blundstone.ca - Bush Branding and Marketing

Transcription

blundstone.ca - Bush Branding and Marketing
blundstone.ca
For life.
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Few products can claim a place in your heart –– let alone your wardrobe ––
from cradle to grave. Blundstone boots are one of them.
The love affair starts young. Long before little hands can wrestle laces into a
bow, lace-less Blundstone boots and their handy pull tabs are already offering
kids a wee taste of footwear independence –– while Mom and Dad get freedom
from knots and broken laces.
As little feet grow, removable Blundstone footbeds allow for months of extra
wear and added good value. Blunnies still kicking? They make perfect little handme-downs.
Bigger kids like the pull-on, kick-off, go-anywhere, wear-with-anything ease.
Leaving the gunk from the outside world at the door is a slam dunk.
In the dating years, say, from your teens to your eighties, nothing looks better
with jeans or shorts or a breezy summer dress. Unisex Blundstone boots make legs
look sexy.
All along life’s path, owning a pair of Blundstone boots –– and a spare pair
–– just makes sense. Sneakers get soaked, and ordinary leather shoes and boots
are lunch for road salt. But Blundstone treads grip the ground, oiled leather keeps
weather out, and both sole and leather are moulded seamlessly together –– nary
a stitch –– so dirt and grit can’t get in. The patented soles even cushion each step
by 33% for countless tons less pounding on you. Life’s perfect travel companions.
Boots off at the airport? No problem! No laces!
Since 1870, the family-owned company has proudly maintained the quality,
integrity and authenticity of their products through the generations.
Try one pair and Blundstone boots will be with you, too, every step of the way.
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The Original
This is the classic Blundstone: lean, clean and straightforward. Shaped
like the human foot for ultimate comfort from the very first step. How did
Blundstone make them so light? Easy. They left off the bells and whistles.
Our best-selling boot is simplicity itself and goes with everything – jeans,
skirts, pants and shorts.
Weatherproof leather
upper is fused seamlessly
into a polyurethane sole.
The patented Shock Protection
System (SPS) reduces foot strike
shock by 33%. Round toe, medium
width, in black or brown. We’ve
seen a few attempts at knockoffs but nothing steps up
like the Original.
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#500 The Original in Brown Women’s 6 to Men’s 14
I have been riding horses for
most of my life in Blundstone
boots. They are the most
durable and reliable boot I
have ever had. I went trekking
in Nepal in 2009 and decided
to put my Blundstone boots to
the test. I hiked to Everest Base
Camp in these boots and they
didn’t let me down!
Trying to find the right footwear for my
office has not been easy, but it is always
in the more remote places in the world
that you stumble upon some of earths
most interesting things. It was
not until I started flying
northern parts of Canada
that I found the perfect
footwear for the office.
Take it easy. Enjoy
what's out there in
comfort!
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By far they are the most
comfortable and long lasting
boot I've ever owned. I've been
a loyal Blunstone customer
since 2001 and just
ordered my next
pair today.
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#510 The Original in Black
Women’s 6 to Men’s 14
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The Chisel Toe
Some dress boots miss the point: You do not spend your whole life dressed up.
The classic Blundstone Chisel Toe understands. This is a boot that’s as comfortable
on the trail as it is in town. And the
polyurethane soles make a lot of sense in a
country like Canada where winter can often
be cold – not to mention wet, slushy and
miserable. They love the punishment. The
thinner sole profile lets you dress them up
or down – Chisels do a nice job of chipping
the formal ‘edge’ off a suit. The patented
Shock Protection System absorbs 33% of
the abuse so your bones and joints
don’t have to. Weatherproof
leather uppers fused into
the soles. Square toe,
medium width.
Dressy or casual.
Your call.
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#062 The Chisel Toe in Brown
Women’s 6 to Men’s 13
In the city I have
my Chisel Toes…..up
at the cabin I love my
Steel Toes.
