education architecture

Transcription

EDUCATION
BOOK 2014
CONTENTS
INTRODUCTION02
WELLA EDUCATION ARCHITECTURE
07
WELLA COMMUNITY PROGRAMS
09
WELLA EDUCATION
12
WELLA STUDIOS
16
E-EDUCATION22
SHOWS & EVENTS
26
WELLA SCHOOLS PROGRAM
30
SALON PROFESSIONAL BRANDS
34
WELLA PROFESSIONALS
38
SEBASTIAN PROFESSIONAL
60
NIOXIN72
CLAIROL PROFESSIONAL
82
SASSOON ACADEMY
90
INTRODUCTION
ON BEHALF OF OVER 500 WELLA CERTIFIED EDUCATORS ACROSS NORTH AMERICA,
I WOULD LIKE TO WELCOME YOU TO A WONDERFUL NEW YEAR OF INSPIRATION
AND INNOVATION WITH WELLA.
Have you ever asked yourself: Am I a better hairdresser today than I was a year ago? Is my business stronger
today than it was five years ago? I hope your answer is a resounding "Yes!"
For those of you who may not be 100% sure, our Education Book contains everything you need to sharpen your
technical and business skills. Regardless of your level of experience, we’ve got you covered. We strongly believe
our education offerings are unparalleled and the artists who facilitate the programs are some of the best
hairdressers in the world.
At Wella, we don’t stop at technical training. We have the richest business-building programs available today.
Whether you are starting out behind the chair, just opened your new salon, or you’re a successful school owner, we
have an exceptional range of seminars that will help grow your next paycheck. A premiere example of this is our
flagship SMBA advanced business seminar at the World Studio in NYC that will help you build a long-lasting,
sustainable career.
A hairdresser friend of mind once said, “It’s not your locality that counts; it’s your mentality.” This sentiment holds
true all the more today. No matter what your locale, stay connected and visit wellainteractive.com for all your
technical, inspirational and business needs.
Oh, and I almost forgot: practice, practice, practice.
FABIO SEMENTILLI
Vice President, Education
WELLA COMPANY FAVORITE
PROFESSIONAL PRODUCT COMPANY
2
INTRODUCTION
3
SHARE
YOUR WORK
#WELLAHAIR #WELLALIFE
FOLLOW US @WELLAEDUCATION
4
INTRODUCTION
5
Ed
TAILOR-MADE
EDUCATION
Wella truly believes that education is the single biggest driver for growth
within our industry and, more importantly, for your daily business.
It is with this belief that we offer customized education programs
in order to build a joint business plan that makes sense for your salon.
BUILD YOUR TEAM WITH INSPIRATIONAL AND TECHNICAL EDUCATION
BUILD YOUR BUSINESS WITH IN-SALON EDUCATION
BUILD A PLAN TO HELP ON-BOARD ALL NEW HIRES
OUR WELLA SALES CONSULTANTS ARE HIGHLY TRAINED TO BUILD COLLABORATIVE BUSINESS PLANS, SO PLEASE CALL US AT 1-800-347-4424.
6
Our overwhelming desire is to support and work with you every step of the way throughout your career
by continually elevating you and your business to the highest levels of excellence.
WELLA EDUCATION ARCHITECTURE
EDUCATION
ARCHITECTURE
EXPERT
ELITE MASTER PROGRAM
EXCEED
ADVANCED SKILLS,
INSPIRATION AND BUSINESS
ESSENTIAL
FUNDAMENTAL
FOUNDATION BUILDING
7
GLOBAL ELITE
PAY FOR YOUR EDUCATION WITH POINTS, NOT OUT OF POCKET.
THE DOVES
SASSOON ACADEMY
SALON MASTERS OF BUSINESS
ADVANCEMENT WITH ROB AND
JULIE CASS
WELLA SPONSORED
SHOWS AND EVENTS
NICKEDUCATION.COM
GLOBAL ELITE TOUR
EDUCATION IS ESSENTIAL TO GROWING YOUR BUSINESS. WE WANT TO BE YOUR PARTNERS IN GROWTH. FOR
MORE INFORMATION, CONTACT YOUR SALON PROFESSIONAL OR CALL GLOBAL ELITE AT 1-800-583-5422.
8
STAY SHARP
EMPOWERING STYLISTS WITH CAREER-SPANNING SUPPORT
At Wella, we've created the Hairdressers at Heart program to support our
industry, partnering with stylists across four pivotal stages of their careers.
We're here to advance the salon industry, one stylist at a time.
Elevate your staff’s expertise and
your salon’s exposure with Wella’s
industry-leading talent development
platforms to help your stylists
sharpen their skills, increase their
product knowledge, and boost your
business.
Industry icon Vidal Sassoon saw
education as the key to professional
achievement. To honor his legacy,
Wella has contributed $1.5 million
to fund scholarships for beginning
beauty school students and licensed
professionals. Applications accepted
starting in 2013.
Introducing the Hairdressers at Heart Ambassadors:
Alexandra Matiz, Stephen Moody, Katey-Bug Brown,
and Diane Cole Stevens.
Life is more than just hair, and doesn’t
stop when stylists go to work. Wella
can lend a hand when things get
hard to juggle by offering discounted
childcare,* a salon industry first.
Rally your staff and clients around a
good cause in your community, and
submit a video entry online. We’ll
fund 20 of the most popular causes
with grants up to $10,000.
Fabio Sementilli and program ambassadors present Hairdressers
at Heart at America’s Beauty Show, March 2013. The program has
continued to receive praise and support throughout the industry.
*See full discount details and areas of service at HairdressersAtHeart.com.
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WE’RE HAIRDRESSERS AT HEART
“We are cutting through all of the
noise in the industry with a clear point
of difference.”
10
Michele Long
Account Manager, BSG Street
“I am so impressed by the Wella experience,
especially Hairdressers at Heart.”
Melissa Stansell
Owner, The HeadQuarters Salon
“Hairdressers at Heart is beautiful in addressing
the needs of several of my clients.“
Carolyn Fragrasso
Account Manager, Independent East
AND WE INVITE YOU TO JOIN US
Hair by: Marylle Koken
“An incredibly powerful tool
to present to salons.”
Tyler Ward
Account Manager
“I’m excited to see Hairdressers At Heart in action
for our customers.”
Beverlee Abell
Senior Account Executive
“This really shows who we
are as a company.”
Kevin Otero
Wella Global Operations VP
11
MEET THE
EDUCATION TEAM
“WE ARE THE PREFERRED EDUCATION PARTNER THAT INSPIRES
LIFETIME LOYALTY, EXCITES AND EMPOWERS ALL SALON
PROFESSIONALS ACROSS NORTH AMERICA.”
Happy NEW Year to our fellow Hairdressers!
With the beginning of each New Year we are offered a chance for reflection and reinvention. Whether it’s a new
style, a new approach or a new goal to achieve, the chance for new possibilities is one we can all be excited about!
Allow us to offer you some inspiration and take a look at what’s new from The Wella Company.
NEW this season:
• Wella Professionals: ILLUMINA entices us with new shades that provide luxuriously natural color options with
gorgeous, glowing results. And for those of you that want to go “foil free,” we’ll unleash the artist in you with our
latest innovation.
• Sebastian Professionals: In order to be fearless, one must be versatile. Discover artistic versatility through
creative color with Cellophanes, featuring two new shades. Plus, new haircuts and styles that can be worn in a
multitude of ways—perfect for those jet set tastemakers among us.
• NIOXIN: We continue to expand our design principles with new client types. Also, let us introduce you to our full
range of care, treatment and styling products that create a new look of fuller, thicker-looking hair.
As Hairdressers at Heart, our passion is sharing our many offerings with you in a way that inspires you to become
your best self. We invite you to let us customize an education plan for you that will enable your vision to become
your new reality.
As always, we look forward to connecting with you soon!
SANDY ARTHUR
Field Education
Leader
12
HEATHER SCHWINGLE
Field Education
Leader
WELLA EDUCATION
13
14
SPOTLIGHT
ON FIELD
EDUCATORS
WELLA EDUCATION
ALISON MONTE
is an Education Manager who reflects
the heart and soul of our industry. She
is a creative artist that fearlessly tackles
new challenges and selflessly gives her
time, energy, talent and knowledge to
everyone she works with in the spirit of
true collaboration.
STEPHANIE LAROSILIERE
is committed to educating hairdressers
and enabling artistic and economic
growth. Stephanie is a strong partner to
her salon owners, as she consistently
strives to create innovative education
plans that help our salon partners to be
fully competitive in the market.
Field Education Manager – Brick, NJ
Field Education Trainer – New York, NY
EDI GONZALEZ
loves what he does and he does it
successfully. From large and small
salons, quarterly education, major
regional shows, to mentoring educators,
Edi gives his heart and soul to each stylist.
JEN GAGNON
brings her passion and dedication to
every single seminar, reflecting years of
hairdressing mastery. Whether on stage,
in the salon, or mentoring her Education
team, Jen has the love and respect of her
peers, sales partners, salon owners and
stylists alike.
Field Education Trainer – Kansas City, MO
Field Education Trainer – Oklahoma City, OK
LINDA PFLUG-GERLACH
believes passion for knowledge is
contagious. Linda’s ability to co-create
and customize education programs for
stylists and salon owners has often
been noted as the “key to winning in
the marketplace.”
Field Education Trainer – Seattle, WA
AVIE VARELA
shares her valuable industry
experience, strong product knowledge
and excellent customer relationships
with each stylist and customer she
meets. Her ability to build strong
relationships with her education team,
partners and stylists has raised the
standard for education and has created
many opportunities.
Sales & Education Specialist
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THE STUDIO
WORLD STUDIO
NEW YORK CITY, NY
Grand reopening on April 27
in an exciting new location.
Classes still available through
February at our current
address, call 1-212-399-8800
for more details.
THE STUDIO
LOS ANGELES
6109 DE SOTO AVE.
WOODLAND HILLS, CA 91367
1-818-999-5112
TORONTO
5800 AVEBURY RD.
MISSISSAUGA, ON
1-800-419-3552
TORONTO, CANADA
NEW YORK CITY, NY
THE STUDIO, LA
REGISTER AT STUDIOREG.IM@PG.COM
OR CONTACT OUR STUDIO CONCIERGE
AT 1-800-422-2336 WELLAINTERACTIVE.COM
16
WELLA STUDIOS
STUDIO POLICIES
STUDIO INFORMATIONHOW TO BOOK/PAYMENT TERMS
Located
in the pulsing hearts of the world´s top cities, Wella Studios
offer the latest information in technical development and trends in
hair, fashion and lifestyle.
NEW SPECIAL COSMETOLOGY SCHOOL GRADUATE PROGRAM
Congratulations, cosmetology school graduate. Wella wants to help
you continue to grow on your journey to success by extending to
you a discount on continuing education at our studios. We offer
classes in Wella Professionals, Sebastian Professional, NIOXIN and
Clairol Professional. Enrollment pricing based upon receiving your
state professional license
• 3 months, receive 50% off tuition
• 6 months, receive 25% off tuition
• 1 year, instructors receive 10% off tuition
Upon registering with our Studio Concierge, please provide your
license number, date of license receipt and cosmetology school name.
Call our Studio Concierge at 1-800-422-2336 to make a reservation.
Option 1: Pay with MasterCard, Visa or American Express.
