TooJay`s of Florida is positioned to grow its brand in new markets

Transcription

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Vol. 32 No. 9
March 3, 2014
$1.00
Brevard
Business
News
A Weekly Space Coast Business Magazine printed in Brevard County, Fla. since 1984
TooJay’s of Florida is
positioned to grow its
brand in new markets
By Ken Datzman
Please see TooJay’s Gourmet Deli, page 19
BBN photo — Adrienne B. Roth
TooJay’s Gourmet Deli, based in West Palm Beach, expanded to Brevard County five years ago and opened at Melbourne Square
Mall in a 6,000–square–foot facility. George Schehl is general manager of the store. Marnielle Manderville is director of catering sales
for the company’s 24 locations in Florida. Catering comprises a strong 15 percent of TooJay’s overall business. The full–service
restaurant, open for breakfast, lunch, and dinner, has a deli/bakery. TooJay’s is growing with new locations in the state.
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TooJay’s Gourmet Deli, which tapped the Brevard market
five years ago and opened a 6,000–square–foot restaurant at
Melbourne Square Mall, is poised to grow its brand in Florida,
where it has 24 locations and an expanding customer base on all
sides of its business, including its extensive catering service.
The company’s locations are open seven days a week for
breakfast, lunch, and dinner. The corporate–owned enterprise
has a restaurant footprint stretching from Palm Beach County
to Brevard County to Orange County to the West Coast of
Florida.
Its visibility is fast rising in Florida communities of all sizes,
and growth opportunities are on the horizon as the economy
continues on the road to recovery and consumers dine out more
frequently.
“We are breaking ground in Lakeland. We are looking at
properties in Disney, and in The Villages as well, where we
already have two restaurants. The company definitely has plans
to expand and grow the brand in Florida,” said George Schehl,
general manager of the 137–seat full–service TooJay’s at
Melbourne Square Mall.
According to TripAdvisor, TooJay’s ranked No. 4 out of 92
restaurants in The Villages, located near Leesburg, based on
120 customer reviews.
Annie Catz, vice president of marketing for TooJay’s, which
is headquartered in West Palm Beach, said her company will be
opening this year in the SunTrust Financial Centre in downtown Tampa, a new venue for the business.
TooJay’s will occupy 4,000 square feet and be the only
restaurant in that facility. Brookdale Group LLC owns the
SunTrust Financial Centre.
“We are excited about the opportunity. It’s a little different, a
new twist for TooJay’s, being located in an office building. We
will be serving the business community downtown during the
week. The store won’t be open at night or on weekends,” she
said.
The office market could add a new expansion dimension for
TooJay’s in the future. The commercial real–estate recovery is
expected to continue throughout 2014, based on slightly
stronger economic growth, with about 2.2 million jobs to be
added this year. More jobs mean increased demand for office
space by businesses.
Founded in 1981, on the Island of Palm Beach, by entrepre-
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Eckerd announces ‘Brevard Walk of Fame’ honorees, program set for March 8 at Radisson Resort at the Port
COCOA — Eckerd has announced its 2014 Brevard
Walk of Fame honorees, recognizing celebrities and
influential business and community leaders from Central
Florida. The Brevard Walk of Fame gala will take place
from 6 to 9 p.m. on Saturday, March 8, at the Radisson
Resort at the Port in Cape Canaveral.
Honorees of the 2014 Brevard Walk of Fame include:
Dr. Anthony Catanese, president of Florida Tech; Meg
Crofton, president of Walt Disney World Resort; Robin
Fisher, Brevard County Commissioner; Debbie Harvey,
president of Ron Jon Surf Shop; Wayne Ivey, Brevard
County Sheriff; Jeff Kiel, “Florida Today” president and
publisher; Tony Macaulay, renown composer; Bill Posey,
U.S. Congressman; Marco Rubio, U.S. Senator; and former
Boston Red Sox pitcher Tim Wakefield.
“There are many celebrities and community leaders,
who have made outstanding contributions to our community and who, by their achievements and dedication to
their work, inspire tomorrow’s generations,” said Richard
Rogers, Eckerd’s external relations director. “We’re
fortunate to have them call Brevard and Central Florida
home.”
Eckerd also announced the finalists of the 2014
“Children’s Heroes of the Year” awards who are nominated
by the community. These awards recognize those who have
had a “profound and positive impact” on the lives of
Brevard’s children through their time, talent and treasure.
Finalists in these categories include:
l Time Category — Zies, Widerman & Malek, Attorneys at Law; Brooke Deratany Goldfarb, president,
Peaceful Beach Mediation & Collaboration Inc.; and
Kristen Malfara, founder and executive director, The
MORGAN Project.
l Talent Category — Dr. Paula McCabe, president of
Nerve2Serve Inc.; Bob Barnes, founder of The Children’s
Hunger Project; Kim Frodge, president and executive
director, Nana’s House.
l Treasure Category — Keith Donald, founder of
Steady Town; Jeff Cleveland, president of Clear Choice
Health Care; and Bruce Nelson Jr., president of Brevard
County Hyundai dealers.
Premier sponsors of the event include: All Service
Graphics, Brevard Family Partnership, Boeing, Clear
Channel Outdoor, Clear Choice Health Care/Melbourne
Terrace, Digital Zoetrope Productions, “Florida Today,”
Graphic Details, Hoover Audio Visual and Ron Jon Surf
Shop. Limousine service for honorees arriving on the red
carpet is provided by Hot Rayz Limousines and Classic
Wood Flooring is providing the red carpet.
Tickets are $100 each. Corporate tables and sponsorship opportunities are also available.
Ticket and sponsorship information can be found at
www.BrevardWalkofFame.com or by calling 253–0032.
Since 1968, Eckerd has served more than 150,000
youth throughout the U.S. through a continuum of life–
changing behavioral health and child welfare programs
and services.
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Wipe that schmutz off your face — and keep reading; Yiddish dialect on rise in society
By Rich Sloane
UCF Forum columnist
There it was in The New York Times: schmutz.
In an article on the efficacy of raising the height of the
Bayonne Bridge connecting New York’s Staten Island with
New Jersey, no less a maven than the executive director of
the Port Authority of New York & New Jersey made a
point by stating: “The environmental impact is more
energy–efficient ships. They will emit less schmutz per
container and per pair of Nikes.”
Less schmutz per container? I mean, once you get west
of the Hudson River, how many people know what
schmutz is? Well, probably more people than ever, thanks
to the broadening that has come from late night television.
But it brought to mind the expanding nature of Yiddish
into the American dialect.
For some time I’ve watched the increasing use in highly
respected newspapers, periodicals, situation comedies and
other avenues of communication, words of Yiddish origin
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whose definitions were known to me because of my
heritage, a line that stretches from Eastern Europe to the
western tip of Long Island.
