Kaon Nuri

vol
32
2013 / fall
TEL +82 31 724 8524 / FAX +82 31 724 8998 / EMAIL srfsb@kaonmedia.com
KAONMEDIA bldg, 513-4 Yatap-Dong, Seongnam-City, 463-839, Republic of Korea
Kaon Nuri
ৰ‫ࣖۄ‬ઊ൵‫ݰ‬ഡࣖઌѿ‫ݱددބ܉ؘ࣏‬Ҳ‫މ‬ഢ़ઔ଒‫ކ‬ഡѿ଒‫޻ؘ࡚‬ട‫د‬
ԓҫ੸ԓઍ੹ട‫ؘ‬ҫઊѿॣઊ۫Ҳട‫ؘ‬ҫઊ‫޷܅‬ԓ࣏‫੸܉‬ઘԞઍࣥਁѿણ൵‫ݰ‬ഡઍ੹ടӋઔ‫܉ؘ࣏‬ઊ‫د‬
Designed by B྄ఆ࿺࿮
‫׿‬Ӵ‫܅‬٩ઘ३ઊࣖਁࣳ‫ز‬ഡࠤઊ‫܅‬٩ѿॣ੹۫Ҳട‫ؘ‬ઍ੹‫޷د֭ކ‬फ़फ़ܾԓઍਁ‫ف‬ന਍ી੹‫ࠅد‬ௗӋ
֪ۙৈઔ‫ׂਁؘ‬଒Ԫ଒ԞՂઊকৈࡘ੹़ઔ੶‫މإ‬ઊ‫د‬
C .O.N .T .E.N .T .S
COVER STORY
‫ؽ‬३અѿॣ੹
۫Ҳട‫ؘ‬ाҁ
vol
32
2013 / fall
ၪíᅕ໕
ᰂⅩᦥ‫ܭ‬⣡ᯕᨧŁ
Œíᅕ໕
Τᦥ‫ܭ‬ᔍ௭ᯕᨧᮝࡹ
ə‫ݡ‬ෝ
Τᮝಽᅝᯝᯕಽ݅
Kaon Nuri
ৰ‫ࣖۄ‬ઊ൵‫ݰ‬ഡࣖઌѿ‫ݱددބ܉ؘ࣏‬Ҳ‫މ‬ഢ़ઔ଒‫ކ‬ഡѿ଒‫޻ؘ࡚‬ട‫د‬
ԓҫ੸ԓઍ੹ട‫ؘ‬ҫઊѿॣઊ۫Ҳട‫ؘ‬ҫઊ‫޷܅‬ԓ࣏‫੸܉‬ઘԞઍࣥਁѿણ൵‫ݰ‬ഡઍ੹ടӋઔ‫܉ؘ࣏‬ઊ‫د‬
‫׿‬Ӵ‫܅‬Ӌઘ३ઊࣖਁࣳ‫ز‬ഡࠤઊ‫܅‬٩ѿॣ੹۫Ҳട‫ؘ‬ઍ੹‫޷د֭ކ‬फ़फ़ܾԓઍਁ‫ف‬ന਍ી੹‫ࠅد‬ௗӋ
֪ۙৈઔ‫ׂਁؘ‬଒Ԫ଒ԞՂઊকৈࡡ੹़ઔ੶‫މإ‬ઊ‫د‬
Opening KAON NURI
ᱶ᧞ᬊ᮹༊ၝᝍᕽᨱᕽ
▙ಅŁॅ໕
ຝḡᨧ۵ᯕᨧŁ
ߏᮝಅŁॅ໕
༜ߏᮥ⨩ྜྷᨧᮝࡹ
٥Ǎ᮹٩ᨱॅʑ۵⯹ॅᨕࠥ
ə٩ၷᨱӹʑ۵
⦽ᙽeᯕ޵௝
ȡa᧨ᮡᯱ۵
ə᯦ੱ⦽a௲ᯯ⃹ౝaᄮŁ
ȡaࢱ̝ᬕᯱ۵
ə᯦ੱ⦽ၵ᭥⃹ౝྕÑᬕჶ
ᔾbᯕʫᮡᯱᩍ
ə‫ݡ‬۵ԉ᮹ัᮥԕั⃹ౝ⦹ญ௝
ęᗱᮡ
ᔍ௭ᮥນྜྷí⦹Ł
⋎₍ᮡ
ᔍ௭ᮥaʾí⦹Ł
մᮭᮡ
ᔍ௭ᮥ঑෕í⦹Ł
ʫᮭᮡ
ᔍ௭ᮥq࠺⍡⦹‫ܩ‬
ษᮭᯕᦥ෥݅ᬕᯱᩍ
ə‫ݡ‬ə⨆ʑᨱ
ᖙᔢᯕᦥ෥݅ᬭ௝
ӹᯕaॅ໕ᕽ٩ᯕ⋉⋉⦽äᮡ
⦥᫵ᨧ۵᯲ᮡäᮡᅕḡัŁ
⦥᫵⦽ⓑäอᅕ௝۵äᯕ໑
ȡa᯹ᦩॅญ۵äᮡ
⦥᫵ᨧ۵᯲ᮡัᮡॄḡัŁ
⦥᫵⦽ⓑัอॅᮝ௝۵äᯕŁ
ᯕa᜽ฑäᮡ
ᩑ⦽ᮭ᜾อບŁ
ᗭ⪵ᇩపᨧí⦹ಅ⧉ᯕŁ
ÙᮭÙᯕaᇡᯱᩑᜅ్ᬕäᮡ
ๅᔍᨱ᳑ᝍ⦹Ł
ມญaḡั௝۵äᯕḡ᫵
ນญa⦹᧸íࡹ۵äᮡ
ມญᯩᨕࠥӹᯕुᔍ௭ᯙäᮥ
᦭ᦥᅕí⦹ʑ᭥⦽᳑ྜྷᵝ᮹႑ಅ௮‫݅ܩ‬
ᱶᝁᯕʽၶÑญ۵äᮡ
ᔕᦥ᪉ᖙᬵᮥ݅ʑᨖ⦹ḡ
ั௝۵äᯕŁ
04
CEO LETTER
06
Celebration
Kaon Zoom In
08
Business Column
Ryan Chung, Strategic Planning Team##⤺⣒⣅#⬬⤝/#⤴▕⎘⯡⬬
12
Team Introduction
Daniel Rho, America Team##⑝⓭⎊#Ⓕ◶/#Dphulfd⬬
14
Expert Column
Gyu-Hyun Son, Sung-Nam Chamber of Commerce and#Industry’s survey and
20
Global Partner
Timothy Jeon, Europe/Africa Team##⤴⣅⯗#⍒⤝/#⣧▞2⡂⮋◶⩛⬬
22
Leports Club
Billy Lee, Asia/Middle East Team###⤄Ⓕ⢆#⧫⤝/#⡂⟡⡂2⥵⓭⬬##
24
IBC 2013
Jennifer S. Han, Marketing Team###⮛❕Ⱉ#⧫⤝/#◾⩹⬯⦌⣒⬬
Promotion Team##➕⎊⮯#⍒⤝/#❺␤❕⍐⯠⣿➒#⥌❉⯓⚼⬬
Kaon Culture
28
Peer Recommendation Relay
Sun Joong Lee, German Representative Office##⤄❱⥵#⍒⤝/#ⓤ⤇#❉♑➒##
30
Special Interview1
Dae Young Jung, Kaonsoft##⤺Ⓕ⢏#Ⓕ⭯/#⋹⢜➒⮋⬚
34
Kaon CSR
Bobby Kim, HR Team ⎞⚸⯗#Ⓕ◶/#⤆❉⬬
36
Special Interview2
Yong Hoon Choi, Korea Technology Finance Corporation,
Seongnam Hub Technology Appraisal Center##⨨⣅⯮#⍒⤝/#⎘➺⚼⦋⎘⎓#KOTEC
ḡӹ᪉ᖙᬵᮥ݅ʑᨖ⦹໕
ᦥษࠥນญa⦲⦹Ł
࠭ᦥქตÑ௹᫵
ᳬᮡʑᨖᦥ෥݅ᬕ⇵ᨖอ
ʑᨖ⦹௝۵äᯕ௮‫݅ܩ‬
ၵ௭⃹ౝ݅a᪅۵᜽eᮥ
ᖁྜྷ⃹ౝၼᦥॅᯕ໕ࡽ݅ḡ᫵
38
National Human Resource Development
Scott Lee, HR Team##⤄❺⯮#⍒⤝/#⤆❉⬬
Kaon Endorphin
40
Hopes and dreams of backpacking
Justin Choi, Planning Team##⨨⤟⣒#⍒⤝/#Planning⬬
42
Benefit of Vegetarian diet
Jae Ik Chang, WiFi Team##⤝⤟⤅#⧷⤋/#WiFi ⌋⚅⬬
44
Fall, season of reading
Seong Woo Kang, Purchase Planning Team##⌅❺⣆#⍒⤝/#⍮☍⎘⯡⬬
46
Sound of guitar in fall
Jung Eun Lee, Logistic part ⤄⤺⣲#❉⣒/#⤼⭺♖◣⬰⬚
aҵ⯹ॅ໕
⦽ᚉ⦽ჩᛍŁ
⦹۹ᮥᅕᖙ᫵
ຩ⇵໕
ᅕᯕ۵äᯕₙฯ᜖‫݅ܩ‬
ৡ࿛ኳ#yro165#
൭ኒჭ#⋹⢜♲┞⡪####൭ኒ࿯#5346⑔#43⣓#4;⤇####ၔ๺#⌾⎘ⓣ#❺␤⟡#⛔Ⓑ⍮#⡛⫌⓭#84607#⋹⢜♲┞⡪#⛸┧##
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ㄭ⽓㑯㒺㉅⼍QR㏟⹨⽃ㄭ㎺㓮ㄶ⾆ⷾㆸ㓰KAONョㄷ㉈㔫㉛㓮ㄺㄋ㉣ㄳⷴⷾ
FHR#OHWWHU
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㏵
ѿॣઊ۫Ҳട‫ؘ‬
५രܲ੹ࠅౕ੶ܾ‫ࠅ੸ޑ‬ઑߗਁமࣷ੹‫د‬ടਉ
൦࣏ਭӴऀ੘ઊ޾‫઺ࠋڂ‬ന़֢҃ઔ٩ܿന૲१Ԟࠅ‫޵܅‬
સۙഡѿਢ߸‫ڤ‬ৰઅ޾‫ڛ‬Ӵऀ੘੹ѿॣ۫Ҳട‫ؘ‬
CEOѿ‫ٻ‬Ԟ੥നധࣛӖࡘടӋ‫ܲף‬ടҸ।‫دإ‬
㏶
Become a leader
who makes others passionate
ѿਢઌਉ‫࡚ܟ‬
ѿਢઌਉ‫࡚ܟ‬
Dear members of KAONMEDIA
Members of KAONMEDIA!
ৰ‫ًߗٕؖ‬੎ਉ‫ݵ‬ઊ଒֢ѿӋ3࡚Ԟѿ੹ܾાৰ‫ৼڝ‬।‫دإ‬
޾‫ऀًؘݼڛ‬ણਁ઺‫ל‬നৡഥ‫ऀدإ‬ણട଒ৌ‫ؘ‬Ԟ৹ઊ٩
2014‫ך‬٩‫ࡻ૴ ݴ‬ട‫੄ૻ ؘ‬ഡ १ઽ઒‫ࠉࣛ دإ‬Ԟਭ Ҏઊ ৰ‫ؖ‬
3࡚Ԟ‫ؘ‬ਉ‫ਁ࡚ܟ‬Ҳৰ‫ۄ‬અ߸ѿઔ‫ؘ‬१ઽ઒‫إ‬Ԫ"
ౖ‫ਁࠇ़ٽ‬৺‫ڡ‬ઊ૒ଓӘӴऀ੘અऀણਁ‫҆ڄ‬ഡ‫ًؘݼ‬Ԛ
നࡂ‫د‬۱ң੎ਉ‫࡚ܟ‬અ਍ીӘઅ଒ܾણԞ൛‫ٻ‬Ӌઔ‫ؘ‬ԗܾࠦ
3࡚Ԟ‫ؘ‬ഡന‫ݼߗބݴ‬ଚ‫ؘ‬१ԞઊԞ٩ട଒‫ࡻ૴੹ךֳކ‬ട
࠹ട‫ؘ‬൝ӄਁહ੾ഢ़ઔ‫ؘ‬੭਌ഡ૒ଓ੹‫़ڝކ‬৺।‫إ‬
ӄԞ࡜ൠਁ‫ڎ‬ஜ଒଒ৌӋ઺ଔന֢ѿ૲१Ԟࠅ‫دإ܊‬
‫ܛ઺ؘ‬હઌ१ઽઊԞ٩ഥ‫دإ‬Ҁઘ‫ࠅ੸ޑ‬மࣷ੹‫د‬ടਉ߸
‫د‬ઊ‫੄ૻڹ‬ഡҫઊࣛ‫ࠒف‬અѿॣ੹۫Ҳഢ़ઔ‫߮௵ؘ‬
५രܲ੹ࠅౕ੶ܾ‫ࠅ੸ޑ‬ઑߗਁமࣷ੹‫د‬ടਉ൦࣏ਭӴऀ੘
ࡻ‫࣏ټ‬ധ੸૒ङඥਯऀന૲१Ԟࠅ‫دإ܊‬
‫إ‬௿ઊऍ‫ܲ؟‬઒‫دإ‬
ઊ޾‫઺ࠋڂ‬ന़֢҃ઔ٩ܿന૲१Ԟࠅ‫޵܅‬સۙഡѿਢ
The hot summer had already passed and it is autumn,
૒ଓ੘ઊ‫࣏ڛ‬৹‫ز‬੥અણઊ‫ڛ‬மӋӄਕઘઊ‫ًؘݼڛ޾ڛ‬
߸‫ڤ‬ৰઅ޾‫ڛ‬Ӵऀ੘੹ѿॣ۫Ҳട‫ؘ‬CEOѿ‫ٻ‬Ԟ੥നധࣛ
the third quarter of the year. What does third quarter
ऀણ ৰૄًਁ ‫ف‬ന ԓ‫ݼ‬Ӌ ࣏৹੹ ࠋ઺१ౄӋ ‫ޓ‬஺੹ ଑‫ف‬
ӖࡘടӋ‫ܲף‬ടҸ।‫دإ‬
of this year mean to you?
