restonic review - Restonic Brand Central

February 2011
Issue 1, Volume 2
RESTONIC REVIEW
A Publication for Employees, Partners and Friends of Restonic Mattress
New Product Launch at
Las Vegas Market Stirs
Interest and Buzz
IN THIS ISSUE:
The three new products that made their debut at the
January Las Vegas Market Event were all the buzz in the
showroom. ComfortCare® Select lead the way with its
state-of-the-art features and attention to detail.
HealthRest® Latex and HealthRest® Memory Foam received
equal attention with our sleep technology leading the way.
It is expected that all three products will increase consumer
interest and our publicity launch will drive traffic to the
retail environment for a healthful new sales year!
Brand Central Goes Live!
.02
New Contest Launch
.04
Increase our brand
awareness and
promote product
through participation
Las Vegas Market
.05
Wrap up of events and
great photos of the
week in review
Las Vegas
Check Your Charity
.06
Check out the results from
our generous donors!
1
Restonic Launches
New Brand Central Site
Important Note to
Manage Retailers
The launch of the new Restonic Brand Central web site
officially kicked off earlier this month. The newly designed
site will give our partners full access to resources and
support with easy navigation and “WYSIWYG” (What
You See Is What You Get) presentation.
In an effort to make the process of
adding and deleting Retailers easier for the factories,
the “Manage Retailer” function on Brand Central is
still under construction.
The new Brand Central site will provide intuitive
search capabilities with full visual access to make usability
smoother and more efficient.
The New Manage Retailers should be up
and running by Tuesday February 22nd 2011.
If you have a Retailer to ADD or DELETE
please send the changes via e-mail to Brooke at
brooke@restonic.com
Here’s how to get there:
Log on to: www.restonicbrandcentral.com
o Enter your Login: (Example) brooke@restonic.com
o EVERY ONE Use the Password: restonic
o Go to YOUR User Account and change your password
o SAVE your password
You Gotta Read It to Know It!
• Retailer Login
remains the same
o Login: retailers
o Password: retailerswin
Announcing a new contest for readers of the Restonic
Review! Each month we will pose a question to
our readers. The answer is found somewhere in the
newsletter, so you Gotta Read It to know the answer!
• Media Login
remains the same
o Login: media
o Password: media
This months winner will receive a fabulous Sleep Kit!
Sleep Kit Details:
Black Zipper Pouch with Calming Music CD,
Lavender Spray, Lavender Scented Candle,
Eye Mask,Sleep Tip Card, Everything has
the Restonic Logo except the CD.
Here’s What You Will Find:
Tools and Resources to Empower You!
o Company Directory
o Restonic News
o Media Room
o Advertising Tools
o Retail Management
o Brand Elements
o Fullfillment Store
o Sales Education
Q: What is the name of the contract customer who
included Restonic mattresses in a recent high profile
designer opportunity?
E-mail your answer to brooke@restonic.com before
February 21st. A random drawing from all correct answers
will determine the winner. Winner’s name will be published
in the March newsletter.
Restonic Back Talk Will return next month.
Talk Back...
Back Talk sponsor Restonic and Sleep Savvy want to hear
from those of you on the mattress sales floor. Let us know
what you think about the information we’re presenting and
what you need to know to help you sell more and better
beds. Talk to us at: talkback@restonic.com
2
Supporting Your Dreams Contest Kicks Off
On February 14th, 2011, Restonic started asking consumers to
describe their personal dreams. We want to know what
inspires them - and we will reward them for their creativity!
Mattress Producer Restonic
Wants to Hear About Dreams
Company launches Supporting Your Dreams Contest
David Perry -- Furniture Today, January 27, 2011
BUFFALO, N.Y. — Top 15 bedding producer Restonic is looking for some good dreams.
The producer will soon begin asking consumers to describe their dreams in a new Supporting
Your Dreams Contest. That is a natural for a company whose slogan is “Supporting Dreams,” officials said.
“Whether it is a dream for one’s future, one’s family or one’s community, Restonic wants to know what inspires our
consumers,” said CEO Ron Passaglia. “We want to know what gives our consumers hope. We also want to know what
changes they hope to bring about in the world. And then we will help make those dreams a reality.”
Restonic will award a $500 prize consumers can use to help fulfill their dreams in each of six rounds of the contest.
After that, Restonic will select a grand prize winner who can build a customized Restonic mattress of his or her dreams.
Consumers can enter the contest via a link on Restonic’s website. They can submit a brief essay explaining their personal
or philanthropic dreams, or they can describe their dreams by creating a short video.
