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The world`s best wine magazine
KEY FACTS •Over 71% of Decanter readers are high-earning professionals (ABC1) •87% Male : 13% Female The world’s best wine magazine •80% Consumer : 20% Trade •43,000 copies of Decanter magazine are distributed in 92 countries each month •60% of readers keep their issues of the magazine for over a year •Decanter magazine readers are frequent travellers for business and pleasure DECANTER Bordeaux 2013 The world’s best wine magazine •83% have been on a wine-related holiday Bordeaux 2013 Statistics from GfK surveys of Decanter audience, 2009 & 2013 and Decanter has subscribers in 92 countries DECANTER Italy 2013 The world’s best wine magazine ITALY 2013 Your essential guide to what’s new and exciting in Italian wine www.decanter.com An essential guide to the best wine ,7$BSFRYHUY www.decanter.com St-Emilion, St-Julien, Pomerol, 1980s Médoc, Super Seconds, new people in the top jobs… and more %';BSFRYHU Contacts • Fantastic Italian wine buys • What’s new in the regions • The people behind the labels • Great wines to lay down Editorial: editor@decanter.com +44 (0) 20 3148 4488 Advertising: advertising@decanter.com +44 (0) 20 3148 4500 To contact Decanter in your own language: john_cullimore@decanter.com michael_denton@decanter.com stephen_hobley@decanter.com richard_morley@decanter.com sally_cheng@decanter.com www.decanter.com/advertise KEY FACTS .com •Over 69% of Decanter.com readers are high-earning professionals (ABC1) •87% Male : 13% Female •71% Consumer : 29% Trade •Over 400,000 unique users and over 1.5 million page impressions per month •Visitors from 223 countries (35.1% from Europe / 21.9% from Americas / 37.4% from Asia) •69% say recommendations from Decanter influence their wine purchases •79% buy Bordeaux, with 67% buying en Primeur Statistics from GfK surveys of Decanter audience, 2009 & 2013 and Google Analytics, May 2013 Contacts Editorial: editor@decanter.com +44 (0) 20 3148 4488 Advertising: advertising@decanter.com +44 (0) 20 3148 4500 To contact Decanter in your own language: www.decanter.com john_cullimore@decanter.com michael_denton@decanter.com stephen_hobley@decanter.com richard_morley@decanter.com sally_cheng@decanter.com www.decanter.com/advertise KEY FACTS •Bilingual Simplified Chinese and English website •Daily wine news and exclusive weekly columnists (pictured) •Educational section, ‘Tip of the day’, and glossary of key wine terms •Events listing covering Mainland China, Hong Kong, and Macau Li Demei Jane Anson •63.6% of visitors read the website in Simplified Chinese •Over 100,000 page views per month •Visitors from 144 countries: 51.6% from Asia (44.5% from China) •Readers from 308 cities across Mainland China All website statistics from Google Analytics, April 2013 Ch’ng Poh Tiong Andrew Jefford Contacts Editorial: china@decanter.com +44 (0) 20 3148 4681 Advertising: advertising@decanter.com +44 (0) 20 3148 4500 To contact Decanter in your own language: www.decanterchina.com john_cullimore@decanter.com michael_denton@decanter.com stephen_hobley@decanter.com richard_morley@decanter.com sally_cheng@decanter.com www.decanterchina.com KEY FACTS •Europe’s premier wine events providing face-to-face interaction with Decanter readers •Extensive promotion in Decanter magazine and on Decanter.com •All producers listed in bespoke catalogue for each event •Over 3,500 visitors attend Decanter events each year •18% of Decanter’s audience attend the Decanter Fine Wine Encounters •13% of Decanter’s readers say Fine Wine Encounters influence their wine purchases •Fine Wine Encounter programme to be expanded to Asia in 2014 Statistics from GfK survey of Decanter audience, April 2013 Contacts Event opportunities: advertising@decanter.com +44 (0) 20 3148 4500 To contact Decanter in your own language: john_cullimore@decanter.com michael_denton@decanter.com stephen_hobley@decanter.com richard_morley@decanter.com sally_cheng@decanter.com www.decanter.com/events