full details

Transcription

full details
COMMERCIAL SPONSORSHIP &
PARTNERSHIP OPPORTUNITIES
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THE ER 1 BOAT PARTY
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“THE UK’S LEADING
CLUB BRAND”
FACTS & FIGURES
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mobile 18 – 30 year olds; 50/50 male/
female split
Celebrating 10 years as the world’s leading club night organiser,
PUKKA UP is looking for commercial partners and sponsors to
share in its success.
t 16,,"616,$MVC/JHIUTIBWFPWFS 115,000 admissions a year across
120 nights
The following opportunities exist for brands to associate with
PUKKA UP in 2013:
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35,000 admissions over a 17-week
period in Ibiza
The Day The World Partied - 10th Anniversary
Celebrations – 27th April 2013
t 16,,"61*OUFSOBUJPOBM$MVC/JHIUTo
over 20,000 admissions a year
t PUKKA UP reaches out to 5,261,995 of
the UK’s 18-24 year olds
PUKKA UP IBIZA 2013 - 17 weeks of boat parties
in the clubbing capital of the world
t 16,,"61SFBDIFTPVUUPNJMMJPO
tourists to Ibiza during the PUKKA UP
season from: UK 38.7%; Germany 26.3%;
Spain 11.9%; Italy 8%; France 4.9%;
Others 10.2%
PUKKA UP UK TOUR 2013 - Over 100 PUKKA UP
nights across the UK
With residencies in some of the world’s biggest clubbing
destinations, PUKKA UP is an established international trend-setter
from the coastline of Ibiza to the far-flung clubs of China or
anywhere in between that has a house beat and dancing feet.
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nightclubs, with 18-24-year-olds the
most frequent attendees
In the UK and Ireland, the PUKKA UP Tour is constantly
expanding with the hottest venues on the clubbing map
signing up for PUKKA UP events, which will see the brand in
every major city in 2013.
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hardcore/occasional clubbers and
31% sporadic clubbers
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hardcore/occasional clubbers and
28% sporadic clubbers
PUKKA UP offers potential sponsors the chance to engage
directly with this young, cool and affluent target audience
through a wide range of promotional and marketing media
including print, outdoor, press and online.
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single and around a third spend
a considerable amount of time
online each day (four hours+)
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and scribd surveys
CELEBRATING 10 YEARS AS THE WORLD’S
LEADING CLUB NIGHT ORGANISER
ORGANISED BY PUKKA UP ENTERPRISES
MARKETING SUPPORT BY PURPLE TANGERINE – THE SPONSORSHIP EXPERTS
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THE ER 1 BOAT PARTY
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“THE UK’S LEADING CLUB BRAND
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WHY GET INVOLVED?
There are many benefits of an association including:
Brand Association – aligning your company with PUKKA UP
enables you to engage with an 18-30 target audience in
an innovative way and associate with one of the coolest,
hippest, trend setting club promoters in the UK and
Internationally
BRANDING & PR
Sponsors, Supporters, Suppliers and Partners
will have rights to associate with PUKKA UP
for PR and advertising activity.
Brand Exposure / Huge PR Opportunity - through advertising
& PR an association with PUKKA UP will raise brand awareness
of a sponsor’s products and services. PUKKA UP will generate
media coverage in international, national and regional media
BDSPTT573BEJP1SFTT.BHB[JOFTBOE0OMJOF.BYJNJTF
exposure though a multi media approach including print,
outdoor, online and experiential
PUKKA UP offers huge opportunities to create
media coverage for sponsors through news
PR activity.
Press releases and email newsletters will be
issued through a variety of regional and
international web sites as well as editorial
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widespread editorial coverage in TV, print
and on the web.
Experiential Marketing – with a wide range of events
throughout the year there are numerous opportunities for
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of a campaign which is an interactive experience, therefore
making it more memorable
Target Youth – PUKKA UP offers a fantastic way to promote
to young, cool decision makers in an engaging setting.
