digital press kit

DIGITAL PRESS KIT
©2012 Beam Inc., Deerfield, IL USA.
BEAM FACT SHEET
»» Portfolio includes:
BEAM FACTS
Sales 2011
$2.8 billion
Global Volumes
34 million
Number of Employees
3,200 worldwide
Headquarters
Deerfield, Illinois
President & CEO
Matt Shattock
Chairman
David Mackay
Stock
NYSE: BEAM; included in the
S&P 500 Index and the MSCI
World Index.
(9-liter equivalent cases)
WHO WE ARE
Beam is one of the world’s leading premium spirits companies with
a unique combination of scale and agility and a focused strategy
that position us well to outperform and consistently deliver strong,
profitable, long-term growth.
»» #4 premium spirits company in the world
»» Largest U.S.-based spirits company
››
Power Brands: Jim Beam Bourbon, Maker’s Mark Bourbon,
Pinnacle Vodka, Sauza Tequila, Courvoisier Cognac, Canadian
Club Whisky, Teacher’s Scotch
››
Rising Star Brands: Skinnygirl Cocktails, Laphroaig SingleMalt Scotch, Knob Creek Bourbon, Basil Hayden’s Bourbon,
Kilbeggan Irish Whiskey, Hornitos Tequila, Cruzan Rum, EFFEN
Vodka, Pucker Flavored Vodka, Sourz Liqueur
››
Local Jewels: DeKuyper Cordials (US), Whisky DYC (Spain),
Larios Gin (Spain)
»» Innovation accounts for ~25% of Beam’s annual sales growth;
new products launched in 2011 include Jim Beam Devil’s Cut,
Knob Creek Single Barrel Reserve, Skinnygirl Sangria and White
Cranberry Cosmo, Courvoisier Rosé, Pucker Flavored Vodka,
Sourz Raspberry, O3, Cruzan Strawberry and EFFEN Cucumber.
»» Operating and commercial locations include:
USA: Kentucky – Clermont, Frankfort, Boston, Loretto; Lewiston,
ME; St. Croix, USVI • Canada: Alberta, Walkerville, Toronto •
Mexico: Jalisco, Mexico City • Spain: Madrid, Jerez, Segovia,
Tomelloso • UK & Ireland: Glasgow, Islay, Aberdeenshire,
Horsham, Dublin, Riverstown, Kilbeggan • France: Jarnac •
Germany: Frankfurt • Russia: Moscow • Australia: Sydney •
New Zealand: Auckland • India: Delhi, Rajasthan •
Vietnam: Ho Chi Minh City • Singapore • Brazil
HOW WE COMPETE
We seek to outperform with a strategy focused on three simple
strategic platforms:
»» Beam dates back to 1795 when Jacob Beam made his first
batch of Bourbon in Kentucky
»» Create Famous Brands
»» 3 regions:
»» Fuel Our Growth
››
North America (58% of sales)
››
Europe/Middle East/Africa (22%)
››
Asia Pacific/South America (20%)
»» Build Winning Markets
OUR LONG-TERM GOALS
»» Outperform our global spirits market
»» Grow operating income faster than sales
»» Grow EPS at a high-single-digit rate
COMPANY
In 200 countries around the world, consumers call for brands that are part of the Beam family. From Bourbon to Tequila and Scotch and Canadian
Whisky to Vodka, Rum and Irish Whiskey, Beam has built its success case by case over the past two centuries.
Beam became a stand-alone public company in October 2011 (NYSE: BEAM) and crafts and markets dozens of the world’s top premium spirits
brands. The company encompasses more than 10 global operating and commercial facilities and 3,200 employees worldwide. Through a
company-wide focus on innovation in both product and marketing, Beam has grown to become the fourth largest premium spirits company in the
world and the largest U.S.-based spirits company.
COMPANY AT A GLANCE
Headquarters: Deerfield, Illinois
Employees: 3,200 worldwide
Operations: Operating and commercial facilities on six continents
Flagship Brands: Jim Beam, Maker’s Mark, Pinnacle, Sauza, Canadian Club, Courvoisier, Teacher’s
Sales: $2.8 billion U.S. (2011)
LEADERSHIP
• Matt Shattock, President & Chief Executive Officer
• Bob Probst, SVP & Chief Financial Officer
• Bill Newlands, President, North America
• Albert Baladi, President, Europe/Middle East/Africa (EMEA)
• Phil Baldock, President, Asia Pacific/South America (APSA)
• Nicholas Fink, SVP, Chief Strategy Officer
• Kevin George, SVP, Global Chief Marketing Officer
• Ian Gourlay, SVP, Global Operations & Supply Chain
• Clarkson Hine, SVP, Corporate Communications & Public Affairs
• Mindy Mackenzie, SVP, Chief Human Resources Officer
• Kenton Rose, SVP, CAO & General Counsel
INNOVATION
New products account for more than 25 percent of Beam’s growth. With a clear focus on flavor and premiumization, Beam’s innovation pipeline is a
key driver now of our business and the new products we introduce that appeal to longtime fans and new consumers alike.
Recent innovation highlights include:
• In January 2011, Beam released its first single-barrel bourbon in
Knob Creek® Single Barrel Reserve, which is carefully hand-selected,
barrel-by-barrel, to be a unique expression of Knob Creek’s rich,
mature flavor.
• Inspired by the essence of freshly harvested vine-ripened
cucumbers, EFFEN® Vodka introduced a new flavor option in 2011
with the launch of EFFEN Cucumber Vodka.
• In 2011, DeKuyper pulled from its flavor expertise to launch its first
Premium Orange Liqueur, JDK & Sons™ O3. Made from Brazillian
Pera oranges, O3 brings a sweeter, juicier flavor than the leading
orange liqueurs and at a more attractive price point.
• Taking bourbon innovation into “devilish” territory, Beam unleashed
Devil’s Cut™ in 2011 – a new, premium bourbon that is created using
a proprietary process that extracts the liquid trapped inside the wood
of the bourbon barrel.
• To further expand its presence in the dynamic flavored vodka
category, Beam launched Pucker™ Flavored Vodka in May 2011.
• In June 2011, Courvoisier continued to revolutionize the Cognac
category with the launch of Courvoisier Rosé, a first of its kind blend
of Cognac and premium French red wine grapes.
• Skinnygirl has expanded line to include Skinnygirl Sangria, White
Cranberry Cosmo, Piña Colada and White Peach Margarita along
with Skinnygirl Wine and Vodka with Natural Flavors , all since
summer 2011.
• Following on the heels of the international success of Red Stag by
Jim Beam, Beam introduces Devil’s Cut® and Jim Beam® Honey to
international markets in late 2011.
• Teacher’s introduces super premium and luxury Scotch expressions
in December 2011 with the global launch of Teacher’s 25 Years Old
Blended Scotch Whisky and Teacher’s Highland Single Malt Whisky
from the Ardmore Distillery.
• In January 2012, Teacher’s gives Indian consumers a convenient way
to enjoy their favorite scotch with the introduction of Teacher’s RTD
in two variants – Teacher’s & Soda and Teacher’s & Cola.
• Courvoisier announced the addition of C by Courvoisier® to its
award-winning portfolio in February 2012, boasting a daring, intense
flavor profile that stands out from the crowd and showcases a new
side of cognac.
• Jim Beam® expands bourbon portfolio Feb. 2012 with the addition of
two bold new Red Stag by Jim Beam® expressions: Honey Tea and
Spiced.
• Additionally in February 2012, Pucker Vodka surprised flavored
vodka fans with two new bold, intense flavors: Pucker™ Lemonade
Lust Vodka and Pucker™ Raspberry Rave Vodka.
• Sourz invigorates consumers in April 2012 with the addition of Sourz
Fusionz, an irresistible blend of Sourz’ trademark sweet and sour fruit
tang in two refreshing flavours, Apple Bite and Purple Twist, served
up in sleek and stylish ready-to-drink cans and bottles.
• Also in April 2012, Jim Beam introduced a unique new bourbon twist
with Jim Beam Lime Splash, the first ready to drink bourbon with a
new and trendy lime flavor.
• In the summer of 2012, Knob Creek® has introduced Knob Creek®
Rye to further round out its portfolio of super-premium offerings.
• DYC Whisky revolutionized the Spanish whisky category in July of
2012 with the launch of DYC Red One – a whisky based spirit with a
hint of natural black cherry flavoring.
CORPORATE RESPONSIBILITY
Beam leads the beverage alcohol industry in upholding the highest advertising standards and making a positive difference in the communities in
which we live and work. Our commitment to social responsibility has led us to believe in the power of partnerships in the fight to end alcohol misuse.
We are proud to be the leader in the industry in working with the community to address irresponsible use of beverage alcohol.
We support a variety of industry associations and not-for-profit organizations whose beliefs about responsible consumption of alcohol and the
need for collective action in addressing alcohol misuse are aligned with our own. Through the years, we have invested millions of dollars in these
organizations to advance the important causes and issues they support. We are also committed to continuous improvement of our environmental,
health and safety footprint at our distilleries, warehouses, bottling plants and offices throughout the world.
DRINK SMART®
As one of the world’s leading beverage alcohol producers, Beam is committed to high standards of responsibility through our drink smart®
principles:
• Respect Others.
• Obey the Law.
• Take Responsibility.
• Drink in Moderation.
• Be a Responsible Host.
• Drive Safe.
