imagine nation - Marmillion + Company

Transcription

Mastering the “imagine nation” to
Transform Learning
Imagination, Creativity & Innovation
SESSION OUTLINE
The “Imagine Nation” - Original polling data that reveals
how to align your program, initiative, or organization with the
values of the American public.
“Imaginative Initiatives” - Examples of promising
imaginative education initiatives across the country that are
mobilizing schools, cities, and states.
“Public Relations, Strategic Communications &
Stakeholder Outreach” - Building communities of support
using data and marketing strategies.
EDUCATE TO INNOVATE CAMPAIGN
“Reaffirming and strengthening America’s role as the world’s engine of
scientific discovery and technological innovation is essential to meeting
the challenges of this century.”
— President Barack Obama
"The greatest economic competition going forward is going to be
between you and your own imagination.”
–Thomas Friedman, “Hot, Flat and Crowded”
“An educational foundation is only part of the equation. In order
for creativity to flourish and imagination to take hold, we also
need to expose our children to the arts at a very young age.”
— First Lady, Michelle Obama
EDUCATE TO INNOVATE CAMPAIGN
•Increase STEM literacy so that all students can learn deeply and think critically in
science, math, engineering, and technology.
•Move American students from the middle of the pack to top in the next decade.
•Expand STEM education and career opportunities for underrepresented groups,
including women and girls.
The ingenuity that
built a nation is at the
center of a national
dialogue about how to
regain America’s
position as a creative
force in a more
connected world.
HOW DO WE GET TO INNOVATION?
Commonly held views are that the answers lie in focusing on STEM
(science, mathematics, technology and engineering) initiatives.
DEFINITIONS
Imagination:
Visualizing new possibilities for thought and action
Creativity:
Applying imagination to elaborate on the design and
production of original works
Innovation:
Applying imagination and creativity to develop and/or
improve on ideas, processes and products
IMAGINATION
Imagination fostering creativity, leading to innovation
offers promise for a more well-rounded society and
relevant public education.
!!
IMAGINATION
A catalyst for building capacities of the imagination is
education in and through programs, where all-important
critical thinking skills link to creativity and innovative
outcomes.
National Education Association, NAMM, George Gund Foundation
Imaginative Initiatives
Examples of promising education initiatives across the country that are
mobilizing schools, cities, and states about the importance of cultivating the
imagination in and out of school.
Demonstration Project Examples
– Development of the Center for Creativity and Innovation
– Integrated STEM and Arts schools
– Committee on the Arts and Innovative Thinking
–"Draft recommendations to the Harmon Commission regarding criteria for “creative and
innovative learning environments based on innovative instruction methods”
"..extend the arts in our schools, and use the STEM initiatives to foster
imagination and innovation across disciplines...”
--Committee for the Arts and Innovative Thinking at the Ohio
Department of Education
Example: Integrated STEM and Art Education Project
The Metro High School, a high school in Columbus, Ohio, has
become a first mover within the Ohio education system’s new focus,
integrating arts education into their core STEM preparation, and
using arts education concepts to inspire creative thinking and to
reinforce mathematical and scientific theories.
Big Thought and its community partners in Dallas, Texas have invested in a sustained
citywide partnership designed to translate the fundamental human capacity
for imagination into realized forms of creativity.
“We make imagination a part of everyday learning.”
Thriving Minds, a program of Big Thought in Dallas, Texas is focused on
expanding out-of-school time opportunities across the city with a strong focus on
the arts.
•
Features hip-hop dance, ballet, visual art, cooking, chess and other creative classes
taught by professional teaching artists from throughout the community.
Thriving Minds operates year-round enrichment programs at 21 Dallas ISD
campuses funded by 21st Century Learning Center grant from Texas Education
Agency. These free enrichment programs are open to Dallas ISD elementary and
middle school students.
Creative Oklahoma initiatives include:
• Facilitating the growth of a creative entrepreneurial
economy to stimulate new careers, companies and
industries;
• Further development of world-class arts, cultural and
educational opportunities; and
• Holding a 2010 Creativity World Biennale
Maryland Arts Teacher Institute (MATI):
• MATI is a professional development program for artists, art teachers,
classroom teachers, principals and school administrators where they
can plan strategies for integrating the arts into their school’s
curriculum.
Oklahoma A+ Schools®:
• Oklahoma A+ Schools® is a statewide network of 60
schools with a mission to nurture creativity in every learner.
The goal is to develop schools that are highly engaged in the
A+ process, including arts integration and multiple
intelligences differentiated instruction.
Wisconsin Arts Board
!
• The call for more workers proficient in STEM studies in
Wisconsin will translate to higher levels of bold thinkers,
working innovatively and taking entrepreneurial risks, with
arts and creativity education positioned as core curriculum.
• The Wisconsin Arts Board leads to add the arts to STEM, for
high-energy STEAM power in Wisconsin’s economy, receiving
national recognition for its work in this area.
“The new Children’s Museum’s brand position better reflects our
leadership position among children’s museums with highly
engaging, interactive and imaginative learning experiences that
appeal to people of all ages. Our commitment to “extraordinary
family learning” drives everything we do, and our new brand best
reflects who we are as an institution.”
-Jeff Patchen, President and CEO, The Children’s Museum of Indianapolis
Public Engagement
"LCI continues to expand its investigation of the imagination in a
variety of ways: through its work with the LCI-founded New York City
High School for Arts, Imagination and Inquiry; by instituting the
Imagination Awards, which celebrates schools that are exemplars of
imagination in education; in a new book about the imagination; and