१ఇৡ ട‫ ؘ‬Ԡࠆതਁ ‫ف‬ന ଓ੘‫ڝ‬Ә ѿॣ੹ ۫Ҳ ട‫߮௵ ؘ‬
It is an important time of preparing for 2014. Just like
It is a time to wrap up this year but it is also the strate-
‫إ‬௿ઊऍ੹ ഢ ़ ઔৰৡ ഥ‫ دإ‬ѿॣ੹ ۫Ҳ ട‫إ߮௵ ؘ‬௿
the first half of this year, I hope that you will continue
gic period to prepare for the next year.
ઊऍ‫ކ‬ઊଔીഡ‫ٳ‬ԞࡘਉਭऀӖહઌ൦࣏અ߸ܑ‫ݴ‬ѿ૊‫د‬
I hope that each one of you will do your part to the best
to go forward with your passion and will power instead
૵़ઔ।‫دإ‬
All leaders must focus on the growth. Just as a com-
of being left behind in this global economic depression.
¨ ;<£ ; J ; =£ < ;
soon as possible.
pany that doesn’t grow must fall behind, a leader who
is insensitive to the growth of the group and its people
ઊࠤѿ੹൑ਁࣳ‫ًݼؘ‬८ਁ‫ف‬നઊৡԞടӋઘഥ‫دإ‬
cannot make a flexible group that can adapt to the
ੌ‫ݼ‬ѿࡂ౿‫ًݼ‬અਊഢਁ‫ف‬നઊৡԞഢ‫ݴًݼڹ‬ඕඥഡ
environment that is changing fast. Therefore, commu-
Ԟ৹અ CEOܾ ࣥҀടӍ ഥ‫ ݀ߜ دإ‬CEO‫ ؘ‬ഡ Ԟ৹અ ࣏Ӌ
nication skill that can make others to have passion is
ࠒ२੹ҿીട‫ؘ‬ٙઔৰిਕലܲ੹ര࣏ടԞ‫ًݼਁߚڹ‬અ
important.
‫ف‬೵હઌਙ‫܅‬ഢ़ઔ।‫دإ‬ԓ‫ًؘݼ֢ܟ‬ґ࠺࣏৹‫ز‬੥
Whether it is a member, a chief of a business unit, or
અ ણઊң֢ ૂഀઅ ‫ ؘۙ ؽع‬ಡી ࡘࣳઅ ‫ؽع‬ઘઍ़٩ ઔ
CEO, all leaders must be able to communicate to make
।‫دإ‬
employees passionate about the growth agenda and
In this fall edition, I would like to talk about the leadership.
urgent necessity to make business grow and increas-
Usually, when talking about the role of a leader, most
ing sale. Only the communication that makes others
people think of a CEO of a company. Of course, CEO
passionate can bring true motivation and the future of
is an example of a leader because he or she heavily
the successful company.
I hope each one of you will do your best in your part
based on your executive ability so thatthis company and
the members will all grow. I also will always study and
make effort to be a CEO that can make the members of
KAONMEDIA to be passionate about this company.
ੌ‫ݼ‬અ‫ܾ੶ܲף‬ѿਢ߸‫ڤ‬ৰ‫دؘۙ‬१ऀણന֢҃ҫ੹߻ৰ
અ७ௗৌ।‫دإ‬
have no doubt, that through our effort, KAONMEDIA will
continue to grow.
influences decisions concerning a company’s way of
thinking. However, a leader can be a chief of a business unit, a product manager or a manager in a specific department.
‫ف‬೵ઊ࣏ઑ൛ࣽ
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Celebration
३Ԑ઒࣏ઘ
7
ਖ਼B4޻
WiFi ґࠋಲਠ੘ࣴ୽ઑ਌Ӵ੘‫ڤ‬ઘઌಲࠆ૚੕ࣷઑ਌Ӵ੘ SW3ಲ֢ଔ઺ઑ਌Ӵ੘SW4ಲણઌஎࣷઑ਌Ӵ੘
͐ᵸẨ᠘ྫྷḄᴌӄ Ẕ
ᣜͬⲹਘ਴
8
ਖ਼B9޻
WiFi ґࠋಲણથઋ୽ઑ਌Ӵ੘‫ڤ‬ઘઌಲઑ൑਌઺ઑ਌Ӵ੘WiFi ґࠋಲઊ३଒୽ઑ਌Ӵ੘
फ़‫ބ‬ಠOTT ઺ߚಲߚंਕ୽ઑ਌Ӵ੘‫ڤ‬ઘઌಲઊથߺ઺ઑ਌Ӵ੘फ़‫ބ‬ಠOTT ઺ߚಲ੯ਕߺ୽ઑ਌Ӵ੘
WiFi ґࠋಲԤ૚२઺ઑ਌Ӵ੘WiFi ґࠋಲԤੋ਍ࣷઑ਌Ӵ੘फ़‫ބ‬ಠOTT઺ߚಲࠆ൭ଔ૲ઑ਌Ӵ੘
9
ਖ਼B4޻
SW6ಲ൙଒़਌Ӵ੘਌ӴԞ൧ಲԤӄଔ૲ઑ਌Ӵ੘SW1ಲԤ‫ف‬੘઺ઑ਌Ӵ੘‫ڤ‬ઘઌಲ ઊࣛԐಶಠણ
Celebration
7
8
9
Happy Birthday
ࡘࣹ਌ӴघԤஎߺघણSWԓ‫ࡘࣴف઺ݜ‬घણSW3ಲம़़ٌࣴSW1ಲԤ०़PL
ਖ਼
ഀଖ੎ਕಲી૴ੋಲણSW4ಲ૒ી൴઺ઑSW5ಲӋെઍ़ࣴഀଖ੎ਕಲള൭ࣷ૲ઑ
HGW TFTਠऀߗࡘಲણ‫ڤ‬ઘઌಲ३ࣛߺ୽ઑӴ‫ޓ‬ಲҋ࠾٩‫ݼف‬
PMӋથਕPMӴ‫ޓ‬ઘથԓ‫ݜ‬ҋ०੘ԓ‫ݜ‬ણઌ࣏ಲઊऀ൴ӘણHGW TFTԤऀߺࣷઑӴ‫ޓ‬ಲࠆ૴૲ઑ
ਖ਼
٪ઍࠩઌઊࣷૻӘણৈ१ৈ§ૻ‫ٳ‬ಲ(2)֪થઋӘણफ़‫ބ‬ಠOTT઺ߚಲણીஎ૲ઑSW1ಲԤെӠPL
SW2ಲઊߺԐ઺ઑSW6ಲԤଔ൑୽ઑPLANNINGಲԤඟૻ࣏੘ૂ૒ԞीಲமҥߘӘણ
SW5ಲ‫ݩ‬Ԣਠ਌Ӵ੥੘੭‫§ܤ‬ৈ഑‫ݼ‬௡ಲ৊࠾़ୱણSW2ಲࣳԞࣴ૲ઑ੭‫§ܤ‬ৈ഑‫ݼ‬௡ಲઊથവӘણ
ਖ਼
SW2ಲ३ૻ੘୽ઑQAಲԤ‫ٳ‬െ‫ݼف‬SW4ಲણઌஎࣷઑ઺‫ܛ‬Ԟ൧ಲી੘ੋಲણૂ૒Ԟीಲ੭०ࠨୱણ
ഀଖ੎ਕಲԤ‫ٳ‬ԐӘણफ़‫ބ‬ಠOTT઺ߚಲࠆ൭ଔ૲ઑ१फ़౯ಲઊԐ൑ࡘಲણ
फ़‫ބ‬ಠOTT઺ߚಲࠆ଒െ਌Ӵ੘ૂ૒ԞीಲԤଔੌୱણAMERICAಲԤӵࣷಲણ१फ़౯ಲࠆඟऀ୽ઑ
ઌ࣏ಲԤ࠾൝‫ߗࠩݼف‬ಶಠԤചૻӘણHGW TFTઊી़ࣷઑफ़‫ބ‬ಠOTTന਼ਕ৹ಲமਕ੍Әણ
Child birth
Congratulation!!
Ӵ‫ޓ‬ಲࠆ૴૲ઑB7ਖ਼15ઍ஑ପ‫֪ښ‬ӄਕӚ‫ݼ‬ಲԤ०ੋӘણB7ਖ਼24ઍ஑ପ‫֪ښ‬
ৈ१ৈ§ૻ‫ٳ‬ಲऀ֣൴ӘણB9ਖ਼6ઍ‫څ‬ପ‫ૂטښ‬ഀߜ‫ݩ‬ಶಠࠔ୳ඟ‫ݼف‬B9ਖ਼16ઍ‫څ‬ପ‫֪ښ‬
SW4ಲણઌஎࣷઑB9ਖ਼25ઍ஑ପ‫֪ښ‬WiFiґࠋಲԤੋ਍ࣷઑB9ਖ਼15ઍ‫څ‬ପ‫טښ‬
. $ 2 1 201 3. 10
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Business Column
ી੘ੋ ઺‫ܛ‬Ԟ൧ಲಲણ
Ryan Chung
Strategic Planning Team
Preparing for a new round
ਉ‫࡚ܟ‬Ռࣳ‫ؘ‬െથఐफ़‫ذ‬Ԟ৹1,000ґ൦࣏ૻਯૂഀ੹‫ڝކ‬ৰ़஺ട‫ؘ‬Ԟ৹ઊ޼ઊ
֢‫دټ‬ӋࣥҀട१֢੄"
ఐफ़‫ࣳਁذ‬ਯૂഀ੹‫َৼڝކ‬৹૚੸ߗ৻ઊઔৼӋԓ‫੸ڝ‬Ә਌ৰ‫ۍ‬Ҳ‫੹ৼٻ‬Ԫ੄"
Out of 1000 companies in KOSDAQ, how many companies do you think make complete products
and export them to other countries?
In KOSDAQ, what types of businesses were there who made complete products and what had happened to them?
90‫މفך‬2000‫فך‬஢ਁ‫੸އ़ؘ‬ADSL, VDSL޾ٝ൦࣏‫ڝ‬ઊઔৼ।‫دإ‬ઊ‫ؘਁૻڝ‬
‫ؽ‬१ࣛણ઺ਁ3,000ৱ੘ઊࣛઅ‫ޓ‬஺੹ਣ‫޵ݼ‬१ણઅ૲޿੹ࠊَఐफ़‫ذ‬ൠૂ૲٩ઔৼ૮
ઊ‫ڝ‬൦࣏ૻࣛણ൲5‫׉੹ך‬Ԡ൦࣏‫ؘ‬ңઅ৺।‫دإ‬
ԓ‫੸އ़ܾ੶੻د‬MP3൦࣏ਭ LCD TV‫૲ݴ‬৹૚੶ܾട‫ؘ‬൦࣏‫ڝ‬ઊ֢ౌ֭।‫ކدإ‬ઊਊ१
‫࡚ࣛࡘف‬ણ೥଒‫ٻ‬ң֢৹૚੹઺൝നࣳ޻‫੹ޔ‬ҁ३ඥ੭଒ടӋઔ‫ؘ‬ી٩ઊ଒੄
ઊ൲PMPֳࡻҲઊऍઊҎ੸Ԣ੹ҧৼӋെથ‫ؘ‬ୱ‫ࠆܒࡷੋܞ‬फ़ી٩ѿઔ‫ؘࣛ‬ൠ઒‫دإ‬
In late 1990s and early 2000s, there were numerous ASDL, VDSL modem companies. Among them,
was a company that had the attention of the market with the sales over 300 billion won (about
$279,069,767.44) and its stocks were expensive. Among those companies, most of them didn’t last
longer than 5 years after being on the market.
Afterwards, there were many MP3 businesses and companies that focused mostly on LCD TV. Those
companies also, are either no longer in the market or switched to other business and surviving
barely. After that, PMP and navigation went down the same path, and currently the black boxes for
the cars are remaining.
ણൠടҲఐफ़‫ذ‬१ણਁࣳ‫ف‬Ԟ৹ઊৈ‫ا‬൦࣏‫ڝ‬ઊ‫َৼڝކ‬ਯૂഀઅਊ࣏‫ڝݴ‬ஜࡅҫ
੸ߜ݀ੌ‫ݼ‬െࡻଊ‫إ‬फ़‫މݴ‬ടԞ੥ത઒‫دإ‬90‫މفך‬ઊ൲ܾ٩଒ԙԪ଒ճ૴ඥੌ‫ݼ‬৹
૚੸੥ਁࣳ৲Ԛ‫َৼٻ‬৹૚‫ڝ‬Ә‫ؘ‬ୱ࠺൛‫ٻ‬ৰଔ൛ടӋࠋ઺ട޷֢ࣳ‫ܾفݵ‬અ٪ࡂહઌਕ
ਊ੹൜ࡂന਴।‫دإ‬
ߜ݀ԓ࣏ઊґ࠺৹ஔ‫ڝ‬અ़‫੸އ‬٩ౖ‫ؘ‬ઔৼ଒‫ݼੌކ‬ѿਢ஋‫ܣ‬१ણԞी੹‫ڭݼ‬നਢ൦
࣏‫੸އؘ‬Ԟीઅଔ൛ਭࠋ઺ङਁࣳ٩֑ઑ৺ઊ१ણ੹൜‫ف‬ടӋԗܾࠦ१ણਁࣳԓ઒଒‫ݴ‬
ౄ੖਴।‫دإ‬ఐफ़‫ࣛذ‬ણ‫ؽ‬१ઌ2005‫੹ך‬൦Ӌനࡂً‫܅‬٩ੌ‫ݼ‬ѿਢ੸‫࣏ޅ‬৹ઘ१ણਁࣳ
઒଒‫ݴ‬Ӵஸടܱ‫ؘ‬ી٩અ‫ز‬ӆਁ࡜Әയ଒‫ކ‬ઊૂ‫ؘ‬ԗܾ࣏ࠦ৹ઘ१ણਁࣳઘౌѿӖઌട‫ؘ‬
ެઊસԞ৹੶ܾԓ੥ࣛઊఽҲ‫׬‬ৈ૏।‫دإ‬
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㏵
ԗܾࠦࣷ٩Ԟ৹੶ܾઅऀણंਁӋࣇ‫ؽ੍ًݴ‬ԞӋ
‫ٳ‬१ਁ३࣏৹੮ऀ੹౿നࡂ‫ऀ੸އد‬ણԞ൦અ൜ࡂਭ
㏵
଒ङѿ‫׬੹ऀ؟‬ઍ़ઔ٩ܿ઺ઑଓ੘અહԔહઌ୶ਉਭ
५രܲઊ੄Ӵ‫ؘٻ‬१ઽ઒‫دإ‬
Reason for looking at the history of the lengthy lists of companies that made complete products is, of
଒ङહઌऀણ੸޾‫ڛ‬Ԟ৹ઊஷӴട‫޿ؘ‬೵ઊӋઊ‫ݴ‬੥നԞ૔࣏৹અ‫ݴڎ‬ઊ੹
course, to take a look at our business at present. From late 90s to present, our type of business has been
ܾࣝ੎߸ܑऀણ‫ܲٳ‬੘੹൜ࡂട‫ؘ‬ઍ੸ॕ଒ৌ੸Әૂ઒‫دإ‬
differentiated from the other businesses mention above, evolving, developing, and securing our own area.