To learn more about our drink smart initiatives, visit www.drinksmart.com.
NATIONAL CENTER FOR DWI COURTS
Beam underwrites America’s first-ever National Center for DWI Courts in a partnership with the not-for-profit National Association of Drug Court
Professionals. The program is designed to reduce the incidence of repeat offenders and hardcore drunk drivers (drivers with a high blood alcohol
concentration).
Beam provides ongoing support to raise awareness for the National Center for DWI Courts as part of our ongoing commitment to eradicate repeat,
hardcore drunk driving. To learn more about The National Center for DWI Courts, visit www.ndci.org/dwi_drug_court.htm.
OUR HISTORY
1757
The Kilbeggan® Irish Whiskey Distillery is established,
making it reputed to be the oldest and longest operating
distillery in the world.
1996 DeKuyper Pucker® line of “sweet and sour” schnapps
debuts with Cheri-Beri and Grape flavors.
1795 Jacob Beam sells his first barrel of whiskey and lays the
foundation for Jim Beam® bourbon.
2005 Jim Beam® Bourbon fills its 10 millionth barrel of bourbon.
2005 Jim Beam Brands Worldwide, Inc., purchases more than 20
former Allied Domecq spirits and wine brands.
1810 The Johnstons begin distilling whisky in Islay, Scotland and
five years later Laphroaig® Scotch whisky is born.
2006 Courvoisier® earns “Le Cognac de Napoleon” distinction
when Napoleon Bonaparte visits the warehouses and later
takes several barrels of Courvoisier with him to St. Helena.
Jim Beam Brands Worldwide, Inc. renames itself Beam
Global Spirits & Wine, Inc. to reflect its global position in the
marketplace and expanded portfolio of brands.
1811
2007 Jim Beam® adds Fred Noe to its iconic bottle, marking the
seventh generation of Beam family members to appear on
the label.
2007
The Kilbeggan Distillery celebrates its 250th anniversary.
2008 The company establishes a dedicated Beam-owned U.S.
sales force, and Canadian Club® celebrates its 150th year
anniversary. The portfolio expands with the addition of
Ardmore® Traditional Cask, (ri)1® and Cruzan® Rum.
2009
Red Stag by Jim Beam®, a Kentucky Straight Bourbon
Whiskey infused with natural black cherry flavor, is launched.
1840
T.W. Samuels builds the family’s first commercial distillery in
Samuels Depot, Kentucky.
1843
Felix Courvoisier establishes the Courvoisier business in its
current location of Jarnac, France.
1858
Canadian Club® Whisky is born.
1873
Don Cenobio Sauza founds a distillery in Tequila, Mexico
and takes Sauza® tequila to market.
1934 1943 Jim Beam rebuilds the family distillery and establishes the
James B. Beam Distilling Co.
Bill Samuels, Sr. leaves the T.W. Samuels Distillery, burns
the 170-year old family recipe and eventually develops a
different style of bourbon made with winter wheat rather
than the traditional rye. This whisky becomes Maker’s Mark®
bourbon.
1945 Chicago spirits merchant Harry Blum buys the James B.
Beam Distilling Co.
1952 Margie, wife of Bill Samuels, Sr., creates the signature
Maker’s Mark bottle and wax seal.
1968 American Brands Company (predecessor company of
Fortune Brands, Inc.) purchases the James B. Beam
Distilling Co.
1975 Bill Samuels, Jr. becomes President and CEO of Maker’s
Mark.
1987
John Teeling establishes the Cooley Distillery with vision to
restore some of the ancient brands of Irish whiskey to their
former glory and, at the same time, create more choice for
consumers through innovation and the revival of old stilling
techniques.
1987 James B. Beam Distilling Co. purchases National Distillers
including brands such as DeKuyper® cordials and liqueurs
and becomes Jim Beam Brands Co.
1988
Cooley Distillery buys Old Kilbeggan Distillery.
1992
Booker Noe introduced his own signature bourbon,
Booker’s® Bourbon, followed by the rest of the Small
Batch Bourbon Collection® including Knob Creek®, Basil
Hayden’s®, and Baker’s®. With the launch of the collection,
Booker single-handedly created the Super Premium
Bourbon category, the fastest growing category in the
bourbon segment today.
Beam acquires EFFEN® Vodka, expanding the company’s
presence in super premium vodka.
Matthew J Shattock is named Beam President & CEO.
2010 Maker’s Mark® introduces its first innovation in the brand’s
history, Maker’s 46™.
The Clermont, Ky., Jim Beam plant celebrates 75 years in
operation following the end of Prohibition.
2011
Beam acquires Skinnygirl® Cocktails and becomes the
leader in the fast growing ready-to-serve category.
Beam announces long-term sales, distribution and RTD
manufacturing agreement with Coca-Cola Amatil in
Australia.
Beam Global Spirits & Wine changes its name to Beam Inc.,
separates from Fortune Brands and becomes a stand-alone
public company (NYSE: BEAM).
2012
Beam acquires Cooley Distillery, the industry’s only
remaining Independent Irish whiskey distillery, and enters
one of the spirits industry’s fastest-growing categories, Irish
Whiskey.
Beam acquires Pinnacle Vodka, the industry’s fastestgrowing spirits brand, and Calico Jack Rum to significantly
strengthen its presence in the large and growing vodka
category and to further complement its position in the rum
category.
OUR BRANDS
As a company with some of the best-known and most widely talked about brands in the world, Beam has centuries of product development,
innovation and proven experience building successful global brands.
Our flagship brand, Jim Beam® Bourbon, is the number one-selling bourbon in the world with six million cases sold worldwide annually. In addition
to having the world’s best-selling bourbon, we are proud to own a collection of some of the finest small batch and specialty bourbons on the
market. Knob Creek® the number one selling super-premium bourbon.
Beam also owns other category-leading whiskies including Canadian Club®, one of the world’s leading Canadian whiskies, Laphroaig®, the number
one Islay single malt Scotch and Teacher’s®, the number one Scotch whisky in India and Brazil. Teacher’s® is also the market leader in India and
Brazil for locally bottled spirits.
Our vodkas include the fast-growing and dynamic flavor innovator Pinnacle Vodka®, EFFEN® Vodka and Pucker Flavored Vodka™.
Our cognac and brandies lead their categories with Courvoisier®, “The Cognac of Napoleon,” Fundador® brandy and Centenario® brandy.
Our tequilas are among the finest and best-selling in the world. Sauza® is the number two tequila worldwide by volume and the award-winning El
Tesoro de Don Felipe® is one of the last hand-crafted tequilas produced in Mexico.
Driving the cocktail craze, DeKuyper®, the best-selling line of cordials and liqueurs in the U.S., continues to define the category with nearly 60
flavors, including its best-selling Pucker® line.
BRAND CRAFTSMANSHIP
The stories behind the individual brands and how and where they are made are unique, but they all share the same exceptional characteristics of
quality, authenticity and craftsmanship.
Craftsmanship is at the heart of Beam’s operations. It starts with a diverse variety of natural ingredients which are harvested to form the core of
our brands, from rye, wheat, corn and malt to agave plants; it continues with the tools that we use to grind, mix, ferment, bake and store these
ingredients — from stills and steel casks to oak barrels. In all cases, we use the finest ingredients and time-tested methods in crafting our products.
Dubbed “partially science, partially art,” distilling is a combination of these two seemingly distinct skills. Our Master Distillers and Master Blenders
will tell you that science alone is not enough; the art of distillation comes into play through instinct, an acute use of four of the five senses — smell,
taste, touch and sight — and years of on-the-job experience. In some cases, that translates into centuries of knowledge that has been passed
down from generation to generation.
While each of our Master Distillers preside over different brands, they have the same things in common with one another: skill, passion, respect,
pride, discerning standards and patience.
