
McKinley Noble
Tom Price
Patrick Shaw
Jason Wilson
Video Producer
Chris Parisi
SHOWFLOOR UPDATE
Art Director
Karen Chu
COMPANY NAME
BOOTH
Senior Graphic Designer
Andrew Yang
AVER MEDIA TECHNOLOGIES INC.
EQUINIX
GAMELOFT
MOJANG
QUALCOMM INC.
SPACETIME STUDIOS
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Graphic Designer
William Chu
Art Intern
Jimmy La
Lead Developer
Tom Burnett
Web Developer
Christopher Lee
Director, Production
Nancy Jonathans
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Prepress Manager
Tamara Gargus
Production Specialist
Jerry Wandel
Sales Director, Northwest
Nick Geist
Sales Director, Southwest
Jessica Reback
National Account Executive
Richard Chua
Ad Operations Manager
Marcie Nishioka
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Executive Assistant
Kendall Matous
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engages more than 5 million U.S.
gamers through its print and online
properties including GamePro.com
and GamePro Magazine, and 21
million through its network of 21
high-quality gaming sites.
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© 2011 Entertainment Software Association
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© 2011 Kylotonn SARL. Licensed to and published in North America by ATLUS. “PlayStaton” and the “PS” Family logo are registered trademarks and “PS3” and the PlayStaton Network logo are trademarks of
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