2013 Bridal Fashion Study 2013 Bridal Fashion Study

Transcription

2013
Bridal Fashion Study
2013
XO GROUP INC.
sample and methodology
The market’s most comprehensive
online bridal fashion survey
• 11,427 qualified respondents
o The Knot & WeddingChannel members
o Wedding dates in 2013
o represent variety of ethnicities, income,
education, and wedding budget levels
1,737 more
Nearly
80%
respondents
of
U.S.2011*
than
Brides
Source:
TKWN 2013 Bridal Fashion Study; *2011 respondent count: 9,690
2
o geographically dispersed across U.S.
• Fielded September/October 2013
• Survey and data management partner:
Decipher Inc.
XO GROUP INC.
respondent profile
•
Marital Status:
o 23% engaged
o 77% married
•
Average Age: 29.2
•
Employed Full-Time: 76%
•
Graduated College (4-yr): 84%
•
HHI:
o Median HHI: $58,035
o Average HHI: $80,596
o $75K+: 39%
o $100K+: 24%
Source:
TKWN 2013 Bridal Fashion Study
3
XO GROUP
INC.
XO GROUP INC.
distributed across the US
Respondent’s Geographic Residence
9%
6%
15%
14%
16%
8%
4%
9%
18%
Source:
4
XO GROUP INC.
• U.S. Wedding Events:
estimated at 1.7 Million a year
• U.S. Bridal Fashion Spend:
more than $5 Billion a year
Source: TKWN 2013 Bridal Fashion Study
XO GROUP
INC.
XO GROUP INC.
finding the dress
XO GROUP INC.
the search timeline
begin
research
visit
stores
purchase
dress
Months Before Wedding
(on average)
TREND:
Search has
increased
by a few
weeks from
2 years ago
10.5
months
Source:
7
8.8
months
Base: Purchased wedding dress; Tables: 59, 60, 61
7.7
months
XO GROUP INC.
dress shopping is a group activity
Shopped with Bride for
Wedding Dress
2013 2011
Mother
75%
75%
-
Girlfriend
46%
48%
Sister
40%
36%
Other family member
29%
36%
Mother-in-law
20%
18%
Father
6%
6%
Fiancé
2%
3%
-
Fact: 67% of brides say that family/friends recommendations
were important in selecting where the dress was purchased
Base: Women
purchased
a dress;
Base:who
Purchased
wedding
dressTable: 87
XO GROUP INC.
most brides know
what style they want
I had no idea
which dress style
I wanted
23%
I knew exactly
what dress style
I wanted
18%
77%
I had a good idea
which dress style
I wanted
59%
Source:
9
Base: Purchased wedding dress; Table: 41
XO GROUP INC.
brides “seriously consider”
an average of 2.5 dresses
5 dresses
4 dresses 3%
7%
6+ dresses
5%
Only 1 dress,
my wedding
dress
24%
3 dresses
24%
2 dresses
37%
Fact: 61% of brides only consider 1-2 dresses
Source:
10 TKWN 2013 Bridal Fashion Study
XO GROUP INC.
buying from traditional retailers is most popular
• purchased from traditional retailers is up from 49% in 2011 while
custom/special order is down from 44%
Custom made
from scratch
4%
Passed down
from family
member/
friend
1%
Custom/
Special Order
29%
Traditional
retailers
(online or
offline)
65%
Source:
Base: Selected/Purchased wedding dress; Table: 27
XO GROUP
INC.
XO GROUP INC.
bridal stores dominate
Fact: 92% purchase their wedding dress
in a bridal salon/chain store and visit an
average of about 3 stores
Where They Bought Their
Wedding Gown: In-store*
2013 2011
Local bridal salon/boutique
60%
58%
National bridal chain store
32%
33%
Custom tailor
2%
2%
Thrift/Consignment store
2%
1%
Department store
1%
1%
-
1%
1%
-
3%
4%
(David’s Bridal, Alfred Angelo, Demetrios, etc.)
76% of brides
‘very likely’ to
recommend
their gown
retailer
Source:
(Nordstrom, Macy’s, Neiman Marcus, etc.)
Specialty store
(Ann Taylor, J. Crew, Anthropologie/BHLDN etc.)
Other
*Base: Purchased wedding dress in-store; Table: 63, 64, 89
92%
-
XO GROUP
INC.
