Travelers Sign at Westport Plaza.Staff Report.05

Transcription

REPORT TO PLANNING & ZONING COMMISSION
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CITY OF MARYLAND HEIGHTS
APPLICATION NUMBER
2012-18
PROJECT NAME
TRAVELERS AT WESTPORT
APPLICANT
Golub Realty Services, Inc.
111 West Port Plaza, St. Louis, Missouri 63146
PROPERTY OWNER NAME
Intercontinental Real Estate Corportation
1270 Soldiers Field Rd, Brighton, MA 02135
APPLICANT’S REQUEST
Approval of an attached tenant identification sign on a multistory building
SITE LOCATION
940 West Port Plaza Drive
PARCEL/LOCATOR NUMBER
15O540304
EXISTING ZONING DISTRICT
“PD-M” Planned District - Manufacturing
TOTAL SITE AREA
0.65 acres
PLANNING AREA
WESTPORT PLANNING AREA
REPORT ISSUED
May 3, 2012
CASE MANAGER
Michael Zeek, AICP
RECOMMENDATION
APPROVAL
REVIEWED AND APPROVED BY
___________________________________
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BACKGROUND AND REQUEST
Golub Realty Services has applied
for
an
attached
tenant
identification sign for Travelers on
the northeast side of the building
located at 940 West Port Plaza
Drive in the Westport Plaza
Planned District.
PROPOSED SIGN
LOCATION
The proposed sign consists of
white channel letters with a red
umbrella logo. The letters are
2.71 feet tall by 18.25 feet wide
and the umbrella measures 4.79
feet by 5.44 feet wide. In total,
the sign is just over 75 square feet
in area.
Ordinance #1998-1438 governs signage on this building. The ordinance states that signage shall be as
per the Zoning Code unless otherwise approved on a sign package by the Planning Commission. There
is a sign package on file from 1998, but no attached tenant identification sign is shown or approved for
940 West Port Plaza Drive.
Since the building is several stories in height and contains multiple-tenants, tenant signs are governed
by Section 25-15.11.C, Attached Identification Signs on Multiple-Story Buildings Containing Multiple
Businesses or Tenants, of the Zoning Code. The Code requires Planning Commission review and
approval of attached tenant identification signs on multi-story buildings when they are on or above the
floor plate of the second floor. As required, the applicant has submitted a sign package (attached to
this report) consisting of photographs of the existing attached tenant identification signs throughout
Westport Plaza for comparison.
TRAVELERS AT WESTPORT PLAZA
May 3, 2012
PAGE 3
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ANALYSIS
The following is a review of the proposed sign versus the criteria contained in Section 25-15.11.C.3 of
the Zoning Code:
SECTION 25-15.11.C.3. OF THE ZONING CODE
a. Number. A maximum of two (2) attached identification signs
for individual tenants per building façade or elevation facing a
public street shall be permitted.
CITY PLANNER’S COMMENTS
The applicant is proposing 1 attached
identification signs on northeast side of the
building.
b. Location.
i.
No sign shall be located on any mechanical/service
penthouse or other rooftop appurtenance.
ii. The building identification sign shall be located highest on
the building. The attached signs for individual tenants
shall be organized along, and integrated with, a common
horizontal or vertical band or architectural element,
except where such band or element is not physically
provided by the architecture.
c. Area. No single attached identification sign shall exceed two
(2%) percent of the surface area of the building façade or
significant elevation upon which is it placed.
d. Total Area. The total combined area of all attached tenant
identification signs shall not exceed two (2%) percent of the
total combined wall area of all building facades or significant
elevations facing a public street.
The sign would be attached to the face of
the building as required.
No building identification sign is proposed,
only a tenant identification sign.
The proposed sign is 1.7% of the surface
are of the elevation upon which it is to be
placed.
Only one tenant identification sign is
proposed on this building.
e. Design.
i.
Such signs shall be designed as an integral component
of the architectural elevation.
The sign does not detract from the
building’s architecture.
ii. Such signs may contain business name and/or logo
only.
The sign contains only the business name
and logo of the company.
iii. Such signs shall consist of individual letters or logos
only. No illuminated panels will be approved.
The sign consists of individuals letters and
a logo.
iv. Such signs shall be uniform in color, compatible with
the building’s color(s), and matching the building
identification sign(s) if present.
v. Mounting hardware shall be hidden from view.
PAGE 4
The sign is consistent with the red and
white color palette established at Westport
Plaza for signs on multi-story buildings.
Mounting hardware will be hidden.
APPLICATION FOR SIGN A/P #2012-18
May 3, 2012
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FINDINGS AND RECOMMENDATION
The City Planner finds:

The Zoning Code requires Planning Commission review and approval of the proposed sign as
it is an attached tenant identification sign on a multi-story building with multiple tenants.

The proposed sign meets the location requirements of the Zoning Code.

The proposed sign is less than 2% of the area of the elevation to which it will be attached,
meeting the area requirements of the Zoning Code.

The proposed sign is consistent with the white and red color palette established for signs on
multi-story buildings within Westport Plaza (see the applicant’s sign package attached to this
report).

