DISCOVERY`S TOP 10 GLOBAL SHOWS: 1.6 BILLION VIEWERS

A Quarterly Publication of Discovery Communications
Volume 7, Number 3, November 2014
Aaron & Richard, FAST N' LOUD
Highest-Rated Program Worldwide
DISCOVERY'S TOP 10 GLOBAL SHOWS:
1.6 BILLION VIEWERS
03
05
10
Discovery Family Channel Debuts
DCI Joins Vanity Fair
New Establishment Summit
Discovery Networks Broaden
Impact Initiatives
{ A MESSAGE FROM }
David
Zaslav
• Third, take a strategic approach on a
market-by-market basis and selectively
pursue smart, “bolt-on” acquisitions to
augment our worldwide portfolio;
• Fourth, unlock the value of
Discovery’s “beachfront real estate” —
our fantastic brands — and distribution
advantage around the world; and
• Lastly, continue to deliver strong
financial results by focusing on
growing revenues faster than
expenses and driving free cash flow
per share growth.
Our global business is fueling our organic
growth as our international business
now accounts for more than 50% of our
As 2014 begins to draw to a close,
we face a media industry filled with
incredible change, possibilities and
challenges. I firmly believe there is no
company better positioned to embrace
and benefit from these changes than
Discovery Communications.
Why? Despite shifting viewing habits and
new digital offerings, viewers continue
to gravitate toward compelling content,
and there are more consumers watching
more video on more screens than ever
before. Discovery has a time-tested,
five-part global strategy to drive organic
growth and build the next generation of
businesses and brands.
• First, drive organic growth and leverage
our infrastructure across the global payTV market and take marketshare;
• Second, invest in content, formats and
IP that can take marketshare and attract
new audiences across platforms;
2
(
Discovery has a time-tested,
five-part global strategy to
drive organic growth and
build the next generation of
businesses and brands.
)
revenue. During the quarter, international
viewership reached an all-time high
and ratings grew 5%. Also important to
note was our standout Latin America
portfolio performance (ratings up 20%
in primetime) and our global rollouts
of Investigation Discovery and TLC are
attracting new audiences and gaining
market share. Additionally, our recent
Eurosport acquisition is starting to yield
benefits as we’ve added scale in Europe
and Asia with new compelling sports
programming and rights.
Domestically in third quarter, we faced
shifting viewing habits, a mature pay-
TV market and a soft overall ratings
and advertising market. However, our
laser focus on quality storytelling has
already started to pay off in the fourth
quarter. Discovery Channel alone has
seen double-digit ratings increases in
October, led by fan-favorite series FAST
N’ LOUD, ALASKA: THE LAST FRONTIER
and GOLD RUSH.
We’re also unlocking the value of our
distribution advantage with
Discovery Family Channel, which recently
launched to double-digit ratings gains,
and Discovery Life Channel, which is set to
premiere in January. We’re also exploring
new digital platforms, such as with our
fantastic digital products, Eurosport
Player across Europe and Dplay in the
Nordics region, to connect to consumers
on the platforms of the future, while
preserving the value of our networks.
Given our global brands, compelling
nonfiction content, diversified and
well-positioned worldwide assets and
strong operating and financial track
record, I’m confident in Discovery’s
ability to navigate a shifting landscape
now and in the future. We are poised to
deliver sustained, long-term growth and
continued shareholder value.
David Zaslav is President and Chief Executive
Officer of Discovery Communications and
serves on the company’s Board of Directors.
DISCOVERY LAUNCHES
FIRST-EVER CORPORATE
BRAND CAMPAIGN
Today, Discovery Communications represents a powerful
portfolio of must-have global brands. Discovery is not just the
Discovery Channel. It’s TLC. It’s Animal Planet. It’s Eurosport. It’s
enriching classroom content from Discovery Education.
So in September, Discovery Communications took a giant step
to align all of these brands for consumers and to highlight
the company’s curiosity-driven mission with the launch of a
first-ever on- and off-air brand campaign. The unprecedented
campaign serves a number of purposes: It educates investors,
policymakers and everyday consumers about the true depth
and breadth of the company’s networks and content. It also
reinforces the foundation of the company’s mission and goals
with the core audience.
The campaign’s 15-, 30- and 60-second spots continue to
appear across Discovery’s U.S. network portfolio and video on
demand with paid media on CNN, MSNBC, Fox News and various
programs on FX, Lifetime and ESPN. The campaign also took
over the homepages of Politico and The Washington Post. Across
all, the message is clear: Discovery Communications is the #1
pay-TV programmer in the world.
