blundstone.ca - Bush Branding and Marketing
Transcription
blundstone.ca - Bush Branding and Marketing
blundstone.ca For life. 2 Few products can claim a place in your heart –– let alone your wardrobe –– from cradle to grave. Blundstone boots are one of them. The love affair starts young. Long before little hands can wrestle laces into a bow, lace-less Blundstone boots and their handy pull tabs are already offering kids a wee taste of footwear independence –– while Mom and Dad get freedom from knots and broken laces. As little feet grow, removable Blundstone footbeds allow for months of extra wear and added good value. Blunnies still kicking? They make perfect little handme-downs. Bigger kids like the pull-on, kick-off, go-anywhere, wear-with-anything ease. Leaving the gunk from the outside world at the door is a slam dunk. In the dating years, say, from your teens to your eighties, nothing looks better with jeans or shorts or a breezy summer dress. Unisex Blundstone boots make legs look sexy. All along life’s path, owning a pair of Blundstone boots –– and a spare pair –– just makes sense. Sneakers get soaked, and ordinary leather shoes and boots are lunch for road salt. But Blundstone treads grip the ground, oiled leather keeps weather out, and both sole and leather are moulded seamlessly together –– nary a stitch –– so dirt and grit can’t get in. The patented soles even cushion each step by 33% for countless tons less pounding on you. Life’s perfect travel companions. Boots off at the airport? No problem! No laces! Since 1870, the family-owned company has proudly maintained the quality, integrity and authenticity of their products through the generations. Try one pair and Blundstone boots will be with you, too, every step of the way. 3 4 5 The Original This is the classic Blundstone: lean, clean and straightforward. Shaped like the human foot for ultimate comfort from the very first step. How did Blundstone make them so light? Easy. They left off the bells and whistles. Our best-selling boot is simplicity itself and goes with everything – jeans, skirts, pants and shorts. Weatherproof leather upper is fused seamlessly into a polyurethane sole. The patented Shock Protection System (SPS) reduces foot strike shock by 33%. Round toe, medium width, in black or brown. We’ve seen a few attempts at knockoffs but nothing steps up like the Original. 6 #500 The Original in Brown Women’s 6 to Men’s 14 I have been riding horses for most of my life in Blundstone boots. They are the most durable and reliable boot I have ever had. I went trekking in Nepal in 2009 and decided to put my Blundstone boots to the test. I hiked to Everest Base Camp in these boots and they didn’t let me down! Trying to find the right footwear for my office has not been easy, but it is always in the more remote places in the world that you stumble upon some of earths most interesting things. It was not until I started flying northern parts of Canada that I found the perfect footwear for the office. Take it easy. Enjoy what's out there in comfort! 7 By far they are the most comfortable and long lasting boot I've ever owned. I've been a loyal Blunstone customer since 2001 and just ordered my next pair today. 8 #510 The Original in Black Women’s 6 to Men’s 14 9 The Chisel Toe Some dress boots miss the point: You do not spend your whole life dressed up. The classic Blundstone Chisel Toe understands. This is a boot that’s as comfortable on the trail as it is in town. And the polyurethane soles make a lot of sense in a country like Canada where winter can often be cold – not to mention wet, slushy and miserable. They love the punishment. The thinner sole profile lets you dress them up or down – Chisels do a nice job of chipping the formal ‘edge’ off a suit. The patented Shock Protection System absorbs 33% of the abuse so your bones and joints don’t have to. Weatherproof leather uppers fused into the soles. Square toe, medium width. Dressy or casual. Your call. 10 #062 The Chisel Toe in Brown Women’s 6 to Men’s 13 In the city I have my Chisel Toes…..up at the cabin I love my Steel Toes. #063 The Chisel Toe in Black Women’s 6 to Men’s 13 11 We have been wearing Blundstone boots for over a decade and our two girls (now ages 5 and 7) have been wearing Blunnies since they could walk. In addition to the favourite black boots, we have brown, red, and CSA Greenpatch boots. We wear them for all occasions during all seasons, everywhere we go. They are truly part of our family. These boots last forever, and we are working to convert all of our extended family members by passing along the Blunnies as they are outgrown - so far so good! Thanks for making such great boots! 