Winter Media Kit 2013/14

Winter Media Kit 2013/14
media
media
contacts
MEDIA KIT CONTACTS
Chris Hale
Vice President, Sales & Marketing
Office: 231.533.7088
Mobile: 231.676.3977
Fax:
231.533.7001
chale@shantycreek.com
Steve Kershner
Director of Snowsports
Office: 800.678.4111 x 7158
Mobile: 231.676.2493
Fax:
231.533.7001
skershner@shantycreek.com
Lindsey Southwell
Marketing Manager
Office: 231.533.8621 x 7884
Fax:
231.533.7001
lsouthwell@shantycreek.com
Fusion Media Strategies
Kevin Frisch
Public Relations
Office/Mobile: 989.614.0241
Fax: 989.732.7027
kevin@fusionmediastrategies.com
fact
fact sheet
SHANTY CREEK RESORT FACT SHEET
VILLAGES
Summit
Cedar River
Schuss
3
HOTELS
Lakeview Hotel & Conference Center
The Lodge at Cedar River
Schuss Mountain Lodge
3
NUMBER OF ROOMS
420
NUMBER OF RESTAURANTS
3
MEETING SPACE
22 rooms
36,000 square feet
SKI & SNOWBOARDING
2 mountains, Schuss and Summit
53 runs
SKI SCHOOL
Yes, 32 instructors
TERRAIN PARKS
Yes, 6
ALPINE TUBING
Yes, 8 lanes
NORDIC TRAILS
Yes, 30km
SPA
Yes
FITNESS CENTER
Yes
GOLF
4 courses; 72 holes
4 instructors
GOLF ACADEMY
Yes
history
history
HISTORY OF SHANTY CREEK RESORTS
Roy Deskin, the son of a coal miner, worked his way through Detroit’s steel factories to become a magnate
in the industry. After a successful career, he retired Up North in 1944 and purchased a home on Torch Lake.
Deskin loved entertaining friends, family and colleagues. But he grew weary from driving all over northern
Michigan in search of good restaurants to entertain his guests. He decided he would build a social establishment
of his own. Originally conceived as a private club, he realized greater potential in a resort.
He broke ground in the fall of 1961, and eager to open his four-season resort, Deskin opened Summit Mountain
for skiing in December 1962. Construction of the Lodge would not be completed until the following spring. The
91-room hotel, whose name was based on an old trapper’s shanty located near the [current day] 7th and 8th holes
of The Legend, would open on May 30, 1963, as The Lodge at Shanty Creek.
With skiing and lodging in place, Deskin would then begin working on the final piece of his four-season
resort—a golf course. Contracting course architect William Diddel, the pair started orchestrating designs for the
appropriately-named 18-hole “Deskin Course”, opening in 1968. Today it’s known as “Summit Golf Course.”
Meanwhile… Daniel Iannotti chose to leave a lucrative career as a stockbroker in Chicago and began tailoring
his dream of opening a ski resort resembling a quaint, Bavarian ski hamlet. After looking at sites throughout
Michigan, Wisconsin and Colorado, Iannotti settled on a patch of land just two miles from Shanty Creek.
Iannotti’s “never-never land” made its skiing debut in December of 1967. It was called “The Kingdom of Schuss”
and declared itself a new nation. The Kingdom had its own border-control station, its own currency (the Squaller),
its own language (Schwiss), and its own time-zone (CFT, Central Fun Time). Daniel was King and his wife, Dorothy,
was Queen. Their children were dubbed Prince Daniel and Princess Madelyn.
After opening Schuss Mountain, like Deskin, Iannotti expanded the resort to include the Schuss Mountain Golf
Course. Designed by Warner Bowen, its front nine holes opened in 1972. The back nine were added in 1977.
Both resorts would prosper for nearly 20 years. In 1985, Club Corporation of America saw value in both Shanty
Creek and Schuss Mountain and purchased both resorts in with the intention to merge them. This move was
bolstered by the opening of the Arnold Palmer–designed championship golf course, The Legend.
Years passed. Various owners continued to add homes and condominiums to the villages of the growing resort.
In 1999, an all-suite hotel, The Lodge at Cedar River, was built and the masterpiece Tom Weiskopf-designed
Cedar River Golf Course opened. Cedar River Village would form the third village along with both Summit Village
and Schuss Village.
But despite all of the splendor and beauty of the area and a devoted staff known for its guest service, Shanty
Creek Resorts would fall on hard times. The property’s original Deskin hotel had grown tired. Guests were
choosing newer properties in the region. Foreclosure followed.