़‫੸އ‬ఐफ़‫ࣛذ‬ણ࣏ૻਁࣳ3‫ך‬ઊࣛ଒ङऀણ੹നਢ൦࣏‫୻ݴؘ࣏ܺ‬Ԟৰܱ੏ી
Of course there were many individual companies fell behind. However, company like Kaon that had been
٩઒‫ دإ‬ઊ‫ف ؘ‬Ԟ৹ਁ અ૔‫ޓ ټ‬஺Ӵ૒ܾࡘౡ ԞઌടԞ٩ ട଒‫ ੸࡚ࡘف ކ‬٩઺હ
leading the technology, continued to expand market and held our place in the global market in the midst
ઌԞी൝ӄઅ࠹൛‫ݼ߸ݴ‬ਙௐട଒߆ടӋઊਁ‫੾ف‬ട‫ؘ‬ٙ५ೂയԞ‫ߚڹ‬઒‫دإ‬
of evolution and development of many technologies. Looking back to 2005 when we were first listed in the
‫ૻ੸އ‬ҽԞ৹‫ڝ‬ઊ३࣏৹੹ஷଔട଒‫ކ‬ԓਊ१‫ܿפ‬଒ৌ।‫ًدإ‬Ӷ‫ૂ֢د‬ഡ‫ټ‬ઌ
market, we were just trying to establish our place in the market. But now, our status as one of the major
હߜહઘ੘ਁࣳ३Ԑ࣏৹અ५ೂ‫ؘ‬Ԟ৹અ૔‫ށ‬૒ୱ੥ౖന଒‫ؘ‬ӄੌ٩૚૚ࡂৈ਴
company, recognized by everyone in the global market, grows.
।‫دإ‬
Continuous growth is the goal that all companies pursue and securing the source of power
࣏५ਯૂഀ੹‫ڝކ‬ৰ़஺ഡ‫ؘد‬ҫ੸ਕ৹Ӵ‫ૂޓ‬૒࣒ࣥഀଖߜ‫ݩ‬൝ઘԙ‫ࡃ֢ߗׂڢ‬
for the future growth that will follow the original business for this goal is a hard task.
ઠട޷ࣳ٩‫੄੹ܲף‬ട‫ؘ‬Әી੹ңஜৡഥ‫دإ‬ઊ޾‫ڛ‬ҫ੹ૻघૻҽԞ৹ઊ൓ઘനֳ޷ࣳԗܾࠦ
Among the many companies listed in KOSDAQ, it is hard to find the case of a company that
Ԟ৹੶ܾऀણഡ‫ؘد‬ҫ੸ી‫زفމ‬ഡઍઊৈ‫़ب‬৺।‫دإ‬
continued to grow for over 3 years. Part of the reason is the sales structure that is depend-
Actually, making complete products and exporting them goes through process that is very complicated
ant of the large companies, but mostly, it is because the companies failed to predict and
and requires effort such as sales, purchase, manufacturing, production, quality, distribution, exchanges, and
respond to the changes in challenging technological environment.
funds. It is an incredible accomplishment for small or medium sized business to handle all those processes
Many medium sized companies pursue new business however; it too, is not easy. On top
and still grow up to become a global company.
of if, we have seen cases where failure in new business with limited human and material
resources can jeopardize the very existence of the company.
଒ԙԪ଒ੌ‫ؘݼ‬ৰܱ੎Әીङਁࣳ٩ઝന਴଒‫ކ‬ઊૂੌ‫ݼ‬ѿӄભനৡട‫ؘفؘࣛ‬ଔીഡԗܾ
ࠦެઊસԞ৹‫ڝ‬ઊӋઊ઺Ә‫ࡻ૴ݳدؘ‬ਭ‫੻ބ‬ѿଘઊച੄ഡ‫܅‬੎‫ڝਁڙ‬ৰࣷҫ઒‫ۙدإ‬ഡࠒडӘ
ੌ‫ݼ‬൦࣏٩ઊૂWi-Fi࣏৹Әѿਢघ഑ಠઌ़‫ݴ‬౿നࣳ३Ԑࡻଊ‫إ‬फ़‫ݴ‬१ઙയ
౿३‫ڤ‬଒౤ԞԞҁੴࡃഥઊࢆ‫ݱ‬Ҳѿङ൛‫࣒ݼੌࣳ޷ٻ‬৹ਁ٩Әңਭ‫઺ؘ‬ൄ‫ݳد‬੥Ԟࣛൠઊೠ
Ӌઊਁ઺࣏હઌ‫੸އ‬Ӛ७Ә଒੘੹কӋઔ।‫૲دإ‬଒ട‫د‬१ഗੌ‫ؘݼ‬ৈଓ‫ف‬Ԟ৹
ஜ଒Ӌઔ‫ؘ‬ҫ٩࣏५઒‫دإ‬ઊૂੌ‫ݼ‬અӄભ੸‫ز‬ाඥੌ‫ݼ‬৹૚ਁ‫ؘߗޡ‬ҫઊৈ‫܅إ‬Ԟ૔ਁӄભ
ઊৈ‫إ‬Ӌ‫੸އ‬ҫ੹१٩യ‫د‬५ೂഢ१ҁહߜહઘ੘੹ҌӋઔ଒ৌ੸ࣛൠ઒‫دإ‬
ࣛ‫ܾࣥف‬Ҁട଒ৌ੸Ԟ৹ઊ֢৹૚ઊੌ‫ݴݼ‬੥൉ടӋઔ‫ؘ‬ҫ઒‫دإ‬
ԓ‫ٳ‬৊ҽӋടҲॻৈ਴َੌ‫࣏ݼ‬৹࡚ৡਁࣳԗܾࠦࣷ٩Ԟ৹੶ܾઅऀણंਁӋࣇ‫ݴ‬
ੌ‫ؘݼ‬ധࣛӘң‫٭ݴ‬ৈࡇӘ‫ٳ‬१ਁെથઅੌ‫ݼ‬અ੥ௗ‫ݴ‬ી൜ඥઌ଒ടਉ൅३Әࠋ઺੹ަஷ଒‫މ‬ৈ
੍ً‫ؽ‬ԞӋ‫ٳ‬१ਁ३࣏৹੮ऀ੹౿നࡂ‫ऀ੸އد‬ણԞ൦અ൜ࡂਭ଒ङѿ‫׬੹ऀ؟‬
ৡട޵ܾࣝ੎10‫ך‬20‫ܑ߸ؘࡂدֳ੹ך‬અ૴ࡻ٩ௗ਍ടҲന֢ѿৡ‫ؘࣛٻކ‬ൠਁଓ޷നઔ।‫دإ‬
ઍ़ઔ٩ܿ઺ઑଓ੘અહԔહઌ୶ਉਭ५രܲઊ੄Ӵ‫ؘٻ‬१ઽ઒‫دإ‬
We have been doing well until now despite the difficulties, however, now we are competing with major
Our company has now started a new business by taking over Wi-Fi business and KAONSOFT
global companies and this is the new round where we need different preparation and mindset from previ-
and poring our interest and support in it. Hesitantly, we are not a large company and cannot
ous rounds. Also, it is true that as the media, communication, digital equipments are speedily fusing to-
afford more time or material resources to try different businesses and fail.
gether and becoming more complex, our industry is facing crisis that are completely different from the past.
We ought to pull on the rein in the growth of our company as a leading global company in
Now, our competition is not in our area of industry only, but the companies we never considered as our
the area of our business while securing growth opportunities and increasing growth sus-
competition or businesses in completely different areas are threatening us as well.
tainability through growing a new business. To achieve these, active participation and ac-
We are faced with the situation where we must continue innovation and development through always look-
tion from all of the members are required.
ing back to the past and recognizing our present state, and intensely prepare for the future, looking 10, 20
years down the road.
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Team Introdution
‫ٳף‬Ԑ Americaಲ‫ݼف‬
Americaಲघґ
Daniel Rho
America Team
Introduction of America Team
Americaಲघґ
AmericaಲԤӵࣷಲણઅҀਠ ࣏ଔѿ੎ٙ
Introducing America Team
Resolution of Richard Kim, a Team Manager of the America Team
સඟಲ੸ਕ৹2ಲֳLATAMಶಠܾ१ઙ‫ٻ‬ৰ଒ԙ੸ਕ ଒ԙԪ଒ ౌ ࡘࣳઅ ੭Ԟહઌ ৹ߗ ൉૒ѿ ઔৼԞਁ ૻ֪߸ ଒ਊ
৹2ԓ‫ֳݜ‬America Teamઊ‫ؘ܅‬૒ଓઊ‫ݵ‬ടਁ߸૲१ ३Ԑ१ણ୺஺ઊѿ‫؟‬ടਔ।‫دإ‬ઊࠤघґೖઊ଒‫ݴ‬౿ടਉ൉૒
ણਕ৹઺ߚ൛ଙૻ൛ਁ‫ޓ‬ଔടӋઔ।‫߸֪ૻدإ‬଒ਊ
ന૲३޾‫ࣳࡘڛ‬ಲ੘‫ڝ‬Ռ࣏҆અ‫੹঺މ‬ਣ‫޵ݼ‬଒ԙԪ଒޾‫ڂ‬
ѿ‫ܲף‬ഡ़Ӌѿഺ‫ٻ‬଒ৌ٩ܿࠉ‫ڙ‬१ѿ१હઌઊઋ୺஺੹౿
੸2014‫܅ࡴך‬ଖਖ਼‫ڙ‬௻੹੥१ܾӄૂܲӘઌӴ‫ ౕࠅݴ‬ടਉѿਢ२Ӵ‫ڂ޾ڝ‬ѿऀ௃҆੹ѿଖ़ઔ٩ܿ‫ܲף‬ടҸ।‫دإ‬
੶ܾ‫ڤ‬଒౤ࠒड౿३ૂഀ१ણਁ‫ف‬ഡ़੄ѿࢆ‫ݱ‬Ҳ଑ ߸૲ १ણ੸ ৈଓ٩ ઺࣏હઌ १ણ ґ஌ ൞‫ٳ‬ઊ ച੄ഡ ਕਊ઒‫إ‬
ѿടӋઔ੶޵଒֥നടࠉԞࡘౡૻ֪߸१ણਁ‫ف‬ഡࡅ ‫د‬ৗ੶ܾ٩સඟಲ੘‫ڝ‬Ә൉৹ടਉ߸૲଒ਊਁࣳ٩ԗܾࠦӄભ
һહઌӖԚઊѿ१൛‫܅گਁپ‬൦࣏‫ޓ‬஺३ણਁઊࠅ଒ട ࣏ਭҽ૵़ઔ‫ޓؘ‬஺੹ઍ੶ే़ઔ٩ܿமࣷ੹‫د‬ടҸ।‫دإ‬
Ӌઔ।‫دإ‬଒ԙԪ଒ઍԁਢ߸ܑӄભܲ੹Ԟࠉ੶ܾ࡙ Creating new market in Latin America area was possible be߸଒ਊ٩଒ङહઌ‫੹ܲף‬Ԟ੏ਉ‫ف‬ൌ౿३ࠒड࣏৹ઘ
ല‫ޓ‬஺൞ऀ൛‫ݴ‬੥ന‫ޓ‬ଔടӋઔ।‫دإ‬
cause of the cooperation of the other department. Through this
introduction page, I would like to thank all of the team members
of the other department who cooperated with us.
Our team started out as LATAM Part in Sales Team II and To make sure that everyone’s effort will not be in vain, I will do
is now working under the group called American team my best to create visible profit to make everyone in Kaon feel
as a part of Sales Group II, focusing on specialization the sense of accomplishment.
and concentration in American continents. With 2014
Brazil World Cup coming up, and based on economic
Ҁಲ੘‫ڝ‬અҁ‫ز‬घґࠃ‫੸ޑ‬৹ߗघґ
Introduction of the team members and their tasks.
power and population, Latin America’s demand for digi- ‫ٳף‬Ԑ‫ݼف‬
Assistant Manager Daniel Rho ࣏ଔਠ‫ݳ‬ୄ
tal media and communication products is increasing Americaಲઅ ઍ੘੶ܾ ࡙߸ ޭ१ఐ ଒ਊ ‫ ؽع‬৹ߗ ଒੘੹ ട
fast. Since we begin supplying the Latin American mar- Ӌઔ।‫دإ‬
ket starting last half of the previous year, we have been As a member of America Team, Assistan Manager Noh provides
contributing to the increase of company’s sales. With support to those who are in charge of North America and Mexico.
