franchise opportunity - Hertz Equipment Rental

FRANCHISE
OPPORTUNITY
READY TO HELP. Rental. Sales. Service.
1-888-777-2700 | hertzequip.com
® U.S Pat Off. © 2011 Hertz System, Inc All rights reserved. All other trademarks are the property of their respective owners.
1901639 (6/11)
1-888-777-2700 | hertzequip.com
Hertz Equipment Rental provides quality global
franchise opportunities backed by over 45 years
of industry leading experience.
This combination of quality equipment and our dedication to customer service is the reason
Hertz Equipment Rental has remained a leader in the industry.
Since 1965, Hertz Equipment Rental as evolved from
a regional equipment rental company to the only
global equipment rental company that exists today.
• Short- or long-term rentals
With locations across the United States and Canada, as
• Customized rental programs
well as in Spain, France, Italy, China and Saudi Arabia,
• Equipment delivery and pick up
we can provide quality equipment and superior service
• New and used equipment for sale
both on a local scale and internationally through our
complex global network.
• Small tools and supplies for sale
• Rent-to-own/rental purchase option programs
As we continue to expand geographically, we also
• National account programs
continue to expand our programs and services to best
• Total solutions management
meet the needs of our customers. We offer one of the
broadest product lines in the industry, which includes
everything from smaller handheld tools to large earthmoving equipment and stand alone generators.
It is not only important to have a vast network of locations and a diverse fleet of equipment, but it is equally
important to have the people in place to provide the best
overall customer experience. The knowledgeable staff
at Hertz Equipment, along with the processes that have
been outlined and put in place are a driving force in our
overall success. Additionally, the relationships built with
both our manufacturers as well as our customer base
provide a solid foundation for the overall success of
our business.
Our goal at Hertz Equipment Rental is to be the lowest cost,
highest quality equipment rental company while maintaining
superior customer service.
1-888-777-2700 | hertzequip.com
HERTZ EQUIPMENT RENTAL OFFERS:
• e-Services Program® (e-SP®): Web based
ordering, reporting and fleet management tools
• Specialty services (Pump, Power, Plant
Services, Aerial, Entertainment, Trench,
General Rental)
• Speciality services that provide equipment and
service to unique markets.
WHY JOIN THE HERTZ TEAM?
• Global value of the HERTZ Brand.
Provides instant goodwill and credibility in the
eyes of the customer.
• Pricing optimization, yield management tools.
Get the highest dollar for your rental assets.
• Become part of the Hertz Equipment Rental
Corporation (HERC) team.
The only full-line rental company with
an international footprint.
• Talent management and rental training.
Develop your employees to excel in
their roles.
• Access to HERC customer base,
including international account
customers.
Our customers include extensive
multi-national companies.
• Specialty sales training and more including
industrial, Petro-Chem, pump, generator,
entertainment.
Step-by-step instructions on how to go
to market and win this business.
• Rental process management.
Expertise in renting equipment for
maximum profit.
• Access to our “lean” process excellence.
Remove waste from the process and be
as efficient as possible.
• Customer satisfaction and employee
satisfaction tools.
Maximize performance by listening to
your employees and customers.
OUR DIVISIONS:
It’s important to note that working in the equipment rental
• Heavy Equipment Rental—Construction
Equipment Rental
This is not a hands-off investment; it requires constant
• Industrial Plant Services
• Fleet planning and profit
optimization tools.
Learn best practices when it comes
to managing your fleet.
• Government Services
• Procurement best practices and
buying power.
Leverage the Hertz brand purchasing power.
• Pump & Power Equipment Rental
• International Rental Technology
systems.
Proven computer systems for the
rental process.
• Entertainment Services
• General Equipment Rental - Tool Rental
• Energy Services
• Trench Shoring
• Tool & Supply Sales
attention to achieve your goals.
However, you are not in this alone. Hertz Equipment
Rental’s experience since 1965 and insight create the
perfect platform for you to grow your own business
without having to start from scratch.
Our system will guide you in creating a successful and
profitable operation. With that, we are looking for
individuals to join our team who bring with them past
success, superior people skills, entrepreneurial spirit
and the desire to succeed.