I love seeing Yiddish show up in the media. It gives me
a feeling of being part of something that others want in on.
I feel special because I know this “second language” that
not many others do, and it makes me feel closer to my
heritage.
Sometimes you can guess the meaning of these strange
and often guttural–sounding words by the context in which
they are used, in much the same way you might grasp the
meaning of an English language word with which you
were not familiar. But more often than not, the meaning is
undecipherable and some of them have crept into our daily
language.
Let me first stipulate that the following examples
constitute one person’s understanding of the words. There
were, after all, 12 tribes of Israel, and each must have had
its own lexicon.
Each of the following definitions first contains my
personal understanding and in some cases additional
input from other references.
Here are some words you can use in mixed company:
l Maven — rhymes with raven (and was used in the
first paragraph above); an expert, as viewed by others. Or,
if you’re feeling catty: “What makes him think he’s a
maven?”
l Mensch — rhymes with bench; a man of high moral
character, one who does the right thing. “He stood up to
that bully, bailed his cousin Morty out of jail, and rescued a
puppy on the way home; what a mench.”
l Mishugana — rhymes with nothing (just keep
pronouncing it differently each time and eventually you’ll
hit upon it. But if you’re in a hurry, lessons are $50 an
hour, cheap at twice the price!); definition — crazy, nuts.
“She drove from New York to Miami straight through
without stopping; she’s mishugana.”
l Shlemiel — someone who tends to make the wrong
decisions or ruin everything, such as a waiter who spills a
whole bowl of matzo ball soup on a customer.
l Shlemazel — someone who always has bad luck, such
as the customer upon whom the waiter spills a bowl of
soup.
l Chutzpah — guttural at its finest; (“chu, chu, chu,”
come on now, you can do it, like you’ve got a chicken bone
stuck in your throat); full of nerve, in a bad way. “Telling
the rabbi he had his yarmulke on backwards took a lot of
chutzpah.”
There’s also some words you shouldn’t use in mixed
company. But let’s just leave well enough alone. Suffice it
to say, you’ll know the meaning of these words when you
hear them. If you happen to be in midtown Manhattan
traffic at noon, just roll your window down and listen for
the nearest cabby, regardless of ethnicity, to hear some of
the words. Sometimes they’re accompanied by a hand
gesture, but more often by a sneer. Oftentimes a good
“curse” wished upon someone can be more effective than a
slur: “May you grow like an onion, with your head in the
ground!”
There are as many different interpretations and
interpreters of words stemming from Yiddish as there are
stars in the heavens. Let no one claim to be the expert, a
maven if you will. But rather let each unto his or her own
past look for the true meaning of words and hope that they
will lead to true understanding.
Oh, by the way: schmutz is dirt or something else that
needs to be wiped away, such as a bit of cream cheese
stuck on the corner of your mouth. “Here, my darling
grandchild, so intelligent, so beautiful, let me get that
schmutz off your face.”
Rich Sloane is director of community relations
for the University of Central Florida’s College
of Education and Human Performance. He can
be reached at Rich.Sloane@UCF.edu.
Edgewood Harlequins to present musical at the Merritt Island High School Theater
Edgewood Junior–Senior High School’s Theater Troupe, the Edgewood Harlequins, is set to present the production of
“Narnia the Musical.” The two–act play will be showcased at the Merritt Island High School Theater at 7 p.m. on
Thursday, March 13, Friday, March 14, and Saturday, March 15; and at 2 p.m. on Sunday, March 16. Ticket prices are $5
for students, $10 for adults and $5 for senior citizens. Tickets will be available at the box office one hour before the show.
The first and most famous story of “The Chronicles of Narnia” has become a musical presentation of this “unique,
enchanted world filled with creatures and spirits of myth and fable, both good and evil.”
The principal inhabitants, however, are the intelligent talking animals ruled by the majestic King Aslan, the great
lion of Narnia. Though Aslan is often absent from the land (so that his very existence is doubted by some), he returns
when the need for him is greatest.
Entering Narnia at a moment of high adventure are some children — plucked from our world in unexpected ways to
help Narnia and to learn from their Narnia odyssey lessons of courage, unselfishness and wisdom that will help them
grow. Narnia wants to sing, and from the excitement of the opening song, “Aslan’s on the Move,” to the joy of “Narnia
(You Can’t Imagine),” your spirits “will soar with all those in Narnia.”
Linda Jump to teach class at library March 18
Linda Jump will be teaching a class designed for those who want to write their life’s stories one at a time to give to
their descendants as a legacy or for publication. Students will learn how to get started, learn writing tips and tips for
jogging their memory, as well as editing skills, for example. She will conduct her class from 10 a.m. to 12 p.m. on
March 18 at the Franklin T. DeGroodt Library, 6475 Minton Road SW, in Palm Bay. The course fee is $25 per person.
To register for the program, call the library at 952–6317.
MARCH 3, 2014
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Area attorney Stephen Spira to conduct ‘Legal Breakfast Blend’ March 13 at Alliance Title in Melbourne
As part of its “Supporting Your Success” campaign,
Alliance Title will host a Breakfast & Learn event called
“Legal Breakfast Blend” with attorney Stephen Spira at
9 a.m. on Thursday, March 13. Alliance Title’s office is at
10 S. Harbor City Blvd. in Melbourne.
The purpose of this class is to take the “mystery” out of
wills, trusts, probate, guardianship, quiet title, tax deeds
and other legal issues as they relate to real estate. Personalized workbooks are provided along with a homemade
breakfast — all within the scope of a one–hour class.
Spira, a frequent guest speaker at Alliance Title, said
about the class, “Our goal is to give Realtors the confidence
they need to go ahead and take that complex listing they
might otherwise pass on, or perhaps to increase volume by
developing a niche market.”
The class is free of charge to local real–estate professionals and reservations are required. Reservations may
be made by e–mailing debbie@alliancetitlefl.com or text or
call 412–4784. Private classes may be arranged for groups
of six or more people with a choice of venue.
Coming up next in the series is “Title Insurance 101,”
with Liz Cassella of Alliance Title. The program starts at 9
a.m. on April 10. Participants will learn about common
title issues, review a title commitment and policy, go over a
HUD–1 Settlement Statement, and hear answers to frequently asked questions that even a seasoned professional
might have regarding the real–estate closing process.
Alliance Title is Brevard County’s largest independently owned settlement and escrow agency. The firm
provides complete real–estate closing services to make the
buying, selling and refinancing processes a “smooth and
positive experience for everyone involved.”
For more information about the firm, visit
www.AllianceTitleFL.com, follow Alliance Title Florida on
Facebook, and AllianceTitle10 on Twitter.