Option 2: Speak with our Studio Concierge about payment by
check or money order.
As soon as your payment is received, you will be registered for
the seminar. Confirmation letters will be sent out 4 to 6 weeks
prior to the seminar date, along with the information on what
tools you will need to bring. New discount for multiple classes booked at same time: Receive 20%
off for each class of equal or lesser value (based on class pricing).
Full payment must be received at the time of registration for the
seminar. Only one reschedule per canceled seminar, which must be
rescheduled within 30 days.
Discount will only be honored when classes are paid for at time
of booking. Please call our Studio Concierge for more information.
CANCELLATION POLICY
Cancellation requests must be made in writing at least 30 days prior to the scheduled seminar date.
If a salon cancels after the-30 day minimum or does not attend the registered seminar, payment will
be forfeited. Occasionally, course content will change as a result of new information and product
development. Studios reserve the right to update their courses and guest stylists without notice.
facebook.com/thestudiosusa
FOR FURTHER INFORMATION ON OUR TERMS AND
CONDITIONS, PLEASE CONTACT YOUR NEAREST STUDIO
17
World Studio
New York, NY
LET US HELP YOU BUILD
A LONG-LASTING
AND REWARDING CAREER.
The Studio
Los Angeles, CA
TECHNICAL
EXCELLENCE
MEETS
INSPIRATION
CORE CLASSES
The Studios bring professional hairdressers together to elevate
mastery and unleash talent at any stage in your career. They offer
education tailored to your needs. Whether you want to improve on the
fundamentals, learn a new technique or increase your salon’s revenue,
there is a studio seminar just for you. The Studio team will be your
partner in achieving your goals. You will leave the studio feeling
rejuvenated, reinspired and recommitted to yourself, your craft and
your clients. The Studios have a robust lineup of core classes that include
color, cut and styling at all levels (from essential to expert).
The Wella MCE (Master Color Expert) course is a signature
seminar and is the pinnacle of color classes offered. It is a
two-week (broken into one week sessions) immersion into all
aspects of color mastery. Participants will graduate as
certified Master Color Experts.
In addition to core seminars, the Studios host guest artists and
visionaries who are set apart by their creativity and expertise.
Highlights include Patrick Cameron’s Long Hairdressing, Alexandra
Matiz’s Sensual Reds and Blonde Temptation and Nick Berardi’s
Blueprint to Haircutting.
“I would recommend studio education to other
stylists because in-salon and collectives don’t
compare to the educational experience
provided at the Studio.”
LESLIE COOKE
Renaissance Salon & Day Spa
Visalia, CA
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Our Studio Artists possess superior technical mastery in color, cut and styling, providing
the inspiration and motivation to assist in elevating your own skills and techniques.
SASSOON
ACADEMY AT
THE WORLD
STUDIOS
WELLA STUDIOS
LEADERS IN
THE BEAUTY
INDUSTRY
Sassoon is one of the world’s most renowned and exciting
academies, and is therefore a natural partner for the World Studios.
JOSHUA CALDERON
Studio Lead Artist – World Studio, NYC
MY FAVORITE SEMINAR: “Master Color Expert
Program. I believe it truly elevates colorists
in our industry to a higher level of technical
ability while helping to advance their careers.”
SUCCESS STORY: “One recent graduate of our
MCE program, Ricky Mason of Richard Scott
Salon, has been chosen to be a presenter in
our Ready, Set, Go Salon Career Class.”
DAVID NIEVES
Studio Artist – World Studio, NYC
MY FAVORITE SEMINAR: ”I love Color Correction.
It allows the individual a huge change in
perspective. For many participants, you can
really see and feel the difference in their
confidence.”
SUCCESS STORY: ”Expanding color techniques
has allowed our attendees to be more efficient.
They are able to devote more time to creativity
and setting their own standards of excellence.”
Sassoon Academy offers its innovative abc, Creative and Collection
courses in both the LA and NYC World Studios. These courses
provide in-depth insight into the popular Sassoon Academy
proprietary methods via live demonstrations, step-by-step
instructions, finished models and hands-on work sessions.
All courses are led by Sassoon Academy instructors and are
available in a variety of time frames, giving the busy hairdresser
several choices for enjoying Academy education.
“Education is the key to success, and ongoing education can raise
the level of technique within Hair Design. By sharing the same
dedication to learning that has defined Sassoon, the World Studios
are the perfect places to learn Sassoon technique.”
Traci Sakosits,
Sassoon North American Creative Director
MICHELLE CATALANELLO
Studio Artist – Studio, LA
MY FAVORITE SEMINAR: Creative Immersion, it
opens your mind to look at hair in a different
way and gives you the building blocks to
creating something unique and inspirational.
SUCCESS STORY: "I love hearing from people
that I've touched and how I changed their lives
and careers through my inspiration, coaching
and mentoring - it's the most rewarding
experience. I feel blessed to have the
opportunity to make a difference."
LYNETTE TATUM
Studio Lead Artist – World Studio, NYC
MY FAVORITE SEMINAR: “TV Editorial. I love this
class because of the mentorship. This class helps
them understand the collaboration with the
wardrobe stylist, makeup artist, and photographer
to communicate their vision.”
SUCCESS STORY: “Last season we had an
attendee, Olga Shamatrina, enter from About
Faces Salon, and I knew she had an amazing
shot. She made it to the finals and won silver
in Young Talent.”
SASSOON ACADEMY ABC DEMO AND HANDS-ON
• ABC is devoted to the touchstone techniques used by
Sassoon-trained stylists, allowing you to observe truly
perfect lines, graduation, layering and the combinations
of these techniques with color as an influence.
• Demo is a look, learn and ask class. The hands-on course
includes a model workshop.
• Boost your skills and knowledge to give yourself the confidence
to expand your repertoire and develop your talents.
DURATION: ½ DAY & FULL DAY
SASSOON ACADEMY CREATIVE DEMO
VICTORIA THURMAN HALL
Studio Lead Artist – Studio, LA
MY FAVORITE SEMINAR: “Creative Color
is an amazing seminar. We create an environment
that removes the fear of taking chances.
By utilizing color theory, we help you push
yourself artistically to take your clients color
to the next level.”
SUCCESS STORY: ”Stylists in this seminar connect
with me afterwards just to tell me that they are
pushing themselves and gaining new clients.
I love that.”
• Using abc as the foundation, this demo focuses on building
creativity and integrating current cut trends into the renowned
Sassoon color placement.
• Look, learn and ask class.
• Top Sassoon Academy instructors guide you through both cut
and color techniques that you can translate into your salon work.
DURATION: ½ DAY SASSOON ACADEMY COLLECTION EVENING
•Discover where the Sassoon team gets their trend vision and how
they translate it into their signature cuts and color placement.
• Look and learn evening with live models.
DURATION: 2 HOURS
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BE INSPIRED
BY EXCELLENCE
EXCLUSIVE STUDIOS
WELLA PROFESSIONALS PARTNERSHIP
Our guest artists are the visionaries of the future, the undisputed
crème de la crème of the industry. Their creativity along with their
expertise in color, cutting, technical work and styling has set them
apart from the rest.
SENSUAL REDS
WITH ALEXANDRA MATIZ
• Achieve variations of reds from soft and natural
to vibrant shades. Master correction techniques to
become the Red expert in your salon.
• Hands-on model workshop.
DURATION: 1 DAY BLONDE TEMPTATION
WITH ALEXANDRA MATIZ
• Best application practices and the theory of
blonding, double processing, creative glazing, low
lighting, and toning techniques. Ensure perfect,
tailor-made blondes every time.
• Hands-on mannequin and live model workshop.
DURATION: 2 DAYS
BLUEPRINT TO HAIRCUTTING WITH NICK BERARDI
• Strong foundations in precision cutting and styling.
• Hands-on mannequin workshop.
DURATION: 2 DAYS
MEN’S HAIRCUTTING WITH JOSH WAGNER
•C
over everything from traditional fades and flattops to today’s
current trends for men.
• Hands-on mannequin and model workshop.
DURATION: 2 DAYS
STYLE SESSION WITH CLAUDIO LAZO
• Runway-ready looks for fashion show work and photo shoots.
• Hands-on mannequin and model workshop.
DURATION: 2 DAYS
SYNERGY WITH DIEGO RAVIGLIONE AND CARRERA BAILEY
• An in-depth look at how shape and texture are affected and
enhanced with proper placement and tonal selection, both in
creative and practical application.
• Explore the critical relationship between color and cut.
DURATION: 2 DAYS
NEW
LONG HAIRDRESSING
WITH PATRICK CAMERON
• The latest in long hairdressing techniques.
• Two 1-day sessions with different techniques taught
in both courses. Choose both days for total
immersion and savings.
• Hands-on mannequin head workshops.
DURATION: 1 DAY
AN EVENING WITH PATRICK CAMERON –
BACKSTAGE MAGIC
• A behind-the-scenes look at what goes into on-stage
presentations. Learn how to plan, prepare and
present an amazing stage show.
• Look and learn as Patrick presents his live models.
DURATION: 2 HOURS
20
MASTERING MULTICULTURAL HAIR WITH DIANE STEVENS
• A comprehensive overview on multicultural and textured hair with
a variety of different approaches to bring out the best results for
your environment.
• How to identify different curl patterns and needs; cutting, coloring,
smoothing, and finishing techniques.
DURATION: 1 DAY
NEW
CUSTOM VIP CLASSES
NEW
• Take your staff outside of their regular environment to re-energize and
inspire at one of our Studios where we cater to what you need.
• Choose the experience to help grow your business – look-and-learn or
hands-on and focus brands.
DURATION: CUSTOM
Services designed to help increase and upsell of blow drying and retail
products. Product usage for different hair types and quick techniques
for blow-dry services.
DURATION: 3 HOURS
WATERCOLOR TECHNIQUES FOR HAIRCOLORISTS
•T
he latest explanations and illustrations concerning the structure and
chemistry of hair as well as product categories available today.
•L
earn technical terms and expert opinions accepted by
scientists worldwide.
• Interactive demonstrations, experiments and discussions
NEW
• Discover how you can be a hair color artist through various watercolor
techniques, unique color combinations and textures.
• Develop an inspirational custom look book for future projects.
• Demonstration and hands-on workshop
DURATION: 2 DAYS
BRIDAL HAIR
• Learn different styles for medium to long hair to work with headpieces
and dresses to create the perfect look for a bridal party on the big day.
• Hands-on mannequin workshop
DURATION: 2 DAYS
RAZOR CUTTING ELEMENTS
• Foundational elements to successfully use a razor to cut hair.
• Gain understanding of product use for different hair types and for tools
and equipment used in cutting and styling.
• Hands-on mannequin workshop
DURATION: 2 DAYS
NEW
SOCIAL SLAM LIVE! Hands-On Social Media Training
• Social media tips and tricks from the pros on how to develop your
personal or salon strategy and develop your online voice.
• Master the social platforms to engage and interact with clients, the media
and industry influencers.
• Interactive session (bring your laptops and mobile devices)
DURATION: 6 HOURS
NEW
BUILDING YOUR BRAND IN THE SOCIAL MEDIA AGE
• Understand where to focus your efforts to engage current and
prospective clients.
• Learn how to implement a simple social strategy, create successful
campaigns and involve staff and stylists to drive business.
