Dan Marcinkowski - Derek Wilkinson Journalism

Schanks South
Press Kit
Dan Marcinkowski
Table of Contents
1. Background
2. Fact Sheet
3. Media Release
4. Psa
-Live Read
-Script
-Tv Script
5. Advertorial
6. Newsletter
7. Brochure
Dan Marcinkowski
Background
1/11/2012
Schanks South
9627 Mcleod Trail SE
Calgary, AB
schankssouthcalgary@schanks.com
403-253-7300
Schanks South Super Bowl Party
Calgary’s most popular sports bar is the best place to be on
February 5, 2012. Super Bowl xlvi features the rematch from
2008 when Tom Brady’s New England Patriots will take on
Eli Manning and the New York Giants. Come join Schanks
and the fan 960 for the best super bowl party in town.
Drink and food specials will be on throughout the night.
Reebok gift cards will be given out after every quarter
courtesy of Jersey City.
History - Schanks has been the ultimate in sports and entertainment in Alberta
since 1994 and now has locations in South Calgary (MacLeod Trail), North Calgary
(Crowfoot Centre), and Edmonton (178th Street). Schanks Sports Grill is Now Open
in New Westminster, BC. Located off Boyd Street, just west of Queensborough
Landing, next to the Starlight Casino.
All locations offer a wide variety of activities, including mini golf, virtual golf,
billiards, video games, NTN trivia, and off track betting.
Why Pick Schanks?- Schanks has the biggest screen in town to watch the Super
Bowl. The massive HD screen located at the very back of the bar is 30x30ft. There
are also 8 HD big screens (10x10ft) and over 60 other televisions where the game
can be watched. The game can be seen from any seat in the bar, but come early to
ensure a seat close to one of the big screens. The kick-off for the Super Bowl starts
at 4pm. Drink specials for the Super Bowl: domestic beer bottles $3.81 and
domestic draft jugs at $14.05. There will be a special appetizer for the big game.
Deep fried macaroni and cheese and Jalapeño poppers will be included in the
Schanks football platter for the big game.
Future- All Flames games are shown at Schanks. Any sporting event can usually be
seen at Schanks as well, so give Schanks a call or stop by and come watch your
favorite teams in action on of the massive screens, and enjoy great food and great
service. Fun can be had with friends as well if there is no interest in a sporting
event. Arcades, billiards, mini-golf, virtual golf, horse track betting and VLT’s are
always open.
Dan Marcinkowski
Background
1/11/2012
Dan Marcinkowski
Fact Sheet
Schanks South
1/11/2012
Brad Schuler
9627 Mcleod Trail SE
403-831-0387
www.schanks.com
bschuler@schanks.com
403-253-7300
Schanks Sports Grill is the place to be for Super Bowl XLVI. Enjoy the game on one
of the massive big screens. Friendly service and good food guaranteed
Hours
• Schanks is open every day at 11:30am until 1am
• Friday and Saturday Schanks is open until 2am
Preference
• Most people in Calgary choose Schanks when their sports team is playing
Product
• New food menu has great options of healthier food choices, like Salmon,
and different kinds of salads.
• Many different domestic and import beers in bottles and on tap including,
Rickards (all colors), Coors Light, Molson, Heineken, Stella, Pilsner, Corona,
etc.
Price
• Happy hour is every day until 8pm
Policy
• If you have any problem with our products or service call 403-253-7300 and
we will make sure you get compensated with a full refund
###
-30-ENDJanuary 26, 2012
Schanks South
9627 Mcleod Trail SE
Calgary, AB
T2J 0P6
February 9, 2012
For immediate release
Media Release
SCHANKS HAS A NEW GREAT TASTING FOOD MENU
Calgary, AB – Schanks has a new food menu which includes many new food options along with some old
favorites.
On January 1, 2012, Schanks Sports Grill introduced a new food menu for all of its locations.
“It was introduced, because we felt that there should be more options available to customers,” said
Brad Schuler, manager at the Schanks South location.
“The most popular items on the menu are the 10 oz. ribeye steak and the penne pasta chorizo dishes.”
Some of the other popular new items on the menu include the thai chicken wrap, spicy quesadillas,
ginger beef appetizer, lima beans, Schanks double cheeseburger and Schuler’s personal favorite haddock
and fries.
Another change to the menu is that all the pizzas are now made with thin crust.
Dessert was also added to the menu with two options: the mud volcano, which is basically a giant
brownie with fudge sauce, and apple pie with ice cream.
Old favorites such as Schanks boneless wings, steak sandwich, chef salad and dry ribs have all been left
on the menu.
Schanks has been the ultimate in sports and entertainment in Alberta since 1994 and now has locations
in South Calgary (MacLeod Trail), North Calgary (Crowfoot Centre), and Edmonton (178th Street).
Schanks Sports Grill is Now Open in New Westminster, BC. Located off Boyd Street, just west of
Queensborough Landing, next to the Starlight Casino.
