trusted partner for complete auto solutions

TRUSTED PARTNER FOR COMPLETE AUTO SOLUTIONS
Vision
• To establish global leadership in providing Quality Transport Solutions.
Mission
• To continuously develop comprehensive transport solutions.
• To expand our local and international dealership network.
• To build and develop support infrastructure across Western Group network.
• To implement state-of-the-art IT support across all divisions.
MANAGEMENT TEAM
Mr. Syed M. Salahuddin, Managing Director.
Mr. Arif B. Rahman, Group Director.
Mr. A.J. Kamal, Executive Director.
Mr. Mohamed Fairoz, General Manager.
Western Auto is one of the key companies in the renowned ETA Star Group of
Companies. Established in the year 2000, Western Auto has the expertise and
quality, which makes it amongst the leading automobile companies in the United
Arab Emirates.
The Company is well entrenched in trading of automobiles and in handling a
diverse portfolio of car marques. Over the years, it has developed into a force to
reckon with, in trading, retail operations, dealership development and spare parts.
Western Auto operates through a fully functional network of offices in Qatar,
Kuwait, Saudi Arabia, Jordan, Thailand, India, Malaysia and Tanzania; linked to
the head office in Dubai.
Our comprehensive range includes passenger cars in the economy, mid-range
and luxury segments, four wheel drive, SUV, light commercial vehicles etc. We
specialise in the trading of vehicles in all categories.
When it comes to auto dealerships, we are the sole distributors for the Foton
commercial vehicles and King Long buses in UAE. With aggressive promotional
activities and an efficient after-sales service, the vehicles have successfully
penetrated the market in a short time. Western Auto holds the sole distribution
rights for Ashok Leyland, Foton and CMC vehicles for the Kingdom of Saudi Arabia.
Backed by professional management and recognising our strengths in
automobiles, Western Auto has been selected as one of the accredited suppliers
to the United Nations.
A SUCCESS STORY
Standing from left to right:
Mr. Padmanaban, Mr. S.M. Buhari and Mr. P.M.A. Mohamed.
Sitting from left to right:
Mr. George Mathew and Mr. Jisthi.
Our core team of trained multinational professionals drawn from varied disciplines ensures
the highest levels of project execution. With an extensive e-commerce infrastructure and
strong links to a global network of dealers, Western Auto delivers on time, every time.
OUR SERVICES
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Import and export of all leading automotive brands - Mercedes Benz, Toyota, BMW, Porsche, Jaguar, Range Rover, Kia, Hyundai, Mitsubishi, Nissan, etc.
Stock of luxury models includes Ferrari, Bentley, Maybach, Rolls Royce, etc.
Retail services include purchase and sale of new and used cars, finance, warranty, after sales service and registration.
Standing from left to right:
Mr. Krishna Sarathy, Mr. Ravi, Mr. Sudhakar, Mr. Ashraf
and Mr. Tomu Thomas.
Sitting from left to right:
Mr. Abdul Rahman, Mr. Mukhtar and Mr. Mohsin.
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Suppliers to United Nations and Non-Governmental Organisations.
Hardening vehicular security to B3/B4/B6 and B7 levels for selected customers.
The choice of over 1500 units from our stock.
Supply of spare parts.
OUR FOCUS: CUSTOMER SATISFACTION
Our constant endeavour is to deliver complete customer satisfaction. And we believe,
service is not a matter of chance, but of choice. It does not happen by itself, but has to
be achieved.
A fully computerised inventory and our team of qualified, experienced professionals are
all committed to deliver world-class tailor made solutions, on time, within budget to our
customers.
Express Deliveries Worldwide
The key factor that drives our express deliveries even in the export markets is our Logistics
department. Extensive network, fast track channels, an extensive inventory and special
arrangements like airfreight, organisation of proper documentation, insurance coverage, bills of
landing, customs clearance etc., enable smooth logistics and result in prompt deliveries.
Service Backed By Extensive Infrastructure
Our extensive market research, well-built infrastructure, storage, servicing and maintenance
facilities help us to maintain a high level of customer satisfaction. We stock a wide range of
popular models for export which are parked in our expansive storage facilities. We boast of
state-of-the-art computerised automotive workshops which ensure quality after sales services
to our local customers.