Opportunity to build genuine and sustained relationships
with a young, social population
Hospitality – an opportunity to target audiences both
internal and external at PUKKA UP events
Networking - access to PUKKA UP network including:
celebrities
Data – PUKKA UP will share with the sponsors any common
databases generated for the sponsor’s future marketing
activities
CELEBRATING 10 YEARS AS THE WORLD’S
LEADING CLUB NIGHT ORGANISER
ORGANISED BY PUKKA UP ENTERPRISES
MARKETING SUPPORT BY PURPLE TANGERINE – THE SPONSORSHIP EXPERTS
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THE ER 1 BOAT PARTY
10 YEARS OF PUKKA UP
– A BRIEF HISTORY
IN THE BEGINNING
PUKKA UP started in 2003 as a series of sell-out
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by Capital nightspots such as Turnmills, Pacha
and The Cross, it was obvious that there was
something infectious about PUKKA UP’s ethos –
putting fun first.
In 2003 PUKKA UP moved to Ibiza for the
summer, hosting the first of its long running
4VOTFU#PBU1BSUJFT
AWARDS
*O16,,"61SFDFJWFEUIF.JYNBHBXBSE
for ‘most mentalist party’. Over the following
five summers PUKKA UP became an Ibiza
staple and as the decade went on, took up
residencies in Privilege and Es Paradis.
#Z16,,"61XBTDFMFCSBUJOHJUTUI
Ibizan boat party and in 2010 began hosting
rooms at Space on both Carl Cox’s nights on
Tuesdays as well as Come Together on Fridays.
This was a first for a UK club brand and a true
accolade of PUKKA UP’s placing on the island.
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“THE UK’S LEADING
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MEDIA
PUKKA UP’s influence has spread way beyond the Ibizan shores.
.57TJHOFEVQUPKPJOUIPTUUIF16,,"61UPVSJOCSPBEDBTUJOHQBSUJFTGSPNUIF6,*SFMBOEBOE.JBNJBDSPTTUIFJS
.57(BMBYZ$IBSUTIPXT*O-JWJOH57TEPDVTPBQGPMMPXFE
the PUKKA UP promotions team during their full season and
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Accolades from the dance media continued with the likes of
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with the award for best PR team in the Ibiza Annual Workers
Awards.
INTERNATIONAL RESIDENCIES
The PUKKA UP tour is now bigger than ever with upcoming
planned dates in:
Singapore
Australia - Sydney
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Estonia – Talin
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In the UK and Ireland the PUKKA UP tour is constantly
expanding with the hottest venues on the clubbing map
signing up for PUKKA UP events, which will see the brand
in every major city by the end of 2013.
CELEBRATING 10 YEARS AS THE WORLD’S
LEADING CLUB NIGHT ORGANISER
ORGANISED BY PUKKA UP ENTERPRISES
MARKETING SUPPORT BY PURPLE TANGERINE – THE SPONSORSHIP EXPERTS
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THE ER 1 BOAT PARTY
WHAT MAKES
PUKKA UP UNIQUE?
THE PARTIES
From one-off boat parties to being a global club brand,
PUKKA UP parties are the exciting and fashionable face
of 21st century hedonism.
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“THE UK’S LEADING
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The PUKKA UP party is built on an unrivalled atmosphere
thanks to its dedication to crowd interaction. The events
create the memories that make PUKKA UP the brand
clubbers just keep coming back to.
THEMES - PUKKA UP GIRLS
Since the beginning, PUKKA UP’s Girls, or ‘resident
party starters’, have helped get crowds going and
kept the dance floors debauched! The PUKKA UP Girls
are at every event making customers feel welcome
and keeping the PUKKA UP sexy vibe alive.
The team of dancers are the first onto the floor and
the last to leave, armed with give-aways, novelty props,
caution tape, silly signs or just their own sass.
In 2013 PUKKA UP will be unleashing a troupe of
new, hot and glam PUKKA UP girls identified only as
‘The Heroes’.
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the sci-fi-esq, futuristic and sassy girls will be the centre
piece in 2013. Sporting the latest technology, the PUKKA
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further anchoring the fun, sexy vibe that PUKKA UP is
famous for.
HEADLINERS*
Paul Oakenfold
Freemasons
Utah Saints
Seb Fontaine
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#PEZSPY
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Harry Choo Choo
Romero
LIVE PAs*
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Helden)
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$BNJMMF+POFT'FEEF-B
Grande)
Peyton
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RESIDENT DJS
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UIFJSSFTJEFOU%+T"MXBZTUIFSFUPFOTVSFFWFSZQBSUZ
whether in the UK or abroad, goes with a bang are
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from PUKKA UP Records.
