the finalists - Apartment Association of Metro Denver

Transcription

the finalists - Apartment Association of Metro Denver
Trends
A PA R T M E N T
SEPTEMBER 2011
THE FINALISTS
FRIDAY
11.11.11
NOVEMBER 11, 2011
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A PA R T M E N T
THE OFFICIAL PUBLICATION OF THE
APARTMENT ASSOCIATION OF
METRO DENVER
September 2011 • Volume 24 Number 9
PUBLISHER
Mark Williams
mwilliams@aamdhq.org
DESIGN, PRODUCTION, SALES & ADVERTISING
CONTENTS
5
10
21
23
25
27
From the President
AAMD’s Fall About Chili and a Tribute
Tributes 2011
Announcing the Finalists, Spotlighting the Sponsors
Ask the Lawyer
Dealing with Hail Damage to Your Property
Resident Retention
Surprise can be the Best Resident Retention Program
Economy
Politically Bankrupt: Focus off Politician’s Careers is Best
Photo Album
2011 Golf Tournament
Christopher Dean
cdean@aamdhq.org
CONTRIBUTING EDITOR
Julie Evans-Schmitt
julie@aamdhq.org
COMMUNICATIONS COMMITTEE CHAIRS
Lorinda Bodman & Brandon Hegland
CONTRIBUTORS
Lynett Brockman, Ron Goetz, Wendy Jenkins, Erin Kristofco,
Carol Levey, Jeff Thredgold, Brent Williams, Meredith Wright
ADVERTISING
Upcoming
Departments
4 Chili Cookoff
7Apartment All Stars
7Calendar
8Education
16Tributes
24PowerLunch
3
6
9
26
30
32 32 Please contact Christopher Dean or Julie Evans-Schmitt
at 303.329.3300 for more information about advertising
in Trends. Deadline for contracts and artwork are the first
Monday of the month prior to publication.
Article Submission
Trends will consider printing any article written by an
AAMD member that applies to the Denver multi-family
industry, is 500-1200 words, does not promote any single
company or product. AAMD reserves the right to edit any
article without notification. Due to space, not all articles
submitted will be printed.
Printing: Siler Printing, Denver, CO
Apartment Trends (USPS 018-233) is published 11 times a year (monthly except for the
combined November/December issue) by The Apartment Association of Metro Denver,
3773 Cherry Creek North Drive, Suite 1001, Denver, CO 80209. Periodicals Postage
Paid at Denver, CO. POSTMASTER: Send address changes to Apartment Trends c/o The
Apartment Association of Metro Denver, 3773 Cherry Creek North Drive, Suite 1001,
Denver, CO 80209. Subscription included in membership dues. Apartment Trends is
published as a service to its members and all segments of the apartment industry by
The Apartment Association of Metro Denver. Any reproduction or copying in whole or
in part, without permission, is prohibited. Articles and events herein do not necessarily
have the endorsement of AAMD but may be presented to give readers a diversity of
views and activity updates. 3773 Cherry Creek North Drive, Suite 1001, Denver, CO
80209, Phone (303) 329-3300, Fax (303) 329-0403, E-mail: info@aamdhq.org, Web:
www.aamdhq.org. AAMD is a tax-exempt professional trade association representing
the multifamily housing industry in the metropolitan Denver area. AAMD is affiliated
with The Colorado Apartment Association (www.caahq.org) and The National Apartment
Association (www.naahq.org).
www.aamdhq.org
Leadership
Eye on the Industry
Miss Management
In Memorium
AIMS Update
Advertising Directory
New Members
Contact
Mailing Address:
3773 Cherry Creek North Drive
Suite 1001
Denver, CO 80209
Phone: 303.329.3300
Fax: 303.329.0403
Member Website:
www.aamdhq.org
Facebook
www.facebook.com/aamdhq
248 Fans
Executive Vice President: Mark Williams, mwilliams@aamdhq.org
Vice Pres. of Government Affairs: Nancy Burke, nancy@aamdhq.org
Vice Pres. of Member Services: Julie Evans Schmitt, julie@aamdhq.org
Vice Pres. of Events & Education: Betty Knecht, betty@aamdhq.org
Accounting Manager: Earlease Alexander, ealexander@aamdhq.org
Communication & Marketing Mgr: Christopher Dean, cdean@aamdhq.org
Government Affairs Admin
Tatianna Gruen, tgruen@aamdhq.org
Manager of Education Services: Wendy Jenkins, wjenkins@aamdhq.org
TWITTER
www.twitter.com/aamdhq
91 Followers
LINKEDIN
www.linkedin.com/groups?gid=875627
223 Members
SEPTEMBER 2011 • TRENDS | 1
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Electronics
LEADERSHIP
Meredith Wright
Echelon Property Group
President
Parke Pettegrew
Carmel Partners
Secretary
Rocky Sundling
Camden Property Trust
President - Elect
Mark Tschetter
Tschetter Hamrick Sulzer
Supplier At Large
Deanie Kennedy
Don Werner
IPM Colorado
Vice President
Cherie Shaw
Greystar Real Estate Partners
Past President
Metrex Property Group
Treasurer
Mark Williams
Apartment Association Metro Denver
Executive Vice President
2011-2012 board of directors
President: President - Elect: Vice President: Treasurer: Secretary: Supplier At Large: Past President: Executive Vice President: Owner Director:
Owner Director:
Owner Director:
Supplier Director:
Supplier Director:
JLAC President: JLAC Pres. Elect: Education President: Education Pres. Elect: Networking President: Networking Pres.-Elect: Suppliers Council President: Suppliers Council Pres-Elect: IROC President: IROC Pres-Elect: NAA Region VIII VP:
CAA President:
Meredith Wright, Echelon Property Group
Rocky Sundling, Camden Property Trust
Deanie Kennedy, IPM Colorado
Don Werner, Metrex Property Group
Parke Pettegrew, Carmel Partners
Mark Tschetter, Tschetter Hamrick Sulzer
Cherie Shaw, Greystar Real Estate Partners
Mark Williams, AAMD
Heather Campbell, Riverstone Residential
Gayle Gahagan, The Griffis Group Residential
Peggy Panzer, Orion Real Estate
Megan Dyk, Apartment Book
Lyn Jacobs, Arbor Carpet
Brandon Rich, Greystar Real Estate Partners
Mike Papantonakis, Nina Investments
Garrett Faillaci
Lillian Mumford, ConAm Colorado
Joel Sandoval, Valet Waste
Joni Gambrell, Corum Real Estate
Jon Butters, Arbor Carpet
Jessica Jacobsen, Redi Carpet
DJ Longo, Terra Firma Investment Group
Jason Busboom, Busboom Group
Rex Gambrell, The Griffis Group Residential
Jennifer Nessett, Sares-Regis Group
2011-2012 committee chairs
Alliance Chair: Alliance Vice:
Ambassadors Chair:
Ambassadors Vice: Chili Cookoff Chair: Chili Cookoff Vice: Chili Cookoff Host: Communications Chair: Communications Vice: Charity Auction Chair: Economic Conference Chair: Economic Conference Vice: Economic Conference Vice: Finance Committee Chair: Finance Committee Vice: Golf Tournament Chair: Golf Tournament Vice: June Awards Chair: Maintenance Olympics Chair: Maintenance Olympics Vice: Maintenance Olympics Vice: Membership Chair: Membership Vice:
Membership Vice: Public Relations Chair: Public Relations Vice: Spring Clean Chair: Spring Clean Vice: Trade Show Chair: Trade Show Vice: Trade Show Vice: Tributes Chair:
Tributes Vice Chair:
Tributes Honorary Chair:
www.aamdhq.org
Mike Zoellner, RedPeak Properties
Terry Simone, Unique Properties
Vickie Breaux-Michaud, Career Strategies
Todd Bowen, Legacy Partners
Chip Kabrud, Mac-Gray
Sharon Kraft, Baron Properties
Amie Harmon, RediCarpet
Lorinda Bodman, For Rent Media Solutions
Brandon Hegland, RenterReviewed.com
Mary Wessler, ConAm Colorado
Rocky Sundling, Camden Property Trust
Mark Tschetter, Tschetter Hamrick Sulzer
Janelle French, Fairfield Residential
Don Werner, Metrex Property Group
Rocky Sundling, Camden Property Trust
Lyn Jacobs, Arbor Carpet
Marcia Armstrong, RedPeak Properties
Cherie Shaw, Greystar Real Estate Partners
Ed Schell, HD Supply
Jason Allen, Carmel Partners
Mike Colton, Brown Brothers
Megan Dyk, Apartment Book
Andrew Gibbs, Peliton Insurance
Jessica Anderson, BRE Properties
Mike Gosline, Metrex Property Group
Karen Gladney, POWER Leasing
Wayne Baker, Shaker Painting
Stacy Valentine, Equity Residential
Christina Steeg, Simpson Property Group
Tina Christensen, ABC Apartment Solutions
Kristina McDonald, BluSky Restoration
Gayle Gahagan, The Griffis Group Residential
Karen Gladney, POWER Leasing & Consulting
Foy Bailey, Community Interiors
SEPTEMBER 2011 • TRENDS | 3
2011
CHILI
OCTOBER 15, 2011
11am - 3PM
REDI CARPET
ACE
14800 E. 35TH PL
SUITE 100
AURORA, co
presented by
4 | TRENDS • SEPTEMBER 2011
$10/person
$20/family
3 kids
2 adults + up to
www.aamdhq.org
FROM THE
PRESIDENT
AAMD’s Fall, All About Chili and a Tribute
by Meredith Wright
Echelon Property Group
A
s summer comes to a close our membership
experiences both a sigh of relief to see the
crazy months wind down as well as sheds
a small tear to see yet another too-short season
come to an end. The majority of Owner members
are jumping into Budget preparation and our
Supplier members are scrambling to assist with
the preparation associated with those budgets. As
evidenced at the recent Economic Conference, all
outlooks associated with our industry appear very
favorable. The fundamentals for Denver including
limited development, low vacancy rates, increasing
demand and affordable rents create a perfect storm
for our Industry. We’ve certainly earned it. Seeing
the end to 8 years of declining performance just in
time to experience the 2008 economic meltdown
made many of us reconsider the intelligence of our
career choices. Thankfully, we’re about to put the
last decade behind us and move on to greater things.
