February, 2014 - Art World News

Transcription

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Art World News
FEB RUA RY 2014
THE INDEPENDENT NEWS SOURCE
GOOD ENERGY AT
WEST COAST ART
& FRAME EXPO
ARTEXPO NEW YORK
AND SOLO OFF TO A
STRONG START
The West Coast Art &
Frame Expo in January
was one of the best tradeonly shows from a business
perspective since the dawn
of the recession. The mood
among attendees and exhibitors was noticeably
more buoyant, as if the difficult few years are now distanced. Turn to page 30.
Artexpo New York and
SOLO will be joined by
Decor Expo Showcase,
April 4–6, on Pier 94 in
New York. At press time,
some 240-plus exhibitors
had signed up, including
about 20 suppliers of
framing-related products.
See page 22.
FOTIOU PARTNERS WITH
JANE SEYMOUR
ACC ENCOURAGES
MORE PUBLISHERS
TO JOIN THE FIGHT
Fotiou Frames has announced a partnership with
Coral Canyon Publishing
and actress and artist Jane
Seymour who will collaborate with Fotiou to create
the Jane Seymour Moulding
Collection. Page 26.
Representatives of 15 leading open edition publishing
companies attended the
Art Copyright Coalition
meeting in Las Vegas to
hear reports of ACC activities and results, and discuss future plans. Page 18.
Monarch Fine Art, La Jolla, CA, with new look, new artists. Page 20.
CORPORATE ART OPENS
DOOR TO MORE SALES
Whether it’s a small company in need of 10 pieces of art or a
healthcare facility looking for 200 framed paintings, corporate
art can be a great way to reach out beyond the gallery’s collector base, bring in more sales, and add credibility and build
the gallery’s portfolio. However, gallery and frameshop owners
are finding that while selling cessing the right art and
art to corporations can bring framing, and having the ability
in a much-needed revenue to work within a timeline and
stream, it does come with a lot budget, are all essential to cremore work. Finding, resear- ating a satisfied client. The end
ching, and courting clients is result can be a happy cusessential to getting your foot tomer, positive word-of-mouth,
continued on page 18
in the door. But afterward, ac-
QUOTE OF THE MONTH:
“The cloud has been officially
removed and people are now
ready to move forward.”
Gene Eichner, page 30.
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INSIDE THIS ISSUE
DEPARTMENTS
ARTISTS & PUBLISHERS
Page 10
FRAMING
Page 26
FRAMES
Page 38
OPEN EDITIONS
Page 41
WCAF EXPO HIGHLIGHTS
Page 43
SALES TRAINING
Page 44
WHAT’S HOT
IN OPEN EDITIONS
Page 48
NEW ART
Page 50
VOLUME XIX
ISSUE 2
Artexpo New York
Off to a Strong Start
Fotiou Partners with
Jane Seymour
Behind The Scenes
In Moulding Design
Artexpo New York and SOLO
will be joined by Decor Expo
Showcase at the three-day
trade and consumer show,
April 4–6, Pier 94 in New York
City with more than 240 exhibitors at press time.
Fotiou Frames announces a
partnership with Coral Canyon
Publishing and actress and
artist Jane Seymour who will
collaborate with Fotiou to
create the Jane Seymour
Moulding Collection.
Greg Perkins gives insight
into what goes on behind the
scenes at Larson-Juhl during
the myriad of meetings, research, and design process
that comes into play during
product development.
Page 22
Page 26
Page 38
What’s Hot in
Sales Training: The
More Things Change Open Editions
Gallery Lights:
Noteworthy Events
Todd Bingham discusses how
those gallery owners who survey the landscape, go quietly
along and make adjustments,
some subtle, some drastic, to
the way they operate can find
long-term success.
In this months What’s Hot in
Open Editions, we feature a
variety of the latest best selling
images from the month of January, as well as publisher contact information including Web
address and phone number.
Art galleries, their owners, directors, custom framers, staff,
clients, and collectors are featured celebrating exhibitions,
art show openings, and other
events in this month’s Gallery
Lights section.
Page 44
Page 48
Page 51
GALLERY LIGHTS
Page 51
CALENDAR
Page 52
CLASSIFIEDS
Page 53
AD INDEX
Page 54
Artwork featured is
“ Super-charged” by
Glen Tarnowski
from Linda Jones
Enterprises.
Go to page 10.
ART WORLD NEWS
PAGE 7
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IN OUR OPINION
SOCIAL MEDIA,
THE LINK TO
HIGHER
MARGIN SALES
he proud claim that
“Business is up” was
made by the majority of
attendees at the WCAF Expo.
That is obviously good news
that helped to make the show
a really strong trade event.
But the most intriguing story
behind the story was that
frameshops and art galleries
are starting to understand the
desirability of making high
margin sales.
T
Marketing consultant and
business writer Steve McKee
loves to point out that “A
cynic is a man who knows the
price of everything but the
value of nothing.” As a result,
he estimates that 40%–45%
of all inventory across all retail
categories is sold at a discount. So, now, even as volume is rising, art galleries and
framers have an enormous
potential on the upside if they
can better communicate the
value proposition of what they
do. And now, there seemingly
is an effective tool to do so.
Ipsos, the goliath-sized market research company, found
in a recent branding survey of
18,500 consumers that nearly
half expressed willingness to
pay more for a higher priced
brand if they perceive it to be
better quality. This is much
higher than in previous years.
Respondents whose influence
is amplified by social media
have an even higher propensity to pay more for what
they believe to be of a higher
quality. Apparently, as people
focus on messages they want
to hear, they are willing to act
on their conclusions.
In short, we have product,
message and medium in place
to affect higher margin sales.
If the expected success within
the art and frame industry is
going to materialize this year,
a commitment to communicate the value of what we do
is essential.
John Haffey
Publisher
A RT W ORLD N EWS
Editor in Chief
Managing Editor
Production Manager
Editor at Large
Columnists
Sarah Seamark
sseamark@optonline.net
Koleen Kaffan
kkaffan@optonline.net
Sue Bonaventura
awnimage@optonline.net
Jo Yanow-Schwartz
Todd Bingham
mo@tbfa.com
Barney Davey
barney@barneydavey.com
Joshua Kaufman
JJKaufman@Venable.com
Co ntributing Writers
Publisher
Associate Publisher
Information Technologist
Greg Perkins
Cristi Smith
Zella Hannum
John Haffey
jwhaffey@aol.com
Brooks Male
jbmale@aol.com
Joe Gardella
Editorial Advisory Board
Phillip Gevik, Gallery Phillip, Toronto, Canada
Steven Hartman, The Contessa Gallery, Cleveland, OH
Jeff Jaffe, POP International Galleries, New York
Heidi Leigh, AFA, SoHo, NY
Ruth-Ann Thorn, Exclusive Collections Gallery, San Diego, CA
ADVERTISING SALES INFORMATION
Eastern U.S. & International
Midwest & West Coast
John Haffey, Publisher
Phone (203) 854-8566
Fax (203) 854-8569
jwhaffey@aol.com
Brooks Male, Associate Publisher
Phone (847) 877-4568
Fax (203) 854-8569
jbmale@aol.com
Art World News (Volume XIX, Number 2) ISSN 1525 1772 is published 10 times a year by
Wellspring Communications, Inc.: 143 Rowayton Avenue, Rowayton, CT 06853.
Phone (203) 854-8566 • Fax (203) 854-8569; To order additional copies or back issues
e-mail: jbmale@aol.com or fax to (847) 776-8542. Please indicate which month and year you
are requesting. Single copy price is $10.00.
All rights reserved. No part of this publication may be reproduced or transmitted in any form or
by any means, electronic or mechanical, including photography, recording, or any information
storage and retrieval system, without permission, in writing, from the publisher.
PAGE 8
ART WORLD NEWS
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ARTISTS & PUBLISHERS
Royo’s New Work at New River
LaMantia Gallery’s Romantic Event
Royo introduces a
new collection of
work inspired by
nature and capturing the dramatic
visual essence of
his Spanish homeland Valencia and
the Mediterranean
Sea. About 38
originals, as well
as some serigraphs, will be
presented at his
month-long solo
show at New “Ocasa” by Royo is an oil on canvas,
River Fine Art on 20 by 20 inches, retailing for $24,500.
Las Olas Blvd. in
Fort Lauderdale, FL, through mid-February. The paintings in
the show range in price from $9,500 to $80,000. Royo’s work
is represented by Triad Art Group Publishing. For information,
call (847) 590-9081 or go to: www.triadartgroup.com; for
New River Fine Art, visit: www.newriverfineart.com.
LaMantia Gallery, Northport, NY, presented an
evening of art, wine, and
romance on Valentine’s
Day that featured a presentation by gallery coowner Robert Bluver and
interior designer Lori
Miller. Along with a discussion on incorporating
the use of art into a newly
designed space, there
was a raffle of a romantic
dinner for two with proceeds benefitting the
Northport Rotary and Kiwanis Clubs. Artwork on “The Rose Peddler” by Daniel
display featured romantic DelOrfano is a giclée on canvas
subject matter by artists available in two sizes: 30 by
such as JalinePol, Hes- 40 inches in an edition of 95
sam Abrishami, and Daniel ($1,750) and 18 by 24 inches
DelOrfano, whose “The in an edition of 50 ($995).
Rose Peddler” is shown.
Phone (866) 638-1800 or go to: www.lamantiagallery.com.
Linda Jones Signs Glen Tarnowski
Linda Jones
Enterprises
has signed
artist Glen
Tarnowski,
creator of
Modern Allegorism, to
paint images
incorporating Looney
Tunes characters made
© Warner Bros. (s14)
famous by
“Super-charged”
by
Glen
Tarnowski.
legendary
animation pioneer and creator, Chuck Jones. Tarnowski will also create
work based on Warner Bros. classic film properties, such
as The Wizard of Oz. His first release is “Super-charged,”
a giclée on canvas in an edition of 29 with an 18- by
22 1/2- inch image that sells for $395. Visit: www.LJE.com
or call Robert Patrick at (800) 660-7791 ext. 22103.
PAGE 10
Lower East Side Printshop Benefit
The
Lower
East
Side
Printshop in
Manhattan is
hosting a benefit sale of
prints, February 27–March
16. Artworks
include rare
finds at friendly prices, such
as works by William Villalongo’s “Noah’s Ark” is a
Jim Dine, Paul screenprint, archival inkjet, and applique,
Chan,
Amy edition of 18, 39 3/4 by 28 inches ($1,500).
Sillman,
Shinique Smith, and William Villalongo, whose “Noah’s Ark”
is shown. Proceeds will support the printshop’s studio residences for contemporary artists including access to professional equipment, Master printer assistance, exhibitions, and
career advancement services. Visit: www.printshop.org.
ART WORLD NEWS
A&P
Uhl’s New Harley-Davidson Woman
Renzo’s Las Vegas Show a Hit!
David Uhl
introduces
“Jessi,” the
newest addition to his
Women of
HarleyDavidson
Collection.
Inspired by
the WAVES
of World War
II, the women “Jessi” by David Uhl is available as a limited
who proudly edition print in various sizes.
served in the
US Navy, Jessi stands beside a 1945 US Navy Edition
Harley-Davidson with a WWII SJN T-6 Texan plane in the
background. The canvas giclée print, published by Uhl
Studios, Golden, CO, comes in three sizes: edition of 150
with a 32- by 24-inch image ($1,795); edition of 20, 40 by
30 ($3,700); and edition of 10, 48 by 36 ($4,650). For more
details, visit: www.uhlstudios.com or call (303) 913-4840.
Renaissance artist Renzo
enjoyed his first exhibition
in Las Vegas, hosted by
Exclusive Collections at
the Forum Shops at Caesars Palace. The museum
caliber show, entitled
“Lucid Realism,” featured
30 paintings and 25 sculptures by the artist whose
work is represented by
Winn Slavin Fine Art. Prior
to the event, Renzo was
featured on Vegas PBS’
Artscene talking about his
creative process—boosting interest in his show In front of Renzo’s painting entiwhere several paintings tled “Parallel” are Daniel Winn,
and sculptures were sold, right, of Winn Slavin Fine Art, and
including a monumental Keen Nichols, director of Exclusize piece, “Emotional sive Collections gallery at CaeTemptation.” For informa- sars Forum Shops, Las Vegas.
tion: www.winnslavin.com;
for more details on the gallery, go to: www.ecgallery.com.
