advertisers (2008) - Miami University Libraries Digital Collections
Transcription
advertisers (2008) - Miami University Libraries Digital Collections
Asia Pacific Market & MediaFact 2009 Edition Compiled by: Anne Austin, Nicola Hutcheon Produced by: David Parry © 2010 ZenithOptimedia All rights reserved. This publication is protected by copyright. No part of it may be reproduced, stored in a retrieval system, or transmitted in any form, or by any means, electronic, mechanical, photocopying or otherwise, without written permission from the copyright owners. ISSN 0968-2171 Every effort has been made in the preparation of this book to ensure accuracy of the contents, but the publishers and copyright owners cannot accept liability in respect of errors or omissions. Readers will appreciate that the data is only as up-to-date as printing schedules will allow and is subject to change. ZENITHOPTIMEDIA ZenithOptimedia is one of the world's leading global media services agencies with 218 offices in 72 countries. ZenithOptimedia is committed to delivering to clients the best possible return on their advertising investment. Key clients include AlcatelLucent, Beam Global Spirits & Wine, British Airways, Darden Restaurants, Electrolux, General Mills, Giorgio Armani Parfums, Kingfisher, Mars, Nestlé, L'Oréal, Puma, Polo Ralph Lauren, Qantas, Richemont Group, Sanofi-Aventis, Siemens, Thomson Multimedia, Toyota/Lexus, Verizon, Whirlpool and Wyeth. This approach is supported by a unique system for strategy development and implementation, The ROI Blueprint. At each stage, proprietary ZOOM (ZenithOptimedia Optimisation of Media) tools have been designed to add value and insight. The ZenithOptimedia Village enables the widest range of communications opportunities and skills to be brought together to ensure the most powerful connections are made with consumers. For further information on ZenithOptimedia, please contact: Steve King Chief Executive Officer Tel: +44 20 7961 1046 Fax: +44 20 7961 1042 steve.king@zenithoptimedia.com Tim Jones Chief Executive Officer – USA Tel: +1 212 859 5100 Fax: +1 212 727 9495 tim.jones@zenithoptimedia-na.com John Taylor Director of Client Service - Worldwide Tel: +44 20 7961 1133 Fax: +44 20 7961 1002 john.taylor@zenithoptimedia.com Philip Talbot Chief Executive Officer – Asia Pacific Tel: +852 2236 9080 Fax: +852 2250 9388 philip.talbot@zenithoptimediagroup.com.hk All our publications are now available online at www.zenithoptimedia.com CONTENTS SUMMARY TABLES COUNTRY DATA Australia Page 1 13 China 32 Hong Kong 55 India 75 Indonesia 96 Japan 113 Malaysia 127 New Zealand 155 Pakistan 175 Philippines 192 Singapore 212 South Korea 233 Taiwan 255 Thailand 274 Vietnam 296 GLOSSARY 309 SUMMARY TABLES: EXCHANGE RATES SUMMARY TABLES EXCHANGE RATES 1 US$ = …local currency Country Currency 2008 2007 % change Australia Dollar (A$) 1.19 1.19 0.0 China Yuan (RMB) 6.95 7.61 -8.7 Hong Kong Dollar (HK$) 7.79 7.80 -0.2 India Rupee (R) 43.51 41.35 5.2 Indonesia Rupiah (R) 9,699.00 9,141.00 6.1 Japan Yen (¥) 103.36 117.75 -12.2 Malaysia Ringgit (RM) 3.34 3.44 -3.0 New Zealand Dollar (NZ$) 1.40 1.36 2.9 Pakistan Rupee (PKR) 70.41 60.74 15.9 Philippines Peso (P) 44.48 46.15 -3.6 Singapore Dollar (S$) 1.42 1.51 -6.1 South Korea Won (KW) 1,102.05 929.26 18.6 Taiwan Dollar (NT$) 31.53 32.84 -4.0 Thailand Baht (Bt) 34.31 34.52 -0.6 Vietnam Dong 16,302.0 16,105.0 1.2 1 SUMMARY TABLES: ADVERTISING EXPENDITURE ADVERTISING EXPENDITURE Advertising as a percentage of Gross Domestic Product 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 Australia 1.20 1.22 1.18 1.20 1.05 1.01 1.04 1.08 1.08 1.05 1.08 1.03 China 0.36 0.39 0.42 0.40 0.39 0.43 0.48 0.45 0.46 0.48 0.45 0.44 Hong Kong 1.52 1.65 1.90 0.91 0.97 1.12 1.16 1.38 1.42 1.50 1.53 1.52 India 0.29 0.24 0.24 0.27 0.28 0.28 0.31 0.34 0.35 0.36 0.38 0.39 Indonesia 0.52 0.25 0.31 0.34 0.35 0.44 0.55 0.63 0.60 0.59 0.59 0.56 Japan 0.87 0.84 0.86 0.91 0.91 0.86 0.86 0.88 0.95 0.95 0.94 0.92 Malaysia 0.94 0.77 0.85 0.91 0.91 0.91 0.89 0.96 0.90 0.86 0.88 0.86 New Zealand 1.36 1.33 1.29 1.28 1.19 1.19 1.26 1.32 1.36 1.28 1.25 1.19 Pakistan 0.25 0.21 0.21 0.17 0.15 0.16 0.17 0.17 0.17 0.19 0.26 0.27 Philippines 1.75 1.71 1.76 1.83 1.92 1.96 2.19 2.32 2.63 2.45 2.39 2.36 Singapore 0.90 0.86 0.87 0.94 1.00 1.07 1.09 1.10 0.93 0.88 0.79 0.82 South Korea 0.99 0.75 0.92 1.18 1.08 1.08 1.00 0.93 0.93 0.95 0.95 0.86 Taiwan 0.61 0.70 0.62 0.60 0.66 0.64 0.69 0.54 0.47 0.44 0.41 0.37 Thailand 0.96 0.77 1.03 1.04 1.17 1.24 1.32 1.39 1.35 1.27 1.20 1.09 Vietnam 0.58 0.49 0.47 0.48 0.50 0.49 0.57 0.60 0.48 0.57 0.57 0.50 Asia Pacific * 0.82 0.78 0.80 0.82 0.80 0.78 0.79 0.79 0.80 0.79 0.77 0.73 Note: These figures have not been adjusted to account for different methods of compilation and are therefore not fully comparable. * above countries only 2 SUMMARY TABLES: ADVERTISING EXPENDITURE Distribution of advertising expenditure by medium (% of total) Total 2008 adspend News(US$m) papers % Magazines TV Radio Cinema Outdoor Internet Australia 10,177 33.9 8.5 30.7 8.2 0.8 3.7 14.1 China 18,895 26.1 2.4 38.2 5.2 0.2 13.5 14.4 Hong Kong 3,284 36.6 13.7 33.2 4.9 0.0 8.3 3.3 India 4,914 42.6 5.3 39.8 3.0 0.7 7.0 1.6 Indonesia 2,873 34.7 4.2 52.0 3.4 0.1 5.7 0.0 Japan 44,947 17.8 8.8 41.1 3.3 0.0 13.9 15.0 Malaysia 1,903 52.3 2.5 36.5 4.6 0.4 2.7 1.0 New Zealand 1,578 34.4 11.3 29.3 12.1 0.4 3.4 9.1 401 23.7 5.6 51.4 3.5 4.7 10.6 0.5 Philippines 3,981 5.2 1.3 73.1 17.4 0.0 3.0 0.0 Singapore 1,497 40.4 5.6 34.7 7.2 0.8 10.3 1.0 South Korea 8,000 39.1 4.4 32.6 2.6 0.9 5.4 15.0 Taiwan 1,533 22.9 12.5 37.3 7.9 0.0 7.0 12.4 Thailand 2,886 22.8 6.6 51.6 8.0 4.3 6.5 0.2 Vietnam 462 14.5 7.9 71.7 0.3 0.0 5.5 0.1 107,332 26.6 7.2 40.1 4.9 0.4 11.0 9.8 Pakistan Asia Pacific * Note: These figures have not been adjusted to account for different methods of compilation and are therefore not fully comparable. * above countries only 3 SUMMARY TABLES: TELEVISION TELEVISION Household penetration of TV accessories (%) Country Australia Television Homes penetration Percentage of TV homes with (000s) % Colour PVR Satellite Cable DTT IPTV 7,587 100 100.0 15.0 - 30.0 54.0 - 420,259 97 97.8 1.3 14.8 55.8 - - 2,279 98 100.0 - - 39.8 23.4 41.4 225,534 48 76.5 - 12.0 67.8 - - 97 90.3 - 9.0 0.4 - - Japan 52,878 100 99.4 51.2 - - - - Malaysia 4,434 98 - - 37.0 - - - New Zealand 1,615 99 99.0 6.0 - - - - Pakistan 26,500 48 - - - - - - Philippines^ 8,555 89 99.0 0.1 0.1 24.4 - - Singapore 1,138 100 99.0 28.0 - 48.0 0.3 8.8 South Korea 16,670 100 100.0 80.8 5.2 77.8 35.1 17.1 Taiwan 7,721 100 100.0 3.1 0.4 85.6 6.6 2.7 Thailand 20,306 98 98.7 - 1.0 2.0 - - China Hong Kong India Indonesia ^ urban households 4 SUMMARY TABLES: TELEVISION Viewing/rates Country Average minutes viewed per day Adults Average 30 sec CPT US$ Adults Australia 149 20.4 China 179 10.1 Hong Kong 244 30.6 India 147 0.07 Indonesia 35 2.4 Malaysia 205 3.6 New Zealand 189 - Pakistan 185 0.04 Philippines 216 15.5 Singapore 172 30.1 South Korea 288 25.2 Taiwan 186 8.3 Thailand - 0.7 Vietnam * - 30.9 * survey covers only four cities 5 SUMMARY TABLES: NEWSPAPERS/MAGAZINES NEWSPAPERS/MAGAZINES Average rates Country Newspaper B/W CPT US$ Adults Magazine colour CPT US$ Adults Australia 29.3 21.6 China 3.0 11.3 Hong Kong 19.1 39.7 India 0.01 4.9 Indonesia 0.02 0.008 Malaysia 4.9 8.0 New Zealand 60.1 17.8 Pakistan 10.5 1.3 Philippines 4.0 28.3 Singapore 13.1 23.6 South Korea 19.0 7.1 Taiwan 25.6 28.4 Thailand 2.4 3.9 Vietnam 2.2 7.5 6 SUMMARY TABLES: RADIO RADIO Stations/rates Country Number of commercial radio stations Average 30 sec CPT US$ Adults Australia 261 8.7 China 257 4.2 6 - 280 0.06 1,022 0.2 Japan 101 - Malaysia 53 0.5 New Zealand 350 10.3 Pakistan 25 - Philippines 959 - Singapore 16 0.8 South Korea 23 1.6 Taiwan 171 2.0 Hong Kong India Indonesia 7 SUMMARY TABLES: OUTDOOR OUTDOOR Sites Country Number of outdoor sites Australia 56,800 China 2,996,207 India 38,000* Malaysia 6,500+ New Zealand 10,700 Pakistan 100,000 Thailand 3,662** * Mumbai only ** Bangkok only 8 SUMMARY TABLES: CINEMA CINEMA Screens/rates Country Number of cinema screens Average 60 sec spot per screen per week US$ Adults Australia 1,652 363.0 China 4,097 431.7 162 770.2 15,000 26.4 417 98.3 3,359 - Malaysia 296 106.3 New Zealand 366 350.0 Pakistan 160 - Philippines 900 - Singapore 148 - 2,100 907.4 Taiwan 200 380.6 Thailand 580 874.6 Hong Kong India Indonesia Japan South Korea 9 SUMMARY TABLES: CINEMA Cinema admissions (mill) 2001 2002 2003 2004 2005 2006 2007 2008 93.0 92.5 90.0 91.5 82.2 83.6 84.7 84.6 - 110.0 117.0 138.0 - - - - Hong Kong 20.8 19.0 18.0 20.0 20.0 18.6 - - India 2,800 3,200 3,420 3,591 4,200 4,500 5,000 - Indonesia 15.0 17.5 20.0 25.0 25.0 - - - Japan 163.3 160.8 162.3 170.1 160.5 164.6 163.2 160.5 Malaysia 12.4 18.5 20.0 22.9 25.7 27.0 28.0 37.1 New Zealand 16.6 17.8 18.3 17.1 15.4 15.3 - - Philippines 80.0 78.0 68.8 63.7 - - - - Singapore 13.6 14.3 14.6 15.8 15.1 15.5 17.9 19.1 South Korea 89.4 105.1 119.5 135.2 145.5 153.4 151.7 227.7 Taiwan 19.6 19.7 16.8 21.6 - - - - Thailand 13.6 47.2 32.0 35.8 36.0 36.2 - - Asia Pacific* 3,337 3,900 4,117 4,348 4,725 5,014 5,446 529 Australia China * above countries only 10 SUMMARY TABLES: INTERNET INTERNET Australia China Hong Kong India Indonesia Malaysia Philippines Singapore South Korea Taiwan Thailand Internet households (%) 87.4 0.1 42.9 76.0 73.1 79.3 Adult population with access (%) 78.8 30.8 63.4 0.1 3.8 30.8 78.0 75.0 83.7 73.6 - 11 SUMMARY TABLES: MEDIA REACH MEDIA REACH Daily (%) Australia China Hong Kong India Indonesia Japan Malaysia New Zealand Pakistan Singapore South Korea Taiwan Thailand Newspapers 67 73 38 48 55 48 75 31 44 26 TV 94 95 85 44 87 60 61 87 78 71 96 94 Radio 65 21 41 14 19 68 56 24 36 12 Internet 26 59 1 58 9 54 56 45 48 10 Monthly (%) Magazines Cinema 83 62 34 4 31 12 3 5 23 8 23 29 28 34 21 3 - AUSTRALIA: ECONOMIC DATA AUSTRALIA ECONOMIC DATA Main economic indicators 2001-2008 2001 2002 1 US$ = 1.19 A$ at 2008 rate 2003 2004 2005 2006 2007 2008 Gross Domestic Product (A$ billion) at current prices % change at 2008 prices % change 711.1 6.1 874.8 1.7 759.2 6.8 907.1 3.7 809.6 6.6 941.1 3.7 869.6 933.8 1,002.5 1,084.9 1,181.7 7.4 7.4 7.4 8.2 8.9 987.3 1,032.7 1,071.2 1,132.5 1,181.7 4.9 4.6 3.7 5.7 4.3 Gross Domestic Product per capita (A$ 000s) at current prices at 2008 prices 36.7 45.2 38.6 46.2 40.7 47.3 43.2 49.0 45.8 50.6 48.6 51.9 52.0 54.3 56.1 56.1 729.6 828.3 783.4 866.4 841.0 898.6 910.1 950.1 991.4 991.4 Gross Domestic Product (US$ billion) at current prices at 2008 prices 596.5 733.9 636.9 761.0 679.2 789.5 Gross Domestic Product per capita (US$ 000s) at current prices at 2008 prices 30.8 37.9 32.4 38.7 34.1 39.7 36.2 41.1 38.4 42.5 40.8 43.6 43.7 45.6 47.1 47.1 19.4 19.7 19.9 20.2 20.4 20.6 20.9 21.1 83.7 3.0 86.0 2.8 88.1 2.4 90.4 2.7 93.6 3.5 95.8 2.4 100.0 4.4 1.01 1.04 1.08 1.08 1.05 1.08 1.03 12.3 9.7 7.1 4.3 4.2 0.7 11.3 8.8 3.5 -0.8 Population Millions Consumer Price Index 2008=100 % change 81.3 4.4 Ad.spend as a % of GDP 1.05 Advertising Expenditure Growth (%) at current prices at 2008 prices -7.1 -11.0 2.7 -0.3 9.3 6.3 Source: IFS, ZenithOptimedia 13 AUSTRALIA: ADVERTISING EXPENDITURE ADVERTISING EXPENDITURE Advertising expenditure in A$ million at current prices 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 Total 7,061 7,372 8,053 7,483 7,682 8,396 9,429 10,099 10,527 11,720 12,130 Newspapers 3,011 3,074 3,359 3,131 3,046 3,314 3,637 3,790 3,723 4,076 4,117 Magazines 766 796 836 771 789 822 895 978 994 1,034 1,032 TV 2,400 2,454 2,746 2,490 2,659 2,924 3,266 3,376 3,420 3,750 3,729 Radio 557 644 684 695 702 737 842 898 925 984 992 Cinema 53 58 69 64 58 66 74 84 86 93 96 Outdoor 274 311 276 271 261 297 327 354 379 436 454 Internet 35 83 61 167 236 388 620 1,001 1,346 1,710 Advertising expenditure in A$ million at constant 2008 prices 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 Total 9,616 9,888 10,340 9,206 9,179 9,760 10,705 11,169 11,248 12,234 12,130 Newspapers 4,101 4,123 4,313 3,852 3,640 3,852 4,129 4,191 3,978 4,255 4,117 Magazines 1,043 1,068 1,073 949 943 956 1,016 1,082 1,062 1,079 1,032 TV 3,268 3,292 3,526 3,063 3,177 3,399 3,708 3,734 3,654 3,915 3,729 Radio 759 864 878 855 839 857 956 993 988 1,028 992 Cinema 72 78 89 79 69 77 84 92 91 97 96 Outdoor 373 417 354 333 312 345 371 391 405 456 454 Internet 47 107 75 200 274 440 686 1,070 1,405 1,710 Source: Commercial Economic Advisory Service of Australia, ABVS, KPMG Notes: 1. After discounts 2. Includes classified 3. Excludes production costs 4. Excludes agency commission 5. Internet includes general (display/national), classified, search and directories Main advertising restrictions Tobacco: Banned. Alcohol: Restricted on free-to-air TV to after 2030. Pharmaceutical: Prescription-only products can only be advertised in trade titles for healthcare professionals. Therapeutic goods may not be advertised to the general public. Children's: No advertising during programmes for pre-school children. During programmes for primary school children, 5 minutes of advertising can be shown in each 30 minutes. Advertisements should be clearly presented, not mislead children or put pressure on them to ask their parents or other people to buy a product or service. There are restrictions on TV characters endorsing products and how prize giving segments and competitions are shown. Political: Advertising must state who it is authorised and spoken by. No political ads allowed in the three days before polling day. 14 AUSTRALIA: POPULATION POPULATION Land area (km²) Capital city Language Currency 7,682,300 Canberra English Australian Dollar (A$) Source: CIA Factbook 2009 Population by age 0-14 15-24 25-34 35-44 45-54 55-64 65+ Total Male (000s) 2,117 1,540 1,502 1,548 1,466 1,203 1,286 10,662 Female (000s) 2,009 1,462 1,484 1,566 1,493 1,210 1,546 10,770 Total (000s) 4,126 3,002 2,986 3,114 2,959 2,413 2,832 21,432 Male (000s) 1,975 1,693 1,748 1,718 1,538 8,672 Female (000s) 1,538 1,819 1,764 1,795 1,975 8,891 Total (000s) 3,513 3,512 3,512 3,513 3,513 17,563 Source: ABS Adult status AB C D E FG Total Source: Roy Morgan Research Definition of adult status AB = 144+ C = 114-143 D = 94-113 E = 72-93 FG = 0-71 Definition is based on status within three equally weighted categories (60 points each) 1. Education Level (12 options) 2. Income (16 options) 3. Occupation (12 options) 15 AUSTRALIA: TELEVISION TELEVISION Number of households: 7,587,000 Number of television households: 7,587,000 (100%) Television homes with: Colour VCR DVD PVR/DVR Cable (connection) - total Digital terrestrial television (DTT) 100% 54% 76% 15% 30% 54% Source: Roy Morgan No TV licence fee Average minutes viewed per day per adult: 149 Average pay-TV subscription cost Average monthly subscription (A$) 85 Cable (digital) Source: Roy Morgan Main channels Technical penetration Channel (%) Non-commercial ABC 100 Commercial Seven 69 Nine 69 Ten 69 SBS 100 Daily hours of transmission Ad mins per week 24 - 24 24 24 24 1,538 1,538 1,538 840 Source: Adquest ETAM Analyzer, channels Cost/audience Channel Seven Nine Ten SBS Peak time 1830-2230 1830-2230 1830-2230 1830-2230 Peak rate 30 sec (A$) 26,940 26,614 21,857 3,661 Peak adult audience (000s) 1,131 1,040 856 227 30 sec peak adult CPT (A$) 23.8 25.6 25.5 16.1 Source: BCC RATE ANALYSIS, ETAM ANALYZER Average CPT (all commercial channels): A$24.3 16 AUSTRALIA: TELEVISION Share of viewing & ad revenue Channel Non-commercial ABC Commercial Seven Nine Ten SBS STV Share of viewing (%) 2008 Individuals Adults Ad revenue 2008 A$ (000s) 13 12 - 23 20 17 4 23 24 21 16 4 22 1,183,598 911,901 833,246 41,701 - Source: OzTAM / Nielsen Top ten television programmes (2008) Programme Beijing Olympics Opening Ceremony Australian Open Tennis AFL Grand Final Melb Cup Carnival Aust Open Tennis mens final Beijing Olympics State of Origin Football Beijing Olympics Closing Ceremony Beijing Olympics Twenty/20 Australia v India Cricket Channel Seven Seven Seven Seven Seven Seven Nine Seven Seven Nine Source: OzTAM Top ten television advertisers (2008) Advertiser Wesfarmers Nestlé/L'Oréal Reckitt Benckiser Harvey Holdings Telstra Corp Suncorp Woolworths Government Commonwealth Mitsubishi Motors McDonald's TV expenditure A$ (mill) 107.4 67.9 60.5 54.5 53.7 51.9 45.2 43.5 43.0 42.8 Source: Nielsen 17 Adult TVR 22.4 20.0 19.9 18.4 18.3 17.6 17.0 17.0 16.9 16.7 AUSTRALIA: TELEVISION Top ten television product categories (2008) Category Retail Motor vehicles Entertainment/leisure Food Insurance Finance Pharmaceutical Communications Toiletries/cosmetics Media TV expenditure A$ (000s) 927.9 391.2 312.0 262.1 177.9 173.6 157.1 122.5 117.9 117.0 Source: Nielsen Top ten television owners/sales houses (2008) Owner Seven Nine Ten SBS Prime WIN Sthn X PRIME WA WIN TAS SCTAS TV revenue A$ (000s) 1,183.6 911.9 833.2 41.7 270.5 242.4 174.8 27.3 20.4 31.3 Source: Nielsen 18 AUSTRALIA: NEWSPAPERS NEWSPAPERS Newspapers d=daily w=weekly N=National R=Regional Title (Sydney) Sunday Telegraph (w,R) (Melbourne) Sunday Herald Sun (w, R) (Brisbane) Sunday Mail (w, R) (Melbourne) Herald-Sun (d, R) Mon-Fri (Melbourne) Herald-Sun (w, R) Saturday (Sydney) Sun Herald (w,R) Sun (Sydney) Daily Telegraph (d,R) Mon-Fri (Sydney) Sydney Morning Herald Weekend Ed (w,R) (Perth) The West Australian (w, R) Saturday (Sydney) Daily Telegraph (w.R) Sat (Perth) The Sunday Times (w, R) Brisbane Courier Mail (w, R) Saturday (National) The Weekend Australian (w,N) (Adelaide) Sunday Mail (w, R) (Melbourne) The Age (w, R) Saturday (Adelaide) The Advertiser (w, R) Saturday (Melbourne) The Sunday Age (w, R) Brisbane Courier Mail (d, R) Mon-Fri (Sydney) Sydney Morning Herald (d,R) Mon-Fri (Melbourne) The Age (d, R) Mon-Fri (Perth) The West Australian (d, R) Mon-Fri (Adelaide) The Advertiser (d, R) Mon-Fri (National) The Australian (d,N) Mon-Fri (Sydney) mX (d, R, F) Mon-Fri (National) Australian Financial Review (w,N) Sat (Melbourne) mX (d, R, F) Mon-Fri (National) Australian Financial Review (d,N) (Hobart) The Mercury (d, R) Saturday Sunday Tasmanian (w, R) The Canberra Times (w, R) Saturday (Hobart) The Mercury (d, R) Mon-Fri (Brisbane) mX (d, R, F) Mon-Fri (Canberra) The Sunday Times (w, R) The Canberra Times (d, R) Mon-Fri (Darwin) Northern Territory News (w, R) Saturday (Darwin) Sunday Territorian (w, R) (Darwin) Northern Territory News (d, R) Mon-Fri Adult Full page Adult CPT Full page Circulation readership B/W B/W Colour (000s) (000s) A$ A$ A$ 657 1,722 43,249 25.1 56,224 617 1,569 35,764 22.8 46,493 552 1,388 25,712 18.5 33,425 527 1,486 35,378 23.8 45,991 515 1,475 31,654 21.5 41,150 462 1,318 34,075 25.9 44,297 389 1,136 29,813 26.2 38,757 359 1,162 64,160 55.2 83,408 343 895 20,021 22.4 27,028 337 926 25,286 27.3 32,872 321 820 16,473 20.1 23,445 309 876 17,053 19.5 22,169 307 868 65,186 75.1 77,006 306 727 13,840 19.0 17,992 292 963 57,239 59.4 77,273 251 638 12,954 20.3 16,840 225 725 41,666 57.5 56,250 220 656 13,670 20.8 17,771 210 912 51,298 56.2 66,687 207 738 38,351 52.0 51,774 197 573 12,256 21.4 16,545 188 508 9,390 18.5 12,207 136 453 36,663 80.9 43,329 98 105 8,534 81.3 8,534 91 164 13,087 79.8 17,087 89 124 8,295 66.9 8,295 82 265 17,412 65.7 22,912 62 148 5,538 37.4 7,200 59 131 4,631 35.4 6,020 58 155 13,262 85.6 15,241 46 107 4,825 45.1 6,273 43 46 4,232 92.0 4,232 35 93 4,694 50.5 5,867 34 99 10,817 109.3 12,440 33 55 5,436 98.8 7,067 23 40 4,845 121.1 6,298 22 47 4,703 100.1 6,114 Source: Roy Morgan Asteroid (Readership), Audit Bureau of Circulations (Circulation) Average CPT (B/W): A$34.9 19 AUSTRALIA: NEWSPAPERS Top ten newspaper advertisers (2008) Newspaper expenditure Advertiser A$ (mill) Wesfarmers 90.8 Woolworths 73.7 Harvey Holdings 62.0 Government Victoria 40.4 Government Commonwealth 39.5 Government NSW 39.0 Ray White Real Estate 30.8 Myer 30.6 Telstra Corp 27.9 David Jones 26.4 Source: Nielsen Top newspaper product categories (2008) Category Retail Motor vehicles Real estate Recruitment Travel/accommodation Entertainment/leisure Finance Newspaper expenditure A$ (mill) 553.1 450.8 418.7 359.1 251.0 240.1 169.6 Source: Nielsen Top newspaper owners (2008) Owner News Ltd Fairfax APN Source: ZenithOptimedia 20 AUSTRALIA: MAGAZINES MAGAZINES Magazines Title Australian Women's Weekly Woman's Day Better Homes & Gardens New Idea Australian Reader's Digest That's Life Super Food Ideas Take 5 TV Week Cosmopolitan NW Who Weekly Woolworths Good Taste Cleo Recipes + Delicious Dolly OK! Marie Claire Zoo Weekly Girlfriend Australian House & Garden Gardening Australia Alpha Australian Women's Health Madison Donna Hay Top Gear Australia Famous Shop Til You Drop Time Men's Health Australian Gourmet Traveller BBC Australian Good Food Notebook Weight Watchers Australian Home Beautiful Ralph Good Health Adult Full page Adult CPT Circulation readership Colour Colour (000s) (000s) A$ A$ 493 2,177 34,995 16.1 407 2,104 28,775 13.7 370 1,737 25,774 14.8 325 1,734 21,900 12.6 325 910 13,600 14.9 302 1,139 12,670 11.1 271 950 16,335 17.2 246 894 10,625 11.9 223 915 12,420 13.6 166 617 18,950 30.7 140 363 12,235 33.7 135 674 13,500 20.0 134 646 13,360 20.7 134 425 16,180 38.1 134 324 6,650 20.5 129 511 12,050 23.6 125 340 12,600 37.1 120 388 8,625 22.2 116 501 17,800 35.5 112 499 12,845 25.7 108 339 10,165 30.0 96 529 12,155 23.0 94 472 7,600 16.1 93 249 9,913 39.8 90 414 10,760 26.0 90 239 14,870 62.2 82 384 10,493 27.3 80 435 10,250 23.6 80 270 7,500 27.8 80 193 10,475 54.3 76 162 13,600 84.0 75 365 10,170 27.9 74 276 10,598 38.4 73 294 8,950 30.4 73 261 9,845 37.7 71 157 7,600 48.4 70 297 8,630 29.1 68 281 9,425 33.5 66 263 9,625 36.6 21 AUSTRALIA: MAGAZINES Magazines cont. Title Grazia Smart Investor InStyle Australian Family Handyman Real Living Burke's Backyard Wheels Street Machine Australian Country Style Your Garden FHM Harper's Bazaar Vogue Australia Diabteic Living Money Magazine Inside Out Vogue Living BRW Motor Vogue Entertaining & Travel Belle Empire Rolling Stone Australian Gourmet Traveller Wine Inside Sport GQ Men's Style Australia Adult Full page Adult CPT Circulation readership Colour Colour (000s) (000s) A$ A$ 66 195 10,500 53.8 65 163 10,249 62.9 61 236 11,300 47.9 61 161 7,950 49.4 57 117 6,690 57.2 55 388 9,570 24.7 55 366 7,385 20.2 55 357 6,751 18.9 53 190 7,004 36.9 53 169 3,660 21.7 51 203 11,020 54.3 51 191 10,500 55.0 50 339 11,770 34.7 50 197 7,370 37.4 50 182 9,100 50.0 50 119 8,395 70.5 43 174 9,300 53.4 42 50 15,000 300.0 35 163 6,490 39.8 30 154 8,310 54.0 30 98 7,990 81.5 24 161 3,995 24.8 23 294 5,890 20.0 22 96 6,230 64.9 83 4,000 48.2 64 7,950 124.2 61 7,725 126.6 Source: Roy Morgan Readership Survey July 08 - June 09 + ABC June 09 Average CPT (Colour): A$25.7 22 AUSTRALIA: MAGAZINES Top ten magazine advertisers (2008) Top ten magazine product categories (2008) Magazine expenditure Advertiser A$ (000s) Nestlé/L'Oréal 38,131 Telstra Corp 14,761 Wesfarmers 14,376 Procter & Gamble 11,799 Government Commonwealth 11,387 Harvey Holdings 10,280 SingTel Group 8,277 Woolworths 8,215 Village Roadshow Group 7,336 Unilever 7,060 Magazine expenditure Category A$ (000s) Retail 194,155 Toiletries/cosmetics 100,142 Motor vehicles 77,874 Real estate 74,558 Clothing/accessories 73,369 Entertainment/leisure 66,527 Travel/accommodation 59,854 Food 53,374 Appliances home & outdoor 44,674 Communications 39,973 Source: Nielsen Source: Nielsen Top ten magazine owners/sales houses (2008) Owner ACP News Mags Pacific Fairfax West Mags Time Inc Universal Horwitz Readers Digest Yaffa Magazine revenue A$ (000s) 330,515 258,457 161,903 139,968 37,681 6,249 4,511 3,899 3,263 2,880 Source: Nielsen 23 AUSTRALIA: RADIO RADIO Number of commercial radio stations: 261 Source: Commercial Radio Australia Average daily listening minutes per adult: 75 Source: Commercial Radio Australia Costs/audiences Station National Mix 102.3 - Adelaide 5MMM - Adelaide NOVA 91.9 - Adelaide SAFM - Adelaide b105 - Brisbane 97.3 FM - Brisbane 4MMM - Brisbane NOVA106.9 - Brisbane 2day - Sydney Mix 106.5 - Sydney 2MMM - Sydney NOVA96.9 - Sydney Vega - Sydney WSFM - Sydney FOX FM - Melbourne MMM- Melbourne NOVA- Melbourne VEGA- Melbourne GOLD- Melbourne Mix- Melbourne 3AW- Melbourne 94.5 FM - Perth NOVA - Perth 96FM - Perth 6PR - Perth Main regional MIX 106.3 - Canberra 104.7 - Canberra Hot Tomato - Gold Coast Sea FM - Gold Coast KOFM - Newcastle NX FM - Newcastle Peak rate Peak adult 30 sec peak (30 sec) audience (18+) adult CPT (A$) (000s) (A$) Type Peak time music music music music music music music music music music music music music music music music music music music music music music music music music 0530-0930 0530-0930 0530-0930 0530-0930 0530-0930 0530-0930 0530-0930 0530-0930 0530-0930 0530-0930 0530-0930 0530-0930 0530-0930 0530-0930 0530-0930 0530-0930 0530-0930 0530-0930 0530-0930 0530-0930 0530-0930 0530-0930 0530-0930 0530-0930 0530-0930 277 278 355 288 429 443 481 711 1,066 460 241 1,229 308 704 968 466 953 136 359 271 1,100 661 509 357 340 25 23 17 24 37 37 38 45 78 29 28 70 30 69 89 32 68 31 49 28 187 59 26 36 33 11.1 12.1 20.9 12.0 11.6 12.0 12.7 15.8 13.7 15.9 8.6 17.6 10.3 10.2 10.9 14.6 14.0 4.4 7.3 9.7 5.9 11.2 19.6 9.9 10.3 music music music music music music 0530-0930 0530-0930 0530-0930 0530-0930 0530-0930 0530-0930 152 149 140 215 141 141 80 137 137 190 22 23 1.9 1.1 1.0 1.1 6.4 6.1 Source: Nielsen Average CPT (all commercial stations): A$10.3 24 AUSTRALIA: RADIO Top ten radio advertisers (2008) Top ten radio product categories (2008) Radio expenditure Advertiser A$ (mill) Harvey Holdings 12.5 Telstra Corp 9.3 Commonweath Govt 8.3 7 Network 8.1 Victorian Govt 7.6 Clive Peeters 7.3 Wesfarmers 7.1 NSW Govt 6.7 McDonald's 6.4 Advanced Medical Institute 6.1 Radio expenditure Category A$ (mill) Retail 173.6 Motor vehicles 59.9 Entertainment/leisure 57.9 Services 42.9 Media 38.2 Finance 26.4 Insurance 23.3 Government 22.2 Real estate 20.2 Travel/accommodation 19.1 Source: Nielsen Source: Nielsen Top radio owners (2008) Owner Austereo DMG ARN Fairfax Radio Network Maquarie Radio Source: ZenithOptimedia 25 AUSTRALIA: OUTDOOR OUTDOOR Type, size and cost of sites Number of sites 1,350 2,700 29,000 17,750 6,000 Type/size of display Large Format Billboards Small Format Billboards Transit Panels Street Furniture Panels Retail Panels Cost per panel per month (A$) 12,000+ 2000+ 1,000 400 400 Source: OMA, Media Suppliers Top ten outdoor advertisers (2008) Advertiser Telstra Coca-Cola Virgin Blue Victorian Govt Vodafone Village Roadshow Fosters Government NSW QLD Government Qantas Top ten outdoor product categories (2008) Outdoor expenditure A$ (mill) 23.6 9.2 8.6 8.4 7.8 7.7 7.4 6.6 6.6 6.4 Source: Nielsen Source: Nielsen Top outdoor contractors (2008) Contractor APN EyeCorp Adshel oOH JC Decaux Outdoor expenditure Category A$ (mill) Motor vehicles 42.9 Travel/accomodation 38.0 Communications 36.8 Entertainment/leisure 37.0 Finance 34.4 Retail 29.6 Media 26.2 Alcohol 24.7 Food 24.5 Soft drinks 20.3 Outdoor revenue A$ (mill) 120 95 95 60 60 Source: Annual Reports, Media Journals 26 AUSTRALIA: CINEMA CINEMA Number of cinema screens: 1,652 Source: Val Morgan Average cost of a 60 sec. spot per screen per week: A$432 Source: Val Morgan Average CPT: A$175 Number of screens used in typical national campaign: 300 Source: Val Morgan Trend in admissions 2002 2003 2004 2005 2006 2007 2008 Admissions (mill) 92.5 90.0 91.5 82.2 83.6 84.7 84.6 Gross takings A$ (mill) 845.0 866.0 907.0 818.0 867.0 895.0 946.0 Source: Val Morgan Cinema audience profile Age 16-24 25-34 35-49 50+ Sex Male Female Status AB Quintile C Quintile D Quintile E Quintile FG Quintile % 24.0 19.0 24.0 28.0 % 46.5 53.5 % 29.8 24.5 20.5 15.8 9.4 Source: Roy Morgan, June 2009 27 AUSTRALIA: CINEMA Top ten films (2008) Gross takings A$ (mill) 46.0 37.1 31.7 30.6 29.2 27.0 25.8 23.2 21.8 21.6 Film The Dark Knight Australia Mamma Mia! Quantum Of Solace Indiana Jones And The Kingdom Of The Crystal Skull Sex and the City Kung Fu Panda I Am Legend Madagascar: Escape 2 Africa Twilight Source: MPDAA Top ten cinema advertisers (2008) Top ten cinema product categories (2008) Cinema expenditure Advertiser A$ (000s) Carlton & United Beverages 2,968 Coca-Cola 2,704 Ford 2,184 Toyota 2,131 Telstra Corp 1,943 Lever Rexona 1,930 Vodafone Communications 1,872 Tourism Australia 1,656 Samuel Smith & Son 1,626 Aust Govt Defence 1,523 Category Alcohol Motor vehicles Travel/accommodation Soft drinks Entertainment/leisure Toiletries/cosmetics Food Finance Media Pharmaceutical Source: Adex 2009 Source: AdQuest Millennium Top cinema owners (2008) Top cinema sales houses (2008) Owner Greater Union/Event/BC&C Hoyts Village Cinema screens 448 346 188 Sales house Val Morgan Source: Val Morgan 2009 Source: Val Morgan 2009 28 Cinema expenditure A$ (000s) 12,601 7,093 6,569 5,662 5,145 4,245 2,789 1,742 1,457 1,287 Cinema revenue A$ (mill) 93.6 AUSTRALIA: INTERNET INTERNET Adult internet users: 13,636,000 (78.8%) Source: Nielsen Adult internet users with home broadband: 10,821,000 (62.5%) Source: Roy Morgan Typical monthly cost of internet access: A$40 Average minutes spent online Total Per day Adults 138 Source: Nielsen 2009 Internet technology report Cost of display ads Top ten search keywords Typical cost per thousand Type (A$) Mrec ROS 15 Streaming Mrec 18 HP OTP take over (1 day) 88,000 Video pre roll 100 Keyword Australia Games Lyrics Youtube Myspace Facebook Google eBay Myspace Hotmail Source: Yahoo rate card Internet user profile Age 18-24 25-34 35-49 55-64 % 10.3 15.3 25.4 11.9 65+ Sex Male Female Income (A$ per year) under 19,999 20,000-34,999 35,000-49,999 50,000-74,999 75,000-99,999 above 100,000 7.1 % 50.5 49.5 % 3.6 8.1 10.5 23.1 19.3 34.9 Source: Google insights for Search Source: Nielsen Netview Dec 08 29 AUSTRALIA: INTERNET Top ten internet sites (2008) Site Google Ninemsn/MSN Yahoo!7 eBay Youtube Facebook Microsoft News Digital Media Fairfax Digital Media Wikipedia Top ten search engines (2008) Unique visitors per month 12,411 10,303 7,846 6,733 6,691 6,473 6,239 6,142 5,982 5,967 Search engine Google Yahoo Sensis Source: ZenithOptimedia Source: Nielsen Netview Dec 08 Top ten internet advertisers (2008) Top ten internet product categories (2008) Internet expenditure Advertiser A$ (000s) Telstra Corp 2,330 American Express 1,400 Toyota 1,240 SingTel Group 1,170 Weight Watchers 1,060 Citigroup 8,600 ANZ Banking Group 8,400 Suncorp Group 8,400 Nissan 8,100 Westpac Banking Corporation 7,800 Internet expenditure Category A$ (000s) Finance 8,560 Communications 6,520 Motor vehicles 5,690 Travel/accommodation 3,540 Media 2,580 Retail 2,190 Entertainment/leisure 1,970 Services 1,930 Insurance 1,840 Computers 1,770 Source: Nielsen Source: Nielsen Top ten internet owners (2008) Top ten internet sales houses (2008) Owner Fairfax Digital Ninemsn News Digital Media Sensis Yahoo!7 Myspace CBS Interactive SBS Facebook Ebay Sales house Fairfax Digital DrivePM Ninemsn News Digital Media Sensis Yahoo!7 Adconion Media Group Fox Interactive CBS Interactive Max Interactive Source: Facilitate Source: Facilitate 30 AUSTRALIA: MEDIA REACH/OVERALL MEDIA REACH % reach by medium (adults) Conventional television Newspapers Magazines Radio Outdoor Cinema Internet Daily 94.2 65.4 - Weekly 79.6 - Monthly 82.5 50.0 62.0 87.6 Source: ZenithOptimedia OVERALL Top ten overall advertisers (2008) Top ten overall product categories (2008) Media expenditure Advertiser A$ (mill) Wesfarmers 225-230 Telstra Corp 160-165 Harvey Holdings 135-140 Woolworths 135-140 Commonwealth Govt 115-120 Nestlé 115-120 NSW Govt 95-100 VIC Govt 95-100 Toyota 80-85 Suncorp Group 80-85 Media expenditure Category A$ (mill) Retail 2,084 Motor vehicles 1,119 Entertainment/leisure 771 Finance 606 Real estate 604 Travel/accommodation 525 Recruitment 392 Food 374 Communications 362 Media 319 Source: Nielsen Source: Nielsen 31 CHINA: ECONOMIC DATA CHINA ECONOMIC DATA Main economic indicators 2001-2008 1 US$= 6.95 2001 2002 RMB at 2008 rate 2003 2004 2005 2006 2007 2008 Gross Domestic Product (RMB billion) at current prices % change at 2008 prices % change 10,897.2 12,033.3 13,582.3 15,987.8 18,321.7 21,192.4 25,730.6 30,067.0 10.4 10.4 12.9 17.7 14.6 15.7 21.4 16.9 13,037.1 14,512.4 16,183.3 18,334.4 20,639.3 23,520.0 27,248.7 30,067.0 8.3 11.3 11.5 13.3 12.6 14.0 15.9 10.3 Gross Domestic Product per capita (RMB 000s) at current prices at 2008 prices 8.5 10.2 9.4 11.3 10.5 12.5 12.3 14.1 14.0 15.7 16.0 17.8 19.4 20.5 22.5 22.5 2,300.7 2,638.4 2,636.6 2,970.1 3,049.7 3,384.7 3,702.8 3,921.2 4,326.8 4,326.8 Gross Domestic Product (US$ billion) at current prices at 2008 prices 1,568.2 1,876.1 1,731.7 2,088.4 1,954.6 2,328.9 Gross Domestic Product per capita (US$ 000s) at current prices at 2008 prices 1.2 1.5 1.3 1.6 1.5 1.8 1.8 2.0 2.0 2.3 2.3 2.6 2.8 3.0 3.2 3.2 1,279.5 1,286.0 1,294.9 1,303.7 1,312.3 1,320.7 1,329.1 1,337.4 82.9 -0.8 83.9 1.2 87.2 3.9 88.8 1.8 90.1 1.5 94.4 4.8 100.0 5.9 0.43 0.48 0.45 0.46 0.48 0.45 0.44 26.0 24.4 11.7 7.5 16.5 14.4 20.2 18.5 14.1 8.8 13.5 7.2 Population Millions Consumer Price Index 2008=100 %change 83.6 1.9 Adspend as a % of GDP 0.39 Advertising Expenditure Growth (%) at current prices at 2008 prices 8.1 6.0 19.9 20.9 Source: IFS, ZenithOptimedia 32 CHINA: ADVERTISING EXPENDITURE ADVERTISING EXPENDITURE Advertising expenditure in RMB million at current prices 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 Total 30,771 34,424 39,492 42,393 50,748 63,385 69,924 80,097 94,168 103,227 112,123 Newspapers 10,435 11,233 14,647 15,771 18,848 24,301 23,073 25,605 31,259 32,220 34,267 Magazines 713 892 1,134 1,186 1,520 2,438 2,034 2,487 2,410 2,646 3,102 TV 13,564 15,615 16,891 17,937 23,103 25,504 29,154 35,529 40,402 42,495 50,150 Radio 1,330 1,252 1,574 1,886 2,190 2,557 3,293 3,886 5,719 6,282 6,834 Outdoor Internet 4,729 0 5,432 0 5,246 160 5,613 440 5,087 610 8,585 1,310 12,369 2,340 12,590 4,070 14,377 7,050 19,584 12,220 17,770 18,941 Advertising expenditure in RMB million at constant 2008 prices 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 Total 36,590 41,514 48,156 50,718 61,203 75,523 80,187 90,229 104,510 109,317 112,123 Newspapers 12,408 13,547 17,860 18,868 22,731 28,955 26,460 28,844 34,692 34,121 34,267 Magazines 848 1,076 1,383 1,419 1,833 2,905 2,333 2,802 2,675 2,802 3,102 TV 16,129 18,831 20,597 21,459 27,863 30,388 33,433 40,023 44,840 45,002 50,150 Radio 1,582 1,510 1,919 2,256 2,641 3,047 3,777 4,378 6,347 6,653 6,834 Outdoor Internet 5,623 0 6,551 0 6,397 195 6,715 526 6,135 736 10,229 1,561 14,184 2,683 14,183 4,585 15,956 7,824 20,739 12,941 17,770 18,941 Source: SAIC, except internet, which is an agency estimate Notes: 1) Excludes agency income, which comprises regular commission and income from programme syndication, sports sponsorship, event marketing, industry training and other sources. 2) Excludes production costs 3) Excludes classified advertising 4) Before discounts Main advertising restrictions Tobacco: Banned. Alcohol: Restrictions on number of adverts per timeslot/issue. No cover page adverts. Pharmaceutical: Prescription medicines may only be advertised in an official magazine. Children's: All adverts aimed at children should be suitable for developing their "moral character". Political: Use of national symbols banned. 33 CHINA: POPULATION POPULATION Land area (km²) Capital city Languages Currency 9,326,410 Beijing Mandarin, Cantonese, and numerous other dialects Yuan (RMB) Source: CIA Factbook Population by age 0-14 15-24 25-34 35-44 45-54 55-64 65+ Total Male (000s) 125,396 100,835 88,077 124,762 99,607 74,489 61,400 674,566 Female (000s) 104,692 94,940 90,552 126,653 99,558 72,366 65,334 654,096 Total (000s) 230,088 195,776 178,629 251,415 199,165 146,856 126,734 1,328,662 Source: China Statistical Yearbook 2009 Adult status AB C1 C2 D E Total Male (000s) 1,517 3,433 7,608 9,046 9,024 30,628 Female (000s) 798 1,556 4,589 10,498 7,542 24,983 Total (000s) 2,315 4,989 12,197 19,544 16,566 55,611 Source: CMMS Spring 2009 (30 cities) Definition of adult status AB = government officials, senior skilled professionals, senior managers C1 = mid-grade skilled professionals, middle managers C2 = junior skilled professionals, junior managers, entrepreneurs D = business/service/factory/construction/freelance worker E = self-employed/other 34 CHINA: TELEVISION TELEVISION Number of households: 420,259,494 Number of television households: 407,441,579 (97.0%) Television homes with: Colour DVD Multiset Cable (connection) - total Digital cable (connection) Digital satellite dish 97.8% 62.4% 23.3% 55.8% 8.8% 14.8% Source: CSM 2008 ES Report No TV licence fee Average minutes viewed per day per adult: 179 Source: CSM city group (156 cities) 35 CHINA: TELEVISION Main channels Channel Commercial CCTV1 CCTV2 CCTV3 CCTV4 CCTV5 CCTV6 CCTV7 CCTV8 CCTV9 CCTV10 CCTV11 CCTV12 CCTV-Music CCTV-News CCTV-Youth Anhui TV Satellite Beijing TV Satellite Chongqing TV Satellite Fujian Southeast TV Satellite Gansu TV Satellite Guangdong TV Satellite Guangxi TV Satellite Guizhou TV Satellite Travel Channel Hebei TV Satellite Henan TV Satellite Heilongjiang TV Satellite Hubei TV Satellite Hunan TV Satellite Inner Monggolia TV Satellite Jiangsu TV Satellite Jiangxi TV Satellite Jilin TV Satellite Liaoning TV Satellite Shaanxi TV Satellite Shandong TV Satellite Dragon TV Shanxi TV Satellite Sichuan TV Satellite Tianjin TV Satellite Yunnan TV Satellite Zhejiang TV Satellite Technical Daily penetration hours of (%) transmission 93.0 72.2 57.0 66.8 56.8 56.7 75.4 55.5 40.0 65.0 63.9 54.6 30.7 53.9 65.9 58.6 46.6 44.0 50.0 21.6 45.0 32.8 42.2 17.9 29.9 44.2 22.3 33.8 65.2 25.6 52.6 38.8 20.7 25.8 30.7 64.5 58.7 26.9 59.3 35.4 28.3 63.1 24 24 24 24 24 24 24 24 24 24 24 24 24 24 24 24 24 24 24 24 24 24 24 24 24 24 24 24 24 24 24 24 24 24 24 24 24 24 24 24 24 24 Source: CSM Establishment Survey 2008 National Panel 36 Ad mins per week 1,308 1,326 974 999 998 1,593 1,704 1,428 980 1,150 1,192 1,229 1,494 599 1,522 1,906 1,339 1,765 2,476 2,834 2,010 2,253 2,737 1,236 2,836 2,919 2,264 2,186 1,371 1,855 2,501 1,048 2,051 1,390 2,768 2,553 1,546 2,662 1,605 1,975 2,428 1,745 CHINA: TELEVISION Cost/audience Channel CCTV1 CCTV2 CCTV3 CCTV4 CCTV5 CCTV6 CCTV7 CCTV8 CCTV9 CCTV10 CCTV11 CCTV12 CCTV-Music CCTV-News CCTV-Youth Anhui Satellite Beijing Satellite Chongqing Satellite Fujian Southeast Satellite Gansu Satellite Guangdong Satellite Guangxi Satellite Guizhou Satellite Travel Satellite Hebei Satellite Henan Satellite Heilongjiang Satellite Hubei Satellite Hunan Satellite Inner Monggolia Satellite Jiangsu Satellite Jiangxi Satellite Jilin Satellite Liaoning Satellite Shaanxi Satellite Shandong Satellite Dragon TV Shanxi Satellite Sichuan Satellite Tianjin Satellite Yunnan Satellite Zhejiang Satellite Peak time 1900-2100 1900-2100 1900-2100 1900-2100 1900-2100 1900-2100 1900-2100 1900-2100 1900-2100 1900-2100 1900-2100 1900-2100 1900-2100 1900-2100 1900-2100 1900-2100 1900-2100 1900-2100 1900-2100 1900-2100 1900-2100 1900-2100 1900-2100 1900-2100 1900-2100 1900-2100 1900-2100 1900-2100 1900-2100 1900-2100 1900-2100 1900-2100 1900-2100 1900-2100 1900-2100 1900-2100 1900-2100 1900-2100 1900-2100 1900-2100 1900-2100 1900-2100 Peak rate 30 sec RMB (000s) 234,000 74,492 107,854 78,705 160,000 65,000 17,600 131,917 15,800 90,000 28,800 29,133 21,600 82,800 111,150 75,200 42,805 65,775 63,450 24,183 61,533 46,929 49,766 38,525 59,025 63,500 53,267 36,800 108,129 30,000 88,400 65,400 34,683 59,800 51,600 58,050 89,333 40,000 68,000 51,960 55,334 80,880 Peak adult audience (000s) 9,662 1,307 2,612 1,587 2,070 1,937 609 2,653 42 719 285 713 67 1,013 732 1,083 456 717 264 84 252 335 405 104 243 654 338 223 1,953 109 1,197 746 182 453 215 938 462 128 875 594 243 712 Source: CSM city group (156 cities) Average CPT (all commercial channels): RMB 70.3 37 30 sec peak adult CPT RMB (000s) 24.2 57.0 41.3 49.6 77.3 33.6 28.9 49.7 376.2 125.2 101.1 40.9 322.4 81.7 151.8 69.4 93.9 91.7 240.3 287.9 244.2 140.1 122.9 370.4 242.9 97.1 157.6 165.0 55.4 275.2 73.9 87.7 190.6 132.0 240.0 61.9 193.4 312.5 77.7 87.5 227.7 113.6 CHINA: TELEVISION Share of viewing & ad revenue Share of viewing (%) Ad revenue 2008 2008 Individuals Adults RMB (mill) Channel Commercial CCTV1 CCTV2 CCTV3 CCTV4 CCTV5 CCTV6 CCTV7 CCTV8 CCTV9 CCTV10 CCTV11 CCTV12 CCTV-Music CCTV-News CCTV-Youth Anhui Satellite Beijing Satellite Chongqing Satellite Fujian Southeast Satellite Gansu Satellite Guangdong Satellite Guangxi Satellite Guizhou Satellite Travel Satellite Hebei Satellite Henan Satellite Heilongjiang Satellite Hubei Satellite Hunan Satellite Inner Monggolia Satellite Jiangsu Satellite Jiangxi Satellite Jilin Satellite Liaoning Satellite Shaanxi Satellite Shandong Satellite Dragon TV Shanxi Satellite Sichuan Satellite Tianjin Satellite Yunnan Satellite Zhejiang Satellite 9.8 2.1 3.4 2.2 3.4 3.3 0.9 3.7 0.1 1.2 0.6 1.1 0.1 1.8 1.8 1.7 0.7 1.1 0.3 0.1 0.4 0.6 0.4 0.1 0.4 0.9 0.5 0.4 3.2 0.2 1.4 1.1 0.4 0.8 0.3 1.3 0.7 0.2 1.4 0.8 0.5 1.1 10.1 2.1 3.5 2.3 3.6 3.4 0.9 3.8 0.1 1.2 0.6 1.2 0.1 1.9 1.1 1.6 0.7 1.1 0.3 0.1 0.4 0.6 0.4 0.2 0.4 0.9 0.5 0.4 3.0 0.2 1.4 1.0 0.4 0.8 0.3 1.4 0.8 0.2 1.4 0.8 0.5 1.1 16,774 4,337 4,776 2,535 8,097 4,040 1,795 6,083 292 2,815 1,403 795 873 2,536 2,253 6,147 1,465 4,428 5,124 2,623 5,792 4,707 4,476 1,255 4,873 6,977 5,899 3,336 7,005 2,917 8,241 2,263 4,149 3,731 5,260 4,748 4,823 3,410 5,400 3,431 4,717 4,464 Source: CSM city group (156 cities); Ad revenue data source: CTR Advertising Monitoring 2008 38 CHINA: TELEVISION Top ten television programmes (2008) Programme 2008 CCTV Spring Festival Evening Show Olympics 2008 Opening Ceremony Olympics 2008 Closing Ceremony Paralympics 2008 Opening Ceremony Year after year 2008 Come On Olympics 2008 - Men's Weightlifting 56kg Final Olympics 2008 - Women's Volleyball Group A Olympics 2008 - Women's Volleyball Group Stage Olympics 2008 - Football Women's Group Stage Olympics 2008 - Women's Team Table Tennis Final Channel CCTV1 CCTV1 CCTV1 CCTV1 CCTV1 CCTV1 CCTV1 CCTV1 CCTV1 CCTV1 Source: CSM city group (156 cities) Top ten television advertisers (2008) TV expenditure RMB (mill) 29,168 13,255 11,894 7,908 7,835 7,424 6,669 5,556 4,549 4,099 Advertiser Procter & Gamble Unilever Harbin Pharma Group L'Oréal Yum Brands Shanghai Golden Partner Biotech Zhongdian Communications Technology Hayao Group Sanchine Pharmacy Coca-Cola Hangzhou Wahaha Group Source: CTR Advertising Monitoring 2008 39 Adult TVR 30.3 27.5 23.9 14.8 14.3 14.0 13.8 13.4 12.9 12.6 CHINA: TELEVISION Top ten television product categories (2008) TV expenditure RMB (mill) 92,986 69,579 68,297 