KIRSTIE ALLSOPP`S ON A ROLL

14th July 2011
KIRSTIE ALLSOPP’S ON A ROLL
- Kirstie Allsopp to launch range of wallpaper exclusive to B&Q “Given half a chance I would wallpaper every wall of every room in every house I see. I have
a genuine love for wallpaper. So imagine how thrilled I was to be given the chance to design
my own wallpaper.” Kirstie Allsopp
Today, 14 July 2011, B&Q announces that TV presenter and home guru Kirstie
Allsopp has designed a collection of wallpapers, available exclusively at the retailer
as part of its new autumn winter décor ranges.
Kirstie Allsopp has long been a enthusiastic supporter of wallpaper usage in her
books and TV programmes, and her range of floral wallpapers, available in six
designs, will go on sale in October in B&Q’s largest stores at just £19.98 a roll, a
price that makes it accessible to most decorating budgets.
This season customers will see a real change in the design led textiles and home
accessories at B&Q. The retailer’s buying team has taken a democratic approach
when creating the new collection believing that good design should be available to all
regardless of budget, designing the ranges with one eye on design and the other on
price.
There are six designs in Kirstie’s range, exclusively available at B&Q:
Edith
Elspeth
Miranda
Kirstie goes on to say; “It pays to be bold these days – it’s all about statements and
being brave enough to do something you love.”
B&Q offers wallpapering classes in its 15 You Can Do It Centres across the UK and
will be rolling these out to 35 stores by the end of the year for those who feel brave
enough to have a go themselves.
The idea of wallpaper, first came about over 500 years ago, with original designs
being hand-painted or stencilled to imitate the styles, patterns and textures of fabrics
or wall coverings that would have been fashionable at the time. It wasn’t until the
1800’s when a Lancashire firm developed a machine to make the first manufactured
wallpaper, that the product became affordable for everyone.
The popularity of wallpaper has been steadily growing after and today B&Q sells over
nine million rolls of wallpaper a year making it the largest retailer of wallpaper in the
UK.
For more information contact Zaria Pinchbeck at ZPR on Tel 0207 896 3404 or
email bandq@z-pr.com
- ends Notes to editors:
• B&Q is the largest home improvement and garden centre retailer in the UK
and Ireland with 330 stores, employing more than 30,000 people nationwide,
more than a quarter of whom are over 50 years of age, with a similar number
under the age of 25. For more information about B&Q please go
to www.diy.com/aboutus
• B&Q is part of Kingfisher plc, Europe's leading home improvement retail
group and the third largest in the world. For more information about B&Q's
parent company visit www.kingfisher.com