Alumni Celebrity All STARS

All STARS Management Group Inc.
Representing the
Alumni Celebrity All STARS
2006
Contents
Executive Summary
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Services
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Strategy & Implementation
4
Management Summary
5
Standard Event Model
6
Host Team Responsibilities
7
Marketing/Design Support
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All STARS (l.-r.): B.J. MacDonald, Mick Vukota, Gary Howatt,
Gord Dineen, Gerry Hart – “Hockey for Heroes” – New York, NY, 2003
The All STARS Management Group
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Executive Summary
OVERVIEW
Over the past few years The All STARS Group hockey team has
developed key relationships with former NHL players (and celebrities)
and non-profit organizations. Today, with generous sponsor support
(i.e., The Darby Group), The All STARS have nurtured some excellent
community relationships/partnerships.
The Group was developed in 1995 under the name of Score for Charity
by several former NHL players, most notably Ron Duguay and Pat Hickey.
Score's vision was to promote hockey, foster excitement /goodwill and
encourage community support while offering fun-filled activities for people
of all ages with a charitable focus. Today, that vision remains the same.
The All STARS Group is about hockey . . . with charity, camaraderie,
hospitality and partnership at the top of the list.
MISSION
Our (and the team's) mission is to:
Favorably promote the game and goodwill of hockey, focus
on raising money for worthwhile charities - touching people's
lives in a highly memorable and meaningful manner.
KEYS TO SUCCESS
The successful production of an event requires specialized skills involving
creativity, technical knowledge, and logistical planning. Our team provides
clients with extensive experience producing events that require expertise.
OWNERSHIP
The All Stars Management Group Inc. is a company founded in Canada
with a wholly owned subsidiary in operating in Washington State
(All Stars Management Group Inc. USA)
The All STARS Management Group
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Services
PLAYER
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Player Recruitment
Player Logistics
Travel
Lodging
EVENT MANAGEMENT
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Analyses of Event Goals and Objectives
Development of Budget
Development of Volunteers, Committees, and Support Staff
Timeline Management
Recommendation of Options consistent with Budget
Post Mortem
Final Billings
PRODUCTION MANAGEMENT
Pre-Production Period
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Hockey for Heroes – Islanders’ Edition
Branding Collateral (Poster) 2005
Design & Planning of Production Elements and Requirements
Development of Site Plan
Provide Event Follow-up Analysis and Recommendations
Administration of follow-up Accounting & Analyses
Production Period
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Game Day Producer
Welcome Reception/Gala Producer
Analyses & Design of Production Requirements
Review Supplier/Fabricator Competitive Bids
Contract with Suppliers & Fabricators
Design & Planning of Staffing and Scheduling
Administration of Purchase & Rental of Equipment and Materials
Supervision of Event Set-up Period
Supervision of Event Production Period
Supervision of Operations Staff, Support Staff, and Volunteers
Procurement of Entertainment
On Site Activities
Photography & Video Services
Audio Visual Services
Manage Signage Requirements
Off Site Activities
OTHER
The All STARS Management Group
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Sponsorship Plan
Development of Advertising and Publicity Plan
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Strategy &Implementation
COMPETITIVE EDGE
Because of the Group's (and team's) growth over the
last few years, the timing is ideal for building existing
(or creating new) properties, accomplishing the following:
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Establish a group that supports NHL Alumni
charitable initiatives
Enhance charitable initiatives
Sponsorship opportunities (e.g., corporate hospitality)
Build on the NHL alumni/celebrity hockey team
mission organized specifically for charity events
and/or as value-added to existing NHL events
Establish a centralized/reputable NHL alumni/celebrity
hockey team.
ALLIANCES
Over the years of operation, the All Stars Management Group
Inc. has formed numerous alliances (and partnerships) with
international companies such as Darby Group Companies,
American Airlines, MasterCard International, Nextel
Communications, CitiCorp, FDNY, players from the 1980 USA
Men's Gold medal Olympic hockey team, Vancouver Canucks,
Los Angeles Kings Alumni, New Jersey Devils Alumni and most importantly, the NHL Alumni.
Jackson Hole On-Ice Weekend Branding Collateral
(Poster) 2006
The All STARS Management Group
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Management Summary
Over 25 years of marketing,
event management/production
and fundraising experience
The All STARS hockey team offers an impressive roster of former NHL players
(and Hall of Famers), plus former athletes and celebrities. This diversified
list of players is the focal point of all our initiatives – and can measurably
enhance your sales and marketing objectives.
