2015 Discover - State Beauty Supply | RDA Pro Mart

Transcription

Sunday, May 3rd
Monday, May 4th
CND
9:00 - 11:00
Seasonal Trend: Garden Muse with Shellac & Vinylux
Ardell
Pravana
Product Club
9:30 - 11:00
Want to Become a Lash Expert?!
Pravana Performing Arts
Product Club Presents...Highlighting Between the Lines - Balayage
221
105
102
Avlon
Stylenet.com
9:30 - 11:30
The Artistry and Principles of Same Day Coloring and Relaxing
You're Amazing…Let's Go Online and Tell Your Story
222
106
Wahl
Wahl Recharge
10:00 - 11:00
10:00 - 11:30
Ardell
Pravana
Product Club
9:30 - 11:00
Avlon
Stylenet.com
9:30 - 11:30
Relaxer 101
222
106
Kasho
9:30 - 12:00
SHEAR'S ON 2.0 Create with Purpose (Ticketed Event*)
100
Wahl
Wahl Recharge
Redken
Redken
Surface
Satin Smooth
10:00 - 11:30
EXPLODE the Financial Potential of Your Business with Glenn Baker
FORMULATION REMIX with Leah Hanson
Polished Punk
Customize Your Waxing Services Head to Toe with Satin Smooth
231
230
103
232
Bioelements
CND
Sexy Hair
10:00 - 12:00
Custom Blend Facial Protocol
WHAT'S SEXY NOW: Best Dressed List (Ticketed Event*)
101
104
240
Norvell
10:30 - 11:30
Sunless Techniques and Business Building
241
Backscratchers
11:00 - 12:00
Learn the Glass Glaze & Extreme Powder Glaze Systems!
224
Pravana
Product Club
11:30 - 1:00
ChromaSilk - More Than Just Vivids
105
102
Bodyography
12:00 - 1:30
Hi Definition - Creating a Portfolio that Stands Out
221
Avlon
Stylenet.com
12:30 - 2:30
222
106
242
Wahl
Wahl Recharge
Spilo
Surface
1:00 - 2:30
Selecting and Caring for Your Implements and The Perfect Pedicure
Polished Punk
224
103
CND
1:00 - 3:00
104
Norvell
1:30 - 2:30
241
Bioelements
1:30 - 3:30
Crash Course Retail Skin Care
101
Kasho
1:30 - 4:00
SHEAR'S ON 2.0 Create with Purpose (Ticketed Event)
100
Pravana
Product Club
Redken
2:00 - 3:30
Unlock Your Creativity with Vivids
105
102
230
Ardell
2:30 - 4:00
221
room
104
242
Surface
Redken
Redken
Polished Punk
103
231
230
Bioelements
Sexy Hair
10:00 - 12:00
Crash Course Retail Skin Care
WHAT'S SEXY NOW: Best Dressed List (Ticketed Event*)
101
240
Kasho
10:00 - 12:30
SHEAR'S ON 2.0 Create with Purpose (Ticketed Event*)
100
Norvell
10:30 - 11:30
241
Backscratchers
Satin Smooth
11:00 - 12:00
Learn the Glass Glaze & Extreme Powder Glaze Systems
Facial Waxing (All Levels)
224
232
Pravana
Product Club
11:30 - 1:00
ChromaSilk - More Than Just Vivids
105
102
Bodyography
12:00 - 1:30
221
CND
12:00 - 2:00
104
Avlon
Stylenet.com
12:30 - 2:30
222
106
Wahl
Wahl Recharge
Surface
Spilo
1:00 - 2:30
Polished Punk
103
224
Norvell
1:30 - 2:30
241
Bioelements
1:30 - 3:30
Advanced Enzyme Exfoliation and Chemical Surface Peeling
101
Pravana
Product Club
Redken
Satin Smooth
2:00 - 3:30
Unlock Your Creativity with Vivids
Female Brazilian Waxing - Advanced Techniques/Beginners Welcome!
105
102
230
232
Sexy Hair
2:00 - 4:00
WHAT'S SEXY NOW: Braiding (Ticketed Event*)
1:00 - 2:00
240
Kasho
2:00 - 4:30
SHEAR'S ON 2.0 Create with Purpose (Ticketed Event)
100
Ardell
2:30 - 4:00
221
CND
3:00 - 5:00
104
Avlon
3:30 - 4:30
Cutting and Styling for Curly and Relaxed Hair
222
Stylenet.com
3:30 - 5:30
106
Pravana
Product Club
4:00 - 5:30
10:00 - 11:00
1:00 - 2:00
room
221
105
102
2015
2015
BEAUTY SHOW
BEAUTY SHOW
242
MAY 3-4
AMERICA’S CENTER
ST. LOUIS, MISSOURI
242
Image Provided by Matrix
SOCOLOR Shades Used 6NA, 7NA
* For ticketed events go to www.cvent.com/d/grqnbp to purchase your ticket!
105
102
TM
Plus many more!
Avlon
WELCOME
TO THE
2015
Avlon Industries, Inc. is responsible for many of the most widely-used and effective professional hair care products on the market, including the well-known Affirm Conditioning
Relaxer System, FiberGuard Conditioning Relaxer System, Ferm Permanent Wave products, MoisturColor professional hair color products, and KeraCare Conditioning Hair Care
System. Avlon offers a range of maintenance and styling products that professional stylists and consumers love.
BEAUTY SHOW
Accommodations:
Contact the Experient Housing Service by calling 800.967.8717 or 847.996.5846 or visit our website www.state-rda.com to make your hotel
reservations. Experient Housing Service will officially open for reservations January 5, 2015.
Crowne Plaza
200 North Fourth Street
single/double
$134+tax
triple
$144+tax
quad
$154+tax
Reserve by April 18
Drury Inn & Suites
711 North Broadway
king deluxe
$151+tax
queen/queen deluxe $151+tax
queen suite
$151+tax
Reserve by April 18
Hyatt Regency St. Louis at the Arch
4th & Chestnut Street
single/double
$125+tax
triple
$125+tax
quad
$125+tax
Reserve by April 2
Renaissance Grand & Suites
800 Washington Ave
king deluxe
$189+tax
queen/queen deluxe $199+tax
queen suite
$209+tax
Reserve by April 18
General Information:
Shuttle Service
State Beauty Supply will provide free shuttle service to and from the hotels listed to the left and the America’s Center. The shuttles will run during show days:
Sunday 7:30am-6:30pm & Monday 7:30am-5:00pm.
Continuing Education
Con-Ed hours will be available by approved states. See your Sales Consultant or local STATE or RDA stores for more details.
Martha Jo Watts
As an educator, trendsetter, humanitarian, and salon owner, she has been shaping, reshaping and cutting all multi-cultural hair textures for 38 years. Martha has
pioneered education with Avlon Industries as a Creative Designer for over 29 years, as well as a National Educator for Hair America, where she created various
texturing trends. She has consistently shared her knowledge with her staff and educators nationally. Martha has remained in the forefront of education by
mastering the craft of hairstyling.
Lori Pettaway
As a cutting edge salon owner for the past 22 years, Lori brings excitement, passion and a wealth of experience to the haircare industry. While abroad as an
International Platform Artist, Lori shared her knowledge in countries such as England, Jamaica, and the Netherlands, for which she has received many honors and
awards. For the past 15 years, Lori has been sharing her knowledge as an Avlon Platform Artist and is ready to teach you how to create “hair with flair!”
Class Description:
This class includes a demo on a live model and instructs stylists on how they can accomplish both a relaxer and a permanent color application in the same day using Avlon’s
Bridge Conditioning Serum.
Cutting and Styling for Curly and Relaxed Hair
Learn how to cut hair based on curl patterns and head shape. This class includes a demo on a live model and reviews cutting to soften the curl pattern, finishing curly to
excessively curly hair, and minimizing frizz.
Relaxer 101
It’s all about chemistry! A live model demo will show you the key to choosing the right relaxer for your client. Learn the difference between relaxing to complete a straightened
look and relaxing to create a softened curl pattern.
Class Schedule | Room 222
Sunday, May 3rd
9:30am-11:30am The Artistry and Principles of Same Day Coloring and Relaxing
12:30pm-2:30pm The Artistry and Principles of Same Day Coloring and Relaxing
3:30pm-4:30pm Cutting and Styling for Curly and Relaxed Hair
Monday, May 4th
9:30am-11:30am Relaxer 101
12:30pm-2:30pm The Artistry and Principles of Same Day Coloring and Relaxing
Table of Contents
Avlon...........................................................3
Alterna Hair Care................................. 3
American Crew..................................... 4
Ardell.......................................................... 4
Backscratchers Salon Systems.. 4
BANG BANG Jewelry Tattoos...... 5
Bioelements........................................... 5
Bio Ionic.................................................... 5
Bosley Professional Strength....... 6
Clinical Care Skin Solutions............ 6
CND............................................................ 7
DevaCurl.................................................. 7
Fairy Tales Hair Care.......................... 7
Fake Bake................................................ 7
Farouk Systems................................... 8
Fromm International........................... 8
Hempz....................................................... 8
Joico...........................................................9
Kasho......................................................... 9
L’ANZA......................................................9
Matrix...................................................... 10
Mirabella Beauty................................ 10
Nioxin....................................................... 10
Norvell Skin Solutions..................... 10
Pink Pewter........................................... 11
PRAVANA............................................... 11
Product Club........................................ 12
Pureology...............................................13
Redken.................................................... 13
Robanda (Bodyography)............... 14
Satin Smooth....................................... 15
Sexy Hair................................................ 15