64,590 41,474 36,328 33,508 28,138 17,397 16,046 Category Toiletries Pharmaceuticals Food Business & services Beverages Post & communication Personal items Leisure Alcohol Clothing Source: CTR Advertising Monitoring 2008 Top ten television owners (2008) TV revenue RMB (mill) 16,774 8,241 8,097 7,005 6,977 6,147 6,083 5,899 5,792 5,400 Owner CCTV1 Jiangsu Satellite CCTV5 Hunan Satellite Henan Satellite Anhui Satellite CCTV8 Heilongjiang Satellite Guangdong Satellite Sichuan Satellite Source: CTR Advertising Monitoring 2008 40 CHINA: NEWSPAPERS NEWSPAPERS Newspapers d=daily w=weekly N=National R=Regional Adult Full page Adult CPT Circulation readership B/W B/W Title (000s) (000s) RMB (000s) RMB (000s) Main national titles China TV Guide (w, N) 5,600 27,000 Reference News (w, N) 3,450 40,500 Globe Times (w, N) 2,400 29,000 People's Daily (d, N) 2,350 70,000 Yang Cheng Evening News (d, N) 1,840 53,600 Xin Min Evening News (d, N) 1,260 4,026 68,000 16.9 Economic Daily (d, N) 860 35,000 Guangzhou Guangzhou Daily (d, R) 1,800 3,160 58,800 18.6 Beijing Beijing Evening News (d, R) 1,200 3,679 54,200 14.7 Bejing Daily (d, R) 450 38,000 Bejing Morning Post (d, R) 420 626 49,000 78.3 Shenzhen Shenzhen Special Zone Daily (d, R) 650 760 37,700 49.6 Shanghai Evening Today Newspaper (d, R) 1,260 4,026 68,000 16.9 Jiefang Daily (d, R) 550 68,000 Nanjing Xinhua Daily (d, R) 550 30,000 Chengdu Chengdu Business Daily (d, R) 1,200 44,000 Chengdu Evening News (d, R) 300 16,300 Source: Media owners, CMMS 2009 Spring Average CPT (B/W): RMB 20.6 41 CHINA: NEWSPAPERS Top ten newspaper advertisers (2008) Top ten newspaper product categories (2008) Newspaper expenditure Advertiser RMB (mill) China Mobile Telecom 1,592.3 Suning Electric Appliance Group 1,277.8 Gome Electrical Appliance 1,234.0 China Telecom Group 490.3 Dongfeng Nissan 338.4 Faw Volkswagen 298.4 General Motors 298.0 Toyota 287.7 Shanghai Volkswagen 284.5 Guangzhou Honda 284.5 Newspaper expenditure Category RMB (mill) Miscellaneous 21,292 Real estate/construction 17,095 Business/services 15,444 Automobiles 6,272 Post & communication 3,363 Finance 2,313 Food 2,217 Pharmaceuticals 2,215 Leisure 1,936 Household 1,670 Source: CTR Advertising Monitoring 2008 Source: CTR Advertising Monitoring 2008 Top ten newspaper owners (2008) Newspaper revenue Owner RMB (mill) Guangzhou Daily 2,134.2 Modern Express 1,753.4 Shanghai Morning Post 1,725.0 Beijing Times 1,601.6 Nanfang City Daily 1,326.3 Morning Post 1,271.6 Jinling Evening News 1,254.7 Beijing Evening News 1,227.9 Chengdu Business Daily 1,215.8 Dalian Evening News 1,129.4 Source: CTR Advertising Monitoring 2008 42 CHINA: MAGAZINES MAGAZINES Magazines Title Family Family (1st half of month) Family (2nd half of month) Marriage Family (1st half of month) Marriage Family (2nd half of month) AMF (1st half of month) AMF (2nd half of month) Modern Family (1st half of month) Modern Family (2nd half of month) General Readers Bosom Friend Overseas Digest South Wind Windows Beijing Youth Weekly Globe New Weekly World Vision Business Securities Market Weekly (Blue) Cai Jing Magazine Securities Market Weekly (Orange) Chief Executive China Business Week China Global Entrepreneur Management IT Manager World Harvard Business Review Global Finance Fortune (China) Forbes (China) China Entrepreneur Business Knowledge Inflight China Airline CAAC The Wings of China Gateway Eastern Air Southwest Airline Adult Full page Adult CPT Circulation readership Colour Colour (000s) (000s) RMB (000s) RMB (000s) 2,000 1,500 1,050 752 480 420 300 200 1,649 204 173 372 155,000 115,000 90,000 66,000 26,000 24,000 50,000 50,000 70 324 139 134 5,019 2,000 850 622 475 430 350 320 5,785 3,873 - 210,000 160,000 55,000 75,000 80,000 85,000 88,000 58,000 36 41 - 382 225 222 195 132 106 198 132 135 200 175 150 171 168 194 - 90,000 145,000 70,000 145,400 163,185 98,000 108,000 106,000 132,900 98,000 186,252 149,500 120,000 98,000 960 - 320 250 220 200 120 - 152,000 158,000 156,800 148,000 59,500 - 43 CHINA: MAGAZINES Magazines cont. Title Auto Auto Magazine Car and Driverc Auto Motor Und Sporta Auto Fan Motor Trend Autonews Auto Age Travel Chinese National Geography Trends Traveler Traveller Traveler Sports Modern Sports (Luxury) Hoop NBA Soccer Weekly Football World New Sports Sports & Leisure Healthcare The Family Doctor (month 1st half) The Family Doctor (month 2nd half) Trends Health Woman's Day Health & Beauty Women's interest City Beauty Woman Friend (Love) Woman Friend (Cute) Hers Psychologies 25ANS Hope (Bi-monthly) Woman Friend (Style) Entertaiment World Screen Shanghai TV Weekly Vanity Show Popular Cinema Beijing TV Weekly Adult Full page Adult CPT Circulation readership Colour Colour (000s) (000s) RMB (000s) RMB (000s) 528 351 300 300 272 220 150 - 110,000 110,000 96,000 75,000 100,000 90,000 78,000 - 900 540 450 338 - 182,600 160,000 116,000 70,000 - 440 380 380 200 200 160 - 40,000 60,000 70,000 40,000 40,000 95,000 - 1,800 1,800 868 847 300 355 120,000 120,000 220,000 110,000 120,000 338 1,208 820 800 628 566 480 430 350 - 160,000 95,000 85,000 120,000 144,000 198,000 88,000 70,000 - 600 450 400 40 21 111 - 90,000 38,000 68,000 10,000 42,000 90 - 44 CHINA: MAGAZINES Magazines cont. Title Fashion Trends Cosmopolitant Self RAY-LI Fashion & Beauty RAY-LI Woman & Vogue Harper's Bazaar ELLE RAY-LI Fashion Pioneer Marie Claire L‘Officiel VOGUE Shanghai Style Men's interest Esquire For Him Magazine Mens Health Mens Uno Adult Full page Adult CPT Circulation readership Colour Colour (000s) (000s) RMB (000s) RMB (000s) 1,174 1,000 980 831 800 769 760 630 588 525 500 1,789 - 312,000 193,600 198,000 210,000 240,000 198,000 110,000 216,000 200,000 237,699 80,000 111 - 680 600 531 398 - 225,000 190,000 250,000 105,000 - Source: Media Owner/CMMS 2009 Spring (30 cities) Average CPT (Colour): RMB 78.5 45 CHINA: MAGAZINES Top ten magazine advertisers (2008) Top ten magazine product categories (2008) Magazine expenditure Advertiser RMB (mill) L'Oréal 955.1 LVMH 663.0 Estée Lauder 364.4 Procter & Gamble 275.2 Swatch 242.8 Chanel 237.5 Switzerland Richemont Group 213.6 Shiseido China Investment Co. 198.0 Daimler-Chrysler 167.4 Toyota 124.3 Magazine expenditure RMB (mill) Category Toiletries 3,384.6 Automobiles 1,845.6 Personal items 1,602.2 Clothing 1,200.7 Computers/office equipment 625.7 Business/services 622.5 Leisure 470.9 Post & communication 444.4 Household 416.6 Miscellaneous 403.0 Source: CTR Advertising Monitoring 2008 Source: CTR Advertising Monitoring 2008 Top ten magazine owners (2008) Owner Trends Cosmopolitan Modern Weekly Elle Vogue Ray-Li Fashion Ray-Li Her Style Harper's Bazaar Self Marie Claire Wings Of China Magazine revenue RMB (mill) 726.2 626.5 610.3 439.7 437.0 429.8 392.3 226.2 225.1 214.3 Source: CTR Advertising Monitoring 2008 46 CHINA: RADIO RADIO Number of radio households: 403,281,010 (96.0%) Source: China Statistical Yearbook 2009 Number of commercial radio stations: 257 Source: China Statistical Yearbook 2009 Average daily listening minutes per adult: 80 Source: CMMS 2009(Spring) (30 cities) Costs/audiences Station National CRN1 Voice of China CRN2 Economic Voice China Radio International Main regional Beijing Beijing News Radio(FM100.6) Beijing Literature & Art Radio(FM87.6) Beijing Communication Radio(FM103.9) Beijing Sports Radio(FM102.5) Beijing Captial Life Radio(AM603) China Radio International FM88.7MHZ Shanghai Shanghai News Radio Shanghai Traffic Radio Oriental Innervation Pop Music 101 Radio Oriental Charming Love 103 Radio Oriental City 792 Radio Guangzhou Guangzhou Radio 1 FM96.2 Type news economic news Peak time 0659-0900/ 1659-1900 0741-0800/ 1804-1844 0700-0930/ 1700-1930 Peak rate Peak adult 30 sec peak (30 sec) audience adult CPT RMB (000s) (000s) RMB (000s) 9,600 326 29.4 5,200 90 57.8 4,000 58 69.0 news literature traffic sports music news 0700-0730 0700-0730 0730-0800 0700-0730 0700-0730 0700-0730 4,000 2,200 9,360 1,800 1,200 3,000 308 258 309 26 32 41 13.0 8.5 30.3 69.2 37.5 73.2 news traffic music music city 0700-0900 0700-0900 0700-0900 0700-0900 0700-0900 17,200 6,500 6,500 5,500 - 690 264 101 16 69 24.9 24.6 64.4 343.8 - news 0730-0900/ 1130-1300/ 1800-1930 0730-0900/ 1100-1300/ 1700-1900 0800-0900/ 1200-1300/ 1800-1900 1,220 19 64.2 1,386 153 9.1 1,178 52 22.7 Yangcheng Traffc Radio traffic Guangzhou Radio 2 Goden Music FM102.7 music Source: Media Owners/CMMS 2009 Spring Average CPT (all commercial stations): RMB 29.1 47 CHINA: RADIO Top ten radio advertisers (2008) Top ten radio product categories (2008) Radio expenditure Advertiser RMB (mill) China Mobile Telecom 360.9 Shanghai Volkswagen 175.2 Hangzhou Wahaha 156.8 China Telecom 149.7 Neimenggu Mengniu Dairy Group 108.2 Shanghai General Motors 105.5 General Motors Co. 97.6 China Construction Bank 83.3 SAIC Motor Manufacture 81.7 Shanghai Hengshoutang Medicine 74.9 Radio expenditure Category RMB (mill) Business/services 1,549.9 Automobiles 1,309.7 Finance 950.7 Post & communication 919.0 Leisure 744.3 Real estate/construction 666.9 Campaign 538.1 Beverages 465.9 Food 424.2 Household 338.9 Source: CTR Advertising Monitoring 2008 Source: CTR Advertising Monitoring 2008 Top ten radio owners (2008) Radio revenue Owner RMB (mill) Beijing Communication Radio 730.0 Jiangsu Radio Traffic Net 601.0 Ors Vitality Fashionable Music 469.1 China National Radio 1 418.3 China National Radio 3 411.4 ORS Charming Fashionable Music 405.4 Shanghai Radio Transportation 373.3 Zhejiang Radio Voice 371.5 Guangdong Radio Transportation 347.8 Hangzhou Radio Traffic Economic 292.5 Source: CTR Advertising Monitoring 2008 48 CHINA: OUTDOOR OUTDOOR Number of outdoor sites: 2,996,207 Type, size and cost of sites Type/size of display Network Elevator billboard Bus shelter Bus body Single medium Metro Railway station Airport Number of sites 973,672 44,095 690,867 513,362 315,953 341,150 39,879 77,229 Cost per panel per month (RMB) 1,200-6,500 1,100-5,500 1,100-5,500 5,800-35,000 16,500-500,000 5,500-38,500 1,100-23,000 13,000-155,000 Source: China Outdoor Data Corporation (27 Cities in China) Top ten outdoor advertisers (2008) Top ten outdoor product categories (2008) Outdoor expenditure Advertiser RMB (mill) China Mobile Telecom 442.7 China Telecom Group 237.1 Samsung China Investment 218.5 Bank Of China 178.6 Amway China 176.3 Coca-Cola 175.6 Lenovo Group 147.3 Tinghsin International Group 140.5 Yum Brands 139.6 China Citic Group 135.7 Outdoor expenditure Category RMB (mill) Real estate/construction 3,560.6 Business/services 2,683.1 Finance 1,557.5 Leisure 1,304.6 Post & communication 1,216.6 Automobiles 969.3 Household 928.7 Industrial 799.3 Clothing 743.4 Beverages 646.1 Source: CTR Advertising Monitoring 2008 Source: CTR Advertising Monitoring 2008 49 CHINA: CINEMA CINEMA Number of cinema screens: 4,097 Source: China Film Group Average cost of a 60 sec. spot per screen per week: RMB 3,000 Source: China Film Group Number of screens used in typical national campaign: 2,500 Source: China Film Group Cinema audience profile Age 16-24 25-34 35-49 50+ Sex Male Female Income (RMB/Month) 0-1,499 1,500-2,999 3,000-5,999 6,000-9,999 10,000+ /other % 46.4 30.4 19.5 3.7 % 52.9 47.1 % 43.2 33.7 19.1 2.3 1.7 Source: CMMS 09 Spring Top ten cinema advertisers (2008) Cinema expenditure Advertiser RMB (000s) Wang laoji 15,026 Net dragon internet games 13,500 MSN 13,441 Nokia 11,334 LG 9,084 Mengniu dairy products 8,312 CMCC 7,688 Coca cola 7,020 BMW 6,434 Apple 6,250 Source: China Film Group 50 CHINA: CINEMA Top ten films (2008) Revenue RMB (000s) 312,000 240,000 230,000 220,000 186,000 182,000 178,000 153,000 120,000 112,000 Film Red Cliff I Painted Skin CJ7 If You're the One The Forbidden Kingdom Kungfu Dunk Kungfu Panda 007: Quantum of Solace Forever Enthralled The Mummy: Tomb of the Dragon Emperor Source: China Film Group Top ten cinema product categories (2008) Category Automotive Drinks Internet/internet games Mobile phones Shampoo Digital products Food Finance Electrical goods Service Cinema expenditure RMB (000s) 46,488 43,328 40,131 29,348 22,501 21,215 18,565 18,384 16,206 15,626 Source: China Film Group Top ten cinema owners (2008) Owner China film Xinmei Beijing WANDA Shanghai United China Film South Bejing Xin Ying Lian Film GuangZhou Jinyi Zhujiang Zhejiang Times Liaoning North Sichuang Pacific Century Universer Source: China Film Group Top ten cinema sales houses (2008) Cinema revenue RMB (000s) 534,920 509,760 465,000 430,580 393,190 277,450 160,930 147,800 129,720 102,110 Sales house Guangzhou Feiyang Shenzhen Golden Harvest Wuhan Wanda International Beijing Wanda International Beijing Stellar City Shanghai Peace City Chongqing UME Beijing UME Shanghai New Century Tianjin Wanda International Source: China Film Group 51 Cinema revenue RMB (000s) 88,170 67,850 59,630 56,780 56,560 55,000 45,550 43,160 43,120 42,770 CHINA: INTERNET INTERNET Adult internet users: 338,000,000 (30.8%) Adult internet users with home broadband: 320,000,000 (29.2%) Cost of display ads Typical cost per thousand Type (RMB) Top banner (1/4 rotate) 400,000 Big button (1/4 rotate) 120,000 Textlink 90,000 Fullscreen (hour) 520,000 Flash layer (hour) 400,000 PIP 180,000 Video (CPM) 500,000 Homepage pop up 150,000 Source: ZenithOptimedia estimates Internet user profile Age 15-24 25-34 35-54 55-64 Sex Male Female Income (RMB/Month) 0-1,499 1,500-2,999 3,000-5,999 6,000-9,999 10,000+ /other % 39.8 29.7 28.4 2.1 % 55.5 44.5 % 43.3 34.7 17.6 2.2 2.2 Source: CMMS Spring 2009 (30 cities) 52 CHINA: INTERNET Top ten internet sites (2008) Unique visitors per month (000s) 173,453 169,157 149,152 130,581 115,342 113,636 111,736 110,676 98,989 96,475 Site baidu.com qq.com sina.com.cn 163.com sohu.com taobao.com google.cn xunlei.com yahoo.com.cn soso.com Source: iAdTracker Top ten internet advertisers (2008) Advertiser China Mobile Lenovo Faw Car Samsung Taobao Zhaopin Microsoft Vancl Shang Auto Mobile Dell Top ten internet product categories (2008) Internet expenditure RMB (000s) 150,599 133,725 129,218 119,205 118,606 118,544 111,365 110,061 101,066 99,182 Source: iAdTracker Source: iAdTracker Top ten internet owners (2008) Owner Sina Sohu qq 163 MSN Soufang Focus TOM ZOL online Pchome Internet expenditure Category RMB (000s) Traffic 1,395,977 IT products 1,248,977 Web services 1,233,803 Real estate 965,524 Clothing 536,907 Telecommunication/mobile 452,017 Financial services 425,476 Food/drink 419,645 Consumer electronics 359,719 Retail 350,510 Internet revenue RMB (000s) 1,781,586 1,032,006 851,833 395,347 262,763 240,494 206,493 158,684 144,438 118,978 Source: iAdTracker 53 CHINA: MEDIA REACH/OVERALL MEDIA REACH % reach by medium (adults) Daily 94.7 66.6 21.3 26.4 Conventional television Newspapers Magazines Radio Outdoor Cinema Internet Weekly 94.9 87.9 95.5 46.1 Monthly 98.4 34.1 32.0 3.8 47.7 Source: CMMS Spring 2009 OVERALL Top ten overall advertisers (2008) Top ten overall product categories (2008) Media expenditure Advertiser RMB (mill) Procter & Gamble 3,940.2 Harbin Pharma Group Sixth Factory 3,451.8 Unilever 1,681.6 Shanghai Goldenpartner Biotech 1,379.5 Yum Brands 1,027.6 China Mobile Telecom 1,018.3 L'Oréal 883.1 Hayao Group Sanchine Pharmacy 633.9 Hangzhou Wahaha Group 621.0 Coca-Cola 604.7 Media expenditure Category RMB (mill) Toiletries 98,233 Business/services 85,524 Pharmaceuticals 72,489 Food 71,985 Post & communication 44,614 Beverages 43,755 Personal items 36,916 Leisure 33,186 Miscellaneous 30,841 Real estate/construction 29,134 Source: CTR Advertising Monitoring 2008 Source: CTR Advertising Monitoring 2008 Top ten media owners (2008) Owner CCTV1 Jiangsu Satellite CCTV5 Hunan Satellite Henan Satellite Anhui Satellite CCTV8 Heilongjiang Satellite Guangdong Satellite Sichuan Satellite Media revenue RMB (mill) 16,774 8,241 8,097 7,005 6,977 6,147 6,083 5,899 5,792 5,400 Source: CTR Advertising Monitoring 2008 54 HONG KONG: ECONOMIC DATA HONG KONG ECONOMIC DATA Main economic indicators 2001-2008 2001 2002 1 US$ = 7.79 HK$ at 2008 rate 2003 2004 2005 2006 2007 2008 Gross Domestic Product (HK$ billion) at current prices % change at 2008 prices % change 1,299.0 1,277.0 1,235.0 1,292.0 1,383.0 1,475.0 1,615.0 1,679.0 -1.2 -1.7 -3.3 4.6 7.0 6.7 9.5 4.0 1,338.5 1,358.7 1,348.0 1,414.8 1,501.5 1,569.4 1,684.8 1,679.0 0.4 1.5 -0.8 5.0 6.1 4.5 7.4 -0.3 Gross Domestic Product per capita (HK$ 000s) at current prices at 2008 prices 192.4 198.3 188.3 200.4 181.4 197.9 188.6 206.5 201.0 218.2 213.2 226.8 232.4 242.4 240.5 240.5 165.9 181.7 177.6 192.8 189.4 201.5 207.4 216.4 215.6 215.6 Gross Domestic Product (US$ billion) at current prices at 2008 prices 166.8 171.9 164.0 174.5 158.6 173.1 Gross Domestic Product per capita (US$ 000s) at current prices at 2008 prices 24.7 25.5 24.2 25.7 23.3 25.4 24.2 26.5 25.8 28.0 27.4 29.1 29.8 31.1 30.9 30.9 6.8 6.8 6.8 6.9 6.9 6.9 7.0 7.0 94.0 -3.2 91.6 -2.5 91.3 -0.3 92.1 0.9 94.0 2.0 95.9 2.0 100.0 4.3 1.12 1.16 1.38 1.42 1.50 1.53 1.52 25.1 25.5 10.2 9.2 12.8 10.6 11.2 9.0 3.7 -0.6 Population Millions Consumer Price Index 2008=100 % change 97.1 -1.6 Ad.spend as a % of GDP 0.97 Advertising Expenditure Growth (%) at current prices at 2008 prices 5.7 7.4 13.5 17.2 -0.4 2.1 Source: IFS, ZenithOptimedia 55 HONG KONG: ADVERTISING EXPENDITURE ADVERTISING EXPENDITURE Advertising expenditure in HK$ (mill) at current prices 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 Total 21,107 24,060 11,942 12,624 14,332 14,268 17,849 19,663 22,187 24,671 25,575 Newspapers 6,817 8,607 5,495 5,542 6,612 6,044 8,139 7,427 8,750 9,308 9,352 Magazines 2,160 2,755 1,407 1,544 1,706 1,656 2,383 2,724 2,828 3,231 3,515 TV 10,515 11,101 3,656 4,186 4,457 5,215 5,266 7,441 8,078 8,162 8,484 Radio Cinema Outdoor Internet 1,024 77 514 915 23 659 687 5 693 558 22 772 688 24 845 628 6 719 717 3 1,340 790 2 1,279 835 2 1,694 1,121 4 2,043 802 1,248 4 2,119 853 Advertising expenditure in HK$ (mill) at constant 2008 prices 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 Total 19,775 23,475 12,110 13,007 15,249 15,573 19,545 21,347 23,607 25,737 25,575 Newspapers 6,387 8,398 5,572 5,710 7,035 6,597 8,913 8,063 9,310 9,710 9,352 Magazines 2,024 2,688 1,427 1,591 1,815 1,808 2,609 2,957 3,009 3,371 3,515 TV 9,851 10,831 3,707 4,313 4,742 5,692 5,766 8,078 8,595 8,515 8,484 Radio Cinema Outdoor Internet 959 72 482 893 22 643 696 5 703 575 23 796 732 26 899 685 7 785 785 4 1,468 858 2 1,389 888 2 1,802 1,169 4 2,131 837 1,248 4 2,119 853 Source: HK Adex SRG, AC Nielsen Hong Kong, Admango Notes: 1. Before discounts to 1999, after discounts from 2000 2. Excludes classified advertising 3. Excludes production costs 4. Excludes agency commission to 2005, includes from 2006 5. The source for outdoor changed in 2004 6. Some cinema opwners declined to supply data to Nielsen in 2004 Main advertising restrictions Tobacco: Banned in all media. Alcohol: Cannot be advertised on TV and radio between 1600-2030, or during children's programmes. Pharmaceutical: Restricted under the Undesirable Medical Advertisements ordinance. Children's: Ads must not take advantage of children's credulity or loyalty; ads that might result in physical, mental or moral harm to children may not be broadcast in programmes likely to be seen by children. 56 HONG KONG: POPULATION POPULATION Land area (km²) Languages Capital Currency 1,042 Cantonese, English Victoria Hong Kong dollar (HK$) Source: CIA Factbook Population by age 0-14 15-24 25-34 35-44 45-54 55-64 65+ Total Male (000s) 447 436 459 508 623 408 418 3,300 Female (000s) 418 443 622 673 667 403 482 3,709 Total (000s) 865 879 1,082 1,181 1,290 812 901 7,008 Female (000s) 230 88 3 325 659 412 179 1,896 Total (000s) 469 112 11 832 659 822 516 3,421 Source: HKAR Census Adult status (18-64) AB C D E H S R Total Male (000s) 239 24 8 507 0 410 337 1,525 Source: Synovate Media Atlas Definition of adult status AB = professionals, managers, executives and skilled white & blue collar with post-secondary education or above C = skilled white & blue collar with secondary education completed D = skilled white & blue collar with some secondary education or below, unskilled white & blue collar with secondary education completed or above, and unskilled white collar with secondary education or below E = unskilled blue collar with secondary education or below H = Housewife S = Student R = Retired or unemployed 57 HONG KONG: TELEVISION TELEVISION Number of households: 2,279,000 Number of television households: 2,240,000 (98.3%) Television homes with: Colour VCR DVD Cable (connection) - total Digital terrestrial television (DTT) IPTV 100% 37.3% 75.9% 39.8% 23.4% 41.4% Source: CSM HK Average minutes viewed per day per adult: 244 Average pay-TV subscription cost Cable (analogue) IPTV Average monthly subscription (HK$) 369 289 Source: ZenithOptimedia 58 HONG KONG: TELEVISION Main channels Channel Commercial TVB-Jade ATV-Home TVB-Pearl ATV-World Cable TV Now Broadband TV Technical Daily penetration hours of (%) transmission Ad mins per week 100 100 100 100 100 100 24 24 24 24 24 24 Max. 1,344 Max. 1,344 Max. 1,344 Max. 1,344 Max. 1,344 Max. 1,344 Peak time 1900-2330 1900-2330 2030-2400 2100-2400 1900-2400 1900-2400 Peak rate 30 sec (HK$) 325,080 85,770 37,140 9,240 5,310 3,900 Peak adult audience (000s) 1,490 279 84 29 64 12 Source: ZenithOptimedia Cost/audience Channel TVB-Jade ATV-Home TVB-Pearl ATV-World Cable TV Now Broadband TV 30 sec peak adult CPT (HK$) 218.2 307.4 442.1 318.6 83.0 325.0 Source: CSM HK, ZenithOptimedia Average CPT (all commercial channels): HK$ 238.2 59 HONG KONG: TELEVISION Share of viewing Channel Commercial TVB-Jade ATV-Home TVB-Pearl ATV-World Cable Now TV Share of viewing (%) 2008 Individuals Adults 66 12 4 1 3 1 65 13 4 1 3 1 Source: CSM HK Top ten television programmes (2008) Programme 2008 Olympic Opening Ceremony 2008 Olympic Closing Ceremony Moonlight Resonance Forensic Heroes II D.I.E TVB 41st Anniversary Wars of In-Laws II China National Day Fireworks Catch Me Now Shenzhou 7 China First Spacewalk Channel TVB-Jade TVB-Jade TVB-Jade TVB-Jade TVB-Jade TVB-Jade TVB-Jade TVB-Jade TVB-Jade TVB-Jade Source: CSM HK Top ten television advertisers (2008) Advertiser GSK Wrigley McDonald's Fortune Pharmacal Want Want Procter & Gamble Lion Advance Pharmaceutical Colgate-Palmolive Pacific Century CyberWorks/PCCW TV expenditure HK$ (mill) 471.9 415.0 350.6 337.4 275.9 253.8 232.7 221.7 187.3 177.9 Source: admango 60 Adult TVR 35.6 35.2 34.7 34.6 34.0 33.7 32.8 32.1 31.7 31.5 HONG KONG: TELEVISION Top ten television product categories (2008) Category Shampoo/conditioner Fast food Film/theatre Facial moisturizers Cold & flu medicine Dental products Credit cards Travel agents Personal loans Milk powder TV expenditure HK$ (mill) 729.7 613.5 575.8 548.2 547.3 535.8 514.9 448.4 448.1 377.4 Source: admango Top television owners (2008) Owner TVB Cable TV ATV Now TV TV revenue HK$ (mill) 13,132 4,646 3,157 677 Source: admango 61 HONG KONG: NEWSPAPERS NEWSPAPERS Newspapers d=daily w=weekly R=Regional N=National Adult Full page Adult CPT Full page F=Free Circulation readership B/W B/W Colour Title (000s) (000s) (HK$) (HK$) (HK$) Headline Daily (d, F, N) 732 1,443 105,000 72.8 175,000 Oriental Daily News (d, N) 400 1,353 105,000 77.6 188,000 Metro (d, F, N) 321 745 84,700 113.7 145,200 Apple Daily (d, N) 315 1,235 120,000 97.2 170,000 AM 730 (d, F, N) 306 627 80,000 127.6 132,000 Take Me Home (w, F) 300 84,000 120,000 The Sun (d, N) 200 386 59,000 152.8 112,000 South China Morning Post (d, N) 101 180 87,696 487.2 189,378 Sing Tao Daily (d, N) 100 243 85,000 349.8 180,200 Ta Kung Pao (d, N) 92 56,880 129,600 Wen Wei Pao (d, N) 88 56,880 129,600 HK Commercial Daily (d, N) 80 50,000 110,000 HK Daily News (d, N) 80 60,000 100,000 HK Economic Times (d, N) 80 231 81,920 354.6 176,000 Ming Pao Daily (d, N) 80 337 85,000 252.2 173,400 HK Economic Journal (d, N) 64 110 58,000 527.3 125,000 Sing Pao Daily (d, N) 50 56 60,000 1,071.4 105,000 The Standard (d, F) 40 123 40,000 325.2 88,000 Source: Media Atlas, HKABC Average CPT (B/W): HK$ 148.7 62 HONG KONG: NEWSPAPERS Top ten newspaper advertisers (2008) Top ten newspaper product categories (2008) Newspaper expenditure Advertiser HK$ (mill) Hong Kong Economic Times Group 328.1 Park 'n' shop 326.8 Wellcome 303.3 HSBC 276.6 Hong Thai 188.2 Centaline Property Agency 182.5 Bank of China 177.0 Mannings 174.9 Evergloss Tours 169.2 PCCW 161.0 Newspaper expenditure Category HK$ (mill) Travel agents 1,596.8 Supermarkets 700.2 Personal loans 648.5 Tertiary/executive education 597.7 Newspapers/publications 574.7 Residential property 492.7 Credit cards 444.3 Warrants 413.4 Property agents 411.3 Chinese restaurants 360.0 Source: admango Source: admango Top ten newspaper owners (2008) Owner Oriental Press Sing Tao News Corporation Next Media Hket Group Am730 One Media Group Metropolis Daily SCMP Hong Kong Economic Journal Hong Kong Daily News Newspaper revenue HK$ (mill) 5,748.9 3,471.5 2,607.4 2,260.9 1,384.6 1,275.9 892.3 595.5 485.3 302.5 Source: admango 63 HONG KONG: MAGAZINES MAGAZINES Magazines w=weekly m=monthly q=quarterly Title General interest Sudden Weekly/Eat & Travel/Me (w) Oriental Sunday (w) Next Magazine (w) East Week (w) U Magazine (w) Three Weekly (w) Express Weekly (w) Ming Pao Weekly (w) Weekend Weekly (w) TV listings TVB Weekly (w) Cable TV Guide (m) Teenage New Monday (w) Milk Magazine (w) East Touch (w) Yes Magazine (w) Fashion Beauty (w) Face (w) Women's Jessica (m) Jessica Code (m) City Magazine (m) Zip (m) Cosmopolitan (m) Marie Claire (m) Cosmo Girl (m) Elle (m) Harper Bazzar (m) Men's Lime MRRM (m) We Men (q) Men's Uno (m) Esquire (m) Business iMoney (w) Capital Weekly (w) Economic Digest (w) Capital (m) Capital CEO (m) HK Economic Journal (m) Adult Full page Adult CPT Full page Circulation readership Colour Colour B/W (000s) (000s) (HK$) (HK$) (HK$) 166 162 131 80 80 90 83 61 60 888 418 504 367 138 165 192 261 237 61,000 116,000 54,000 71,000 36,000 55,000 42,800 100,000 44,640 69 278 107 193 333 223 383 188 35,000 - 59 44 227 77 33,000 8,000 145 104 19,500 5,000 120 100 85 80 80 70 218 103 158 115 92 161 52,000 52,000 32,500 18,500 30,000 36,000 239 505 206 161 326 224 43,000 - 72 57 56 47 45 45 40 34 32 100 54 27 127 79 61 40 - 103,000 60,500 59,037 31,482 46,800 58,000 36,800 34,650 43,000 1,030 1,120 369 734 603 866 - 28,000 22,000 28,000 35 35 33 30 24 36 32,000 43,908 35,888 35,640 32,000 889 - 80 80 59 50 35 30 85 41 114 68 31 43 43,000 42,800 50,600 58,600 46,000 22,000 444 862 - 28,600 - 64 HONG KONG: MAGAZINES Magazines (cont.) w=weekly m=monthly q=quarterly Title Consumer IT Hi Tech Weekly (w) e-Zone (w) PC Market (w) Special Interest Modern Home (m) Baby (m) Car Plus (m) Automobile (m) Home Journal (m) Car & Driver (m) Adult Full page Adult CPT Full page Circulation readership Colour Colour B/W (000s) (000s) (HK$) (HK$) (HK$) 85 80 80 48 204 180 38,000 43,000 40,000 792 211 222 23,000 - 58 50 40 38 36 25 52 51 66 81 42 53 30,000 22,000 32,250 36,000 35,460 44,000 - - Source: Media Atlas, HKABC Average CPT (Colour): HK$ 309.3 65 HONG KONG: MAGAZINES Top ten magazine advertisers (2008) Magazine expenditure Advertiser HK$ (mill) Estée Lauder 79.0 Euroasia International Feature Creative Assoc. 75.7 LVMH-Christian Dior 72.9 Hong Kong Economic Times Group 70.7 Chanel 63.6 L'Oréal 61.2 Modern Beauty Salon 60.8 Clinique 60.7 Canon 56.9 Perfect Shape 55.0 Source: admango Top ten magazine product categories (2008) Category Beauty/fitness Watches/clocks Facial moisturizers Fashion Newspapers/publications Jewellery Cosmetics - general Bags/accessories Foundation (make-up) Shopping malls Magazine expenditure HK$ (mill) 982.2 652.2 472.1 469.8 340.5 287.8 232.8 183.4 178.7 178.7 Source: admango Top ten magazine owners (2008) Owner New Media Group South China Media Next Media Sing Tao News Coporation Hket Group One Media Group Image Factory SCMP Hachette Filipacchi Medias Edipresse Asia Magazine revenue HK$ (mill) 1,804.9 1,613.0 1,507.7 918.7 808.2 665.8 651.8 351.1 172.4 151.8 Source: admango 66 HONG KONG: RADIO RADIO Number of commercial radio stations: 6 Source: ZenithOptimedia Average daily listening minutes per adult: 84 Source: Media Atlas Costs Station National CR1 CR2 CR AM864 Metro Finance Metro Info Metro Plus Type Peak time Peak rate (30 sec) (HK$) talk music music finance music music 0800-1100 1000-1500 1200-1600 0700-1700 0600-2100 2030-2300 4,200 3,600 1,300 5,000 5,000 1,000 Source: ZenithOptimedia Top ten radio advertisers (2008) Advertiser Metro Broadcast Wing Lung Bank Hang Seng Bank HK SAR Government Commercial Radio 3 Hong Kong Deutsche Bank Universal Music Purapharm ABN Amro Bank Radio expenditure HK$ (mill) 173.0 93.7 65.4 62.7 60.1 57.5 52.3 41.7 40.7 37.2 Source: admango 67 HONG KONG: RADIO Top ten radio product categories (2008) Radio expenditure Category HK$ (mill) Events/sponsorship 263.6 Warrants 203.6 Beauty salons/fitness 144.8 Music/music retailers 118.2 Radio stations 117.8 Public announcements 103.8 Online services 100.4 Performances/concerts 88.5 Shopping malls 85.3 Film/theatre 63.9 Source: admango Top radio owners (2008) Owner Metro Broadcast Commercial Radio Radio revenue HK$ (mill) 1,438.7 1,157.5 Source: admango 68 HONG KONG: OUTDOOR OUTDOOR Type, size and cost of sites Number of sites 50 50 31 33 5,700 5,700 130 Type/size of display MTR 12-sheet posters MTR 4-sheet posters KCR 12-sheet posters KCR 4-sheet posters Whole Bus - Kmb/Nwfb/Citybus Bus Panel - Kmb/Nwfb/Citybus Bus Shelter Lightbox Cross Harbour Tunnel Billboards Tram Body Source: ZenithOptimedia Top ten outdoor advertisers (2008) Outdoor expenditure HK$ (mill) 278.0 180.3 97.8 85.7 66.4 60.2 56.7 49.2 45.4 44.5 Advertiser HK SAR Government Perfect Shape Shape Easy Emperor Entertainment Group McDonald's HSBC Canon Fortune Pharmacal United Asia Finance MTR Corporation Source: admango 69 Cost per panel per month (HK$) 4,800-98,800 2,480-18,800 2,500-48,000 2,000-20,000 24,360-24,800 3,260-19,200 3,600-68,800 100,000-500,000 39,930 HONG KONG: OUTDOOR Top ten outdoor product categories (2008) Category Beauty salons/fitness Public announcements Personal loans Music/music retailers Fashion Jewellery Films/theatre Mobile phones Fast food Watches/clocks Outdoor expenditure HK$ (mill) 421.8 320.0 175.9 156.9 126.1 122.7 111.2 104.6 100.3 97.5 Source: admango Top ten outdoor contractors (2008) Contractor JCDecaux Pearl & Dean RoadShow Newsline Express JCD Cityscape Buspak Asiaray (excl. billboard) POAD* Convey* Focus Media* Easy Group* Outdoor revenue HK$ (mill) 1,388.3 965.1 932.5 332.2 318.7 169.5 - Source: admango, ZenithOptimedia * In the top ten outdoor contractors but no monitored figures 70 HONG KONG: CINEMA CINEMA Number of cinema screens: 162 Source: ZenithOptimedia Average cost of a 60 sec. spot per screen per week: HK$ 6,000 Source: ZenithOptimedia Number of screens used in typical national campaign: 20 Source: ZenithOptimedia Trend in admissions 2002 2003 2004 2005 2006 Admissions (mill) 19.0 18.0 20.0 20.0 18.6 Gross takings HK$ (mill) 905 871 956 941 946 Source: Ocean Media Cinema audience profile Age 15-24 25-34 35-49 50-64 Sex Male Female Monthly Household Incom <8K 10-20K 20-30K 40K+ % 28.1 29.1 26.3 8.9 % 45.4 54.6 % 25.8 23.4 14.9 29.8 Source: Media Atlas Top ten films (2008) Film The Dark Knight CJ7 The Mummy: Tomb of the Dragon Emperor Journey to the Centre of the Earth Kung Fu Panda Enchanted Indiana Jones and the Kingdom of the Crystal Skull The Chronicles of Narnia - Prince Caspian Red Cliff Hancock Source: Ocean Media 71 Gross takings HK$ (000s) 58,524 51,441 37,582 35,033 31,472 27,987 26,845 25,481 24,259 23,650 HONG KONG: INTERNET INTERNET Homes with internet connection: 1,991,875 (87.4%) Adult internet users: 3,896,000 (63.4%) Adult internet users with home broadband: 3,077,000 (50.1%) Typical monthly cost of internet access: HK$ 200 Average minutes spent online At home At work Total Per day Adults 126 152 278 Source: Synovate Media Altas Hong Kong Cost of display ads Top ten search keywords Typical cost per thousand Type (HK$) Banner 50 Pop-up 100 Streaming video 100 Keyword online games women's clothing facebook youtube Isabella Leong Shugo Chara after-school tutoring Shangmen Tutoring clothing brand Source: Zed Digital Internet user profile Age 16-24 25-34 35-54 55-64 Sex % 22.8 25.0 40.2 5.7 % Male Female Monthly income (HK$) 100,000 or above 50,000 to 99,999 20,000 to 49,999 10,000 to 19,999 10,000 or below 48.0 52.0 % 0.8 2.3 14.1 27.3 12.3 Source: Yahoo HK Source: Synovate Media Altas Hong Kong 72 Typical cost per click (HK$) 0.8 0.7 0.7 1.7 0.5 3.7 4.8 1.7 1.2 HONG KONG: INTERNET Top ten internet sites (2008) Site Yahoo HK Google HK MSN HK Uwants TVB Apple Daily Discuss Sina HK On.cc RTHK Unique visitors per month 3,315,000 1,336,000 1,157,000 832,000 784,000 762,000 756,000 463,000 447,000 435,000 Source: Synovate Media Altas Hong Kong Top ten internet advertisers (2008) Top ten internet product categories (2008) Internet expenditure Advertiser HK$ (000s) Global Beauty Int'l 76,588 Citifinancial 67,923 Citibank 61,461 PCCW 43,685 HSBC 40,544 Travelzoo 39,507 EF Education First 32,564 Smartone-Vodafone 32,271 KBC Bank & Insurance Group 27,412 The Wall Street Institute 27,323 Internet expenditure Category HK$ (000s) Financial services 453,907 Education/training 227,081 Computers/internet 220,535 Telecommunications 136,643 Beauty/fitness 95,841 Travel/tourism 95,767 Entertainment 84,093 Cosmetics/skincare 81,557 Mass media 80,541 Transportation/logistics 71,578 Source: admango Source: admango Top ten internet owners (2008) Top ten internet sales houses (2008) Owner Yahoo HK Next Media Headline Online On.cc MSN HK Singtao AAStocks Facebook Sina HK Asiaxpat Internet revenue HK$ (000s) 959,008 170,243 105,749 104,677 85,336 68,783 65,740 58,046 38,879 38,596 Source: admango Sales house Yahoo HK Pixel Media Headline Online On.cc Singtao AAStocks Sina HK Asiaxpat Guru Online She Source: admango 73 Internet revenue HK$ (000s) 959,008 377,693 105,749 104,677 68,783 65,740 38,879 38,596 35,453 27,226 HONG KONG: MEDIA REACH/OVERALL MEDIA REACH % reach by medium (adults) Conventional television Online video Newspapers Magazines Radio Outdoor Cinema Internet Daily 85.1 72.7 41.2 1.9 59.0 Weekly 95.0 45.4 60.3 76.3 9.9 69.1 Monthly 10.7 95.3 30.9 71.5 Source: Media Atlas OVERALL Top ten overall advertisers (2008) Top ten overall product categories (2008) Media expenditure Advertiser HK$ (mill) HSBC 541.2 McDonald's 508.4 HK SAR Government 508.3 GSK 507.3 PCCW 455.0 Hong Kong Economic Times Group 437.2 Wrigley's 429.4 Wellcome 413.1 Park 'n' Shop 411.3 Fortune Pharmacal 390.6 Media expenditure Category HK$ (mill) Travel agents 2,264.4 Beauty salons/fitness 2,094.8 Personal loans 1,417.4 Credit cards 1,358.9 Watches/clocks 1,320.8 Facial moisturizers 1,159.7 Newspapers/publications 1,091.5 Tertiary/executive education 1,050.8 Films/theatre 995.5 Fast food 921.2 Source: admango Source: admango Top ten media owners (2008) Owner TVB Oriental Press Cable TV Sing Tao News Coporation Next Media ATV Hket Group One Media Group New Media Group South China Media Media revenue HK$ (mill) 13,132 5,749 4,646 4,390 4,115 3,157 3,069 1,942 1,805 1,613 Source: admango 74 INDIA: ECONOMIC DATA INDIA ECONOMIC DATA Main economic indicators 2001-2008 2001 2002 1 US$ = 43.51 INR at 2008 rate 2003 2004 2005 2006 2007 2008 22,790 24,546 27,546 31,494 35,867 8.4 7.7 12.2 14.3 13.9 32,575 33,621 36,332 40,029 43,750 4.6 3.2 8.1 10.2 9.3 41,292 15.1 47,585 8.8 47,234 14.4 51,170 7.5 54,263 14.9 54,263 6.0 Gross Domestic Product (Rupees billion) at current prices % change at 2008 prices % change Gross Domestic Product per capita (Rupees 000s) at current prices at 2008 prices 21.4 30.6 22.8 31.2 25.1 33.2 28.3 36.0 31.7 38.7 36.0 41.5 40.6 43.9 45.9 45.9 724 920 824 1,006 949 1,094 1,086 1,176 1,247 1,247 0.7 0.9 0.8 1.0 0.9 1.0 1.1 1.1 Gross Domestic Product (US$ billion) at current prices at 2008 prices 524 749 564 773 633 835 Gross Domestic Product per capita (US$ 000s) at current prices at 2008 prices 0.5 0.7 0.5 0.7 0.6 0.8 0.7 0.8 Population Millions 1,064.2 1,078.1 1,095.8 1,113.3 1,130.6 1,147.8 1,164.7 1,181.4 Consumer Price Index 2008=100 % change 70.0 3.7 73.0 4.4 75.8 3.9 78.7 3.8 82.0 4.2 86.8 5.8 92.3 6.4 100.0 8.3 0.28 0.31 0.34 0.35 0.36 0.38 0.39 23.6 19.1 15.8 11.2 20.7 14.0 20.4 13.2 18.9 9.7 Ad.spend as a % of GDP 0.28 Advertising Expenditure Growth (%) at current prices at 2008 prices 14.8 10.7 7.8 3.3 25.3 20.6 Source: IFS, ZenithOptimedia 75 INDIA: ADVERTISING EXPENDITURE ADVERTISING EXPENDITURE Advertising expenditure in Rupees (mill) at current prices 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 Total 41,896 46,899 55,768 64,006 69,020 86,470 106,858 123,770 149,396 179,879 213,801 Newspapers 20,986 23,722 27,916 25,700 27,837 41,971 47,149 53,316 62,501 75,438 91,021 Magazines 6,032 5,701 5,511 4,179 4,806 6,742 7,546 11,419 TV 15,509 17,257 20,404 24,254 27,164 30,424 44,047 52,466 64,126 73,956 85,019 Radio Cinema 623 45 918 51 1,124 73 1,406 65 1,617 125 1,778 135 1,474 738 2,062 550 2,527 900 5,236 1,262 6,464 1,455 Outdoor Internet 4,732 4,900 50 6,000 251 6,200 350 6,225 351 6,300 351 8,850 420 9,500 1,070 10,500 2,100 13,640 2,800 14,923 3,500 Advertising expenditure in Rupees (mill) at constant 2008 prices 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 Total 67,563 72,316 82,648 91,489 94,540 114,050 135,817 150,972 172,166 194,869 213,801 Newspapers 33,843 36,579 41,372 36,736 38,129 55,358 59,928 65,035 72,027 81,724 91,021 Magazines 8,622 7,809 7,269 5,312 5,862 7,769 8,175 11,419 TV 25,011 26,610 30,238 34,668 37,208 40,128 55,985 63,998 73,900 80,119 85,019 Radio Cinema 1,005 73 1,416 79 1,666 108 2,009 92 2,215 171 2,345 179 1,874 937 2,515 671 2,912 1,037 5,673 1,367 6,464 1,455 Outdoor Internet 7,631 7,556 77 8,892 372 8,862 500 8,527 481 8,309 463 11,248 534 11,588 1,305 12,100 2,420 14,777 3,033 14,923 3,500 Source: 1998-2000 ORG-MARG (TV/press), AIR (radio), Agency estimates, 2001-2004 ORG-MAP, COFT, Agency estimates, 2005-2008 TAM ADEX DATA (print/TV/radio), Pitch Magazine, IAMAI Notes: 1. Includes production costs to 2004, excludes after 2. Includes agency commission except TV, print and radio, which are rate-card costs down-weighted at 70%:60%:40% respectively 3. Includes classified advertising to 2004, excludes after 4. After discounts 5. Newspapers include magazines until 2000 6. Internet figures are IAMAI estimates from 2004 Main advertising restrictions Tobacco/alcohol: Banned. Pharmaceutical: OTC only. Ads must not claim that a product is recommended by any official or medical authority unless permission has been properly obtained from that authority. Children's: Ads must not suggest that, unless children buy (or encourage others to buy) the advertised product or service, they will be failing in their duty or lacking in loyalty to any person or organisation. 