The Daily Star is Britain`s brightest, bubbliest and

The Daily Star is Britain`s brightest, bubbliest and

Media Pack 2016
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What Do We Stand For?
“The Daily Star is Britain's brightest, bubbliest and
youngest tabloid newspaper. We aim to put a smile on
the face of our readers every single day because, let's
face it, life can be pretty tough at times. Yes we cover
the serious news stories but we don't bore, preach or
patronize our readers.
Daily Star life is about having fun, having attitude,
being a bit cheeky. It's about having a beer with your
mates, watching the footie and hitting the High Street
for some retail therapy
Dawn Neesom ‐ Editor
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Daily Star
Circulation
445,346
Readership
808,000
Female ratio
ABC1 adults
37%
25%
Average age
48
Source: ABC National Newspapers Report Sep 15 – Feb 16 / NRS Jan 15 – Dec 15
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dailystar.co.uk
Unique users
5,344,634
Page views
36,442,000
Male ratio
ABC1 adults
58%
54%
Likes:
Followers:
1.2m
138k
Source: comScore MMX Multimedia Jan 2016
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dailystar.co.uk
Own their home
59%
Access the internet more than 5 times a day 73%
Informant has children aged 0‐15
25%
Average Income £26,403
Source: NRS PADD (Print & Digital inc. mobile) Jan 15 – Dec 15
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Jan‐16
Dec‐15
Nov‐15
Oct‐15
Sep‐15
Aug‐15
Jul‐15
Jun‐15
May‐15
Apr‐15
Mar‐15
Feb‐15
Jan‐15
Dec‐14
Nov‐14
Oct‐14
Sep‐14
Aug‐14
Jul‐14
Jun‐14
May‐14
Apr‐14
Mar‐14
Feb‐14
Jan‐14
Dec‐13
Nov‐13
Oct‐13
Sep‐13
Aug‐13
Total Views
2014/16 Digital Growth
40,000,000
35,000,000
30,000,000
25,000,000
20,000,000
15,000,000
10,000,000
5,000,000
0
Source: comScore MMX Multimedia Aug 13 – Jan 16
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Online Traffic: Desktop vs Mobile
31%
Desktop
Mobile
69%
Source: comScore MMX Multimedia Jan 16
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Audience Comparison: Print vs Digital
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Total Monthly Brand Reach: 6.8 million Print and Online
2.6m read the publication
4.6m visit the website 342,000 adults do both
Source: NRS PADD (Print & Digital inc. mobile) Jan 15 – Dec 15
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Audience Comparison: Age
Print
Digital
12%
8%
15‐24
34%
15%
14%
24%
25‐34
25‐34
35‐44
35‐44
45‐54
45‐54
18%
55+
15‐24
24%
55+
30%
22%
Our online audience is younger than the readers of the newspaper
Source: NRS Jan 15 – Dec 15/ comScore Jan 16
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Audience Comparison: Social Grade
Print
15%
Digital
7%
6% 4%
A
18%
21%
B
A
22%
B
C1
C1
C2
C2
D
39%
17%
E
D
24%
27%
E
…and more of them are ABC1s
Source: NRS Jan 15 – Dec 15/ comScore PC Only Jan 16
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Newspaper Sections
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Everyday
The Goss, Playlist, Soap Stars, TV Guide, Sport, Puzzles, Just Jane, Horoscopes, Forum
Monday
Seriously Football pullout
Tuesday
Cashpoint pullout (every other Tuesday)
Wednesday
Diet & Fitness pullout
Thursday
Startech
Friday
Star Film, Fighting Talk, Back Row, Motormouth
Saturday
Go For It Travel Guide, Star Form pullout, Star Bets, Hot TV, Seriously Football
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Health
15
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A Healthy Audience
£11.7m
spent on sports equipment in the last 12 months
1/2
are eating more healthy food than they have done in the past
370,000
do some form of sport or exercise at least once a week
Source: TGI GB 2016 Q1 (October 2014 – September 2015)
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Lifestyle
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19
Lifestyle
430,000
say TV is their favourite pastime
1/2
are culinary enthusiasts and get a lot of pleasure out of food 332,000
Really enjoy a night out at the pub
Source: TGI GB 2016 Q1 (October 2014 – September 2015)
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Money
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Competent with Money
642,000
don’t like the idea of being in debt
71%
spend money more carefully than they used to
£24.5k
is the average value of our readers savings & investments
Source: TGI GB 2016 Q1 (October 2014 – September 2015)
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Sport
24
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Interest in Sports
4/5
like to watch sports programs on TV
502,000
are interested in reading about sports in newspapers
66%
more likely than the average person to have participated in team sports in the last 12 months
Source: TGI GB 2016 Q1 (October 2014 – September 2015)
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Travel
27
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Travel and Holiday
440,000
readers went on holiday last year
58%
like the idea of travelling abroad
£1,252
is the average amount our readers spent on their holiday Source: TGI GB 2016 Q1 (October 2014 – September 2015)
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Hot TV
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Hot TV
Circulation
445,346
Readership
488,000
Female ratio
ABC1 adults
46%
23%
Average age
50
Source: ABC National Newspapers Report Sep 2015 – Feb 2016 / NRS Jan 15 – Dec 15
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Creative
options
32
33
34
35
36
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