Sormé Treatment Cosmetics..... 16
Spilo Worldwide................................. 16
StyleNet.com...................................... 17
Surface Hair......................................... 17
The Wet Brush.................................... 18
Tressa..................................................... 18
Wahl.......................................................... 19
Youngblood Mineral Cosmetics.. 19
Alterna Hair Care
Transformation after just one use!
Since 1997, Alterna has pioneered luxury haircare. Whatever your haircare needs, we believe you shouldn't have to choose between clinically-proven, salon-tested results &
natural, good-for-you ingredients. That's why our products are pure, proven and professional.
PURE
With precious, sustainable ingredients like Caviar, Sea Silk, Bamboo, Kendi Oil and more, our products deliver pure and powerful benefits.
PROVEN
We believe that consumers deserve high-performance products that deliver on their promises. That’s why we have spent over 15 years developing proprietary technologies
subjected to intensive clinical, consumer, safety and in-salon testing.
PROFESSIONAL
We tapped the expertise and insights of professional stylists to create our luxurious and high-performance products that meet the exacting standards of professional salons and
their clients. Hair stylists and beauty artisans worldwide can always turn to us for innovation, expertise, and uncompromising care to transform hair.
3
American Crew
BANG BANG Jewelry Tattoos
American Crew is more than just a lifestyle brand or a salon supplier. It's a landmark in the history of men's grooming. As the leading salon brand for men, it was created
specifically to meet the needs of stylists. Today, American Crew continues its commitment to being one of the world's most innovative and interesting companies. Around the
globe, it consistently pioneers the latest styles and the most innovative products made exclusively for men. American Crew never forgets that its job is to give men and their
stylists the tools they need to create stylish, masculine looks every day.
Bling it on... Light up your skin with Bang Bang jewelry tattoos. Our easy on-and-off designs are non-toxic and safe for all. Wear them anytime you crave bling: Glitzy Parties Poolside - On The Town - In Class. Combine your creativity with our designs to fashion a look all your own. Go simple for an unexpected pop. Go big for instant drama. However
you wear them, wherever you wear them, Bang Bang jewelry tattoos are instant glamification.
Bioelements
Ardell
Ardell has become the world's leading faux eyelashes brand because it has stayed true to its mission in providing women with beautiful and unforgettable eyes. With Ardell
lashes, there’s a unique comfort and ease in wearing them. They’re ultra-light, easy to apply and easy to remove. Plus, we’ve created an innovative adhesive that guarantees
lash security while protecting your own lashes and eyes.
Class Description:
Want to Become a Lash Expert?
Ardell has taken the guesswork out of applying lash enhancements and has the answers to all of your questions. Eyelash enhancements aren’t just for parties, weddings or
evenings out anymore. They’re now part of your everyday makeup! Using the Ardell process, you will learn that application can be quick, easy and a great money-maker!
Sunday, May 3rd
9:30am-11:00am
2:30pm-4:00pm
Monday, May 4th
9:30am-11:00am
2:30pm-4:00pm
Backscratchers Salon Systems
Backscratchers is the top innovator in the nail care industry. By engineering and being the first to use fiberglass materials in the production of nail systems, Backscratchers
created an entirely new category of nail care. We also introduced the original Extreme Powder Glaze Acrylic Dip System. At the time, this system was unique because it was
designed without monomers and primers, making it the healthiest alternative dip system on the market.
Leaha Franks
Leaha Franks has been a respected member of the nail and salon community for 24 years. She owns and operates Hairitage Salon, which she began in 2004, and
a day spa, which opened in 2008. Leaha has been an educator for Backscratchers for 14 years. She loves Backscratchers’ products because they’re nail tech friendly
and because they create a natural and extremely durable nail.
Class Description:
Glass Glaze & Extreme Powder Glaze Systems
Here’s your chance to learn the Backscratchers Glass Glaze Fiberglass & Silk Wrap System, and the Extreme Powder Glaze Acrylic Dip System, taught by a Backscratchers professional! This intensely
informative class will teach you what it takes to master these two systems, better your techniques, increase your knowledge and improve your value as a nail technician. We will teach you critical
fundamentals, answer all your questions and show you exactly how it’s done! The true, original Glass Glaze has been voted the #1 fiberglass and silk wrap system worldwide for 9 consecutive years. It is
stronger and more flexible than traditional liquid and powder. It’s non-damaging and promotes natural, healthy nails with a flawless finish. The Extreme Powder Glaze combines the best of resin
technology with the best acrylic dipping powder, giving your clients thin, strong, and natural looking nails. Easy to apply, Extreme can be used with tips or on natural nails in under 30 minutes. It looks
beautiful with or without polish! Finish your session with a FREE gift from Backscratchers. Make sure to stop by our booth before or after the class, to meet with CEO & Founder, Michael Megna.
Sunday, May 3rd
11am-12pm
4
Monday, May 4th
11am-12pm
Bioelements has been committed to estheticians, awarded by experts and loved by clients for over 20 years. Still a family owned business, Bioelements is dedicated to skincare
professionals who rely on our spa products for results! Our ingredients are a true fusion of science, natural botanicals, and both pure essential and aromatherapy oils.
Class Description:
Bioelements Crash Course Retail Skin Care
Build sales and give clients the same professional results they expect after receiving a spa facial with this essential class. You’ll learn the anatomy of our at-home skin care formulas
and receive in-depth product knowledge so that you can speak confidently with your clients. Discover how retailing is a professional service for your clients, so they can continue to see
results between appointments. You’ll learn how to professionally recommend products to build a complete at-home agenda, so your clients achieve the best results.
Bioelements Custom Blend Facial Protocol
Learn how to create a full service menu using the Bioelements Custom Blend Facial Protocol, an easy and versatile step-by-step system that allows you to have complete control
in the treatment room. Plus, learn how to perform a Bioelements SkinReading® to identify skin type, skin concerns and appropriate treatment. You’ll receive in-depth product
knowledge, learn what retail products to professionally recommend post-treatment, and leave with concrete re-booking strategies. Join us for this interactive class where
participation is encouraged!
Bioelements Advanced Enzyme Exfoliation and Chemical Surface Peeling
Explore how exfoliation and peeling treatments improve overall skin function, especially when combined with the Powerful Surface Peel, Enzyme Exfoliation, and Chinese
Herbology Facial treatments. We'll cover the differences between physical and chemical exfoliation as well as contra-indications to each. You'll also learn how to use the
Bioelements SkinReading® System to make recommendations. Plus, join us for an interactive demo of our Custom Blend Facial and get extra tips on how to promote retail and
keep your treatment room full!
Sunday, May 3rd
10am-12pm Crash Course Retail Skin Care
1:30pm-3:30pm Advanced Enzyme Exfoliation & Chemical Surface Peeling
Monday, May 4th
10am-12pm Custom Blend Facial Protocol
Bio Ionic
Welcome to the world of Bio Ionic, the #1 natural ionic styling tool in America. Bio Ionic’s professional-only tools, haircare and straightening treatments contain a patented
mineral blend called NanoIonic Complex that emits natural negative ions and far infrared energy, which break down water molecules for smooth and conditioned hair. Created
for stylists by a stylist! Bio Ionic founder Fernando Romero designs innovative products that deliver superior performance & quality for hair professionals worldwide.
Joel Calfee
As Lead Styling Artist for Agave and Bio Ionic, Joel Calfee translates the hair trends of tomorrow into wearable looks for today. Joel creates practical, head-turning looks that are fun,
flirty and easy to recreate at home. Passionate about making a difference in how people look and feel, Joel has worked in the hair care industry for nine years. For him, Bio Ionic's
dedication to innovation and style is what separates them from the other professional hair care brands.
Bio Ionic
(Continued)
5
Bio Ionic
(Continued)
Candace Faranso