76 INDIA: POPULATION POPULATION 2,973,190 New Delhi Hindi and numerous other dialects Rupee (Rs) Land area (km²) Capital city Language Currency Source: CIA World Factbook Population by age 12-14 15-19 20-29 30-39 40-49 50+ Total Male (000s) 43,943 62,350 98,786 85,380 65,025 81,642 437,126 Female (000s) 40,126 52,717 94,287 86,209 57,566 84,302 415,207 Total (000s) 84,069 115,067 193,073 171,589 122,591 165,944 852,333 Female (000s) 4,149 8,553 10,156 10,304 25,581 29,889 14,891 24,426 127,949 11,614 35,795 116,074 123,776 287,259 415,208 Total (000s) 8,824 18,262 21,506 22,371 53,990 62,451 31,448 49,229 268,081 24,786 74,420 237,127 247,920 584,253 852,334 Source: IRS 2009 Adult status A1 A2 B1 B2 C D E1 E2 Total Urban R1 R2 R3 R4 Total Rural Total Male (000s) 4,675 9,709 11,350 12,067 28,409 32,562 16,557 24,803 140,132 13,172 38,625 121,053 124,144 296,994 437,126 Source: IRS 2009 Definition A = professor, graduate/post-graduate, senior executive, industrialist, businessman B1 = middle/senior executive, educated to SSC or business school B2 = junior exec., skilled worker, petty trader, shop owner, clerk, salesman, educated to SSC C = junior executive, shop owner, supervisor, educated to SSC D = petty traders, self employed professional, clerk, salesman, educated to SSC E1 = unskilled/skilled worker, schooling to 5-9 years E1 = unskilled/skilled worker, petty traders, schooling to 4 years R1 = businessman, executive, 5+ acres, clerk, self employed, graduate/post-graduate R2 = skilled work, petty trader, 2-5 acres, educated to SSC R3 = unskilled worker, artisan, agri. labourer, herdsman, fisher, 0-2 acres, semi-literate R4 = artisan, agricultural labourer, fisher, 0-2 acres, semi-literate or Illiterate 77 INDIA: TELEVISION TELEVISION Number of households: 225,534,000 Number of television households: 107,381,000 (47.6%) Television homes with: Colour VCR DVD Multiset Cable (connection) - total Satellite dish (DTH) - total 76.5% 0.5% 14.9% 2.9% 67.8% 12.0% Source: IRS 2009 R 1 No TV licence fee Average minutes viewed per day per adult: 147 Average pay-TV subscription cost Cable (analogue) Cable (digital) DTH (digital) IPTV Average monthly subscription INR 200 250 300 300 Source: ZenithOptimedia estimates 78 INDIA: TELEVISION Main channels Channel Commercial General entertainment DD1 Star Plus Colors Zee TV Sony Ent. TV Hindi news Aaj Tak Star News India TV English news NDTV 24x7 Tmes Now Music & lifestyle MTV 9XM ZOOM Hindi movies Set Max Zee Cinema Star Gold English movies Star Movies HBO Regional Sun TV Eenadu TV Asianet TV9 Kannada Zee Marathi Zee Bangla Technical Daily penetration hours of (%) transmission Ad mins per week 100 68 68 68 68 24 24 24 24 24 1,302 2,727 1,917 2,568 2,239 68 68 68 24 24 24 3,045 3,102 2,967 68 68 24 24 2,463 2,449 68 68 68 24 24 24 2,367 2,776 2,852 68 68 68 24 24 24 2,252 2,839 2,805 68 68 24 24 1,565 2,109 68 68 68 68 68 68 24 24 24 24 24 24 1,420 2,011 2,052 1,742 2,793 2,430 Source: AC Nielsen & IMRB 79 INDIA: TELEVISION Cost/audience Channel General entertainment DD1 Star Plus Colors Zee TV Sony Ent. TV Hindi news Aaj Tak Star News India TV English news NDTV 24x7 Tmes Now Music & lifestyle MTV 9XM ZOOM Hindi movies Set Max Zee Cinema Star Gold English movies Star Movies HBO Regional Sun TV Eenadu TV Asianet TV9 Kannada Zee Marathi Zee Bangla Peak time Peak rate 30 sec INR Peak adult audience (000s) 30 sec peak adult CPT INR 1800-2400 1800-2400 1800-2400 1800-2400 1800-2400 210,000 240,000 270,000 200,000 150,000 33,834 38,995 33,281 35,319 31,284 6.2 6.2 8.1 5.7 4.8 1800-2400 1800-2400 1800-2400 36,000 24,000 4,500 24,924 21,483 18,280 1.4 1.1 0.2 1800-2400 1800-2400 9,000 9,000 8,255 8,231 1.1 1.1 1800-2400 1800-2400 1800-2400 6,000 6,000 4,500 10,667 18,398 13,123 0.6 0.3 0.3 1800-2400 1800-2400 1800-2400 21,000 27,000 15,000 38,900 33,452 29,576 0.5 0.8 0.5 1800-2400 1800-2400 27,000 21,000 10,881 9,814 2.5 2.1 1800-2400 1800-2400 1800-2400 1800-2400 1800-2400 1800-2400 60,000 37,600 30,000 4,500 27,000 24,000 13,251 9,424 5,062 4,402 7,870 5,592 4.5 4.0 5.9 1.0 3.4 4.3 Source: AC Nielsen & IMRB Average CPT (all commercial channels): INR 3.2 80 INDIA: TELEVISION Share of viewing & ad revenue Channel Commercial General entertainment DD1 Star Plus Colors Zee TV Sony Ent. TV News Aaj Tak Star News India TV English news NDTV 24x7 Tmes Now Music & lifestyle MTV 9XM ZOOM Hindi movies Set Max Zee Cinema Star Gold English movies Star Movies HBO Regional Sun TV Eenadu TV Asianet TV9 Kannada Zee Marathi Zee Bangla Share of viewing (%) 2008 Adults Individuals 11.2 5.04 1.37 3.73 1.57 10.4 5.08 1.37 3.76 1.61 9,354 52,024 7,404 11,843 25,790 0.73 0.63 0.63 0.80 0.69 0.68 6,649 6,755 3,653 0.12 0.11 0.13 0.13 5,535 7,302 0.30 0.79 0.34 0.32 0.76 0.36 1,282 1,346 2,190 3.45 2.51 1.71 3.47 2.46 1.65 4,803 1,392 3,752 0.25 0.21 0.27 0.22 3,146 3,258 4.33 1.13 0.60 0.32 1.21 0.82 4.63 1.17 0.64 0.35 1.27 0.91 4,929 2,338 2,182 1,250 2,022 2,621 Source: AC Nielsen & IMRB Top ten television programmes (2008) Programme L/T Dlf Ipl T20 F Csk/Rr-Mu Bidayi L/T Common Tr-081f Odi Aus/Ind L/T Herohonda-08 4 Odi Ind/Eng Balika Vadhu Banoo Main Teri Dulhaan L/T Asia Cup-08 F Sl/Ind Kyunki Saas Bhi Kabhi Ba Saregamapa Lil Cham-08 Gf Chhote Ustad-Star Voice-Gf Ad revenue 2008 INR (mill) Channel Set Max Star Plus Star Sports Neo Cricket Colors Zee TV Star Cricket Star Plus Zee TV Star Plus Source: AC Nielsen & IMRB 81 Adult TVR 10.1 6.3 6.1 6.1 5.5 5.0 4.9 4.9 4.9 4.7 INDIA: TELEVISION Top ten television advertisers (2008) Advertiser Hindustan Lever Reckitt Benckiser Bharti Airtel ITC Colgate Palmolive Johnson & Johnson Procter & Gamble Vodafone Essar Pepsi Co Coca-Cola Top ten television product categories (2008) TV expenditure INR (mill) 34,198 15,160 11,010 9,192 8,077 7,242 7,038 6,970 6,735 6,612 TV expenditure Category INR (mill) Mobile phone services 31,654 Toilet soaps 18,028 Shampoos 15,375 Corporate/brand image 12,893 Mobile phones 12,264 Insurance 11,749 Toothpaste 10,732 Auto 10,162 Fizzy drinks 9,991 DTH service providers 8,558 Source: AC Nielsen & IMRB Source: AC Nielsen & IMRB Top ten television owners (2008) Owner Star TV Network/MCCS Zee Network SET India Network Network 18 NDTV Network INX Network Prasar Bharti Sun Network ETV Network Sahara India Network TV revenue INR (mill) 100,113 46,023 36,268 29,582 29,498 24,814 15,986 13,845 13,551 9,919 Source: MAP 3.0 (Reported figures) 82 INDIA: NEWSPAPERS NEWSPAPERS Newspapers Title National The Times Of India (All Edn) Hindu The Economic Times (All Edn) Regional Dainik Jagran (All Edn) Dainik Bhaskar (All Edn) Malayala Manorama (All Edn) Lokmat (All Edn) Amar Ujala (All Edn) Rajasthan Patrika (All Edn) Deccan Chronicle (All Edn) Ananda Bazar Patrika Hindustan Times (All Edn) Eenadu (All Edn) Mathrubhumi (All Edn) Dinakaran Daily Thanthi (All Edn) Punjab Kesari (All Edn) Daily Sakal (All Edn) Divya Bhaskar (All Edn) Aj (All Edn) Hindustan (All Edn) Dinamalar (All Edn) Vijay Karnataka (All Edn) Nava Bharat(Mah/Chh) (All Edn) Navbharat Times (All Edn) Andhra Jyothi (All Edn) Pudhari Telegraph Prajavani (All Edn) Bartaman Sambad (All Edn) Deshabhimani (All Edn) Punya Nagari (All Edn) Sangbad Pratidin Prabhat Khabar (All Edn) Samaj Udayavani (All Edn) Mumbai Choufer Ganashakti Navakal Samyukta Karnataka (All Edn) Tarun Bharat( All Edition) Lokmat Samachar (All Edn) Circulation (000s) Adult Full page Adult CPT Full page readership B/W B/W Colour (000s) INR INR INR 3,556 1,453 751 6,536 2,118 767 8,877 1,737 4,697 1.36 0.82 6.12 10,252 2,292 6,815 2,523 1,921 1,700 1,368 1,344 1,342 1,334 1,268 1,236 1,172 1,148 1,041 1,041 944 913 897 744 699 630 563 550 546 503 500 485 467 441 370 367 360 296 273 234 208 190 172 145 139 136 125 14,983 11,666 8,148 6,264 7,536 5,936 1,026 6,167 3,262 6,311 5,983 5,079 7,325 3,105 3,627 3,183 1,054 8,526 3,182 3,230 1,221 2,171 2,470 2,054 1,040 1,792 2,270 1,654 1,585 2,237 1,110 1,090 1,390 799 558 895 721 771 1,242 570 1,609 2,025 800 1,265 855 473 824 1,147 2,233 1,485 489 880 821 391 770 396 440 627 842 616 880 1,067 550 715 782 405 825 275 550 990 605 187 194 138 440 660 440 440 660 1,100 0.11 0.17 0.10 0.20 0.11 0.08 0.80 0.19 0.68 0.24 0.08 0.17 0.11 0.13 0.21 0.12 0.42 0.07 0.26 0.19 0.72 0.49 0.22 0.35 0.75 0.23 0.36 0.17 0.35 0.44 0.55 0.17 0.14 0.17 0.79 0.74 0.61 0.57 0.53 1.93 2,410 3,250 1,486 2,166 1,324 571 1,177 1,841 2,636 3,178 889 942 1,756 606 1,401 531 471 877 1,530 918 1,236 1,259 589 1,339 1,255 632 942 412 765 1,059 765 285 306 235 471 1,000 471 589 765 1,295 Source: IRS 2009 R1 & Audit bureau Of Circulation Average CPT (B/W): INR 0.30 83 INDIA: NEWSPAPERS Top ten newspaper advertisers (2008) Top ten newspaper product categories (2008) Newspaper expenditure Advertiser INR (mill) Pantaloons Retail 4,929.0 Miscellaneous 4,154.4 Maruti Udyog 3,498.7 LG Electronics 3,336.1 SBI (State Bank Of India) 3,248.8 Planman Consultant 3,094.6 Tata Motors 2,982.2 Display shops 2,615.4 Samsung 2,547.6 Nokia 2,354.8 Newspaper expenditure Category INR (mill) Educational institutions 27,246 Social ads 26,597 Property 18,728 Independent retailers 18,380 Auto 14,802 11,095 Corporate/brand image Financial 8,910 Events 8,173 Travel/tourism 8,068 Coaching centres 5,854 Source: AC Nielsen & IMRB Source: AC Nielsen & IMRB Top ten newspaper owners (2008) Newspaper revenue Owner INR (mill) Bennett Coleman 100,975 The Hindustan Times 30,047 Dainik Bhaskar Group 23,690 Jagran Prakashan 21,251 ABP 13,383 Ushodaya Enterprises 10,686 Kasturi & Sons 10,047 Indian Express Newspapers 8,652 Sakal Papers 8,372 Lokmat Group 7,683 Source: AC Nielsen & IMRB 84 INDIA: MAGAZINES MAGAZINES Magazines w=weekly f=fortnightly m=monthly Adult Full page Adult CPT Hin=Hindi Eng=English Circulation readership Colour Colour Title (000s) (000s) INR INR Women's Meri Saheli (m) 348 1,196 80,000 67 Grehlakshmi (m) 300 980 125,000 128 Femina (f) 135 294 180,000 612 Grih Shobha (Hin) (m) 1,289 170,000 132 Sudha (w) 338 100,000 296 Grihashobhika (m) 249 70,000 281 Woman's Era (f) 197 100,000 508 Film Filmfare (m) 157 445 140,000 315 Stardust (Eng) (m) 376 110,000 293 Filmidunia (m) 317 65,000 205 General interest India Today (Eng) (w) 1,890 510,000 270 India Today (Hin) (w) 1,467 190,000 130 Readers Digest (m) 1,271 225,000 177 Manohar Kahaniyan (m) 659 100,000 152 Outlook (w) 524 261,000 498 The Week (w) 295 144,000 488 Business Business Today (f) 284 238,080 838 Business India (f) 221 135,000 611 Business World (w) 165 204,000 1,236 Sport Cricket Samrat (m) 63 1,201 150,000 125 Diamond Cricket Today (Eng) (m) 55 336 100,000 298 The Sportstar (w) 214 100,000 467 Competition Competition Success Review (m) 196 746 125,000 168 General Knowledge Today (m) 85 990 135,000 136 Pratiyogita Darpan (m) 1,651 140,000 85 Competition Refresher (m) 320 72,000 225 Children Balhans (f) 58 306 50,000 163 Nandan (m) 633 60,000 95 Champak (Hin) (f) 595 70,000 118 Nanhey Samrat (m) 347 50,000 144 Source: IRS 2009 R1 & Audit Bureau Of Circulation Average CPT (Colour): INR 212.1 85 Full page B/W INR 80,000 125,000 280,000 170,000 100,000 70,000 100,000 140,000 110,000 65,000 510,000 190,000 225,000 100,000 261,000 144,000 238,080 135,000 204,000 150,000 100,000 100,000 125,000 135,000 140,000 72,000 50,000 60,000 70,000 50,000 INDIA: MAGAZINES Top ten magazine advertisers (2008) Advertiser Hewlett Packard Pantaloons Retail Nokia Samsung Seagram L'Oréal Honda Siel ITC Raymond Hindustan Lever Top ten magazine product categories (2008) Magazine expenditure INR (mill) 106.1 101.8 86.1 81.2 80.2 72.6 70.1 69.9 65.7 58.7 Source: AC Nielsen & IMRB Magazine expenditure Category INR (mill) Independent retailers 286.1 Corporate/brand image 269.5 Readymade garments 233.8 Watches 215.7 Auto 202.8 Liquor 169.4 Educational institutions 168.2 Branded jewellery 153.1 Jewellery 149.4 Banking 144.2 Source: AC Nielsen & IMRB Top ten magazine owners (2008) Magazine revenue Owner INR (mill) Living Media 1,795.4 ABP 581.3 Hathway Investments 482.4 Bennett Coleman & Co 434.7 The Malayala Manorama Co 296.5 Chitralekha Group 212.9 Delhi Press Patra Prakashan 186.4 Jet Airways 183.5 Magna Publishing 152.6 VJM Media 132.3 Source: AC Nielsen & IMRB 86 INDIA: RADIO RADIO Number of radio households: 164,448,000 (72.9%) Source: IRS 2009 R 1 Number of commercial radio stations: 280 Source: I&B Ministry Average daily listening minutes per adult: 81 Source: IRS 2009 R 1 Costs/audiences Station National All India Radio AIR Akashvani - Local Vividh Bharati AIR Yuba Vani Akashwani FM Gold Akashwani Rainbow Other Air FM Main Regional Radio City FM Radio Mirchi FM Red FM Go FM/ Radio One Amar FM Power FM Suryan FM Vishakha FM Big Fm HIT 95 FM HT Fever Radio Indigo Type Peak time Peak rate (30 sec) (INR) Peak adult 30 sec peak audience adult CPT (000s) (INR) general general general general general general general 2100-2300 0800-0900 0700-0800 0700-0800 2100-2300 1800-2300 1300-1600 2,200 2,200 5,500 1,600 900 1,000 1,400 7,019 3,604 15,570 343 4,781 5,541 4,633 0.31 0.61 0.35 4.66 0.19 0.18 0.30 music music music music music music music music music music music music 0700-1100 0700-1100 0700-1100 0700-1100 2100-2300 1300-1600 1300-1600 1300-1600 0700-1100 0700-1100 0700-1100 1300-1600 6,000 14,000 6,500 2,000 500 500 2,700 1,000 12,000 700 700 1,200 11,271 20,699 5,549 1,375 1,384 974 5,157 565 7,467 87 436 42 0.53 0.68 1.17 1.46 0.36 0.51 0.52 1.77 1.61 8.05 1.61 29 Source: ZenithOptimedia Average CPT (all commercial stations): INR 2.81 87 INDIA: RADIO Top ten radio advertisers (2008) Top ten radio product categories (2008) Radio expenditure Advertiser INR (mill) Tata Teleservices 384.7 Star TV Network 368.9 Pantaloons Retail 344.7 Hindustan Lever 278.6 Zee TV Network 269.5 Reliance Communications 256.5 Sony Network 255.5 Maruti Udyog 248.6 Bharti Airtel 214.6 NDTV Network 214.5 Radio expenditure Category INR (mill) TV channels 1,777.6 Mobile phone services 1,339.1 Independent retailers 1,317.9 Property 1,142.4 Social ads 900.5 Publications/books 503.2 Auto 484.4 Life insurance 469.0 General insurance 407.2 Jewellery 377.0 Source: AC Nielsen & IMRB Source: AC Nielsen & IMRB Top ten radio owners (2008) Owner Radio Mirchi Red FM Radio One Radio City Big FM My FM Ht Fever Hit Radio Indigo Friends Radio revenue INR (mill) 8,758.1 2,952.0 1,997.4 1,286.2 1,155.2 392.9 391.4 351.1 239.1 203.1 Source: AC Nielsen & IMRB 88 INDIA: OUTDOOR OUTDOOR Number of outdoor sites: 38,000* * Mumbai only Type, size and cost of sites Type/size of display 30x20 40x20 50x20 60x20 Cost per panel per month INR (mill) 0.2-0.4 0.4-0.8 0.7-1.0 0.8-1.2 Source: ZenithOptimedia estimates, Navia-SMG Top ten outdoor advertisers (2008) Advertiser Airtel Hutch/Vodafone Aircel Reliance Group ICICI Group Idea Cellular Zee TV Star TV Sony 9X INX network Outdoor expenditure INR (mill) 1,100 1,000 750 750 700 600 400 350 300 250 Source: ZenithOptimedia estimates, Navia-SMG 89 INDIA: OUTDOOR Top outdoor product categories (2008) Outdoor expenditure INR (mill) 3,500 1,500 1,100 700 850 600 500 800 150 Category Mobile communications Banking Channels Mobile handsets Insurance Four-wheelers Two-wheelers Mutual funds Soft drinks Source: ZenithOptimedia estimates, Navia-SMG Top ten outdoor contractors (2008) Contractor Selvel Vantage Pioneer Times OOH Selvel Publicity Zenith Outdoors Bright Outdoors Roshan Publicity Prakash Arts Chitra Publicity Source: ZenithOptimedia estimates, Navia-SMG 90 INDIA: CINEMA CINEMA Number of cinema screens: 15,000 Source: ZenithOptimedia estimates, Navia-SMG Average cost of a 60 sec. spot per screen per week: INR 1,150 Source: ZenithOptimedia estimates, Navia-SMG Number of screens used in typical national campaign: 250-300 Source: ZenithOptimedia estimates, Navia-SMG Trend in admissions 2002 2003 2004 2005 2006 2007 Admissions (mill) 3,200 3,420 3,591 4,200 4,500 5,000 Source: ZenithOptimedia estimates, Navia-SMG Cinema audience profile Age 16-24 25-34 35-49 50+ Sex Male Female % 30 45 20 5 % 75 25 Source: ZenithOptimedia estimates, Navia-SMG Top films (2008) Film Race Jodhaa Akbar Jaane Tu… Ya Jaane Na Sarkar Raj Kismat Konnection Jannat Gross takings INR (mill) 4,700 4,500 2,900 2,800 1,600 1,300 Source: ZenithOptimedia estimates, Navia-SMG 91 INDIA: CINEMA Top cinema advertisers (2008) Advertiser Airtel Reliance Nokia Samsung HP Maruti Cinema expenditure INR (mill) 60 35 30 28 25 24 Source: Industry estimates and ZenithOptimedia/Navia-SMG Top cinema product categories (2008) Category Telecom Liqour Durables Cinema expenditure INR (mill) 50 50 40 Source: ZenithOptimedia estimates, Navia-SMG Top cinema owners (2008) Owner INOX PVR Adlabs Shringar Cinemax FUN Wave DT Cinema revenue INR (mill) 2,500 2,000 1,500 900 700 600 400 350 Source: ZenithOptimedia estimates, Navia-SMG Top cinema sales houses (2008) Sales house Interactive Salvos Dimples Orienta Cinema revenue INR (mill) 250 200 190 225 Source: ZenithOptimedia estimates, Navia-SMG 92 INDIA: INTERNET INTERNET Homes with internet connection: 16,000,000 (0.1%) Adult internet users: 55,000,000 (0.1%) Adult internet users with home broadband: 7,000,000 Typical monthly cost of brodband internet access: INR 1,499 Cost of display ads Top ten search keywords Typical cost per thousand Type INR Banners 80 Page takeovers 250 Streaming video 120 Keyword orkut gmail yahoo google youtube yahoomail indian railways rediff cricket katrina kaif Source: Market Intelligence Source: Google Zeitgeist 2008 Internet user profile Age 15-24 25-34 35-54 55+ Sex Male Female % 41 36 22 2 % 76 24 Source: Comscore 93 INDIA: INTERNET Top ten internet sites (2009) Site Google Yahoo Rediff Facebook Bharatstudent In Orkut Sify Moneycontrol Yarta Top search engines (2009) Unique visitors per month (mill) 23 22 9 8 4 4 4 2 2 2 Search engine Google Yahoo MSN Source: ZenithOptimedia Source: Comscore Top ten internet advertisers (2008) Top internet product categories (2008) Advertiser Monster Nokia TBS Citibank Intel Makemytrip Pepsi Yatra Naukri HP Category Online publishers Travel BFSI Telecom Auto Education FMCG Consumer durables Source: ZenithOptimedia Source: ZenithOptimedia 94 INDIA: MEDIA REACH/OVERALL MEDIA REACH % reach by medium (adults) Conventional television Newspapers Magazines Radio Cinema Internet Daily 43.6 38.2 11.8 14.1 0.7 Weekly 53.0 38.2 11.8 19.7 0.4 1.4 Monthly 55.1 38.2 11.8 20.9 3.3 1.9 Source: IRS 2009 R 1 OVERALL Top ten overall advertisers (2008) Top ten overall product categories (2008) Media expenditure Advertiser INR (mill) Hindustan Lever 34,536 Reckitt Benckiser 15,160 Bharti Airtel 11,225 ITC 9,262 Colgate Palmolive 8,077 Johnson & Johnson 7,242 Procter & Gamble 7,038 Vodafone 6,970 Pepsi Co 6,735 Coca-Cola 6,612 Media expenditure Category INR (mill) Mobile phone services 32,993 Social ads 27,497 Educational institutions 27,414 Auto 25,651 Corporate/brand image 24,258 Independent retailers 19,984 Property 19,870 Toilet soaps 18,028 Shampoo 15,375 Mobile phones 12,264 Source: AC Nielsen & IMRB Source: AC Nielsen & IMRB Top ten media owners (2008) Owner Bennett Coleman & Co Star TV Network Zee Network SET India Network The Hindustan Times Network 18 NDTV Network INX Network Dainik Bhaskar Group Jagran Prakashan Media revenue INR (mill) 100,975 100,113 46,023 36,268 30,047 29,582 29,498 24,814 23,690 21,251 Source: AC Nielsen & IMRB 95 INDONESIA: ECONOMIC DATA INDONESIA ECONOMIC DATA Main economic indicators 2001-2008 2001 2002 1 US$ = 9,699.0 Rp at 2008 rate 2003 2004 2005 2006 2007 2008 2,296 14.0 3,357 7.3 2,774 20.8 3,674 9.5 3,339 20.4 3,909 6.4 3,949 18.3 4,349 11.3 4,954 25.4 4,954 13.9 Gross Domestic Product (Rupiah trillion) at current prices % change at 2008 prices % change 1,684 21.2 3,121 8.7 1,822 8.2 3,018 -3.3 2,014 10.5 3,128 3.6 Gross Domestic Product per capita (Rupiah million) at current prices at 2008 prices 7.8 14.5 8.6 14.3 9.4 14.6 10.6 15.5 12.7 16.8 15.0 17.6 17.6 19.4 21.8 21.8 236.7 346.1 286.0 378.8 344.3 403.0 407.2 448.4 510.8 510.8 Gross Domestic Product (US$ billion) at current prices at 2008 prices 173.7 321.8 187.8 311.2 207.6 322.5 Gross Domestic Product per capita (US$ 000s) at current prices at 2008 prices 0.8 1.5 0.9 1.5 1.0 1.5 1.1 1.6 1.3 1.7 1.6 1.8 1.8 2.0 2.2 2.2 214.6 210.9 213.7 216.4 219.2 222.0 224.7 227.4 60.4 11.8 64.4 6.7 68.4 6.2 75.5 10.4 85.4 13.1 90.8 6.3 100.0 10.1 0.44 0.55 0.63 0.60 0.59 0.59 0.56 31.0 23.3 15.9 4.9 17.9 4.2 19.0 11.9 18.9 7.9 Population Millions Consumer Price Index 2008=100 % change 54.0 11.5 Adspend as a % of GDP 0.35 Advertising Expenditure Growth (%) at current prices at 2008 prices 24.7 11.8 35.2 20.9 38.2 29.5 Source: IFS, ZenithOptimedia 96 INDONESIA: ADVERTISING EXPENDITURE ADVERTISING EXPENDITURE Advertising expenditure in Rupiah billion at current prices 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 Total 2,376 3,423 4,730 5,897 7,973 11,017 14,429 16,713 19,704 23,440 27,864 Newspapers 669 991 1,278 1,728 2,335 2,976 3,999 4,637 5,715 7,473 9,661 Magazines 134 136 290 405 506 630 768 848 873 959 1,175 TV 1,217 1,897 2,713 3,331 4,612 6,442 8,508 9,786 11,355 12,699 14,488 Radio 95 131 180 230 289 344 428 547 595 851 936 Cinema Outdoor Internet 0 261 0 269 0 269 0 202 0 232 0 625 0 725 11 884 12 1,150 4.1 16 1,437 6.4 16 1,581 7.7 Advertising expenditure in Rupiah billion at constant 2008 prices 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 Total 6,137 7,336 9,773 10,927 13,210 17,113 21,097 22,134 23,065 25,814 27,864 Newspapers 1,728 2,123 2,641 3,203 3,868 4,622 5,847 6,141 6,690 8,230 9,661 Magazines 345 291 599 751 838 979 1,123 1,123 1,022 1,056 1,175 TV 3,143 4,065 5,605 6,173 7,641 10,006 12,440 12,960 13,292 13,985 14,488 Radio 246 281 372 427 479 534 626 724 696 937 936 Cinema Outdoor Internet 0 674 0 577 0 556 0 374 0 384 0 971 0 1,060 15 1,171 14 1,346 4.8 17 1,583 7.0 16 1,581 7.7 Source: 1998-2008 AC Nielsen (newspapers, magazines, television, radio), ZenithOptimedia estimates (other media) Notes: 1. Excludes agency commission 2. After discounts, estimated at the following levels: 30% for newspapers, magazines and radio; 45% for television; 20% for cinema and internet; no discounts for outdoor. 3. Includes classified advertising 4. Excludes production costs 5. Internet includes display, classified and search Main advertising restrictions Tobacco: Can only advertise between 2130 and 0600. Ads should not show children, cigarette packs or smoking scenes, and must include health warnings. Alcohol: Banned. Pharmaceutical: Ads must be cleared by the Health Department and Censor Board. Children's: Ads must be cleared by the Health Department and Censor Board. 97 INDONESIA: POPULATION POPULATION Land area (km²) Capital city Language Currency 1,826,440 Jakarta Bahasa Indonesia Rupiah (Rp) Source: CIA Factbook 2008 Population by age 14-15 16-24 25-34 35-44 45-54 55-64 65+ Total Male (000s) 3,632 17,452 17,934 12,270 12,249 6,309 1,629 71,475 Female (000s) 4,218 18,015 17,598 13,289 12,368 5,678 774 71,940 Total (000s) 7,850 35,467 35,532 25,559 24,617 11,987 2,403 143,415 Source: PT Roy Morgan Research, Jakarta 2009 Population by status AB C1 C2 D E cannot say Total Male (000s) 7,228 9,804 22,431 16,501 15,152 358 71,474 Female (000s) 7,106 9,563 21,407 16,291 17,225 348 71,940 Total (000s) 14,334 19,367 43,838 32,792 32,377 706 143,414 Source: PT Roy Morgan Research, Jakarta 2009 Definition of adult status AB = household expenditure above Rp 1.75m per month C1 = household expenditure between Rp 1.25m - Rp 1.75m per month C2 = household expenditure between Rp 0.9m - Rp 1.25m per month D = household expenditure between Rp 0.6m - Rp 0.9m per month E = household expenditure below Rp 0.6m per month 98 INDONESIA: TELEVISION TELEVISION Total population 14+: 143,415,000 Total population 14+ with access to TV: 138,502,000 (96.6%) Television homes with: Colour Plasma or LCD Screen Television VCR VCD Player DVD Player DVD Recorder Personal CD/Cassette/Radio (eg. Walkman) Minidisc Player MP3 Player iPod Portable combined CD/Cassette/Radio Surround Sound System Other Audio/Stereo System (eg. CD, turntable, etc.) Digital Radio Electrical Musical Instrument (eg. guitar, keyboard) Video Tape Camera Digital Video Camera A Camera valued over Rp 1 mn - film camera A Camera valued over Rp 1 mn - digital camera Cable (connection) - total Satellite dish (DTH) - total Source: PT Roy Morgan Research, Jakarta, Indonesia 2009 No TV licence fee Average minutes viewed per day per adult: 35 Average pay-TV subscription cost Cable (analogue) Cable (digital) DTH (analogue) DTH (digital) Average monthly subscription IDR 200,000 200,000 200,000 200,000 Source: PT Roy Morgan Research, Jakarta, Indonesia 2009 99 90.3% 2.8% 1.2% 59.6% 20.4% 1.2% 12.8% 0.5% 5.3% 1.9% 48.1% 6.0% 7.6% 1.7% 0.6% 0.3% 1.1% 1.9% 3.5% 0.4% 9.0% INDONESIA: TELEVISION Main channels Channel Commercial RCTI SCTV IVM TPI TRANS TV Trans 7 METRO TV One GTV ANTV TVRI Kabelvision Indovision Technical Daily penetration hours of (%) transmission Ad mins per week 74 79 79 71 70 62 66 58 67 58 75 70 80 24 24 24 24 24 24 24 24 24 24 22 24 24 2,308 2,388 1,646 2,023 2,287 2,191 1,056 1,525 2,015 1,491 373 - Peak time 1800-2200 1800-2200 1800-2200 1800-2200 1800-2200 1800-2200 1800-2200 1800-2200 1800-2200 1800-2200 1800-2200 1800-2200 1800-2200 Peak rate 30 sec IDR 20,000,000 21,500,000 20,000,000 20,000,000 21,500,000 16,000,000 14,000,000 20,000,000 15,000,000 18,000,000 1,500,000 350,000 350,000 Peak adult audience (000s) 1,427 1,728 1,265 791 1,177 389 164 338 347 400 76 - Source: AC Nielsen Cost/audience Channel RCTI SCTV IVM TPI TRANS TV Trans 7 METRO TV One GTV ANTV TVRI Firstmedia Indovision 30 sec peak adult CPT IDR 14,015 12,442 15,810 25,284 18,267 41,131 85,366 59,172 43,228 45,000 19,737 - Source: ZenithOptimedia Average CPT (all commercial channels): IDR 23,229 100 INDONESIA: TELEVISION Share of viewing & ad revenue Channel Commercial RCTI SCTV IVM TPI TRANS TV Trans 7 METRO TV One GTV ANTV TVRI Share of viewing (%) 2008 Adults Individuals 15.8 18.4 15.6 10.2 13.3 5.9 1.7 3.8 5.5 5.5 0.8 15.8 18.8 15.5 9.9 14.0 5.9 1.9 4.2 4.8 5.3 0.8 Source: Nielsen Arianna 2008, AdQuest 2008 Top ten television programmes (2008) Programme Termehek - mehek Sps Trans 7uara Liga Djarum : PSMS VS SRIWIJAYA (L) Tinju Dunia (Live) Kukubima Ener-G! World Boxing (L) Bank BRI Thomas & Uber Cup M Supermama AFF SC : Thailand Vs Indonesia (L) AFF SC : Indonesia Vs Thailand (L) Happy Family Me VS Mom Sps 7uara AFF SC : Indonesia Vs Singapore Channel TRANS TV ANTV RCTI RCTI TRANS TV IVM RCTI RCTI TRANS TV RCTI Source: Nielsen Arianna 2008 101 Adult TVR 10.2 9.0 8.8 8.7 8.6 8.6 8.5 8.4 8.3 8.2 Ad revenue 2008 IDR (mill) 3,631,841 3,776,273 2,390,536 2,997,112 3,274,485 2,521,577 1,207,229 1,381,453 2,590,101 1,810,057 - INDONESIA: TELEVISION Top ten television advertisers (2008) Advertiser Unilever Wings Indofood Danone Djarum Indosat Telkomsel Excelcomindo Coca-Cola Procter & Gamble Top ten television product categories (2008) TV expenditure IDR (mill) 3,799,214 845,397 727,301 543,115 444,927 432,522 413,935 396,005 379,077 379,022 TV expenditure Category IDR (mill) Communication equipment/services 2,836,675 Hair care 1,352,178 Phonelines 1,242,251 Clove cigarettes 1,210,079 Facial care 1,051,313 Laundry detergents/fabric softeners 912,475 Governmental & political orgs. 872,841 Snacks/biscuits/cakes 809,926 Health drinks 654,226 Motorcycles/scooters/bikes 643,755 Source: AdQuest 2008 Source: AdQuest 2008 Top ten television owners (2008) Top ten television sales houses (2008) Owner Media Nusantara Citra Para Group Surya Citra Media Bakrie Group Indosiar Group Media Group Mahaka Group Government Space Toon Jawa Pos Group Source: AdQuest 2008 TV revenue IDR (mill) 9,219,054 5,796,062 3,885,922 3,352,456 2,390,536 1,207,229 197,921 112,709 63,096 49,879 Sales house Surya Citra Televisi Rajawali Citra Televisi Televisi Transformasi Televisi Pendidikan Global TV Trans 7 Indosiar Visual Mandiri Cakrawala Andalas Televisi TV One Metro TV Source: AdQuest 2008 102 TV revenue IDR (mill) 3,776,273 3,631,841 3,274,485 2,997,112 2,590,101 2,521,577 2,390,536 1,810,057 1,381,453 1,207,229 INDONESIA: NEWSPAPERS NEWSPAPERS Newspapers Title Dailies Rakyat Merdeka Padang Ekspres Pos Kota Kompas Jawa Pos Media Indonesia Lampu Hijau Pikiran Rakyat Republika Memorandum Suara Merdeka Berita Kota Kedaulatan Rakyat Surya Koran Tempo Waspada Pos Metro Medan Warta Kota Bali Pos Bisnis Indonesia Fajar Sumut Pos Analisa Palembang Pos Sumatera Ekspres Jakarta Post Radar Bogor Wawasan Radar Tangerang Indo Pos Circulation (000s) Adult readership (000s) 700 641 600 519 450 315 275 205 180 180 161 155 150 146 110 106 93 91 89 85 80 80 75 75 67 55 45 31 30 13 813 1,465 2,049 318 579 608 201 279 242 194 186 214 860 257 116 218 131 394 37 47 46 Source: Roy Morgan Q408 Average CPT (B/W): IDR 222.1 103 Full page Adult CPT B/W B/W IDR (000s) IDR (000s) 94,500 68,040 82,080 234,360 236,250 51,200 37,800 129,600 124,740 68,040 155,520 90,720 73,440 92,750 82,950 38,880 24,570 77,760 172,800 138,240 86,940 18,900 43,740 65,205 94,500 34,500 90,720 56,700 68,040 85,050 101.0 160.0 115.3 118.9 223.8 255.8 451.3 263.2 383.3 427.6 209.0 114.8 90.4 672.4 749.5 200.6 721.4 230.3 1,532.4 1,447.7 1,848.9 Full page Colour IDR (000s) 124,740 102,060 108,000 370,440 345,870 224,910 56,700 194,400 181,440 98,280 204,120 116,640 140,400 115,010 145,950 108,000 56,700 103,680 250,560 207,360 139,860 56,700 131,220 103,950 170,100 170,100 151,200 94,500 94,500 113,400 INDONESIA: NEWSPAPERS Top ten newspaper advertisers (2008) Top ten newspaper product categories (2008) Newspaper expenditure Advertiser IDR (mill) Indomobil Group 394,823 Astra Honda 355,802 Yamaha 271,624 Telkomsel 253,086 Indosat 196,671 Calon Pemerintah Daerah 179,994 Kramayudha Tiga Berlian 122,319 Nokia 121,098 Telkom 116,360 LG 113,818 Newspaper expenditure Category IDR (mill) Communication equipment/services 1,386,144 Governmental & political orgs. 1,307,963 Motorcycles/scooters/bikes 979,854 Corporate ads & social services 966,066 Real estate 714,757 Banking/finance 648,572 Media/advertising 582,827 Hotels/bars/restaurants 545,345 Formal education 535,449 Private vehicles 454,068 Source: AdQuest 2008 Source: AdQuest 2008 Top ten newspaper owners (2008) Top ten newspaper sales houses (2008) Newspaper revenue Owner IDR (mill) Jawa Pos Group 5,715,822 Kompas Group 4,174,745 Media Group 564,620 Globe Media Group 531,007 Media Nusantara Citra 398,215 Bisnis Indonesia 319,789 Bali Post 316,764 Pikiran Rakyat 299,875 Singgalang 253,912 Mahaka Group 211,404 Sales house Kompas Jawa Pos Sumatera Ekspres Media Indonesia Manado Post Jambi Independent Jambi Ekspres Seputar Indonesia Kaltim Post Sriwijaya Post Source: AdQuest 2008 Source: AdQuest 2008 104 Newspaper revenue IDR (mill) 1,909,641 862,122 445,032 403,499 378,313 377,260 370,502 369,551 351,856 343,344 INDONESIA: MAGAZINES MAGAZINES Magazines & Tabloids w=weekly m=monthly bm=bimonthly Adult Full page Adult CPT Full page 2w=twice weekly Circulation readership Colour Colour B/W Title (000s) (000s) IDR (000s) IDR (000s) IDR (000s) Automotive Motorplus (m) 236 321 42,750 133.2 Otomotif (w) 184 196 54,150 276.3 38,000 Family Ayahbunda (m) 70 20,500 Gadgets Pulsa (bm) 150 810 76,000 93.8 Selular (m) 58 270 20,000 74.1 General interest Tabloid Rumah (bm) 220 19,500 14,000 Intisari (m) 120 12,500 Kids Bobo (w) 207 17,000 Nakita (w) 187 50,350 Sabili (m) 100 120 550 4.6 Ummi (m) 80 86 5,000 58.1 News Tempo (w) 120 165 48,000 290.9 Sport Bola (bm) 515 1,768 57,000 32.2 51,300 Tabloid Soccer (w) 328 368 23,000 62.5 Gema Olahraga (d) 125 202 47,500 235.1 Supernatural Misteri (2w) 85 124 2,520 20.3 Teens Aneka Yess! (bm) 180 406 22,000 54.2 Cosmo Girl (m) 95 18,800 15,000 Gadis (every 10 days) 80 368 22,000 59.8 Kawanku (w) 57 178 14,000 78.7 Women's Nova (w) 626 1,237 90,250 73.0 Tabloid Bintang Indonesia (w) 497 62,700 36,100 Cek & Ricek (w) 450 51,300 Nyata (w) 415 598 73,400 122.7 Wanita Indonesia (w) 385 72,200 36,100 Tabloid Gaul (w) 200 1,016 49,400 48.6 Kartini (2w) 165 307 23,800 77.5 Cosmopolitan (m) 142 29,000 Femina (w) 135 291 32,000 110.0 Dewi (m) 65 31,000 Source: ZenithOptimedia Average CPT (Colour): IDR 79.6 105 INDONESIA: MAGAZINES Top ten magazine advertisers (2008) Advertiser Unilever Telkomsel Indomobil Group Indosat Gramedia Group Nestlé Kalbe Farma L'Oréal Astra Honda Indofood Magazine expenditure IDR (mill) 104,743 27,177 23,574 21,195 18,206 17,123 15,894 15,536 15,270 14,540 Top ten magazine product categories (2008) Magazine expenditure Category IDR (mill) Communication equipment/services 148,314 Media/advertising 120,293 Corporate ads & social services 98,934 Banking/finance 57,916 Haircare 54,565 Facial care 49,136 Computer hardware/equipment 43,017 Medicine 42,585 Private vehicles 42,349 Vitamins/supplements 35,646 Source: AdQuest 2008 Source: AdQuest 2008 Top ten magazine owners (2008) Top ten magazine sales houses (2008) Owner Kompas Group Femina Group Mra Tempo Jawa Pos Group Bintang Group Media Nusantara Citra Globe Media Group Gatra Kartini Source: AdQuest 2008 Magazine revenue IDR (mill) 442,288 281,251 126,771 126,214 68,779 56,358 47,341 39,937 37,467 32,981 Sales house Nova Tempo Femina Nyata Cosmopolitan Bola Otomotif Gatra Bintang Indonesia Dewi Source: AdQuest 2008 106 Magazine revenue IDR (mill) 124,143 113,013 93,558 54,713 49,428 47,735 38,432 35,217 33,238 33,227 INDONESIA: RADIO RADIO Number of commercial radio stations: 1,022 Source: PRSSNI (Indonesia Private Radio Broadcasting Assocation) Costs/audiences Station Type National RRI pro 2 music Main regional Jakarta Prambors youth Mustang youth Traxx youth ARH news Female women Trijaya news Kiss music Sonora news/talk Bens music Elshinta news/talk Elgangga music Hard Rock music I Radio music Bandung MGT music Dahlia local music Cosmo local music Ardan youth Oz youth 99ers youth KLCBS music Semarang Suara Semarang local music Gajahmada music RCT youth Imelda youth Surabaya Suara Surabaya news Mercuri news Suara Giri local music Wijaya local music EBS youth Istara youth Peak time Peak rate (30 sec) IDR 0600-1000/1600-2000 - 66 - 0600-1000/1600-2000 0600-1000/1600-2000 0600-1000/1600-2000 0600-1000/1600-2000 0600-1000/1600-2000 0600-1000/1600-2000 0600-1000/1600-2000 0600-1000/1600-2000 0600-1000/1600-2000 0600-1000/1600-2000 0600-1000/1600-2000 0600-1000/1600-2000 0600-1000/1600-2000 385,000 375,000 210,000 175,000 385,000 700,000 365,000 500,000 - 46 52 17 557 92 724 149 107 36 996 8,369.6 7,211.5 22,647.1 655.3 5,434.8 - 0600-1000/1600-2000 0600-1000/1600-2000 0600-1000/1600-2000 0600-1000/1600-2000 0600-1000/1600-2000 0600-1000/1600-2000 0600-1000/1600-2000 245,000 200,000 110,000 325,000 300,000 325,000 210,000 233 60 397 83 31 - 858.4 1,833.3 818.6 3,614.5 10,483.9 - 0600-1000/1600-2000 0600-1000/1600-2000 0600-1000/1600-2000 0600-1000/1600-2000 160,000 500,000 300,000 410,000 33 207 184 88 4,848.5 2,415.5 1,630.4 4,659.1 0600-1000/1600-2000 0600-1000/1600-2000 0600-1000/1600-2000 0600-1000/1600-2000 0600-1000/1600-2000 0600-1000/1600-2000 640,000 325,000 370,000 350,000 430,000 350,000 429 438 116 46 862.5 799.1 3,706.9 7,608.7 107 Peak adult 30 sec peak audience adult CPT PT (000s) IDR INDONESIA: RADIO Costs/audiences cont. Station Type Peak time Peak rate (30 sec) IDR Medan KIS Kardopa Most youth music music 0600-1000/1600-2000 0600-1000/1600-2000 0600-1000/1600-2000 240,000 300,000 300,000 23 - 13,043.5 - - 0600-1000/1600-2000 0600-1000/1600-2000 0600-1000/1600-2000 0600-1000/1600-2000 0600-1000/1600-2000 0600-1000/1600-2000 0600-1000/1600-2000 0600-1000/1600-2000 0600-1000/1600-2000 0600-1000/1600-2000 0600-1000/1600-2000 0600-1000/1600-2000 0600-1000/1600-2000 0600-1000/1600-2000 0600-1000/1600-2000 0600-1000/1600-2000 0600-1000/1600-2000 0600-1000/1600-2000 0600-1000/1600-2000 0600-1000/1600-2000 0600-1000/1600-2000 0600-1000/1600-2000 0600-1000/1600-2000 0600-1000/1600-2000 0600-1000/1600-2000 0600-1000/1600-2000 0600-1000/1600-2000 0600-1000/1600-2000 0600-1000/1600-2000 0600-1000/1600-2000 0600-1000/1600-2000 0600-1000/1600-2000 0600-1000/1600-2000 0600-1000/1600-2000 0600-1000/1600-2000 0600-1000/1600-2000 0600-1000/1600-2000 0600-1000/1600-2000 0600-1000/1600-2000 0600-1000/1600-2000 - 148 121 33 36 69 75 30 33 101 108 30 62 12 38 73 52 187 47 18 19 121 451 24 57 65 472 29 31 157 49 1,384 863 69 115 81 55 59 26 36 44 - Gamasi Gema Merdeka Gita FM Global IBC Idola Kamajaya Karisma Kayumanis KDS 8 Kencana Kisi Kosa Kosmo Lanugraha Lesmana M FM MQ FM MTB Makobu Media Megaswara Menara Merdeka Momea Muara Musi Paramuda Pesona Pioneer Pop Rama Rasika Sahara Sikamoni Smphoni Solo Radio Star Suzana Tidar Sakti Peak adult 30 sec peak audience adult CPT PT (000s) IDR Source: Roy Morgan Q4 2008 & Ratecard Average CPT (all commercial stations): IDR 2,056.2 108 INDONESIA: RADIO Top ten radio advertisers (2008) Top ten radio product categories (2008) Radio expenditure Advertiser IDR (mill) Tempo Scan Pacific 11,606 Supra Ferbindo Farma 7,083 Santos Jaya Abadi 6,182 Telkomsel 3,622 Unilever 3,596 Wings 2,727 Konimex 2,636 Telkom 2,608 Kalbe Farma 2,375 Indosat 2,201 Radio expenditure Category IDR (mill) Painkillers 22,341 Communication equipment/services 17,612 Coffee/tea 9,581 Vitamins/supplements 7,931 Health drinks 7,562 Banking/finance 4,783 Clove cigarettes 4,104 Formal education 3,350 Media/advertising 3,183 Traditional medicine 3,129 Source: AdQuest 2008 Source: AdQuest 2008 Top ten radio sales houses (2008) Sales house Ardan 105.9 FM Dahlia 101.5 FM Rase 102.3 FM Aquani 104 FM Jusyan Media 92.7 FM Best 102.5 FM Rugeri 1242 Am Citra 99.4 FM Martha 101.3 FM Reks 103.7 FM Radio revenue IDR (mill) 24,774 22,159 10,242 8,423 7,211 6,039 5,659 5,429 5,233 5,175 Source: AdQuest 2008 109 INDONESIA: CINEMA CINEMA Number of cinema screens: 417 Source: Blitz Megaplex, Cinema 21, 2008 Average cost of a 60 sec. spot per screen per week: IDR 953,040 Source: Blitz Megaplex, Cinema 21, Rate 2008 Cinema audience profile Age 14-19 20-29 30-39 40-49 50-59 60+ Sex Male Female Status A1 A2 B C1 C2 D E % 42.1 44.1 8.6 2.9 2.0 0.3 % 48.1 51.9 % 3.7 9.9 15.6 20.5 34.2 14.3 1.6 Source: Roy Morgan, Q4 08 - urban Top cinema owners (2008) Owner Cinema 21 Blitz Megaplex Cinema revenue IDR (mill) 38,754 5,720 Top ten cinema sales houses (2008) Sales house Mall Kelapa Gading XXI Studio XXI Plaza Senayan XXI Grand Indonesia (Blitz) Pacific Place (Blitz) Mall of Indonesia (Blitz) Pondok Indah Mall XXI Paris Van Java (Blitz) Planet Hollywood XXI Senayan City XXI Source: Blitz Megaplex & Cinema 21, Gross Rate 2008 for screen advertising 110 Cinema revenue IDR (mill) 2,704.8 2,147.3 2,111.4 1,560.0 1,560.0 1,560.0 1,667.0 1,040.0 910.8 883.2 INDONESIA: INTERNET INTERNET Adult internet users: 5,089,000 (3.8%) Typical monthly cost of internet access: IDR 300,000 Cost of display ads Top ten search keywords Rate per month Type IDR (000s) Top frame 140,500 Bottom frame 138,000 Leaderboard 120,000 Full banner - top section 100,000 Medium rectangle 95,000 3:1 rectangle 85,000 Vertical banner 80,000 Skyscraper 78,000 Full banner - centre section 75,000 Half banner - centre section 37,500 Keyword download indonesia friendster video mp3 lagu lowongan yahoo game cerita Source: Google Search, Jan-Dec 2008 Source: www.kompas.com, Homepage rate, 2008 Internet user profile Age 14-19 20-29 30-39 40-49 50-59 60+ Sex Male Female Status A1 A2 B C1 C2 D E Top ten internet sites (2008) % 44.6 37.5 12.8 3.9 1.1 0.1 % 60.1 39.9 % 6.0 14.4 17.7 22.4 22.2 13.2 2.8 Site facebook.com google.co.id yahoo.com google.com blogger.com youtube.com wordpress.com kaskus.com detik.com 4shared.com Source: www.alexa.com, 30 Sep 2009 Source: Roy Morgan, Q4 08 - urban 111 INDONESIA: MEDIA REACH/OVERALL MEDIA REACH % reach by medium (adults) Reach % 28.9 11.3 5.9 98.1 29.5 5.4 5.2 Any newspaper in last 7 days Any tabloid Any magazine Any television in last 7 days Any radio in last 7 days Been to cinema in last 4 weeks Access the internet at least monthly Source: Roy Morgan Q4 08 OVERALL Top ten overall advertisers (2008) Top ten overall product categories (2008) Media expenditure Advertiser IDR (mill) Unilever 3,947,944 Wings 852,791 Indofood 761,165 Telkomsel 697,820 Indosat 652,587 Astra Honda 629,757 Indomobil Group 594,601 Danone 551,294 Excelcomindo 521,598 Yamaha Motor Kencana 497,409 Media expenditure Category IDR (mill) Communication equipment/services 4,389,035 Governmental & political orgs. 2,205,224 Corporate ads & social services 1,666,902 Motorcycles/scooters/bikes 1,652,869 Hair care 1,426,474 Clove cigarettes 1,389,015 Phonelines 1,327,008 Skin care 1,122,116 Banking/finance 1,112,235 Media/advertising 1,070,107 Source: AdQuest 2008 Source: AdQuest 2008 Top ten media owners (2008) Top ten sales houses (2008) Owner Media Nusantara Citra Jawa Pos Group Para Group Kompas Group Surya Citra Media Bakrie Group Indosiar Group Media Group Globe Media Group Mahaka Group Source: AdQuest 2008 Media revenue IDR (mill) 9,664,611 5,834,479 5,796,062 4,617,032 3,885,922 3,352,456 2,390,536 1,771,848 570,944 409,325 Sales house Surya Citra Televisi Rajawali Citra Televisi Televisi Transformasi Televisi Pendidikan Global TV Trans 7 Indosiar Visual Mandiri Kompas Cakrawala Andalas Televisi TV One Source: AdQuest 2008 112 Media revenue IDR (mill) 3,776,273 3,631,841 3,274,485 2,997,112 2,590,101 2,521,577 2,390,536 1,909,641 1,810,057 1,381,453 JAPAN: ECONOMIC DATA JAPAN ECONOMIC DATA Main economic indicators 2001-2008 2001 2002 1 US$ = 103.36 JPY at 2008 rate 2003 2004 2005 2006 2007 2008 490.3 -0.2 497.1 0.1 498.3 1.6 505.3 1.6 501.7 507.4 515.8 507.4 0.7 1.1 1.7 -1.6 510.3 514.6 523.2 507.4 1.0 0.8 1.7 -3.0 Gross Domestic Product (¥ trillion) at current prices % change at 2008 prices % change 497.7 -1.0 499.2 -0.2 491.3 -1.3 496.8 -0.5 Gross Domestic Product per capita (¥ 000s) at current prices at 2008 prices 3,911 3,923 3,866 3,909 3,853 3,907 3,912 3,967 3,937 3,981 4,049 3,986 4,004 4,037 4,106 3,986 4,821 4,889 4,854 4,909 4,990 4,909 4,937 4,979 5,062 4,909 Gross Domestic Product (US$ billion) at current prices at 2008 prices 4,815 4,830 4,753 4,807 4,744 4,810 Gross Domestic Product per capita (US$ 000s) at current prices at 2008 prices 37.8 38.0 37.4 37.8 37.3 37.8 37.8 38.4 38.1 38.7 38.5 39.1 39.2 39.7 38.6 38.6 127.3 127.1 127.3 127.4 98.9 -0.8 98.6 -0.3 98.6 0.0 98.3 -0.3 98.6 0.3 98.6 100.0 0.0 1.4 0.86 0.86 0.88 0.95 0.95 0.94 0.92 3.9 3.9 8.8 9.1 1.1 0.8 0.7 0.7 -3.9 -5.2 Population Millions 127.5 127.5 127.4 127.3 Consumer Price Index 2008=100 % change 99.7 -0.8 Ad.spend as a % of GDP 0.91 Advertising Expenditure Growth (%) at current prices at 2008 prices -1.5 -0.7 -6.9 -6.2 -0.1 0.2 Source: IFS, ZenithOptimedia 113 JAPAN: ADVERTISING EXPENDITURE ADVERTISING EXPENDITURE Advertising expenditure in ¥ (mill) at current prices 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 Total 4,345,090 4,259,100 4,585,700 4,515,300 4,202,600 4,199,200 4,362,500 4,745,400 4,797,900 4,833,400 4,645,700 Newspapers 1,178,700 1,153,500 1,247,400 1,208,700 1,070,700 1,050,000 1,055,900 1,037,700 998,600 946,200 827,600 Magazines 425,800 418,300 436,900 418,000 405,100 403,500 397,000 484,200 477,700 458,500 407,800 TV 1,950,500 1,912,100 2,079,300 2,068,100 1,935,100 1,948,000 2,043,600 2,041,100 2,016,100 1,998,100 1,909,200 Radio 215,300 204,300 207,100 199,800 183,700 180,700 179,500 177,800 174,400 167,100 154,900 Outdoor 563,400 546,800 556,000 547,200 523,500 498,700 505,100 626,900 648,500 663,200 647,900 Internet 11,390 24,100 59,000 73,500 84,500 118,300 181,400 377,700 482,600 600,300 698,300 Advertising expenditure in ¥ (mill) at constant 2008 prices 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 Total 4,280,210 4,208,128 4,562,772 4,528,955 4,249,580 4,257,909 4,423,492 4,826,224 4,826,224 4,902,378 4,902,378 Newspapers 1,161,100 1,139,695 1,241,163 1,212,355 1,082,669 1,064,680 1,070,662 1,055,374 1,055,374 959,703 959,703 Magazines 419,442 413,294 434,716 419,264 409,629 409,141 402,550 492,447 492,447 465,043 465,043 TV 1,921,375 1,889,216 2,068,904 2,074,354 1,956,732 1,975,235 2,072,171 2,075,864 2,075,864 2,026,615 2,026,615 Radio 212,085 201,855 206,065 200,404 185,754 183,226 182,010 180,828 180,828 169,485 169,485 Outdoor 554,987 540,256 553,220 548,855 529,352 505,672 512,162 637,577 637,577 672,665 672,665 Internet 11,220 23,812 58,705 73,722 85,445 119,954 183,936 384,133 384,133 608,867 608,867 Source: Dentsu Notes: 1. After discounts 2. Includes classified 3. Includes production costs 4. Includes agency commission at an average of 17.5% 5. Magazines include more specialist and local titles from 2005 6. Outdoor includes more types of display from 2005. 7. Internet includes banners, text, mailing service e-mail, direct e-mailing, sponsorship & tie-ups, interstitials, rich media, research, questionnaires, key-word searching and SEM. Includes production costs from 2005. Main advertising restrictions Tobacco: Banned in all media, except newspapers and magazines. Advertising display on vending machines allowed in stores. Alcohol: Industry is self-regulated. Pharmaceutical: Product ads banned for DTC. OTC medicine allowed, except for in children's programmes or magazines. Children's: Industry is self-regulated. Political: Statements of political values are not restricted, except they must end on the day before voting and media owners have the right to refuse them. Campaign ads are not allowed on television and radio, and are restricted in number elsewhere. 