MirriNor - Smurfit Kappa Corporate Website | Corrugated packaging

insight
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Packaging that Sells from
www.smurfitkappa.co.uk
The magazine for award
winning inspirational
packaging and
design
Issue 04
MirriNor T
SPECIALIS
BOARD
LAUNCHED
Our
newest
S-flute
Talking brands
A symphony of packaging solutions
High definition printing
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introduction
insight
WELCOME TO THE
LATEST EDITION OF
Welcome to the latest edition of Insight where we aim to keep you abreast of developments within
the corrugated packaging industry.
Our values incorporate honesty, integrity and support for all our customers.
We believe thriving brands are crucial for a strong economy, along with the necessity to develop
‘own label’ offerings to the marketplace.
what’s
INSIDE
Introduction
p2 MirriNor specialist board launched
Brands and awards
p3 Consumer brands run through
Smurfit Kappa’s veins
p3 Awards update
Packaging solutions
p4
p4
p5
p5
A symphony of packaging solutions
How do you choose the right flute?
S-flute: the star of our show
The five easy’s
Sustainability
p6 Most sustainable packaging ever
supports green branding
p6 Paper recycler ticks all the boxes
p6 Sustainable development report
2010 released
Products and service range
p7 High definition printed packaging
p7 Sainsbury’s choose corrugated
over plastic
p7 New FMCG MUs
Geographic coverage
p8 Pan-European approach
p8 Competition: win music tickets
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We commend others within our industry for their willingness to speak their minds, but only when they
speak with knowledge and consideration. Recent comments claiming 100% use of recycled material in
corrugated packaging have been highly misleading. The board make-up of corrugated has to have an
element of virgin fibre (Kraft) to ensure the total paper and packaging supply chain can function.
We understand what life in our customers world is like, so that we can improve our products and work with
them to develop their business. Removing our customers’ ability to influence their purchasing requirements is
not within our DNA as it will not gain their respect and loyalty. We will continue to honour our direct
relationship with all our customers and strive to provide cost
effective packaging solutions along with creating USP’s.
Our objective is to help you sell more.
Clive Bowers
Chief Executive Officer, Smurfit Kappa Corrugated
SPECIALIST
BOARD LAUNCHED
New metalised film laminated board MirriNor has been launched as a collaboration between
Smurfit Kappa Norboard, the speciality and graphical division of Smurfit Kappa Sheetfeeding,
and Mirri, a division of Celloglas.
With gift packs, luxury and FMCG products in mind, MirriNor combines the flexibility of Smurfit Kappa’s
patented T-flute microflute with Mirri’s high quality, printable metallic film, to provide finishes capable of
lifting brands into a premium sector, whilst reducing packaging weight and adding strength.
The FSC accredited T-flute offers a premium quality print finish with ‘curvable’ properties so cartons no
longer has to have regular geometry. Mirri’s metallic film can host a wide range of decorative print
finishes and provides dramatic results through its use of the Color-Logic Process Metallic Color
System. MirriNor, like T-flute, is machine erectable and can be full colour printed using UV Litho or
conventional litho printing process (using fully oxidising inks). Visit www.mirrinor.co.uk
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brands and awards
insight
Consumer brands run through
SMURFIT KAPPA’S veins
Packaging is such an important part of a consumer
brand’s presence it’s no wonder that Smurfit Kappa
chooses its words carefully when illustrating the value
of the relationships they enjoy with some of the
world’s most successful brands.
Adrian Bird, Smurfit Kappa UK Sales
Director, explains why integrity and respect
is the key to the company’s support for its
customer base.
“Smurfit Kappa places great value on the
relationships we enjoy with some of the
world’s most successful brands, many of whom have
long ancestries and are highly valuable commodities that create thousands of jobs here in the UK. Smurfit
Kappa also has a well-earned reputation for innovative and sustainable solutions, helping brand owners
increase the performance of their products and in turn keeping the wheels of the British
and global economies turning.
“Smurfit Kappa employs over 2000 people in its UK operations, many of them developing
award winning packaging solutions for ‘blue-chip’ brands. It’s true to say that our
customers drive our desire to improve our products constantly, and as an integrated
manufacturer with our own UK paper mills, we have the ability to develop products like
our new lighter, stronger S-flute board that are not dependent on
external supply sources. We know how important brands are
to the UK economy and that’s why, at Smurfit Kappa, we’re
pleased to be working with, and backing Britain’s brands.