As a national educator and leading platform artist with Bio Ionic, Candace travels across the U.S. spreading inspiration at hair shows, brand and educational
events. Her passion for the beauty industry is apparent in her salon business and her work behind the chair, especially when educating those around her.
Candance lives by the motto "do what you love," and is proud to be part of the Bio Ionic family!
Kim Stoecklien
For the past 10 years, Kim has shared her passion, energy and excitement for the hair care industry as a National Platform Artist and Lead Educator/Account Coordinator for Bio
Ionic. She believes that passionate and willing hairstylists have no boundaries outside of their imagination. With over two decades of hairstyling experience, Kim strongly
believes that continued education, motivation for growth, and an open mind to new ideas creates a strong and confident career. Her entrepreneurial spirit and dedication has
allowed her to own and operate a successful salon for more than 12 years, and she finds fulfillment in sharing her knowledge of Bio Ionic with other stylists.
CND
CND is the global leader in professional nail, hand and foot beauty – including CND® SHELLAC® brand 14+ day nail color and VINYLUX® Weekly Polish. With CND® products, nail and
beauty professionals can discover endless possibilities to create stunning nail art designs, color layering options, fashion trends and enhancements. CND’s award-winning and
innovative products are available in the world’s finest salons and spas.
Class Description:
GARDEN MUSE Summer 2015
Beauty awakens to the fragrant notes of nostalgia. A floral harmony captures the past-forward, forever our muse. Nail styles are inspired by bold blossoms. Get inspired! The
latest trends unveiled - be the first to see NEW colors of the season and to learn new nail styles showcasing CND SHELLAC Brand 14+ Day Nail Color, VINYLUX Weekly Polish and
Additives. See how RETENTION+ Liquid & Powder transforms any nail into a work of art!
Sunday, May 3rd
9am-11am, 12pm-2pm, 3pm-5pm
Monday, May 4th
10am-12pm, 1pm-3pm
Bosley Professional Strength
Why Bosley Professional Strength? Because we’re partnered with the world’s most recognized hair restoration brand and we view it as our mission to restore confidence to people struggling with fine, thinning,
weak hair. Our doctor-recommended products were the first to offer comprehensive solutions including haircare, scalp treatments, supplements, styling products, Keratin fibers and regrowth treatments F.D.A.
approved to re-grow hair. Our haircare formulas are sulfate-free, paraben-free, phthalate-free, vegan and contain more D.H.T. Inhibitors than other brands. Did you know our starter kits come with a 30-day
guarantee? Our president, a licensed cosmetologist with 20 years’ experience, and our Director of Education, a certified trichologist with over 30 years’ experience, stand by our products.
THANK YOU TO ALL OF THE HAIRSTYLISTS THAT VOTED FOR US! Winner of the 2014 American Salon Magazine's "Professional's Choice" Award for best "Thinning Hair Line” and
Beauty Launchpad Magazine’s 2014 “Stylist Choice” Award for best “Women’s Thinning Hair Regimen” and “Men’s Thinning Hair Treatment.”
FREE SAMPLE: Looking for trendsetting texture and voluptuous volume? Then you’ll want to grab your free sample of our new Texture Spray. Perfect for fine, thin hair and easily layered for all hair types,
Bosley Pro Texture Spray will add texture and volume, while helping to keep the shape and movement of any style! Stop by the Bosley Pro Booth to receive your free sample while supplies last!
Clinical Care Skin Solutions
Clinical Care Skin Solutions specializes in only the finest pharmaceutical grade ingredients, natural botanicals, vitamins and antioxidants. Our products are stable, hypo-allergenic
and noncomedogenic. You can always expect predictable, proven results that will not disappoint. Visit our booth to see our live class, Fabulous in a Flash, on stage.
FABULOUS IN A FLASH - Pamper that girl on the go with Clinical Care Skin Solutions. We’ll teach you about our new 30-minute Flash Facial and introduce you to three new Flash Treatments
for eyes, lips and neck.
WHAT IS A FLASH SERVICE? These services are built to provide the ultimate spa service in a minimal amount of time. You can offer them as add-on to any in-salon treatment or stack them
to create a custom facial.
•Bright Eyes in a Flash: Brighten, tighten and revive tired eyes in less than 60 seconds!
•Polished to Perfection: The ULTIMATE hand rejuvenation treatment.
•Sugar Lips: Exfoliate, soften and plump lips with this amazingly delicious treatment!
•Lift oﬀ!: Instantly lift skin on face, neck or body.
•Peel the Day Away: The quickest way to brighten, tighten, smooth, erase dark spots, and resurface skin.
•Moisture Relief: Calm, soothe and repair dry, damaged hands.
•Prime Time: Fill in wrinkles and ﬁne lines while also smoothing and prepping skin for foundation.
•Vita-Fuze: Daily vitamins for your skin!
Sarah Alexander
Sarah is the Education Training Manager for Clinical Care Skin Solutions and has over 12 years of experience in the professional beauty industry. She is a licensed
Cosmetologist and professional Makeup Artist who has travelled the country to lead companies in the professional beauty industry. She has performed as a
Platform Artist, Makeup Artist behind the scenes, and enthusiastic educator in the salon. Sarah blends her product knowledge, industry experience and her
passion for inspiring leadership into each educational opportunity.
6
DevaCurl
After launching over a decade ago at the trendy Devachan salon in New York City, DevaCurl quickly became the most popular brand among curly girls seeking to free their hair,
naturally. With the introduction of DevaCurl No-Poo®, the Original Non-Lathering Conditioning Cleanser, came the beginning of a CURLvolution! DevaCurl was one of the first hair
care brands to replace harsh, damaging detergents with gentle, hydrating ingredients and botanical extracts. Today, DevaCurl offers a complete line of sulfate-, silicone- and
paraben-free cleansers, conditioners, and styling products that deliver healthy, naturally gorgeous, frizz free curls. Free your inner Curl. Do the Deva 3-Step and discover three
simple steps to perfect curls!
Cal Ellis
Cal has expertly trained, supported and provided continuing education to thousands of Deva-inspired stylists across the country. Cal began his DevaCurl career in New York as
manager of the renowned Devachan Salon. Today, he fills an important leadership role as the company’s International Educator. In this position, Cal is transforming award-winning
DevaCurl into the fastest growing curl care line available internationally, while also helping clients find a balanced relationship with their inner curl. He believes his role extends
beyond hair and allows him to help others improve their self-image, embrace their individuality, and in some instances, feel really beautiful for the first time! In addition to
delivering a comprehensive overview of the DevaCurl product portfolio, Cal provides advanced instruction to stylists seeking to master the Deva 3-Step technique, the patented Deva Cut and the
award-winning Pintura Highlighting technique.
Fairy Tales Hair Care
Naturally caring for families since 1999, Fairy Tales Hair Care produces an assortment of premium-quality, non-toxic hair care products and bug repellents for children. Dedicated
to maintaining the health of every family member, the company’s formulas are made with the best organic herbs and essential oils and are nut-, soy, dairy- and gluten-free. The
brand’s Rosemary Repel collection and Lice Good-Bye Survival Kit is the U.S. leader in natural lice prevention & removal products. In addition, Fairy Tales Sun & Swim line clarifies,
detangles and moisturizes sun and surf damaged hair using natural fruit extracts.
Fake Bake
Fake Bake reigns as the most natural looking self-tanner on the market. Our triple tanning active formula works instantly with all skin colors and types. A paraben-free formula
with a built in color guide ensures streak free application for the perfect tan each time. Come to our booth to see our two new products: Amplify and 5 Minute Mousse!
7
Farouk Systems
Joico
Introducing Essentiality – a fresh take on classic looks for the ever-evolving client. With an emphasis on movement, direction and texture intermixed with
bold colors and a soft blend of tones to create sophistication with feminine appeal, the Essentiality Collection brings the essence of life into stunning reality.
Perfection is attainable with this fresh take on classic looks. The Essentiality collection takes what is essential and makes it new.
Joico continues to push the limits of science using modern technology, advanced ingredients, and superior formulations, but WHAT we do is less important than WHY we do it.