But in 2006, an investment group from St. Louis, Trinidad Resort & Club LLC, would purchase the resort and instill
the capital needed to renovate the aged Lodge at Shanty Creek. The result: the Lakeview Hotel & Conference
Center once again shines. And throngs of guests and groups are once again choosing Shanty Creek for their ski
and golf getaways and their annual meetings and conferences.
winter
winter
story ideas
SHANTY CREEK WINTER STORY IDEAS
Other fun and unique story ideas:
MICHIGAN’S MOST AFFORDABLE LIFT TICKET
Shanty Creek Resorts will be providing Michigan’s
most affordable lift ticket - with tickets starting at
$10 on Summit Mountain. And rentals starting at
only $20. So whether you’re a beginner, family,
or an experienced skier, these affordable lift ticket
and rental options are available every weekend.
THE SARDINE SPECIAL
An SCR Original. The best value in skiing.
Load up your car, truck or van with your family,
friends, neighbors and more. One car, one price.
Everyone gets lift tickets for one price.
MIDWEST’S MOST AFFORDABLE SKI PACKAGES
If you’re looking for a winter ski resort where family
and value are priorities, then you should consider
Shanty Creek Resorts. The award-winning resort
offers an array of affordable ski package options
that solidify Shanty Creek as one of the Midwest’s
premier winter sports destinations.
SKI FREE WITH SANTA ON DECEMBER 25
Our gift to you, join Santa on the slopes of Schuss
Mountain and ski for free from 9am-4:30pm. Pay
it forward with donations of non-perishable food
items, gently-used winter clothing and/or household
items to benefit the Father Fred Foundation.
MXR SNOWCROSS AT SUMMIT MOUNTAIN
January 11 & 12 – Two days of exciting snowcross
racing. Watch as Summit Mountain is transformed
into a spectacular snowcross course with multilap heats and the Saturday Night Shootout which
showcases the best of the best competing against
each other.
SHANTY CREEK GOES WILD AND CRAZY WITH
MONSTER ENERGY SLUSH CUP
March 1 – The Slush Cup sponsored by Monster
Energy – Watch the thrill of victory and the agony
of defeat as skiers/riders attempt to cross an icy
40’ pond. Some take it to another level with crazy
costumes. Other events include a frozen fish toss,
snow shovel racing, a seal slide, and a silly slalom—
all part of the traditional wild and crazy weekend.
Schuss Mountain
Dec 20 │ $49/carload
Jan 5 │ $149/carload
Jan 20 │ $199/carload
Feb 2 │ $149/carload
Summit Mountain all four dates $49/carload
WHITE PINE STAMPEDE
February 1 – Hundreds will compete in Michigan’s
longest and oldest point-to-point cross country ski
race. The 38th annual WPS stretches over the hills
and through the woods of Antrim County while
raising funds for the Children’s Hospital of Michigan.
Races are 10K, 20K and 50K.
THE SCHUSS MOUNTAIN SNOW CHALLENGE
April 5 & 6 – Fast becoming one of Michigan’s
biggest winter events, the Snow Challenge
transforms the late season slopes into side-by-side
uphill truck racing. Watch as modified trucks, jeeps
and more step on the gas and race to the top of
Schuss Mountain. It’s loud, aggressive and for a great
cause-—a portion of the proceeds assist Michigan’s
Disabled American Veterans.
For more information and details on our winter
story ideas, please contact us at 231.533.7088.
winter
winter
wonderland
Each year Shanty Creek Resorts becomes a winter
wonderland. With two distinct mountains and a 450’
vertical drop, plus multiple terrain parks, 30km of
Nordic trails, a eight-lane tubing park and over 180”
of snowfall anually, snow lovers love Shanty Creek.
Rated the “Midwest’s Best Downhill Terrain”
by OnThe Snow.com, Shanty Creek suits every skill level
and thrill-seeker. Beginners use the magic carpet to build
confidence on Elf Buster, while veterans find challenges
by taking the moguls on Blue Skidoo. The jumps, rails,
boxes and tabletops at Shanty Creek’s six terrain parks
are sick, including Monster, Big Air and Natty.
Our certified Snowsports Learning Center instructors
introduce skiing and boarding to hundreds of kids
annually and improve racers’ times in NASTAR clinics.
Find more family fun in Shanty Creek’s tubing park where
quality time happens with the wind in your hair and a
smile on everyone’s face.
If you’d prefer to stay on flat ground, swing by The
Lodge at Cedar River’s Nordic Center and strap-on
a pair of snowshoes or cross-country skis to enjoy over
30km of pristine Nordic trails. And don’t forget the
dog-sled rides for kids that board just outside of
the Kids’ daycare center.
winter
winter
events
Beer & Boards Brewfest
NOVEMBER/DECEMBER
• Nov 30 Antrim Ski Academy Ski Swap
• Nov 30
Brew-Ski Bash at Short’s Brew Pub
• Dec 20 Sardine Special
• Dec 25 Ski Free with Santa “Claus for a Cause”
• Dec 30 Demo Day at Schuss Mtn.