Balda Family Foundation accepting scholarship applications
The Balda Family Foundation is accepting applications for college scholarships through April 15, 2014. This is a
nonprofit, private foundation founded in 2007. Its mission is to “motivate, inspire and educate” academically promising,
at–risk and underserved youth in Brevard County, through educational opportunities and college scholarships. Eligibility
requirements and applications for the scholarship are available at www.BaldaFoundation.org. Partial and late applications will not be accepted for review. Scholarship amounts will range from $1,000 to $3,000 and all applicants will be
notified of the results by June 8, 2014. Scholarships will be awarded into the recipients’ college bursar account. No checks
to individuals will be distributed. For more information about these opportunities, send an e–mail message to
sarah@BaldaFoundation.org.
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Brevard Zoo to celebrate its 20th birthday with slate of activities on March 15–16; Meerkat Hamlet to open
It is an exciting year for Brevard Zoo as it celebrates its
20th birthday. In honor of this major milestone, the Zoo is
expanding Expedition Africa by opening a new exhibit
featuring Meerkats.
These precocious and entertaining mammals represent
a thoroughly different kind of animal than what is
currently housed at the Zoo. Making the exhibit even more
exciting, the Meerkats will be joined in their new habitat
by Dik–Diks, tiny rock–hopping antelope with a “unique
nose that guests won’t soon forget.” The Africa expansion
will also include a new African Rock Python exhibit.
On March 15 and 16, the Zoo will celebrate its official
“Birthday Weekend.” The first 200 guests on both days will
receive mini cupcakes from Merri Cakes. Guests will also
enjoy music, animal encounters, games and crafts each day
from 10 a.m. to 3 p.m.
Children who made Meerkat puppets at the recent
PNC Bank’s “Brings the Zoo to You!” community workshops should bring them to the Zoo to receive free admis-
sion (one Meerkat puppet is good for one child’s general
Zoo admission).
Excitement will “reach its peak” the morning of March
15. At 10 a.m., Meerkat Hamlet will open with Keith
Winsten, executive director of Brevard Zoo; PNC Bank, the
presenting sponsor for the Meerkat Exhibit; and other
major supporters, participating in the ribbon–cutting
ceremony. Expedition Africa will remain closed until the
ceremony at 10 a.m.
At 11 a.m., there will be a Meerkat Birthday Parade
with Rob and Jonny from “The Rob and Jonny Show” that
follows the ribbon–cutting event.
“More than 20 years ago, local citizens had an audacious dream — to build a zoo for Brevard County,” said
Winsten.
“Come help us celebrate 20 years of turning that dream
into a reality. It is the Zoo’s vision to bring back the
community–wide excitement and engagement that defined
the original creation of Brevard Zoo so that it can harness
that energy to power the next 20 years of the Zoo’s growth.”
Cliff Shuler to conduct public auction March 16
Cliff Shuler moved to Titusville in late 1968 to open the JC Penney Co. store at Miracle City Mall. Ironically, Cliff
Shuler Auctioneers & Liquidators Inc., which he founded more than 36 years ago, has been contracted by the Nicholas
Karantinos Trustee to liquidate the equipment remaining in the mall. Equipment will be auctioned at the Shuler
compound, 422 Julia St., Titusville, at 1 p.m. on Sunday, March 16. This is a public auction and there is no charge to
attend. The auction items range from real estate to vehicles, boats, box lots, antiques and diamonds. To view the auction
merchandise, visit www.SoldFor.com.
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Three decades in the local market, Fearon’s Design Center specializes in
commercial installations of artificial landscapes including silk trees and plants
By Ken Datzman
Businesswoman Pat Stewart’s custom–made products are showcased in area hospitals and hospices, office buildings, fitness centers,
hotels, airports, the lobbies of large corporations, small firms, and other
commercial facilities.
They are very lush and look natural in their setting, but their
duration is long–lasting — like forever. They do not need watering, only
cleaned occasionally and refreshed, which her company does on the
premise of the facility.
Stewart owns the longtime company Fearon’s Design Center Inc.,
positioned in a highly specialized industry that is starting to grow
again and rebound from the recession.
Her business is an artificial tree, plant, and floral–design firm. Last
year, Fearon’s Design Center in Melbourne celebrated its 30th year
doing commercial installations of artificial landscapes.
Over the decades, Fearon’s Design Center has compiled a large
portfolio of work in the region, including projects for local hospitals as
well as hospitals in Orlando, with each undertaking custom designed
and built to fit the customer’s specifications and budget.
“It’s a very interesting business. We have been designing unique
and innovative artificial landscaping solutions for our customers since
1981,” said Stewart, who has owned the company since 1992 and was
an area banker for 15 years.
“I love this business because every project is different. These are
made–to–measure projects.”
Health–care interiors designed with artificial plants and trees result
in safe, creative environments for medical facilities, hospitals, and
senior–care centers. They, too, are uplifting and play a role enhancing
the patient experience. Studies have shown that flowers, either live or
artificial, help bring delight and happiness to people’s lives and provide
a positive effect on good mood.
While some live plants and trees might carry bacteria that can be
harmful to patients — especially those with weakened immune
systems — artificial plants and trees provide a safe and healthy
alternative.
“Hospitals love them for their beauty and their practicality, as do a
variety of other establishments that serve the public,” said Stewart,
whose firm has become well known in the area for its expertise in the
field.
It’s not only hospitals that use these types of products. The use of
artificial trees and plants for hotel interiors continues to grow in
popularity. While some hotels are using artificial plants in combination
with live plants, a large number of hotels are being designed entirely
with faux landscapes.
And artificial plants and trees are widely used in retail shopping
malls to complement live green plants. The most common application is
in food courts and atriums where large artificial trees are used in
combination with live greenery.
“There are many commercial facilities that have embraced artificial
foliage,” said Stewart.
The industry has come a long way, she added. “Silk trees and plants
today are very ‘lifelike’ looking and they add warmth to any area of a
facility. These trees and plants are not going to die, and require very
little maintenance. And, obviously, they do not need watering.”
Unlike real plants, you may place a silk plant anywhere in a facility
or a home, regardless of the lighting conditions.
Pat Stewart, a former area banker, has owned Fearon’s Design Center since 1992. She worked for the business before
purchasing it. The company — an artificial tree, plant, and floral–design firm — has built a large portfolio of commercial
work including products for hospitals, hotels, airports, and small and large businesses. Each project is custom designed
for the client. Stewart is at a local hospital, one of her firm’s projects.
Her company’s trees are built on natural wood
trunks, up to 25 feet in height. Silk trees, including
tall palms, are Fearon’s Design Center’s specialty.
Stewart says her firm, which caters to the new
construction market and to existing commercial
facilities, “takes on projects of all sizes. Everything is
custom made and delivered to the job site.”