BOND WITH
OUR CUSTOMERS
At Western Auto, a wide range of vehicles and reliable professional services couple with an
assurance of getting the best prices, be it import, export or retail. We aim to make the whole
process of owning, buying and selling a car much more transparent, this in turn channels more
value to the customer through our trade-in packages for used cars.
A battery of rigorous tests is conducted before the vehicles are bought or sold, thus
maintaining high quality stock. Our qualified personnel guarantee smooth transfer of
vehicles with all the attendant formalities taken care of.
We, at Western Auto realise the importance of delivering quality services all the time. Our vast
experience and technical expertise reflects our competency and makes us a leading automobile
trading company in the United Arab Emirates.
Our reputation always precedes our name.
TR A D I N G
Import / Export
Western Auto provides customers with a wide choice of automotives
as well as a focused delivery of specific requirements. We assure our
customers the best possible prices through a strategic export and import
policy and cross-market procurements. We can also secure production
orders on request.
With a significant presence in the markets of Europe, America, UAE,
Middle East and Far East, Western Auto aims at providing customised
response to unique needs. We serve automobile trading houses as well
as end users - both corporate customers and individual buyers.
Our well-equipped storage bases enable us to procure stock in bulk.
This allows us to maintain not only a definite price advantage but also
an extensive inventory, which in turn allows quick response to orders,
even in bulk deliveries.
Japanese Vehicles
To cater to the large customer base of Japanese vehicles, this
division procures vehicles from all over the globe and sells cars,
commercial vehicles, SUVs, pick-ups and buses mainly to Far East
and Africa. To give our customers added benefits, our procurements
are timely and cost effective.
Our world-wide network has helped us in delivering commercial as
well as private vehicles according to the customer specifications.
We specialise in adding customised features to the vehicles; which
give customers better value for money.
We provide very detailed and sophisticated logistics and our
extensive infrastructure helps us in prompt delivery at very
competitive prices.
American Vehicles
Western Auto has years of expertise in trading of brand new US-specification and
US-manufactured vehicles like GM, Ford, Toyota and Lexus. They are regularly exported
from USA and Canada through reliable sources in order to cater the demands in the Middle
East, the Far East, Africa, etc. Western Auto has excellent sources in the US market,
which is generally the launch pad for major auto manufacturers and delivers to the clients’
destinations prior to their arrival in other global markets.Services offered by Western Auto
are Import & Export handling, US Customs export, Inland transportation clearance and fully
insured shipping to any major part of the world.
Korean Vehicles
The Korean vehicle division was conceptualised to tap the ever growing demand for
Korean vehicles. The division focuses mainly on Hyundai, Kia and Ssangyong. The division
capitalises on its strong vendor network to provide faster, cost-effective delivery compared
to other market players.
Luxury Vehicles
The division was started in 2000 and outsources mainly from Germany for traders
worldwide. This division concentrates mainly on brands like BMW, Mercedes, Porsche,
Range Rover, Jaguar, Volvo and exotic cars like Ferrari, Aston Martin and Lamborghini.
We offer clients the advantage of getting the latest models available in the market due
to our extensive market presence and better prices arising from well negotiated bulk
purchases.
With a worldwide network of authentic sources, Western Auto can offer the best possible
deal for expensive tastes as well. Our advanced Internet tracking facility and a vast pool
of high-end cars to choose from reduces response time of even the most demanding
customer needs.
European Vehicles
Western auto handles the import and export of European marques like BMW, Audi,
Volkswagen, Skoda, Peugeot, etc. These cars are imported from USA, Europe and Middle
East and exported to Far East, Middle East, Russia and African countries. Western Auto
also caters to customers who require customised features.
Projects & Supplies
Our growing gamut of roles transcends automobile
related supplies to include products related to Armed
Forces, United Nations, Missions, Relief Agencies, Oil
Companies, Government Organisations, Non-Governmental
Organisations, USAID Contractors, Aid Missions and related
service companies. Western Auto is registered with UNGM
(United Nations Global Marketing).
The Company Serves The World Through Its
Association With:
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United Nations Agencies and Organisations
(UNDP, UNFPA, WFP, FAO, UNESCO, UNICEF, etc.)
Development Agencies of Donor Countries (DANIDA, SIDA, CARE, etc.)
Inter-Governmental Organisations (EEC)
International Non-Governmental Organisations (NGOs)
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The Red Cross and the Red Crescent
Supply of all the requirements to Armed Forces, Relief Agencies, Oil Companies, USAID Contractors etc.