through imagination conversations across the country.”
— Scott Noppe-Brandon, Executive Director,
Lincoln Center Institute for Arts in Education
Integrating the ARTS & STEM
• 59% of Americans fear losing their position as a world innovator
• Building capacities of the imagination in schools is essential to student
engagement and innovation
• The mother of creativity and innovation is the imagination, from where
new ideas, ways of thinking, and inspiration for innovation flow
The ARTS with STEM Make Both Successful
“The Inner Life of a Cell” illustrated by David Bolinski
“We are changing how scientific and medical education is being done
at Harvard in molecular and cellular biology so that their imaginations
and their passions will be sparked and they can use these visions to
make new discoveries and find out how life works.”
— David Bolinski, Medical Illustrator
"The most beautiful thing we can experience is the mysterious.
It is the source of all true art and science.”
— Albert Einstein
U. S.
D E P A R T M E N T
OF
E D U C A T I O N
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“Priority will be given to districts that propose to align
other local, state, and federal resources with their plan to
improve instruction in STEM subjects; propose to
implement programs that have the strongest available
evidence; propose to implement activities in the schools
with the greatest need; or have a plan for sustaining the
strategy.”
The arts are considered part of a “well rounded” education:
“Students need a well-rounded education to contribute as citizens in our
democracy and to thrive in a global economy – from literacy to mathematics,
science, and technology to history, civics, foreign languages, the arts,
financial literacy, and other subjects.”
Race to the Top Funding
U.S. Department of Education
• Delaware and Tennessee chosen as Round 1 Race to the Top
winners with plans to: extend reforms using college and career-ready
standards and assessments; build a workforce of highly effective
educators; create educational data systems to support student
achievement; and turn around their lowest-performing schools;
Competitive preference priority is given to an emphasis on STEM
• Round 2 winners were: District of Columbia, Florida, Georgia, Hawaii,
Maryland, Massachusetts, New York, North Carolina, Ohio, and Rhode
Island.
Investing in Innovation (i3 Fund)
U.S. Department of Education
• Investing in Innovation - i3 Fund supports the development of pathbreaking new ideas, the validation of approaches that have
demonstrated promise, and the scale-up of the nation's most successful
and proven education innovations (Opportunity for research-based
projects in arts education.)
• All 49 winning i3 proposals were selected from among nearly 1,700
applicants for potential funding from $650 million i3 program and
represented a cross-section of school districts and nonprofit
education organizations, including institutions of higher
education. All secured required 20 percent private-sector matching
funds.
Support for Arts from Business Community
• 69% of employers believe that imagination and creativity are
very important skills to have in their employees; less than 50%
of business executives surveyed believe schools were doing
well integrating STEM courses with arts education to produce
creativity in students
--- “Getting Past Either-Or: A Feasibility Study: Arts, Innovation and the Role of Business Champions” by the National
Association of Manufacturers
• 97% of employers said creativity is of increasing importance,
and 72% stated that hiring creative people is a primary concern
--- “Ready to Innovate: Are Educators and Executives Aligned on the Creative Readiness of the U.S. Workforce” by the
Conference Board
the imagine nation
Business Community Moving Towards Imagination
“For GE, imagination at work is more than a slogan
or a tagline. It is a reason for being.”
-Jeff Immelt, Chairman and CEO
“How much fun can you have aboard
CARNIVAL IMAGINATION? More than
you can imagine!”
“It’s all in the imagination”
-Michael Jordan
Imagination Playground is a breakthrough
play space in New York City Departments of
Parks & Recreation that was conceived and
designed by internationally acclaimed
architect David Rockwell.
What is the Election’s Impact on Arts and Humanities?
For many programs, a signal to cut spending can mean cutting of non-relevant
activities, so being relevant is key.
The nation is at a divide between young and old, fundamentalism and
progress, science and doctrine. Where do your programs fit.
Imagination leading to creativity leading to innovation or a more secure society
are key to survival.
Some higher-education leaders fear a return to the battles of the 1990s, when
Republicans sought to eliminate federal money for national endowments.” Chronicle of Higher Education, 11/3/2010
“John A. Boehner, the House Republican leader who is poised to become
speaker of the House said... The plan would cut spending rather than accelerate
it...
Strategic Communications
Building strong communities of
support using data and marketing
strategies.
Unequal Advantage:
What you have that cannot be found
elsewhere. Determine unique messaging
strategies and platform
Authentic Voice:
Where is your authority most relevant?
Identify what distinguishes your program
from others.
Audience Onion
IMPLEMENTATION
ADVOCACY
EDUCATION
AWARENESS
Third Party Endorsers
Organization
Third Parties
Message
value
TCM
messaging
message
box
Biggest &
Best
Extraordinary
Family Learning
Experiences
[ The world’s largest children’s
museum; unique one-of-a-kind objects;
leader in the field of children’s
museums ]
[ Family traditions and memories;
adventures for all ages; entertaining
while educational; safe, friendly,
accessible to all ]
The
The
Children’s
Museum
CHILDREN’S MUSEUM
of
Indianapolis
of Indianapolis
Fun-Filled &
Imaginative
[ Discovery of new worlds, cultures,
creations; immersive experiential
learning; responds to curiosity; safe
exploration of societal issues ]
“A
World of ALWAYS.
Family
EXTRAORDINARY
Adventure”
Fresh &
Changing
[ Always something new; numerous and
new attractions and special programs;
innovative exhibit design ]
Value Frame
#1
YOUR
ORGANIZATION
Value Frame
#2
IMAGE
Value Frame
#4
Value Frame
#3
Mastering the “imagine nation” to
Transform Learning
Valsin A. Marmillion
President and Founder
vam@mcopr.com www.marmillion.com

imagine nation - Marmillion + Company

Transcription

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