MB Financial/Cole Taylor Merger Challenges: Solutions:

MKP
communications inc.
MB Financial/Cole
Taylor Merger
Challenges:
Both Chicago-based banks
had a well-established
commercial/middle
market focus; transition
communications needed
to clearly reinforce the
ongoing commitment to
serving that market
Solutions:
MKP developed a brochure
that provided significant
change information in an
easily-digestible manner
Outer Envelope and Letters
Actions required for a
smooth transition were
clearly highlighted, along
with key dates
Cover letters outlined the
benefits of the transition
and highlighted the new
and improved products
that would soon
be available
Brochure
5 East 16th Street 3fl
New York, NY 10003
212.983.5700
mkpteam.com