BEAM BRANDS
After Shock® Liqueur
EFFEN® Vodka
Old Overholt® Straight Rye Whiskey
Alberta Premium® Canadian Rye Whisky
El Tesoro de Don Felipe® 100% Agave
Tequilas
Pinnacle® Vodka
Ardmore® Traditional Cask Highland Single
Malt Scotch Whisky
Fundador® Brandy
Baker’s® Kentucky Straight Bourbon Whiskey
Gilbey’s® Gin, Rums and Vodka
Basil Hayden’s® Kentucky Straight Bourbon
Whiskey
Greenore® Single Grain Irish Whiskey
Harveys® Bristol Cream Sherry
PM® DeLuxe blended Whiskey
Pucker™ Flavored Vodka
Red Stag by Jim Beam® Bourbon Whiskey
(ri)1® Straight Rye Whiskey
Ronrico® Rum
Beam’s Eight Star® Blended Kentucky
Whiskey
JDK & Sons™ Crave
Bellows® Imported Blended Scotch Whisky
JDK & Sons O3
Bellows Kentucky Straight Bourbon Whiskey
Jim Beam® and Cola RTD
Bellows Light Rum
Jim Beam Black® Kentucky Straight Bourbon
Whiskey
Sauza® Conmemorativo Tequila
Jim Beam® Devil’s Cut™ Bourbon Whiskey
Sauza® Blue Tequila
Jim Beam® Kentucky Straight Bourbon
Whiskey
Skinnygirl® Cocktails
Jim Beam® Straight Rye Whiskey
Hornitos™ Tequila
Jim Beam Choice Kentucky Straight
Bourbon Whiskey
Tres Generaciones® Tequila
®
®
Bellows® London Dry Gin
Booker’s Kentucky Straight Bourbon
Whiskey
®
Bellows® Vodka
Bourbon deLuxe® Kentucky Straight Bourbon
Whiskey
Brigadier® London Dry Gin
Calico Jack® Rum
Calvert Extra® Blended American Whisky
Salignac® Cognac
™
®
Kamchatka® Gin and Vodkas
Kamora® Imported Coffee Liqueurs
Sauza® Gold Tequila
Sauza® Silver Tequila
100 ANOS® Tequila
Sourz® Liqueurs
Sunny Brook® Blended Whiskey
Kessler® American Blended Whiskey
Tangle Ridge® Double Casked® Blended
Canadian Whisky
Kilbeggan® Irish Whiskey
Teacher’s® Scotch Whisky
Knob Creek Straight Bourbon Whiskey
Tempo® Triple Sec Liqueur
Carvalho, Ribeiro & Ferreira® (CR&F Brandy)
Knob Creek® Single Barrel Reserve Bourbon
Whiskey
Terry® Centenario Brandy
Castellana Aniseed
Laphroaig® Islay Single Malt Scotch Whisky
Centenario® Brandy
Larios® Dry Gin
CocoRibe® Virgin Islands Rum
Leroux® Cordials and Liqueurs, Flavored
Brandies and Brandy
Calvert® London Dry Gin
Canadian Club® Whisky
Canada House® Imported Canadian Whisky
Conch Republic Rum
®
Connemara® Peated Single Malt
Lord Calvert® Imported Canadian Blended
Whiskey
Courvoisier® Cognac
Maker’s Mark® Bourbon
Cruzan® Rum
Dark Eyes® Vodkas
Old Bourbon Hollow Kentucky Straight
Bourbon Whiskey
DeKuyper Cordials and Liqueurs, Flavored
Brandies and Brandy
Old Crow® Kentucky Straight Bourbon
Whiskey
®
Old Grand-Dad® Kentucky Straight Bourbon
Whiskies
Terry 1900® Brandy
Tres Cepas® Brandy
Thatcher’s Organic Artisan® Liqueurs
Tyrconnell® Single Malt Irish Whiskey
VOX® Imported Vodka
Whisky DYC®
Windsor® Imported Canadian Supreme
Blended Whisky
Wolfschmidt® Vodka
JIM BEAM® BOURBON
PRODUCT HERITAGE
ACCOLADES
Jacob Beam sold his first barrel of bourbon in 1795, laying the foundation for an enduring
family business that lasted through even the hardships of Prohibition – which led the family to
try growing citrus, coal mining and even running a lime quarry. After repeal in 1933, however,
the Beam family quickly returned to producing bourbon. In fact, at aged 70, James Beauregard
Beam, or “Jim” – the namesake behind Jim Beam® bourbon – personally rebuilt the family’s
distillery, by hand, in just 120 days.
Jim Beam®:
After seven generations and 30 family members of master distillers, the Jim Beam family tradition
continues on today. In 2005, Frederick Booker Noe III, the great-grandson of Jim Beam, filled the
10 millionth barrel of Jim Beam, keeping the tradition of Jacob Beam alive for the next generation
of bourbon drinkers.
www.jimbeam.com
Jim Beam on Facebook
@jimbeamofficial
PRODUCT ATTRIBUTES
• Aged four years and bottled at 80 proof.
• True to its original recipe for more than 200 years.
• Only American whiskey made the same way, by the same family since 1795
• Portfolio also includes Red Stag by Jim Beam®, Jim Beam Devil’s Cut™, Jim Beam Rye®, Jim
Beam’s Choice® and Jim Beam 7-Year.
• Jim Beam Black® which is made from the Beam family recipe, double-aged eight years and
bottled at 86 proof.
ADDITIONAL INFORMATION
• Reached a historic milestone with the filling of the 12 millionth barrel of Jim Beam in October
2011. This marked the second time Jim Beam has filled one million barrels in less than three
years (first time was 2008), offering further evidence of the sustained growth in international
and domestic demand for “America’s Native Spirit.”
• Today, the hand-written recipe for Jim Beam is stored in a vault in a secret location.
• On average, the Jim Beam Distilleries in Clermont and Boston, Ky. fill approximately 1,800
barrels a day.
• The multi-million dollar Visitors’ Experience project for its Clermont distillery will be completed
and open for visitors by year-end 2012.
• With more than 80,000 visitors annually, Jim Beam continues to be the industry leader and
positions its flagship distillery as the gateway to the Kentucky Bourbon Trail.
• In 2011, Jim Beam launched its “Bold Choice” campaign that inspires consumers to make
bolder choices in their lives.
• This follows on the heels of other successful marketing initiatives including continued
partnerships with ESPN and Kid Rock.
CONSUMPTION AND MIXING TRENDS
Enjoy Jim Beam on the rocks, with water, neat, mixed with ginger ale or cola or in your favorite
classic cocktail.
RECIPES
Jim Beam Black® Old Fashioned
1½ parts Jim Beam Black® Bourbon
½ tsp sugar
2 dashes bitters
Cherry
Orange slice
Lemon wedge
In an old-fashioned glass, place ½ tsp sugar and 2 dashes bitters dissolved in water. Fill with ice.
Pour the bourbon and garnish with a cherry, orange slice and lemon wedge.
Best-selling bourbon whiskey in the world
Best-selling spirit in Australia
Gold Medal, 2009 San Francisco World Spirits
Competition
#12 Top 100 Premium Spirits Brands
Worldwide, Impact 2011
Jim Beam Black®:
Double Gold Medal, 2009 San Francisco World
Spirits Competition
Gold Medal, 2009 International Review of Spirits
JIM BEAM® DEVIL’S CUT®
PRODUCT HERITAGE
Jim Beam® Devil’s Cut® is a premium bourbon whiskey created using a proprietary process that
extracts the liquid trapped inside the wood of the bourbon barrels. The name Devil’s Cut plays
off the notion of “Angel’s Share” in bourbon-making. As Bourbon ages, a portion of liquid is lost
from the barrel due to evaporation—that’s the Angel’s Share. After aging, when the bourbon is
dumped out of the barrel, a certain amount of whiskey is left trapped within the wood of every
barrel—it’s that liquid, and the rich flavors from deep within the barrel wood it contains, that we
unleash and put back into our Bourbon to create Devil’s Cut®.
www.jimbeamdevilscut.com
Jim Beam on Facebook
PRODUCT ATTRIBUTES
• Devil’s Cut® is made by recapturing the rich bourbon and flavors previously trapped in the
barrel wood, and carefully adding them back into extra-aged, six-year Jim Beam® Bourbon to
create the finely-balanced, smooth 90 proof Devil’s Cut® Bourbon.
• The aroma of Devil’s Cut® showcases the deep notes of vanilla and wood pulled from the
extracted liquid of the barrel.
• By extracting the liquid trapped within the barrel wood, bold bourbon notes of wood, oak and
vanilla are unleashed and give Devil’s Cut® an intense but smooth flavor that separates itself
from other bourbons.
• Devil’s Cut® is available in more than five countries worldwide.
CONSUMPTION AND MIXING TRENDS
• Devil’s Cut® should be enjoyed neat, on the rocks, as a shot or mixed with cola. It’s great for
those occasions when you’re looking to unleash your spirit with a great night filled with the
makings of bold memories.
RED STAG BY JIM BEAM®
PRODUCT HERITAGE
RECIPES
Made in Kentucky by a true Kentuckian, Red Stag by Jim Beam Bourbon Whiskey brings flavor
to the Bourbon category. Created through a unique, artisanal process where flavors are infused
into our four-year-old Bourbon, Red Stag is true to our rich Bourbon heritage—only with a twist.
®
Red Stag Black Cherry by Jim Beam® was successfully launched in June ’09, and was both
the #2 Spirits innovation in 2010 and the #1 Bourbon introduction in the previous 10 years.
Since storming out of the gate, Red Stag Bourbon has helped spark a surge for new, innovative
whiskies infused with flavor. We are seeing this bring new consumers into the category who
previously had not considered brown spirits, and we a proud to have been the first whiskey to
acknowledge and address this trend.
In 2012, Jim Beam® has expanded its world-leading bourbon portfolio with two new Red Stag
expressions– Red Stag Honey Tea and Red Stag Spiced. Red Stag Honey Tea and Red Stag
Spiced, like their predecessor, use signature Jim Beam four-year-old bourbon – the world’s
number one bourbon – as a base, but instead of black cherry, the new expressions are honey tea
and cinnamon flavored. All three Red Stag Bourbon offerings provide a mixable, approachable
spin on America’s native spirit.
www.jimbeam.com/red-stag
Jim Beam on Facebook
@jimbeamofficial
PRODUCT ATTRIBUTES
• Red Stag Bourbon is expertly crafted with four-year-old Jim Beam Kentucky Straight Bourbon
Whiskey and infused with natural flavors.
• While Red Stag Black Cherry is the flagship expression for the Red Stag portfolio, Red Stag
Honey Tea and Red Stag Spiced are two separate expressions, made with honey, tea and
cinnamon flavors that use signature Jim Beam four-year old bourbon as a base.
• Our master blender infuses 80-proof four year-old Kentucky Straight Bourbon Whiskey
with natural flavors to make every bottle of Red Stag by Jim Beam.