Without them the world would be a very dull place”.
We know how important brands
are to the UK economy
Awards
Smurfit Kappa continues its winning streak with a number of awards
nominations and wins demonstrating the company’s commitment to design,
innovation and sustainability.
Quintessential Starpack Success
Smurfit Kappa is celebrating five wins at the 2011
Starpack Awards where they were acknowledged for
innovation, environmental awareness, recycling and
the overall functionality of packaging. Smurfit Kappa
applied the concept of sustainability to each of its
two Silver and three Bronze awards, which included
a promotional pack that reduces the amount of raw
materials used by 80%, a unique free-standing
pouch for alcoholic beverages, a new design for fast
food platters and a recyclable alternative to styrene
packaging for toner cartridges.
Clean Sweep at Flexotech
Smurfit Kappa Print Vision Chelmsford
received unprecedented acclaim from
judges at this year’s FlexoTech Awards for
producing the “best process print ever
seen on B-flute” for the Bacardi Breezer
Cool Box in the Corrugated Post-Print
Category. Smurfit Kappa were the only
nominees in this category - the other
entries chosen were from Smurfit Kappa
Northampton for the Super Heroes (inside
box) and Smurfit Kappa Delitzch.
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packaging solutions
Smurfit Kappa extends
FLUTE
RANGE
to provide a symphony of
packaging solutions
When you are composing your
packaging specification, how do
you choose the right flute?
Here is a creative guide to flutes:
A
C
B
E
F
A-flute:
Exceptional performance when
combined with C-flute, perfect
for transporting over-weight or
over-sized products.
C-flute:
Used when additional compression
strength is required for shipping high
value or heavy weight goods.
B-flute:
Offers an optimised performance that
creates a flawless harmony for both
transit and retail packaging.
E-flute:
The showman of our group has a high
quality substrate for printing whilst
offering strong crush resistance - ideal
for point of sale display.
F-flute:
Weaves a magical spell through high
quality printing and the ability to form
complicated shapes for promoting products
in a retail environment.
Smurfit Kappa utilises the optimum grades
of flute to provide economical and
sustainable solutions that will help increase
business for its customers
Packaging giant Smurfit Kappa has extended its corrugated board flute range which now boasts one of the widest selections of flutes and flute combinations
in the business - to provide a symphony of packaging solutions.
Corrugated board is a highly creative and practical medium with applications
ranging from heavy duty and transit packaging to lightweight, curvable and
highly print-receptive product packs; And Smurfit Kappa utilises the optimum
grades of flute to provide economical and sustainable solutions that will help
increase business for its customers.
CREATING PACKAGING
that works in harmony with
retailers and the environment
By combining our global experience of markets, technical expertise, industryleading design tools and unrivalled sustainability credentials, we are able to
create the perfect solution for all packaging applications, delivering tangible,
real world, benefits to our customers and consumers alike.
From Retail Ready to
Industrial Packaging,
choosing from the
largest repertoire
of flutes is easy when
you know how to hit all
the right notes!
For more information on our flute range email: packaging@smurfitkappa.co.uk
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packaging solutions
insight
S-FLUTE is the star of our show:
S-ustainable,
S-trong, S-uper light
The lightest of touches, the strongest delivery,
and the crispest of finishes...
S-flute is the latest addition to the Smurfit Kappa symphony of flutes. Ideal for the retail sector,
S-flute is designed to be lighter, stronger and more durable than many corrugated boards. Sitting
between Smurfit Kappa’s B and E-flutes, S-flute benefits from the performance characteristics of
B-flute - balanced perfectly for both transit and retail packaging - whilst producing the
outstanding printability and strong crush resistance of E-flute. Highly sustainable, S-flute is
manufactured from FSC certified fibres, is fully recyclable and designed to reduce supply chain
overheads and the impact of logistics on the environment.
S-flute benefits from the performance
characteristics of B-flute - balanced perfectly
for both transit and retail packaging whilst producing the outstanding printability
and strong crush
resistance of E-flute
The Five
Easy’s
As an example of Smurfit Kappa’s
commitment to and expertise in the
retail sector, in particular, the
business was chosen to be part of the
Efficient Consumer Response (ECR)
workgroup in producing a set of
guidelines for effective Shelf Ready
and Retail Ready solutions.