Our participation is truly unique, memorable and most of all successful.
MILESTONES
Jarri Kurri with honorary ’80 Gold Medal US Olympic
Team Captain Martina Navratilova – Aspen CO, 2002
The All Stars Management Group Inc. is proud to have been involved with
many charity organizations such as, Cystic Fibrosis, MADD (Mothers against
drunk driving), Christopher Reeves Foundation, CES Foundation (Jackson
Hole, WY), New York Islanders Children's Foundation, Aspen Hospital and
FDNY/NYPD charitable societies.
FEES
Fees vary based on the scope of each event and are estimated after the
initial briefing meeting.
The All STARS Management Group
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Standard Event Model
THE ALL STARS TEAM
Our team, co-captained by Bill Ranford, Reed Larson and Alan Thicke is
a combination of well known NHL Alumni plus an array of celebrities from
television, motion pictures, the music industry and other sports. The team
always consists of 13 skaters and one goalie.
ALL STARS GAME FORMAT
Suggested playing time is approximately two hours. Games usually consist
of two 25 minute periods, each played stop time - plus player introductions
and opening ceremonies.
TEAM ARRIVAL
Due to the working hours of some players, and varying points of origin,
it's very likely that the team will arrive at different times (& day).
Hockey for Heroes – Rangers’ Edition
Chelsea Piers 2003
The All STARS Management Group
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Host Team
Responsibilities
DRESSING ROOMS
• Towels, soap, razor blades/shaving cream and shower shampoo
• 1 locker room attendant and 1 security personnel to secure the
room during warm-up and game.
• Fruit and gum
• Beverages (water, juice, beer)
• Doctor and trainer
TEAM MEALS
The All STARS Group (playing with Rangers Alumni) NFL
quarterback legend Boomer Esaison and U.S. Women’s
Olympic Team member Abby Fox – New York, NY, 2003
• Pre-game and post-game
AIRFARE
• Provide round trip direct airfare for 16 team members from home
to airport. Tickets are either FIRST CLASS or 2 ECONOMY tickets.
• Team to supply host with point of arrival and departure
• Team to work with host travel agent or designated airline for
bookings and scheduling of flights
• Provide 1 to 2 tickets round trip for pre-event meetings and
site inspection.
HOTEL
• Provide hotel rooms for 14 team members, plus 1 room
for team manager
• If travel required for pre-event meeting/site inspection,
provide 1 room for duration of trip
The All STARS Management Group
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Host Team
Responsibilities
GROUND TRANSPORTATION
• Player to be met by and transported from/to airport by
Event personnel
• Provide full size vehicle for Team organizer
• Team bus to be available to transport players to and from hotel,
arena, etc.
ALL STARS PLAYERS
All STAR’s Alan Thicke – New York NY, 2003
• Team will supply the host with players bios for introductions, etc.
– and in order to which they will be announced
SECURITY
• Host will provide security to the team at all public functions
ARENA COST
• Host to underwrite all cost associated with the use of the arena
for the game – insurance, etc.
The All STARS Management Group
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Marketing/Design Support
ADDED VALUE
The offerings of the All STARS Management group are complimented by
providing Marketing, Graphic Design and Advertising Support for all events.
The level of involvement is based on exisiting host group capabilities.
EXPERIENCE
In addition to all of the graphics provided in this document (posters,
identities etc.) the graphic design arm of the All STARS Management
Group comes with over 15 years of experience. Garnering international and
national awards for corporate branding, design and advertising clients.
Jacksonville Florida
Barracudas Hockey Club
Pantone 654
Pantone 186
Pantone 429
Other sports related experience include identity design for semi-pro and
junior level sport identities, as well as large scale branding campaigns
for the following events:
• 2006 Grand Prix of Edmonton – Champ Car Series race
• 2005 Edmonton Oilers Community Foundation – Annual Report
and support advertising
• 2003– Today. Activedmonton – city-wide fitness initiative
(award winning 5 year marketing program)
• 2002 FIFA U-19 World Soccer Championships
• 2001 IAAF World Track and Field Championships
• 1999 Canadian Grey Cup identity and collateral support
Pantone 306
The All STARS Management Group
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