international jewellery - CIJ Jewellery Magazine
Transcription
international jewellery - CIJ Jewellery Magazine
La sV eg a s2 00 9 INTERNATIONAL JEWELLERY in association with EDITOR’S LETTER International Perspectives Over the last few years, Couture International Jeweler has undergone a number of changes. As part of its most recent transformation, I am delighted to say that I have been brought back as Editor-in-Chief, a position I previously held until mid2004. And that’s just the beginning. The title is changing to the name that the magazine was born with in Geneva, Switzerland more than 35 years ago: International Jewellery. We will, however, still maintain our strong and important affiliation with the Couture Show, as well as remaining its official trade publication. Perhaps the most important change for our readers and advertisers is that the magazine is, once again, the only jewellery trade publication with a truly global reach. Mailed along with its sister publication, Europa Star, the world’s most read and respected watch magazine, International Jewellery has guaranteed postal delivery to high-end retailers and key buyers, not just in North America, but also in Europe, the Middle East, Asia, and Latin America. In addition to this vast distribution network, comes a new international website dedicated to the world of haute joaillerie and luxury creations - www.cijintl.com - première launch for the Las Vegas Show. For Brands, this means that your international exposure to the right buyers is virtually unlimited. For Retailers, it means that you will always be on top of the hottest international trends—trends that are set around the globe. Today’s high-end consumers travel, and their tastes often reflect what they see in cities as diverse as London, Paris, Tokyo, New York, Rome, Dubai, Beijing, Rio, or Madrid. Not only will you be able to anticipate these trends, but provide your sophisticated clientele the Brands they want. Along with IJ’s focus on international distribution comes the ability to provide an international perspective on the luxury jewellery industry—and it’s a focus we take very seriously. As this issue goes to press, I am in China for an international conference—but more about that in the next issue. While China is usually thought of as a supplier of jewellery (of all qualities), its domestic market is potentially one of the world’s largest consumers of fine jewellery. This fact has not gone unnoticed by the large luxury groups that have already established a foothold in the nation, with more high-end Brands moving into this dynamic market every month. To provide you with an international perspective, we feature trends from around the world and the designers who are setting these trends. We are bringing back our signature “Trends & Colours” section, showing the latest designs and the hottest colours of the seasons, as well as a new “In the Press” section highlighting the jewellery that is being worn and talked about by celebrities. “Success Stories” takes a look at successful retailers around the globe, what they are doing to remain that way in these challenging economic times, and the Brands they carry. And we are not stopping there. International Jewellery will also continue bonus distribution at the world’s most important international fairs, such as the three editions of Vicenza, Couture in Las Vegas, BaselWorld, and Hong Kong, among others. Put it all together and the new International Jewellery is your single source for what’s hot and what’s not—from an international perspective to your own hometown. All my best for a profitable summer. Cynthia Cynthia Unninayar Editor-in-Chief Vicolo dei sarmati, 1/A - 15048 Valenza (AL) - Italy tel. (+) 39 0131 946665 - fax (+) 39 0131 946095 e-mail: andreoli@andreoli-gioielli.com www.andreoli-gioielli.com Presenti alle fiere di: BASILEA - NEW YORK - LAS VEGAS (Couture JCK) - VICENZA IN THIS ISSUE On the Cover Pendant in the new “Dagger” collection by John Galliano. 14 Cover Feature on page 14 La sV eg a s2 00 9 INTERNATIONAL JEWELLERY www.johngallliano.com in association with 02 www.operajewels.com Editor’s Letter 22 Global Perspectives 10 In the Press 26 Who’s Wearing What 12 Retrospective Grace Kelly and Cartier – The Princess and the Jeweller 14 Cover Feature The Gems of John Galliano 16 Must See’s in Las Vegas Selected brands from around the world at the summer shows in Las Vegas. 22 Couture Spotlight French Elegance at Couture 12 in this issue Trends & Colours 24 26 28 30 The Power of Purple Eternal Sunshine Circular Reasoning Creatures of the Deep 32 Industry Focus Fair Fare & Fashion 36 48 BaselWorld 2009 – Mixed Results OroArezzo – Signs of Confidence 52 Success Stories Louis Anthony Jewelers – Finding One’s Personal Style 50 Opera Jewels – The Sounds of Success 16 18 56 Freely Speaking A Few Words from Roberto Coin 56 54 Index 36 32 Afrika Collection in the press Who’s wearing what? A glimpse of fine jewellery on the red carpet and in the press. 10 Eva Mendes in Van Cleef & Arpels at the Golden Globes. (Photo credit: Jen Lowery, startraks photo) Cristina Aguilar at the Oscars wearing jewellery by Stephen Webster. Taraji P. Henson wore a bracelet and earrings from the Sunrise collection by H.Stern at the 2009 Screen Actors Guild. Sophia Loren wears jewellery from the Damiani Sophia Loren collection on the red carpet at the 2009 Academy Awards. At a recent event, Her Majesty, Queen Rania of Jordan, wore a variety of white and black diamond gold jewellery by Gurhan. During Monaco’s Rose Ball in March, Charlotte Casiraghi wore a pair of earrings and a snake ring in white gold and diamonds by Repossi. retrOspeCtiVe grace Kelly and cartier – the Princess and the Jeweller As a tribute to Princess Grace of Monaco and a reminder of the historical links that have existed between Cartier and the Principality of Monaco since 1920, the Cartier creations owned by Princess Grace make up a special exhibition at the National Museum of Tokyo, from March 28 to May 31, 2009. prince rainier iii and Grace Kelly in paris, before the Cartier boutique on the rue de la paix. (photo credit: Jack nisberg/roger-Viollet) poodle brooch in white gold, platinum, diamonds, rubies, and onyx, 1958. A paw and the tail are movable. (photo credit: the royal palace of Monaco Archives) 12 hen brooch in gold, platinum, diamonds, mother-ofpearl, pearls, and coral, with an emerald cabochon for the eye, 1957. (photo credit: the royal palace of Monaco Archives) her last appearance on the big screen, Grace Kelly wore her Cartier engagement ring, with a 10.47-carat emerald-cut diamond, in the film high society by Charles Walters, 1956. (photo credit: Dennis stock/Magnum photos) princess Grace of Monaco wore a Cartier necklace in platinum and diamonds, a wedding present, during a reception in philadelphia in 1963. (photo credit: Jack rosen, time Magazine/Getty) three brooch-clips in yellow gold, platinum, diamonds, and rubies (49 carats), designed to be attached to a tiara, 1955. (photo credit: the royal palace of Monaco Archives) GR10510 COUTURE SHOW Las Vegas · USA booth 277 COVER feATURE The Gems of The most influential fashion designer of his generation, John Galliano has an exceptional flair for the theatrical—his runway shows are often likened to performance art. Now, his unrestrained sense of fantasy and drama can be found in his new collection of fine jewellery. John Galliano Exotic backdrops are the norm for John Galliano’s fashion shows. Here the model is wearing a “Dagger” pendant. By Cynthia Unninayar, Editor-in-Chief “Flower” sapphire, white coral, and diamond ring. Earring in diamonds and sapphires. John Galliano launched his own fashion label in 1984, creating historically-inspired designs infused with a contemporary edge. Part romantic and part rebel, Galliano’s trademark quickly became his delicate bias-cut gowns and wonderfully tailored suits. In 1987, the Gibraltar-born designer won the first of several British Designer of the Year awards. In 1990, he moved from Britain to Paris, and in 1995, he was hired to revitalize the stuffy house of Givenchy, greatly