price list 2016

PRICE LIST 2016
PRINT & WEB
The weekly magazine for all of Sweden
R
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Fynda trei sommar
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ICAKURIREN
INTERESTS
Icakuriren is the weekly magazine for all of Sweden. A modern magazine and site with abundant reading - still like no
other! Icakuriren is a friend in your everyday life who helps
you to make the best choices. Readers perceive the brand
to be unique and genuine. It stands for usefulness, credibility and inspiration. For advertisers it signifies an effect.
Holidaying in Sweden or abroad: 85% (Sweden 79%)
Cookery: 69% (Sweden 57%)
Interior decoration: 57% (Sweden 46%)
Gardening: 55% (40%)
Wine and wine tasting: 37% (Sweden 29%)
CIRCULATION AND RANGE
EXPENDITURE PER PERSON AND YEAR:
Circulation: 92,800 copies (TS full year 2015)
Coverage: 402,000 readers (Orvesto consumer 2015 full year)
Gender: Women: 64%, men: 36%
Region: Metropolitan areas: 34%, Rest of the country: 66%
Average age: 53
Unique visitors to icakuriren.se: 146,000/week
Editions per year: 50
Holidays: SEK 12,690 (Sweden: SEK 12,698)
Wine: SEK 1,833 (Sweden: SEK 1,753)
Health foods: SEK 765 (Sweden: SEK 671)
Interior decoration: SEK 1,462 (Sweden: SEK 1,233)
Garden products/flowers: SEK 1,580 (Sweden: SEK 1,204)
Se alla titlar på www.egmontpublishing.se
FORMAT/PRICES/PUBLICATION DATES
PUBLICATION SCHEDULE 2016
ADVERTISMENT PAGES
2/1-pages
416 x 278 mm
+ 5 mm bleed
Price: SEK 129.000
1/2-page horizontal
208 x 139 mm
+ 5 mm bleed
Price: SEK 42.900
2nd and 3rd Cover
208 x 278 mm
+ 5 mm bleed
Price: SEK 82.000
1/2-page vertical
104 x 278 mm
+ 5 mm bleed
Price: SEK 42.900
1/1-page
208 x 278 mm
+ 5 mm bleed
Price: SEK 71.500
1/4-page horizontal
208 x 82 mm
+ 5 mm bleed
Price: SEK 26.800
1/4-page vertical
45 x 252 mm
No bleed
Price: SEK 26.800
CLASSIFIED ADVERTISEMENTS
Ad
ET 1/32 ET 1/16 ET 1/16
ET 1/8 ET 1/4 ET 1/4
ET 1/2
ET 1/2
Format 47 x 31 mm
95 x 31 mm
47 x 63 mm
95 x 63 mm
192 x 63 mm
95 x 128 mm
192 x 128 mm
95 x 260 mm
ET 1/32
Price
2.150 kr
4.300 kr
4.300 kr
8.625 kr
17.250 kr
17.250 kr
34.500 kr
34.500 kr
ET 1/16
ET 1/16
ET 1/2
ET 1/8
ET 1/4
ET 1/4
ET 1/2
Se alla titlar på www.egmontpublishing.se
1/1-page Back page
208 x 243 mm
+ 5 mm bleed
Price: SEK 86.000
1/4-page
104 x 139 mm
+ 5 mm bleed
Price: SEK 22.800
No
Copy Date
At Subsc
Publ. Date
1/2-16
15 Dec
04 Jan
05 Jan
3
30 Dec
15 Jan
19 Jan
4
11 Jan
22 Jan
26 Jan
5
18 Jan
29 Jan
02 Feb
6
25 Jan
05 Feb
09 Feb
7
01 Feb
12 Feb
16 Feb
8
08 Feb
19 Feb
23 Feb
9
15 Feb
26 Feb
01 Mar
10
22 Feb
27 Feb
08 Mar
11
29 Feb
11 Mar
15 Mar
12
07 Mar
18 Mar
22 Mar
13
14 Mar
24 Mar
29 Mar
14
21 Mar
01 Apr
04 Apr
15
29 Mar
08 Apr
12 Apr
16
04 Apr
15 Apr
19 Apr
17
11 Apr
22 Apr
26 Apr
18
18 Apr
29 Apr
03 Maj
19
25 Apr
06 Maj
10 Maj
20
02 Maj
13 Maj
17 Maj
21
09 Maj
20 Maj
24 Maj
22
16 Maj
27 Maj
31 Maj
23
23 Maj
03 Jun
07 Jun
24
30 Maj
10 Jun
14 Jun
25
07 Jun
17 Jun
21 Jun
26/27
13 Jun
23 Jun
28 Jun
28
27 Jun
08 Jul
12 Jul
29
04 Jul
15 Jul
19 Jul
30
11 Jul
22 Jul
26 Jul
31
18 Jul
29 Jul
02 Aug
32/33
25 Jul
05 Aug
09 Aug
34
08 Aug
19 Aug
23 Aug
35
15 Aug
26 Aug
30 Aug
36
22 Aug
02 Sep
06 Sep
37
29 Aug
09 Sep
13 Sep
38
05 Sep
16 Sep
20 Sep
39
12 Sep
23 Sep
27 Sep
40
19 Sep
30 Sep
04 Okt
41
26 Sep
07 Okt
11 Okt
42
03 Okt
14 Okt
18 Okt
43
10 Okt
21 Okt
25 Okt
44
17 Okt
28 Okt
01 Nov
45
24 Okt
04 Nov
08 Nov
46
31 Okt
11 Nov
15 Nov
47
07 Nov
18 Nov
22 Nov
48
14 Nov
25 Nov
27 Nov
49
21 Nov
02 Dec
06 Dec
50
28 Nov
09 Dec
13 Dec
51
05 Dec
16 Dec
20 Dec
52
16 Dec
23 Jan
29 Dec
SUPPLEMENTS
Tests show that a magazine supplement produces up to ten times higher response
frequency than unaddressed direct mail. Your supplement can furthermore have
almost any appearance you want, and reach an affluent target group at a very low
contact cost. There are a large number of tried and tested types of supplements
and activities from which to choose:
•Fixed: stapled or glued on advertisement and as sample.