Jenna Lash in Brooklyn Show
The work of
Jenna Lash,
who explores
global culture in the
paintings of
her Monetary Series,
will be featured in a
group show
at Tabla Rasa
Gallery, located in the “Running Antelope” by Jenna Lash, acrylic
burgeoning on canvas, 60 by 48 inches ($5,000).
art destination of Sunset Park in Brooklyn, NY, through March 23.
Lash says, “One marker for me is to use each country’s currency as a visual compass. On these sojourns I try to connect with those I encounter whether they are people I meet
from different countries, or their iconography.” Her paintings
in the show retail for $5,000. For more: www.jennalash.com;
for the gallery: www.tablarasagallery.com, (718) 833-9100.
PAGE 12
Alex Khomsky at Russian Museum
The Russian Museum in
St. Petersburg, is currently featuring two paintings by Alex Khomsky in
its exhibition, “Dinner Is
Served” that runs for
four months. Additionally,
three of Khomsky’s paintings are displayed in the
exhibition catalogue. His
work can be found in
many important collections, both private and
corporate, and museums
around the world. For
more information, contact Alex Khomsky with costumed
him at Alexander Khom- attendees at a reception at The
sky Studio in Arlington, Russian Museum, St. Petersburg.
MA. Visit: www.khomsky
art.com or telephone (617) 852-2601. To see his painting
“Healthy Suprematism” that is in the exhibit, turn to page 50.
ART WORLD NEWS
A&P
Image Conscious’ 2014 Catalogue
Dacia Gallery Celebrates Three Years
Image Conscious,
San Francisco, releases its 2014
catalogue featuring 300 pages and
more than 1,800
open edition images—many available as print-ondemand.
Categories
include
landscape,
abstract, floral, and
figurative, as well
as an expanded
photography sec- The cover of Image Conscious’ 2014
tion. Inspirational catalogue features the art of Jan Weiss.
and urban/youth
culture images aimed at art buyers of a new generation are
also presented. For more information, call (800) 532-2333
or visit the website located at: www.imageconscious.com.
Dacia Gallery, New
York, celebrated its
three-year anniversary with an exhibition of work by 15
gallery artists. The
opening reception
featured an artist
talk and opportunity for collectors
to
meet
with
the artists. Shown
is painter Diana
Corvelle’s “From
Ash,” a gouache
on cut paper,
measuring 11 by
17 inches. Dacia
Gallery represents Diana Corvelle’s “From Ash” is a
emerging and es- gouache on cut paper, 11 by 17 inches.
tablished national
and international artists. For further information, call (917)
727-9383 or go to the website at: www.daciagallery.com.
Marking Autism Awareness Month
During Autism Awareness Month in April,
30 Southern California
artists are participating
in an exhibition and
silent auction at Egan
Gallery in Fullerton, CA,
to raise awareness and
funds for those affected
with autism. “The Beautiful Autism” is presented by Art with an
Agenda to benefit
Fullerton Cares Autism
Coalition. In the two
years since his first Art
with an Agenda show,
activist and gallery owner
Stephen Baxter has “Isolation Day” by Frank Louise
raised over $30,000 Allen is an ink drawing on digital
for charities, resulting in background, 16 by 20 ($350).
awards from AIDS Walk
Orange County and recognition from the State Assembly
office, among others. Visit: www.artwithanagenda.org.
PAGE 14
Gango Editions Signs Sally Evans
Gango Editions in
Portland, OR, has
signed award-winning
artist, Sally Evans to
release her work as
open edition prints.
Evans’ paintings are
known for their expressive use of color
and bold designs
featuring landscapes
and animals, including dogs such as
“Piglet” shown. Images are 12 by 12 “Piglet” by Sally Evans is available as
or 11 by 14 inches 12- by 12-inch or 11- by 14-inch open
with a retail of $10. edition and can be custom sized onto
All of Gango Edi- paper and canvas.
tions’ images are
also available at any size from POD Exchange, Panama City,
FL: www.podexchange.com, (888) 406-2858. For more
details, call (800) 852-3662, www.gangoeditions.com.
ART WORLD NEWS
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A&P
Charles Fazzino’s Superbowl Print!
Holland Portrait of Peyton Manning
Charles Fazzino’s commemorative artwork for
Superbowl XLVlll, featuring the team logos
of the Seattle Seahawks and the Denver
Broncos, is available
from his exclusive publisher, Museum Editions, as a limited
edition print and a
poster. The print is
available in two sizes: a
deluxe edition of 250
with a 12- by 16 1/4inch image retails for
$1,300; and a premiere
edition of 25 with a
26- by 35 1/4-inch Charles Fazzino’s commemorative
image sells for $5,500. artwork for Superbowl XLVlll.
The poster retails for
$40, signed, and $25, unsigned. Visit: www.fazzino.com.
Steven Holland’s latest
portrait is of
Peyton Manning, Sports
Illustrated ’s
Sportsman
of the Year.
“Peyton is a
collector of
H o l l a n d ’s “Peyton Manning” by Stephen Holland, giclée
work, and edition of the Denver Bronco’s quarterback.
the two of
them go back to the early days of his pro-ball career,” says
Danny Stern of SPS Limelight Agency, representative of the
artist’s work. “Holland painted him early on when he was playing for the Indianapolis Colts. So it was a natural for him to be
tapped once again to paint him during such a key year in his
football career.” The edition of 36, with a 42- by 25-inch image
has a starting price of $3,000 and is available from Fascination Street Gallery, Denver. For the gallery: www.fascination
start.com; for SPS Limelight: www.limelightagency.com.
LARSON-JUHL DESIGN STAR WINNERS 2014 & 2013!
There was an air of
excitement and celebration at the second annual Design
Star awards ceremony hosted by
Larson-Juhl at the
WCAF Expo in Las
Vegas in January.
A packed audience Design Star winner 2014 Christian
waited for the an- Harwell, at right, with Drew Van Pelt,
nouncement from CEO, Larson-Juhl. They are holding
Drew Van Pelt, Lar- Christian’s first and second place
son-Juhl CEO, that plaques, grand champion plaque, and
Christian Harwell Design Star Champion’s trophy.
of Cyrus Custom
Framing & Art Gallery in Star grand champion. His
Canton, Ohio, who won first prize will be to collaborate
and second place in the with Larson-Juhl on the
photography framing cate- design of a new moulding
gory, is the 2014 Design collection.
PAGE 16
Afterwards he said,
“I worked pretty hard
this year, hoping to be
here. I love what I do;
I am very blessed. We
get people’s treasures to frame and
they have them for
the rest of their lives.”
One of the perks of
winning is the prestige this gives to your
business, said 2013
Design Star Meg
Glasgow, owner of
The Gallery at Finer
Frames in Eagle,
Idaho. “And it was a
proud moment for me
to bring this to my
community.”
Design Star winner 2013 Meg
Glasgow with Doug Rozenboom,
Larson-Juhl’s senior VP, global
merchandising & product development, at the unveiling of Axel,
the moulding she helped to design. The framed piece is “Hopi
Snake Dancer in Costume” by
Edward Curtis, (image courtesy
of Northwestern University).
ART WORLD NEWS
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ACC ENCOURAGES MORE
PUBLISHERS TO JOIN
AND HELP STAMP
OUT COPYRIGHT
INFRINGEMENT
LAS VEGAS—A very well
attended meeting of the Art
Copyright Coalition (ACC)
took place in Las Vegas in
January during the West
Coast Art & Frame Expo.
Representatives from 15 publishing companies, a delegate
from art.com, and Joshua
Kaufman, a leading attorney
in art, copyright, and licensing
law, and partner in the law
firm of Venable LLP, came together to share information,
hear reports of ACC activities
and results, and discuss
future plans.
John Chester, ACC president,
gave a re-cap of the several
trips by publishers to the
Canton and Jinhan Fairs and
Cafexpo in China, and the
resulting reduction in the
number of Chinese exhibitors
displaying infringing product
relating to those publishers
patrolling the fairs. For that
reason he encouraged more
publishers to go on these trips
to police their images. The
question of hiring a lawyer
based in China to make legal
action more effective was
also discussed. Artists, too,
are acting as watch dogs,
reporting infringement.
“What we are learning as a
group is that there is no one
activity that is a silver bullet,”
said Mr. Chester. “It is
cumulative action, and that is
why it is good to have a
network of publishers to share
instances.” He encouraged
more publishers to join the
ACC. “It is important to
support this cause in the
industry.”
For more information on the
ACC, visit the website:
www.artcopyright.net.
PAGE 18
WINDOW INTO CORPORATE ART
continued from page 1
and repeat corporate art
sales. Corporate clients are
looking for a well-connected
and well-educated art consultant that can provide art
and framing that will be
pleasing and motivating to
employees and visitors alike,
as well as art that is not
going to look dated in a few
years time.
In 2010, Ms. Fogle closed
her doors as a retail gallery
to focus solely on corporate
art projects. “While we were
working primarily as a retail
gallery, we realized that corporate sales were at about
heuser-Busch, Bank of America, and British Airways.
Denise DiGrigoli, co-principal and co-owner with her
husband Troy Amuso of Troy
Fine Art in Southport, CT,
knows that
with her years
of gallery and
marketing
experience,
providing all
Leigh Fogle, owner of
that the art
Nashville-based Fogle Fine
market has
Art Consultants, has been ofto offer the
fering corporate art services
client is the
since her gallery’s inception.
job of the
“I started the company in
consultant.
1994 and initially worked with Fogle Fine Art and the design team at
“We repreinterior designers and corpo- Gresham, Smith & Partners in Jacksonville,
sent several
rate office furniture dealer- FL, created this setting using work by artist
artists excluships. As a vendor to them, Doug Eng at Baptist Medical Center South.
sively in our
I didn’t have to cold call or
gallery, but
establish new relationships 30% to 40%, medical was at when it comes to providing
—just took good care of 40% to 50%, and retail only corporate art that fits the
their needs and they, in ef- hovered around 10% to 20% business, we do not limit ourfect, became a sales team of the business. It made sense selves,” she says.
for me. Of course there was for us to focus on corporate
no guarantee
“We go with what our
that I was
client wants and needs. I aptheir
sole
proach each job from a corvendor but
porate marketing perspective.
thanks
to
It’s more important than ever
great relato really know who your
tionships,
client is, what their history is,
and I think
and what the brand is. The
good servCEO wants, more than anyice, pricing,
thing, to cut through the
and quality
noise and create an environon our end,
ment that represents their
we became
brand, theme, and vision.
their go-to
You have to love what you
vendor,” she Kenise Barnes Fine Art provided the work of
see every day because the
says. “Over Virginia Fleck for this installation at the Hosenvironment that is created
the years, I pital for Joint Diseases, New York University
through art should lead to
added sales- Langone Medical Center, New York.
more productive workers.
people—
Company heads take the
some that focused on art sales.” Ms. Fogle notes time to put thoughtful effort
interior designers, others that she has seen an increase into the design and constructhat called on corporate in requests for high-quality tion of the building itself, and
clients directly. Our pricing prints on alternative mediums, they know and appreciate
structure was set up so that such as aluminum, acrylic, the role that art plays in the
if we sold direct it didn’t hurt and bamboo. Clients include process.” Clients of Troy
the designer or architect be- Middle Tennessee Medical Fine Art include Cooper Surcause they always got a bet- Center, Baptist Medical Center discount.”
ter, The Mayo Clinic, Ancontinued on page 20
ART WORLD NEWS
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See more at: www.lyricalfinear t.com
631-787-8585
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MONARCH GALLERY
RENAMED MONARCH
FINE ART, REMODELLED,
NEW ARTISTS ADDED
LA JOLLA, CA—Monarch
Gallery, owned and operated
since early 2013 by Elsie and
Danny Arredondo, both business professionals, has been
renamed Monarch Fine Art.
As part of its re-branding, the
gallery has undergone an
extensive remodel of the
22,000-square-foot space,
and has added artists Renzo,
Ira Reines, and Carlos
Torres, represented by Winn
Slavin Fine Art. “Working
within our new mission statement, we selected pieces
based on ‘essential criteria’
such as artist credentials,
authenticity, artist success,
meaning, quality, and aesthetics,” says Mrs. Arredondo,
adding, “as do the artists that
we decided to keep.” They
include Ramon Vilanova,
Dmitri Danish, Dale
Terbush, Tofoletti, and
André Desjardins whose
work is currently on exhibit at
Coral Springs Museum of
Contemporary Art in Florida.