surprising the French fashion establishment with his romantic vision of dishevelled lovelies in chiffon slips and billowing gowns. The following year, Galliano became chief designer at Dior, France’s haute couture flagship, a position he still holds in addition to managing his own brand. Celebrating its 25th anniversary this year, the house of John Galliano is launching its fine jewellery collection in the United States with stunning new pieces that capture the fashion and fantasy of Galliano’s spirit. The pieces are designed by Galliano himself and are produced in collaboration with noted Italian jeweller Valente Milano and distributed by Opera Jewels. “People want to invest in the dream, in the name, so I have kept our inspiration true to the essence of Galliano. We have combined beauty, romance, and adventure—all the things I love— into our three key themes,” explains John Galliano. “Jewellery is an investment in craftsmanship, rather than following trends. I wanted to develop three themes that are very much part of the Galliano DNA— the dagger, the flower, and the coin.” The Dagger collection “I am an adventurer,” Galliano says. “Travel is one of my greatest inspirations. I like to think of myself as a pirate of life. The dagger is a very Galliano symbol of bravery, courage, daring, and dazzle.” “Dagger” signet ring with white and black diamonds and pink sapphires in white gold. 14 JOHN galliano Following his research into pirate treasure chests and ending with the famous dagger of Topkapi, Galliano created a Dagger collection that features a white gold signet ring, inset with black and white diamonds and blood red rubies, as well as Dagger earrings in white gold, inset with black and white diamonds. Among the necklaces is a classic strand piece inspired by an English rose garden—thorns and beauty—complete with pirate pearls, white and black diamonds, and red rubies, supporting a dagger with a drop of ruby red blood at its tip. The Flower collection For the romantic feminine side of Galliano, he created a beautiful Flower collection. “I love sending and receiving flowers. I wanted to capture the delicacy and romance of flowers in bloom,” he muses. “Now, I have a collection that has blossomed into diamonds, sapphires, and gold—it’s so Galliano.” The pieces include a pink flower ring, delicate earrings, and small pendants in white gold, pink sapphire pavé, and diamonds. Large stones on the main flower nestle on petals of tourmaline, rhodolite, and amethyst. A small central flower is made of blue sapphires and is set off with a glittering Galliano G set in diamonds on the chain. “Dagger” pendant with pirate pearls, white and black diamonds, pink sapphires, and a drop of ruby red blood at its tip. The Coin collection “Another symbol of adventure, travel, of riches lost and riches found, the coin reminds me of my childhood, of far away lands and treasures to be found,” adds Galliano. A symbol of exchange and of passage from one person to another, a coin has its own life, its own story. The Coin collection features rings and pendants. In some of the rings, the Galliano coat of arms is engraved on a silver or jet coin set in yellow gold. An oversized silver coin pendant with black diamonds hangs from a yellow gold chain, with onyx stones and “knots” in the chain. Clearly, these lovely John Galliano Coins are too precious to use for stamping a wax-sealed treasure map. Fashion’s great romantic “I am thrilled the jewellery line is growing and attracting attention. I think it shows another side to Galliano. I love that we are creating treasure of our own,” concludes John Galliano. The success of both his fashion and jewellery lines is not surprising since John Galliano is one of fashion’s great romantics. From his fantastical outfits to his colourful background and personality, Galliano’s rise to fame is like a fairy tale. His genius is his ability to communicate this romanticism through his clothes, and now also through The Gems of John Galliano. (www.johngalliano.com, www.operajewels.com) “Dagger” earrings in white gold, white and black diamonds, and pink sapphires. John Galliano’s F/W 09 show was pure theatre, the creation of a fantasy world in the frozen wastes of Balkan folklore, complete with “snow” falling on the runway. “Coin” ring with the John Galliano coat of arms on the top of a jet coin set in pink gold with sapphires, also available with a silver coin in white gold. 15 Las Vegas Summer Shows Must See’s in Las Vegas Between the trade shows of Couture and JCK Las Vegas, as well as the other smaller fairs, there are enough talented and creative designers and brands to keep everyone dashing from place to place. On these pages, we are showcasing a few brands exhibiting in Las Vegas that are definitely worth a visit. They represent designers from around the world, which offer various international perspectives on the art of fine jewellery and related products. A few Must See pieces in Las Vegas… 16 DeGrisogono: Ring in pink gold set with a 26.07-carat rubellite, 272 brown diamonds, 26 white diamonds, and 234 emeralds. Couture Chamber 1 Valente Milano: ‘Althea’ ring in white gold with gemstones, and diamond and sapphire pavé, part of a collection also featuring pendants and earrings. Couture 336 Faber Castell: Graf von Faber-Castell Limited Edition. Pen of the Year 2009. Roughly 70 individually hand-woven horsehairs provide an alternating dark and light texture, forming a fascinating contrast to the cool platinum-plated metal parts. Couture 100 Jaeger LeCoultre: The goddess of love is the muse of this Master Minute Repeater. The dial is decorated with a stunning interpretation of Venus in the form of an enamelled miniature depicting ‘The Birth of Venus’ by Botticelli. Couture VL203 INFO@ZALEMARK.COM 1.800.949.9809 Las Vegas summer shows 18 Carl F. Bucherer Fine Swiss Watches: This ‘Alacria Diva Gothic’ model sparkles with diamonds and sapphires, features an ETA quartz movement, white gold case, and galuchat bracelet. Couture VL101 Joaillerie de France: French brands Umane, Mathon, and Joïa present uniquely different styles of jewellery. ‘Pebble’ ring in yellow gold by Umane. ‘Iceberg’ ring featuring a 46.72-carat green beryl by Mathon Paris. ‘Cachemire’ necklace featuring pink beryls, tourmalines, smoky quartz, and diamonds by Joïa. Couture 228 Jewelmer: This company features loose natural golden pearls as well as finished jewellery such as this ‘Petite Fleur’ necklace in yellow gold with golden pearls, motherof-pearl, and diamonds. JCK 10054 Green G.: Designer Sabina Lee creates a variety of gemstone pieces including these earrings from the ‘Endless Love’ collection in purple sapphires, with black and white diamonds in white gold. JCK Design Center 18152 Travel Through Time and Culture Couture LaTour Ballroom Booth 349 Lois Hill Accessories 1 West 37th Street New York, N.Y. 10018 1-888-loishil www.loishill.com Las Vegas Summer Shows Breuning: Suite of gold earrings, ring, and pendant in the ‘Honeymoon’ Collection set with a variety of gemstones in various colours. Luxury by JCK 328, JCK PC 21 Jades by David Lin: High quality purple jade and diamond earrings are among the many colours and styles of jade offered by David Lin. JCK Design Center 23148 20 Picchiotti: High jewellery necklace of diamonds and exquisite blue sapphires in white gold in the ‘Cascades’ collection. JCK 24 Bergio: Fluid and airy bangle in pink gold and diamonds in the ‘Safari’ collection, that also features earrings, rings, and pendants. JCK 24121-GP couture spotlight French elegance AT Couture Under the collective label, “Joaillerie de France,” three outstanding French brands are exhibiting at Couture for the first time—Joïa, Mathon, and Umane. By T.R. Flora, Contributing Editor The “Joaillerie de France” collective brand certifies that products stamped with this hallmark have been designed, manufactured, assembled, set, and polished in France, with respect for the traditional “Stateof-the-Art” rules of French jewellery manufacturing and in compliance with the legal, social, ethical, and environmental standards. Among the criteria that