The trees are potted with a high–density
polyfoam process called “instafoam,” she said.
Formerly used primarily for the packaging industry,
this foam was discovered by the silk–tree building
industry in the early 1970s. “It’s by far the most
convenient way to pot trees.”
Fearon’s Design Center builds many varieties of
silk trees, exotic palms, full–floor plants, orchids,
and ledge planters, for instance. The business also
handles all the cleaning and restoration of the silk
plants and trees.
“Typically, the only maintenance is dusting. The
plants only need to be cleaned about once every five
years. We do the cleaning of the foliage,” said
Stewart, whose project–oriented firm is starting to
see business pick up and is working to renew
relationships with designers and clients and gain
new customers.
She stressed the importance of professional
cleaning of the plants and trees on a regular basis to
keep them in their best form.
Fearon’s Design Center has earned a reputation
for “quality products, fast dependable delivery, and
service after the sale,” she said, adding that her
company uses suppliers that manufacture and
import only “the finest quality products.”
Silk flowers are crafted from a protein fiber spun
by the silk worm, producing lifelike flowers.
Home and condominium owners have also
Please see Fearon’s Design Center, page 15
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Classic Wood Flooring expands with commercial division, rounds itself into
multi–phase business; sees new growth opportunity in the commercial arena
By Ken Datzman
ROCKLEDGE — Expecting better business conditions in 2014,
some companies have their sights set on expansion — something that
hasn’t been talked about much in recent years as the focus for many
firms has been on survival.
But the wait–and–see attitude toward making that commitment to
grow through new product launches and services may be giving way,
finally, as small–business optimism slowly grinds its way back, looking
to reach pre–recession levels.
One of those area businesses that sees a new opportunity for growth
this year is Classic Wood Flooring. Businessowners Don and Julie
Herndon said they made a commitment and the investment to more
aggressively grow their company as the economy begins to spring back.
Well–positioned in the residential market, Classic Wood Flooring,
which has a 6,000–square–foot retail showroom where consumers shop,
has expanded with a dedicated commercial division, its first venture
into this segment of the business.
“We are preparing to take our business to the next level,” said
longtime Brevard businessman Don Herndon, whose company sells
wood flooring, carpet, tile, and vinyl and works with residential custom
builders in the region, and now commercial general contractors.
“For the past 10 years we have not had that mindset, mainly
because of the economy and business conditions in general. But a year
ago, as things have improved in the market, we said we are going to
grow this business and be a bit more aggressive toward achieving that
goal.”
He said the commercial division could comprise as much as one–
third of the company’s overall business in the future. “The commercial
market is coming back strong.”
The American Institute of Architects predicts that spending for
commercial construction will increase 5.8 percent in 2014 and 8 percent
in 2015, spurred by declining office vacancies and rising commercial
property values.
Also, the “Dodge Momentum Index,” another closely watched gauge
in the industry, rose 3 percent in January compared to the previous
month, according to McGraw Hill Construction, a division of McGraw
Hill Financial. The Momentum Index is a monthly measure of nonresidential building projects in planning, which have been shown to lead
construction spending for commercial buildings by a full year.
For Classic Wood Flooring, it seems like the company’s expansion is
timely because certain segments of the commercial sector are accelerating in Florida, where demand is starting to drive new office building
construction, health–care, and other facilities.
Classic Wood Flooring has teamed with area firm Certified General
Contractors Inc. on a number of recent commercial projects.
They include Brevard Health Alliance’s new 40,000–square–foot
facility on Sarno Road in Melbourne, where ceramic tile was used on
the floor. “That was a big project for our company,” said Don Herndon.
In Orlando, Classic Wood Flooring, also working alongside Certified
General Contractors, which specializes in commercial building, was
involved in the new 17,000–square–foot Ron Jon’s Surf Shop. That
project was just completed, he said. Ron Jon’s, based in Cocoa Beach, is
growing its brand.
“We installed 52 tons of flooring and sub–flooring at their new store
in Orlando,” he said. “It was all wood. We were there for seven weeks
installing flooring. We had two crews working seven days a week.”
MARCH 3, 2014
Don and Julie Herndon are owners and operators of Classic Wood Flooring. Their business, which has served residential
customers for years selling wood flooring, carpet, tile and vinyl, is now positioned to cater to commercial clients. They
are tapping the commercial market for the first time and have a dedicated team for that new division. They are at their
6,000–square–foot retail showroom in Rockledge.
Don Herndon said the Ron Jon’s building was the
first “solid” wood floor his company has installed in
three years. “Almost all of our business is engineered
wood floors.”
Engineered wood floors are real wood floors that
are manufactured using multiple layers of different
wood veneers. The sub–layers can be of the same
species, or of different species, said Don Herndon.
“When I started in this business (in the 1970s)
the choices were oak, maple, and hickory.”
He added, “Today, there are literally hundreds of
species of wood available. We are seeing a lot of
European birch being used, which is harder than
American birch. The hard birch is coming from
Russia. These hard birch floors are beautiful. There
are just so many exotic woods from around the world
we now have access to in our business.”
With engineered wood floors, the grain of each
layer runs in different directions, which makes it
very stable, he said. This means that the wood will
expand and contract less than solid wood flooring
during fluctuations in humidity and temperature.
“And that’s especially important in Florida.”
He said another selling point of these types of
floors is their thickness. “They are generally between
three–eighths and one–half inch thick.”
Solid wood flooring, which is a solid piece of wood
from top to bottom, has its advantages, too. One of
benefits of solid wood flooring is that it can be
sanded and refinished many times, he said.
The U.S. Senate passed a resolution in 2010
supporting hardwood by recognizing it as an
“environmentally preferable building material.”
Wood meets several criteria for sustainability and
improved indoor air quality. The “Life Cycle
Analysis” of wood flooring conducted by the University of Wisconsin supports this idea. A study by the
National Association of Home Builders ranked how
long things last in homes. Wood floors were rated at
100–plus years.
Don Herndon said one of his company’s goals this
year is to step up its recycling efforts. The old pads
Please see Classic Wood Flooring, page 17
BBN
Florida Space Day set for March 12 in Tallahassee; industry space leaders to meet with state legislators
KENNEDY SPACE CENTER — Representatives from
the state’s aerospace industry will visit Tallahassee on
March 12 to participate in Florida Space Day and share
with legislators the opportunities the industry brings to
the Sunshine State and the nation’s space program.
“In Florida, aerospace means business,” said Patty
Stratton, chairperson of Florida Space Day 2014. “Nearly
all 67 counties contribute to this $9 billion industry, led by
nearly 500 companies employing 30,000 residents, and
space–related industries grow that amount to $19.2 billion,
supporting 20,000 companies and 140,000–plus jobs.”