DURATION: 2 HOURS
NEW
SALON HAIR COLORING FOR MEN
Men’s formulation, consultation skills and retailing to grow revenue and
skills. Classic and modern approaches to gray blending, painting and
highlighting. Live model demonstration and workshop.
DURATION: 1 DAY
WELLA STUDIOS
PORTFOLIO EDUCATION
OFFERINGS
FINISH FIRST – HOW TO INCREASE YOUR BLOW-DRY SERVICES
SEXY SCIENCE
DAY 1: ALL ABOUT HAIR STRUCTURE
•C
overs topics like: Hair structure and how it applies to everyday salon
services; individual hair chemistry; fundamental product categories and
their effects on hair; and global hair textures.
DAY 2: ALL ABOUT COLOR
Covers topics like: Different artificial color types; theory of color and
contemporary color; semi-permanent, demi-permanent and permanent
color; and oxidative coloring.
DURATION: 2 DAYS
Salon Masters of Business Advancement (SMBA) with Rob and Julie Cass,
who travel the continent as keynote speakers and trainers, educating and
elevating the standards of today’s salon and spa operations.
UNIT 1
Chapter 1: Soaring retail sales
Chapter 2: Budgeting
Chapter 3: Motivating and inspiring your team to be stars
UNIT 2
Chapter 1: Marketing that delivers
Chapter 2: Reception excellence
Chapter 3: Rock solid client retention strategies
UNIT 3
Chapter 1: Business
Chapter 2: Marketing 2.0
Chapter 3: Compensation strategies to motivate and make you profitable
9 courses over 3 sessions, to be taken independently and in no specific order.
DURATION: 2 DAYS
21
WELCOME
TO SALON SAVVY
BUSINESS EDUCATION
Wella proudly presents Salon Savvy, our premium business education program. This program is tailored specifically for
salon owners, managers and stylists. The e-learning, webinars, events and live learning will change the way you think
about your business and guide you to exceptional results.
CHECK OUT OUR TOPICS OF STUDY:
RETAIL, MANAGEMENT, TECHNOLOGY, SOCIAL MEDIA, MARKETING, RECEPTION, STYLIST SAVVY
WE ALSO OFFER A CUSTOMIZED CONSULTATION WITH INDUSTRY EXPERTS.
WWW.SALONSAVVYED.COM
22
We’ve had a fantastic year on wellainteractive.com, winning
6 industry awards! With a new look and fresh content, our
education site is growing and improving your education as
well as your experience.
WELLA E-EDUCATION
WELLA E-EDUCATION AT
THE DISTANCE OF A CLICK
For stylists looking to expand their knowledge, we offer a
variety of instructional and inspirational content. Interactive
modules give you a fun and engaging learning experience while
videos provide step-by-step instructions from our top stylists.
To those enrolled in the new Salon Savvy business education
program, we offer valuable insights for your salon growth.
Additionally, if you can’t join our live events in person, like the
North American TrendVision Awards, our site allows you to join
these talent-packed shows no matter where you are.
As we keep rolling out exciting updates across Wella, Sebastian,
Nioxin and Clairol, wellainteractive.com will continue to set the
industry standard in digital education. See you online!
Mark Pontrelli
Digital Education Leader,
Wella North America
FIND US @ WELLAINTERACTIVE.COM
23
ONE YEAR
SIX AWARDS
THE AWARD-WINNING eEDUCATION EXPERIENCE
24
Ready to explore? Get involved at WELLAINTERACTIVE.COM
WELLA E-EDUCATION
Check out our live seminars, how-to videos and
cutting-edge content—packed full of insights
and high-impact learning to boost your product
knowledge, technical expertise and career.
25
SHOWS
& EVENTS
AMERICA'S BEAUTY SHOW
CHICAGO, IL
MARCH 22—24, 2014
WELLA LIFE TOUR
CHARLOTTE, NC
MARCH 2014
MIAMI, FL
MARCH 2014
MINNEAPOLIS, MN
APRIL 2014
NEW YORK CITY, NY
JUNE 2014
WHAT’S NEXT AWARDS
LOS ANGELES, CA
APRIL 27, 2014
PREMIERE
ORLANDO, FL
MAY 31—JUNE 2, 2014
SHOW SCHEDULE SUBJECT TO CHANGE
26
SHOWS & EVENTS
27
ARTISTRY
AND INSPIRATION
LIVE ON STAGE
THE WELLA SHOW TEAM HAS DONE IT AGAIN.
Bringing you, live on stage, the amazing talents of our Creative Force from across the country. We had
another busy show season from July to December, starting with our annual flagship event, The North
American TrendVision Awards. We gathered over 2000 stylists in Las Vegas to showcase the amazing
hair artistry onstage from teams across the globe. All brands were represented at our interactive
installations, while we crowned our North American Color winners from both Canada and the US.
We were at the BTC Color Show in Nashville with both Wella and Sebastian presenting ILLUMINA and
Cellophanes, and in New York for Intercoiffure, where we brought Hairdressers at Heart to life on stage
during the evening gala.
The kickoff of the Wella Life Tour took us to Philadelphia, San Francisco and Chicago. This intimate event
brought stylists up close and personal with our family, offering a multidimensional vision of why Wella
provides the best partnerships. Stay tuned for more updates.
Sharing the newest cutting and styling techniques, while always bringing you the most beautiful color,
is what our stylists do best at every event. I am passionate about bringing to life all the creativity Wella
inspires in me, so my team and I will continue to bring you the best shows and events in the industry.
See you soon in your city!
MELANIE GARIBAY
National Show Director
28
SHOWS & EVENTS
29
PARTNER WITH THE BEST
TOGETHER WE WILL UNLOCK YOUR CREATIVE
POTENTIAL TO ELEVATE THE INDUSTRY.
I. OUR MISSION
• Partner with the best schools to produce the most salon-ready graduates
• Inspire students to reach new heights
• Motivate instructors through advanced education methods and ongoing support
II. PRODUCTS
• Professional products from the #1 Global Beauty Company
III. INSPIRATION
• School Student Competitions: to elevate skill sets and showcase top talent
IV. EDUCATION
• The best in-class education materials and seminars designed for schools
• Studios in Toronto, LA and World Studio NYC, providing cutting, color
and styling training at Essential, Exceed and Expert levels
• 24/7 access to Online Education
V. ONGOING SUPPORT
• Hairdressers at Heart: features programs that support stylists at four critical stages
of their careers
• Reward Points for every product purchase
• Marketing & Branding Support
CONTACT US AT 1-866-MYWELLA OR WELLASCHOOLPROGRAM.COM
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PROVIDING
INSPIRATIONAL EDUCATION
OUR GOAL IS TO BE THE #1 PROFESSIONAL PARTNER
who provides relevant and inspirational education that will improve the lives of salon professionals and their
clients. We have over 450 artists from across North America on our creative teams to support your education needs.
Through our Studios, In-Salon or Online, we provide color, cutting, styling, product training and business education
classes at Essential, Exceed, and Expert levels to give you the skills and the tools to stay at the top of your trade.
PARTNERSHIP OPTIONS
Wella provides the tools you need. School, Instructor and Student Toolkits are offered through Rewards Points.
Toolkits include innovative marketing support such as interactive presentations and e-education, access to
competitions, networking opportunities and discounts on products. Call 1-866-MYWELLA to sign up today.
FOR MORE INFORMATION CONTACT
YOUR LOCAL SALES OR EDUCATION PARTNER
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STUDENT COMPETITION
Our industry embraces its own stars, creating platforms to watch the students of today transform into the artists of tomorrow.
Big business needs trusted partners to influence and recruit a new generation. We are always in search of talented new professionals
to join our teams of artists. In 2014, students will be able to enter the Sebastian What’s Next Awards, Wella TrendVision and Wella Student
competition at Premiere. Ask your sales or education partner for more information about these exciting opportunities.
TrendVision celebrated a record number of entrants and instructor nominations in 2013 with over 500 student entries, and we know that behind
every student is an Instructor who nurtures their dream, so we recognized over 80 instructors who were nominated for Instructor of the Year.
FOR MORE INFORMATION, GO TO WELLASCHOOLPROGRAM.COM
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OUR BRANDS
AT WELLA, EDUCATION IS THE HEART OF EVERYTHING WE DO.
We believe Hairdressing is an art and a craft that needs to be celebrated and elevated. We recognize that Hairdressers are artists.
Let’s shake things up to shape the industry together.
TrendVision 2014 is here! You are about to embark on a WELLA Professionals journey with two Global Trend Movements.
For Spring/Summer, Urban Native joins nature and city life with an air of ease, relaxed energy, natural grace and respect for others.
Borderline Beauty, for Autumn/Winter, creates marginal beauty out of conflict. Take the challenge and show us your interpretation at the
2014 TrendVision Award competition. Since launching one year ago, ILLUMINA COLOR has become a global beauty phenomenon, setting a
new benchmark for naturalness in hair color. Eleven new shades are being added to the portfolio to delight your clients with true, natural
hair color results. But that’s not all! Get ready for a revolution in hair coloring services. COLOR ID will free your mind and change the way
you do color forever.
Today, almost anything is available at the touch of a button. In a futuristic, digital universe, style should be updatable on request. This
season, Sebastian’s evotech Spring/Summer Collection launches hair into the digital age. The latest techniques create new-to-the-eye
styles; futuristic shapes can be built on-demand with the most advanced products to instantly transform hair. The first in a new generation
of Dry Shampoo, Dry Clean Only challenges the conventional limits of dry styling, instantly refreshing hair with matte texture and added
stylability. Treat hair to a fast fix of reworkable texture and mirror shine with Texture Maker and Shine Shaker, or a quick and caring color
recharge with Cellophanes. Take control whenever, wherever, to create “What’s Next.”
NIOXIN’s three-pillar education approach is unique and will allow you to master consultation, science and technical skills. If you haven’t
seen the potential NIOXIN can represent in your salons, you are surely missing out. To build loyalty and business with male and female
clientele, bring your technical expertise to the next level with the NIOXIN design principles.
When it comes to beautiful hair, Clairol Professional has been around the block and learned a few things. We know what it takes to make
great color, and how to take care of your fabulous style. Whenever you need us, we’re right at your side, helping your pro shine. For every
shade of style, we’ve got you covered.
CAROLE PROTAT
Creative Director
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OUR FOUR
ICONIC BRANDS
Wella Professionals, the global expert in professional color, is at
the heart of Wella’s brands. For Wella Professionals, it’s all about
beautiful hair. This is how it’s been for over 130 years. Today,
Wella Professionals is your full-service partner and is always
there for the world’s most passionate hair experts.
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As the world’s most fearless salon brand, Sebastian
Professional enables you to be at the forefront of “What’s
Next.” Sebastian stirs up the norm with editorial stylists and
up-and-coming style visionaries. Dare to dream and unleash
your creativity for unlimited reinvention in hairstyling.
NIOXIN, the No. 1 stylist-recommended brand in
the USA for combatting thinning hair, takes a unique
approach to answering thinning needs and restoring
confidence in men and women who suffer from
thin-looking hair. Taking inspiration from skincare,
NIOXIN’s innovative and revolutionary technology
treats the hair by optimizing the scalp environment
to deliver thicker denser-looking hair.
