ROLNALDINHO`s GLOBe STREET TEAM TOUR

ROLNALDINHO’s
GLOBe STREET
TEAM TOUR
China
INTRO
bringing back the Beautiful game
of Football that has
been lost .
From the favelas of Rio to the hutongs of Shanghai, the world over
has fallen in love with the beauty and finesse of football.
Ronaldinho is bringing the game to China’s backyard, creating a
one-of-a-kind street football experience culminating in the final
event - a skill-infused game played on a floating football pitch
amid the futuristic Shanghai skyline.
China’s best are invited to put their skills to the test against
legendary footballer Ronaldinho’s elite street football team. Be a
part of this global celebration of ‘The Beautiful Game’ as it unfolds
on the coolest pitch in the world.
STREET FOOTBALL
CELEBRITY
FOOTBALLER
BRANDED
ENTERTAINMENT
HUGE FAN
BASE
MEDIA
CAMPAIGN
‘
THE ONE AND ONLY
RONALDINHO GAUCHO
2 TIME LA LIGA CHAMPION
2 TIME FIFA WORLD PLAYER OF THE YEAR
2006 UEFA CHAMPIONS LEAGUE WINNER
2005 BALLON D’OR WINNER
2002 FIFA WORLD CUP WINNER
Ronaldo de Assis Moreira (born 21 March
1980), commonly known as Ronaldinho is a
legendary Brazilian footballer renowned for his
technique, tricks, dribbling, overhead kicks,
no-look passes and free kicks. Ronaldinho is
regarded as one of the best players of his
generation.
Unquestionably considered one of the most
talented, creative players to ever hit the pitch,
Ronaldinho brought the true beauty of football
back into the game. The legacy he left behind
still inspires people from all corners of the
globe - from today’s pros to tomorrow’s
superstars.
THE ROLLOUT
ROLNALDINHO’s
GLOBE STREET
TEAM TOUR
China
A promotional campaign will launch the challenge in China,
creating brand awareness as well as encouraging fans to
participate in the event.
Fans can apply for a chance to play against RONALDINHO’S
GLOBAL STREET TEAM via a video submission showing their
teams’ skills. Teams that get the most votes online will be chosen
to compete against each other in order to find out who will earn
the right to take on the best street footballers in the world.
The exhibition games will place an emphasis on skill and creativity.
In addition to scoring goals, players can earn additional points for
creative dribbles, plays, and manoeuvres.
The headlining match will be held on the Huangpu River in the
heart of Shanghai. Promotional booths and fan event will be set up
onshore. Event will be followed by a social media campaign.
ARE YOU READY
FOR THE CHALLENGE?
YOU & YOUR FRIENDS
VS
THE
GREATEST
STREET FOOTBALL
TEAM EVER ASSEMBLED
GAME DAY
The main event will take place on the Huangpu River amid the
futuristic Shanghai skyline. The exhibition game will take place on
a floating football pitch, accompanied by LED screens and a live DJ.
During the event, special guest judges will decide who wins the
exhibition with an emphasis on skill. Fans are invited to watch the
exhibition on big screens located at the fan event site. The event
will receive huge media coverage.
After retuning to shore, a fan event/meet and greet will take
place, attended by Ronaldinho, Guangzhou Evergrande football
star Elkeson, as well as other local football stars and VIPs. Press
and media will be given an opportunity to ask Ronaldinho, the
Globe Street Team and participants questions about the campaign.
A BREATHTAKING BACKDROP.
THE BEAUTIFUL GAME.
SHANGHAI
THE VIP AFTER PARTY
After the winners have been announced and the
fan event and press conference are complete, the
players will and celebrate a hard day’s work at the
official after party at Bar Rouge.
Players, VIPs and other special guests will be
invited to celebrate the successful campaign and
the ‘Beautiful Game.’
Fans and customers will also have a chance to win
tickets to the after party as part of the promotional
campaign.
MARKETING STRATEGY
EVENT PROMOTIONAL
EXCLUSIVE
BOOTHS
MERCHANDISE/PRODUCTS
The unique nature of this campaign provides numerous
opportunities and outlets for brand promotion:
1. Promotional Booths – promotional merchandise/product booths
at the event.
2. Exclusive Merchandise/Products – anything from T-shirts to
limited products, all designed specifically for the campaign.
3. Social Media – online campaign leading up to and after the
event. Ronaldinho will also promote the event on his personal
social media.
4. Viral Videos – the campaign will be kicked off by a video on
Chinese social media starring Ronaldinho. Later, the pièce de
résistance of the social media campaign highlighting the skills and
talent at the Huangpu River showdown will be released on various
social media platforms.
SOCIAL MEDIA
VIRAL VIDEOS
ROLNALDINHO’s
GLOBe STREET
TEAM TOUR
China