• Dec 31 Fireworks over Summit Mtn.
Slush Cup Weekend
JANUARY
• Jan 5 Sardine Special
• Jan 11-12 MXR Snow Cross at Summit Mtn.
• Jan 20
Sardine Special
FEBRUARY
• Feb 1 White Pine Stampede
• Feb 2 Sardine Special
• Feb 14 Two for One Valentines
Cardboard Classic
MARCH
• Mar 1 Slush Cup
• Mar 8 Cardboard Classic
• Mar 15
Beer & Boards Brewfest
• Mar 14-16
CMSC Winter Carnival
• Mar 20-23 March Madness
• Mar 30 The Last Day Luau
APRIL
• Apr 5-6 MXR Snowcross at Summit Mtn.
The Schuss Mountain Snow Challenge
ski
ski packages
MIDWEEK SKI PACKAGE
Starting at $83*/night in a Lakeview Hotel guest room.
Package Includes:
• One night’s lodging
• One breakfast
• One day’s lift ticket
• One group ski/snowboard lesson
WEEKEND SKI PACKAGE
Starting at $160* per adult in a Lakeview Hotel guest room.
Package Includes:
• One night’s lodging
• One day’s lift ticket
• One breakfast
• One group ski clinic
• Complimentary skiing night of arrival
TWO NIGHT WEEKEND SKI PACKAGE
Starting at $291* per adult/per stay in a Lakeview Hotel guest room.
Package Includes:
• Friday & Saturday lodging
• One two-day lift ticket
• Two breakfasts
• One group ski/snowboard lesson
• Complimentary skiing night of arrival
*Taxes and fees apply.
dining
dining
VARIETY
Within Shanty Creek Resorts’ three villages, choose
from a variety of cuisines and environments. Guests can
experience a casual quick bite or romantic wining and
dining in luxury overlooking Lake Bellaire.
LAKEVIEW RESTAURANT
Located in Summit Village, The Lakeview Restaurant
features innovative regional fare with majestic views
of Lake Bellaire. Voted best steak and best dessert in
Northern Michigan by Northern Express readers.
Serving breakfast, lunch and dinner.
IVAN’S MOUNTAINSIDE GRILL
Visit Ivan’s at Schuss Village for tavern-style family fun,
pizza and a pint. The place for live entertainment,
good times and great food at a great price!
Serving breakfast, lunch and dinner.
WEISKOPF’S GRILL
Weiskopf’s at Cedar River Village serves generous
breakfasts and lunches certain to satisfy any appetite
in a relaxing atmosphere overlooking Cedar River’s
spectacular 18th hole. Serving breakfast, lunch,
and a limited dinner menu.
lodging
lodging
THE VILLAGES
SUMMIT VILLAGE
The Lakeview Hotel & Conference Center at Summit
Village offers million-dollar views of Lake Bellaire, miles
of pristine hardwood forests and out-the-door access
to The Legend and Summit Golf Courses and Summit
Mountain’s ski slopes.
With spacious and lavish guest rooms, The Lakeview
Restaurant & Lounge, Arnie’s Grill, The Spa and over
16k square feet of meeting space including the Grand
Ballroom, Bellaire Ballroom and Fireside Parlor, Summit
Village is the heart of Shanty Creek Resorts.
CEDAR RIVER VILLAGE
Featuring 72 suites and studios plus 14 condominiums,
this elegant village showcases well-appointed accommodations in one- and two-bedroom suites and three- and
four-bedroom condos with views of Cedar River Golf
Course or the north face of Schuss Mountain.
Guests staying at Cedar River are treated to the convenience of out-the-door access to Cedar River Golf
Course, the downhill slopes of Schuss Mountain and
30 km of Nordic trails.
Ideal for corporate events, Cedar River Village includes
over 7,100 sq. ft. of meeting space, creating a perfect
harmony of high-tech facilities and natural vistas from
every window.
SCHUSS VILLAGE
Located at the foot of Schuss Mountain, Schuss
Village exudes European charm. Featuring a variety
of accommodations from villas and condos bordering
Schuss Mountain Golf Course to guest suites with views
of the Schuss Mountain ski slopes, which are all within
walking distance to Ivan’s for Aprés-ski entertainment
and fun.
location
location
AGAIN AND AGAIN.
Shanty Creek’s Up North hospitality is legendary.
Your winter getaway Up North features the right mix
of amenities, service and value.
No other Michigan resort provides a better value
than SCR. From lodging and skiing to dining and
entertainment, it’s easy to find the package that fits
you best at shantycreek.com
or at 800.678.4111.
Shanty Creek
Resorts
Traverse City
Cadillac
Manistee
Bay City
Muskegon
Grand Rapids
Flint
Lansing
Detroit
Chicago
800.678.4111 • shantycreek.com