Discovery Family Channel Debuts
In an exciting move to broaden Hub Network’s programming focus to serve
families in primetime while continuing to showcase Hasbro Studios’ award-winning
children’s content in daytime, Discovery Communications and Hasbro Inc. debuted
Discovery Family Channel on October 13, a bold new 24-hour entertainment
destination that brings the entire family together to share a sense of wonder,
amazement and fun about the world. Discovery Family Channel continues as a joint venture of Discovery Communications and Hasbro,
with Discovery Communications taking a 60% ownership position in the channel and Hasbro’s stake decreasing to 40%, and now
within the Discovery portfolio of networks under the executive leadership of Group President Henry Schleiff and family programming
veteran Tom Cosgrove as General Manager. The network showcases category-leading programming from Hasbro including its most
popular series MY LITTLE PONY, TRANSFORMERS RESCUE BOTS and LITTLEST PET SHOP. The channel also draws upon the deep
legacy of Discovery for the very best natural history, science and adventure programming in the world – all designed for families to
enjoy together. Discovery Family Channel builds upon Discovery’s ongoing strategy to maximize its portfolio of channels to satisfy
viewers and drive value for distributors and advertisers.
A Quarterly Publication of Discovery Communications | NOVEMBER 2014
3
Discovery’s Biggest Shows Appeal to Viewers Across the Globe:
Great Content Knows No Borders
{ COVER STORY }
Discovery's
Top 10 Global
Shows
With 2.8 billion cumulative worldwide
subscribers, Discovery has unrivaled
reach and a strong business across the
global media landscape. This success is
driven by the company’s global engine
of must-have content that appeals to
viewers around the world.
Discovery’s top 10 shows for the first
nine months of 2014 all had nearly 130
million unique global viewers or more.
In fact, there were six other shows
with 57 million unique viewers or more:
BREAKING AMISH (57 million), ICE COLD
GOLD (62 million), RAILROAD ALASKA
(64 million), FINDING BIGFOOT (78
million), MOONSHINERS (85 million) and
BERING SEA GOLD (102 million).
Our top 10 shows had nearly
Many of these hits had even more
viewers in international markets than
unique global viewers or more
(In Millions)
Franchise Name
FAST N' LOUD
NAKED AND AFRAID
MYTHBUSTERS
GOLD RUSH
TREEHOUSE MASTERS
WHEELER DEALERS
DEADLIEST CATCH
TANKED
CAKE BOSS
SAY YES TO THE DRESS
4
International Reach
US Reach
Global Reach
113
87
107
120
57
138
70
92
86
76
85
106
73
51
108
25
81
55
52
52
198
193
180
171
165
163
151
147
138
128
in the U.S., including U.K.-developed
WHEELER DEALERS, which now airs on
both the Discovery Channel and Velocity,
and U.S.-developed FAST N’ LOUD which
had 85 million viewers in the U.S. and
113 million in international markets for
a whopping total of almost 200 million
viewers this year. GOLD RUSH, a show
that chronicles high-stakes gold mining
in remote Alaska, is produced by Raw,
an independent U.K. production house
owned by Discovery, and also had far
more viewers abroad (120 million) than in
the U.S. (51 million).
TETHERED, which premiered in the U.S.,
Romania and Bulgaria in early October,
was developed internationally and is
poised to join the list of global hits. This
humorous survival show tests man’s
ability to survive in some of the most
challenging terrain and environments on
the planet – all while tied to a stranger
with an utterly opposing personality.
From fighting hypothermia and
dehydration, to trekking through bearinfested Alaskan woods and avoiding
alligators in the Louisiana swamps, each
duo in the show is in for a wild ride.
Discovery’s content is not just must-have
in the U.S., it’s must-have around the
world. Regardless of where it’s developed,
the content travels incredibly well.
Eurosport Scorecard
Eurosport and Discovery Are Combining Assets and Capabilities,
Localizing and Sharing Content Across Networks – and Winning.
Discovery acquired a controlling interest
in Eurosport International in May of this
year and is proving that sports is a natural
evolution for the world’s leading nonfiction
storyteller. Over the last several months,
the company has begun to deliver on its
promise to utilize a combined portfolio of
both Eurosport and Discovery’s content
to create additional value for affiliates,
advertisers and audiences. The approach
is multi-faceted, combining the power
of Eurosport’s brands and audience
reach with Discovery’s own portfolio,
local infrastructure and country-specific
expertise to maximize the flagship
Eurosport network while also building a
distinct suite of customized, local channels.