She added, “It translates into high–tech, high–paying
jobs. We want Florida to continue its aggressive stance to
create a robust atmosphere for space exploration and
business.”
Florida has the third–largest space industry in the
nation.
Former astronaut Bob Crippen, pilot of the first orbital
test flight of the shuttle program and a former NASA
Kennedy Space Center director, will be making scheduled
appearances throughout the event. Space–related exhibits
will be available on the third floor Rotunda of the Capitol.
Florida Space Day participants include: Abacus
Technology Corp., AECOM Government Technical Service,
American Institute of Aeronautics and Astronautics, ASRC
Aerospace Corporation, Astronaut Scholarship Foundation, Astrotech Space Operations, ATK, Bionetics, The
Boeing Co., Blue Origin, Brazil–Florida Chamber of
Commerce, Craig Technologies, D3 Air & Space Opera-
tions, Delaware North Cos., Dynamac Corp., Economic
Development Commission of Florida’s Space Coast,
Embry–Riddle Aeronautical University, Exelis, Florida
Space Institute, Harris Corp., InDyne Inc. Jacobs, Jacksonville Aviation Authority, LJT & Associates, Lockheed
Martin, Millennium Engineering & Integration, QinetiQ
North America, Space Coast Launch Services, Space
Florida, SpaceX, United Launch Alliance and URS.
Visit www.FloridaSpaceDay.com, to learn more about
this event.
Attorneys award grant to Eau Gallie/Suntree Kiwanis Club
The Platt Hopwood Attorneys awarded a $1,000 grant to the Eau Gallie/Suntree Kiwanis Club from the Margaret
Binz Foundation. Kiwanis is a global organization of volunteers dedicated to improving the world, “one child and one
community at a time.” Locally, the Eau Gallie/Suntree Club supports Title One Schools by providing early learning tools,
dictionaries to third–graders, backpacks and other needs. The club’s ongoing project is the “Closets for Kids” program,
which stocks the nurse’s station with new undergarments for the young children. The Eau Gallie/Suntree Kiwanis Club
meets at 6 p.m. on the first and third Tuesday of the month at Beef O’Brady’s in Satellite Beach.
In Depression-era Maycomb, Alabama in 1935, young Scout lives with her father, Atticus Finch, an attorney,
and her older brother Jem. When Tom Robinson, a black man, is accused of raping a young white woman,
Atticus is asked to represent him and accepts, knowing that his decision will likely cause him, and his
family, serious problems with some townspeople...
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Florida Student Astronaut Challenge Finals
are set for March at KSC Visitors Complex
FORT LAUDERDALE — The Florida Student
Astronaut Challenge Finals are scheduled March 7, 8
and 9 at Kennedy Space Center Visitors Complex, where
almost 100 high–school students will launch their final
efforts to take the prize.
The Florida Student Astronaut Challenge is a unique
opportunity for high–school students to engage in a
competition focused on aerospace science. In addition to
technology, engineering and mathematics, science is a
central element of STEM education, a U.S. Department of
Education mandate that is being executed by individual
school districts around the country.
STEM education will enable future generations of
highly skilled workers to lead the U.S. successfully in the
competitive global arena, where these disciplines are
increasingly vital.
JDL Technologies is a “Mission Control” sponsor of the
Challenge, along with NASA and Coaxis International.
Sponsorships enable more than a dozen teams of high–
school students to compete in three final events at
Kennedy Space Center. The money helps cover transportation and lodging for 16 teams during the three–day event.
First–, second– and third–place awards will be given in
each event, with the state trophy to be awarded to the top–
scoring team from all three events.
Organizers of the Florida Student Astronaut Challenge
are “still facing their own challenges paying for some of the
final expenses.” On the wish list are AV equipment rental
to broadcast a live feed from the student–built flight
simulator to the spectator area ($750), hotel rooms for the
judges ($570), ID badge and schedule holders for students
and staff ($350), and bottled water, soda and snacks during
student–team breaks ($300).
In addition, because the event is being held in the
Visitors Complex, where admission fees were not anticipated, Challenge organizers are hoping for contributions
that will cover or reduce the entrance fees for student
teams. Without help, each of the 16 teams must pay a
$147 admission fee for the Challenge Finals.
“These teams represent Florida’s brightest high–school
students,” said Scott Fluegge, president and general
manager of JDL Technologies. “We’ve been honored to lend
financial support to the Florida Student Astronaut
Challenge, and we encourage any Florida business to
provide what support they can in the next few weeks.”
To make a contribution contact Rick Gargan of
Coaxis International at Rick.Gargan@Coaxis–asp.net or
call (850) 524–9658.
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National Realty names top–producing Realtors
Broker Gale Bray of National Realty of Brevard has
announced her company’s top–performing Realtors for
January. They are: Indialantic office, Teresa Schick, top
lister; J.R. Kaiser, top seller; and Gene Newberry, top
producer. Melbourne: Mike Hanley and Kelli Ryan, and
Maria Kaps top listers; Kaps, top seller; and Patricia
Braddock, top producer. Palm Bay: Diane DeYorgi, top
lister; Sandy Rickabaugh, top seller; and Lesly Breson, top
producer. And Viera: Debbie Schmid, top lister; Debbie
Schmid, top seller; and Robert Ferucci, top producer.
MARCH 3, 2014
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BBN
Wells Fargo opens commercial banking office in Melbourne, taps industry veteran Mica Wise Layne
Wells Fargo has opened a new commercial banking
satellite office in Melbourne to meet the growing demand
from middle–market companies that call the Space Coast
home. Mica Wise Layne, with 21 years of financial–
services experience, has rejoined Wells Fargo as lead
relationship manager for Wells Fargo in the region.
A longtime resident of Melbourne, Layne had worked
as a senior commercial lender for TD Bank since 2011.
Previously, she worked for Wells Fargo predecessor
Wachovia from 2003 to 2011 as its principal relationship
manager and market leader for the Brevard County
Business Banking Group.
Layne has also worked as a commercial portfolio
manager, a private banking relationship manager, and as
a credit analyst. In her new role, Layne is responsible for
serving middle–market customers in the region, including
the coverage of Brevard, St. Lucie, Indian River and
Volusia counties.
“Melbourne has grown into a substantial market for our
commercial customers,” said Marty McAndrew, regional
vice president for Wells Fargo Commercial Banking in
Central Florida. “By opening an office in the Space Coast
region, we are able to better serve our customers where
they live and work.”
Layne earned a bachelor’s degree in business administration, in finance, from the University of Central Florida.
She currently serves on the boards of the Economic
Development Commission of Florida’s Space Coast and
Early Learning Coalition of Brevard County.
Space Coast Community Law School to offer free seminars to the public starting March 6
The Space Coast Community Law School is offering legal seminars free of charge to the public on a variety of topics.