• Red Stag Bourbon is now available in more than 10 countries worldwide.
CONSUMPTION & MIXING TRENDS
• Red Stag Bourbon is perfect for those who haven’t considered bourbon before — or
those who simply want to add a little flavor to their flask. In the spring and summer
months, Red Stag Honey Tea is delicious on its own, as a chilled shot or mixed with
lemon-lime soda.
• Served on its own, as a chilled shot or mixed with ginger ale, Red Stag Spiced is the
perfect complement to the fall and winter seasons.
• Red Stag Black Cherry is delicious on its own, in cola, or in any number of new or
updated classic cocktails any time of the year.
Red Stag Black Cherry & Cola
3 parts Red Stag Bourbon
4 parts Cola
Baked Red Apple
1.5 part Red Stag by Jim Beam® Spiced
Bourbon
Fresh Pressed Apple Juice
Build over ice or serve hot. Garnish with a
lemon wedge.
Buck Tea
1.5 part Red Stag by Jim Beam® Honey Tea
Bourbon
4.0 part Lemonade/ Tea
Build over rocks in a tall glass.
Garnish with a lemon wedge.
MAKER’S MARK® BOURBON
PRODUCT HERITAGE
ACCOLADES
In the early 1950s, Kentucky distiller Bill Samuels, Sr., founder of Maker’s Mark, set out to make a
better tasting bourbon whisky. What he discovered was that if you used winter wheat in the mash
instead of the traditional distiller’s rye, your bourbon whisky was smoother, less bitter and that has
made all the difference
“Established Growth Brand,” Cheers, 2009
Maker’s Mark® Bourbon is distinct not only for its unique flavor, but its iconic bottle as well. That’s
because each bottle is dipped and sealed by hand in red wax, emulating the antique cognac
bottles collected by Margie Samuels, Bill Sr.’s wife. Margie was also a collector of fine English
pewter, and the hallmarks made by the craftsman of those works inspired her to name her
husband’s masterpiece Maker’s Mark. The Samuels set high standards for handcraftsmanship
and quality, and for more than 50 years the distillery has continued to make Maker’s Mark exactly
as they did.
In 2010, the first new product ever for Maker’s Mark, Maker’s 46™ Bourbon was introduced.
Maker’s 46 Bourbon is created by removing fully matured Maker’s Mark bourbon from its barrel,
affixing ten seared oak staves to the inside of the original barrel, then putting the Maker’s Mark
back in and aging it several more months. 46 is the number assigned by the barrel maker to the
process he created specifically for this project. This launch contributed to double digit growth of
Maker’s Mark’s in both the U.S. and international markets, and helped the brand to crack one
million cases sold in 2010.
The Maker’s Mark Distillery in Loretto, Ky. was designated a National Historic Landmark in 1980,
becoming the first distillery in America to be so recognized, and was decreed as “The oldest
operating bourbon distillery in the world” by the Guinness World Records Book. Maker’s Mark is
one of the Commonwealth of Kentucky’s most popular tourist destinations, attracting more than
100,000 visitors each year.
PRODUCT ATTRIBUTES
• Made in batches of less than 1,000 gallons, or just 19 barrels, at a time.
• One of a few Bourbons made exclusively with iron-free limestone spring water.
• Maker’s Mark propagates its own yeast with some of the cultures dating back to the preprohibition era.
• Maker’s Mark is aged in white oak barrels which are air dried for nine months and charred
inside (adds caramel flavor and amber color) before use.
• Barrels of aging Maker’s Mark are rotated in the warehouse from top down to take advantage
of temperature variations. Each barrel is sampled for taste before being moved.
• Every bottle is hand dipped in the signature red wax, hence no two bottles are alike.
ADDITIONAL INFORMATION
• 2011 marked the first year Maker’s Mark advertised on TV.
• Maker’s Mark has a strong commitment to the environment and strives to be the leader in
eco-friendly practices. Maker’s Mark is the only whisky distillery in North America to utilize an
Energy Production Facility that uses byproducts stemming from the production process to
generate renewable energy.
CONSUMPTION AND MIXING TRENDS
Maker’s Mark is best served neat, on the rocks or as the key component of the perfect
Manhattan, Old Fashion, Mint Julep, and Maker’s Mark & Ginger.
RECIPES
Maker’s Mark® Mint Julep
Fresh Mint
2 tbs Simple Syrup* – Muddle
with Mint
1 ½ parts Maker’s Mark®
Splash of Distilled Water
Powdered sugar
Fill glass with crushed ice and
pour mint and simple syrup
mixture plus bourbon over
top. Sprinkle top of ice with
powdered sugar. Garnish with
a Mint spring.
Heat to dissolve sugar, stirring
constantly so the sugar does
not burn. Set aside to cool.
* Simple Syrup
1 cup Granulated Sugar
1 cup Distilled Water
“Visitor Attraction of the Year,” 2008 Icons of
Whisky Award, Whisky Magazine
PINNACLE® VODKA
PRODUCT HERITAGE
ACCOLADES
Pinnacle is a clean, smooth and extremely mixable imported vodka. Acquired by Beam in 2012,
Pinnacle’s classic unflavored vodka was the U.S. market’s fastest-growing non-flavored imported
vodka in 2011 according to Impact, and Pinnacle has also pioneered the most exciting flavors in
the vodka category, including the outstanding success of the Pinnacle line of Whipped dessertflavored vodkas. Pinnacle’s track record of successful flavor innovation places the brand at the
core of the category’s growth, as flavors generate the vast majority of vodka’s growth in the U.S.
#2 on the Impact “Hot Brands” list (Impact
March 2012)
Every sip of Pinnacle is inspired by a time honored recipe handed down from generation to
generation. Quadruple distilled, this unique spirit has a smooth, balanced finish that will please
any connoisseur.
With 30 flavor options available: Berry, Blueberry, Cake, Cherry, Cherry Lemonade, Cherry
Whipped, Chocolate Whipped, Citrus, Coconut, Cookie Dough, Cotton Candy, Grape, Gummy,
Kiwi-Strawberry, Le Double Espresso, Mango, Marshmallow, Orange, Orange Whipped,
Pomegranate, Raspberry, Red Berry, Tropical Punch, Vanilla and Whipped, you are sure to find
a flavor that suits you. Or stick with our exceptional unflavored Pinnacle Vodka (classic and 100
proof) and enjoy it neat or on the rocks.
PRODUCT ATTRIBUTES
• Quadruple distilled, imported
• Pioneered the category’s most exciting flavor innovations
CONSUMPTION AND MIXING TRENDS
Pinnacle has a smooth, balanced finish that will please any
connoisseur. Stick with Pinnacle Classic Vodka (80 proof) and
enjoy it neat or on the rocks, or choose from the 30 flavor
options available.
RECIPES
Pinn-Passion
2 parts Pinnacle Vodka
1 part Orange Juice
1 part Pineapple Juice
Splash Grenadine
Mix in a glass with ice and garnish with a cherry.
Whipped Cream Pie
2 parts Pinnacle Whipped
1 part Coconut Rum
1 part Cream
Shake with ice and strain into a chilled martini
glass. Top with a dollop of whipped cream.
Buttercream Icing
2½ parts Pinnacle Cake
1 parts butterscotch schnapps
Splash half & half
Shake over ice and strain into a chilled martini
glass. Top with a dollop of whipped cream.
Pinnacle is the fourth largest imported vodka
brand in the U.S. and is the #1 growth brand
among the top 100 premium spirits brands
worldwide for 2011. (Impact)
Pinnacle’s classic unflavored vodka was the
U.S. market’s fastest-growing non-flavored
imported vodka in 2011.
Pinnacle Whipped is “the most successful flavor
extension ever introduced in the U.S. spirits
market.” (Impact)
EFFEN® VODKA
PRODUCT HERITAGE
ACCOLADES
Beam acquired EFFEN® Vodka, a super-premium vodka whose name means “smooth, even and
balanced” in Dutch, in 2009. Made from premium Dutch wheat, EFFEN Vodka uses a continuous
distillation process, along with all-natural ingredients to create a smooth taste on the palette. As
the only vodka created by bartenders, for bartenders, EFFEN Vodka not only offers a world-class
liquid but a sleek, form-meets-function design with a rubber sleeve that acts as a grip and an
insulator to keep the vodka consistently cold. In addition to EFFEN Vodka, the brand line also
features EFFEN Black Cherry Vodka, EFFEN Dutch Raspberry Vodka and, our latest introduction,
EFFEN Cucumber Vodka.
EFFEN Vodka: Gold, 2011 San Francisco World
Spirits Competition
Known for its innovative flavor choices, EFFEN Vodka is ahead of the curve once again with the
launch of EFFEN® Cucumber Vodka. With the essence of freshly harvested vine-ripe cucumbers,
this new vodka creates a refreshing take on classic cocktails. It pairs well with melons such as
cantaloupe or watermelon, can provide a crisp twist to a traditional martini and also mixes well
with soda water, tonic or lemon-lime soda to create a cool, refreshing taste.
PRODUCT ATTRIBUTES
• ef - fen\e-,’fen\adj. Dutch: 1. smooth, 2. even, 3. Balanced.
• EFFEN Vodka is based on a century-old Dutch recipe, which includes premium wheat from
Northern Holland. Of all base materials used to make vodka (grapes, potato, corn, soy grain,
rye), wheat contains the purest kind of starch, resulting in EFFEN’s silky, smooth liquid.