Eurosport offered its widest-ever coverage of the U.S. Open this year, with nearly
500 hours — 250 of them live — dedicated to the tournament on Eurosport and
Eurosport 2. During the U.S. Open, the flagship Eurosport network again broke
the 50M viewer mark, reaching 54M fans. Discovery also aired the semifinal
matches on Kanal 5 (SBS Discovery) simulcasting with the local Eurosport feed. In
what turned out to be a win-win for both channels, Kanal 5 reached all-time-high
audience levels in Denmark, and Eurosport experienced its best-performing day in
nearly three years with more than 100,000 viewers.
In September, Discovery presented its new, combined portfolio to advertisers
for the first time during the German Upfront. Here, the company announced
that Eurosport had acquired four seasons of the exclusive TV and digital rights
in Germany, Benelux and the Netherlands for MotoGP™, the world’s premium
motorcycle series and one of the most popular sports brands in Germany.
Also in September and for the first time ever, Discovery Turbo Xtra aired
Bundesliga soccer matches live and in tandem with Eurosport 2 coverage of the
competition, giving viewers a new option to choose between two games taking
place at the same time.
Discovery Joins Industry Leaders for Inaugural Vanity Fair New Establishment Summit
Top leaders in technology, business, media and entertainment
converged in San Francisco in October for Vanity Fair’s firstever New Establishment Summit. Discovery was the presenting
sponsor for the two-day conference.
The event marked the 20th anniversary of Vanity Fair’s New
Establishment List, the magazine’s well-known power list of the
titans of the tech, entertainment, finance and political worlds.
Discovery President and CEO David Zaslav joined this year’s list
among 92 other industry influencers. The Summit represented
a unique opportunity to illuminate the innovation taking place
both in America and around the world by bringing together
thought-leaders from a variety of increasingly global, relevant
companies and industries. Discovery, with innovation deeply
rooted in its DNA, stood among these companies proud to
reinforce its curiosity-driven mission.
Dozens of media and tech leaders took the stage over the course of the two-day summit for a series of candid, thought-provoking
panels analyzing both major industry issues and opportunities ahead. Zaslav was joined by executives from YouTube and HBO for a
wide-ranging panel discussion around the changing media landscape and its implications on content delivery.
A Quarterly Publication of Discovery Communications | NOVEMBER 2014
5
WATCH WITH THE WORLD:
RATINGSHIGHLIGHTS
MOVING UP THE CABLE RANKER
FAMILY WEDDINGS RING IN RECORD RATINGS
Popular series FAST N' LOUD, DEADLIEST
CATCH, NAKED AND AFRAID and STREET
OUTLAWS as well as a strong beginning for
freshman series HIGHWAY TO SELL and
the ratings success of SHARK WEEK 2014, pushed Discovery
Channel up the cable ranker during 3Q14 vs. 3Q13, landing
inside the Top Five in Adults 18-49, Adults 25-54 and M25-54.
DEADLIEST CATCH and FAST N’ LOUD also gave Discovery
the top two unscripted series on cable during 3Q14. During the
quarter, SHARK WEEK also earned the highest ratings in its 27year history across several key demos including P/W25-54 and
W18-49. The week drew in over 42M viewers.
The wedding episodes of TLC’s 19 KIDS AND
COUNTING and LITTLE PEOPLE, BIG WORLD
broke record ratings this fall. 19 KIDS AND
COUNTING’s wedding episode (10/28/14) made TLC the #1 cable
network of the night among all key women demos. The recordbreaking episode delivered 4.4M P2+ viewers, averaging a 3.5
HH rating, 3.0 W25-54 and W18-49 rating. It was the #1 cable
program in Prime on Tuesday among HH, P2+ and all key women
demos (W25-54, W18-49, W18-34), and the highest-rated and
most-watched episode ever for 19 KIDS & COUNTING and TLC’s
highest-viewed telecast in four years. LITTLE PEOPLE,
BIG WORLD’s season finale/wedding episode (9/20/14) wrapped
up the series’ highest-rated and most-watched season ever with
an average of 1.9M P2+ viewers. 2.3M P2+ viewers watched the
wedding episode, propelling the network to the #1 spot on cable
with W18-49/18-34. The episode was also the highest-rated
episode in nearly six years with W25-54.