12 #064 The Chisel Toe in Crazy Horse Brown Women’s 6 to Men’s 13 13 The Chunk Sole On your feet a lot? The light Chunk Sole with the kick-toe styling is the most cushioned Blundstone ever and still 100% Blundstone. Tough and durable, all-weather leather in unisex sizes. Another Chunk off the old block – and then some. The radically comfortable Chunk Sole. More cushioned. More support. For your first pair or your fifth, the Chunk Sole is where you want your soles to go. #490 The Chunk Sole in Brown Women’s 7 to Men's 14 14 I live in Saskatchewan. Flat, windy, cold. And that’s summer. After a hard day outdoors, my Blundstone Boots deserve to warm up inside. I hate the cold and love these boots. #491 The Chunk Sole in Black Women’s 7 to Men's 14 15 The 550 Series We put a ton of miles on our Blundstone 500 Original boots and everything we learned is in the new 550 series. They’re lined with leather. Lighter, softer and even more durable in the sole. The result? A longer-wearing boot with a more comfortable, cushioned feel on every surface. New colours and leathers including our popular Crazy Horse Brown. Great first boots and the perfect spare pair for stepping out. #550 in Walnut Women’s 7 to Men's 14 16 If it wasn’t for my beloved Blundstone boots, I don’t know how I would have made it across Tibet. They were especially handy at Mt. Everest Base Camp where they kept my toes toasty warm and were perfect for the rocky terrain. Next stop for my boots….The Aussie Outback! Ularu, here I come! #561 Crazy Horse Brown Women’s 7 to Men's 14 17 Pull on comfort since 1870 I've been wearing Blundstone boots for years and have been in Afghanistan for almost two years and there has not been a day gone by while I’ve been here that I haven’t had my Blundstone boots on I get asked about them all the time from people all over the world and if they can fit in to mine for an impromptu fitting. The person is immediately sold and asks me where they can get a pair. 18 #558 in Black Women’s 7 to Men's 14 19 I bought my Blundstone Originals over four years ago in Vancouver, British Columbia. They are my sole (pun intended) form of transportation. IE: I haven’t had a car for 23 years. I walk everywhere. I’ve worn my Blundstone boots at work as a furniture maker, through the wet winters of Vancouver, and in summer as well. Closing in on five years. Thanks… 20 #556 Red Women’s 7 to Men's 14 Nothing says chilling and relaxing like a pair of Blundstone boots. Easy, comfortable and tough as nails. Simply the best! 21 The Winter You gotta love winter. And you will with Winter, our first seasonally focussed boot. Winter has the all-weather features of every Blundstone boot, with the added warmth of a ThinsulateTM and genuine sheepskin insoles to get you through the coldest spells in cozy comfort. Sheepskin wool wicks away foot moisture to eliminate a key source of cold feet discomfort. Lace-free off-atthe-door ease, slip-resistant soles and weatherrepelling leather make this Blundstone a "must" for every Canadian. Great first boot and a smart addition to your Blundstone boot collection. For eight months a year, it's warm, it's woolly. It's Winter. The Rigger #548 Rigger in Crazy Horse Brown Women’s 7 to Men's 14 22 #560 Winter in Chestnut Women’s 7 to Men's 14 23 CSA Greenpatch People tell us that our Blundstone CSA work boot is the lightest work boot they’ve ever worn. Pretty incredible when you consider that these rugged boots are more durable than most heavy clunkers. All-day comfort even on concrete. Pull-on, kickoff convenience. These work overtime. 24 #162 (160) CSA Greenpatch in Brown Women’s 7 to Men's 14 blundstone.ca/csa This spring, work began on my sister and brother-in-law’s new house. The house is being constructed with natural building techniques, including straw and clay walls. I was eager to help out, but I was informed that I needed to wear safety boots on the construction site. Glad to have an excuse to buy a pair of Blundstone boots, I purchased a pair at my neighbourhood shoe store. The boots were the best. They kept my feet dry and blister-free. #163 (161) CSA Greenpatch in Black Women’s 7 to Men's 14 26 27 Radically Simple Construction Weatherproof elastic retains its shape 4 years of faithful kitchen service from a happy chef. Bought a new pair last week, just as comfortable. Thanks. Heat formed heel for a snug fit Weatherproof leather from Blundstone is 2.5mm thick, yet ‘breathes’ for absolute comfort New Kevlar CSA Approved protection mid-soles Lighter & more flexible = increased comfort Deluxe Poron ™ Footbeds for all day comfort and support Injection molded soles - no adhesives to come unglued, nor stitching to rot 28 #164 CSA Greenpatch in Crazy Horse Brown Women’s 7 to Men's 14 Dual density polyurethane midsole and thermo urethane (TPU) outsole: weatherproof, durable, lightweight and provides reliable traction Sturdy front and back pull-on tabs are meant to be used Bumper kicktoe styling Heat Resistant Sole Slip Resistant Sole Oil and Acid Resistant Sole Electric Shock Resistant Sole Kids Blunnies Fun and freedom from laces for kids and parents, too. Gives little ones real independence while giving growing feet a nice, comfy cocoon. Comes with an extra pair of footbeds, just remove as tiny feet grow for months of extra wear. Great hand-me-downs! 