Clairol Professional is all about helping you unleash
your unique creative vision. As a part of Wella
Professionals, Clairol Professional is acknowledged
as a leader and has become synonymous with
great color and healthy-looking hair.
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WELLA PROFESSIONALS
39
2013 NORTH AMERICA
TRENDVISION AWARDS
July 2013. On an unforgettable evening at The Mirage in Las Vegas, contestants gathered from all across North America for Wella Professional’s
annual North American Trend Vision competition. The finalists competed for Gold, Silver and Bronze in each of three categories: Student, Young
Talent and Color.
Gold winners Rose Marie Corpuz (Young Talent) of San Jose, CA, and Shirley Gordon of Wheaton, MD (Color Category) are now on their way to
represent the USA at the International Trend Vision Awards. Representing Canada will be Gold winners Lucy Zemba of Orillia, ON (Young Talent)
and Fay Linksman of Toronto, ON (Color Category).
Let’s cheer them on their journey to compete at the next stage of the International Trend Vision competition in Frankfurt, Germany, during
May 2014’s Hairworld week. Trend Vision celebrates a stylist’s inherent sense of originality. Those crowned are the rising stars of hairdressing and
the future of the industy.
Encore for the 2013 winners listed below. We encourage all hairdressers to enter the 2014 North American Trend Vision Awards.
YOUNG TALENT USA
COLOR CANADA
BRONZE: Lisa Bryant – Hairroin Salon (Hollywood, CA)
SILVER: Mariah Joseph – Blaze Color Salon (Coralville, IA)
GOLD: Rose Marie Corpuz – UMBRELLA Salon (San Jose, CA)
BRONZE: Damien Carvery – Texture Hair Boutique (Ottawa, ON)
SILVER: Alina Friesen – A Michael Levine Salon Group (Vancouver, BC)
GOLD: Fay Linksman – P&H Salon and Spa (Toronto, ON)
YOUNG TALENT CANADA
STUDENT NORTH AMERICA
BRONZE: Fernando Monge – Heady Candy (Toronto, ON)
SILVER: Sabrina Tremblay – Toque & Cie (Victoriaville, QC)
GOLD: Lucy Zemba – Cavana Inn and Spa (Orillia, ON)
BRONZE: Courtney Michaelis – Bellus Academy (Poway, CA)
SILVER: Day Tresvant – Beau Monde Academy (Portland, OR)
GOLD: Tiffany Bernard – Citrus Community College (Glendora, CA)
COLOR USA
BRONZE: A. J. Arleen Ledezma – Gadabout Salon Spas (Tucson, AZ)
SILVER: Heather McGowen – Planet Salon (Beverly Hills, CA)
GOLD: Shirley Gordon – Strands Hair Salon (Wheaton, MD)
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WELLA PROFESSIONALS
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42
WELLA PROFESSIONALS
THE SPRING/SUMMER
TREND 2014
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Urban Native
Movement
A new breed of techno-savvy
but nature-connected people
have gone urban native.
They’ve decluttered, slowed
down and reconnected
with life.
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Collection of Looks
WELLA PROFESSIONALS
Undone Collection
Spring/Summer 2014
sees the emergence of the
»undone« look: the perfect
easygoing style that’s desirable
exactly because it never looks
like it‘s trying too hard.
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HAIR TALKS
EVERY HAIRSTYLE TELLS A STORY
“Hair talks” when it expresses your individual character, tells your story. Hairdressers are the translators
of the message, understanding the language of hair and knowing how to communicate unique looks.
Wella Professionals Styling has the products with which the hair story is written: the definitive range
covering all needs for in-salon to at-home regimens.
46
WELLA PROFESSIONALS
47
“DISCOVER THE
NEW NATURALS
COLLECTION.
11 NEW SHADES.”
48
WELLA PROFESSIONALS
ILLUMINA COLOR
GIVES ME THE
VERSATILITY TO
CREATE ANY
NATURAL LOOK.
SONYA DOVE,
COLORIST OF THE NEW
NATURALS COLLECTION
Sonya Dove is an award-winning
hairdresser based in Los Angeles.
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BE OPEN TO
WHATEVER
COMES NEXT
WELLA PROFESSIONALS
CHANGE IS IN THE AIR
COMING MAY 2014
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colorcharm
DISCOVER THE NEW SUEDE COLLECTION
• 6 new intense natural shades
• Rich and natural-looking tones from blonde to brunette
• 100% gray coverage even on resistant gray hair
4NN
7NN
Medium Intense Neutral Brown
Base: Intense Neutral
Medium Intense Neutral Blonde
5NN
8NN
Light Intense Neutral Brown
Light Intense Neutral Blonde
6NN
9NN
Dark Intense Neutral Blonde
Very Light Intense Neutral Blonde
WELLA PROFESSIONALS
A NEW DIMENSION OF COLOR
KEEPS GRAY UNDER COVER
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WELLA EDUCATION MANAGERS
PAULA RUFO
MARISSA KOSOLOFSKI
“Wella is constantly finding ways to improve its products
and services. Within this ingenious approach, we have
had an impressive year. Not only does this mark the
anniversary of ILLUMINA Color with microlight
technology, but I am proud to announce that this year
ILLUMINA color won the Allure Best of Beauty Award.
With a wave of new shades launching in January, there
will be more than enough premium yet natural results to
go around. Pair it with our Spring/Summer Urban Native
trend movement and the Undone Collection to bring the
runway to the streets. Wella will continue to bring new
technologies and services to the forefront this year, so
keep an eye out for what’s to come mid-2014.”
“Every brand must evolve and maintain the heart of its
community. In light of these truths, I couldn’t be more
thrilled to introduce the new visual identity for Wella
Professionals. You will see the ultimate expression of
Wella’s heritage and expertise. Masterful looks come
alive with creative craftsmanship, confirming the
authentic artistic edge that only hairdressers have.
Wella education understands that craftsmanship is
the soul of beautiful hair. So tell me, how will YOU
evolve your look behind the chair this year?”
WELLA CREATIVE AMBASSADORS
CHRISTOPHER & SONYA DOVE
“When clients come in, they normally request that we lighten strands in previously colored hair. A hand painting
technique coupled with Wella’s Magma (the jewel in the Wella crown) we achieve this coveted “added sparkle.” Magma
lightens and adds tonality to specific strands, making an add-on color service easy . To maintain shine, we introduce our
clients to a finishing, glossing service with ILLUMINA Color in equal parts with Color Touch emulsion 1.9. This can also be
used as a tool to pre-book your client in for in between additional color service to maintain the incredible shine. This in
addition to the Wella Oil Reflections adds to the conditioning process. When clients feel the silky soft results, it is an easy
retail item for us to recommend.”
WELLA ARTISTS
PHILIP FERREIRA
“New Year, New Look. Choose color services with an
emphasis on deepening/enriching tones. For moisture,
hold and support I’m all about WCS Velvet Amplifier
cocktailed with Extra Volume Mousse. This combined
with a softer more fluid shape, with Oil Reflections
and Flowing Form, is sure to provide heat styling
protection and shine.”
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SANDY BISHOP
“Living near the beach, my clients are always requesting
beautiful, multi-tonal blondes. I like to start with a
beautiful base color from the ILLUMINA Color line. Then,
I like to alternate foils of Koleston Perfect Special Blondes
and Blondor to add layers of lightness that create a result
that looks like they have been kissed by the sun.“
VIVIAN COX
“ILLUMINA Color brings the life back to my clients’
hair with subtle dimension and radiant shine. It leaves
the hair feeling soft, silky and youthful, and it can
be used as a global color, for gray coverage, to low
light and also to tone. I love that I can lift natural hair
with so much control of the tonality and still maintain
breathtaking light reflection. It has truly been
a life-changing product for me.”
GINNY PATTERSON
“One of the most sought-after looks in my salon is
shiny, cool platinum blondes, but the tone of the blonde
they want is important. Wella’s ILLUMINA Color gives
me the most phenomenal shine and tone, and the
versatility encourages me to be more creative with
color placements. Then, Wella’s Care and Styling line
protects and supports my work. Brillance Shampoo,
Conditioner and Shine Pomade support the suppleness
and condition lightened hair.”
AUBREY LOOTS
“Dimensional Color, Ombré, free hand painting and
shiny silky hair is what our clients ask for at my Studio
DNA salons in LA. Although we have so many choices
in the Wella Portfolio to choose from, our clients
and stylists have become hooked on ILLUMINA for
its silky shiny finished results. Love the shine results
we get—it’s simply amazing!”
MARK DEBOLT
“The look this year is beautiful blonding. I create sparkling
shades of champagne, porcelain and cream with depth
of tone and shade with Blondor and Koleston Perfect’s
Special blondes, followed by an ILLUMINA Color gloss.
Spectacular haircolor is about nuance, and the devil is
in the details! This quick, premium color service imparts
beautiful shine and creates a sophisticated, seamless finish
with delicate pastel tones.”
DANA LYSENG
“My clients are always asking for long and sexy tousled
waves. To create this look, first apply Velvet Amplifier to
damp hair then Extra Volume Mousse over top. I blow out
the hair with a flat brush for maximum volume. Once the
hair is dry, pre-spray with Thermal Image and use a 1-inch
wand for loose textured curls. Before I wrap the hair
around the wand I pre-spray with Thermal Image heat
protectant. I let the curls cool down then use Smooth
Brilliance to separate and shine the perfect curls.”
JASON SCHWIND
“I create a lot of diversity with the modern shag. This
style is adaptable to a variety of lengths, and it provides
a great frame when deconstructed with a straight razor.
For color, I am partial to a shadowing technique on the
perimeter to create dimension and a balayage highlight
on the interior for texture. In terms of style, I layer
Velvet Amplifier and Natural Volume Mousse for the
initial blow-dry, then work either Ocean Spritz or Pearl
Styler (depending on texture), and style the layers with a
Denman, resulting in both amplification and moldability.
I end with Smooth Brilliance, creating a look that’s
street- or print-ready.”
FRANK ANDRADE
“Now more than ever, clients strive to achieve
natural-looking dimensions for a softer, easygoing
look. Shadowed regrowth with dimension that travels
all the way to the softened ends captures this natural
dimension. Create this look with a lightness that captures
the eye and a shadow that still shines. Free hand painting
with Multi Blonde Powder mixed in a one-to-one ratio is
the perfect consistency. As for a lowlight that still shines,
ILLUMINA Color mixed in a one-to-two ratio with Color
Touch is perfect.”
OLIVER ADAMS (COLOR CHARM)
“One of the most requested services in my salon is
balayage with darkened roots. Now that the ombré
trend is fading away, I am able to use Color Charm
lightener with a balayage method to create beautiful
dimension, while using the Color Charm Demi
permanent to maintain 1-2 inches of dark roots.
Perfect every time!”
WELLA PROFESSIONALS
WELLA ARTISTS
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www.wella
ESSENTIAL
WHAT
WILL YOU
CREATE
TODAY?
Your wella professionals expert
GET
THE
RIGHT
TOOLS
WE
ARE
ARTISTS
New wella Profe
WELLA EXPERIENCE: COLOR
FUNDAMENTAL FOILING
• A product knowledge overview of Wella color brands: Koleston Perfect,
Color Touch, Blondor and Magma.
• Identify the appropriate color product for your clients.
• Gain confidence to recommend color services to each individual client.
• Introduction to the Care & Styling line.