distinguish French jewellery are creativity, excellence, and savoir-faire, thus making these precious jewels unique. Joïa, Mathon, and Umane will be showcasing their creations at the Joaillerie de France booth #228 at the 2009 Couture show at the Wynn Hotel in Las Vegas, May 28 to June 2. “Palmyre” pendant in diamonds and white gold by Joïa. The jewellery of Joïa is designed to evoke love and passion. The curvaceous and sensual—and sometimes abstract—forms are animated by a flowing stream of precious gemstones and diamonds. The creator of these precious pieces is Jean-Pierre Moreira who, after working many years for one of Lyon’s most respected jewellers, opened his own atelier in 1998. “My muse is the woman with a romantic sensitivity and a very feminine look, whose spirit is faithfully embodied in the jewels,” explains Moreira, who nourishes his inspiration with travels to Brazil, Sri Lanka, and India in search of the perfect coloured gemstones. Joïa’s collections have been well received by retailers around the world whose clients are seeking high quality, unique, and contemporary pieces with a feminine and luxurious flair. (www.joia.fr, joia@joia.fr) “Passiflore” ring in purple and pink sapphires with diamonds in white gold by Joïa. “Anae” necklace in green tourmalines and diamonds in white gold by Joïa. 22 “Fleur de Corail” necklace in white gold, diamonds, aquamarines, and opals by Mathon. Mathon Paris jewellery represents a subtle alliance of contemporary, classic, sensual, elegant, and original designs. Inspired by Nature and the arts, the colourful designs enhance the beauty of the stones. Founded in 1931 as a workshop that manufactured for renowned international brands, the company launched its own collection in the 1970s. In 2007, Mathon received formal recognition as a “Living Heritage Company” by the French government. It is now run by Frederic Mathon who has expanded the brand globally, with distribution in North America, Japan, and Europe. The collections range from whimsical to classic contemporary to one-of-a-kind and exclusive pieces. As John Thompson, of Atlanta-based jeweler Mednikow, says, “They have been attracting a lot of attention. Our patrons love the fanciful and fantastic colors from Mathon. Just slip one of Mathon’s frog or turtle rings on a client and watch their eyes light up! We are excited to have this collection at our store.” (www.mathon-paris.com, dnavarro@mathon-paris.com) “Hippocampe” pendant/brooch in white gold, diamonds, coloured sapphires, opals, emerald, and tourmalines by Mathon. “Coriandre” earrings in white gold, diamonds, Paraiba and green tourmalines by Mathon. “Pebble” earrings in white gold, hand-carved onyx, and diamonds by Umane. “Bo Pise” earrings in ebony, gold, silver, diamonds, and green tourmaline by Umane. Large “Pebble” ring in white gold, hand-carved onyx, green tourmalines, and diamonds by Umane. Umane, a soft and gentle name that suggests force and vital energy, is a company focused on innovative jewellery. The brand is young but partners Valerie Brun and Maé Jund have complementary talents and share a passion for excellence and for shaking up traditional codes with daring designs. Inspiration comes mainly from Nature and its eternal lifecycle. Organic shapes, subtle ranges of tones suggesting the rhythm of the seasons, unconventional materials, airy movements, and feminine sophistication are all part of the collection, evoking comments from their Japanese distributor, Takenakashouten Co. Ltd., such as: “I understood immediately that Umane pieces were created by women—they are sensual, tactile, and subtle,” or “My clients adore the Bo Pise earrings because they are so visual, ethnically inspired, and contemporary. They are a real bestseller,” or “The Pebble earrings are simple, chic, and can be worn day or night.” (www.umane-paris.com, valeriebrun@umane-paris.com, mae.jund@umane-paris.com) 23 T R E N D S & C O L O U R S 1 4 5 1. 2 2 THE POWER OF PURPLE Derived from mixing a strong cool color with a strong warm color, purple evokes both cool and warm feelings, a complexity that we don’t find in a single primary color. Purple—a complex color for our complex times. 3 7 6 1. White gold and amethyst earrings by Mattia Cielo (Italy). 2. Gold, amethyst, and pearl brooch by Bielka (USA). 3. Dress by Tadashi S/S 2009. (Photo courtesy of Mercedes Benz Fashion Week) 4. White gold, diamond, and amethyst pendant by Color Story (USA). 5. White gold, diamond, and amethyst earrings by Bruner (Brazil). 6. Platinum and amethyst ring by Fillner (Germany). 7. White gold, diamond, and amethyst ring by Samra (Dubai). 24 8 13 10. 9 10 14 11 11. 12 8. Pink gold, diamond, and amethyst earrings by Casato (Italy). 9. Lavendar jade necklace with gold and diamond clasp by David Lin (USA). 10. White gold, diamond, and amethyst earrings by Vianna (Brazil). 11. Pink gold, diamond, and amethyst ring by Giovanni Ferraris (Italy). 12. Felt and sequin purse by Dots Creations. 13. Pink gold and amethyst bracelet by Roberto Coin (Italy). 14. Dress by Carolina Herrera F/W 2009 (Photo courtesy of Mercedes Benz Fashion Week). 25 T R E N D S & C O L O U R S 31 1 2 4 1 Eternal Sunshine 5 From the hottest sunflower shades to the palest buttery tones, yellow is a warm color that evokes sunshine and happiness. The natural gems of citrine, sapphire, tourmaline, and diamond provide the perfect colour for the summer months. 6 6 6 1. Citrine and diamond brooch by Manak Couture (USA). 2. Citrine and diamond earrings by Bruner (Brazil). 3. Citrine and gold “Sunrise” earrings by H.Stern (Brazil). 4. Outfit by Terexov F/W 2009 (Photo courtesy of Mercedes Benz Fashion Week). 5. Yellow and white diamond ring by Cherie Dori (USA). 6. Gold, diamond, and tourmaline ring by Tamara Comolli (Germany). 26 10 7 9 7 8 11 13 12 14 7. Citrine and gold “Dreamcatcher” earrings by Iosi (Italy). 8. Yellow and white diamond necklace by Daniel K (USA). 9. Citrine, diamond, and gold pendant by Rahaminov (Israel). 10. Citrine and tourmaline earrings by DeGrisogono (Switzerland). 11. Yellow and white diamond ring by Gumuchian (USA). 12. Outfit by Kevan Hall S/S 2009 (Photo courtesy of Mercedes Benz Fashion Week). 13. Gold and citrine ring by Marco Bicego (Italy). 14. Citrine and platinum pendant and ring by Bunz (Germany). 27 T R E N D S & C O L O U R S 1 1 2 3 1 4 5 Circular Reasoning 6 3 Philosophers like to say that to understand reality, we must understand the circle. We find this elemental form in mathematics, science, religion, psychology, economics, art, and history. Yet some of the circle’s most beautiful expresions are in jewellery. 1. Gold and diamond necklace by Leo Pizzo (Italy). 2. White gold and diamond circular earrings by Palmiero (Italy). 3. Square-faceted pearls and white gold pendant by Louis Golay (Switzerland). 4. Dress by Pamela Roland S/S 2009 (Photo courtesy of Mercedes Benz Fashion Week). 5. Gold, diamond, and tourmaline pendant by Trésor (USA). 6. White gold, ruby, and diamond circular earrings by Bapalal Keshavlal (India). 28 6 8 7 9 10 12 11 13 7. Gold and diamond earrings by GL Paris (France). 8. Gold and gemstone “Enlightened” pendant by Swarovski (Austria). 9. Circular necklace in sterling silver by Georg Jensen (Denmark). 10. Circles within circles in these gold and pearl earrings by Rosato (Italy). 11. Diamond and white gold pendant by Cento (Italy). 12. Outfit by Adam F/W 2009 (Photo courtesy of Mercedes Benz Fashion Week). 13. Gold and diamond “Trinity” necklace by Cartier (France). 14. Silver and gilded bronze necklace by Cesare Paciotti (Italy). 14 29 T R E N D S & C O L O U R S 1 1 1 2 4 3 Creatures of the Deep 5 One of the more whimsical trends for this summer season involves creatures of the deep, with charming seahorses leading the charge. At the water’s edge, we also find frogs, turtles, and other forms of marine life. 1. Opal, diamond, and gold turtle brooch by Cristofol for Marchak (France). 2. Fantasy fish brooch in sapphires, pearls, diamonds, and gold by Autore (Australia). 3. Octopus ring in white gold and diamonds by Scavia (Italy). 4. Sapphire, tourmaline, and diamond frog pins by Goldiaq (India). 