Here - Playboy Enterprises

THE LIFE GUYS
LOVE TO LIVE
2015 Media Kit
1
YOU MAY HAVE HEARD OF US
W
hen Hugh Hefner launched Playboy magazine 60
years ago, he had less than $1,000 to his name.
And with that, Hugh built a global empire with
97% unaided brand awareness.
His passion, hard work and perseverance has continued
to drive the brand’s vision today.
From the most exclusive events to award-winning
editorial, Playboy celebrates individuals who actively
pursue their own passions with integrity and have fun
while doing it. Playboy offers the playbook for the life
guys love to live.
PLAYBOY IS
The arbiter of NIGHTLIFE, STYLE and ENTERTAINMENT
A showcase for CULTURE MAKERS
A canvas for VISUAL CREATIVITY
An idea incubator of POPULAR CULTURE
2
THE NEW AMERICAN PLAYBOY
Meet the Team
3
JIMMY JELLINEK
Chief Content Officer
CORY JONES
SVP, Digital Content
BRIAN BERKOWITZ
Director, Video Production
HUGH GARVEY
Executive Editor
In this role since 2009,
Jellinek oversees
content development
for the company’s media
properties, including
print, online, mobile,
TV, film and radio.
Prior to 2008, Jellinek
served as Heavy.com’s
VP of Entertainment,
Editor-in-Chief positions
at Maxim, Stuff and
Complex, and began his
career at Rolling Stone
with editorial stints at
Details,The New York
Times Magazine, GQ,
Spin, and The New
York Post.
Former Editor in Chief of
Mandatory.com, Jones
is known for developing
engaging and viral
content since the relaunch
of Playboy.com, and is
responsible for overseeing
the digital team of editors,
video production, and
social media teams.
Previously Head of
Digital at Maker Studios,
Berkowitz was the
executive producer
for Ray William Johnson’s
#1-rated YouTube show
“Equals Three” and
currently oversees
video and creative
production across all of
Playboy.com’s channels.
Garvey is the 2014 Bert
Greene Award winner
for “Best Culinary Based
Column” from the
International Association
of Culinary Professionals
for Playboy’s monthly
food column. Previously
Deputy Editor at Bon
Appetit, he has written
for numerous publications
including Wired, GQ,
Travel + Leisure, The
Washington Post, and
T: The New York Times
Style Magazine.
OUR MISSION
P
layboy delivers clear, holistic integrated
marketing programs that help brands
accomplish their goals with unique
experiences and first-class editorial
content across all media platforms.
We believe that quality content comes first,
followed by intelligent and relevant brand
placements for our advertisers.
Playboy offers a variety of brand solutions across
print, digital, mobile, social, experiential and
event platforms.
2014 ADWEEK
READER’S
CHOICE:
HOTTEST MEN’S
MAGAZINE
4
Integrated advertising
Native placements
Content marketing
Sponsorships
Social amplification
High-impact placements
Exclusive events
Custom digital & mobile units
Mobile apps
PLAYBOY
MAGAZINE
Kate Moss photographed
by Mert Alas & Marcus Piggott
5
PLAYBOY MAGAZINE
PLAYBOY MAGAZINE
A
true American icon, Playboy magazine serves as a
touchstone for men, a trusted advisor for an aspirational
lifestyle, and is one of the most recognizable magazines
in the world.
Our unique combination of award-winning journalism,
humor, short fiction, interviews, lifestyle content and beautiful
women has made Playboy a favorite among readers and the
media for generations.
Playboy magazine delivers the most unique premium
boutique-quality content in the competitive set, offering an
immersive content experience with unparalleled celebrity
access and content dedicated to the hottest products in
the marketplace for the young, successful, affluent male.
PLAYBOY IS A STATE OF MIND AND A PLATFORM OF IDEAS
SHARED BY GREAT THINKERS AND READERS ALIKE.
6
PLAYBOY MAGAZINE
THE PLAYBOY
READER PROFILE
Male82%
Female18%
Age 18-2419%
Age 18-3441%
Age 25-4949%
Age 35-4926%
Median Age39
HHI $50,000+
53%
HHI $75,000+
33%
HHI $100,000+
20%
HHI $150,000+
12%
Married30%
Single69%
Employed58%
Student6%
Source: GfK MRI Fall 2014
7
“Playboy magazine
was created with an
intent to reflect on and
influence the cultural
changes taking place
in America, as well as
to become the voice of
sophisticated men all
over the world.”
-hugh m. hefner
PLAYBOY MAGAZINE
THE PLAYBOY
READER PROFILE
PLAYBOY READERS
2X
RANK #1
RELY ON MAGAZINES TO KEEP ME UP TO
DATE ON FASHION - AGREE COMPLETELY
MORE LIKELY TO HAVE
CONSUMED LIQUOR AT
A RESTAURANT, BAR,
CLUB OR HOME IN THE
LAST 30 DAYS.
PLAYBOY’S AUDIENCE IS
2X MORE LIKELY TO AGREE
COMPLETELY THAT THEY LIKE
TO SHOWER THEIR LOVED
ONES WITH GIFTS
(MORE THAN MAXIM, DETAILS,
GQ AND ESQUIRE)
(M21-49)
SPENT
2X MORE LIKELY TO
SPEND MORE THAN
ON FASHION LAST YEAR*
ON ANY VEHICLE
$50,000
$701.5+ MILLION
WELL TRAVELED READERS
RANK #1
OTHERS ASK MY ADVICE ABOUT VACATION
TRAVEL - AGREE COMPLETELY
Source: GfK MRI Doublebase 2014, Total Adults: Men.
Compared to Details, Maxim, Esquire, GQ, Men’s Health and Men’s Journal.
*Gfk MRI Spring 2014, M21-49
8
INSIDE THE MAGAZINE
PDF FINAL RELEASE
NOTES: REV 1
DATE: 9/12/12
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PDF FINAL RELEASE - REV1 DATE: 1/10/13
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DATE: 5/10/13
NOTES:
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TRAVEL
FO O D
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TOP TASTEMAKERS TELL HOW TO MAKE THE
MOST OF THE FANTASY ISLAND’S LUXE LIFE
• The Spanish party
island of
Ibiza has
GUINNESS
always
attracted
Despite
its darkacolor
certain
welland breed
toasty of
flavors,
Guinness
is deceptively
heeled
hippie.
Named
body
and has
forlight
Bes,in
the
Egyptian
just 125 calories per
god of music
and dance,
12 ounces.
the island has been a
playground for the gypsy
jet set since as far back
as the 1960s—with
everybody from Frank
Zappa to Kate Moss having made the pilgrimage over the decades.
HARVEY & SON
But
years
have
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1
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malt or barley first
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popucrushed
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London’s
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working-class river
peanuts
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the 1700s
(hence its
DIRECTIONS
old moniker “stout
porter”).
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dry rub ingredients
and
rubdiff
a moderate
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erent amount
over
ribs.
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Refrigerate ribs at least
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three
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Make the
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Sauté
garlic in
Irish onion
stouts,and
sweet
canola oil until soft. Add
oatmeal and
milk and
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John ribs carefully
LANE
CHANGE
waiting for everyone
BOWLING
ALLEYS
to go to bed so I
SERVE
UP STRIKcould write.
If I didn’t
INGLY
get thatGOOD
album FOOD
out,
I wasn’t gonna eat,
That
near perfect
combinayou
know?
Old is the
tion
bowling
first of
project
I’veand
hadbeer has
time to make.
improved
mightily in recent
Q: Old is your
first release since
2011. How do you
concentrate on one
album for two years?
Styling By taylor Sheridan
A: It’s patience.
That comes with
experience. I’m 32.