114 JAPAN: POPULATION POPULATION 374,744 Tokyo Japanese Yen Land area (km²) Capital city Language Currency Source: CIA World Factbook Population by age 0-15 16-24 25-34 35-44 45-54 55-64 65+ Total Male (000s) 8,775 6,725 8,323 9,154 7,771 9,155 12,259 62,162 Female (000s) 8,348 6,389 8,036 8,983 7,755 9,464 16,430 65,405 Total (000s) 17,123 13,114 16,359 18,137 15,526 18,619 28,689 127,567 Source: Ministry of Internal Affairs and Communications Adult status 1 2 3 Total Male (000s) 11,928 13,048 25,291 50,267 Female (000s) 11,451 12,845 29,787 54,083 Total (000s) 23,379 25,893 55,078 104,350 Source: Ministry of Internal Affairs and Communications Definition of adult status 1 = ages 20-34 2 = ages 35-49 3 = ages 50+ 115 JAPAN: TELEVISION TELEVISION Number of households: 52,877,802 Number of television households: 52,877,802 (100%) Television homes with: Colour DVD PVR/DVR 99.4% 73.1% 51.2% Source: ZenithOptimedia TV licence cost (per year): JPY 14,910 Average pay-TV subscription cost Cable (analogue) Cable (digital) DTH (analogue) DTH (digital) IPTV Average monthly subscription JPY 3,000 4,980 2,100 2,415-3,980 2,835 Source: Dentsu estimate Peak rates Channel Kanto NTV TBS CX EX TX Kansai YTV MBS KTV ABC TVO Peak time Peak rate 15 sec spot JPY 1900-2300 1900-2300 1900-2300 1900-2300 1900-2300 1,050,000 1,050,000 1,050,000 900,000 1900-2300 1900-2300 1900-2300 1900-2300 1900-2300 720,000 720,000 600,000 720,000 518,000 Source: ZenithOptimedia 116 JAPAN: TELEVISION Peak rates cont. Channel BS nittere BS asahi BS-TBS BSjapan Bsfuji Space shower Kids station Movie plus MTV Japan Animax Nikkei CNBC Fox Peak time 1800-2200 1800-2300 1400-1600 2000-2200 1800-2200 - Peak rate 30 sec (JPY) 90,000 80,000 130,000 70,000 110,000 35,000 30,000 30,000 50,000 40,000 30,000 21,000 Source: Estimated by Dentsu satellite media div Top ten television programmes (2008) Programme 59th NHK Kouhaku Utagassen (pt.2) Beijing Olympics Opening Ceremony 59th NHK Kouhaku Utagassen (pt.1) Beijing Olympics 24hour TV 31st/Love Saves the Earth (pt.10) Atsuhime (NHK Taiga drama) 2008 Baseball - Giants v Seibu - 7th match Beijing Olympics 2008 The 85th Tokyo-Hakone Come & Go College Relay Race (pt.2) Change (TV drama - final episode) Source: ZenithOptimedia 117 Channel NHK NHK NHK NHK NTV NHK NTV NTV NTV EX Adult TVR 42.1 37.3 35.7 30.6 30.2 29.2 28.2 28.1 27.5 27.4 JAPAN: TELEVISION Top ten television advertisers (2008) Advertiser KAO Kowa House Food Corporation Alico Japan Suntory Toyota Procter & Gamble Nihon Cyokuhan Kirin Nissan Source: Video Research Top ten television product categories (2008) TV expenditure JPY (tens mill) 21,016 20,884 19,474 15,200 13,794 13,514 12,736 12,048 9,595 9,304 Category Cosmetics/toiletries Food Beverages & cigarettes Information/communications Pharmaceuticals/medical supplies Finance/insurance Auto Hobbies/sport Distribution/retail Transportation/leisure Source: Dentsu Top television owners (2008) TV revenue JPY (tens mill) 347,877 277,759 272,764 220,931 107,520 Owner CX NTV TBS EX TX Source: Dentsu 118 JAPAN: NEWSPAPERS NEWSPAPERS Newspapers Title National dailies Yomiuri Shinbun Asahi Shinbun Mainichi Shinbun Nihon Keizai Shinbun Sankei Shinbun Regional dailies Chunichi Shinbun Hokkaido Shinbun Nishi Nihon Shinbun Local dailies Sizuoka Shinbun Chugoku Shinbun Kobe Shinbun Kyoto Shinbun Nigata Nippo Shinano Mainichi Shinbun Kahoku Shinpo San'yo Shinbun Minaminihon Shinbun Hokkoku Shinbun Kumamoto Nichinichi Shinbun Ehime Shinbun Fukushima Minpo Akita Sakigake To-o Nippo Kitanihon Shinbun Tokushima Shinbun Oita Godo Shinbun Iwate Nippo Miyazaki Nichinichi Shingun Kochi Shinbun Kanagawa Shinbun Yamagata Shinbun Fukui Shinbun Shikoku Shinbun Yamanashi Nichinichi Shinbun Fukushima Min'yu Ryukyu Shinpo Okinawa Times Full page Circulation B/W (000s) JPY (000s) Full page Colour JPY (000s) 10,018 8,031 3,804 3,052 1,846 47,910 39,855 25,920 20,400 13,950 56,450 47,435 32,692 25,300 16,350 2,749 1,176 838 14,100 7,395 5,985 16,650 8,595 7,185 712 699 563 516 491 487 485 467 368 349 348 311 301 254 252 250 250 228 224 218 215 214 210 210 209 208 201 197 191 4,650 3,810 4,050 3,450 3,450 3,390 3,450 3,225 2,730 3,165 2,865 2,685 2,700 2,700 2,880 2,655 2,640 2,730 2,790 2,700 2,460 2,070 2,760 2,415 2,430 2,610 2,250 2,670 2,670 5,520 4,910 5,050 4,550 4,150 4,090 4,250 4,025 3,180 3,865 3,365 3,135 3,050 3,100 3,330 3,205 3,020 3,130 3,240 3,050 2,820 2,870 3,210 2,965 2,760 3,030 2,600 3,040 3,040 119 JAPAN: NEWSPAPERS Newspapers cont. d=daily Title Local dailies cont. Nagasaki Shinbun San'in Chuo Shinpo Gifu Shinbun Nihonkai Shinbun Saga Shinbun Nara Shinbun Ise Shinbun Yamaguchi Shinbun Sports dailies Sports Nippon Shinbun Nikkan Sports Shinbun Hochi Shinbun Trade Nikkan Kogyo Shinbun (d) Nikkei MJ (3/wk) Nikkei Sangyo Shinbun (d) FujiSankei Business i. (d) Full page Circulation B/W (000s) JPY (000s) Full page Colour JPY (000s) 184 183 177 171 141 124 110 88 2,235 2,310 2,490 2,100 2,070 1,643 1,950 1,500 2,585 2,850 2,940 2,550 2,410 1,958 2,350 1,850 1,771 1,760 1,524 7,547 7,479 6,453 9,947 9,829 8,653 422 246 160 160 3,234 3,150 2,625 2,200 4,034 4,250 3,625 2,700 Source: Japan Audit Bureau of Circulations (Circulation Report 2008, Jan-Jun average) Japan Advertising Agencies Association (Newspaper price list 2008 1H), Media Research Center Inc. (2008 1H) Top ten newspaper product categories (2008) Newspaper expenditure Category JPY (tens mill) Transportation/leisure 13,683 Distribution/retail 8,598 Publications 7,990 Classified ads/other 6,417 Food 5,859 Information/communications 5,455 Finance/insurance 4,810 Real estate 4,451 Education, medical service & religion 4,224 Auto 2,921 Source: Dentsu Advertising Expenditure in Japan 120 JAPAN: MAGAZINES MAGAZINES Magazines w=weekly f=fortnightly m=monthly Full page Circulation Colour Title (000s) JPY (000s) General Weekly Bunshun (w) 519 1,850 Weekly Shincho (w) 447 1,700 Friday (w) 391 2,200 Weekly Post (w) 297 2,000 Weekly Gendai (w) 250 1,850 SPA! (w) 111 1,400 Business Nikkei Business (w) 300 2,520 President (f) 201 1,900 Weekly Diamond 121 1,300 Toyo Keizai (w) 93 900 Comics Shonen Jump (w) 2,788 3,000 Shonen Magazine (w) 1,773 2,300 Home interest Kyo no Ryori (m) 659 2,400 ESSE (m) 446 2,400 Orange Page (f) 388 2,500 LEE (m) 275 2,100 Sutekina Okusan (m) 128 2,000 Women's MORE (m) 352 2,500 CanCam (m) 346 2,400 With (m) 332 2,700 Sweet (m) 319 1,300 Weekly Josei Jishin 287 2,400 nonno (f) 259 2,200 anan (w) 253 2,000 JJ (m) 110 2,300 Katei Gaho (m) 108 2,000 Men's Playboy (w) 207 1,850 Men's nonno (m) 175 1,500 Nikkei Trendy (m) 164 1,800 Popeye (m) 73 1,500 Hobbies Nikkei Paso-Com (f) 168 1,460 Car and Driver (f) 160 720 Weekly Ascii 128 750 Car Graphic (m) 80 800 Source: ZenithOptimedia 121 Full page B/W JPY (000s) 1,080 1,000 1,400 1,200 900 1,670 1,260 1,000 650 1,400 900 1,600 1,800 1,300 1,200 1,650 1,200 700 1,000 1,007 450 370 440 JAPAN: MAGAZINES Top ten magazine advertisers (2008) Advertiser Shiseido Toyota Chanel Panasonic KAO Sanyoshokai Richemont Parfums Christian Dior KDDI Kanebo Cosmetics Magazine expenditure JYP (tens mill) 528.2 393.2 388.1 370.9 340.2 289.7 272.9 261.4 243.8 226.3 Source: 2007.1-12 DAS Top ten magazine product categories (2008) Magazine expenditure Category JYP (tens mill) Clothing/fashion 8,024 Cosmetics/toiletries 5,565 Hobbies/sporting goods 2,835 Information/communication 2,595 Transportation/leisure 2,528 Food 2,057 Bevarages & cigarettes 2,046 Auto 2,037 Distribution/retail 1,901 Education, medical service & religion 1,885 Source: Dentsu Advertising Expenditure in Japan 122 JAPAN: RADIO RADIO Number of commercial radio stations: 101 Source: Dentsu Average daily listening minutes per adult: 125 Source: VideoResearch in Tokyo Area Peak rates Station National TBS QRR LFR TOKYO FM J-WAVE Main regional ABC MBS OBC FM Osaka FM802 Type Peak time Peak rate (20 sec) JPY AM AM AM FM FM 0600-1300 0600-1300 0500-1500 0600-1300 0600-1400 100,000 100,000 127,000 100,000 80,000 AM AM AM FM FM 0600-1300 0600-1300 0600-1400 0700-2400 0600-1400 65,000 65,000 65,000 52,000 52,000 Source: ZenithOptimedia Top ten radio product categories (2008) Category Auto Finance/insurance Transportation/leisure Food Pharmaceuticals/medical supplies Distribution/retail Information/communication Food services Government/organizations Real estate Radio expenditure JYP (tens mill) 1,534 1,514 1,429 1,345 1,116 970 895 895 860 837 Source: Dentsu Advertising Expenditure in Japan 123 JAPAN: OUTDOOR OUTDOOR Type, size and cost of sites Type/size of display Roppongi Hills Metro Hat Omotesando Hills Media Ship Mallscape Shibuya 109 Cykinder Jun Fasion-board Running Billboard Bus Taxi Rear Window Sticker Number of sites 1 board (outside) 1 site 1,420 boards, 163 stores 1 board 125 boards 1 bus 500 taxis Source: ZenithOptimedia 124 Cost per panel per month JPY 40,000,000 100,000,000 84,000,000 26,000,000 20,600,000 6,500,000 3,500,000 JAPAN: CINEMA CINEMA Number of cinema screens: 3,359 Source: Motion Picture Producers Association of Japan, Inc. Trend in admissions 2004 2005 2006 2007 2008 Admissions (mill) 170.1 160.5 164.6 163.2 160.5 Gross takings JPY (bill) 210.9 198.2 202.9 198.4 194.8 Source: Motion Picture Producers Association of Japan, Inc. Cinema audience profile Age 16-24 25-34 35-49 50+ Sex Male Female % 20.5 21.4 31.3 26.9 % 46.2 53.8 Source: Video Research (Tokyo area) Top ten films (2008) Film Ponyo on the Cliff by the Sea Boys Over Flowers: Final Indiana Jones and the Kingdom of the Crystal Skull Red Cliff Part1 The Devotion of Suspect X Pokemon the Movie: Diamond & Pearl 2 Aibou the Movie I am Legend 20th Century Boys <Chapter 1> The Magic Hour Source: Motion Picture Producers Association of Japan, Inc. 125 Gross takings JPY (tens mill) 1,550 775 571 505 492 480 444 431 395 392 JAPAN: MEDIA REACH/OVERALL MEDIA REACH % reach by medium (adults) Conventional television Newspapers Magazines Radio Internet Daily 86.8 48.1 11.3 19.3 57.5 Source: MCR2008 (Kanto area) OVERALL Top ten overall advertisers (2008) Advertiser Panasonic Toyota Honda Kao KDDI Itoyokado Suntory NTT-docomo Mitsubishi-Motors Sharp Media expenditure JPY (bill) 90.5 88.2 88.1 55.7 43.0 42.4 42.2 41.1 40.5 40.4 Source: Nikkei Advertisement Research Institute Top ten overall product categories (2008) Category Food Cosmetics/toiletries Transportation/leisure Beverages & cigarettes Information/communication Finance/insurance Distribution/retail Auto Pharmaceuticals/medical supplies Hobbies/sporting goods Media expenditure JPY (tens mill) 30,145 29,380 26,944 24,685 24,145 21,296 21,064 19,228 18,367 16,925 Source: Dentsu Advertising Expenditure in Japan 126 MALAYSIA: ECONOMIC DATA MALAYSIA ECONOMIC DATA Main economic indicators 2001-2008 2001 2002 2003 1 US$ = 3.34 Ringgit at 2008 rate 2004 2005 2006 2007 2008 474.0 13.2 543.9 11.5 522.4 10.2 582.4 7.1 573.7 9.8 617.4 6.0 641.9 11.9 677.0 9.6 740.7 15.4 740.7 9.4 18.8 21.6 20.4 22.7 22.0 23.7 24.2 25.5 27.4 27.4 142.1 163.0 156.6 174.6 172.0 185.1 192.4 202.9 222.0 222.0 Gross Domestic Product (RM billion) at current prices % change at 2008 prices % change 352.6 2.7 422.6 1.3 383.2 8.7 450.7 6.7 418.8 9.3 487.9 8.2 Gross Domestic Product per capita (RM 000s) at current prices at 2008 prices 14.8 17.8 15.8 18.6 16.9 19.7 Gross Domestic Product (US$ billion) at current prices at 2008 prices 105.7 126.7 114.9 135.1 125.5 146.3 Gross Domestic Product per capita (US$ 000s) at current prices at 2008 prices 4.4 5.3 4.7 5.6 5.1 5.9 5.6 6.5 6.1 6.8 6.6 7.1 7.2 7.6 8.2 8.2 23.8 24.3 24.7 25.2 25.6 26.1 26.6 27.0 85.0 1.9 85.8 1.0 87.2 1.5 89.7 2.9 92.9 3.6 94.8 2.0 100.0 5.5 0.91 0.89 0.96 0.90 0.86 0.88 0.86 21.0 19.2 3.5 0.6 4.9 1.3 15.0 12.7 12.2 6.4 Population Millions Consumer Price Index 2008=100 % change 83.4 1.4 Ad.spend as a % of GDP 0.91 Advertising Expenditure Growth (%) at current prices at 2008 prices 2.9 1.5 8.5 6.5 7.8 6.8 Source: IFS, ZenithOptimedia 127 MALAYSIA: ADVERTISING EXPENDITURE ADVERTISING EXPENDITURE Advertising expenditure in RM (mill) at current prices 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 Total 2,190 2,552 3,107 3,198 3,471 3,742 4,529 4,669 4,880 5,609 6,284 Newspapers 1,260 1,471 1,866 1,936 2,188 2,365 2,672 2,776 2,741 3,065 3,321 Magazines 111 104 131 183 158 159 169 160 156 166 156 TV 698 823 936 878 921 994 1,407 1,424 1,619 1,946 2,320 Radio 56 85 102 120 144 153 169 178 193 241 291 Cinema 11 10 10 11 10 13 14 18 20 26 27 Outdoor Internet 54 59 62 70 50 58 98 113 20 151 40 165 50 170 65 Advertising expenditure in RM (mill) at constant 2008 prices 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 Total 2,775 3,150 3,775 3,833 4,083 4,360 5,196 5,204 5,252 5,916 6,284 Newspapers 1,596 1,815 2,267 2,320 2,574 2,755 3,066 3,094 2,950 3,233 3,321 Magazines 141 128 159 219 186 185 194 178 168 175 156 TV 884 1,016 1,137 1,052 1,083 1,158 1,614 1,587 1,742 2,052 2,320 Radio 71 105 124 144 169 178 194 198 208 254 291 Cinema 14 12 12 13 12 15 16 20 22 27 27 Source: Nielsen Media Research, ZenithOptimedia Notes: 1. Before discounts 2. Excludes production costs 3. Includes classified 4. Includes agency commission 5. Outdoor estimated to 2003, actual from 2004 6. Internet figures are agency estimates Main advertising restrictions Tobacco: Banned. Alcohol: Banned on TV, radio, and outdoor. Pharmaceutical: All ads must be approved by the Ministry of Health. Children: No fast-food ads in children's programming 128 Outdoor Internet 68 73 75 84 59 68 112 126 22 163 43 174 53 170 65 MALAYSIA: POPULATION POPULATION 328,550 Kuala Lumpur Bahasa (Malay) Ringgit (RM) Land area (km²) Capital city Language Currency Source: CIA Factbook Population by age 0-14 15-24 25-34 35-44 45-54 55-64 65+ Total Male (000s) 4,576 2,603 2,166 1,850 1,466 876 576 14,113 Female (000s) 4,299 2,492 2,117 1,804 1,407 839 656 13,614 Total (000s) 8,875 5,095 4,283 3,654 2,873 1,715 1,232 27,727 Source: Statistics Year Book 2008 Adult status AB C1 C2 DE others Total Male (000s) 1,251 1,279 1,012 3,575 31 7,148 Female (000s) 1,090 1,199 1,107 3,718 27 7,141 Total (000s) 2,341 2,478 2,119 7,293 58 14,289 Source: NMR Media Index Q4 2008 Definition of adult status AB = managers & professionals C1 = well-educated non-manual & skilled workers C2 = skilled & non-manual workers DE = unskilled & less educated workers 129 MALAYSIA: TELEVISION TELEVISION Number of households: 4,434,000 Number of television households: 4,356,000 (98.2%) Television homes with: DVD Satellite dish (DTH) - total Digital satellite dish 79% 37% 37% Source: Nielsen Media Research No TV licence fee Average minutes viewed per day per adult: 205 Average pay-TV subscription cost DTH (digital) Average monthly subscription (RM) 48 Source: Astro Main channels Channel Non-commercial ART Bloomberg Cinemax CCTV 9 Disney HBO Playhouse Disney Astro On Demand Commercial Al-Jazeera English Animal Planet Animax Asian Food Channel Astro AEC Astro Awani Astro HITZ.TV Astro HUA HEE DAI Astro Oasis Astro Prima Astro Ria Astro SuperSport Technical penetration (%) Daily Ad mins hours of per transmission week 45 45 45 45 45 45 45 45 24 24 24 24 24 24 24 24 - 45 45 45 45 45 45 45 45 45 45 45 45 24 24 24 24 24 24 24 24 24 24 24 24 504 504 504 504 504 504 504 504 504 504 504 504 130 MALAYSIA: TELEVISION Main channels cont. Channel Astro Vaanavil Astro Vellithirai Astro Wah Lai Toi Astro Xiao Tai Yang Astro@15 AXN BBC Entertainment BBC World Bernama TV Cartoon Network CCTV 4 Celestial Movie Channel [V] Chutti TV CNBC Asia CNN Crime & Investigation Network Discovery Channel Discovery Home & Health Discovery Real Time Discovery Science Discovery Travel & Living E! ESPN ETTV Asia Eurosport Golf Channel Hallmark Channel Jia Yu Channel Makkal TV MTV National Geographic Channel NHK World Nickelodeon Phoenix Chinese Channel Phoenix InfoNews Channel Shuang Xing STAR Movies STAR Sports STAR World Sun Music Sun TV The History Channel TVB Xing He TVB8 Technical penetration (%) 45 45 45 45 45 45 45 45 45 45 45 45 45 45 45 45 45 45 45 45 45 45 45 45 45 45 45 45 45 45 45 45 45 45 45 45 45 45 45 45 45 45 45 45 45 Daily Ad mins hours of per transmission week 24 504 24 504 24 504 24 504 24 504 24 504 24 504 24 504 24 504 24 504 24 504 24 504 24 504 24 504 24 504 24 504 24 504 24 504 24 504 24 504 24 504 24 504 24 504 24 504 24 504 24 504 24 504 24 504 24 504 24 504 24 504 24 504 24 504 24 504 24 504 24 504 24 504 24 504 24 504 24 504 24 504 24 504 24 504 24 504 24 504 131 MALAYSIA: TELEVISION Main channels cont. Channel TVBS Asia TVIQ WaTV Zee Box Office Movies Box Office Sports Box Office Events TV1 TV2 TV3 NTV7 8TV TV9 Technical penetration (%) 45 45 45 45 45 45 45 99 99 98 98 85 85 Daily Ad mins hours of per transmission week 24 504 24 504 24 504 24 504 24 4-8* 24 4-8* 24 4-8* 20 743 24 1,514 19 2,340 18 1,291 20 1,483 19 1,189 Source: Nielsen Media Research, Astro * between films/events Cost/audience Channel TV1 TV2 TV3 8TV NTV7 TV9 Peak rate 30 sec (RM) 5,600 9,600 19,940 6,000 7,000 5,500 Peak time 2000-2300 2000-2300 2000-2300 2000-2300 2000-2300 2000-2300 Peak adult 30 sec peak audience adult CPT (000s) (RM) 404 13.9 682 14.1 2,352 8.5 362 16.6 302 23.2 356 15.4 Source: Nielsen Media Research Average CPT (all commercial channels): RM 12.0 132 MALAYSIA: TELEVISION Share of viewing & ad revenue Channel Commercial TV1 TV2 TV3 NTV7 8TV TV9 Other Share of viewing (%) 2008 Individuals (4+) Adults (15+) 6.7 8.5 28.9 5.6 4.4 7.9 37.9 7.2 9.0 28.9 5.9 4.8 5.8 38.4 Source: Nielsen Media Research Top ten television programmes (2008) Programme Anugerah Juara Lagu Ke 22 (L) Anugerah Bintang Popular Bh (L) Anugerah Skrin (L) Cny Movie Special Lestary Pengumuman Hari Raya Aidilfitri Buletin Utama Aksi Dunia Baru Mr. Mama Channel TV3 TV3 TV3 TV3 TV3 TV3 TV3 TV3 TV3 TV3 Source: Nielsen Media Research Top ten television advertisers (2008) Advertiser Unilever Procter & Gamble Celcom Digi Telecommunication Glaxo Smithkline Maxis Communication Colgate-Palmolive Nestlé Grand Brilliance Reckitt Benckiser TV expenditure RM (000s) 125,660 118,614 80,781 69,148 55,446 51,016 48,349 40,778 35,132 34,399 Source: Nielsen Adex Reports 133 Adult TVR 25.4 24.3 20.7 17.8 16.2 16.0 15.8 15.4 15.0 14.3 Ad revenue 2008 RM (mill) 66.9 150.0 968.9 402.1 343.2 230.0 - MALAYSIA: TELEVISION Top ten television product categories (2008) TV expenditure RM (000s) 471,951 314,588 217,669 217,082 130,255 127,993 113,481 103,544 96,737 72,008 Category Toiletries Communication Non-alcoholic beverages Food Government, social & political orgs. Pharmaceutical Household products Retail Auto Finance Source: Nielsen Adex Reports Top television owners (2008) TV revenue RM (000s) 1,944,238 217,009 319,243 Owner Media Prima RTM ASTRO Source: Nielsen Adex Reports/annual reports 134 MALAYSIA: NEWSPAPERS NEWSPAPERS Newspapers d=daily w=weekly N=National R=Regional F=Free Adult Full page Adult CPT Full page f=fortnightly Circulation readership B/W B/W Colour Title (000s) (000s) RM RM RM Mingguan Malaysia (w, N) 458 1,247 25,920 20.8 39,920 Sin Chew Jit Poh (d, N) 384 1,101 33,390 30.3 45,000 Metro Ahad (w, N) 363 2,451 10,824 4.4 22,824 Sinar Harian (d, R) 335 524 5,632 10.7 6,832 Harian Metro (d, N) 324 2,431 10,824 4.5 22,824 Sunday Star (w, N) 314 935 17,970 19.2 36,800 The Star (d, N) 305 981 18,914 19.3 39,800 Berita Minggu (w, N) 298 1,375 12,672 9.2 26,672 The Sun (d, N, F) 271 13,320 22,320 China Press (d, N) 241 878 16,960 19.3 28,800 Utusan Malaysia (d, N) 198 859 23,220 27.0 35,220 Berita Harian (d, N) 193 1,266 12,672 10.0 26,672 New Sunday Times (w, N) 157 218 11,880 54.5 25,380 New Straits Times (d, N) 137 269 11,880 44.2 25,380 New Life Post (f, N) 136 2,419 4,368 Guang Ming Daily (d, N) 131 378 17,490 46.3 23,850 Kosmo! Ahad (w, N) 121 435 5,280 12.1 10,280 Kosmo! (d, N) 116 553 3,960 7.2 7,460 Nanyang Siang Pau (d, N) 114 162 12,614 77.9 21,000 Oriental Daily News (d, N) 103 7,168 11,008 Red Tomato (w, R, F) 100 7,200 9,800 Kwong Wah Yit Poh (d, N) 93 250 7,685 30.7 19,610 Mun Sang Poh (f, R) 92 3,248 5,264 Borneo Post (Sabah & Sarawak) (d, R) 84 11,880 23,760 See Hua Daily News (Sabah/Sarawak) (d, R) 76 10,260 20,520 Malaysia Nanban Sunday (w, N) 60 344 6,240 18.1 10,816 Malaysia Nanban (d, N) 60 266 4,160 15.6 9,152 Makkal Osai (d, N) 55 3,328 8,320 Makkal Osai Sunday (w, N) 55 5,408 9,152 Eastern Times (Sarawak) (d, R) 46 4,806 7,506 United Daily News (Sarawak) (d, R) 45 7,560 10,860 Utusan Sarawak (d, R) 40 4,050 6,450 Daily Express (Sabah) (d, R) 31 3,604 9,010 The Edge (w, N) 25 10,878 14,878 New Sabah Times (Sabah) (d, R) 24 1,872 4,680 International Times (Sarawak) (d, R) 23 4,860 6,760 Asia Times (Sabah) (d, R) 19 4,240 5,088 Overseas Chinese Daily News (Sabah) (d, R) 18 2,450 6,125 Malaysian Reserve (d, R) 15 6,993 10,493 Financial Daily (d, N) 10 8,000 12,000 Morning Post (Sabah) (d, R) 9 2,052 2,952 Merdeka Daily News (Sabah) (d, R) 7 2,052 2,952 Tamil Nesan Sunday (w, N) 128 4,368 34.1 9,152 Tamil Nesan (d, N) 110 3,328 30.3 7,904 Ni-Chi Ma Press (f, R, F) 4,416 5,916 Source: Nielsen/ratecards Average CPT (B/W): RM 16.2 135 MALAYSIA: NEWSPAPERS Top ten newspaper Advertisers (2008) Top ten newspaper Categories (2008) Newspaper expenditure Advertiser RM (000s) Celcom 48,366 Maxis Communication 47,191 Digi Telecommunication 39,282 Giant TMC 35,111 Toyota 30,798 Air Asia 26,635 Panasonic 26,351 Nestlé 25,489 Radio Televisyen Malaysia 24,827 Measat Broadcast Network 21,736 Newspaper expenditure Category RM (000s) Mobile phone services 122,975 Local government 85,617 Universities 77,460 Hypermarkets 71,654 Property 68,441 Furniture 67,675 Cinema advertising 67,584 Credit cards 63,624 Airlines 62,071 Department stores 57,332 Source: Nielsen Adex Reports Source: Nielsen Adex Reports Top ten newspaper owners (2008) Newspaper revenue Owner RM (000s) Star Publications 939,081 NSTP Group 777,508 Sin Chew Media 416,073 Utusan Media Sales 263,306 Nanyang Press Mktg 253,976 See Hua Marketing 184,720 Sun Media Corp 123,780 Guang Ming Ribao 68,011 Kwong Wah Yit Poh 60,184 The Edge Publications 50,060 Source: Nielsen Adex Reports 136 MALAYSIA: MAGAZINES MAGAZINES Magazines w=weekly f=fortnightly m=monthly bm=bimonthly Adult Full page Adult CPT Full page q=quarterly a=annually 2a=twice yearly Circulation readership Colour Colour B/W Title (000s) (000s) RM RM RM Automobile Toyota Touch (m) 180 8,000 Hypertune (m) 50 4,300 Kereta (m) 40 1,700 Malaysian Motor Trader (w) 35 4,416 Roda-Roda (m) 35 39 2,900 74 Autocar Asean (m) 30 8,000 Top Gear (m) 30 5,500 Cars.my (m) 25 4,000 EVO (m) 25 6,000 F1 Racing Plus (m) 25 5,500 Torque (m) 25 4,000 Auto World (bm) 21 3,000 Car Plus (bm) 20 5,300 Bike Trader Trader (w) 15 2,760 Business Dewan Ekonomi (m) 35 2,500 Business World (m) 30 10,900* Malaysian Business (f) 25 6,290 The Edge (w) 25 14,878 Smart Investor (m) 21 6,500 Money Compass (m) 20 4,800 Eye Asia (m) 20 4,500 Forward (m) 20 3,000 Usahawan Sukses (bm) 20 2,800 Business Today (m) 16 5,800 Technology Business Review (m) 15 8,000 Yazhou Zhoukan (w) 15 3,500* Personal Money (m) 12 6,000 Shanghai (m) 9 2,700 Cards/clubs/lifestyles KL Lifestyle (m) 75 10,000 Astelier (bm) 25 7,500 Oxygen (m) 25 3,500 Expatriate Lifesyle (m) 19 6,300 Le Prestige (m) 18 7,500 Astelier Beaute (q) 15 5,500 Passions (m) 15 6,000 Malaysia Tatler (m) 13 11,742 Society (a) 13 11,742 The Peak (bm) 13 7,200 Cookery (m) Saji (m) 55 165 2,200 13 Rasa (m) 50 4,000 Oriental Cuisine (m) 30 3,900 Ruang Dapur (m) 30 4,000 - 137 MALAYSIA: MAGAZINES Magazines cont. w=weekly f=fortnightly m=monthly bm=bimonthly Adult Full page Adult CPT Full page q=quarterly a=annually 2a=twice yearly Circulation readership Colour Colour B/W Title (000s) (000s) RM RM RM Flavours (q) 20 4,700 Her World Cookbook (a) 20 4,000 Education/children Dewan Pelajar (m) 130 2,500 Dewan Siswa (m) 110 94 2,500 27 E@siswa 70 2,500 Kuntum (m) 69 3,100 Arena Komik (f) 55 2,600 Bintang Kecil (f) 55 3,000 E-baca (m) 40 2,500 Fokus (m) 40 2,000 Taman Ria Disney (m) 35 2,600 Bulanan Pelajar (m) 30 2,100 K-Zone (m) 30 5,500 Kawan (m) 27 1,000 Donald Duck (m) 25 2,000 Kidz (bm) 25 4,000 Education Quarterly (bm) 12 3,150 Entertainment Astroview (English) 248 6,000 Astroview (Malay) 187 6,000 Astroview (Malay) 116 6,000 Mangga (m) 102 344 3,250 9 Klik (f) 90 3,500 Media Hiburan (w) 86 3,800 Astroview (Chinese) 85 7,500 Gila- Gila (bm) 75 60 4,180 70 G3 (m) 70 3,500 Hype (f) 70 2,500 Ujang (f) 70 179 4,700 26 Vision 4 Viewing Guide (m) 66 16,800 Apo (f) 50 3,700 Blues Selamanya (f) 50 Starz (m) 50 2,000 URTV (f) 46 195 4,025 21 Yeah (w) 41 3,000 Ok! (m) 35 4,500 Young Generation (f) 35 2,600 Utopia (f) 33 2,500 Hai (w) 32 97 2,600 27 Faces (f) 30 4,000 Gempak (f) 30 2,500 Juice (m) 30 5,500 KLUE (m) 30 75 3,800 51 Life TV (w) 27 2,900 e-Move (f) 26 4,600 Hot (f) 21 3,800 Cinema Online (m) 20 4,500 - 138 MALAYSIA: MAGAZINES Magazines cont. w=weekly f=fortnightly m=monthly bm=bimonthly Adult Full page Adult CPT Full page q=quarterly a=annually 2a=twice yearly Circulation readership Colour Colour B/W Title (000s) (000s) RM RM RM Comic King (m) 20 2,000 Star Talk (m) 20 2,500 Lime (m) 18 3,000 Galaxie (f) 17 80 3,900 49 Indian Movie News (m) 15 50 800 16 Video Movie News (m). 15 2,000 TV Times (w) 12 2,500 Movieland (m) 10 1,000 General interest Mastika (m) 235 883 2,500 3 Reader's Digest Eng (m) 134 5,700* M'sia SME Business Directory (a) 130 8,000 Adsvantage (m) 120 12,400 Bacaria (w) 90 2,000 e-Ring (m) 50 3,800 Dewan Agama & Falsafah (m) 40 2,000 SMI Business Directory (a) 40 8,400 Epop (w) 35 2,500 Agroworld (m) 33 3,500 Rod & Line (m) 31 2,600 Al- Islam (m) 30 850 Corporate Agricultur Directory (a) 30 3,788 Dewan Kosmik (m) 30 2,500 Dewan Masyarakat (m) 30 56 2,500 45 M'sia Information Industry Directory (a) 30 3,780 Pets Magazine (bm) 30 3,000 Mobile Navi (f) 28 2,800 Building Review Journal 25 7,000 Digital Camera Mag (m) 25 5,060 Malaysia's Best Restaurant (a) 20 6,000 Mobile World (m) 20 3,800 IEM Journal (m) 16 1,800 IEM Directory (a) 15 3,300 FMM Directory (a) 13 4,100 Home Buyer's Guide (a) 13 6,000 Ai Photography & Digital Imgaing (bm) 12 4,000 M'sia Oil & Gas Diretory (a) 10 5,200 Vegetable Farmer (m) 10 3,500 Asian Defence Journal (a) 9 3,535** Asian Water (a) 8 2,395** Asian Timber (a) 7 1,800** M'sian Naturalist (q) 7 2,000 Reader's Digest Chi (m) 7 7,715* Berita Subang (q) 6 1,800 Berita RSC (m) 6 1,500 Berita FMM (bm) 5 1,900 M'sia Agricultural Directory & Index (ba) 5 3,800 The Planter (m) 4 1,000 - 139 MALAYSIA: MAGAZINES Magazines cont. w=weekly f=fortnightly m=monthly bm=bimonthly Adult Full page Adult CPT Full page q=quarterly a=annually 2a=twice yearly Circulation readership Colour Colour B/W Title (000s) (000s) RM RM RM Pemikir (q) 3 1,000 Health Oh! (bm) 40 3,800 Rapi (f) 35 4,800 Healthy Magazine (m) 30 4,200 Long Life (m) 30 3,200 Health Today (m) 23 7,558 Berita MMA (m) 11 2,600 Medical Progress (m) 5 1,672* JPOG (bm) 2 1,403* Home Anjung Seri (m) 67 183 4,000 22 Impiana (m) 45 5,000 Dapur Impiana (q) 40 5,000 Home Concept (bm) 40 6,500 Laman Impiana (bm) 40 5,000 Apartmen Impiana (f) 35 5,000 Haven (m) 30 6,000 Sweet Home (bm) 30 3,900 Homes (a) 20 4,000 Homedec (ba) 20 3,500 Seni Hias (bm) 20 3,500 Home Buyer's Guide (a) 13 6,000 IT/computer Majalah PC (m) 40 2,500 Pc Gamer (m) 30 5,060 T3 (m) 30 5,500 HWM (m) 28 6,500 Stuff (m) 25 90 6,000 67 3C Digital (m) 24 5,300 Chip (m) 22 5,000 Games (m) 17 5,300 PC Com (m) 12 5,500 Men Maskulin (m) 45 5,000 For Him Magazine (FHM) (m) 30 6,500 Men's Health (m) 30 5,500 New Icon (bm) 30 4,500 New Man (m) 30 6,500 August Man (m) 20 6,800 Parenting Parenthink (m) 137 5,500 Seri Dewi & Keluarga (m) 70 5,000 Mami & Baby (m) 49 5,000 Mom & Baby (m) 48 5,200 Pa & Ma (m) 48 4,800 Ibu (m) 40 4,000 Parenthood (m) 39 5,000 - 140 MALAYSIA: MAGAZINES Magazines cont. w=weekly f=fortnightly m=monthly bm=bimonthly Adult Full page Adult CPT Full page q=quarterly a=annually 2a=twice yearly Circulation readership Colour Colour B/W Title (000s) (000s) RM RM RM Baby Care Book (a) 38 8,628 Mother & Baby (m) 35 4,000 Mommy Baby (m) 30 3,550 Professional Accountants Today (m) 25 4,400 Perajurit (m) 21 1,335** Jurutera (m) 15 3,850 Professional Printer (bm) 13 3,500 Photo Creator (bm) 12 4,000 The Medical Journal of M'sia (5x yearly) 11 1,000 Architecture Malaysia (bm) 10 26 3,850 148 M'sian Medical Tribune (f) 10 1,698* The Chartered Secretary M'sia (bm) 9 2,000 Brand Equity (q) 8 4,000 Adoi (m) 7 4,100 MIMs Malaysia (q) 7 S$ 5,900 MIMs Annual M'sia (a) 6 S$ 4,700 Media Planning Guide (a) 5 4,500 Outdoor Advertising guide (a) 5 3,800 Press & PR Guide (a) 5 4,000 ABC News (q) 2 1,000 Sports Jsports (w) 60 4,000 Arena Bola Sepak (f) 46 2,500 Asian Bowling Digest (bm) 43 6,000 4,500 EPL (m) 35 5,500 Pancing (m) 27 2,600 Allsports (m) 25 4,500 F1 Racing (m) 25 5,500 Four Four Two (m) 25 90 6,000 67 Football World (m) 23 5,300 Fairways (m) 20 6,500 Football Weekly (w) 20 4,500 Golf Digest (m) 20 6,300 Golf Malaysia (m) 20 3,500 Golf Buaya (m) 17 3,500 Par Golf (m) 17 6,000 Golf Vacations (q) 10 6,500 Travel/inflight/tourism Going Places (m) 100 31,000 Traveller's Digest of Malaysia (bm) 45 5,400 Libur (bm) 40 6,000 Travel 3Sixty (m) 40 12,000 Vision KL (m) 40 9,800 Let's Travel (m) 37 3,000 KL Welcome Guide (a) 35 4,800 Leisure Travel (bm) 35 4,000 Travelmate (bm) 20 4,500 - 141 MALAYSIA: MAGAZINES Magazines cont. w=weekly f=fortnightly m=monthly bm=bimonthly Adult Full page Adult CPT Full page q=quarterly a=annually 2a=twice yearly Circulation readership Colour Colour B/W Title (000s) (000s) RM RM RM Heritage Asia (q) 15 5,000 Holiday Getaways 2008 (a) 6 6,500 Arrivals (a) 2 7,350 Women/fashion I-Remaja (m) 25 3,500 Aniqah 25 3,000 Apple (f) 33 3,800 Bella Bride (ba) 32 4,000 Cine- Fashion (m) 23 72 3,500 49 Citta Bella (m) 32 4,000 Cleo (m) 57 111 5,060 46 Cosmopolitan (m) 40 4,200 Dara.com (m) 46 4,800 Eh! (m) 48 4,500 Female (m) 50 68 5,000 74 Female Brides 30 5,000 Feminine (20 days) 60 76 5,900 78 Funi (m) 30 3,800 Glam (m) 25 5,000 Harmoni (m) 35 3,000 Harpers Bazaar (m) 25 4,900 Her World (m) 40 40 4,620 116 Her World Brides (a) 25 4,000 I Feel (m) 14 4,000 In-Trend 21 42 4,400 105 Jasmine (m) 35 4,000 Jelita (m) 38 172 5,900 34 Madam Chair (bm) 20 4,000 Marie Claire (m) 40 4,800 Malaysian Women's Weekly (m) 30 4,360 Midi (m) 60 5,000 Mingguan Wanita (w) 139 5,000 My Wedding (2a) 50 5,200 New Tide (m) 40 4,500 Nona (m) 80 113 5,000 44 Nuyou (m) 43 5,000 Nuyou Brides (2a) 30 5,000 Nur (m) 46 4,800 Perempuan (m) 60 49 3,800 78 Pesona Pengantin (m) 55 4,800 Premier Wedding (a) 25 12,000 Remaja (m) 77 402 5,000 12 Sister's Pictorial (f) 75 4,500 Seventeen Malaysia (m) 35 5,000 Style (m) 30 5,200 Style Wedding (2a) 30 7,500 V-Mag Chinese (m) 30 50 4,400 88 Wanita (m) 33 547 6,300 12 Source: ZenithOptimedia *US$/**€ Average CPT (colour): RM 26.7 142 MALAYSIA: MAGAZINES Top ten magazine advertisers (2008) Top ten magazine product categories (2008) Magazine expenditure Advertiser RM (mill) L'Oréal 7.1 The Rolex Centre 3.4 Procter & Gamble 2.9 LVMH Perfume & Cosmetics 2.3 LuxAsia 1.7 Sony 1.6 Redual Cosmetics 1.4 Louis Vuitton 1.3 Swatch Group 1.3 Lambang Padu 1.3 Magazine expenditure Category RM (mill) Women's skincare 21.2 Watches 15.9 Cosmetics 7.1 Apparel retail 7.0 Beauty salons 6.7 Accessories/luggage 6.1 Fragrances 4.8 Haircare/hairdressing 3.1 Airline 3.1 Accessories/jewellery 2.6 Source: Nielsen Adex Reports Source: Nielsen Adex Reports Top ten magazine owners (2008) Owner Blue Inc ACP Life Publisheres Vines Service Time Malaysia Edi Press Kumpulan Krangkraf Berita Pub Crane Culture Utusan Media Sales Magazine revenue RM (mill) 31.6 21.3 15.3 12.5 12.2 11.3 9.6 8.5 6.9 4.6 Source: Nielsen Adex Reports 143 MALAYSIA: RADIO RADIO Number of commercial radio stations: 53 Source: Media Guide 2009 Average daily listening minutes per adult: 20.6 Source: Nielsen Radio Survey #1/2009 Costs/audiences Station National red fm 988 Suria FM thr.FM hitz.FM Mix FM Era FM My FM Sinar FM Xfresh FM Lite FM Fly FM One FM Hot FM Muzik FM Traxx FM Ai FM Minnal FM National FM IKIM FM Main regional Perlis FM Kedah FM Mutiara FM Perak FM KL FM Selangor FM Negeri FM Melaka FM Johor FM Pahang FM Terengganu FM Kelantan FM Langkawi FM Asyik FM Type Peak time Peak rate (30 sec) RM Peak adult 30 sec peak audience adult CPT (000s) RM music music music music music music music music music music music music music music music music music music music music 1300-1400 0900-1000 1000-1100 1000-1100 2200-2300 1700-1800 1000-1100 1000-1100 0900-1000 2200-2300 0900-1000 1000-1100 1800-1900 0900-1000 2200-2300 2100-2200 0900-1000 1800-1900 0900-1000 0700-0800 270 460 210 173 471 543 691 486 267 176 452 250 320 680 270 135 180 105 240 206 53 562 242 1,482 398 133 1,494 902 1,770 136 161 252 122 1,556 310 30 252 277 441 245 5.09 0.82 0.87 0.12 1.18 4.08 0.46 0.54 0.15 1.29 2.81 0.99 2.62 0.44 0.87 4.50 0.71 0.38 0.54 0.84 music music music music music music music music music music music music music music 0700-0800 1400-1500 1400-1500 1000-1100 1100-1200 0800-1000 2000-2300 1200-1300 0900-1000 1300-1400 0700-0800 1700-1800 0800-0900 2100-2200 45 60 45 30 150 75 30 45 30 45 60 60 45 45 61 278 69 161 43 51 29 68 100 90 170 386 37 61 0.74 0.22 0.65 0.19 3.49 1.47 1.03 0.66 0.30 0.50 0.35 0.16 1.22 0.74 Source: Nielsen Radio Survey #1 2009 (All people 10+, u = 16.4mil) Average CPT (all commercial stations): RM 1.7 144 MALAYSIA: RADIO Top ten radio advertisers (2008) Top ten radio product categories (2008) Radio expenditure Advertiser RM (mill) Digi Telecommunication 14.6 Maxis Communication 12.3 Celcom 10.5 KFC Holdings 7.9 Kementerian Pengangkutan 5.6 Nestle 5.1 TM 5.0 Measat Broadcast Network 4.1 Eu Yan Sang 3.3 Southern Lion 3.0 Radio expenditure Category RM (mill) Mobile phone services 40.7 Local government 14.7 Fast food 11.6 Corporate finance 6.9 Food 6.4 Department stores 6.2 Auto 5.5 Colleges 4.7 Investment companies 4.7 Pharmacies/medical supplies 4.4 Source: Nielsen Adex Reports Source: Nielsen Adex Reports Top radio owners (2008) Radio revenue Owner RM (mill) Astro All Asia Network Plc - AMP 187.9 Media Prima Berhad - Fly & Hot 54.0 Star Media Group - Star Rfm 28.0 RTM Radio 21.5 Source: Nielsen Adex Reports 145 MALAYSIA: OUTDOOR OUTDOOR Number of outdoor sites: over 6,500 Type, size and cost of sites Type Outdoor boards 48-sheets 96-sheets Citilight Unipole Wall Mounted Directional Signage Trivision Overhead bridge Gantry /Arch Rooftop Freestanding/Spect. Electronic Screens Blimps Transport Bus Wraps size 10' x 20' 10' x 40' 20' - 25' x 15' - 18' 14' - 60' x 40' - 80' various 2' x 14' - 10' x 14' 10’ - 35’ x 30’- 40’ 5' - 30' x 50' - 220' 7' - 30' x 30' - 150' 14' - 20' x 48' - 80' 6' - 20' x 4' - 80' various 8' - 30' diameter Number of sites (est.) Cost per panel per month or as stated (RM) 20+ 4,000+ 100+ 400 100+ 480+ 10+ 550+ 350+ 100+ 500+ 20+ 1,833-2,167 2,167-3,500 2,083-10,000 20,833-43,333 (min 1 year) 6,833-21,250 1,250-2,000 8,333-66,667 10,000-22,000 (min 1 year) 5,000-125,000 15,000-30,000 (min 1 year) 1,800-15,000 (min 3 months) 48,000-32,000 (15 sec) First 4 hours: 2,000-15,800 then: 220-2,400 per hour Rehearsals: 4,800 Taxi Wraps Taxi Tops Bus/Taxi Shelter Ferry External Wrap Sky Sign Tow Boys SMART Car Wrap various external various internal - In bus panel and seatbacks - LED screens various sizes - external various sizes various sizes various sizes 625 - 2,400 sq ft 4' x 6' various sizes 80-200 18,000 per 30 sec (min 50 units) 150-800 (min 50 units) 25 to 200 (min 50 units) 4,100 to 14,000 per unit per 3 month block 360,000 per year (min 1 year) 4,800 and above per flight (min 1 fleet of 3 units for 1 week) (min 1 fleet of 3 units for 3 months) School/Universities Mega Posters 6' - 8' x 4' 150 per week (min 20 units for 13 weeks) various sizes various sizes various sizes various sizes 8' - 10' x 12' - 20' various sizes 250 per week (min 10 units for 13 weeks) 35 to 200 per week (min 40-100 units for 13 weeks) 1.50 to 2.50 per week (min 2000 units for 13 weeks) 200 to 400 per week (min 20 units for 13 weeks) 500 to 750 per week 250 to 350 per week (min 20 units for 13 weeks) Lift ads Washroom ads Mouse pad ad Locker ads Wall ads Pillar Wrap 450-30,000 (min 3 months) 146 MALAYSIA: OUTDOOR Type, size and cost of sites cont. Type size Shopping Complexes/supermarkets Sound ads various duration Number of sites (est.) Cost per panel per month or as stated (RM) 7,500 per week - 1 spot (30 sec) Gondola ads Aisle Guide Trolley ads Shelf Vision 28" x 19" 24" x 15.4" 238x185/530x270-360mm 210mm x 700 mm 70 per panel per week 65 per panel per week 10 - 42 per trolley per week 79 per panel per week SV banner premium - 158 per panel per week Floor Vision Take One Prime Channel 24" x 36" various sizes 6.4" colour LCD flat screen 80 per week 26 per week 190 per unit per week various sizes various sizes 31' x 35' 4,800 per pillar 800 to 12,000 8,000 to 10,000 various sizes 4”’( h) x 148.76”(w) x 2 panels 60" x 40" 220,000 to 320,000 per year 15,000 to 30,000 (min 1 year) 3,400 to 15,000 (min 1 year) 29" TV 420mm x 500mm various sizes various sizes various sizes 60" x 252" various sizes various sizes - internal various sizes - external 19,110 per month (30 sec) 220 1,200,000 per year Indoor Pillar Wrap Indoor Light Boxes Wall Banners Airports - KLIA Terminal building Lift Shaft Lightboxes Airport TV Airport Trolleys Aerotrains Aero Bridges Carousel Belt Pillar Wrap Wall Signs Escalator Wrap Mini Signage Plane Wrap Railway stations/trains Station Branding Portal Viaducts Train wrap Pillar Wraps Lightboxes Wall Sign Escalator Graphis Bulkhead Stair Graphics Hand Grips 12,800,000 per year 350,000 per year 18,000 to 450,000 per year (min 1 year) 1,800 to 15,000 (min 3 months – 1 year) 800,000 per year 240,000 per year 1,500,00 to 2,500,000 per year various sizes various sizes 1.8m x 21m - 30m 2 - 6 carriage 81' - 91' x 112' - 178' 4' - 12' x 3' - 18' 9.3' - 98.5' x 9.9' - 114.5' 500,000 to 800,000 per station per year (min 1 year) 100,000 to 150,000 per panel per year 200,000 to 250,000 per year (min 3 months) 25,000 to 120,000 (min 3 months) 18,000 to 450,000 per year 1,000 to 9,000 (min 3 months) 1,800 to 15,000 (min 3 months – 1 year) - various sizes various sizes various sizes 120mm x 130mm 25,000 to 100,000 5,000 to 8,000 80 to 100 (min 32 units 1 train) 147 MALAYSIA: OUTDOOR Type, size and cost of sites cont. Type Column Wrap Channel M adtrack Rail Channel ERL LED Bulkhead Lightbox size Number of sites (est.) top: 12' x 18' bottom 8' (2 sides) 42" high definition plasma TV Cost per panel per month or as stated (RM) 5,000 per panel filmlets & digital slides 7,236 - 1 spot per house (30 sec) digital banners 5,788 - 1 spot per hour (30 sec) 5' x 10' various duration various duration various sizes 5' x 10' 15,000 30 sec - 3,100 30 sec - 33,000 25,000 to 100,000 900 6' x 12' 19" x 14' various sizes/options 35 to 45 per week (min 40 outlets for 3 months) 25 per week (min 50 units for 3 months) 250-500 per unit pop screen 10,000 per slot per week - 9,800 to 10,500 per 30 sec 30" x 20" 600 to 800 (min 20 panels for 6 months) Phone Booths Table Top ads Indoor Plasma TV Car Park Lightboxes 4' x 5' - 8' various sizes 42" various sizes 600 to 800 138 to 180 per table (min 150 units for 13 weeks) 4,200 to 26,000 3,000 to 5000 Car park boom gates Street Pillar various sizes 9'6" x 8'6" 500 to 800 15,000 to 20,000 Escalator ads Lift ads Toilet advertising Recycling box Police Booth Lightbox Lightboxes Pharma Vision Pharma Sound Cinemas Branding various sizes various sizes various sizes various sizes 3.5' x 6' 1.2m x 1.8m 210mm x 210mm x 16mm - 500 per week 300 per week 35 to 150 per week Shops Retail ad panel In- Sign 7- Eleven advertising Hotels Vision Four Channel Other media Health Plus 100 to 1,500 for 4 weeks 22,500 per year 2,000 (min 24 units) 36 per week (min 20 units for 13 weeks) 6,150 per 30 sec spot per week 12,000 to 400,000 per annum (depending on medium) 148 MALAYSIA: OUTDOOR Top ten outdoor advertisers (2008) Top ten outdoor product categories (2008) Outdoor expenditure Advertiser RM (mill) Digi Telecommunication 17 Celcom 16 Maxis Communication 13 TM Corp 11 CIMB 8 Sharp 6 Nestlé 5 Hitachi 5 Bank Rakyat 4 Honda 4 Outdoor expenditure Category RM (mill) Mobile phone services 48 Cars/motorcycles 30 Banking/finance 28 Electrical appliances 26 Insurance 17 Tyres/batteries/lubricant 13 Telecommunications: internet/fixed line 12 TV/radio 11 Telco products & mobile phone shops 9 Painting/equipment 9 Source: ZenithOptimedia estimates Source: ZenithOptimedia estimates Top ten outdoor contractors (2008) Contractor Big Tree Kurnia Ganad Spectrum Lee Color Alloy Seni Jaya Meru Utama Gelumbang Jaya Seri Media Outdoor revenue RM (mill) 90 21 21 15 14 12 11 11 9 5 Source: ZenithOptimedia estimates 149 MALAYSIA: CINEMA CINEMA Number of cinema screens: 296 Source: Media owners Average cost of a 60 sec. spot per screen per week: RM355 Source: Media owners Number of screens used in typical national campaign: 100 Source: ZenithOptimedia estimate Trend in admissions 2003 2004 2005 2006 2007 2008 Admissions (mill) 20.0 22.9 25.7 27.0 28.0 37.1 Gross takings RM (mill) 140.0 181.0 257.0 270.2 279.5 374.3 Source: ZenithOptimedia estimate Cinema audience profile (past month) Age 15-24 25-34 35-49 50+ Sex Male Female Income (RM) > 1,000 1,001-2,000 2,001-3,000 3,001-4,000 4,001-5,000 5,001-6,000 6,001-7,000 7,001-8,000 8,000+ % 52.3 34.0 11.4 2.5 % 59.2 40.8 % 6.6 14.8 24.7 10.3 13.9 9.9 5.3 4.4 10.2 Source: Nielsen Media Research (Q2/09 report) 150 MALAYSIA: CINEMA Top ten films (2008) Film CJ7 Iron Man The Mummy: Tomb of the Dragon Emperor Quantum of Solace Indiana Jones and the Kingdom of the Crystal Skull Kung Fu Panda The Chronicles of Narnia: Prince Caspian The Forbidden Kingdom The Dark Knight Madagascar: Escape 2 Africa Gross takings RM 12,932,616 12,141,777 11,996,117 11,531,272 9,840,219 9,726,735 9,625,182 9,463,643 9,319,741 9,063,327 Source: www.boxofficemojo.com Top ten cinema advertisers (2008) Top ten cinema product categories (2008) Cinema expenditure Advertiser RM (mill) Guinness Anchor 3.4 Celcom 2.7 Digi Telecommunication 1.8 Carlsberg 1.8 Nokia 1.3 Maxis Communication 1.1 KFC Holdings 0.9 Kem Pengangkutan 0.8 ING Insurance 0.8 T. Choice 0.7 Cinema expenditure Category RM (mill) Mobile phone services 5.5 Beer 4.9 Phone & accessories 4.1 Government institutions 1.1 Fast food 1.1 Photography 0.8 Insurance 0.8 Television 0.6 Confectionery 0.4 Cars 2000CC+ 0.4 Source: Nielsen Adex Reports Source: Nielsen Adex Reports Top cinema owners (2008) Top cinema sales houses (2008) Owner GSC TGV Cathay Star Cineplex Independents Sales house Cine Ad Sdn Bhd JCDecaux Media Sdn Bhd Source: ZenithOptimedia estimates Source: ZenithOptimedia estimates 151 MALAYSIA: INTERNET INTERNET Homes with internet connection: 1,900,000 (42.9%) Adult internet users: 5,800,000 (30.8%) Adult internet users with home broadband: 2,600,000 (13.8%) Typical monthly cost of internet access: US$17-25 Average minutes spent online Total Per day Adults 120 Source: Nielsen Media index Cost of display ads Top ten search keywords Typical cost per thousand Type (US$) banner 2-22 Rich media banners 2.6-30 streaming video 2-10 Keyword Malaysia Yahoo Friendster youtube games video tube mp3 google game Source: ZenithOptimedia estimates Source: Google Insights Internet user profile/reach Age 16-24 25-34 35-54 + 55-64 65+ Sex Male Female Income (US$/month) Below 280 280-845 845-1,408 1,408+ % 33.6 23.6 36.0 % 5.2 48.1 % 8.0 46.1 27.5 18.4 Source: CMC.GOV.MY 152 MALAYSIA: INTERNET Top ten internet sites (2008) Site Google sites Yahoo sites Microsoft sites Friendster.com Facebook.com Wikimedia sites AOL LLC FOX Interactive CBS Interactive WordPress Unique visitors per month 6,140,000 6,007,000 5,005,000 3,756,000 2,070,000 1,544,000 1,515,000 1,504,000 1,372,000 1,056,000 Top search engines (2008) Search engine Google Yahoo Live Baidu Ask Source: comscore Source: comscore Top internet sales houses (2008) Sales house Media 2.0 Yellow Brick Road Ihubmedia Pixelmedia innty admax aktiv digital Source: ZenithOptimedia estimates 153 Unique users per month 4,508,000 3,699,000 3,077,000 721,000 622,000 MALAYSIA: MEDIA REACH/OVERALL MEDIA REACH % reach by medium (adults) Daily 60.2 55.4 68.3 9.1 Television Newspapers Magazines Radio Outdoor Cinema Internet Weekly 63.0 77.9 77.6 2.0 20.9 Monthly 64.8 23.4 7.8 22.4 Source: NMR Media Index OVERALL Top ten overall advertisers (2008) Advertiser Celcom Unilever Digi Telecommunication Procter & Gamble Maxis Communication Nestle GlaxoSmithKline KFC Holdings Colgate Palmolive Petronas Top ten overall product categories (2008) Media expenditure RM (mill) 143.1 138.6 128.5 124.8 112.4 79.3 62.8 55.2 53.9 51.0 Source: Nielsen Adex Reports Category Mobile phone services Government institutions Women's skincare Shampoo/conditioner Vitamins/tonics Mobile interactive services Cinema advertising Universities Banking/finance Fast food Source: Nielsen Adex Reports Top ten media owners (2008) Owner Media Prima The Star Pemandangan Sinar Utusan RTM Nanyang AMP See Hua Sun Media Corp POS Media expenditure RM (mill) 378.5 209.6 158.6 122.6 99.9 97.6 93.2 89.9 86.3 84.0 Media revenue RM (mill) 2,778 968 484 268 238 234 188 185 124 74 Source: Nielsen Adex Reports 154 NEW ZEALAND: ECONOMIC DATA NEW ZEALAND ECONOMIC DATA Main economic indicators 2001-2008 1 US$ = 1.40 2001 2002 NZ$ at 2008 rate 2003 2004 2005 2006 2007 2008 149.9 7.2 170.0 4.7 157.3 4.9 173.1 1.8 165.8 5.4 176.4 1.9 178.1 7.4 185.1 4.9 185.4 4.1 185.4 0.2 36,933 41,862 38,281 42,109 39,943 42,508 42,495 44,165 43,835 43,835 Gross Domestic Product (NZ$ billion) at current prices % change at 2008 prices % change 124.6 7.5 151.0 4.8 131.0 5.1 154.5 2.3 139.9 6.8 162.3 5.0 Gross Domestic Product per capita (NZ$) at current prices at 2008 prices 31,957 38,716 33,082 39,014 34,897 40,464 Gross Domestic Product (US$ million) at current prices at 2008 prices 89,112 93,669 100,056 107,213 112,494 118,521 127,310 132,578 107,959 110,465 116,016 121,520 123,743 126,132 132,313 132,578 Gross Domestic Product per capita (US$) at current prices at 2008 prices 22,849 27,682 23,654 27,895 24,952 28,932 26,407 29,931 27,371 30,108 28,559 30,393 30,384 31,578 31,342 31,342 3.9 4.0 4.0 4.1 4.1 4.2 4.2 4.2 84.8 2.7 86.2 1.7 88.2 2.3 90.9 3.0 94.0 3.4 96.2 2.4 100.0 3.9 1.19 1.26 1.32 1.36 1.28 1.25 1.19 12.8 10.9 12.2 9.7 7.9 4.7 -0.7 -3.9 5.1 2.7 -1.2 -4.9 Population Millions Consumer Price Index 2008=100 % change 82.5 2.6 Ad.spend as a % of GDP 1.19 Advertising Expenditure Growth (%) at current prices at 2008 prices 0.2 -2.3 5.2 2.4 Source: IFS, ZenithOptimedia 155 NEW ZEALAND: ADVERTISING EXPENDITURE ADVERTISING EXPENDITURE Advertising expenditure in NZ$ (mill) at current prices 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 Total 1,360 1,420 1,485 1,488 1,565 1,766 1,982 2,139 2,125 2,234 2,207 Newspapers 543 566 596 606 628 689 790 830 810 826 760 Magazines 150 159 157 166 173 194 223 260 251 257 249 TV 473 487 501 479 516 592 643 666 641 654 647 Radio 170 178 190 196 203 224 247 256 269 274 268 Cinema Outdoor 10 14 12 18 13 28 9 32 8 37 12 47 13 51 11 72 10 79 10 78 9 74 Internet 8 15 44 65 135 200 Advertising expenditure in NZ$ (mill) at constant 2008 prices 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 Total 1,733 1,812 1,846 1,803 1,846 2,048 2,246 2,353 2,261 2,322 2,207 Newspapers 692 722 741 734 741 799 895 913 862 858 760 Magazines 191 203 195 201 204 225 253 286 267 267 249 TV 603 622 623 580 609 686 729 733 682 680 647 Radio 217 227 236 237 239 260 280 282 286 285 268 Cinema Outdoor 13 18 15 23 16 35 11 39 9 44 14 54 15 58 12 79 11 84 10 81 9 74 Internet 9 17 48 69 140 200 Source: AAA, OPG, Advertising Standards Authority, ZenithOptimedia estimates Notes: 1. After discounts 2. Includes classified 3. Excludes production costs 4. Includes agency commission 5. Internet includes all standard advertising formats (e.g. banners, pop-ups, skyscrapers). Based on information supplied by the top site publishers, which we estimate attracts about two thirds of total expenditure. Main advertising restrictions Tobacco: Banned. Alcohol: Restricted on TV to between 2030 and 0600, and then for no more than 4 mins/hour. Pharmaceutical: Legislation deals with individual products. Children's: Ads should comply with the laws of New Zealand and appropriate media and industry codes. Political: Restricted by the Electoral Act. Authorisation required. 