Speaking of greater things, Tributes 2011 quickly
approaches and with a record 542 nominations,
we are certain to have an incredible celebration of
the best of the best! This month’s issue highlights
the finalists in each award category as determined
by the independent panel of judges from across all
industries.
Tributes 2011 will follow-up the amazing evening three years ago. (Photo by Victor Sanchez)
Personal interviews and site visits will be conducted in September
by the same judging panel. The judges this year hold positions such
as CEO, Vice President and Director within industries of Banking,
Hospitality, Marketing and Technology. Please be sure to contact
Betty Knecht to reserve both your tables and your sponsorships for this
incredible event. Everyone will be there… make sure you are one
of them! I’d like to personally thank Foy Bailey and the Community
Interiors team for their continued support and generous financial
commitment to this very special event.
Before we distribute Tribute statuettes, however, the much coveted
Chili champions must be crowned! The addition of Best Awards for
both a red and a green chili mixes up the competition and brings
more and more chefs into the mix! Plan your booths now and fire up
those internal competitions! For those of you who do more damage
than good in the kitchen, don’t forget the “Most Creative” category.
Bring the kids to enjoy a family-friendly atmosphere at the Chili
Cookoff on Saturday, October 15! (2010 Photo by Victor Sanchez)
Cheers to successful budget survival, topped off with some chili
and a Tribute! Good luck everyone!
www.aamdhq.org
SEPTEMBER 2011 • TRENDS | 5
EYE ON THE
INDUSTRY
Two Colorado landlord law firms merge
by Lynett Brockman
Lynett Brockman & Associates
T
wo of the top landlord law firms in Colorado have merged.
AndrewHamrick, LLC has merged with Hopkins Tschetter Sulzer, PC. to
become Tschetter Hamrick Sulzer, PC. The strategic merger is designed
to expand the range of services and maintain a “client first” philosophy focused
on high quality value-added services.
Mark Tschetter, Drew
Hamrick and Vic Sulzer are
all contributors to Trends
magazine and have taught
classes for the AAMD
Education program for
many years. Most recently,
Drew completed work on
the Colorado Apartment
Association’s recently
launched online lease center.
The group will office at
3600 South Yosemite Street,
Suite 828, Denver.
Movers & Shakers
Capital Real Estate, LLC has announced
the addition of Amie Robertshaw to their
growing CRE team as Associate Asset
Manager. Managing Director Dan Levin
said that Amie brings a strong background
in multi-family property management and
great passion for excellence.
Arbor Contract Carpet
is growing nationally
and there are promotions
included!! Lyn Jacobs
who is now Arbor’s Vice
President of Sales, and
Matt Gilbreth is Arbor’s
new President. Both Lyn and Matt will continue to be
based in Denver as they happily facilitate the company’s
growth across the country.
Redpeak goes “Over the Edge”
Several issues ago, we reported that Joanna Pulido (right) and RedPeak
Properties was partnering with the Cancer League of Colorado to raise money
for cancer research. Participants in the fundraiser, including RedPeak Principal
Mark Windhager (below) rapelled off 1600 Glenarm’s top floor- over 350 feet!
The team raised over $250,000!
6 | TRENDS • SEPTEMBER 2011
www.aamdhq.org
A PA R T M E N T
ALL STARS
FEBRUARY 16, 2012 • 9AM-NOON
Save the Date
Mark your
Calendars
Mobile Devices
Wednesday, September 21
Wednesday, October 19
PowerLunch
PowerLunch
Saturday, October 15
Friday, November 11
Chili Cook-Off
Tributes 2011
www.aamdhq.org
SEPTEMBER 2011 • TRENDS | 7
EDUCATION
Certified Apartment Manager
As a manager of a multi-million dollar real estate investment
you know that the market value of your property is essential to the company’s bottom line. You directly impact that
bottom line, and becoming a Certified Apartment Manager
(CAM) can help you increase your own success and earning
potential, as well as that of your property.
Cost: $795.00 (See Web for Early Registration Discounts Available)
Who Should Attend: Current and future Property Managers.
Certified Apartment Supplier
As a supplier to the multifamily housing industry, knowing
what your customers experience day-to-day can help
you better service their business. Take four (3 required, 1
elected) of the modules along side the CAM students and
become a Certified Apartment Supplier.
Cost: $495.00 (Early Registration Discounts Available)
Who Should Attend: Suppliers wanting to know more
about their customers business practices.
BEGINS September 19
Mondays & Wednesdays • 4:00 - 7:00pm
Modules (module order subject to change):
• Orientation & Community Analysis
• Resident Issues (CAS requirement)
• Property Maintenance
• Fair Housing
• Legal Responsibilities (CAS requirement)
• Risk Management
• Human Resources
• Marketing
• Financial Management (CAS requirement)
Certified Apartment Portfolio
Supervisor
Take the next step in your professional development and
become a certified success by earning your Certified Apartment Portfolio Supervisor (CAPS) designation. NAAEI’s CAPS
program is an in-depth review of property management principles and techniques as used by the professional supervisor.
Cost: $1195.00 ( See Web for Early Registration Discounts)
Who Should Attend: Multi-site Managers, Supervisors &
Owners.
BEGINS november 18
3rd Friday of Each Month• 8:30am - 5:00pm
CAPS training covers (module order subject to change):
• Legal Responsibilities and Risk Management
• Financial Management
• Property Performance Management
• Property Evaluation and Due Diligence
• Effective Leadership Analysis
8 | TRENDS • SEPTEMBER 2011
The ABC’s of NOI
September 27 • 9am - Noon
Cost: $55
Instructors:
Garrett Faillaci & Lena Levasseur
GPR – VAC = EGI
+ OI = GOI
– OE = NOI
If you don’t know what this
means, you should attend this
course!
This new class offering from the AAMD
Education Advisory Council will show
students the front and back-office
perspective of NOI - the Net Operating
Income - so everyone on the team
understands their role and impact on the
success of a community as it relates to
financial performance.
In this class students will learn the NOI
equation and be given specific examples of
how each position impacts NOI such as:
• Maintenance completing a make ready
one day early - what does an extra day
of rent mean to the bottom line; or
• How small changes to rent or fees can
affect NOI - increasing rent by $2 can
pay for a golf cart for the community.
• What you can do to impact the bottom
line.
Leave class knowing how to “own” your
piece of the NOI pie.
Who Should Attend:
Property Owners and Managers, Leasing,
Maintenance Supervisors
EDUCATION REGISTRATION:
Register online at www.aamdhq.org or
call Wendy at 303.329.3300.
LOCATION:
AAMD Education Center (3773 Cherry
Creek North Drive, Suite 1001, Denver)
unless otherwise noted.
ONLINE CLASSES AVAILABLE AT
WWW.AAMDHQ.ORG.
www.aamdhq.org
MISS
MANAGEMENT
Requesting Photo I.D.’s
from prospective renters
by Carol Levey
Levey Enterprises
I
just hired a new leasing specialist and asked him to blind shop
several communities in the neighborhood. He returned from this
experience indicating that he wasn’t asked for government issued
photo I.D. in order to tour. Now he is questioning our company
policy as to whether we need to be asking for proof of identity since
it is an inconvenience and apparently discontinued by others. Has
this industry practice been discontinued?