Younger rappers
make five mixtapes
in three years,
but a lot of them
rap for the wrong
reasons. Rappers are
born. You can’t tell
yourself you wanna
be a rapper. When I
die, this is all I’ll have.
My money, girls—it’ll
all be gone. I need to
do the best I can. It’s
my time capsule.
Q: How have things
changed since you
released Hot Soup
in 2008?
years,
with
alley proprietors
Q: You’re
known
for
your fashion
sense.
polishing
their
menus with the
What care
are you
into lanes. One
same
as their
stylewise right now?
pioneer in this trend is AusA: Fly shit that’s
tin’s
Highball, an upscale diner,
comfortable. I
bowling
alley, karaoke lounge
got this Givenchy
and
live music
sweatshirt;
the venue. We got
hoodie
has
the
folks
at the
Highball to give
bottom
half cut
us
the recipe
foroff.
their legendIt was $1,000. It’s
ary
sweet and spicy Dr Pepper
dirty, but I’ll put it on.
ribs.—Lessley
Anderson
Stains, burn marks,
Q: After you
Griffin had you on
A: She’s
in shape for
San
Francisco
her age, man. That’s
hot to me. Women
are like wine, better
with time. I’ll give it a
test-drive.
Brought to you by
half the duo behind
the ultrahip Mission
Chinese Food, the
new Mission Bowling Club serves
drunk food geared
toward chefs and
their pals. Snack on
crispy pork belly
or a burger seared
in beef fat and
sauced with caper
aioli. Wash it down
with a local microbrew or three.
An American stout
with strong espresso
and dark chocolate
flavors and molasses
sweetness.
THE
SIPPING
NEWS
THREE COOL
BOWLED
mentioned on
PLACES TO EAT,
YouTube how sexyDRINK AND BOWL
OVER
you think she is, Kathy
her talk show. Is your
MISSION
verdict still the
same?
BOWLING
CLUB
his latest restaurant,
Downtown Ibiza, in the
heart of Marina Ibiza
last summer, explains
why he picked this
beachy paradise for
his expanding empire:
“Ibiza is attracting a
much more international crowd now. All
our customers are coming here.” Last year also
saw private-jet traffic
to the island double, and
this summer Cipriani
ups the ante again—with
Bomba Ibiza, a nightclub
he opened in May with
superstar DJ Luciano.
Where to party? Take
the advice of Serena
Cook, who set up her
high-end concierge
DESCHUTES
OBSIDIAN STOUT
so they don’t burn, broil to get
a nice layer of caramelization.
Remove from oven, let rest
15 minutes, slice, top with
peanuts and serve.
whatever, I get my
money out of it.
A: My back was
against the wall
when I made Hot
Soup. I was living in
my grandma’s attic
with my mom, my
sister and her kids,
Photography by JOSH REED
• Between sneakers and dress
shoes sits a neglected category of
footwear that’s making a comeback: the slip-on. And in this
age of smart casual, it’s a shoe
that can serve you well when you
wear the right style in the right
setting: A python Gucci loafer
can be the classy yet flashy foundation to a night out, a boat shoe
moves from preppy to punk with
slim jeans, and a driving moccasin lets you play Italian race-car
driver on vacation. Here are the
iconic styles and brands that
have stood the test of time.
1
NOUREEN DEWULF
“I DON’T NEED
to try so hard to
stand out,” says
actress Noureen
DeWulf. We can’t
argue. The doeeyed Indian American beauty plays a
spitfire alongside
Charlie Sheen on
FX’s Anger Management, melding
her striking features with perfect
comedic timing.
“It’s fun to be a
loose cannon,” she
says before hinting toward the
future. “I’m excited
to see where I can
go next—but only
once the world
is ready to
receive me.”
We’re ready.
This imperial stout from
Denmark balances
smoky, dark fruit
flavors with crisp
dryness.
be Irish to get lucky
• “In the end I’m just a dirty old man,”
Danny Brown sneers on his new album,
Old. But beneath the frizzled hair and
missing teeth, there’s more to Brown than
that. The Detroit rapper delivers riffs
about kinky sex and downing Adderall
against a backdrop of Motor City life. His
talent for laying his squeaky voice over
off-kilter beats has led him outside the
boundaries of mainstream hip-hop, a
world where releasing an album on a cell
phone is considered bold experimentation.
Brown’s hip-hop is loaded and over the
edge.—Tyler Trykowski
LUCKY STRIKE
LANES & LOUNGE
Hollywood
Food such as soft
pretzel bites, customizable chicken
wings and mini
burgers have made
Lucky Strike a big
hit. Since opening
in 2003, the Strike
has gone national,
but lanes and decor
rescued from the
former Hollywood
Star Lanes, featured
in The Big Lebowski, make the OG
location special.
BROOKLYN
BOWL
Brooklyn
Guinness master
brewerEric
Fergal
and Bruce
MurrayBromberg,
advises the
drinkersbrothers
to raise behind
the Manhattan
their elbow
high
and
Brooklyn Blue
to “drink
under
Ribbon
the head”
andrestaurant empire, do a
taste the rich
crazy-big retrobrown
liquid
Americana
menu
beneath.
for this Williams-
28
g Dancers make the scene at the SuperMartXé party
at Ibiza’s
legendary
club Privilege.
HITACHINO
NEST
SWEET STOUT
Milk sugars are
added to this Japanese
stout, resulting in
a smooth brew with
sweet cream and malted
chocolate flavors.
NEVER SLEEP
HOW TO
DO IBIZA,
FROM DUSK
TO DAWN
burg spot. Favorites
include the fried
chicken dinners,
malted milkshakes
and serious mac
and cheese.
NOV_UFAH_Food&Drink.indd 26
1.
company, Deliciously
Sorted, in Ibiza in 2002
to cater to just a handful of wealthy hedonists. Her business has
burgeoned in the past
decade, and she now has
more than 6,000 clients
on her books. Cook
charts the rise of Ibiza’s
VIP scene by the venues that have opened
to cater specifically to
the glitterati. Among
the top spots: the Blue
Marlin beach club (1),
a Vegas-style daytime
party palace; the Ushuaïa Beach Hotel; and
cabaret restaurant Lío.
Skip the raver-ready
hotels and book a room
at one of the island’s
newest five-star
accommodations, such
as the adults-only Ushuaïa Tower and Pacha’s
Destino (see “Haute
Hotel” at right), new
this summer.
If you want to hang
with the high rollers, be ready to spend.
The infamous Pacha
nightclub renovated
its DJ booth last year
to accommodate the
ever-expanding VIP
section—where tables
9:00 PM
1:00AM
JUL_AUG UFAH_Travel.indd 26
EDIT OK
ART OK
PROD OK
fer
Lu
s
timeles
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pythonhly moder m
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oug
mrporte
$990,
2.
start at 400 euros for
two people but the average nightly spend is well
into the thousands.
Ben Turner, one of
the men behind Ibiza’s
International Music
Summit (a dancemusic conference that
was also held in L.A. in
April), thinks an influx
of American royalty is
behind the Ibiza clubs’
deepening love affair
with bottle service.
“People like Andrew
Sasson, Noah Tepperberg, Jason Strauss
and Dave Grutman—
the kings of U.S.
nightlife—have become
the tastemakers,” says
Turner. And guess who
comes with them—
private jets full of models. Need we say more?
—Ruby Warrington
2:00AM
BAR 1805
ENTER. AT SPACE
BOMBA IBIZA
> Pregame at this
bohemian absinthe
bar from expert
mixologist Charles
Vexenat.
> DJ Richie Hawtin’s
“sake bar” concept at
superclub Space has a
reputation as a party
for music lovers.