XO GROUP INC.
service, selection, price points &
reputation are key in choosing a store
Very important
Somewhat important
Helpfulness/Service of bridal consultant
68%
Variety of price points
60%
Reputation of store
28%
53%
Variety of styles/designers
56%
87%
30%
86%
45%
40%
Ease of getting appointments
46%
36%
53%
Convenience of store location
29%
38%
28%
39%
Ability to look at styles online beforehand
31%
33%
In-store alterations
30%
Store special offers/rewards
Variety of bridal accessories
Selection of bridesmaids' dresses
Prior experience with retailer
Multiple nationwide store locations
30%
24%
12%
31%
17%
22%
13%
9%
35%
24%
85%
82%
82%
81%
43%
Recommendation of family/friends
88%
34%
Store atmosphere
Knowledge of consultant/salesperson
90%
22%
67%
64%
60%
59%
43%
39%
37%
14% 23%
Bridal trunk shows 5% 14% 19%
Source:
Base: Women who purchased wedding dress in-store; Tables: 68-84
XO GROUP
INC.
XO GROUP INC.
online shoppers know
what they want
Fact:
Only 8% of brides purchase their wedding dress online
Where They Bought Their
Wedding Gown: Online*
6 in 10 (57%)
online shoppers
opted
for online
because of
price/value*
Source:
2013
2011
User-to-user website
30%
29%
Specialty store website
15%
11%
National chain bridal
website
13%
13%
Dress designer website
7%
5%
Department store website
6%
7%
Other
29%
34%
-
Notes: ‘Other’ = bought fabric online but made dress themselves; or
used a seamstress
*Base: Women who purchased wedding dress online; Table: 67, 86
XO GROUP INC.
dress shopping can be fun!
It was
overwhelming
/a nightmare
4%
It wasn't as
much fun as I
thought it
would be
20%
It was the best
time of my life
15%
76%
It was more
fun than I
thought it
would be
61%
Source:
XO GROUP INC.
open-minded brides and helpful sales personnel
are integral in finding the perfect gown
Agree Completely
Agree Somewhat
Consultants/Retailers helped make my dress
search enjoyable
56%
I knew it was my dress the moment I put it on
40%
30%
42%
I loved trying on different dresses
35%
I considered dresses that weren't white or that
had colored accents
35%
37%
43%
The ideas I got from wedding magazines and
wedding websites helped me to find my dress
My fiance dropped hints about the kinds of
dresses he'd like
31%
49%
I went into my dress search with a very open
mind
I tore pictures out of magazines & took them
shopping with me
2011
20%
14%
Base: Purchased wedding dress; Tables: 90-99
35%
24%
14%
17%
59%
34%
31%
4-point Agreement Scale – Top 2 Box
87%
85%
86%
86%
83%
86%
72%
71%
70%
80%
60%
45%
23%
XO GROUP
XO GROUPINC.
INC.
sources of information
XO GROUP INC.
when looking for a dress, bridal
stores, websites and bridal
magazines are the trifecta
• National wedding websites are the #1 source for brides
Sources Used
National wedding web sites
64%
Local bridal salon/boutique
63%
National wedding magazines
62%
National chain bridal store web sites
59%
National chain bridal store
55%
TV shows about brides
54%
Search engines
49%
Gown designer web sites
46%
Local wedding magazines
38%
Wedding books
32%
Bridal shows/expos
Specialty store web sites
Local wedding web sites
Base: Women who purchased wedding dress; Table: 42
31%
26%
22%
XO
GROUP
XO GROUP
INC. INC.
brides search specific styles of dresses most
often when researching online
Search terms used on search engines
New
in
2013
65%
Specific style of dress
The term "wedding dresses"
62%
Specific designer name
50%
Store name
36%
Store location/geographic search
Other
33%
6%
XO GROUP INC.
brides search for…
design 25%
sweetheart neckline
cap sleeves
birdcage veil
color 17%
theme 13%
Beach
Celtic wedding
50’s
lace
plus-size
price
9%
celebrity 2%
8%
5%
Audrey Hepburn
Grace Kelly
Ginger Rogers
bridal 2%
ethnic 2%
designer
3%
Indian
African
Japanese
vintage 11%
maternity 1%
XO GROUP INC.