We’re committed to providing stylists and consumers the tools to transform even the most difficult hair into hair that’s extraordinarily shiny, healthy and beautiful!
Anna Cantu
Farouk Systems Creative Artist Anna Cantu defies the ordinary every time she styles hair. Cantu captivates audiences when she takes the stage and presents
her high-energy and innovative styling masterpieces that she uses to educate and inspire up-and-coming hairdressers. Cantu represents Farouk Systems at
events including the Miss Universe and Miss USA pageants as well as the Latin Grammys. Her talents extend beyond styling hair. She has also appeared as an
on-air spokesperson numerous times and some of her most notable accolades include being named as the Farouk Systems “2008 Top Educator of the Year"
and “2010 Colorist of the Year.” When Cantu is not busy rocking the stage or styling pageant queens, she runs a CHI concept salon in League City, Texas called The
Color Studio.
Rocky Vitelli
With more than 25 years of experience, Toronto-based Rocky Vitelli serves as a trailblazer for innovation in the professional beauty industry. Inspired by
fashion, he believes that hair has a direct influence on the overall look. Vitelli is known for creating haute couture hair on-stage that can be easily translated
into edgy, off the runway looks. As a Farouk Systems’ International Educator and Platform Artist, Vitelli produces progressive haircuts that are often used for
trend collections and in editorial pieces. Some of his accolades include being awarded Canadian Hairstylist of the Year four times, and styling for numerous
high-profile events. Vitelli can be found styling at New York and Toronto Fashion Week as well as the Miss USA and Miss Universe pageants. More recently, Vitelli made a
guest appearance on The Celebrity Apprentice as a CHI Global Board artist. Back in Toronto, he spends his days bringing worldwide fashion to his clientele.
Bradley Tuggle
International Educator and Platform Artist for Farouk Systems, Bradley Tuggle was introduced to the professional beauty profession at a very young age by
his grandmother who owned a salon. Deeply inspired, Bradley perfected his talents at the Sassoon Academy before opening BOHO Salon in North Carolina. A
firm believer in education, Bradley is also a North Carolina State Board of Cosmetic Arts licensed Teacher and Instructor. His creativity and vision have earned
him editorial pages in major beauty publications. As one of the youngest main stage artists at industry shows and events, Bradley is a platform veteran with
a rock and roll vibe. He engages audiences with his “learn the rules to break the rules” approach to cutting, styling and business building. Bradley’s passion for teaching
and hairdressing has taken him across the country and around the world.
Fromm International
Since its inception, Fromm has occupied a unique position in the beauty industry, providing stylists with the most innovative tools influenced by stylist-based
research. The company continues to focus on developing cutting-edge, dependable tools with a reorganization of their products into three brands to improve
their relevance to stylists. This product/value relationship of “good, better and best” encompasses Diane by Fromm, 1907 by Fromm, and Fromm, the company’s
signature brand.
Hempz
Hempz offers a complete line of products that harness the natural benefits of 100% Pure Natural Hemp Seed Oil that help nourish, moisturize, protect
and condition both hair and body. Each formula contains Antioxidants, Key Amino Acids and Vitamins to help renew and maintain healthy skin. Hemp
Seed Oil is one of nature’s richest sources of Essential Fatty Acids and Key Amino Acids containing natural proteins, vitamins, antioxidants and minerals
vital for healthy conditioning.
Cherry Petenbrink
As a member of Joico’s elite Color Competency Team, Guest Artist Cherry brings a vast range of skills and experience to every educational scenario. The talented
colorist, former salon owner, celebrity stylist and Hollywood film color consultant draws upon all of her knowledge and insights to share with clients worldwide.
Ben Mollin
Thanks to his hard work after Bravo’s Shear Genius, and becoming a top guest artist with Joico, Ben is recognized all over the world. He hosts and judges
"Hairwars,” and is in demand for personal appearances, video projects and more. Ben was also featured in "50 Hairstylists," a book featuring the fifty most
influential hairdressers in the country. His passion and raw talent for his craft has turned him into one of the most exciting innovative hairdressers in the industry!
Kasho
KASHO handcrafted Professional Stylist Shears are the crowning achievement of the “shisho,” a highly skilled craftsman who proudly engraves his shears with the KASHO mark.
KASHO shears feature two different stainless steel alloys in order to meet the high Japanese quality demands for sharpness and material. The combination of different hardness
grades means that every pair of shears is perfectly balanced, guaranteeing an exceptionally durable cutting edge.
Nate Gordon
As a third-generation hairstylist, Nate grew up in a salon and quickly became one of Austin’s top stylists. The road he has traveled has given him insight that benefits many. Along
with working behind the chair, he has toured the country as a Platform Artist for multiple companies including Woody’s International, Redken, and Kasho. Nate strives to inspire
and educate stylists of all ages and skill levels through developing a solid foundation in the fundamentals of cutting. Drawing inspiration from classic cuts and creating a modern
twist, Nate likes to build shapes with structure and flare using an assortment of Kasho Shears and Razors. @NateGordonHair (Instagram)
Class Description:
Shears On 2.0: Create with Purpose
A separate ticket must be purchased for these Kasho classes. Please go to www.cvent.com/d/grqnbp to purchase your ticket!
KASHO’s next cutting class has arrived. Our first class helped increase your hairdressing knowledge through the understanding of shear design, finger angles and body positioning.
Shears On 2.0 will take you to the next level by showing you how to use your tools as an extension of yourself. Learn the art and technique of slide cutting, chipping, point cutting and
channel cutting to create texture, softness, and movement while using your new KASHO razor (free to ticketed-class attendees). You will be working exclusively with KASHO shears and
razors on human hair mannequins. There is no need for you to bring any equipment or tools. We’ve got you covered! Simply purchase your ticket to this separately ticketed event.
KASHO promises to create a safe and supportive environment where you can practice advanced skills one on one, with master stylist and platform artist Nate Gordon. We’ll give you
the edge! Tickets are sold online at www.cvent.com/d/grqnbp for $60.00 each. Classes are limited to 24 attendees and each paid participant will receive a FREE Kasho gift.
Sunday, May 3rd
10am-12:30pm
2pm-4:30pm
Monday, May 4th
9:30am-12pm
1:30pm-4pm
L’ANZA
L’ANZA Leads the Way in Healing Technology - L’ANZA uses the latest technology available to deliver the strongest, healthiest hair. While many haircare lines claim they repair the
hair, L’ANZA is the only brand able to heal the hair. Through the Keratin Healing System, Triple UV protection, Nano Science 10² delivery, sulfate-free and sodium chloride-free
Shampoos, and the Flower Shield Complex, L’ANZA Heals, Seals and Protects all types of hair, delivering maximum shine and color that lasts.
8
9
Matrix
Norvell Skin Solutions
Matrix Artistic Team introduces STYLE LINK… a new styling era! Prep, play and perfect as you make your mix and customize your own styling recipes with breakthrough innovation
and technology that is unique to Matrix. There are infinite possibilities, experience the link to styling freedom and connect digitally to education & inspiration. Join Matrix for
NEW hair cutting and color design with a new approach to styling and finishing techniques! The power is in your hands with STYLELINK!
Steve Edwards
A longtime industry professional and popular spokesperson, Steve Edwards brings 15 years of industry experience to the Norvell team. His enthusiastic meets
laid-back approach makes learning your craft both enjoyable and effortless.
Chrystofer Benson
Chrystofer Benson is highly respected in the professional beauty industry for his exceptional creative vision, communication skills, and technical talent that clearly
defines him as a industry leader, a MATRIX Artistic Director and Global Design Team Member. Creative, Visionary, and Passionate are a few of the words used to
describe Chrystofer Benson. Working and educating globally, he is driven by his unparalleled creative energy to break down barriers and leave his mark and
legacy on this world. As an avid competitor, he has many International titles in Cutting, Color, and Styling.
Dan Csicsai