BUILDING UP FRIDAY NIGHTS
TANKED, TREEHOUSE MASTERS and
REDWOOD KINGS are reeling in the ratings on
Animal Planet’s Friday nights. Viewers stormed
the court for the return of TANKED in September featuring
basketball great Shaquille O'Neal. The episode delivered more
than 1.3M P2+ viewers across its premiere and encore, making
it the series' most-watched premiere in 2014. TREEHOUSE
MASTERS drew in a combined 1.7M P2+ viewers across its
premiere and encore airings for special episode, “AJ's Wish
Treehouse.” The Friday fun will continue this fall with the return
of REDWOOD KINGS, whose premiere season brought in 764K
P2+ viewers.
THE #5 NETWORK FOR WOMEN
ID continued its ratings momentum in the
third quarter, putting the network on pace to
celebrate its best year ever. At the close of the
quarter, ID was up seven ranks in primetime
vs. 3Q2013 for P25-54, concluding the quarter
as the #18 ad-supported cable network in the U.S. for that key
demo. Among W25-54, ID is now the #5 network in the country
for delivery in both total day and daytime.
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PARANORMAL PHENOMENA HYPNOTIZES VIEWERS
Destination America has continued its strong
momentum in 2014, ranking among cable’s
top-five, fastest-growing networks in prime
among key demos including P2+, P/W18-49
and HH. The network also saw its best 3Q ever in prime and
total day among all key demos. In September, brand new series
GHOST ASYLUM launched on Destination America, becoming
an instant hit. The show premiered as the best debut ever for an
original new series among W25-54, and earned the network its
best Sunday night ever (10/5/14) among W18-49 delivery.
DOUBLE-DIGIT GROWTH AND LAPPING
THE COMPETITION
Velocity earned double-digit ratings growth
in primetime among key demos during third
quarter. The network was up +26% in P25-54
in both ratings and delivery vs. 3Q13, while six of cable’s top
10 networks experienced double-digit decreases in the very
same categories. Velocity’s third-quarter growth was driven
by the return of DREAM CAR WEEK, as well as the premiere of
its original series BITCHIN’ RIDES, Velocity’s highest-delivering
show in network history.
ON TRACK FOR BEST YEAR EVER
#1 SERIES FOR AFRICAN-AMERICAN WOMEN
2014 is trending to be American Heroes
Channel’s best year ever in prime and total
day delivery among the key demographics
of P2+ and HH. The newly renamed network,
which transitioned from Military Channel in March 2014, has
demonstrated 19 consecutive months of year-over-year total day
delivery gains among P2+ and HH. In third quarter, ratings gains
were bolstered by premieres of three all-new, original series:
GUNSLINGERS, APOCALYPSE WWI and HARDCORE HEROES.
GUNSLINGERS also secured its status as AHC’s #1 original series
ever in prime delivery among P2+, HH and P25-54.
In third quarter, OWN: Oprah Winfrey
Network posted gains across several key
demos vs. the prior quarter with ratings
up +7% for W25-54, +12% for total viewers and +18% for
African-American W25-54. OWN was the #1 cable network
on Tuesday, Wednesday and Saturday nights for all AfricanAmerican women and Tuesday night's #3 cable network for
W25-54. The network's popular series from Tyler Perry, THE
HAVES AND THE HAVE NOTS, was also the #4 original series
in all of ad-supported cable for W25-54 and the #1 original
cable series in primetime for African-American women. For the
month of October, IF LOVING YOU IS WRONG was the #1 original
primetime cable series and Tuesday night's #1 original series on
all of TV among African-American women.
P indicates persons
P2+ indicates persons age 2 years and up
M indicates men
W indicates women
HH indicates households and numbers indicate ages
A Quarterly Publication of Discovery Communications | NOVEMBER 2014
7
TUNE IN:
PROGRAMMINGHIGHLIGHTS
SKYSCRAPER LIVE WITH NIK WALLENDA
Nik Wallenda, “The King of the Highwire,” is back at it again. On
November 2, he hit the historic “Windy City” of Chicago to attempt
his most audacious and challenging tightrope walk yet. And like
the legendary Wallenda family tradition, he did it all without a net
or harness. With unpredictable weather conditions, the tightrope
crossing presented countless obstacles. Dozens of cameras were
positioned across the city and on helicopters, and were rolling as
Wallenda successfully completed this nail-biting, two-part walk at
nighttime in one of the windiest sections of Chicago.
