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G.J.Cleverley & Co. Ltd.
Following this consultation a pair of bespoke beech wood lasts
will be carved especially for you encompassing every aspect of
meet with the clients expectations.
Once you approve the shoes, they will be replaced on the lasts
where an oak bark tanned sole is stitched on by hand. The heels
your foot, its movement and your chosen style.
MAKING THE SHOE
are then built up and the edges of these are stained, finished
and sealed for waterproofing. Finally, the lasts are removed, the
remaining heel-building nails are clipped and socks (lining in the
heels) are added.
WELCOME
Once the shoe has reached this point, a professional polisher will
add the final touches. The polisher will pay particular attention
For over 50 years G.J.Cleverley & Co is where you will find the
to the hides and apply the correct type of polish which will
best of bespoke English shoemaking and craftsmanship. Situated
protect and bring the colour out of your new George Cleverley
in the beautiful 19th century Royal Arcade just off Old Bond
shoes.
Street, Cleverley is at the heart of London’s West End.
THE LAST ROOM
WHO WE AER
The individual last is used to construct the first pair of shoes
HISTORY
which will then be stored in Cleverley's last room to ensure that
sub-sequent pairs can be made to the same high standards of
All the Cleverley staff of shoe makers go through a 3 to 5 year
closeness, style and comfort for future orders.
apprenticeship to ensure the style and quality is consistently
Using these lasts a paper pattern is developed in the style of the
maintained.
specific shoe required: Derby, Oxford, Casual etc and laid on the
the style and quality is consistently maintained.
last to check the styling against your foot shape.
Once the design is ready the chosen hide is prepared and the
pieces are cut making sure the direction of the foot's movement
BISPOKE EXPERIENCE
matches the original movement of the animal, this ensures a
FIRST VISIT
harmonious relationship between the foot and shoe.
After your first pair of shoes have been made and the correct fit
The clicker takes on the task of choosing the perfect hide to cut,
and look of shoes is achieved, the pair of lasts will remain in the
which is used in the upper part of the shoe. Each clicker has a
store. By keeping the lasts at Cleverley's you can request your
George Cleverley was born on the 10th of August 1898 into
vast experience with this part of the shoemaking process and
next pair of shoes at any time, from anywhere in the world and
a shoemaking family in London. George moved to Colchester
can ensure the style/durability of the shoe.
be confident that in three months a new pair will be sent which
A
in Essex with his parents when he was aged two and spent
The closer takes on the task of sewing, lining and shaping the
his childhood selling bootlaces & polish. After finishing his
hides around the last to ensure the Cleverley style is maintained.
apprenticeship at 15, he was called up to the Army for World
The closer will focus on the upper part of the shoe to guarantee
War I and stationed in London before joining an army boot
that the strength and durability of the shoe is maintained to last
factory in Calais, France.
many years.
After the war he joined Tuczec, a high society London
shoemaker on Clifford Street, Mayfair. He remained there for 38
years. George left Tuczec in 1958 to start up his own business.
G.J.Cleverley of Cork Street, Mayfair, London.
On Cork Street he furthered his reputation to include some of
the most illustrious names in society and became known for
making the Cleverley shape - a graceful, chisel-toed shoe which
became signature to his extraordinary craft.
George died in 1991 at nearly 93 years of age and was still
working, virtually, until he died.
Glasgow seemed to share his same high principles of shoemaking
as he understood, and they became in essence his pupils and
eventually his successors. Between them, George and John have
a shared experience of 90 years in the Bespoke world.
pair of George Cleverley's bespoke shoes are a work of art,
individual to their owner. They are created by the close
teamwork of specialized craftsmen, all of whom have served long
apprenticeships to acquire their particular skills.
From the moment you enter Cleverleys wood panelled
showroom you will be looked after by a highly skilled member
of staff who will discuss every aspect of your requirements and
involves any repair work that the shoe requires during it's life
time. These repairs will be carried out by the same master
account any other specific needs you may have.
craftsman who made your shoes.
Then while bearing this in mind your feet will be measured with
To resole the shoes the original sole is stripped off before a
an outline and various girth measurements. These are used to
At this stage we will ask to see you for a fitting and you will see
create a three dimensional map used to explore the best balance
the shoe for the first time at its mid-way point. While fitting the
is replaced, in all cases the shoes are polished before being
shoe at this time, our craftsman will check the fit and style to
returned to your care.
and lines for your feet.