The proposed sign meets all other design requirements of the Zoning Code.
Based on the above findings, the City Planner recommends approval of the proposed attached tenant
identification sign for Travelers at 940 West Port Plaza Drive in the Westport Plaza Planned District.
____________________________________
J. Wayne Oldroyd
City Planner
TRAVELERS AT WESTPORT PLAZA
May 3, 2012
PAGE 5
5/3/2012
Westport Building Identifier Map
1
5/3/2012
Westport Sign Location Map
2
1a (1) Sheraton Hotel, Page Ave. Side
5/3/2012
1a (2) Sheraton Hotel, Page Ave. Side
3
1b (1) Sheraton Hotel, facing 940 Bldg.
5/3/2012
1b (2) Sheraton Hotel, facing 940 Bldg.
4
2a (1) Parking Garage B, near Sheraton Hotel
5/3/2012
2b (1) Parking Garage B, between 77
and 111Bldgs.
5
3a (1) Site Logo, Facing 77 Bldg.
5/3/2012
3a (2) Site Logo, Facing 77 Bldg.
6
3b (1) Site Sign, facing I-270
5/3/2012
3b (2) Site Sign, facing I-270
7
3c (1) Site Logo, facing Village
5/3/2012
3c (2) Site Logo, facing Village
8
3d (1) Site Sign, facing Westport Plaza Drive
5/3/2012
3d (2) Site Sign, facing Westport Plaza Drive
9
4a (1) Tenant – Kobe Sign, facing Village
5/3/2012
4a (2) Tenant – Kobe Sign, facing Village
10
4b (1) Tenant – H&R Block Sign, facing Village
5/3/2012
4b (2) Tenant – H&R Block Sign, facing
Village
11
4b (3) Tenant – H&R Block Sign # 2, facing
Westport Plaza Drive
5/3/2012
4b (4) Tenant – H&R Block Sign # 2, facing
12
4c (1) Tenant – Starbucks Sign, facing Westport
Plaza Drive
5/3/2012
4c (2) Tenant – Starbucks Sign, facing
13
4c (3) Tenant – Starbucks Sign # 2, facing 77
Bldg.
5/3/2012
4c (4) Tenant – Starbucks Sign # 2, facing 77
Bldg.
14
5a (1) Tenant – Funny Bone Sign, facing 910
Bldg.
5/3/2012
5a (2) Tenant – Funny Bone Sign, facing 910
Bldg.
15
This section
intentionally left Blank
5b (1) Indoor Mall Entrance Sign, facing Village.
5/3/2012
16
5c (1) Tenant – Bradford’s Pub Sign, facing 940 5c (2) Tenant – Bradford’s Pub Sign, facing
Bldg.
940 Bldg.
5/3/2012
17
5c (3) Tenant – Bradford’s Pub Sign # 2, facing
Indoor Mall Bldg.
5/3/2012
5c (4) Tenant – Bradford’s Pub Sign # 2,
facing Indoor Mall Bldg.
18
5d (1) Tenant – Coldstone Sign, facing Indoor
Mall Bldg.
5/3/2012
5d (2) Tenant – Coldstone Sign, facing
Indoor Mall Bldg.
19
6a (1) Tenant – PNC Bank Sign, facing Westport 6a (2) Tenant – PNC Bank Sign, facing
Plaza Drive.
Westport Plaza Drive.
5/3/2012
20
6a (3) Tenant – PNC Bank Sign # 2, facing
5/3/2012
21
6a (5) Tenant – PNC Bank Sign # 3, facing 111
Bldg.
5/3/2012
111 Bldg.
22
6b (1) Tenant – STL Bread Co. Sign, facing
5/3/2012
6b (2) Tenant – STL Bread Co. Sign, facing
23
6c (1) Tenant – Trainwreck Sign, facing
5/3/2012
6b (2) Tenant – Trainwreck Sign, facing
24
6d (1) Tenant – Ice Kitchen, facing Village.
5/3/2012
6d (2) Tenant – Ice Kitchen, facing Village.
25
7a (1) Tenant – Mineo’s Signs, facing Village.
5/3/2012
7a(2) Tenant – Mineo’s Sign, facing Village.
26
7a (3) Tenant – Mineo’s Sign # 2, facing Village. 7a(4) Tenant – Mineo’s Sign # 2, facing
Village.
5/3/2012
27
7a (5) Tenant – Mineo’s Sign # 3, facing 734
Bldg.
5/3/2012
7a (6) Tenant – Mineo’s Sign # 3, facing 734
Bldg.
28
7b (1) Tenant – STL Hall of Fame Sign, facing
Village.
5/3/2012
7b (2) Tenant – STL Hall of Fame Sign, facing
Village.
29
7b (3) Tenant – STL Hall of Fame Sign # 2,
facing Sheraton Chalet Hotel.
5/3/2012
facing Sheraton Chalet Hotel.
30
facing Westport Plaza Drive.
5/3/2012
facing Westport Plaza Drive.
31
7c (1) Parking Garage A Sign, facing Westport
Plaza Drive.
5/3/2012
7c (2) Parking Garage A Sign, facing
32
7d (1) Tenant – Edward Jones Sign, facing 734
Bldg.
5/3/2012
7d (2) Tenant – Edward Jones Sign, facing
734 Bldg.
33
7d (3) Tenant – Edward Jones Sign # 2, facing
Village.
5/3/2012
7d (4) Tenant – Edward Jones Sign # 2,
facing Village.
34
8a (1) Tenant – Dierdorf & Harts Sign, facing
734 Bldg.
5/3/2012
8a (2) Tenant – Dierdorf & Harts Sign, facing
734 Bldg.
35
8b (1) Tenant – Maryland Heights Chamber
Sign, facing Village.
5/3/2012
8b (2) Tenant – Maryland Heights Chamber
Sign, facing Village.
36
Requested Future “Tenant Signage” to be
added onto the 940 Westport Building
5/3/2012
37
5/3/2012
Site/Building Location for Requested Sign Placement
38
5/3/2012
39
5/3/2012
Rendering of Proposed Tenant Signage
40

Travelers Sign at Westport Plaza.Staff Report.05

Transcription

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