exclusive

Raleigh Show Guide Layout_V4:Layout 1
12/12/08
16:54
Page 1
SUNDAY 18TH TO FRIDAY 23RD JANUARY
PAGE 3
s
l
a
e
SHOW
D
a
g
e
M
w
o
Sh
GUIDE
argins
Corratec -
Fantastic M
dees only
For show atten
EXCLUSIVE TO
RALEIGH
Raleigh becomes
exclusive distributors
of Corratec... unveils
2009 range
Your guide to the highights at
the upcoming Raleigh Complete
Cycling Conference
PAGE 4
Raleigh
Performance
Division –
The launch of Avanti
road and MTrax
mountain bike ranges
PAGE 5
Raleigh
Town and
Comfort
Range New line-up
PAGE 6
Diamondback
A new ‘individual’
look has been
introduced to the
MTB range
PAGE 7
High 5 Another new
Raleigh exclusive
introduced for
2009
To register your attendance at the Raleigh Complete Cycling Conference please contact
Janet Carr at janetcarr@raleigh.co.uk or call 01773 532600. New account enquiries welcome.
Raleigh Show Guide Layout_V4:Layout 1
12/12/08
16:34
Page 2
New stores opened: Accrington, Airdrie, Castletown, Colchester, Glasgow Baillieston
last threee
in the w
sold
s
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ill neek
ep all ovfeory well...”
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ll chuffe
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Cycleli
EXCLUSIVE
PROMOTIONAL MARKETING
...TO THIS
TO HELP you promote your business
throughout the year we have created a
monthly marketing campaign which
consists of window posters, and bike price
insert cards, along with a disk of artwork
for promotional material which you can
customise for your shop.
7 REASONS TO JOIN
CYCLELIFE
●
●
●
●
●
●
●
Preferential buying terms
12 months phased credit on opening order
National & local marketing support
New store look – Raleigh will contribute
50 per cent towards store-fit and signage
Location exclusivity
Become part of a national identity whilst
retaining your independence
B2C exclusivity
EXCLUSIVE ADVERTISING
As part of Cyclelife’s advertising campaign we
have placed adverts in national newspapers,
cycling, lifestyle, and in-flight magazines
Reaching over five million
consumers already
EXCLUSIVE POINT OF SALE FOR YOUR SHOP
THE POINT OF SALE was designed to improve the presentation of your
business and enhance your customers’ shopping experience.
The POS packages can be customised to fit any size shop, from 500 sq
feet to the 3000 sq feet, creating a simple but effective stylish look.
For further information on joining Cyclelife contact your Account Manager or
call Pam Simmons on 01773 532651 or email pamsimmons@raleigh.co.uk
Raleigh Show Guide Layout_V4:Layout 1
12/12/08
16:34
Page 3
new
UNIQUE
RACE TECHNOLOGY
2009
Developed with the input of professional road racing cyclists
from the Volksbank team, and handcrafted by Mauro Sannino,
a frame building legend with over 30 years experience, the new
‘CCT Pro’ offers a full blooded, full carbon monocoque race frame
with uncompromising stiffness where it counts, and subtle fast
rolling performance with amazing shock absorbing properties. All
of which, in the right combination offer the most responsive and
rider focused experience.
OPTIM
MUM POWER TRANSFER
The ‘Biometric Bow’ system, has a long tradition at Corratec.
The sloping continuous dual top tube makes the front and
rear triangles of the frame smaller, which is arguably the most
uncompromising way of creating stiffness. It positively screams
“ uphill… uphill!” .
With the exposed seatpost concept this performance design
also meets the comfort requirements of even the most
aggressive rider, offering the perfect amount of comfort in
TH[LYPHSÅL_
new
2009
TRUE LINEAR SUSPENSIO
ON
The unique ‘2circle’ suspension design offers a truly linear
suspension action, where by the motion of the rear suspension
unit maintains a linear force upon the rear shock unit, producing a
smooth linear damping and spring action from the rear shock.
The result is a smooth action throughout the travel of the rear
suspension with no ramping effect. The linear force upon the
rear suspension also greatly extends the life of the rear shock by
not introducing any lateral force upon the stanchion as it moves
through the shock travel.
For further information about Corratec in the UK, and for information about becoming a retail distributor please contact:
Mike Mudd at: mikemudd@raleigh.co.uk or telephone 01773 532682
Raleigh Show Guide Layout_V4:Layout 1
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Page 4
Sunday 18th to Friday 23rd January
FOLLOWING ON FROM a very successful
2008 launch of our road bikes, the new 2009
AVANTI range is more extensive. Using our
own designed race proven carbon frame
and fork the Cycling Plus award winning
Race model now gets a new livery and an
upgrade to the Ultegra SL groupset.
The range now tops out with the new
Team model fitted with the lightweight
Sram Red groupset and Mavic Ksyrium
Equipe wheels and for the budding time
triallists and triathletes our Carbon Team
TT model will make you go places FAST.
The new Raleigh Performance
Division has been created to deliver
the very best home grown bikes from
MTrax and Avanti.