8 in 10 (83%) brides used their mobile
device to look for/purchase a dress
• the use of mobile phones has doubled in the last 2 years (from 38% to 77%)
Smartphone
Laptop/
Notebook
Tablet
77%
74%
46%
Used the camera on my device to take pictures of
dresses and send them to friends and family
58%
8%
30%
Accessed dress galleries on wedding sites from my
mobile device
30%
57%
30%
Accessed local vendor directories from my mobile
device
18%
35%
16%
Downloaded mobile apps with dress galleries
16%
6%
10%
Used an app provided by an online or offline retailer
9%
5%
6%
Used Mobile Device During Dress Search (net)
Source:
Base: Purchased wedding dress; Tables: 51-54
XO GROUP INC.
brides share their gown shopping
experience across multiple platforms
Once a week or more
Less than once a week
Texted my closest friends and family to make plans
to go dress shopping
27%
Shared dresses I found online with family and
friends via social media
45%
17%
Posted social media updates on my shopping
experience
7%
Posted pictures of dresses I liked on social media
sites so only my closest friends and family see
7%
20%
22%
10%
17%
Video chatted with friends and family about
5% 8% 13%
shopping for my wedding dress
72%
37%
29%
New
in
2013
5% 7% 12%
sites so everyone in my social circle could see
10%
Posted pictures of dresses I like on photo sharing
5% 5%
sites
Base: Purchased/will purchase a wedding dress; tables: 109, 110, 111
XO GROUP INC.
the dress isn’t a secret before the wedding
Who Saw the Dress Before the Wedding?
1 in 6 (16%)
of brides had
misgivings
about their
dress
Source:
Base: Married segment: Tables 23, 25
% Total
2013
2011
Mother
89%
89%
Bridesmaids
75%
69%
Sister(s)
52%
50%
Mother-in-law
43%
41%
Other friends
42%
41%
Father
35%
38%
Other family
members
31%
26%
Grandmother(s)
22%
21%
Brother(s)
13%
14%
Fiancé/groom
7%
8%
Father-in-law
6%
6%
-
-
XO GROUP INC.
let’s talk about the dress
XO GROUP INC.
the dress was…
feminine
25%
funky
glamorous
15%
dramatic
6%
sexy
12%
1%
elegant
45%
cool
1%
sophisticated
12%
whimsical
6%
traditional
9%
romantic
45%
vintage
21%
princess-like
13%
casual
2%
simple
15%
classic
24%
modern
9%
chic
4%
Base: Selected/Purchased wedding dress
Off beat
2%
Note: could pick up to 3 descriptors; Table: 24
fun
8%
XO GROUP
INC.
XO GROUP INC.
nearly 4-in-10 brides opt for Fit-n-Flare
• Fit-n-Flare is up from 29% in 2011; A-Line is down from 43%
Sheath
Princess
7%
7%
Ball Gown
13%
Fit-n-Flare
38%
A-Line
28%
Almost all brides
(96%), wear a
dress specifically
designed as a
wedding
gown
Fact: Over 9-in-10 women (93%) wear a floor-length dress
Source:
Base: Selected/Purchased wedding dress; Tables: 13,18
XO GROUP INC.
over 4-in-10 brides
prefer natural waistline
Empire
7%
Basque
10%
Dropped
14%
Natural
45%
Asymmetrical
21%
XO GROUP INC.
a strapless dress with a sweetheart
neckline is generally preferred
Type of Neckline
% Total
2013
2011
Strapless
69%
73%
With a sweetheart neckline
52%
44%
With a straight across neckline
17%
29%
31%
27%
V-Neck
10%
11%
Sweetheart
9%
6%
One Shoulder/Asymmetrical
2%
3%
Square
2%
2%
-
Round/Scoop
2%
2%
-
Off-the-Shoulder
1%
1%
-
Bateau (boatneck)
1%
1%
-
Other
4%
1%
With Straps
28
XO GROUP INC.
types of straps and sleeves vary
Sleeve/Strap Types
Long Sleeve Short
Sleeves
2%
4%
3/4
Sleeves
4%
Spaghetti
Straps
8%
Cap Sleeves
25%
Halter
10%
Tank
18%
Other
13%
Sleeveless
14%
Base: Women who didn’t have a strapless wedding dress; Table: 17
XO GROUP
INC.