For all stylists, colorists, assistants, students and recent graduates who are
new to Wella Professionals.
• An in-salon introduction to the studio program “Essential Foiling.”
• Provides an understanding of dimensional color and foiling techniques through
weaving, slicing, paneling and blocking.
• Learn foundational consultation terminology for your clients’ understanding
For all colorists, students and recent graduates who are looking to perfect their
foundational highlighting services knowledge.
DURATION: 2 HOURS
AVAILABLE: IN SALON
WELLA EXPERIENCE: CARE AND STYLING
Wella Professionals Care & Styling product knowledge experience is a
total solution to enhance color results and create expressive looks for you
and your clients.
• Understand the product lineup, architecture and versatility.
• Experience care products where clients can see, touch and sense the
difference from their first wash.
• Discover new ways to work with styling products to create desired looks.
• Create retail and salon service revenue opportunities with multi-sensorial
indulgences.
For all stylists new to Wella Professionals Care & Styling line.
DURATION: 3 HOURS
AVAILABLE: IN SALON
ILLUMINA ESSENTIAL
• Comprehensive product knowledge of ILLUMINA Color.
• Introduction of new naturals.
• Increase confidence in upgrading clients into premium ILLUMINA Color services.
DURATION: 2-4 HOURS
AVAILABLE: IN SALON & STORE
FUNDAMENTAL COLOR
• An in-salon introduction to the studio program “Essential Color.”
• Designed to increase knowledge of hair color as a category.
• Gain a fundamental understanding of formulation with Koleston Perfect,
Color Touch, Color Touch Relights, Blondor and Magma.
For all colorists, students and recent graduates who are looking to perfect
their foundational color knowledge.
DURATION: 3 HOURS
AVAILABLE: IN SALON
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DURATION: 3 HOURS
AVAILABLE: IN SALON
WELLA COLOR CHARM EXPERIENCE
A CORE FUNDAMENTAL PROGRAM FOCUSED ON WELLA
Color Charm product knowledge, usage and benefits. Class is designed to
introduce and/or give students a better understanding of the Color Charm brands
and portfolio offerings featuring the new and improved permanent and demi
permanent color lines.
DURATION 1-2 HOURS
AVAILABLE: IN SALON & IN STORE
COLOR.id ESSENTIAL
Amazing things happen when you are free to follow your intuition. Jump into a
world where the creative journey is just as exciting as the result. Free your mind.
Color with intuition.
• Learn how to express your creativity with Color.id in the mix for
salon-exclusive services.
• Understand the magic behind our “InvisiDivider” technology.
• Study composition with the Elements and Principles of Color Design.
• Discover Color.id business tips and creative tips from Wella Top Stylists and
Salon Owners.
• Hands-on model or mannequin workshop.
This course is available May 1, 2014, and is required for all stylists
new to Color.id.
DURATION: 3 HOURS -1 DAY
AVAILABLE: IN SALON
oil reflectio
HOUSE OF WELLA EXPERIENCE
COLOR, CARE AND STYLING BRANDS
• This class provides a brief introduction to the different brands in the House of
Wella: Care & Styling, Koleston Perfect, Color Touch, Blondor and Magma.
• Look, learn and ask with the studio team.
• See how the Wella portfolio can be a part of your livelihood.
All stylists, assistants, students and recent graduates in or just graduating from
cosmetology school are welcome to attend.
ESSENTIAL FOILING
• Learn the art of foiling for dimensional color placement.
• Focuses on slicing and weaving as well as diagonal, horizontal and vertical
placement.
• Hands-on foil placement on mannequin head workshop.
• This class is designed to take the fear out of foiling—potentially one of your
most profitable services.
This course is a prerequisite for all Exceed-level color courses and the “Master
Color Expert” certification course.
DURATION: 2-1/2 HOURS
AVAILABLE: IN STUDIO
DURATION: 1 DAY
ILLUMINA EXPERIENCE
ESSENTIAL STYLING
• Join us for an introduction to Wella Professionnal’s newest permanent
haircolor line, ILLUMINA Color. Get an overview of the brand, its
technology and shade range.
• Look, learn and ask the Studio Team.
• Learn where ILLUMINA Color fits in the Wella porfolio to complement
Koleston Perfect.
DURATION: 2 HOURS
WELLA ESSENTIAL COLOR LITE (WELLA LIVE)
• Gain practical knowledge of the Koleston Perfect and Color Touch brands.
This is a great seminar for colorists new to the Wella brand or those wishing to
refresh their color knowledge.
DURATION: 1 DAY
ESSENTIAL COLOR
• This in-depth color class covers not only brand knowledge for Koleston
Perfect, Color Touch, Blondor and Magma, but also learning consultation
skills, when to use what service and application techniques.
• Hands-on mannequin and model workshops.
• Whether you are from a salon new to Wella, or a stylist just getting into color,
you will benefit from this class by increasing your awareness of haircolor
opportunities and heightening your hair color knowledge and practical skills.
This course is a prerequisite for all Exceed-level color courses and the “Master
Color Expert” certification course.
WELLA PROFESSIONALS
ESSENTIAL
• You’ll learn proper hair preparation, curling techniques, finishing and
timesaving tips.
• Full review of which products to use to get your desired results.
• Hands-on mannequin head workshop.
• Gain familiarity with the proper products, tools and techniques needed to
control hair and execute the foundation for modern hairstyles.
This course is a prerequisite for “Exceed: Styling.”
DURATION: 1 DAY
ESSENTIAL CUTTING
• Learn cutting fundamentals and perfect your lines, graduations and layering.
• Gain an understanding of product usage for different hair types and the tools
and equipment used for cutting and styling hair.
• Learn how to conduct client consultations by analyzing the face and head
shape and assessing suitability of techniques depending on hair types.
DURATION: 2 DAYS
DURATION: 2 DAYS
REGISTER AT STUDIOREG.IM@PG.COM OR CONTACT OUR STUDIO CONCIERGE | 1-800-422-2336 | WELLAINTERACTIVE.COM
57
EXCEED
UNDONE COLLECTION 2014 SPRING/SUMMER
TREND MOVEMENT: URBAN NATIVE
COLOR CHARM – SPRING 2014 TRENDS
FEATURING THE SUEDE COLLECTION
• Understand the movement behind the trend.
• Upgrade color placement, cuts and styles for clients.
• Understand how collection looks can be tailored to suit different types of clients.
• This year Wella Color Charm has crafted a collection of looks for Spring 2014
called The Suede Collection. These trend-based looks showcase soft and rich
tones from caramel to light blonde.
• Learn how to transition your clients to the spring season with new color and
styling techniques.
• This class includes a brief product knowledge on the Wella Color Charm
portfolio along with a color and styling presentation in a look-and-learn format.
DURATION: 2-1/2 HOURS
AVAILABLE: IN SALON
COLOR CORRECTION 101
• Heighten your knowledge and practical skills of color correction.
• Learn how to turn an unwanted hair color into a desired end result.
• Choose to work on precolored mannequin heads or live models provided
by the salon.
DURATION: 3 to 4 HOURS
AVAILABLE: IN SALON
COLOR CORRECTION
• Develop your skills as a color correction specialist by working with the color wheel
and other principles of color.
• Explore methods to return hair color to the desired result, as well as how to remove
unwanted color.
• Hands-on mannequin head and model workshop.
• Gain the confidence to tackle multiple color situations that you encounter every day.
Prerequisite: Essential Color or 3+ years’ color experience. Note: This course is a
prerequisite for the Master Color Expert Certification Course.
DURATION: 2 DAYS
CREATIVE COLOR
In this seminar, you will learn:
• Coloring skills, techniques and effects, color mixing, consultation and diagnosis for
creative coloring.
• Hands-on mannequin head workshops.
• Feel confident to return to the salon ready to increase your creative coloring skills and
personalize the color services you offer.
Prerequisite: “Essential Color.” This course is a prerequisite for the “Master Color
Expert” certification course.
DURATION: 1 DAY
FREEHAND PAINTING
• Learn the art of dimensional looks using the five-point success formula
for freehand painting.
• Address a variety of client desires from flowing shimmering color to
softening regrowth to blending back to natural color.
Prerequisite: “Essential Foiling” or 3+ years color experience.
DURATION: 1 DAY
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DURATION: 3 HOURS
AVAILABLE: IN STUDIO OR IN STORE
EXCEED – GRAY COVERAGE TIPS & TECHNIQUES
• This section will provide a thorough knowledge of gray hair along with techniques
for achieving 100% gray coverage or natural-looking gray blending on every client.
• Understand the truths and myths about gray hair.
• Learn foolproof formulas and techniques for stubborn and resistant grays.
DURATION: 3 HOURS
AVAILABLE: IN SALON OR IN STORE
WELLA PROFESSIONALS CARE AND
STYLING: “HAIR TALKS”
Every hairstyle tells a story. What’s yours?
• Learn to pamper your guests with in-salon and take home regimens from
Wella Professionals Care.
• Discover new stories with the versatility of Wella Professionals Styling.
• Understand the language of hair and how to communicate unique looks.
• Master the 7 Golden Rules to increase your retail sales.
• Hands-on model or mannequin workshop.
For all stylists who are interested in bringing out the character in both their
clients and their craft.
DURATION: 3 HOURS -1 DAY
AVAILABLE: IN SALON OR IN STUDIO
COLOR.id CREATIVE ATELIER
Be inspired to take your artistry to a whole new level and experience creative liberation
beyond the confines of the everyday to generate your own identity.
• Diminish old behaviors and discover new ways of approaching color application.
• Study composition with the Elements and Principles of Color Design.
• Understand the magic behind our “InvisiDivider” technology.
• Discover Color.id’s creative secrets from Wella Top Artists.
• Learn how to value your artistry with business and marketing tips from Wella
• Salon Owners.
• Hands-on creation with mannequins.
DURATION: 1 DAY (Available May 1, 2014)
EXCEED: STYLING
• In addition to learning about the brand, you will learn who to target,
understand how to formulate and experience amazing results firsthand.
• Quickly become confident to work ILLUMINA Color into your color services.
• Learn braiding techniques, proper hair preparation, securing techniques,
finishing, ponytails and timesaving tips.
• Update your skills for hairdressing as you gain familiarity with the proper
products, tools and techniques needed to control hair and execute modern
special-occasion and up-do looks.
Prerequisite: “Essential Styling” or 3+ years styling experience.
DURATION: 2 DAYS
DURATION: 1 DAY
WELLA PROFESSIONALS
EXCEEDING WITH ILLUMINA COLOR
EXPERT
WHAT
WILL YOU
CREATE
TODAY?
STAY
ON
TREND
GET
INSPIRED
FORMULATION DAY
MASTER COLOR EXPERT
• Get a Top Stylist in your salon to assist your colorist formulate with Wella
Koleston Perfect, Color Touch and Blondor.
• A fully functional day in the salon to allow stylists/colorists to get comfortable.
• Get up close and personal and ask a Top Stylist questions about the Wella
color brands.
• Understand the beauty industry as well as hair color, allowing you to grow your
color business. You will explore psychology, client consultation, hair diagnosis,
chemistry, physics and presentation skills. A special graduation ceremony to
commemorate completion of the program is a course highlight.
• Inspirational demonstrations and practical workshops on models and mannequin
heads.
• Be one of an elite core of colorists in the country once you graduate from
this course.