Drawing on our teams engineering
and design expertise that dates back to
the famous 70’s TI Raleigh Team and
through to Team Raleigh who
dominated the emerging mountain
bike cross country and downhill scene
of the 90’s, where Raleigh led the way in
frame materials, design and
manufacturing techniques.
MTrax 5.0 Full
Carbon frame with
SRAM XO groupset
For the Next Generation
TO SUPPORT and gain exposure for the Avanti
and MTrax ranges we have launched our very
own Raleigh Avanti Racing Team
supported by Raleigh and all its accessory partners.
Five riders have already signed up, with a current
National MTB champion among them. The team’s
unique feature is that it will be made up of riders
who work in the shops that are stocking this range
of products. Riders will be using the Avanti Carbon
Team or Race models and, off-road, the MTrax 5.0.
AVID MOUNTAIN BIKERS will remember how MTrax once dominated the UK
mountain bike scene under the pedal power of legends such as David Baker,
Barrie Clarke, and Adrian Timmis.
MTrax steps back into the limelight with 5 new hardtail models designed
specifically for trail centre riding, and the latest trend of Enduro events.
Ranging from £550 to £2000, highlights include our top-of-the-range HT5.0
featuring a UK designed and custom built carbon chassis that’s as at home trail
riding as it is racing Enduro events and our custom built 6061 hydroformed
aluminium chassis with integrated carbon seatstays, a lightweight yet resilient
off-road performer. Groupsets are from Sram featuring X-5 to X-O, with FSA
chainsets and Rockshox suspension.
Raleigh Show Guide Layout_V4:Layout 1
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16:35
Page 5
Raleigh Freeride
AT series
Our top-selling Freeride AT mountain bike series
gets a new graphic look. Sharp and aggressive
graphics for the men and soft, warm graphics for the
women make these bikes some of the most
attractive and affordable bikes available. Featuring
our proven AIRLite alloy frames and trusted
branded components from Shimano & Suntour, the
new AT30 and AT40 benefit from an eye-catching
Hydroformed frame with lockout forks on the AT40.
Raleigh Recreation
Explore, Roam,Venture and Gruv
A new concept bike range, stylish and sophisticated
looks, designed for leisure riders seeking a healthy
alternative to the weekend drive
Raleigh Comfort MTB
Voyager Series
The ultimate sporty mountain bike built for
comfort, for use around town or on the trails
Relaxed frame
geometry and new
women’s step through
frame
Raleigh Trekking
Pioneer Jaguar
Designed to take you places in style and
destined to be a hit with commuters and
traditional tourists
Fully equipped with carriers and lights
Selle Royal saddle and comfort grips
Luxury equipment,
Selle Royal saddles and
comfort grip
Raleigh Show Guide Layout_V4:Layout 1
12/12/08
17:01
Page 6
Sunday 18th to Friday 23rd January
k
e Diamondbac
w image to th
ne
e
a
s
os
lo
ng
t
ri
le
b
2009
have been
ung designers
model. The
bikes. Our yo
l look to every
ua
id
iv
d
in
an
d spec’d in
and brought
e designed an
ar
es
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ac
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anagers and
Diamond
our Product M
y
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m
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tin
Not
and the varied
for UK riders
lly
ia
ec
p
face.
es
Engineers
conditions they
Dir t
ack are
Diamondbd to the Dirt
committe r, and have an
Jump ride e new line-up.
impressiv hlights:
Range hig cs
hi
grap
• Individualrim
e geometry
inspired fram
lg
• Sam Pi and RS
T forks
• Society
Hardtail
ned for
ically desigx and Axis
if
c
e
p
s
re
pe
ils a
the 2009 A
nd
Our Hardta
tre riding; drofor med frame a
n
e
c
il
a
tr
y
UK
H
:
w
ts
e
h
n
g
hli
ve a
frames ha handling. Range hig
es
m
d
e
fra
v
ed
ro
m
p
or
drof
im
ack Vectra Hy
ondb
• New Diaman
groupsets
o SLX and XT
im
Sh
• New
s
tyres
• Rockshoxtafol rk
ountain King
M
en
tin
• Con
s
el
ific mod
• Women’s spec
Downhill
ired the
th has inspturing the
a
b
b
a
S
e
a
fe
of th
The birth the new XTS range, hlights:
ig
f
o
h
e
h
c
g
n
n
a
u
etry
la
TS Moto. R
Sabbath geom
XTS and Xe now lighter and stronger with
m
• New XTSsifra
mount
n rear shock
tio
po
ti
• Mul
ar shock
arm yoke
• Fox VanR re
d rear swing
hi
ac
m
• CNC hi Bonember 888 & 66 RCV forks
• Marzocc
Quad brakes
• Award wtyinrenisng
• Maxxis
Full Sus
bike. Its 5”
ail centre set-up
tr
t
c
e
rf
e
p
the
ar m
Our XSL is single pivot swingd better
d
n
n
a
a
l
g
e
in
v
b
tra
lights:
great clim
provide a g bike. Range high
descendin
m
iffer swing ar
d st
le
• XTS inspire
ed front triang
ra Hydroform
ct
Ve
ew
N
ks
oc
•
sh
ar
re
forks and
• Rockshoxan
et (XSL comp)
o SLX groups
im
Sh
ew
•N
tyres
ng
Ki
n
ountai
• Continental M
Ashton/Diamondback
Team to Grow
2008 season saw the Ashton/Diamondback Team
dominate the headlines, with Sam Pilgrim and Ben
Savage putting on a tremendous display of their
talents, supported by team owner Martyn Ashton
on the Animal Relentless Tour. Monthly features in
MBUK, along with Rowan John’s online videos,
ensured they were all in the news. The Team
will be strengthened in 2009 to cover
more mountain bike disciplines.