5. White gold and diamond frogs resting on a lily pad ring in gold and tsavorite by MVee (Hong Kong). 6. Gold, sapphire, and diamond fish pendant by Rodney Rayner (England). 30 6 10 7 9 8 12 11 13 7. Gold, garnet, and diamond crab pendant by Nafco (USA). 8. Whimsical marine life charm bracelet by Aaron Basha (USA). 9. Sapphire, diamond, and pink gold seahorse by Pierez Design (Italy). 10. Secret Duo Amphitrite” watch in pink gold with princess, round, and baguette cut diamonds by Van Cleef & Arpels (France). 11. Gown with fish motifs by Leila Hafzi S/S 2009 (Photo courtesy of Mercedes Benz Fashion Week). 12. Diamond, enamel, and gold fish rings by Porrati (Italy). 13. Sapphire, diamond, and gold starfish brooch by AVeVA (France). 14. Baroque pearl embellished with gold, diamonds, and gemstones by Mario Buzzanca (Italy). 14 31 Industry Focus Opera Jewels Valente Milano’s Aeterna choker made of fancy coloured and white diamonds and 18K gold, winner of the prestigious 2008 Town & Country award in the Haute Couture category. The Sounds of Success Like the magnificence of a Puccini aria, Opera Jewels radiates with passion, elegance, and innovation. While so many distributors struggle to stay alive, this six-yearold company is soaring to new heights. By Diana S. Zimmerman, Special Features Editor “In this erratic and critical economic period,” states Opera’s co-founder, Massimo Zerbini, “when so many companies are afraid to invest in developing and creating solid relationships with customers, Opera Jewels is strengthening its commitment with presence, support, and innovation. Our goal is to become—for every customer—an important strategic partner in their success.” Founded in 2003 by Massimo Zerbini and Andrea Medri, Opera Jewels was born on the beautiful Caribbean island of St. Martin and is now based in Miami Beach, Florida. The two founders knew that to differentiate themselves, they needed to be truly innovative—not Massimo Zerbini, co-founder just in the way they approach business, but with the brands they would represent. Their search led them to Valente Milano, and in of Opera Jewels. 2004, Opera Jewels became the exclusive distributor for this highly creative Italian brand. “Valente’s jewelry has similar qualities of artistic spirit and refinement that reflect Opera’s philosophy,” Zerbini explains. “It is the perfect match.” Opera Jewels put Valente in the spotlight and helped Sapphire, diamond, and 18K white and pink gold necklace and ring by IoSi. Gold, enamel, and diamond bangles from the “Images from India” collection by Nouvelle Bague. 32 it achieve worldwide status as a contemporary couture jewelry brand. With Zerbini’s strategic focus on brand positioning and strong distribution channels, demand for Valente has skyrocketed. “Our strategy underlines Opera’s commitment as a solid financial investor, even during this recessionary economic phase,” Zerbini insists. “It puts the emphasis on marketing, distribution, and staff to build brand awareness and equity.” Without question, Opera Jewels is responsible for much of Valente’s newfound success. In 2008, at the Couture Show in Las Vegas, the brand won the “Town and Country Couture Award.” Always the visionary, Zerbini’s precise positioning of the brand’s unique style, as well as placing a renewed emphasis on the intrinsic value of Italian craftsmanship, has been win-win for both companies. “Equally as important to our success,” he adds, “is our ability to find and work with the finest jewelry retailers.” This master marketer’s goal includes a threefold plan: “First, to work closely with each retailer; second, to help each retailer develop its business; and third, to support our retailers with the highest degree of customized service,” he explains. Zerbini believes that this philosophy is a key factor in the company’s remarkable success, and one that will continue to allow it to attract and benefit other high-end brands. In March of 2009, Opera began working with the prestigious DIT Group for the distribution and marketing of Stefan Hafner, Nouvelle Bague, IoSi, and Porrati in North and South America, as well as the Caribbean. “We are very proud of this important new partnership,” he states. Another important new partnership for Opera Jewels is with the jewelry line of couture fashion designer John Galliano, whose jewelry is made in collaboration with Valente. “We are very proud to work closely with one of the icons of fashion,” says Zerbini. “We believe that this collaboration will extend the creativity and research with precious metals and stones to develop even more unique jewelry collections.” With a philosophy that is as passionate, elegant, and innovative as Puccini’s music, Opera Jewels is redefining the sounds of success, and Massimo Zerbini is the perfect marketing maestro to make it happen. (www.operajewels.com) Sapphire, diamond, and 18K gold “In Fiore” ring by Stefan Hafner. Pendant made of 18K gold, sapphires, diamonds, and jet in the “Dagger” collection by John Galliano. Sapphire, pearl, diamond, -and 18K gold “Etoile” necklace by Porrati. 33 360° 360° Eurostar The world is clearly a different place. But there is still only a millimetre of difference between a challenge and an opportunity – the ordinary and the extraordinary. Brilliant Opportunity Eurostar’s precision calibrated diamonds and ideal cut hearts and arrows diamonds open up a world of brilliant opportunity, their finest facets meticulously crafted to the highest possible standards, where even 0.05 millimetre embodies a world of difference. Eurostar’s passion for diamonds, dedication to partnership, and excellence of quality know no compromise. However much the world may change, every one of our 10,000 professionals maintains a 360° focus on manufacturing the world’s finest diamonds. Keeping true to our values has earned us the trust of the world’s most prestigious watch and jewellery brands, along with the accolade of being named Belgium’s #1 value-adding diamond company for six consecutive years. To explore and develop brilliant partnership opportunities with the potential to light up your future, visit eurostardiamond.com. EUROSTAR Diamond Traders N.V. Eurostar, Trusted by the World’s Most Prestigious Watch & Jewellery Brands Antwerp | Dubai | Gaborone | Hong Kong | Mumbai | New York | Shanghai FAIR FARE & FASHION Gemstone and diamond rings by Breguet (Switzerland). Faceted square pearls and gold rings by Louis Golay (Switzerland). BaselWorld 2009 Mixed Results The world’s leading watch and jewellery trade show, BaselWorld opened its doors on March 26 under a cloudy, cold, and rainy sky. The dreary weather seemed to reflect the initial mood of both exhibitors and visitors. Yet, as the week progressed, patches of blue showed through the clouds, a fitting symbol of the mixed results at this important fair. By Cynthia Unninayar, Editor-in-Chief It is quite understandable that words such as “low expectations,” “difficult,” “pessimistic,” “unprecedented,” and “unsettled times” were on the lips of exhibitors in the jewellery halls at BaselWorld 2009. But at the same time, those who came to showcase their latest wares were also “hopeful,” expressing their “optimism” that the global economic meltdown would resolve itself sooner than later. Gemstone and diamond earrings by Brumani (Brazil). By the numbers When the show closed its doors eight days later, on April 2, a total of 93,900 visitors from across the globe had crossed its turnstiles—a 12 percent decline from the record number of 106,800 that the fair attracted in 2008. Exhibitor numbers were down a little over 6 percent at 1,952 this year compared to the 2087 that came to the last edition. Given the times, however, these numbers were not totally unexpected. Pink gold and diamond ring by Daniel K (USA). Diamond, gold, and enamel ring by Magerit (Spain). 