No. I blind shop communities around the country and have
experienced some inconsistency when being asked for government
issued photo ID. It appears that apartment communities that are being
pressured to get more leases are taking it upon themselves to alter their
company’s policy.
I have also experienced that when asked I have been able to bluff
and get special consideration. These actions are an inconsistent
application of their company’s policy and are exposing themselves
and others to fair housing liability. As serious as this exposure is it is far
more important that you provide for the personal safety of your onsite
team. This is the #1 reason you should take steps to ensure that this
policy is followed without exception.
You certainly have the right to require this simple method of
precaution when someone arrives at your property and expects a tour. It
should be standard operating policy at your community and you should
declare that it is normally standard at other communities as well. If a
potential renter indicates otherwise ask for specifics and follow up with
the person and/or company responsible for managing that property.
Report what a customer has indicated to you and question whether
their policy has changed in this regard. I’m confident that this feedback
will be a welcome wakeup call for another professional in the market.
You would want the same heads-up if the roles were reversed.
www.aamdhq.org
SEPTEMBER 2011 • TRENDS | 9
THE
FINALISTS
INDIVIDUAL EXCELLENCE
Levi Abeyta
Palomino Park Resort, Legacy Partners
Most Outstanding Maintenance Technician
Chelsea Adamchak
Fox Crossing, Legacy Partners
Most Outstanding Rookie to the Industry
Carly Allen
The Villas At Homestead, Carmel Partners
Most Outstanding Community Manager
Jason Allen
Carmel Partners
Most Outstanding Regional Maintenance Director
Mike Anderson
Pinnacle At Mountain Gate, BRE Properties
Most Outstanding Maintenance Technician
Alex Aragonez
Gateway Park Apartments, Griffis Group
Most Outstanding Maintenance Technician
Shirley Arnold
Camden Interlocken, Camden Property Trust
Most Outstanding Assistant Manager
Rina Ashley
Riverstone Residential Group
Most Outstanding Office Support Staff
Alex Averalo
Glendale Pod, Carmel Partners
Most Outstanding Grounds Personnel
Stacey Baldwin
Hans Nielsen Inc
Most Outstanding Regional Manager
Kiely Barrett
Circle At Sunset, Legacy Partners
Most Outstanding Assistant Manager
10 | TRENDS • SEPTEMBER 2011
David Bellamy
Reserve At Thornton, Greystar Real Estate
Most Outstanding Leasing or Sales Associate
Annelyse Bennett
Westlake Greens, Legacy Partners
Most Outstanding Assistant Manager
George Bernath
Forum Real Estate Group
Most Outstanding Regional Maintenance Director
Linda Berry
Cherrywood Village / Ranchstone,
Greystar Real Estate Partners
Most Outstanding Leasing or Sales Associate
Jessica Besenhofer
Portola At Southglenn, Alberta Development
Most Outstanding Leasing or Sales Associate
Portia Blake
Palomino Park Resort, Legacy Partners
Most Outstanding Assistant Manager
Todd Bowen
Legacy Partners,
Most Outstanding Regional Maintenance Director
Troy Boyd
ConAm Colorado
Most Outstanding Regional Maintenance Director
Ann Brewer-Kronberg
Carriage Place, Simpson Property Group
Most Outstanding Community Manager
Stephanie Brooks
Apartment Management Consultants
Most Outstanding Regional Manager
Michael Brophy
Peakview At T-Bone Ranch
Echelon Property Group
Most Outstanding Rookie to the Industry
www.aamdhq.org
Thomas Brown
Susan Elliott
Joe Gonzalez
Daniel Brunson
Shannon Encelewski
Yvonne Green
Cara Brzezicki
Garrett Faillaci
Toscana, Echelon Property Group
Most Outstanding Maintenance Supervisor
Westlake Greens, Legacy Partners
Most Outstanding Maintenance Technician
ConAm Colorado
Most Outstanding Training Professional
Traci Burke
Carmel Partners
Most Outstanding Regional Manager
Melody Butcher
Premier Lofts, Corum Real Estate Group
Most Outstanding Assistant Manager
C.C. Clemons
Palomino Park Resort, Legacy Partners
Most Outstanding Maintenance Supervisor
Kendra Cliggett
Carriage Place, Simpson Property Group
Most Outstanding Assistant Manager
Joe Costa
Corum Real Estate Group
Most Outstanding Regional Maintenance Director
Jeff Crankshaw
Camden Pinnacle, Camden Property Trust
Most Outstanding Maintenance Supervisor
Lauren Cross
Palomino Park Resort, Legacy Partners
Most Outstanding Rookie to the Industry
Liz Culibrk
Fairfield Residential
Most Outstanding Executive
Cherry Dao
Regatta, Carmel Partners
Most Outstanding Assistant Manager
Elizabeth Dapper
Riverstone Residential Group
Most Outstanding Executive
Christie Delaney
Crest At Lone Tree, Greystar Real Estate Partners
Most Outstanding Community Manager
Gabe Deleon
Spyglass Hill, Carmel Partners
Most Outstanding Community Manager
Treanna Dennis
Two Nine North, Forum Real Estate Group
Most Outstanding Leasing or Sales Associate
Carlene DesJardin
AIMCO
Most Outstanding Regional Manager
Tracey Dodson
Holland Residential
Most Outstanding Executive
www.aamdhq.org
Grand Quincy Commons, Grand Peaks
Most Outstanding Community Manager
Terracin Apartments, Griffis Group Residential
Most Outstanding Assistant Manager
RedPeak Properties
Most Outstanding Training Professional
Patrick Faulks
Greystar Real Estate Partners
Most Outstanding Regional Manager
Anissa Faus
Fairfield Residential
Most Outstanding Training Professional
Katie Flood
The Horizons At Rock Creek
Simpson Property Group
Most Outstanding Leasing or Sales Associate
Kat Flowers
The Seasons Of Cherry Creek, RedPeak
Most Outstanding Maintenance Supervisor
Cherrywood Village / Ranchstone
Greystar Real Estate Partners
Most Outstanding Community Manager
Laura Greenlow
Casa Dorada / Martinez Park / Nettie Moore
Echelon Property Group
Most Outstanding Housekeeper
Mark Gutierrez
Skyline, Holland Residential
Most Outstanding Maintenance Supervisor
Heather Harding
Crestone Apartments, Legacy Partners
Most Outstanding Leasing or Sales Associate
Heather Harding
Crestone Apartments, Legacy Partners
Most Outstanding Rookie to the Industry
The Vintage At Hyland Hills
Legacy Partners
Most Outstanding Community Manager
Jeff Harmon
Felicia Ford
Robert Haynie
Theresa Foss
Maria Hernandez
Sonoma At Saddle Rock, AMC
Most Outstanding Leasing or Sales Associate
Apartment Management Consultants
Most Outstanding Executive
Pam Frankenreiter
Legacy Partners
Most Outstanding Regional Manager
Janelle French
Fairfield Residential
Most Outstanding Regional Manager
Mario Funes
Camden Lakeway, Camden Property Trust
Most Outstanding Leasing or Sales Associate
Jason Fuqua
Tamarac Village Apartments, AIMCO
Most Outstanding Maintenance Technician
Rex Gambrell
Griffis Group Residential
Most Outstanding Executive
Tyler Gatlin
Talavera, Fairfield Residential
Most Outstanding Leasing or Sales Associate
Amy Gillaspie
Westlake Greens, Legacy Partners
Most Outstanding Leasing or Sales Associate
Emily Glander
Aspen Park, Riverstone Residential Group
Most Outstanding Assistant Manager
Jessica Gonzales
Casa Dorada / Martinez Park / Nettie Moore
Echelon Property Group
Most Outstanding Assistant Manager
Fairfield Residential
Most Outstanding Regional Maintenance Director
The Breakers Resort, AMC
Most Outstanding Grounds Personnel
The Vintage At Hyland Hills
Legacy Partners
Most Outstanding Housekeeper
Jada Hill
Vistas At Saddle Rock, AMC
Most Outstanding Community Manager
Kristy Hill
Terracina Apartments, Griffis Group Residential
Most Outstanding Leasing or Sales Associate
Ellie Hockstead
Gallup House/Chateau Shepperd
Baron Properties
Most Outstanding Community Manager
Nancy Holm
Meadows At Meridian,
Simpson Property Group
Most Outstanding Housekeeper
Judy Houchins
Legacy Partners
Most Outstanding Regional Manager
Pat Hutchison
Legacy Partners
Most Outstanding Executive
Diego Ibanez
Ballantyne, Fairfield Residential
Most Outstanding Housekeeper
Angela Jackson
Legacy Partners
Most Outstanding Marketing Professional
SEPTEMBER 2011 • TRENDS | 11
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12 | TRENDS • SEPTEMBER 2011
www.aamdhq.org
Kimberly Jackson
Susan Maxwell
Travis Jackson
Lynn McCarty
Marcus James
Jason McDonald
The Geneva & Cherrywood On 7th Avenue
Hans Nielsen Inc
Most Outstanding Rookie to the Industry
Stacey Jameson
Fairfield Residential
Most Outstanding Office Support Staff
Michelle Janis
Alta Aspen Grove
Greystar Real Estate Partners
Most Outstanding Assistant Manager
Amber Keaton
Meadow Creek, AIMCO
Most Outstanding Community Manager
Kathy Kolbu
ConAm Colorado
Most Outstanding Regional Manager
Shay Kraft
Hughes Station, Echelon Property Group
Most Outstanding Community Manager
Josh Lacey
Sienna At Cherry Creek, Holland Residential
Most Outstanding Maintenance Supervisor
Amber Laforce
Red Hawk Ranch, Greystar Real Estate Partners
Most Outstanding Housekeeper
Mary Linder
Apartment Management Consultants
Most Outstanding Regional Manager
Christy Lindstrom
Baron Properties
Most Outstanding Office Support Staff
Randy Lloyd
Circle At Sunset, Legacy Partners
Most Outstanding Maintenance Supervisor
Brian Logsdon
AMLI At Westcliff, AMLI Residential
Most Outstanding Grounds Personnel
Dee Lopez
Madison Park, Simpson Property Group
Most Outstanding Assistant Manager
Jim Macias
AIMCO
Most Outstanding Regional Maintenance Director
Aaron Marr
Legacy Partners
Most Outstanding Office Support Staff
Eric Mation
6515 Union, Fairfield Residential
Most Outstanding Maintenance Technician
www.aamdhq.org
Holland Residential
Most Outstanding Regional Manager
The Breakers Resort, AMC
Most Outstanding Community Manager
Francisco Mendoza
Gateway Park Apartments, Griffis Group
Most Outstanding Grounds Personnel
Shay Meza
Fox Crossing, Legacy Partners
Most Outstanding Community Manager
Kendra Miller
AIMCO
Most Outstanding Executive
Taylor Mitchell
Greystar Real Estate Partners
Most Outstanding Regional Manager
Amy Moore
Mercy Housing Management Group
Most Outstanding Regional Manager
Michael Moore
Champions Park, Archstone
Most Outstanding Maintenance Technician
Lillian Mumford
ConAm Colorado
Most Outstanding Marketing Professional
MEMORABLE...