* Past & Present
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$PQT"SU#BDL*OUP)PVTF4BJMPST#VOOZ(JSMTBOE
#FBDI(JSMT
DJs
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FMFDUSPDMBTTJDTUPOFXHFNToCVUJNQPSUBOUMZUIF%+T
themselves never over shadow the party. PUKKA UP
prides itself in working with some of the best artists in
the business. Some of the star studded guest PA’s and
Headliners include:
CELEBRATING 10 YEARS AS THE WORLD’S
LEADING CLUB NIGHT ORGANISER
ORGANISED BY PUKKA UP ENTERPRISES
MARKETING SUPPORT BY PURPLE TANGERINE – THE SPONSORSHIP EXPERTS
5PN/PWZ
/PSNBO+BZ
Stonebridge
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,VSE.BWFSJDL
Seamus Haji
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Trophy Twins
,BUF-BXMFS
.JDLZ4MJN
Herd & Fitz
,B[+BNFT#PEZSPDLFST
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PUKKA UP communication channels
Online
www.pukkaup.com
www.youtube.com/pukkauptv
Pukka Up Facebook
Pukka Up Twitter
Official Radio Show
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#BTF#PVSOFNPVUI
+VJDF'.-JWFSQPPM
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Skglobe
Redseadance
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25,000 unique users
230,000 unique viewers and counting
21,000 friends/ fans
5,100 followers
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www.skglobe.net
www.redseadanceradio.com
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TV
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Press
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CELEBRATING 10 YEARS AS THE WORLD’S
LEADING CLUB NIGHT ORGANISER
ORGANISED BY PUKKA UP ENTERPRISES
MARKETING SUPPORT BY PURPLE TANGERINE – THE SPONSORSHIP EXPERTS
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THE ER 1 BOAT PARTY
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“THE UK’S LEADING
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RIGHTS
PACKAGES
Rights fall into the following categories. A full
inventory by sponsorship level is detailed:
PUKKA UP sponsorship packages suit differing levels of needs:
Right To Title:
Presenting Sponsors / Co-sponsors / Official
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10th Anniversary Party – The Day the World Partied
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t $PTQPOTPSTGSPNOPODPNQFUJOHDBUFHPSJFT
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as part of the PUKKA UP experience
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Branding:
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Coaches; On Tickets; At Press Conferences;
On Officials – PUKKA UP Girls; Promotional
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PUKKA UP IBIZA 2013
Media:
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BOZ1PTU&WFOU%7%BOE.FEJB3FMFBTFT
t 1SFTFOUJOH4QPOTPSTGPSJOEJWJEVBMFWFOUT
t $PTQPOTPSTGSPNOPODPNQFUJOHDBUFHPSJFT
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as part of the PUKKA UP experience
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Experiential Marketing:
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BOE*OGPSNBUJPO#PPUIT
PUKKA UP UK Club Tour 2013
Data Capture:
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t $PTQPOTPSTGSPNOPODPNQFUJOHDBUFHPSJFT
t 0GåDJBM4VQQMJFSTQSPWJEJOHHPPETBOETFSWJDFT
as part of the PUKKA UP experience
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Hospitality & Networking:
Hospitality at events; introductions to
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Merchandising:
-PHPTPONFSDIBOEJTFGPSFYBNQMFUTIJSUT
baseball caps, beach shorts, bikinis
CELEBRATING 10 YEARS AS THE WORLD’S
LEADING CLUB NIGHT ORGANISER
ORGANISED BY PUKKA UP ENTERPRISES
MARKETING SUPPORT BY PURPLE TANGERINE – THE SPONSORSHIP EXPERTS
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Taking our brand into its second decade the
glamorous Heroes will be saving the world and
landing in 10 of the most amazing cities.
10th Anniversary Album
PUKKA UP will be releasing a 10th anniversary
album featuring both boat and club mixes
as well as retro tracks taking us back to the
old school.
10TH ANNIVERSARY
HEROES PARTY: THE DAY
THE WORLD PARTIED
Reminiscing on each year PUKKA UP’s 10th
anniversary album will include the most
memorable and hair raising tracks from those
days and is due for release on 29th April 2013.
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Partied” - a global club event celebrating PUKKA Up’s tenth
anniversary!