The seminars are presented in an informational and educational setting. The program is designed to give the public an
opportunity to learn about the general rules of law from local judges and attorneys. The spring session begins March 6.
The seminars are conducted on eight consecutive Thursdays from 6 to 8 p.m. at the Moore Justice Center, 2825 Judge
Fran Jamieson Way in Viera. The sessions are held in the Jury Assembly Room. The seminar topics include: “How to
Think Like a Lawyer,” “Contract Law,” “Trial Process,” “Debt and Credit Card Defense,” “Firearms,” “Wills, Trusts and
Probate,” “Auto Accidents,” and the “First Amendment.” The Space Coast Community Law School is a project of the
Brevard Bar Foundation. It is sponsored by Brevard Legal Aid, Telfer, Faherty, Anderson & Hawkins, P.L., the Florida
Design Group, Cooper Chiropractic, AM 1300 WMEL Radio, AVET Project and American Warrior Radio. To register for
the seminars, visit www.SCCLS.com, call 269–6833, or send an e–mail message to CommunityLawSchool@yahoo.com.
The website is www.SpaceCoastCommunityLawSchool.com.
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BBN
Florida Tech’s Fatigue Management Institute set to conduct workshop at Cancer Care Centers of Brevard
Cancer Care Centers of Brevard will be hosting Florida
Tech’s Fatigue Management Institute, which will conduct
a three–session Cancer Fatigue Management Workshop at
the headquarters office of CCCB.
Located at 1430 Pine St. in Melbourne, the CCCB
workshop will be held from 3:30 to 5 p.m. on Wednesdays
— March 12, 19 and 26 — and is free of charge to the
community.
According to the American Cancer Society, cancer–
related fatigue is the most common side effect of cancer
and cancer treatment. Research suggests that anywhere
between 70 percent and 100 percent of cancer patients
getting treatment have fatigue. And about 30 percent to 50
percent of cancer survivors have said that their fatigue
lasts for months or even years after they finish treatment.
Open to the public, Fatigue Management Institute
experts will educate and answer questions about cancer–
related fatigue and techniques and lifestyle changes to
more effectively manage the condition during and after
treatment.
“With the emotional and physical toll cancer takes on
patients, it is extremely important for patients to discuss
their fatigue with their nurse or doctor so that we can
prescribe an action plan to help them remain strong in
both body and mind,” said Dr. Ravi Shankar, a radiation
oncologist and medical director of CCCB.
The American Cancer Society describes fatigue as a
common side effect of many cancer treatments like
chemotherapy, radiation, stem–cell transplant, and
immunotherapy. These treatments often kill fast–growing
healthy cells, especially the cells in the bone marrow that
make blood.
As a result, this causes fatigue because red blood cells
carry oxygen to fuel all the cells in the body. Too few red
blood cells (anemia) mean too little energy to meet the
body’s needs.
There are numerous risk factors, as well as important
tips for managing cancer–related fatigue. Additional
information is posted at the American Cancer Society’s
“Fatigue in People With Cancer” web page.
l Tips for Managing Fatigue
Sometimes it’s hard even for the doctor to figure out
exactly what’s causing a person’s fatigue. Still, a program
of regular exercise, managing your stress, and finding
ways to deal with anxiety and depression seem to help
most people deal with fatigue. Treating sleep problems and
correcting nutrition problems can help fatigue, too. Keep in
mind that it may take up to eight weeks of treatment
before you notice your fatigue getting better, but for some
people it happens faster.
Here are some guidelines to follow:
l Save your energy.
l Use distractions like listening to music, visiting with
friends or reading a book.
l Use attention–restoring activities like walking in a
park, sitting in a peaceful setting, and gardening.
l Reduce stress by talking about it in support groups
and learning relaxation exercises.
l Exercise your body by participating in aerobic and
strength–building exercise programs (discuss with your
doctor prior to beginning any exercise program).
l Get nutrition counseling.
For more information about the event and to reserve a
seat, call 223–3622 or send an e–mail message to
THarrell@FIT.edu. The CCCB website is
www.CancerCareBrevard.com or call 952–0898.
Fearon’s Design Center
Continued from page 10
discovered the use of artificial hedge to cover retaining walls, fences, decks, and more. Fearon’s Design Center has worked
with homeowners on Lansing Island in Indian Harbour Beach, a community of large, luxury homes. This is an example
of the type of work her firm is involved with on the residential side of the business.
Stewart started working for Fearon’s Design Center in 1981, when it was founded by Dennis Fearon. “When he
decided to sell the business, I purchased it in 1992,” she said. “The transition was very smooth. I knew the business and
the customers.” Stewart has worked in florist shops, too. Her mother started Surfside Florist in the 1960s in Cocoa Beach.
“When I was a little girl I worked in her shop. I learned a lot about the business.”
The company’s website is www.FearonsDesignCenter.com or call 242–8361 for more information.
Do You Have a Financial Advocate Who Understands
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As business leaders, your current and future financial
well-being are directly affected by how you take
advantage of your stock awards, options and grants,
performance-based bonuses, and deferred compensation
plan distributions. It can even affect how long you
choose to keep your current job.
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Baja Tavern & Eats shines at Cocoa Beach Chamber’s annual cook–off competition conducted at Port
“People’s Choice Award,” determined by a popular vote of
the attendees. Wild Ocean Seafood Market was second
with its crab chowder, and Grills Seafood Deck & Tiki Bar
finished third.
Coconuts on the Beach won for the “Judges’ Choice
Twist” with its chips and salsa. FishLips Waterfront Bar
& Grill was second with its hog wings, while Baja Tavern
& Eats placed third place with its lobster dip.
Grills Seafood Deck & Tiki Bar won for the “People’s
Choice Twist” with its Tahitian Tuna Poke. Baja Tavern
& Eats took second place with its lobster dip, and Coconuts
on the Beach was third with its chips and salsa.
In the “Best Decorated Contestant Booth” category,
Wild Ocean Seafood Market placed first. The winner of the
“Best Decorated Vendor Booth” went to Florida Biplanes
and Helicopters Inc.
This year’s event was chaired by Rich Hensel of
FishLips Waterfront Bar & Grill. The sponsors included:
Ron Jon Surf Shop, Victory Casino, Walk About Golf
Course, Wild Ocean Seafood Market, Sunward Tours,
Space Coast Fun Guide, Merritt Square Mall, Kennedy
Space Center, Carroll Distributing, Doubletree by Hilton
Cocoa Beach Oceanfront, Community Bank of the South,
Discovery Beach Resort, The Resort on Cocoa Beach,
Florida Eco Safaris, International Palms Resort, Brevard
Zoo, and the Legendary CB Hotel Association.