Camden Denver West, Camden Property Trust
Most Outstanding Maintenance Supervisor
Zocalo Community Management
Most Outstanding Executive
Make your spaces
Sommerset Gardens, AMC
Most Outstanding Assistant Manager
Jennifer Nessett
Sares-Regis Group
Most Outstanding Executive
Ronald Norris
Downtown Belmar, Greystar Real Estate Partners
Most Outstanding Maintenance Technician
Andrew Nuchraska
Cypress Point, Carmel Partners
Most Outstanding Maintenance Supervisor
Stephanie Pacelko
ConAm Colorado
Most Outstanding Office Support Staff
Peggy Panzer
Orion Real Estate Services
Most Outstanding Executive
Alicia Parfrey-Minjarez
Greystar Real Estate Partners
Most Outstanding Training Professional
Myron Pegues
Enclave At Belleview Station, Griffis Group
Most Outstanding Grounds Personnel
Brandie Pharr
Circle At Sunset, Legacy Partners
Most Outstanding Rookie to the Industry
Interior Design
at It’s Best
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TRIBUTES 2011 SPONSOR
SEPTEMBER 2011 • TRENDS | 13
Jami Pichot
Joseph Saunders
Robbin Trautman
Jaymee Pulley
Kathy Schmoutz
Maria Tripodi
Adriana Quintana
Sue Schwartz
Laura Trued
Lannon Quintana
Stefanie Serda
Greg Tyndall
Jose Rangel
Paul Sherlock
Ron Vanheel
Christopher Reed
Vikki Sherman
Shaun Vanvelkinburgh
Marcia Reffel
Ryan Sims
John Vukelich
Javier Renteria
Jesse Slaven
Steven Walz
Gateway Park, Griffis Group Residential
Most Outstanding Community Manager
City Gate, Sares-Regis Group
Most Outstanding Leasing or Sales Associate
Prana Apartment Homes, ConAm Colorado
Most Outstanding Housekeeper
Palomino Park Resort, Legacy Partners
Most Outstanding Maintenance Supervisor
Cottonwood Creek, RedPeak Properties
Most Outstanding Maintenance Technician
Mercy Housing Management Group
Most Outstanding Executive
Enclave At Belleview Station, Griffis Group
Most Outstanding Leasing or Sales Associate
The Seasons Of Cherry Creek, RedPeak
Most Outstanding Maintenance Technician
Brandon Rich
Greystar Real Estate Partners
Most Outstanding Executive
Jennifer Rinow
Griffis Group Residential
Most Outstanding Regional Manager
Christopher Roberts
City Gate, Sares-Regis Group
Most Outstanding Maintenance Technician
Ryan Roberts
Carmel Partners
Most Outstanding Office Support Staff
Lance Rogers
Camden Lakeway, Camden Property Trust
Most Outstanding Maintenance Technician
Jeffrey Rowland
The Breakers Resort, AMC
Most Outstanding Leasing or Sales Associate
Heather Russell
Echelon Property Group
Most Outstanding Regional Manager
Legacy Partners
Most Outstanding Office Support Staff
The Vintage At Hyland Hills, Legacy Partners
Most Outstanding Assistant Manager
Greystar Real Estate Partners
Most Outstanding Regional Manager
Crestone Apartments, Legacy Partners
Most Outstanding Maintenance Supervisor
Fairield Residential
Most Outstanding Marketing Professional
Sienna At Cherry Creek, Holland Residential
Most Outstanding Rookie to the Industry
Gateway Park Apartments/Bristol Village
Griffis Group Residential
Most Outstanding Maintenance Supervisor
Baltazar Solis
The Seasons Of Cherry Creek, RedPeak
Most Outstanding Housekeeper
Tiffany Stanley
Camden Interlocken, Camden Property Trust
Most Outstanding Community Manager
Shaun Stansall
The Seasons Of Cherry Creek, RedPeak
Most Outstanding Maintenance Technician
Kim Steahl
Waterfront, Carmel Partners
Most Outstanding Community Manager
Sydney Strain
Osage 100, Legacy Partners
Most Outstanding Leasing or Sales Associate
Rocky Sundling
Camden Property Trust
Most Outstanding Regional Manager
Camden Highlands Ridge
Camden Property Trust
Most Outstanding Assistant Manager
Jennifer Taylor
Sysanga Saignaphone
Sabrina Taylor
Debbie Salankey
Heidi Teter
Heather Salazar
David Thomas
The Seasons Of Cherry Creek, RedPeak
Most Outstanding Leasing or Sales Associate
Alexan Broadway Station, Greystar Real Estate
Most Outstanding Housekeeper
Greystar Real Estate Partners
Most Outstanding Regional Manager
14 | TRENDS • SEPTEMBER 2011
Bridge Square, Greystar Real Estate Partners
Most Outstanding Community Manager
The Seasons Of Cherry Creek, RedPeak
Most Outstanding Community Manager
Palomino Park Resort, Legacy Partners
Most Outstanding Community Manager
Prana Apartment Homes, ConAm Colorado
Most Outstanding Maintenance Supervisor
Sandpiper Apartments, Bridge Property Mgmt
Most Outstanding Leasing or Sales Associate
The Seasons Of Cherry Creek, RedPeak
Most Outstanding Leasing or Sales Associate
Holland Residential
Most Outstanding Training Professional
Torrey Pines, Carmel Partners
Most Outstanding Leasing or Sales Associate
Township At Highlands, AIMCO
Most Outstanding Maintenance Supervisor
Parker Hilltop, Echelon Property Group
Most Outstanding Maintenance Supervisor
Tamarac Village Apartments, AIMCO
Most Outstanding Maintenance Supervisor
Presidio, Fairfield Residential
Most Outstanding Assistant Manager
Kristin Watkins
Palomino Park Resort, Legacy Partners
Most Outstanding Assistant Manager
Tara Webber
Premier Lofts, Corum Real Estate Group
Most Outstanding Community Manager
Sarah Weekes
Quail Ridge Apartments, RedPeak Properties
Most Outstanding Assistant Manager
Chris Williams
Winridge, Sares-Regis Group
Most Outstanding Grounds Personnel
Cindy Wilson
Coyote Ranch, Simpson Property Group
Most Outstanding Leasing or Sales Associate
Natalie Wilson
Riverstone Residential Group
Most Outstanding Regional Manager
Eli Wolfgram
Hunters Ridge On Bear Creek, Carmel Partners
Most Outstanding Maintenance Supervisor
Meredith Wright
Echelon Property Group
Most Outstanding Executive
Linda Zacheis
Windsor Court, Orion Real Estate Services
Most Outstanding Community Manager
Michelle Zvitt
Prana Apartment Homes, ConAm Colorado
Most Outstanding Community Manager
www.aamdhq.org
The Apartment Book is America’s fastest growing
publication in the multi-family industry with
magazines in nearly 114 markets across the
U.S. But it is much more than a superior quality
magazine – it’s an integrated marketing-focused
service program for advertisers.