> Giuseppe Cipriani
has lured Europe’s
top DJs to his hotly
anticipated afterhours venue.
26
HAUTE
HOTEL
g Destino (2), a
swish new resort
hotel and the
latest jewel in
the Pacha crown,
is situated on
the outskirts of
Ibiza Town atop
the cliffs of Cap
Martinet. The
action centers on a giant
cherry-shaped
swimming pool
complete with
20-seat VIP
Jacuzzi. Add
a 200-seat
“Mediterrasian”
restaurant and
daytime sounds
from leading international DJs to
create an oasis of
sheer indulgence.
PENNY WISE
g Take the Bass Weejun
penny loafer to the mod
side of style with black
skinny jeans.
HIT THE DECK
g Sperry Top-Siders are
now available in a range
of splashy colors and
unexpected materials.
6:00 AM
THE CAVE
24
> Make it your mission
to get on the list at this
dark-and-dirty afterparty hidden away in
the hills of San Juan.
CREATIVE
LOAFING
DRIVE, SHE SAID
CLASSIC AND COOL
SLIP-ONS THAT ARE
BUILT TO LAST
on Tod’s driving moccasin
will protect your car’s carpet from wear and tear.
g The wraparound sole
Photography by SATOSHI
Photography by MISHA GRAVENOR
MAR UFAH_Drink.indd 28
DATE: 7/9/13
xe Loa
FROM LOAFERS TO MOCS,
THE SLIP-ON GETS HIP
EVIL TWIN
AÚN MÁS A JESÚS
2 tbsp. black
1 cup sliced
WITH A PINT OF
pepper
yellow onion
PORTER FROM
2 tbsp. light
1 tbsp. minced
BREWERIES
brown
sugar
AROUND THEgarlic
2 tbsp. smoked
1 tbsp. canola
WORLD
paprika
oil
1 •1 ⁄You
2 tsp.don’t
chipo-have to
1 can Dr Pepper
tle chili powder
HIP-HOP’s WILDEsT MIND ON
LIFE, DEATH AND KATHY GRIFFIN
- JANUARY/FEBRUARY -
NOTES: folio updated
GIVE ’EM
THE SLIP
DR PEPPER RIBS
ALL ABOUT
STOUT
1 slab (about 2 pounds) baby
back pork ribs, membrane
removed
Danny
Brown
PDF FINAL RELEASE
STYLE
DRINK
TALK WHAT MATTERS NOW
PROD OK
SEPT UFAH_Style_pg1.indd 24
1/10/13 1:37 PM
7/9/13 7:43 PM
5/10/13 9:44 PM
9/12/12 1:30 PM
AFTER HOURS
After Hours sets the trends in food, travel, style, entertainment, and cocktail culture—curated by the foremost
experts in the field. It provides the new American Playboy with sound bites and social currency to always be the
most interesting man in the room.
Private spying Monsanto tyrannis Al Gore
READER
RESPONSE
THE SURVEILLANCE
INDUSTRY
When governments need help abridging our liberties,
they turn to corporations
A
BY HEIdI BOGHOSIAN
lthough he affirmed his ism rhetoric has paved the way for governoath of office on the Bibles ment abuse of authority. But it was faciliof Abraham Lincoln and tated by corporate power brokers.
The irreconcilability of public and priMartin Luther King Jr.,
Barack Obama might just vate sector missions means our governas well have laid his hand on the corpo- ment’s mandate to serve an entire population has ceded to prorate charter of Northrop
ducing profits for an elite
Grumman. In outsourcfew. This shift is evident
ing at least 70 percent of
Federal
in the NSA’s covert Prism
its intelligence operations,
agencies used
program, which began in
his administration has
2007. It can also be seen in
continued the shift from a
fear to justify
secret legal interpretations
co-dependent relationship
of the Foreign Intelligence
with telecommunications
widespread
Surveillance Act used to
companies and military
justify open-ended mass
contractors to a deferensurveillance.
surveillance. The governtial one. Domestic spying
ment more or less lacks
accelerated after 9/11 as
federal intelligence agencies used fear to lawful authority to sweep up personal data
justify widespread surveillance. Given that on Americans without indication of crime,
the Pentagon’s vast information network so it skirts the law by paying industry giants
was developed by technology companies to do it. The Fourth Amendment forbids
on which the National Security Agency unreasonable searches and seizures by
depends to analyze data, the new terror- government but not by corporations.
ILLUSTRATIONS BY JUSTIN PAGE
PLAYBOY INTERVIEW
The gold standard in men’s publishing,
the Playboy Interview is where the most
important people of the 20th and 21st
century come to talk.
CELEBRITY COLUMNISTS
Playboy’s editorial
authorities help our
audience understand
their better halves.
9
GAYS AND BLACKS
Ishmael Reed’s assertion that the
struggle for gay rights is somehow
inferior to the movement for rights
for blacks is insulting (“Who’s
Next?” July/August). Why do we
have to place either ahead of the
other? Both groups face unique
challenges. For many gays that
includes having to hide their sexuality, sometimes even from their
families, or face persecution. Many
religious leaders and politicians are
openly hostile, throwing around
terms such as abomination and
immoral. We have a twice-elected
black president, yet gays don’t have
national antidiscrimination protection (sexual orientation is excluded
in Title VII of the Civil Rights Act
of 1964) or federal marriage rights.
Homosexuality remains punishable by death in seven countries,
PLAYBOY FORUM
playboy
aDVISOR
Tomer hanuka
M y girlfriend’s mother hates
me. Two years ago, long before
I started going out with my girlfriend, I smoked weed with her
brother at their house. Their
mom found out and claimed
I had brought “darkness” into
her family. Since that day she
has blamed me for every bad
grade and screw-up. When
she found out I was dating her
daughter, she went ballistic. My
girlfriend is under so much
stress she has started scratching her arms and legs until they
bleed. I wrote her mother a
letter to apologize for smoking
weed with her son (his weed!)
and told her I love her daughter and treat her better than any
other guy she has dated. Her
mother responded with a long
e-mail saying I should “be a
man” and end the relationship.
Is there any way I can make
this woman like or forgive me?
I love my girlfriend and don’t
want her to be miserable.—D.T.,
Baton Rouge, Louisiana
You aren’t the cause of her misery.
If you respect and love your girlfriend, let her decide whom to date.
Have no more communications with
mother dearest—it will only antagonize her, and what more is there to
say? Let your girlfriend know you’re
concerned about her and that she
can trust and rely on you. If she says
she wants or needs to break up, take
two steps back and hope she is soon
able to escape. As heartbreaking as
it seems, no relationship takes place
in a vacuum, and this one may not
be able to thrive or survive under
the circumstances.
Oct.
2013
It bugs me that my wife doesn’t help with the chores.
I like to cook, so I do the cooking. I also like a clean
house, so I do the cleaning. She seems to be getting
lazier. What should I do?—B.M., Portland, Oregon
We assume you’ve taken this gripe to your wife and she
has a different assessment. One sociologist who studies how
couples divide chores suggests men and women naturally
with my wife about the leanest
balance the hours they spend working inside and outside
cut of steak. She contends it’s
the home. If that’s true, we wonder if you give your wife
a filet mignon and I say it’s a
due credit. Who handles the finances? The laundry? The
top sirloin. The information I
grocery shopping? Does she set the table and clean up after
have seen on fat content never
dinner? You could ask for help with that or with meal prep,
accounts for the fat that gets
which is a good way to spend time together. As for cleaning,
trimmed away. I argue that if
hire someone for a twice-monthly visit, which is a relatively
I’m ordering off the menu, the
My wife and I bought an inflatinexpensive way to avoid arguments. On the bright side,
leanest cut is either a top sirloin
able dildo you can make larger
studies have found that men who do the most housework
or a New York strip, after I trim
by squeezing an attached bulb.
report having better sex lives—on clean sheets.
the lip. What is the answer?—
The pleasure she receives from
R.A., Park City, Utah
each pump is beautiful to see.