XO GROUP INC.
brides still wear white…
in several shades
Rum/
Pink/blush
Champagne
1%
Other color
4%
4%
Stark White
16%
Ivory
58%
Silk/Diamond/
Natural White
16%
Trend: Ivory continues to gain in popularity, up
from 51% in 2011. While Stark White continues to
lose it’s luster down from 19%.
Base: Selected/Purchased wedding dress; Table:19
XO GROUP INC.
over 1 in 4 brides choose lace as their primary
fabric, Tulle is the most popular secondary fabric
Primary Fabrics Used in Dress
Lace
27%
Satin
Empress silk
satin
6%
5%
3%
Polyester 2%
Charmeuse 2%
6%
Silk
8%
Silk
13%
Satin
9%
Tulle
15%
Lace
10%
Organza
19%
Tulle
16%
Chiffon
Taffeta
Secondary Fabrics Used in Dress
1 in 10 brides
(10%) don’t
know the
main
dress fabric
Chiffon
5%
Organza
5%
Polyester
3%
Taffeta
2%
Empress silk
satin
2%
Charmeuse 1%
*Base: Selected/Purchased wedding dress; Tables: 21,22
Multiple Responses Allowed
XO GROUP
INC.
XO GROUP INC.
embellishments are not as important
•
More brides are opting for sashes and belts than 2 years ago
Top Dress Details
Source:
% Total
2013
2011
Short train (less than 5 feet)
68%
70%
Crystal/Rhinestone/Gem details
45%
59%
Pearl details
25%
28%
Embroidery
24%
28%
Unique back (open, V-neck)
23%
-
Floral details
23%
28%
Sequins
22%
25%
Sash
14%
13%
Belt
14%
8%
Long train (5 feet or longer)
11%
11%
Pick-ups
9%
13%
Bows
4%
6%
Bolero Jacket
3%
2%
*Base: Selected/Purchased wedding dress; Table:20
Multiple Responses Allowed
new in 2013
-
XO GROUP
INC.
XO GROUP INC.
to most, the dress is their dream come true
% Agree: The Dress was “Close to what I envisioned”
Only a few
similarities
12%
It was totally
different
28%
Exactly the
same
18%
60%
Pretty close
42%
58% will
have the gown
professionally
preserved
Source:
Fact: 89% of brides wore their wedding
dress throughout the entire reception
Base: Selected/Purchased wedding dress; Tables: 26, 40, 126
XO GROUP INC.
what did they spend?
XO GROUP INC.
the average dress
costs $1,241
Cost of Wedding Dress (without alterations)
$3,000+
6%
$2,001$3,000
8%
less than $500
21%
$1,501-$2,000
10%
$501-$750
14%
Summary: Cost of Wedding Dress (Net)
2013
2011
$1,000+
47%
35%
$1,500+
24%
17%
$2,000+
14%
10%
$3,000+
6%
5%
$1,001-$1,500
24%
$751-$1,000
18%
The average
spend has
increased by
$200 since
2011
XO GROUP INC.
XO GROUP INC.
85% of brides had alterations
Cost of Alterations
$500+
5%
$401-$500
8%
Less than $100
20%
$301-$400
10%
$201-$300
18%
$101-$200
21%
Average Cost of Alterations: $271
Base: Purchased wedding dress and had alterations; Tables: 29, 30
XO
GROUP
XO GROUP
INC. INC.
nearly 1 in 3 brides (29%) go over budget
Over Budget Brides
Amount Spent on Dress (incl. alterations) vs. Budget
Did not have
budget
19%
Over budget
29%
Budget
Original
Budget
Actual
Spend
$250 or less
6%
3%
$251 - $500
19%
3%
$501 - $750
9%
9%
$751 - $1,000
32%
11%
$1,000+ (Net)
35%
73%
$1,268
$1,975
Average Budget
• majority spent over a $1,000 (35%)
• spent 56% more than budgeted
Under Budget Brides
On budget
31%
Under budget
21%
Budget
Original
Budget
Actual
Spend
$250 or less
7%
17%
$251 - $500
14%
17%
$501 - $750
5%
15%
$751 - $1,000
30%
20%
$1,000+ (Net)
45%
31%
$1,499
$933
Average Budget
• majority spent over $1,000
• spent 38% less than budgeted
Source:
Base: Purchased wedding dress; Tables: 31,32,33, 34, 35
Note: Actual spend includes costs for alterations
XO GROUP INC.
how did they accessorize?