The Items Generally Supplied To UN
Agencies Are:
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Motor Vehicles / Armoured, Motorcycles and Spares, Heavy Equipment & Machinery
Electrical generation and distribution equipment
Information Technology equipment
Office equipment and supplies
Audio visual and communications equipment
Procurement for development projects call for meticulous
adherence to quality and fitness specifications.
Competitive bidding and supplier neutrality ensures a fair
deal and maximum value for money.
Security Vehicles
Security is an overriding concern in today’s world. Automobiles require protection too. Parked and moving vehicles are both easy targets for attack.
Hence, drawing on the expertise of partners, we armour automobiles against attacks of all kinds - bullets and bombs.
The Armouring System Features Include:
• Hermetically sealed passenger compartment • All-round ballistic reinforcement • Elimination of risk areas caused by offset windows • Higher
resistance to explosive and ballistic attacks • Noise reduction due to ballistic overlapping technology • Unobstructed entry and exit • Practically
undetectable armouring allows discreet presence • Endorsed by governments, armies, diplomats and multinational corporations • Radiator protection
• Protected Engine Management System • Mine blanket • Underside flooring protection • Self-sealing & Non-Exploding fuel tanks • Optima battery
• Additional optima backup battery • Run flat system • Reinforced RAM bumper • Tail pipe protection • Engine fire suppression system • Brake
upgrades • Intercom Two-way Communication System • Car alarm system • Siren system • Vehicle tracking system • Strobe light system • Remote
controlled engine starter • Ventilation filter system • Gas masks • Bomb detectors • Under the vehicle scanning system • Platform centralised door
locks • Professional emergency kit • Driver’s window hoist • Glass heating system • Turbo charger system • Gun port on doors • Rear door curtains
• Flag poles • Bulletproof vests • Cable winch • GPS navigator • VHF radio • Car phone / GSM communication • DVD player • LCD monitors on the
front seat headrests • Bullbars, leather & real wood Laminated interiors.
We offer the industry’s widest selection of protected vehicles (Sedans, SUVs and CITs). The features range from handgun protection against random
street violence to protection against rifle ammunitions and even blast and improvised explosive device (IED) protection. Our sales representatives
work with you to help you determine the level of protection you will need.
Pre-Owned Vehicles
To meet the growing demand of the UAE market, Western Auto set up its retail operations
in 2001. The company is experienced in responding proactively to customer expectations
and has the flagship showroom at Aweer Auto Market.
With a careful blend of professional experience and market knowledge, we strive to meet
our customers’ expectations.
As sales of pre-owned vehicles demand a lot of credibility; quality assurance is given
priority. Every car, bought or sold, is checked against predefined quality standards. Help
is given in arranging finance packages through major banks. We provide warranty, vehicle
insurance, registration, comprehensive after sales support and maintenance through our
workshops and this adds value to our special trade-in packages for pre-owned vehicles.
Right Hand Drive
(RHD) Vehicles
Almost one-third of the world rides on right hand drive. There is a huge demand for
RHD vehicles, mainly Africa and our RHD division started 8 years ago, aims to satisfy
these demands. We also cater to Asia, East and Southern Africa, Japan, Thailand, India,
Pakistan, Australia, New Zealand & UK.
A wide network and a strong sales team of qualified professionals ensure fast
procurement and timely delivery. With enormous storage facilities we can deliver ready
stocks anytime.
D E A L E R SHI P S
FOTON
FOTON DEALERSHIP
Western Auto was appointed as the sole distributor for Foton brand of commercial
vehicles in 2006 in the UAE. The parent company, Beiqi Foton Motor Co., Ltd.,
established in 1996 sold more than 750,000 units in 2012, maintaining the lead among
global commercial vehicle manufacturers.
Western Auto caters to UAE and Saudi Arabia through its showrooms located in Dubai,
Abu Dhabi, Dammam, Jeddah and Riyadh. The product range includes SUP – single
and double cabin pick-up, VIEW - Minibus 12 seater and 15 seater, Panel van with cargo
body, TUNLAND – L, single and dual cab pick-up, with a choice of 4 x 4 or 4 x 2 drive
trains and diesel or petrol engines. These value-for-money vehicles help a business in
reducing operating costs as well as downtime. Foton has established itself as a leading
player in the commercial vehicles segment, backed by excellent after-sales service and
workshops.
