Media Kit 2015

Media Kit 2015
Quebec’s leading
fashion magazine
Part fashion and beauty bible, part must-visit
address book and part trend decoder, Clin
d’œil is more than a fashion magazine, it’s a
way to life!
Intimate
Bright
Accessible
The Clin d’œil experience extends over multiple
platforms (including magazine, web, social
media, tablet and special events) to increase
its points of contact with readers, giving them
access to the brand in every facet of their lives.
Clin d’œil’s mission is simple: inspire readers,
bring new trends to the masses and provide
specific style recommendations. Its team works
with an international team of correspondents
and VIPs to cover all of those hot trends.
Clin d’œil is a guide filled with useful advice
that allows its readers to not only dream about,
but also wear the latest trends! Fashion and
beauty trend specials, published in addition to
the magazine, help fashion-conscious readers
stay up to date on the latest creations. In short,
Clin d’œil is a friendly companion that lets
Quebec women dazzle day after day.
2
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One brand, 3 platforms
Readership
593,000 readers
Circulation
593,000
30,772 subscriptions
16,029 newsstand sales
57,964 total circulation
Magazine cover price: $4.99
Frequency: 12 issues per year
Readership
57,964
Website
Total circulation
Unique visitors: 103,000 per month
Page views: 237,000 per month
Facebook
Twitter
42,300 fans
12,400 followers
Instagram
Tablet app
4,500 followers
35,100 downloads
10.2
Readers per copy
Sources: AAM reports to December 31, 2013 * PMB, Can 12+, Fall 2014; Google Analytics, Jan-Sept. 2014 avg.
Facebook / Twitter: Oct. 2014
3
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mémoire pour ouvrir l'image ou l'image
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fichier. Si le x rouge est toujours affiché,
A digital brand
103,000
clindoeil.ca is the leading edge and userfriendly digital extension of the magazine on
the web. It offers readers, exclusive editorial
content related to the lifestyle of Quebecers,
including style trends, new beauty products,
shopping guides, cultural events and society.
Its sections (Fashion, Beauty, Shopping,
Society, etc.) serve up content of interest to
active young Quebec women.
Unique visitors / month
237,000
Page views / month
Clin d’œil is a technological leader. It was the
first magazine to broadcast a web series on
its site, the famous Comment survivre aux
week-ends?!
42,300
Facebook fans
In addition, clindoeil.ca gives Quebec women
a voice and an opportunity to express and
debate their opinions on a daily basis through
its blogs, surveys and virtual communities.
12,400
Twitter followers
Source: Google Analytics, Jan.-Sept. 2014 avg. / Social networks: Oct.2014
4
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mémoire pour ouvrir l'image ou l'image
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l'ordinateur, puis ouvrez à nouveau le
fichier. Si le x rouge est toujours affiché,
A mobile brand
35,100
Clin d’œil has been available in the Apple
Store and on the Android Market since
September 2011. It is the first Canadian
fashion magazine to offer a tablet edition
with bonus and interactive content,
including exclusive videos, never-heard
audio clips, an interactive cover page,
shopping extras and much more!
Total app downloads
205
Publications sold each
month (avg.)
Tap, glide and zoom for a new way to
enjoy the magazine even more. Ask your
advertising advisor about how to
advertise on our tablet platform!
2,800
Subscribers
Sources: App Annie, September 2014 + Jan-Sept 2014 avg.
5
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Readership
CLIN D’ŒIL
TOTAL
GENDER
Men
Women
(000)
COMPOSITION (%)
INDEX
554
100%
100
109
445
19,7%
80,3%
40
159
AGE
12-17
62
11,2%
154
18-24
25-34
35-44
69
69
108
12,5%
12,5%
19,5%
124
83
138
45-54
55-64
65+
Average age
EDUCATION
109
80
56
41
19,7%
14,4%
10,1%
114
85
52
No diploma
High school
Cegep (DEC)
79
131
68
14,3%
23,6%
12,3%
62
99
98
Bachelor’s +
FAMILY INCOME
275
49,6%
122
Under $25,000
86
15,5%
97
$25 to 35K
$35 to 50K
$50 to 75K
$75 to 100K
59
87
95
92
10,6%
15,7%
17,1%
16,6%
108
103
92
103
135
$70,960
24,4%
101
270
76
207
48,7%
13,7%
37,4%
105
148
84
376
67,9%
98
178
32,1%
104
274
280
49,5%
50,5%
88
116
237
42,8%
125
Over $100K
Avg. family income
EMPLOYMENT
Full time
Part time
Unemployed
RESIDENCE
Owner
Tenant
MARITAL STATUS
Married/common-law
Single/separated/divorced
FAMILY
Children under 18
Sources: PMB, Fall 2014 (2 years), French Canada, 12+. Please note that some data may be unstable
6
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ordinateur manque peut-être de
mémoire pour ouvrir l'image ou l'image
est endommagée. Redémarrez
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fichier. Si le x rouge est toujours affiché,
National Rates*
FREQUENCY
1x
3x
(3%)
6x
(6%)
9x
(9%)
12x
(12%)
1 PAGE
$8,955
$8,685
$8,420
$8,150
$7,880
DOUBLE PAGE
$17,910
$17,370
$16,840
$16,300
$15,760
½ PAGE
$6,270
$6,080
$5,895
$5,705
$5,515
⅓ PAGE
$5,375
$5,210
$5,050
$4,890
$4,730
C-2
$10,300
$9,990
$9,685
$9,375
$9,060
C-3
$9,850
$9,555
$9,260
$8,965
$8,670
C-4
$11,195
$10,855
$10,525
$10,190
$9,850
* National rates are gross rates.
