HOW TO BUILD PROFIT IN YOUR TOFF® SPRAYED

HOW TO BUILD PROFIT IN YOUR TOFF® SPRAYED-ON BEDLINER BUSINESS
Congratulations! You have taken the biggest step toward greater profits by acquiring the TOFF ® Sprayed-on
Bedliner equipment. We hope you consider this a “business within your business” and look forward to marketing it
to new, as well as existing customers.
You’ve Got What Customers Want!
Bedliners are the number one truck accessory purchased, but do your customers know you offer it? Increasing
the exposure on your website, the show floor, F&I, and service lanes will help you build your business. Each
has its advantages. Current industry data shows that 90% of truck buyers want a bedliner and buying it at the
dealership adds the benefit of financing. By following the TOFF TRACKS ® methodology, you will maximize the profits from your investment by generating
a revenue stream which adds profit straight to your bottom line. We’ve made TOFF® Sprayed-On Bedliners
easy to sell by offering eye-catching POP materials to attract customers that can be customized with your logos
and contact infomation.
How to Increase Prospects Interest
Grab the attention of customers, as they drive past your dealership, by displaying the eye-catching Outdoor
Banner1, and Windflags2. Many of your customers will look at multiple trucks on the lot, highlight the trucks with
TOFF Sprayed-On Bedliners by placing Window Flags8 on the driver side. Placing Mirror Tags15 on the rear
view mirrors will intitate the conversation about bed protection since it must be removed to take a test drive.
Once inside, your prospects will have questions. These marketing items are designed to help you with the
answers and gain their confidence. A counter display with brochures tells the TOFF story. Graphic Posters6
show the damage in an unprotected truck bed and motivate prospects by showing the benefits of sprayed-on
bedliners. Pictures and samples close the deal. Go as far as spraying a truck bed and display at your shop,
or use the Sample Cards10 for prospects to view the product and gain perspective on the benefits and features.
Seeing is believing.
We Make Local Marketing Easy
Add TOFF as you are particpating in local events such as sponsorships of high school sports, church events, flea
markets, trade
® days and business expos. Project a professional image when you exhibit with our Table Drape11 and
counter top display. Advertisement Templates7 for Full page, 1/2 page, 1/4 page and Business Card size ads
make it easy to add your contact information for placement in publications.
TOFF TRACKS Web Website
To add TOFF® information to your own advertisement — download logos, photos and bullet points from our
website, www.TOFFTRACKS.com.
In addition to those items, you can find promotional and training documents
®
and videos that can help guide and train new employees. If you do not have access. Contact us at: 1-888-IAMTOFF or email orders@toffliners.com and request an online username and password
PHONE 214.716.1990
WEBSITE WWW.TOFFLINERS.COM
POINT-OF-SALE
2
Wind Flags
Size: 15ft. tall
For use outdoors with
ground stake or under-tire
base.
Outdoor Banner
1
Size: 8ft. wide x 4ft. tall
Durable enough to withstand most
weather conditions.
WWW.TOFF LINERS.CO M
4
WWW.TOFF LINERS.CO M
Brochure
Folded Size: 3.625in. wide x 8.5in. tall
Selling points and Toff performance attributes help the
customer make a purchase.
5
Large/Small Brochure Holders
Large Size: 8.5in. wide x 11in. tall
Small Size: 4.5in. wide x 8.5in. tall
Keeps brochures at your customer’s fingertips.
Graphic Posters
Size: 22in. wide x 28in. tall
For indoor use. Selling points and “before
and after” photos help motivate your customer.
PHONE 214.716.1990
6
WEBSITE WWW.TOFFLINERS.COM
POINT-OF-SALE
Truck Flag
8 Size: 15.5in wide x 11.5in tall
Truck flag attaches to vehicle door to help advertise Toff.
7
Advertisement Templates
Size: Full, half, quarter page and business card size
High quality ads are customizable with your contact
information and are ready for insertion.
10
Sample Card
Size: 5.5in. wide x 3.75in. tall
Informational card with sample of Toff attached on inside.
11
PHONE 214.716.1990
Table Drape
Size: 72in wide x 58in tall
For use on a 6-foot table. Use at expos
and trade shows for a professional look.
WEBSITE WWW.TOFFLINERS.COM
POINT-OF-SALE
11
12
T shirt
Promotional
branded t-shirt
Stickers
Branded stickers to promote TOFF
toffliners.com
888-426-8633
[Your Logo]
123-456-7890
13
Bed plates
Branded bed plates to promote TOFF and your
brand
14
Hat
branded promotional hat,
one size fits most.
15
Mirror Tags
Size: 4in. wide x 11.5in. tall
This ad hangs from a vehicles rear view mirror
to help promote Toff to vehicle purchasers.
16
Promotional Video
DVD with short promotional video.
© Artlux 2013
PHONE 214.716.1990
WEBSITE WWW.TOFFLINERS.COM