The guidelines act as industry standards
to ensure packaging solutions are not
only ‘Shelf Ready’, but are also fully
‘Retail Ready’. Smurfit Kappa has
developed three programmes which will
assist all disciplines involved in the
supply chain to take into account the key
factors involved in becoming retail ready,
namely that outers should be:
EASY TO RECOGNISE
EASY TO OPEN
EASY TO SHELF
However, most importantly, as you would expect from the UK’s packaging leaders, it is designed to
‘Help Our Customers Sell More’.
Clive Bowers, Smurfit Kappa CEO comments: “Our lifetime value is to create packaging that works
in harmony with retailers, brand owners and the environment and S-flute is just another example of
Smurfit Kappa’s commitment to innovative, sustainable packaging”.
To find out more about S-flute email: innovation@smurfitkappa.co.uk
EASY TO SHOP
EASY TO DISPOSE
These five key areas can be broken down
into further detail and expanded upon to
take into account the needs of the
consumer; operations in store; distribution
channels and; packing and utilisation.
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sustainability
MOST
Smurfit Kappa is the only
packaging organisation that has
had both its packaging and paper
divisions certified
SUSTAINABLE
packaging ever supports
green branding
Smurfit Kappa UK is leading the packaging field as the only integrated packaging manufacturer
to achieve Carbon Trust Standard across the whole of the packaging cycle by certifying the
carbon footprint of its Paper, Corrugated & Recycling divisions.
Combined with Smurfit Kappa Packaging
Division’s Carbon Trust Standard, successfully
re-certified in October 2011, Smurfit Kappa is
the only packaging organisation that has had
both its packaging and paper divisions
certified. The Carbon Trust Standard now
covers Smurfit Kappa’s complete packaging
cycle from the recovery of fibre through paper
manufacture and sheetfeeding to conversion
and back again. The Packaging Division was
re-certified to the Carbon Trust Standard after
measuring, managing and improving carbon
efficiency by 6.2% (tCO2e/ksm) over the last two
years. The division was congratulated on the
establishment of a high profile internal
sustainability team; the range of carbon/energy
awareness training programmes carried out;
£1.83M of investments associated with the
reduction of carbon impact; and its constant
development of new carbon reducing initiatives.
Smurfit Kappa’s Corrugated Division has also
successfully completed the annual surveillance
of their FSC and PEFC chain of custody
following an audit during June/July 2011 and is
now looking to further extend the scope of the
chain of custody management scheme to
include the recently acquired Mondi sites at
March, Mold and Diss.
This project is planned for completion by the
end of 2011. Smurfit Kappa’s extensive green
credentials mean that brand owners and
retailers who source packaging from Smurfit
Kappa have an in-depth knowledge of its
carbon footprint and reinforces the unique
strengths that integrated production offers those
wishing to purchase sustainable packaging to
support their corporate and brand positioning.
Paper recycler ticks all the boxes
FC Cartons, the UK’s leading provider of gluing, folding and window patching services to the carton,
print and packaging industries is returning hundreds of tonnes of waste to the packaging chain every year
with the help of the UK’s market leading paper and cardboard recyclers, Smurfit Kappa Recycling.
Both of these businesses share in their commitment to environment and sustainability. As an ISO 14001
registered company that takes the environmental impact of its operations very seriously, FC Cartons has always
been keen to ensure any waste board is returned to the UK’s paper packaging chain. Ever since it began working
with Smurfit Kappa Recycling, FC Cartons has been impressed with its extremely reliable and flexible collection
service that accommodates the fluctuations in its production cycles. Waste board collections can vary from two
per month to two or more every week.
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SUSTAINABLE
DEVELOPMENT
REPORT
2010
RELEASED
Download now at
www.smurfitkappa.com
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products and service range
insight
High Definition
PRINTED PACKAGING
Smurfit Kappa has launched a new, premium quality printing service,
Smurfit Kappa Print Vision, which offers excellent clarity and litho
quality print in support of promotional and brand building campaigns.