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G.J.Cleverley prides itself on a full aftercare service, which
in terms of look, shape, material and style whilst taking into
In 1978 George Cleverley decided that John Carnera and George
AFTERCARE
FINISHING THE SHOE
desires with you - ensuring you get the exact shoe you want
OUR PEOPLE
will again be perfect for you.
new one is sewn on, in re-heeling only the top piece of heel
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OUR SHOES
LETHER GOODS
BELTS
BESPOKE
We offer a range of belts using the finest materials available.
Bespoke is the ultimate luxury combining the three
Over the years, we have crafted belts in Italian Calf leather,
alligator, lizard, shark and many more. All of our belts are
elements that make Bespoke what it is. The perfect
made to measure by hand. The customer's measurements are
fit, total control over design, and a completely
taken and given a selection of materials and belt buckles to
handmade product.
choose from.
ANTHONY CLEVERLEY
ATTACHÉ CASES
The Anthony Cleverley range is our finest Semi-Bespoke line
As leather workers we appreciate the fine art of luggage making.
available. This unique collection is available as ready to wear shoes
The craftspeople we employ to make our attaché’ and brief cases
in half size increments from a UK 6 to a UK 12. We chose several of
use the finest quality bridal hides and strive for the same level
the most popular styles Anthony made for his clients which included:
of perfection as we achieve with our shoes. Samples of these
Baron de Rede, Count Visconti, Monsieur de Givenchy and the
handmade luxury pieces can be seen at the shop, however, if you
Rothschild Family.
have specific requirements we can make to order.
In addition, Made-to-Order Anthony Cleverley shoes are available for
customers who wish to make slight modifications. Our MTO Anthony
Cleverley shoes take approximately 5-6 months. Only the finest
1786 RUSSIAN LEATHER
materials are used. All shoes come complete with lasted beechwood
On December 10th 1786 a storm forced the Metta Catharina to seek
shoe trees.
shelter in Plymouth Sound. She had been bound for the Mediterranean
BENCH MADE
with a cargo of hemp and leather from the Russian Port of St. Petersburg.
Cleverley's collection of bench made ready-to-wear shoes utilise,
The Catherina broke free and was blown towards Mount Edgecumbe
Freudenberg leather and oak bark tanned soles. The shoes are all
before sinking. The crew were able to get ashore but the ship and its
hand lasted with Goodyear welted soles sewn on. Each pair is then
cargo were lost - until almost 200 years later divers found a ship’s bell
polished to a display shine and comes with matching shoe trees.
The styles and patterns within this collection are all derived from
on the sea floor. Further investigation revealed bundles of hides littering
Cleverley’s bespoke work, replicating both proportion and design
the sea bed. They were remarkably well preserved after two centuries of
throughout this high quality range. The ready made shoes are
available in half size increments from a 6 to a 12 and can be repaired
and resoled as required just like every other shoe we make.
immersion in black mud.
Since those hides were retrieved, many hundreds have been brought to the surface. They have been tanned the
traditional Russian way, which involves soaking in pits of willow bark and currying with birch oil. The process gives
them a very distinct aroma. Most of the hides have been cross hatched in the grain embossed by hand. The famous
SLIPPERS
Cleverley's also offer a range of handmade slippers
available in store. However, if you are looking for a unique
design you can order a monogram, family crest, initials
or any-thing else you would like to be embroidered on to
this. (Fitting required in store to ascertain your size).
Personalized Monogramming is available in a variety of
gold and silver wire, along with different coloured silks.
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‘Russia’ leather is renowned for it’s ability to resist water and repel insects.
BAGS & WALLETS
In store we hold a selection of small leather goods. These include
document bags, breast wallets, back pocket wallets and credit card
holders, each of which is available in various hides and colours. We
can make pieces to order should there be something specific you
would like.
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LONDON STORE
G.J.Cleverley & Co. Ltd
13 The Royal Arcade, 28 Old Bond Street,
London, W1S 4SL
Tel: +44 (0)20 7493 0443/1058
USA REPRESENTATIVE & BESPOKE GALLERY
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GEORGE GLASGOW JR., DIRECTOR
GEORGE CLEVERLEY BESPOKE GALLERY
G.J. Cleverley & Co. Ltd.
Leather Soul
Beverly Hills
479 Rodeo Drive, #103
California
Beverly Hills, CA 90210
Tel: +1 (310) 289-0008
Tel: +1 (310) 248 2399
Email: george@gjcleverley.co.uk
Email: george@gjcleverley.co.uk
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