30 #530 Blunnies in Brown Kid's 8 to 4 #531 Blunnies in Black Kid's 8 to 4 #564 Kids Rigger in Crazy Horse Brown Kid's 8 to 4 31 <Art to Boot> Blundstone Footwear is proud to work with and support charities from coast to coast. Blundstone has helped charities raise over $200,000 through Blundstone: Art to Boot. An annual event that invites artists and celebrities... to ‘art up’ a pair of Blundstone boots for auction. Shown opposite are recent wickedly creative examples. blundstone.ca/arttoboot 33 With a little TLC, it's not unusual for Blundstone boots to last for years Your boots? Blundstone boots really get around Our boots are crafted from the best available leathers and components, employing the expertise gained over 140-some years of bootmaking. Leather is a natural material so your boots will benefit from the following advice: • If your boots get wet, stuff with newspaper to absorb the moisture and to keep the shape of the boot. Always dry them at room temperature – never with artificial heat! • To keep the boots weatherproof and pliable, you should dress the leather with a suitable wax based treatment after cleaning. We recommend the use of our Blundstone Clear and Waxy sponge conditioner. • Cleaning - A mixture of one part vinegar to three parts water is a perfect natural cleaner for your boots. • Take care of your boots, and your boots will take care of you. We’ve heard from loyal Blundstone wearers from coast to coast. People love to tell us how much they love their Blundstone boots and where their boots have been. Your Blundstone boots and your photo with a few words could win you a trip for two down under to sunny Australia. Email your photo and caption to: yourboots@blundstone.ca and let your Blundstone boots take you on a walking adventure of Australia. 34 Blundstone Boot Polish in Black and Brown. Clear and Waxy sponge conditioner. Visit blundstone.ca and learn how you can win a trip for two to Australia Crazy Horse Brown Leather treatment examples Worn in, treated Crazy Horse Brown Leather New treated Crazy Horse Brown Leather New Untreated Crazy Horse Brown Leather 37 Sizing and Fitting. Commonly asked questions. Are Blundstone boots water resistant? Our weatherproof leather is as water resistant as any leather can be, while still allowing the foot to breathe. If properly cared for, they will prevent most water penetration, keeping your feet warm and dry. Blundstone’s unique construction with a limited number of seams means there are few places for water to get in. No leather boots are 100% waterproof. What is SPS? Blundstone’s Shock Protection System (SPS) disperses shock at heel strike and reduces skeletal stress. SPS is incorporated into the boot construction to absorb energy from impact at heel strike. Revolutionary tests indicate that an average of 33% less shock is transmitted to the leg at a walking pace. This shock would otherwise be absorbed by your feet, knees and vertebrae. Can I put a footbed in my Blundstones? Only use the extra pair of footbeds if you need to snug up the fit. If the boots feel too tight initially, please check to make sure the extra pair of footbeds are not already in the boots. Not everyone needs or wants the extra pair of footbeds at first. Please hold onto the extra pair of footbeds as you may want to use them after the boots have stretched out a little. Do Blundstones come with a warranty? Yes! All Blundstone products are fully guaranteed against defects in materials and workmanship. Our warranty does not guarantee or imply an expectation of service life. In simpler terms, Blundstone products are not guaranteed for a specific amount of time. We fix what we can, and replace what we cannot. All warranty queries must be submitted from the customer’s original place of purchase. “We stand by our products, and have been doing so since 1870.” 38 • Style and size availability subject to change without notice • Sizes listed in catalogue are listed in Canadian sizes Canadian Size Blundstone Size Euro Size Canadian Size Blundstone Size Euro Size Kids 3 Kids 2 3 3.5 4 4.5 5 5.5 6 6.5 7 Men’s 7.5 Men’s 8 Men’s 8.5 Men’s 9 Men’s 9.5 Men’s 10 Men’s 10.5 Men’s 11 Men’s 11.5 Men’s 12 Men’s 12.5 Men’s 13.5 Men’s 14.5 6 6.5 7 7.5 8 8.5 9 9.5 10 10.5 11 12 13 Women’s 6 Women’s 6.5 Women’s 7 Women’s 7.5 Women’s 8 Women’s 8.5 Women’s 9 Women’s 9.5 Women’s 10 35 36 37 37.5 38 38.5 39 40 41 All Blundstone styles are unisex. This size conversion chart provides a simple guideline. 39 40 41 41.5 42 42.5 43 43.5 44 45 46 47 48 Rule of Toe: For women subtract 2 1/2 t0 3 sizes from your Canadian size. For men subtract 1 to 1 1/2 size from your Canadian size. It is not abnormal for there to be some initial movement in the boot, particularly in the heel area. Length is the most important element when trying them on. All Blundstone boots have reinforced toes which help keep the shape of the boot intact. The boots will never stretch in length. However, they will stretch and mold to the top of the feet, and will easily stretch in width if required. If the fit is initially tight on the top of your feet — be patient, it will stretch, or can be easily stretched by a cobbler. 39 Earth Day Every Day: Walk when you can. Ride when you can't. Drive when you must. Recycle always. Pull on comfort available at: Tin Shack Canadian Distributor of Blundstone Footwear 1.888.214.4622 blundstone.ca Cover shot and product photography courtesy of Jon Sturge jonsturge.com