36 Sliced rough diamonds, faceted white and black diamonds, and pearls make up this “Fire and Ice” necklace by Autore (Australia). “Capri Plus” bracelet in yellow gold with wood and diamonds by Roberto Coin. Diamond “Art Deco” bracelet by Messika (France). On a purely anecdotal note, it was clear that the watch halls were busier than the jewellery halls—again understandable since the jewellery sector has been hard hit by the recession and the pending bankruptcies of a number of U.S. retailers. Yet, despite the lower visitor numbers this year, many jewellery brands informally reported “better than expected” results and promising new contacts—welcome blue skies in the economic gloom and doom. Some even reported doing “great business” as buyers sought unusual or more affordably priced designs and collections for their stores. Sylvie Ritter, Show Director, drew a positive conclusion from the final results, “BaselWorld 2009 has shown that the watch and jewellery industry is facing up to this difficult economic situation in an extremely constructive way. The show has successfully given the watch and jewellery industry new momentum and, as a result, business has been boosted.” Gold and diamond “Barcelona” pendant by Manoel Bernardes (Brazil). Designs for the times Many jewellery designers are facing the challenges of the current economic slump with a variety of new innovations and products. One major example is the increased number of lightweight designs, as new technologies permit the creation of hollow and wire pieces, while laser cutting offers solutions for open work. These often give a bigger but stylish look for a smaller price. Another trend is the increased use of “alternative” metals such as titanium and wood to create original and contemporary styles by such high-end brands as Zydo, Roberto Coin, Alfieri & St John, and Stephen Webster, among others. Emerald and diamond “Bovary” earrings by Zydo (Italy). Pearl and diamond ring by Utopia (Italy). 37 FAIR FARE & FASHION With high gold prices, many brands have brought silver into the spotlight. As one prominent designer mused, “It’s not the metal so much as the design that is important.” Gemstone “Flowers” ring by Palmiero (Italy). Sapphire and diamond “Atlantic” pendant by Jewellery Theatre (Russia). Amethyst and diamond “Aphrodite” earrings by Casato (Italy). Circles to Stilettos In terms of styles, many trend directions were evident this year at BaselWorld. Necklaces continue to be long and loopy, with lots of links or strands of pearls, while haute joaillerie pieces dripped in diamonds, emeralds, sapphires, and rubies. The earring was a perennial favourite in all sorts of shapes and sizes, in plain metal or embellished with diamonds and gemstones, and styles ranged from small studs to modified chandeliers and slinky stilettos, without forgetting the ever-popular circular hoops. Speaking of circles, this was one of the more prominent trend directions that was displayed in earrings as well as pendants and rings. In terms of rings, they included small metal bands to pieces that combined large semiprecious centres with precious accents in all colours, passing by highly stylized organic forms in a variety of materials. Flowing organics contrast with edgy sharpness The organic look continued to gain in popularity as seen in the collections of Jewellery Theatre and Manoel Bernardes, as did textured pieces in all forms and metals. A number of brands paired rosecut diamonds and other gemstones with a variety of textures and metals. The edgy look was epitomized by French couturier John Galliano, who launched his jewellery collection at BaselWorld last year, as well as by designer, Cesare Paciotti, whose pieces were introduced this year. Textured yellow gold and rose-cut “Gardenia” diamond ring by Carrera y Carrera (Spain). Black sapphire and white diamond rings by Al Coro (Germany). Silver necklace by Cesare Paciotti (Italy). 38 Gemstone and diamond “Dagger” pendant by John Galliano (France). Visit us at: JCK Las Vegas 2009 May 30 to June 2, 2009 Booth PC-40 Make every moment sparkle All over the world, Rosy Blue works with the most qualified people and leading edge technology, providing your business with precisely what you need: A Trusted Source you can depend on. Find out more at www.rosyblue.com ANTWERP | DUBAI | HONG KONG | JOHANNESBURG | MUMBAI | NEW YORK | SHANGHAI | TEL AVIV | TOKYO FAIR FARE & FASHION Lilac agate and diamond pendant by Annamaria Cammilli (Italy). Titanium, sapphire, and diamond “Jewels Verne” brooch by Stephen Webster (England). Tsavorite, peridot, garnet, and diamond “Sortilège” ring by Gay Frères (France). Elements of nature Right in time for summer, the marine motif was one of the major trends at this year’s BaselWorld. From frogs to fish and from coral to crustaceans, the aquatic motif ranged from simple gold designs to stunning gem-set pieces. Autore’s Oceania collection featured gem-encrusted reproductions of shells, algae, and even fantasy fish, while Stephen Webster created fighting fish in tinted titanium along with other life under the sea. Seahorses were one of the more popular marine motifs and could be found at Pierez Italia, among others. Nature in its floral form was a ubiquitous favourite. Delicate gemstone flower rings were presented by a number of brands, including Carrera y Carrera and Palmiero. Another popular trend depicted the elements, as exemplified in the stylized “Fire and Ice” collection by Autore and the “Snow” creations by Favero. Primary colours Colours in all shades and hues could be seen, although purple was the couleur du jour, as the fashion world’s love affair with this complex colour was translated into jewellery. Delicate shades of amethyst were combined with diamonds and other gems by a number of brands such as Casato in its “India” and “Aphrodite” lines, while Annamaria Cammilli used lilac agate in her purple creations. Yellow and orange gemstones were also prominent, especially citrine, sapphire, and garnet. Although black represents all the colours combined and white is the absence of all colour, the contrasting combination of the two non-colours was one of the strongest trends at this year’s show. Black and white diamonds were most often paired together, while some Diamond and gemstone ring by Luca Carati (Italy). Pearl and diamond “Ballerina” ring by Schoeffel (Germany). 40 White gold and diamond “Butterfly” ring by Leon Hatot (Switzerland). Alpilex Diamond MFG. BVBA PELIKAANSTRAAT 78, Room 604-605, Box 140 2018 ANTWERPEN - BELGIUM Tel. (32)(3) 233 91 60 - Fax (32) (3) 225 12 81 E-mail: alpilex@pandora.be YOUR WISH IS OUR DESIRE WHATEVER SHAPE OR QUALITY YOU WANT, WHEREVER, WHENEVER AND AT MOST ATTRACTIVE PRICES ASK FOR OUR FREE DIAMOND PRICELIST ALPILEX DIAMOND MFG. BVBA PELIKAANSTRAAT 78, Room 604-605, Box 140 2018 ANTWERPEN - BELGIUM Tel. (32)(3) 233 91 60 - Fax (32) (3) 225 12 81 E-mail: alpilex@pandora.be FAIR FARE & FASHION Gemstone and diamond pendant by Waskoll (France). jewellers used black sapphires or onyx with white agate or diamonds. Pearls also lent themselves well to the contrast of black and white, as did enamel. Black and white diamond ring by Noah (Spain). Other events BaselWorld has also become a venue for events and conferences that have a significant bearing on the industry. Two presentations were conducted this year dealing with the issues of socially and environmentally responsible practices in the jewellery sector. First, the Responsible Jewellery Council (RJC) launched its certification system and explained the process to exhibitors, attendees, and the media. The RJC is open to all in the gold, diamond, jewellery, and watch supply chain who are willing to adhere to the RJC’s Code of Practices and submit to RJC-approved third party auditing. A few days later, the Rapaport Fair Trade Conference was held to address the impact of the global economic crisis on the diamond and jewellery trade and to discuss Fair Trade practices within the industry. The Israel Diamond Institute (IDI), under the leadership of managing director Eli Avidar, kicked off its “Together Works” campaign, a strategic marketing program aimed at demonstrating the Israeli diamond industry’s commitment to its international trading partners. The “Together Works” program includes print and online advertising in leading trade publications and websites as well as an exclusive B2B service for IDI partners in the United States, Israel’s largest diamond market. (www.israelidiamond.co.il) Woven gold bracelets by The Fifth Season (Italy). Diamond and sapphire “Hello Kitty” pendant by Enlightened/Swarovski Elements (Austria). 