Presskit Airdiem

Transcription

Presskit Airdiem

Le narghilé, nouvel objet de désir
PRESS KIT - JANUARY 2011
News
- « Etoile » narghile in obsidian stone, design JP. Martin
- « Oxygen » narghile, design Vanessa Mitrani
- Narghile in collaboration with BACCARAT
Airdiem narghiles are a new, lavish interpretation of a 500 year-old object.
Through their unique design value , Airdiem Narghile's double up as
decorative items that add an extra edge to your interior design.
Airdiem is a luxury french brand, which picks up the thread of French
excellency in narghiles manufacture.
Till the end of the 20th century, firms as Baccarat, Saint Louis and
Christofle used to deliver narghiles to diplomatic departments all over
the world, as well as some palaces.
Airdiem took this thread back offering French master-craftsman
manufactured product.
AIRDIEM - Paris
www.airdiem .com
PR: Emmanuelle Gormand +33. (0)608 947 968 - press@airdiem.com
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“Etoile” design Jean Philippe Martin
Jean-Philippe MARTIN, Designer has been carefully creating exceptional and emblematic pieces for
over 10 years for the world’s finest brands from Louis Vuitton to Airdiem.
His achievements have been shaped by the footprint of travel, his knowledge of cultures, and a
collaboration with the world’s finest manufacturers.
10 Blocks of the purest obsidian were selected from the mountains of Armenia.
More than 150 hours of cutting and polishing of the 200 facets were made by master craftsmen.
Each piece is unique, signed and numbered.
The Sultan said,
" Create for us a unique
narghile, rare and precious
Like the radiant Star of the
East
That shines in the night,
And calls and guide our
thoughts and deeds,
In all its majesty"
Dimension : 61 cm high
Materials: « black natural crystal » (Obsidian stone), high tech ceramic, handles and
mouthpieces in nacrine, braided cotton hose.
AIRDIEM - Paris
www.airdiem .com
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“Oxygen” design Vanessa Mitrani
Amongst her large repertoire of work, French artist Vanessa Mitrani
creates beautiful and functional hand-blown glass decorative vessels
that can also function as fish tanks or fishbowls.
Materials : glass and ceramic
AIRDIEM - Paris
www.airdiem .com
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Baccarat narghile
This model is a copy of a narghile created in 1986 for the court (Diwani) of Turkish Sultan (Abdel
Ahmed II).
More than 250 hours of work permitted to craftsmanship to deliver this piece.
Materials : cristal and golded bronze or silvered bronze
AIRDIEM - Paris
www.airdiem .com
4
The new home deco centre piece,
narghiles offer a moment of indulgent relaxation with friends
Airdiem narghiles are a new, lavish interpretation of a 500 year-old object.
Through their unique design value , Airdiem Narghile's double up as decorative items that add an
extra edge to your interior design.
The fruit of constant research, made with noble materials and the latest technology, Airdiem
narghiles are a pure pleasure and a safe smoking experience.
For demanding clients with high quality standards, at the lookout for esthetic luxury products to suit
their lifestyle, Airdiem narghiles are a great and pleasurable discovery.
Rediscover the art of enjoying the narghile …
The perfect way to :
… Enjoy togetherness
… Enjoy a calorie free treat
… Enjoy a moment of pure relaxation
… Retrouver la sérénité
… enjoy it
At home, outdoors, at the finest hotels, at your favorite spa…
With friends or alone, with your desert, to party, as a gift…
AIRDIEM - Paris
www.airdiem .com
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About us
Airdiem, a French company, is the world’s leading manufacturer of contemporary Narghiles.
Since 4 years Airdiem takes a totally new approach to a 500 years old product thanks to its team of
designers.
Airdiem has global reach and is found at leading shops such as Harvey Nichols, Davidoff, …
Design and technology
Airdiem's art of making the narghile is rooted in the French tradition of exceptional craftmanship,
which first started in the 19th century with Baccarat and Saint Louis introducing their designs of
narghiles to the rest of the world.
Today, Airdiem research and design team have created a modern version to suit elite customer's
search for high quality products fitting their lifestyle.
Airdiem exhibits in many trade fairs such as :
- Maison & Objet, Scènes d'Intérieur in Paris
- Super studio Piu via Tortona in Milan
- Biennale Internationale du Design in Saint Etienne, France
- Hotel Show and Index in Dubaï…
And won many design prices : Label Observeur du design in 2008 and Henry Van de Velde in
2007, Red Dot 2009
Be demanding
Today many narghile are on offer but to enjoy a safe and pleasurable experience it is important to
know what it takes to make an excellent narghile.
A natural product : 75% melasse (honey and fruits) and 25
% tobacco … but zero calorie.
These mixtures can be found in tobacco shops and duty
free shops.
Very much like the legendary tea ceremony, the
preparation of the narghile and the presentation of the
mixture add to the pleasure of the smoking experience.
Our proprietary burner, safe and healty
Stable levels of heat are at the heart of the matter. Our
research and development team have engineered a unique
burner and selected materials that guarantee the constant
flow of heat.
Airdiem is the only brand to offer a proprietary high tech
burner with unique safety and quality performances
AIRDIEM - Paris
www.airdiem .com
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A pleasure to be taken in moderation
Medical studies show that narghile is a no addiction
product.
The smoke is made of 90 % humidity, narghile smoke
does not remain on clothings.
“The narghile is taken in a moderate way and did not led
to any sanitary issue for the last 500 years.”
Dr Chaouachi in “a Passion, not for Hookah but for