Pre-requisite: 5 years color experience and “Essential Color,” “Essential Foiling,”
“Color Correction,” and “Creative Color.”
DURATION: 1 DAY
AVAILABLE: IN SALON
2014 TREND VISION EDITORIAL
• Experience the trend movements for 2014
• Immediate photo entry into the North America Trend Vision photo competition
• Interpret the trends into your vision of cut, color & style
• Bring a model and we provide the guidance, photographer, makeup artist, and
wardrobe
DURATION: 2 DAYS
DURATION: 10 DAYS
BLONDE PRO
• Master the full spectrum of blondes
• Learn step by step blonding services
• Identify the key features and benefits of Blondor Products
• How to utilizing the lightening curve to achieve desired results
DURATION: 3 HOURS
AVAILABLE: IN SALON
REGISTER AT STUDIOREG.IM@PG.COM OR CONTACT OUR STUDIO CONCIERGE | 1-800-422-2336 | WELLAINTERACTIVE.COM
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SEBASTIAN
BELIEFS
THE SOURCE OF CREATIVITY
We believe that our individualities are far too colorful to
lock into one look. That’s why we never stand still, but
always think ahead, feel forward, look further. Stir up the
norm and rise above convention for unlimited reinvention in
hair and styling—or un-vention, as we like to call it.
SEBASTIAN UNDERSTANDS HAIR
BETTER THAN ANYONE
Sebastian shares techniques for cutting, styling and finishing
hair based on our unique knowledge and experience:
• How to control hair as an artist, rather than be controlled by it.
• How to create hair fashion by marrying the product with
the haircut.
• Push beyond the limits of experience and ability
in order to invent a new culture for the future.
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EVOTECH
COLLECTION
Today almost anything is available at the touch of a button—in
a futuristic, digital universe style should be updatable upon request.
With the S/S ’14 EvoTech Collection, Sebastian launches hair into the digital
age where the most advanced products instantly transform hair, the latest
techniques create new-to-the-eye styles and futuristic shapes can be built
on demand. The first in a new generation of Dry Shampoo—Dry Clean
Only—brings creativity up to date and challenges the conventional limits of
dry styling, instantly refreshing hair with matte texture and added stylability.
Hair gets a fast fix of reworkable texture and mirror shine with Texture
Maker and Shine Shaker, or a quick and caring color recharge via the Vinyl
Service by Cellophanes. The switchover to transformative hair fashion has
started—take control whenever, wherever to create “What’s Next.”
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CREATE
WHAT’S
NEXT
THE WHAT’S NEXT AWARDS
The What’s Next Awards is a hair competition that gives
the next generation of talent a platform to showcase their
artistry. Whether you are a new or an established stylist, this
is your opportunity to show the world what’s next. Compete
live on stage in Los Angeles for your shot at the Grand Prize.
HOW TO ENTER
Visit facebook.com/sebastianprofessional
to submit your creation.
KEY DATES
February 1, 2014 – Entries close
April 27, 2014 – Finals live in LA
PRIZES
The Professional Grand Prize winner will be treated to
a two-day trip to NYC to work with the Design Team
backstage at Fashion Week. The New Talent Grand Prize
winner will be awarded with a cash and gift prize valued at
$2,000. Both grand prize winners will be featured in
an exclusive editorial photo shoot with an industryleading trade magazine.
2013 WINNERS
Professional
Danny Lozada
Beyond Salon (Carolina, PR)
New Talent/Student
Rachel Carr
Salon Vivace (Mt. Lebanon, PA)
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ARTISTS OF
REINVENTION
“ Our S/S ’14 EvoTech collection explores the digital age and how it comes into play
with fashion and hair. Evolution and technology merge to create an impressive
collection of digitally inspired looks that highlight unique cutting and styling
techniques to push your creativity. People want things at the touch of a button,
including change. With the exciting welcome of our long-awaited dry shampoo,
we can now create instant change in hair. Dry Clean Only creates workable
texture that transforms hair and enables our stylists by making their job easier.
On top of that, we’re adding two new liquid tools to our arsenal: Texture Maker
and Shine Shaker, to create one of our biggest innovation launches yet. Used
alone or together, our newest additions are extremely dynamic and can deliver
a multitude of looks and effects.”
CHRISTINA MCCARVER
Prestige Education Manager
CORE TEAM
“The most humbling feeling in the world for
an artist is to unintentionally become a role
model to a fellow artist. As soon as we step into
the classroom or on stage, we take on a very
important responsibility. Somewhere in the
audience, behind the curtain or next to you
on stage, someone looks up to us. I’m like a big
brother; here to mentor, lean on, and laugh with.“
OMAR ANTONIO
on being a Role Model
“Being a mentor is the most rewarding part
of my career. I know how important it was to
me to have a mentor, and now I get to share
my knowledge and experiences with today’s
up-and-coming talent. It’s fun to watch these
young artists find their niche and explore
their creativity, and I enjoy every moment of
this exciting journey!“
MARYLLE KOKEN
on being a Mentor
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“Texture Maker is a fantastic, updated
take on the beachy salt spray. It creates
an easy «undone» finish without drying
out the hair. It’s also great for creating
mega-volume when layered right.
I love the versatility, and my clients
love the scent!”
SARAH MERRIE
on Texture Maker
“Sapphire Blue and Champagne Blonde
have evoked a new creative spark! You
can be so creative with your custom
shades and application. Weave in wefts
of pre-lightened hair into foil packets and
apply heat using a flat iron for a quick, fun
transformation! Pastels are really trending.
Mix Champagne Blonde with a touch of
the more vibrant jewel tones like Cranberry
Red to achieve a soft pastel tone.”
DESIGN TEAM
ANTHONY CRESS
on the new Cellophanes shades
URBAN TEAM
“This year, Sebastian introduced more
creative ways to express ourselves with
two new shades to our already fantastic
line of Cellophanes. Sapphire Blue is great
to mix with any of the other colors and
personalize a shade just for you. I’m excited
to show this to all the people out there that
use Cellophanes.”
BEN MANISTA
on Sapphire Blue Cellophanes
“Shine Shaker is so versatile for all hair
types. From prepping to finishing, it
provides great heat protection and
glamorous shine. It can even provide
great texture, especially with layers. This
has to be one of my favorite products!
It’s so easy to use and you can keep
layering the product without weighing
down the hair. I think that every stylist
should have it on hand! “
MIROSLAV (YOMI) KABIC
on Shine Shaker
“The new Champagne Blonde shade is
great, the rose beige really makes the hair
look and feel alive. It can be used as toner
on levels 9-12 to create a natural, youthful
result, or it can be used as a Vinyl Service
to balance tonality. It’s the cooled rose that
makes this shade a go-to for anyone. I love it!”
HEATHER FRITZ
on Champagne Blonde Cellophanes
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ESSENTIAL
SEBASTIAN
EXPERIENCE
IN-SALON SERVICE
SEMINAR
CELLOPHANES
EXPERIENCE
• A product knowledge experience that gets you
into the creative mindset of Sebastian; hair is a
fabric and our products are our liquid tools.
• Understand the 5 Fs: Fearless, Flow, Form, Flaunt
and Foundation.
• Gain confidence in product recommendation for
your clients’ at-home regimens.
For all stylists, assistants, students and recent
graduates who are new to Sebastian.
• E xperience how to build your business with the
Sebastian in-salon services.
• Learn five quick and easy services in the salon to
achieve the ultimate foundation for your look.
• Thirst Quencher with Drench, Strength Boost
with Penetraitt and ammonia-free color glaze with
Cellophanes’ three services.
For all stylists, colorists, assistants and recent
graduates.
AVAILABLE: IN SALON
DURATION: 3 HOURS
AVAILABLE: IN SALON
DURATION: 3 HOURS
Would you like shiny hair? Would you like to
liven up dull color? Would you like to play down
the gray?
•U
nderstand Cellophanes: the what, the how
and when to use it to transcend all color
results in the salon.
•D
elight your color-savvy and color-shy clients
and drive your add-on service revenue with
this worry-free service.
For all stylists, colorists, assistants and recent
graduates.
NEW COLLECTION
COLLECTION EXPERIENCE
SPRING/SUMMER 2014
EVOTECH
• Get a sneak peak into Sebastian’s
S/S 2014 collection.
• Learn the products within the four different
care lines of Sebastian and get an overview of
Cellophanes.
• Look, learn, ask and touch the care products for
yourself.
• Gets you into the creative mindset by introducing
you to the look and feel of Sebastian.
All stylists, assistants, students and recent
graduates welcome.
DURATION: 2 HOURS
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IN-SALON
HAPPENING
• This hands-on experience party is designed to
educate salon staff while offering complimentary
Sebastian services to salon clients.
• E xcite your stylists and pamper your clients.
A must for all salons to drive client loyalty and
product awareness.
AVAILABLE: IN SALON
DURATION: 3 HOURS
AVAILABLE: IN SALON
DURATION: 3 HOURS
NEW COLLECTION
STANDARDS
OF STYLING
• Learn to properly style hair the Sebastian way:
blow-dry curly hair straight and learn the best
finishing techniques.
• Hands-on models and mannequin workshop.
• Learn our favorite mixes and cocktails for the
best result you and your clients will love.
This course is highly recommended to take before
all other hands-on Sebastian courses.
DURATION: 2 DAYS
GALLERY JAM SESSION
CUT, COLOR AND STYLE METHODOLOGY
• A one-day advanced workshop on the methodology
behind fearless hair fashion.
• This program takes you on a journey into the
look and feel of Sebastian – cut, color and
style inspiration.
• We provide the techniques and the approach.
You take it from there and create your own
interpretation.
graduates welcome.
AVAILABLE: IN SALON
DURATION: 1 DAY
STYLING 101
• A hands-on seminar for those who desire to
maximize their styling knowledge and potential.
• Learn how to properly style hair the Sebastian way
– from blow-drying curly hair straight to the secret
to achieve a flawless ponytail to many of the best
finishing techniques.
• Learn the art of product mixes and cocktails for
results you and your clients will love.
graduates welcome.
AVAILABLE: IN SALON
DURATION: 4 HOURS
EDITORIAL STYLING
• Create editorial looks with ultimate versatility with
the Sebastian Design Team.
• Hands-on model workshops.
• Gain confidence in taking your current styling skills
set to the next level.
DURATION: 2 DAYS
SPRING/SUMMER 2014
EVOTECH LOCAL JAM
• Learn one of our latest haircuts in this seasonal
Next Up collection.
• E xperience Sebastian’s signature razor and
scissor cutting techniques.
• Participate on mannequin heads in a hands-on
session with the Sebastian Urban Design Team.
graduates welcome.
EXCEED
AVAILABLE: IN SALON
DURATION: 4 HOURS
CREATIVE IMMERSION
INTENSIVE CUTTING & STYLING
• In this intensive creative workshop of styling
and cutting, you will immerse yourself with the
Sebastian Design Team in the elements and
principles of design and shape.
• See your work as artists see their art. You’ll
translate the fundamental elements into graphic
shapes, movements and designs.
DURATION: 2 DAYS
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EXPERT
NEW COLLECTION
NEXT UP – SPRING/SUMMER
2014 EVOTECH
• Learn our latest haircuts, along with signature
Sebastian razor and scissor cutting techniques
required to create them and their alternative finishes.