The remodel, she says, was
major—demolition of all walls
including the viewing room.
“We believe that an open floor
plan with comfortable and
inviting seating is more conducive to finding the perfect
piece of art.” The retail prices
for the bronze sculptures and
paintings presented in the
gallery range from $10,000 to
$35,000, with the sweet spot
at $15,000.
In addition to presenting
the work of its artists in the
gallery, Monarch Fine Art
has partnered with the nearby
La Valencia to provide art
installations at various
locations throughout the
hotel. To reach the gallery,
phone (858) 454-1231 or visit:
www.monarchfineart.com.
PAGE 20
CORPORATE ART
gical and Saint Vincent’s
Hospital.
has been in business since
1976 and has worked with
many high-profile corporations, hospitality, and healthcare companies over the years.
His first was Hyatt’s corporate offices in downtown
Chicago. “The job developed
out of a personal sale for
custom framing to the com-
System, Evergreen Medical
Clinic, First Interstate Bank
of Denver, and Hyatt International and Hyatt Domestic.
For Kenise Barnes, owner
and director of Kenise Barnes
Fine Art in Larchmont, NY,
relationships built over the
years with clients has fueled
her ongoing
corporate
business.
“We
most
often place
work in corporate collections through
our personal
connections
made in the
retail gallery.
For example,
Troy Fine Art provided artwork and brand
a lawyer who
alignment visuals for Cooper Surgical’s
169,000-square-foot headquarters and man- has assembled an art
ufacturing space located in Trumbull, CT.
collection
pany’s vice president of pub- through the gallery sought
Ms. DiGrigoli stresses the lic relations,” Mr. Danon says. us out to help her firm find
idea of helping your client to “When a project came up in work for their new headquarcreate a sense of branding her office to do the artwork ters in New York City. Our
on their walls. “It is so impor- and framing for the com- wide network of professional
tant to get
connections in the art world
to know the
have helped us with some
company—
very high-profile public corpoits history,
rate collections,” Ms. Barnes
what they
continues. “I have had the
do, all of its
gallery for almost 20 years
different enand in that time many of my
tities or locafriends and colleagues have
tions—and
changed jobs, transitioned
help, beyond
from galleries or curators to
color
and
working in the corporate,
comfort, to
hospitality or public art areas.
create
a
Naturally, they reach out to
space with
people that they trust and
energy that Chasen Galleries provided the art for CapTech work well with in their new
is beneficial Consulting’s headquarters in Richmond, VA.
positions.”
to their staff
and visitors. It’s about pre- pany’s building, she called
Ms. Barnes’ client list insenting a cohesive bond that me because she and I had an cludes New York University
is based on the company’s existing relationship and she Langone Medical Center,
brand.”
was confident in my work.” Bank of America art proSome clients of Mr. Danon gram, Pfizer Corporation,
Another part of the con- include Michael Jordan’s Citibank art advisory, and
sultant’s job is to make the Steak House Chicago, Mike Vicente Wolf Associates.
art accessible and not intimi- Ditka’s Iron Mike’s Grille,
dating to the viewers. Robert The Chicago Blackhawks,
Having worked with many
Danon, owner of R. C. Danon The United Center’s Stadium
Gallery Inc. in Evanston, IL, Club, St. Anthony’s Hospital
Each job is unique and will
present a different set of circumstances beyond just how
many pieces of art are
needed. Gallery owner Andrew Chasen of Chasen Galleries of Fine Art in Richmond, VA, has seen an
uptick in corporate art sales
in recent years, but says that
one cannot predict obstacles
that may arise based on the
number of pieces. “We did a
40-piece job that went
smoothly and quickly, including a few commissioned pieces
in just a couple of weeks.
Yet, another job that was just
two pieces took four trips to
the office trying to get them
to make a decision.”
ART WORLD NEWS
ToddGoldmanAd-1pg-REVISED-AUG12_Layout 1 8/2/12 3:19 PM Page 1
David & Goliath
(203)854-8566
todd@davidandgoliathtees.com
www.toddisstupid.com
FEB14-Artexpo_Layout 1 2/11/14 12:44 PM Page 1
FORD SMITH LAUNCHES
NEW SERIES, NEW
SUBJECT MATTER,
‘HUMAN NATURE’
ROSWELL, GA—Contemporary landscape artist Ford
Smith reveals an entirely
new subject matter titled,
the "Human Nature" series.
In his desire to push himself
creatively, Smith has blended
his trademark landscape
stylings with the human form
in this new series. He
observes, "I drew inspiration
from seeing sketches of
dancers and my own desire to
paint figurative, which I did
more of early in my career.
Nature is an endless source
of inspiration for me and my
focus will continue to be
landscapes. But bringing
together nature and the
human form has been a great
diversion which I will be
exploring further this year.”
Shown is “Embracing Life,”
scheduled to be released in
the spring as a hand-embellished limited edition print, retailing for $1,400. For details,
contact Ford Smith Fine Art.
Call (770) 552-5942 or go to:
www.fordsmithfineart.com.
PAGE 22
ARTEXPO NEW YORK OFF TO A STRONG START
Artexpo New York and take a booth and do a show- be featured on the cover of
SOLO will be joined by case of new products that the official show guide, onDecor Expo Showcase at they can present to the art line, and on-display at center
the
three-day
court throughout the show.
trade and conOther show sponsors are
sumer
show,
GE Capital, sponsor of the
April 4–6, that reVIP trade lounge, who offers
turns to Pier 94
financing options to gallery
in New York City. At
and framing re- and frameshop owners;
press time, some 240tailers who at- Paolo Costagli, a high-end
plus exhibitors had
tend the show. jeweler that is sponsoring
signed up to participate
Decor Expo is center court; Barefoot Wine,
in the three compotrade-only, and and more.
nents of the show, including for Artexpo and SOLO the
about 20 suppliers of fram- designated trade day will be
Eric Smith says it’s imporing-related products. “A lot Friday. opening day.
tant for gallery and frameof exhibitors are returning
shop owners and their staff
to Artexpo, and Spectrum
A highlight of the show will to come to the show to see
Miami also attracted partici- be the perwhat’s new, to
pants for the show,” says sonal appearnetwork with
Eric Smith, president of Red- ance of HGTV
their contemwood Media Group, pro- celebrity deporaries, and
ducer of the show. “Our signer David
take advanpresence in Miami has en- Bromstad. His
tage of the
abled us to also grow Art- artwork is exeducational
expo because of the clusively repreofferings. The
relationships we have estab- sented
by “Pucker Up” by David
show offers a
lished with exhibiting gal- Penny
Lane Bromstad is available from slate of free
leries.” Among the returning Publishing who Penny Lane Publishing.
educational
exhibitors are Smart Publish- will have a
seminars and
ing, Lyrical Fine Art, Slay- booth dedicated to his work. panel discussions by industry
maker Fine Arts, Progressive On the Friday, David will host experts. In addition to David
Fine Art, and
a “Splash Bromstad’s Splash of Color
Deljou
Art
of Color” when he describes what you
Group, among
seminar fol- can do with color, and how
o t h e r s .
lowed by color can change a room, a
SOLO,
he
questions frame, or a painting, topics
says, is also
and
an- include:
shaping
up
swers, and
well. “It is a
then
a • Events! Events! Events!
big part of the
"Meet the
Bringing Your Gallery or
show, and alArtist"
Studio New Art Buyers!
ways fun with
event at the • Go Big! Strategies to Sell
new things to “Artur 1” by Desiro from
booth durArt and Framing Services.
find. Pier 94 Mecenavie Gallery of France. ing
the • Effective and Creative
gives us the
show preGallery Marketing—That
ability to really delineate the view party. The party, from
Won’t Break the Bank.
areas of the show.” The 4–7 p.m., includes free vodka • Top 10 Checklist for Unmain finger of the show floor cocktails courtesy of Belaya
derstanding Art Licensing.
will be designated to Art- Rus, light hors d’oeuvres,
expo, with SOLO to the left free snacks from Kind bars
For further information,
and a smaller framing show and Vita Coco, musical en- contact Eric Smith at (216)
to the right. Eric Smith says tertainment and the unveiling 225-0962 or Rick Barnett,
there has been some hesi- of Artexpo’s inaugural show managing director, business
tancy in the framing commu- poster contest winner. The development group, at (831)
nity to commit to the show, contest’s theme is New York, 747-0112; or visit: www.
but he is suggesting they and the winning artwork will artexponewyork.com.
ART WORLD NEWS
FEB14-Arnot page_Layout 1 2/11/14 12:48 PM Page 1
JR MOONEY GALLERIES’
NEW BOERNE DIRECTOR
SHAKES IT UP
BOERNE, TX—In his new
role of gallery director of the
Boerne location of JR
Mooney Galleries of Fine
Art, Gabriel Delgado has
added a selection of midcareer and established
contemporary artists to the
gallery’s roster. They include
local artists Russell
Stephenson, Cody Vance,
and Sidney Sinclair, as well
as Guus Kemp, from Houston and the Netherlands,
whose “Colors of Paradise,”
oil painting, 36 by 48 inches
($3,300), is shown.
The move to introduce contemporary art from the 1950s
and ’60s into the gallery’s traditional mix is in step with the
changing local demographic.
“With ever-expanding gated
communities, exclusive neighborhoods, a younger family
demographic, and changing
design markets and trends,
contemporary art cannot be
ignored,” says Mr. Delgado,
who teaches his clients how
they can mix and match their
art collections with contemporary, as well as traditional, in
their homes. Retail prices at
the gallery are $150 to
$22,000. Visit: www.
jrmooneygalleries.com or call
(210) 828-8214 for the San
Antonio gallery or (830) 8165106 for the Boerne location.
PAGE 24
ARNOT OPEN HOUSE DURING ARTEXPO
Arnot Galleries’ Open House,
April 4–6, offers galleries,
dealers, interior designers,
and other members of the
trade an opportunity to see
the depth and quality of
work that stands behind the
gallery’s website, says Peter
Arnot, co-owner with his wife
Vicki of the Manhattan
gallery. “They can see the
paintings with their own eyes
and hear how they can best
utilize the website that Vicki
built, and how it can work
to augment their sales during
the year.” The website:
www.arnotgallery.com was
completely revamped last
year to give it the same platform as the gallery—to be
easy to use, open, and comfortable, “almost as if they
(the viewer) were sitting in
our gallery looking at the artwork.” Extensive biographical information on many of
the 200-plus artists represented are featured on the
website. Dealers and others
in the trade can use this library of information in tandem with e-mail newsletters,
special offers, updates, and
opportunities issued by Arnot
Galleries to those who have
signed up to receive these
e-mail communications.
Peter Arnot observes,
“Checking out the website
can only derive meaning if
you check out what is behind
it, a company in business 150
years (since 1863), that owns
all of its merchandise and
stands behind it.”
the gallery’s artists will be
presented including Luigi
Rocca, Guy Dessapt, Raymond Campbell, Karla Chambers, Willi Bauer,
Gerhard
Nesvadba,
Malva,
Michael Minthorn,
and William Herczeg.
During
the
three-day Open
House, the gallery
is open all day
Friday and by
appointment on
Saturday
and
“Eze, Côte d’Azur” by Lucien Delarue,
oil painting with a 29- by 24-inch image. Sunday. Walk-ins
are welcome on
The Arnot Open House, Friday, but appointments are
that takes place at the same preferred and it is advisable
time as Artexpo New York on to call prior to attending the
Friday morning
opening reception. Members of
the trade are welcome to bring
their customers
provided they call
the gallery in advance. Car fares
will be credited toward artwork that
is purchased April
4–6, and free
“Paris l’Opera et le Café de la Paix” by shipping is also
Guy Dessapt, oil, 30 by 24 inches.
offered for work
acquired on those
Pier 94, opens with a break- three days. To reach the
fast reception on Friday, April gallery during business hours,
4, from 8 a.m. to 10 a.m. call (212) 245-8287; after
New work by numerous of hours, (917) 570-7910.