ࠆ੸ી࣏੘Staff Isabella Park ࣏ଔਾୄ
competitiveness we have been building up as a founAmericaಲઅઍ੘੶ܾૻ֪߸଒ਊ‫ؽع‬৹ߗ଒੘੹ടӋઔ।‫دإ‬
dation, we are striving to increase sales, develop com- As a member of America Team, Staff Isabella Park provides supmunication and broadcasting industry in Latin America port to those who are in charge of Latin Americaand friends or
through our effort.
restaurants more frequently.
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ֳ࣏ߚ൛અ
ઽ൛൭Ә
ဟኽዏ਺##㽌♲◶#⭺⣲#⌀⤺⤄␜#⒐␘⤄#
⒩⣵#⤇⡻#⢏⮬⣳#⥬⒒#⯀❕㽍
Priming effect of organizational culture
छԐവ
ऀ֪ࣛӖ൦અघ૒࣏൙ࡂಲӘણ
ཬัရ࿘ಠৡစ௻౧೦ሑኃோ້๢ଌ
Gyu Hyun Son
Sung-Nam Chamber of Commerce
and Industry’s survey and Promotion Team
4<93⑔Ⓕ#☃⍒#:3⑔Ⓕ#⨜#⍚⥬⍰#⥵⛒☱#⤇Ⓕ⡻#Ⓕ⒬⦌⋹#⥌❺⓵☱❭#❭⣉#⨈⌝♴#⤆⍮⋹#⏭⥮Ⱏ#⣧⤌⓵⡪#❺␤⤄╿⒒#
⨜⎘##ⓣ⟡⣿#⯆⫐⋹#☀┗⡪⥉⒩1#⦌␟#93䂟:3⑔Ⓕ#⣆◶␜╿#Ⓕ⛒⛔⣿#⦌⢄⤄#⎍▙⮙┛#❺␤⣲#⤺☃#⋹␟⮙⍅#⮰⚤⣲#ⓣ⟡
⢎⒩1#⎍▙␜#⛖⍒#63073⑔#❉⤄#❺␤⣲#⪘⤳⮛#⥬⌝⯗⌾⍒#⮞⏆#⎘⡳⮙⎘#⋹⤝#⥗⣲#⍏⣰▸#Ⓕ⮛♴⍯⣳#Ⓕ⭯⮙⍅#⤎⒩1#
Sung-Nam, one of the most dramatic city in history. In late 1960s and early 70s, large-scale housing complex was
formed in Jungbu-myeon, Gwangju-gun and population from Seoul steadily flowed in forming the early stages of city
called Seongnam. Like most areas of Korea in 60s and 70s, Sung-Nam was a poverty-stricken city. However, within just
30-40 years Seongnam represents Korea as one of the place for business with its pleasant environment.
ᄄნ઀ၴཬิཛ࿛ၔோኑரਦਸཛၝ໏࿧ဤဴิཛ࿚࿬ဤ୺൚੗࿧ໍೞᅴ൹ೞೖଫඤ୺ቁೞኃੑᇡ਺
ྮພኃิཛ࿮ታ౧ೖ৮ᄛᄐჱஔ઀ཛோ້ಠඛഠኁྲྀ஑
઀ံ࿧ ๢ଌኁ࿬ᇍᆟ൹ೞೖ ෝದኁཫ ඼டᇍᆟ୅መᆟ ᄐ੷ ဴ๢௞ ማੑᇍᆟ୅൹ೞೖ ၝ໏࿘ಠ ઀ཛ௿࿚ ஭ ᆡ
ோང࿛࿇ኊ൚౳ಠလၶኁਭ࿶஑
⬛Ⱏ#⮬⫲#⎘⡳⤆#❑⢏⤴⤒⍐⡳/#⬰◶⪷╿❕/#⪊☎⟘◮#⛵▾⮙⢃#⬳⍩⫥⪷⑝⚑◶#␭⣿#VN⩹♲⩞/#⡽⠺➒⮋⬚/#⩛⩛⢚⫳/#
⑉⢚⣟⦄⌬⤋⦄#├#⣧➶⣿#☁⣲#⎘⡳┗⤄#┗⡪❭⍅#⤎⍅/#⛔Ⓑ❱⣳#⥵⟧⣰▸#NW/#⑉⤄⚜/#VN#F)F/#⋹⢜♲┞⡪#├⣿#⎘⡳
┗⤄#❺␤⣿#⦌⢄#❌⡳⣳#⥬ⓣ⮙⍅#⤎⒩1#
Light industry-centered manufacturing industries that led local industries in early days have transformed to cuttingedge enterprise city almost equaling American Silicon Valley with convenient transportation and excellent industrial
infrastructure. With original Seongnam High Tech Valley and Bundang Techno Park, and newly formed Pangyo Techno
Valley as center, the companies are continuing their way in to the future to take bigger steps forward.
Especially, local companies such as Sam-Young Electronics, Paris Croissant, Commax and other companies in Pangyo
Techno Valley like SK Chemicals, NC Soft, Kakao Talk, Neo Wiz Games and many other companies are coming in. Also,
centering on the Boon-Dang subway line, many companies including KT, Naver, SK C&C, KaonMedia are leading the
Seongnam’s local industries.
. $ 2 1 201 3. 10
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ऀ֪ਁ࣏৹ણઊघથഡ઺ஔԞ৹ૻ
㏵
ਉౌ৹૚ਁࡻന,7͌%7͌Ҳઑ࣒৹ઊѿણ‫੸׬‬
ࡻૻ੹ୱ଒ടӋઔ‫د‬
๢ଌ້୺଼ྻ઀ၖ࿘ಠ઀ᄄၴ࿺ჶᄐᄄಠඑჭ઀ཛჯ৳৳ัೖ௏መኁྲྀ࿘ഗ
଼ဇဢ࿺ೣோ୺လ੗઀ᄄၴ࿺ჶ້͌੘ৡྰ஻ஔ཮࿇౧ኁஇဢ೫೩࿬൭လኁྲྀ஑
╓#⦌␟#5346⑔#9⣓☃#❺␤⦌⢄⣿#⎘⡳⨎#⯀⯚⣳#⥌❉⮛#❺␤❕⍐⯠⣿➒#⤒○◮#⚼☱/#❺␤⡻#❉⡳⤝⤄#➒⤟⮛#⤴⨎#⎘⡳#
⥵#⢃⫆#⡳⥔⡻#⛵⮢#LW䂟EW䂟⌬⤋#❌⡳⤄#⋹⤝#⑦⣲#⛵⥵⣳#⧫⦌⮙⍅#⤎⒩1####
⤄▢┛#❺␤⣿#❌⡳#⯗⌾⤄#⚳⮢⋹⒒#⌥⣲#☸⓼⡻⌬#⚃⋹⣈#⤇⤄⒩1#⎍☀⪻#⦌⢄⌾⤼ⓣ#⚅⤴⮙⍅/#⡂⣉▙#ⓣ⟡#⤄♲⦌ⓣ#⥗
⡂⦌⒟#⤇❮⤄⥌╿#⮜#➶#⤎⒩1#⮙⦌☀#❺␤⣿#⌾⤼⋹#☁⤄#⚅⤴⮙⢎⦌☀/#⤄#⢧⥵⡻#⮛#⋹⦌#⡂⟊⣈#⤷ⓣ#⤎⒩1#
઀ཛ࿧ัକ഼ኽ୺೵ྮ஭ఆਔඛኽ௝ਭ࿶઀ఛ഼࿬஑ພ໐଼ৣྮೞ଄౧઀ཛକဴၵ഼ኽ୺ພቆရ࿮ྞ੗઀ཛ਺஖
Companies did grow a lot on the outside, but won’t organizational culture change easily? Perhaps it’s because although
the number of women working has increased, still the male-dominant culture, vestige of people who led industrialization
in the past focusing on the growth only, and the culture of military that is mandatory to Korean men are still deeply rooted
in our organization.
ೞ࿇ལ๕൦࿘ಠକಓৡ୺฽ഝኁ஖໊࿧ພၵ഼ኽৡ઀ට࿬௝དྷ࿶஑
Based on July 2012, the number of Seongnam city’s venture businesses went over 1000 (1017 businesses), which is the
first time for the basic local government. And in 2013, Seongnam city placed first in financial independence rate among
the local governments throughout the nation, so Seongnam had really grown.
Also, looking at the record of the current state of businesses in Seongnam, a survey taken by Seongnam Chamber of
Commerce and Industry in late June, 2006, of all the businesses in the city, IT䂟BT䂟game industries had the highest percentile compared to the other types of industry.
The fact that Seongnam’s industrial environment is changing is welcoming news for everyone. As the industrial environment changes for the better, economy grows and as well as the city’s reputation, it would be killing two birds with
one stone. However, although Sung-Nam’s economy has grown much, there is an area of shortcoming. It is the fact
that culture within the company is changing very slowly. For decades, the culture of the Korean companies have been
based on vertical relationships where employee must obey his or her bosses as suppose to horizontal structures of
many foreign firms.
੻଼ᄄᄜඊኃ൨੷ኯဢය࿧ၔྦဢჟ࿧ဤၝኁ଄୺ნဴਦဤ஑
๙ோ͌ნ࿧ኮਦဤಠ଄༪ৡ઀࿇ኊਦဤ๢စሤಁ஑࿳࿛လ኿້ᆦ୺ნဴਦဤ୺ჱஔ਺ኂ઀ຢ൥,&7ఄ࿛઀൫࿘ಠิ
ཛ͌઀ຢৣ࿖ኇ࿛ᇡኊ๢စခဇಔ࿛ኾᄠኁਭ࿬ೖᇡኊဿ࿚࿯࿺ೞೖ೨௿઀࿇ኃ਍࿛࿧൚ኃ஑
⦅/#⒬➸Ⱏ#⦌⟡⢧#☵△⡻#⣿⮢#⣌⦍⤄⒒#⌥⤄#⡂⒟╿#⟘⟘▸#❟⋺⮙⍅#⧴⣿❺⍒#⓭⎘⛒⢃◮#⌆⍅#⎘⡳#⌾⢏⣳#⮙⒒#⌥⤄
╿#⮜#➶#⤎⒩1#⤄▙⮛#⧴⥌⌾⤼⒒#⥗⣲#⤆⤟⋹#⤎⣳#┳⡻#⋹⒙⮙⒩1#⥵⍯⣿#⍅⤴#❑⍯⦌⣿#⣧⛵⋹#Ⓑ⟡#⨨⍅⣿#⤴▕⋹⤄
⤒#⦌▕⋹⤆#⤼⋽⍐☵⣳#⡮⎘#⣟⮢Ìูਭᄄಓ᫖ᑛ⋦᝞Í◮#◾⒩⮙⦌#⡆⒒#⌥⨅▝#⎘⡳⣳#⣈⢏⮙⒒#⌾⢏⤆⤄╿☱#⑹⍮╿
ⓣ#⣧⒙⮛#⤆⤟◮#⣒⮛⒩1
⎍▙␜#⥗⣲#⤆⤟◮#⡮⡶⒩#⮢ⓣ#⎍#⥌⦍#♔⯕⋹#⌾⦍⓶#❕☵⮙⒮⟢⣿#♔⯕⋹#⯆❺⓵⡪#⤎⒩☱/#⎍#⤆⤟⒒#⤒⟣⣿#⒙▬⣳#
⟨⛔#⚅⯾#⮜#➶#⡴⌝␜#⥌⦍⣳#┼␡⦌ⓣ#☸◭⒩1#⧴⣿⤳⤄⍅#⟘⟘▸#♑⡵⤆⋹◮#⮜#➶#⤎⒩⒒#⢄⓭⤳⤆#❉␭#⯗⌾⤄#⥬⡪
⦎⒩☱/#⥌⦍#⍮❺⣒┗⣲#⯠❉◮#⣟⮢#⤺☃#⢇⟧Ⱏ#⤇⮛⒩1#⤄▸#⤆⮢#⎘⡳⣲#❺⤝⮙⍅/#❺⤝⮙⒒#⎘⡳⤄#⬃⤒◮#⣟⮢#⤇⤒
◶◮#Ⓟ#⒓◶⌬#⓵☱/#♖►#⣆◶#⌾⤼ⓣ#⚅⤴⮙⌬#⓶⒩1#
One of the main policies of Geun-Hae Park administration, who started early this year, is creative economy. Creative economy is an
economy that turns paradigm of economic growth around in order to go forward as leading, creative, economy. It means securing
ቼ࿺୺฽ਸወ࿧๺౧୺ਦဤஔჶལ଼ଫਔ੷ഹኁങ๕ဤဴัයᇃჱஔඑჭཛჶઌၴၴཬ࿧઀ཛከစ࿛௤ಹ஑଺
઀ཛ௿࿧ဴၵ഼ኽೖ೩࿬ဠኊඤਭ࿶஑
⡳⥔⚴#╓⒒#FHR⣿#⌾⢏#◾⤆┓⡻#┩╿#⎍#⎘⡳♔⯕⒒#⒩◫⌬#❺◻⓵⡪#⤎⦌☀/#Ⓕ⛒⛔#⣆◶#⎘⡳┗⣿#␭⛒#⥌⦍#♔⯕⒒#
⚴⚃#♿␂⦌#⡆⍅#⤎⒩1#
⎘⡳┗⣲#⛔☵#⢶⯆⤳⣰▸#☁⤄#❺⤝⮙⢎⦌☀/#⥌⦍♔⯕⒒#⟏⌬#♿␂⦌#⡆⣲#⌡⎤B#⨨⎏#⢃❺⣿#❉⯠#⦎⨴⤄#☁⤄#⒓⡶
⒩⍅#⮙⦌☀/#⡂⦍⎤⦌#⥬⢾#⦍⧷⣳#⧫⦌⮙⍅#⤎⒒#␤❺#⥬ⓣ⯆⣿#♔⯕⢧#╓#⍒⌝#❺⤝☀⣳#⣟⮢#❌⡳⯕◮#⥬ⓣ⮩Ⓢ#❱⚎
┗⣿#⤔⤟/#Ⓕ⮛♴⍯#␤❺⤄╿☱#⑹⍮␜#⒩⑒⢚⒒#⍰Ⓕ#♔⯕⋹#⣆◶#⥌⦍#␭⛒⡻#⎣➷⤄#⟘☯┗⡶⎘#┳♔⤄#⡂⒢⎤#⟫⒩1
Working for the Chamber of Commerce for over 10 years and visiting many companies from manufacturing company to
cutting-edge venture businesses, I have experienced many organizational cultures of the companies. The culture of the
each company is different depending on the type of business or the mindset of the CEO but for most companies, the
organizational culture hasn’t really changed.