Scientific Integrity”
http://knol.google.com/k/kamal-chaouachi/hookah-smoking-from-abiomedical-and/534k6mvefph/4#
A world of luxury and artistry
The narghile (also known as a hookah, argileh, shisha, ghelyoon or
hubble-bubble) stands as the cosmopolitan centerpiece around
which Airdiem fashions a broad line of very high quality smokingroom accessories, such as our mixture boxes, humidors, smokingroom chest, moveable furniture, and more.
Airdiem works with fine materials like gold, silver, pewter, Corian,
rare exotic woods and precious leathers.
The very name Airdiem suggests precious moments:
The “air” stands for lightness and reverie, and the “diem” comes from the motto of the ancient
hedonists, CARPE DIEM.
AIRDIEM - Paris
www.airdiem .com
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“Disco Pipe” design Hicham Lahlou
Hicham Lahlou is born and is living in Morocco. This land of tradition discovered
the narghile just a couple of years ago.
An atypical designer, Hicham Lahlou is considered as the precursor of industrial
design in Morocco, Africa and in the entirety of the Arab World, and can be
attributed for having made Moroccan design a reality.
Material : Polyethylen
Colors:
AIRDIEM - Paris
www.airdiem .com
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"Smoke Me!" by Emmanuel Meyssonnier
With this 30-year-old designer’s narghile, Airdiem is more than ever trendy. This fashionable object
is also a nomad one. It makes us imagine the end of an afternoon at the beach, chatting with friends
of the evening party to come…
Its coloured aluminium body makes it look like bright plastic. It is nevertheless ballasted to stand up
firmly in the wind. The “Smoke me “is 27 cm high, and is easy to carry anywhere in its neoprene bag
(much inspired of the surfing’s way of life).".
Chromatic & mobile
« AttractIve and sweet, a
little like a robot of the
future, this little freedom
loving character called
Smoke Me! invites itself
and becomes part of our
daily life».
27 cm high
Structured Aluminium,
High-tech ceramic
Delivered in a neopren
carrying bag wit boxes for
the mixture and
combustibles
AIRDIEM - Paris
www.airdiem .com
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"N" by Nedda El-Asmar
A Belgian designer with Palestinian roots, Nedda El-Asmar has become a major figure in the world of
décor. Hermès, Puiforcat, Robbe & Berkings and Villeroy & Bochs have picked up her bold and
witty creations.
Nedda was voted European Designer of the Year in 2007 by the French newspaper l’Express. Her
narghile received the 2008 Henry Van de Velde design prize, along with the Observeur du Design
award that same year.
“I wanted to create something
streamlined that also looked timeless.
It’s a functional object that suggests
those moments of relaxation when you
just take your own time, yet also feels
convivial.”
A stylish and elegant narghile, with a
subtle but highly-developed technology.
Solid high-polished pewter version
The piece can be engraved
Height: 40cm,
Diameter: 11 cm
Weight: 1.5 kg
AIRDIEM - Paris
www.airdiem .com
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"Pure"
"Corail"
Coral is the 'garden of the sea', and is
said to cure madness and give
wisdom.
Records dating back thousands of
years confirm that coral was used in
decorative art objects.
Narghile adorned with a sprig
of coral (in bronze)
colors: red, green or gold
Gold plated version – 24 carats
AIRDIEM - Paris
www.airdiem .com
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"Fez top Narghile" by Hilton McConnico
Both a designer and a major figure in the art world, Hilton McConnico is known for his bold and
colorful creations as well as his contributions to the success of Saint-Louis, Daum, Hermès and
others.
Something of a UFO in contemporary design, Hilton McConnico has been designing and taking risks
for 40 years with a universally recognized style all his own: playful and irreverent.
“This narghile represents someone
dressed up impishly. I wanted it to
suggest the warmth and
friendliness you find in the East. I
see it as jolly.”
All of Hilton McConnico’s whimsy
and mischievousness come out in
this pop narghile. Exotic and
colorful, it is topped off with the
traditional fez.
Body of metal, plastic and chrome,
balls of acrylic mother-of-pearl and
glass
Height: 38 cm, Width: 14 cm,
Weight: 1 kg
.
AIRDIEM - Paris
www.airdiem .com
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"White " by TribuDesign
TRIBUDESIGN is an untypical agency consisting of talented young Lebanese
designers.
Their logo shaped like a mask expresses their collective attitude against the star
system: the team comes before the individual
“If you want to preserve tradition, you have to help it evolve. So, by making the
narghile more functional and practical to use, we wanted to create new social
behaviors around an object that was mired in tradition.”
This narghile’s original and untypical
design gives it universality.
It works with the current minimalist
trend: a young, portable version of the
narghile.
This sleekness of this horizontal piece
is accentuated by the modernity of
Corian. This narghile is a natural fit
with new technologies.
Natural acrylic stone, stainless steel
and leather
Length: 40 cm,
Width: 11 cm
Height: 5 cm
AIRDIEM - Paris
www.airdiem .com
13
" Pondicherry " by Régis Dho
Régis Dho has created a “jeweled narghile” influenced by his memories of a sun-filled,
lush and colorful land. Inspired by the Silk Road that runs from India to the
Mediterranean, this piece embodies all the magic of the East.
Bronze gold plated 24 carats, Obsidian stone, Glasswork, burner in Hi-tech ceramic,
malachite.
Customizable with semi-precious stones and pearls
Height: 52 cm, Diameter: 18cm, Weight 6,5kg
Silver, lapis lazuli
AIRDIEM - Paris
www.airdiem .com
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Presskit Airdiem

Transcription

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