XO GROUP INC.
84% of brides search for accessories online
Searched Online
63%
Shoes
46%
Jewelry
Headpiece
32%
Lingerie
32%
31%
Veil
14%
Handbag/purse
9%
Shawl/Shrug/Jacket
Gloves
Other
Source:
3%
6%
Base: Selected/Purchased wedding dress; Tables: 118,119
XO GROUP INC.
96% of brides purchase accessories
• Brides are purchasing more accessories at lower price points
Amount Spent on Specific Accessories
Amount Spent on All Accessories
Amount Spent
Veil
Lingerie
Jewelry
Shoes
% Purchased 2013
31%
32%
67%
83%
% Purchased 2011
51%
35%
46%
$99 or less
43%
69%
$100-$149
18%
$150-$199
Amount Spent on
All Accessories
2013
2011
68%
$99 or less
17%
12%
59%
71%
$100-$149
12%
11%
17%
13%
11%
$150-$199
12%
10%
13%
6%
8%
5%
$200-$299
16%
14%
$200-$299
12%
3%
7%
5%
$300-$399
12%
10%
$300 or more
12%
1%
7%
6%
$400-$499
7%
6%
Average Spend 2013
$165
$88
$163
$114
$500-$699
3%
8%
Average Spend 2011
$148
$91
$169
$97
$700-$999
4%
7%
$1,000-$1,499
3%
7%
$1,500-$1,999
2%
4%
$2,000 or more
2%
5%
29% spend
less than $150
on accessories
Average Spend $405
Base: Purchased dress accessories; Tablee: 120, 121, 122, 123, 125,
$566
XO GROUP
INC.
XO GROUP INC.
the bridal party
XO GROUP INC.
the bridesmaid dress purchase timeline
• Brides have an average of 4.5 bridesmaids
16%
5%
12+
Months
2%
11
Months
1%
10
Months
2%
9 Months 8 Months 7 Months
3%
7%
6%
29%
47%
6 Months 5 Months 4 Months
15%
14%
18%
3 Months
13%
2 Months
9%
0-1
Month
7%
Dresses are
selected an
average of 5
months before
the wedding
Table: 127, 130
XO GROUP INC.
sheath and a-line dresses dominate
• Natural and empire waistlines are most popular for bridesmaids
Dropped
2%
Basque
3%
Fit-n-Flare
8%
Assymetrical
13%
Baby Doll
8%
Sheath
32%
Natural
53%
Empire
18%
Empire
33%
A-Line
31%
• 58% of brides have their bridesmaids wear the exact same dress
• 30% of brides have their bridesmaids wear the same color but different style dresses
• 8% of brides have their bridesmaids wear completely different dresses
• 5% of brides have their bridesmaids wear the same style but different color dresses
Tables: 131, 133, 134
XO GROUP INC.
Bridesmaids dresses are a
myriad of colors, and
purple is the most popular
• “Blues” – 30%
TOP 3 (NETS):
• “Purples” – 20%
• “Blacks & Grays” – 17%
Source:
Dress/Color Palette
2013
2011
Dark Purple
17%
14%
Navy/Dark Blue
12%
9%
Black
10%
16%
Light Pink
9%
3%
Teal/Turquoise
9%
8%
Medium/Royal Blue
8%
8%
Gray
7%
5%
Fuchsia/Dark Pink
6%
7%
Red
5%
5%
Burgundy/Wine
4%
5%
Light Blue
4%
5%
Light Green
4%
5%
Light Purple/Lavender
4%
4%
-
Orange
Brown
4%
3%
4%
6%
-
Yellow
3%
3%
-
Beige
3%
2%
Kelly Green
2%
3%
Silver
2%
2%
-
Dark Green
2%
2%
-
Ivory
2%
2%
-
Gold
2%
2%
-
Multi-colored
1%
1%
-
White
1%
1%
-
Bronze
1%
1%
-
Base: Bought or selected bridesmaids dresses; Table: 135
-
-
XO GROUP INC.