42 Gold “Casual” earrings by FR Hueb (Brazil). is ENLiGHTENEDTM - Swarovski Elements iNfLuENTiaL GLobaL TrEND aND DEsiGN sErvicE, aiMED aT iNspiriNG GEM crEaTiviTy iN THE fiNE jEwELLEry MarkET. workiNG wiTH LEaDiNG ExpErTs, GEM visioNs coMpiLEs ExcLusivE, iN-DEpTH rEsEarcH iNTo socio-cuLTuraL MEGaTrENDs, aND iNTo fasHioN, jEwELLEry aND DEsiGN DirEcTioNs, sETTiNG GEMsToNEs wiTHiN THE coNTExT of THE fasTcHaNGiNG worLD arouND THEM. www.enlightened.swarovski.com FAIR FARE & FASHION Faceted crystal and gold “Facettes” pendant by Baccarat (France). Diamond and emerald ring by Stenzhorn (Germany). Emerald and diamond suite by Staurino (Italy). Silver, gold, and garnet bracelet by Gurhan (USA). White gold and diamond “Snow” ring by Favero (Italy). Cut-out silver and onyx pendant by Brosway (Italy). Visitor survey According to BaselWorld officials, a survey of buyers indicated that three-quarters rated the 2009 edition of the show as either good or excellent. As many as 78 percent of visitors in 2009 stated that “BaselWorld is a must.” About 68.1 percent of those who came to BaselWorld were from overseas (compared with 63.6 percent in 2008), and 71 percent of those visitors questioned confirmed that they intend to visit the show next year. The main goal of their visit to the watch and jewellery show was to gain an overview of the market. This objective was followed by networking, customer care, meeting new clients, and information gathering about market innovations. The next edition of BaselWorld will be held March 18 to 25, 2010. (www.baselworld.com) Emerald and diamond ring by Stefan Hafner (Italy). Gemstone and dianmond brooch by Ferraris (Italy). 44 FAIR FARE & FASHION OroArezzo Signs of Confidence Lacy earrings and necklace made of ruthenium and silver by Daveri. “Plissé” necklace in pink gilded silver and fossil coral spheres, made from pleated sheets and flex-tubing by Sem-Ar. The International Gold, Silver, and Jewellery Exhibition held in the picturesque Tuscan city of Arezzo had more to celebrate than its 30th anniversary this past March. OroArezzo seemed to signal a break in the downward spiral of visitor attendance that has plagued other international jewellery trade shows. By Cynthia Unninayar, Editor-in-Chief Given the state of the global economy, expectations were low for the fair’s organizers as well as for its 450 exhibitors, but on March 24, at the conclusion of the four-day event, they all drew a collective sigh of relief. Visitor numbers remained largely unchanged from last year, the level of orders was promising, and an agreement was signed between the trade fairs of Vicenza, Valenza, and Arezzo for the development of a national jewellery system and the harmonization of exhibitions. “Beyond every expectation,” said Giovanni Tricca, President of the Centro Promozioni e Servizi, the company that organizes OroArezzo, “we were able to stop a practically inevitable fall in visitor numbers given the extremely delicate state of the international jewellery market. The number of visitors, more than 7,500 from 73 countries, was substantially the same as that for the last edition—an exceptional result, particularly in the light of the results for the other important trade fairs. We are especially proud of the fact that these results were achieved during the 30th edition of OroArezzo.” Slender gold bracelet by Superoro. Arezzo holding its own Tricca was also proud of the fact that gold and jewellery exports from the Arezzo region held up in 2008, showing a 0.2 percent increase over the previous year, while exports from Italy’s other main jewellery districts—Alessandria and Vicenza—reported decreases of 16.2 percent and 13.6 percent, respectively. The figures for Arezzo are due mainly to exports to the United Arab Emirates, which for some time has been the main client of the Tuscan district. The UAE increased purchases by 30.8 percent in 2008 and by more than 43.1 percent in the last trimester. Exports to Turkey were also positive—up 9.9 percent despite a decrease of 15.4 percent between October and December. On the other “Princess” necklace in yellow and white gold spheres made of gold sheets with glazed and diamond-cut finishing by Daniela Coaro. 48 Ring in amethyst, gold, diamonds, and enamel by Artlinea. hand, the decline in exports to the United States appears nearly unstoppable, with a decrease of 36.9 percent for 2008, and a slide of 43.5 percent in the last quarter alone. Overall, however, the trend in 2008 for Arezzo, which counts 1,413 gold and jewellery companies, showed production down by 9.9 percent, while revenue was down by 8.1 percent, according to the Arezzo Chamber of Commerce. New strategies In order to stay ahead of low-cost labour centres that copy Italian design, manufacturers are producing several new collections a year. Also, to remain competitive, many small to medium companies are working together to help reduce labour costs, maximize marketing, and provide volume for big buyers. A number of companies in Arezzo are also becoming very creative in the design of their pieces, including the use of more coloured gemstones and pearls in addition to offering a bigger and bolder look. Innovation and design In response to the current gold dilemma, more companies are crafting lightweight, filigree, hollow, and electroform pieces in all sizes and shapes, as well as cut-out designs, thus offering a larger look for a smaller price. But, as one designer mused, “It is not so much the high price of gold that is so problematic as it is the level of its fluctuations.” As a gold-chain manufacturing centre, Arezzo produces chains that are on the cutting edge of style. Unlike the chains of yesteryear, the links of today are very design-oriented and come in a variety of combinations, shapes (disks, ovals, hearts, circles, hollow, and solid), and textures— matte, satin, scratched, and hammered. New conceptual interpretations in shapes and materials were also apparent throughout the show. In terms of metals, yellow and pink gold were top performers, while innovative pieces in bronze, brass, silver, titanium, and steel showed a great deal of creativity. Designers also used other materials such as wood, Murano glass, rubber, leather, enamel, pearls, and coloured gemstones. The use of colour has become more prevalent in the last few years in pieces seen at OroArezzo. As an example, many of Artlinea’s collections pair amethyst with other gemstones set in gold to create energetic and organic designs. Marta Maelstri, sales and marketing manager, explained that the company’s goal is to create elegant pieces that evoke lots of colour and movement. Falcinelli, which was founded in 1968 with a focus on diamonds, now makes designs with a variety of gemstones, especially “Harmony” suite made of electroformed yellow gold with black and white enamel by New Line. Textured gold earrings by Giante. A view of Arezzo’s centre. This region in Tuscany is home to more than 1400 gold jewellery producing small and medium enterprises. (Photo: Andrea Barghi, APT Arezzo Archives) 49 FAIR FARE & FASHION “More and Less” necklace with silver, copper, cornelian, black onyx disks, and polished chains by UnoAerre. “Galaxy” rhodium-plated necklace and bracelet with gilded silver, crystals, polished chains and spheres by Nuova Duecentotrenta Ar. “Golden Lace” ring and earrings made from laser-cut yellow gold sheets by PVZ. Yellow gold ring with Australian baroque pearl by Condito. 