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growth potential by fusing industry and technology basing on cutting -edge technology and ICT and through growth potential
creating better jobs.
In other words, it is thinking on one’s own and running business with creativity and motivation, not just simply following
orders. This kind of creative economy is possible when there are talented individuals. Just as in Chinese three kingdom
period, Liu Bei, one of the king, visited Zhuge Liang three times in person to gain a talented tactician, anyone who runs
business wants capable individual.
However, even if a company has gained a talented individual, in the company where its organizational culture is rigid
and has too vertical structure, that individual may not reach his or her full potential or leave the organization. If the
members are given the environment where they can be creative and have sense of accomplishment, they will work really hard for their company. From this, the company will grow and growing company increases jobs for investments and
of course, our economy will grow as well.
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ઘ३ઊ‫ޣ‬સज़ࣷࠨടӋҀઘઅઘ‫ࣳਁݼ‬
ૂ߀੹‫د‬ഢ‫ܾࡻਁڹ‬घ൞ܲઊ‫׉‬ஜ֢‫ؘ‬
૒ଓߚ൛਍ીȂ‫੹ܲף‬কৈࡡ‫ؘ‬ଓ੘‫ڝ‬અ
޾।ਁࣳԓԞ৹੸଒ङહ੶ܾऀણടӋ
ৈ੏‫ܟ‬Ԝીઊ‫ؘ܅‬ઽ൛൭Ә‫ݴ‬ѿଖ‫ڹ‬
㏵
Ӵऀ੘Әԓ‫ڝ‬ѿ૓ԓ‫ݼ‬Ӌੌ‫ڂ޾ݼ‬ѿ
രࡃന଒‫ࡻؘ‬ҿઊৈ‫ب‬Ԫ"
ၴଇ଼ྻੑ࿐਺ኂ઀ຢයྏኃ੗ੑ࿐৳൭ྺ࿬൭቗ኃÌ଼ੑ࿐઀ටᇡਨÍལ࿧ኁങ੗କணኂၶኂ೎࿚
ഹಓಠ଄ᆮଏ஑
⣆◶␜╿⒒#RHFG#⍯⋹#⥵#Ⓕ⮚⦎⮚◦⤄#;3(⤆#⯋⥬#⒩⣵#➶⥮⣰▸#Ⓕ⮚#⦎⮚◦⤄#☍⣆#⑦⒩1#
❑⭣❼Ⓕ/#⨨⡃⣿#⍅⣅⛽⮙⎘/#⨽⦓#├#❗▸⣈#❉⯠#⟣⥌⡪⋹#❟⎘⒒#⋹⣈ⓓ#⮚♔⣿#⚎⣌⫛⤆#Ⓕ⮚⡻❭#☶#⮢#⓭⡄#⤅Ⱑ#⤴
⍐⣳#❎◶⎘#⣟⮢#⡪▫⣈#⨽⡳⤴❱⣳#╡⍅#⤌❉⮛#❉⯠#❗␭⎘┗⣿#⎘✿⣲#⤙⟡#⤇#➶ⓣ#⤎⒩1##⌟⌅⮛#⥌⦍#♔⯕⡻#⤌❉⮛#
⦍⣒⣲#⤒⟣⣿#⏲⍒#⒙▬⣳#☀⌋⮙⢃#⎍#⯠❉⣿#⮣⟧#⤆⤟▸#❺⤝⮙⒒⋹#⮙☱/#⤄⢧#⒮◶#⛖⮟◶⮙⍅#⌾⦍⓶#⥌⦍♔⯕⡻#
⤌❉⮛#⦍⣒⣲#⤒⟣⣿#⏲⣳#⤸⍅#⍅♴⡻#Ⰳ⟬⤄⌬#⓶⒩1#
Evaluation of Donald from each group was drastically different. Participants who memorized positive remarks gave him
positive remarks and those who memorized negative remarks gave him a negative evaluation. This experiment bout priming effect, used a lot in marketing, shows how the way a person usually thinks can affect his or her speech and action.
Last September, 2012, according to basic educational statistics from MEST (Ministry of Education and Science Technology) and Korean Educational Development Institute, Korea’s college entrance rate is 71.3%. Among OECD Countries, our
rate is second highest after Australia (80%).
In the midst of newly coined words such as generation of giving up (giving up dating, marriage, and childbirth), worst
employment ice age, job+ marriage, the joy of the people who got the job fresh out of college to find a career in their
major despite of the difficulties can be short lived. Employees who get into the company with healthy organizational
culture will bring out their full potential and vision to become an asset to the company while those in irrational and rigid
organizational culture will give up their dream and experience inner turmoil.
ં๤ྻ௕༬ရᄸ௞઀ཛ࿧ဴၵ഼ኽ୺ືਔ൧૪઀དྷಘ஑
⮙⦌☀#⟡⋻⣳#⓼⍅#⤓⣲#⌥⛒⫛#⮙␜⮙␜#⤷⦋⤳⣰▸#⚳⯕⟡⪁#␜⋻⒩☱#⎍#⥌⦍♔⯕⒒#♿␄#➶#⤎⣳#⌥⤄⒩1#
੥࿇ೖକಓ୏࿚฽ัྏੵೖံਦኁ୺੖๢ྺ௿฽ኳ૳࿳ཛྷ୺๺ᇡ࿛ᇡኊਸ২਺ਸ࿏౧୺೵ం࿛ၴདྷኆમৡ୺
௕൫࿺౧୺໋ಬೖኮ๢ኊඤ࿺୻൮࿚็ৢ਺଄ඤ஑അယ௕ಳೖ൶ಓኁ୺਍࿛็ዀኽኁങੵ઀ཛ࿚็઀࿶୺ਇ৭
ኃัକ഼ኽೖ೨௿ພ࿶஑
It is hard to change organizational culture that has been forming for a long time. However, if people start changing little
matters one by one, that organizational culture can change. Let us build trust as partners who identify and share feelings with each other through constant communication between superiors who are less authoritative and employees
໏ೞኂྭདྷၝÌ൚ೞቢ࿚২ဢ࿬଄୸଀࿬஑࿝࿯ལཷኔ࿛ၔ୺ከ฽Í
࿛೫ኁ୺Öဟኽዏ਺×౧୺೫࿬࿶஑
⣧☵⮛#ⓤ⤇#⟧◶⮚⤒#㽌◾⑹⡾#⬃⟊㽍⒒#⤷⯕⯧⍒⢧#⍔▭⓶#⟥⮲⣳#⮙⢎⒩1#⧰⋹⤒┗⡻⌬#㽎♔⤄#⢇◶⤒#ⓣ⑀┓⋹#┗⡪⢮⟞
who respect him. If I always think positively and consider others more than myself, that company can make lively and
healthy organizational culture.
⒟⒩1㽏╿⒒#⌌⍔⤳⤆#❕⯚⣳#☃⮛#⒩⣵#⮛#⎍◖⡻⌬⒒#㽎⡂⤄┞⡪⋹#♑⍹♑⦎⮙⒩/#⤒⟣⌀⤄#⑃⩓⒩1㽏╿⒒#⎖⤺⤳⤆#☃⣳/#
⒩◭#⎍◖⡻⌬⒒#㽎⮭⭽⤄#⟧⮙⒩/#⌝☀⮙⒩㽏╿⒒#☃⣳#⢶⣆⌬#⮩⒩1
ⓣ⑀┓⡻#Ⓕ⮛#⭞⋹⒒#⎍◖⡻#┩╿#⯀⤲⮙⌬#⧫⤄⋹#␧⒩1#⥗⣲#⭯⯀⣳#⢶⣈#⧰⋹⤒┗⣲#ⓣ⑀┓⡻⌬#⎖⤺⤳⤆#⭞⋹◮/#␜
✽#♔⤝⣳#⢶⣈#⧰⋹⤒┗⣲#⛒⤺⤳⤆#⭞⋹◮#␭▲⒩1#
઀ཛ࿧೦ᅡሗལ๕ோ೩࿬ዀྭ௝ਭ࿶୺ဟኽዏ਺ལணኃ࿬ໍኚ࿚ั౫௿࿬ቆ๺དྷద็ৢ࿛৮୺ৡལ఑౧ੵั౫࿧
པඛ਺ኒ௕ལཷኔ࿛൚ᄻ஑୺਍࿛༯ພ࿶஑#
In physiological terms there is a word for ‘an emotion or feeling one has beforehand effecting subsequent event’ called#
priming effect. Famous German psychologist Mauel Tusch did an experiment related to priming effect. To participants, he
explained the situation in objective viewpoint saying, “Donald came in”. Then, to one group he had them memorize positive remarks such as “he has many ideas, he’s confident” and to another group, he had them memorize negative remarks
such as “he’s bluffing, arrogant”.
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ဴၵ഼ኽೖ൧૕୺਍࿚ਅნኃ਍࿬༪இ஑
࿻࿚ໆ਼࿻࿚້ເᇑ࿧ඛኽৡဴ੻༣ໝྲྀ࿛ఛ࿬਍࿬ਰဴၵ഼ኽৡ௝ਭੵ઀ཛ࿚൭လኃ஑
⤒⟣⤄#☝⤲#➖❱➶⚢#⮙⍅#⋺⤒⣿#⤒◶⡻❭#⤼#☺⣳#⒩⮜#┳⡻#⛵▸➒#⯘▬⤄#⑃⨖␜⒒#⥌⦍♔⯕/#⢇⤺䂟⑝▬⣳#⠏⡂#⛛⒒#
⦍⣒┗⣿#☸⟞⡻❭#⎍#⎘⡳⣲#⦌➓⤳⣰▸#❺⤝⮙⍅/#⡂⣉▙#⎖⤺⤄╿⒒#⤷⯕⯧⍒◮#⋹⦐#┳#⍮❺⣒⍒#⎍┗#⋹⥍/#⎍◶⍅#
⣆◶#☸⓼⋹#⮪⚽⮢⦌⒒#⛵⌹⤄#⡂⒢⎤B#
It is hard to change organizational culture that has been forming for a long time. However, if people start changing little
matters one by one, that organizational culture can change. Let us build trust as partners who identify and share feelings with each other through constant communication between superiors who are less authoritative and employees
who respect him. If I always think positively and consider others more than myself, that company can make lively and
healthy organizational culture.
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Rl
Global Par tner
O i ~ ೩ ‫ ݱ‬ಉ ҃ ৰ ܾ h i ‫ ؘ ܅‬અ ߸ ‫ ݴ‬଒ ‫ إ‬Ӌ ઔ ‫د‬
Oi Introduction
㏵
ઊࣛઅઌౡ‫ו‬ѿ઒ӋҒਁࣳ଒ङહ੶ܾऀણടӋઔ‫઺߸ؘ֪‬ஔ१ણਁࣳ‫ؘ‬America
Kick-Off‫ކټ‬ు
Movil ‫ిܾ੶੻د‬2ࠤପ࣏৹ઘ‫د‬
ࢆ‫ڡ‬ഡઍીઊ଒‫ކ‬
Oi, is “hi” in Portuguese. Established in 1998, it is the largest mobile communication com-
launching१ే़
pany in Brazil with over 40,000 employees. Also, with over 30 million cable customers, over
50 million in wireless, and over 5 million customers in internet, it is the second largest next
to America Movil in the South American market and is continuing to grow.
ઔ٩ܿ଒ԙࡘౡ
޾‫ࣳࡘڛ‬ਭઅ൉ܲ੹
౿ന‫د‬१਍७ඥ
㏵
Timothy Jeon
Europe/Africa Team
‫ٳ‬౿३࣏৹ઘઊ‫ۙد‬ഡ3஍‫ކ‬ઊࣛઅ੭ࣷѿ઒ઘ5஍‫ކ‬ઊࣛઅߗࣷѿ઒ઘࠃ5ࠕ‫ކ‬
Oiઅ഑ܾૃಠѿ
ࡅ഑ܾૃಠ‫ऀݴ‬Ӗહ੶ܾ
઺ੋ൝ ੭‫ܤ‬ৈ഑‫ݼ‬௡ಲӘણ
Oi‫ ؘ‬1998‫ٻށࣹך‬ৰ4‫޻ކ‬ઊࣛઅଓ੘੹ࡂ੭ടӋઔ‫܅ࡴؘ‬ଖਁࣳ‫ؘ‬ம‫ف‬Ԑ޾અઊ
Rio de Janeiro ਁ੥ௗഡ Oi ࡅ࣏ਁࣳ Kick-Off ߸ವ੹ߗ࣏ඥ‫ބ‬ௗӋ֢ਠ޷ࣳࡅ഑
ܾૃಠ‫࣏ऀݴ‬१ౄԞԪ଒ѿਢࡴ‫܅‬ଖࠩઌઅ଒ङહઌਕ৹Ә‫ۙܲף‬ഡ૝੸ҿӘѿ
֢ਠԞԪ଒ઍીਁ‫ސ‬ி଒੘ന૴੘ѿ൅३ಲ‫ڤ‬ઘઌಲࠃEMS ಲઅ޾‫ؽعڛ‬ઘ࡚‫ڝ‬
۫ৰৡҸ‫ؘد‬
ӘҎઊയَाҁाҁ‫ڝ‬ઊࣝࣗफ़‫ܤ‬Ҳ֢અࣥҀ੹फ़ஞ‫د‬
ࣥҀઊ‫دڛ‬
After successfully finishing the kick-off meeting in Oi headquarters located in Rio de Janeiro, I think about the continuous work and effort of Brazilian subsidiary to accomplish
this project, and times spent with everyone in cost innovation team, design team, and EMS
team supported the project according to the schedule until we had a good result.