You’re both right, or wrong,
Unfortunately, she has become
depending on how you want to play it. In I broke up with a woman three years ago, looser. We gave the toy a rest so her
this case, a seven-ounce cooked serving of top but we never quit talking. She says she vagina would tighten up, but it hasn’t.
sirloin with visible fat trimmed is the leanest, still loves me. When I say anything about She has mentioned vaginal surgery. Does
with 10 grams. A strip steak has 12 grams getting married, she just says something it exist? If so, what results and risks could
and filet mignon has 14. (A lot of the fat in like “That’ll be nice.” When I ask her we expect?—P.J., Toronto, Ontario
a filet is marbled and can’t be trimmed.) A about getting back together, she says
Even if your wife believes she is “looser,”
T-bone is the fattiest cut, with 16 grams. At she has lots going on and enjoys being it has nothing to do with the toy. The vagina
the extreme, the leanest cuts are eye of round single. Is she stringing me along?—R.K., has been aptly described as a potential space,
and sirloin tip side steak. Because fat pro- Cleveland, Ohio
meaning it’s not a hole but a muscle that fits
vides flavor, eating lean beef is like wearing
She’s content to keep you around until she snugly around whatever is inserted. Childbirth
a condom—sometimes you may need to do it, gets a better offer, so the only time you’re wasting and the atrophy that comes with age can make
but you don’t have to like it.
the vagina feel weaker (known in the trade
is your own.
I have a long-standing argument
including our ally Afghanistan,
where gay U.S. troops have only
recently been able to serve without
fear of repercussions from their
own government.
R. Clark
LosAngeles,California
57
The DNA of Playboy wrapped
up in a section - takes on
politics, 1st amendment
issues, personal freedom and
everything in between.
A year ago, at the age of 35,
I weighed 300 pounds. After
my doctor told me I was half a
step away from a heart attack, I
changed what I eat. Even without working out, I have so far
lost 60 pounds and one of my
three chins. How do I know
when to stop? I’m five-foot-11.
Is there a technical assessment
of my ideal weight, or do I keep
going until I’m satisfied with
what I see in the mirror? Also,
would I be imagining things if
I thought certain, mostly older
women were making eye contact
lately? I have a tendency to see
signs that aren’t there.—R.S.,
Charlotte, North Carolina
Don’t we all. Congratulations on
the weight loss; that’s great news.
You can get an idea of where you’re
at with the fat by calculating your
body-mass index. In your case, at
five-11 and 240 pounds, you have
a BMI of 33.5. You need a BMI of
29 (208 pounds) or less to no longer be considered obese and a BMI
of less than 25 (178 pounds) to no
longer be overweight. You can find
a BMI calculator at a site developed
by Dr. Steven Halls at halls.md. He
also includes another interesting
measure known as the ideal weight
formula. Based on studies, men of
your age, weight and height identify
202 pounds as their ideal weight,
which is too heavy. (Men tend to
do that, while women usually give
numbers that are too low.) You can
continue to diet, but to shed pounds
more quickly, start exercising. You
don’t have to run a marathon; start
with a few hours each week of brisk
walking or bicycling. As for getting
noticed, we suspect your growing
confidence has gotten you to start
looking up and around. If you think
losing a third chin did wonders, wait
until you lose the next one. And if
you need any more motivation, every
inch of belly fat you lose adds an
inch to your erection.
PLAYBOY ADVISOR
The original and still the
best advice for men
across sex, relationships
and the dating game.
53
PLAYBOY MAGAZINE
2015 EDITORIAL CALENDAR
MARCH SPRING FASHION PREVIEW
The modern American Playboy embodies style; it’s not just about what he
wears, but how he wears it, what he drinks, the type of car he drives, where
he vacations and how he carries himself. PLAYBOY’s Spring Fashion Preview
presents guys with the proper tools and advice to be the most intriguing
man in the room.
ADDITIONAL FEATURE: Romance Package – Romantic getaways,
intimate nights at home, and selecting thoughtful lingerie to please that
special woman in our guys’ life.
APRIL THE IDEAS, GAME CHANGERS & MUSIC ISSUE
The first annual Ideas and Game Changers issue gives an overview of the brightest
minds in entertainment, music, technology, fashion and personal rights. These are
the thought leaders that are conquering life, influencing culture and are the people
every Playboy guy needs to watch, follow and emulate. The Annual Music Issue
showcases the new musicians and bands to break out on the scene in 2015.
SPACE CLOSING:
JANUARY 5, 2015
MATERIALS DUE:
JANUARY 12, 2015
ON-SALE:
FEBRUARY 17, 2015
SPACE CLOSING:
FEBRUARY 4, 2015
MATERIALS DUE:
FEBRUARY 11, 2015
ADDITIONAL FEATURE: Spring Fashion Guide – A no-nonsense manual filled
with the essential clothing, accessories and grooming tools guys need to update
their wardrobes.
ON-SALE:
MARCH 24, 2015
MAY THE CONCIERGE ISSUE
SPACE CLOSING:
MARCH 4, 2015
No commitments? No problem! For those guys able to get away at a moment’s notice,
Playboy identifies the hottest global playgrounds with our International Playboy Jet Set
Guide. PLAYBOY serves as guys’ personal concierge service, divulging the most luxurious
travel destinations and chic fine-dining options around the world while recommending
nightlife venues worthy of the A-list stars.
ADDITIONAL FEATURE: Playboy Pad - The latest tech and design to cater to all
single guys’ at-home desires.
JUNE PLAYMATE OF THE YEAR & SUMMER
BLOCKBUSTER PREVIEW
MATERIALS DUE:
MARCH 11, 2015
ON-SALE:
APRIL 21, 2015
SPACE CLOSING:
APRIL 8, 2015
The wait is over! Once again, PLAYBOY will unveil the Playmate of the Year in the
issue our readers look forward to all year long. Since the reveal of the first Playmate
of the Year in 1954, this annual franchise continues to be the widest read, most
collectible issue.
MATERIALS DUE:
APRIL 15, 2015
ADDITIONAL FEATURES: Summer Blockbuster Preview – Our insider’s guide
to the summer’s biggest Hollywood blockbusters.
Grooming Awards – Presenting the best in scents, skin care and grooming gadgets
to make any gentleman look good.
ON-SALE:
MAY 26, 201
JULY/AUGUST DOUBLE ISSUE
THE HOT SUMMER FUN ISSUE
SPACE CLOSING:
MAY 13, 2015
From the most delicious spirits to the hottest summer retreats, PLAYBOY will ensure
our guys have a summer they’ll never forget.
ADDITIONAL FEATURES: Best Bars in America – As the arbiter of nightlife,
PLAYBOY will unveil our annual listing of Best Bars in America, a coast-to-coast
roundup of the nation’s best dive bars, seduction spots, and mixology parlors.
Cocktail Awards – The must-try cocktails and best summer libations.
MATERIALS DUE:
MAY 20, 2015
ON-SALE:
JUNE 30, 2015
Dates and editorial content are subject to change.
10
PLAYBOY MAGAZINE
2015 EDITORIAL CALENDAR
SEPTEMBER FALL FASHION & PIGSKIN PREVIEW ISSUE
Serving as PLAYBOY’s gridiron guide, our annual Pigskin Preview will kick-off the
football season with predictions for the best college football teams and best players
for the upcoming season. In addition, our Fall Fashion Manual will provide our guys
with the essential clothing and accessories to achieve sartorial dominance.