The rewards of having a Hertz Equipment Rental
franchise are extensive. We encourage you to research
the equipment rental industry to discover exactly how
worthwhile this opportunity can be for you.
Owning a Hertz Equipment Rental franchise is a
commitment. It involves dedication in terms of time,
money and most importantly people. Given our focus
on customer service, hiring the best people is one of the
most important aspects of our business. The customer
experience drives our success, and our people are the
ones tasked with delivering that experience to our
customers. We know how to turn casual customers into
loyal, long-time clients. As a franchise partner, we share
that process with you and your team.
1-888-777-2700 | hertzequip.com
business is not for everyone because it does require effort.
EXPERIENCE THE HERTZ DIFFERENCE:
WHAT YOU WILL RECEIVE AS A FRANCHISEE:
The Hertz name is synonymous with quality. But building
1. The established value of the Hertz brand.
2. A protected territory of potential locations.
3. Access to our online operating manual.
4. Initial hands-on, classroom-style training.
5. Customized in-store training for your staff.
6. Fleet purchasing discounts.
7. Access to our reporting and analysis tools.
8. Dedicated operations support personnel.
9. Field support in your location.
10. Marketing collateral and support.
a strong, successful brand and business did not happen
overnight or by chance. It resulted from deliberate action
taken from effective planning. We did not start the
equipment rental business with the idea of awarding
franchises. The reason we developed the idea of
franchising is because of our ability to replicate our
successful operations. For a select few franchisees,
we are offering to share our success and increase our
overall market share.
BEFORE YOU OPEN YOUR LOCATION(S):
• You and your branch manager will participate in
5 days of hands-on, classroom-style training and
10 days onsite training.
WHAT IS REQUIRED OF YOU AS A FRANCHISEE:
Your Investment:
Franchise Territory Fee: $45,000
On-going Royalty Fee: 9% of gross revenue
No marketing & advertising fees
FRANCHISE CAPITAL REQUIREMENTS
Type of Expenditure
Low
High
Initial Franchise Fee
$45,000
$45,000
$2,000,000
$4,000,000
Varies
Varies
Training Expenses
$2,000
$7,000
Supplies
$3,000
$15,000
Outside Signs
$16,000
$39,000
Product Line
Real Estate & Improvements
• We will assist you in evaluating the location
opportunities you have selected in your territory.
THE WINNING COMBINATION:
• Your entrepreneurial drive
Opening Advertising
$10,000
$10,000
Insurance
$50,000
$100,000
• Utilizing our extensive fleet knowledge, we will
help you determine the best fleet mix and size for
your territory.
• A protected territory
Professional Fees
$3,000
$15,000
• Hertz—proven system, brand name, buying power,
technology, investment in the future
Computer Systems, Hardware and Software
$23,500
$83,500
$120,000
$320,000
$6,000
$6,000
$200
$500
$262,000
$262,000
$2,540,700
$4,903,000
• Your final locations will be evaluated, analyzed and
designed for maximum productivity and profitability.
AFTER YOU OPEN YOUR LOCATIONS:
• You will have access to our online operations manual,
which offers all of our knowledge and best practices
for every aspect of your operation.
• Access field support from people who know Hertz
and your area.
Delivery and Service Vehicles
Business License
Miscellaneous Installation Fees and Utility Deposits
Additional Funds — 3 Months
TOTAL
These figures are estimates of the complete investment in setting up a Hertz Equipment Rental and operating it for
3 months. It is possible to exceed costs in any of the areas listed. Final costs will depend on location. Amount of
renovations, etc. To see more details, complete application to receive disclosure document.
• A dedicated Franchise Operations Manager will be
assigned to you, who is only a phone call away for
immediate assistance.
• You’ll be provided with ongoing research &
development so you can constantly improve
your operational models.
• Online and in-person learning opportunities will be
available for you and your personnel.
1-888-777-2700 | hertzequip.com
HOW TO CONTACT US:
1-888-777-2700
hercfranchise@hertz.com
To view more information about Hertz Equipment Rental’s Franchise Opportunities, please visit us at
www.hercfranchise.com.