‫ف‬ഡߺӵ ࠉ‫ف‬೟ਁ ઔ‫܅ࡴ ؘ‬ଖਁ ۙ ട֢અ KAON ૂഀઊ ஺१‫ࣥ ؘدټ‬Ҁਁ ઘࡘ७
੹‫ؖ‬Ֆ‫࣏ࡅد‬અ଒੘ङਁࣳࡴ‫܅‬ଖࠩઌઅ֙৺‫ܾ੶ܲףؘ‬ਠ‫ܓ‬Ԟ‫ਁ֙ހد‬१ઙ
‫ټ‬ઊࠤOi અ഑ܾૃಠѿKick-Off ‫ކټ‬ుࢆ‫ڡ‬ഡઍીઊ଒‫ࡅކ‬഑ܾૃಠ‫ऀݴ‬Ӗહ੶
ܾ launching १ే़ઔ٩ܿ଒ԙࡘౡ޾‫ࣳࡘڛ‬ਭઅ൉ܲ੹౿ന‫د‬१਍७ඥ۫ৰ
ৡҸ‫ؘࣥد‬Ҁઊ‫دڛ‬
I felt proud at the thought that another KAON product will be released in Brazil which is
on the other side of the world from Korea. Since this is a long-awaitedproject started by
Brazilian subsidiary with the support of headquarter, though I’ll be on the tight schedule,
I am motivated to work hard by cooperating with all departments in order to successfully
launch the project. ৲ৰਭߚ൛ѿ‫܅ࡴݳد‬ଖ१ણਁ KAON ૂഀઊઘ‫ݴݼ‬ઠӋӆङടਉ൜ણ‫ٻ‬ৰѿԢ
੥ന଒ङહઌ‫د੹ܲף‬ଘനࡅ‫د‬
I am resolved to make continuous effort to make KAON product to hold its place and continue to expand in Brazil market where the language and culture are different,
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/HSRUWVFOX E
ᎀబፌ⢄଩Ეჼ
ⲨỄ⟄ჼᴄ
High Clear!
High Clear‫ߺڙࠔؘ‬ౣਁࣳࣛ‫ف‬ఐ‫ڎڙ‬ୄਁ‫׬‬ઊӖ੹֧‫ؘݼ‬ҫ઒‫دإ‬
ઊౌӴࠩ੸઺਍੹ѿ‫ڟد‬Ԟ੥നӴ࣏ട‫ؘ‬Ԟीܾഡࠆઘॐ޵઺‫੹ܛ‬ଟӋۙഡ੾ஸ
‫ټ‬ඩ੶ܾઍһചࣔઅӖһ੹૴ࡻഢ़ઔ‫ؘ‬१ҁ੹ࠦԞ੥ഡԞी઒‫دإ‬
഑ܾ੎‫़ࣷٳ‬ਭ ઍࠉ ଓણઌઅ ѿણ ి ୱઊ‫ࡻ૴ ؘ‬ട‫ؘ‬ٙ ઔৰࣳ ক‫ ؘ‬ඩӘ ૴ࡻѿ ‫د‬
‫دݱ‬Ӌഥ‫دإ‬
In Badminton, “High Clear” is a hitting the ball deep into the opponent’s net.
This is a technique used to brace oneself up. It is a technique used to take a break and
come up with strategy, and buy time to prepare for delivering that killer shot with the
condensed power.
The biggest difference between the professional athletes and a company worker is the
energy spent in preparation.
഑ܾ੎‫़ࣷٳ‬B90%૴ࡻ10%१ഥ
ઍࠉଓણઌB90%৹ߗ10%૴ࡻ
Professional athletes _90% preparation, 10% games.
Employees _90% work, 10% preparation
ѿਢടઊీ‫ݼ‬ৰѿ‫ٳ‬൑൦੘‫ਁڂ޾ڝ‬Ҳफ़ಠ‫ܩ‬फ़‫ݼܱ֧ࠢݼޤݼޤݴ‬Ӌ߄Ә‫ބ‬
੻੹ҥҋടҲന૲ৰѿીӘ൦࣏৹ߗਁ޾‫ڂ‬൭ੰહ੶ܾഢ़ઔԞ‫੶੻ބؘ܅ࠅݴ‬
ܾ‫ٳ‬൑൦޻௠੹‫ৼڝކ‬।‫دإ‬
2013‫ך‬9ਖ਼ 24ઍ 28޻અ൦੘੶ܾѿਢࠔ‫ߺڙ‬ౣ‫ٳ‬൑൦²ടઊీ‫ݼ‬ৰ³અ஑੎‫޾ٳ‬ઑ੹
१ઙടҲ‫ٻ‬ৰ‫زف‬ඥ‫ڝ‬۳‫੻ބ‬઒‫دإ‬
ѿਢ߸‫ڤ‬ৰ1௖ਁࣳࡘౡ8௖Ԫ଒ҀҀઅࡘࣳਁࣳ޾‫޾ڂ‬ਔ‫^^੄׏‬
‫ڎ‬೾ઊ‫دؘڹ‬৩ഡ‫ف‬൛‫़؃֢ݴ‬ઔৰࣳѿॣࣹ‫੄׏ܩ‬
ѿਢਁࣳഡਙࣅട१‫ؘ‬ਉଓ੘࡚‫ڂ޾ڝ‬ѿ൦੘ઊ‫دإ܊‬
‫૲ޓ‬൛੄ઍਁ‫ؘ‬ഡ१હ੶ܾ઺ߚҋ࣏‫ت‬અҋ।੹ࠊৈஔӆહઌ੎‫ٳ‬ઊ‫ٽ‬ҫ઒‫دإ‬
KAON High Clear was formed in hopes of making members to be efficient at home and
ઊ‫ف‬਌ ৈ१ৈૻ‫ٳ‬ಲୱણ
their work place by giving all club members the opportunities to relieve stress and helping them to be healthy physically and mentally.
Billy Lee
Asia/Middle East Team
It is exciting to start the first meeting of KAON badminton club “High Clear” on Sep. 24,
2013 with 28 members.
People from each and every department in KAON Media from 1stfloorto8thfloorarepresent. After the meeting we are able to have variety of conversation which is exciting.
All pretty ladies in KAON Media are all members of the club.
Every Tuesday, temporarily, we will bring in an instructor for more methodical exercise.
൛Ԟ৘৘ഡ࡚੥Ԟਁࣳ৊઺੎‫ٳ‬ഢ़ઔ٩ܿѿਢടઊీ‫ݼ‬ৰಶઊವ
For a safe exercise in cheerful environment, go KAON High Clear!
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ౄ੖‫ ؘڙ‬UHDTV
IBC2013઺१൦(9/13~9/17.‫׏‬ٜ‫ڙ܇‬৑फ़౫‫عݱ‬ѿৢ5‫ކ‬3஍ਉ޻અ
୶ӚҒ੹੭ௗട޷ࣳऀӖહ੶ܾ೥‫ޅ‬ടਔ‫د‬
ਣന IBCઅ૲੄൛‫ؘڂ‬ਊ१UHDTVਔ‫د‬ਣന஢4ਖ਼ਁґம‫ټ‬NAB 2013
੹‘UHDTVѿౖ‫ٳ‬ഡܾࣝ੎ࠒडԞीઅ१ઙ±ઊ‫܅‬Ӌીઅഡ‫޷د‬9ਖ਼અIBC
2013‫ؘ‬°ઊ߸ࡅԇ٩ਁਠ‫ݳ‬UHDTVઅ߸ܑ±‫܅‬Ӌ‫ز‬৲ഢ़ઔ‫د‬6ґਖ਼‫ކ‬
ਁUHDTV‫ࣳਁࣥ౎ؘ‬ઍࣛહଔ൛ܾાৰ‫ڛ‬आઊ‫د‬
ഡࣛඟ ‫ބ‬௿ವ଒੘ಲୱણ
Jennifer S. Han
Marketing Team
IBC2013 Exhibition (Sep. 13 – Sep. 17, Amsterdam, Netherlands) concluded suc-
IBC 2013
Netherlands
Amsterdam
tion for 4K Contents Delivery grabbing the attention of businessmen from broadcasting
industry. In the area of STD, including our company, major competing companies such as
Pace, Humax, Samsung, Sagemcom, etc, competitively demonstrated 4K STB in order to
lead the industry and show their competitive advantages. In broadcasting equipments,
Japan’s Sony and Panasonic showed various cameras and editing technology based on the
advanced technology of UHDTV. Also, American companies like Black Magic Design, ex-
cessfully with about 53,000 participants and viewers.
hibited lower price cameras and the solution that enables one to do editing, revision, and
This year’s major topic was UHDTV. If NAB 2013 held in April is defined as “the
transmission altogether which drew people’s attention
start of new broadcasting technology that witnessed the birth of UHDTV”,
IBC2013 of September is said to be the “future of UHDTV that is well on its track”
In just 6 month, UHDTV went from birth to evolution
െથUHDTV‫ؘ‬Ԟ૔અMPEG4ࡂ‫د‬৒ஸ‫ݬ‬ઊ۫ৰ֥HEVCఐٚઅ‫ڢ‬ણ੶ܾ֧ґ
‫ࣛزݴ‬ൠઊ‫د‬ട଒‫ކ‬HEVCఐٚ੸଒֥7ਖ਼ਁৡӵૂ೵૴൛ѿਯ‫ކټݑ‬ుࣛ‫ف‬હ੶
ܾࣛੋ൛‫ݴ‬੥ഡ૴ࡻԞҁઊତ৔‫د‬ԓ‫ܡ‬ઊ੭ܾIBC 2013ਁࣳ8+'ਕࣛ੹५१ҁ੶
५ૂܾIBC 2013ਁ‫ؘ‬UHD ࠒड੹੥ഡ஬ਕࠃ೟ଙड஺ણࡻ‫܅‬ઌ
৹ई౒ࠆफ़EncodingࠃDecodingज‫ݗ‬ऍઊ1ୱਯऀ‫ز‬ӆܾાৰ‫ڝ‬ৰઔ
੻੹൜ઌഢ़ઔৼ‫د‬Harmonic, Cicso, Ericsson‫੄૲ڢ‬SI৹ஔਁࣳ‫ؘ‬4K
Contents Delivery‫ ݴ‬੥ഡ HEVC Encoding ࠃ Decoding ज‫ݗ‬ऍ੹ ࣷࡂਉ
ࠒड࣏৹ઘ‫ڝ‬અ Ӛ७੹ ଙૻ१఍‫ د‬STB ࡘߚਁࣳ‫ ݴ࣏ؽ ؘ‬೩തടਉ Pace,
Humax, Samsung, Sagemcom‫੄૲ڢ‬ӄભ࣏‫ڝ‬ઊ4K STB‫ݴ‬ӄભહ੶ܾٙ
޾നਣനIndustry‫ݴ‬Leadingട޷ࣳ৹ӆਁࣳઅӄભહੌ੥‫ࡂࣷݴ‬ઊӋઘ
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ܾ৒ஸട‫ؘ‬ઌఐًਭઊ‫ݴ‬೾ৰ૲‫ڤؘ‬ఐًણࡻઅ‫ڢ‬ણ੸ࡆ़৺ৼَઽ੸ৈॐ੎‫ف‬
޿ઊ‫ंد‬ӆ੭़અਕࣛఐٚ൦࣏٩HEVC५१ҁఐٚ੹଒੘ട‫ࠒؘ‬२੸HDਁ‫ߜޡ‬
‫ܟ‬ઔӋUHDԚനࣛ٩‫ݴ‬଒੘ട‫ؘ‬ણࡻ‫ߚ૲ؘ‬ൌࡻ‫ڤ‬ਠਁӵഡ‫ٻ‬ৰઔ‫ؘد‬ઽ٩࣏५
ઊ‫د‬ԓ‫֢ܟ‬மԕHEVCఐٚઊৈ‫ا‬MPEG4ఐٚ੶ܾ UHD ५१ҁࠒड੹ड஺ട‫ࠒؘ‬
२ઊґࠋ‫ؘٻ‬ѿട޷HEVCఐٚઅࠋ઺٩Ԛङ٩ܾଔര‫ؘ࡚ٻ‬੥Ԟѿ਌஺‫ٻ‬Ӌઔ‫د‬
ઊ‫زܡ‬ઽ੸१ҁઊ଒़֧ܿґࣷ‫ٽ‬ҫ੶ܾࡂઌ‫د‬
Currently, UHDTV took wings since the appearance of HEVC codec which has much better
ടਔ‫ࠒد‬डણࡻௐ޷ਁࣳ‫ؘ‬ઍࡅઅघ‫إ‬ਭಶ֢घ‫ئ‬ઊUHDTVઅৗࣷԞी
compressibility than the original MPEG4. However, as it was internationally standardized in
ܲ੹ࠅౕ੶ܾ‫د‬৩ഡ௡ެ‫܅‬ਭࠒड೟ଙԞी‫ࡂࣷ੹ڢ‬ਔӋ߸ӵઅࡷ‫ޓܒ‬ଓ
last July, HEVC codec had short preparation period for commercialization. For this reason
‫ڤ‬ઘઌ(Black Magic Design)‫ڢ‬٩સܵഡѿһઅ௡ެ‫܅‬ਭതՌ೟ଙࡂીड
to our regret, the encoder that compresses UHD videos and decoder that undo it could not
஺Ԫ଒ઍӛહ੶ܾഢ़ઔ‫ؘ‬ज‫ݗ‬ऍ੹઺१ന‫؁‬Ԣ੹֒ৼ‫د‬
be seen in IBC 2013. It is true that video codec companies’ technology to support HEVC live
Actually, in IBC 2013, it could be seen that the recording, editing, transmission
codec is still staying in HD level, and device that supports UHD level resolution is limited to
device line up, Set up Box, Encoding and Decoding Solutions for UHD broad-
the VOD. However, recently a method of transmitting UHD live through MPEG4 instead of
casting were at the begging level of completion. Major SI companies such as
HEVC was discovered and advancement of HEVC codec’s technology is progressing in fast
Harmonic, Cicso, Ericsson, etc, showcased HEVC Encoding and Decoding Solu-
speed. It seems that these disadvantages will be improved as time goes on.