KEY FACTS KEY FACTS © DWWA Chairman Steven Spurrier DWWA Chairman Steven Spurrier DWWA Chairman Steven Spurrier • World’s largest and most • World’s largest most prestigious wineand competition prestigious wine competition • Judged by over 200 top wine • Judged over 200 wine of experts,byincluding 75top Masters experts, including 75 Masters of Wine and 13 Master Sommeliers WineFACTS and 13 Master Sommeliers KEY • Results coverage in Decanter • Results coverage Decanter magazine and on in Decanter.com • magazine World’s largest and most and on Decanter.com • Winners DWWA medals prestigiouswith wine competition • Winners with DWWA medals experience an increase in sales • experience Judged by over 200 topinwine an increase sales • 65% of Decanter’s online readers experts, including 75 Masters of • 65% of Decanter’s online readers say DWWA uence their Wine and 13results Masterinfl Sommeliers say DWWA results infl uence their wine purchases • wine Results coverage in Decanter purchases • Dedicated global and marketing magazine and on PR Decanter.com • Dedicated global PR and marketing campaign for winners • campaign Winners with DWWA medals for winners • Winning wines promoted at experience an increase in sales • Winning wines promoted at international tastings • international 65% of Decanter’s online readers tastings Statistics from GfK survey of Decanter April 2013 say DWWA results inflaudience, uence their and fromfrom Decanter World of Wine Awardsaudience, 2013 competition Statistics GfK survey Decanter April 2013 wine and from purchases Decanter World Wine Awards 2013 competition • Dedicated global PR and marketing campaign for winners • Winning wines promoted at international tastings CONTACTS Statistics from GfK survey of Decanter audience, April 2013 CONTACTS and from Decanter World Wine Awards 2013 competition Entry enquiries: Entry enquiries: worldwineawards@decanter.com worldwineawards@decanter.com +44 (0) 20 3148 4505 +44 (0) 20 3148 4505 To contact Decanter in your own language: To Tocontact contactDecanter Decanterininyour yourown ownlanguage: language: christine_niarchos@decanter.com christine_niarchos@decanter.com pauline_dubreuil@decanter.com pauline_dubreuil@decanter.com CONTACTS pauline_dubreuil@decanter.com marta_ferrero@decanter.com pauline_dubreuil@decanter.com pauline_dubreuil@decanter.com eva_timmusk@decanter.com ores@decanter.com Entry eduardo_fl enquiries: eduardo_fl ores@decanter.com worldwineawards@decanter.com sally_cheng@decanter.com sally_cheng@decanter.com +44 (0) 20 3148 4505 sally_cheng@decanter.com Marketing: To contact Decanter in your own language: Marketing: emma_salter@decanter.com emma_salter@decanter.com +44 (0) 203 148 4512 christine_niarchos@decanter.com +44 (0) 203 148 4512 pauline_dubreuil@decanter.com To purchase medal stickers and artwork: pauline_dubreuil@decanter.com To purchase medal stickers and artwork: www.decanter.com/stickers www.decanter.com/stickers eduardo_flores@decanter.com www.decanter.com/dwwa sally_cheng@decanter.com www.decanter.com/dwwa Marketing: KEY FACTS KEY FACTS • Asia’s largest and most trusted wine competition • Asia’s largest and most trusted • wine Opencompetition to international wines present or interested in the Asian market • Open to international wines present interested in the Asian market • or Judged by hand-picked wine experts KEY FACTS 2013 from across Asia • Judged by hand-picked wine experts from across Asia Winners experience increase •• Asia’s largest and mostantrusted in sales and consumeranawareness • wine Winners experience increase competition in sales and awareness Targeted PRconsumer campaignwines for winners •• Open to international present •• or Targeted PR results campaign for market winners in the coverage Asian Fullinterested DAWA on DecanterChina.com • Judged Full DAWA results coverage on by hand-picked wine experts DecanterChina.com across Asiapromoted at events • from Winning wines and tastings across Asia Winning wines promoted at events • Winners experience an increase and tastings across Asiaawareness in sales and consumer • Targeted PR campaign for winners • Full DAWA results coverage on DecanterChina.com • Winning wines promoted at events and tastings across Asia CONTACTS CONTACTS DAWA Co-Chair Jeannie Cho Lee MW and Vice-Chair Shinya Tasaki Entry enquiries: asiawineawards@decanter.com Entry enquiries: London: +44 (0) 20 3148 4505 asiawineawards@decanter.com Hong Kong: +852 3128 5183 London: +44 (0) 20 3148 4505 Hong Kong: +852 3128 5183 To contact Decanter in your own language: To contact Decanter in your own language: To contact Decanter in your own language: christine_niarchos@decanter.com CONTACTS pauline_dubreuil@decanter.com pauline_dubreuil@decanter.com christine_niarchos@decanter.com marta_ferrero@decanter.com pauline_dubreuil@decanter.com Entry enquiries: eva_timmusk@decanter.com eduardo_fl ores@decanter.com asiawineawards@decanter.com pauline_dubreuil@decanter.com London: +44 (0) 20 3148 4505 sally_cheng@decanter.com sally_cheng@decanter.com eduardo_fl ores@decanter.com Hong Kong: +852 3128 5183 sally_cheng@decanter.com Marketing: To contact Decanter in your own language: beatrice_ng@decanter.com Marketing: +44 (0) 203 148 4691 christine_niarchos@decanter.com beatrice_ng@decanter.com +44 (0) 203 148 4691 pauline_dubreuil@decanter.com To purchase medal stickers and artwork: www.decanter.com/dawastickers pauline_dubreuil@decanter.com To purchase medal stickers and artwork: eduardo_flores@decanter.com www.decanter.com/dawastickers www.decanterchina.com/dawa sally_cheng@decanter.com www.decanterchina.com/dawa .com Advertising Rates Advertising Rates Shape 4 Colour Series discounts apply for all bookings: Outside back cover £6,925 Inside front cover £6,150 Inside back cover £5,160 Three bookings Six bookings Nine bookings Twelve bookings Double page spread £7,775 Full page + special position £4,280 Full page £3,825 Half page + special position £2,295 Half page £2,110 Quarter page £1,200 (-6%) (-12%) (-18%) (-24%) Sponsorship Opportunities Sponsored Supplements & Guides Published with the magazine and distributed in a wallet with the monthly edition. From £31,670 GBP for 16 pages + 4 covers. ‘Focus On’ – Special section within the magazine. A mini-supplement bound within the magazine with an internal cover. Can be reprinted as a separate brochure. From £17,810 GBP for 8 pages. SPECIFICATIONS Leaderboard 728 x 90 pixels £20pcm Fixed header 225 x 90 pixels £1,750 per month Banner 468 x 60 pixels £15 cpm Consumer e-newsletter banner 468 x 60 pixels GIF/JPEG only £450 per week £1,750 per month MPU 300 x 250 pixels £20 cpm Advertorial on news or wine page £450 per week £1,750 per month Ideal for presenting a single company or particular concept. Full colour page: £4,330 Double colour page: £7,845 PAGE Bleed: 303 x 216mm Trim: 297 x 210 mm Type: 273 x 186mm *DPS should be supplied as single page elements HALF PAGE VERTICAL Trim: 273 x 90 mm HALF PAGE HORIZONTAL Trim: 134 x 186 mm www.decanter.com/advertise consumer newsletter subscribers news alert subscribers Skyscraper 160 x 600 pixels £15 cpm GEO-TARGETING Target users by country, region or even city. Daily news alert banner 468 x 60 pixels GIF/JPEG only £450 per week £1,750 per month SECTION SPECIFIC Run promotions on specific sections of Decanter.com. FEEDBACK Accurate monitoring and tracking of your campaign, giving us the ability to work together and tailor a strategy to suit your needs. QR CODES *Source: Cheetahmail July 2012 The latest technology giving you the ability to send our readers directly to your website using their smart phones makes your advertisement immediately more interactive and exciting. From videos to special offers, you get more direct time with your consumer adding value to your already ideally placed ad.The monitoring of QR codes means that you can track exactly how many of our readers have scanned your code to go through to the URL showing how effective your advertisement is. KEY STATISTICS EUROPE Decanter.com receives an average 1.5million page impressions per month with over 400,000 unique users in 223 countries.