-ENDCONTACT: Brad Schuler, Schanks Sports Grill (south location): 403-831-0387
Radio Live Read Script
Title: Giving back to young athletes
Writer: Dan Marcinkowski
Client: Schanks Sports Grill
Date: February 9, 2012
Start Using:
Feb 9, 2012
Stop Using:
August 9, 2012
-30 seconds-
Come to Schanks (pronounced Shanks) every Wednesday and 50 cents from each
drink, and $1 from food purchases will go to young athletes.
Many families in Calgary cannot afford to put their child in organized sports, because of
the high cost of equipment.
For example, in hockey the equipment needed to play can cost up to and around
$1000.00.
Come to Schanks on Wednesday’s and enjoy great drinks and food knowing that every
purchase will go towards helping children who do not have the resources to play sports.
Schanks will be doing this for six months in partnership with “helping young athletes.”
Both Schanks locations in Calgary will be participating.
Schanks South - 9627 Mcleod Trail SE schankssouthcalgary@schanks.com
403-253-7300
Schanks Crowfoot - 103 Crowfoot Ter NW schanksnorthcalgary@schanks.com
(403) 241-2400
-30-
Title: Giving back to young athletes
Writer: Dan Marcinkowski
Client: Schanks Sports Grill
Length: 30 seconds
Cast:
Female: Female voice
Locations announcer: Schanks Manager, male voice
sfx:
Sound of children playing sports, glasses being used (bar noises)
Music:
No Music
30 second PSA Script:
0 – 3 seconds
Bar noises, such as bottles being opened and glasses being cleaned will start off the
PSA. When the female voice begins, the sfx will become quieter, but it will still be
able to be heard in the background.
3 – 30 seconds
Female Voice: Come to Schanks every Wednesday and 50 cents from each drink,
and $1 from food purchases will go to young athletes.
Many families in Calgary cannot afford to put their child in organized sports,
because of the high cost of equipment.
For example, in hockey the equipment needed to play can cost up to and around
$1000.00.
Come to Schanks on Wednesday’s and enjoy great drinks and food knowing that
every purchase will go towards helping children who do not have the resources to
play sports.
Schanks Manager: Schanks will be doing this for six months in partnership with
“helping young athletes.”
Both Schanks locations in Calgary will be participating.
Schanks South which is located 9627 Mcleod Trail SE and Schanks Crowfoot
which is located 103 Crowfoot Ter NW
If you have any questions please call 403-253-7300
Video Script
Title
Writer
Client
Length
Date
Giving back to young athletes
Dan Marcinkowski
Schanks Sports Grill
30 seconds
February 9, 2012
VIDEO
secs
AUDIO
WS of Man 1 watching Man 2
jack hammering away on a
block of stone vaguely in the
shape of Michelangelo’s David.
0-3
SFX: Bar sounds like bottles
being opened, glasses being
cleaned up full for 2.5 seconds
under until 25 seconds. Noise
fades as conversation begins, but
remains slightly ambient and can
be faintly heard running.
3-30
3– 30 seconds
MS of Female
Female: Come to Schanks every
Wednesday and 50 cents from each
drink, and $1 from food purchases
will go to young athletes.
Same shot
Same shot
CS of female
Many families in Calgary cannot
afford to put their child in
organized sports, because of the
high cost of equipment.
For example, in hockey the
equipment needed to play can cost
up to and around $1000.00.
Come to Schanks on Wednesday’s
and enjoy great drinks and food
knowing that every purchase will
go towards helping children who
do not have the resources to play
sports.
MS of Schanks Manager
Schanks Manager: Schanks will
be doing this for six months in
partnership with “helping young
athletes.”
Both Schanks locations in Calgary
will be participating.
25-30
Schanks South which is located
9627 Mcleod Trail SE and Schanks
Crowfoot which is located 103
Crowfoot Ter NW
MS of both
If you have any questions please
call 403-253-7300
Dan Marcinkowski
Schanks Advertorial
3/4/2012
Advertisement
Dan Marcinkowski
Schanks South
9627 Mcleod Trail SE
Newsletter
3/4/2012
Dan Marcinkowski
Newsletter
3/4/2012
Schanks is
the place to
be when the
Calgary
Flames and
Calgary
Stampeders
are playing
Schanks has Are you ina new great
terested in
tasting food
watching
menu
your favorite
team play?
• Biggest Screens
in town
• Happy Hour
every day untill 8pm
• Over 20 different beers to
choose from
including both
domestic and
foreign beers
Schanks has
satellites
and access
to almost
every sporting event
broadcasted,
so there is a
good chance
Schanks will
be showing
it.
There are
many
activities
to enjoy
at both
Schanks
locations
• Mini-Golf
• Arcades
• Virtual Golf
• Billiards
• Horse track
betting
• Vlt’s
Schanks Schanks
Sports Sports
&
&
Athletic Athletic
Club
Club
(403)253-7300
Schanks is
open
MonThur
11:30am-1am
Schanks South
9627 Mcleod
Trail S
Fri-Sat
11am- 2am
Sunday
11am-1am
Schanks North
103 Crowfoot Ter
NW
and