BEST-EVER WINTER LAS VEGAS MARKET
The winter 2014 Las Vegas
Market, held over five days
at the end of January, was its
biggest and best attended
market in its nine-year history. There were significant
gains in attendance—up
21% on last winter—and
850,000 more square feet of
resources. “Las Vegas Mar-
ket is growing both resources and attendance at
an exponential rate,” says
Bob Maricich, CEO, International Market Centers. “In
the last 12 months, we have
aggregated existing resources, added new categories and floors, and
increased participation of
local and regional sales representatives, all of which has
sparked momentum.”
While the Market experienced overall attendance
gains of 21%, growth in the
gift category was most dracontinued on page 26
ART WORLD NEWS
FEB14-Fotiou page_Layout 1 2/11/14 12:51 PM Page 1
EPSON INTRODUCES
TEXTURED
WATERCOLOR PAPER
NEW YORK—Epson
America debuts Epson
Exhibition Watercolor Paper
Textured, specifically
engineered for fine art
printmakers, photographers,
artists, and museums. This
newest addition to Epson’s
portfolio of Signature Worthy
media is designed to deliver
a distinctive feel along with
rich blacks, a wide color
gamut, and smooth tonal
gradations for the ultimate in
quality, both visually and in
tactility. “In response to the
growing demand for a superior cotton fiber digital fine art
paper with the look and feel
of a traditional artist’s watercolor paper, Epson worked in
collaboration with the world’s
leading creative professionals
to design an extremely
versatile paper that meets
their requirements,” says Jeff
Smith, product manager,
Epson America Inc. “The
unique textured surface,
combined with industryleading physical properties
and exceptional roll to roll
consistency, offers professional photographers and fine
artists an excellent new paper
to better exhibit their work.”
This paper is manufactured
with the mould-made process,
utilizing custom-made felts for
a highly textured watercolor
surface and finish to help
achieve the best combination
of image quality and
permanence. In addition
to the 22 mil caliper and
310 gsm, it is 100% cotton
fiber and acid, lignin, and
OBA-free.
It is available in roll widths of
17, 24, and 44 inches; and
cut sheets of 8 1/2 by 11, 13
by 19, and 17 by 22 inches.
For more information, visit:
www.proimaging.epson.com.
PAGE 26
FOTIOU PARTNERS WITH JANE SEYMOUR
Fotiou Frames, a leader in
fine quality mouldings for
the picture
framing industry, has
announced a
partnership
with Coral Canyon Publishing and actress and artist
Jane Seymour who will collaborate with Fotiou to create
the Jane Seymour Moulding
Collection, a new category of
fashion-forward moulding designs and a style guide.
spokesperson they relate to,
trust, and admire.”
J a n e
S e y m o u r,
an Emmy
and Golden
Globe award-winning actress, artist, author, designer, and philanthropist,
whose artwork is represented by Coral Canyon
Publishing, has proven her
The launch of the collection in June will coincide with
a major consumer marketing
campaign designed to drive
customers into frameshops
and galleries.
“Frameshops and galleries are always looking for
ways to increase traffic in
their stores,” says Barry
Diamond, chief marketing
officer for Fotiou Frames.
“As marketing dollars are
becoming more scarce and
valuable, retailers are struggling for ways to bring a
new energy and attention to
their businesses. Additionally, consumers need direction on selecting a frame
style that will show off and
enhance their artwork and
beautify their home. We feel
that consumers will follow
the creative influence of a
LAS VEGAS MARKET
matic, with 90% increases
over last year. Notable increases in both home décor
and furniture—of 21% and
17% respectively—also contributed to the energy and
buzz at the winter edition.
Leasing activity has been
robust in the last 12 months,
Jane Seymour.
talents in virtually all media.
Her love of art, color, and
design was the driving force
behind the moulding designs
exclusively available through
Fotiou Frames. The Jane
Seymour Moulding Collection is designed to offer a
clear style direction to assist
consumers with the daunting task of selecting a cusbringing 1,200 new home
décor, furniture, and gift resources to Las Vegas Market in both permanent showrooms and temporary presentations. In total, 850,000
square feet of resources—
500,000 from gift and home
décor and 350,000 from furniture—was added. Additionally, the number of temporary
exhibitors has increased by
10% in just one year, with
tom frame design for their
artwork from amongst the
many hundreds of styles
available when at a frameshop or gallery.
“We are very happy to
partner with Jane Seymour
as a spokesperson and collaborator to create an exciting new line of fine quality
moulding for Fotiou Frames,“
states Mr. Diamond. “Ms.
Seymour brings a new energy to the framing world
and will be a valuable asset
to the entire industry by educating the consumer about
the importance of framing as
part of interior design.”
Ms. Seymour adds, “As
an artist, I have always felt
that the frame design truly
completes the artwork and
enhances the setting for
where it is displayed. I am
very excited to work with
Fotiou Frames to help empower our audience with a
better understanding of how
to add color and style to their
décor through creative and
beautiful moulding designs.”
For further information
about the Jane Seymour
Moulding Collection, visit: www.
fotiou.com/janeseymour or
contact Barry Diamond at
barry@fotiou.com or telephone (800) 668-8420.
340 gift and home décor exhibitors showcased on three
floors in Building C and 80
furniture exhibitors on B2.
“There were many international visitors, but more importantly the overall attitude
was very positive,” said Luis
Ruesga of Zuo Modern, a
California-based supplier of
modern furniture and décor.
For more, visit the website:
www.lasvegasmarket.com.
ART WORLD NEWS
FEB14-WCAF page 1_Layout 1 2/12/14 10:34 AM Page 1
THE NEW AFFLUENT
CUSTOMER REPRESENTS
SPENDING POWER
GOOD ENERGY AT WCAF EXPO
STEVENS, PA—The unassuming mass segment of the
affluent consumer market
known as the HENRYs, High
Earners Not Rich Yet, could
well be the art and framing retailer’s most important target.
That is the opinion of Pam
Danziger, owner of Unity
Marketing and an internationally recognized expert specializing in consumer insights
for marketers targeting the affluent consumer. “The recent
recession has left the true
middle class severely limited
in their ability to purchase
goods and services in the
near future. This means
HENRYs are the ‘new mass
market’ for marketers and
brands up and down the pricing scale,” says Ms. Danziger.
They have an income between $100k and $250k per
annum, a far cry from the
ultra-affluents who earn
$250k-plus a year. While
HENRYs spend about half as
much as do ultra-affluents on
luxury and high-end purchases, including art and
framing, their significantly
greater numbers, 21.6 million
households versus 2.9 million, means the total value of
the market is about four times
that of the ultra-affluents.
The West Coast Art &
Frame Expo in Las Vegas in
January was one of the best
trade-only shows from a
business perspective since
the dawn of the recession.
The mood among attendees
and exhibitors, particularly
the framing community, was
noticeably more buoyant, as
if the difficult few years are
now distanced. As Framerica’s Gene Eichner said,
“The cloud has been officially removed and people
are ready to move forward.
The show is looking great,
and we have been fortunate
that a lot of good people
have come and we have got
a very positive reaction to
our products.” Josh Eichner
added, “The market is better across the country and
everyone is more optimistic.
Before, even the guys doing
O.K. were frightened. Now
the market is more healthy
and I think it is real.” Audrey
Liao of Max Moulding concurred. “Retailers seem to
be doing better with more
people ordering, and larger
orders. I think it is the best
ever show for the mood of
the people. They sound more
confident and optimistic, and
that is evidenced by their
business picking up.”
Marketers have historically
felt that ultra-affluents were
their ideal consumer, but
there simply aren't enough of
them to keep luxury brands
afloat. Instead, they need to
broaden their reach to include
HENRYs. But this creates a
unique challenge, as they are
now competing with mass
market brands that would
like to reach up and tap
into HENRY spending. To
learn more about its trend
report: Meet the HENRYs,
visit the website: www.unity
marketingonline.net.
Drew Van Pelt, CEO of
Larson-Juhl, observed, “We
hear from more framers that
their business has improved, and also new people are coming in (to the
business).” Fletcher-Terry’s
John Peterson said business had been really good
from October to January.
“But what I am most encouraged by is a lot of equipment
being sold. We bottomed
out in this industry a year or
two ago,” he adds, saying
custom framers’ businesses
are now solid. “And they see
PAGE 30
the ability to reinvent them.
People have deferred capital
expenditures for so long, and
commissioned artwork in its
booth, “Gryphon’s Lair” by
Matt Elson, number eight in the
Los
Angeles
artist’s
Infinity
Box series challenging perception
through
mirrors and reflections. Picture
framing company
Urban Ashes of
Detroit that offers
moulding
made from urban
salvaged wood,
Gene Eichner, right, and Josh Eichner of attracted a lot of
from
Framerica where the focus was on new interest
higher-end cussilver and gold mouldings.
tom framers and
now they can afford to buy interior designers. The comequipment.” Philip LaMarche pany was a recipient of the
of Gryphon Moulding added, PPFA’s Vivian Kistler Award
for Innovation.
Jeff Smith of Epson
sold two 64-inch SureColor nine color solvent
printers on the first day.
(The recommended retail
price is $25,995 and a
$4,000 rebate is effective
through April.) “It’s always
a good show,” he said,
“with a good crowd of
knowledgeable retailers.”
The concept of print-ondemand has become
mainstream in the industry, with retailers, particularly framers, looking to
Actress and artist Jane
print-on-demand in their
Seymour is partnering with
stores, and a number of
Fotiou Frames on a new mould- publishers printing on deing collection to be released in
mand in-house. It was also
June. Susan Nagy Luks of Coral a subject of discussion at
Canyon Publishing, representa- the very well attended intive of her artwork, is pictured
dustry breakfast panel diswith Barry Diamond, Fotiou
cussion led by Jay Goltz
Frame’s chief marketing officer. of Artists Frame Service.
(See article page 26.)
Chris Moseley of POD
Exchange, a print-on-de“We’re rising from the dol- mand service in which some
drums. We took more booth 14 open edition print publishspace, increased the line ers are participating to proand are adding new and excontinued on page 32
citing items.” The company
ART WORLD NEWS
PPFA INSTALLS 2014
BOARD OF DIRECTORS
WCAF EXPO
JACKSON, MI—Members of
the Professional Picture
Framers Association (PPFA)
installed the 2014 board of directors in January during the
PPFA 2014 Annual Convention at Bally’s Hotel in Las
Vegas, concurrent with the
West Coast Art & Frame
Expo/National Conference.
vide licensed images to retailers to print in their shops,
enjoyed a good show. “A lot
of new publishers are ready
to join, and retailers, particularly international, are inquiring about the service.” When
a gallery or frameshop prints
on demand in-house, there
is, of course, no shipping
cost and for overseas, no
duty to pay. “So POD Exchange is gaining a lot of
traction.”
Robin Gentry, MCPF, B&J
Gallery, Bowling Green, KY,
succeeds John Pruitt, CPF, as
association president. Mr.
Pruitt, owner of The Frameworks, Carrollton, TX,
assumes the role of immediate past president.
Ellen Collins, MCPF,
Howard’s Art & Frames,
Hagerstown, MD, is vice president; and Mike Drury, MCPF,
South Hill Gallery, Lexington,
KY, is treasurer.
Serving as directors are:
David Lantrip, MCPF, GCF,
Franchise Concepts Inc., St.
Louis, MO; Joyce Michels,
MCPF, Michels Frames &
Things, Saint Robert, MO;
Carol Graham, FrameReady/
SoftTouch Solutions Inc.,
Petrolia, Ontario; Jared Davis,
MCPF, GCF, Megawood
Larson-Juhl Australia and
Gunnar International; Randy
Parrish, CPF, Randy Parrish
Fine Framing & Art, Ann
Arbor, MI; and Greg Norris,
CPF, Huntington Hall of
Frames, Huntington, WV.
Jim Esp, executive director of
PMA, Jackson, MI, holds
the office of secretary.
The PPFA honored outgoing
board members Stuart
Altschuler, CPF, Prestige
Framing Academy, Naples,
FL; Ron Mason, CPF, Gallery
One in Iowa City, Iowa; and
Cliff Wilson, MCPF, Framed
In Tatnuck, Worcester, MA.
For more information on the
PPFA, visit: www.ppfa.com.
PAGE 32
Highlights
There was a lot of excitement at this show, too. The
winner of Larson-Juhl’s Design Star Award, Christian
Harwell of Cyrus Custom
Framing & Art Gallery, Canton, Ohio, was announced at
a packed reception on the
Monday evening; and earlier
in the day, a crowd surrounded the company’s
booth when the new moulding collection by last year’s
winner Meg Glasgow of The
Gallery at Finer Frames,
Eagle, Idaho, was unveiled.