The proprietary prospect-focused on-land and online distribution strategy places more advertising
in more locations, continually “bumping into”
prospective residents wherever they work,
live and play.
platinum sponsor
The Apartment Book’s parent company, Network
Communications Inc, has been the industry
leader in providing social media tools for the
multifamily industry with the ‘Community Sherpa’
program. This offers a great way for communities
to reach their residents and prospective residents
through the use of blogs, facebook and twitter.
The Apartment Book team makes it their business
to understand the advertiser’s business. The team
provides marketing tools and services to create
great advertising and great response as well as a
AF_RealConnect_DenverAA_7.5x4.5.qxd:AFF_5.0 (F) 7/15/11 10:26 AM Page 1 way to measure that response.
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For more information, contact
Terry Fritz, Senior Publisher - Apartment Book Denver
ph: 303.371.8406 or email: tfritz@nci.com
www.aamdhq.org
SEPTEMBER 2011 • TRENDS | 15
owner / community excellence
Archstone
Champions Park
Most Captivating Curb Appeal
AIMCO
Bank And Boston Lofts
AW Southglenn
Best Marketing Collateral Internet Presence and Theme
Portola At Southglenn
Boulder Creek
Most Outstanding Model Home (Built in the 2000’s)
Most Captivating Curb Appeal
Meadow Creek
Most Captivating Clubhouse and Leasing Center (1980’s and Prior)
Tamarac Village
BRE Properties
Pinnacle At The Creek
Most Outstanding Community Team
Most Outstanding Model Home (1980’s and Prior)
The Bluffs At Highlands Ranch
Township At Highlands
Most Outstanding Renovated Community
Most Outstanding Community Team
The Fairways At Raccoon Creek
Most Outstanding Community Team
Most Outstanding Renovated Community
Alliance Residential
Broadstone Cornerstar
Most Captivating Clubhouse and Leasing Center (2000’s)
Most Outstanding Amenity Package
Most Outstanding Model Home (2000’s)
Camden Property Trust
Camden Lakeway
Most Captivating Clubhouse and Leasing Center (1990’s)
Commons Park West
Camden Pinnacle
Most Outstanding Renovated Community
Most Outstanding Community Team
AMLI Residential
Carmel Partners
AMLI At Lowry Estates
Carmel Waterfront
Most Outstanding Model Home (1990’s)
Most Captivating Clubhouse and Leasing Center (1980’s and Prior)
Most Outstanding Model Home (1980’s and Prior)
Apartment Management Consultants
Copper Flats
Best Marketing Collateral Internet Presence and Theme
The Breakers Resort
Renaissance
Most Outstanding Model Home (1990’s)
Most Captivating Clubhouse and Leasing Center (1990’s)
Most Outstanding Amenity Package
Most Outstanding Community Team
Most Captivating Clubhouse and Leasing Center (1990’s)
ConAm Colorado
The Fairways At Lowry
Prana Apartment Homes
Most Outstanding Model Home (Built in the 1980’s and Prior)
The Falls At Lakewood
Most Captivating Clubhouse and Leasing Center (1980’s and Prior)
Vistas At Saddle Rock
Best Marketing Collateral Internet Presence and Theme
Most Captivating Clubhouse and Leasing Center (2000’s)
Most Outstanding Community Team
Tributes Impact Community Grand Award
Most Outstanding Amenity Package
Most Outstanding Community Team
FRIDAY
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NOVEMBER 11, 2011
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16 | TRENDS • SEPTEMBER 2011
www.aamdhq.org
Echelon Property Group
Legacy Partners Residential
Mosaic Apartments
Most Innovative Use Of Technology (Overall)
Parker Hilltop
Most Outstanding Model Home (1990’s)
Most Captivating Curb Appeal
Most Outstanding Community Team
Toscana
Palomino Park Resort
Most Outstanding Renovated Community
Most Outstanding Community Team
Fairfield Residential
Cielo
Most Outstanding Model Home (2000’s)
Talavera
Most Captivating Clubhouse and Leasing Center (2000’s)
Grand Peaks Property Management
Grand View @ Flatirons
Most Outstanding Community Team
Parc Belmar
Most Captivating Clubhouse and Leasing Center (1980’s and Prior)
Greystar Real Estate Partners
Crestone Apartments
Best Marketing Collateral Internet Presence and Theme
Most Captivating Clubhouse and Leasing Center (Built in the 1990’s)
Most Captivating Curb Appeal
Most Outstanding Community Team
The Vintage At Hyland Hills
Most Captivating Curb Appeal
Most Outstanding Model Home (Built in the 1990’s)
Westlake Greens
Most Outstanding Model Home (Built in the 1990’s)
Martin Fein Interests
Miramont At Ridgegate
Most Captivating Clubhouse and Leasing Center (Built in the 2000’s)
Most Outstanding Amenity Package
Most Outstanding Model Home (Built in the 2000’s)
Park Avenue Lofts
Alta Aspen Grove
Most Captivating Clubhouse and Leasing Center (Built in the 2000’s)
Most Outstanding Model Home (Built in the 2000’s)
Bella Terra
Mercy Housing Management Group
Best Marketing Collateral Internet Presence and Theme
Most Outstanding Model Home (2000’s)
Most Captivating Clubhouse and Leasing Center (1980’s and Prior)
Most Outstanding Renovated Community
Creekside At Highlands Ranch
Most Captivating Clubhouse and Leasing Center (1990’s)
Deerfield
Most Outstanding Model Home (1980’s and Prior)
Hearthstone
Most Captivating Clubhouse and Leasing Center (1980’s and Prior)
Mezzo
Most Outstanding Renovated Community
Aromor Apartments
Tributes Impact Community Grand Award
RedPeak Properties
The Seasons Of Cherry Creek
Most Outstanding Community Team
Sares-Regis Group
City Gate
Monte Vista
Most Outstanding Amenity Package
Most Outstanding Community Team
Stratford Station
Most Outstanding Model Home (Built in the 1980’s and Prior)
Most Outstanding Model Home (1990’s)
Most Outstanding Model Home (1980’s and Prior)
Griffis Group Residential
Bristol Village
Most Outstanding Model Home (Built in the 2000’s)
Enclave At Belleview Station
Most Captivating Curb Appeal
Most Outstanding Community Team
Gateway Park Apartments
Best Marketing Collateral Internet Presence and Theme
Most Captivating Curb Appeal
Winridge
Simpson Property Group
The Horizons At Rock Creek
Most Captivating Clubhouse and Leasing Center (Built in the 1990’s)
Most Outstanding Amenity Package
The Sanctuary At Tallyn’s Reach
Most Outstanding Amenity Package
The Pauls Corporation
21 Fitzsimons
Terracina Apartments
Best Marketing Collateral Internet Presence and Theme
Most Outstanding Amenity Package
Most Captivating Clubhouse and Leasing Center (Built in the 2000’s)
Most Captivating Curb Appeal
Most Outstanding Model Home (Built in the 2000’s)
Holland Residential
Zocalo Community Development
Terra Vista At The Park
Most Innovative Use Of Technology (Overall)
Most Outstanding Renovated Community
www.aamdhq.org
SEPTEMBER 2011 • TRENDS | 17
gold sponsor
The Denver-area FASTSIGNS® sign and graphics
centers solve visual communications challenges
– large and small. From the simple…to the simply
impossible™. By leveraging marketing and sign
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helps your business, organization or event achieve you
objectives and makes you look great in the process.
Every Denver FASTSIGNS location provides a full
range of custom sign and graphics solutions. Whether
you need a monument sign, building id signs, window
graphics, attention flags, bootleg signs, banners,
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cards and more, FASTSIGNS provides you with the
knowledge, products and services needed to make
your signage program a success.
There are six Denver FASTSIGNS locations to serve
you. See our ad on page 9 for more information.
gold sponsor
CORT, a Berkshire Hathaway Company, is the world’s
largest provider of rental furniture for both residential
and commercial needs. CORT has partnered with
apartment communities for over 40 years, serving
millions of individuals as well as over 80% of Fortune
500 companies. Along with furniture, we offer
a full line of houseware rentals including linens,
kitchenware and bath items, everything necessary to
make your apartment a home.
