ONLINE AND MOBILE ADVERTISING PRESENTATION

ONLINE AND MOBILE ADVERTISING PRESENTATION

mtel.bg
Online and Mobile Advertising
Presentation
WHO WE ARE
> The first mobile operator in Bulgaria with 16 years history
> The leader on the Bulgarian telecom market with 5.3 million
subscribers, market share of 49.3%
> One of the most successful mobile operators in Europe with
66.7% postpaid clients
INVENTORY OVERVIEW
> Online advertising -Traditional and rich
media
> Mobile advertising - Ads in M-Tel’s
mobile portal
> Messaging - W2SMS (SMS center)
INVENTORY REACH
> Over 23 million impressions monthly
Gemius partner
> Over 1 000 000 impressions monthly
Targeting machine
> Over 6 million short messages sent
For Christmas!
WEB
Web
Banner
Size in pixels
Platform
Horizontal mega board
960x200
mtel.bg
Rectangle
300x250
mtel.bg
Vertical mega board
300x600
mtel.bg
Wallpaper
960x200/1280x1024
mtel.bg
Branded SMS box
495x100
mtel.bg/SMS center
Message in SMS box
Text, 100 symbols
mtel.bg/SMS center
MOBILE
Mobile
Banner or text
Size
Platform
04:01
600x150 / text
mobile portal
06:01
600x100 / text
mobile portal
W2SMS
Text
Size
Platform
Message
45 symbols
W2SMS
Ot: Your Firm
Promo text
with link,
phone number
and other
information
you want to
communicate.
WSMS
PRICE LIST
Web
Banner
Size in pixels
Position
Impressions
UV
CPM*
Horizontal mega board
960x200
log in pages
100 000
20 000
14
Rectangle
300x250
sms center
200 000
70 000
8
Vertical mega board
300x600
sms center
200 000
70 000
10
Wallpaper
960x200/1280x1024
inside pages (devices)
100 000
25 000
24
Branded SMS box
495x100
SMS center
200 000
50 000
10
Message in SMS box
Text, 100 symbols
SMS center
200 000
50 000
10
Banner
Size
Poition
Impressions
UV
CPM
04:01
600x150
inside pages
24 000
16 000
50
06:01
600x100
home page
30 000
16 000
50
06:01
600x100
inside pages
24 000
16 000
40
Text
Size
Position
Impressions
MUV
CPM
Message
(no explicit opt-in required)
45 symbols
before users message
3 500 000
600 000*
20
(BGN 0,02
per SMS)
Mobile
W2SMS
*All prices are in BGN, VAT excl.
*Unique senders per day: 50 000
Unique receivers per day: 75 000
DISCOUNTS
Gross discount scheme direct buying
Surcharges
0-5 000
0%
Video banner
25%
5 001-10 000
5%
Expandable
25%
10 001-20 000
10%
Floating
100%
20 001-50 000
15%
Targeted page
50%
50 001-100 000
20%
Targeted hour
50%
100 001 +
25%
Political advertising
70%
Welcome discount
10%
Additional brand
10% per brand
Gross discount scheme Media shops
Gross Volume*
Media Shop Discount
Additional Client Discount
5 000-10 000
15%
0%
11 000-30 000
19%
0%
31 000-60 000
22%
1%
61 000-80 000
26%
2%
81 000-150 000
29%
3%
151 000-190 000
31%
4%
191 000-250 000
35%
5%
290 000-350 000
37%
6%
351 000-390 000
39%
7%
391 000-400 000
40%
8%
401 000-450 000
42%
9%
451 000-500 000
43%
10%
*All prices are in BGN, VAT excl.
THE BEST TIME FOR MOBILE!
> Tiny Screen: Huge Results!
> Quick and cost-effective
> Significantly higher Click Through Rate
> Permission marketing
> Innovative platform
CONTACTS
Leona Aslanova
Manager Sales Advertisement
Products & Services Division
+359 882204123
leona.aslanova@mobiltel.bg