** 35.1% USA ASIA 21.9%* 37.4% To contact Decanter in your own language: john_cullimore@decanter.com michael_denton@decanter.com stephen_hobley@decanter.com DECANTER Bordeaux 2013 CONTACT DETAILS Advertising: advertising@decanter.com +44 (0) 20 3148 4500 QUARTER PAGE Trim: 134 x 90 mm 19,000+ 14,800+ VIDEO Video streaming and Rich media rates available on request. ‘Decanter Promotion’ – Advertorials DPS (DOUBLE PAGE SPREAD)* Bleed : 303 x 426mm Trim : 297 x 420mm Type : 273 x 396mm NEWSLETTERS AND DAILY NEWS ALERTS*: The world’s best wine magazine Bordeaux 2013 For Classified advertising enquiries please email: michele_williams@decanter.com **Google Analytics, May 2013 richard_morley@decanter.com sally_cheng@decanter.com An essential guide to the best wine ITALY 2013 www.decanter.com St-Emilion, St-Julien, Pomerol, 1980s Médoc, Super Seconds, new people in the top jobs… and more For online advertising, please contact: Richard Morley Web Sales Executive richard_morley@decanter.com +44 (0)20 3148 4500 The communes, producers and vintages for every budget BURGUNDY CALIFORNIA SPECIAL EVENTS & SUPPLEMENTS February 2014 £4.40 Creating a perfect Bu rgu ndy cel lar 39 No5 ISSUE DECANTER February 2014 Volume 2014 Features Burgundy special The world’s best wine magazine Cali forn ia 2013 COPY DEADLINES 2014 Vital for provenance but buyer beware, say experts Californian Cabernet Why Bordeaux lovers should not miss these elegant 2010s Panel tastings 2012 white Burgundy Californian Syrah Focus on Franschhoek Expert’s choice: Franciacorta California Cabernet 2009 Cru Bourgeois 2010 www.decanter.com Italy 2014 (Supplement) best wine magazin e Original wooden case Main Features Also this month FEBRUARY 2014 The world ’s The bes t Pinot No irs Napa 201 1: a return to finesse Cabernet Sauvignon 2010 & 201 The Golde 1 n State’s new age How Ch of elegan ardonnay ce has cha nged YHU MAY 2014 Man-of-Year edition PROWEIN Italian edition Vinitaly Vinexpo Hong Kong JUNE 2014 JULY 2014 Medoc GCC 2010 S Australia Shiraz California Chardonnay South America Rueda Cornas Campania White Chianti Bolgheri Italy Argentina China Southern Rhône 2012 White Graves CDP Australia Semillon Bordeaux 2013 Brunello di Montalcino Provence Rose AUGUST 2014 SEPTEMBER 2014 Fino/ Manzanilla Châteauneuf-du-Pape Spain Crus Bourgeois Médoc 2011 Burgundy 2012 Macon Premiers Crus Coonawarra & Margaret River cabs California 2013 (Supplement) OCTOBER 2014 Champagne Cahors California Pinot Noir South America Italy Virginia, Wine Coolers Sam Neill interview Italy Bierzo reds Languedoc St Chinian Affordable red Burgundy Mosel Riesling NZ Sauvignon Blanc Walker Bay/Hermanus travelogue Chilean Cabernet Argentina Malbec South America Ribera del Duero Loire reds NOVEMBER 2014 Cape Pinotage Jefford on Islay& Jura Italy DECEMBER 2014 St Emilion 1er & GCC 2011 South Africa Rhone Champagne Inside the Factory House Russian River/Sonoma Northern Rhone Vintage Port Cahors Champagne Rioja Good Value Bordeaux Christmas edition Bordeaux en Primeur Minho travelogue Finger lakes Oregon Pinot Noir Rias Baixas Macon New Crus Medoc Cru Classe 2004 Rioja JANUARY 2015 Correct at time of publication COPY ARTWORK DEADLINE January 2014 11th November 2013 15th November 2013 February 2014 4th December 2013 11th December 2013 March 2014 10th January 2014 17th January 2014 April 2014 7th February 2014 14th February 2014 May 2014 7th March 2014 14th March 2014 June 2014 7th April 2014 14th April 2014 July 2014 8th May 2014 15th May 2014 August 2014 5th June 2014 12th June 2014 September 2014 10th July 2014 17th July 2014 October 2014 7th August 2014 14th August 2014 November 2014 4th September 2014 11th September 2014 December 2014 9th October 2014 16th October 2014 )(%BSFRYHU APRIL 2014 COVER ARTWORK DEADLINE Italy 2013 &$/BSFR MARCH 2014 ISSUE Deadline dates correct at time of print and are subject to change.