• The flavors in EFFEN Black Cherry, EFFEN Dutch Raspberry and EFFEN Cucumber are
all-natural, with no artificial flavors or preservatives, and are created by
distilling fresh ingredients through a process similar to that of distilling
alcohol.
• EFFEN’s distilling process, achieved through a proprietary vacuum
process, is done at a much lower temperature than other vodkas as a
means of avoiding caramelization.
• EFFEN Vodka is filtered through peat, which is more effective at removing
impurities than charcoal.
• The water used for EFFEN Vodka is filtered through reverse osmosis to
strip away impurities. Since 80-proof vodka is actually 60 percent water,
we take great care in creating the purest water needed for world-class
vodka.
CONSUMPTION AND MIXING TRENDS
EFFEN is smooth enough to drink straight or as a complement to almost any
mixer.
RECIPES
EFFEN® Bliss
1 ½ parts EFFEN® Vodka
2 ½ parts Fresh Lemon Sour
1 part Simple Syrup
1 strawberry
2 basil leaves
Tear basil leaves and muddle with the strawberry and simple syrup. Add all
remaining ingredients and shake with ice then double strain into a chilled
cocktail glass. Garnish with a slice of strawberry and fresh ground pepper
medley.
EFFEN® Cucumber Bloody Mary
2 parts EFFEN® Cucumber Vodka
2 Basil Leaves, torn
4 parts Tomato Juice
¾ parts Bloody Mary Seasoning
Combine ingredients in a cocktail shaker over ice. Garnish with a lime wheel
and fresh basil leaf.
EFFEN Black Cherry Vodka: Bronze, 2011 San
Francisco World Spirits Competition
PUCKER® FLAVORED VODKA
PRODUCT HERITAGE
In response to the accelerated growth, consumer interest and rising trend of the flavored-vodka
category, Beam introduced Pucker™ Flavored Vodka as a distinctive flavored vodka drinking
experience in 2011.
Pucker Vodka is made from a base of 100 percent grain vodka and is distilled four times for
clarity and smoothness. The flavors of Pucker Vodka are Sour Apple Sass, Grape Gone Wild,
Cherry Tease, Citrus Squeeze, Lemonade Lust and Raspberry Rave. Each of the flavors comes
from fruit – apples, grapes, cherries, oranges, lemons and raspberries – and only uses all-natural
flavors.
Pucker Vodka provides a taste that is balanced and confident enough to enjoy with a simple
mixer, served straight-up or in a playful cocktail – offering a contemporary twist to classic
cocktails like Manhattans and Cosmopolitans.
PRODUCT ATTRIBUTES
• With Pucker Vodka, fans of flavored vodka finally have the bold flavor they’ve been waiting for.
• Adding to the exciting growth of the category, Beam introduced the full flavor of Pucker Vodka,
reflecting the fun, outgoing personalities of flavored-vodka drinkers.
• Pucker Vodka is a bold and unique flavored vodka with natural flavors. It infuses natural fruit
flavors into four-times-distilled vodka.
• Pucker Vodka provides an extra dimension of taste on its own or in a cocktail. The flavor is
bold enough to enjoy with a simple mixer, such as lemon-lime soda.
• Pucker Vodka is 70-proof.
RECIPES
Sweet & Sour Apple
2 parts Pucker™ Sour Apple Sass Vodka
¼ part Maple Syrup
1 part Lime Juice
¼ part Annisette Cordial
Combine ingredients in a cocktail shaker. Shake ingredients and strain into a cocktail glass. Spray
Annisette Cordial on top of cocktail.
It’s Cherry Thyme
2 parts Pucker™ Cherry Tease Vodka
4 parts Fresh Thyme
½ part Honey Syrup (2 parts Honey to 1 part Water)
1 part Orange Juice
3 parts Orange Bitters
1 part Soda
Muddle fresh thyme with a little bit of ice.
Combine more ice, rest of ingredients
(besides the soda) in a cocktail shaker and
shake. Strain into a highball glass with fresh
ice. Splash with soda and garnish with
orange quarter.
CANADIAN CLUB® CANADIAN WHISKY
PRODUCT HERITAGE
ACCOLADES
Canadian Club was founded by Hiram Walker in 1858. Walker’s uniquely smooth whisky quickly
gained popularity in the late 19th Century Gentlemen’s Clubs throughout the US and Canada
and became known as “Club Whisky.” The popularity of “Club Whisky” caused American distillers
to petition Walker and the U.S. Government to add the word “Canada” to the name to make a
clear distinction from competing American whiskies. The name was changed to Canadian Club®
Whisky. The famous Whisky played a major role in history as the “unofficial” Whisky of Prohibition.
Located just over the border in Windsor, Canada, Canadian Club was able to continue legally
producing whisky between 1920 and 1933 when the sale of beverage alcohol was prohibited in
the United States. It is rumored that CC quickly became a favorite of Al Capone who operated a
lucrative business smuggling the spirit across the Detroit River to thirsty Americans.
Canadian Club: Award of Excellence, 2010
Canadian Whisky Awards
For more than 150 years, Canadian Club has been known worldwide as smooth, versatile and
easy to enjoy. Today, Canadian Club is served and enjoyed in more than 150 countries across the
globe.
www.canadianclub.com
PRODUCT ATTRIBUTES
• The award-winning family of Canadian Club Whiskies includes a 6 Year Old/Premium, Classic®
12 Year Old, Reserve 10 Year Old, Sherry Cask, 100 Proof, 20 Year Old, 30 Year Old.
• The following Canadian Club RTDs are also available in Australia and New Zealand: Canadian
Club & Cola, Canadian Club & Dry, Canadian Club & Ginger Beer.
• Only Canadian whisky that’s Barrel Blended™ before aging to allow the flavors to marry
resulting in an exceptionally smooth whisky.
• Double distilled to remove fusel oils creating a light tasting whisky.
• Aged longer than the industry standard in once-used American white oak bourbon barrels to
give the whisky its mellow flavor.
• Each expression is made from a different ratio of corn, rye, rye malt and barley malt distillates.
CONSUMPTION AND MIXING TRENDS
The most popular ways to enjoy Canadian Club is with ginger ale, club soda, or cola.
Classic 12 or Reserve 10 is best served neat, on the rocks or with water.
RECIPES
The Burgundy
1½ parts Canadian Club® Whisky
4 parts Ginger Ale
Splash of Cranberry Juice
Serve in a rocks glass over ice.
Canadian Club Sherry Cask: Gold, 2009 San
Francisco World Spirits Competition
Canadian Club 10 Year Reserve: Silver, 2009
San Francisco World Spirits Competition
Canadian Club Classic 12: Silver, 2009 San
Francisco World Spirits Competition
TEACHER’S® SCOTCH WHISKY
PRODUCT HERITAGE
RECIPES
Teacher’s can trace its roots back to the 1850s, when a Victorian grocer named William
Teacher began selling whisky in Glasgow, Scotland. As an immensely successful brand, the
company hedged its sales during the First World War by distributing to its customers ration
coupons, which entitled them to only five glasses of Teacher’s per week. When the war was
over, business resumed, and the company was able to fulfill growing demand from its ample
supply.
Teacher’s® Pet
®
www.teacherswhisky.com
PRODUCT ATTRIBUTES
• The Teacher’s blend contains at least 35 different single malts from all over Scotland and grain
Scotch whisky.
• The many individual components of Teacher’s are all high quality, giving it a unique style and
flavor – robust, and full of character with a great depth.
• A minimum of 45% of the content of Teacher’s blend is Malt whisky, amongst the highest
proportion of any blend and a signifier of its quality Teacher’s is made using only traditional
distillation methods.
• Aging is carried out in traditional large wood casks, including used Sherry barrels which
impart a rounded smoothness.
• The ‘fingerprint’ malt (the one of which there’s the most and which therefore has the biggest
influence) is Ardmore®.
• Ardmore is a ‘peated’ malt, meaning the barley is dried over a peat fire – imparting a smoke
richness to Ardmore and subsequently to Teacher’s.
• The remaining flavor comes from a combination of Lowland, Highland and Speyside single
malts.
CONSUMPTION AND MIXING TRENDS
There are many ways you can enjoy Teacher’s Scotch Whisky from the classic Manhattan to
serving it neat.
2 parts Teacher’s® Whisky
½ part Calavados
½ part Peach Schnapps
½ part Apple Juice
½ part Lime Juice
Teacher’s®, Lime and Cola
Fill your glass with a handful of ice cubes or
crushed ice if you prefer. Pour in a measure of
Teacher’s Highland Cream, add your favorite
cola to taste and finish with a squeeze of lime.
The smoky flavors of Teacher’s blend perfectly.
KILBEGGAN® IRISH WHISKEY
PRODUCT HERITAGE
ACCOLADES
Situated on the Brosna River in Co. Westmeath is the Old Kilbeggan Distillery – the home of
Kilbeggan® Irish whiskey. Opened in 1757, the Old Kilbeggan Distillery is reputed to be the oldest
licensed whiskey distillery in the world. A lot happens in 250 years but one thing has stood the
test of time – the quality of Kilbeggan Irish whiskey.
2011 IWSC – Gold Medal
Kilbeggan is a uniquely Irish whiskey. Like most Irish people, Kilbeggan is easy going and
approachable, but with its own distinctive style. The finest grain and malt whiskeys are blended
together for the smooth, sweet taste and lovely malty finish that is Kilbeggan Irish whiskey.