Based in Hollywood’s backyard, Matrix Artistic Designer Dan Csicsai brings his unique combination of polished glamour, technical acumen and salon savvy to all of his
classes and audiences. His laid-back, Southern California style strikes the perfect balance with his intense passion for the art and business of beauty. Dan joined Matrix
as a platform artist in 2000, and he has contributed to many of the company’s most memorable trend and show looks. He has worked with a wide range of celebrities,
and his expertise as a colorist, cutter and stylist has been sourced for a wide range of publications, including USWeekly, Star, Glamour and Modern Salon.
Chrystofer Benson and Dan Csicsai Stage Schedule:
Monday, May 4th
Sunday, May 3rd
11:30am-12:15pm
9:30am-10:15am
2:30pm-3:15pm
12:30pm-1:15pm
3:30pm-4:00pm Finale
3:30pm-4:15pm
Class Description:
Norvell Sunless Techniques and Business Building
Whether you’re starting from scratch or adding sunless spray tanning to your current menu of services, Norvell offers the industry’s #1 comprehensive education and training
program. Learn from a master educator with proven methods on how to set you apart from your competition. The techniques and skills learned in this class will help you avoid
and overcome challenges in the spray tanning business. You will learn how to educate your clients on proper preparation and maintenance techniques, increase revenue, and
maximize client retention. After completing this seminar, you will have the knowledge needed to start a spray tan business, explore the basics of proper spray tanning
techniques, use and maintain equipment, achieve maximum client retention, and increase value and revenue of services.
Sunday, May 3rd
10:30am-11:30am
1:30pm-2:30pm
Monday, May 4th
10:30am-11:30am
1:30pm-2:30pm
Pink Pewter
Mirabella Beauty
Pink Pewter began with one clear-cut ambition: to develop unique accessories inspired by the latest fashion trends. What began as a small collection of headbands and clips
quickly grew into a full line of accessories and jewelry products. Pink Pewter meticulously keeps up-to-date with the hottest fabrics, colors, cuts and materials to create stunning,
original designs, which have become exceedingly popular among fashionable circles, including celebrities!
Mirabella is committed to salon partners and their customers, providing a strong support system that creates an environment for success. As the #1 cosmetics brand used
personally by salon professionals, Mirabella provides contemporary cosmetic products in timeless and trendy colors for all skin tones and professional artistry tools and
techniques to help women create the “Oh, Wow!” feeling at home that they get when they look in the mirror after a salon make-up experience.
Nioxin
PRAVANA
Founded in 2004 by 30-year beauty industry veteran Steve Goddard, PRAVANA International is a global salon professional haircare brand created by stylists, for stylists.
PRAVANA'S full and complete range of continuously evolving hair care products includes hair color, styling, texturizing and after-color care to meet virtually every beauty need.
The #1 selling salon brand for thicker, fuller-looking hair introduces New Minoxidil for Advanced Thinning Hair. NIOXIN uses advanced technologies to deliver thicker, fuller,
denser-looking hair. Our commitment to innovation, supported by 25 years of research, enables us to be able to help more than 3 out of 4 men and women in the U.S. who
experience thinning hair. NIOXIN's innovative solutions have gained industry recognition year after year.
At Norvell®, we are THE pioneers in sunless. A vast majority of the categories and products you will read about such as pH balancing spray, maintenance moisturizer, 1-hour tan
and many others were developed and put on the map by Norvell®. These products, and the science behind how and why to use them have now become standards in the sunless
industry. Come by and check out our NEW! Dancing with the Stars Sunless Retail Collection!
10
(Continued)
(Continued)
Alan Papaleo
As the Artistic Design Team Director for Pravana, Alan is a salon owner residing in the heart of the entertainment industry, Los Angeles, CA. Alan has been a
featured platform stylist in over 15 countries as well as most of the U.S. His approach to hair design is unique due to his extensive background in fine as well as
martial arts. Alan's cutting and styling techniques are blended with precise body movements and an artistic eye to create organic and beautiful hair shapes that
are easy to translate, from avant-garde to ready-to-wear. He is the recipient of many industry awards and accolades for his work in videos and magazines. He is
also the creator of "The Yoga of Haircutting,” a concept that integrates the visual and physical movements of the stylist for a more harmonious, artistic result.
Vadre Grigsby
As PRAVANA’s Artistic Hair Color Director, Vadre travels throughout the country sharing her knowledge of one of the fastest growing hair color lines to date – ChromaSilk Crème
HairColor. Her work can be seen in advertising campaigns and graces the covers of numerous industry publications. She also owns and operates a successful salon in northern
California, where she uses her time behind the chair to stay updated on what clients are asking for and what stylist’s encounter daily. This unique combination of salon exposure
and session artistry gives Vadre’s techniques a unique mass appeal.
PRAVANA
(Continued)
11
PRAVANA
Pureology
(Continued)
Class Description:
PRAVANA Performing Arts
Have you ever had an image in your head, drew it out on paper and wondered, “how do I translate that onto my client?” This class will teach you where to put the color to
accentuate the cut and style and how to accentuate color with the right cut. Join us in this creative class that will take you from the inception of an idea to the final result for
your client, using CHROMASILK!
At Pureology, it’s our mission to provide the highest quality colour care products to professional hair colourists and their clients. Our products enhance radiance, dramatically
improve hair condition, and respect the environment, while delivering longer lasting hair colour, guaranteed. Our highly concentrated ZeroSulfate® shampoos and the exclusive
AntiFadeComplex®, help colour-treated hair retain its fresh-from-the-salon vibrancy with every use. Our 100% Vegan, Dual Benefit Formulas provide custom care for every hair
type. We invite you to learn more and immerse yourself in our world. Experience Pureology’s complete range of colour care and stylers, discover why we’re the first choice of
colourists and their clients, and learn how our commitment to sustainability sets us apart from all the others.
CHROMASILK – More Than Just VIVIDS
Create beautiful, rich and long lasting color with ChromaSilk. Learn how to use the fastest growing color line in the industry! Are you wondering how to adjust color to get 100%
gray coverage? We’ll show you how with ChromaSilk. You’ll also learn how to accent your favorite colors with VIVIDS!
Ru t h Ro c h e
Ruth began her career as a hairdresser in California over 25 years ago and is now based in New York City. As one of the most respected artists in her profession, she
continues to inspire her peers and clients with her creative approach, humor and talent. Ruth’s work has appeared in many magazines including Harper’s Bazaar,
Elle, Vanity Fair, In Style, and Cosmopolitan to name a few, as well as every leading salon magazine. Her celebrity clients have included Mariah Carey, Lindsay
Lohan, Sheryl Crow, Claire Danes, Kelly Ripa, Pink, Milla Jovovich, Rosie Perez and more. She has also worked with world-renowned photographers and has
featured her work at New York’s famed Fashion Week. Ruth has received the honor of Master Stylist of the Year from the North American Hairstyling Awards, and she has also
been featured in the documentary, “Stars Behind the Chair: The Leading Ladies of Hair.” While previously serving as the Global Artistic Director for Redken, she is currently
shining her brightest as Pureology’s Color Ambassador.
Unlock Your Creativity with VIVIDS
Think you don’t have a VIVIDS client? Think again! Whether it’s a full head of vibrant color or a subtle sneak peek, see how to adapt your VIVIDS to fit YOUR clientele. Break out
your creative side! Let’s have fun!
Sunday, May 3rd
9:30am-11am PRAVANA Performing Arts
11:30am-1pm ChromaSilk – More Than Just VIVIDS
2pm-3:30pm Unlock Your Creativity with VIVIDS
4pm-5:30pm PRAVANA Performing Arts
Monday, May 4th
9:30am-11am PRAVANA Performing Arts
11:30am-1pm ChromaSilk – More Than Just VIVIDS
2pm-3:30pm Unlock Your Creativity with VIVIDS
Monday, May 4th
10:30am-11:15am
1:30pm-2:15pm
Product Club
Redken
Energize your color services with Product Club! Product Club is the leader in color accessories, offering everything a colorist needs to perform services with