#063 The Chisel Toe in Black
Women’s 6 to Men’s 13
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We have been wearing Blundstone
boots for over a decade and our two
girls (now ages 5 and 7) have been
wearing Blunnies since they could
walk. In addition to the favourite black
boots, we have brown, red, and CSA
Greenpatch boots. We wear them for all
occasions during all seasons, everywhere
we go. They are truly part of our family.
These boots last forever, and we are
working to convert all of our extended
family members by passing along the
Blunnies as they are outgrown - so far so
good!
Thanks for making
such great boots!
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#064 The Chisel Toe in Crazy Horse Brown
Women’s 6 to Men’s 13
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The Chunk
Sole
On your feet a lot? The light Chunk
Sole with the kick-toe styling is the
most cushioned Blundstone ever and
still 100% Blundstone. Tough and
durable, all-weather leather in unisex
sizes. Another Chunk off the old block
– and then some. The radically
comfortable Chunk Sole. More
cushioned. More support. For
your first pair or your fifth,
the Chunk Sole is where
you want your
soles to go.
#490 The Chunk Sole in Brown
Women’s 7 to Men's 14
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I live in
Saskatchewan. Flat,
windy, cold. And
that’s summer. After
a hard day outdoors,
my Blundstone Boots
deserve to warm up
inside. I hate the cold
and love these boots.
#491 The Chunk Sole in Black
Women’s 7 to Men's 14
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The 550 Series
We put a ton of miles on our
Blundstone 500 Original boots and
everything we learned is in the new 550
series. They’re lined with leather. Lighter,
softer and even more durable in the
sole. The result? A longer-wearing
boot with a more comfortable,
cushioned feel on every surface.
New colours and leathers
including our popular Crazy
Horse Brown. Great first
boots and the perfect
spare pair for
stepping out.
#550 in Walnut
Women’s 7 to Men's 14
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If it wasn’t for my beloved
Blundstone boots, I don’t know
how I would have made it across
Tibet. They were especially
handy at Mt. Everest Base Camp
where they kept my toes toasty
warm and were perfect for the
rocky terrain. Next stop for my
boots….The Aussie Outback!
Ularu, here I come!
#561 Crazy Horse Brown
Women’s 7 to Men's 14
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Pull on comfort
since 1870
I've been wearing
Blundstone boots for years
and have been in Afghanistan for
almost two years and there has not been
a day gone by while I’ve been here that
I haven’t had my Blundstone boots on
I get asked about them all the time
from people all over the world and
if they can fit in to mine for an
impromptu fitting. The person
is immediately sold and
asks me where they
can get a pair.
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#558 in Black
Women’s 7 to Men's 14
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I bought my Blundstone Originals over four years
ago in Vancouver, British Columbia. They are my
sole (pun intended) form of transportation.
IE: I haven’t had a car for 23 years. I walk
everywhere. I’ve worn my Blundstone boots
at work as a furniture maker, through the wet
winters of Vancouver, and in summer as well.
Closing in on five years. Thanks…
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#556 Red
Women’s 7 to Men's 14
Nothing says chilling
and relaxing like a pair
of Blundstone boots. Easy,
comfortable and tough as
nails. Simply the best!
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The Winter
You gotta love winter. And you
will with Winter, our first seasonally
focussed boot.
Winter has the all-weather features of every Blundstone
boot, with the added warmth of a ThinsulateTM and
genuine sheepskin insoles to get you through the coldest
spells in cozy comfort.
Sheepskin wool wicks away foot moisture to eliminate
a key source of cold feet discomfort. Lace-free off-atthe-door ease, slip-resistant soles and weatherrepelling leather make this Blundstone a "must" for
every Canadian. Great first boot and a smart addition
to your Blundstone boot collection.
For eight months a year,
it's warm, it's woolly.
It's Winter.