On another front, Fotiou
Frames announced its new
partnership
with
Coral
Canyon Publishing and actress and artist Jane Seymour to create the Jane
Seymour Moulding Collection, along with a consumer
marketing campaign designed to drive customers
into participating frameshops. There was the muchanticipated announcement of
the overall winner of Tru
Vue’s second annual framing
contest, Kosal Eang of
Framed by Kosal, Monroe,
CT. A 22nd anniversary was
celebrated by Max Moulding
who hosted a breakfast reception on opening day and a
raffle drawing throughout the
show; and Roma Moulding
kept the buzz going on social
media with a contest held
each day for the best photo
taken at the show of Roma
people or products uploaded
to Facebook, Twitter, or Instagram. “People come
miles to be here, and as an
exhibitor it’s our job to wow
Jennifer Williams of Wall
Moulding & Associates and
Z Hardware felt the show
was a success as many
new contacts were acquired,
as well as new accounts
opened following the show.
Wall offered new mouldings,
including Sutton, Denton,
and Oldham
Collections,
as well as
four
new
readymade
frames. At
the Universal
Arquati booth,
rustic-looking
moulding was
a big draw as
their collections Rustique,
David Roe, right, and Nick Roe of Rosenstiel’s
Country
of London who displayed an eclectic mix of art. Colors, and
Sherwood
them so they keep coming were on display. “We also inback for more,” said the troduced a classic gold and
company’s Tony Gareri. “If silver collection called Kings,
you don’t move, wow, or in- along with one new poly colspire someone, what else is lection, Catalina,” said the
there?” To top it off, a wed- company’s Dakota Moffitt.
ding ceremony was held in
Omega Moulding’s booth on
The venue change from
the Mirage last
year to the Paris
this year was a
plus.
Decor
Moulding & Supply featured a
more open floorplan and were
able to display
2,000 plus moulding styles, hundreds of readymades and hunLarry Tolchin, left, and Jeff Tolchin of Clas- dreds of specials
sic Collections where floral watercolors,
on a much larger
such as the spring-like image shown at cen- scale than in the
ter, were very popular. Also attracting atten- past. The comtion were contemporary abstracts, while
pany also debuted
coastal scenes showed a resurgence.
more than 140
new polystyrene
the last day of the show and wood styles, with Carrera
between Mike Prillwitz, and Verona being well-reOmega’s salesperson for ceived. At the Ten Plus booth
Washington and Oregon; and Gene Liao noted that traffic
Claire Rankin by a minister was steady and many existing
from Wedding Wagon, Las
Vegas.
ART WORLD NEWS
WCAF EXPO
WCAF EXPO
customers came by and
bought. On display was
the company’s new floater
line that is 3 3/4 inches
wide and 1 3/4 inches
high available in brown,
silver, bronze, and gold.
Carla Staley of ASAP Inc.
felt that all that attended
were upbeat and positive.
“Framers were interested
in our American made
product lines and good
quality tapes,” she said.
“We were very happy
with the overall sales results of the show.” ASAP
Moulding debuted two
American made collections: Saratoga, a contemporary Ash Collection
and Legend, a collection
made of art leather with a
stitch detail. Michelangelo
Moulding debuted a collection of 72 new moulding items, including a
white and charcoal beach
wash, available in three
profiles, that were popular
among attendees.
on the opportunity to frame
Thomas Kinkade work,
using the latest framing de-
Crescent’s RagMat Museum
offering just got super sized and
is now available in 48- by 96and 60- by 104-inch sizes. Posing in the Museum Board opening are show attendees, from
left, Paul Bailey, Gabriella Yan,
Rafael Yan, and Yolanda Yan
from Galerias Paris and London.
On the art side, Craig
Skeen of Haddad’s Fine Arts
said, “December picked up
and it continued into January. So the year has started
well.” David Roe of Rosenstiel’s said, “The show’s
been good. We have run out
of time to see everyone,
and we have picked up
new people.” The Thomas
Kinkade Company opened
up about 11 dealers, about
the same as last year. Mark
Hill said, “We have focused
PAGE 34
signs. The company also
launched Gallery Inspirations,
a new line of works accompanied by inspirational
verse. “We have re-worked
the line with higher quality
custom framing.” The 12
framed open edition print
images in three sizes designed for frameshops, galleries, and gift stores, sell
for $149, $249, and $299.
“We are also presenting
and have had a very good
reaction to Thomas Kinkade’s
collection of impressionist
and plein aire works—an
amazing body of work that
includes pieces under the
name Robert Gerrard, a pen
name Thom used where he
could experiment with plein
aire styles”
started. Our POD work has
also been very well received.”
Debi Gango of Gango
Editions has done this show
for 10 years and noted that
Joanne Chapell of Edi- she and her customers altions Limited/Studio EL ways walk away with renewed
noted that the show is an enthusiasm. “The show is a
important part of a recover- much needed shot in the
ing economy. “The amount arm for us and the industry
and quality of attendees as a whole,” she said. “Exshows that things are im- hibiting and attending helps
proving. Because of this, we to bring excitement that reknow that to make an im- tailers can then bring back
pact with people, we must to their own shops that then
always show work that is in- gets passed on to their staff
novative, yet beautiful,” she and customers. For us, it is
said. New giclées from Stu- all about the new leads and
dio EL, printed on 10 differ- the response to our newest
ent substrates: fine art images, which was a hit.”
paper, glossy photo, un- She also mentions that peostretched or stretched can- ple were happy to see Gango’s
vas, contract canvas, edge POD work. “I can’t tell you
framed canvas, aluminum, how many people that know
us and receive
our
marketing
materials and
e-mails,
come to the
booth and
say they didn’t know that
we do POD.
They needed
to actually see
it in front of
them before
Ten Plus Inc. President Gene Liao, left, and the it clicked.”
company’s Sammy Ahn at their booth.
Gango Editions debuted
bamboo, acrylic, and glossy two new supplements at
laminate, drew much atten- the show that feature all of
tion. “Having the work on their new images, including
display in our booth, side-by 850 photographs available
side, garnered such a posi- for POD.
tive reaction from people and
really got the conversation
ART WORLD NEWS
HalfPageStacked_Layout 1 2/12/14 9:48 AM Page 1
ART WORLD NEWS
PAGE 35
WCAF EXPO
WCAF EXPO
PI Creative’s Andrew Cohen
stated that this year’s show
exceeded his expectations.
“I was concerned that I had
brought too many staff
members, but as soon as
the doors opened on Monday I was relieved that I was
prepared,” he said. “I even
had to postpone a staff
member’s return flight to ensure that we would have adequate staff on hand for the
second day as well. We
were really pleased with the
amount of companies that
took advantage of our show
specials and used the opportunity to try new product
from us.” PI Creative’s booth
showcased more than 75
new images from the company’s POD art options.
Lonnie Lemco and his
crew at World Art Prints felt
that the show was a great
success as sales were
made, new accounts were
acquired, and many existing
customers returned. “We also
debuted our Spring 2014
collection, as well as a sneak
peak of about 200 pieces
from our Fall 2014 collection
during the show.” The company’s new 2014 catalogue
was also given to attendees.
At the Blakeway Worldwide Panoramas booth, the
“2014 Rose Bowl Panoramic–Michigan State Spartans” poster was a hit with
attendees. “Michigan State
made the Rose Bowl for the
first time in over twenty
PAGE 36
years,” James Blakeway
said. “The victory panorama
was the biggest image that
we’ve published in many
years. Our 2014 YTD online
sales are already past YTD
sales in 2013 through September.” He also noted that
the show was a good opportunity to meet with new
prospects and follow up
with them afterward. “Ac-
Winn Devon and sister
company Canadian Art
Prints, celebrating their 50th
anniversary this year, introduced a new catalogue to
mark the occasion and will
shortly be launching a new
website that combines both
brands. The company presented new work by its
artists in order to get feedback from show attendees
Sagebrush Fine Art co-owners Michael and Susan Singleton.
tion comes later, when gearing up for a more robust
time of the year.” He also
noted that he had met with
people that said they were
attending the show for the
first time in years.
Many new artists and a
plethora of new artwork
were introduced at the
show. Poems Art Publishing
debuted the work of
figurative artist JT Winik
and photographer Phyllis
Burchett, known for her
equine portraits. Both
artists exhibit a mystical,
moody look that was much
in evidence at the show.
on what pieces would be
good candidates for release. “We work with our
customers to see what
would be good for their customer base. We need to listen to them, and also keep
an eye on trends and what
is happening in fashion and
home decor,” said the company’s Jenna Zerr. Cat
Tesla’s “Ocean Breeze,” a
piece that could be described as transitional abstract or coastal, proved
popular, as did photographer Assaf Frank’s “Evening
Mist,” depicting trees in a
misty setting. A trend seen
at the show was toward a
much softer palette—grey
in a lot of different shades;
calm water scenes, images
almost with a feeling of
longing, and a story to tell,
especially in photography.
Larry Tolchin of Classic
Collections stated, “Our introductions here were divided into three categories:
coastal, springtime, and abstracts, and we have also
seen demand for antique
maps that are printed in a
contemporary way. Colors
we featured this year include indigo blue and various shades of purple;
yellow and gray combinations are also very prominent.” He attributes the
strong resurgence in coastal
to the renaissance after the
many storms and oil spill
problems of coastal areas.
Chalkboard art is a new
trend, and several Penny
Lane Fine Art & Licensing
artists are doing this. Also
gaining popularity is scratch
book type art by Penny
Lane’s artist Annie LaPoint.
David Bromstad’s new floral
collection on canvas was
a big hit, according to the
company’s Zachariah Jones,
who also uses the show as
a test market.
Lisa Henke of AD Lines
observed, “When you have
something in your store,
you have to have an emotional feel to it. You need the
right subject matter, color,
and texture—anything with
ART WORLD NEWS
FEB14-L-J pages Part 2 page 1_Layout 1 2/12/14 11:10 AM Page 1
FRAMES
A BEHIND THE SCENES LOOK AT MOULDING DESIGN
by Greg Perkins
Part 2 of a two-part article.
Part 1 ran in the January,
2014 issue.
The Larson-Juhl design team
meets weekly to share
ideas. Doug Rozenboom,
Larson-Juhl’s Senior Vice
President, Global Merchandising & Product Development, leads the team and he
sets the expectation for the
designers to come prepared
to share new ideas at each
meeting. The designers live
in Atlanta, Dallas, and Europe so almost every meeting is virtual. Larson-Juhl’s
main design base is in Atlanta, with a second studio in
Boxtel, Netherlands. In addition, they gather in person
for factory trips, specific design trips, and other company meetings. Through all
of these points of contact,
they come to conclusions on
which concepts to pursue.
It is a careful process.
Just because a look, a color,
or a style is popular in a different product category
does not mean it will translate well to frames. The designers also have to weigh
and balance which trends
they believe will have
longevity and be worthy of
investing time and money in.
An added challenge is to
connect the design concepts
they want to pursue with
what custom framers are
looking for and want to sell in
their stores. Yet, at the same
PAGE 38
From there they begin
working with the factories to
prototype their ideas. The
specific factory is selected
Working
based on their skills, but the
Together
design team does look past
the obvious skills at each
Once the team comes to factory to help them learn
a consensus regarding which new methods and technolotrends to purgies,
ensue, they start a
abling them
sharper focus
to expand
and
gather
their capabilmore visuals
ities.
The
that show the
lead
delook and justify
signer of any
the validity of
given project
the
concept.
tries to be
Their current
on site for
method
for
the
R&D
sharing projects
process and
with each other
the
initial
is
Pinterest
small run of
boards. They
moulding.
can all add imThis
is
ages to each
where the
other’s boards,
d e s i g n e r ’s
expanding them
vision for the
more quickly.
design and
When one de- This design shows the new the manufacsigner
sees Anvil mouldings in a triple turer’s skills
something an- stack, with a Dillon mould- come
toother
one ing sandwiched in the mid- gether to aradded, it may dle. It’s a perfect look with rive at the
spark a new av- this metal assemblage
best results
enue to study. piece of art.
possible.