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01. ‫ࡘ࣏ؽ‬फ़઺ӄ
04
ઊૂUHDTV‫ؘܾࣝ‬੎ࠒड१ણઅஷࣛહઌ߸ܑਁࣳࡅһહઌӄભઅെ५ઊ‫ٻ‬
02. ࣗऀࡘफ़઺ӄ
ৼ‫د‬५ૂܾ2014‫ࡘך‬ౡ4K TVୱं‫ف‬Ӌ൛ଖനࣛ٩TVѿࡅһહ੶ܾࡂԚ‫ޏ઺ٽ‬ઊ
03. ඌ‫ޔ‬फ़ࡘफ़઺ӄ
޵4K TV઺ੋఒ౭௏‫ݴ‬ґࠋടԞ੥ഡӚ࣏ܳ৹ઘ‫ڝ‬અ੒ଓઑઊ൞ࠋനଘਁ‫܅گ‬ఒ౭
04. ਁ‫ݽ‬ॠࡘफ़઺ӄ
௏ӄભ٩७൛‫ٽ‬ҫ੶ܾਙࣛ‫دټ‬
‫ڤ‬फ़ഓ‫ܩ‬ઊ ઺ߚ १ણ૒࣏ԞӚઌ ‫ڤ‬फ़ഓ‫ܩ‬ઊࣳௗ‫ ؘ‬2013‫ ך‬1࡚Ԟਁ ࠋҁഡ 4K TV ࡚ࣴ
ࡂӋࣳਁࣳ4K TV஺ട‫ܞ‬ઊ2013‫ך‬93‫ࣳਁفކ‬2014‫ؘਁך‬400‫׉ݴفކ‬ৰࣳӋ2016
‫ؘਁך‬1,000‫٭ݴفކ‬ಶഢҫઊ‫܅‬Ӌ࡚ࣴടӋઔ‫ۙد‬ഡ4K TVઅ஺१൜‫ف‬ѿһઌ
2013‫ך‬6ਖ਼੥ऀࠒड࣏৹ઘઌMeasat੸ਁ‫ݽ‬ॠӘUHDTV‫܅‬ઊࡴࠒड१ࠨࣳ
01. Home Networking Show Room
ടӋ൛ଖ‫ڤ‬फ़ഓ‫ܩ‬ઊਁ‫ف‬ഡ़੄଑ѿ‫ܾ੶ڢ‬4K TVѿ3D TVࡂ‫ࣥࠋݴ੄़੸׬د‬१
02. ӴԗTV୺१ઘਭ‫࣏ؽ‬ઑ൛ࣽ‫ف‬೵
ࡻफ़‫ݴ‬५१ഡ‫د‬Ӌࠋ೵ടԞ٩ടਔ‫د‬Measat੸ઘ࣏અ੥ऀ‫׏‬ಠ੖ఽ‫ݴ‬൞ੋനUHD
ేҫઊ‫܅‬Ӌ઺‫ޏ‬ടӋઔ‫د‬
03. DTࠒߚ_HDMI Dongle&Mango१਌
TVԞࠉӋ൛ଖ߸‫ڤ‬ৰఒ౭௏‫ૂݴ‬Ӗഢਙીઊ޵ਁ‫ݽ‬ॠ੸ࠒडਁച੄ഡ‫ٳ‬ਕࣛ৒ஸ
Now, UHDTV has become the reality of competition in the abstract future of new broad-
04. Telekom AustriaԞઘ‫ߚࠒز‬ઌౡ࡮
Ԟीࠒडड़३ણࡻ‫ૂ੹ڢ‬Ӗഢਙીઊ‫د‬
casting market.
2013‫ך‬1ਖ਼ਁ‫ؘ‬഑‫܍‬फ़੥ऀ౿३࣏৹ઘઌEutelsatઊ੭‫ܤ‬ம஢ܾUHDTV୼‫੹׆‬ґӵ
Starting 2014, 4K TV (nest-generation HD resolution TV) will be on the market, and as the
ട޷ࣳെથઅ଒ࣛ௿ઊࡷܾ‫ؘ‬4KԚ൛ଖਁച੄ഡ‫ف‬ਊ೪੹઺डഢ़৺଒‫ކ‬੥ऀ੸
businesses will be active in developing contents for 4K TV, it can be predicted that the
࠺٩અട‫ڙ‬ਫ਼ৰ࠹ӄ৺ઊ٩4KԚ൛ଖ੹१ஓഢ़ઔ‫د‬ӋࠌඥԞ٩ടਔ‫د‬
competition will be more intense.
Display Search, a market research agency specializes in display, published 4K TV analysis
report in 1st quarter of 2013, predicting that the supply of 4K TV will increase from 930,000
in 2013 to 4 million in 2014, and in 2016, it will be over 10 million. Also, it is predicted that
increased supply of 4K TV, lower-price, and increasing demand for HD display, will result in
higher demand of 4K TV compared to 3D TV.
In June 2013, Measat and Ericsson, a satellite broadcasting companies, stated that they will
start UHD TV Live Broadcasting trial service. Measat will provide UHD TV based HD media
contents using its own satellite network, and Ericsson will provide the necessary devices
for broadcasting such as video compression technologies, transmission devices, reception
devices, and etc.
In January 2013, French satellite communication business Eutelsat started UHD TV channel
for the first time in Europe. Eutelsat stated that though it’s impossible to transmit band-
ઊ‫ܟ‬ഡಠ‫ڙܫ‬અ࠹൛ਁ‫܅گ‬TV Ӛܳԗܾ࣏ࠦ৹ઘ‫ڝ‬અ4K TVࠃఒ౭௏ґࠋઊ
without changing hardware.
ன3૚‫ݩ‬અ4K TV‫ݴ‬஺१നಹ‫ޓ‬ടӋઔ‫ۙد‬ഡ2014‫ך‬7ਖ਼ࡴ‫܅‬ଖਖ਼‫ڙ‬௻ਁ‫ސ‬ி4Kࠒ
डࣳࡻफ़‫ݴ‬ґ१ഢӆ൧ઑ੹ࠌටघ‫ؘإ‬4K TV‫ݴ‬౿നܾࣝ੎TV़੄୺஺੹޿೵ܾട
2013‫ך‬5ਖ਼ԗܾࠦம‫ف‬OTT࣏৹ઘઌNetflix‫ؘ‬4KԞࠉઅఒ౭௏‫ૂݴ‬Ӗഢӆ
Ӌઔ੶޵ࠒडࢻৈ‫܅إ‬ਕ൛फ़೩௏‫دڢ‬৩ഡఒ౭௏ૂઙਁ٩֢ࣹਙીઊ‫܅‬Ӌഡ‫د‬
൧ઊ‫܅‬Ӌࠌටࠅઔ‫د‬െથNetflix‫ؘ‬Full HDԪ଒଒੘ടӋઔ੶޵ന‫ؽ‬Ԟीઊ٩઒
To these changes in trend, TV-related global businesses are developing 4K TV and contents
‫޷دټ‬ம஢ܾ4Kࣳࡻफ़‫ૂݴ‬Ӗട‫ؘ‬ம஢અOTT࣏৹ઘѿ‫ޏ઺ٽ‬ઊ‫د‬
one after another. Sony said it plans to release 4K broadcasting by 2014, and currently selling
In May 2013, largest global OTT business Netflix stated that it plans to provide 4K based
3 types of 4KTV. Sony plans to start 4K broadcasting service in time for 2014 Brazil World Cup
contents. Currently, Netflix is supplying Full HD, and if that technology is adopted, it will be
in July. Sony’s goal is creating new demands for TV through 4K TV and plans to produce not
only broadcasting but also produce various contents such as movie, sports, etc.
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width necessary for 4K level HD using cables, with satellite it is possible to watch 4k HD TV
ઓ‫ݱگ‬Ӌઔ‫د‬घ‫ؘإ‬2014‫޿੹ך‬೵ܾ4Kી२ࠒड੹஺१ഢӆ൧ઊ‫܅‬ӋࠌോӋെથ
the first OTT business to provide 4K service.
१ણઘ‫ݑ‬Source Market data source _Display Search, KISA
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ઌ࣏ಲ੶ܾࡘౡ௠୳૲ઌӖ੶ܾࣷી‫ؘدৼٻ‬घ२੹‫ڜ‬Ӌઅৈയ।‫دإ‬ઊથஎ઺ઑՌࣳ௠୳ന૲ऒ
‫ؘ‬ٙӘ࡚અ௠୳ઊ‫܅‬ӋࣥҀടӋًઝട‫ؘ܅‬અ߸ܾࠊৈ‫ڝ‬ઊҸ।‫دإ‬
ࠡ
޴π
ͪ
‫ۋ‬
ઊࣷૻӘણ
I’m Sun-Joong Lee from German subsidiary/ office. I heard from the Human Resources team that I was
selected as a receiver of compliment in a compliment relay and thought it rather odd.
Assistant Jae-Chul Lee complimented me in the last volume, but I consider it is unmerited, and will take it
Peer Recommandation Relay
as a sign of encouragement to do a better job.
સ‫࣒઺ؘ‬ಶಠઊࠨਕ࣏੘੹௠୳ടӋॱ।‫دإ‬
ੌ‫ݼ‬ѿӋҒૻ७૲અ‫ؘ܅‬೵െ੹‫އ‬ઊ঴‫ؘ‬ٙߗ৻ࡂ‫਼࣏د‬ӋҒਁ‫އؘ‬ઊௗ७੹ട଒‫"ֳ࣏ކ‬ӋҒਁҲ
ઊࠨਕ࣏੘
‫ؘ‬ԓ‫ކ‬ుીऀӘӚ७੹কԞॕ଒ৌ।‫دإ‬ԓ‫ܡ‬Ӛઽਁࣳࡆ‫ڹ‬ઊࠨਕ࣏੘੸ѿਢ߸‫ڤ‬ৰ२Ӵ‫ਁڝ‬Ҳ
৲ૂ֢௙઻ടҲ٩੒੹૲१‫ؘ‬ҫ੹ࡆ़ઔ।‫دإ‬
સ‫ؘ‬ന਼ਁࣳԕߗടԞ‫ਁߚڹ‬ઘ૲ઌ࣏‫ݿڙ‬Ԟ൦‫ؘ‬৺ৼ଒‫࣏ࡅކ‬஺ણ੹ѿҲ‫ףڹٽ‬ಠ࡙ईವ‫ڢ‬ઊ
ച੄നࣳࡘ్੹‫ؘܸڙ‬ٙৈ૲௙઻ടҲന૲१Ӌۙԕߗട‫ؘ‬ઘ‫ਁݼ‬ୱ٩஄Һ૲ऋࣳ୶‫੻ބ‬ઊ‫گ‬۸
ന଒‫ؘ‬ҫ੹‫ؖ‬Ֆ।‫دإ‬ԓ‫ݼ‬Ӌ ٪ઍ ࠩઌ ࡃԉ ઊ൲ਁ٩ ઺࣒ಲઅ ٩੒ઊ ച੄ന ਌‫ دބڹ ݿڙ܆‬ਉ
‫ܟ‬ѿ଒઺࣒֢ࣳࠢ஋‫ݼ‬ടऋৡഢઍઊ‫੸އ‬ٙ٩௙઻ടҲ஄Һ૲ऋࣳઊઘ‫ࡾݴݼ‬ৰ‫د‬१ԙ࣏҆અ
ઌ࣏‫دإށڙݴ‬
I would like to compliment my co-worker Bum-Yung Lee from Data Processing part.
We often use the expression “customer-centered”. Above all, we pay much attention to customers outside
the company however; it is difficult to give same kind of energy and attention to those within the company.
From that point of view, Bum-Yung Lee is always helping KAON family with kindness.
I didn’t have a lot of opportunities to say hi since I work overseas, but when I was on a business trip to the
headquarter, I needed thing such as setting up a lap-top and I asked co- worker Lee which he did kindly.
Also, he supplied me with a car which did my heart good. And after I got back to Germany, I contacted him
from time to time when I needed help form his team and though he had lots of work to do, he was still kind.
Through this page I want to thank him again.
સਭҎ੸ࣥҀ੹ѿ଒३࡚‫ڝ‬ઊֳ࣏ਁ٩‫੹އ‬ҫઊ‫܅‬ӋࣥҀഥ‫دإ‬
ઊࠨਕ࣏੘‫د‬१ԙ࣏҆‫ݼڙ‬Ӌৗ੶ܾ٩ઝࡘ్‫ݼڙ‬Ҹ।‫دإ‬
I’m sure there are many people who have same thoughts. Co-worker Bum-Yung Lee, thank you again
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.$21
F x o w x u h#
########⋹⢜⑹◶#⦌☱⣳#⫹⮙⢃#⤄▢⌬#⤆❉◮#┓◶⌬#⓵⡪#⌀❉⮙⍅#⢏⍚⟘▞⌬#❟⋺⮟⒟⒩1
We are thankful and honored to send our greetings through KAON- NURI Papers.
#########⋹⢜➒⮋⬚⋹#⦌␟#;⣓⛒⫛#⋹⢜♲┞⡪#⟢⍮┗⍒#⮞⏆#❟⯘⮙☱❭/#⤋⯕❷Ⓕ⭯⒤#⤄⮙#⢃▙#⣧⍔⛒❭#⍮❺⣒┗⣿#
┩╲⮛#⍔⟧⍒#⯃⥌#➓⡻❭#❟⯘⮙⍅#⤎⟞⒟⒩1
⤼⋹#⨅⣵#⋹⢜♲┞⡪#❉♑⟥⡻#┗⡪❭☱❭#⚿#♔⍮⋹#⤎⟞⒟⒩1#ታಠ࿧໊਺ໍಔ೨࿬ྮೞ࿺໋ৡဵ൚౳ೖඤစኊၛஇ஑#
☶#⚞⣳#❟⋺⮢ⓣ#☆⡻#⢧#Ⓔ⒒#♑❭⣈+B,#⦎◶⤌⒟⒩1#
Since KAONSOFT became part of KAONMEDIA starting last August, we are continuing in the warm attention and cooperation
of CEO Hwa-Sup Im and the members of the related departments.