• Immediately take the latest Sebastian trend collection
back to your salon and clients.
DURATION: 2 DAYS
NEW
INSIGHT-ER SESSION
• Learn how to become a style leader among your
peers by tapping into the world of Sebastian’s
influential hair artists, magazine editors, social
media leaders, hair artist agencies, public relations
professionals and retail gurus.
• Includes a styling session focused on editorial looks
and how to get them taught by International Artist
Anthony Cole and Editorial Artist Thomas Dunkin.
• Interaction with the top designers and industry
leaders will take your career and your work to a
whole new level for your business within the salon
and beyond.
DURATION: TIER 1 – 3 DAYS
TIER 2 – 1 DAY OBSERVE ONLY
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2 NEW SHADES
CHAMPAGNE BLONDE AND SAPPHIRE BLUE
“The new Cellophanes
Champagne Blonde is an
ultra-translucent shade that best
compliments sultry blondes with
a cool, muted, rosy tone. Best when
wanting that extra glow!”
CELLOPHANES
DIVA POULOS
“Sapphire Blue is my new favorite
color because of its versatility.
You can mix a dot of it with
Clear to remove unwanted gold
tones, use it on pre-lightened hair
for fun color, or add shine and a
touch of color to dark hair!”
ANTHONY COLE,
CORE TEAM
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NIOXIN
#1 STYLIST CHOICE FOR THINNING HAIR
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NIOXIN
EDUCATION
HELPS YOU, THE STYLIST, BECOME
AN EXPERT IN THINNING HAIR
A 3-PILLAR EXPERTISE APPROACH
IN EDUCATION
This approach enables hairdressers to become experts and serve as
confident, enlightening consultants for clients with thinning hair.
Our engaging seminars are designed to assist you in gaining
knowledge of the science, skills and consultation expertise regarding
thinning hair.
Each NIOXIN seminar, whether it is DISCOVER, EXPERIENCE,
ENABLE, EXPLORATION or DESIGN PRINCIPLES, will help build
mastery in all of the NIOXIN pillars of expertise.
FAVORITE FINE/THINNING HAIRCARE
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NIOXIN
CONSULTATION
SCIENCE
SKILLS
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AN ADVANCED SKINCARE
APPROACH TO HAIR
NIOXIN finds inspiration in skincare and uses this approach to treat the concerns of clients with thin-looking
hair. As an extension of our facial skin, the scalp requires the same attention and care.
At NIOXIN, we believe that scalp health creates hair health. Our range of products supply skincare science
to strengthen, nourish and treat hair from its foundation, delivering healthier hair with a thicker and denser
appearance. NIOXIN has a full range of solutions specific to thinning hair to cleanse, optimize and treat the
hair and scalp.
3-PART SYSTEM KITS
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SCALP RENEW™
INTENSIVE THERAPY®
SCALP RECOVERY®
STYLING
NIOXIN
DID YOU KNOW…
78%
of all female and male salon clients are concerned by thinning hair?*
NIOXIN offers customized solutions for all hair types.
NIOXIN IS THE ONLY SALON BRAND WITH OVER 25 YEARS OF
SPECIALIZATION IN THINNING HAIR:
•2
/3 of American men will have some degree of appreciable hair loss by age 35. By age 50,
approximately 85% of men have significantly thinning hair. For 25% of men, the process of
male pattern baldness starts by age 21.
•F
or women, fine or thinning hair is not merely an age issue. Thinning can begin at any time,
especially during periods of hormonal change, including post-childbirth and crash dieting.
Symptoms may arise simply from hair treatments or overusing heated styling tools.
*SOURCE: 2006 global segmentation study among 20,000 salon clients in 17 countries
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THE UNEXPECTED
FACE OF NIOXIN
NIOXIN enlists television personality Mario Lopez as the brand’s newest
celebrity ambassador to combat the social stigma surrounding the
issue and encourage consumers to talk to a NIOXIN stylist to seek
customizable solutions tailored just for them.
A man of many trades, Mario Lopez has the overwhelming desire to
always keep active and embodies the same attitude towards healthy
living that NIOXIN shares with consumers through offering advanced
product technologies to deliver thicker, fuller, denser-looking hair and
help more than 50% of people worldwide who experience thinning.
“Hair thinning runs in my family,
so it‘s always been a concern of mine.
Since I started using DIAMAX™,
my hair and scalp have never looked
or felt fuller and healthier.”
– Mario Lopez
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NIOXIN
THE AWARD-WINNING NIOXIN TEAM
To become a Most Valuable Professional Hair Dresser, artists must possess exceptional skills, attitudes and responsiveness; all while
maintaining participation and achieving high scores during training and seminars. Not only do they represent Regional, National and
Top Artist levels, they are an inspiration and serve as a role model for others. We’re proud to work with our award-winning NIOXIN
artists who have achieved this exceptional status.
DIANE STEVENS
NIOXIN DESIGNER
ANTHONY CROSFIELD
NIOXIN DESIGNER
“Thinning hair is delicate, like fine silk, and
often needs special care to maintain its soft
flowing texture. NIOXIN‘s stylers uniquely
support and maintain the fullness of the
style even on fine and delicate strands. Thus
promoting thicker, fuller looking hair rather
than a weighted-down, heavy look.”
Receiving such a high level of recognition
amongst peers with P&G, is truly something
I have been working for my entire career. I
take this recognition with great pride and
responsibility, as it pushes me to better
myself everyday with my clients and while
educating. I love learning new things, and
being recognized as a MVPHD for Nioxin
gives me the platform to work with and
learn from some of the best in the industry.
KEISHA MURDOCK
NIOXIN EXPERT
THEMELINA MARKIS
NIOXIN EXPERT
I just LOVE working with my Nioxin family.
I love being there where I am needed and
when I am asked to be there. It is an honor to
work with them and it proves that hard work
does not go unnoticed. Thank you and as
always I’m loving what I do!
NIOXIN has personally changed my life by
giving back not only healthier hair but also
my confidence. To be able to share my story
with other stylists through trainings and to
my clients has truly been a blessing. With
Nioxin principles, you can customize not
only a product solution but also a cut,
color and style.
JORDAN LOVEN
NIOXIN EXPERT
I have a true passion for this brand and
what it has to offer. I am a person that
has to experience things for myself and
Nioxin is an experiential brand down to
the touch and feel. Nioxin makes it easy to
compliment a person, which can then alter
their experience in a positive way. The code
that I live my life by is simple: There is never
an experience that is too small, so live it
with the best products possible.
CHRISTINA MCCARVER
PRESTIGE EDUCATION MANAGER
Every brand must continue to grow, and this year, I’m thrilled to take the reins and continue the evolution of Nioxin.
From the amazing education and educators, to the tried and true products, this brand is truly unparalleled and has
much to offer our stylists and clients. I would like to personally thank Michelle Bennett for the incredible work she
has done on this brand over the years and wish her well on her new venture with the World Studio in New York.
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DISCOVER
NIOXIN STYLING
LIGHTWEIGHT ON HAIR.
STRONG ON STYLE.
LIGHT
PLEX
LIGHTPLEX TECHNOLOGY FOR
LIGHT EFFECTS ON THINNING HAIR
is a professional technology with polymers and
conditioning agents for lightweight style that isn’t stiff.
PROTHICK
PRO-THICK TECHNOLOGY
FOR FULLER, THICKER LOOKS
is a complex of thickening polymers for a desirable,
thickened appearance that can be easily styled.
THICKER-LOOKING HAIR WITH DEFINITION AND CONTROL
Layer one product at a time onto shampooed, towel dried hair.
+
THERM ACTIV PROTECTOR
1. Spray THERM ACTIV PROTECTOR
evenly throughout the hair for heat
protection.
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THICKENING GEL
2. Apply a small amount of THICKENING GEL
throughout the hair. Blow-dry the hair at the base
using your fingers to add volume.
NIOXIN
EDUCATION
OFFERINGS
ESSENTIAL
EXPERIENCE NIOXIN
Become confident in your knowledge about hair thinning and NIOXIN products as a solution.
Learn how to mix and layer NIOXIN for your clients with our Styling Principles.
AVAILABLE: IN SALON • DURATION: 2–4 HOURS
EXPERIENCE
DISCOVER NIOXIN Client Or Stylist Event
See what NIOXIN offers through an experiential event with model demonstrations featuring The NioScope
Consultation and a Scalp Renew Service. Interact with a NIOXIN Expert to understand how to recommend
a customized regimen for all clients.
AVAILABLE: IN STUDIO AND IN SALON • DURATION: 2-6 HOURS
DISCOVER
EXCEED
ENABLE NIOXIN
Become an Expert in consultation using proven tips from Dr. Stephen Franzoi, renowned specialist in
appearance and self-esteem. Experience one-on-one consultations featuring The NioScope to understand
what’s going on at the scalp and signs of thinning.
AVAILABLE: IN SALON • DURATION: 2 HOURS
ENABLE
DESIGN
PRINCIPLES
EXPLORATION
NIOXIN DESIGN PRINCIPLES
To achieve thicker, denser-looking hair. Experience demonstrations and hands on workshop featuring
NIOXIN’s step-changing principles to customize a cut, color and style for all your clients. Customize
your seminar to focus on women or men.
AVAILABLE: IN SALON • DURATION: 4-6 HOURS
EXPLORATION OF NIOXIN
Host NIOXIN Designers to build confidence in addressing thinning hair using NIOXIN’s step-changing
principles for cut, color and style. In this class you will sketch, design and create a customized fuller look
on a model with a complete NIOXIN regimen.
AVAILABLE: IN STUDIO or GLOBAL ELITE • DURATION: 1 DAY
EXPERT
TRI-EXPERT
TRI-EXPERT CERTIFICATION
Become a NIOXIN-certified thinning hair expert. Learn Expert Skills from our leading NIOXIN Designers
in this 3-day certification program. Workshop with NioScope to understand the signs of thinning. Interact
with NIOXIN Experts and stylists to learn business tips. Sketch, design, and create a customized fuller look
on a model to develop your personal storyboard to market in your salon.
AVAILABLE: IN STUDIO • DURATION: 3 DAYS
eEDUCATION
LOG IN TO EXPERIENCE NIOXIN’S EDUCATION:
• NIOXIN Product Application and Testimonials
• NIOXIN Enable Interactive
• Techniques for Denser-Looking Hair
• Visit wellainteractive.com
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FOR EVERY
SHADE OF STYLE
No matter what color you are today or what color
you want to be tomorrow, Clairol Professional is
right by your side to show you every shade of style.
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A FAMILY OF COLOR
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FOR EVERY SHADE OF STYLE
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CLAIROL PROFESSIONAL EDUCATION MANAGER
Lindsay Perez
“This year Clairol Professional is featuring a fresh, new collection that truly represents the range and
diversity of the portfolio. One of the things I love about this brand is that there’s something for everyone.
Regardless of your client’s lifestyle, ethnicity or texture, Clairol Professional has everything you need to create
beautiful color. I’m looking forward to seeing this collection come to life at trade shows, regional seminars and,
more important, in salon!”
TOP ARTISTS
Anita Gutierrez
“I think clients will be asking for more natural-looking tones. Color
that shines and bounces with brilliance makes your client’s hair
looking so healthy it keeps people wondering ‘does she wear hair
color or not?’ This is the reason why working in my Salon, I can’t
work a day without Clairol Professional liquicolor permanente or
crème permanente.”