156 NEW ZEALAND: POPULATION POPULATION Land area (km2) Capital city Languages Currency 268,021 Wellington English New Zealand $ Source: CIA World Factbook Population by age 0-15 16-24 25-34 35-44 45-54 55-64 65+ Total Male (000s) 489 288 267 296 296 230 251 2,117 Female (000s) 464 277 282 324 311 238 302 2,198 Total (000s) 953 565 549 620 607 468 553 4,315 Source: Statistics New Zealand Adult status AB C1 C2 D E Total Male (000s) 359 211 338 259 624 1,791 Female (000s) 217 449 90 418 715 1,889 Total (000s) 576 660 428 677 1,339 3,680 Source: Nielsen Media Study Q3 2008 - Q2 2009 Definition of adult status AB = higher/intermediate managerial, professional/senior govt. offical, business manager/executive, business proprietor/self employed C1 = teacher, nurse, other trained worker, clerical, sales employee, farm owner, manager C2 = technical/skilled worker D = semi-skilled worker, domestic worker, home duties E = student, retired, social welfare beneficiary, unemployed, not known 157 NEW ZEALAND: TELEVISION TELEVISION Number of households: 1,615,300 Number of television households: 1,599,147 (99.0%) Television homes with: Colour VCR DVD PVR/DVR 99% 70% 90% 6% Source: IMS No TV licence fee Average minutes viewed per day per adult: 189 Average pay-TV subscription cost Average monthly subscription (NZ$) 47 Sky TV Basic Sub Source: Sky TV Main channels Channel Commercial TV1 TV2 TV3 C4 Prime Technical penetration (%) Daily hours of transmission Ad mins per week 100 98 98 85 90 UFH/100 digital 24 24 24 24 24 1,944 1,944 1,759 1,589 990 Source: Individual channels + Adquest Millennium 158 NEW ZEALAND: TELEVISION Rates Channel TV1 TV2 TV3 C4 Prime Peak time 1800-2230 1800-2230 1800-2230 1800-2230 1800-2230 Peak rate 30 sec (NZ$) 8,147 8,459 6,453 719 1,406 Source: TVMap/AGB Nielsen Share of viewing & ad revenue Share of viewing (%) Channel Commercial TV1 TV2 TV3 C4 Prime 2008 Individuals 27 19 17 2 6 Ad revenue Adults 2008 NZ$ (000s) 22 22 19 3 5 497,591 469,745 391,164 22,198 70,756 Source: TVMap/AGB Nielsen & Adquest Millennium Top ten television programmes (2008) Programme Dancing with the Stars Fair Go Ad Awards 08 Stars in their Eyes Border Security Fair Go Animal House (NZ) Animal Resuce Medical Emergency Rapid Response One News Channel TV1 TV1 TV1 TV1 TV1 TV1 TV1 TV1 TV1 TV1 Source: TVMap/AGB NIelsen 159 Adult TVR 19.8 18.8 18.5 18.0 16.4 16.4 16.1 16.1 15.5 15.0 NEW ZEALAND: TELEVISION Top ten television advertisers (2008) Advertiser Reckitt Benckiser Telecom Corp Brandworld NZ Lotteries Comm. Harvey Norman Johnson & Johnson McDonalds Systems Mitre 10 Procter & Gamble Vodafone Top ten television product categories (2008) TV expenditure NZ$ (000s) 35,586 25,575 24,261 22,849 19,812 19,608 18,662 16,839 16,562 16,042 Category Leisure/entertainment Food Retail Government Toiletries/cosmetics Investment/finance Pharmaceuticals Auto Home improvements Beverages Source: AdQuest Millennium Source: AdQuest Millennium Top television owners/sales houses (2008) Owner/sales house TVNZ Sky Television Mediaworks TV expenditure NZ$ (000s) 176,267 166,176 164,126 117,791 113,519 83,811 78,000 76,287 61,832 46,451 TV revenue NZ$ (000s) 967,336 658,751 413,363 Source: AdQuest Millennium 160 NEW ZEALAND: NEWSPAPERS NEWSPAPERS Newspapers d=daily Xw=X times weekly w=weekly Adult (15+) Full page Adult CPT Full page N=National R=Regional Circulation readership B/W B/W Colour Title (000s) (000s) NZ$ NZ$ NZ$ National New Zealand Herald (d, N) 181 583 46,192 79.2 46,192 Sunday Star Times (w, N) 171 585 25,726 44.0 38,588 Herald on Sunday (w, N) 92 372 9,489 25.5 9,489 Dominion Post (d, N) 92 247 17,010 68.9 25,515 Christchurch Press (d, N) 85 222 14,889 67.1 21,271 Regional Otago Daily Times (d, R) 41 105 7,252 69.1 10,153 Waikato Times (d, R) 41 105 10,973 104.5 15,362 The Southland Times (d, R) 29 70 6,826 97.5 10,238 Hawke's Bay Today (d, R) 26 56 8,630 154.1 12,081 Taranaki Daily News (d, R) 26 51 6,858 134.5 9,601 Bay of Plenty Times (d, R) 22 47 9,529 202.7 13,340 Manawatu Standard (d, R) 19 44 6,670 151.6 7,267 The Nelson Mail (d, R) 17 43 4,563 106.1 5,113 The Horowhenua Chronicle (2w, R) 16 14 2,299 164.2 2,596 The Northern Advocate (d, R) 14 34 7,381 217.1 10,703 The Timaru Herald (d, R) 14 31 5,121 165.2 5,751 Wanganui Chronicle (d, R) 12 28 7,799 278.5 8,274 The Daily Post (d, R) 11 19 6,421 337.9 7,001 The Marlborough Express (d, R) 10 26 2,642 101.6 3,192 The Gisborne Herald (d, R) 8 24 2,995 124.8 3,375 Wairarapa Times Age (d, R) 7 14 3,911 279.3 4,381 Ashburton Guardian (d, R) 5 19 3,058 160.9 3,648 The Greymouth Star (d, R) 4 11 4,536 412.4 5,897 The Oamaru Mail (d, R) 3 8 3,685 460.6 5,060 Free Whakatane Beacon (3w) 8 14 4,217 301.2 4,732 Westport News (d) 2 8 4,133 516.6 6,199 Wairoa Star (2w) 2 8 1,728 216.0 2,048 Source: Newspaper Advertising Bureau Average CPT (B/W): NZ$84.1 161 NEW ZEALAND: NEWSPAPERS Top ten newspaper advertisers (2008) Top ten newspaper product categories (2008) Newspaper expenditure Advertiser NZ$ (000s) Progressive Enterprise 20,318 Foodstuffs 18,338 Noel Leeming Group 13,312 Harvey Norman 11,595 The Warehouse 11,350 Mitre 10 10,701 Number 1 Shoe Warehouse 9,371 Smiths City 8,484 Toyota 7,797 Telecom Corp 7,208 Newspaper expenditure Category NZ$ (000s) Supermarkets 38,620 Passenger vehicles 34,382 Appliances/lighting 32,753 Department stores 32,064 Home improvement 22,057 Furnishing/flooring 20,424 Education 18,334 Discounters/warehouses 16,359 Clothing/footwear 16,023 Banks 14,449 Source: AdQuest Millennium Source: AdQuest Millennium Top newspaper owners (2008) Top newspaper sales houses (2008) Newspaper revenue Owner NZ$ (000s) The Independent 157 APN Holdings NZ Ltd 5 Fairfax Sunday Newspapers 1 Fairfax NZ Ltd 1 Newspaper revenue Sales house NZ$ (000s) Newspaper Advertising Bureau 3 Suburban Newspaper Source: AdQuest Millennium Source: AdQuest Millennium 162 NEW ZEALAND: MAGAZINES MAGAZINES Magazines w=weekly m=monthly bm=bimonthly q=quarterly Adult (18+) Full page Adult CPT Full page Circulation readership Colour Colour B/W Title (000s) (000s) NZ$ NZ$ NZ$ SkyWatch (m) 526 893 8,100 9.1 Canvas (w) 174 403 8,750 21.7 Sunday (w) 171 538 8,700 16.2 TV Guide (w) 168 574 4,500 7.8 Woman's Day (w) 120 670 9,000 13.4 NZ Woman's Weekly (w) 87 744 7,800 10.5 Reader's Digest (m) 85 409 7,770 19.0 5,845 Australian Women's Weekly - NZ Edition (m) 79 587 10,000 17.0 Kia Ora (m) 70 215 9,000 41.9 NZ Listener (w) 65 261 7,100 27.2 Cuisine (bm) 56 387 7,850 20.3 Next (m) 54 346 7,500 21.7 New Idea (w) 52 422 5,500 13.0 Healthy Food Guide (m) 48 241 4,586 19.0 NZ House & Garden (m) 47 542 8,900 16.4 That's Life (w) 44 227 2,875 12.7 NZ Gardener (m) 43 286 4,300 15.0 The Foodtown Magazine (bm) 37 241 6,719 27.9 Your Home & Garden (m) 36 255 5,500 21.6 North & South (m) 31 280 7,500 26.8 Little Treasure (m) 30 205 6,000 29.3 Taste (m) 29 171 5,500 32.2 Time (w) 25 186 6,290 33.8 Lucky Break (w) 25 88 2,600 29.5 NW Magazine (w) 24 107 5,500 51.4 NZ Life & Leisure (bm) 23 88 6,000 68.2 Tearaway (m) 22 44 4,289 97.5 NZ Fashion Quarterly (q) 21 192 6,500 33.9 Dish (bm) 21 106 5,445 51.4 Crème (m) 21 44 3,950 89.8 New Zealand Women's Health (m) 20 100 7,350 73.5 MiNDFOOD (m) 20 7,500 NZ Girlfriend (m) 19 76 5,280 69.5 NZ Performance Car (m) 14 225 4,500 20.0 Pet (q) 14 77 3,310 43.0 HOME New Zealand (bm) 14 61 5,950 97.5 PC World (m) 13 122 4,600 37.7 Bride & Groom (q) 13 108 3,850 35.6 Weekend Gardener (w) 12 121 2,400 19.8 Cleo (m) 12 94 7,500 79.8 Rip It Up (m) 12 51 3,600 70.6 Metro (m) 11 124 6,950 56.0 REMIX (q) 10 100 5,000 50.0 The National Business Review (w) 10 84 4,343 51.7 TopGear NZ (m) 9 149 4,185 28.1 New Zealand Weddings (q) 9 92 4,000 43.5 - 163 NEW ZEALAND: MAGAZINES Magazines cont. w=weekly m=monthly bm=bimonthly q=quarterly Adult (18+) Full page Adult CPT Full page Colour B/W Circulation readership Colour Title (000s) (000s) NZ$ NZ$ NZ$ NZ Rugby World (m) 8 110 3,800 34.5 Real Groove (m) 6 40 3,300 82.5 FHM (m) 5 136 5,100 37.5 Pulp (q) 5 65 4,000 61.5 Source: Nielsen Media Q3 2008 to Q2 2009 August & PRRADS Average CPT (Colour): NZ$24.9 Top ten magazine advertisers (2008) Advertiser Johnson & Johnson L'Oréal Procter & Gamble Telecom Corp Unilever Revlon TV3 Network The Warehouse Avon Cosmetics BDM Grange Magazine expenditure NZ$ (000s) 4,727 3,654 2,313 2,071 1,883 1,764 1,668 1,532 1,521 1,234 Source: AdQuest Millennium Top ten magazine product categories (2008) Category Skincare Passenger vehicles Radio/television Cosmetics Clothing/footwear (retail) Medicines Boating equipment Mobile phones Furnishing/flooring (retail) Wines Magazine expenditure NZ$ (000s) 10,707 9,468 7,291 5,174 4,404 3,333 3,106 2,787 2,750 2,633 Source: AdQuest Millennium 164 NEW ZEALAND: MAGAZINES Top ten magazine owners (2008) Owner Fairfax Fairfax Magazines Simply You ACP Publishing NZ Magazines McHugh Media Pacific Magazines Associated Group Media Property Press Country Wide Publications Magazine revenue NZ$ (000s) 62 47 34 30 21 14 11 6 6 4 Source: AdQuest Millennium Top magazine sales houses (2008) Sales house Fairfax Magazines Fairfax ACP Publishing Simply You McHugh Media Pacific Magazines Associated Group Media Fusion Group Magazine revenue NZ$ (000s) 41 34 29 20 14 11 6 2 Source: AdQuest Millennium 165 NEW ZEALAND: RADIO RADIO Number of radio households: 1,271,565 Source: Nielsen Media/Stats NZ Number of commercial radio stations: 350 Source: TRB Average daily listening minutes per adult: 161 Source: RI Radios T1/2009 Costs/audiences Station National Newstalk ZB The Rock More FM Classic Hits ZM The Breeze The Edge Coast Radio Hauraki Radio Live Solid Gold Radio Sport EasyMix Flava B Net Bsport Kiwi Main regional Auckland Newstalk ZB ZM Coast Rock More FM Radio Hauraki Classic Hits Breeze Mai FM Radio Tarana Wellington Newstalk ZB ZM Breeze Rock Classic Hits Peak rate Peak adult 30 sec peak (30 sec) audience adult CPT (NZ$) (000s) (NZ$) Type Peak time talk music music music music music music music music talk music sport music music music sport music Mon-Fri 0600-0900 Mon-Fri 0600-0900 Mon-Fri 0600-0900 Mon-Fri 0600-0900 Mon-Fri 0600-0900 Mon-Fri 0600-0900 Mon-Fri 0600-0900 Mon-Fri 0600-0900 Mon-Fri 0600-0900 Mon-Fri 0600-0900 Mon-Fri 0600-0900 Mon-Fri 0600-0900 Mon-Fri 0600-0900 Mon-Fri 0600-0900 Mon-Fri 0600-0900 Mon-Fri 0600-0900 Mon-Fri 0600-0900 1,231 920 791 835 800 694 750 436 555 455 442 256 160 162 320 266 77 86.1 51.8 42.8 40.4 39 29.6 28.9 28.7 27.7 16.9 15.3 10 7.3 6.8 2.8 2.1 0.8 14.3 17.8 18.5 20.7 20.5 23.4 26.0 15.2 20.0 26.9 28.9 25.6 21.9 23.8 114.3 126.7 96.3 talk music music music music music music music music music Mon-Fri 0600-0900 Mon-Fri 0600-0900 Mon-Fri 0600-0900 Mon-Fri 0600-0900 Mon-Fri 0600-0900 Mon-Fri 0600-0900 Mon-Fri 0600-0900 Mon-Fri 0600-0900 Mon-Fri 0600-0900 Mon-Fri 0600-0900 450 255 210 198 161 195 220 102 275 85 36 16 13 11.5 9.5 9.4 8.9 8.6 8.4 7.8 12.5 15.9 16.2 17.2 16.9 20.7 24.7 11.9 32.7 10.9 talk music music music music Mon-Fri 0600-0900 Mon-Fri 0600-0900 Mon-Fri 0600-0900 Mon-Fri 0600-0900 Mon-Fri 0600-0900 195 240 170 80 80 7.7 7.1 6.1 3.1 2.9 25.3 33.8 27.9 25.8 27.6 166 NEW ZEALAND: RADIO Costs/audiences cont. Station Radio Hauraki More FM Edge Coast Radio Sport Christchurch More FM Newstalk ZB Rock Breeze Edge Radio Hauraki Solid Gold ZM Coast Radio Live Waikato Rock Newstalk ZB Classic Hits ZHFM ZM Breeze Edge Solid Gold Radio Hauraki More FM Radio Live Dunedin Radio Dunedin Newstalk ZB Rock More FM Classic Hits Edge Radio Live Solid Gold ZM Coast Northland More FM Newstalk ZB Classic Hits Rock Radio Hauraki Peak rate Peak adult 30 sec peak (30 sec) audience adult CPT (NZ$) (000s) (NZ$) 65 2.1 31.0 78 1.8 43.3 55 1.4 39.3 40 1.3 30.8 40 0.9 44.4 Type music music music music sport Peak time Mon-Fri 0600-0900 Mon-Fri 0600-0900 Mon-Fri 0600-0900 Mon-Fri 0600-0900 Mon-Fri 0600-0900 music talk music music music music music music music talk Mon-Fri 0600-0900 Mon-Fri 0600-0900 Mon-Fri 0600-0900 Mon-Fri 0600-0900 Mon-Fri 0600-0900 Mon-Fri 0600-0900 Mon-Fri 0600-0900 Mon-Fri 0600-0900 Mon-Fri 0600-0900 Mon-Fri 0600-0900 201 235 143 154 130 50 56 85 60 70 13.1 12.5 10.2 6.4 6.4 4.5 4 3.9 3.3 2.9 15.3 18.8 14.0 24.1 20.3 11.1 14.0 21.8 18.2 24.1 music talk music music music music music music music talk Mon-Fri 0600-0900 Mon-Fri 0600-0900 Mon-Fri 0600-0900 Mon-Fri 0600-0900 Mon-Fri 0600-0900 Mon-Fri 0600-0900 Mon-Fri 0600-0900 Mon-Fri 0600-0900 Mon-Fri 0600-0900 Mon-Fri 0600-0900 125 85 95 65 54 97 40 50 31 31 6.3 6.2 4.8 4.3 3.3 3.3 2.4 2.1 1.2 1.1 19.8 13.7 19.8 15.1 16.4 29.4 16.7 23.8 25.8 28.2 music talk music music music music talk music music music Mon-Fri 0600-0900 Mon-Fri 0600-0900 Mon-Fri 0600-0900 Mon-Fri 0600-0900 Mon-Fri 0600-0900 Mon-Fri 0600-0900 Mon-Fri 0600-0900 Mon-Fri 0600-0900 Mon-Fri 0600-0900 Mon-Fri 0600-0900 42 47 64 60 60 63 26 18 17 17 2.5 2.3 2 1.9 1.4 1.4 0.7 0.6 0.6 0.4 16.8 20.4 32.0 31.6 42.9 45.0 37.1 30.0 28.3 42.5 music talk music music music Mon-Fri 0600-0900 Mon-Fri 0600-0900 Mon-Fri 0600-0900 Mon-Fri 0600-0900 Mon-Fri 0600-0900 60 40 47 50 45 3.9 3.3 2.5 2 1.9 15.4 12.1 18.8 25.0 23.7 167 NEW ZEALAND: RADIO Costs/audiences cont. Peak time Type Station Hawkes Bay Newstalk ZB talk Mon-Fri 0600-0900 Rock music Mon-Fri 0600-0900 Classic Hits music Mon-Fri 0600-0900 Coast music Mon-Fri 0600-0900 Edge music Mon-Fri 0600-0900 Manawatu More FM music Mon-Fri 0600-0900 Newstalk ZB talk Mon-Fri 0600-0900 Rock music Mon-Fri 0600-0900 Breeze music Mon-Fri 0600-0900 Edge music Mon-Fri 0600-0900 Rotorua Classic Hits music Mon-Fri 0600-0900 Rock music Mon-Fri 0600-0900 Newstalk ZB talk Mon-Fri 0600-0900 Radio Hauraki music Mon-Fri 0600-0900 Edge music Mon-Fri 0600-0900 Taranaki Classic Hits music Mon-Fri 0600-0900 Newstalk ZB talk Mon-Fri 0600-0900 Rock music Mon-Fri 0600-0900 Coast music Mon-Fri 0600-0900 More FM music Mon-Fri 0600-0900 Tauranga Newstalk ZB talk Mon-Fri 0600-0900 Classic Hits BOPFM music Mon-Fri 0600-0900 Rock music Mon-Fri 0600-0900 Coast music Mon-Fri 0600-0900 ZM music Mon-Fri 0600-0900 Southland Classic Hits ZAFM music Mon-Fri 0600-0900 Rock music Mon-Fri 0600-0900 More FM music Mon-Fri 0600-0900 Coast music Mon-Fri 0600-0900 Newstalk ZB talk Mon-Fri 0600-0900 Nelson Classic Hits music Mon-Fri 0600-0900 Newstalk ZB talk Mon-Fri 0600-0900 Rock music Mon-Fri 0600-0900 More FM music Mon-Fri 0600-0900 Radio Hauraki music Mon-Fri 0600-0900 Source: Research International Radios Survey T1/2009 Peak rate Peak adult 30 sec peak (30 sec) audience adult CPT (NZ$) (000s) (NZ$) 57 43 45 15 50 3.5 3.3 2.8 1.3 1.2 16.3 13.0 16.1 11.5 41.7 67 34 44 40 30 2.9 2.4 2.2 2.1 1.8 23.1 14.2 20.0 19.0 16.7 32 27 26 17 38 1.2 1.1 0.7 0.7 0.6 26.7 24.5 37.1 24.3 63.3 62 70 35 30 35 3.1 3.1 2.7 2 1.7 20.0 22.6 13.0 15.0 20.6 54 66 42 22 27 5.3 4.8 3.5 3 2.6 10.2 13.8 12.0 7.3 10.4 52 41 35 25 38 2.4 2.1 1.6 1.4 1.3 21.7 19.5 21.9 17.9 29.2 36 37 28 39 18 1.9 1.8 1.8 1.7 0.8 18.9 20.6 15.6 22.9 22.5 Average CPT (all commercial stations): NZ$14.4 168 NEW ZEALAND: RADIO Top ten radio advertisers (2008) Advertiser EMI Music Personalised Plates The Radio Network The Radio Bureau NZ Lotteries Commission Foodstuffs Brand Developers Harvey Norman Sky Network Television The Warehouse Top ten radio product categories (2008) Radio expenditure NZ$ (000s) 15,498 11,954 8,505 5,926 5,781 5,450 4,571 4,352 3,531 3,462 Radio expenditure Category NZ$ (000s) Radio/television 26,570 Audio tapes/CDs/records 23,297 Central Govt. Departments services 17,445 Equipment/parts 12,602 Magazines/newspapers 7,140 Theatres/concerts 6,998 Supermarkets 6,741 Department stores 6,355 Sporting assoc.and events 6,154 Fast food/restaurants/cafés 6,112 Source: AdQuest Millennium Source: AdQuest Millennium Top radio owners (2008) Top radio sales houses (2008) Radio revenue Owner NZ$ (000s) The Radio Bureau 5,069 The Radio Network Promo Accnt 4,739 Radio NTZB Promotional Account 3,317 The Radio Network 1,655 Radio Sport Promo Account 1,246 Radio Sport Sponsorship 865 Capital C 162 Sales house The Radio Network The Radio Bureau Radio New Zealand Capital Concerts Source: AdQuest Millennium Source: AdQuest Millennium 169 Radio revenue NZ$ (000s) 8,505 5,069 3,317 162 NEW ZEALAND: OUTDOOR OUTDOOR Number of outdoor sites: 10,700 Top ten outdoor advertisers (2008) Outdoor expenditure NZ$ (000s) 4,531 3,561 2,754 2,172 1,993 1,835 1,779 1,502 1,501 1,500 Advertiser Telecom Corp TVNZ TV3 Network Land Transport New Zealand Coca-Cola Vodafone NZ Lotteries Commission Air New Zealand Goodman Fielder Foodstuffs Source: AdQuest Millennium Top ten outdoor product categories (2008) Outdoor expenditure NZ$ (000s) 10,545 7,092 5,772 4,667 3,718 3,424 3,718 3,424 3,183 3,065 Category Radio/television Mobile phones Central govt. department services Airlines Passenger vehicles Education Cinema Banks Clothing/footwear (retail) Beer/stout Source: AdQuest Millennium Top outdoor contractors (2008) Contractor APN Holdings Outdoor revenue NZ$ (000s) 111 Source: AdQuest Millennium 170 NEW ZEALAND: CINEMA CINEMA Number of cinema screens: 366 Source: Val Morgan Average cost of a 60 sec. spot per screen per week: NZ$490 Source: Val Morgan Number of screens used in typical national campaign: 50-70 Source: Val Morgan Trend in admissions 2002 2003 2004 2005 2006 Admissions (mill) 17.8 18.3 17.1 15.4 15.3 Source: Val Morgan Cinema audience reach Age 16-24 25-34 35-49 50+ Income (NZ$/year) 50K+ 60K+ 70K+ 80K+ % 44 28 24 23 % 27 29 30 28 Source: Roy Morgan Research Jan-Dec 2008 171 Gross takings NZ$ (mill) 142.7 156.1 152.8 146.8 146.4 NEW ZEALAND: CINEMA Top ten films (2008) Gross takings NZ$ (000s) 7,601 6,696 4,975 4,603 4,571 3,895 3,551 3,515 3,402 3,393 Film Mamma Mia The Dark Knight Indiana Jones 4 Quantum of Solace Kung Fu Panda Hancock I Am Legend Iron Man Wall-E Death at a Funeral Source: Val Morgan Top ten cinema advertisers (2008) Top ten cinema product categories (2008) Cinema expenditure Advertiser NZ$ (000s) Val Morgan Cinema Stills 920 Sky Network Television 732 Land Transport New Zealand 638 Foodstuffs 550 Vodafone 524 Shell Oil 520 Air New Zealand 507 Motion Pictures 391 Unilever 378 Whitcoulls 372 Cinema expenditure Category NZ$ (000s) Mobile phones 1,050 Central govt. department services 1,007 Cinema 944 Radio/television 912 Social orgs./community 733 Fizzy drinks 663 Airlines 602 Fuels/oils 520 Education 516 Banks 432 Source: AdQuest Millennium Source: AdQuest Millennium Top cinema owners/sales houses (2008) Owner Val Morgan Cinema Stills Sky City Rialto Cinemas Cinema revenue NZ$ (000s) 920 19 6 Source: AdQuest Millennium 172 NEW ZEALAND: INTERNET INTERNET Top ten internet advertisers (2008) Top ten internet product categories (2008) Internet expenditure Advertiser NZ$ (000s) Telecom Corp 6,143 Air New Zealand 1,813 House of Travel 1,404 Sky Network Television 1,089 Toyota 1,073 TelstraClear 973 Inland Revenue Dept. 808 Seek Employment 779 Westpac Bank 674 TVNZ 662 Category Mobile phones Central govt. Airlines Banks Passenger vehicles Radio/television Internet Travel agents Credit cards Education Source: AdQuest Millennium Source: AdQuest Millennium Top ten internet owners (2008) Top internet sales houses (2008) Owner Telecom Corp TelstraClear Quotable Value NZ Google APN Finda DMD Internet Woosh Wireless Isposure Salefinder Yahoo!Xtra Internet revenue NZ$ (000s) 1,802 238 69 46 45 39 39 32 30 17 Sales house Telecom Corp TelstraClear Woosh Wireless Internet Co. of NZ Compass Communications Epitiro Technologies Source: AdQuest Millennium Source: AdQuest Millennium 173 Internet expenditure NZ$ (000s) 4,740 3,300 3,174 3,111 2,783 2,432 2,385 2,383 2,160 1,692 Internet revenue NZ$ (000s) 1,797 238 39 7 3 1 NEW ZEALAND: MEDIA REACH/OVERALL MEDIA REACH % reach by medium (adults) Daily 61 48 54 Conventional television Newspapers Outdoor Cinema Internet Weekly 90 71 57 74 Source: AGB Nielsen, AC Nielsen, Roy Morgan OVERALL Top ten overall advertisers (2008) Media expenditure NZ$ (000s) 48,884 47,611 46,435 41,152 40,267 36,827 33,919 31,967 31,409 27,065 Advertiser Telecom Corp Foodstuffs Progressive Enterprises The Warehouse Harvey Norman Reckitt Benckiser Noel Leeming Group NZ Lotteries Commission Mitre 10 Vodafone Source: AdQuest Millennium Top ten overall product categories (2008) Media expenditure NZ$ (000s) 64,825 43,177 41,567 35,684 20,038 15,626 15,233 14,398 12,967 10,837 Category Appliances/lighting Audio tapes/CDs/records Airlines Exhibitions Fizzy drinks Accessories Auto services Air conditioning/insulation Auto equipment, parts & accessories Air fresheners Source: AdQuest Millennium 174 Monthly 97 23 76 PAKISTAN: ECONOMIC DATA PAKISTAN ECONOMIC DATA Main economic indicators 2001-2008 2001 2002 1 US$ = 70.41 PKR at 2008 rate 2003 2004 2005 2006 2007 2008 Gross Domestic Product (PKR billion) at current prices % change at 2008 prices % change 4,209.9 4,452.7 4,875.7 5,640.6 6,499.8 7,623.2 8,723.2 10,478.2 11.0 5.8 9.5 15.7 15.2 17.3 14.4 20.1 7,329.5 7,504.7 7,985.2 8,594.9 9,079.5 9,865.7 10,494.8 10,478.2 7.6 2.4 6.4 7.6 5.6 8.7 6.4 -0.2 Gross Domestic Product per capita (PKR 000s) at current prices at 2008 prices 28.6 49.8 28.7 48.4 30.7 50.3 34.8 53.0 39.2 54.8 45.0 58.2 50.4 60.6 59.2 59.2 80.1 122.1 92.3 129.0 108.3 140.1 123.9 149.1 148.8 148.8 Gross Domestic Product (US$ billion) at current prices at 2008 prices 59.8 104.1 63.2 106.6 69.2 113.4 Gross Domestic Product per capita (US$ 000s) at current prices at 2008 prices 0.4 0.7 0.4 0.7 0.4 0.7 0.5 0.8 0.6 0.8 0.6 0.8 0.7 0.9 0.8 0.8 147.3 155.2 158.6 162.2 165.8 169.5 173.2 177.0 59.3 3.3 61.1 2.9 65.6 7.5 71.6 9.1 77.3 7.9 83.1 7.6 100.0 20.3 0.16 0.17 0.17 0.17 0.19 0.26 0.27 14.8 6.8 18.7 8.8 28.3 18.9 56.6 45.6 26.0 4.7 Population Millions Consumer Price Index 2008=100 % change 57.4 3.1 Ad.spend as a % of GDP 0.15 Advertising Expenditure Growth (%) at current prices at 2008 prices 0.8 -2.2 12.3 8.7 12.3 9.2 Source: IFS, ZenithOptimedia 175 PAKISTAN: ADVERTISING EXPENDITURE ADVERTISING EXPENDITURE Advertising expenditure in Rs million at current prices 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 Total 5,694 6,212 6,448 6,500 7,300 8,200 9,410 11,166 14,329 22,436 28,268 Newspapers 1,368 1,430 2,370 2,883 3,036 3,240 3,432 3,870 4,482 6,043 6,707 Magazines 375 390 630 217 264 360 468 630 918 1,417 1,573 TV 3,401 3,738 2,875 2,400 2,700 3,300 4,200 4,700 6,300 10,550 14,523 Radio Cinema Outdoor Internet 119 431 123 531 173 400 200 800 200 1,100 200 1,100 200 10 1,100 300 45 1,600 21 350 35 2,200 44 550 990 2,800 86 997 1,337 2,996 135 Advertising expenditure in Rs million at constant 2008 prices 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 Total 12,429 11,105 11,634 11,573 11,317 12,304 13,430 14,339 15,598 18,544 26,992 Newspapers 4,068 2,668 2,678 4,254 5,019 5,117 5,306 5,230 5,406 5,800 7,270 Magazines 1,194 731 730 1,131 378 445 590 713 880 1,188 1,705 TV 6,131 6,633 7,001 5,161 4,178 4,551 5,405 6,400 6,565 8,153 12,693 Radio Cinema Outdoor Internet 350 686 232 841 230 994 310 718 348 1,393 337 1,854 328 1,802 305 15 1,676 419 63 2,235 29 453 45 2,847 57 662 1,191 3,369 103 Source: 1998-2000 Gallup, 2001-2008 Gallup, Aurora, TransIndus, Adcom Notes: 1. Excludes production costs 2. Includes classified to 2004, excludes from 2005 3. Includes agency commission 4. After discounts 5. Internet includes display only (no search/classified in Pakistan) 6. Cinema and internet figures are provided by sales houses rather than third-party bodies 176 PAKISTAN: POPULATION POPULATION Land area (km²) Capital city Language Currency 778,720 Islamabad Punjabi and numerous others Pakistan Rupee (PKR) Source: CIA Factbook Population by age 0-15 16-24 25-34 35-44 45-54 55-64 65+ Total Male (000s) 29,241 12,724 9,111 6,185 4,561 2,923 2,477 67,222 Female (000s) 26,823 12,263 8,450 5,727 4,151 2,491 2,049 61,954 Total (000s) 56,064 24,987 17,561 11,912 8,712 5,414 4,526 129,176 Source: Population Census Organization 1998 (annual growth rate is 2.69%) 177 PAKISTAN: TELEVISION TELEVISION Number of households: 26,500,000 Number of television households: 13,200,000 (49.8%) TV licence cost (per year): PKR 300 Average minutes viewed per day per adult: 185 Average pay-TV subscription cost Cable (analogue) DTH (analogue) Average monthly subscription PKR 250 500 Source: Cable Association of Pakistan (CAP) Main channels Channel Commercial PTV Home Star Plus Sony ATV GEO News PTV News ARY Qtv GEO Entertainment AAJ News ARY News Cartoon Network ARY Digital Ten Sports HBO Hum TV Indus Vision Indus News Technical penetration (%) Daily hours of transmission Ad mins per week 81.8 79.8 68.8 66.0 65.4 59.4 53.5 52.8 46.4 41.6 41.4 39.6 39.2 36.6 34.7 34.0 30.3 12 6 8 8 9 6 6 6 8 6 6 8 6 6 6 6 8 757 1,012 1,687 142 235 1,066 1,379 1,244 349 1,066 404 238 1,224 1,080 201 Source: Gallup Pakistan & Media Track. The data stated above is obatined on National Region Note: Penetration (reach) is calculated on Urban Region for all channels 178 PAKISTAN: TELEVISION Cost/audience Channel PTV Home Star Plus Sony ATV GEO News PTV News ARY Qtv GEO Entertainment AAJ News ARY News Cartoon Network ARY Digital Peak time 2000-2100 2000-2100 2000-2100 2000-2100 2100-2200 2100-2200 2000-2100 2000-2100 2100-2200 2100-2200 1500-2000 2000-2100 Peak rate 30 sec (PKR) 89,075 33,000 33,600 20,000 68,200 13,000 3,750 46,500 10,000 8,333 9,000 21,200 Peak adult audience (000s) 16,142 15,900 14,085 13,338 13,585 12,188 11,282 10,916 9,953 8,865 7,842 8,343 Source: Gallup Pakistan & Buying Deptartment of Adcom. Average CPT (all commercial channels): PKR 2.5 Ad revenue Ad revenue 2008 PKR (mill) Channel Commercial PTV Home ATV GEO News PTV News ARY Qtv GEO Entertainment AAJ News ARY News Cartoon Network ARY Digital Ten Sports HBO 2,594.1 842.2 1,703.6 98.6 78.8 1,066.1 777.4 1,039.8 280.0 1,032.4 462.5 197.4 Source: Media Track 179 30 sec peak adult CPT (PKR) 5.5 2.1 2.4 1.5 5.0 1.1 0.3 4.3 1.0 0.9 1.1 2.5 PAKISTAN: TELEVISION Top ten television programmes (2008) Programme MTV Genuine Maal The Big Digit The News Concert Review Bhatti Ki Buss Ho Gayee Waqt Closeted Top 3 Design A Cuisine With Juni Tipu Sultan Channel PTV Home PTV Home PTV Home PTV Home PTV Home PTV Home PTV Home PTV Home PTV Home PTV Home Adult TVR 16.3 16.0 15.7 15.3 14.9 14.8 14.8 14.7 14.3 14.2 Source: Gallup Pakistan. The data stated above is obatined on Urban Region Top ten television advertisers (2008) Advertiser Unilever Telenor Mobilink China Mobile Pak Telecom Mobile Procter & Gamble PepsiCo Coca-Cola Colgate Palmolive Warid Telecom TV expenditure PKR (mill) 1,818.3 1,234.6 1,212.0 946.4 868.1 800.2 582.6 556.5 444.5 440.3 Source: Media Track 180 PAKISTAN: TELEVISION Top ten television product categories (2008) Category Mobile phone operators Carbonated soft drinks Mobile phones Toiletries (soap) Shampoo Dairy products Cooking oil/ghee Detergents Construction Banks TV expenditure PKR (mill) 4,710.4 977.1 952.8 890.7 794.6 695.7 591.7 550.3 412.9 377.1 Source: Media Track Top ten television owners (2008) TV revenue PKR (mill) 2,594.1 1,703.6 1,618.9 1,066.1 1,039.8 1,032.4 842.2 777.4 566.4 529.2 Owner PTV GEO News HUM TV GEO Entertainment ARY One World ARY Digital ATV AAJ TV Express News Masala Source: Media Track Top ten television sales houses (2008) TV revenue PKR (mill) 2,769.7 2,732.1 2,632.9 2,148.1 842.2 777.4 625.7 566.4 525.8 462.5 Sales house Independent Media Corporation Pakistan Television Network ARY Communications Eye Television Network Sports Star International Recorder Television Airwaves Media Television Media Network KTN Production Tower Sports Source: Media Track/Adcom 181 PAKISTAN: NEWSPAPERS NEWSPAPERS Newspapers d=daily R=Regional N=National Adult Full page Adult CPT Circulation readership B/W B/W Title (000s) (000s) PKR PKR Jang (d, N) 450 2,250 1,533,600 681.6 Express (d, N) 375 1,875 1,222,560 652.0 Nawa-I-Waqt (d, N) 350 1,750 691,200 395.0 Dawn (d, N) 225 675 1,328,400 1,968.0 Khabrain (d, N) 200 1,000 691,200 691.2 Qami Akhbar (d, R) 190 950 250,000 263.2 Ummat (d, R) 185 925 596,160 644.5 The news (d, N) 175 525 648,000 1,234.3 Din (d, N) 175 875 388,800 444.3 The Nation (d, N) 150 450 388,800 864.0 Pakistan (d, N) 150 750 259,200 345.6 Awam (d, N) 150 750 259,200 345.6 Business Recorder (d, N) 135 405 324,000 800.0 Kawish (d, R) 85 425 345,600 813.2 Jurra;t (d, R) 80 400 100,000 250.0 Mashriq (Qta) (d, R) 70 350 200,000 571.4 Agaz (d, R) 65 325 135,000 415.4 Mashriq (Psh) (d, R) 60 300 225,000 750.0 Ibrat (d, R) 60 300 175,000 583.3 Aaj Kal (d, N) 60 300 302,400 1,008.0 Aaj (d, R) 45 225 175,000 777.8 Daily Times (d, N) 45 135 475,200 3,520.0 Awami Awaz (d, R) 35 175 120,000 685.7 Tamer-E-Sindh (d, R) 30 150 150,000 1,000.0 Daily Bussiness Report (d, R) 30 150 175,000 1,166.7 Daily Report (d, R) 30 150 150,000 1,000.0 Tijarat (d, R) 30 150 180,000 1,200.0 Waqt (d, R) 30 150 150,000 1,000.0 Al Akhbar (d, R) 30 150 150,000 1,000.0 Pakistan Observer (d, N) 28 84 200,000 2,381.0 Wahdat (d, R) 25 125 160,000 1,280.0 Jurrat (d, R) 25 125 150,000 1,200.0 Jinnah (d, N) 25 125 237,600 1,900.8 Jassarat (d, R) 25 125 150,000 1,200.0 Amn (d, R) 20 100 150,000 1,500.0 Abaseen (d, R) 18 90 150,000 1,666.7 Frontier Post (d, R) 18 54 175,000 3,240.7 Source: Adcom/Gallup Average CPT (B/W): PKR 737.7 182 Full page Colour PKR 3,067,200 1,528,200 691,200 1,328,400 691,200 250,000 596,160 648,000 388,800 388,800 259,200 518,400 324,000 345,600 100,000 200,000 135,000 225,000 175,000 302,400 175,000 475,200 120,000 150,000 175,000 150,000 180,000 150,000 125,000 200,000 160,000 150,000 237,600 150,000 150,000 150,000 175,000 PAKISTAN: NEWSPAPERS Top ten newspaper advertisers (2008) Top ten newspaper product categories (2008) Newspaper expenditure Advertiser PKR (mill) Pakistan Telecommunication 162.5 Mobilink 159.2 Warid 148.6 China Mobile Company 114.6 Telenor 98.9 Unilever 79.3 Ufone 55.5 Nokia 54.9 Indus 50.4 Bank Al Habib 49.4 Newspaper expenditure Category PKR (mill) Telcos 572.4 Banks 551.2 Auto 149.7 Broadband 99.7 Home appliances 85.1 Mobile 84.6 Office supplies 67.8 TV channels 50.4 Cooking oil/ghee 45.7 Insurance 42.8 Source: Adcom Source: Adcom Top ten newspaper owners (2008) Top ten newspaper sales houses (2008) Owner Jang Dawn Nawa-I-Waqt The News Khabrain The Nation Mashriq Daily Times Express Buisness Recorder Newspaper revenue PKR (mill) 596.9 377.4 201.7 188.0 143.9 126.2 125.9 118.2 105.4 77.4 Source: Adcom Newspaper revenue Sales house PKR (mill) Daily Jang - Karachi 596.9 Pakistan Herald 377.4 Daily Nawa-i-Waqt 201.7 Daily The News 188.0 Daily Khabrain 143.9 Media Times 126.6 The Nation 126.2 Daily Mashriq 125.9 Century Publications 105.4 Ummat Group 22.6 Source: Adcom 183 PAKISTAN: MAGAZINES MAGAZINES Magazines w=weekly f=fortnightly m=monthly bm=bimonthly q=quarterly Circulation Title (000s) Akhbar-E-Jahan (w) 250 Shua (m) 85 Khawateen Digest (m) 75 Kiran (m) 70 Hina (m) 65 Family (w) 60 Herald (m) 45 Aanchal (m) 45 Kitchen (m) 35 Sachee Kahaneiyan (m) 35 Pakiza (m) 35 Sarguzish (m) 35 Jasoosi (m) 28 News Line (m) 25 Bawarchee Khana (m) 25 Dosheeza (m) 25 Suspance (m) 24 She (m) 20 Dalda ka Dastarkhuan (m) 20 Rida (m) 20 Urdu Digest (m) 20 Nonihal (m) 20 Friday Times (w) 18 Mazaydar Khanay (m) 18 Women's Own (m) 15 Super Star Dust (m) 15 Teenager (m) 15 Pakistan & Gulf Economic (f) 15 Sabrang (m) 15 Nazneen (m) 15 Taleem-O-Tarbiat (m) 15 Fashion Collection (m) 12 Ibrat Magazine (f) 12 Mr.Cook (bm) 12 Raysham (m) 12 Darr (m) 12 Kheal Kheal Main (m) 12 Mag (w) 10 Hamsafar (m) 10 Hazar Dastan (m) 10 Home Express (m) 10 Visage (bm) 8 Adult Full page Adult CPT Full page readership Colour Colour B/W (000s) PKR PKR PKR 2,000 97,000 48.5 97,000 680 8,000 11.8 8,000 600 12,000 20.0 12,000 560 8,000 14.3 8,000 520 8,000 15.4 8,000 480 22,000 45.8 22,000 360 33,000 91.7 33,000 360 6,000 16.7 6,000 280 12,000 42.9 12,000 280 8,000 28.6 8,000 280 8,000 28.6 8,000 280 8,000 28.6 8,000 224 8,000 35.7 8,000 200 15,000 75.0 15,000 200 10,000 50.0 10,000 200 8,000 40.0 8,000 192 8,000 41.7 8,000 160 16,000 100.0 16,000 160 15,000 93.8 15,000 160 8,000 50.0 8,000 160 8,000 50.0 8,000 160 12,000 75.0 12,000 144 75,000 520.8 75,000 144 8,000 55.6 8,000 120 10,000 83.3 10,000 120 8,000 66.7 8,000 120 8,000 66.7 8,000 120 15,000 125.0 15,000 120 8,000 66.7 8,000 120 8,000 66.7 8,000 120 8,000 66.7 8,000 96 10,000 104.2 10,000 96 15,000 156.3 15,000 96 8,000 83.3 8,000 96 8,000 83.3 8,000 96 6,000 62.5 6,000 96 8,000 83.3 8,000 80 27,000 337.5 27,000 80 8,000 100.0 8,000 80 6,000 75.0 6,000 80 50,000 625.0 50,000 64 12,000 187.5 12,000 184 PAKISTAN: MAGAZINES Magazines cont. w=weekly f=fortnightly m=monthly bm=bimonthly q=quarterly Circulation Title (000s) Libas (q) 8 Good Times (f) 8 Money (m) 8 Good Food (bm) 8 Food Line (bm) 8 Chanda (m) 8 Fiction (m) 8 Dastak (m) 8 Reewaj (m) 8 T V Asia (m) 7 Me & My Weeding (q) 6 Mr (bm) 6 Health & Beauty (bm) 6 Diva (m) 5 Niche (bm) 5 Bridge & You (q) 5 T V Times (m) 5 Motherhood (m) 5 Super Mom (m) 5 Pink (m) 5 South Asia (m) 5 Spider (m) 5 Internet (m) 5 Music World (m) 5 Faq (q) 4 Aurora (bm) 4 Jewel Times (bm) 4 High (bm) 4 Circkter (m) 4 Computer World (f) 3 Smash (m) 3 Ebizz Magazine (m) 3 Synergyzer (bm) 3 Slogan (m) 2 Brand Wagon (m) 2 Adult Full page Adult CPT Full page readership Colour Colour B/W (000s) PKR PKR PKR 64 24,000 375.0 24,000 64 15,000 234.4 15,000 64 15,000 234.4 15,000 64 12,000 187.5 12,000 64 10,000 156.3 10,000 64 6,000 93.8 6,000 64 6,000 93.8 6,000 64 8,000 125.0 8,000 64 8,000 125.0 8,000 56 8,000 142.9 8,000 48 15,000 312.5 15,000 48 15,000 312.5 15,000 48 10,000 208.3 10,000 40 8,000 200.0 8,000 40 15,000 375.0 15,000 40 15,000 375.0 15,000 40 8,000 200.0 8,000 40 12,000 300.0 12,000 40 12,000 300.0 12,000 40 10,000 250.0 10,000 40 15,000 375.0 15,000 40 22,000 550.0 22,000 40 15,000 375.0 15,000 40 8,000 200.0 8,000 32 25,000 781.3 25,000 32 60,000 1,875.0 60,000 32 10,000 312.5 10,000 32 15,000 468.8 15,000 32 7,000 218.8 7,000 24 20,000 833.3 20,000 24 5,000 208.3 5,000 24 8,000 333.3 8,000 20 35,000 1,750.0 35,000 16 30,000 1,875.0 30,000 16 20,000 1,250.0 20,000 Source: Adcom/Gallup Average CPT (Colour): PKR 96.9 185 PAKISTAN: MAGAZINES Top ten magazine advertisers (2008) Top ten magazine product categories (2008) Magazine expenditure Advertiser PKR (mill) Unilever 21.2 PEL 17.2 Procter & Gamble 15.7 Bankislami Pakistan 13.5 Habib Oil Mills 12.5 Nokia 10.4 Orient Group 8.5 Nestlé 8.4 Telenor Pakistan 8.4 Mariana Industries 7.6 Magazine expenditure Category PKR (mill) Skincare 43.7 Household appliances 40.3 Banks 29.1 Cooking oil/ghee 22.8 Shampoo 17.6 Medicine 17.1 Telecos 17.0 Mobile 15.7 Food 14.9 Resturants 12.6 Source: Adcom Source: Adcom Top ten magazine owners (2008) Top ten magazine sales houses (2008) Magazine revenue Owner PKR (mill) Jang Sunday 52.3 Dawn Sunday 47.4 Akhbar-E-Jehan 33.8 Family 21.1 The News Sunday 19.0 Express Sunday 16.8 Daily Times Sunday 13.4 Mag 11.1 The Friday Times 10.5 Nawa-I-Waqt Sunday 10.3 Magazine revenue Sales house PKR (mill) Daily Jang - Karachi 91.3 Pakistan Herald Publications 61.2 Family Magazine 21.1 Daily The News 19.0 Century Publications 16.8 Media Times 14.4 Weekly Mag 11.1 Vanguards Books 10.5 Daily Nawa-i-Waqt 10.3 Daily Khabrain 9.6 Source: Adcom Source: Adcom 186 PAKISTAN: RADIO RADIO Number of radio households: 23,850,000 (90%) Source: Gallup/MARS Number of commercial radio stations: 25 Source: Gallup/MARS Average daily listening minutes per adult: 40-45 Source: Gallup/MARS Peak rates Station National PBC Main regional FM 105 (Awaz) FM 105 (Sachal) FM 89 FM 91 FM 100 FM 101 FM 103 FM 106.2 FM 107 FM 99 FM 93 FM 96 FM 98 Type Peak time Peak rate (30 sec) (PKR) news/entertainment 0700-1000 3,000 news/entertainment news/entertainment music news/entertainment news/entertainment news/entertainment news/entertainment music news/entertainment news/entertainment news/entertainment music news/entertainment 0800-1000 1700-1900 0800-1000/1700-1900 1700-1900 1700-1900 1700-1900 1700-1900 1700-1900 1700-1900 0800-1000 0800-1000 1700-1900 0800-1000 1,100 7,500 2,000 7,500 1,250 1,400 7,500 1,650 450 600 250 350 150 Source: Gallup/MARS 187 PAKISTAN: RADIO Top ten radio advertisers (2008) Top ten radio product categories (2008) Radio expenditure Advertiser PKR (mill) Unilever 27.2 Warid Telecom 18.0 Telenor 17.3 Mobilink 16.7 China Mobile 16.1 Hilal Confectioneries 12.1 Ufone 10.6 Habib Bank Limited 9.5 Coca-Cola 8.3 PTCL 7.7 Category Telcos Beverages Mobile phones Food Confectionery Home appliances Biscuits Dairy products Financial institutions Petroleum products Source: Midia Miles Pakistan Source: Midia Miles Pakistan Top ten radio owners (2008) Top ten radio sales houses (2008) Owner FM 100 FM 89 FM 106.2 FM 91 FM 103 FM 107 FM 101 FM 96 FM 105 (Awaz) FM 105 (Sachal) Radio revenue PKR (mill) 88.7 70.4 58.8 44.1 31.6 29.1 16.9 11.8 8.5 6.2 Source: Midia Miles Pakistan Radio expenditure PKR (mill) 74.7 46.1 27.3 16.0 13.2 12.9 11.7 11.7 10.7 9.6 Radio revenue Sales house PKR (mill) FMS 89.6 Kohinoor Airways 71.0 ARY Communications 59.4 Air Ways 44.1 Trade Serve 31.6 Apna Karachi 29.1 Clarity Communications 17.1 Vatra Communications 11.8 Roshan Media 8.5 Sachal Satellite Communications 6.2 Source: Midia Miles Pakistan/Adcom 188 PAKISTAN: OUTDOOR/CINEMA OUTDOOR Number of outdoor sites: 100,000 approx. CINEMA Number of cinema screens: 160 Source: Cine Plus Media Average cost of a 60 sec. spot per screen per week: PKR 98.9 Source: Cine Plus Media Cinema audience profile Age 16-24 25-34 35-49 50+ Sex Male Female % 5 25 40 30 % 80 20 Source: Cine Plus Media Top films (2008) Top cinema advertisers (2008) Film Ghajini Jooda Akbar Race Advertiser Unilever Telenor Mobilink Greenstar HBL Source: Cine Plus Media Top cinema owners (2008) Minitries Ufone Nokia Reckitt Owner Moin ur Rehman (Cineplex) Nadeem Mandviwalla (Nishat) Asif (Capri) Sozoworld (Lahore) Sozogold (Lahore) Arif Baig (Cinepax) ISB Source: Cine Plus Media Source: Cine Plus Media 189 PAKISTAN: INTERNET INTERNET Adult internet users: 3,800,000 (5.2%) Internet user profile Age 16-24 25-34 35-54 55-64 65+ reach % 38 10 1 - Source: ZenithOptimedia 190 PAKISTAN: MEDIA REACH/OVERALL MEDIA REACH % reach by medium (adults) Daily 87.4 Conventional television Weekly 87.4 Monthly 87.4 Source: Gallup OVERALL Top ten overall advertisers (2008) Advertiser Unilever Mobilink Telenor China Mobile Pak Telecom Mobile Procter & Gamble Warid Telecom PepsiCo Coca-Cola Colgate Palmolive Top ten overall product categories (2008) Media expenditure PKR (mill) 1,946.0 1,387.8 1,359.3 1,077.1 934.2 815.9 606.9 582.6 564.8 444.5 Category Mobile phone operators Mobile phones Carbonated soft drinks Banks Toiletries (soap) Shampoo Dairy products Cooking oil/ghee Detergent powders Construction Media expenditure PKR (mill) 5,390.2 1,064.7 977.1 957.4 890.7 812.3 707.4 660.2 550.3 412.9 Source: ZenithOptimedia Source: ZenithOptimedia Top ten media owners (2008) Top ten sales houses (2008) Owner PTV GEO News HUM TV GEO Entertainment ARY One World ARY Digital ATV AAJ TV Jang Express News Source: ZenithOptimedia Media revenue PKR (mill) 2,594.1 1,703.6 1,618.9 1,066.1 1,039.8 1,032.4 842.2 777.4 596.9 566.4 Media revenue Sales house PKR (mill) Independent Media Corporation 3,458.0 Pakistan Television Network 2,732.1 ARY Communications 2,692.3 Eye Television Network 2,148.1 Sports Star International 842.2 Recorder Television 777.4 Airwaves Media 669.8 Television Media Network 566.4 KTN Production 525.8 Tower Sports 462.5 Source: ZenithOptimedia 191 PHILIPPINES: ECONOMIC DATA PHILIPPINES ECONOMIC DATA Main economic indicators 2001-2008 2001 2002 1 US$ = 44.48 Peso at 2008 rate 2003 2004 2005 2006 2007 2008 4,872 12.9 6,261 6.5 5,444 11.7 6,501 3.8 6,033 10.8 6,781 4.3 6,648 10.2 7,267 7.2 7,498 12.8 7,498 3.2 58.1 74.6 63.7 76.0 69.3 77.9 74.9 81.9 83.0 83.0 109.5 140.8 122.4 146.2 135.6 152.5 149.5 163.4 168.6 168.6 Gross Domestic Product (Peso billion) at current prices % change at 2008 prices % change 3,632 8.3 5,270 1.4 3,964 9.2 5,585 6.0 4,316 8.9 5,879 5.3 Gross Domestic Product per capita (Peso 000s) at current prices at 2008 prices 46.7 67.7 49.1 69.1 52.4 71.4 Gross Domestic Product (US$ billion) at current prices at 2008 prices 81.7 118.5 89.1 125.6 97.1 132.2 Gross Domestic Product per capita (US$) at current prices at 2008 prices 1,049.1 1,103.2 1,178.7 1,305.4 1,431.6 1,557.3 1,684.9 1,865.8 1,522.6 1,554.5 1,605.4 1,677.7 1,709.6 1,750.5 1,841.7 1,865.8 Population Millions 77.8 80.8 82.3 83.9 85.5 87.1 88.7 90.4 71.0 3.0 73.4 3.5 77.8 6.0 83.7 7.6 89.0 6.2 91.5 2.8 100.0 9.3 1.96 2.19 2.32 2.63 2.45 2.39 2.36 20.0 13.2 26.5 17.5 3.3 -2.8 7.5 4.5 11.4 1.9 Consumer Price Index 2008=100 % change 68.9 6.8 Ad.spend as a % of GDP 1.92 Advertising Expenditure Growth (%) at current prices at 2008 prices 13.6 6.4 11.3 8.0 21.5 17.4 Source: IFS, ZenithOptimedia 192 PHILIPPINES: ADVERTISING EXPENDITURE ADVERTISING EXPENDITURE Advertising expenditure in Peso (mill) at current prices 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 Total 45,454 52,367 61,439 69,813 77,681 94,379 113,257 139,314 143,521 154,165 171,737 Newspapers 7,050 8,224 9,887 7,509 7,182 7,618 8,694 8,551 7,597 8,763 9,232 Magazines 2,557 1,931 1,946 2,898 3,456 1,645 1,890 2,259 TV 30,287 34,843 40,740 46,818 55,012 68,390 82,204 105,187 110,313 119,502 129,455 Radio 8,117 9,300 10,813 12,929 13,557 16,425 19,461 22,120 23,966 24,010 30,790 Outdoor 3,900 4,380 4,800 5,300 Advertising expenditure in Peso (mill) at constant 2008 prices 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 Total 77,592 84,376 95,231 101,320 109,460 128,548 145,563 166,361 161,318 168,516 171,737 Newspapers 12,035 13,251 15,324 10,898 10,120 10,376 11,174 10,211 8,539 9,579 9,232 Magazines 3,711 2,721 2,651 3,724 4,127 1,849 2,066 2,259 TV 51,701 56,140 63,147 67,948 77,517 93,150 105,652 125,609 123,992 130,626 129,455 Radio 13,856 14,985 16,760 18,763 19,103 22,371 25,012 26,414 26,938 26,245 30,790 Outdoor 4,657 4,923 5,247 5,300 Source: NMR PMS, NMR, AdQuest Millennium Notes: 1. Before discounts 2. Excludes production costs 3. Excludes classified 4. Excludes agency commission 5. Newspapers includes magazines before 2001 Main advertising restrictions Tobacco: Ads not allowed on TV and radio between 0700 and 1900. Ads must carry a government health warning. Banned in broadcasts and publications aimed at children. Alcohol: Ads should include a warning to 'drink moderately'. Children's: Advertising for breastmilk substitutes intended for infants and young children up to 24 months not allowed. 