Written entries will be limited to 300 words or less. Those who want to enter via video can record a 60-second movie
and post it on YouTube, and then paste the link into the entry form on the Restonic website. Submissions will be collected
throughout the six rounds. Participants can enter as many times as they wish.
“We encourage our consumers to be creative in their dream submissions,” Passaglia said. “For example, the written
entry can be a poem or the video entry can be a skit, as long as the entrant explains how the dream is important and
why Restonic should support it.”
Dream submissions will be evaluated by a third-party selection committee that will look for creativity and will
evaluate how the dreams could benefit others.
The grand prize winner will receive a factory tour and will have the opportunity to design his or her dream mattress
on the spot. The mattress will be shipped to the winner’s home.
For more information go to: www. restonic.com/contest
3
Ante4Autism Poker Event Raises Over $9,000 for Cause!
Furniture industry gives back to help kids and support Autism research
Las Vegas, January 26, 2010:
Tuesday evening the furniture industry gave back in a very
big way to Autism Speaks. Co-hosts David Wachendorfer,
Phil Miner, Mike McQuiston, Mark Quinn, Jerry Williams,
Scott Graham, Joe Amato, Randy Coconis, Stuart Carlitz and
Doug Krinsky conducted the 3rd Annual Ante4Autism event
at the Las Vegas furniture market and raised over $9,000!
“We had a great group of players and we were very pleased
with the turnout” Krinsky said. The combined donations,
entry fees and corporate support totaled over $9,000
and we continue to receive donations. Jim Ralph was the
Grand Champion this year and Co-Host Jerry Williams was
our runner up. Both graciously donated their winnings back
to Autism Speaks, as did other top finishers. Tom Daley finished in 3rd place and Co-host Phil Miner placed 4th.
The hosts would also like to thank several supporters of the event: Leggett and Platt, David Wachendorfer
of Tempur-Pedic, Phil Miner and Mike McQuiston at Symbol and Bob Quinn at Restonic for their corporate
donations of prizes for the raffle drawing. The hosts would also like to thank Mack Mattress Outlet in
Columbus, OH, and the Serta Mattress Company for sponsoring our food for the evening. In addition we
want to thank Kyle Doran at R & A Marketing, Marv Beneteau at RMG, David Lively of The Lively Merchant
and Binion’s for their help and support of the event. In addition, co-host Doug Krinsky said, “We would like
to thank everyone that attended or donated to 3rd Annual Ante4Autism event.” “We will also continue to
accept donations on line or by check as well.”
Donations can be made by visiting: http://www.ramarketing.com/ante4autism or checks can be made out
to “Autism Speaks” and mailed to Doug Krinsky, 5405 Blackhawk Forest Drive, Westerville, OH 43082.
If you would like to help us with the next event please contact Doug Krinsky at (614)554-0802 or by
email at:yogi1125@aol.com.
“We were very excited with the turnout this year and look forward to an even bigger event next January”
said Krinsky. “The furniture industry has a big heart when it comes to giving back
and once again we were not disappointed!” “There is hope with new treatments,
therapies and the research being done right now that some day in the near future
we can find the cause of autism, and prevent it.”
“The prevalence of Autism is now 1 in 110 births and we need do more research to
stop this epidemic from continuing to rise.” “We thank everyone for their support
and hope to see everyone again next year” said Krinsky.
4
Las Vegas Market
Restonic Shines Again this Year
The January Las Vegas Market yielded great leads, partnerships and product presentations for Restonic.
It was an energizing start to a promising year as attendees prepared to take advantage of a rebounding economy.
We had 217 people come into the Restonic Showroom during the January Las Vegas Market.
Please see the attached file to access the spread sheet:
5
Ads On Disc Program Update
The 1st Quarter of the Ads on Disc Program
was sent out the week of February 7th.
The 3 Events are:
• Autism Awareness up to 50% OFF
( Banner/ Bear and Canister available for Event)
• Dream More Spend Less
• 4 Day Mattress Free for All
Please note that to reduce costs to the factories and
to be more Environmentally Friendly we sent out the CD
and Contact Sheet to everyone.
We did not send out complete copies of the Program in efforts to save you $10.00 for each copy set.
If you would like copies made please print them from your CD.
Check Your Charity Event is a Success
At Restonic we are all about Supporting Dreams!
Together with you, our friends and partners, we will continue
to support the dreams of others throughout the year.
As a tribute to you, we are donating $4,400 in your honor
to these charitable organizations:
1.)
Make A Wish: 85 cards x $25 = $2,125.00
2.)
Autism Speaks: 47 cards x $25 = $1,175.00
3.)
Habitat for Humanity: 33 cards x $25 = $825.00
4.)