2010 IWSC – Gold Medal & Best in Class
2011 San Francisco World Spirits Competition
– Gold Medal
2009 LA IWSC – Gold & Best in Class
2009 IWSC – Whiskey of the Year
PRODUCT ATTRIBUTES
• Marquees include Kilbeggan Irish Whiskey, Kilbeggan 15 Year Old and Kilbeggan 18 Year Old
• Opened back in 1757, the Kilbeggan Distillery is the oldest distillery in the world and has the
oldest Pot Still in operation today.
• Characterized as “The Sweet One,” Kilbeggan’s sweet caramel, vanilla and toasty wood
aromas lead to a soft silky, sweet golden raisin, caramel and peppery spice flavoros and a
creamy vanilla and tasty wood finish.
CONSUMPTION AND MIXING TRENDS
Just as the saying goes “there is more than one way to skin a cat”, Kilbeggan can be enjoyed
in many different ways. It can be consumed on its own or with a drop of water. It doesn’t end
there, its versatile nature also means that it makes the perfect Irish coffee and it’s a great cocktail
ingredient. Kilbeggan Irish whiskey really has something for everyone.
RECIPES
The Perfect Kilbeggan® Irish Coffee
1 part of Kilbeggan Irish Whiskey
Brown Sugar
Freshly brewed quality coffee
Whipped cream
In a pre-heated goblet glass mix; 1 part Kilbeggan Irish whiskey, freshly brewed coffee and brown
sugar (as much or as little as you like). Whip the cream to a honey-like consistency and delicately
float it on top with loving care. Garnish with grated chocolate / nutmeg.
LAPHROAIG® SINGLE MALT
SCOTCH WHISKY
PRODUCT HERITAGE
ACCOLADES
Laphroaig® Islay Single Malt Scotch Whisky
Laphroaig 10 Year Old: Double Gold, 2011 San
Francisco World Spirits Competition
Laphroaig literally means “the beautiful hollow by the broad bay.” Born from the streams and blue
peat smoke of Islay, Laphroaig is a Single Malt Scotch Whisky with a distinct taste and story in
every bottle.
The secret to Laphroaig is that it benefits from the happy circumstances of where it is produced
– next to ocean water and on land that gives Laphroaig a unique peaty taste. Laphroaig is one
of only a few distilleries that still uses traditional malting floors, and dries and infuses its own malt
with the thick blue smoke from old peat-fired kilns.
PRODUCT ATTRIBUTES
• The award-winning family of Laphroaig Single Malt Scotch Whiskies includes a 10 Year Old
Cask Strength, 10 Year Old, Quarter Cask, 15 Year Old, Triple Wood, 18 Year Old, 25 Year Old,
27 Year Old, 30 Year Old and 40 Year Old.
• Laphroaig is the #1 selling Islay Single Malt Scotch Whisky.
• One of only a few distilleries that still uses traditional malting floors, and dries and infuses its
own malt with the thick blue smoke from old peat fired kilns.
• Characterized by the pungent, earthy aroma of the blue peat smoke; the sweet nuttiness of the
barley; and the delicate, heathery perfume of Islay’s streams.
• Laphroaig is the only Single Malt Scotch Whisky to bear a Royal Warrant bestowed by HRH
Prince Charles.
CONSUMPTION AND MIXING TRENDS
Take it neat or with a splash of soft water. Roll it around on your tongue. Take the time to
experience its rich, full flavor and Islay peat smoke character.
FRIENDS OF LAPHROAIG
Laphroaig has many appreciators around the globe, attested to by its more than
440,000 registered friends, each of whom receives a lifetime lease on one square foot
of Islay, next to the distillery.
www.laphroaig.com
Laphroaig 10 Year Old Cask Strength: Double
Gold, 2011 San Francisco World Spirits
Competition
Laphroaig 18 Year Old: Double Gold, 2011 San
Francisco World Spirits Competition
Laphroaig Quarter Cask: Gold, 2011 San
Francisco World Spirits Competition
Laphroaig 25 Year: Whyte & Mackay Trophy
Award, 2010 International Wine & Spirit
Competition
Laphroaig 25 Year: Gold and Best in Class,
2010 International Wine & Spirit Competition
Laphroaig 18 Year: Gold and Best in Class,
2010 International Wine & Spirit Competition
Laphroaig 10 Year Cask Strength: Gold and
Best in Class, 2010 International Wine & Spirit
Competition
DYC® WHISKY
PRODUCT HERITAGE
ACCOLADES
DYC Whisky was the first whisky produced in Spain since Nicomedes Garcia founded Destilerias
DYC at Palazuelos de Eresma in Segovia in 1959. It is in this region where the high quality grains,
the aroma from the peat during the malting process and the pure, mountain spring water from
Penalara meet. This unique combination gives DYC its unmistakable quality, aroma and flavor.
DYC has four expressions: DYC Whisky which is aged for three years, DYC 8 which is created
from a combination of malts and spirits distilled from cereals aged separately for a minimum of
8 years in American oak barrels, both these brands are consumed with mixers and ice. DYC
Pure Malt was launched in 2007 one of the most innovative projects that the distillery has shaped
since the 1950’s, and the most recent family member and concept The DYC Single Malt Cask
Collection.
#3 whisky in Spain
PRODUCT ATTRIBUTES
• DYC 80º proof is the standard variant of the portfolio. 3 years blended National whisky that
competes with Scotch blended whiskies at a better price. DYC is mainly consumed in day
bars.
• DYC 8 80º proof is an 8 years aged blended whisky, competing with Scotch blended whiskies
offering better quality at the same price. DYC 8 is mainly consumed in night outlets.
• DYC Pure Malt is the first Malt of the DYC portfolio. Positioned at a cheaper price than Malts
competitors, this DYC variant gives consumers that enter the Malt category the opportunity to
enter it at an affordable price through a brand they already know and are confident of.
• DYC Single Malt is the most premium DYC variant. It is launched as a different limited edition
every Christmas, with different finishings every year. The first one was launched in Xmas 2010
with a 10yo Single Malt DYC Whisky.
• DYC Red One is a whisky based spirit with a hint of natural black cherry flavoring and is the
first flavored Spanish whisky to be introduced in the market.
CONSUMPTION AND MIXING TRENDS
• Blended whisky is consumed in Spain as a long drink mixed generally with cola, late at night at
night outlets, discos and pubs.
• Malt Whisky is consumed alone or with ice, generally after lunch or dinner at restaurant or at
home.
RECIPES
DYCQuiri
12cl of DYC® 8 Whisky
160g of frozen peach purée
2 limes juice
10cl of Monin® Gomme sirop
6cl of Pêche de Vigne cream
500g of crushed ice
Mix all DYCQuiri ingredients in the mixer. Crush during 10-20 seconds. Serve in a Martini cóctel
glass garnished with fresh peach and redcurrant.
#86 premium spirit worldwide
SAUZA® TEQUILA
PRODUCT HERITAGE
ACCOLADES
According to legend, when the Spanish conquistadors ran out of the brandy they brought from
Europe, they began to distill a local agave drink, which became North America’s first indigenous
distilled spirit. In 1873, this golden beverage was dubbed “tequila” by Don Cenobio Sauza, who
founded La Perseverancia Distillery in Tequila, Mexico. He became the first to export tequila to the
rest of the world, and today, Sauza® offers a full line (standard, premium and super-premium) of
tequila.
#1-selling tequila brand in Mexico
www.sauzatequila.com
www.tresgeneraciones.com
Sauza® Silver
“Top Ten Largest Growth Brand,” International
Wine & Spirits Research, 2011
“Established Growth Brand,” Cheers 2009
Gold Medal, 2011 San Francisco Spirits
Competition
PRODUCT ATTRIBUTES
• Sauza® Silver, a premium, 51% agave, Silver tequila that makes the freshest-tasting margaritas
available.
• All Sauza tequilas are double-distilled at low proof to retain the full agave flavor, except the Tres
Generaciones range which is triple-distilled for the ultimate in smoothness.
• Sauza Tequila’s 100% agave products are double-distilled in copper pot stills; mixto products
are distilled in stainless steel stills and made by blending the agave with pure cane sugar—not
molasses or corn syrup.
Today, Sauza offers a full line of tequila including:
• Sauza® Silver and Sauza® Gold
• Sauza® Blue Silver and Sauza® Blue Gold, 100% Blue Agave tequilas
• The super-premium Tres Generaciones® family of triple distilled tequilas, including Tres
Generaciones® Plata, Tres Generaciones® Reposado and Tres Generaciones® Añejo
CONSUMPTION AND MIXING TRENDS
The Sauza line can be enjoyed in a margarita, traditional cocktails or savored neat.
Tres Generaciones® Ultimate Margarita
1 - 1/2 parts Tres Generaciones® Plata Tequila
1 part JKD & Son’s™ O3 Premium Orange Liqueur
1 part fresh lime juice
Rim the outside of a martini glass with lime and dip into salt. Fill a drink shaker with ice and all of
the ingredients. Shake and strain into glass. Serve chilled.