over 8 in 10 (81%) buy bridesmaids dresses
exclusively in a “brick & mortar” store
Where Purchased
Type of Retail “Brick & Mortar” Store
In-Store
81%
Online
34%
Some in store, some online
16%
Type of Online Store
Other
5% Specialty
store
6%
Local bridal
salon/boutique
41%
National chain
bridal website
27%
Department
store
12%
Dress designer
website
7%
User-touser
website
11%
Department store
website
16%
Specialty store
website
22%
National chain
bridal store
46%
Other
21%
TRENDS:
In-store has increased from 73% in 2011 – local boutique is up from 39%, and department store is up from 9%
Online has increased from 13% in 2011 - Specialty store website is up from 27%, and national chain is up from 24%
Note: National chain bridal store: David’s Bridal, Alfred Angelo, Demetrios etc.
Specialty store: J. Crew, Ann Taylor, Anthropologie
Source:
Base: Bought or selected bridesmaids' dresses AND purchased in-store; Tables: 155, 156,157
XO GROUP INC.
the average bridesmaid dress costs $138
Average spend on bridesmaid dresses
More
than $250
5%
Less
than $50
6%
$201-$250
9%
$51-$100
21%
$151-$200
24%
$101-$150
33%
TRENDS:
For 63% of brides, bridesmaid dresses are purchased in a different store than the gown
Base: Bought or selected bridesmaids' dresses AND know where bridesmaids dresses were purchased; Tables: 158, 159
XO GROUP
INC.
XO GROUP INC.
brides are very considerate in allowing
bridesmaids a say in the dress selection
Completely Agree
I encourage lots of input from my
bridal party, but at the end of the day,
I will choose bridesmaids' dresses…
My wedding dress is most important,
so ultimately the wedding party attire
has to reflect my taste and style
It is important that my bridal party
have dresses that they might wear
again, so I'lve chosen the color but…
The bridesmaids' dresses should be all
about them, so I'm letting them
choose their own dresses
My bridesmaids can choose the
color/style but I am telling them
where to shop
Somewhat Agree
31%
32%
19%
39%
31%
18%
28%
24%
I decided to foot the bill of my
bridesmaids' dresses so I can pick 6% 9% 15%
exactly what I want
Source:
Base: Bought or selected bridesmaids dresses; Tables: 136-141
58%
57%
26%
23%
63%
51%
42%
New
in
2013
XO GROUP INC.
selecting the bridesmaids’ dresses is a
collaborative process
“All of my bridesmaids and I went all together, I had the color picked and they tried on dresses that they
liked until it was one everyone could agree on. And surprisingly it didn't take that long :)”
“I love the trend right now on
having bridesmaids pick their
own dresses in a color chosen by
the bride. I encouraged my
bridesmaids to truly pick
something they would wear
again since dresses aren't cheap!
I didn't want to ask them to
purchase something that they
didn't think they looked good in
and would never wear again”
“My bridesmaids were out of
state so we all chatted on
line & looked at pictures &
decided what we all liked. I let
them decide on a style
together & I picked the color”
“Allowing them to choose their own styles was a lifesaver for me. I told them the store, color, length
and fabric - but they picked the style. This way they all felt comfortable which was most important”
Base: Have 1+ bridesmaids and already bought/selected dresses; Tables: 153-155
XO GROUP INC.
brides share their bridesmaids’ dress
shopping experience across multiple platforms
Texted my closest friends and family to make
plans to go dress shopping
29%
Shared dresses I found online with family and
friends via social media
sites so only my bridal party could see them
45%
18%
12%
19%
15%
Posted social media updates on my shopping
experience
6%
14%
sites so that only my closest friends and family
could see
8%
11% 19%
74%
37%
27%
20%
Video chatted with friends and family about
5% 8% 13%
shopping for bridesmaids' dresses
5% 7% 12%
sites so everyone in my social circle could see
Posted pictures of dresses I liked on photo sharing
5% 7% 12%
sites
New
in
2013
XO GROUP INC.
the groom & groomsmen
XO GROUP INC.
the groom attire purchase timeline
5%
8+ Months
3%
67%
27%
7 Months
2%
6 Months
8%
5 Months
6%
4 Months
13%
3 Months
19%
2 Months
22%
0-1
Month
26%
Suits/tuxes
are selected an
average of 2.9
months before
the wedding
Compared to the bridal gown, the
suit/tuxedo purchase is made right
before the wedding
Source:
51
Base: Have already bought/rented groom/groomsmen attire; Table 169
XO GROUP INC.