SPACE CLOSING:
JULY 1, 2015
MATERIALS DUE:
JULY 8, 2015
ADDITIONAL FEATURE: Fall TV Preview – As an expert in the field of
entertainment, PLAYBOY provides a summary of the must-watch shows of the season.
ON-SALE:
AUGUST 18, 2015
OCTOBER THE HOMECOMING ISSUE
SPACE CLOSING:
AUGUST 5, 2015
PLAYBOY’s highly anticipated Homecoming Issue starts this school year off better
than any other, presenting readers with the most beautiful and sought-after coeds
across campuses nationwide. It’s a celebration of America’s favorite past times
and a chance for advertisers to reach a millennial audience on a large scale as we
celebrate with alumnus and undergrads throughout the nation.
MATERIALS DUE:
AUGUST 12, 2015
ADDITIONAL FEATURE: Top Party Schools – Colleges battle it out to make it
onto PLAYBOY’s infamous list, an academic honor unlike any other.
ON-SALE:
SEPTEMBER 22, 2015
NOVEMBER THE INDULGENCE ISSUE
SPACE CLOSING:
SEPTEMBER 2, 2015
In the ultimate guide to luxury, PLAYBOY presents our guys with the best technology, finest
fashions, lavish watches, and most opulent travel. The American male knows that luxury
should be an everyday experience and this issue grants them the permission to celebrate
and treat themselves in style.
MATERIALS DUE:
SEPTEMBER 9, 2015
ADDITIONAL FEATURE: Gourmand Awards – For the best in culinary experiences,
PLAYBOY highlights and rewards the best restaurants throughout the nation.
ON-SALE:
OCTOBER 20, 2015
DECEMBER THE HOLIDAY ENTERTAINING &
GIFT GUIDE SPECTACULAR
SPACE CLOSING:
SEPTEMBER 30, 2015
PLAYBOY’s holiday spectacular serves as the definitive guide for entertaining in
style. We arm our guys with tantalizing cocktails, a luxurious culinary spread, and
party playlist advice from world-renowned DJs to ensure an unforgettable holiday
party. In our annual Gift Guide, we’ll show off the ultimate gear, gadgets, bar
accessories and more that are sure to give guys’ wish lists a serious upgrade.
MATERIALS DUE:
OCTOBER 7, 2015
ADDITIONAL FEATURE: The Playboy Lodge – It’s time to hit the slopes as
PLAYBOY presents the second annual guide to the hottest mountain clubs, latest
equipment and coziest cocktails.
ON-SALE:
NOVEMBER 17, 2015
JANUARY/FEBRUARY 2016
CARS OF THE YEAR & THE TECHNOLOGY ISSUE
PLAYBOY rings in the New Year with a massive double issue that presents the ultimate
upgrades in technology and cars. Our 2016 Cars of the Year runs down the cool new
breeds of horsepower suitable for a stylish arrival, while the Future of Technology
previews the must-have tech innovations and hottest gadgets men want.
SPACE CLOSING:
OCTOBER 28, 2015
MATERIALS DUE:
NOVEMBER 4, 2015
ON-SALE:
DECEMBER 15, 2015
Dates and editorial content are subject to change.
11
PLAYBOY.COM
12
PLAYBOY.COM
PLAYBOY’S NEXT CHAPTER
T
he way in which the new American
Playboy consumes media has evolved
and Playboy.com is his one-stop-shop
for being entertained and informed.
More than just a magazine on the web,
Playboy.com gives guys an inclusive look
at an exclusive world—bringing the most
up-to-date
entertainment,
nightlife,
style, news, girls, and event content to
life as a cutting-edge multi-media and
broadband experience.
In August 2014, Playboy.com was completely
reimagined with a new brand direction and
aesthetic, featuring organic new content
separate from Playboy magazine. Our content
is original and brand safe.
From interactive features, shareable lists,
viral-worthy videos, and long-form essays by
award-winning writers, Playboy.com is the next
chapter for our brand – embracing the legacy
and innovating for a new generation.
THE NEW PLAYBOY.COM HAS ACHIEVED UNPRECEDENTED SUCCESS.
13
PLAYBOY.COM
THE MODERN
AMERICAN PLAYBOY
Male85%
Female15%
Age 18-2433%
Age 18-3467%
Age 35+25%
HHI $75k+64%
HHI $100k+38%
Married30%
Single70%
Employed69%
College Students
32%
College Grads (undergrad+)68%
Source: Google Analytics January 2015;
comScore January 2015
14
Redefining digital for a
Millennial audience.
PLAYBOY.COM
THE PLAYBOY.COM
CONSUMER
UNIQUE VISITORS
10,221,000
2X
MORE LIKELY TO
PLAYBOY.COM USERS
RANK
#1
I LIKE TO SHOWER MY
HAVE CONSUMED LIQUOR
AT A RESTAURANT, BAR,
CLUB OR HOME IN THE
LAST 30 DAYS
LOVED ONES WITH GIFTS COMPLETELY AGREE
(M21-34)
2X
IN THE NEXT YEAR
MORE LIKELY
TO PURCHASE
A NEW VEHICLE
SPENT 242+
MILLION
ON FASHION LAST YEAR
MORE THAN USERS FROM
VOGUE.COM, DETAILS.COM,
MAXIM.COM AND MENSJOURNAL.COM
(M21-49)
WELL TRAVELED READERS
RANK #1
OTHERS ASK MY ADVICE ABOUT VACATION
TRAVEL - AGREE COMPLETELY
Source: ComScore GfK MRI Media + Fusion 2014; ComScore, December 2014.
Compared to Details, Maxim, Esquire, GQ, Men’s Health and Men’s Journal.
15
PLAYBOY
MOBILE
16
PLAYBOY MOBILE
BEST IN CLASS
MOBILE OFFERINGS
W
ith more than 75% of traffic coming
from mobile, Playboy.com reaches a
highly engaged audience of guys who
regularly consumer content via their
mobile devices. Playboy offers a variety of highimpact mobile opportunities customized to
deliver brand messaging in an impactful way.
1
2
3
4
5
FULL-PAGE
TOP ADHESION
MOBILE
VIDEO OVERLAY
SMARTPHONE
MEDIUM
• 1290x1280
• full page closes
to 320x50 ad
• video capable
• Add to calendar
• 320x150
• billboard
with video
• 320x50
• expands to full
mobile page
• Add to calendar
• 320x50
• ATF & BTF
placements
FLEX UNIT
17
WITH EXPANSION
BANNER
RECTANGLE
• 300x250
• ATF & BTF
placements
Source: ComScore, December 2014
PLAYBOY
SOCIAL MEDIA
18
PLAYBOY SOCIAL MEDIA
SOCIAL MEDIA POWERHOUSE
P
layboy delivers one of the most engaged social media fan bases
in the world, with content sparking conversation among fans,
celebrities and the mainstream media. The shareability and
relevancy of our content is the driving factor behind this success.
20.5
MILLION
COMBINED SOCIAL USERS*
Playboy’s social footprint is unmatched in the media
landscape and continues to grow every single week.
17MM
920k
1.6MM
CONNECT. ENGAGE. INFLUENCE.
Source: Facebook Business Analytics; January 2015.
*Across Facebook, Instagram, Twitter, Tumblr, Google+, YouTube
19
PLAYBOY SOCIAL MEDIA
77% MILLENNIALS
OF OUR FACEBOOK
FOLLOWERS ARE
MEN’S SOCIAL
BRAND ON FACEBOOK
#1
PLAYBOY HITS
60.3 MILLION
FACEBOOK NEWS FEEDS MONTHLY
IMPRESSIONS GENERATED
ON OUR PAGE IN PEOPLE’S
NEWS FEEDS
752 MILLION
29.8 million
PEOPLE SAW OUR CONTENT
VIA A SHARE FROM A FRIEND
9 million
PEOPLE INTERACTED WITH OUR CONTENT
Source: Facebook Business Analytics; FanPageList.com; January 2015.