the exception of the haircolor itself! Product Club offers over 200 items for professional colorists, including the largest selection of foil, gloves, capes, caps
and more. We’re committed to offering colorists the best possible tools for their profession. Our tools are designed based on salon research and are
professionally packaged to meet the needs of today’s colorists.
Years of scientific research, inspiration from the industry's best educators, and a unique sense of fashion keeps REDKEN on the cutting edge. Our commitment to formulate scientifically
superior products for the global salon community continues, and as we forge ahead, our awareness of fashion, trends and modern hair will only enhance our strength.
Kr i ste n L i n a re s
Kristen Linares is a natural born artist and “girly-girl” who loves the beauty industry. She is a third generation hair and makeup artist from
Tampa Bay who strives to perfect images, inform the misunderstood, and teach everyone a thing or two about their beauty regimen. Teaching
is one of her greatest passions and she has a very natural way of empowering her students to feel confident in their technique. Kristen wants to
help other artists understand how simple it is to become a visionary and see color in the same way she can. She believes Product Club has been
a great way for her to share her ambition and knowledge.
Class Description:
H i g h l i g ht i n g B et we e n t h e L i n e s w i t h B a l aya ge
The foundation of this class is based upon a balayage technique known as Celestial Color, from Product Club’s Highlighting Between the Lines DVD, Volume 3.
There are many ways to utilize balayage and Product Club’s Artistic Team will help define its different artistic uses. You’ll learn how to turn ordinary blondes
into extraordinary blondes, give brunettes sparkle and dimension, and how to create radiant, coppery and strawberry accents on red hair. Color panels, hair
painting, streams of color and using balayage in color correction will be addressed. Understanding head shape, texture and point of origin will allow you to
bring these techniques to your clients with confidence and artistry.
Sunday, May 3rd
9:30am-11am
11:30am-1pm
2pm-3:30pm
4pm-5:30pm
12
Ruth Roche Stage Schedule:
Sunday, May 3rd
11:30am-12:15pm
2:30pm-3:15pm
Monday, May 4th
9:30am-11am
11:30am-1pm
2pm-3:30pm
Sam Villa
Motivating, creative, passionate, energetic, inspiring – these are just a few thoughts that come to mind when you think of Sam Villa. Known as the hairdresser’s hairdresser,
Sam was chosen as the industry’s Favorite Platform Artist and Educator at the prestigious Stylist Choice Awards in 2007 and again in 2011. Sam possesses a unique blend of
technical and artistic skills, along with a contagious spirit that draws people in and makes them want to learn. With more than 30 years of teaching experience, he currently
holds the title of Redken’s Education Artistic Director and is the Chairman of his own company. For 16 years, he has participated in trade shows and salon programs for Redken
across the globe. He also acts as lead facilitator at the Redken Exchange, New York, and teaches a variety of design/trend sessions and the Redken Artist Network.
The Sam Villa line of educational DVDs and premium styling tools are designed to complement his teaching sessions and deliver career enhancing and ergonomic support to
stylists. See SamVilla.com for resources.
Sam graduated from Ponce Beauty School after growing up in his Dad’s barbershop. He later went on to open Avant Hair Studio, an award-winning salon in the San Francisco Bay
area. His accolades include Behindthechair.com Favorite Platform Artist and Educator (2007, 2011) and Favorite top-five finalist (2001, 2002, 2003, 2004, 2005, 2006, 2008, 2009,
2010); Redken Platform Artist of the Year (1998) to name a few.
Le a h H a n s o n
Leah believes in hairdressers! From foundational hair color and business programs, to color correction and conversion programs, no matter what the class is, Leah
strives to ensure that each stylist she works with walks away with the knowledge and skills to make their lives behind the chair even better. With a down to earth
approach, she brings straight-forward energy to in-salon education. Being a stylist behind the chair herself, Leah takes pride in her ability to understand the daily
life of a hairdresser and loves helping fellow stylists achieve their potential.
G l e n n B a ke r
For 25 years, Glenn has been dedicated to developing winning business strategies for salon professionals. As Vice President and Partner of the Head Shoppe Co.
Ltd. and Partner in the Summit Salon Business Center, he educates and motivates distributors, salon owners & stylists throughout the U.S. Glenn’s enthusiasm for
helping others is undeniable as he teaches principles guaranteed to help salons deal with the challenges of today’s ever-changing market.
REDKEN
(Continued)
13
Redken
Satin Smooth
(Continued)
Class Description:
FO R M U L AT I O N R E M I X w i t h Le a h H a n s o n
Join us for an enlightening experience you won’t want to miss! We’re going to mix it up for blondes, brunettes, highlights, lowlights, glazing, toning, correcting and many more
techniques and scenarios. Don’t miss a chance to explore, express and exchange useful, salon ready ideas. You’ll build a hair color menu with formulas and tips to take back to
the salon. Whether you want to illuminate a few strands, free- hand a look, correct, or create the perfect platinum, you’ll quickly discover that selecting the perfect product will
make all the difference.
E X P LO D E t h e F i n a n c i a l Pote nt i a l o f Yo u r B u s i n e s s w i t h G l e n n B a ke r
Many salon owners manage a business that just so happens to be a salon. Culture, systems and profit are the foundations of being successful in your endeavor. Join us and learn
how to develop the correct mindset as a business owner and leader. You’ll also learn to how to understand the needs of today’s ever-changing clients, identify and implement
the right business systems and understand why profit eludes you.
Class Description:
Class: Satin Smooth Facial Waxing Class for All Levels
Everyone wants beautiful brows in minutes! Attend a Satin Smooth Waxing class and learn how to increase your income by adding facial waxing to your services. Learn effective consultation
practices and the necessities of sanitation. You’ll also learn when and how to use soft, hard or thin film wax. Sharpen your skills now and give your client a pair of beautiful brows with no pain.
They’ll be yours forever!
Fe m a l e B ra z i l i a n Wa x i n g C l a s s fo r Adva n c e d Te c h n i q u e s
Join us and learn the tips and practices that will take your Female Brazilian waxing skills to the next level. This class will inspire the seasoned professional with advanced waxing
techniques and give the new waxing technician a professional plan. Become an expert and learn how to use soft, traditional hard, and thin film waxes. Create an atmosphere of
confidence and success in your waxing room and the dollars will follow! Note: This is an advanced class with full frontal nudity. Licensed professionals and students with school
ID only. No photography allowed. Beginners welcome.
Class Schedule | Rooms 230 & 231
Sunday, May 3rd
10am-11:30am and 2pm-3:30pm (Room 230)
Monday, May 4th
10am-11:30am and 2pm-3:30pm (Room 230)
10am-11:30am (Room 231)
10am-11:30am (Room 231)
Sam Villa Stage Schedule
Sunday, May 3rd
10:30am-11:15am
1:30pm-2:15pm
4:30-5:15pm
C u sto m i ze Yo u r Wa x i n g S e r vi c e s Fro m H e a d to To e . A l l Leve l s We l c o m e !
Learn how to customize your waxing service to increase your salon profit and create an atmosphere of confidence and success. You will learn: how to wax all parts of the body;
how to use soft, traditional hard, and thin film waxes; when to use soft or hard wax; waxing techniques to give a more comfortable, efficient and safe waxing service. You’ll also
learn required sanitation practices and how to give an effective consultation.
Monday, May 4th
9:30am-10:15am
12:30pm-1:15pm
Sunday, May 3rd
11am-12pm Satin Smooth Facial Waxing Class (All Levels)
2pm-3:30pm Female Brazilian Waxing Class (Advanced Techniques/Beginners Welcome!)
Monday, May 4th
10am-11:30am Customize Your Waxing Services, Head to Toe with Satin Smooth (All Levels)
Robanda (Bodyography)
Sexy Hair
Bodyography is a boutique professional makeup line conceptualized and manufactured in the USA. We offer mineral based makeup with clean ingredient lists and sleek and
simple packaging. Infused with skincare benefits such as fruit and plant-derived vitamins and antioxidants, Bodyography is more than just your traditional makeup line. Along
with top of the line formulations, Bodyography also offers Vegan, Gluten & Paraben Free products to fit within any lifestyle. The color payoff and quality of Bodyography is clear
cut, but what really makes this brand shine is the way the makeup feels on the skin – weightless beyond compare.