50 amethyst and citrine paired with diamond pavé, to give a bold and dynamic look. According to Laura Falcinelli, whose brother Fabrizo is the designer, the company has also started creating exotic lines of silver jewellery aimed at very fashion-conscious younger consumers. Première designs While known primarily as a volume show where jewellery is sold by the kilogram, OroArezzo also hosted the classic Première designer event, now in its 18th year, sponsored by the Banca Monte dei Paschi di Siena. Focusing on design, the event offered buyers the opportunity to preview the stylistic trends and technological innovations of Italian jewellery in terms of products that will be offered for sale later this year. Première also proved to be a testing ground for jewellery designers, as a selection of the nine best pieces—based on design, practicality for manufacture, and saleability— was made by a panel composed of specialist jornalists representing the most important international jewellery publications. The 60 companies that entered the Première competition collectively displayed a creative use of gold in all its colours—yellow, red, rose, white, and chocolate—as well as silver, a reflection of the current global economic crisis. Some also used gold-plating or gold combined with metals such as ruthenium. Also seen in the entries were enamel, colourful gemstones, Swarovski crystals, and cubic zirconia. The creativity of the companies reflected an innovative use of modern technology combined with the skill of traditional craftsmanship, which could be seen in the surfaces, such as diamond-finished, satin-effect, and striated to create a scratched effect with chromatic contrasts. It could also be seen in the lace effects, in laser etching, and in soldering to strengthen pieces created from threads of metal as fine as a strand of hair. The nine “Best in Show” winners were Condito (Torre del Greco), Daniela Coaro (Vicenza), and Daveri (Vicenza) while the others—Jessica, New Line, Nuova Duecentotrenta Ar, PVZ, Sem-Ar, and UnoAerre— were all from Arezzo. Images of the winning pieces are shown on these pages. Ending its 30th edition on a note of cautious confidence, OroArezzo proved itself once again to be an important destination for affordable yet quality Italian jewellery. (www.oroarezzo.it) Bracelet, and ring in gold with coloured pavé sapphires by Jessica (Designed by Fabio Arango). SUCCESS STORIES The main showroom, decorated during the holiday period, features designer jewellery, watches, and giftware. Louis Anthony Jewelers, located in Pittsburgh, Pennsylvania. Louis Anthony Jewelers Finding One’s Personal Style When Louis Guarino, Jr began his career in the jewellery industry at age 18, he had no idea that, in just nine short years, he would own his own successful store and have acquired a well-earned reputation as one of the nation’s top jewellers. By Cynthia Unninayar, Editor-in-Chief “Jewellery is all about finding one’s personal style,” muses should matter that the country was in a recession at that Lou Guarino. “The latest trend may simply not be right for time,” says Guarino. Taking their savings of $10,000, Lou found a 900-square-foot location in everybody.” With this in mind, Lou and a freestanding building. Enlisting the his wife Veronica, owners of Pittsburghbased Louis Anthony Jewelers, have help of Veronica, he went to work. She always nurtured the concept of finding handled the marketing and advertising what works for their clients on a more while Lou, a graduate gemmologist, intimate level. “We listen to what managed the buying and selling. Lou’s they say and take into consideration years in the industry had provided him with the vendor and client relationships their interests and lifestyle when that he needed to get started. Rather personalizing their experience at our than gearing the business plan around store.” This attention to detail and warm designer jewellery, which was still in its customer service has played a large infancy at that time, the pair founded role in the store’s success. Customers are greeted by name and, if they are Lou and Veronica Guarino, owners of Louis Anthony Jewelers. the store on the philosophy that they new, are always introduced to either Veronica or Lou, and wanted to provide clients with a luxury experience but without the attitude. made to feel like an established patron. Despite the recession, the store prospered. In 2000, Louis Guarino founded Louis Anthony Jewelers in 1990 after leaving his position as a top salesperson for a large Louis Anthony Jewelers moved into a 3,500-square-foot retail store. “Fortunately for me, I did not know that it store complete with marble floors and Roman columns, 52 later expanding it to 6,500 square feet. Another 2,000square-foot addition in the fall of 2008 epitomizes the comfort and luxury that has always been the Guarino’s goal. Flatscreen TVs with heavy gold frames grace the walls and rotate images of designer jewellery, store events, and even family photos. A store lounge features a wet bar and a conference room for vendor meetings and private client viewings. The main focus, however, when a customer enters the store, is the dazzling array of jewellery. Expertly displayed and illuminated using eco-conscious LED and metalhalide lighting, the selections are tastefully presented to showcase each piece. Lou always seeks out the unique and focuses on carrying jewellery that can withstand the test of time in terms of quality, individuality, and style, thereby ensuring his customers long-term value for their investment. Colour has always been one of Lou’s favourite categories. One vendor in particular, Valente Milano, stands out among the many designers featured in the store for the brand’s ability to integrate coloured stones into expressive and artistic wearable pieces of art. Being Italian himself, Lou has always appreciated the romance and spirit of Italy. “Valente Milano incorporates function, with their flexible multi-coloured sapphire bangles, and form, with their bold use of rose gold and unusual cut gemstones, into their jewellery,” Lou explains. Each new collection is anxiously awaited and never fails to excite Lou and Veronica and their discerning clientele. Word of mouth is one of the major sources of new clients, but Veronica also believes in the power of the Internet, so last November she launched a dynamic new website. “Since today’s consumers receive the majority of their information from the Internet,” she says, “the site was designed to inform customers about the industry, as well as the possibility for e-commerce.” A Louis Anthony blog is also in the works. Other marketing efforts involve vendor co-op billboards and magazine ads, as well as a campaign that features the couple. “Ultimately, we are the brand,” she insists. “We can have all of the designers in the world, but people have to buy Louis Anthony first.” Louis Anthony Jewelers routinely features in-store and light-hearted promotions. For a recent “Rat Pack” event, the flatscreen TVs presented an array of photos of the infamous Pack along with live impersonators and signature cocktails. “The sales staff even got into the mood with hairstyles and clothing that reflected the time period,” adds Veronica. As if the store did not keep them busy enough, the Guarino’s are active in a number of local charities, giving back to their community. Lou sits on the board of TELI, an early intervention program for children with physical and learning challenges, and Veronica is a board member of The 25 Club, an organization that raises funds for the neonatal intensive care unit at Magee Women’s Hospital. Other Pittsburgh charitable endeavours include the Children’s Hospital, Juvenile Diabetes Association, and the Spina Bifida Association. It is clear that both Lou and Veronica Guarino not only help their clients to find their personal style, but these two success stories have found it for themselves in Louis Anthony Jewelers. (www.louisanthonyjewelers.com) Middle Photo: A sapphire and diamond bracelet by Valente Milano, one of the successful brands carried by Louis Anthony Jewelers. In addition to a large bridal assortment, Louis Anthony Jewelers also has a bridal registry, and carries a selection of gifts for the wedding party. The lounge also features tableware and comfortable seating. 