DX.ORG

INTERSECTION
CELEBRATE
THE
INTERSECTION
OF ALL THINGS
CREATIVE
DESIGN
EXCHANGE
CANADA’S
DESIGN
MUSEUM
FRIDAY
NOV 7
8:00PM
TO LATE
DXI 2014
AWARDEE
FRANK
TOSKAN
DX.ORG
CREATIVITY +
COMMUNICATION
FRIDAY
NOV 7
DX Intersection (DXI) 2014 takes its cue from our fall exhibition
Politics of Fashion I Fashion of Politics. Exploring design and
creativity as communication vehicles, DXI offers an immersive
experience created by the city’s celebrated and emerging
designers and artists.
Each year, DX celebrates one Canadian who exemplifies
creativity, outstanding talent and innovative vision. Previous
awardees include Bruce Mau, Joe Mimran + Kimberley
Newport Mimran, Byron + Dexter Peart, Karim + Hani
Rashid and Douglas Coupland.
We are thrilled to announce FRANK TOSKAN, co-founder of
MAC Cosmetics, as the DXI 2014 Awardee.
On November 7, dance, eat, drink and celebrate with friends
and colleagues within a mash-up of design disciplines and
creative cultures, realized through interactive installations and
unexpected interventions.
FRANK
TOSKAN
CO-FOUNDER,
MAC COSMETICS
DESIGN EXCHANGE,
CANADA’S DESIGN
MUSEUM
Established in 1994, Design Exchange (DX) is Canada’s
only museum dedicated exclusively to the pursuit of
design excellence and preservation of design heritage.
At a crossroads of multiple disciplines, from furniture
and architecture to graphics and fashion, DX exhibitions
and talks are curated to reflect the popular zeitgeist
and contemporary culture, while demonstrating the
relevance and importance of design to everyday life.
Under the leadership of President Shauna Levy, and
a renewed strategic vision beginning March 2012, DX has
hosted renowned traveling exhibitions from prestigious
cultural institutions across the globe, including Stefan
Sagmeister’s The Happy Show and Design Museum
London’s Christian Louboutin retrospective, alongside
its own This Is Not A Toy, guest curated by Pharrell
Williams. Educating and awareness-building from its
downtown Toronto location in the historic Toronto Stock
Exchange building, the not-for-profit charity attracts
thousands of visitors of all ages each year.
DX IN THE MEDIA
“What better setting for Canada’s chief design museum
than an architectural gem? The former Toronto Stock
Exchange houses Design Exchange, or DX, in Art Deco
splendour. New president Shauna Levy is expanding
the non-profit’s offerings, snagging travelling exhibitions
from worthy venues such as Philadelphia’s ICA, source
of The Happy Show, graphic design Stefan Sagmeister’s
revealing look at the pursuit of joy and contentment.”
— Four Seasons Magazine
“Check out Bravos: Groundbreaking Spanish Design,
a two-week exhibition kicking off at Design Exchange in
Toronto. Like a dish of paella, the exhibit combines
a distinct set of ingredients to make a cohesive whole.
And it looks delicious.”
— Madeleine White, The Globe and Mail
“When I heard singer Pharrell Williams would curate
a museum show on designer toys, I figured Brooklyn,
Tokyo or London would host it. But of all places, it turns
out Toronto is the only city to “get lucky” and see
This Is Not A Toy.”
— Michael Kaminer, New York Daily News
“Striking an attitude in line with the DX museum’s
newly-revised mandate, “This Is Not a Toy” achieves
its environment’s potential. The museum recently shifted
its programming from moribund to provocative.”
— Sky Goodden, BlouinArtInfo
“[This Is Not A Toy] also represents a pivotal moment
for the Design Exchange, and for Levy. When she was
appointed DX president in March 2012, she was given
the mandate to broaden the institution’s appeal from
esoteric… to populist. This Is Not A Toy does exactly
that.”
— Matthew Hague, The Globe and Mail
INSTALLATION BY NIALL MCCLELLAND + ALEX DURLAK
FRANK
TOSKAN
Frank Toskan co-founded MAC Cosmetics more than
thirty years ago in Toronto and transformed the
cosmetics industry with his bold and magnificent taste.
In 2012, Toskan was honoured by the International
AIDS Conference for fundraising $250 million for
numerous HIV/AIDS causes through the MAC AIDS
Fund, a campaign established in 1994.
In 1982, first space MAC Pro Store opened at the corner
of Carlton and Parliament streets in Toronto. Servicing
professionals only, the shop educated artists about
makeup application and offered a library, where artists
could leave and filter through portfolios and talk to
colleagues about products and ideas. MAC opened its
first retail shop at Christopher and Gay streets in New
York, embracing the very gay area and employing drag
queens as security.
Toskan was the driving force behind the opening
of some 300 stores worldwide in just 15 years.
The outstanding brushes, vivacious lipsticks and flawless
powders he created have been used by makeup
artist Debi Mazar and others at the cutting-edge of
fashion, hair and makeup on top talents such as Linda
Evangelista, Madonna and Michael Jackson.
PHOTO: FRANK TOSKAN
SPONSORSHIP
OPTIONS
A UNIQUE MARKETING
POSITION AND NEED.
BENEFITS AND
ACTIVATIONS
ARE
INDIVIDUALLY
TAILORED.