TLC SAYS I DO — OR MIGHT SAY I DON’T
Fourth quarter continues with new marriages, new engagements
and important decisions concerning both on TLC. In November,
the world will watch 19 KIDS & COUNTING as Ben Seewald
proposes to another Duggar daughter, Jessa, after courting for 11
months. TLC also will continue with its #1 new series for 2014, 90
DAY FIANCÉ, which features the journeys of six couples as they
decide to take a chance on love and bring their potential spousesto-be to America. Using a special K-1 visa, the couples are required
to get married at the end of only 90 days – or else return to their
home countries.
SAVING AFRICA’S GIANTS WITH YAO MING
PREMIERES ON ANIMAL PLANET
On November 18, Animal Planet will present the network premiere
of its feature documentary SAVING AFRICA'S GIANTS WITH YAO
MING, narrated by actor Edward Norton. With 25,000 African
elephants murdered last year alone, and 4.5 million killed in the last
60 years, ivory poaching has become one of the most organized,
widespread wildlife trafficking networks in history. Fortunately,
Africa's giants have their defenders. In SAVING AFRICA'S GIANTS
WITH YAO MING, a retired basketball star and wildlife advocate, Yao
Ming uses his combination of strength, vision and voice to serve
as a megaphone, ultimately helping to spread awareness about
the cruelty and prevalence of poaching. As part of the premiere,
8
Animal Planet has also partnered with WildAid to create an Ivory
Free pledge to encourage viewers to support the cause.
ID WELCOMES ROSEANNE BARR TO THE FAMILY
IN NEW SERIES MOMSTERS
With the help of TV’s favorite loud-mouth mom, Roseanne Barr,
ID is thrilled to announce the world premiere of the network’s
original series, MOMSTERS: WHEN MOMS GO BAD on November
28. Uncovering a world where moms will do anything for their
children’s happiness, Barr dives deep into the psyche of mothers
from all walks of life to expose what’s really going on in America’s
homes. From the little league mom who stalks, threatens and
attacks her son’s coach to the pageant mom who will stop at
nothing to get her daughter the crown, these mothers are not
afraid to cross boundaries and get their hands dirty.
OVERHAULIN’ CELEBRATES 100 BUILDS
Velocity’s fan-favorite franchise OVERHAULIN’ returns to TV this
fall when Chip Foose, Chris Jacobs and Arianny Celeste make
automotive dreams come true by restoring rusted clunkers into
high-quality Foose treasures. Friends and family nominate loved
ones to be “overhauled,” then help keep the secret until the
completely transformed car is revealed to the deserving (and
speechless) owner. This season, OVERHAULIN’ will celebrate the
series’ 100th build, allowing the crew to reflect back on some of
the past decade’s best builds.
TWO HITS RETURN TO DESTINATION AMERICA
A HAUNTING, which premiered as the highest-rated telecast
ever on Destination America, will return on Sunday evenings this
fall. Dramatizing scary stories of supernatural activity, the show
follows innocent people who have been forced to deal with the
consequences of powerful psychic impressions decades later.
Bringing back another less spooky hit, Destination America also
will continue the journey through the Last Frontier with a second
season of RAILROAD ALASKA airing on Saturdays at 10/9c.
The popular series chronicles the everyday challenges faced by
isolated homesteaders living along Alaska’ s critical railway.
DUTY, HONOR, COURAGE WEEK COMES
TO AMERICAN HEROES CHANNEL (AHC)
This November, every day will be Veterans Day on AHC. To
heroes who bravely served our country, AHC dedicates seven
days of military programming with its first-ever DUTY, HONOR,
COURAGE WEEK. Spanning generations of service across major
military events of the past century, the programming stunt during
Veterans Day week, will feature extraordinary stories of real-world
heroism, distinguished courage and personal sacrifice. The week
also will feature the premiere of the one-hour special THE REAL
INGLORIOUS BASTARDS, revealing the incredible, true inspiration
behind Quentin Tarantino’s film Inglourious Basterds, as well as a
new episode of D-DAY TO VICTORY.
FAMILY FUN ON OWN
OWN: Oprah Winfrey Network will be packed with family and
fun this fall with the return of the popular docu-series DEION'S
FAMILY PLAYBOOK in November, followed by the series premiere
of FLEX & SHANICE. DEION'S FAMILY PLAYBOOK once again
will follow sports legend Deion Sanders as he raises 10 kids with
the help of his devoted mom and longtime girlfriend, serves as
founder and head football coach at Prime Prep Academy, and
continues his work with the NFL Network. New series FLEX &
SHANICE will shine a light on another family this time following
the lives of husband and wife duo, actor Flex Alexander (One on
One) and ’90s pop singer Shanice, and their extended family.