New Special
Edition Bikes
IN 2009 Diamondback UK
will also launch a special
edition range of Ashton/Diamondback bikes
designed with Martyn and Sam. The three bike range
with frameset options will be available soon. Keep
your eyes peeled on www.teamashton.co.uk for future
news and sneak peeks of the bikes.
Raleigh Show Guide Layout_V4:Layout 1
12/12/08
16:36
Page 7
RED-HOATCCESSORIES
New Products from our
Brand Partners
(4)
(2)
(1) Egger & Wright, fully
equipped office bags ideal for
travelling to work. (2) Cycle 35
rear pannier converts swiftly into a
fully functional backpack. (3)
Bikepark 16 DH backpack with
additional padding and MP3 pocket,
and storage for a full face helmet.
(4) Pave & Steam jackets
constructed from highly technical
fabrics providing great
functionality and comfort.
(1)
(3)
EXCLUSIV
E
USED BY Team Columbia the No.1 European
Pro Team and home to multi Tour stage
winner Mark Cavendish.
(1) FP3.1 & FP3.0, aerodynamic high tech
road helmets providing maximum protection
and superb ventilation. (2) Crow Pro Pola
eyewear with Uvex polarised lens technology.
(3) MAXX commuter glasses great
protection from harmful rays and road hazards
(3)
(2)
EXCLUSIV
E
(1)
SPORTS NUTRITION is now a
massive part of the cycling world.
Since the introduction of its Super
Carbs range, High5 has been
untouchable in all blind tests
conducted for an athlete’s performance.
Super Carbs formulas allow up to 120grams
of carbohydrate to the bloodstream per hour,
whereas traditional energy products are limited to
supplying around 60 grams.
EXCLUSIV
E
New products also launched from:
Shockblade Vario
provides a solution to the long
standing problem of
mudguard compatibility with
front suspension forks.
Raleigh Show Guide Layout_V4:Layout 1
12/12/08
16:36
Page 8
Sunday 18th to Friday 23rd January
RED-HOATCCESSORIES
The journey begins for your customer when they select an Avenir product.
The entire range has been specifically designed and targeted to the
cycling consumer’s travel and comfort needs. Already well established in
the car rack, child seat and bags market, 2009 sees Avenir’s efforts
rewarded with a fantastic new range of clothing, saddles and glasses
Saddles
Sunglasses
Clothing
Soft Gel Technology vacuum
sealed saddles, produced
using a bonding process
which ensures a seamless
finish between
the cover and the
saddle base.
Introducing‘Scarlet’ a
women’s casual sunglass with
dark tinted lens and soft
adjustable nose piece, plus the
‘Powder’, a sporty sunglass
in white with replaceable
lenses and soft nose piece.
The new range moves into
more specific and technical
garments and caters for
every type of rider. We also
have a women’s specific
range to target this growing
part of the market.
AVENIR CLOTHING RANGE HIGHLIGHTS...
• Casual men’s and women’s jerseys and t-shirts using high wicking fabrics • Elite range of MTB shorts packed with features
• Meryl quick drying fabric road jerseys • Improved stretchable chamois and reflective panels on lycra shorts
NEW200
9
Our top-selling helmets
Extreme
Missile
Little Terra
Lightweight and fully inmoulded with all new
graphics including a
womens specific model.
New look graphics
New designs and
graphics from the
brand parents can
trust
New
Rascal
XXS
New Burner
Junior BMX hard-shell in
a variety of colours
RSP Helmets
Outland range – the critics’ choice
Two new helmets are introduced –
the Soul Am all mountain full inmould helmet, with unique design
and the very best specification, plus
the Urbanite commuter helmet, fully
in-moulded and spec’d specifically
for the commuter’s needs.
OUTLAND is the range known for its great magazine reviews and value for money products...
El Rey and La Reina are part of a new
seven saddle line-up. El Rey – Spanish for
‘The King’, at 230 gms will feature on both road
and XC racer bikes. Two versions are available:
cro-mo rail with black cover or hollow Ti rail
and white cover. La Reina – ‘The Queen’,
features hollow Ti rails, flexible honeycomb
base and sumptuous brown leather – a great
option for the serious female rider. Completing
the line are the Century, Mountain Man,
El Barrio Visto and Vista. The ‘Kustom
Slim’ pedals and Enduro Lock-On grips
are already proven performers and are now
available in a range of colours, added to that is
the Lock-On flanged ‘Slopestyle’ grip