The concepts
are then refined by zeroing
Customer Input
in on the best of the best
Once several concepts
images they have found. A
designer may also go shop- have come to fruition, the
ping to find a physical exam- design team takes samples
ple or two of a finish or to get feedback from our
texture that shows the real- key advisory customers in
ity of the finish they will need various geographical areas
to communicate to the manufacturing team.
be timed to seem fresh when
it is needed.
The new Anvil collection is
a result of the ongoing popularity of the industrial
trends seen in home furnishings. One pattern looks
like rebar and the other like
rusty rivets.
time, it is also their responsibility to help framers stretch
and give them the means to
provide consumers with innovation they aren’t currently
aware of.
The timing for custom
framing trends is usually different from other product
categories the concepts
were born from. Just because new furniture styles
become available in the
stores, doesn’t mean consumers rush out to purchase
them immediately. It may be
a couple of years later when
people in your community
are moving or redecorating
and embrace a specific look.
Since custom framing generally follows furniture purchases, the framing has to
ART WORLD NEWS
FEB14-L-J pages Part 2 page 2_Layout 1 2/12/14 11:37 AM Page 1
FRAMES
MOULDING DESIGN
tabulate all of the different
customers’ rankings and make
final decisions on the collections they will move into full
around the country. They ask
framers to rank the various concepts in their
order of preference. The
designers also ask them
to rank which colors and
profiles they would be
most likely to sell so they
can move forward with
products that have the
highest likelihood of selling. Mr. Rozenboom ob- The Murano Collection was inserves, “Involving our spired by the luminosity of mercustomers in a ‘design it cury glass. The mouldings are
with us’ strategy is not transitional in style to coordinate
only fun for all of us, but it with many types of art.
is also engaging, as well as
highly effective.” When the production. Some products
design team reconvenes, they will be completely new looks
PAGE 40
in the marketplace, but framers Greg Perkins is Customer
also ask for more options Programs Manager for
within the styles they
are already using. It’s
important to satisfy
both sides. Not every
moulding will suit every
frameshop or geographical region, so
there are also logistical decisions to be
made to create a plan
that balances a variety of looks and price
points so everyone is
getting something new The warm reflective finish of this
on a regular basis. Murano frame relates to the colors in
The overall goal of our this Venetian scene, and the reflecdesign process is to tive surface of the canal.
create beautiful, distinctive mouldings that inspire Larson-Juhl. E-mail Greg at:
greg_perkins@larsonjuhl.com.
and excite our customers.
ART WORLD NEWS
FEB14-OE_Layout 1 2/12/14 5:07 PM Page 1
OPEN EDITION PRINTS
SunDance Graphics
"Dots on Silver"
by
Patricia Pinto
Image Size: 27” x 27”
$32
E-MAIL:
sarah@sundancegraphics.com
www.sdgraphics.com
9580 Delegates Dr.
Orlando, FL 32837
407.240.1091
www.sundancegraphics.com
Editions
Limited
“No Place to Fall”
by William Vanscoy
Image size:
18” x 18”
Retail price:
$20
800.228.0928
www.editionslimited.com
E-MAIL: customerservice@editionslimited.com
4090 Halleck Street, Emeryville, CA 94608
Gango Editions
www.gangoeditions.com
Image Size:
48” x 24”
E-MAIL: info@gangoeditions.com
2187 NW Reed St., Portland, OR 97210-2104
ART WORLD NEWS
“Beachcomber I”
by
DiGiulio
Image Size:
27" x 27"
Image can be resized
and printed on canvas.
800.532.2333
www.imageconscious.com
Image Conscious
“Waiting for
Summer”
by Gendreau
Image Size:
36” x 24”
Image can be resized
and printed on canvas.
800.532.2333
Haddad’s
Fine Arts Inc.
“Casa
Blanc II”
by
Jeni Lee
800.852.3662
Image
Conscious
“Repose”
by E. Jarvis
Image Size:
26” x 26”
Also available as
a custom size giclée.
800.942.3323
Fax: 714.996.4153
www.haddadsfinearts.com
E-MAIL: cfskeen@haddadsfinearts.com
3855 E. Mira Loma Ave., Anaheim, CA 92806
PAGE 41
WCAF EXPO
WCAF EXPO
an added design element—
and it must have intrigue.”
She also noted that watercolor is very big, and that
the chalkboard feel and typography are doing well.
“Photography over all is
popular, whether black-andwhite or with pops of color.
Botanicals are in vogue: It’s
organic, and romantic with
natural tone on tone.”
Image Conscious debuted
its new 2014 catalogue featuring 300 pages and more
than 1,800 open edition images—many available as
print on demand. (Visit page
14 for more details.) Jeannette King of SpecialtySoft
appreciates the one-on-one
time that the show allows
her with her new and existing clients. “The direct feedback from customers on
their experience with the
product is important and it
also helps us to know what
they are looking for in the
future,” she said.
Retailer
Perspective
As Matt Puchalski of
Masterpiece Framing in
Bloomingdale, IL, said, “If
you are a framer you have
to be here.” He came to
see the newest products,
catch up with people he
knows, and recharge the
batteries. “You go back to
your frameshop all fired
up!” “It’s been an exciting
show,” said John Gaston of
PAGE 42
Gastonart & Frame in
Shrewsbury, MA, who is
also very involved in the
PPFA which was holding its
annual convention concurrently with WCAF Expo.
“The membership (of the
PPFA) is growing. There’s a
lot of new people on the
national board, and many
younger people are getting
tive in the PPFA, comes to
the show every year. “It
shows my commitment to
the industry,” she said.
First-time attendees Marianne Mitchell and her husband David of Elaina’s
Custom Framing & Fine Art
in Trappe-Collegeville, PA,
were concentrating mostly
on the framing side, but also
Pictured at the Image Conscious’ booth are, from left,
senior account representative and director of marketing
John Munnerlyn and President George Leeson.
involved, so there’s renewed energy.” He also
came to the show to re-energize and catch up with old
friends. “Conversations over
lunch and dinner are as
valuable as anything—what
has worked for others and
what has not. That, for me,
makes the whole trip worth
it. There’s fantastic education, too. You have to come
here year after year as you
don’t always see everything.” Susan Gittlen of
Whispering Woods Gallery
in Holland, PA, also very ac-
touching base with poster
companies. “Ninety percent
of my profit comes from
framing, even though I
opened 16 years ago as a
gallery,” she said. They also
took software classes. “It’s
all about updating things,”
added David Mitchell. Krista
Thorson of The Moose and
the Mouse Framing in
Kalispell, MT, attended the
first WCAF Expo in 2000,
and has only missed two
shows ever. “I take classes
every year. It is a great inspiration—and I make connec-
tions with framing suppliers.”
Mark Richardson of Richardson Gallery of Fine Art in
Reno, NV, came to buy
mouldings. “The framing is
important to selling art,” he
said. “I am disappointed that
people are going to gallery
wraps. I think they can be
distracting and don’t necessarily show the art as well as
a frame does. I know it save
people a lot of money, but I
think they are cutting the
look short.” Galina Gonopolsky of A&G Framing Studio,
Dallas, in business 16 years,
came to buy equipment.
“This is a good time to do it
because of show specials.”
As for business itself, she
said, “It could be better, but
we’re still here!”
Summing up the mood of
the show, Sarah Ruggieri of
Sundance Graphics felt that
this year’s WCAF Expo set
the stage for new opportunities. “This is our seventh
year attending and we were
not disappointed,” she said.
“We were able to introduce
a couple of our new artists
and all of the artwork that we
featured was very well received. This year’s show is
going to kick start our 2014
and take Sundance in a good
direction. Any trade show is
a big investment and it’s always a good sign when we
can honestly say that we are
looking forward to 2015.”
In 2015, WCAF Expo returns to the Paris Hotel, Las
Vegas, January 26–28, with
the National Conference
beginning January 25.
ART WORLD NEWS
FEB14-WCAF Show Highlights_Layout 1 2/12/14 11:13 AM Page 1
WCAF EXPO HIGHLIGHTS
John Chester of Wild Apple with Albena Hristova whose
“Spring Collection III” is shown. The artist is among Wild
Apple’s top 40 or so, best selling artists featured in the company’s new 288-page catalogue that made its debut at the show.
At the World Art Group booth, vice president of sales, Lonnie
Lemco, center is pictured with, from left, design and sales consultant Beth Harris and design director Julie Ann Holland in
front of the “Chromatic Tulips” series created by Vision Studio.
Max Moulding celebrates its 22nd anniversary with a breakfast
reception. From the left, are: Scott LaJeune, vice president; Jules
Heffner, sales rep for Southern California; John Kozak, sales rep
for Michigan and Ohio; and Audrey Liao, marketing director.
SpecialtySoft co-founders Jeff and Jeannette King were onhand to meet with customers, new and old, to show them some
of the highlights that their P-O-S software program has to offer,
as well as get feedback on how it is used by framers.
At the Editions Limited/Studio EL booth, owner and founder
Joanne Chappell and key accounts manager Michael Ogura
presented their new fine art prints, posters, and print-on-demand images, such as “Fall Magic” by Dean Bradshaw, shown.
Owner of Gango Editions, Debi Gango, left, is pictured
with the company’s Tiffanye Nichols in front of “Summer
in the Park Series” by Jeni Lee, a triptych that garnered
a lot of attention from show attendees.
ART WORLD NEWS
PAGE 43
JULY-AUG12-Sales Training page 1_Layout 1 2/12/14 5:09 PM Page 1
SALES TRAINING
THE MORE THINGS CHANGE...
by Todd Bingham
nowing of art businesses. prisoner of war camp during
“The more things change, And many of those retailers the height of the Vietnam
the more they stay the who remain are heard to cry War, Stockdale spent eight
same.” I know,
out, “Oh, woe! years as a POW. Beloved
you’ve heard that
Circumstances by those POWs under his
before. But I’m
have
turned command, a dedicated and
guessing it would
against me! I selfless leader, Stockdale
be difficult for folks
can’t keep my became the first three-star
in the art gallery
business open in officer to wear both aviator
business to bethese
times!” wings and the Congressional
lieve that now,
And who can Medal of Honor. Years later,
what with the way
blame
them? asked by Collins how he
things have gone
Times really have managed to survive the inover the last six
carceration, Stockdale anbeen hard.
years. That’s be- Todd Bingham.
swered, “I never lost faith
cause most retailBut there are in the end of the story.”
ers are under the impression also those gallery owners Collins went on the inquire,
that their business is com- who survey the landscape, “Who didn’t make it
pletely subject to the whims go quietly along and make out?” “That’s easy,” Stockof the economy. I stress the
word “completely” because
while that statement is basiThe Stockdale Paradox: Retain the faith
cally true, the part that isn’t
that you will prevail in the end, while
true can make the difference
between survival and...well...
confronting the most brutal facts of
not surviving.
your current reality.
Let me explain what I
mean. Now, this is strictly
theoretical, I have no empirical data to support my
hypothesis. But, I have
been in and around the art
gallery business now since
1978. And in all those years,
I’ve seen things go up and
things go down: Prices,
trends, popularity of a particular artist or “look” of artwork, annual volume of
sales, the total number of retail galleries operating in
North America, etc. Each
time there is an economic
downturn, like the one in ’81
and that of ’08, there is a
purge in the industry, a winPAGE 44
adjustments—some subtle,
some drastic—to the way
they operate. And they...
get by.
Those dealers who manage to weather the storm
have some things in common. In his wonderful (and
highly recommended) book
on successful businesses,
Good to Great, published by
Harper Business 2001, author Jim Collins recounts a
conversation he had with Admiral Jim Stockdale. The
highest ranking U.S. military
officer in the “Hanoi Hilton”
dale replied, without hesitation. “The optimists.”
“The optimists!” Collins
exclaimed, “I don’t understand.” “The optimists were
the ones who said, ‘We’re
going to be out by Christmas.’ And Christmas would
come and go. Then they’d
say, ‘We’re going to be
out by Easter.’ And Easter
would come and go. Then
Thanksgiving. Then Christmas again. They died of broken hearts.”
Collins looked at him, per-
plexed. “You must never
confuse faith that you will
prevail in the end,” Stockdale said, “with the discipline
to confront the most brutal
facts of your current reality,
whatever they might be.”
Collins went on to write,
“To this day I carry a mental
image of Stockdale admonishing the optimists: ‘We’re
not getting out by Christmas.
Deal with it!’”