STRIP THE CITY SPIN-OFF COMES
TO SCIENCE CHANNEL
A spin-off from Science Channel’s top-rated STRIP THE CITY,
STRIP THE COSMOS will premiere this November during the
network’s SPACE WEEK. The brand new series uses stunning CGI
to strip the universe and explore its mysterious origins, complex
structure and unknown destiny, layer by layer. With key access
to top scientists, Science will reveal some of the world’s deepest
secrets during the riveting new series including: What happens
inside an exploding star? Can you escape a black hole? Can the
inside of a comet harbor life?
BRAZIL GOES WILD FOR BUDDY VALASTRO
Buddy Valastro’s charisma went beyond the TV screen
when he visited São Paulo in July, drawing large crowds
to the Eldorado Mall at a consumer event hosted by
Discovery Home & Health. Fans of CAKE BOSS, NEXT
GREAT BAKER and KITCHEN BOSS, all airing locally in
Brazil on Discovery Home & Health and TLC, delighted as
Buddy addressed the crowd, provided a cake decorating
demonstration, spoke about his career at Carlo’s Bakery
and took pictures with admirers. The success of the
consumer event made the news as many fans who
attended traveled thousands of miles, and some even
camped out at the mall the night before. The next two
days in São Paulo were a whirlwind of events for Buddy,
including interviews with two top-rated broadcast TV
shows. Buddy also hosted a press conference with
more than 50 journalists, met with top affiliate clients
and employees, and even made time to visit with the
Discovery Brazil team at their offices.
A Quarterly Publication of Discovery Communications | NOVEMBER 2014
9
Rich Ross Named President of the Discovery Channel
Discovery Communications has named former Shine America CEO and Disney executive Rich Ross to the
position of President, the Discovery Channel. Ross will join Discovery Communications in January 2015,
where he will oversee creative and brand strategy, development, production, marketing and all day-today operations for the flagship network. In his role as Shine America CEO since 2013, Ross has driven the
ongoing commercial strategy of Shine Group’s US operations overseeing all aspects of Shine America’s
production, distribution and marketing of original programming across broadcast, cable and digital
platforms. Prior to joining Shine America, Ross had a successful career at The Walt Disney Company from
1996 to 2012. Ross has been responsible for a range of hits including The Biggest Loser, new breakout
miniseries Gracepoint and series Utopia, as well as Disney Channel’s Hannah Montana and Wizards of
Waverly Place among others. “Rich is one of the most creative storytellers, ratings drivers, brand builders and TV executives in the
industry today,” said Discovery Communications President and CEO David Zaslav. “On top of being just a great guy, Rich also is mission
driven, with a commitment to quality, blue-chip programming and is a terrific fit with Discovery. I am confident that with his experience,
relationships and creative leadership, Rich can lead Discovery to its next great chapter in innovative, groundbreaking television.”
Discovery Networks Embrace New and Returning Impact Initiatives
Discovery’s curiosity-driven mission drives its networks to inspire, educate and entertain its viewers on air, and also provides an
opportunity for each network to extend its reach beyond the screen with a variety of impact initiatives, directly affecting the communities
where viewers, employees and the public live and work. For Animal Planet, American Heroes Channel and Investigation Discovery, and
with the help of business units across the company, the third quarter marked the launch of several new and returning initiatives.
ANIMAL PLANET: ROAR TO THEIR RESCUE
In September, Animal Planet partnered with Discovery’s Domestic Distribution team,
Corporate Communications and the American Society for the Prevention of Cruelty to
Animals (ASPCA) to launch ROAR to Their Rescue, an expansion of the network’s Reach out. Act.
Respond. ROAR philanthropy program. The ROAR to Their Rescue program provided grants to
participating animal shelters in Miami, Austin and Cleveland to cover the cost of adoption fees,
ultimately connecting over 1,100 pets with loving new homes.
AHC: ‘MY HERO IS...’ AND RED BANDANNA
In partnership with the National Military Family Association (NMFA) and with support from
Discovery Education, American Heroes Channel asked viewers to nominate their personal
military heroes this fall in the first-ever “My Hero Is …” contest. The contest offered winning
individuals a chance to be featured in an interstitial on AHC and to ride on NMFA’s float in the
2014 national Veterans Day parade in New York City. One winning school also will receive an
assembly to celebrate local veterans, with Discovery Education providing free resources to
integrate Veterans Day into lesson plans. AHC also recently announced the creation of the
“Red Bandanna Hero Award” in partnership with the Welles Remy Crowther Charitable Trust
designed to honor people who have distinguished themselves with courageous, selfless and
often life-saving actions.