Program at Satellite Beach Library
Satellite Beach Public Library at 751 Jamaica Blvd. will host a presentation titled “Great Decisions — Israel and the
U.S. Programs” at 1 p.m. on Tuesday, March 11. The program will be led by the International Relations Group/League of
Women Voters of the Space Coast. Call Mary Nicolay at 723–6169 for information about the program.
FROM THE
Crosswinds Duck Race
new ad emailed
FULL COLOR
CLASSROOM
12 12 RGC 1027
MERRITT ISLAND — Baja Tavern & Eats took top
honors as the Judge’s Choice at the 29th annual “Chowder
Cook–off with a Twist,” presented by the Cocoa Beach
Regional Chamber of Commerce’s Convention and Visitors
Bureau.
More than 1,000 people attended the event in Cruise
Terminal 4 at Port Canaveral. This year, 15 area restaurants gave the public a chance to sample their chowder
and their favorite appetizers. Also, those who attended
enjoyed the performance by Brohmance.
Baja Tavern & Eats was chosen as the “Best Chowder”
on the Space Coast by a panel of celebrity judges. Coconuts
on the Beach finished second and Grills Seafood Deck &
Tiki Bar took third.
The judges were: Jerry Allender, Port Commissioner;
Allison Walker, entertainment reporter for News 13; Mike
and Mindy, Lite Rock 99.3; WingNut, KISS 95.1; and Chef
Aaron Phillips, Vines Grill and Wine Bar in Orlando.
FishLips Waterfront Bar & Grill was presented the
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Duck ‘adoptions’ now available at area businesses; Crossroads’ Great Brevard Duck to raise funds for youth
“Adoptions” for the 16th annual Great Brevard Duck
Race start March 10, and for the next five weeks “duck
fever” will spread throughout Brevard County.
It’s all for a great cause. The duck race is a major fund–
raising event for Crosswinds Youth Services of Cocoa, a
nonprofit organization that has been serving children and
youth in crisis and their families for 40 years.
Some 10,000 yellow rubber ducks are up for adoption to
win their adopters “spectacular prizes.” The race will begin
at 1 p.m. on April 13 during the Indian River Festival at
Sand Point Park in Titusville.
A $5 donation will put one rubber duck in the race, or
you can adopt the popular “Quack Pack,” and receive one
free duck in the race. This year in celebration of Crosswinds’ 40th anniversary, a souvenir duck will be given out
at the duck locations for those who adopt the Quack Pack,
while supplies last.
There are 11 prizes, which include three new ones, all
donated by caring community partners. The grand prize is
a four–night cruise for two guests to the Bahamas in an
oceanview stateroom aboard the Disney Dream.
Additional prizes include two $500 shopping sprees at
Dillard’s in Merritt Square Mall, a one–year family
membership at any YMCA in Brevard, flowers for a year
from Bloomers Floral Design, daytime passes at both
Universal Studios Florida and Islands of Adventure, and
a full day of fishing for two as well as an evening of shark
fishing from Obsession Charters Deep Sea Fishing from
Port Canaveral. The prizes also include a two–night stay
for two at the International Palms Resort in Cocoa Beach,
and two aerial tours from Servant Air Ministries. Participants do not have to be present to win.
Ducks can be adopted at these locations: Community
Credit Union, Florida Bank of Commerce, Space Coast
Credit Union, Fidelity Bank of Florida, Kennedy Space
Center Federal Credit Union, Florida Business Bank,
Sunrise Bank, and select Shell, BP and Chevron stations
throughout the county.
Also, when ordering pizza from Papa John’s in
Titusville, Cocoa or Merritt Island, an adoption paper will
be attached to the pizza box.
Ducks can also be adopted online up until race day at
www.greatbrevardduckrace.com, or by mailing the
adoption paper to Crosswinds Youth Services Inc., 1407
Dixon Blvd., Cocoa, Fla., 32922, or you can adopt ducks at
the duck booth at the Indian River Festival on Friday,
Saturday and on Sunday before the race begins.
The duck race is supported through numerous sponsors.
The major sponsors include: WFTV 9 Family Connection,
Lite Rock 99.3, Publix Super Markets Charities, Brevard
County Sherriff’s Office, Ivey’s Construction, Walmart,
Bloomers Floral Design, Cantwell & Goldman P.A., Cocoa
Beach Optimist Club, Community Credit Union, and
Copytronics Information Systems.
The list continues: Dr. Bob and Bunny Lehton —
Family Pediatric Clinic, Titusville Dairy Queen (Southeast
Petro), Florida Bank of Commerce, Florida Power & Light
Co., Island Lincoln Mercury, Jack and Yvette Parker,
Paradise Ford, Southeast Aerospace, and Space Coast
Credit Union.
For more information about the Great Brevard Duck
Race, visit and Like their Facebook page at
www.facebook.com/BrevardDuckRace.
Crosswinds helps vulnerable young people overcome
serious issues such as homelessness, abuse and neglect,
delinquency, running away, truancy, and other challenges.
For more information about Crosswinds Youth Services,
call 452–0800 or visit www.CrosswindsYouthServices.org.
Classic Wood Flooring
that are removed when installers take up carpet from a home or office are recycled by a company that specializes in that
type of work. But the cardboard packaging and old carpet end up in the landfill. “We want to recycle those things. And we
want to do it for two reasons. As a company, we care about the environment. Secondly, it’s going to save us dollars.
Anything we can recycle and not have to pay to be hauled off in the dumpster is a money–saver.”
The Herndons are very active in the community and support a host of organizations, including the Brevard Neighborhood Development Coalition, Habitat for Humanity of Brevard County, Club Esteem, and the Melbourne Center for
Personal Growth, operated by AMIkids Space Coast. Don Herndon is president of the Board of Trustees of the latter .
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Serving South Brevard for over 60 years
Call To Entry
auto repairs t preventive maintenance t tire service
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Home Builders & Contractors
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MARCH 3, 2014
BBN
TooJay’s Gourmet Deli
neurs Jay Brown and Mark Jay Katzenberg, TooJay’s
began as a New York–style delicatessen.
The two businessowners used the common portion of
both of their names to come up with the moniker TooJay’s
Gourmet Deli, said Catz, who has worked for the company for 17 years and is one of many longstanding
employees.
“TooJay’s is a unique and terrific restaurant company
to grow with,” she said.
“There is a lot of longevity within the staff, including
the general managers of the stores. We give them a lot of
‘ownership’ of their particular unit. They take pride in
that.”
Catz added, “It’s certainly not unheard of to bring
people in from outside the company, but when we have
qualified candidates within who are interested in moving
up, the opportunity is wide open.”
More than 1,000 people work for TooJay’s, including
the 41 associates at the Melbourne store.