Sexy Hair has always been a welcome splash of red in a world of weary black and white. We’re proof that fun can be a seriously powerful serum and we believe in making waves,
turning up the volume, and being seen and heard! Because if there’s one thing we’ve learned, it’s that you’ve got to take a risk to get the reward. Innovate fearlessly. Unleash
your creativity. Let your passion lead the way. Our “go bigger” philosophy doesn’t just apply to style; it’s a way of life! Unlocking your potential is our ultimate area of expertise
and our unique education program is designed to teach you cutting-edge techniques and motivate you to new heights in your career and life.
Kelly McGowan
Kelly is a licensed cosmetologist and makeup artist with over 7 years of editorial experience. Working behind the scenes of numerous fashion shows and photo
shoots all over the country quickly taught her invaluable industry lessons. Her love for beauty has given her a diverse resume and loyal clientele. Sharing and
receiving education is the ultimate reward and a newfound passion that drives her to continue to create.
Laura Hickenboth
Laura Hickenboth has always been a force to be reckoned with. At 16, she applied her styling skills and natural talent to help her classmates look their best for school dances and
recitals. While attending A.W. Beattie Career Center, Laura worked as a salon assistant where it became pretty evident she had an aptitude for teaching. That coupled with her
proficiency and flair, earned her a full scholarship to the school’s Teachers Certification Program.
Class Description:
Not just another event or day-to-evening class! This class is designed to help the makeup artist present work that beats the competition. Kelly McGowan will take you through the
steps demonstrating how to take your makeup artistry career to the next level! You’ll learn how to use products that will make your clients of any age look amazing. Plus, you’ll
leave with all of the knowledge necessary to build a winning portfolio! Great opportunity for sales consultants as you will gather insight when speaking to your current and
potential customers.
Sunday, May 3rd
12pm-1:30pm
14
Committed to giving their salon and spa clients the best in personal care, Satin Smooth delivers professional results. Our products are carefully formulated to be customized to
your clients’ skin care needs, achieving results that exceed expectations. Satin Smooth has provided customized waxes and state-of-the-art appliances to our industry for more
than 10 years. Beautiful - Everyone dreams of it. We deliver it.
Monday, May 4th
12pm-1:30pm
In 2006, her unique persona and creative outlook landed her a position at Sexy Hair. She rose quickly through the ranks becoming one of the company’s prestigious Platform Artists
and Educators in 2010. For all her hard work in the field, Sexy Hair presented her with its 2010 Excellence Award for Best Education Business Expert.
Today, her hard work and determination have led to her current position as a partner and Vice President of Harmony Salon where she continues to train and inspire members of her team each day.
Class Description:
WHAT'S SEXY NOW: Best Dressed List
A separate ticket must be purchased for these Sexy Hair classes. Please go to www.cvent.com/d/grqnbp to purchase your ticket!
The Sexy Hair MODERN HOLLYWOOD STYLING COLLECTION has taken inspiration from the most sought after styles; from loose and romantic to detailed and polished, and made them accessible to
every woman that sits in your chair. Featuring our upstyling system that will help you approach styles with simplicity and confidence, the hottest styling trends and techniques your clients are
asking for, and a creative mix of braiding and iron techniques to push your creativity to new limits.
Sexy Hair (Continued)
15
Sexy Hair (Continued)
StyleNet.com
W H AT ' S S E X Y N OW : B ra i d i n g
A separate ticket must be purchased for these Sexy Hair classes. Please go to www.cvent.com/d/grqnbp to purchase your ticket!
Looking to add a little texture to your finished styles? Let our experts teach you how to incorporate new braiding techniques into your designs. Trendy, yet always classic, braids are a
fun and creative way to update any look. You will learn three new braids incorporated into a variety of glamorous designs from casual to formal with easy to use techniques.
StyleNet is the beauty industry’s premier source for powerful, SEO-friendly websites that are easy for stylists to access and change. Our websites can be edited quickly and as
often as you like! While many web designers are only focused on the beauty of a site, they often overlook Search Engine Optimization (SEO), stopping your site from showing up
in the top search results. At StyleNet, we understand how important it is for clients to find you online! Our sites are built for search engines and have features that you need,
including online gift certificate sales, easy contact pages with a link to directions, and much more! Because we understand the industry, we understand that beauty professionals
need a specific type of website - one that draws new customers and helps your existing clients know of every service you offer. Maximize your sales potential with StyleNet!
Tickets are sold online at www.cvent.com/d/grqnbp for $60.00 each. Classes are limited to 25 attendees and each paid participant will receive a FREE Sexy Hair gift.
Sunday, May 3rd
10am-12pm WHAT'S SEXY NOW: Best Dressed List
2pm-4pm WHAT'S SEXY NOW: Braiding
Monday, May 4th
10am-12pm WHAT'S SEXY NOW: Best Dressed List
Sormé Treatment Cosmetics
Superb makeup must be both glamorous and beneficial to your skin - the living canvas for every color. For over 20 years, Sormé has teamed with professional makeup artists
and the finest formulators around the world to bring you an exceptional blend of traditional beauty, wisdom and advanced anti-aging technology in every product. Active plant
botanicals, natural minerals, healing vitamins and clinically proven, age-reversing peptides help protect and improve your skin as rich color pigments enhance your natural
beauty. Today, Sormé is the makeup of choice for top Hollywood film studios and celebrities. Discover for yourself why Sormé is the exceptional makeup for all ages.
Heather Smith
Heather helps small businesses grow! Her stellar professional success is matched only by her personal passion and commitment to small businesses. As a former District Sales
Manager with SalonCentric, Heather’s experience within the beauty industry provides StyleNet a comprehensive balance of technology and targeted industry experience.
Class Description:
You’re Amazing… Let’s Go Online and Tell Your Story
Simply opening the doors and hoping customers arrive doesn’t work anymore. The world around you is online, and searching for the services and products you offer. If told properly,
your story will generate new clients and further strengthen your existing client base. It’s time to embrace the changing online world and face it head on. With a busy life and a business
to run, adding on the need for a successful social media presence and a marketing strategy that generates new clients can feel overwhelming. We are dedicated solely to the beauty
industry and focus on teaching serious business owners and booth renters the tools they need to grow their business. This fun, interactive, and informative class discusses websites,
social media, texting, e-mail and mobile apps. You’ll walk away with everything you need to conquer the world of customers waiting to find you online.
Sunday, May 3rd
9:30am-11:30am
12:30pm-2:30pm
3:30pm-5:30pm
Monday, May 4th
9:30am-11:30am
12:30pm-2:30pm
Spilo Worldwide
Proudly serving the professional beauty industry for over 70 years, Charles Spilo established his business in 1942! Over the years, we’ve grown into a manufacturer, importer and
master distributor to the professional beauty industry. Today, Marc Spilo carries on his father's commitment to provide worldwide customers with the very best in product
selection and service.
Diana Bishop
Mehaz Tool Guru Diana Bishop has been a nail technician and salon owner for 37 years. As Spilo's top educator, she has extensive knowledge on the entire product line. Join Diana for
“Selecting and Caring for Your Implements” and the “Perfect Pedicure” to learn more about our tools and how to get the job done right!
Class Description:
Mehaz Tool Guru Diana Bishop has been a nail technician and salon owner for 37 years. As Spilo's top educator, she has extensive knowledge on the entire line of products. Gain
the knowledge you need to use these tools and get the job done right!
Sunday, May 3rd
1pm-2:30pm
Monday, May 4th
1pm-2:30pm
Surface Hair
Surface was founded on the idea of respecting personal health and the earth. We offer a culture of education, customer service and technical expertise to provide natural,