193 PHILIPPINES: POPULATION POPULATION Land area (km²) Capital city Languages Currency 298,170 Manila Tagalog, English Peso (P) Population by age 0-14 15-24 25-34 35-44 45-54 55-64 65+ Total Male (000s) 15,669 9,031 7,045 5,554 4,082 2,399 1,703 45,483 Female (000s) 14,997 8,810 7,095 5,470 4,006 2,469 2,127 44,974 Total (000s) 30,666 17,841 14,140 11,024 8,088 4,868 3,830 90,457 Source: National Statistics Office Note: Projected population based on 2000 census Adult status AB C1 C2 DE Total Male (000s) 298 2,087 5,367 22,066 29,819 Female (000s) 300 2,098 5,395 22,180 29,973 Total (000s) 598 4,185 10,763 44,246 59,792 Source: National Statistics Office Note: Based on the TV Research Council's estimates in 2002 Definition of adult status AB = monthly household income of Peso 50,001 and over C1 = monthly household income of Peso 30,001-50,000 C2 = monthly household income of Peso 15,001-30,000 DE = monthly household income of Peso 15,000 and below 194 PHILIPPINES: TELEVISION TELEVISION Number of urban households: 8,555,165 Number of television households: 7,621,454 (89.1%) Television homes with: Colour VCR DVD PVR/DVR Multiset Remote control Cable (connection) - total Satellite dish (DTH) - total 99.0% 0.3% 60.9% 0.1% 29.7% 86.4% 24.4% 0.1% Source: 2007 NUTAM Establishment Survey Average minutes viewed per day per adult (20+) (2007): 216 Average pay-TV subscription cost Cable (analogue) Average monthly subscription Peso 554 Source: 2007 NUTAM Establishment Survey Main channels Channel Commercial ABS-CBN NBN ABC GMA RPN QTV 11 IBC SBN Studio 23 NET 25 RJTV ESPN ABS-CBN News Cartoon Network CinemaOne Daily hours of transmission Ad mins per week 20 19 18 19 17 16 19 15 19 24 21 24 24 24 24 810 222 62 691 167 131 192 102 45 48 78 51 50 42 195 PHILIPPINES: TELEVISION Main channels cont. Channel Commercial Lifestyle MTV MYX AXN Star World Jack TV Solar Sports ETC Daily hours of transmission Ad mins per week 24 24 24 24 24 24 24 24 71 62 131 44 102 139 127 Source: AGB Nielsen Media Research, NUTAM data Cost/audience (2007) Channel ABS-CBN NBN ABC GMA RPN QTV 11 IBC SBN Studio 23 NET 25 RJTV ESPN ABS-CBN News Cartoon Network CinemaOne Lifestyle MTV MYX AXN Star World Jack TV Solar Sports ETC Peak rate 30 sec (Peso) 300,000 36,594 240,000 350,000 90,000 90,000 45,000 3,500 90,000 30,000 10,000 15,000 20,108 25,000 20,000 25,000 9,000 25,000 20,000 27,500 30,000 25,000 30,000 Peak time 2000-2059 2100-2159 2000-2059 2000-2059 2000-2059 2100-2159 2100-2159 1900-2159 1800-2159 1800-2159 2000-2059 2000-2059 2000-2159 1900-2259 - Peak adult audience (000s) 986 4 15 948 4 11 2 4 1 1 1 1 2 - Source: AGB Nielsen Media Research, NUTAM data Average CPT (all commercial channels): Peso 688.3 196 30 sec peak adult CPT (Peso) 304 9,829 16,051 369 23,000 7,887 23,006 23,462 45,788 29,455 27,473 25,663 16,046 - PHILIPPINES: TELEVISION Share of viewing & ad revenue Channel Commercial ABS-CBN NBN ABC GMA RPN QTV 11 IBC SBN Studio 23 NET 25 RJTV ESPN ABS-CBN News Cartoon Network CinemaOne Lifestyle MTV MYX AXN Star World Jack TV Solar Sports ETC Share of viewing (%) 2007 Individuals Adults 45.8 0.5 2.2 37.7 1.1 2.3 0.3 0.1 1.5 0.2 0.1 0.1 0.5 0.9 0.1 0.2 0.2 0.1 0.3 0.2 0.1 46.0 0.5 2.3 37.2 1.2 2.1 0.4 0.1 1.5 0.2 0.1 0.1 0.4 0.9 0.1 0.2 0.2 0.1 0.3 0.2 0.1 Ad revenue 2007 Peso (mill) 34,819 2,478 3,181 48,715 2,985 2,921 2,145 10 2,080 465 148 305 281 394 245 603 1 485 816 424 842 1,189 1,182 Source: AGB Nielsen Media Research, NUTAM data Top ten television programmes (2007) Programme SMB Sports Will To Win Pacquiao Barrera II Kokey (TV series) Blaze of Glory Pacquiao v. Solis Pinoy Big Brother Season 2 - The Big Night at the Big Dome The Battle of Cebu - Moment of Truth Titigilang Mundo de la Hoya v. Mayfeather the World Awaits Ang Paglalahad Princess Sarah (TV series) Boxing World Cup - Philippines v. Mexico Marimar Source: AGB Nielsen Media Research, NUTAM data 197 Channel GMA ABS-CBN GMA ABS-CBN ABS-CBN ABS-CBN ABS-CBN ABS-CBN ABS-CBN GMA Adult TVR 31.7 21.4 21.1 21.1 20.8 20.4 20.3 19.9 19.3 19.2 PHILIPPINES: TELEVISION Top ten television advertisers (2007) Top ten television product categories (2007) TV expenditure* Advertiser Peso (mill) Unilever 15,688.5 Procter & Gamble 11,632.3 Colgate-Palmolive 6,626.9 Nestlé 6,189.2 United Laboratories 5,518.6 Globe Telecom 2,022.6 Smart Communications 1,848.3 Mead Johnson 1,744.7 Coca-Cola 1,691.3 Office of the President 1,379.7 TV expenditure* Category Peso (mill) Hair care 16,451.4 Telecoms 10,994.3 Gov't agencies & public utilities 7,306.7 5,778.3 Laundry products Powdered milk 5,047.8 Skin care 4,591.0 Other food 4,555.6 Dental care 4,238.0 Vitamins & tonics 4,218.8 Cough & cold remedies 3,989.6 Source: Nielsen Adquest Millenium *Based on rate cards Source: Nielsen Adquest Millenium *Based on rate cards Top free-to-air television owners (2007) Owner GMA ABS-CBN ABC QTV 11 Studio 23 RPN NBN Islands TV TV revenue* Peso (mill) 53,530.8 36,513.6 6,425.4 4,269.1 3,043.8 2,851.4 2,489.5 1,713.1 Source: Nielsen Adquest Millenium *Advertising expenditure, based on rate cards 198 PHILIPPINES: NEWSPAPERS NEWSPAPERS Newspapers (2007) Title National dailies Bulgar Philippine Daily Inquirer Manila Bulletin Philippine Star Abante Pilipino Star Ngayon Abante Tonite People's Journal Tonight Bagong Tiktik Bandera Balita Tempo Manila Times Malaya Tumbok Manila Standard Today PM (Pang Masa) Hataw Daily Tribune Remate People's Balita Business World People's Taliba Tanod (Diyaryo ng Bayan) Regional dailies Sunstar Cebu Baguio Mediland Curier The Freeman Panay News Sunstar Davao Sunstar Baguio Visayan Daily Star Cebu Daily News Sunstar Cagayan de Oro Mindanao Daily Mirror Sunstar Bacolod Free dailies Libre Adult readership (000s) Full page B/W Peso Adult CPT Full page B/W Colour Peso Peso 1,337 1,258 1,051 1,048 820 615 358 252 230 200 197 195 184 84 84 66 58 56 51 40 18 8 6 5 65,835 157,410 150,255 154,440 46,200 40,320 42,000 53,130 42,000 34,720 32,550 102,555 89,910 101,574 160,380 - 49 125 143 147 56 66 117 211 210 176 167 557 1,070 1,539 20,048 - 118,503 283,338 270,459 277,992 83,160 64,512 75,600 95,634 75,600 62,496 58,590 184,599 161,838 182,833 288,684 - 32 24 10 9 8 8 5 5 4 2 1 20,500 15,000 16,500 18,000 12,000 - 641 1,500 2,063 3,600 6,000 - 41,000 30,000 33,000 36,000 24,000 - 157 53,340 340 96,012 Source: Nielsen Media Index Q1 2008 (urban M/F, 10+ read yesterday), Nielsen Media Advertising Information Service Average CPT (B/W): Peso 179 199 PHILIPPINES: NEWSPAPERS Top ten newspaper advertisers (2007) Top ten newspaper product categories (2007) Newspaper expenditure* Advertiser Peso (mill) Shoemart 518.3 Smart Communications 372.9 Globe Telecom 254.8 Ayala Land 153.7 Samsung Electronics 132.6 Toyota Motors 118.5 Digital Telecommunications 111.6 Fortune Tobacco 98.9 Philip Morris 92.7 Robinson's Recreation 89.0 Newspaper expenditure* Category Peso (mill) Telecoms 1,171.9 Retail 794.4 Banks/finance 677.9 Entertainment 666.0 Real estate 544.8 Auto 425.6 Education 398.0 Gov't agencies & public utilities 349.4 Office equipment 329.3 Travel 229.8 Source: Nielsen Adquest Millenium *Based on rate cards Source: Nielsen Adquest Millenium *Based on rate cards Top ten newspaper owners (2007) Newspaper revenue* Owner Peso (mill) Philstar Daily 3,033.6 Philippine Daily Enquirer 2,866.7 Manila Bulletin Publishing 1,369.7 Business World Publishing 264.1 Philippine Bus. Daily Publishing 215.6 Mindanao Times 181.8 Philippine Journalists 176.2 Sun. Star Publications Network 153.2 Monica Publishing 122.6 Rural Press Com. Rep. 95.3 Source: Nielsen Adquest Millenium *Based on rate cards 200 PHILIPPINES: MAGAZINES MAGAZINES Magazines (2007) w=weekly f=fortnightly m=monthly bm=bi-monthly Title Weekend supplements Sunday Inquirer (w) Panorama (w) Philippine Starweek (w) Junior Inquirer (w) Showbusiness & entertainment StarTalk Movie (w) Moviestar (w) Mega Star (w) Kislap (w) Yes (m) IT ComputerWorld Philippines (f) Men's FHM (m) Foreign Reader's Digest (m) Newsweek (w) Time (w) National Geographic (m) Cosmopolitan (Int. edition, m) Vogue (m) Seventeen (Int. edition, m) Sugar (m) Good Housekeeping (Int. edition, m) International Businessweek (w) Business Traveller (m) InStyle (m) Marie Claire (Int. edition, m) Teen (m) Elle (m) Glamour (m) GQ (m) Parents (Int. edition, m) American Lifestyle (m) Life (m) Baby Magazine (Int. edition, m) Far Eastern Economic Review (w) The Economist (w) Adult Full page Adult CPT Full page readership Colour Colour B/W (000s) Peso Peso Peso 431 391 149 29 110,808 33,000 48,000 - 257 84 322 - 110,808 22,000 33,000 - 41 39 14 8 - 19,100 143,000 490 - 15,400 143,000 7 90,000 12,857 65,000 1 154,000 128,548 140,000 231 144 74 61 58 31 25 20 16 16 14 14 13 13 6 5 4 4 3 3 1 1 1 - - - 201 PHILIPPINES: MAGAZINES Magazines cont. w=weekly f=fortnightly m=monthly bm=bi-monthly Title Fashion & features Cosmopolitan Philippines (m) K-Zone (m) The Buzz (m) Metro (m) W.I.T.C.H. (m) Star Studio (m) Seventeen Mini (m) Good Housekeeping (m) Candy (m) Cartoon Network (m) Health Today (m) Chalk (m) Maxim (m) Hi! (m) Mr & Ms (m) T3 (m) Agriculture (m) Meg (m) Smart Parenting (m) Young Star (m) Marie Claire (m) Lifestyle Asia (m) Speed (m) Preview (m) PCWorld (m) Food (m) Pulp (m) Chat (m) Entrepreneur (m) Men's Health (m) UNO (m) PC Magazine (m) Working Mom (m) People Asia (m) Homelife (m) Animal Scene (m) Channels (m) Mega (m) Gadgets (m) Mod Girl (m) Celebrity Recipes (m) Popsicle (m) Adult Full page Adult CPT Full page readership Colour Colour B/W (000s) Peso Peso Peso 307 254 200 159 123 102 98 96 86 86 82 72 71 67 62 41 39 38 32 30 27 25 23 22 21 20 19 18 18 18 18 17 16 15 14 11 11 11 10 10 9 7 202 146,000 66,000 125,400 102,300 80,000 121,000 89,000 143,393 88,000 130,000 70,000 33,000 70,000 96,000 96,000 90,000 108,000 77,500 99,000 105,000 135,500 108,900 87,120 15,000 110,000 88,000 40,000 - 476 330 789 1,003 816 1,260 1,035 1,749 1,222 1,831 1,707 846 2,188 3,556 3,840 3,913 4,909 3,690 4,950 5,833 7,528 6,806 5,808 1,364 10,000 8,800 4,444 - 133,000 66,000 125,400 102,300 73,000 110,000 81,000 143,393 88,000 130,000 70,000 33,000 70,000 96,000 96,000 90,000 98,000 50,000 99,000 105,000 135,500 108,900 64,800 15,000 110,000 88,000 40,000 - PHILIPPINES: MAGAZINES Magazines cont. w=weekly f=fortnightly m=monthly bm=bi-monthly Title Fashion & features cont. Real Living (m) Mirror (m) Mobile Philippines (m) Manual (m) Flavors (m) Inquirer Golf (m) Baby Magazine (m) Real Living (m) Teen Philippines (m) General interest Pink (bm) Liwayway (w) Bisaya (w) Fortune (f) People's Insider (w) Moms & Kids (f) Newsbreak (w) Bluprint (bm) Sports Life Weekly (w) Philippine Graphic (w) Philippine Free Press (w) Moms Today (bm) Sports Zone (w) Women's Women's Journal (w) MOD Filipina (w) Woman Today (f) Adult Full page Adult CPT Full page readership Colour Colour B/W (000s) Peso Peso Peso 7 6 5 4 3 3 2 2 2 80,000 49,500 80,000 64,064 - 20,000 16,500 26,667 32,032 - 80,000 49,500 80,000 64,064 - 65 49 22 18 14 8 7 7 6 5 3 3 2 30,000 22,000 22,000 28,000 134,269 - 612 1,000 1,571 9,333 44,756 - 20,000 15,000 16,500 20,160 134,269 - 65 44 29 30,250 65,000 60,000 465 1,477 2,069 19,800 65,000 60,000 Source: Nielsen Media Index Q1 2008, Nielsen Media Advertising Information Service Average CPT (Colour): Peso 1,260 203 PHILIPPINES: MAGAZINES Top ten magazine advertisers (2007) Top ten magazine product categories (2007) Magazine expenditure* Advertiser Peso (mill) Unilever 64.4 Nestle 51.4 L'Oréal 46.3 Rustan Commercial 40.5 United Laboratories 32.9 Samsung Electronics 29.5 Shoemart 24.8 Store Specialists 21.5 Philip Morris 20.7 DKT International 20.1 Magazine expenditure* Category Peso (mill) Retail 188.2 Telecoms 156.1 Skin care 118.1 Clocks/watches 81.9 Proprietary drugs 68.0 Textiles 64.7 Miscellaneous 63.5 Office equipment 62.1 Facial beautifiers & nail polish 59.9 Hospitals, clinics & drugstores 52.1 Source: Nielsen Adquest Millenium *Based on rate cards Source: Nielsen Adquest Millenium *Based on rate cards Top ten magazine owners (2007) Magazine revenue* Owner Peso (mill) Summit Media 758.5 ABS-CBN Publishing 334.1 Mega Publishing Group 232.4 CMP Medica 69.3 5 Leaf Publishing 67.3 MVRS Publications 64.0 Airo Media International 58.4 C! Publishing 50.3 Great Minds Media 42.7 People's Independent Media 35.6 Source: Nielsen Adquest Millenium *Based on rate cards 204 PHILIPPINES: RADIO RADIO Number of urban radio households (2007): 6,901,000 (80.7%) Source: Nielsen Media Index Q1 2008 Number of commercial radio stations (2007): 959 Source: National Telcommunications Commission 2004 Average daily listening minutes per adult (2007): 154 Source: Radio Audience Measurement, Mega Manila Q1 2008 (M/F 10+) Peak audiences Station Popular name Mega Manila FM dzmbF Love Radio dwrrF Alam Mo Na 'Yan! dyesF Yes! FM dwsmF Star FM dwkyF Energy FM (Pangga) dwnuF NU 107 dwlsF Barangay LS dzrjF RJ 100 ifmF iFM dwllF Mellow 94.7 dwrxF Monster Radio RX93.1 dwtmF Magic 89.9 dwrkF WRock dwqzF Home Radio dzfeF Master's Touch dwbmF Crossover dwrtF Hit FM dwbrF Business Radio dwavF Wave 89.1 dwetF Dream FM dwlaF RJ Underground Radio dwjmF Jam 88.3 dzruF xFM dwkxF Max FM Peak time Peak adult audience (000s) 0500-0900 0500-0900 0500-0900 0500-0900 0500-0900 0500-0900 0500-0900 0500-0900 0500-0900 0500-0900 0500-0900 0500-0900 0500-0900 0500-0900 0500-0900 0500-0900 0500-0900 0500-0900 0500-0900 0500-0900 0500-0900 0500-0900 0500-0900 0500-0900 990 397 239 207 127 73 70 59 54 35 34 32 24 23 3 3 3 2 2 1 1 1 - 205 PHILIPPINES: RADIO Peak audiences cont. Station Popular name Mega Manila AM dzmmA Radyo Patrol Sais Trenta dzrhA Kaunaunahan sa Pilipinas dzbbA Super Radyo dwxiA Radyo Pinagpala dzasA Agapay ng Sambayanan dzecA Radyo ng Pamilya dzxlA RMN News Manila dzrbA Radyo ng Bayan dwwwA Radyo Walang Takot dzrvA Radyo Veritas dwblA DWBL dwadA DWAD dzemA Tinig ng Katotohanan dzrjA Radyo Bandido dzxqA Kibigan ng Masa dzmeA Radyo Uno dzsrA Sports Radio dzarA Sonshine Radio dwizA Todong Lakas! dzupA Voice in the State University dzhhA Air Force Radio dwddA Armed Forces Radyo dwbcA DWBC dzrmA Radyo Magazine dwssA DWSS dwanA DWAN Peak time Peak adult audience (000s) 0500-0900 0500-0900 0500-0900 0500-0900 0500-0900 0500-0900 0500-0900 0500-0900 0500-0900 0500-0900 0500-0900 0500-0900 0500-0900 0500-0900 0500-0900 0500-0900 0500-0900 0500-0900 0500-0900 0500-0900 0500-0900 0500-0900 0500-0900 0500-0900 0500-0900 0500-0900 502 258 175 85 67 26 22 22 16 12 7 6 3 2 1 1 1 1 1 - Source: Radio Audience Measurement, Mega Manila Q1 2008 (M/F 10+) 206 PHILIPPINES: RADIO Top ten radio advertisers (2007) Top ten radio product categories (2007) Radio expenditure* Advertiser Peso (mill) United Laboratories 2,859.8 Unilever 1,434.2 Radio Global Media Arts Network 862.2 Charity Sweepstakes Office 554.6 Tanduay Distillers 532.1 Nestle 486.3 San Miguel Brewing Group 481.4 Petron 396.1 Procter & Gamble 368.2 Cons. Distillers of the Far East 341.2 Radio expenditure* Category Peso (mill) Gov't agencies & public utilities 2,268.3 Telecoms 2,062.8 Proprietary drugs 1,845.1 Cough & cold remedies 1,667.1 Miscellaneous 1,376.2 Vitamins & tonics 1,123.0 Hair care 1,060.2 Education 780.0 Retail 662.7 Beer 651.4 Source: Nielsen Media Research *Based on rate cards Source: Nielsen Media Research *Based on rate cards Top ten radio owners (2007) Radio revenue* Owner Peso (mill) Radio Mindanao Network 5,993.1 GMA Network 4,749.2 Manila Broadcasting Company 4,278.6 ABS-CBN 1,926.9 Bombo Radyo 660.0 Quest Broadcasting 555.5 Aliw Broadcasting Corp. 532.4 Audiovisual Communicators 465.1 Progessive Broadcasting Corp. 460.7 Blockbuster Broadcasting System 460.1 Source: Nielsen Media Research *Based on rate cards 207 PHILIPPINES: OUTDOOR OUTDOOR Top ten outdoor advertisers (May 2008) Top ten outdoor product categories (May 2008) Outdoor expenditure Advertiser Peso (mill) Unilever 259.0 Procter & Gamble 212.4 United Laboratories 148.5 Nestlé 136.8 Colgate-Palmolive 82.1 Philip Morris 75.5 Unilever 51.3 Sun Cellular 47.3 Procter & Gamble 25.7 Pepsi 25.7 Outdoor expenditure Category Peso (mill) Retail 1,109.1 Telecoms 869.3 Textiles 834.0 Fast-food restaurants 526.4 Soft drinks 306.9 Hospitals, clinics & pharmacies 283.9 Banks/finance 272.0 Office equipment 268.0 Personal accessories 266.6 Footwear 262.0 Source: Nielsen Media Watch May 2008 Source: Nielsen Media Watch May 2008 Major outdoor contractors* (2008) Contractor OutComm MacGraphics Carranz Elev8 Media Trackworks RS Concepts Kinetic Worldwide Media Prime Spots Summit Billboards Source: ZenithOptimedia *Based on scope of services and number of sites handled 208 PHILIPPINES: CINEMA CINEMA Number of cinema screens: 900 Source: 4A's Media Factbook 2004 Average cost of a 60 sec. spot per screen per week: Peso 1,600 Source: 4A's Media Factbook 2004 Trend in admissions 2003 2004 Admissions (mill) 68.8 63.7 Gross takings Peso (mill) 3,999 4,780 Source: Screen Digest Cinema audience profile Age 15-24 25-34 35-49 50+ Sex Male Female Class AB C1 C2 DE % 12 29 34 25 % 49 51 % 2 4 12 82 Source: Nielsen Media Index Q1 2008 209 PHILIPPINES: INTERNET INTERNET Adult internet users: 78% Source: Project Tribes 2.0 (Dec 2007) for Yahoo! Typical monthly cost of internet access: Peso 999 Source: PLDT myDSL Cost of display ads Type Leaderboard (728 x 90) Right rail (120 x 600) Embedded text (458 x 60) Sign-out page (300 x 250) Typical CPM Peso 100 89 44 89 Source: Multiply Philippines, 2008 Rates Internet user profile Age 13-16 17-20 21-24 25-29 30-34 35-44 45+ Sex Male Female Household income (Peso) 25,000 and below 25,001 and above % 22 22 20 15 9 9 5 % 52 48 % 23 76 Source: Project Tribes 2.0 (Dec 2007) for Yahoo!, AC Nielsen Top ten internet sites (2008) Site Yahoo! PH Friendster YouTube Google.com.ph Google Multiply Wikipedia Blogger.com Y8 Imeem Top search engines (2007) Unique visitors per month 5,300,000* 9,000,000 2,300,000 1,427,000 Source: Alexa.com, Oct 2008, Supplier Data *for Y! Mail 210 Search engine Yahoo Google Hotmail MSN Friendster % of total searches 61 37 10 1 1 Source: Nationwide Urban Media Atlas 2007-08 Waves 1 & 2 PHILIPPINES: OVERALL OVERALL Top ten overall advertisers (2007) Media expenditure Advertiser Peso (mill) Unilever 17,214.6 Procter & Gamble 12,014.6 United Laboratories 8,440.2 Colgate Palmolive 6,957.5 Nestlé 6,768.8 Globe Telecom 2,557.9 Smart Communications 2,494.8 Johnson & Johnson 2,430.6 Globe Tel/Innove Com./Smart Com./Piltel 1,892.0 Coca-Cola 1,854.6 Source: Nielsen Adquest Millenium *Based on rate cards Top ten overall product categories (2007) Category Hair care Telecoms Gov't agencies & public utilities Laundry products Cough & cold remedies Vitamins & tonics Powdered milk Proprietary medicines Other food Skin care Media expenditure Peso (mill) 17,581.4 14,385.2 9,943.7 6,083.1 5,683.1 5,415.9 5,265.3 5,254.7 5,098.3 4,927.9 Source: Nielsen Adquest Millenium *Based on rate cards 211 SINGAPORE: ECONOMIC DATA SINGAPORE ECONOMIC DATA Main economic indicators 2001-2008 1 US$= 1.42 2001 2002 S$ at 2008 rate 2003 2004 2005 2006 2007 2008 185.4 14.2 204.6 12.2 201.3 8.6 221.3 8.2 221.1 9.9 240.5 8.7 251.6 13.8 268.0 11.4 257.4 2.3 257.4 -3.9 44.1 48.7 47.1 51.8 50.7 55.2 56.0 59.7 55.7 55.7 131.0 144.6 142.3 156.4 156.3 170.0 177.8 189.4 181.9 181.9 Gross Domestic Product (S$ billion) at current prices % change at 2008 prices % change 153.4 -4.0 172.3 -4.9 158.2 3.1 178.4 3.5 162.4 2.7 182.3 2.2 Gross Domestic Product per capita (S$ 000s) at current prices at 2008 prices 37.4 42.0 38.4 43.3 39.1 43.9 Gross Domestic Product (US$ billion) at current prices at 2008 prices 108.4 121.8 111.8 126.1 114.8 128.8 Gross Domestic Product per capita (US$ 000s) at current prices at 2008 prices 26.4 29.7 27.1 30.6 27.7 31.0 31.2 34.4 33.3 36.6 35.8 39.0 39.6 42.2 39.4 39.4 4.1 4.1 4.2 4.2 4.3 4.4 4.5 4.6 88.7 -0.4 89.1 0.5 90.6 1.7 91.0 0.4 92.0 1.1 93.9 2.1 100.0 6.5 1.07 1.09 1.10 0.93 0.88 0.79 0.82 15.1 13.2 -8.3 -8.7 4.1 3.0 3.1 1.0 5.9 -0.6 Population Millions Consumer Price Index 2008=100 % change 89.0 1.0 Adspend as a % of GDP 1.00 Advertising Expenditure Growth (%) at current prices at 2008 prices 2.7 1.7 9.4 9.8 4.7 4.2 Source: IFS, ZenithOptimedia 212 SINGAPORE: ADVERTISING EXPENDITURE ADVERTISING EXPENDITURE Advertising expenditure in S$ million at current prices 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 Total 1,185 1,216 1,500 1,541 1,686 1,766 2,033 1,864 1,940 1,968 2,096 Newspapers 575 610 751 680 692 682 740 734 758 825 855 Magazines 58 62 68 72 65 90 94 96 121 123 119 TV 434 410 504 557 696 724 889 725 764 683 734 Radio 54 62 77 115 130 166 189 178 153 144 153 Cinema 15 18 22 22 13 10 12 13 12 15 17 Outdoor Internet 49 0 54 0 78 0 96 0 90 0 94 0 110 0 118 0 132 0 178 32 219 22 Advertising expenditure in S$ million at constant 2008 prices 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 Total 1,364 1,398 1,702 1,731 1,902 1,982 2,244 2,049 2,110 2,096 2,096 Newspapers 662 701 851 764 781 765 817 807 824 879 855 Magazines 67 72 77 81 73 101 103 106 132 131 119 TV 499 471 572 625 785 813 981 797 831 727 734 Radio 62 72 87 129 147 186 208 196 166 153 153 Cinema 17 20 25 25 15 11 13 14 13 16 17 Source: AC Nielsen, SRS Adex, NMR Notes: 1) Before discounts 2) Excludes production costs 3) Includes some classified advertising ('display classifieds' for banking/finance, cars, leisure/travel and property) 4) Includes agency commission (15%) Main advertising restrictions Tobacco: Banned. Alcohol: Banned during children's programmes. Pharmaceutical: Must be approved by the Health Science Authority. Political: Banned. 213 Outdoor Internet 56 0 63 0 89 0 107 0 102 0 106 0 121 0 130 0 144 0 190 34 219 22 SINGAPORE: POPULATION POPULATION Land area (km²) Languages Currency 683 Chinese, Malay, Tamil, English Singapore Dollar (S$) Population by age 16-24 25-34 35-44 45-54 55-64+ Total Male (000s) 329 405 413 342 387 1,876 Female (000s) 323 376 361 326 429 1,815 Total (000s) 652 781 774 668 816 3,691 Source: The Nielsen Company, IMS 2008 Adult status AB C1 C2 D E Total Male (000s) 446 176 181 542 485 1,830 Female (000s) 164 181 289 171 926 1,731 Total (000s) 610 357 470 713 1,411 3,561 Source: The Nielsen Company, IMS 2008 Definition of adult status AB = professional/managerial C1 = executive C2 = white collar skilled D = blue collar skilled & unskilled E = national servicemen, housewives, students, retired and unemployed 214 SINGAPORE: TELEVISION TELEVISION Number of households: 1,138,000 Number of television households: 1,138,000 (100%) Television homes with: Colour VCR DVD PVR/DVR Multiset Cable (pass) Cable (connection) - total Digital cable (connection) Digital terrestrial television (DTT) IPTV 99.0% 27.0% 76.0% 28.0% 64.0% 99.0% 48.0% 48.0% 0.3% 8.8% Source: TNS, The Nielsen Company IMS 2008 TV licence cost (per year): S$110 Average minutes viewed per day per adult: 172 Average pay-TV subscription cost Cable (analogue) Cable (digital) DTT IPTV Average monthly subscription S$ 24 28 10 25 Source: Pay TV operators (SingTel, Starhub, MediaCorp) 215 SINGAPORE: TELEVISION Main channels Channel Terrestrial Channel 5 Channel 8 Channel U Suria OKTO Vasantham Channel News Asia Cable A1 Animal Planet Asia Plus Asian Food Channel AXN BBC Cartoon Network Celestial Movies Channel V International CNBC CNN CTI TV Discovery Discovery Travel & Living E-City E! ENTERTAINMENT ESPN Fashion TV Fox Crime Football Channel Hallmark Horse Racing Channel Jim Jam MTV Asia MTV Mandarin National Geographic National Geographic Wild Nickelodeon Sensasi Star Chinese Channel Star Chinese Movies Star Movies StarWorld Star Plus Supersports TVBJ TVBS TVB 8 Vannathira Vijay VV Drama Xing Kong Technical penetration (%) Daily hours of transmission Ad mins per week 100 100 100 100 100 100 100 24 24 11-16 10 15 10 24 2,016 2,016 1,044 840 1,260 840 2,016 - 24 24 24 24 24 24 24 24 24 24 24 24 24 24 24 24 24 24 24 24 24 24 24 24 24 24 24 24 24 24 24 24 24 24 24 24 24 24 24 24 24 24 - Source: Mediacorp TV/Starhub Cable 216 SINGAPORE: TELEVISION Cost/audience Channel Channel 8 Channel U Channel 5 Vasantham Suria Channel News Asia OKTO Peak rate 30 sec S$ 8,500 5,000 7,000 1,500 2,000 5,300 2,000 Peak time 1900-2400 1900-2400 1900-2400 1900-2400 1900-2400 1900-2400 1900-2400 Peak adult audience (000s) 396 152 111 24 32 18 - Source: Taylor Nielsen Sofres (TNS) Average CPT (all commercial channels): S$ 42.7 Share of viewing & ad revenue Channel Channel 8 Channel U Channel 5 Vasantham Suria Channel News Asia OKTO Central * Share of viewing (%) Ad revenue 2008 Adults 15+ 54.2 17.3 13.3 5.6 4.4 4.1 1.1 - 2008 S$ (000s) 330,033 97,662 184,526 3,722 30,042 43,506 9,923 35,113 Source: Taylor Nielsen Sofres (TNS) *19 Oct 2008: Central (previously a combination of Kids Central, Arts Central and Vasantham Central) was repositioned as OKTO (an English-language lifestyle channel for kids, teens and the arts). Vasantham Central was relaunched as a dedicated channel. Top ten television programmes (2008) Programme The Little Nyonya Nanny Daddy Beach.Ball.Babes La Femme Crime Busters X 2 The Truth The Defining Moment 3-Plus-1 Ten Brothers Rhythm of Life Adult 15+ TVR 21.8 19.8 18.1 17.5 17.3 16.8 16.1 16.1 15.7 15.3 Channel Channel 8 Channel 8 Channel 8 Channel 8 Channel 8 Channel 8 Channel 8 Channel 8 Channel 8 Channel 8 Source: Taylor Nielsen Sofres (TNS) 217 30 sec peak adult CPT S$ 21.5 32.9 63.1 62.5 62.5 294.4 - SINGAPORE: TELEVISION Top ten television advertisers (2008) TV expenditure S$ (000s) 57,875 19,760 13,656 13,307 12,937 12,617 12,182 11,092 10,042 9,989 Advertiser Mediacorp Procter & Gamble Yumibrands Warner Music Reckitt Benckiser Singtel Unilever GlaxoSmithKline Asia Pacific Breweries Colgate Palmolive Source: The Nielsen Company, Adquest Top ten television product categories (2008) Category Agricultural/industrial Beverages (non-alcoholic) Auto Beverages (alcoholic) Food Clothes/bags/watches/jewellery/opt/photo/toys Congratulatory announcements Hotels/restaurants Household Pharmaceuticals TV expenditure S$ (000s) 212,797 138,894 119,782 90,102 52,866 33,037 31,402 31,310 29,820 12,088 Source: The Nielsen Company, Adquest Top television sales houses (2008) TV revenue S$ (000s) 734,527 Sales house Mediacorp Source: The Nielsen Company, Adquest 218 SINGAPORE: NEWSPAPERS NEWSPAPERS Newspapers d=daily w=weekly N=National F=Free Title Dailies The Straits Times (Mon-Wed) (d, N) The Straits Times (Thu-Fri) (d, N) The Straits Times (Sat) (d, N) Today (Mon-Wed) (d, F) Today (Thu-Fri) (d, F) Today (Sat) (d, F) * My Paper (d, F) * Lianhe Zaobao (d, N) Lianhe Wanbao (Mon-Wed) (d, N) Lianhe Wanbao (Thu-Sun) (d, N) Shin Min Daily News (Mon-Wed) (d, N) Shin Min Daily News (Thu-Sun) (d, N) The New Paper (d, N) Berita Harian (d, N) The Business Times (d, N) The Business Times (Sat) (d, N) * Tamil Murasu (d, N) * Sundays The Sunday Times (d, N) Lianhe Zaobao on Sunday (d, N) The New Paper on Sunday (d, N) Berita Minggu (d, N) Tamil Murasu Sunday (d, N) * Weeklies zbComma (w, N) * Thumbs Up (w, N) * Tabla! (w, F) * Adult Full page Adult CPT Full page Circulation readership B/W B/W Colour (000s) (000s) S$ S$ S$ 381 381 381 300 300 200 180 174 122 120 118 117 111 62 33 33 11 1,334 1,334 1,334 621 621 421 162 597 466 445 375 364 531 244 86 86 32 23,306 24,991 25,272 9,100 10,500 5,600 3,762 14,515 7,579 8,440 6,273 7,399 3,168 4,752 6,998 2,673 2,592 17.5 18.7 18.9 14.7 16.9 13.3 23.2 24.3 16.3 19.0 16.7 20.3 6.0 19.5 81.4 31.1 81.0 33,206 34,891 35,172 12,376 14,280 8,120 7,762 22,015 10,579 12,440 9,273 11,399 5,568 8,202 9,598 5,273 6,592 389 174 111 68 11 1,323 597 490 273 54 24,149 14,515 3,168 5,702 3,240 18.3 24.3 6.5 20.9 60.0 34,049 22,015 5,568 9,352 7,240 50 39 30 100 71 60 1,782 1,782 1,505 17.8 25.1 25.1 2,482 2,482 3,505 Source: The Nielsen Company IMS 2008, Rate Cards All based on NewsSection Loading, except (*) ROP Average CPT (B/W): S$18.5 219 SINGAPORE: NEWSPAPERS Top ten newspaper advertisers (2008) Top ten newspaper product categories (2008) Newspaper expenditure Advertiser S$ (000s) Singapore Press Holdings 52,131 Dairy Farm International 19,727 NTUC 18,876 Singtel 15,000 Courts 13,996 Starhub 13,523 Far East Organization 11,963 M1 9,294 HSBC 9,194 DBS Bank 8,039 Newspaper expenditure Category S$ (000s) Telecommunications 43,688 Media 42,521 Travel 37,712 Supermarkets/food stores 37,308 Property 30,233 Education 30,165 Auto 26,455 Beauty & fitness services 26,103 Banking/finance 24,680 Credit/debit cards 24,331 Source: The Nielsen Company, Adquest Source: The Nielsen Company, Adquest Top ten newspaper owners (2008) Owner SPH Mediacorp Newspaper revenue S$ (000s) 728,634 126,365 Source: The Nielsen Company, Adquest 220 SINGAPORE: MAGAZINES MAGAZINES Magazines m=monthly bm=bimonthly q=quarterly Circulation ba=biannual E=English C=Chinese Title (000s) Women's Her World (E, m) 70 Singapore Women's Weekly (E, m) 65 Cleo (E, m) 62 Female (E, m) 60 Simply Her (E, m) 50 Style (E, m) 40 Shape (E, m) 40 Elle (E, m) 40 L'Officiel (E, m) 30 Icon (C, m) 28 Style Weddings (E, ba) 25 Nuyou (C, m) 25 Female Business (E, q) 25 Female Brides (E, ba) 25 Harper's Bazaar (E, m) 25 Nuyou Time (C, a) 20 Her World Brides (E, q) 13 Men's Home Team NS (E, bm) 160 FHM (E, m) 50 New Man (E, m) 40 Men's Health (E, m) 30 August (E, m) 25 Men's Mode (E, ba) 13 Men's Folio (E, bm) 10 Grandeur (C, m) 10 Fashion Catalog (E, m) 30 Entertainment Telescope (E/C, m) 150 I-weekly (C, w) 125 U-weekly (C, w) 80 8 Days (E, w) 75 First (E, m) 40 Manja (M, m) 40 Lifestyle Lifestyle (E, m) 182 Just U (E, bm) 150 Singapore Shopping Guide (E, q) 150 I-S (E, w) 50 Lifestyle (C, m) 47 Juice (E, m) 30 The Expat (E, m) 15 Platinium (Amex) 5 221 Adult Full page Adult CPT Full page readership Colour Colour B/W (000s) S$ S$ S$ 200 112 124 116 110 65 64 55 100 56 48 30 42 4,290 4,200 4,400 4,200 3,500 3,800 3,500 4,950 5,940 4,500 3,800 2,600 4,500 4,000 4,300 3,200 3,000 21.5 37.5 35.5 36.2 31.8 58.5 54.7 90.0 59.4 80.4 79.2 86.7 71.4 3,220 2,730 2,870 2,270 2,600 3,250 2,795 2,250 320 70 90 100 62 50 2,000 4,950 4,400 3,800 5,940 4,200 4,200 4,000 6.3 70.7 42.2 59.4 67.7 80.0 1,300 5,280 - - 3,300 - - 225 339 300 120 86 5,000 3,840 3,900 3,360 3,800 2,500 22.2 11.3 13.0 31.7 29.1 2,400 2,100 - 224 375 375 150 47 100 75 15 5,700 4,800 6,000 3,600 5,700 2,700 4,900 6,320 25.4 12.8 16.0 24.0 121.3 27.0 65.3 421.3 - SINGAPORE: MAGAZINES Magazines cont. m=monthly bm=bimonthly q=quarterly E=English C=Chinese Circulation Title (000s) Society Prestige (E, m) 16 Prestige Lifestyles (E, a) 16 The Peak (E, m) 14 Singapore Tatler (E, m) 14 Millionairasia (E, q) 10 Teens Seventeen (E, m) 40 Lime (E, m) 35 Teens (E, m) 34 Teenage (E, m) 30 Business Business Visitor (E, m) 40 Smart Investor (E, m) 22 BizQ (E, q) 20 Marketing (E, m) 10 Cars/motoring BMW (E, 3 times a year) 28 Torque (E, m) 25 Motoring (E, m) 20 Dining Eve (C, bm) 30 Wine & Dine (E, m) 20 Appetite 15 Food & Travel (E, m) 15 Home interior Square Rooms (E, bm) 32 d+a (E, bm) 30 Home & Décor (E, m) 27 Space (E, bm) 24 Home Concepts (E, m) 21 Parenting Young Families (E, bm) 88 Today's Parents (E, m) 30 Young Parents Baby (E, q) 25 Mama Bao Bei (C, bm) 22 Motherhood (E, m) 15 Mother and Baby (E, m) Travel SilverKris (E/C, m) 100 Where 40 Silk Winds (E/C, bm) 38 Sporting/fitness interest Golf (E, m) 57 Asian Divers (E, m) 40 Golf Asia (E, m) 20 Golf Vacations (E, q) 17 Source: The Nielsen Company, IMS 2008, Rate Cards Average CPT (Colour): S$33.5 222 Adult Full page Adult CPT Full page Colour B/W readership Colour (000s) S$ S$ S$ 96 96 40 21 40 5,940 5,940 5,602 8,118 5,000 61.9 61.9 140.1 386.6 125.0 5,280 - 46 37 60 120 3,800 2,500 2,600 2,500 82.6 67.6 43.3 20.8 2,000 - 120 90 40 3,000 4,800 3,500 4,690 25.0 38.9 117.3 4,690 29 42 4,300 3,000 3,300 103.4 78.6 2,100 45 150 75 60 2,800 4,500 5,000 3,200 62.2 30.0 66.7 53.3 - 160 120 46 - 2,600 3,200 3,000 3,200 2,800 16.3 26.7 65.2 - 2,000 2,000 - 70 75 60 45 30 2,700 3,000 2,500 3,000 2,500 1,800 38.6 40.0 41.7 55.6 60.0 2,500 - 1,600 160 150 23,000 3,800 6,300 14.4 23.8 42.0 - 80 - 4,500 3,500 4,800 4,950 43.8 - 3,500 2,950 SINGAPORE: MAGAZINES Top ten magazine advertisers (2008) Top ten magazine product categories (2008) Magazine expenditure Advertiser S$ (000s) L'Oréal 4,680 LVMH 3,504 MediaCorp 2,670 NTUC 1,981 Estée Lauder 1,578 FJ Benjamin 1,562 Chanel 1,557 Swatch Group 1,554 Procter & Gamble 1,520 Comp. Financière Richemont 1,452 Magazine expenditure Category S$ (000s) Skincare 11,691 Fashion outlets 11,172 Watches/clocks 9,682 Beauty/fitness 6,622 Jewellery 5,637 Media 4,944 Cosmetics 4,412 Shopping centres 3,192 Perfume/cologne 2,473 Restaurants 2,405 Source: The Nielsen Company, Adquest Source: The Nielsen Company, Adquest Top ten magazines (2008) Top ten magazine sales houses (2008) Magazine revenue Owner S$ (000s) Her World 12,758 Singapore Tatler 11,201 I-weekly 8,484 Female 8,270 U-weekly 7,989 8 Days 7,806 Singapore Women's Weekly 5,885 Harper's Bazaar 5,874 Cleo 5,861 Elle 4,752 Sales house SPH Magazines Mediacorp ACP Edipresse NTUC Media Crane Culture Eastern Publishing Reader's Digest Lexicon Group Key Editions Source: The Nielsen Company, Adquest Source: The Nielsen Company, Adquest 223 Magazine revenue S$ (000s) 43,348 27,751 17,619 11,201 6,376 4,540 2,706 2,328 1,637 688 SINGAPORE: RADIO RADIO Number of radio households: 722,000 Source: The Nielsen Company Number of commercial radio stations: 16 Source: The Nielsen Company Average daily listening minutes per adult: 120 Source: The Nielsen Company Costs/audiences Station National 938LIVE 987FM Class 95 Gold 90.5 Symphony 92.4 Capital 95.8 Love 97.2 Yes 93.3 Ria 89.7 Warna 94.2 Oli 96.8 Power 98 Radio 100.3 Radio 91.3 88.3 Jia FM LUSH 99.5 Type Peak time Peak rate (30 sec) (S$) news/talk pop pop classic pop classical Mandarin pop Mandarin pop Mandarin pop Malay pop Malay pop Indian pop pop Mandarin pop pop Mandarin pop arts 0645-1000 2000-2400 0600-1100 0645-1000 0645-1000 0600-1000 1000-1400 0645-1000 1000-1400 1000-1400 0645-1000 0700-1000 0600-1000 0600-1000 0700-1000 1700-2000 290 300 650 300 100 330 300 430 80 160 120 200 320 240 140 100 Source: The Nielsen Company, IMS, MI 2008, Rate Cards Average CPT (all commercial stations): S$1.1 224 Peak adult 30 sec peak audience adult CPT (000s) (S$) 215 251 453 326 115 415 423 494 154 282 183 122 151 82 121 24 1.3 1.2 1.4 0.9 0.9 0.8 0.7 0.9 0.5 0.6 0.7 1.6 2.1 2.9 1.2 4.2 SINGAPORE: RADIO Top ten radio advertisers (2008) Radio expenditure Advertiser S$ (000s) Mediacorp 13,577 Harvey Norman 6,278 Matsushita Greatwall 5,200 Co-Share 3,020 DBS Bank 2,949 Exxonmobil 2,705 Huay Feng Hang 2,598 Ministry of Defence 2,535 Nat'l Environment Agency 2,526 Singapore Work Force Dev. Agency 2,306 Source: The Nielsen Company, Adquest Top ten radio product categories (2008) Radio expenditure Category S$ (000s) Media 14,969 Govt/soc/med services 14,941 Retail 14,308 Entertainment 13,071 Pharmaceuticals 12,807 Auto 6,422 Travel 6,172 Banking/investment 5,790 Credit/debit cards & trav. cheques 5,296 Furnishing/repairs 5,228 Source: The Nielsen Company, Adquest Top radio owners (2008) Owner Mediacorp Radio Safra Radio SPH UnionWorks Source: The Nielsen Company, Adquest 225 SINGAPORE: OUTDOOR OUTDOOR Type, size and cost of sites Number of sites 3,800 12 20 Type/size of display Bus stops 6-sheet Wholly-painted double-deck bus Wholly-painted single-deck bus Wholly-painted + top MRT 12-sheet trackside MRT platform screen doors MRT concept train MRT concourse lightbox MRT large format lightbox Source: Rate Card, Media Kit Top ten outdoor advertisers (2008) Advertiser American Express Mastercard Citibank Nokia Sony Corporation Asia Pacific Breweries Goh Joo Hin Far East Organization Fraser And Neave Limited Standard Chartered Bank Outdoor expenditure S$ (000s) 8,389 6,787 6,226 5,215 5,132 4,121 3,284 3,272 2,806 2,247 Source: The Nielsen Company, Adquest 226 Cost per panel per month (S$) 2,500 - 5,000 3,400 - 5,500 1,650 - 2,500 380 12,200 - 62,000 13,800 - 27,800 24,000 - 29,300 2,400 6,000 - 8,000 SINGAPORE: OUTDOOR Top ten outdoor product categories (2008) Outdoor expenditure S$ (000s) 101.0 23.0 20.0 14.0 13.3 13.0 11.0 8.0 6.5 6.5 Category Services Agricultural/industiral & commercial Beverages (alcoholic & non-alcocholic) Entertainment (hotels/restaurants) Retail Fashion Toiletries Pharmaceuticals Food Household Source: The Nielsen Company, Adquest Top ten outdoor contractors (2008) Contractor JCDecaux Clear Channel Moove Media SMRT Eye Corp Mango Media SPH MBO P.O.A.D Suntec Singapore International Convention & Exhibition Center Posterscope Source: Marketing-interactive.com 227 SINGAPORE: CINEMA CINEMA Number of cinema screens Golden Village: 73 Cathay: 41 Eng Wah: 20 Filmgarde: 14 Source: operators Average cost of a 60 sec. spot per screen per week: Golden Village: S$1,540 Cathay Prime - Orchard Cineleisure & The Cathay: S$2,000 Cathay Suburb - CWP, DTE & AMK Hub: S$800 Eng Wah Greater City - Suntec: S$1,200 Eng Wah Suburb - Jubilee, Toa Payoh & WestMall: S$800 Filmgarde Greater City - KLP & Iluma: S$1,200 Average CPT: S$5+ Number of screens used in typical national campaign: 30-35 Source: Cathay/Eng Wah/Filmgarde/Golden Village Trend in admissions Admissions (mill) 14.6 15.8 15.1 15.5 17.9 19.1 2003 2004 2005 2006 2007 2008 Source: Singapore Yearbook of Statistics & Monthly Digest of Statistics Cinema audience profile Age 16-24 25-34 35-49 50+ Sex Male Female Income (S$)/month Not earning Below 1,000 1,000 - 2,000 2,001 - 3,000 3,001 - 4,000 4,001 - 5,000 Above 5,000 % 54 30 10 6 % 56 44 % 45 14 20 3 7 2 9 Source: The Nielsen Company, IMS 2008 228 SINGAPORE: CINEMA Top ten films (2008) Gross takings S$ (mill) 5.9 5.2 5.2 4.9 4.2 4.2 3.8 3.7 3.4 3.1 Film Kung