We all experience setbacks and disappointments
—either a severe economic
downturn, an accident, health
challenges, or getting shot
down over Vietnam and ending up in a POW camp. What
separates people is not the
difficulties, but the way one
deals with them. What the
art dealers who are still operating have in common is
that none of them told their
staff they were “getting out
by Christmas.”
The way I see this play out
in my small business—that
of providing sales training
materials for art galleries and
dealers—is in how the phone
rings (read: doesn’t ring).
When things get really bad
for retailers, our phone doesn’t ring, our website form
doesn’t bring back inquiries.
Dealers routinely eliminate
two things from their budgets when times are tough:
ART WORLD NEWS
JULY-AUG12-Sales Training page 2_Layout 1 2/12/14 5:13 PM Page 1
SALES TRAINING
Advertising and sales training. And again, who can
blame them? Unless one has
had the benefit of seeing
trying times in the rear-view
mirror it’s very tempting to
throw up one’s hands and
give up on the way one does
business.
Recently there has been a
slight (very slight) uptick in
those inquires to our office.
But rather than see that as a
good thing, I end up shaking
my head over it, because
while it does mean that dealers are beginning to breathe
a little easier, it also means
ART WORLD NEWS
that when things were really
bad, they weren’t thinking
about training their people
in sales skills. And in turn,
that means that they missed
out on a lot of potential
business with those clients
to whom they actually did
have access.
itself. Art has to be “sold” to
the customer. And that requires skill. If you are new to
the retail gallery business, or
you have fairly young and
inexperienced sales people
working for you, know this:
The More
Things Change...
In front of every gallery is an
enormous black hole into
which customers fall while
on their way home to “think
it over.”
No one can argue the fact
that the retail gallery business is different now then
it was in, say, 1983. Even
2003. But what isn’t different
is this: The art doesn’t get
down from the wall and go
home with the customer by
The traffic in your gallery
may be different from what
you are used to, or more infrequent than you would like
but the fact is that in good
times or bad, it’s what you
do with the customers while
you have them that makes
the difference. Don’t just
leave that to chance. You
don’t want a showroom. You
want an art gallery. Be prepared. And remember, if you
have no faith in the outcome,
that, too will affect your potential success. Take it from
Admiral Stockdale.
Todd Bingham has written
for Art World News since its
inception in 1996. He has retired from the gallery business, but still provides a
wealth of sales training material (much of it free) written
exclusively for the retail art
gallery business, at his site:
www.toddbinghamfineart
.com or telephone him at
(760) 806-7699.
PAGE 45
CORPORATE ART
CORPORATE ART
healthcare facilities, Ms.
Barnes says that the genre
and medium of work is very
personal to each setting. “In
a public setting, abstraction
and works that are derived
from nature are most popular right now. One of our primary goals is to enrich the
setting in ways that are engaging and interesting while
appealing to a broad audience. Frequently, we will sell
a unique original work for a
public space, like a lobby, but
place limited editions in guest
rooms or patient exam rooms.
Budget and setting play a
large role in the decision.”
Ms. DiGrigoli agrees and
says that while budgets are
a very important part of the
process, your client is looking to you to help make their
dollar go further. “Corporations want to know that the
job will be done right,” Ms.
DiGrigoli says. “They don’t
want to have to worry about
the art, but they also want to
know that you’ve got their
budgets in mind. The idea is
to not just give them art that
they can afford, but to give
them the best that is available in their price range. That
doesn’t mean go for the
cheapest. The art must be affordable but well selected.”
When working with a committee from the corporation—
which may include interior
designers, contractors, architects, CEOs, project administrators, etc.—it can be a
PAGE 46
process to win over everyone involved. Art, as we know,
is subjective. Each person
will want to have a voice in
the decision-making process.
It can be difficult to please
everyone with so many voices
wanting to be heard. Compromise may be the answer.
If someone feels strongly
about a piece of art being
placed in a certain spot, while
others disagree, the answer
may be to suggest a rotating
reaction to different pieces.
If the client is iffy on something, I immediately withdraw
it. The response will be instantly obvious. If the brand
and message is evident in
the work, it is more likely
that the client will feel a vibe
and have a positive reaction.”
Sometimes, the art consultant will come across someone
reluctant to making art decisions because they feel dis-
Vermont Fine Art Gallery created the ambience at Stowe
Mountain Lodge, Stowe, VT, with artwork by local artists
on display in the lobby and throughout the resort.
display of the work in which
the collection is moved periodically. A selling point to
this argument may be that it
will keep the art looking
fresh in the eyes of the viewers. Gallery owners know this
process well as it is done regularly on showroom walls.
Ms. DiGrigoli takes her
cue from the client’s reaction. “I will go to a client with
an array of work to present
to them and then I will sit
back and watch their body
connected from the art
world. Mr. Danon counters
this by showing the client 10
pieces of art, with one or
two that are not their taste at
all. “This way they can clearly
recognize what they do not
like,” he says. “This will guide
them towards the right choice
as they gain trust in their
own judgment. It’s easier
to make decisions when you
know what you don’t want.”
All of the artwork presented should be a cohesive
collection that allows people
to feel a flow through the
building and leave with the
best possible impression of
the company. “You have to
be able to zone in on your
client and their needs, which
means you must do research,” Ms. DiGrigoli says.
“Company heads are looking to hire a person that can
cut through it all and provide
something unique to the
project. I will meet with the
client to really find out what
their needs are, budget, and
expectations. I do the research, then go on the hunt.
The bottom line is, people
come to us for well-chosen,
well-thought out visuals that
represent a timeless message that is also contemporary. That is not easy. You don’t
want to have to be changing
the artwork every two years
because it is dated.”
A large corporate art job
for Mr. Danon was the flagship restaurant of the now-defunct Michael Jordan’s Steak
House Chicago. Doing this
project has lead to numerous referrals and jobs. With
three floors, 51,000 square
feet of space, Mr. Danon
framed and hung more than
400 pieces of art in five
weeks. “That was a huge
project for us and really set
the bar high in the eyes
of businesses looking for
artwork. For many years,
I would bring potential
clients to lunch meetings at
the restaurant instead of presenting them with a portfolio.”
ART WORLD NEWS
CORPORATE ART
Mr. Danon did his homework in pursuing this job. He
followed the construction of
the restaurant in the press
and immediately called the
entities involved until he was
put in touch with the interior
designers. He introduced
himself and eventually was
given an opportunity to bid
on the job. “The lead designer hired me because she
asked me one question and
liked my answer: ‘What would
you put on the big wall by
the bar?’ There was already
a big, multi-screen area over
the bar with TVs that were
stacked two high and eight
long. On either side were blank
walls. I suggested that we
hire Bill Smith, the Bulls’ official photographer, to shoot
an image of people in the
stands. Print the photograph
to four by 10 feet and then
reverse the image and print
it the same size. After a little
bit of work in Photoshop correcting the writing that appeared in the reversed image,
the photos would surround
the TVs. She hired me for
the job right then and there
because she knew that I had
done my homework and could
think on my feet.” Being associated with such a prestigious project brought in many
more corporate clients, such
as a golf club that brought in
$72,000.
In the ski resort and hotel
area of Stowe, VT, Elizabeth
Wooden, owner of Vermont
Fine Art Gallery, has seen a
ART WORLD NEWS
resurgence of corporate and
hospitality art sales due to
new building and renovations. “We have been very
fortunate to benefit from a
lot of new construction in the
area as the economy picks
up,” Ms. Wooden says. “We
also have a lot of locals that
have second homes here.”
Adding to the boom is that
Stowe was recently featured
in a Time/Life book Heaven
on Earth: 100 Places to See
that has been established.
“We’ve had people come in
referred to us by a designer,
for both residential art and
corporate,” says Ms. Wooden.
Ms. Wooden also notes that
visitors of the resorts and
hotels have become customers after seeing the work
displayed in their rooms and
the lobby. “People have asked
the concierge who did the
artwork and they would be
referred to us. Those people
Robert Danon, owner of R.C. Danon Gallery Inc., is shown
in one of the stairwells of Michael Jordan’s Steak House
Chicago where he provided some 400 pieces of art.
in Your Lifetime. “With so
many new people coming into
town as tourists, we will offer
some clients the opportunity
to rotate their existing collection
to keep it exciting for their
customers. It’s important to
keep that relationship going
as new projects may arise.”
Ms. Wooden has noticed
that working with local interior designers can help bring
retail customers in that have
been referred by them because of the relationship
have come in and bought art
and told us about the work
that they liked in their room.
That is part of corporate art
becoming an ongoing relationship between us and the
client. That is really the
biggest deal to me.” With
the economy picking up, corporate art sales are still not
what they once were. Sometimes, letting clients know
about all of the services that
you offer can still lead to sales.
“A company may not have
the discretionary income to
buy all new art but enough to
reframe their existing collection in an effort to breathe new
life into it,” Mr. Danon notes.
One way to leave the client
happy after the project is over
is to offer employees a tour
of the work. This is art that
they will see almost every day.
Discussing the art’s context
and information about the
artist will help people understand why it was selected
and encourage them to enjoy
the collection. Framing becomes important as well because the art needs to be
protected in heavily-trafficked
areas and hung professionally.
Suggesting archival framing
will help the corporation protect their investment from
damage and aging, thus saving them money over time.
Clients will also look to the
art consultants for recommendations of insurance
providers that specialize in
art collections.
“When deciding on a
piece of art for a lobby or
large gathering area, remember that the company needs
that one ‘Wow!’ piece that
will give people pleasure
while they wait,” Ms. DiGrigoli concludes. “You don’t
want visitors concentrating
on the clock while they are
waiting. You want people to
be lost in the art. As the art
advocate, you have to understand your client as well
as understand their clients.”
Koleen Kaffan is Managing
Editor of Art World News.
PAGE 47
FEB14-noe-pg1_Layout 1 2/12/14 5:18 PM Page 1
WHAT’S HOT IN OPEN EDITIONS
Tranquil Sea Turtle II
“Tranquil Sea Turtle II” by Megan
Meagher is an open edition giclée
print measuring 30 by 24 inches.
The retail price is $85. For more information, telephone World Art
Group in Richmond, VA, at (804)
213-0600 or visit the website:
www.theworldartgroup.com.
Here are the
best selling prints
from the month of
January
Summer in the Park Series
Tango II
“Tango II” by Michael Alford measures
20 by 27 inches and retails for $38. Telephone Rosenstiel’s, London, in the U.S.
at (480) 305-0714 for further information, or go to the website located at:
www.felixr.com.
“Summer in the Park Series” by Jeni Lee
measures 12 by 36 inches ($22) for the panels and 24 by 36 inches ($32) for the center.
Call Gango Editions, Portland, OR, at (800)
852-3662 or go to: www.gangoeditions.com.
Floral Chic
City Street Ride
“Floral Chic” by Lanie Loreth
measures 27 by 27 inches and
retails for $32. Telephone Sun
Dance Graphics, Orlando, FL, at
(800) 617-5532 for more details, or
visit: www.sundancegraphics.com.
Blaze of Glory
“Blaze of Glory” by Wendy
Caro measures 36 by 24 inches
and retails for $42. Phone Canadian Art Prints, Richmond,
British Columbia, for further information at (800) 663-1166, or
visit the website located at:
www.canadianartprints.com.
PAGE 48
“City Street Ride” by Blaustein measures
27 by 27 inches and retails for $35. Image
can be resized and printed on canvas. Call
Image Conscious, San Francisco, at (800)
532-2333, www.imageconscious.com.
ART WORLD NEWS
FEB14-noe-pg2_Layout 1 2/12/14 5:19 PM Page 1
Mod Pods
“Mod Pods” by Michael Mullan
measures 27 by 27 inches and
retails for $27. For further information, telephone Wild Apple in
Woodstock, VT, at (800) 756-8359
or visit the website located at:
www.wildapple.com.
Here are the
best selling prints
from the month of
January
Platinum Petals II
Time for Everything
“Time for Everything” by Britt Hallowell
measures 12 by 18 inches and retails
for $16. For further information, telephone Penny Lane Publishing, New
Carlisle, Ohio, at (800) 273-5263 or go
to: www.pennylanepublishing.com.
Bird Expressions I
“Bird Expressions I” by Caitlin Dundon measures 12 by 12 inches and
retails for $10. For more information, telephone Roaring Brook Art
Company Inc., Tarrytown, NY, at
(888) 779-9055, or go to the website at: www.roaringbrookart.com.