high-performance hair care products in environmentally friendly packaging. We're committed to giving back to the environment and community and our passion is to develop
products that respect the surface of our earth and create a strong surface of success from which our salon professionals can grow.
Wayne Grund
Wayne loves to inspire, innovate, educate and entertain! Audiences throughout the world applaud his presentations, from “Helping Turn Hollywood Green” at the Oscar’s to “Street
Fashion.” An internationally award winning stylist, Wayne’s salon, Visions, was named one of Canada’s Top Ten Salons by Chatelaine Magazine. He is also a recipient of Modern
Salon’s Salon of the Year award and the founder of Surface, a natural, high-performance, salon exclusive hair care line that respects personal health and the earth. His personal
achievements also include Canada’s Governor Generals Award for outstanding community service.
Kim Oakley
Kim has spent 14 years dedicating her artistic talent to the beauty industry. She has traveled across the country sharing her passion for Surface Haircare and
developing Surface Concept Salons. Kim is thrilled and proud to be a part of the Surface Hair Care family, an award-winning company that completely respects
personal health and the earth.
Surface Hair (Continued)
16
17
Surface Hair (Continued)
Wahl
Class Description:
Polished Punk
Take classic design to the edge with Polished Punk, a women and men trend cutting and up do class! This trend offers cutting features with deeply shattered perimeters,
disconnection, compression cutting and a new world of texture with the Surface RZ Blender! Up dos feature techniques from “The Twisted Bun” and “The Braid of Chains” with
simple ponytails, knots, and “hair crocheting.” Learn, laugh and profit with a company devoted to making the earth a better place!
Since the invention of the first practical electric hair clipper in 1919, Wahl has been the leader in the professional and home grooming category. Today, with over 3300 employees
worldwide, we are proud to carry forward the tradition of innovation and superior customer service that was created by our founder, Leo J. Wahl. Our remarkable list of
ground-breaking and innovative products remain the global standard for integrity, value and efficiency.
Sunday, May 3rd
10am-11:30am
1pm-2:30pm
Monday, May 4th
10am-11:30am
1pm-2:30pm
The Wet Brush
The Wet Brush is a division of JD Beauty Group and has become the number one selling hairbrush in the USA. Unlike many brushes on the market, The Wet Brush
boasts advanced features like its Intelliflex bristles that ensure a gentle, safe and effective experience when brushing through tangled hair, no matter how
knotty, thick or thin. Superior to the average detangling hair tool, the Wet Brush has become a household name among millions of satisfied customers that have
finally found an easier way to untangle and manage their hair. The Wet Brush has become THE beauty and grooming tool to ensure a quick, easy and fun haircare
routine around the world.
Anthony Barmer
Anthony has been a resident and business owner in Harford County, Maryland for over 14 years. He received professional training by companies including Paul
Mitchell, Mizani, Dudley’s, The Wahl Clipper Corporation and more, as well as management training under Michael Chivas, owner of The Smart Group and Company.
As a Platform Artist for The Wahl Clipper Corporation - the world’s largest clipper company - Anthony has helped expand the company’s consumer market by
traveling to major hair shows promoting sales, marketing, education and platform work.
Lauren Milner
For 10 years, Lauren has been dual-licensed as both a barber and cosmetologist. Now, she’s on the fast track to becoming the most respected stylist in the St.
Louis, MO area. Lauren currently manages a full service barber shop and has a strong knowledge and understanding of what it takes to achieve an excellent
customer experience. Her astute business sense for generating revenue through retail and sales, as well as mentoring and training her team, has gained Lauren a
position of leadership.
Class Description:
Wahl Recharge
What do Wahl clippers and stylists have in common? Both need a power source to stay fully charged! Education is your power and Wahl is your resource. Whether your skills need
a recharge or you just need a motivational jump-start, you will leave this class restored, rejuvenated, revitalized and ready to reinvent your skills! This class offers the nuts and
bolts of clipper cutting including techniques, trends, and tool information. Bring your questions and an open mind! We guarantee you’ll leave renewed and inspired!
Sunday, May 3rd
10:00am-11:00am Lauren Milner
1:00pm-2:00pm Anthony Barmer
Monday, May 4th
10:00am-11:00am Anthony Barmer
1:00pm-2:00pm Lauren Milner
Tressa
Join DJ and Shannon as they take you on a journey in shape shifting cut & color! "Shape Shifters" -- our 2015 Trend-- examines and reinvents the classic bob, pixie and long hair shapes. The
clean lines of the "Sassoon" movement, juxtaposed with shattered interiors and the layering of both texture and color, reflecting the desire for a more individualized approach to hairdressing.
But wait, there's more! Join Marianne Buckland and Mark Schlick, both Tressa Designers, at the interactive stations set up in the booth for you to experience first hand:
• NEW Root Concealers
• Texture Reformation
• Watercolors
• Xtremers
DJ Armstrong
DJ comes to us from Moultrie, Georgia and brings years of experience as a master cosmetologist, with the later half of his career as a salon
owner. Since being in this industry, DJ’s enthusiasm about educating others is contagious which gives anyone who works with him a new
outlook on learning. He enjoys every aspect of the hair and fashion world and loves to incorporate the latest trends into what he’s most
passionate about – hair color! DJ looks forward to continuing to excel in the industry and wants to take as many people with him as he can!
Shannon Tully
Mere Passion and excitement is what drives Shannon in the hair industry. With over 15 years’ experience, her creativity level is in full throttle. Specializing in
precision cutting with an artistic vision! A master of her craft, she keeps up with the latest techniques by competing in hair competitions and undertaking in photo
shoots. Trained both in Britain and Canada Shannon is now a world renowned colorist working on platforms around North America. She exercises her wealth of
knowledge by training and working with top stylists. She is constantly working on her own innovative techniques always pushing the boundaries of hair Shannon
will add glamour to your appearance by updating your look and turning on your natural style.
Booth Stage Times:
Sunday, May 3rd
9:30am-10:30am
11:30am-12:30pm
1:30pm-2:30pm
3:30pm-4:30pm
18
Youngblood Mineral Cosmetics
Youngblood is the premier luxury mineral cosmetics line made of natural, finely ground minerals from the earth, without any of the common irritants found
in conventional makeup, like chemicals, dyes and preservatives. Created by a former medical aesthetician, Pauline Youngblood, many of our products
contain our signature mineral blend of Malachite, Rhodolite, Hematite and Zincite to help protect cells and tissue. From first use, you'll notice an incredibly
silky feel and polished, fresh-faced finish. Our lightweight foundations contain a natural sun protectant and provide flawless, buildable coverage.
Youngblood is gentle for use on all skin types and conditions, including recovery from laser/chemical peels, or those experiencing rosacea, acne or
discoloration. Our products are free of talc, parabens, oil and fragrance, and have earned numerous awards including Best Foundation by Beauty Launchpad
and Best Mineral Blush by NewBeauty. Professional makeup artists, celebrities and customers love our comprehensive assortment of natural-looking and
long-lasting shades that are able to stand up to heat, humidity and perspiration.
Liliana Pennington
Liliana is an accomplished and creative makeup artist with experience in all aspects of makeup including wedding, retail and print. Working in
the industry, she realized her love for training and teaching women how to look camera-ready every day. She found her perfect match with
Youngblood Mineral Cosmetics and is now the Director of Education/Training. Liliana truly values Youngblood’s healthy and natural formulas
that make her clients look great, feel confident and exude beauty. While this line makes her clients look amazing, it’s good for them, too!
Monday, May 4th
10am-11am
1pm-2pm
19

2015 Discover - State Beauty Supply | RDA Pro Mart

Transcription

Similar documents

a facial fo r yo ur h air

Salon Product

here - Women`s ROGAINE

Dry Twist Out 101

DClase Doobie Salon Products

Easter 2016 Flyer-Digital-FINAL

Lukaro Newsletter Template

Anatomically shaped foil for hair coloring

sample pictures

DOWNLOAD AGENDA V1 - Redken Symposium 2016