Seena Magowitz Foundation: 11 cards x $25 = $275.00
Our first annual charity fund raiser was a huge success with both Restonic employees and our partners.
It is a privilege to give to our communities and support the dreams of so many!
Thanks to everyone who participated!
6
FMG Symposium Draws 160 to Las Vegas
Sessions focus on improving retail business
Clint Engel -- Furniture Today, February 1, 2011
LAS VEGAS — The 21st annual Furniture Marketing Group
Symposium held here just prior to last week’s Las Vegas Market
drew a healthy crowd as the buying group tackled the topic of
succeeding in a tough economic climate among other things.
FMG recorded its best ever attendance for the Jan. 21-23
symposium at the Aria Resort and Casino, with more than
160 people at the evening functions, said Mike Herschel,
executive director. That included some 55 member retailers,
45 vendor partners and other guests.
Herschel said his two goals for the conference were “to provide
relevant sessions to spark ideas for increasing store traffic” and
“to create opportunities for member interaction and idea sharing.”
Business sessions during the event included panel discussions,
retail best idea and merchandise sessions, vendor roundtables
and speakers.
Restonic was a featured vendor at the FMG Symposium at the
Aria Hotel in Las Vegas. Ron Passaglia manned the both and spoke
to the attending retailers.
Rich Kizer and Georganne Bender of Kizer and Bender Speaking offered tips on generating traffic in a sluggish economy,
while Jeff Hiller of JB Training Solutions, and president of the Sustainable Furnishings Council, led a workshop “based
on open-book management, offering tips and techniques for effective goal setting, staff buy-in and accountability, while
keeping stores an exciting place of employment,” according to FMG.
The panel on “Attracting Customers in Turbulent Times,” included Oscar Miskelly, Miskelly Furniture, Jackson, Miss.;
John Schultz, John V. Schultz Furniture; Erie, Pa.; Brad Lebow, Horich Parks Lebow Advertising; and Martin Roberts,
Martin Roberts Design.
Another panel explored Internet opportunities and featured Robert VanHoose, Big Sandy Superstore, Franklin Furnace,
Ohio; Seth Weisblatt, Sam’s Furniture & Appliance, Fort Worth, Texas; John Mulliken, Get It Near Me by CSN Stores; and
Andy Bernstein, FurnitureDealer.net.
Attendees also enjoyed networking opportunities and entertainment.
FMG President Larry Klaben of Morris Home Furnishings in Dayton, Ohio, said 2010 was a strong year for new
memberships, with the group now at 95 retailer members with more than 750 stores. More than 20 FMG members
are listed on Furniture/Today’s Top 100.
Retailers joining the group last year were Farmer’s Furniture, Dublin, Ga.; The Furniture Warehouse, Sarasota, Fla.;
Beck’s Furniture, Rancho Cordova, Calif.; B.F. Myers Furniture, Nashville, Tenn.; Jerome’s, San Diego; Linder’s Furniture,
Garden Grove, Calif.; Stacks Furniture, Birmingham, Ala.; Corner Furniture, Bronx, N.Y.; Great American Home Store,
Southaven, Miss.; Royal Furniture, Memphis, Tenn.;Valley Furniture, Whitehall, Pa.; Nebraska Furniture Mart, Omaha, Neb.;
Sam’s Furniture & Appliance, Fort Worth, Texas; and The Old Cannery, Sumner, Wash.
7
Restonic Spotlight
Did you know that Restonic Mattress is featured in the “New American Home”
which showcases the best in furniture brands and home construction!
The Restonic Factory in Buffalo had the privilege of providing the Mattress Sets for the “ New American Home”
which was built by the Home Builders Association. Lane Venture supplied the furnishings and is a contract customer
that is facilitated through the Restonic corporate office in Buffalo, New York.
This year’s home features design inspirations and
contemporary/transitional ideas for an American
Empire/Greek Revival style.
Accessories provided by Lazy Susan,
Uttermost, Modern Day Accents and Stylecraft.
Area rug provided Linon Home Decor.
Mattress provided by Restonic.
Features Thomasville’s Studio 455 Collection.
Modernism takes a classic turn with easy softened lines and flowing
shaped-in curves draped in a striking dark finish.
Bedding is the Bromley collection by Eastern Accents featuring elegant
neutrals and rich brown linens with accents of gold velvets.
Lighting and accessories provided by Stylecraft, Modern Day Accents,
Lazy Susan and Uttermost. Custom artwork by Jenny Meyer-McCall.
Mattress set provided by Restonic.
Featuring leather storage bed, Perspectives
collection by Broyhill Furniture and Rock N Roll
collection by Powell Company.
Art provided by Paragon Picture Gallery.
Mattress provided by Restonic.
8