“Platinum Petals” by J.P. Prior measures
18 by 18 inches and retails for $28. For more
details, phone Winn Devon Art Group Inc.,
Richmond, British Columbia, at (800) 6631166, or visit: www.winndevon.com.
Das Boot
2014 Rose Bowl Panoramic–Michigan State Spartans
“2014 Rose Bowl
Panoramic–
Michigan State
Spartans” by photographer James
Blakeway measures 40 by 13 1/2
inches and retails for $29.95. Call Blakeway Worldwide Panoramas Inc.,
Minnetonka, MN, at (800) 334-7266 or go to: www.panoramas.com.
ART WORLD NEWS
“Das Boot” by Don Almquist measures 24
by 24 inches and retails for $30. Telephone
Poems Art Publishing, Salt Lake City, Utah,
at (888) 447-6367, www.poemsart.com.
PAGE 49
FEB14-NewArt_Layout 1 2/14/14 11:37 AM Page 1
NEW ART
Fresh Snow
Dance By The
Sea
Tina Palmer Studios Inc., Washington, DC, presents Tina
Palmer’s “Fresh Snow,” an acrylic on canvas measuring 60
by 36 inches. The retail price is $5,200. For more information, call (703) 798-1240 or visit: www.tinapalmerart.com.
Smart Publishing Inc.
of Coral Springs,
FL, introduces David
Schluss’ “Dance By
The Sea” as a bronze
sculpture in an edition
of 50 measuring 8 by
26 by 8 inches. The retail price is $13,000.
For further information,
call (954) 282-6945 or
go to the website located at: www.smartpublishing.com.
Mosaic Realm
Healthy Suprematism
Ford Smith Fine Art, Roswell, GA, presents “Mosaic
Realm” by Ford Smith as a hand-embellished fine art giclée
on canvas in an edition of 100. The image size is 48 by 36
inches and the retail price is $2,100. For more details, call
(770) 552-5942 or go to: www.fordsmithfineart.com.
PAGE 50
Alexander
Khomsky
Studio, Arlington, MA,
presents
“Healthy
Suprematism” by Alex
Khomsky as a
mixed media
on
canvas
measuring
25 by 25
inches. Price
available
upon request.
For further information, telephone (617) 852-2601, or go to
the website located at: www.khomskyart.com.
ART WORLD NEWS
FEB14-GalleryLights_Layout 1 2/12/14 5:05 PM Page 1
GALLERY LIGHTS
Eric Christensen Fine Art & Editions’ Eric Christensen, fourth from
left, is pictured at Key West Gallery, Key West, FL, with, from left,
consultant Steve Beasley, sales manager Brandy McKeon-Logue,
manager Jenn Bashore, and consultant Amy Burlingame.
At Studio Vendome, New York, are, from left, artist Harry
Bertschmann, chairman of Vendome Group Antonio “Nino”
Vendome, curator Peter Hastings Falk, and director Tamara
Weg during a reception for painter Harry Bertschmann.
Artist James Jensen is pictured during the opening reception
of his show at Masters Gallery at The Landmark, Greenwood
Village, CO, where his newest still-life paintings that combine
bold color, texture, and the sense of motion were exhibited.
Gallery owner Richard Michelson of R.Michelson Galleries,
located in Northampton, MA, is pictured with artist Nancy Hill
during the opening reception of her “Eye-Cons!” exhibition
featuring eye portraits of 34 famous icons.
At the Last Rites Gallery, New York, artist Kasra Ghanbari,
left, and collector Vince Blosse are shown during “TOME 2:
Melancholia,” a show featuring the work of Chicago-based
44FLOOD’s artists Ghanbari, Ben Templesmith, and menton3.
Pictured at the New York-based Agora Gallery’s opening
reception for “In Reverie of Form, Beyond Borders” are, from
left, artists Pepa Martinez, Mina Novian, and Tom Stewart,
and gallery director Angela di Bello.
ART WORLD NEWS
PAGE 51
FEB14-Calendar - horiz_Layout 1 2/12/14 5:51 PM Page 1
CALENDAR
March 5–9: The Art Show,
Park Avenue Armory, New
York. Produced by the Art
Dealers Association of America. For details, visit: www.
artdealers.org.
March 6–9: The Armory
Show, Piers 92 and 94, New
York. Produced by Merchandise Mart Properties Inc. For
details, go to the website:
www.thearmoryshow.com.
Station, W. 33rd. between
8th and 9th Streets, New
York. For details, go to:
www. scope-art.com.
April 3–6: Affordable Art
Fair, Metropolitan Pavilion,
New York City. Visit: www.
affordableartfair.com or call
(212) 255-2003.
March 6–9: Volta NY, 82
Mercer St., SoHo, New
York. Produced by Merchandise Mart Properties Inc. For
details: www.voltashow.com.
April 4–6: Artexpo New
York, SOLO, and Decor
Expo, Pier 94, New York
City. Produced by Redwood
Media Group. Call Eric Smith
at (216) 225-0962, Rick Barnett at (831) 747-0112 or:
www.artexponewyork.com.
March 6–9: SCOPE New
York, Skylight at Moynihan
April 5–10: International
Home Furnishings Market,
PAGE 52
High Point, NC. Visit: www.
highpointmarket.org.
April 10–13: Toronto Art
Expo, Metro Toronto Convention Centre, Toronto.
Visit: www.torontoartexpo.
com or call (866) 228-4238.
April 10–13: Silicon Valley
Contemporary, San Jose
McEnery Convention Center, San Jose, CA. Hamptons Expo Group LLC. Visit:
www.arthamptons.com or
call (631) 283-5505.
April 11–13: Dallas Art
Fair, Fashion Industry Gallery,
adjacent to the Dallas Museum of Art in Dallas, TX.
Call (214) 220-1278 or visit:
www.dallasartfair.com.
May 8–11: PULSE New
York, Metropolitan Pavilion,
125 W. 18th St., New York.
Produced by Ramsay Fairs.
Visit: www.pulse-art.com or
call (212) 255-2327.
May 8–11: Contemporary
Art Fair NYC, The Tunnel,
11th Ave. between 27th and
28th Streets. American Art
Marketing. Visit: www.amer
icanartmarketing.com.
May 9–12: Frieze New
York, Randall’s Island Park,
Manhattan. Produced by
Frieze. For information, call
(212) 463-7488 or go to:
www.friezenewyork.com.
ART WORLD NEWS
FEB14-Classifieds_Layout 1 2/14/14 11:14 AM Page 1
CLASSIFIEDS
SERVICES
“THE MOST BEAUTIFUL THINGS IN THE WORLD ARE OURS TO HOLD”
www.easelsbyamron.com
PH: 1-800-44-EASEL
Easels by Amron has satisfied the display
needs of businesses, museums and collectors
for over 30 years with our wide variety of
easels. We offer quick delivery and exceptional
customer service to assist you in meeting your
art display needs.
Use Coupon Code: AWNJan14
to receive 30% off orders.
Expires March 15, 2014.
PROFIT WITH BOOKS
Sales of custom published art books nurture relationships with new clients,
or given as a gift, deepen collectors’ passion for your artists.
Art Books Sell Art!
CLASSIFIED ADVERTISING WORKS!
Phone 203.854.8566 or send an e-mail to: jwhaffey@aol.com
to learn more about Art World News’ custom book publishing programs.
Advertising in ART WORLD NEWS
is a constant reminder of who you are,
what you do and how you can be reached.
Phone (203) 854-8566
ART WORLD NEWS
Established high-end Art Gallery
and Custom Framing Shop
in affluent Short Hills, NJ
FOR SALE.
The business has approximately
1,400 square feet of gallery space
and 1,400 square feet of framing
workshop and storage.
Complete turnkey operation for an
art gallery and frame shop.
Highly visible location.
All framing equipment included,
or can be purchased separately.
Lease transferable.
Serious inquiries only.
Contact: ShortHillsGallery@gmail.com
BIGResults
Small Ad
Classified Advertising Works
To learn more about
affordable advertising
rates in
Art World News
call John Haffey at
203.854.8566
or e-mail:
jwhaffey@aol.com
PAGE 53
FEB14-index_Layout 1 2/14/14 11:30 AM Page 1
ADVERTISERS
COMPANY LISTING
PHONE
PAGE
Arnot Galleries ..................................................................56
COMPANY LISTING
PHONE
PAGE
Parrot Digigraphic Ltd. ..................................................8, 53
www.arnotgallery.com
www.parrotcolor.com
212.245.8287
877.727.7682
Artexpo New York ............................................................23
P. Buckley Moss Galleries Ltd. ............................................4, 5
www.artexponewyork.com
www.pbuckleymoss.com
216.225.0962
800.430.1320
Blakeway Worldwide Panoramas Inc. ..................................25
Pease Pedestals ................................................................52
www.panoramas.com
www.peasepedestals.com
800.334.7266
847.901.4440
Caroline Young Studios ......................................................35
Penny Lane Fine Art & Licensing ..........................................40
www.carolineyoungstudios.com
www.pennylanepublishing.com
775.410.6059
800.273.5263
Crescent Cardboard ..........................................................31
PicturePerfectFrame.com ....................................................39
www.crescentcardboard.com
www.pictureperfectframe.com
800.323.1055
805.277.7210
Editions Limited..................................................................41
Poems Arts Publishing ........................................................13
www.editionslimited.com
www.poemsart.com
800.228.0928
801.747.1344
Fattahi’s Fine Art Gallery ..................................................29
Progressive Editions Fine Art..................................................6
www.marcfattahi.com
www.progressiveeditions.com
203.329.0000
800.487.1273
Framerica ....................................................................1, 27
Smart Publishing ................................................................15
www.framerica.com
www.smart-publishing.com
800.372.6422
954.746.5750
Gango Editions..................................................................41
Sun Dance Graphics ..........................................................41
www.gangoeditions.com
www.sundancegraphics.com
800.852.3662
407.240.1091
Gleadwind Publishing ........................................................11
The Art of Todd Goldman....................................................21
www.johnmarkgleadow.com
www.toddisstupid.com
540.416.4529
203.854.8566
Haddad’s Fine Arts Inc. ......................................................41
The Thomas Kinkade Company............................................35
www.haddadsfinearts.com
www.tkopportunities.com
800.942.3323
800.366.3733
Image Conscious ..............................................................41
Top Dogs by Chris Collins ..................................................19
www.lyricalfineart.com
800.532.2333
631.787.8585
Larson-Juhl ......................................................................2, 3
Universal Arquati Moulding ................................................37
www.larsonjuhl.com
www.universalarquati.com
800.438.5031
800.668.3627
Martin Lawrence Galleries ....................................................9
Wall Moulding & Associates ..............................................33
www.martinlawrence.com
www.wallmoulding.com
203.869.9500
800.880.9315
Michael Godard Fine Art Associates ....................................17
Wellspring Communications ................................................28
www.michaelgodard.com
e-mail: jwhaffey@aol.com
702.478.3301
203.854.8566
Park West Gallery ..............................................................45
Wild Apple ......................................................................55
www.parkwestgallery.com
www.wildapple.com
800.521.9654
802.457.3003
Art World News, (ISSN 1525 1772) Volume XIX, Number 2, is published 10 times a year by Wellspring Communications, Inc.,
143 Rowayton Ave., Rowayton, CT 06853. (Phone 203.854.8566) (Fax 203.854.8569). Single copy price $10.
Send address changes to: Art World News, P.O. Box 129, Rowayton, CT 06853.
PAGE 54
ART WORLD NEWS
Arnot-FEB14_Layout 1 1/29/14 11:18 AM Page 1
Impressionism in Still Life, living and deceased Masters
Dietz Edzard
Nature Morte
Elizabeth Rouvierre
Red Poppies
20 x 24”
29 x 24”
MALVA
Christian Nesvadba
Malven Stilleben
Bursting Out in Sunflowers
29 x 26”
39 x 39”
Dealers of Fine Original Oil Paintings for Five Generations
ARNOT GALLERIES, SINCE 1863
HERBERT ARNOT, INC.
250 West 57th Street, 10th Floor, New York, NY 10107
Phone: 212-245-8287 • 'After Hours' phone number: 917-570-7910
E-mail inquiries: arnotart@aol.com
www.arnotgallery.com

February, 2014 - Art World News

Transcription

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