Best Buy, 2010 Beverage Tasting Institute
Tres Generaciones® Plata
Gold Medal, 2011 San Francisco World Spirits
Competition
Tres Generaciones® Reposado
Bronze, 2011 San Francisco World Spirits
Competition
Tres Generaciones® Añejo
Gold, 2010 International Review of Spirits
HORNITOS™ TEQUILA
PRODUCT HERITAGE
ACCOLADES
The Hornitos story begins with a revolution. Don Francisco Javier Sauza (or Don Franco)—
descendant of Don Cenobio Sauza, founder of La Perseverancia Distillery and the man who
coined the name “tequila” in 1873— was determined to bring tequila to a new height of respect
and renown. As an ambassador extraordinaire for the spirit, Don Franco not only worked with the
Mexican government to proclaim Jalisco, Mexico (the state where the town of Tequila is located)
as the exclusive origin of genuine tequila in 1974, but also transform standards for his beloved
family business. With Hornitos™ Reposado, Don Franco introduced the use of 10,000 gallon
oak barrels called “pipones” to serve as aging vessels for his fine tequila. The pipones gave the
tequila less contact with the wood, bringing out a pure agave flavor and a delicate pale gold color
unique to the Hornitos Reposado. In his travels around the world, Don Franco shared his favorite
creation freely, making tequila internationally famous as a taste of Mexico with the smooth, pure
flavor of Hornitos tequila.
Hornitos™ Plata
Today, the Hornitos™ family of tequilas keeps Don Franco’s legacy alive, using the same high
standards to cultivate the best and most flavorful agaves and mold them into premium tequila to
enjoy whether creating “Hornitails,” our version of the traditional cocktail, or savoring on its own.
www.hornitostequila.com
PRODUCT ATTRIBUTES
• Hornitos™ Plata: double-distilled with hints of fresh, floral notes and clove spice.
• Hornitos™ Reposado: rested at least two months in 10,000 gallon oak vats that produces a
smooth, mature character and delivers the purest agave flavor possible from wood-treated
tequila.
• Hornitos™ Añejo: aged one to three years in American White Oak barrels; contains hints of
vanilla, toasted wood and chocolate for a soft, smooth taste.
• All Hornitos variants are premium, double-distilled tequilas made from 100% blue agave.
CONSUMPTION AND MIXING TRENDS
The Sauza line can be enjoyed in a margarita, traditional cocktails or savored neat.
Hornijo
2 tsp sugar
6-8 mint leaves
Club soda
1 lime, halved
3 parts Hornitos™ Reposado Tequila
Mint sprig for garnish
Silver Medal, 2011 SF World Spirits Competition
Hornitos™ Plata
Silver Medal, 2009 International Review of
Spirits
CRUZAN® RUM
PRODUCT HERITAGE
ACCOLADES
Since the 1700s, the Nelthropp family has hand-crafted super-premium and premium rums for
eight generations. Working on the tropical isle of St. Croix, in the beautiful heart of the Virgin
Islands, they turn the juice of the finest sugar care, pure St. Croix rainwater and their own
proprietary yeasts into the most brilliant rums in the world, Cruzan® Rum. The Cruzan Rum
Distillery is recognized for its hand-crafted ultra premium rums, as well as its critically acclaimed,
natural-tasting flavored rums.
Cruzan® Dark: Gold, 2011 San Francisco World
Spirits Competition
Cruzan is more than a spirit, but a way of life. Much like a tribal mentality, our brand has a way
of doing things, a culture, a philosophy, a worldview that defines them vs. us. The Cruzan way
of life is friendly, gentle, courteous, leisurely and encouraging more of what is good, fun and
comfortable.
PRODUCT ATTRIBUTES
• The word Cruzan is derived from Santa Cruz, the Spanish name for the island. A person who
lives on St. Croix is referred to as a Cruzan.
• Cruzan® Rum has perfected the rum making process; all products are distilled through a
continuous distillation process which makes them exceptionally clean and smooth.
• Cruzan uses only the finest ingredients and all natural flavors, including high quality molasses
which improves the quality and taste of the rum.
• Cruzan offers a diverse portfolio of premium rum products that are perfect for every occasion,
including super premium, light, dark and flavored rums.
• All Cruzan products are distilled on the island of St. Croix at the Estate Diamond Distillery.
Bottling of Cruzan Rum occurs in Southern Florida.
RECIPES
Moon over Mango
1 ½ part Cruzan® Light Rum
½ part Cruzan® Mango Rum
1 part Fresh Sour
1 part Pineapple Juice
½ part Cruzan® Black Strap Float
Shake all but the Black Strap with ice and strain over fresh ice in a hurricanestyle glass; slowly pour the Black Strap so that it floats on top; garnish with a
mint sprig and a pineapple wedge on the rim
Summer Breeze
2 ½ parts Cruzan® Aged Dark Rum
1 ½ parts Cruzan® Aged Light Rum
1 part Canton Ginger Liqueur
1 part Simple Syrup
1 part Elixer G® ginger syrup
1 part Cruzan® Black Strap Float
Juice of one whole lime
Shake all ingredients with ice and strain over fresh ice in a Hurricane style
glass; garnish with a mint sprig and a piece of candied ginger on the rim
Cruzin’ Infusion
1 part Cruzan® Mango Rum
1 part Cruzan® Pineapple Rum
1 part Cruzan® Raspberry Rum
2 ½ parts Lemonade
Top with lemon-lime soda; build in an ice filled glass, garnish with a
pineapple slice and a lemon wheel
Cruzan® Single Barrel: Gold, 2011 San
Francisco World Spirits Competition
Cruzan® Single Barrel: Gold, 2011 New York
World Wine and Spirits Competition
SKINNYGIRL® COCKTAILS
PRODUCT HERITAGE
Beam acquired the Skinnygirl® Cocktails brand in March 2011. Created in 2009 by natural
foods chef, three time New York Times Bestselling Author and television star Bethenny Frankel,
Skinnygirl® Margarita quickly became one of the fastest growing spirits brands in the U.S. in
2011. Skinnygirl® Margaritas feature simple ingredients, including agave nectar and premium blue
agave tequila, and are the leading player in the RTS category.
Bethenny Frankel continues to serve as the committed brand collaborator, developer and
marketer. In summer 2011, the line expanded to include Skinnygirl Sangria followed by White
Cranberry Cosmo in November. And again in 2012, Skinnygirl Cocktails sores to the next level,
redefining cocktailing by presenting a closetful of options that includes Skinnygirl, The Wine
Collection; Skinnygirl Vodka with Natural Flavors; and Skinnygirl Piña Colada.
Each innovation fills a specific need in the market and flawlessly caters to the Skinnygirl consumer
who wants (and gets) it all.
PRODUCT ATTRIBUTES
• Skinnygirl’s five ready to serve, low-calorie cocktails include Margarita, Sangria, White
Cranberry Cosmo, Piña Colada and White Peach Margarita.
• Skinnygirl, The Wine Collection includes California Red, White and Rosé blends.
• Skinnygirl Vodkas are available in four delicious low-calorie flavors which include Tangerine,
Island Coconut, Cucumber and Bare Naked.
CONSUMPTION AND MIXING TRENDS
Super Summery Skinnygirl® Margarita
This summer, accessorize your classic Skinnygirl® Margarita by adding muddled fresh fruit or
herbs like …
Raspberries
Mint
Strawberries
Orange slices
Mandarin oranges
A Splash of pomegranate juice
A Splash of blood orange juice
A splash of grapefruit juice
COURVOISIER® COGNAC
PRODUCT HERITAGE
ACCOLADES
Legend has it that in 1811 Napoleon Bonaparte visited the Courvoisier warehouses run by
Emmanuel Courvoisier and his associate Louis Gallois. Later, the French leader took several
barrels of the cognac with him to St. Helena, and the English officers on his ship enjoyed it so
much they nicknamed Courvoisier “The Cognac of Napoleon.”
L’Essence de Courvoisier: Double Gold, 2011
San Francisco World Spirits Competition
Another Napoleon, Napoleon III, reinforced Courvoisier’s reputation as the finest cognac available
by granting Courvoisier Cognac the title of “Official Supplier to the Imperial Court” in 1869.
Currently, Courvoisier is one of the leading cognac houses in the world and continues to excel
in the spirits category with its renowned blends, including VS, VSOP, C by Courvoisier, Exclusif,
Courvoisier 12, Courvoisier 21, Courvoisier Rosé, Napoleon, XO, Initiale Extra, Millennium,
Courvoisier Succession J.S., L’Essence de Courvoisier and L’Esprit de Courvoisier.
PRODUCT ATTRIBUTES
• Courvoisier VS: aged up to eight years; made from a majority of Fins Bois grapes giving the
cognac its fruitiness and Petite Champagne providing depth and character.
• Courvoisier VSOP: aged up to 10 years; carries the “Fins Champagne” designation because it
comprises more than 50% of Grande Champagne grapes.
• Courvoisier XO Imperial: Very old blend of more than 40 fine cognacs comprised of well
matured Grande Champagne, a touch of Petite Champagne and venerable Boderies.
• Double-distilled in traditional red copper Charentais alembic pot stills.
• Aged in barrels handmade from 200-year old oak chosen by the Master Blender.
• Courvoisier was the first of the four major Houses of Cognac to introduce a product with a
declared age statement with the release of the Courvoisier Connoisseur Collection, consisting
of Courvoisier 21 and Courvoisier 12.
• L’Essence de Courvoisier consists of more than 100 ‘eaux-de-vie’ from the most exclusive crus
in the cognac region; Grande Champagne and Borderies. The cognac is the combination of
rare blends housed in the cellars dating back to the early 20th century.