the groomsmen attire purchase timeline
• Grooms have an average of 4.5 groomsmen
3%
8+ Months
2%
77%
23%
7 Months
1%
6 Months
6%
5 Months
6%
4 Months
11%
3 Months
18%
2 Months
22%
1 Month
or Less
32%
Suits/tuxes
are selected an
average of 2.6
months before
the wedding
Base: Have already bought/rented groom/groomsmen attire; Table 160, 170
XO GROUP INC.
formality is still the way to go
• however, more grooms are opting for suits than in 2011
Groom’s Attire
2013
2011
Tuxedo
56%
64%
Suit
31%
24%
Casual shirt & pants
4%
4%
Jacket & tie w/pants
3%
2%
Ethnic attire
0%
1%
Other
5%
4%
When it comes to selecting the attire, over 80% of all
brides and grooms select the suit and/or tuxedo
together…both for the groom and for the groomsmen
Source:
53
-
2013
2011
Rent
64%
66%
Buy
33%
29%
Already Own
3%
5%
Base: Have already bought/rented groom/groomsmen attire; Tables: 163-166
XO GROUP INC.
formality is still the way to go for
groomsmen too
Groomsmen Attire
2013
2011
Tuxedo
57%
63%
Suit
27%
24%
Casual shirt & pants
6%
7%
Jacket & tie w/pants
4%
4%
-
Ethnic attire
1%
1%
-
Other
7%
4%
Source:
54
2013
2011
Rent
72%
73%
Buy
25%
24%
Already Own
8%
10%
Base: Have already bought/rented groom/groomsmen attire; Tables: 163-166
XO GROUP INC.
more than half purchase their attire at a
national chain store
Where Grooms Attire Rented/Purchased
Where Groomsman Attire Rented/Purchased
Online
3%
Other
7%
National
department
store
11%
National
Meswear/
Formalwear store
55%
Source:
55
Local Menswear/
Formalwear store
24%
National
Department
Store
9%
Online
2%
Local Menswear/
Formalwear
Store
25%
Base: Have already bought/rented groom/groomsmen attire ; Tables: 171,172
Other
5%
National
Menswear/
Formalwear
Store
59%
*Multiple responses allowed
XO GROUP INC.
1-in-5 grooms are getting their tuxes as
part of a packaged deal
Amount Spent on Attire
Grooms spend
an average of
$231 and
groomsmen at
$161*
Source:
56
Groom
Groomsmen
Free as part of a deal
20%
1%
Under $100
8%
14%
$100-$124
13%
21%
$125-$149
11%
22%
$150-$199
17%
24%
$200-$249
12%
14%
$250-$299
4%
3%
$300-$399
3%
2%
$400-$499
2%
-
$500-$599
2%
-
$600-$999
3%
-
$1,000 or more
2%
-
Base: Have already bought/rented groom/groomsmen attire; Tables: 173 ,174
*Not including free
XO GROUP INC.
the rest of the party needs to look good, too
Rented/Purchased Attire
Source:
57
2013
2011
Mother-of-the-bride
62%
62%
-
Father-of-the-bride
58%
58%
-
Mother-of-the-groom
53%
52%
Father-of-the-groom
45%
45%
Flower Girl
41%
46%
Ring Bearer
36%
40%
Ushers
20%
22%
Junior Bridesmaids
11%
13%
Junior Groomsmen
6%
7%
Base: Have already bought/rented bridal party attire; Table: 175
XO GROUP INC.
key bridal fashion market stats
• Brides spend an average of $1,241 on their bridal gown (up from $1,055 in 2011)
• Bridesmaid dresses cost an average of $138 (up from $136 in 2011)
• Brides typically spend an average of $405 on accessories (down from $566 in 2011)
• The Groom spends an average of $231 on their attire (up from $197 in 2011)
• The Groomsmen spend an average of $161 on their attire (up from $139 in 2011)
XO GROUP INC.
2013
2013
XO GROUP INC.

2013 Bridal Fashion Study 2013 Bridal Fashion Study

Transcription

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