Ingrinette Pope
“Even though Ombré has been around for a while, it is still
requested daily and I believe is here to stay. A few of the
products of use to achieve this look are the Classic Collection
shades, which give me cooler results. On my clients with a
natural level 2, I’ll use 1 1/2 oz. 6A + 1/2 oz. 30-volume Pure
White developer on the midshaft, but on the ends I use BW2
lightener with 20-volume Pure White developer. For added shine
and gloss I tone with Radiance 1 oz. 8GB + 1 oz. 8N +
2 oz. Radiance Color Infuser. This gives me a tasty caramel
that looks sun-kissed. The results are stunning!”
Julie Cornejo
“The direction for color in 2014 will continue to evolve the
Ombré look. There will be more hand painting or Balayage.
Color will be applied for a more mindful placement for a
specific result. Products like BW2 to create different levels
of lightening as well as products like Clairol Professional
Creme demi-permanente to create definition and
dimension. I always seal colors
with a gloss using Jazzing or Radiance. Both products
create shine and add another layer of color that
compliments movement.”
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DESIGN TEAM
Robert Curiel
“In 2014, color will be natural but multi-dimensional from warm
to cool. Now that we have our new “Classic Collection” shades,
we will be able to achieve cooler tones than before, which is
great for dark-haired clients. But for my clients that like warm
tones, our intense golds and rich reds from Clairol Professional
liquicolor permanente have lots of dimension to give a natural,
healthy-looking result. I think we’ll see a lot of variety in color
techniques as well. It can vary from using foils, finger painting,
Balayage or any technique of your choice to achieve the desired
color and tone.”
Nena Perez
“I see a lot of bright and punchy red shades being hot for 2014.
Some of my more fashion-forward clients have already been
asking for “flamed tips,” meaning a brighter red shade just at
the ends. Not as severe as Ombré, but just enough on the ends
to make an impact. I’ll be able to create this look with Clairol
Professional BW2 powder lightener and Clairol Professional
liquicolor permanente RR shades.”
Timothy Walker
“As we move forward into 2014, I see irregular lines, choppy
wig-like textures, and asymmetrical attitudes elevating a
sense of movement and transformation. As for haircolor in
2014, the season will bring contrasting platinums in cool and
ultra-cool for a strong expression of attitude. In addition,
for a sense of warmth, I see an accent of wheat, caramel and
sand-like expressions. But of course every cut, color, and finish
must be customized, utilizing our imagination and creativity
and doing what we can to make it about our client’s unique
attitudes, emotions and a form of expression of who she is.”
ESSENTIAL— CLAIROL PROFESSIONAL EXPERIENCE
•
•
•
•
core fundamental program focused on Clairol Professional product knowledge, usage and benefits.
A
Fully engage in recommending Clairol Professional products.
Focus on end benefits: What do I use, how do I use it and why do I use it.
Outcome—product knowledge confidence and usage, newfound knowledge of Clairol Professional
brands.
EDUCATION COURSE OFFERINGS
AVAILABLE: IN SALON OR IN STORE • DURATION: 2 HOURS
EXCEED— CLASSIC BLONDING
•An intermediate-level class on lightening techniques, such as foiling, painting and double-process
blondes. Set in a look-and-learn format. This is ideal for stylists that desire expert knowledge and
tips for creating beautiful beautiful shades of blonde from caramel to platinum.
•Gain an in-depth understanding of all the lightening tools available within the CP portfolio.
Know the difference between Clairol Professional lighteners and how to use them.
•Determine expert recommendations and realistic expectations for your clients based on
a proper consultation.
EXCEED— CLASSICS MAKE A COMEBACK
•L
earn all about the new Classic Collection shades and how to create classic inspired looks for the
modern-day woman.
• Includes in-depth product knowledge on the Classic Collection line followed by a live color and
styling demo with a Clairol Professional artist.
• Take away salon-friendly color techniques and formulas to suit your clients’ needs.
EXCEED— SPRING 2014: GO FOR GOLD COLLECTION
•L
earn how to update your clients’ looks for spring by learning the new collection from
Clairol Professional featuring a shimmering gold palette.
• This class and presentation is set in a look-and-learn format. It includes a brief lecture on the
Clairol Professional portfolio along with a color and styling demo.
• Take away new color techniques and formulas that can be easily applied on your clients.
• Have a better understanding of Clairol Professional products and how to use them.
CENTRAL BOOKING: 1-800-422-2336 | WELLAINTERACTIVE.COM
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A UNIQUE RELATIONSHIP
SASSOON ACADEMY
WELLA & SASSOON ACADEMY
Wella Professionals and Sassoon share an exclusive, highly successful working relationship built on
a strong professional partnership driven by mutual respect and admiration.
Sassoon has epitomized unsurpassed excellence in hair for over 50 years, pioneering cutting-edge
hair design techniques that continue to advance and inspire globally. Benchmark innovators in technical
excellence, creativity, salon services, education and professional tool development, the heart of Sassoon’s
continued preeminence lies in its inherent culture of uncompromising cut and color. Through Sassoon
Academy, the Sassoon global team shares their techniques, creativity and inspiration with over 180,000
hairdressers each year. These renowned master classes are perfect for all experience levels from absolute
beginners to skilled stylists, salon owners and educators.
Sassoon continues to inspire those around the world with a passion for hair through its global education
program, its flawless cutting credentials and its indispensable trend translation role at the International
Trend Vision Awards. In the ever-changing hairdressing industry, a mutually rewarding alliance such as
the one between Wella Professionals and Sassoon is exceptional. Through this partnership, Sassoon will
continue to challenge, inspire and excite the hair world and clients alike, as it has done for more than
five decades.
The global Sassoon Academy locations have been hand-picked to provide students with something
more than just a premium learning experience. The cities chosen vary considerably in atmosphere and
style, but wherever it is, the quality of the education remains constant.
For Global Elite™ Salons only, Sassoon Academy courses, in-salon seminars and professional tools
can be paid for using Global Elite™ Reward Points.
91
UNIQUE FEATURES & BENEFITS
• Over 50 years’ experience in hair education.
• Curriculum teaches cutting and coloring techniques, not specific haircuts and colors.
• Full-time, departmentalized instructors trained internally and internationally traveled.
• Live models for all hands-on work sessions of the course.
• The lowest student-to-teacher ratio in the industry: 8:1 for cutting courses, 7:1 for color courses.
• 13 locations worldwide, strategically placed for student convenience.
• Offers courses year-round.
SASSOON ACADEMY NORTH AMERICAN LOCATIONS
CHICAGO | LOS ANGELES | MIAMI | NEW YORK CITY | SAN FRANCISCO | SEATTLE | TORONTO
CREATIVE TEAM
MARK HAYES, INTERNATIONAL CREATIVE DIRECTOR
TRACI SAKOSITS, NORTH AMERICAN CREATIVE DIRECTOR
RICHIE RIVERA, NORTH AMERICAN COLOR DIRECTOR
For over 30 years, Mark Hayes has been inspiring young
hairdressers at Sassoon with his passionate approach to hair
and his technical expertise.
North American Creative Director, Traci Sakosits started her training
at Sassoon in New York in 1992, where her talents were soon
recognized and she moved swiftly up the ranks. She transferred to
the Beverly Hills Sassoon Salon location as a stylist in 1994 and was
promoted to Assistant Creative Director by 1996. The call to teach
came quickly, and Traci then moved to the Sassoon Academy in Los
Angeles in 1997, where she has been based for the last 15 years.
Richie Rivera started his Sassoon career at Sassoon Academy in
Los Angeles in 1992. He then went on to complete his Sassoon
Salon apprenticeship in Boston in 1993, where he has been
based for the last 19 years.
Mark’s signature style – a series of pared-down looks reflecting
his love of modernist art and architecture – puts him at the
forefront of global hair design, and his role as International
Creative Director takes him all over the world, coaching,
teaching and inspiring.
He has ultimate responsibility for the renowned seasonal
Sassoon collections, eagerly anticipated by those wanting to
know the future of fashionable hair.
While in Los Angeles, she earned the roles of Creative Director and
Regional Creative Director. Then, in April 2012, her passion and
dedication to Sassoon led to her most recent appointment of North
American Creative Director.
As North American Creative Director, Traci ensures that there is
absolute consistency in education, while organizing and developing
her team. It’s a job that involves extensive travel both nationally and
internationally, spreading the word about the Sassoon methodology.
92
During Richie’s time in this Sassoon, he worked as Salon Color
Director, until being named East Coast Regional Color Director
in 2009. Then, in April 2012, Richie earned the prestigious role
of North American Color Director.
As the North American Color Director for Sassoon, Richie has
the ultimate responsibility of educating and developing the
next generation of colorists and tinters in all the North America
Salons and Academies.
As well as creating high-impact Academy courses, Sassoon also delivers superb cut and
color skills on stage with their dedicated show and seminar teams. Each year, members
of the Sassoon Creative Team travel the globe to stage hair shows, seminars, master
classes and educational events.
As pioneers of education, Sassoon has an international role in ensuring that audiences
everywhere have access to the unique Sassoon philosophy. Sassoon shows and seminars
are a means of learning that inspire, energize and educate by delivering the right
skills and information in a meaningful way, in your own environment. All Sassoon
Academy events are tailor-made starting with a personalized consultation with the Wella
Professional representative and/or organizer.
SASSOON ACADEMY
SASSOON ACADEMY SHOWS
IN-SALON SEMINARS
INTIMATE LEARNING IN A SALON ENVIRONMENT
Sassoon realizes that not everyone can get to a dedicated Academy with the frequency
that they would like, so they will travel to you! In-salon seminars are suited to small
audiences and can last from one to five days, depending on the depth or level of
education required. The environment allows for a high degree of detailed instruction,
where every day begins with a demonstration, and the afternoons are devoted to
hands-on learning.
The optional addition of presentation models provides impact in illustrating the
demonstration. The in-salon seminar format can be delivered in an alternative venue
should your salon not be spacious enough.
Please be advised that all hands-on and demonstration work undertaken by the Sassoon
team will be carried out on live models only.
AUDIENCE SIZE | Maximum 30 per educator in a demonstration format and eight per
instructor for cutting hands-on. Seven per instructor for color hands-on.
DURATION | Personalized one to five days
LOOK & LEARN SEMINARS
SUPERIOR SKILL DEMONSTRATIONS FOR A LARGER AUDIENCE
Look & Learn seminars deliver insight into the unique world of Sassoon education. While
the emphasis is firmly on technical instruction, presentation models complement the
step-by-step cutting, coloring and finishing executed by the on-stage Creative Team. The
Look & Learn seminar format offers a high degree of flexibility, ensuring that you meet
both your audience’s expectations and your business objectives.
AUDIENCE SIZE | Maximum 200
DURATION | Maximum one and a half to two hours per session
FOR A LIST OF FULL SASSOON ACADEMY COURSES,
CALL 1-888-757-5100 OR VISIT SASSOON.COM
93
Photographer Credits: Pete Nguyen, Bill Knapp, Krysten Garibay & Michael Poole,
and Nick Berardi, Jem Mitchell & Randy Taylor, Nicolas Troncin, Michael Powers, Platon and David Slijper
©2013 The Wella Corporation, SPP-NA-R147-13
94
wellainteractive.com

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