Fu Panda Iron Man The Dark Knight Money No Enough 2 Madagascar: Escape 2 Africa The Mummy: Tomb Of The Dragon Emperor Indiana Jones and the Kingdom of the Crystal Skull Quantum Of Solace The Forbidden Kingdom CJ7 Source: Exhibitor Top ten cinema advertisers (2008) Cinema expenditure Advertiser S$ (000s) Carlsberg 1,833 Police Force 946 Canon 886 Visa 756 Swatch Group 755 Asia Pacific Breweries 726 Nokia 654 Ministry Of Community Development, Youth & Sports 617 Nat'l Environment Agency 500 DBS 376 Source: The Nielsen Company, Adquest Top ten cinema product categories (2008) Cinema expenditure S$ (000s) 2,560 1,922 1,385 1,304 917 823 765 564 543 433 Category Beer Government services Telecommunications Corporations Watches/clocks Credit/debit cards & trav. cheques Social services Energy/isotonic drinks Photography Restaurants Source: The Nielsen Company, Adquest 229 SINGAPORE: INTERNET INTERNET Homes with internet connection: 864,880 (76.0%) Source: IDA Adult internet users (Age 15+): 2,324,000 (63.0%) Source: Nielsen Adult internet users with home broadband: 2,768,250 (75.0%) Source: IDA Typical monthly cost of internet access: S$59 Source: Nielsen Average minutes spent online Per day Total Adults 271 Source: The Nielsen Company, IMS 2008 Cost of display ads Top ten search keywords Typical cost per thousand Type (S$) Expandable banners 6-19 Homepage OTPs/overlay (per day) 6,000-22,000 Standard banners (range of sizes) 0.9-5 In-page video banners 5-24 Keyword Singapore lyrics youtube youtube yahoo map google games wiki games Source: ZenithOptimedia Internet user profile Age 16-24 25-34 35-54 55+ Sex Male Female % 25.5 27.7 39.1 7.8 % 53.6 46.4 Source: The Nielsen Company, IMS 2008 230 Source: Performics (2008 results) SINGAPORE: INTERNET Top ten internet sites Top search engines (2008) Unique visitors Site Google Yahoo! Windows Live Facebook.com youtube.com Live.com (Bing) Yahoo! SG Homepage Windows Live Hotmail blogger.com msn.com per month (000s) 2,134 1,920 1,914 1,837 1,586 1,560 1,492 1,413 1,386 1,252 Search engine Google Yahoo! Windows Live MSN Google Blog Search Source: Performics Source: comScore Sep09 Top ten internet advertisers (2008) Top ten internet product categories (2008) Internet expenditure Advertiser Nokia Sony Corporation HSBC Hewlett-Packard Dell Samsung Canon Learning Information Sys ING Group Citibank S$ (000s) 1,760.0 1,411.0 709.0 581.0 540.0 539.0 506.4 505.7 465.0 464.7 Internet expenditure Category Telecommunications Computer Banking/investment Education Airlines Other portals/internet Entertainment Govt/soc/med services Electrical appliances Travel S$ (000s) 3,227 2,902 2,494 1,491 1,252 1,249 1,195 873 677 669 Source: The Nielsen Company, Adquest Source: The Nielsen Company, Adquest Top internet owners (2008) Top internet sales houses (2008) Owner Yahoo SEA MSN Singapore Asiaone.com Channel NewsAsia HardwareZone Sales house Admax Online CNET Networks APAC Interactive Hub PTE LTD DLIVE Media Source: ZenithOptimedia Source: ZenithOptimedia 231 SINGAPORE: MEDIA REACH/OVERALL MEDIA REACH % reach by medium (adults) Daily 78 75 56 50 56 Television Newspapers Magazines Radio Outdoor Cinema Internet Weekly 93 87 17 71 97 11 63 Monthly 29 74 81 28 64 Source: The Nielsen Company, IMS 2008 OVERALL Top ten overall advertisers (2008) Advertiser MediaCorp Singapore Press Holdings Singtel Dairy Farm International NTUC Starhub Procter & Gamble Far East Organization Asia Pacific Breweries Yum! Brands Top ten overall product categories (2008) Media expenditure S$ (mill) 82.0 55.1 32.0 28.4 24.0 24.0 24.0 20.0 20.0 19.4 Source: The Nielsen Company, Adquest Media expenditure S$ (mill) 197.0 146.0 113.4 104.0 99.0 84.0 77.4 77.0 75.1 67.0 Source: The Nielsen Company, Adquest Top media owners (2008) Owner MediaCorp TV Singapore Press Holdings (NPP) MediaCorp Press MediaCorp Publishing Singapore Press Holdings (Magazines) Category Entertainment Retail Government Media Telecommunications Banking/investment Toiletries Education Pharmaceuticals Auto Media revenue S$ (mill) 734.5 728.6 126.4 35.9 35.2 Source: The Nielsen Company, Adquest 232 SOUTH KOREA: ECONOMIC DATA SOUTH KOREA ECONOMIC DATA Main economic indicators 2001-2008 2001 2002 1 US$ = 1,102 Won at 2008 rate 2003 2004 2005 2006 2007 2008 767.1 6.5 896.0 2.8 826.9 7.8 932.3 4.0 865.2 4.6 949.7 1.9 908.7 975.0 1,023.9 5.0 7.3 5.0 975.9 1,020.8 1,023.9 2.8 4.6 0.3 16.3 19.0 17.5 19.7 18.2 20.0 19.0 20.4 20.3 21.3 21.3 21.3 696.1 813.0 750.3 845.9 785.1 861.8 824.6 885.5 884.7 926.3 929.1 929.1 Gross Domestic Product (Won trillion) at current prices % change at 2008 prices % change 622.1 7.5 772.7 3.3 720.5 15.8 871.4 12.8 Gross Domestic Product per capita (Won mill) at current prices at 2008 prices 13.2 16.4 15.3 18.6 Gross Domestic Product (US$ billion) at current prices at 2008 prices 564.5 701.2 653.8 790.7 Gross Domestic Product per capita (US$ 000s) at current prices at 2008 prices 12.0 14.9 13.9 16.8 14.8 17.2 15.8 17.9 16.5 18.1 17.3 18.5 18.4 19.3 19.3 19.3 47.1 47.0 47.2 47.4 47.6 47.8 48.0 48.2 80.5 4.1 82.7 2.8 85.6 3.5 88.7 3.6 91.1 2.7 93.1 2.2 95.5 2.6 100.0 4.7 1.08 1.08 1.00 0.93 0.93 0.95 0.95 0.86 -1.6 -5.0 0.2 -3.3 4.3 1.5 7.5 5.2 7.4 4.7 -4.8 -9.1 Population Millions Consumer Price Index 2008=100 % change Ad.spend as a % of GDP Advertising Expenditure Growth (%) at current prices at 2008 prices -1.3 -5.1 16.0 13.0 Source: IFS, ZenithOptimedia 233 SOUTH KOREA: ADVERTISING EXPENDITURE ADVERTISING EXPENDITURE Advertising expenditure in Won (mill) at current prices 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 Total 3,625,709 4,886,459 6,809,014 6,723,845 7,800,544 7,675,010 7,690,591 8,017,605 8,622,834 9,262,388 8,816,930 Newspapers 2,297,975 2,907,606 3,391,987 3,364,617 3,716,092 3,709,848 3,354,058 3,420,451 3,504,480 3,820,425 3,445,005 Magazines 167,539 218,985 277,106 291,989 326,570 298,221 272,914 333,945 360,974 400,861 391,891 TV 1,049,898 1,532,773 2,069,864 1,964,633 2,430,587 2,355,327 2,659,063 2,640,648 2,859,642 2,902,818 2,876,042 Radio 110,297 145,895 211,457 199,106 230,995 227,414 218,656 224,261 233,438 233,404 228,048 Cinema 25,700 27,200 36,700 42,200 52,000 50,000 72,000 75,600 76,356 Outdoor 696,900 748,300 835,300 686,100 650,700 685,800 701,600 561,280 477,088 Internet 81,200 136,000 128,000 224,300 355,900 483,200 662,500 890,700 1,268,000 1,322,500 Advertising expenditure in Won (mill) at constant 2008 prices 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 Total 4,835,289 6,461,786 8,804,055 8,351,519 9,433,884 8,964,611 8,670,666 8,800,308 9,260,236 9,697,383 8,816,930 Newspapers 3,064,607 3,844,978 4,385,839 4,179,106 4,494,197 4,333,199 3,781,493 3,754,366 3,763,532 3,999,846 3,445,005 Magazines 223,432 289,583 358,298 362,672 394,950 348,330 307,694 366,546 387,657 419,687 391,891 TV 1,400,157 2,026,918 2,676,334 2,440,221 2,939,523 2,751,083 2,997,929 2,898,436 3,071,027 3,039,145 2,876,042 Radio 147,093 192,930 273,414 247,305 279,363 265,625 246,521 246,154 250,694 244,365 228,048 Cinema 33,230 33,784 44,385 49,291 58,627 54,881 77,322 79,150 76,356 Outdoor 901,092 929,445 1,010,202 801,383 733,624 752,750 753,462 587,640 477,088 Internet 107,378 175,848 158,986 271,266 415,700 544,778 727,175 956,541 1,327,550 1,322,500 Source: KADD, Ad Journal Notes: 1. Before discounts 2. Includes classified 3. Includes production costs 4. Includes agency commission (15%) 5. Internet includes display and search 6. Newspapers include free tabloids from 2005 7. Magazines include membership magazines from 2005 8. Outdoor costs were revised in 2004/2005 to exclude 'events' Main advertising restrictions Tobacco: Not permitted on TV and radio. Alcohol: Only permitted on TV between 2200 and 0700, and on radio between 2000 and 0500. Political: Not on all media and only during election periods. 234 SOUTH KOREA: POPULATION POPULATION Land area km² Capital city Language Currency 98,190 Seoul Korean Won Source: CIA Factbook Population by age 0-15 16-24 25-34 35-44 45-54 55-64 65+ Total Male (000s) 5,077 3,152 4,149 4,338 3,632 2,083 1,835 24,268 Female (000s) 4,580 2,897 3,912 4,148 3,557 2,185 2,751 24,030 Total (000s) 9,657 6,050 8,062 8,486 7,189 4,268 4,586 48,297 Source: Korea National Statistical Office (2005) Adult status AB C1 C2 D E Total Male (000s) 2,778 1,799 1,773 1,076 4,476 11,902 Female (000s) 1,559 1,345 2,207 977 1,287 7,375 Total (000s) 4,337 3,144 3,980 2,053 5,762 19,277 Source: Korea National Statistical Office (2005) Definition of adult status AB = higher managerial, administrative, professional C1 = office worker C2 = service, sales worker D = agriculture, forestry, fishery E = unskilled, technical 235 SOUTH KOREA: TELEVISION TELEVISION Number of households: 16,670,000 Number of television households: 16,670,000 (100%) Television homes with: Colour VCR DVD PVR/DVR Cable (connection) - total Satellite dish (DTH) - total Digital terrestrial television (DTT) IPTV 100.0% 45.4% 28.0% 80.8% 77.8% 5.2% 35.1% 17.1% Source: AGB NMR No TV licence fee Average minutes viewed per day per household: 288 Average pay-TV subscription cost Cable (analogue) Cable (digital) IPTV Average monthly subscription KW (000s) 10 20 20 Source: AGB NMR 236 SOUTH KOREA: TELEVISION Main channels Channel Non-commercial KBS1 Commercial KBS2 MBC SBS EBS MBC Drama YTN KBS Drama Tooniverse OCN SBS Drama Champ Channel CGV tvN XTM Technical Daily penetration hours of (%) transmission Ad mins per week 100 20 - - 20 20 20 19 24 24 24 24 24 24 24 24 24 24 840 840 840 798 1,008 1,008 1,008 1,008 1,008 1,008 1,008 1,008 1,008 1,008 Peak time 2000-2359 2000-2359 2000-2359 Peak rate 30 sec KW (000s) 24,300 26,970 26,400 Peak adult audience (000s) 1,042 953 798 Source: AGB NMR Cost/audience Channel KBS2 MBC SBS 30 sec peak adult CPT KW (000s) 23.3 28.3 33.1 Source: AGB NMR Average CPT (all commercial channels): KW 27,809 237 SOUTH KOREA: TELEVISION Share of viewing & ad revenue Channel Non-commercial KBS1 Commercial KBS2 MBC SBS EBS Share of viewing (%) 2008 Individuals Adults 23.4 24.8 - 22.7 26.1 24.9 2.9 22.2 25.8 24.9 2.3 745,128 503,258 457,149 25,646 Source: AGB NMR/KOBACO Top ten television programmes (2008) Programme Lee san Love or Hate Mother is angry First Wives' Club Daughter-in-law golden age You're my destiny Gold Bride Beijing Olympics New Heart East of Eden Channel MBC KBS1 KBS2 SBS KBS2 KBS1 SBS MBC MBC MBC Source: AGB NMR Top ten television advertisers (2007) Advertiser Samsung Electronics SK Telecom KTF LG Electronics Hi-Mart Hyundai Motors Nong Shim LG Telecom Kia Motors NamYang Ad revenue 2008 KW (000s) TV expenditure KW (mill) 77,831 68,784 47,047 46,070 33,099 28,404 26,709 25,846 24,712 22,539 Source: Nielsen Media Research 238 Adult TVR 20.9 20.9 20.6 20.6 18.5 18.4 17.2 16.2 15.8 15.5 SOUTH KOREA: TELEVISION Top ten television product categories (2007) TV expenditure KW (mill) 321,618 307,958 204,474 148,310 122,703 114,768 110,739 107,138 105,914 92,840 Category Computers/IT Finance/insurance Food Beverages Transport Cosmetic/sanitary Construction/real estate Home appliances Service Medicine/health care Source: Nielsen Media Research Top television owners (2008) TV revenue KW (mill) 745,128 503,258 457,149 25,646 Owner MBC-TV KBS-2TV SBS-TV EBS-TV Source: KOBACO Top television sales houses (2008) TV revenue KW (mill) 1,855,217 Sales house KOBACO Source: KOBACO 239 SOUTH KOREA: NEWSPAPERS NEWSPAPERS Newspapers Title National dailies Chosun Joongang Donga Maeil Business Newspaper Hankyoreh Korea Economic Daily Hankook Kyunghyang Sports Chosun Ilgan Sports Munhwa Seoul Electronic Times Sports Seoul Kukmin Seoul Economic Daily Segye Naeil Sports Khan Sports World Money Today Harald Business Newspaper Financial News Digital Times Free dailies Metro The Daily Focus Am Seven Sports Hankook Nocut News City Regional dailies Busanilbo Maeil Shinmun Kwangjuilbo Kookje Daily News Jeonnamilbo Youngnamilbo Daejeonilbo Kyeonggiilbo Jeonbuk Dominilbo Adult Full page Adult CPT Full page Circulation readership B/W B/W Colour (000s) (000s) KW (000s) KW (000s) KW 2,300 2,200 2,100 800 700 600 600 450 300 300 300 300 300 200 200 200 200 200 180 180 150 150 150 150 4,438 3,364 2,942 1,320 937 839 651 586 395 - 44,400 44,400 38,850 27,750 27,750 27,750 27,750 22,200 16,650 16,650 19,425 19,425 27,750 16,650 19,425 19,425 19,425 22,200 11,100 11,100 13,875 19,425 19,425 22,200 10 13 13 21 30 26 26 28 49 - 72,150 72,150 72,150 16,650 49,950 16,650 49,950 44,400 11,100 11,100 33,300 33,300 16,650 11,100 33,300 13,875 33,300 16,650 5,550 5,550 11,100 13,875 11,100 16,650 550 550 450 300 350 350 705 - 6,000 6,000 5,000 5,000 5,000 5,000 9 - 8,000 8,000 7,000 12,000 7,000 7,000 700 300 250 200 200 80 80 50 50 77 60 18,315 15,540 13,320 13,875 11,100 12,765 11,100 5,550 8,325 72 139 13,875 12,765 9,990 11,100 8,325 8,325 8,325 4,440 5,550 240 SOUTH KOREA: NEWSPAPERS Newspapers cont. Title Jeonbukilbo Kyeonginilbo Jeonnam Maeil Moodeungilbo Daeguilbo Kangwonilbo Kangwon Dominilbo Gyeongnam Shinmun Gyeongnamilbo Incheon Times Jungbu Ilbo Gyeongbuk Meail Chungcheong Today Gyeongsangilbo Jungdoilbo Joongbu Maeil Chungcheong Times Adult Full page Adult CPT Full page Circulation readership B/W B/W Colour (000s) (000s) KW KW KW 50 53 11,100 209 8,325 50 5,550 4,440 50 8,325 5,550 50 8,880 6,660 50 8,325 5,550 30 71 8,880 125 6,660 30 45 7,215 160 5,550 30 43 9,990 232 7,215 30 43 8,325 194 5,550 30 5,550 4,440 30 4,440 2,775 30 8,880 6,660 20 48 8,325 173 5,550 20 37 8,880 240 6,660 20 32 8,880 278 6,660 20 8,325 5,550 20 11,100 8,325 Source: HRC, Welcomm ZenithOptimedia Average CPT (B/W): KW 20,948 241 SOUTH KOREA: NEWSPAPERS Top ten newspaper advertisers (2008) Newspaper expenditure KW (mill) 39,532 37,486 35,714 31,546 29,899 26,188 23,253 23,186 21,401 20,769 Advertiser AIG Insurance SK Telecom Samsung Lotte Department Store Hyundai LG Electronics KTF OneShotBoKa HeungKuklife Kia Source: Nielsen Media Research Top ten newspaper product categories (2008) Newspaper expenditure KW (mill) 510,019 363,393 314,029 305,408 276,160 229,365 189,142 163,506 160,193 150,768 Category Services Finance/insurance Computers & telecommunications Publications Construction/real estate Government & associations Education & welfare Pharmacies & medical institutions Transportation equipment Household goods Source: Nielsen Media Research Top newspaper owners/sales houses (2008) Newspaper revenue KW (bill) 270 200 160 90 85 Owner/sales house Chosun Joongang Donga Maeil Business Newspaper Korea Economic Daily Source: Welcomm ZenithOptimedia 242 SOUTH KOREA: MAGAZINES MAGAZINES Magazines w=weekly m=monthly Title Current affiairs Sisa Journal (w) Weekly Chosun (w) Hankyoreh 21 (w) Weekly Donga (w) Newsweek (korean) (w) Weekly Kyunghyang (w) Weekly Hankook (w) Sisa News(f) Time (w) Joongang Sunday (w) Economics Maekyung Economy (w) Economist (w) Hankyung Business (w) Economic Review (w) Economy21 (w) Film & entertainment Cine 21 (w) Movie Week (w) Sky Life (w) General Monthly Chosun (m) Shindonga (m) Monthly Joongang (m) Women's Woman Joongang (m) Woman Sense (m) Woman Donga (m) Jubu Senghwal (m) Lady Kyunghyang (m) Woman Chosun (m) Queen (m) Lifestyle Full House Of Happiness (m) Living Sense (m) Maison (m) Lemon Tree (m) Casa Living (m) Adult Full page Adult CPT Circulation readership Colour Colour (000s) (000s) KW (000s) KW (000s) 110 100 80 80 80 40 40 40 40 30 478 464 345 305 107 90 54 52 106 2,500 2,500 2,500 2,500 2,500 2,000 2,000 2,500 2,500 2,000 5.2 5.4 7.2 8.2 23.4 22.2 37.0 48.1 18.9 70 70 50 40 40 169 118 95 - 1,600 1,600 1,600 1,600 1,600 9.5 13.6 16.8 - 80 50 40 141 17 1,800 1,500 1,500 12.8 88.2 80 80 30 596 417 265 2,000 2,000 2,000 3.4 4.8 7.5 60 60 55 50 40 40 40 2,244 1,409 2,573 1,733 1,828 888 430 2,000 2,000 1,800 1,800 1,800 1,800 1,800 0.9 1.4 0.7 1.0 1.0 2.0 4.2 45 40 40 40 35 341 481 66 60 38 5,000 1,800 3,000 3,000 3,000 14.7 3.7 45.5 50.0 78.9 243 SOUTH KOREA: MAGAZINES Magazines cont. w=weekly m=monthly Title Fashion Cosmopolitan (m) Ceci (m) Vogue Girl (m) Instyle (m) Elle (m) Vogue (m) Marie Claire (m) Singles (m) Elle Girl (m) Sure (m) W (m) Harper's Bazaar (m) Allure (m) Membership Noblesse (m) Neighbor (m) Luxury (m) Heren (m) Haute (m) A Few (m) Department membership The galleria (m) Avenuel (m) Style H (m) Cooking Essen (m) Cookand (m) Men's Esquire (m) GQ (m) Luel (m) Men's Health (second) (m) ARENA (second) (m) Maxim (m) Weddings My Wedding (m) Wedding 21 (m) Childcare Good Mom (m) Ange (m) Babee (m) Best Baby (m) Adult Full page Adult CPT Circulation readership Colour Colour (000s) (000s) KW (000s) KW (000s) 50 45 35 35 30 30 30 30 30 30 25 20 20 75 371 135 46 322 281 143 121 85 43 51 30 3,500 3,000 3,000 3,500 3,500 3,500 3,000 3,000 3,000 3,000 3,500 3,000 3,000 46.7 8.1 22.2 76.1 10.9 12.5 21.0 24.8 35.3 69.8 58.8 100.0 50 40 35 30 25 25 90 79 54 - 3,500 3,000 3,500 3,000 3,000 3,000 38.9 44.3 55.6 - 55 47 45 75 71 3,000 3,000 3,000 40.0 42.3 25 20 66 28 1,800 1,800 27.3 64.3 40 40 40 30 30 20 183 110 79 61 86 3,000 3,000 3,000 3,000 3,000 3,000 16.4 27.3 38.0 49.2 34.9 40 35 44 - 2,500 2,000 56.8 - 80 45 30 30 45 35 25 1,500 1,800 1,800 1,800 40.0 51.4 72.0 244 SOUTH KOREA: MAGAZINES Magazines cont. w=weekly m=monthly Title Enfant (m) Economics (monthly) Economy Plus (m) Money (m) Forbes (m) CEO (m) Adult Full page Adult CPT Circulation readership Colour Colour (000s) (000s) KW (000s) KW (000s) 30 2,500 50 50 50 45 Source: HRC, Welcomm ZenithOptimedia Average CPT (Colour): KW 7,810 245 66 - 2,500 2,500 2,500 2,500 37.9 - SOUTH KOREA: MAGAZINES Top ten magazine advertisers (2008) Advertiser Amore Pacific LG Electornics Samsung Kolong FNC Toyota CJ Honda Orient Golf Premier Automotive Korea Nissan Magazine expenditure KW (mill) 10,088 3,532 3,452 2,517 2,139 1,842 1,400 1,270 1,233 1,151 Source: Nielsen Media Research Top ten magazine product categories (2008) Magazine expenditure Category KW (mill) Fashion 121,479 Cosmetics/toiletries/detergents 72,646 Household goods 22,650 Precision machines & office equipment 21,397 Services 21,185 Transportation equipment 18,799 Pharmacies & medical institutions 16,465 Beverages/preferred food/cigarettes 14,543 Electric home appliances 14,276 Food 13,837 Source: Nielsen Media Research Top magazine owners/sales houses (2008) Owner/sales house Joongang M&B Doosan Magazine Design House HEM Korea Seoul Munhwa Gaya Media MCK Publishing Magazine revenue KW (bill) 36 33 38 20 20 20 13 Source: Welcomm ZenithOptimedia 246 SOUTH KOREA: RADIO RADIO Number of commercial radio stations: 23 Source: KOBACO Average daily listening minutes per adult: 86 Source: HRC Costs/audiences Station National KBS2R AM KBS2R FM MBC AM MBC FM SBS AM SBS FM CBS AM CBS FM Type Peak time All All All All All All All All 0700-1000/1800-2100 0700-1000/1800-2100 0700-1000/1800-2100 0700-1000/1800-2100 0700-1000/1800-2100 0700-1000/1800-2100 0700-1000/1800-2100 0700-1000/1800-2100 Peak rate Peak adult 30 sec peak (30 sec) audience adult CPT KW (000s) (000s) KW (000s) 493 138 887 411 162 319 464 76 Source: Nielsen Media Research Average CPT (all commercial stations): KW 1,780 247 320 194 2,148 1,716 111 432 190 141 1.5 0.7 0.4 0.2 1.5 0.7 2.4 0.5 SOUTH KOREA: RADIO Top ten radio advertisers (2008) Top ten radio product categories (2008) Radio expenditure Advertiser KW (mill) SK Telecom 4,339.0 SK Energy 3,761.4 Samsung 3,621.8 Hi-Mart 3,062.2 GM Daewoo 2,714.2 Hyundai 2,643.9 KT 2,472.0 Wongjin Coway 2,362.3 Korea Investment & Securities 2,354.9 LG Electronics 2,159.8 Radio expenditure Category KW (mill) Finance/insurance 48,000 Computers & telecommunications 27,035 Construction/real estate 20,658 Services 17,239 Transportation equipment 13,514 Food 13,458 Pharmacies & medical institutions 11,980 Distribution 10,238 Household goods 10,068 Cosmetics/toiletries/detergents 8,530 Source: Nielsen Media Research Source: Nielsen Media Research Top ten radio owners (2008) Top radio sales houses (2008) Owner MBC-AM MBC-FM CBS-AM KBS-2R SBS-FM BBS-FM KBS-2FM PBC-FM SBS-AM CBS-FM Radio revenue KW (mill) 91,958 49,924 29,271 16,535 14,685 11,031 11,258 9,813 7,376 6,927 Sales house KOBACO Source: KOBACO Source: KOBACO 248 Radio revenue KW (mill) 248,782 SOUTH KOREA: OUTDOOR OUTDOOR Type, size and cost of sites Size of display 10×20 10×20 8×12 3.7×1 4×2.25 1.2x1.75 1.3x1.8 2.1x1.7 Type of display rooftop billboard neon signboard LED signboard bus exterior poster subway wide colour island shelter (1 panel) bus shelter (1 panel) subway screen door Source: Welcomm ZenithOptimedia estimates Top ten outdoor advertisers (2008) Advertiser Samsung SK Telecom LG Electronics KT Hyundai Hi-mart Kia AMORE Lotte Department CJ Outdoor expenditure KW (mill) 17,420 14,841 11,144 15,367 8,676 7,104 6,651 6,368 5,657 4,848 Source: Welcomm ZenithOptimedia estimates Top outdoor contractors (2008) Contractor Jeonhong Kwangin Jsadcom Inpoong Seungbo Kukjeon Daejiad Ipdecaux Yujinmetro Outdoor revenue KW (mill) 80,000 25,000 44,000 24,000 16,000 15,000 15,000 11,900 32,000 Source: Welcomm ZenithOptimedia estimates 249 Cost per panel per month (KW) 30,000 35,000 12,000 6,500 2,400 1,400 1,600 6,020 SOUTH KOREA: CINEMA CINEMA Number of cinema screens: 2,100 Source: Welcomm ZenithOptimedia estimate Average cost of a 60 sec. spot per screen per week: KW 1,000,000 Source: Welcomm ZenithOptimedia estimate Number of screens used in typical national campaign: 100 Source: Welcomm ZenithOptimedia estimate Trend in admissions 2002 2003 2004 2005 2006 2007 2008 Admissions (mill) 105.1 119.5 135.2 145.5 153.4 151.7 227.7 Gross takings KW (bill) 632.7 717.1 849.8 898.1 925.6 1,216.6 1,480.1 Source: Korea Film Council Cinema audience profile Age 16-24 25-34 35-49 50+ Sex Male Female Income (KW/month) Less than 1,000 1,000-1,999 2,000-2,999 3,000-3,999 4,000-4,999 More than 5,000 % 24.2 26.8 36.8 12.1 % 49.9 50.1 % 10.6 39.0 25.6 13.5 5.8 5.5 Source: HRC 250 SOUTH KOREA: CINEMA Top ten films (2008) Gross takings KW (000s) 6,685,988 5,071,619 4,673,009 4,534,014 4,353,173 4,316,003 4,300,670 4,136,101 4,090,795 4,061,091 Film The Good, the Bad, and the Weird The Chaser Kung Fu Panda Mamma Mia! Scandle Makers Iron Man Public Enemy Returns Indiana Jones and the Kingdom of the Crystal Skull The Mummy: Tomb of the Dragon Emperor The Dark Knight Source: Korea Film Council Top ten cinema advertisers (2008) Advertiser Samsung Techwin Samsung Electronics Sky LG Electronics KTF SK Teletec CJ Homeshopping BC Card CJ Joycube KT Top ten cinema product categories (2008) Cinema expenditure KW (mill) 2,700 2,115 1,670 1,580 1,400 1,160 851 738 625 531 Cinema expenditure Category KW (mill) Computers/IT 1,400 Beverages 5,385 Services 4,760 Fashion 4,330 Finance/insurance 4,220 Cosmetics/sanitary 2,700 Household appliances 2,300 Construction/real estate 2,250 Food 2,200 Transportation 1,800 Source: Welcomm ZenithOptimedia estimates Source: Welcomm ZenithOptimedia estimates Top cinema owners (2008) Top cinema sales houses (2008) Owner CGV Lotte Cinema Primus Megabox Cinus Number of screens 409 289 230 92 80 Source: Korea Film Council Sales house Jsadcom Dongyoung Green media OK Adcom DMC Cinema revenue KW (mill) 47,000 7,000 6,700 5,000 2,000 Source: Welcomm ZenithOptimedia estimates 251 SOUTH KOREA: INTERNET INTERNET Adult internet users: 32,340,542 (83.7%) Adult internet users with home broadband: 26,270,000 (68.0%) Typical monthly cost of internet access: KW 25,500 Average minutes spent online Per day Adults 84 150 234 At home At work Total Source: Koreanclick Cost of display ads Type Top banner Top moving extended banner Branding board (general) Branding board (animated) Branding board (special type) News branding board Top ten search keywords Typical cost per thousand KW 10,000/week 10,000/week 60,000/1/2 day 70,000/1/2 day 90,000/1/2 day 7,000/day Source: NHN Internet user profile Age 7-12 13-18 19-24 25-29 30-34 35-39 40s 50+ Sex Male Female Income KW(000s)/month <1,000 1,000-3,000 3,000-5,000 5,000+ % 9.3 11.8 11.1 11.4 11.1 12.6 21.3 11.6 % 53,84 46.2 % 3.9 30.1 42.2 23.9 Source: Koreanclick 252 Typical cost per click Keyword KW movie 102 used car 580 game 96 lotto lottery 65 daum 50 notebook 256 Ilon 78 MP3 172 Financial technology 297 Woori Bank 52 Source: Overture SOUTH KOREA: INTERNET Top ten internet sites (2008) Unique visitors per month 31,114,280 29,108,585 25,442,647 22,909,305 19,234,521 19,094,313 18,983,552 18,600,395 17,666,259 17,633,364 Site naver.com daum.net nate.com cyworld.com gmarket.co.kr joins.com chosun.com yahoo.co.kr tistory.com auction.co.kr Top ten search engines (2008) Search engine naver.com daum.net nate.com yahoo.co.kr google.co.kr paran.com bing.com google.com dreamwiz.com korea.com Searches per month 5,730,218,191 1,463,131,845 417,579,423 226,032,308 268,997,093 18,867,574 12,436,824 46,801,993 554,311 551,601 Source: Koreanclick Source: Koreanclick Top ten internet advertisers (2008) Top ten internet product categories (2008) Internet expenditure Advertiser KW (mill) SK Telecom 22,476 Interpark Gmarket 11,207 Samsung Electronics 9,764 LG Electronics 8,225 Auction 7,886 CJ Entertainment 7,784 KT 7,311 Nexon 6,241 GM Daewoo 5,850 Hyundai capital 4,966 Internet expenditure Category KW (mill) Culture/entertainment 100,387 Computers/IT 82,579 Finance 67,374 Online services 56,980 Distribution 35,443 Food/beverages 28,468 Transportation 23,533 Food/beverages 23,058 Electronics/telecoms 21,707 Education/corporate 20,911 Source: ADRAM Source: ADRAM Top ten internet owners (2008) Top ten internet sales houses (2008) Owner NHN (naver) Daum SK Communications Yahoo! MSN Joins Paran Empas Freechal Digital Chosun Source: Research Ad Internet revenue KW (mill) 146,136 104,905 74,430 49,976 8,950 8,144 7,356 7,237 6,985 5,678 Internet revenue Sales house KW (mill) Nasmedia 105,000 Mezzomedia 60,000 DMCmedia 62,000 Incross (before aircross) 30,000 24/7 realmedia 27,000 Adclicknetworks 25,000 Crossmedia 18,000 Ubnm 15,000 Oneplone 15,000 Luble 14,000 Source: imck 253 SOUTH KOREA: MEDIA REACH/OVERALL MEDIA REACH % reach by medium (adults) Daily 70.7 31.4 45.2 Conventional television Newspapers Magazines Internet Weekly 90.7 40.8 80.0 Monthly 96.6 46.7 33.5 96.2 Source: AGB NMR, HRC, Koreanclick OVERALL Top ten overall advertisers (2008) Advertiser Samsung Electronics SK Telecom LG Electronics KTF Hyundai Kia Hi-Mart AIG Insurance KT Amore Pacific Top ten overall product categories (2008) Media expenditure KW (mill) 120,619 111,360 77,950 72,622 61,766 47,860 47,758 46,842 44,748 43,321 Category Finance/insurance Computers/telecoms Services Construction/real estate Food Publications Transportation equipment Pharmacies/medical institutions Fashion Cosmetics/toiletries/detergents Source: Nielsen Media Research Source: Nielsen Media Research Top ten media owners (2008) Top ten sales houses (2008) Owner MBC-TV KBS-2TV SBS-TV Chosun Joongang Donga NHN (naver) Daum MBC-AM Maeil Business News. Media revenue KW (bill) 745.1 503.3 457.1 270.0 200.0 160.0 146.1 104.9 92.0 90.0 Source: Welcomm ZenithOptimedia estimates Sales house KOBACO Chosun KOBACO Joongang Donga Nasmedia Maeil Business Newspaper Korea Economic Daily DMCmedia Mezzomedia Media expenditure KW (mill) 727,857 675,364 654,358 413,075 360,916 342,770 315,210 284,791 281,855 271,632 Media revenue KW (bill) 1,855.2 270.0 248.8 200.0 160.0 105.0 90.0 85.0 62.0 60.0 Source: Welcomm ZenithOptimedia estimates 254 TAIWAN: ECONOMIC DATA TAIWAN ECONOMIC DATA Main economic indicators 2001-2008 2001 2002 1 US$ = 31.53 NT$ at 2008 rate 2003 2004 2005 2006 2007 2008 Gross Domestic Product (NT$ billion) at current prices % change at 2008 prices % change 9,862 10,194 10,319 10,770 11,132 11,644 12,307 13,194 -1.7 3.4 1.2 4.4 3.4 4.6 5.7 7.2 10,842 11,229 11,400 11,712 11,823 12,353 12,824 13,194 -1.7 3.6 1.5 2.7 0.9 4.5 3.8 2.9 Gross Domestic Product per capita (NT$ 000s) at current prices at 2008 prices 441.5 485.3 454.1 500.2 457.8 505.8 476.1 517.8 490.6 521.1 510.9 542.0 538.2 560.8 575.7 575.7 341.6 371.5 353.0 375.0 369.3 391.8 390.3 406.7 418.5 418.5 Gross Domestic Product (US$ billion) at current prices at 2008 prices 312.8 343.9 323.3 356.1 327.3 361.6 Gross Domestic Product per capita (US$ 000s) at current prices at 2008 prices 14.0 15.4 14.4 15.9 14.5 16.0 15.1 16.4 15.6 16.5 16.2 17.2 17.1 17.8 18.3 18.3 22.3 22.5 22.5 22.6 22.7 22.8 22.9 22.9 90.8 -0.2 90.5 -0.3 92.0 1.6 94.1 2.4 94.3 0.1 96.0 1.8 100.0 4.2 0.64 0.69 0.54 0.47 0.44 0.41 0.37 -18.3 -19.6 -10.8 -12.9 -1.2 -1.3 -2.2 -4.0 -3.9 -7.8 Population Millions Consumer Price Index 2008=100 % change 91.0 0.0 Ad.spend as a % of GDP 0.66 Advertising Expenditure Growth (%) at current prices at 2008 prices 8.1 8.1 1.1 1.3 9.4 9.7 Source: IFS, ZenithOptimedia 255 TAIWAN: ADVERTISING EXPENDITURE ADVERTISING EXPENDITURE Advertising expenditure in NT$ (mill) at current prices 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 Total 64,625 59,337 59,796 64,668 65,387 71,532 58,406 52,079 51,476 50,326 48,341 Newspapers 21,157 18,858 18,746 21,690 14,580 13,923 18,097 15,547 14,771 13,668 11,079 Magazines 5,886 6,099 7,200 7,071 8,210 9,441 6,395 6,545 6,359 6,445 6,050 TV 34,832 32,234 30,670 31,923 38,040 43,395 23,882 21,030 19,031 18,142 18,028 Radio 2,750 2,146 2,310 3,135 3,606 3,678 3,462 3,076 3,966 3,771 3,839 Outdoor 4,610 2,833 3,651 3,351 3,370 Internet 870 850 952 1,095 1,960 3,048 3,698 4,950 5,976 Advertising expenditure in NT$ (mill) at constant 2008 prices 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 Total 72,082 66,055 65,734 71,090 72,024 79,031 63,513 55,315 54,613 52,440 48,341 Newspapers 23,598 20,993 20,608 23,844 16,060 15,383 19,679 16,513 15,671 14,242 11,079 Magazines 6,565 6,789 7,915 7,773 9,043 10,431 6,954 6,952 6,747 6,715 6,050 TV 38,851 35,883 33,716 35,093 41,902 47,944 25,970 22,337 20,191 18,904 18,028 Radio 3,067 2,389 2,539 3,446 3,972 4,063 3,765 3,267 4,208 3,929 3,839 Outdoor 5,013 3,009 3,873 3,492 3,370 Internet 956 934 1,049 1,210 2,131 3,237 3,923 5,158 5,976 Source: 1998 Rainmaker Research, 1999-2000 National Statistics Bureau, 2002-2003 Rainmaker Research, 2004-2008 AC Nielsen, except internet IAMA Notes: 1. Includes agency commission until 2003, excludes agency commission from 2004 2. Excludes production costs 3. Until 2003, excludes recruitment, classified and charity ads, from 2004 excludes all classified 4. After discounts until 2003, before discounts from 2004, but adjusted by MAA ratio; internet figures are all after discounts 5. Radio is an agency estimate until 2003 6. 2003 internet is an agency estimate 7. Internet includes banner, rich-media, ICP, email advertising and search Main advertising restrictions Tobacco: Banned. Alcohol: May only advertise on television after 2100. There must be also be a warning slogan, the size of which must be more than 1/10 of the entire printed page. Pharmaceutical: Only allowed with official certification. Children's: Ads of infant milk powder are not allowed. Political: Not allowed to broadcast after 2100 the night before an election or on election day. 256 TAIWAN: POPULATION POPULATION Land area (km²) Capital city Language Currency 32,260 Taipei Mandarin Taiwan dollar (NT$) Population by age 0-15 16-24 25-34 35-44 45-54 55-64 65+ Total Male (000s) 1,986 1,668 1,973 1,841 1,822 1,159 1,177 11,626 Female (000s) 1,823 1,551 1,950 1,836 1,828 1,202 1,263 11,453 Total (000s) 3,809 3,219 3,923 3,677 3,650 2,361 2,440 23,079 Female (000s) 1,685 1,059 888 2,395 2,561 8,588 Total (000s) 3,335 2,118 1,930 4,791 5,210 17,384 Source: Minister of the Interior Adult status AB C1 C2 D E Total Male (000s) 1,650 1,059 1,042 2,396 2,649 8,796 Source: Nielsen Media Research Definition of adult status AB = higher & intermediate managerial C1 = supervisory/clerical C2 = skilled manual D = semi & unskilled manual E = subsistence/inactive 257 TAIWAN: TELEVISION TELEVISION Number of households: 7,720,938 Number of television households: 7,720,938 (100%) Television homes with: Colour DVD PVR/DVR Cable (connection) - total Satellite dish (DTH) - total Digital terrestrial television (DTT) IPTV 100.0% 66.1% 3.1% 85.6% 0.4% 6.6% 2.7% Source: Nielsen Media Research No TV licence fee Average minutes viewed per day per adult: 186 Average pay-TV subscription cost Cable (analogue) IPTV Average monthly subscription NT 550 150 Source: Nielsen Media Research & Cable provider Main channels Technical penetration Channel (%) Non-commercial PTS 100 Daai 99 Commercial FTV 100 SANLI 99 CTV 100 TTV 100 CTS 100 SETN 99 TVBSN 99 CTiN 99 TVBS 99 Daily hours of transmission Ad mins per week - - 20 24 20 20 20 24 24 24 24 1,400 1,008 1,400 1,400 1,400 1,008 1,008 1,008 1,008 Source: AGB Nielsen 258 TAIWAN: TELEVISION Cost/audience Channel FTV SANLI CTV TTV CTS SETN TVBSN CTiN TVBS Peak time 2100-2159 2100-2159 1900-1959 2000-2059 1900-1959 2200-2259 1900-1959 1900-1959 2200-2259 Peak rate 30 sec NT 158,000 120,800 150,000 100,000 80,000 80,000 100,000 90,000 Peak adult audience (000s) 923 715 516 459 160 218 167 132 190 30 sec peak adult CPT NT 171.2 169.0 290.7 217.9 500.0 367.0 598.8 473.7 Source: AGB Nielsen Average CPT (all commercial channels): NT 262.5 Share of viewing & ad revenue Share of viewing (%) Channel Commercial FTV CTV TTV CTS SANLI SETN TVBSN CTiN TVBS 2008 Individuals 7.7 5.7 5.2 3.6 5.3 3.5 3.4 3.1 2.7 Ad revenue Adults 2008 NT (000s) 8.2 5.6 4.8 3.3 5.4 4.0 3.8 3.4 3.1 1,550,000 1,420,000 1,210,000 900,000 - Source: AGB Nielsen & Brain Magazine NO. 399 Top ten television programmes (2008) Programme Momshouse Love CTV CNY special program Beijing 2008 Olympic Games Opening Fated to Love You 45th Golden Horse Awards True feelings over the world Millionstar Happy together Beijing 2008 Olympic Games Opening Channel FTV FTV CTV CTV TTV MVE SANLI CTV FTV TTV Source: AGB Nielsen 259 Adult TVR 6.3 6.2 4.9 4.9 4.1 4.0 3.9 3.8 3.7 3.5 TAIWAN: TELEVISION Top ten television advertisers (2008) Advertiser Procter & Gamble Johnson & Johnson Chunghwa Telecom GSK McDonald's Taiwan Mobile Kao Quaker Unilever Colgate Top ten television product categories (2008) TV expenditure NT (000s) 518,086 334,858 329,749 301,594 296,790 270,351 259,808 247,638 212,475 206,870 Source: Nielsen Media Research TV expenditure Category NT (000s) Pharmaceuticals/beauty 1,960,635 Food 1,680,694 Telecommunications 1,365,373 Transportation 1,339,696 Beverages 1,122,469 Beauty aids/cosmetics 1,028,930 Financial/investment/banking 984,842 Others 981,682 Computers & accessories 957,986 Services 803,114 Source: Nielsen Media Research Top ten television owners (2008) Owner SETTV Group ETTV Group Videoland Group TVBS TV Network CTiTV Group GTV Group ERA Group STAR Group Super TV Group UNIQUE Group TV revenue NT (000s) 2,750,000 2,000,000 1,900,000 1,900,000 1,800,000 1,650,000 1,530,000 1,500,000 700,000 480,000 Source: Brain Magazine NO.399 260 TAIWAN: NEWSPAPERS NEWSPAPERS Newspapers d=daily N=National R=Regional Title The Liberty Times (d,N) Apple Daily (d,N) United Daily News (d,N) China Times (d,N) Economic Daily News (d,N) United Evening News (d,N) Commercial Times (d,N) China Daily News (d,R) Sharp Daily (d,R) Merit Times (d,N) Taiwan Times (d,R) Mandarin Daily News (d,N) Keng Sheng Daily New (d,R) The Commons Daily (d,R) Taiwan Shin Sheng Daily News (d,N) Adult Full page Adult CPT Circulation readership Colour Colour (000s) (000s) NT NT 699 2,538 800,000 315.2 2,493 800,000 320.9 1,362 1,120,000 822.3 1,141 1,120,000 981.6 179 361,600 2,020.1 143 408,900 2,859.4 139 409,000 2,942.4 103 390,000 3,786.4 52 176,000 3,384.6 48 180,000 3,750.0 45 286,000 6,355.6 43 230,000 5,348.8 36 182,000 5,055.6 10 260,000 26,000.0 3 - Source: ABC, Nielsen Media Research Average CPT (B/W): NT 806.9 Top ten newspaper advertisers (2008) Newspaper expenditure Advertiser NT (000s) Farglory 546,502 Tsann Kuen 261,522 Elifemall 222,209 Jia Shan Lin Construction 214,892 Highwealth Construction 150,969 Radium Life Tech 119,208 Carrefour 117,629 Yuan Lih Construction 100,070 Lih Pao Construction 79,898 Bao Jia Construction 76,691 Source: Nielsen Media Research 261 TAIWAN: NEWSPAPERS Top ten newspaper product categories (2008) Category Architecture NP Classified AD 3C Wholesale Shopping malls Electrical appliances Political parties Government Automobiles Skin care "Cram" schools Newspaper expenditure NT (000s) 4,147,424 567,546 290,528 249,253 227,734 220,186 211,613 158,640 130,938 130,804 Source: Nielsen Media Research Top ten newspaper owners (2008) Owner Apple Daily News The Liberty Times United Daily News China Times Economic Daily News Commercial Times United Evening News Taiwan News China Daily News Taiwan Times Newspaper revenue NT (000s) 3,053,000 2,900,000 1,420,000 800,000 551,000 300,000 172,000 110,000 90,000 65,000 Source: Brain Magazine NO.399 262 TAIWAN: MAGAZINES MAGAZINES Magazines w=weekly 2w=twice weekly m=monthly bm=bimonthly q=quarterly Circulation Title (000s) Language Studio Classroom (m) Let's Talk in English (m) Computers PC Home (m) Gophone (m) Stuff (Chinese) (m) NetAdmin (m) Woman & baby Baby & Mother (m) Mom Baby (m) mamibaby (m) Baby Life (m) Body (m) Health Next Magazine (w) 122 Common Health (m) Entertainment weekly China Times Weekly (w) TVBS Weekly (w) Leisure Shopping (m) Super Taste (w) Reader's Digest (Chinese) (m) National Geographic (m) My Home (m) 7-Watch (m) Taipei Walker (m) ppaper (m) Arch (m) here (m) La Vie (m) To Go (m) Golf (m) Golf Digest (m) Financial Business Weekly (w) 157 Smart (m) 68 Common Wealth (2w ) Global View (m) - 263 Adult Full page Adult CPT readership Colour Colour (000s) (NT) (NT) 154 117 160,000 160,000 1,039 1,368 212 46 20 18 180,000 125,000 132,000 180,000 849 2,717 6,600 10,000 115 92 67 36 18 100,000 90,000 120,000 120,000 120,000 870 978 1,791 3,333 6,667 1414 136 559 189 220,000 140,000 150,000 150,000 156 1,029 268 794 451 177 158 106 97 89 63 39 31 18 15 14 11 9 260,000 100,000 215,000 180,000 100,000 100,000 150,000 120,000 120,000 120,000 125,000 150,000 150,000 576 565 1,361 1,698 1,031 1,124 2,381 3,077 3,871 8,000 8,929 13,636 16,667 991 264 404 372 265,000 150,000 230,000 180,000 267 568 569 484 TAIWAN: MAGAZINES Magazines cont. w=weekly 2w=twice weekly m=monthly bm=bimonthly q=quarterly Circulation Title (000s) Money Weekly (w) Business Today (w) Wealth Magazine (m) UBN Weekly (w) Cheers (m) Management Magazine (m) Business NEXT (m) Manager Today (m) 30 Magazine (m) Women's fashion Queen (q) Vivi(m) Coco (m) Vogue (Chinese) (m) Citta Bella (Chinese) (m) Cosmopolitan (m) 'ef (m) Beauty (m) Elle (m) Elder Beauty (m) Marie Claire (m) Mina (m) Girl (m) ViVi (Chinese) (m) Bazaar (m) nana (bm) Ray (m) With (m) Marie Claire - Accesso (q) Auto Car News (m) Car Magazine (m) Taiwan Motor (m) Auto Driver (m) Men's fashion FHM (m) GQ (Chinese) (m) Men's uno (m) Man's Style (m) Esquire (m) Source: ABC, Nielsen Media Research Average CPT (Colour): NT 895.9 264 Adult readership (000s) 253 251 173 142 85 84 77 40 35 Full page Adult CPT Colour Colour (NT) (NT) 125,000 494 120,000 478 160,000 925 120,000 845 120,000 1,412 151,000 1,798 130,000 1,688 120,000 3,000 135,000 3,857 228 178 146 144 140 119 119 118 113 110 109 101 101 84 56 51 41 25 17 130,000 110,000 120,000 73,810 110,000 130,000 120,000 140,000 128,000 180,000 125,000 120,000 110,000 120,000 160,000 120,000 120,000 130,000 570 618 822 513 786 1,092 1,008 1,186 1,133 1,636 1,147 1,188 1,089 1,429 2,857 2,927 4,800 7,647 224 129 108 59 130,000 150,000 120,000 120,000 580 1,163 1,111 2,034 106 59 52 40 5 120,000 71,524 120,000 120,000 1,132 1,212 2,308 24,000 TAIWAN: MAGAZINES Top ten magazine advertisers (2008) Top ten magazine product categories (2008) Magazine expenditure Advertiser NT (000s) L'Oréal 146,416 Chanel 78,873 Estée Lauder 59,720 Shiseido 59,546 Procter & gamble 55,288 Christan Dior 54,625 Richemont 44,515 Integrate 41,579 Toyota 37,721 Unilever 36,923 Magazine expenditure Category NT (000s) Skin care 343,657 Architecture 297,459 Watches/clocks 222,715 Automobiles 163,571 Sports/leisurewear 149,476 Fashion accessories 148,106 Jewellery 145,331 Whisky 114,335 Cigarettes 109,226 Auto/motorcycle accessories 102,100 Source: Nielsen Media Research Source: Nielsen Media Research Top ten magazine owners (2008) Owner Next Magazine Business Weekly Common Wealth China Times Weekly Business Today TVBS Weekly Global View Vogue Wealth Magazine Elle Magazine revenue NT (000s) 700,000 530,000 288,000 208,000 159,000 129,500 120,000 120,000 110,000 110,000 Source: Brain Magazine NO.399 265 TAIWAN: RADIO RADIO Number of commercial radio stations: 171 Source: Minister of the Interior Average daily listening minutes per adult: 60 Source: Nielsen Media Research Costs/audiences Station National Taiwan Police Station i radio i like radio ICRT News Radio Main regional KISS RADIO UFO News 98 asia broadcasting networks Peak rate Peak adult 30 sec peak (30 sec) audience Adult CPT NT (000s) NT Type Peak time other music general general news 1500-1559 1500-1559 1400-1459 0800-0859 0700-0759 10,500 10,000 10,800 5,000 214 252 226 95 114 41.7 44.2 113.7 43.9 general general news general 1000-1059 1700-1759 0800-0859 1300-1359 3,800 12,800 11,040 3,200 113 94 98 61 33.6 136.2 112.7 52.5 Source: Nielsen Media Research Average CPT (all commercial stations): NT 63.8 Top ten radio advertisers (2008) Advertiser Jia Shan Lin Construction Family Mart Seven eleven Radium Life Tech Universal Music FETnet Highwealth Construction Polytec Minstry of Transportation Communication HP Radio expenditure NT (000s) 158,895 113,357 95,777 80,397 54,595 50,308 49,424 45,236 43,301 32,105 Source: Nielsen Media Research 266 TAIWAN: RADIO Top ten radio product categories (2008) Category Architecture Supermarkets/convenience stores Government Chinese music "Cram" schools Concerts Financial services Political parties Non-Chinese music Hotels/resorts Radio expenditure NT (000s) 587,174 244,194 194,080 136,697 104,595 83,873 80,805 77,951 77,495 70,152 Source: Nielsen Media Research Top ten radio owners (2008) Owner BBC Best Radio Kiss Radio UFO NEWS98 HitFM Asia FM M-Radio Gold FM IC Radio revenue NT (000s) 550,000 180,000 163,000 158,000 138,000 132,000 100,000 87,000 56,000 39,000 Source: Brain Magazine NO.399 Top radio sales houses (2008) Sales house Chief Advertising Radio Media Services Jy-Shin Enterprise Sunnyday Advertising Radio revenue NT (000s) 441,000 340,000 150,000 145,000 Source: Brain Magazine NO.399 267 TAIWAN: OUTDOOR OUTDOOR Top ten outdoor advertisers (2008) Outdoor expenditure NT (000s) 119,598 58,018 56,267 53,019 47,141 44,500 34,727 31,521 31,352 28,618 Advertiser Sony Nike Coca-Cola Nokia Samsung Electronics Procter & Gamble TWM Cathay