20
PLAYBOY IS A LEADER IN
THE SOCIAL LANDSCAPE
BRAND
FACEBOOK
TWITTER
INSTAGRAM
TOTAL
FUNNY OR DIE
10,948,466
9,160,000
105,000
20,213,466
PLAYBOY
16,769,683
929,000
1,700,000
19,398,683
MANDATORY.COM
1,862,514
12,600,000
5,016
14,467,530
ROLLING STONE
3,933,852
4,290,000
654,000
8,877,852
MEN’S HEALTH
3,744,409
2,510,000
163,000
6,417,409
COLLEGE HUMOR
5,208,500
792,000
37,800
6,038,300
IGN.COM
2,872,019
2,390,000
93,700
5,355,719
VICE
3,847,049
867,000
389,000
5,103,049
GQ
1,618,901
650,000
1,300,000
3,568,901
MAXIM
2,596,862
368,000
295,000
3,259,862
COMPLEX
1,391,341
593,000
317,000
2,301,341
BREAK.COM
1,307,687
41,000
20,500
1,369,187
ESQUIRE
512,786
290,000
59,000
861,786
CRAVE ONLINE
164,634
20,000
575,000
759,634
URBAN DADDY
524,583
45,000
7,778
577,361
ASKMEN.COM
274,534
172,000
7,520
454,054
THRILLEST
287,194
81,100
36,800
405,094
DETAILS
197,166
93,700
63,900
354,766
HEAVY.COM
100,161
15,400
–
115,561
MADEMAN.COM
78,458
12,900
3,178
94,536
February, 2015
21
MOBILE
APPS
22
MOBILE APPS
ENGAGING
MOBILE APPS
P
layboy NOW reaches a massive audience
of Millennial guys where they work and
play — on their mobile devices. Available
on iOS and Android, Playboy NOW offers a
variety of engaging and highly shareable videos
and galleries that put brands front-and-center.
PLAYBOY
NOW APP
• 300x250
• Pre-roll
23
RATES AND
SPECIFICATIONS
24
2015 ADVERTISING RATES
National Advertising Rates
EFFECTIVE JANUARY/FEBRUARY 2015 ISSUE
RATE BASE: 750,000
4/COLOR
FULL PAGE
2/3 PAGE
1/2 PAGE 1/3 PAGE 1/6 PAGE 1X $90,540 $72,440 $58,840 $38,950 $20,940 3X $87,820 $70,260 $57,070
$37,780 $20,310 6X $86,020
$68,810
$55,910 $37,620 $20,220 9X
$84,180 $67,350 $54,720
$36,230 $19,480 12X
$82,400 $65,910 $53,550 $35,440 $19,050 18X
$79,670 $63,740 $51,780 $34,260 $18,420 24X
$76,960 $61,560 $50,020 $33,110 $17,800 36X
$75,140
$60,120 $48,840 $32,320 $17,370 48X
$73,330
$58,670
$47,670
$31,550
$16,960
2/COLOR
FULL PAGE
2/3 PAGE
1/2 PAGE 1/3 PAGE 1/6 PAGE
1X $80,820 $61,390 $48,480 $32,310 $16,150 3X $78,390 $59,560
$47,020 $31,330 $15,660 6X $76,770 $58,330 $46,060 $30,700 $15,330 9X
$75,140 $57,100 $45,090 $30,050 $15,020 12X
$73,520 $55,890 $44,110 $29,410 $14,700 18X
$71,100 $54,040 $42,660 $28,440 $14,230 24X
$68,680 $52,200 $41,210 $27,470 $13,730 36X
$67,070 $50,980 $40,230 $26,820 $13,400
48X
$65,450
$49,740
$39,270
$26,170
$13,150
B&W
FULL PAGE
2/3 PAGE
1/2 PAGE 1/3 PAGE 1/6 PAGE
1X $64,660 $49,140 $38,770 $25,890 $12,930 3X $62,710 $47,650 $37,600 $25,100 $12,530 6X $61,430 $46,680 $37,480 $24,600 $12,300 9X
$60,140
$45,680 $36,060 $24,070 $12,030 12X
$58,840 $44,770 $35,340 $23,550 $11,760 18X
$56,910 $43,230 $34,120 $22,800 $11,370 24X
$54,960 $41,740 $32,970 $22,000 $10,990 36X
$53,670 $40,770 $32,190 $21,490 $10,750 48X
$52,370
$39,800
$31,400
$20,960
$10,490
PREMIUM POSITIONS
COVERS 2
EARNED RATE PLUS 20% (SPREAD CREATIVE ONLY)
COVERS 3
EARNED RATE PLUS 10%
COVER 4
$116,480
BLEED10%
HOLIDAY GIFT GUIDE
1/6 PAGE
$10,090
All rates are gross.
2015 Production Schedule
ISSUE
SPACE CLOSE
MATERIALS DUE
ON SALE DATE
JANUARY / FEBRUARY 2015
OCTOBER 29
NOVEMBER 5
DECEMBER 16
MARCH
JANUARY 5
JANUARY 12
FEBRUARY 17
APRIL
FEBRUARY 4
FEBRUARY 11
MARCH 24
MAY
MARCH 4
MARCH 11
APRIL 21
JUNE
APRIL 8
APRIL 15
MAY 26
JULY / AUGUST
MAY 13
MAY 20
JUNE 30
SEPTEMBER
JULY 1
JULY 8
AUGUST 18
OCTOBER
AUGUST 5
AUGUST 12
SEPTEMBER 22
NOVEMBER
SEPTEMBER 2
SEPTEMBER 9
OCTOBER 20
DECEMBER
SEPTEMBER 30
OCTOBER 7
NOVEMBER 17
JANUARY / FEBRUARY 2016
OCTOBER 28
NOVEMBER 4
DECEMBER 15
Dates are subject to change.
25
PRINT PRODUCTION SPECS
National Advertising
FILE SPECIFICATIONS:
File submission: web-based Send My Ad portal:
https://playboy.sendmyad.com
PDF-/X1a is the preferred file format. It’s the
policy of Playboy Magazine not to accept native
files like InDesign or Illustrator.
* All high resolution images and fonts must be
included when files are saved.
* Images must be high resolution TIFF or EPS
files at 300 dpi.
* Density should not exceep SWOP 300%.
* Images should be CMYK or grayscale only.
(Please convert all spot colors and don’t submit
files with RGB elements.)
* Publisher recommends all 4C blacks be set to
60C/30M/30Y/100K.
* Offset screen ruling should be 133-150 line
screen for 4C and 133 line screen for 2C and
black and white.
* Do not nest EPS files into other EPS files.
* Do not embed ICC profiles within images.
* All required trapping must be inluded in the
file.
* Files should be right-reading, portrait mode,
100% to size with no rotations.
* Files should include standard trim/bleed/
center marks. (Offset crop marks 1/2” so they
aren’t in the live area.)
* Publisher recommends submitting SWOPstandard color proofs generated from supplied
files for color guidance.
NATIONAL EDITIONS
PRODUCTION INFORMATION
For contract/insertion order submissions and
related inquiries:
(a) Any printed matter intended to remain
after trimming must be kept 3/8" in from
any trimmed edge as a safety precaution.
Publisher recommends that type, lettering
and rules be avoided on spreads to allow for
some variation in folding and alignment of
pages.