Venues
COUNTRY
CITY
CLUB/EVENT
PUKKA UP will be taking their plush parties around the world
to the hottest cities where the official 10th birthday will be
celebrated, including:
UK
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Australia
Sydney
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Egypt
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tbc
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Singapore (tbc)
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Switzerland
tbc
tbc
Germany
tbc
tbc
+BQBO
tbc
tbc
USA
-BT7FHBT
tbc
#SB[JM
3JPEF+BOFJSP
tbc
Singapore
Singapore
tbc
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tbc
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Australia (Sydney)
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As the world turns, parties will start in different parts of the
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On 27th April PUKKA UP will officially celebrate their 10th
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Queen cruising down the Thames and ending up at their
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*countries subject to change
10th Anniversary Preview
The celebrations start with an exclusive
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1BDIB-POEPOXJMMCFTIPXDBTJOHMJWFGPPUBHFGSPNUFO
events around the world such as Sydney and Vegas, whilst
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PUKKA UP will unveil not only their 10th
anniversary plans but they will also be
showing an exhibition that will take a look
back at the past decade.
Heroes
The party will be focused on 10 facts, 10 places, 10 events
around the world with just 1 brand at the heart of it–PUKKA UP!
In 2013 PUKKA UP will be unleashing a troupe of new, hot and
glam PUKKA UP girls identified only as ‘The Heroes’.
This will be a guest-list only landmark event
to showcase the brand new artwork and
celebrate PUKKA UP’S 10th birthday.
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sci-fi-esq, futuristic and sassy girls will be the centre piece of
the 10th Anniversary celebrations. Sporting the latest technolPHZUIF16,,"61)FSPFTXJMMCFLJUUFEPVUXJUI-&%NBTLT
and suits further anchoring the fun, sexy vibe that PUKKA UP is
famous for.
THE SPONSORSHIP OPPORTUNITY
We are looking for a number of sponsors to
be part of the PUKKA UP experience including:
Presenting Sponsors, Co-sponsors, Official
4VQQMJFSTBOE0GåDJBM.FEJB1BSUOFST
CELEBRATING 10 YEARS AS THE WORLD’S
LEADING CLUB NIGHT ORGANISER
ORGANISED BY PUKKA UP ENTERPRISES
MARKETING SUPPORT BY PURPLE TANGERINE – THE SPONSORSHIP EXPERTS
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PUKKA UP IBIZA 2013
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in Ibiza supported by a 10–date UK Tour with
250,000 expected to see PUKKA UP across the
17-week season.
UK presence – May - June 2013
10 date ‘Ibiza Tour’ around the UK
Ibiza presence – June to September 2013
17 weeks of boat parties every Tuesday and Friday
12 weeks of parties at Space every Tuesday
and Friday
IBIZA BOAT PARTIES
In Ibiza heading out to party on the water has
become the hottest thing to do. PUKKA UP has five
boats leaving twice a week from San Antonio and
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on the other side of the White Isle.
Over 35,000 attend the boat parties offering fanUBTUJDCSBOEFYQPTVSFUPUIFDSFBNPG#SJUJTIBOE
European 18-30 year olds.
35,000+ clubbers - over 2,000 per week
180 boats – average of 200 on each one for
17 weeks
THE BOAT PARTY
The party starts on the boat around early evening with
PUKKA UP Girls who show off their moves in this year’s
themed Heroes outfits and dance on the roof of the
boat as the evening wears on.
The clubbers party for around three hours in an
environment that ensures everyone gets to know
each other, as the boat is a pretty intimate place!
The music and dancing don’t stop until the boat is
almost back to San Antonio, where noise laws mean it
has to quieten down around 9pm. So then it’s left to the
clubbers to sing the boat back home.
It’s a perfect way to see the Ibiza coastline that you might
not get around to otherwise, and to meet new friends!
THE CLUBS
After the boat party – PUKKA UP buses take people to
the clubs. Clubs include Ibiza’s finest:
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THEMES
This year’s theme is “Heroes”, and will feature glam jet
set girls having fun with lots of giveaways including fans,
sunglasses and the classic PUKKA UP boards.
THE SPONSORSHIP OPPORTUNITY
We are looking for a number of sponsors to be part of
the PUKKA UP experience including: Presenting Sponsors,
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PUKKA UP will offer the following marketing support
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advertising; Radio advertising; You Tube Channel TV
BEWFSUJTJOH'MZFSTBOEFýZFST4.4FNBJMBOENBJMJOH
database; Posters at UK residencies and in Ibiza; PUKKA
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UIFPGåDJBM16,,"61DPBDI#SBOEJOHBEWFSUJTJOHPOUIF
PUKKA UP boats (up to 12 every week).