And we don’t just help you furnish your apartment; we
can help you find it too. Apartment Search by CORT
is our free online apartment locator which gives access
to millions of available apartment units nationwide.
CORT has over 100 showrooms and clearance centers
across the US with more than 2000 employees who
understand the difficulties and stresses involved with
moving. Our company motto, “wherever you’re
heading, we’ll be there” is CORT’s commitment to
making transitions for your residents as smooth and
pain free as possible.
18 | TRENDS • SEPTEMBER 2011
www.aamdhq.org
Supplier excellence
ABC Apartment Solutions
Keeley Cox, Schultz Industries
Most Outstanding Rookie
National Credit Systems
Most Outstanding Marketing Campaign
Best Use of Technology or Product
Jim Didcot, Standard Interiors
Power Apartment Leasing & Marketing
Megan Dyk, Apartment Book
Most Outstanding Supplier Company
Most Outstanding Supplier Sales Professional
Power Pro
Dan Flanagan, BluSky Restoration
Best Use of Technology or Product
Jack Shapiro- Most Outstanding Professional
Best Use of Technology or Product
Most Outstanding Marketing Campaign
Redi Carpet
Lareina Galvin, Standard Interiors
Best Use of Technology or Product
Most Outstanding Supplier Sales Professional
BluSky Restoration Contractors
RenterReviewed.com
April Gurule, Power Apartment Leasing
Best Use of Technology or Product
Most Outstanding Supplier Sales Professional
Spire Design Studio
Rick Kanas, Redi Carpet
Most Outstanding Rookie Company
Most Outstanding Supplier Sales Professional
Standard Interiors
Susan Lind, Apartment Flags By Susan
Most Outstanding Supplier Company
Jack Shapiro- Most Outstanding Professional
The Resident Card
Kristina McDonald, BluSky Restoration
Most Outstanding Marketing Campaign
Most Outstanding Rookie
Tschetter Hamrick Sulzer
Terri Norvell, Terri Norvell Company
Most Outstanding Rookie Company
Apartment Book
Best Use of Technology or Product
Apartment Flags By Susan
Most Outstanding Supplier Company
Apartments.com
Most Outstanding Supplier Company
Cort Furniture Rental
Most Outstanding Supplier Company
Criterion Brock
Most Outstanding Rookie Company
For Rent Media Solutions
Best Use of Technology or Product
HD Supply
Most Outstanding Marketing Campaign
Most Outstanding Supplier Company
Most Outstanding Supplier Sales Professional
Most Outstanding Supplier Sales Professional
Sarah Renz, Standard Interiors
Most Outstanding Supplier Sales Professional
www.aamdhq.org
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ASK THE
LAWYER
Dealing with hail damage to your property
by Erin Kristofco
Merlin Law Group
C
olorado is one of the most hail-prone states in the country, and
this hail season, typically mid-April through mid-September, has
supported that fact. Over the years, hailstones have been known
to fall at the rate of 80 mph and some have been so driven as to go
right through a roof.
If your apartment building has hail damage, here are a few tips to
follow to ensure adequate payment from your insurer so that you can
properly replace a hail-damaged roof.
Apartment building owners, landlords, and property managers
whose properties suffered hail damage must first determine whether
their property replacement cost insurance policy requires the insurer
to replace not only the hail damaged surface, but also any substrate,
insulation or the structural deck.
If a commercial flat roof EPDM layer is damaged by hail and the
insurer’s adjuster admits part or all of the EPDM must be replaced, the
insurer will likely issue a check for coverage of the EPDM layer only.
The insured must have an expert examine the board insulation and all
layers down to the roof deck to determine if the roof system condition
is adequate to satisfy the applicable building code and manufacturer’s
specifications for placing new EPDM on top.
If the insulation or roof deck are degraded or in an otherwise
improper condition for placement of new EPDM on top, the insured’s
replacement cost insurance policy may require the insurer to replace
the insulation and/or decking as well.
The Colorado Court of Appeals confirmed this in Dupre v. Allstate
Insurance Company. The policy in Dupre required replacement of
portions of the plaintiff’s house with “equivalent construction for similar
use” and “the plain meaning of the term ‘equivalent construction for
similar use’ includes maintaining the property’s prefire function.”
The Court determined that replacing portions of the insured’s house
to pre-fire functionality included replacing parts of the house that were
not directly fire damaged but had to be brought up to code to allow for
fire damaged items to be properly repaired or replaced.
[W]hile an actual cost policy is designed to avoid placing the
insured in a better position than he or she was in before the fire, a
replacement cost policy allows for such a possibility because it is
intended to allow the insured to replace the damaged building.
****
Prior to the fire, the plaintiff’s house was a habitable dwelling
yielding rental income. Merely restoring it to its prefire condition [not
in compliance with code] would have rendered it uninhabitable and
thus unfit for any similar use. Such a result does not comport with the
plain language of the limitation or the reasonable expectations of an
insured purchasing a replacement cost policy.
www.aamdhq.org
The same concept may apply to an apartment building owner’s
hail damaged roof—especially if the roof is an older one with substrate
conditions that may no longer conform to code or manufacturer’s
specifications. To simply restore a roof to its pre-hail damaged
condition may render it unfit for similar use if the substrate or deck is
deteriorated and insufficient to support a layer of new roof materials.
Obsolescence and deterioration are insurable risks, and a property
insurance policy may require the insurer to pay for either after hail or
another covered cause of loss has damaged a policyholder’s roof.
The key is to provide sufficient evidence to the adjuster, so that
denial of coverage for a portion of or all of the roof system becomes
less likely.
If your building has sustained hail-damage:
1. Immediately notify the carrier of all damage.
2. Inform the insurance adjuster that an expert needs to determine the
condition of the entire roof system, in addition to areas immediately
visible.
3. Review the property insurance policy to determine which provisions
may apply to the damage. If a complete copy of the policy is
not available, make a written request to the adjuster to obtain a
complete certified copy of the policy (including all endorsements)
as soon as possible.
4. Retain an expert in roof repair and replacement to perform nondestructive testing in conjunction with core cuts to determine if the
damaged top layer (i.e., EPDM, TPO, Built-Up, Modified Bitumen,
shake shingles, asphalt shingles) can be replaced with or without
additional work to substrate, insulation, sheathing or decking based
on code and manufacturer specifications for repair/replacement.
5. Document everything including test results, photos of all substrate
layers down to the roof deck, and the expert’s findings/conclusions.
6. Provide the adjuster with maintenance records, which may show
the roof functioned properly until the date of loss.
7. If your expert/roofing contractor determines any substrate, including
the structural deck, must also be repaired or replaced in order to put
the roof back to its pre-loss condition and functionality, immediately
provide all information for this additional covered insurance benefit
to the adjuster.
8. If you are concerned with the progress or resolution of your claim,
contact an insurance industry professional, such as a public
insurance adjuster or an attorney.
Erin Kristofco can be reached at ekristofco@merlinlawgroup.com
or by calling (303) 357-2374
SEPTEMBER 2011 • TRENDS | 21
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www.aamdhq.org
RESIDENT
RETENTION
Surprise can be the best
resident retention program
by Brent Williams
MultifamilyInsiders.com
I
t’s amazing what going off the usual script will do for a company’s reputation, their
fan base, and even their employee’s pride in working there. Last month, one of
the big Twitter stories was how Morton’s Steak House delivered a steak to Peter
Shankman, a customer service and marketing specialist, when he got off his plane in
New Jersey. It all started when Peter made the following tweet:
Hey @Mortons - can you meet me at newark airport with a
porterhouse when I land in two hours? K, thanks. :)
When he got off his plane, standing there in a full tuxedo was Alex from Morton’s
Steak House with Peter’s very own steak! How randomly awesome is that? Not only
did it make Peter a fan and active ambassador for Morton’s for life, but the story echoed
throughout Peter’s network of friends, family, and business associates. One trip to the
airport was probably more effective than most of the traditional marketing avenues that
Morton’s utilizes!
But it wasn’t just the steak that did it. In fact, the taste, aroma, presentation of the
steak itself played very little role in the story. And it really didn’t have to do that it was
free either. Peter Shankman in a world renouned speaker and CEO of a New York City
PR firm, and doesn’t have a problem affording Morton’s pricey steaks.
At our properties, we often give all our residents a free meal for our summer
apartment party, and although it is never on the level of Morton’s, it’s a nice little treat
for many residents. But how many do you think told their friends and family that their
community gave them a free meal? And how many even remembered the meal a week
later, let alone when it was time to renew their lease?
The real nugget to this story was not
that it was free, but that it was a surprise,
and done in such a unique and memorable
way! The company made a mark because it
actually took the time to do something fun,
creative, and probably altruistic for someone
else. (Sure, they were doing it for an
influential person, but what kind of response
were they expecting?)