53 EDITORIAL & ADVERTISERS INDEX Managing Director Philippe Maillard Editor-in-Chief Cynthia Unninayar • cu@communicationsintl.com Special Feature Editor Diana Z. Zimmerman Editor for Italy Antonella Scorta Contributing Editor T.R. Flora Graphic Design Melanie Maclin/Bang Productions Advertising contacts: Alexandra Montandon • amontandon@europastar.com • TEL +41 22 307 7847 Nathalie Glattfelder • nglattfelder@europastar.com • TEL +41 22 307 7832 Italy - Alessandra Arati • aarati@studioarati.it • TEL +39 024 851 7853 Spain - Carles Sapena • csapena@europastar.es • TEL +34 93 112 7113 Asia Maggie Tong • maggietong@couturejeweler.com • TEL +852. 9658 1830 India Bhupal Potdar • bhupal.potdar@media-scope.com • TEL +91 98211 51035 Advertising & Production Manager Laurence Chatenoud • lchatenoud@couturejeweler.com TEL +41 22 307 7843 • FAX +41 22 300 3748 Marketing Manager Nathalie Glattfelder • nglattfelder@europastar.com Circulation Jocelyne Bailly • jbailly@europastar.com Subscriptions, address changes and single-copy requests: International Jewellery COUTURE, Rte des Acacias 25, CH-1227 Carouge (GE), Switzerland TEL +41 22 307 7837 • FAX +41 22 300 3748 • jricher@europastar.com Accounting Business Manager Catherine Giloux • TEL +41 22 307 7848 • cgiloux@europastar.com Credit Manager Alexandra Montandon • TEL +41 22 307 7847 • amontandon@europastar.com International Headquarters International Jewellery COUTURE & Europa Star Rte des Acacias 25, PO Box 1355, CH-1211 Geneva 26, Switzerland www.CIJintl.com WW Nielsen jewelry Group Group Vice President Bailey Beeken • bailey.beeken@nielsen.com Group Show Director Couture Liz Hitchcock • liz.hitchcock@nielsen.com Group Publishing Director Chris Casey • ccasey@couturejeweler.com Editorial Director Whitney Sielaff • wsielaff@couturejeweler.com Nielsen Retail Group Senior Vice President, Retail David Loechner Vice President, Digital Strategy John Lerner Vice President, Manufacturing & Distribution Jennifer Grego Vice President, Audience Marketing Joanne Wheatley Vice President, Marketing Services Drew DeSarle Nielsen Business Media President Greg Farrar Senior Vice President, Human Resources Michael Alicea Senior Vice President, Marketing Mark Hosbein Senior Vice President, Finance Sloane Googin Senior Vice President, Media & Entertainment Gerry Byrne Senior Vice President, Brand Media & Corporate Development Sabrina Crow Nielsen Business Media Senior Vice President, Retail David Loechner Senior Vice President, Building & Design Joe Randall Senior Vice President, Central Services Mary Kay Sustek Vice President, Licensing Howard Appelbaum Vice President, Manufacturing & Distribution Jennifer Grego Vice President, Audience Marketing Joanne Wheatley Printed in Geneva by SRO-KUNDIG © Copyright 2009 by International Jewellery COUTURE All rights reserved. No part of this publication may be reproduced in any form without the written permission of International Jewellery COUTURE A Aaron Basha 31 Al Coro 38 Alpilex 41 Andreoli 3 Annamaria Cammilli 40 Artlinea 49 Autore 30, 37 AVeVA 31 B Baccarat 44 Bapalal Keshavlal 21, 28 Bergio 20 Bielka 24 Breguet 36 Breuning 20 Brosway 44 Brumani 36 Bruner 24, 26 Buccellati C4 Bucherer 18 Bunz 27 C Carrera y Carrera 8, 9, 38 Cartier 12, 29 Casato 11, 25, 38 Cento/Roberto Coin 29 Cesare Paciotti 29, 38 Cherie Dori 26 Color Story 24 Condito 50 Cristofol for Marchak 30 D Damiani 10 Daniel K 27, 36 Daniela Coaro 48 Daveri 48 David Lin 25, 20 DeGrisogono 27, 16 E, F, G Enlightened/Swarovski 29, 42, 43 Eurostar 34, 35 Faber Castell 16, C3 Favero 44 Ferraris 25, 44 Fillner 24 FR Hueb 42 Gay Frères 40 Georg Jensen 29 GIA 51 Giante 49 GJEPC 45 GL Paris 29 Glamrock 13 Goldiaq 30 Green G. 18 Gumuchian 27 Gurhan 10, 44 H, I, J, K, L H.Stern 10, 26 Intercolor 46, 47 IoSi 27, 32 Jaeger LeCoultre 16 Jessica 50 Jewellery Theatre 38 Jewelmer 18 John Galliano C1, 14, 15, 33, 38 Joïa 18, 22 Leo Pizzo 28 Leon Hatot 40 Lois Hill 19 Louis Golay 28, 36 Luca Carati 40 M, N Magerit 36 Manoel Bernardes 37 Marco Bicego 27 Mario Buzzanca 31 Mathon Paris 18, 23 Mattia Cielo 24 Messika 37 MVee 30 Nafco 31 New Line 49 Noah 42 Nouvelle Bague 32 Nuova Duecentotrenta Ar 50 O, P, Q, R Palmiero 28, 38 Picchiotti 5, 20 Pierez Italia 31 Porrati 31, 33 PVZ 50 Rahaminov 27 Repossi 10 Roberto Coin 25, 37, 56 Rodney Rayner 30 Rosato 29 Rosy Blue 39 S, T Samra 24 Scavia 30 Schoeffel 40 Sem-Ar 48 Sethi Couture 26 Staurino 44 Stefan Hafner 33, 44 Stenzhorn 44 Stephen Webster 10, 40 SuperOro 48 Tamara Comolli 26 The Fifth Season 7, 42 Trésor 28 U, V Umane 18, 23 UnoAerre 50 Utopia 37 Valente Milano C2, 1, 16, 32, 52 Van Cleef & Arpels 10, 31 Vianna 25 W, X, Y, Z Waskoll 42 Zalemark 17 Zydo 37 Reaching the best jewelers worldwide International Jewellery Couture & Europa Star Special duo subscription price for International Jewellery Couture + Europa Star - the world’s watch & jewellery magazines: US$ 115 • € 95 • CHF 140 — Contact for international subscriptions: Josiane Richer, jricher@europastar.com f r e e ly s p e a k i n g A Few Words from Roberto Coin I think the economists have managed to very well brutalize business and our future. I believe that, in this particular time, people want to change their attitudes by partying, eating more than ever, to express the joy of life, and go back to their youthful memories, where the night was not meant for sleeping, but to really enjoy themselves. I truly feel that this is the Century of Women. We will need their capabilities to go forward as they are undisputedly able to establish the new platform for the future. I personally love them, as they are more intelligent than ever, more sophisticated, but most of all, they are collectors of sentiments. I have my own theory and we definitely need to go forward. One way is to take inspiration from sports, where athletes together create the spirit of the winning team. In this case, what better than rugby? The only way to win is “going forward” until you reach the touchdown. Warriors, gentlemen, and the finest athletes playing together to achieve Victory. So, we can add to the words, “Yes we can,” the words “And we must.” Roberto Coin We have a wonderful team, with different strategies, and one of them, essential today, is a new Creativity, which is not connected to economic value but only relates to jewellery that has class and style regardless of price. A strategy where we can play and create a new world, as the desires are different, the feelings are different, and therefore creativity will have to be different. Traditions will remain and can’t be taken away from us. Our cultural influences, our manifold inspirations, and our versatility will always be part of us. The only thing we must achieve is to create sophisticated, ethical Luxury. We understand fashion, we participate through the emotions of the moment. We understand that life should be lived differently through happiness, and may I remind you once more that jewellery creates this sentiment. In the end, this is only a small personal story, but the winners will be those who are capable of re-conquering the final consumer’s confidence at the point of sale. And be assured that we will try tremendously hard to help you in achieving this challenging goal. This is the beginning of another new game. The ex-sportsman, probably trainer, “Me stesso” bracelets in gold and diamonds by Roberto Coin. 56 Roberto Coin Pure elegance The barrel of the new Graf von Faber-Castell Intuition line is shaped from a single piece of precious resin. The platinum-plated metal parts bring out the gleaming black of the barrel and cap to brilliant effect. Each 18-carat bicolor gold nib is “run in” by hand. For more information and a list of our authorized dealers please visit www.Graf-von-Faber-Castell.com Faber-Castell USA, Inc. • 9450 Allen Drive • Cleveland, Ohio 44125 • 800-311-8684 Visit us at COUTURE • Lafite Ballroom • Booth 100 • May 28 - June 2, 2009 • Wynn Las Vegas 46 East 57th Street - New York, NY 10022 - Tel 212-308-2900 9517 Wilshire Boulevard at 2 Rodeo Drive - Beverly Hills, CA 90212 - Tel. 310-276-7022 441 East Hopkins Avenue - Aspen, CO 81611 - Tel. 970-544-8303 MILANO, VENEZIA, FIRENZE, CALA DI VOLPE, CAPRI, PARIS, MONTE CARLO, LONDON, MOSCOW, NEW YORK, ASPEN, BEVERLY HILLS, TOKYO, OSAKA, HONG KONG WWW.BUCCELLATI.COM