Financial Holdings Kaohsiung City Fox Source: Nielsen Media Research Top ten outdoor product categories (2008) Outdoor expenditure NT (000s) 156,028 152,745 145,284 138,893 124,712 119,408 111,909 110,085 97,203 83,671 Category Architecture IT Domestic electrical appliances Fashion Financial services Government Construction Printing accessories Cosmetics/toiletries Communication services Source: Nielsen Media Research 268 TAIWAN: CINEMA CINEMA Number of cinema screens: 200 Source: Silver Partner Average cost of a 60 sec. spot per screen per week: NT 12,000 Source: Silver Partner Number of screens used in typical national campaign: 60 Source: Silver Partner Cinema audience profile Age 16-24 25-34 35-49 50+ Sex Male Female Income (NT)/month below 10,000 10,000-24,999 25,000-39,999 40,000-59,999 60,000 and above % 46.3 35.8 14.6 3.3 % 53.7 46.3 % 38.7 16.0 23.8 12.8 4.3 Source: Nielsen Media Research 269 TAIWAN: CINEMA Top ten films (2008) Film Cape No.7 The Mummy: Tomb of the Dragon Emperor The Dark Knight CJ7 Iron Man The Battle of Red Cliff: Part 1 Hancock Indiana Jones and the Kingdom of the Crystal Skull Wanted James Bond: Quantum of Solace Gross takings NT (000s) 230,692 111,639 109,193 86,879 82,497 79,567 73,249 70,250 57,110 56,693 Source: ZenithOptimedia Top ten cinema advertisers (2008) Top ten cinema product categories (2008) Cinema expenditure Advertiser NT (000s) Nike 26,252 Procter & Gamble 22,595 Toyota 8,773 Sym 6,477 Oris 4,608 Bobson 4,063 Asus 3,562 Louis Vuitton 3,532 Gamania 3,492 FETnet 3,464 Cinema expenditure Category NT (000s) Fashion 28,557 Shampoo 14,238 Automobiles 12,101 Skin care 8,687 Clocks/watches 8,289 Telecommunications 8,269 Motorcycles 7,805 IT 7,434 Jeans 4,063 Online games 3,785 Source: Nielsen Media Research Source: Nielsen Media Research 270 TAIWAN: INTERNET INTERNET Homes with internet connection: 5,644,779 (73.1%) Source: FIND Adult internet users: 14,188,292 (73.6%) Adult internet users with home broadband: 13,292,787 (69.0%) Typical monthly cost of internet access: NT 1,000 Average minutes spent online At home At work Total Per day Adults 137 151 288 Source: Nielsen Media Research Internet user profile Age 16-24 25-34 35-54 55-64 Sex Male Female % 26.6 29.0 32.8 3.8 % 52.2 47.8 Source: Nielsen Media Research 271 TAIWAN: INTERNET Top ten internet sites (2008) Unique visitors per month 12,177,563 9,849,428 8,279,457 7,666,434 7,010,516 6,964,335 6,925,002 5,950,895 5,131,147 4,980,434 Site Yahoo.com.tw Wretch.cc honet.net pchome.com.tw live.com google.com yam.com msn,com.tw youtube.com.tw pixnet.net Source: insightxplorer Top ten search engines (2008) Search engine yahoo.com.tw pchome.com.tw google.com.tw msn.com.tw sina.com.tw msn.com yahoo.com.hk baidu.com sina.com.cn yahoo.co.jp Source: insightxplorer Top ten internet advertisers (2008) Advertiser Lccnet Pccenter Information Gjun Information TutorABC PayEasy Chunghwa Telecom Wells Information Gamania Digital Microsoft Lion Travel Service Source: Nielsen Online AdRelevance Top internet owners (2008) Owner Yahoo! MSN Yam Udn.com Pchome China Times.com Hinet Internet revenue NT (000s) 3,384 498 198 180 165 128 125 Source: Brain Magazine NO.399 272 Searches per month 12,177,563 7,666,434 6,500,574 5,950,895 3,573,160 2,479,238 2,442,100 1,994,905 1,140,273 1,132,145 TAIWAN: MEDIA REACH/OVERALL MEDIA REACH % reach by medium (adults) Daily 95.5 43.9 23.8 48.1 Conventional television Newspapers Magazines Radio Outdoor Internet Weekly 98.3 58.3 17.8 34.5 75.6 57.1 Monthly 99.1 20.8 37.4 88.1 60.3 Source: ZenithOptimedia OVERALL Top ten overall advertisers (2008) Top ten overall product categories (2008) Media expenditure Advertiser NT (000s) Procter & Gamble 629,028 Farglory 612,986 Chunghwan Telecom 470,894 Jaysanlyn 411,383 Johnson & Johnson 379,499 L'Oréal 349,213 Taiwan Mobile 332,189 7-11 332,129 GSK 321,408 McDonald's 309,714 Media expenditure Category NT (000s) Architecture 6,262,086 Transportation 2,866,126 Other 2,734,791 Service 2,726,370 Pharmaceuticals/beauty 2,645,920 Financial services 2,513,137 Beauty aids/cosmetics 2,430,778 IT 2,406,718 Telecommunications 2,098,515 Food 2,040,210 Source: Nielsen Media Research Source: Nielsen Media Research Top ten media owners (2008) Owner Yahoo Apple Daily News The Liberty Times SETTV ETTV VideoLand CTiTV GTV FTV ERA Media revenue NT (000s) 3,384,000 3,053,000 2,900,000 2,750,000 2,000,000 1,900,000 1,900,000 1,800,000 1,550,000 1,530,000 Source: Brain Magazine NO.399 273 THAILAND: ECONOMIC DATA THAILAND ECONOMIC DATA Main economic indicators 2001-2008 1 US$= 34.3 2001 2002 Baht at 2008 rate 2003 2004 2005 2006 2007 2008 6,504 9.7 7,669 6.7 7,103 9.2 8,017 4.5 7,813 10.0 8,427 5.1 8,469 8.4 8,936 6.0 9,103 7.5 9,103 1.9 99.6 117.5 107.7 121.6 117.5 126.7 126.4 133.4 135.1 135.1 189.5 223.5 207.0 233.6 227.7 245.6 246.8 260.4 265.3 265.3 Gross Domestic Product (Baht billion) at current prices % change at 2008 prices % change 5,134 4.3 6,382 2.6 5,451 6.2 6,731 5.5 5,929 8.8 7,186 6.8 Gross Domestic Product per capita (Baht 000s) at current prices at 2008 prices 83.9 104.3 85.5 105.6 91.9 111.4 Gross Domestic Product (US$ billion) at current prices at 2008 prices 149.6 186.0 158.8 196.2 172.8 209.4 Gross Domestic Product per capita (US$ 000s) at current prices at 2008 prices 2.4 3.0 2.5 3.1 2.7 3.2 2.9 3.4 3.1 3.5 3.4 3.7 3.7 3.9 3.9 3.9 61.2 63.7 64.5 65.3 66.0 66.5 67.0 67.4 81.0 0.7 82.5 1.9 84.8 2.8 88.6 4.5 92.7 4.6 94.8 2.2 100.0 5.5 1.24 1.32 1.39 1.35 1.27 1.20 1.09 15.9 12.8 5.8 1.2 3.5 -1.1 2.7 0.4 -2.7 -7.8 Population Millions Consumer Price Index 2008=100 %change 80.4 1.6 Adspend as a % of GDP 1.17 Advertising Expenditure Growth (%) at current prices at 2008 prices 17.2 15.4 12.9 12.1 15.2 13.1 Source: IFS, ZenithOptimedia 274 THAILAND: ADVERTISING EXPENDITURE ADVERTISING EXPENDITURE Advertising expenditure in Baht million at current prices 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 NewsTotal papers 35,480 6,664 47,733 14,172 51,289 10,889 60,110 16,465 67,839 17,583 78,140 19,858 90,596 24,722 95,817 24,746 99,181 23,193 101,834 23,840 99,038 22,537 Magazines 1,603 2,014 2,709 3,111 3,639 4,560 6,122 6,775 6,748 6,650 6,575 TV 21,150 26,041 30,472 32,879 37,340 42,290 47,173 50,020 53,473 53,484 51,137 Radio 3,799 4,112 5,060 5,136 6,170 6,662 6,850 7,055 7,459 7,273 7,899 Cinema Outdoor Internet 223 2,042 262 1,043 90 325 1,610 225 370 1,999 150 596 2,351 160 896 3,699 175 1,334 4,051 344 1,723 5,349 150 2,163 5,976 170 4,391 6,008 187 4,252 6,418 221 Advertising expenditure in Baht million at const. 2008 prices 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 Total 45,625 61,233 64,778 74,723 83,774 94,713 106,837 108,148 106,974 107,449 99,038 Newspapers 8,570 18,180 13,752 20,467 21,713 24,070 29,154 27,931 25,015 25,154 22,537 Magazines 2,061 2,583 3,421 3,868 4,494 5,527 7,220 7,647 7,278 7,017 6,575 TV 27,198 33,406 38,486 40,872 46,111 51,259 55,630 56,457 57,675 56,433 51,137 Radio 4,885 5,275 6,390 6,385 7,619 8,075 8,078 7,963 8,045 7,674 7,899 Cinema Outdoor Internet 286 2,625 336 1,338 115 410 2,033 284 459 2,485 186 736 2,903 198 1,086 4,484 212 1,573 4,777 406 1,945 6,037 169 2,333 6,445 183 4,633 6,339 197 4,252 6,418 221 Source: 1998-2003 Media Focus; 2004-2008 AGB Nielsen (except internet: Agency estimates) Notes: 1) Excludes agency commission 2) Before discounts (typically 50% or more) 3) Includes classified advertising 4) Excludes production costs 5) Internet is display only Main advertising restrictions Tobacco: Banned. Alcohol: Restricted to television after 10pm. Pharmaceutical: Requires permission from the Public Health Ministry. Food: Requires permission from the Public Health Ministry. Children's: No restrictions, but ads should 'conform to Thai culture'. Political: Government approval required. 275 THAILAND: POPULATION POPULATION 511,770 Bangkok Thai, Malay Baht Land area (km²) Capital city Language Currency Source: CIA Factbook Population by age 0-14 15-24 25-34 35-39 40-49 50-59 60+ Total Male (000s) 7,184 5,359 5,385 5,352 4,595 1,604 3,397 32,876 Female (000s) 6,868 5,139 5,328 5,710 4,931 1,767 4,285 34,028 Total (000s) 14,052 10,498 10,713 11,062 9,526 3,371 7,682 66,904 Female (000s) 140 577 462 2,099 1,951 5,229 Total (000s) 285 1,073 851 3,876 2,955 9,040 Source: AGB Nielsen 2009 Adult status AB C1 C2 D E Total Male (000s) 145 496 389 1,777 1,004 3,811 Source: NMR Media Index 2009-3 (Jul 08-Jun 09) Definition of adult status AB = professional/executive/senior government C1 = business/merchant/prop C2 = clerical/sales/junior government D = blue collar E = student/housewife/unemployed/retired 276 THAILAND: TELEVISION TELEVISION Number of households: 20,306,000 Number of television households: 19,791,000 (97.5%) Television homes with: Colour VCR DVD Multiset Cable (connection) - total Satellite dish (DTH) - total 98.7% 69.9% 9.2% 31.7% 2.0% 1.0% TV licence cost (per year, if any): Baht 243.32 Average pay-TV subscription cost Cable (analogue) DTH (digital) Average monthly subscription Baht 500 1,500 Source: AGB Nielsen 2008 277 THAILAND: TELEVISION Share of viewing & ad revenue Channel Commercial Channel 3 Channel 5 Channel 7 Channel 9 Channel 11 TITV Share of viewing (%) 2008 Adults Ad revenue 2008 Baht (mill) 26.8 18.6 29.4 16.7 3.7 0.3 14,355 9,963 15,706 8,940 1,986 186 Source: AC Nielsen 2009 Cost/audience Channel Channel 3 Channel 5 Channel 7 Channel 9 TPBS NBT Peak time 1830-2230 1830-2230 1830-2230 1830-2230 1830-2230 1830-2230 Peak rate 30 sec (Baht) 225,000 185,000 225,000 180,000 - Peak adult audience (000s) 10,009 5,179 14,832 4,141 2,085 1,942 Source: AC Nielsen 2008 Average CPT (commercial channels): Baht 23.9 Top ten television programmes (2008) Programme Kom Faek Sa-Wan Bieng Dao Puean Din Phayak Sao Zaeb E-Lhee Narng Tard 20.00 News-2 Sentarng Bantoeng Sa-Phai Khon Krua Thong 9 Khao Park Kam 19.40 News Channel Channel 7 Channel 3 Channel 7 Channel 3 Channel 7 Channel 7 Channel 7 Channel 7 Channel 7 Channel 7 Source: AC Nielsen 2009 278 Adult TVR 16.5 15.0 14.8 14.0 13.3 12.8 12.6 12.4 12.2 11.7 30 sec peak adult CPT (Baht) 22.5 35.7 15.2 43.5 - THAILAND: TELEVISION Top ten television advertisers (2008) Advertiser Pond's Cinema (Thai) Office of the Prime Minister Oil of Olay Breeze Laundry Detergents PTT Toyota Pickups GMM Grammy Garnier Clinic TV expenditure Baht (000s) 590,768 502,168 464,232 442,979 439,472 391,317 381,451 359,407 358,014 342,406 Source: Adquest Millennium 2009 Top ten television product categories (2008) Category Skin care Non-alcoholic beverages Government/community ads Leisure Motor vehicles Toiletries Hair preparations Communications Dairy products Household cleaning TV expenditure Baht (000s) 4,623,158 3,453,853 2,883,506 2,759,630 2,683,621 2,380,412 2,330,683 2,288,191 2,045,639 2,021,697 Source: Adquest Millennium 2009 279 THAILAND: NEWSPAPERS NEWSPAPERS Newspapers Title Dailies General Thai Rath Daily News Kom Chat Leuk Khao Sod Matichon Daily Baan Muang Siam Rath Thai post Post Today Naew Nah Bangkok today Business Poo Jud Karn Raiwan Krungthep Turakij Weeklies Business Poo Jud Karn Weekly(Wed) Tharn Settakij (Sun,Thu) Prachachart Turakij Business thai Siam Turakij (Wed/Sat) Sport Skl.Star Soccer Sport Pool Siam Keela Muay Siam Today Kick Off Muay Siam Weekly Chinese Tong Hua Daily Kia Hua Tong Nguan Sing Sian Yit Pao English Bangkok Post The Nation Asia News Time Adult Full page Adult CPT Full page Circulation readership B/W B/W Colour (000s) (000s) Baht Baht Baht 1,200 900 800 650 600 450 450 400 220 200 150 12,526 6,910 960 955 - 360,000 312,000 312,000 216,000 216,000 180,000 204,000 192,000 213,600 180,000 84,000 28.7 45.2 225.0 226.2 - 690,000 504,000 504,000 312,000 312,000 210,000 252,000 222,000 258,600 210,000 120,000 280 154 - 261,600 270,000 - 310,600 320,000 200 120 120 120 120 - 252,000 252,000 192,000 55,000 228,000 - 287,000 290,000 264,000 60,000 258,000 350 350 200 120 100 100 400 457 130 - 110,000 110,000 216,000 49,500 55,000 22,000 275.0 472.6 380.8 - 176,000 176,000 288,000 99,000 75,000 30,000 95 90 80 - 40,600 30,800 39,200 - 68,600 90,000 64,200 122 68 - 115 4 292,800 254,000 39,200 2,546.1 9,800.0 352,800 304,000 76,000 Source: IMS, NMR Media Index 2009-1(Jan-Dec), Zenith Media Average CPT (B/W): Baht 80.7 280 THAILAND: NEWSPAPERS Top ten newspaper advertisers (2008) Top ten newspaper product categories (2008) Newspaper expenditure Advertiser Baht (000s) Tesco-Lotus Supercenter 188,838 Nation Group Pcl. House Ad. 162,708 Big-C Supercenters 158,004 Toyota Passenger Cars 132,044 Cinema (Western) 124,855 Cinema (Thai) 124,184 Wat-Thu-Mong-Kol Ad. 107,354 Toyota Pickups 106,246 Kasikorn Bank 96,581 NTC 86,711 Newspaper expenditure Category Baht (000s) House ads 1,802,763 Leisure 1,504,960 Motor vehicles 1,493,706 Retail stores 1,360,011 Communications 1,060,111 Real estate 883,517 Travel/tours 859,759 Government/community ads 859,232 Media/marketing 623,442 Sundries 501,810 Source: Adquest Millennium 2009 Source: Adquest Millennium 2009 Top ten newspaper owners (2008) Owner Thai Rath Bangkok Post Krungthep Turakij Daily News The Nation Kom Chad Luek Phoo Jadkarn Daily Ma-Ti-Chon Daily Star's Soccer Daily Tharn Sejtakij Newspaper revenue Baht (000s) 3,831,779 2,634,134 2,301,141 1,397,991 1,310,363 1,211,871 1,030,716 671,303 634,161 598,973 Source: Adquest Millennium 2009 281 THAILAND: MAGAZINES MAGAZINES Magazines Title Women Women Plus Praew Kwanruen Kullasatri Praew Sud Subda Sakulthai Dichan Instyle Lips Madame Figaro Ploy Kame Petch Priew Volume Lisa Grazia Harper's Baazar Her World Image Pooying Woman&Home Cleo Cosmopolitan Elle Hi Marie Claire We Mag. Hisoparty Ying Thai Men FHM GM Maxim Mar Boss Penthouse Esquire Hi Class GM Watches Mix Cute Adult Full page Adult CPT Full page Circulation readership Colour Colour B/W (000s) (000s) Baht Baht Baht 350 290 240 230 200 190 180 180 150 150 150 150 150 150 120 120 120 120 120 120 120 100 100 100 100 100 80 80 233 425 313 204 120 86 60,000 73,000 50,000 46,000 54,000 49,000 56,000 72,000 52,000 63,000 52,000 46,000 47,000 80,000 150 125 120 100 100 90 80 80 70 70 70 282 65,000 56,000 50,000 50,000 70,000 61,000 46,000 63,083 45,000 55,500 44,000 60,000 40,000 313.3 117.6 147.0 392.2 508.3 465.1 28,000 26,000 24,000 16,000 60,000 64,000 55,000 50,000 60,000 60,000 50,000 53,000 54,000 50,000 55,000 - - THAILAND: MAGAZINES Magazines cont. Title 2 Magazine Fashion Fashion Review Homes & decoration Bann Lae Suan Life & Home Home & Décor Bann Nai Fun Room Bann Prom Yue Casaviva Elle Decoration Day Beds Martha Stewart Living Living Etc. Wallpaper The Property Atr 4d A-Sa Business Econ News Brand Age Karn Ngern T'krn Matketeer Poojadkarn Monthly Positioning Dok Bia Mba Corporate Expression Make Money Business In Thailand Loke Karn Kah Money & Weath Poo Nam T'kij Corporate Thailand Tourism & Tradehai Coon Business weeklies Matichon Weekly Nation Weekly Siam Rath Weekly Dok Bia Weekly Business Week Time Adult Full page Adult CPT Full page Circulation readership Colour Colour B/W (000s) (000s) Baht Baht Baht 50 60,000 80 - 48,000 - 22,000 270 175 150 120 120 100 100 85 85 80 80 80 50 50 20 305 - 70,000 50,000 54,000 45,000 13,000 60,000 47,500 58,000 52,000 52,000 62,000 30,000 50,000 38,000 229.5 - 42,000 45,000 23,000 250 200 180 180 160 150 145 120 90 90 80 55 49 20 20 20 18 - 40,000 62,000 55,000 54,000 58,000 50,000 48,000 45,000 40,000 118,000 50,000 49,000 40,000 45,000 28,000 47,000 30,000 - 15,000 45,000 30,000 30,000 24,000 22,000 20,000 - 350 300 150 50 25 - 1 46,000 50,000 26,000 18,600 175,000 - - 37,000 40,000 20,000 15,600 - 283 THAILAND: MAGAZINES Magazines cont. Title Computers PC Today Chip Magazine Quick PC Buy Coms Commart PC World Shopping Computer Computer World E Life Micro Computer E -Commerce @ Dev Eweek E Leader PC Magazine Digital Living Computer Thai Traning Sports Star's Soccer Muay Siam Soccer Fever Sport 360 Swing Golf Muay Loke On Green Smart Golf Golf Digest Thailand Golfer Golf On Line Executive Golf Rbsc Golf Auto Top Gear Nag Leng Rot Kra Ba Nag Leng Rot Yarn Yont Thai Driver Formula Gm. Car Four Wheel Nag Leng Motorcy Car Magazine Laeng Rot Adult Full page Adult CPT Full page Circulation readership Colour Colour B/W (000s) (000s) Baht Baht Baht 200 170 160 150 120 120 120 100 100 100 90 80 80 80 80 70 50 - 31,360 37,000 26,400 25,000 29,300 35,830 17,000 37,300 40,000 26,000 39,270 35,000 41,160 41,200 41,400 40,000 26,000 - 12,000 - 100 100 90 90 80 80 70 50 50 40 40 30 28 300 174 18 - 40,000 30,000 50,000 50,000 30,000 50,000 50,000 50,000 45,000 45,000 67,200 70,000 133.3 172.4 1,666.7 - 17,000 15,000 - 120 120 120 120 120 111 105 100 100 100 85 177 50,000 40,000 40,000 40,000 42,000 40,000 50,000 40,000 40,000 50,000 16,000 90.4 - 284 THAILAND: MAGAZINES Magazines cont. Title Motor Cross Off Road Grand Prix Motorcycle Auto Line A Car Bmw Magazine Health Cheewajit Health And Cuisine Klai Mor Slimming Mo Chao Bann Health Chanel Health Today Baoe Wam Spa Mag Entertainment/lifestyle TV Pool Bangkok Mahasanuk Gossip Stare Kusang Kusom Cheevit Jing Dara Daily Daraphapayont Star News Oops Phapayont Banturng Starpics TV Review TV Inside Hello Cheevit Rak Seoul Street Entertain UBC Mag. Mother & child Ban Tuek Khun Mae Rag Loog Modern Mom Duang Jai Po Mae Mae Lae Dek Life & Family Adult Full page Adult CPT Full page Circulation readership Colour Colour B/W (000s) (000s) Baht Baht Baht 85 25,000 85 35,000 85 35,000 65 25,000 10,000 50 36,000 50 44,000 15 45,000 300 230 150 120 110 50 50 20 20 - 56,000 48,000 45,000 50,000 30,000 40,000 66,000 30,000 40,250 - 10,000 19,500 - 450 430 380 350 300 300 300 200 200 200 200 180 120 120 120 108 100 100 40 2,059 1,296 1,092 576 420 210 135 140 45 82,000 75,000 30,000 55,000 129,000 40,000 60,000 90,000 42,000 50,000 50,000 42,000 40,000 40,000 75,000 35,000 40,000 40,000 100,000 39.8 23.1 118.1 156.3 100.0 238.1 296.3 250.0 2,222.2 79,000 20,000 19,000 18,000 - 180 150 150 120 112 75 - 55,000 80,000 75,000 46,000 55,000 36,000 - 20,000 - 285 THAILAND: MAGAZINES Magazines cont. Title Teenage Nation Junior Spicy Ter Kab Chan In Magazine The Boy Model Aday Cawai Seventeen Seoul Street Ice I-Spy Hambuger Buzz Cool Cooking Health & Cuisine Gourmet & Cuisine Mae Bann Krua (Kitchen) Mae Barn Tansamai Cartoon Kai Hua Rau Ai Tua Lek Boom Big Toon (Micky & Friend) Vision Walt Disney's Baby (Pocket) Travel Aor Sor Tor Summer Honeymoon & Travel T.O.T. Cheewit Klang Jang Trips Puen Dern Tarng Anywhere R-U-Go Travel Thailand Traveller Untamed Travel (Farang) Camping Tong Tiew Nag Dern Tarng Adult Full page Adult CPT Full page Circulation readership Colour Colour B/W (000s) (000s) Baht Baht Baht 350 250 150 150 140 120 120 120 100 100 100 100 80 30 601 - 55,000 51,000 46,000 50,000 28,000 55,000 50,000 55,000 40,000 35,000 27,000 50,000 35,000 34,000 0.0 84.9 - 44,000 12,000 - 230 180 100 98 40 - 48,000 48,000 36,000 41,000 30,000 - 18,000 - 400 360 140 95 80 60 50 30 - 36,000 24,000 40,000 28,000 45,000 22,000 43,000 28,000 - 20,000 - 100 100 80 80 60 60 55 50 50 40 36 35 35 130 - 38,640 36,000 60,000 31,200 50,000 45,000 41,000 55,000 35,000 70,000 54,000 60,000 32,000 240.0 - 18,000 - 286 THAILAND: MAGAZINES Magazines cont. Title Travelling Fah Thai (Bkk Airways) Air Sea Guide Hotel & Travel Teaw Sanuk Air Sea Guide Travel Member Premier (Central Card) Heritage (Heritage Club) Expression (Amex Card) Power Choice Merceddes Klass Adviser (Benz) Nam-Jai (Thai Panich Card) Bmw Magazine (Bmw) Aura (Panya Group) Club 162 (Hutchison ) Rbsc Golf News Other National Geographic (Thai) Sarakadee Kinnaree Advance T.Geographic Sentang Sejthee San Sara Read. D Techno Chao Bann Digital Camera Yim Siam (Domestic Room) Silapa Watanatam Pasee -Ar -Korn Newsletter Eastern News Precious Top Ten Watch World Wide Thai Food Industry May Watch & Jewellery Wine & Vintage Lookeast Adult Full page Adult CPT Full page Circulation readership Colour Colour B/W (000s) (000s) Baht Baht Baht 30 35,000 25 145,000 20 40,000 35,000 20 36,000 20 15,000 15 30,000 125 120 110 100 80 60 30 25 23 13 13 - 45,000 45,000 88,000 70,000 79,000 85,000 40,000 45,000 32,000 45,000 40,000 - - 250 200 190 150 150 100 100 50 50 45 40 30 30 30 30 30 25 25 20 - 62,000 45,000 90,000 40,000 22,000 58,800 22,000 40,000 88,000 42,000 40,000 12,000 40,000 38,000 49,000 30,000 30,000 35,000 40,000 - 47,670 - Source: ZenithOptimedia records Average CPT (colour): Baht 134.3 287 THAILAND: MAGAZINES Top ten magazine advertisers (2008) Top ten magazine product categories (2008) Magazine expenditure Advertiser Baht (000s) Mobile Download Service 41,644 Eucerin 22,409 AIS Communication 22,318 Shiseido 22,043 Artistry 22,041 Nature Gift Coffee 21,772 True Visions UBC Cable 21,080 Nature Gift Direct Sales 19,251 Estée Lauder 18,530 Honda Passenger Cars 16,503 Magazine expenditure Category Baht (000s) Skin care 581,266 House ads 578,640 Retail stores 483,333 Travel/tours 268,238 Personal products 263,228 Communications 236,705 Leisure 213,207 Media/marketing 206,294 Cosmetics 197,460 Motor vehicles 197,386 Source: Adquest Millennium 2009 Source: Adquest Millennium 2009 Top ten magazine owners (2008) Magazine revenue Owner Baht (000s) Praew 316,676 TV Pool 221,700 Bahn Lae Suan 163,346 Lisa Weekly 156,975 Cleo 151,428 Elle 150,188 Rak Loog 105,295 True Visions Magazine 97,026 Koosang-Koosom Magazine 89,942 Di-Chan 88,816 Source: Adquest Millennium 2009 288 THAILAND: RADIO RADIO Top ten radio advertisers (2008) Top ten radio product categories (2008) Radio expenditure Advertiser Baht (000s) Ministry of Defence 104,101 Office of the Prime Minister 98,143 The Royal Institute 86,890 True Move Mobile Phone System 80,563 AIS Mobile Life 72,503 Nitipol Clinic 65,885 Ministry of Communications 64,870 Krungthep Mahanakorn 61,624 Wuttisak Beauty Clinic 59,096 PTT 58,868 Radio expenditure Category Baht (000s) Government/community 1,032,453 House ads 966,071 Communications 656,211 Leisure 484,402 Sundries 384,548 Non-alcoholic beverages 346,328 Media/marketing 312,375 Motor vehicles 302,560 Banks 279,514 Retail stores 266,302 Source: Adquest Millennium 2009 Source: Adquest Millennium 2009 Top ten radio owners (2008) Radio revenue Owner Baht (000s) FM.93.0 (SOR TOR ROR) 567,895 FM.106.5 (1 POR NOR) 548,937 FM.105.5 (OR SOR MOR TOR (TV3)) 375,487 FM.103.5 (TOR TOR BOR (TV7)) 374,703 FM.89.0 (YAN KOH) 338,461 FM.90.0 (POL 1) 330,938 FM.94.0 (TOR TOR BOR) 312,351 FM.97.5 (TOR TOR TOR) 307,639 FM.90.5 (VOR POR TOR) 304,097 FM.103.0 (JOR SOR) 287,494 Source: Adquest Millennium 2009 289 THAILAND: OUTDOOR OUTDOOR Number of outdoor sites: 3,662* *Bangkok only Type, size and cost of sites (Bangkok) Type/size of display Billboard over 10m.x10m. City vision Panoramic (bus shelter) Mupi Trivision BTS media MRT media Building wrap media Number of sites 1,000 100 200 1,500 100 500 250 12 Cost per panel per month Baht 220,000 90,000 30,000 21,000 420,000 650,000 350,000 800,000 Source: ZenithOptimedia records Top ten outdoor advertisers (2008) Outdoor expenditure Baht (000s) 47,482 46,360 44,299 41,862 39,010 37,468 35,825 34,099 32,060 30,870 Advertiser Baan Preuksa Coca-Cola Hutch Mobile Phone Systems Aeon Credit Cards-Non Banks TPI Pepsi Baan Manthana Baan Laddarom Houses CP Food Acer Source: Adquest Millennium 2009 Top ten outdoor product categories (2008) Outdoor expenditure Baht (000s) 1,614,237 271,531 214,500 163,344 157,455 128,777 117,030 99,561 98,171 98,118 Category Real estate Communications Motor vehicles Non-alcoholic beverages Retail stores Leisure Insurance Credit/debit cards Building materials & machinery Electrical products (not audio-visual) Source: Adquest Millennium 2009 290 THAILAND: CINEMA CINEMA Number of cinema screens: 580 Source: ZenithOptimedia records Average cost of a 60 sec. spot per screen per week: Baht 30,000 Source: ZenithOptimedia records Trend in admissions 2003 2004 2005 2006 Admissions (mill) 32.0 35.8 36.0 36.2 Source: ZenithOptimedia records Cinema audience profile Age 15-24 25-34 35-49 50+ Sex Male Female Income (Baht/month) <10,000 10,000-19,999 20,000-29,999 30,000-39,999 40,000-49,999 >50,000 % 42.1 29.0 17.1 4.2 % 46.3 53.7 % 70.8 16.4 5.0 2.4 2.1 3.3 Source: AGB Nielsen 2008 291 Gross takings Baht (000s) 400,000 447,500 450,000 452,500 THAILAND: CINEMA Top ten films (2008) Gross takings Baht (000s) 123 100 93 88 83 83 80 80 78 77 Film The Mummy: Tomb of the Dragon Emperor องคบาก 2 Quantum of Solace The Dark Knight ท ปดเทอมใหญ หัวใจวาวุน หลวงพี่เทง 2 Iron Man สี่แพรง Hancock The Chronicles of Narnia: Prince Caspian Source: Major Cineplex group Top ten cinema advertisers (2008) Top ten cinema product categories (2008) Cinema expenditure Advertiser Baht (000s) Happy Mobile Phone System 368,054 Tri Petch Isuzu Vehicles 328,039 Coca-Cola 229,487 Coke Soft Drink 197,016 M Energy Drink 155,243 Mybacin Mouthwash 124,926 Pepsi 122,565 Mybacin Oral Products 101,274 Kasikorn Bank 81,694 Major Bowl 78,673 Cinema expenditure Category Baht (000s) Non-alcoholic beverages 895,357 Communications 796,689 Motor vehicles 679,193 Snack foods 260,824 Oral products 231,630 Pharmaceuticals 197,289 Banks 118,371 Food 109,898 Food outlets/restaurants 95,002 Alcoholic beverages 88,034 Source: Adquest Millennium 2009 Source: Adquest Millennium 2009 Top ten cinema owners (2008) Owner Major & EGV SF Cinema EGV Paragon Other Share of market 39% 28% 19% 4% 10% Source: Adquest Millennium 2009 292 THAILAND: INTERNET INTERNET Homes with internet connection: 16,100,000 (79.3%) Source: Nectec.or.th (2008) Typical monthly cost of internet access: Baht 700 Cost of display ads Top ten search keywords Typical cost per thousand Type (Baht) Banner ad 280 VDO fixed in page 350 Expandable with/without VDO 540 Floating with/without VDO 1,000 Pre-load ad 2,000 Keyword Games (Thai) Cooking games Game (Thai) Game (English) Dressing games Planting games Horoscope Fighting games Source: Sanook.com/Manager.co.th/Mthai.com Internet user profile (2008) Age 12-17 18-23 24-35 % 23.7 27.1 30.0 36-55 55+ Sex Male Female Income (Baht/month) <10,000 10,000-20,000 20,000-30,000 30,000-50,000 50,000-70,000 70,000-100,000 100,000-300,000 >300,000 14.9 1.6 % 56.0 44.0 % 51.5 23.1 9.9 6.9 2.5 1.7 2.0 2.5 Music Other games Source: Trhuehits.net (Oct 2009) Source: Truehits.net (2008) 293 THAILAND: INTERNET Top ten internet sites (2008) Site Sanook.com Kapook.com Mthai.com Exteen.com Teenee.com Dek-D.com Manager.co.th Gmember.com Pramool.com Ohozaa.com Unique visitors per month 652,607 455,224 395,473 279,986 262,866 261,956 229,702 173,033 160,557 156,758 Top search engines (2008) Search engine Google Sanook.com Bing.com Source: Truehits.net (Oct 2009) Source: Truehits.net (Sept 2009) 294 Searches per month 98.05% 1.02% 0.55% THAILAND: MEDIA REACH/OVERALL MEDIA REACH % reach by medium (adults) Daily 93.6 26.0 36.4 24.7 0.2 10.2 Conventional television Newspapers Magazines Radio Outdoor Cinema Internet Weekly 98.0 0.3 0.9 47.6 48.6 1.6 16.2 Monthly 2.8 - Source: NMR Media Index 2009-3 (Jul 08-Jun 09) OVERALL Top ten overall advertisers (2008) Advertiser Unilever Procter & Gamble Toyota L'Oréal Advance Info Service Osotspa Nestlé Beiersdorf PTT Colgate Palmolive Top ten overall product categories (2008) Media expenditure Baht (000s) 4,433,954 1,737,383 1,488,401 1,429,639 1,244,331 1,142,564 1,131,921 1,125,514 1,063,265 1,047,836 Source: Adquest Millennium 2009 Media expenditure Category Baht (000s) Motor vehicles 5,659,539 Skin care 5,641,990 Communications 5,433,999 Non-alcoholic beverages 5,300,105 Leisure 5,214,610 Government/community 4,952,240 House ads 3,427,215 Retail stores 3,420,961 Real estate 3,311,779 Toiletries 2,850,093 Source: Adquest Millennium 2009 Top ten media owners (2008) Owner Channel 7 Channel 3 Channel 5 Channel 9 Thai Rath Bangkok Post Krungthep Turakij Channel 11 Daily News The Nation Media revenue Baht (000s) 15,706,193 14,355,277 9,963,603 8,939,631 3,831,779 2,634,134 2,301,141 1,986,612 1,397,991 1,310,363 Source: Adquest Millennium 2009 295 VIETNAM: ECONOMIC DATA VIETNAM ECONOMIC DATA Main economic indicators 2001-2008 2001 2002 1 US$ = 16,302 Dong at 2008 rate 2003 2004 2005 2006 2007 2008 Gross Domestic Product (Dong billion) at current prices % change at 2008 prices % change 481,295 535,762 613,443 9.0 11.3 14.5 875,281 938,132 1,041,186 9.4 7.2 11.0 715,307 839,211 974,266 1,144,015 1,511,170 16.6 17.3 16.1 17.4 32.1 1,126,453 1,220,732 1,319,668 1,422,947 1,511,170 8.2 8.4 8.1 7.8 6.2 Gross Domestic Product per capita (Dong 000s) at current prices at 2008 prices 5,997 10,906 6,626 11,602 7,486 12,705 8,616 13,568 9,982 14,520 11,448 15,507 13,286 16,525 17,350 17,350 43,878 69,099 51,479 74,882 59,764 80,951 70,176 87,287 92,698 92,698 Gross Domestic Product (US$ million) at current prices at 2008 prices 29,524 53,692 32,865 57,547 37,630 63,869 Gross Domestic Product per capita (US$) at current prices at 2008 prices 367.9 669.0 406.4 711.7 459.2 779.4 528.5 832.3 612.3 890.7 702.3 951.2 815.0 1,013.7 1,064.3 1,064.3 80.3 80.9 82.0 83.0 84.1 85.1 86.1 87.1 57.1 3.9 58.9 3.2 63.5 7.8 68.7 8.3 73.8 7.4 80.4 8.9 100.0 24.4 0.49 0.57 0.60 0.48 0.57 0.57 0.50 32.5 28.4 22.4 13.6 -5.6 -12.8 38.1 28.6 16.8 7.3 15.4 -7.2 Population Millions Consumer Price Index 2008=100 % change 55.0 -0.4 Ad.spend as a % of GDP 0.50 Advertising Expenditure Growth (%) at current prices at 2008 prices 12.5 12.9 10.3 6.2 Source: IFS, ZenithOptimedia 296 VIETNAM: ADVERTISING EXPENDITURE ADVERTISING EXPENDITURE Advertising expenditure in US$ million at current prices 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 Total 109.0 116.0 130.7 147.0 162.1 214.7 262.9 248.1 342.6 400.2 461.8 Newspapers 38.0 37.0 36.9 43.0 48.0 66.2 51.0 43.3 54.0 62.9 66.7 Magazines 26.5 20.9 24.3 27.2 36.3 TV 49.0 56.0 70.8 80.0 90.0 131.5 166.4 162.5 239.6 284.4 331.1 Outdoor/ Radio Cinema transport Internet 3.0 19.0 4.0 19.0 3.0 20.0 2.0 22.0 2.1 22.0 0.7 0.1 16.0 0.3 0.6 0.1 18.0 0.3 0.6 0.2 20.2 0.4 0.7 0.2 23.3 0.5 1.1 0.2 23.9 0.5 1.4 0.2 25.4 0.6 Source: 1998-1999 SRG Vietnam/AC Nielsen, 2000-2008 Taylor Nelson Sofres (print and TV), Agency estimates (radio, outdoor, internet) Notes: 1. Before discounts 2. Excludes production costs 3. Includes agency commission 4. Includes classified advertising Main advertising restrictions Tobacco: Banned. Alcohol: Banned. Pharmaceutical: Must be approved by the Ministry of Health. Political: Banned. 297 VIETNAM: POPULATION POPULATION Land area (km²) Capital city Language Currency 325,360 Hanoi Vietnamese Dong Adult population by age* 15-24 25-34 35-49 50+ Total Male (000s) 175 2,081 3,513 2,181 7,951 Female (000s) 189 568 1,997 1,181 3,934 Total (000s) 364 2,649 5,510 3,362 11,885 Female (000s) 256 505 1,109 1,423 641 3,934 Total (000s) 693 1,398 3,810 3,933 2,051 11,885 Source: TNS Galileo W1-2009 * top four cities only Adult status* A B C D E/F Total Male (000s) 437 893 2,702 2,510 1,409 7,951 Source: TNS Galileo W1-2009 * top four cities only Definition of adult status (based on monthly household income) A = US$1,000 or more B = US$500-US$999 C = US$300-US$499 D = US$150-US$299 E/F = US$150 or less 298 VIETNAM: TELEVISION TELEVISION Number of households: 11,884,809 Note: These cities only - HoChiMinh, HaNoi, DaNang, CanTho, HaiPhong, NhaTrang Number of television households: 5,803,532 (48.8%) Note: These cities only - HoChiMinh, HaNoi, DaNang, CanTho, HaiPhong, NhaTrang Television homes with: Colour VCR Cable (connection) - total Satellite dish (DTH) - total Digital terrestrial television (DTT) 44.8% 5.7% 48.9% 1.8% 13.1% Source: TNS Galileo Main channels Ad mins per week Channel Commercial VTV1 (National) VTV2 (National) VTV3 (National) HN1 (HN6) HP8 (Hai Phong) DVTV (Da Nang) DRT (Da Nang) HTV7 (HCMC) HTV9 (HCMC) CVTV1 (Can Tho) VL1 (VL31) DTTV (Dong Thap) BTV1 (Binh Duong) DN1 (Dong Nai) LA34 (Long An) BRT (Ba Ria Vung Tau) HN2 (Ha Tay) HVTV (Hue) TRT (Hue) KTV (Khanh Hoa) CT43 (Can Tho) BTV2 (Binh Duong) HTV2 (HCMC) DN2 (Dong Nai) CVTV2 (Can Tho) LDTV (Lam Dong) HGTV (Hau Giang) HTV3 (HCMC) VTC1 VTV9 QTV (Quang Ninh) 518.2 123.5 639.2 451.9 654.1 333.5 173.2 774.3 452.3 667.0 634.9 1,101.3 417.4 450.1 649.8 691.5 846.0 240.9 383.7 298.3 658.7 564.0 280.3 593.6 468.1 301.4 389.4 157.3 613.7 2.1 0.9 Source: TNS Infosys 299 VIETNAM: TELEVISION Cost/audience Channel VTV1 (National) VTV3 (National) HN1 (HN6) HN2 (Ha Tay) VTC1 VTV9 DVTV (Da Nang) HTV7 (HCMC) HTV9 (HCMC) HTV3 (HCMC) VL1 (VL31) BTV1 (Binh Duong) DN1/DN2 (Dong Nai) LA34 (Long An) CT43 (Can Tho) HGTV (Hau Giang) Peak rate 30 sec US$ 1,520 1,920 1,310 650 1,210 970 150 4,000 2,270 1,520 1,620 510 610 1,000 510 180 Peak time 2000-2015 2000-2015 2000-2015 2000-2015 2000-2015 2000-2015 2000-2015 2000-2015 2000-2015 2000-2015 2000-2015 2000-2015 2000-2015 2000-2015 2000-2015 2000-2015 Peak adult audience (000s) 4.4 399.9 17.6 2.0 4.4 4.2 1.2 110.7 23.6 17.5 42.3 3.4 5.9 7.5 0.2 0.7 Source: TNS Infosys 4 key cities - Sep 2009 Average CPT (all commercial channels): US$30.9 300 30 sec peak adult CPT US$ 349.0 4.8 74.6 325.3 276.5 228.9 121.7 36.1 96.1 86.7 38.3 151.3 104.0 134.0 2,575.8 250.0 VIETNAM: TELEVISION Share of viewing & ad revenue Channel Commercial VTV1 (National) VTV2 (National) VTV3 (National) HN1 (HN6) DVTV (Da Nang) DRT (Da Nang) HTV7 (HCMC) HTV9 (HCMC) CVTV1 (Can Tho) VL1 (VL31) DTTV (Dong Thap) BTV1 (Binh Duong) DN1 (Dong Nai) LA34 (Long An) BRT (Ba Ria Vung Tau) HN2 (Ha Tay) HVTV (Hue) TRT (Hue) CT43 (Can Tho) BTV2 (Binh Duong) HTV2 (HCMC) DN2 (Dong Nai) CVTV2 (Can Tho) LDTV (Lam Dong) HGTV (Hau Giang) HTV3 (HCMC) VTC1 VTV9 Share of viewing (%) 2008 Adults Individuals 9.4 0.2 27.7 2.1 2.1 0.3 27.8 5.3 0.2 16.7 0.0 0.1 0.3 4.1 0.1 1.3 0.0 0.0 0.1 0.7 0.4 0.3 0.1 0.0 0.2 0.1 0.3 0.0 Ad revenue 2008 US$ (mill) 9.9 0.2 27.2 2.1 1.7 0.3 28.6 5.9 0.2 16.2 0.0 0.1 0.3 4.3 0.1 1.1 0.0 0.0 0.0 0.7 0.4 0.2 0.1 0.0 0.1 0.1 0.3 0.0 Source: TNS Infosys Spot ads only Top ten television programmes (2008) Programme song gio khach san an tinh chua phai hanh dong dot pha tan bao thanh thien ba chi em bao cat dang mat nu nhi bong dung muon khoc no tinh chua phai van bai den toi Channel VL31 VL 31 VL 31 VL31 VL 31 VL 31 VL 31 VTV1 VL31 VTV3 Adult TVR 12.8 12.7 11.1 11.1 11.0 10.5 10.0 9.9 9.9 9.6 Source: TNS Infosys (Data based on 4 key cities: HCM, HAN, DAN, CAN - key channels) (Adult target: P 18-50 ABCD) 301 21.0 1.1 74.2 8.2 9.1 2.9 0.6 84.3 14.4 2.7 24.1 6.4 2.3 9.2 8.2 9.1 9.2 0.6 1.8 5.5 1.7 8.4 5.2 6.6 2.0 1.8 2.0 2.6 VIETNAM: TELEVISION Top ten television advertisers (2008) Advertiser Unilever Procter & Gamble Vinamilk Thien Khanh Pharma Tan Hiep Phat Dutch Lady VMS Masan VNPT Nestlé Top ten television product categories (2008) TV expenditure US$ (mill) 43.2 18.8 15.6 14.8 14.4 11.3 7.4 6.4 4.7 4.6 Source: TNS Infosys Category Telecommunications Food Hygiene/beauty Drinks Pharmacies/medicine Household cleaning Finance/insurance Transportation Household appliances Construction Source: TNS Infosys Top ten television owners (2008) Owner HTV7 (HCMC) VTV3 (National) VTC1 VL1 (VL31) VTV1 (National) DTTV (Dong Thap) HTV9 (HCMC) HN2 (Ha Tay) HP8 (Hai Phong) HN1 (HN6) TV revenue US$ (mill) 100.2 84.2 35.4 28.4 25.6 22.4 18.6 11.5 11.2 11.1 Source: TNS Infosys 302 TV expenditure US$ (mill) 97.4 77.6 66.4 40.2 40.0 25.2 16.4 12.9 8.2 7.0 VIETNAM: NEWSPAPERS NEWSPAPERS Newspapers Title Tuoi Tre Cong An TP HCM Thanh Nien An Ninh The Gioi Bong Da The Thao Hang Ngay The Thao (SGGP) Sai Gon Giai Phong Nguoi Lao Dong Sai Gon Tiep Thi Phu Nu TP HCM Tien Phong Phu Nu Thu Do An Ninh Thu Do The Thao Ngay Nay Lao Dong The Thao & Van Hoa Ha Noi Moi An Ninh Hai Phong Sinh Vien Viet Nam Cong An TP Da Nang Khanh Hoa Chu Nhat Adult Full page Circulation readership B/W (000s) (000s) US$ 520 1,836 2,121 480 2,273 460 1,266 1,717 420 1,169 350 924 1,556 250 410 909 200 556 200 1,364 154 209 556 150 115 411 808 100 125 1,162 90 112 80 641 808 80 172 567 80 101 1,111 70 129 606 60 95 1,495 40 286 556 389 25 46 20 143 303 6 110 - Source: TNS Galileo Average CPT (B/W): US$2.2 303 Adult CPT B/W US$ 1.2 1.4 1.7 2.2 2.7 2.0 9.3 1.3 3.3 11.1 4.7 15.7 1.9 8.5 2.1 - Full page Colour US$ 3,283 2,980 2,424 1,515 1,944 1,515 707 2,020 758 1,444 1,187 1,616 889 1,061 1,111 1,500 1,212 1,869 1,000 667 758 354 VIETNAM: NEWSPAPERS Top ten newspaper advertisers (2008) Top ten newspaper product categories (2008) Newspaper expenditure Advertiser US$ (000s) VMS 1,605.2 Samsung Electronics 1,324.4 LG Electronics 1,254.1 Vietnam Brewery 1,018.3 Vinaphone 993.2 Nokia 972.4 Samsung Vina Electronics 791.1 Nguyen Kim 774.2 Sony 701.0 Vinamilk 655.5 Newspaper expenditure Category US$ (000s) Telecommunications 11,150 Education/training 5,731 Distribution 5,228 Food 5,148 Transportation 4,489 Finance/insurance 4,370 Travel/tourism 3,748 Pharmacies/medicine 3,361 IT/office technology 3,072 Household appliances 2,943 Source: TNS Infosys Source: TNS Infosys Top ten newspaper owners (2008) Newspaper revenue Owner US$ (000s) Tuoi Tre 27,291 Thanh Nien 16,890 Saigon Tiep Thi 5,366 Lao Dong 4,381 Ha Noi Moi 3,471 Thoi Bao Kinh Te Vietnam 2,897 Sai Gon Giai Phong 2,772 Vietnam News 2,540 An Ninh Thu Do 2,479 Phu Nu Tp.Hcm 2,340 Source: TNS Infosys 304 VIETNAM: MAGAZINES MAGAZINES Magazines Adult Full page Adult CPT Full page Circulation readership Colour Colour B/W Title (000s) (000s) US$ US$ US$ Cong An TP HCM 480 613 2,980 4.9 Gia Dinh & Tre Em (Vi Tre Tho) 360 1,010 Sai Gon Giai Phong Thu Bay 200 404 Hoa Hoc Tro 160 520 1,389 2.7 500 Phu Nu Ap Bac 130 444 The Gioi Phu Nu (TP HCM) 120 836 2,600 3.1 Hanh Phuc Gia Dinh (Phu Nu VN) 120 619 2,600 4.2 Thoi Trang Tre 120 254 1,778 7.0 Tiep Thi & Gia Dinh (Weekly) 118 1,138 3,319 2.9 Phu Nu Chu Nhat 115 319 707 2.2 Sai Gon Tiep Thi Nguyet San 100 1,311 Mon Ngon Viet Nam 95 1,333 Doi Song Gia Dinh (Phu Nu Thu Do) 90 500 Heritage Fashion Directory 80 5,290 Heritage Directory 80 5,290 Oto Xe May 75 138 2,650 19.2 Me & Con 70 236 556 2.4 Nguoi Dep Viet Nam 70 138 808 5.9 Cam Nang Mua Sam 70 76 1,515 19.9 Tri Thuc Tre (Tien Phong) 70 75 126 1.7 Thoi Bao Kinh Te Sai Gon 70 70 1,111 16.0 Mon Ngon 65 1,111 Xe & Doi Song 62 65 1,960 30.3 My Thuat 52 62 2,333 37.5 E-Chip 50 102 722 7.1 PC World A - Cong Nghe May Tinh & Mang 50 96 1,200 12.5 Oto Viet Nam 50 2,250 Sanh Dieu 50 1,833 Doanh Nhan Sai Gon 50 1,010 Dep 49 111 2,056 18.5 VTM (Giao Duc TP HCM) 45 49 1,100 22.4 Bep Gia Dinh 45 46 1,111 24.4 The Gioi So 45 41 1,333 32.8 The Gioi Nghe Sy (Man Anh San Khau) 45 10 1,389 135.5 The Gioi Van Hoa 43 181 931 5.2 Tien Phong Cuoi Thang 40 159 606 3.8 Bong Da 442 40 141 1,111 7.9 The Gioi Tieu Dung 40 111 1,111 10.0 Phu Nu Thoi Dai 40 89 1,768 19.8 Noi That 40 66 1,000 15.2 Doanh Nhan Sai Gon Cuoi Tuan 40 40 1,200 29.7 Tiep Thi & Gia Dinh Vao Bep 35 221 1,222 5.5 PC World - The Gioi Game 35 48 589 12.3 Tin Hoc & Doi Song 35 1,444 Phong Cach 30 63 1,889 30.2 Dien Tu Tieu Dung 30 1,389 - 305 VIETNAM: MAGAZINES Magazines cont. Title Thoi Bao Vi Tinh Sai Gon The Gioi Dien Anh Sinh Vien Viet Nam 2! Nhip Song Tre Phong Cach Dan Ong PC World B - Giai Phap & Ung Dung CNTT Dat Mui Cuoi Tuan Suc Khoe & Doi Song Thanh Nien Tuan San Tuoi Tre Cuoi Tuan Kien Truc Nha Dep Phu Nu Ngay Nay Me & Be The Gioi Hoc Duong Mot & Cuoc Song Bac Si Gia Dinh Nhip Cau Dau Tu OK! Tuyet Voi The Gioi Sao Adult Full page Adult CPT Full page Circulation readership Colour Colour B/W (000s) (000s) US$ US$ US$ 30 909 25 213 1,515 7.1 25 198 667 3.4 20 39 889 22.9 17 33 1,389 41.9 15 74 422 5.7 275 972 3.5 213 808 3.8 606 187 758 4.0 148 505 3.4 404 127 1,100 8.6 105 1,333 12.7 76 1,333 17.5 50 1,111 22.1 33 1,611 49.3 29 764 26.6 458 18 1,778 98.5 1 98 97.8 - Source: TNS Galileo Average CPT (Colour): US$7.5 306 VIETNAM: MAGAZINES/INTERNET Top ten magazine advertisers (2008) Top ten magazine product categories (2008) Magazine expenditure Advertiser US$ (000s) Unilever 2,132.0 L'Oréal 906.2 Rohto Mentholatum Pharma 893.4 Dumex Infant & Child Nutrition 769.6 Vinamilk 665.8 LG Vina Cosmetics 644.7 Diana JSC 586.8 Samsung Electronics 583.2 Dutch Lady 581.3 Mead Johnson Nutritionals 472.9 Magazine expenditure Category US$ (000s) Hygiene/beauty 12,212 Food 5,796 Clothing/textiles 3,552 Telecommunications 3,194 Pharmacies/medicine 3,101 IT/office technology 2,096 Travel/tourism 1,661 Household appliances 1,556 Education/training 1,427 Transportation 1,333 Source: TNS Infosys Source: TNS Infosys Top ten magazine owners (2008) Magazine revenue Owner US$ (000s) Tiep Thi & Gia Dinh 12,845 The Gioi Phu Nu 6,591 Thoi Bao Kinh Te Saigon 2,588 Doanh Nhan Sai Gon Cuoi Tuan 2,128 Heritage 1,900 Dep 1,827 Thoi Trang Tre 1,817 Phong Cach 1,686 Heritage Fashion 1,293 The Gioi Van Hoa 1,186 Source: TNS Infosys INTERNET Homes with internet connection: 2,809,220 Adult internet users: 5,283,752 (P20-40 ABCD) Adult internet users with home broadband: 1,818,100 307 VIETNAM: OVERALL OVERALL Top ten overall advertisers (2008) Advertiser Unilever Procter & Gamble Vinamilk Thien Khanh Pharma Tan Hiep Phat Dutch Lady VMS Masan Vinaphone VNPT Top ten overall product categories (2008) Media expenditure US$ (mill) 45.9 19.2 17.0 14.8 14.8 12.3 9.8 6.5 6.1 5.3 Source: TNS Infosys Category Telecommunications Food Hygiene/beauty Pharmacies/medicine Drinks Household cleaning Finance/insurance Transportation Household appliances Distribution Source: TNS Infosys Top ten media owners (2008) Media revenue Owner US$ (mill) HTV7 (HCMC) 100.2 VTV3 (National) 84.2 VTC1 35.4 VL1 (VL31) 28.4 TUOI TRE (Newspaper) 27.3 VTV1 (National) 25.6 DTTV (Dong Thap) 22.4 HTV9 (HCMC) 18.6 THANH NIEN (Newspaper) 16.9 TIEP THI & GIA DINH (Magazine) 12.8 Source: TNS Infosys 308 Media expenditure US$ (mill) 112.9 89.3 80.7 46.8 43.7 26.2 22.2 18.8 12.7 12.5 GLOSSARY Circulation Number of copies sold or distributed. Cost per thousand (CPT) The average cost of reaching one thousand of the target population. IPTV Internet Protocol Television: television transmitted using internet protocols, normally over a telephone line. Peak time The period in a day in which advertising is most expensive. Penetration The proportion (%) of a given target market group reached by a medium. PVR Personal Video Recorder: hard disk recording equipment Ratecard A price-list issued by media owners for different space sizes or time lengths. Rating One rating point is one per cent of the target audience. Reach % of a given audience exposed to a given medium over a given time. Readership Having read or looked at a publication within its publishing interval. Television rating (TVR) See Rating TV home A household receiving television transmissions. 309
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