“Behind the museum’s hulking front doors,
hobnobbing design and art cognoscenti
clinked wine glasses, posed for photos
and admired the scantily clad models. Past
the glammed up entrance on the main floor,
a decidedly down-to-earth theme emerged:
a spring market complete with displays that
evoked vendor stalls, and four floors of bars
and food stations offering up the city’s best.
It was a hot ticket.”
— Azure
TITLE SPONSOR (1 POSITION AVAILABLE)
–– DX Intersection named for title sponsor, i.e. DX Intersection
Presented by XX
–– Branding of Sponsor Cocktail Party
–– On-site brand activation for main party on Trading Floor
–– On-site signage
–– Logo identification in all print and digital ads
–– Editorial/promotion in INDX, enewsletter, distribution of 25,000
–– Social media support on Twitter, Facebook and Instagram
–– Complimentary ticket package: 8 Sponsor Cocktail tickets and
12 party tickets
–– Sponsorship fee: $25,000
MAJOR SPONSOR (2 POSITIONS AVAILABLE)
––
––
––
––
––
––
Branding of/exclusive activation in the lobby/link entrance space
On-site signage
Logo identification in all print and digital ads
Editorial/promotion in INDX, enewsletter, distribution of 25,000
Social media support on Twitter, Facebook and Instagram
Complimentary ticket package: 6 Sponsor Cocktail tickets and
10 party tickets
–– Sponsorship fee: $15,000
PARTNER (4 POSITIONS AVAILABLE)
––
––
––
––
––
––
Branding of/activation in library space
On-site signage
Logo identification in all print ads
Editorial/promotion in INDX, enewsletter, distribution of 25,000
Social media support on Twitter, Facebook and Instagram
Complimentary ticket package: 4 Sponsor Cocktail tickets and
10 party tickets
–– Sponsorship fee: $10,000
CREATIVES PACKAGE (8 POSITIONS AVAILABLE)
––
––
––
––
––
––
INSTALLATION BY COMMON GOOD
On-site signage
Listed on DX website
1 mention through Twitter
2 Sponsor Cocktail tickets, 4 party tickets
6 “pay forward” tickets to be distributed to student designers
Sponsorship fee: $5,000
DXI 2014 COMMITTEE
CO-CHAIRS:
RANA FLORIDA + VICTORIA WEBSTER
TICKETS
PARTY TICKETS:
$175 for Non-Members
$150 for DX Members
BUNDLES:
$1575 for 10 party tickets
DX MEMBERS BUNDLE:
$1350 for 10 party tickets
SPONSOR COCKTAIL TICKETS:
$1200 (includes name listing on
website and on-site signage)
MARKETING
DX uses a combination of traditional, digital and
social media including magazine print ads, blogs,
Twitter, Facebook, Instagram, eblasts as well as
printed postcards, posters and more.
MEDIA PARTNERS
DX works with a select number of media as
partners and benefits will be individually tailored.
MEDIA
DX’s Agency of Record is Faulhaber
Communications. Annually, DX Intersection
receives extensive media coverage and to date
has included:
The Globe and Mail
National Post
Toronto Star
Toronto Life
NOW Magazine
Bizbash Magazine
Canadian Interiors
NUVO
ET Canada
eTalk
Extra!
Azure
Torontoist
and many more.
Alexander Josephson
Amanda Laine
Colette van den Thillart
Cory Vitiello
Daniel Faria + Rui Amaral
Darren Zakreski + Frank Toskan
Deborah + Marc Belcourt
Gabe Gonda
Glenna Weddle + Anwar Mekhayech
Harrison Taylor
Hunter Tura
Jane Halverson
Jay Strut
Jeanne Beker
Jessica + Ben Mulroney
Kate Daniels
Kirk Pickersgill
Krystal Koo
Lynda Prince
Marisa + Klaus Nienkamper II
Richard Florida
Ryan Cook
Salah Bachir + Jacob Yerex
Samara Walbohm
Sandy Skotnicki
Shanitha Kachan + Gerry Sheff
Shinan Govani
Stacey Jordan
Stephen Wong
Suzanne Boyd
Sylvia Mantella
Toufik Sarwa
Tony Pham
Victoria Jackman
Yael Kanter
2014 BOARD OF DIRECTORS
Dave Marcus, AYA Kitchens, Chair
David Wex, Urban Capital, Vice Chair
Peter Clewes, architectsAlliance
George Georghiades, Lexington Park Real Estate Capital Inc.
Lorne Gertner, Hill & Gertner
Tim Gilbert, Gilberts LLP
J. Urban Joseph, Toronto Dominion Bank, Retired
Krystal Koo, Dream Unlimited Corp.
Linda R. Lewis, Founding DX President, Ex-officio
Morton Rapp, Manufacturers Realty Co. Ltd.
Dr. Sandy Skotnicki, Bay Dermotology Centre
Stephan Weishaupt, Avenue Road
Nicole Foster Woollatt, Global Public Affairs
City Councillors: Mary Fragedakis, John Parker
City Representative: Laurie Belzak
CO N TAC T
THE RELEVANCE
AND IMPORTANCE
OF DESIGN
MEET OVER 1000 DESIGN
AND CULTURALLY
SHAUNA LEVY
PRESIDENT
DESIGN EXCHANGE
416 216 2145
SHAUNA@DX.ORG
ROSA RICCI
MEMBERSHIP AND DEVELOPMENT
COORDINATOR
DESIGN EXCHANGE
416 216 2160
ROSA@DX.ORG
ON THE COVER: INSTALLATION BY CASTOR DESIGN
REACH TENS OF THOUSANDS