•Loose: max. format 208 x 278 mm, min. 105 x 148 mm.
•Selected: full year subscribers, postcode, age.
•Enclosed in plastic: with activity letter selected for, for example, retailers.
•Co-produced: 4-32 pages, material high-resolution pdfs, 208 x 278 mm bleed.
PRICES SUPPLEMENTS
WEIGHT IN GRAMS
FULL ISSUE SEK/UNIT
< 20 g 1:05 21–35 g 1:20 36–49 g 1:35 > 50 g SHARED ISSUE SEK/UNIT
1:30
1:45
1:60
ask for quotation
Co-produced supplements (on the magazine’s paper)
NUMBER OF PAGES 8-page 12-page
16-page
PRICE
SEK 215 000
SEK 265 000
SEK 315 000
TECHNICAL SPECIFICATION
QUICK MATERIAL GUIDE
CREATIVE SOLUTIONS
You might want to do something out of the ordinary to become even more visible. In that case we have lots of
creative solutions. Contact your sales representative to find out more. Information is also available at
www.egmontpublishing.se
Material ready for printing
All prepared advertising material that is
sent in to the magazine must be ready and
checked for printing. To be supplied in
PDF format.
PRODUCTION OF ADVERTISEMENTS
We can assist with production of simple advertisements.
Advertising material that we receive for production can be sent in the following file formats: PDF, EPS, TIFF, JPG.
All picture material should be 300 dpi for the best possible quality.
Price: 245 SEK per every started period of 15 minutes.
The final cost for production of advertisements will be specified on your Advertising invoice.
5 mm bleed
Advertising material should be submitted as
a PDF ready for printing with a 5 mm bleed.
DELIVERY OF ADVERTISING MATERIAL
Delivery address: trafficannons@egmont.se
Name the material: format/customer/product/ Magazine/year/issue
E.g. 1/1_customer_product_IK1603
Address: Egmont Publishing, Annonshantering, 169 91 Solna
CMYK
All pictures must be defined in CMYK. Spot
colours (PANTONE) are to be converted to
CMYK.
CANCELLATION RULES
For cancellation later than 14 days before the copy date given in the price list, a booking fee of 50%
300 dpi
All pictures in the advertisement must have
a minimum resolution of 300 dpi.
ICC-profiles for print can be downloaded at
www.egmontpublishing.se
of the value of the space booked will be charged. If cancellation takes place later than one week before
the copy date, we reserve the right to invoice the agreed advertising rate.
CONTACTS
To book advertising: sales department, switchboard: +46 (0)8-692 01 00
www.egmontpublishing.se
Se alla titlar på www.egmontpublishing.se
Questions concerning advertising material:
trafficannons@egmont.se, switchboard: +46 (0)8-692 01 00 Annonshantering
FORMATS & PRICES WEB 2016
BANNER PACKAGES
SMALL
MEDIUM
LARGE
CPM 160 SEK
CPM 200 SEK
CPM 240 SEK
Panorama
980 x 240
980 x 300
980 x 360
Mobil
320 x 240
320 x 320
320 x 480
Newsletter
600 x 150
600 x 300
600 x 450
STAND-ALONE FORMATS
Newsletter
600 x 300
1 SEK/each
Panorama 980 x 240
320 x 240
Mobil
Price
CPM 200 SEK
CPM 200 SEK
980 x 300
320 x 320
Price
CPM 250 SEK
CPM 250 SEK
980 x 360
320 x 480
Price
CPM 300 SEK
CPM 300 SEK
Number of recipients: 26 000
CREATIVE FORMATS
Wallpaper
Wallpaper
Add one of our creative formats for extra impact.
Contact your sales contact for more information.
Takeover
Special format
CPM 300 SEK
Format 650 x 650
CPM 350 SEK
TECHNICAL SPECIFICATIONS
ADVERTISING MATERIAL
DELIVERY OF AD MATERIAL
Ad material should be sent according to the technical specifications as given. See quick guide.
Ad material should be sent to:
Email address: webbannons@egmont.se
ADVERTISMENT PRODUCTION
RULES FOR CANCELLATION:
We can help with ad production of flash adverts. Contact your
salesperson for prices. Ad material we receive for production
can be sent in the following formats: EPS, TIFF, JPG. Photo
material should be at least 72 dpi for best quality.
Cancellations later than 14 days before the material day (as given
in the price list) will be charged a fee of 50% of the ad space value.
Cancellations later than one week before material day will be
charged the full amount.
MATERIAL GUIDE
65 KB
Flash banner
The material should be delivered as Flash, gif or jpg.
Max. size 65kb.
Please include the link (URL) the material should be linked to.
Other delivery is according to agreement. Material
should be delivered a minimum of three working days
before the campaign start date for testing purposes. If
adjustments must be made by Egmont Publishing the
material should be sent sooner.
Se alla titlar på www.egmontpublishing.se
For more information see material specifications at
www.egmontpublishing.se