WEB
TABLET
BANNERS
$17 CPM
BIG BOX
$19 CPM
INTERSTITIAL AD
$21 CPM
CATFISH
$30 CPM
PRE-ROLLS (15 SEC)
$29 CPM
E-BLAST / E-FLYER
$200 CPM
NEWSLETTER
$19 CPM
$2,500 (production costs not
included)
7
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ordinateur manque peut-être de
mémoire pour ouvrir l'image ou l'image
est endommagée. Redémarrez
l'ordinateur, puis ouvrez à nouveau le
fichier. Si le x rouge est toujours affiché,
2015 Editorial Planning
February 2015 – #416!
Relationship report (romantic/sexual)!
•  Male/female relationships today (Mars vs. Venus)
•  Clin d’œil takes a closer look at modern-day
couples
•  Boudoir-style photo shoot with a plus-size model
March 2015 – #417!
Fashion and beauty trends on a budget!
•  Local designer
•  Spring trends on a budget
•  Hair special
April 2015 – #418!
A better me!!
•  Neofeminism report: where do we stand today
•  We’re celebrating International Women’s Day
•  Skincare products for all ages
May 2015 – #419!
Body Special!
•  Sports Illustrated-style photo shoot showcasing
athletes
•  Strong women (both inside and out!)
June 2015 – #420!
Dive into summer!
•  Finding the perfect summer frock for your body
type
July/August 2015 – #421!
Double issue – summer special!
•  Quebec bloggers share their favourite fashion and beauty
spots
•  Hair report featuring the hottest hairstyles and colours
September 2015 – #422
Special 35th anniversary + Mini-mag!
•  Fashion and beauty trends
October 2015 – #423!
Clin d’œil reinforces its image with ambassadors
of every shape and size + Back to school special!!
•  Denim photo shoot
•  Shopping for accessories
November 2015 – #424!
Careers!
•  Letter to an intern
•  How to dress to impress
•  Winter boots and other seasonal accessories!
December 2015 – #425!
It’s beginning to look a lot like Christmas!!
•  2015 gift guide
•  Shopping for holiday fragrances
•  Holiday outfits for all
January 2016 – #426!
It’s written in the stars adtrology!
•  2016 up-and-comers
•  Chalet Chic photo shoot
8
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To advertise with us
Montreal
Caroline Gagnon
Solutions Director, National Sales
caroline.gagnon@tva.ca
514 598-3976
Christine Ducharme
Director, Local Sales
christine.ducharme@tvapublications.com
514 370-5823
Toronto
Bryan Hamberg
Solutions Director, National Sales
bryan.hamberg@qmisales.ca
416 947-2138
Websites
quebecormediaventes.ca
tvapublications.com
C:100 M: 87 J:0 N: 2
C:70 M: 15 J:0 N:0
C:0 M: 100 J:65 N:28
9
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TECHNICAL SPECIFICATIONS
TRIM SIZE OF THE MAGAZINE: 8” x 10.75”
BINDING METHOD: Perfect PRINTING PROCESS: High-Speed rotary offset
PRODUCTION: • Digital, four-colour process
• SATURATION (UCR): 295% (black 95%) RESOLUTION: 300 dpi (points per inch)
ADVERTISING MATERIAL
Each advertisement must be transferred to our FTP site, by using your web browser (Firefox, Internet Explorer, Netscape, Google
Chrome or Safari).
Adresse: http://ftppub.tvapublications.com
nom de l’usager: ftppuben
mot de passe: f tppuben
For more information, please consult the following document: TVAPub_FTPTranfer.pdf, provided by the advertising coordinator,
Charlène Lévesque. You can reach her at 514 848-7000, ext. 2422, charlene.levesque@tva.ca
The advertising material transferred to our FTP site must have been compressed with Stuff It (.sitx, .sea, .zip) or Zip It (.zip): www.stuffit.
com, www.maczipit.com
After transferring the electronic document to our FTP site, you must also send a low resolution PDF file of the ad by e-mail
to the advertising coordinator of the magazine.
ADVERTISEMENTS MUST BE SUPPLIED IN PDF FORMAT AS PER THE SETTINGS OUTLINED ON PAGE 2
• The format of the advertisement must be in accordance with the technical specifications of TVA Publications.
• Any photos and typefaces must be provided with the PDF.
ILLUSTRATOR: Vectorial logos and illustrations must be saved in PDF format; the colours used must be in CMYK mode. Incorporate the typeface.