The Rigger
#548 Rigger in Crazy Horse Brown
Women’s 7 to Men's 14
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#560 Winter in Chestnut
Women’s 7 to Men's 14
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CSA Greenpatch
People tell us that our
Blundstone CSA work boot is
the lightest work boot they’ve
ever worn. Pretty incredible
when you consider that these
rugged boots are more durable
than most heavy clunkers.
All-day comfort even on
concrete. Pull-on, kickoff convenience.
These work
overtime.
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#162 (160)
CSA Greenpatch in Brown
Women’s 7 to Men's 14
blundstone.ca/csa
This spring, work began on my sister
and brother-in-law’s new house. The house
is being constructed with natural building
techniques, including straw and clay walls.
I was eager to help out, but I was informed
that I needed to wear safety boots on the
construction site. Glad to have an excuse to
buy a pair of Blundstone boots, I purchased
a pair at my neighbourhood shoe store. The
boots were the best. They kept my
feet dry and blister-free.
#163 (161)
CSA Greenpatch in Black
Women’s 7 to Men's 14
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Radically Simple
Construction
Weatherproof elastic
retains its shape
4 years of faithful kitchen
service from a happy chef.
Bought a new pair last week,
just as comfortable. Thanks.
Heat formed
heel for a
snug fit
Weatherproof leather from
Blundstone is 2.5mm thick, yet
‘breathes’ for absolute comfort
New Kevlar CSA Approved
protection mid-soles
Lighter & more flexible =
increased comfort
Deluxe Poron ™
Footbeds for all
day comfort
and support
Injection molded
soles - no adhesives
to come unglued,
nor stitching to rot
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#164 CSA Greenpatch in
Crazy Horse Brown
Women’s 7 to Men's 14
Dual density polyurethane
midsole and thermo
urethane (TPU)
outsole: weatherproof,
durable, lightweight and
provides reliable traction
Sturdy front and back
pull-on tabs are
meant to be used
Bumper kicktoe styling
Heat Resistant Sole
Slip Resistant Sole
Oil and Acid Resistant Sole
Electric Shock Resistant Sole
Kids Blunnies
Fun and freedom from laces
for kids and parents, too. Gives
little ones real independence
while giving growing feet a nice,
comfy cocoon. Comes with an extra
pair of footbeds, just remove as tiny
feet grow for months of extra
wear. Great hand-me-downs!
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#530 Blunnies in Brown
Kid's 8 to 4
#531 Blunnies in Black
Kid's 8 to 4
#564 Kids Rigger
in Crazy Horse Brown
Kid's 8 to 4
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<Art to
Boot>
Blundstone Footwear is proud to work with
and support charities from coast to coast.
Blundstone has helped charities raise over
$200,000 through Blundstone: Art to Boot.
An annual event that invites artists and
celebrities... to ‘art up’ a pair of Blundstone
boots for auction. Shown opposite are
recent wickedly creative examples.
blundstone.ca/arttoboot
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With a little TLC, it's not
unusual for Blundstone
boots to last for years
Your boots?
Blundstone boots really get around
Our boots are crafted from the best available leathers and components,
employing the expertise gained over 140-some years of bootmaking.
Leather is a natural material so your boots will benefit from the following
advice:
• If your boots get wet, stuff with newspaper to absorb the moisture and to keep
the shape of the boot. Always dry them at room temperature – never with
artificial heat!
• To keep the boots weatherproof and pliable, you should dress the leather with a
suitable wax based treatment after cleaning. We recommend the
use of our Blundstone Clear and Waxy sponge conditioner.
• Cleaning - A mixture of one part vinegar to three parts water is a perfect natural
cleaner for your boots.
• Take care of your boots, and your boots will take care of you.
We’ve heard from loyal Blundstone wearers from coast to coast. People love to tell
us how much they love their Blundstone boots and where their boots have been. Your
Blundstone boots and your photo with a few words could win you a trip for two down
under to sunny Australia. Email your photo and caption to: yourboots@blundstone.ca
and let your Blundstone boots take you on a walking adventure of Australia.