In the end, if a company wants to be
memorable, it needs to start with truly
caring about their customers and look for
opportunities to be remarkable and make an
impact. It doesn’t have to be as extravagant
as a steak – even a small handwritten card to
someone who has had a rough time could do
wonders for retaining them as residents.
Brent Williams is Chief Insider at Multifamily
Insiders (http://www.multifamilyinsiders.com),
the largest online professional network for
multifamily.
www.aamdhq.org
Community Interiors, Inc
4545 E 60TH AVE #200
COMMERCE CITY, CO 80022
TEL 303-722-2543 FAX 303-722-3192
TEXT 303-578-2261
www.CommunityInteriors.com
SEPTEMBER 2011 • TRENDS | 23
P WERLUNCH
Managing Your Online Reputation:
What You Need to Know...
Aimee Miller
Managing your online presence and
reputation can be a big and scary task,
but it is so important because your
current and future customers are online
using the Internet to find you.
Wed. Sept. 21, 2011
11:30am - 1:00pm
PPA Event Center
2105 Decatur Street, Denver
Register Online at
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24 | TRENDS • SEPTEMBER 2011
www.aamdhq.org
ECONOMY
Politically Bankrupt
Taking focus off politician’s careers is what’s best for the economy
by Jeff Thredgold
Thredgold and Associates
T
he disastrous performance of this nation’s political elite in
Washington DC over the past six weeks did significant
damage to the American economy. The fact that the
U.S. economy has almost ground to a halt despite massive
and unprecedented fiscal and monetary steroids…the fact
that the Federal Reserve felt compelled to serve notice that
its key interest rate would stay at essentially zero for the next
two years…the fact that the stock market had four days in a row
of more than 400 point swings…can all be traced in one form or
another back to the enormous political vacuum that is Washington DC.
It would have been one thing if all the sweat and tears suffered
by the American people about the three D’s…default, downgrade,
and the deficit had resulted in a realistic and comprehensive plan to
finally address this nation’s unsustainable trillion dollar plus annual
budget deficits for as far as the eye can see. It did not.
The plan was weak, underwhelming, and lackluster…serving to
merely push the tough decisions down the road. It would be great
if the 12-member “super-committee” established to identify at least
$1.5 trillion in reduced government deficits over the next 10 years
would actually make serious progress by November 23. Don’t hold
your breath.
The pressures on these six Democrats and six Republicans to toe
the party line will be enormous. Still, it only takes one to support the
other party’s objectives to get an agreement. Getting the full Congress
to then embrace recommendations of the Committee by December 23
would be another party line vote. If they fail to reach an agreement,
$1.5 trillion in lesser spending will automatically be applied equally to
the military budget and various domestic programs…
…what a sad way to run a country
Blame Game
Meanwhile, the President blames the Republican House of
Representatives for its unwillingness to embrace any tax increases
(whoops!…make that revenue enhancements). The Republicans blame
the Administration and the Democratic Senate for their unwillingness to
embrace necessary reductions in future government spending growth
rates on entitlement programs.
The far right and the far left media fan the flames of embitterment and
dissention. The general populace of this once and still great nation—the
average person on the street—wonders how we got so far off track…and
can it ever be fixed.
www.aamdhq.org
Both Sides
As a somewhat conservative economist, most of my criticism
is leveled at those who espouse bigger and bigger and bigger
government…yes, typically the liberal Democrats. However, one
statement during October 2010 by Senate Republican Minority
Leader Mitch McConnell noted, “the single most important thing we
want to achieve is for President Obama to be a one-term President.”
What happened to focusing on other things like, Oh, I don’t
know…economic growth, job creation, getting a handle on
government spending, helping to restore the public’s confidence? It is
this type of destructive dialogue coming from both sides that damages
the economy. Such dialogue and childish political behavior of recent
weeks led the Thomson Reuters/University of Michigan index of
consumer sentiment to a 31-year low as reported last Friday…a 31year low!
It again makes one wish we had term limits in the nation’s
capital—letting politicians focus on what is best for America…not just
what is best for themselves and their party…
…what a concept.
Reprinted from the “Tea Leaf” by Jeff Thredgold. Copyright 2011,
Thredgold Ecoomic Associates, LLC. To subscribte to Jeff’s free weekly
email update, visit www.thredgold.com
SEPTEMBER 2011 • TRENDS | 25
In Memorium: Irving C. Baker
I
am honored to write about my
good friend and colleague, Irv
Baker, and his legacy with the
apartment industry.
After graduating from
University of California
Berkley in 1971 with a
degree in Criminology,
Irv started in the
graduate program in
San Jose to become
a probation officer.
Needing a job to
support his schooling
he went to work with
Klingbeil and Associates
as an apartment manager.
Shortly thereafter he was
given more responsibility
and the probation officer goal
was placed on the back burner
– never to be looked at again.
In 1973 he was offered a position
with Klingbeil to open a new apartment
community in Lakewood, CO. After a successful lease
up he was transferred to a new lease up, Buckingham Oaks
in Aurora, CO. His success created a great opportunity in
1974 he went to work for Lincoln Property Management and
open two new communities on east Hampden Avenue. This
is where his relationship with the AAMD started.
In 1976 Irv, Mark Kramer and Ralph Jensen formed JBK
Management Group. In June of 1976 Mark and Irv hired me,
fresh out of college, as their new controller. Mark went on
to run JBK Landscaping, as he still does today, and I spent
the next ten years working with Irv in the apartment industry.
During this period we managed over 4,000 different units in
the Denver area. Irv taught me the business from the ground
up and was always available to help not only his employees
26 | TRENDS • SEPTEMBER 2011
but anyone in the industry as necessary. Irv
made certain that anytime someone
requested his help be it networking
or operations he found the time to
accommodate.
With the downturn in the
Denver market, Irv moved to
California where he worked for
Insignia. Upon acceptance
of a position with Simpson
Property Group in 1998 Irv
moved back to the Denver
area where he reacquainted
himself with many industry
friends.
Irv was always a supporter
of local apartment functions,
especially the annual golf
tournament. Upon Irv’s passing this
year one of his last requests was that
someone would have a golf tournament
in his honor. Since I was on the golf
committee I could not think of a better golf
tournament to be named in his honor. I then made
the request to have the tournament named in his honor
and shortly thereafter the Executive Committee of AAMD
informed me my request had been granted and this year’s
tournament would be in his honor.
I was very proud that one of his three children was able
to attend the ending ceremonies of the golf tournament as
Irv loved his children more than anything in life. Irv was
a very special friend to me and will be missed dearly. He
was a friend and colleague to many individuals on our local
apartment industry. I so appreciate AAMD for asking me to
write my friend’s legacy with our industry.
-Ron Goetz, August 2011
www.aamdhq.org
2011 Golf Tournament
In Memory of Irv Baker
PRESENTED BY
signature bar sponsor:
Arbor Carpet gets twisted up at the 18th hole.
DOUBLE EAGLE SPONSORS
Simpson celebrates with the 2011 Owners Cup!
1st Place: Simpson Property Group
Mike Casper, Ron Goetz, JD Shaver, Scott Stamilio
2nd Place: Greystar Real Estate / CoCat:
Jay Janzen, Scott McGaffin, John Rome, Josh Trent
Cherie Shaw: Women’s Longest Drive
Gary Romero: Men’s Closest to the Tree
Gary Newlin: Men’s Longest Putt
Dara Ferguson: Women’s Closest to the Pin
www.aamdhq.org
Last Place: Carmel Partners:
Ray Martinez, Traci Burke, Amber McClain , Carla Schumacher
Diane Medina: Women’s Longest Putt
Jim Johnson: Men’s Longest Drive
Gary Metcalf: Men’s Closest to the Pin
SEPTEMBER 2011 • TRENDS | 27
foursome PHOTOS COURTESY OF apartments etc.
28 | TRENDS • SEPTEMBER 2011
www.aamdhq.org
Photography Sponsor:
Breakfast Sponsor:
Birdie Sponsors
Lunch /Contest Sponsors:
Restoration Logistics
SaBell’s
CoreLogic SafeRent
Apartment Guide
www.aamdhq.org
Par Sponsors:
Par/Contest Sponsors:
19th Hole Sponsors
Apartment Guide
Apartments.com
CoreLogic SafeRent
CriterionBrock
Drain-O-Rooter
BluSky Restoration
ProSource
Criterion Brock
Wilmar
All Set Restoration
For Rent Media Solutions
Quality First Plumbing
CORT Furniture Rental
CoCat
LexisNexis
LexisNexis
ProSource
SaBell’s Landscape
Quality First Plumbing
Executive Coatings
Apartments.com
Apartments, Etc.