PHOTOSHOP EPS: Photos must be saved in CMYK mode, with a resolution of 300 dpi and a maximum saturation of 300, in the format used for the
ad. SWOP 2006 profiles are recommended. (Available upon request)
GUIDELINES FOR IN DESIGN DOCUMENTS: IN DESIGN DOCUMENT (NON-VECTORIAL)
• The format of the advertisement must be in accordance with the technical specifications of TVA Publications
• The file to be placed on FTP (previously compressed) should include only the advertisement requirements.
• Any photos or typefaces not included in the file must be provided separately.
Elements contained in the IN DEGISN document must be saved as follows:
ILLUSTRATOR: Vectorial logos and illustrations must be saved using the EPS format and colours must be in CMYK mode. Incorporate the typeface.
PHOTOSHOP EPS: Pictures must be saved according to the CMYK colour mode, with a resolution of 300 dpi in the format used in the advertisement.
CHARACTERS
Type size must be minimum 8pt. White characters against a black or colour background that are larger than 12pt. are not suitable for
reproduction. TVA Publications cannot be held responsible for the reproduction of material below the minimum type sizes outlined in this
document or delicate serifed characters.
• DO NOT USE RGB OR PMS COLOURS
• BLACK OR GREY FONT MUST TAKE ONLY BLACK COATING
• IN ORDER TO PREVENT 18PT. BLACK FONT AND HIGHER PLACED ON DIFFERENT-COLOURED PHOTOS OR BACKGROUNDS FROM BEING CUT OFF, THE BLACK SHOULD BE ENRICHED AS FOLLOWS: 100B 30C 10M 10Y
The advertising material provided by the advertiser should be sent directly and at his own expense to:
Magazine Clin d’oeil
Advertising Coordination Department
TVA Publications
1010, rue de Sérigny, 4th floor, Longueuil (Quebec) J4K 5G7
PLEASE NOTE / We reserve the right not to publish any advertisement supplied to our advertising coordination department if it has not been
done in accordance to the aforementioned specifications. Additional costs resulting from delays in delivery or nonconformity to the aforementioned specifications will be charged to the advertiser. TVA Publications Inc. is not responsible for unclaimed material after 60 days.
CREATE YOUR PDF WITH THE FOLLOWING SETTINGS
TRIM SIZE SPECIFICATIONS
The ad sizes featured in the following table of technical specifications are not all offered by our advertising sales department. Consequently, requests for sizes
that do not appear in the rate cards must be approved by TVA Publications.
1 PAGE AND DOUBLE PAGE FORMATS
1 PAGE
Safe copy area: 7.25 ˝ x 10 ˝
Trim size: 8 ˝ x 10.75 ˝
Bleed size: 8.25 ˝ x 11 ˝
DOUBLE PAGE
Safe copy area: 7.25 ˝ x 10 ˝ (per page)
Trim size: 16 ˝ x 10.75 ˝
Bleed size: 16.25 ˝ x 11 ˝
1/2 DOUBLE PAGE
Safe copy area: 7.25 ˝ x 5 ˝ (per page)
Trim size: 16 ˝ x 5.375 ˝
Bleed size: 16.25 ˝ x 5.5 ˝
HORIZONTAL FORMATS
1/2 HORIZONTAL
Safe copy area: 7.25 ˝ x 5 ˝
Trim size: 8 ˝ x 5.375 ˝
Bleed size: 8.25 ˝ x 5.5 ˝
1/3 HORIZONTAL
Safe copy area: 7.25 ˝ x 3.25 ˝
Trim size: 8 ˝ x 3.625 ˝
Bleed size: 8.25 ˝ x 3.75 ˝
VERTICAL FORMATS
JUNIOR
Safe copy area: 4.75 ˝ x 7.5 ˝
Trim size: 5.125 ˝ x 7.875 ˝
Bleed size: 5.25 ˝ x 8 ˝
1/3 SQUARE
Safe copy area: 4.75 x 5 ˝
Trim size: 5.125 ˝ x 5.375 ˝
Bleed size: 5.25 ˝ x 5.5 ˝
1/3 VERTICAL
Safe copy area: 2.375 ˝ x 10 ˝
Trim size: 2.75 x 10.75 ˝
Bleed size: 2.875 ˝ x 11 ˝
1/4 VERTICAL
Safe copy area: 3.5625 ˝ x 5 ˝
Trim size: 3.9375 ˝ x 5.375 ˝
Bleed size: 4.0625 ˝ x 5.5 ˝
2/3 VERTICAL
Safe copy area: 4.75 x 10 ˝
Trim size: 5.125 ˝ x 10.75 ˝
Bleed size: 5.25 ˝ x 11 ˝
1/2 VERTICAL
Safe copy area: 3.5625 ˝ x 10 ˝
Trim size: 3.9375 ˝ x 10.75 ˝
Bleed size: 4.0625 ˝ x 11 ˝
The safety margin corresponds to 3/8”.
Formats indicated above have been calculated by adding the bleed size and the safety margin from only one side (left or right).
The advertising material in either one of these formats must be supplied in 2 versions: for left-hand page positioning and right-hand page positioning.
Non-bleed ads: the finished size corresponds to the measurement of the safe copy area.