(b) Copy and layout should be designed when
possible so that the ad can be positioned
on either side (to permit positioning on
either right- or left-hand pages) and 1/8" trim
top and bottom. Allow 1/8" on each page
of double spread in gutter for type safety
margin.
Marie Firneno
VP/Advertising Director
Playboy Magazine
555 Fifth Avenue, Suite 901
New York, NY 10017
t | 212.922.3019
marief@playboy.com
For production inquiries and color guidance/lo
res PDF submissions:
Helen Yeoman
Production Services Manager
Playboy Magazine
9346 Civic Center Drive
Suite 200
Beverly Hills, CA 90210
t | 310.424.1800
hyeoman@playboy.com
(c) Solid blacks: Publisher recommends 60%
cyan, 40% magenta, 40% yellow,
and 100% black.
(d) Offset screen ruling: 4/Color: 133 to 150 line
screen; 2/Color and black & white: 133 line
screen.
Secondary contact:
(e) Offset inks: Proof wet. Rotation: (1) yellow;
(2) red; (3) blue; (4) black. Ink density not to
exceed 300%. Proof head to foot. Special
colors are limited; consult publisher.
(f) Number of proofs—offset: 4/Color: 2
complete proofs; 2/Color: 2 complete proofs;
black & white: 3 complete proofs.
(h) Advertising files returned upon written
request. All other files retained for 12
months only, after which it is destroyed.
Advertisements for which complete
material is not received at least 5 working
days before closing will not be entitled to
privileges of OK or revision.
REGIONAL, STATE AND METRO EDITIONS
Printing: web offset
Preferred method: PDF-x1a via portal
Only full pages and spreads accepted
SIZE
BLEED
TRIM
LIVE AREA
NON-BLEED
Spread
16 1/4” x 11”
16” x 10 3/4”
15 1/4” x 10”
15 1/8” x 10”
Full Page
8 1/4” x 11”
8” x 10 3/4”
7 1/4” x 10”
7” x 10”
2/3 Vertical*
5 7/16” x 11”
5 1/8” x 10 3/4”
4 7/16” x 10”
4 11/16” x 10”
1/2 Horizontal*
8 1/4” x 5 1/2”
8” x 5 1/4”
7 1/4” x 4 1/2”
7” x 4 15/16”
1/2 Vertical*
4 1/8” x 11”
3 7/8” x 10 3/4”
3 1/8” x 10”
3 1/2” x 10”
1/2 Digest*
5 7/16” x 8 1/16”
5 1/8” x 7 13/16”
4 7/16” x 7 1/16”
4 11/16” x 7 1/2”
1/3 Vertical*
3”x 11”
2 3/4” x 10 3/4”
2” X 10”
2 1/4”x 10”
1/3 Square*
N/A
N/A
N/A
4 11/16” x 4 15/16”
1/6 Vertical*
N/A
N/A
N/A
2 1/4” x 4 15/16”
*Not available for regional, state and metro editions
Lesley Johnson
Production Director
Playboy Magazine
9346 Civic Center Drive
Suite 200
Beverly Hills, CA 90210
t | 310.424.1800
ljohnson@playboy.com
(g) Direct-Digital Color Proofing, Ink Jet (Scitex,
Dupont, EPSON, etc.) are acceptable. Either
system must follow SWOP alternatives
to press proofing, including print control
(Brunner or GCA-GATF color bar) guides.
Binding: perfect
Three columns to a page
1
1
Column width: 2 ⁄4" (13 ⁄2 picas)
Column depth: 10"
26
FOLLOW SWOP RECOMMENDED
STANDARD SPECIFICATIONS EXCEPT FOR
THE FOLLOWING
TRIM SIZE: 8”x 10 3/4”
BLEED: All bleed
measurements include a
standard 1/8” bleed on each of
the four sides.
SPREAD ADS: For all small
type, allow 1/4” on each side of
the grind (gutter) for safe visual
spacing. We will take 1/8”
gutter grind-off.
GENERAL CONDITIONS
GENERAL CONDITIONS
Advertiser and its agency agree not to make
any reference to Playboy, its trademarks
or its properties without the prior written
permission of the publisher.
The word “advertisement” will be placed
within any advertising that, in the publisher’s
opinion, so warrants.
Commissions
Agency: 15% to all recognized agencies.
Billing: Advertising bills rendered on the first
of the month preceding date of issue.
Cash Discount applies to print only
2% 10 days from invoice date; net 30 days.
Interest will be charged at the rate of 11⁄2%
per month on unpaid balances, or the
highest rate allowable by law.
OTHER CONDITIONS
(a) Advertisements are accepted upon the
representation that the advertiser and its
agency have the right to authorize
publication of the contents thereof.
In consideration of such publication,
advertiser and its agency agree to
indemnify, defend and hold publisher
harmless against any expense, claim or
loss arising out of publication.
(b) Rates are subject to change by publisher
without notice. Rate base guarantee is
based on ABC six-month averages, and
does not extend to regional, state, metro
and demographic buys.
31
(c) All advertisements are subject to
acceptance by the Copy Acceptance
Committee. Publisher reserves the right
not to accept any advertisement, insertion
order, space reservation or position
commitment at any time.
(d) Representatives have no authority to
approve or accept any advertisement
or commit publisher to position of
reservation space.
(e) Positioning of advertisements is at the
discretion of the publisher, except when a
request for a specific preferred position is
agreed to in writing by the publisher.
(f) Publisher shall have no liability for errors in
key numbers.
(g) Cancellations or changes in orders may
not be made by the advertiser or its
agency after the issue closing date as
determined by publisher on page one of
this rate card. Cancellation or changes
of advertising will be honored only if
received in writing by an authorized
representative of Playboy in New York or
Chicago and accepted prior to the space
closing date.
Cancellation or changes will be effective
for all issues following the closing date
immediately succeeding the date that
said written cancellation is received and
accepted.
(h) All insertion orders are accepted subject
to provisions of our current rate card.
(i) Publisher shall not be liable for any costs
or damages if for any reason it fails to
publish any advertisement. Publisher’s
liability for any error or omission in whole
or in part shall not exceed the cost of the
space of the advertisement in which the
error occurred.
(j) Orders from agencies or other third parties
are accepted on the condition that the
advertiser is jointly and severally liable
for payment of charges in the event the
agency or third party does not make
payment for whatever reason, including
insolvency, for advertising that advertiser
or its agency or third party ordered and
that was published.
(k) No conditions other than those set forth
in this rate card shall be binding on the
publisher unless specifically agreed to
in writing by the publisher. Publisher
will not be bound by conditions printed
or appearing on order blanks or copy
instructions that conflict with provisions of
this rate card, except as provided herein.
(l) Business publications contract and copy
regulations applicable to consumer
magazines and published by Standard
Rate and Data Service are binding upon
publisher and advertiser, unless the
contrary is provided herein.
(m) Any claims by advertisers, agencies or
other third parties arising out of or in
connection with advertisements must
be brought within 12 months of the
date such claims arise or such claims are
waived.
As used in this section entitled “General
Conditions,” the term publisher shall refer to
Playboy Enterprises International, Inc.
All prices herein are net of any sales and/or
use tax, which are the sole responsibility of
the advertiser.
ONLINE PRODUCTION SPECS
PLAYBOY.COM
PLAYBOY.COM ADVERTISING
REQUIREMENTS:*
Images displayed on Playboy.com must
be appropriate size, resolution, and aspect
ratio. Playboy.com may re-size images
to conform to design requirements.
All images should be supplied in the
appropriate size and aspect ratios as
specified below. Playboy.com cannot
guarantee the appearance of online images
provided in other sizes, resolutions, or
aspect ratios.
There are no looping restrictions. Animated
GIF and HTML banners are allowed.