CELEBRATING 10 YEARS AS THE WORLD’S
LEADING CLUB NIGHT ORGANISER
ORGANISED BY PUKKA UP ENTERPRISES
MARKETING SUPPORT BY PURPLE TANGERINE – THE SPONSORSHIP EXPERTS
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PUKKA UP UK TOUR 2013
Outside Ibiza, PUKKA UP has a calendar of party nights
throughout the UK and with 115,000 expected to attend
over 120 events in 2013.
THE SPONSORSHIP OPPORTUNITY
We are looking for a number of sponsors to
be part of the UK & International PUKKA UP
$MVC/JHIUTFYQFSJFODFJODMVEJOH1SFTFOUJOH
Sponsors, Co-sponsors, Official Suppliers and
0GåDJBM.FEJB1BSUOFST
IN THE UK
PUKKA UP is one of the most successful touring club brands
in the UK with over 120 UK club nights a year, including
nights in every major club such as Gatecrasher, Syndicate,
Honeyclub, Air and Glam.
PUKKA UP will offer the following marketing
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.BHB[JOFBEWFSUJTJOH3BEJPBEWFSUJTJOH:PV
Tube Channel TV advertising; Flyers and e-flyers;
4.4FNBJMBOENBJMJOHEBUBCBTF1PTUFSTBU
UK residencies; PUKKA UP workers in the UK;
#SBOEJOHBEWFSUJTJOHBUUIFPGåDJBM16,,"61
$VC/JHIUT
5JDLFUTGPS16,,"61FWFOUTBSFSFHVMBSMZGPVOEPOF#BZBU
double the original asking price!
CELEBRATING 10 YEARS AS THE WORLD’S
LEADING CLUB NIGHT ORGANISER
ORGANISED BY PUKKA UP ENTERPRISES
MARKETING SUPPORT BY PURPLE TANGERINE – THE SPONSORSHIP EXPERTS
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TESTIMONIALS
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CLUB BRAND”
“PUKKA UP’s boat party in Ibiza was one of the maddest clubbing
experiences I’ve ever had!” - Richard Mcleod, Bacardi
CONTACT
“PUKKA UP were a pleasure to work with and the tour generated
TPNFGBOUBTUJDQSPHSBNNJOHGPS.57%BODFwBen Hack, MTV
Dance
“It’s always a pleasure to play host to PUKKA UP parties, they always add an extra touch of glamour to the venue. Their events are
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Pacha!’’ - Gemma Ross, Pacha London
“This year we have played quite a few of the PUKKA UP events...
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JOGBNPVT#PBUBOE#PVUJRVFQBSUJFTJO*CJ[B&WFSZPOFPGUIFTFHJHT
has been fantastic for us and we always enjoy playing for PUKKA UP
as these guys know how to throw one hell of a party every time!!” Utah Saints
“It’s always been a pleasure working with PUKKA UP. From the initial
booking through to the way they look after our artists they’re always
extremely professional. If only all promoters were as efficient!” Craig D’Souza, Mission Control Artists
“2 ups for PUKKA UP... Amazing party, beautiful decor, fantastic
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get enough so we’ve decided to have you back!!!” Robyn Moss,
Forbidden City, Singapore
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PUKKA UP we’ve rediscovered exactly what it means to have a
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- Tammy, Gorgeous, Dubai
CELEBRATING 10 YEARS AS THE WORLD’S
LEADING CLUB NIGHT ORGANISER
ORGANISED BY PUKKA UP ENTERPRISES
MARKETING SUPPORT BY PURPLE TANGERINE – THE SPONSORSHIP EXPERTS
10
PURPLE TANGERINE LIMITED
Forge House
The High Street
Charing
Kent
5/-4
tel./fax: +44 1233 712 899
www.purpletangerine.com
Nigel Jones - Director
email: nigel@purpletangerine.com
tel. +44 7980 213 122
Paul Taunton – Account Director
email: paul@purpletangerine.com
tel. +44 7798 583 555
PUKKA ENTERPRISES
85 Stepney Way
Whitechapel
-POEPO
&&/
www.pukkaup.com
Dom Wright - Director
email: dom@pukkaup.com
tel. +44 7775 686 757