Premier Roofing
FastSigns
InStar Services
SEPTEMBER 2011 • TRENDS | 29
AIMS
UPDATE
NAA/NMHC Comment on Proposed CMBS
Risk Retention Rules
T
he National Apartment Association and National Multihousing
Council have submitted comments on proposed risk retention rules
for the securitized market. The rules implement key sections of last
year’s Dodd-Frank financial reform law, including a provision requiring
securitizers to retain 5% of the credit risk for new securities.
Our comments touched on several areas where the proposal
has the potential to adversely affect the availability and pricing of
credit. We stress the importance of aligning the interests of borrowers
and investors in the servicing function, explaining how the existing
servicing arrangements have often failed to serve borrowers.
We also urged regulators to allow more commercial real estatebased mortgages to be exempt from risk retention requirements, noting
our sector’s historically strong loan payment performance. And we
provided input on ways to implement the Dodd-Frank Act provisions
that would allow the subordinated investor (i.e., the B-piece buyer) to
meet the risk retention requirements. We noted that the proposed rule
creates disincentives that could reduce the participation of B-piece
buyers and adversely affect transaction pricing.
Debt Limit Bill Omits Carried Interest,
For Now
The commercial real estate industry secured a victory when the
debt limit bill enacted last week omitted a tax increase on carried
interest. NAA/NMHC and a coalition of organizations had mounted
an aggressive public relations campaign to oppose such a change
after it was mentioned early in the negotiations by President Obama.
Through media outreach and a coordinated advertising campaign
in publications targeting Capitol Hill, we made the case that raising
taxes on carried interest isn’t just a Wall Street issue and would have
a serious detrimental impact on Main Street.
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The threat of a future tax increase is far from over, however. The
debt limit legislation created a deficit reduction panel of 12 yet-to-benamed members of Congress, which is charged with identifying $1.5
trillion in deficit reduction by Thanksgiving. Taxes, including carried
interest as well as a possible scaleback of the mortgage interest
deduction, may again be on the table.
If the panel embraces the carried interest proposal, the threat
would be even more serious than in the past because under the terms
of the legislation if seven of the 12 panel members agreed on the
package of recommendations it would move through the House and
Senate under a fast-track procedure that would prevent it from being
amended or altered.
NAA/NMHC and our real estate partners will continue to make
the case that a carried interest increase would harm our economic
recovery and the production of affordable housing.
ICC Alters Code Revision Process
The International Code Council (ICC) has revamped its process for
updating the 15 codes it publishes, beginning with the 2015 codes.
In the past, all the codes were updated on the same schedule, and
each update involved two rounds of hearings.
The codes will now be divided into two groups, each with one
round of hearings in a three-year code update cycle.
Group A codes, which include the building, mechanical and
plumbing codes, will have code development hearings in April 2012
and will be finalized in October 2012, even though they won’t be
published until 2015. Proposed changes are due January 3, 2012.
Group B codes, which include the residential, green building,
fire, energy, existing building and property maintenance codes, will
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be considered in April 2013 and finalized in October 2013. Proposed
changes are due January 4, 2013.
Members interested in submitting changes through NAA/NMHC for
the Group A codes should forward their proposals to Ron Nickson by
December 15.
ICC has also created four new Code Action Committees (CAC)
to allow members more input into the code development process.
Recommendations from these four new CACs will have a major influence
on the final actions taken during the code development process.
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See the new CIA at
CommunityInteriors.com
NAA/NMHC have a direct role in the three CACs that most directly
affect the apartment industry. NMHC’s Ron Nickson has been selected
to serve on the Sustainability, Energy and High Performance Building
CAC. NMHC consultant Marshall Klein will serve on the Building CAC
and NMHC consultant Jeff Shapiro will work on the Fire CAC.
Upcoming Bed Bug/Pest Management
Conference
Apartment firms are advised of an upcoming conference targeting
the topic of bed bugs.
On September 25-27, BedBug Central is hosting BedBug University:
North American Summit 2011 in Chicago. The event is multifamilyfocused and will review treatment methods, liability risks, treatment
cost reductions and reputation management among many other
topics. It will also include an exhibitor pavilion featuring 70 vendors
demonstrating detection and treatment technologies.
NAA Industry Mobilization Fund (IMF)
Now Available to Support Advocacy Efforts
The new NAA Industry Mobilization Fund (IMF) supports advocacy
efforts to address issues of major significance to the apartment industry
with potential national implications. Proposals for IMF funding can be
submitted by an NAA Affiliate, the Board of Directors, the Legislative
Committee or NAA staff. Examples include:
• State and local advocacy campaigns, such as defeating rent
control regulation, inspection ordinances or building code retrofit
requirements
• National advocacy efforts not supported through NAA’s
government affairs program
• Public opinion polling, such as identifying support for higher rents
in exchange for greater energy efficiency in apartments
• Research projects when the results could be utilized nationally,
such as identifying alternatives to sprinkler retrofit mandates or
economic impacts of rent control.
• IMF awards cannot be used to fund campaign contributions for
individuals running for elected office or that are in conflict with
NAA policy positions. In addition, IMF awards cannot be used for
legal action or support. (Legal requests are currently addressed
through a specific line item in the NAA Government Affairs budget.)
Additional AIMS Updates are available online at www.naahq.org.
www.aamdhq.org
SEPTEMBER 2011 • TRENDS | 31
ADVERTISING DIRECTORY
Thank you to the following companies for their
continued support of Apartment Trends.
ADVERTISER
PAGE
ABC Apartment Solutions
22
Alliance Insurance Group
22
Apartment Book
15
Apartment Flags by Susan
22
Apartments Etc.
Back
Arbor Carpet
3
Belfor Restoration
Inside Front
Community Interiors
23, 31
Cort Furniture Rental
2
Drain-O-Rooter
22
EcoProjex
7
EmbroidMe
30
Executive Coatings
7
FastSigns
9
For Rent Media Solutions
Inside Back
Lynett Brockman & Assoc. 12
WELCOME
NEW MEMBERS
New Owner Members
Asbury Arms
Jon Lindell
4630 E. Asbury Circle
Denver, CO 80222
Ph: (303) 818-7430
asbury.arms@gmail.com
Units: 12
Fawn Merrill
5444 Havenhurst Cr.
Rocklin, CA 95677
Ph: (916) 316-5834
cervata71@yahoo.com
Units: 1
Griffis Group Residential, Inc
Rex Gambrell
4600 S. Syracuse, Ste. 200
Denver, CO 80237
Ph: (303) 268-2121
F: (720) 524-5700
rex@griffisgroup.com
www.griffisgroup.com
Units: 0
Solomon Services, LLC
Tom Teehan
5075 South Syracuse Street, Suite 800
Denver, CO 80237
Ph: (303) 995-5847
F: (303) 785-8071
Tom.Teehan@solomonserves.com
www.solomonserves.com
30
Push Petal Pull
20
Quality First Plumbing
24
RenterReviewed.com
22
New Supplier Members
Studio Victor Sanchez
19
32 | TRENDS • SEPTEMBER 2011
Metron-Farnier, Inc
Sharon Rusnak
5665 Airport Blvd, Suite 105
Boulder, CO 80301
Ph: (303) 449-8833
F: (303) 449-1464
info@metronfarnier.com
www.metronfarnier.com
Multifaceted Solutions, LLC
Brandon Hegland
5650 Greenwood Plaza Blvd., #105
Greenwood Village, CO 80111
Ph: (720) 363-5078
F: (303) 649-0705
brandon@multifacetedsolutions.com
www.multifacetedsolutions.com
The Poo Crew
13
Economy Asphalt & Concrete
Services, LLC
Scott M. Hardy
6480 West 64th Ave.
Arvada, CO 80003
Ph: (303) 398-7080
F: (303) 421-7451
shardy.mhill@comcast.net
McWhinney
Ginger Dodge
2725 Rocky Mountain Ave., #200
Loveland, CO 80538
Ph: (970) 962-9990
F: (970) 635-3003
gingerd@mcwhinney.com
www.mcwhinney.com
Units: 300
TeJon and Virginia LLC
Robert Abeyta
1380 W. Alaska Pl.,
Denver, CO 80223
Ph: (303) 204-0584
robertabeyta62@gmail.com
Units: 1
Spire Design Studio
Dogwood Building Supply
Contessa Simmons
328 N. Spring Street
Winston Salem, NC 27101
Ph: (336) 650-9724
F: (336) 722-8800
contessa.simmons@
dogwoodbuildingsupply.com
Brannan Companies
Dean Rossi
2500 E. Brannan Way
Denver, CO 80229
Ph: (303) 534-1231
F: (303) 534-1236
drossi@brannan1.com
www.brannan1.com
Terri Norvell Company
Terri Norvell
11780 Perry Street
Westminster, CO 80031
Ph: (303) 439-0077
F: (303) 438-2466
terri@terrinorvell.com
www.TerriNorvell.com
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