ID: INSPIRE A DIFFERENCE
Launched in April 2013, INSPIRE A DIFFERENCE is ID’s national public affairs campaign
designed to inform a national dialogue around such topics as violence against women,
domestic abuse, social and civil rights, mental health, bullying, homelessness and sexual
assault, while inspiring viewers to take action and make a difference in the lives of others.
Celebrating women with similar missions to the campaign, ID teamed up with Glamour in
October for the second annual INSPIRE A DIFFERENCE honors event in New York City. The
event recognized the remarkable efforts of Rosario Dawson, Marcia Gay Harden, Tamara
Taylor and Stephanie March, as well as their charity partners, for their commitment to
supporting victims and inspiring others. The evening was emceed by ID President
Henry Schleiff and Glamour Executive Editor Lauren Smith Brody, and featured remarks by
the aforementioned celebrity honorees, in addition to an ID star-studded red carpet with
Paula Zahn, Tamron Hall, Charisma Carpenter and Aphrodite Jones.
10
Discovery Wins Big at Emmy Competitions
Discovery Channel was honored with several awards this Emmy season. At the 2014
Primetime Creative Arts Emmys®, DEADLIEST CATCH reeled in three wins, taking home
awards for Outstanding Unstructured Reality Program, Outstanding Cinematography for
Reality Programming and Outstanding Picture Editing for Reality Programming. These wins
are in addition to an Interactive Emmy for Multiplatform Storytelling for SKYWIRE LIVE WITH
NIK WALLENDA and its companion website, as well as a SHARK WEEK win for Outstanding
Promotional Announcement — Institutional at the News & Documentary Emmy® Awards.
Working Mother Magazine Names
Discovery to the List of '100 Best
Companies' For 15th Consecutive
Year; Top 10 For 2014
For the 15th consecutive year, Working
Mother magazine has named Discovery
Communications to its list of “100 Best
Companies.” The list placed Discovery
in the top 10 and among a prestigious
group of companies, each recognized for
outstanding leadership in establishing
and cultivating policies, programs and a
corporate culture that supports working
moms and families. Noting exceptional
child care, flexible work arrangements, paid
parental leave and advancement of women,
as well as access to and usage of familyfriendly programs, the list acknowledged
Discovery’s deep commitment to helping
working families thrive.
Discovery Consumer Products Brings Discovery Expedition to China
Discovery Consumer Products has brought the Discovery Expedition brand to China as
part of a new partnership with Fei Fan, China’s leading producer of outdoor apparel and
equipment. Discovery Expedition is an outdoor apparel and lifestyle brand that truly
encompasses the Discovery DNA, providing everything people need to tap into their
adventurous side; from apparel and outdoor gear to camping equipment and more.
As part of its Chinese expansion, Discovery Expedition has also secured renowned
survivalist Bear Grylls as a brand ambassador across the country. Grylls will further
his support with the launch of a new product line called DX/BG (Discovery Expedition
by Bear Grylls) to appear across the Chinese market. The brand’s success in China not
only paves the way for expanded product offerings in Asia, but also provides a greater
opportunity to position Discovery Expedition as the go-to outdoor adventure brand in
the country and beyond.
DID YOU KNOW?
Nineteen DCI executives were named to
Cablefax’s 2014 Most Powerful Women
in Cable list. DCI honorees include Adria
Alpert Romm, Vera Buzanello, Nancy
Daniels, Dee Forbes, Rebecca Glashow,
Marjorie Kaplan, Kathy Kayse, Kasia
Kieli, Sara Kozak, Jane Latman, Victoria
Lowell, Lori McFarling, Courtney Menzel,
Rita Mullin, Eileen O’Neill, Sharon
O’Sullivan, Michelle Russo, Sheri Salata
and Oprah Winfrey.
For the 2nd year in a row, all of Discovery’s
major affiliate partners supported SHARK
WEEK in some way, creating the most
robust affiliate promotion campaign for
the company to date.
The United States is the world’s secondlargest consumer of ivory, and Animal
Planet and WildAid have created an
Ivory Free pledge in conjunction with the
premiere of SAVING AFRICA’S GIANTS
WITH YAO MING. To take the pledge, visit
www.ivoryfree.org.
More than 875,000 students across
14,600 classrooms in the U.S. tuned into
Discovery Education’s Of the People: Live
from the White House virtual field trip
series on Constitution Day, September 17,
for a virtual journey through the National
Archives and a behind-the-scenes look at
our nation’s most important documents.