• Courvoisier Rosé is a first of its kind blend of cognac and premium French red wine grapes.
• A bold, revolutionary cognac, C by Courvoisier is full of attitude, boasting a daring, intense
flavor profile that stands out from the crowd and showcases a new side of cognac.
CONSUMPTION AND MIXING TRENDS
There’s a Courvoisier blend perfect for every occasion. Courvoisier VS
is best experienced mixed in simple cocktails such as Courvoisier and
ginger ale. Courvoisier Exclusif is designed to be mixed; the VSOP
Exclusif brings a modern twist to cognac and an extravagant streak to
cocktail drinking. Courvoisier XO Imperial is best enjoyed straight or on
ice.
RECIPES
Courvoisier® Strawberry Lemonade
1 ½ parts Courvoisier® Exclisif Cognac
1 part DeKuyper® Pucker® Strawberry Liqueur
½ part DeKuyper® Signature Triple Sec
Splash of sour mix
2 Strawberries (optional)
Shake well and strain into an ice-filled tall glass. Top with
club soda.
Courvoisier® Neat
1 ½ parts Courvoisier® Cognac
It’s best to enjoy VSOP, Napoleon Fine Champagne, XO Imperial and Initiale Extra
neat. For the perfect pour, tilt the snifter on its side and gently pour Courvoisier Cognac until it
laps the rim. Cradle the glass in your hand for a few moments before drinking. The heat from
your hand will raise the cognac to room temperature and will help release the spirit’s distinct
bouquet. Then simply enjoy responsibly.
Courvoisier 21: Gold, 2011 San Francisco
World Spirits Competition
Courvoisier XO: Gold, 2011 San Francisco
World Spirits Competition
Courvoisier VS: Gold, 2011 San Francisco
World Spirits Competition
Courvoisier 12: Silver, 2011 San Francisco
World Spirits Competition
DEKUYPER® CORDIALS AND LIQUEURS
PRODUCT HERITAGE
ACCOLADES
DeKuyper® was founded in Holland in 1695 by Johannes DeKuyper & Son. In 1933, the
DeKuyper family agreed to establish a plant in America to introduce a new market to their line of
high quality cordials and liqueurs.
Best-selling line of domestic cordials
For more than 300 years, DeKuyper has combined its rich traditional expertise with modern
innovation to create mixable and versatile cordials, liqueurs, crèmes, brandies and schnapps
made from the world’s finest ingredients. DeKuyper is the brand bartenders trust most to add
color, flavor and fun to any cocktail.
PRODUCT ATTRIBUTES
• Offers nearly 60 mixable and versatile flavors.
• Extracts flavor through two different methods: fresh and dried fruit are soaked in alcohol
to allow the fruit essences to infuse; seeds, herbs, and citrus peel are distilled producing a
naturally flavored liqueur.
• Drives cocktail trends: Peachtree® Schnapps inspired the “Fuzzy Navel”; Pucker® Sour Apple
Schnapps created the “Appletini.”
• Invented the “sweet and sour” schnapps category with the debut of Pucker Grape and Pucker
Cheri-Beri in 1996. Sour Apple, Watermelon, Peach, Raspberry, Strawberry Passion, Berry
Fusion and Island Blue complete the Pucker line of nine 30-proof schnapps.
• Announced a new product line in 2008 that eliminates complicated mixing in order to make
great tasting and unique drinks. DeKuyper® Burst Bar Shots are pre-mixed shots containing all
ingredients in one bottle so that all the consumer needs to do is “Open, Pour and Party!” Burst
Bar Shots come in six great-tasting favors: Red Headed Burst, Kamikaze Burst, Washington
Apple Burst, Lemon Drop Burst, Sex on the Beach Burst and Alabama Slammer Burst.
CONSUMPTION AND MIXING TRENDS
Whether you’re socializing with friends at home, at a bar or a restaurant, order a classic mixed
drink with big, bold and juicy fruit flavors from DeKuyper. Try adding a splash of Peachtree or
your favorite Pucker flavor to your vodka soda, vodka cranberry, rum and cola, margarita, martini
or shooter. Or try one of these cocktails.
RECIPES
Appletini
1 part DeKuyper® Pucker® Sour Apple Schnapps
1 part VOX® Vodka
Combine in a shaker with ice. Shake and strain into a martini
glass.
DeKuyper® Peachtree® Margarita
1 part DeKuyper® Luscious Peachtree® Schnapps
2 parts Sauza® Tequila
½ part DeKuyper® Signature Triple Sec
3 parts sweet and sour mix
Pucker® is the #1 line of fruit-flavored sweet and
sour schnapps
Peachtree® is the #1 brand of peach schnapps
Hot Damn!® is the #1 brand of cinnamon
schnapps
ButterShots® is the #1 brand of butterscotch
schnapps
SOURZ®
PRODUCT HERITAGE
ACCOLADES
Launched in 1999, Sourz® has grown to become a key brand within the UK, delivering 300,000
cases a year. Although launched as alternative to other mixable spirits and liqueurs it’s
exceptional flavor delivery when served straight saw Sourz being recognized as a great tasting
single serve
Sourz is the No 3 Non Cream Liqueur in the UK
Off Trade
Over the past few years consumers have begun to enjoy Sourz in new ways by mixing and
creating fun new cocktails.
Sourz’s brilliant sweet and sour flavors and vibrant colors appeal to LPA to 24-year old
consumers. Sourz Apple is the main flavor variant with Cherry Zing as number two. Other flavors
that support the range are fruity Blackcurrent, Raspberry, Tropical and Pineapple.
CONSUMPTION AND MIXING TRENDS
Sourz is a great tasting, versatile drink that can bring zing to any occasion – either straight, mixed
or in a pitcher to share with friends.
RECIPES
Berries & Cream
Sourz® Raspberry topped with Cream Soda
2 shots of Sourz® Raspberry
1 wedge of fresh lime (squeezed)
Top with Cream Soda
Pour all ingredients over cubed ice, starting with citrus squeeze and swizzle
Purple Rain
Sourz® Cherry with Bols® Blue topped with lemonade
Take a tall glass and fill with ice
Squeeze over lemon wedge and drop into glass
Add 1 x 25ml shot of Sourz® Cherry
Add 1 x 25ml shot of Bols® Blue liqueur
Top with lemonade and stir
Sourz is the No 1 Non Cream Liqueur in the UK
On Trade
Sourz has over 1.5 million drinkers in the UK
and over 394K Facebook fans
LARIOS® DRY GIN
PRODUCT HERITAGE
ACCOLADES
In 1866 the Jiménez & Lamothe Company was founded in Málaga, Spain, and specialized in the
distillation and aging of wines and brandies. In 1916, Jose Aurelio Larios, the third Marquis of
Larios, purchased Jimenez & Lamothe and changed its name to Larios & Cia. The company was
headquartered in Malaga.
Best-selling gin in Spain
Since the 1980s, Larios® Dry Gin has been Europe’s top-selling gin. It is also the uncontested
leader of the Spanish gin market, with a 34,2% SOM. In July 2005 the brand was acquired by
Beam Global Spirits & Wine as part of the Allied Domecq take over.
In 2009, Larios 12 was launched as a brand extension for Larios in order to provide greater
quality perception among consumers to the motherbrand. That include; Wild juniper berries,
Coriander, Nutmeg, Angelica Root.
Citrics: Lemon and orange from the Mediterranean, Mandarin, Tangerine, Clementine, Grapefruit
and Lime. A unique orange blossom touch guarantee’s the exotic aroma and the silken aroma to
the palate.
Larios 12 has five distillations, four initial and a special fifth one that incorporates the orange
blossom.
www.lariosdrygin.com
http://www.larios12refresh.com
http://www.calendariolarios12.com
PRODUCT ATTRIBUTES
• Larios Dry Gin born of a single process from two double distillations of wild juniper and a
selection of 100% natural ingredients of the highest quality.
• Larios 12 includes 12 botanicals: Wild juniper berries, Coriander, Nutmeg, Angelica Root;
Citrics: Lemon and orange from the Mediterranean, Mandarin, Tangerine, Clementine,
Grapefruit and Lime; A unique orange blossom touch guarantee’s the exotic aroma and the
silken aroma to the palate.
• Larios 12 has 5 distillations, four initial and a special fifth one that incorporates the orange
blossom.
CONSUMPTION AND MIXING TRENDS
Gin tonic is included in the social life. It is habitual to have a gin tonic after a nice lunch either with
friends or in a professional environment. After a hard day at work they go down to the nearby
outlet to share a gin tonic and relax. In the metropolitan lounge restaurants are frequently visited
to have dinner and enjoy a well prepared gin tonic in a peaceful environment.
RECIPES
Larios® LUX
½ oz. Ginebra LARIOS® 12
Tonic
Rose Petal
Powdered silver
Put Larios® 12 Gin into a highball glass over ice cubes. Top with tonic water and add Powdered
silver. Stir with a bar spoon Add three petals to decorate.
Larios® 12 Perfect Serve
1 ½ oz. LARIOS® 12 Gin
Tonic
Twist lime peel
Twist orange peel
Put Larios 12® Gin into a highball glass over ice cubes. Add a twist of lime and stir. Top with tonic
water. Add a twist orange peel
#100 on the world’s top-100 spirits list
7 out of 10 consumers prefer Larios (Milward
Brown blind taste test)