In its 2020 strategy, over the next 10 years, the goal of Foton is to continue to build
the business in meaningful ways while allowing it to grow and to become a world-class
automobile corporation.
Showrooms: Dubai • Abu Dhabi • Dammam • Jeddah • Riyadh
KING LONG
Showrooms: • Dubai • Abu Dhabi • Doha
KING LONG DEALERSHIP
Xiamen Auto Co., Ltd is a listed company, undertaking the manufacture and sales of
coach, medium and light buses as its core industry. The company was established
in 1988.
Since the year 2000, the production of the company’s big and medium size buses
have shown an obvious increase. The sales volume of big buses have ranked
the first place in the Chinese national bus industry for three years with the market
occupation rate of 30%.
The company is devoted to research and development of products in line with
market requirements, bringing in advanced technologies of Toyota, Nissan,
Hino, Mercedes Benz and MAN bus, thereby providing the latest technology
to the satisfaction of customers worldwide. In the UAE, they have appointed
Western Auto as their exclusive distributor for their full range of luxury coaches.
Given the boom in the tourism industry in the UAE, the ‘value for money’ buses
from King Long have made a mark as a leading player in this industry.
Western Auto has also been appointed as the sole distributor for King Long
range of products in Qatar.
ASHOK LEYLAND
ASHOK LEYLAND DEALERSHIP
Ashok Leyland, founded in 1914 has diversified operations in 20 countries. It is
known for technological leadership and has a strong reputation for product reliability.
R&D collaborations with Hino Motors, AVL, ZF and Irizar have enabled Ashok
Leyland vehicles to maintain technological superiority. For over six decades, Ashok
Leyland has been introducing technologies and product ideas that have gone on to
become industry norms.
In 2007, Western Auto was appointed as the authorised importer and dealer of
the Ashok Leyland buses and trucks in Saudi Arabia. The product range includes
FALCON A/C and Non A/C bus – 56, 66 & 83 seater, EAGLE Mini-bus – 28, 32 & 36
seater, Cargo Trucks and Commercial application Trucks – Crane Mounted, Long
Haulage, Goods Carrier, Water Tanker, etc.
Western Auto showrooms in Dammam, Jeddah and Riyadh are supported by a
strong team of professionals in workshops, Mobile Service Units, extensive service
and spare parts facilities. Since 2007, it has been successful in meeting the growing
demand for industrial transport solutions in cities like Jubail, Dammam, Khobar,
Jeddah, Riyadh, Yanbu, Rabig and Ras Tanura.
Showrooms: • Dammam • Jeddah • Riyadh
CMC
CMC DEALERSHIP
Established in the year 1969, CMC (China Motor Corporation) signed a technical
collaboration with Mitsubishi Motors Corporation and is now a leader among
Taiwan’s commercial vehicles manufacturers. In 1993, the company garnered
both ISO 9002 certification and the National Quality Award of Taiwan. In 1997, the
company obtained ISO 14001 Environmental Management certification.
Western Auto was appointed as the authorised dealer for CMC commercial vehicles;
VERYCA brand of Pick-up, Freezer Van, Panel Van in Saudi Arabia. Western Auto
caters to the Saudi market through its 4s facilities in Dammam, Jeddah and Riyadh.
Showrooms: • Dammam • Jeddah • Riyadh
PA RTS
PARTS
Western Auto set up the Parts Division as a natural extension to its strong vehicle-trading business. The division focuses on project-related
and re-exports business.
Export / Import
Western Auto is reputed in UAE as a leading wholesaler and re-exporter of spare parts. As a passenger and commercial vehicle spare
parts trading and re-exporting company, Western Auto caters to the customers in many countries around the globe with genuine spare
parts of brands like Toyota, Lexus, Nissan, Mitsubishi, Isuzu and Honda. These brands are synonymous with safety and quality, thus
increasing overall vehicle lifespan and safety.
The operations have been extended to Saudi Arabia to cater to the rapidly growing auto market. The company maintains close ties with
the suppliers and the manufacturers; resulting in prompt availability of parts as well as the best price advantage.
Warehouse & Logistics
Western Auto has set up warehouses in Dubai and Saudi Arabia, where genuine and quality parts are stocked. A large inventory of high
quality spare parts is available to the customer at competitive prices.