Animal Planet worked alongside Cablevision
and the Bronx Zoo to offer Puppy Bowl fans
across the country a chance to win an allinclusive trip for four to attend a live taping
of this year’s show in NYC.
SBS Discovery Sweden announced a new
two-part documentary, IBRAHIMOVIC –
WITH MORE THAN ONE GOAL in October.
The documentary will introduce viewers
to Zlatan Ibrahimovic, Sweden’s very own
international soccer star.
Robert Irwin, the 10-year-old son of
crocodile hunter Steve Irwin, is hosting a
new 13-part series titled WILD BUT TRUE
for Discovery Networks Asia-Pacific.
A Quarterly Publication of Discovery Communications | NOVEMBER 2014
11
As Reported November 4, 2014
2.8
447
cumulative
subscribers[1][2]
global Discovery
Channel subscribers
billion
{ BY THE NUMBERS }
million
189
international
HD markets
U.S. NETWORKS
INTERNATIONAL NETWORKS
Subscribers
Subscribers
Discovery Channel........................................... 97M
Discovery Channel............................................ 350M
TLC...................................................................... 96M
Animal Planet.................................................... 308M
Animal Planet................................................... 94M
TLC........................................................................303M
Investigation Discovery................................... 86M
OWN: Oprah Winfrey Network........................ 81M
Science Channel................................................76M
Discovery Family Channel.............................. 70M
American Heroes Channel.............................. 61M
Velocity...............................................................60M
Eurosport .............................................................123M
54
network
entertainment
brands
300
million
monthly streams
online
ABOUT DISCOVERY
COMMUNICATIONS
Discovery Communications
(Nasdaq: DISCA, DISCB, DISCK) is
the world’s #1 pay-TV programmer
reaching nearly 3 billion cumulative
subscribers in more than 220
Switchover Media............................................... 100M
countries and territories. Discovery
Investigation Discovery......................................94M
is dedicated to satisfying curiosity,
DMAX.......................................................................81M
engaging and entertaining viewers
Discovery Kids.......................................................81M
with high-quality content on
worldwide television networks,
Destination America....................................... 57M
Discovery Science................................................80M
Discovery Fit & Health.................................... 46M
Eurosport 2...........................................................68M
Discovery en Español[3]......................................7M
Discovery Home & Health..................................65M
Discovery Familia[3].............................................6M
Discovery Turbo...................................................58M
as U.S. joint venture network
Fatafeat..................................................................55M
OWN: Oprah Winfrey Network.
EDUCATION
SBS Nordics........................................................... 29M
Discovery also controls Eurosport
Innovative, multimedia educational products
and services serving more than half of U.S.
K-12 schools and more than half of U.K.
primary schools including:
•Discovery Education streaming PLUS
Quest....................................................................... 26M
Discovery Max........................................................18M
• Discovery Education Digital Techbook Series
a leading provider of educational
Shed......................................................................... 12M
products and services to schools,
Discovery HD Showcase ...................................... 11M
including an award-winning series
Discovery History................................................... 11M
of K-12 digital textbooks, through
•Discovery Education Professional Development
•Discovery Education Assessment
•Discovery Educator Network
More than 3.5 million teachers and 35 million
students use Discovery Education’s leading
broadband content
Over 80 million pieces of content delivered
per year
Discovery Real Time............................................ 25M
Discovery World.................................................... 19M
Eurosport Asia Pac...............................................10M
Eurosportnews....................................................... 8M
Discovery HD World............................................... 8M
led by Discovery Channel, TLC,
Animal Planet, Investigation
Discovery and Science, as well
International, a premier sports
entertainment group, including
six pay-TV network brands across
Europe and Asia. Discovery also is
Discovery Education, and a digital
leader with a diversified online
portfolio, including Discovery
Digital Networks. For more
Discovery HD Theater............................................7M
information, please visit www.
Discovery Civilization............................................ 6M
discoverycommunications.com.
www.Discover yMusicSource.com
[1] Subscriber numbers as of September 30, 2014, according to The Nielsen Company in the U.S. and internal data review and external sources outside of the U.S. [2] Subscriber numbers include unbranded programming blocks in China, which are
generally provided without charge to third-party channels and represented approximately 280 million cumulative subscribers as of September 30, 2014. [3] U.S. Hispanic networks are distributed to U.S. subscribers, but are operated by and includedas
part of Discovery International Networks for financial reporting and management purposes.
One Discovery Place, Silver Spring, MD 20910-3354 • www.discoverycommunications.com • 240.662.2000