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Blundstone Boot Polish in Black and Brown. Clear and Waxy sponge conditioner.
Visit blundstone.ca and learn how you can
win a trip for two to Australia
Crazy Horse Brown
Leather treatment examples
Worn in, treated
Crazy Horse Brown
Leather
New treated
Crazy Horse Brown
Leather
New Untreated
Crazy Horse Brown Leather
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Sizing and Fitting.
Commonly asked questions.
Are Blundstone boots water resistant?
Our weatherproof leather is as water resistant as any leather can be, while still allowing the
foot to breathe. If properly cared for, they will prevent most water penetration, keeping your
feet warm and dry. Blundstone’s unique construction with a limited number of seams means
there are few places for water to get in. No leather boots are 100% waterproof.
What is SPS?
Blundstone’s Shock Protection System (SPS) disperses shock at heel strike and reduces
skeletal stress. SPS is incorporated into the boot construction to absorb energy from impact
at heel strike. Revolutionary tests indicate that an average of 33% less shock is transmitted
to the leg at a walking pace. This shock would otherwise be absorbed by your feet, knees
and vertebrae.
Can I put a footbed in my Blundstones?
Only use the extra pair of footbeds if you need
to snug up the fit. If the boots feel too tight
initially, please check to make sure the extra
pair of footbeds are not already in the boots.
Not everyone needs or wants the extra pair of
footbeds at first. Please hold onto the extra pair
of footbeds as you may want to use them after the boots have stretched out a little.
Do Blundstones come with a warranty?
Yes! All Blundstone products are fully guaranteed against defects in materials and
workmanship. Our warranty does not guarantee or imply an expectation of service life. In
simpler terms, Blundstone products are not guaranteed for a specific amount of time. We
fix what we can, and replace what we cannot. All warranty queries must be submitted from
the customer’s original place of purchase. “We stand by our products, and have been doing
so since 1870.”
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• Style and size availability subject to change without notice
• Sizes listed in catalogue are listed in Canadian sizes
Canadian Size
Blundstone Size Euro Size
Canadian Size
Blundstone Size Euro Size
Kids 3
Kids 2
3
3.5
4
4.5
5
5.5
6
6.5
7
Men’s 7.5
Men’s 8
Men’s 8.5
Men’s 9
Men’s 9.5
Men’s 10
Men’s 10.5
Men’s 11
Men’s 11.5
Men’s 12
Men’s 12.5
Men’s 13.5
Men’s 14.5
6
6.5
7
7.5
8
8.5
9
9.5
10
10.5
11
12
13
Women’s 6
Women’s 6.5
Women’s 7
Women’s 7.5
Women’s 8
Women’s 8.5
Women’s 9
Women’s 9.5
Women’s 10
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36
37
37.5
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38.5
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40
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All Blundstone styles are unisex.
This size conversion chart provides
a simple guideline.
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40
41
41.5
42
42.5
43
43.5
44
45
46
47
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Rule of Toe: For women subtract 2 1/2 t0 3 sizes from your Canadian
size. For men subtract 1 to 1 1/2 size from your Canadian size.
It is not abnormal for there to be some initial movement in the boot, particularly in the
heel area. Length is the most important element when trying them on. All Blundstone
boots have reinforced toes which help keep the shape of the boot intact. The boots
will never stretch in length. However, they will stretch and mold to the top of the feet,
and will easily stretch in width if required. If the fit is initially tight on the top of your
feet — be patient, it will stretch, or can be easily stretched by a cobbler.
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Earth Day Every Day:
Walk when you can. Ride when you can't.
Drive when you must. Recycle always.
Pull on comfort available at:
Tin Shack
Canadian Distributor of Blundstone Footwear
1.888.214.4622 blundstone.ca
Cover shot and product photography
courtesy of Jon Sturge jonsturge.com