The sales team is backed by a highly efficient Logistics team. The division has established a state-of-the-art-infrastructure, enabling it
to reach customers at any corner of the world, at all times.
P1-6, Aweer Showroom - Dubai
Foton Workshop - Dubai
Warehouse - Dubai
Over a decade of
trust
GLOBAL PRESENCE
Jordan
Kuwait
Qatar
Saudi Arabia
Hong Kong
UAE
India
Thailand
Corporate Office
OFFICE ADDRESSES
P.O. Box 5239, Al Khabaisi, Deira, Dubai,
United Arab Emirates.
Tel: +971 4 2977788, Fax: +971 4 2977799
westernauto@etawestern.com, www.etawestern.com
UAE
TRADING
DEALERSHIPS
Import / Export
Foton Al Khabaisi, Deira, Dubai. Tel: +971 4 2973737
Showroom no.6, P1, Al Aweer New Auto Market, Dubai. Tel: +971 4 3209400
Showroom no.15, P2, Al Aweer New Auto Market, Dubai. Tel:+971 4 3209402
Showroom no.63, Al Aweer Auto Market, Dubai. Tel: +971 4 3338810
westernauto@etawestern.com
Opp. Hamarain Centre, Abu Baker Al Siddique Road,
Deira, Dubai.
Tel: +971 4 2694646, Fax: +971 4 2653759
foton@etawestern.com
King Long
Right Hand Drive
Showroom no. 172, Al Aweer, Ducamz, Dubai.
Tel: +971 4 3338486, Fax: +971 4 3338423, rhd@etawestern.com
Pre-owned Vehicles
Showroom no. 112, Al Aweer Auto Market, Dubai.
Te: +971 4 3335088, Fax: +971 4 3335089, retail@etawestern.com
Projects & Supplies
Dubai Industrial City, P.O. Box 506023, Dubai.
Tel: +971 4 3680260, Fax: +971 4 3681044 , info@etawestern.com
Opp. Hamarain Centre, Abu Baker Al Siddique Road,
Deira, Dubai.
Tel: +971 4 2691717, Fax: +971 4 2653759
kinglong@etawestern.com
PARTS
Opp. Hamarain Centre, Abu Baker Al Siddique Road,
Deira, Dubai.
Tel: +971 4 2691717, Fax: +971 4 2653759
wasp@etawestern.com
OVERSEAS
India
Hong Kong
Thailand
Old no. 5, New no. 11
B8, 5th Floor, Block B,
14. Sarasin Building, 7th Floor,
Wheat Crofts Road,
Hankow Centre, 4A, Ashley Road,
Surasak Road, Bangrak, Bangkok.
Nungambakkam, Chennai - 600034
Tsim Sha Tsui.
Tel: +66 263 54512 / 13 / 15
Tel: +91 44 28252226 / 7 / 8
Tel: +852 273 99945 / 273 22245 / 6
Fax: +66 263 54514
Fax: +91 44 23462854
Fax: +852 2732224
Jordan
Kuwait
Qatar
P.O. Box 930775
P.O. Box 26040, Safat - 13121
King Long Dealership
Zarqa Free Zone, Amman.
Tel: +965 2491276 / 9
P.O. Box 45940, Salwa Road,
Tel: + 962 538 26538, Fax: +962 538 26539
Fax: +965 2491271
Between Al Aziziya Road & Ain Khaled RA, Doha.
Saudi Arabia
- Trading, Dealerships – Ashok Leyland, CMC, Foton
Tel: +974 44169651, Fax: +974 44168455
Riyadh
Dammam
Jeddah
P.O.Box 7597, Riyadh – 11472
P.O.Box 41003, Dammam - 31521
P.O.Box 6591, Ali Al Murtdha Street,
Ashok Leyland: +966 1 2412359
Ashok Leyland: +966 3 8100077
Sulaimaniya, Jeddah - 21452
Fax: +966 1 2441272
Fax: +966 3 8100066
Tel: +966 2 6290398
CMC / Foton: +966 1 2934499
CMC/Foton: +966 3 8374931
Fax: +966 2 6290498
Fax: +966 1 2190093
Fax: +966 3 8500140
P.O. Box 5239 | Dubai | UAE | Tel: +971 4 297 7788 | Fax: +971 4 297 7799
Email: westernauto@etawestern.com | www.etawestern.com