PHTrustIndex2015 - Immersive Media

Official Hashtag:
#PHTrustIndex2015
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44% of Filipinos are online.
40 million have social
media accounts.
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PROPERTY OF EON, INC.
Around 85% of the online audience are of voting age.
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PROPERTY OF EON, INC.
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Who has the
most followers?
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2,860,948
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8.2 MILLION
PROPERTY OF EON, INC.
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Yaya Dub vs Madame
2.13 M FOLLOWERS
TWITTER
2.04 M FOLLOWERS
TWITTER
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PROPERTY OF EON, INC.
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“Less popular” but “much more
interesting” candidates can find
a following (or a vote or two)
using some social media tricks.
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PROPERTY OF EON, INC.
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PROPERTY OF EON, INC.
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PROPERTY OF EON, INC.
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PROPERTY OF EON, INC.
Biyaheng Langit para sa daang matuwid!
Tumatakbo po para mag-serbisyo sa
mamayang Pilipino, ang inyong anghel sa
gobyerno #ArchangelLucifer2016
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PROPERTY OF EON, INC.
Mag-tulungan po tayo, ha! Wala pong
exempted sa pagbibigay ng tulong para
sa mga biktima ni #LandoPH. Keep safe
po tayong lahat! 16
PROPERTY OF EON, INC.
Solutions-oriented
Responsive to his public
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PROPERTY OF EON, INC.
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Who is being
talked about
the most?
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PROPERTY OF EON, INC.
If Grace Poe is the
baby girl of FPJ,
h"p://manila.coconuts.co/2015/06/02/old-photo-fpj-and-grace-poe-becomes-esquire-philippines-cover
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PROPERTY OF EON, INC.
and Mar is the
sweetheart of Korina,
h"p://www.korinasanchezroxas.com/uploads/3/0/9/7/3097920/6909012_orig.jpg
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total positive mentions
PROPERTY OF EON, INC.
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total positive mentions
DUTERTE
PROPERTY OF EON, INC.
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Positive mentions over total volume
of mentions
• 
Duterte: 6%
• 
Poe: 6%
• 
Roxas: 4%
• 
Binay: 2%
• 
Santiago: 6%
Negative mentions over total volume of mentions
• 
Duterte: 4%
• 
Poe: 7%
• 
Roxas: 5%
• 
Binay: 6%
• 
Santiago: 4%
PROPERTY OF EON, INC.
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Duterte
is a viral
Sensation.
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Grace Poe
Mar Roxas
MOST SHARED STORY IN FACEBOOK & STORY REGARDING ANY PRESIDENTIAL CANDIDATE
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PROPERTY OF EON, INC.
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Traffic is driving people
nuts. And MMDA can use
a fresh online
spokesperson.
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PROPERTY OF EON, INC.
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PROPERTY OF EON, INC.
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Pinoys have a different
take on the economy
as compared to our
ASEAN neighbors.
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Economy
Thailand
#Finance
#Tourism
#Investment
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PROPERTY OF EON, INC.
Economy
Indonesia
#Finance
#Tourism
#Investment
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PROPERTY OF EON, INC.
Economy
Malaysia
#Unity4Malaysia
#ChangePenang
#Ringgit
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PROPERTY OF EON, INC.
Economy
Philippines
#ShowtimeKapamilyaDay
#MyPastillasLove
#AldubtheBigSurprise
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PROPERTY OF EON, INC.
Sample Posts from the Philippines
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PROPERTY OF EON, INC.
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Health is a
top issue.
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Alden’s health is a top issue.
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PROPERTY OF EON, INC.
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Everyone’s going crazy for Alden.
Even Binay wants to whip it with the Pambansang Bae.
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PROPERTY OF EON, INC.
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PROPERTY OF EON, INC.
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Social media has its
own President-VP
tandem.
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PROPERTY OF EON, INC.
#ChizAms2016
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PROPERTY OF EON, INC.
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PROPERTY OF EON, INC.
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Chiz’s strongest
suit is his Heart
PROPERTY OF EON, INC.
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PROPERTY OF EON, INC.
3,586,963
Combined followers of all VP candidates
1.14M
785K
4,279,872
2.3M
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#coolstorybro
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New media = new politics?
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Find the truth.
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PROPERTY OF EON, INC.
#PHTrustIndex2015
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requests for a copy, e-mail
mori.rodriguez@eon.com.ph
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