Playboy.com is capable of most banner
formats (Java, daughter windows, etc.) and
supports rich media.
*SEE BANNER SPECS
GENERAL CONDITIONS:
Banners and insertion orders must be
received 3 business days
before they are to launch. Please send all
creative electronically
to AdBanners@playboy.com.
Rich media requires a test period of five
business days prior to
campaign launch date and subject to
approval by Playboy.com.
Rates are gross and subject to change by
Playboy without notice.
Advertisers in Playboy magazine will also
receive their earned
frequency discount. Non-magazine
advertisers’ rates are as listed.
Playboy has the right to modify or alter
banner colors and sizes/shapes to conform
to Playboy’s website design.
Advertiser and its agency agree not
to make any reference to Playboy, its
trademarks or its properties without the
prior written permission of Playboy.
Advertisements are accepted upon the
representation that the advertiser and
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its agency have the right to authorize
publication of the contents thereof.
In consideration of such publication,
advertiser and its agency agree to
indemnify, defend and hold publisher
harmless against any expense, claim or loss
arising out of publication.
All advertisements are subject to
acceptance by the Copy Acceptance
Committee in Chicago, Illinois. Publisher
reserves the right not to accept any
advertisement, insertion order, space
reservation or position commitment at any
time.
Advertising representatives have no
authority to approve or accept any
advertisement or commit Playboy to
position of reservation space.
Positioning of advertisements is at the
discretion of Playboy, except when a
request for a specific preferred position is
agreed to in writing by Playboy.
All insertion orders are accepted subject to
provisions of our current rate card.
Publisher shall have the right to hold
advertiser and/or its advertising agency
jointly and severally liable for such moneys
as are due and payable to publisher for
advertising that advertiser or its agency
ordered and that was published.
No conditions other than those set forth
in this rate card shall be binding on the
publisher unless specifically agreed to
in writing by the publisher. Publisher
will not be bound by conditions printed
or appearing on order blanks or copy
instructions that conflict with provisions of
this rate card, except as provided herein.
This document contains creative
requirements for advertising on the
Playboy.com website. In addition to the
specifications listed below, the creative may
not simulate Playboy.com editorial content
or in any other way be misleading to the
user. All creative is subject to approval by
Playboy.com editorial.
2015 DIGITAL SPECS
PLAYBOY.COM
Medium Rectangle:
Pushdown: 970 x 90
300 x 250
• Standard lead time: 7 days
Super Leaderboard:
• Video lead time: 30 days
970x90 or 970x66
• Max standard file size: 60K
Bottom Leaderboard:
• Max initial load: 60K
728 x 90
• Subsequent max user polite file load size:
110K
Half Page:
300 x 600
• Standard lead time: 1-3 days
• Rich media lead time: 3-5 days
• Max standard file size: 40K
• Max initial load: 40K
• Max File Size Flash/Rich Media: 100K
• Max animation time: 15 sec
• Max animation loops: 3
• Sound: user initiated only
• Third-party tags: Yes
• Third-party tracking: Yes
• Expandable: Down
• Expandable width: 728
• Subsequent max user initiated file load
size: 2.2MB
• Max File Size Flash/Rich Media: 100K
• Max animation time: 15 sec
• Max animation loops: 3
• Sound: user initiated only
• Third-party tags: Yes
• Third-party tracking: Yes
• Expandable: Down
• Expandable width: 970
• Expandable height: 250
• Close button required: Yes
• Max 24 FPS
• Expandable height: 90
• Close button required: Yes
• Max 24 FPS
• Approved rich media vendors: Eyeblaster,
Pointroll, Eyewonder, Dart Motif, ARM
• All ads subject to testing and approval
Billboard: 970 x 250
• Standard lead time: 7 days
• Video lead time: 30 days
• Max standard file size: 60K
Premium Skin: 1200x850
• Standard lead time: 7 days
• Video lead time: 30 days
• Max standard file size: 100K per slide
• Max animation loops: 0
• Sound: None allowed
• Third-party tags: No
• Third-party tracking: Yes
• Expandable: No
• Max initial load: 60K
• Subsequent max user polite file load size:
1.5MB
• Subsequent max user initiated file load
size: 2.2MB
• Max File Size Flash/Rich Media: 100K
• Max animation time: 15 sec
• Max animation loops: 3
• Sound: user initiated only
• Third-party tags: Yes
• Third-party tracking: Yes
• Expandable: Down
• Expandable width: 970
• Expandable height: 250
33
Pre-roll: 640x480v, 400x300v
• Standard lead time: 1-3 days
• Ad type: FLV, AVI, MOV
• Max standard file size: 5MB
• Max animation time: 15- 30 sec
• Max animation loops: 1
• Sound: Yes
• Third-party tags: Yes
• Third-party tracking: Yes
• Expandable: No
• Max 24 FPS
• Close button required: Yes
• Approved rich media vendors: DART,
MediaMind, Pointroll
• Max 24 FPS
• Note: all ads subject to testing/approval
2015 MOBILE SPECS
PLAYBOY.COM
Mobile Banner: 320x50
• Uses iFrame / Javascript: No
• Standard lead time: 1-3 days
• Uses iFrame / Javascript: No
• Max standard file size: 10K
• Max animation time: 0
• Max animation loops: 0
• Sound: No
• Third-party tags: Yes
• Third-party tracking: No
• Expandable: No
• All ads subject to testing and approval
Mobile Medium Rectangle: 300x250
• Standard lead time: 1-3 days
• Uses iFrame / Javascript: No
• Max standard file size: 20K
• Max animation time: 0
• Max animation loops: 0
• Sound: No
• Third-party tags: Yes
• Third-party tracking: No
Top Banner Adhesions with Pull Down:
320x50 (640x300 Retina Display)
• Standard lead time: 7 days
• Video lead time: 30 days
• Uses iFrame / Javascript: Yes
• Max standard file size: 20K
• Subsequent max polite file load size: 1.5MB
• Subsequent max user initiated file load side:
2.2 MB
• Max animation time: 15 sec
• Max animation loops: 3
• Sound: user initiated only
• Third-party tags: No
• Third-party tracking: Yes
• Expandable: Yes
• Expandable direction: Down
• Expandable width: 320 (640 for retina)
• Expandable height: 440 (880 got retina)
• Close button required: yes
• Approved rich media vendors: Jetpack
• All ads subject to testing and approval
• Expandable: No
Top Adhesion with Expandable: 320x150
(640x300 Retina Display)
• All ads subject to testing and approval
• Standard lead time: 7 days
• Video lead time: 30 days
Full-page Flex:1280x1280 Background,
768x768 Foreground
• Uses iFrame / Javascript: Yes
• Standard lead time: 7 days
• Subsequent max polite file load size: 1.5MB
• Video lead time: 30 days
• Uses iFrame / Javascript: Yes
• Subsequent max user initiated file load side:
2.2 MB
• Max standard file size: 60K
• Max animation time: 15 sec
• Subsequent max polite file load size: 1.5MB
• Max animation loops: 3
• Subsequent max user initiated file load side:
2.2 MB
• Sound: user initiated only
• Max animation time: 15 sec
• Third-party tracking: Yes
• Max animation loops: 3
• Sound: user initiated only
• Third-party tags: No
• Third-party tracking: No
• Expandable: No
• Approved rich media vendors: Jetpack
• All ads subject to testing and approval
34
• Max standard file size: 20K
• Third-party tags: No
• Expandable: Yes
• Expandable direction: Down
• Expandable width: 320 (640 for retina)
• Expandable height: 440 (880 got retina)
• Close button required: yes
• Approved rich media vendors: Jetpack
• All ads subject to testing and approval
THE LIFE GUYS
LOVE TO LIVE
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