“I’ve had five great years with TooJay’s in Melbourne,”
said Schehl, who worked for a national restaurant chain
and was a business partner in The Omelet Station in
Cocoa Beach before starting his career with TooJay’s in
2007.
“I’ve had the opportunity to advance my career with
TooJay’s and to grow with the company.”
Two and half years ago, Schehl was promoted to
general manager of the Melbourne location, succeeding
the GM who was promoted to a larger market with
TooJay’s.
Marnielle Manderville joined TooJay’s nearly four
years ago as a catering sales representative. Last year,
she was promoted to director of catering sales, based in
West Palm Beach.
Manderville was the company’s No. 1 catering sales
representative during her time in that position. She now
manages all of TooJay’s catering sales representatives at
the 24 restaurants around the state.
“I work with the sales reps helping them grow catering
in their individual markets,” said Manderville, who grew
up in the business in upstate New York, where her
parents owned several restaurants.
“We pride ourselves on delivering a quality product on
a consistent basis to consumers, and we are flexible.
That’s why we have been in business for 31 years in
Florida. That’s why we have a strong presence in catering,” added Manderville, who spends about 40 percent of
her time in the 24 markets working with the company’s
local sales representatives.
TooJay’s opened its first three restaurants in the Palm
Beach area and grew the business from there, in a
conservative fashion.
At Melbourne Square Mall, TooJay’s has its own
entrance and name on the building. The restaurant opens
at 8 a.m. for breakfast. “We open before the mall does so
we needed an entrance to accommodate our customers,”
said Catz. “And having our signage on the building is very
positive.”
TooJay’s differentiates itself from its competitors with
an emphasis on food quality, portion size, and service,
said Schehl.
MARCH 3, 2014
“We have an extensive menu at TooJay’s, everything
from deli sandwiches to comfort foods to vegetarian
dishes,” he said.
“The top dishes at our restaurant since opening five
years ago include the Corn Beef sandwiches, Pastrami
sandwiches, Roast Turkey dinner, the Reuben, and the
Rachel. These are our classics; they typically lead the way
on the menu.”
Another longtime favorite at TooJay’s is Stuffed
Cabbage. TooJay’s sells more than 150,000 orders of
Stuffed Cabbage a year at its restaurants.
Consumers keep going back to their favorite menu
items at restaurants everywhere. Restaurant operators
invest heavily in promoting new menu items and it turns
out that a majority of people (about 70 percent) are
reluctant to try a new menu item, according to a new
report by the NPD Group, a global research company.
Consumers try a new or unfamiliar menu item based
on their perceptions of its “taste and visual appeal,” but
they also may consider “healthfulness” and “price” when
making the decision to try a new item, finds the NPD
report, “Menu Item Trial: Motivating First–Time and
Repeat Orders,” which was released in mid–January.
A first–time menu item purchase during a restaurant
visit occurs less frequently at quick–service places than at
full–service restaurants.
In order to maintain its food quality and consistency,
TooJay’s operates a commissary and bakery housed next
to the company’s corporate office in South Florida.
“Everything else is prepared in–house at each
individual restaurant,” said Schehl. “The system is very
effective and every efficient.”
TooJay’s works closely with a number of counties in
Florida providing “disaster–relief” catering services to
government personnel, including policemen and firemen
and Federal Emergency Management Agency staff.
The company has the infrastructure in place in West
Palm Beach to provide food services in time of hurricanes
and other disasters.
“Because we have a commissary kitchen and a
commissary bakery, and we have our own trucks, the
counties can rely on us for this service,” said Manderville.
“We commit to it every year.”
“That speaks to how quickly we can react,” said Catz.
Restaurants in general are starting to see growth
again. This year will mark the fifth consecutive year of
restaurant industry sales growth despite a continued
challenging economic landscape, according to the National Restaurant Association’s 2014 “Restaurant
Industry Forecast.”
Industry sales are projected to exceed $683 billion in
2014, up 3.6 percent from 2013’s sales volume.
“The economy is starting to come back around.
Discretionary spending is the last thing to rebound. We
are starting to see that happen. I definitely think we are
on the upswing,” said Schehl.
One of the primary reasons that restaurant industry
sales growth hasn’t fully taken off during the economic
recovery is that consumers for the most part haven’t
broken out of their “recession rut,” according to the
National Restaurant Association report.
Despite spending cutbacks, consumers have “substantial” pent–up demand for restaurant services with two out
of five people saying “they are not using restaurants as
often as they would like.” With improving economic
conditions, that demand is likely to turn into sales in
2014.
“We have great opportunities ahead of us,” said
Manderville. “TooJay’s is corporate–owned. It’s not a
franchise. We have a vice president of food and beverage,
a vice president of purchasing, a vice president of
operations. We have so many resources available not only
on the individual restaurant side of the business but also
on the catering side to make an event the most successful
it can be.”
From Bar Mitzvahs to business or private receptions
to office parties to holiday celebrations, TooJay’s complements any occasion with party platters and more that
reflect the restaurant’s keen “attention to detail and
presentation” it is known for in catering, said
Manderville.
Party platters and hot catering orders can be delivered
to your office or home at your request. The wide–ranging
catering menu includes everything from breakfast buffets
and breakfast platters to gourmet foods such as Roasted
Chateaubriand of Beef, Seared Rack of Spring Lamb, and
Pan–Seared Pork Loin.
TooJay’s, with its full–service menu, bakery/deli, and
catering division, seems poised to make gains this year as
it enters new communities.
Manderville said the company is “solidly positioned” in
the catering segment, which represents a potentially
lucrative revenue stream for restaurants that can
consistently execute in what has become an increasingly
competitive environment.
“Over the last five or six years, a lot of restaurants and
eating establishments have tried to create another
revenue stream by tapping catering,” she said.
“TooJay’s has provided catering services for a long time
and we have been able to grow the business. Today,
catering accounts for almost 15 percent of our business,
which is way above the typical restaurant concept in the
U.S. that offers these services. Competition is stiffer in the
catering segment. It’s important for us to be at the top of
our game all the time.”
Catering generally makes up 2 to 5 percent of a
restaurant’s business, with some establishments seeing
as high as 8 percent of total sales.
Catering can comprise many different forms and
services, including private parties, party platters,
deliveries, carryout, and on–site foodservice, for example.
“The word ‘catering’ itself can be very broad. We try to
cover all aspects of the business, whether it’s in–home
catering, grand openings, seminars, lunch–and–learn
gatherings, office parties, or a high–end white–glove event
where we bring in our service staff,” said Manderville.
She says her company has a “very wide capability in
this segment of the business. We can accommodate from
five to more than 500 people. We have catered events
attended by well over 500 people. We can do things on a
very high–volume scale. We especially do a lot of office
catering.”
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TooJay`s of Florida is positioned to grow its brand in new markets

Transcription

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