Ideal for all FMCG goods, Smurfit Kappa has pulled together their printed
packaging expertise and in-depth knowledge of the fast moving retail
market, to create Print Vision - a fast and responsive service tailored
specifically for Brand Managers. The service includes a personal account
manager and expert packaging designers to advise and guide you and your
designers, in order to produce visually exciting, high definition promotional
packaging with a fast turnaround and in relatively small quantities.
Print Vision a fast and responsive
service tailored specifically
for Brand Managers
The Print Vision Team put this into
practice when working with World
co-leaders in wine and spirits, Pernod
Ricard, during a re-brand of its Imperial
Single Malt Scotch Whisky. The Print
Vision team identified the optimum
print specifications for both high quality
pre and post print, and exceeded Pernod Ricard’s expectations in levels
of colour clarity, quality control, customer service and cost reduction,
even with low volume orders.
From protective, primary food packaging products to retail ready shelf
displays, Print Vision provides high quality, low cost print capabilities for
premium brand owners of Cosmetics, Personal Care, Food & Drink,
Pharmaceuticals and more. Utilising flood colour and cut to register
technology, Pantone referenced colours and X-rite professional colour
management, Print Vision delivers global brand fidelity and consistency.
All Smurfit Kappa packaging is 100% Carbon Trust accredited and
produced from FSC certified materials carrying high visibility FSC
branding for added consumer and retailer confidence. Smurfit Kappa
Print Vision General Manager John McAllister comments, “Print Vision is
designed to give our FMCG clients the competitive advantage in the fast
moving world of retail by providing their brand with high definition print
resulting in shelf standout and a strong brand identity”.
Call Smurfit Kappa Print Vision today on
0845 142 0280 or email printvision@smurfitkappa.co.uk
with your packaging challenge
Sainsbury’s choose
corrugated over plastic
To meet Sainsbury’s demand for more sustainable packaging,
for its own branded sliced cheese ranges, Smurfit Kappa has
produced an innovative Shelf Ready Packaging solution.
The new SRP replaces a vacuum
formed plastic tray with an FSC
certified corrugated pack using a
novel single faced ‘ONDI’ Fluting,
designed to ensure the optimum
product display on the shelf.
The new ONDI SRP uses
the exposed flutes on the
inside of the pack to grip
the primary packaging
securely, from the
sides and the bottom,
ensuring the product
is always presented
with its display face
towards the consumer.
New FMCG
MUs
Smurfit Kappa UK has used its 40 years’ experience of
supplying FMCG customers and extensive retailer knowledge
to produce a new format of Point Of Sale Merchandiser, which
meet all leading retailers exact specifications.
Our dedicated account management teams
use their in-depth retailer knowledge to
produce the optimum solution merchandisers,
within fast turnaround times that help suppliers
improve their merchandising success rates
when used in conjunction with the latest retail
design pallets in a range of sizes. Designed to
protect products in transit and be ready for
immediate use in store, Smurfit Kappa MUs
are printed in up to six colours, are 100%
Carbon Trust accredited and produced from
FSC certified materials.
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geographic coverage
Virgin Mills
Recycled Containerboard Mills
european
Corrugated
A pan
Specialty
Recovered Fibre
APPROACH
With 343 sites in 30 countries (21 in
Europe and 9 in Latin America), Smurfit
Kappa is a world leader in paper-based
packaging, developing innovative
corrugated and solidboard solutions for
manufacturers and retailers alike. As the
ONLY true pan-European corrugated
supplier, we offer a single point of
contact for implementing and managing
packaging contracts across Europe.
COMPETITION
Win music tickets
As part of our Symphony of Packaging Solutions
campaign, we’re offering readers of insight the
chance to win two tickets to a music event of their
choice during the summer of 2012.
To enter, email marketing@smurfitkappa.co.uk with
your full name, company, daytime contact telephone
number and your answer to the question below, telling
us which event you would like to attend. It can be
anywhere in the UK and any type of concert, gig or
festival: Classical, Rock, Folk... the choice is yours.
Question:
Who wrote The Magic Flute Opera?
Closing date for entries is Saturday 31st March 2012. The winner will be
chosen at random and must agree to participate in a short interview to be
published in the Spring 2012 edition of Insight, where the winner’s name,
company and prize will be announced. Tickets are subject to availability at
the time of draw and event age restrictions.
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For further
information please call
0870 850 3877
or email enquiries@smurfitkappa.co.uk
or visit www.smurfitkappa.co.uk