There is a writing I was when I first came into the KAONMEDIA office. “Only a professional mind and skills will assure ourselves,
our family and future.” Rethinking about the sentence several times, it’s still the truth that hits hard.
########⡪⒐#⧷⡻❭#⮋▸⢧#⡂◾⨱⡪⣿#⧫⤄⡻#Ⓕ⮙⢃#⤄⡛⎘⮙☱❭/#⮋▸⒒Ìੵಅལோ඾੖ኁਭÍ◮#⤒⥬⠮⍅/#
⡂◾⨱⡪⒒Ìੵಊ઀ఛ഼ལÍ◮#⥬♑⎘▸#⠰⒩⒒#⤟♲⤎⒒#⎑⣳#⤈⣲#⤳⤄#⤎⟞⒟⒩1
Kaon soft
࿬࿯࿚କ஛ட࿬༪இ౧๕a#
ੵဢோኊோග഼ဤৡཛྷདྷ๕a#
####ੵಊ઀ఛ഼ལ96ੵಅལோ඾੖ኁਭ
####ੵಊ઀ఛ഼ལ96ੵಅལோ඾੖ኁਭ
້ৣ࿬ཛྷདྷ๕a#
ੵಊਔኁങକৡ๽ኊඨᇏ஻a#
####ੵಊ઀ఛ഼ལ96ੵಅལோ඾੖ኁਭ
####ੵಊ઀ఛ഼ལ96ੵಅལோ඾੖ኁਭ
ી‫ف‬ਕ
ѿਢघ഑ಠ‫ف‬೵
I read an interesting statement in a book that talked about the difference of pro and amateur stating
that pro uses word ‘despite of’ and amateur uses the word ‘because of’ as a weapon
Dae Young Jung
Kaonsoft CEO
This isn’t a part of my job~ (because of vs. despite of ) / I don’t have time~ (because of vs. despite of )
This isn’t really a problems with that-it’s enough ~ (because of vs. despite of )
If I do it that way I will be at a disadvantage ~ (because of vs. despite of )
########⤲Ⱉ#⋹⢜➒⮋⬚ⓣ#⤒▇⟘▛#⋹⢜⤆⣰▸⟿/#⮛⌹⌈⣲#⢇⤺⣰▸#⦎⤺⮛#⮋▸⋹#⓵⎘#⣟⮙⢃#⤴⦎⮜#⌥⤌⒟⒩1#
⛒⥍⮛#⛒⛔⤄#⤎Ⓟ╿ⓣ#☁⤄#⌵▫⮙⢃#⥬⟡⍅#⤄␌⡪#⥬⟡⎘#♿▄⒟⒩1
As a proud family of KAONMEDIA, KAONSOFT will do its best with unchanging passion to become true professional. We hope
that you will encourage us and lead us even if we have shortcomings.
# # # # # #⤲Ⱉ# ⋹⢜➒⮋⬚⒒# 5344⑔# 4⣓⡻# ❳◻⓵⡶⣰☯/# ⤄⯬# ⯀⤟⡻# ⤄◫⎘⎤⦌# ⎘⡳⣅# ⡳♑⟡⟘⫩# ⍮⨲⣳# ⣟⮛# 㽌Preloh#
Sodwirup㽍#⣳#⌋⚅⮙⢃#⢮⟞⒟⒩1#5344⑔#⎍#⎘➺▬⣳#⤆⤺⚄⡂#PV#♲⍯⚿❉⡻❭#⌋⨨⮙⒒#㽌Whfk#uhdg|㽍◮#⫹⮙⢃#⍔▭⛔
⡛#❱ⓣ⡳⨎▸#➒⌋⓶#♿#⤎⍅/#5345⑔⡻⒒#VEFN+➒⮋⬚⚖⪷,/#⮛⎑⍒#⩴⮅⫛/#⒩⣆ⓓ⤄⫛#├#⍯␭#⣧⍔⛔⡛#❱ⓣ⡳⨎┗⍒⣿#
Exvlqhvv#⯃▬⍀⡜⣳#⨎⌹⮛#♿#⤎⣰☯/#Plfurvriw⡻❭#⣈⢏⮙⒒#PVGQ⡻#├⤟⓶#♿#⤎⟞⒟⒩1#⤄▙⮛#⎘➺⤳#⣆➶❺⡻#Ⓕ
⮛#⟡⤝⭞⋹⢧⒒#♑⍔⮙⌬/#⮢Ⓑ⛔⡛#⬛⣧⣿#⦎⤌⤝⚲#├⣰▸#⤆⮙⢃#⯠❉#⌾⢏❕⣿#⡪▫⣌⣳#⌾⮲⮙⌬#⓵⡶⍅/#⯠❉⣿#⍮⥌⤳#
⚳⯕◮#⫹⮛#❺⤝⡻#Ⓕ⮙⢃#⍅♴#⮙Ⓢ#⥵/#⋹⢜♲┞⡪⢧#⤆⢆⤄#Ⓔ⡂#❗▸⣈#ⓣ⡜⣳#⎘⡜⮙⌬#⓵⡶⟞⒟⒩1#
KAONSOFT was established in January 2011, and since then, we have been developing ‘Mobile Platform’ for building business
system for companies. In 2011, our technical skills were recognized and in ‘Tech Ready’ hosted by MS American Headquarters, we
were introduced as a leading company of the related industry. Also in 2012, we signed BCC (Business Cooperation Contract) with
leading companies in related industries such as SBCK(Softbank), Hancom, and DAODATA, and were listed in MSDN run by Microsoft. Regardless of the evaluation about the technical excellence, we experienced difficulties in running our company because
. $ 2 1 201 3. 10
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.$21
F x o w x u h#
of the obstacles peculiar to our types of business and were
Development Kit(CDK) for efficient usage of Solution. Also,
contemplating about the growth of our company through
to satisfy customer’s functional need, we supply Hybrid
changes in company’s structure when we met KAONMEDIA
Components such as Push Alarm, Camera, QR Scanning,
and were given anew chance to take a step forward.
Virtual Keypad, Real-time dashboard, MDM, and etc. Currently, KAONSOFT’s Solution is in the form of Middleware
########Vpduwskrqh)Wdeohw⣿#⚼⭙⯕/#♑❱⫹⟣☉⣿#⦌➓
Framework, and it is optimized for building mobile busi-
⤳⤆#⦎⯕#├⣰▸#⤆⮙⢃#⤴❼⍀⤳⣰▸#Preloh⟡Ⓕ⋹#⚿
ness system through SI. Through additional system sophis-
⌵⯕⓵⍅#⤎⟞⒟⒩1#⡪⒐#⥌❉⎘⍔⣿#⤒○⡻#⣿⮙☱#Pr0
tication and improvements in function, we are planning to
eloh#⡳♑⟡⟘⫩⣳#⤄⣅⮙⒒#⎏▸⤒⋹#5348⑔⡻⒒#46⡫
commercialize SW product in a package form (a SW prod-
ી‫ف‬ਕ#bⒻ⭯⤄❉###Dae Young Jung _CEO
☵⣳#⑃⡪❳#⌥⤄╿⍅#⮟⒟⒩1#
uct for development purposed for the use of a developer
VZ⛔⡛⡻❭#⎘➺⍒#⬚▍┓◮#❱ⓣ⮙⒒#❼⍀⤳⤆#⋹⢜➒⮋⬚▸#⌝┚␜⎘#⣟⮙⢃/#⋹⢜⟢⍮┗⍒#⮞⏆#
⋹⢜➒⮋⬚⋹# ⌋⚅⮙⢃# ⚼⣧⮙⍅# ⤎⒒# ➖◑➇+PHHUXH,
of development tem who want to build mobile business
⣲/#⡬⤼#⡪┞❭␜#Preloh#Ghylfh◮#⯘⣅⮙⢃#⡳♑⣅#⟡
system) in December, 2013. Also, by developing efficient
⢇⤺⍒#⎏❺⣳#⋹⦌⍅#⤴⦎⮙⌲⟞⒟⒩1#⋹⢜#⟢⍮┗⣿#⦌➓⤳⤆#⍔⟧⍒#❺⣒⣳#⛒⫇#┓◻⒟⒩1
Kaonsoft will march forward with passion and perseverance till the day we become a renowned
brand that represents Korean software prowess in global scale. Thank you for continuous support and warm welcomes.
⟘⫩+VDS/#Rudfoh/#Vkduhsrlqw/#H{fkdqjh├,⣿#⒩⡣⮛# Business Application based on the combination of MEERUE
⎘⒙⣳#⤄⣅⮜#➶#⤎ⓣ▹#⮢⥬⒒#⣝+Zhe,⎘⚃⣿#Preloh# Solution and Cloud, and providing it to the companies, we
Sodwirup# Vroxwlrq⤌⒟⒩1# RVPX+Rqh# Vrxufh# Pxowl0
are planning to take a step forward as a strong company
Pictures of the members and their resolution
Daniel Lee#b⢆⍮➒⤝#Head of R&D
Xvh,◮#⫹⮙⢃#⒩⡣⮛#⯗⌾⣰▸⣿#⯋⯗❺⍒#⌋⚅⭙⣿❺⣳# specialized in Mobile Application for the businesses.
⋹⢜➒⮋⬚⒒#❱⦎⎘➺#❱⓼⡳⨎⤌⒟⒩1#
⤼⍐⮙⍅/#➖◑➇⣿#⯧⣪⤳⤆#⣈⣅⣳#⣟⮙⢃#⚴ⓣ⣿#⌋⚅⬆
⡑❭⋹⒒#⎘➺▸#⛔⡛#␭#❼⍀⟡⤝⣿#⥵⟧⡻#❭⌲⟞⒟⒩1#⮜#➶#⤎⎘⡻#⏔#⤄◑⌲⟞⒟⒩1
We pride ourselves in the fact that we are at the front line of modern mobile technology. We strive to on the cutting edge of mobile technology and trends. We “Will-do” because “Can-do”
+FGN,◮#⤼⍐⮙☯/#⍅⌌⣿#⒩⡣⮛#⎘⒙⤳⤆#⢾⍮❉⮡⣳#⨸
# #####⋹⢜➒⮋⬚⒒#❼⍀⟡⤝⡻❭#⤆⤺⚄⒒#⎘⡳⣅#Preloh#Ds0
⥍⟡⪾⎘#⣟⮙⢃#Sxvk#Dodup/#Fdphud/#TU#Vfdqqlqj/# solfdwlrq#Ⓕ⭯⎘⡳⤄#⓷#⌥⤄☯/# Prelorxg+Preloh.Forxg,⛔
Yluwxdo# Nh|sdg/# Uhdo0wlph# gdvkerdug/# PGP# ├⣿# ⡛#⎘⚃⣿#⣮⮟⎘➺⤄#⤸☹⓶#⨨❕⣿#VZ⤼⭺⍒#❭⛵⟘#⤼
K|eulg#Frpsrqhqwv◮#⦌⣒⮙⍅#⤎⟞⒟⒩1##
⍐⣳#⫹⮙⢃#⍅⌌#☀⥍⣳#⟥⯀⮞⣰▸⟿/#⟡⤝#❟⫐⍀⣿#⥵
ࠆࣛੋ#b⧷⤋⢆⍮⣒###Sang Yong Park#_Deputy Principal Engineer#
⯀⤟/# ⋹⢜➒⮋⬚⣿# ➖◑➇⣲# Plggohzduh# Iudphzrun# ⟧⣰▸# ⤒◶☍⎞⮜# ⌥⤌⒟⒩1# ⋹⢜➒⮋⬚# ⤋⦍⣒# ☸⓼⒒#
PHHUXH#➖◑➇⣿#⢩❺ⓣ◮#⑦⤄⎘#⣟⮢#⥬⡪⦎#⢄⮜⡻#⨨❱⣳#⒩⮙⌲⟞⒟⒩1
⯆⫐▸/# VL◮# ⫹⮛# ☸♿⤇# ⡳♑⟡⟘⫩# ⍮⨲⡻# ⨨⤳⯕⓵⡪# ╫⌝⣈# ⢇⤺/# ⧴⣿⤳⤆# ❉⍅/# ⦌➓⤳⤆# ⑝▬⣳# ⫹⮙⢃# ⦎
I will do my best to do my part in improving the completion level of MEERUE Solution
⤎⣰☯/#⮢Ⓑ#➖◑➇⡻#Ⓕ⮛#⨱⋹⤳⤆#⍅ⓣ⯕⢧#⎘⒙⚼⌅⣳# ⤺⮛#Surihvvlrqdo▸#⌝┚␜⍅/#⤄◮#♿⫏⣰▸#⤋⦍⣒⍒#
⫹⮙⢃/#Sdfndjh#⯆⫐⣿#VZ⤼⭺+☸♿⤇#⡳♑⟡⟘⫩#⍮⨲
❉⯠⡻# ⨨⍅⣿# ⋹⩑◮# ⤼⍐⮞⣰▸⟿# ⤄⮢⍔⍀⤒# ♽# ⍮❺
⣳#⣒⮙⒒#⌋⚅⤒␜#⌋⚅⬬⤄#⯘⣅⮜#➶#⤎⒒#⌋⚅⣅#VZ⤼
⣒⡻⌬# ⮪⚽⍒# ⌀⓭⣳# ⤴⮙⒒# ⎘⡳⤄# ⓷# ⌥⤌⒟⒩1# ⤄⯬#
⭺,⣳#5346⑔#45⣓⡻#❕⣅⯕⮜#⢓⤺⡻#⤎⟞⒟⒩1#Ⓟ⛖⡪/# ⋹⢜⤆# ⢃▙⛔⣿# ┩╲⮛# ⍔⟧⍒# ❺⣒⣳# ⛒⫇# ┓◶☯/# ⤲
PHHUXH#➖◑➇⍒#⌹⮟⓶#Forxg⎘⚃⣿#⯧⣪⤳⤆#⡳♑⣅# Ⱉ#⋹⢜➒⮋⬚⣿#⤺❕⣳#⮬⮛#ⓣ⤴⡻#⮞⏆⮙⢃#⥬⟡⎜#⛒
Dssolfdwlrq⣳# ⌋⚅⮙⍅/# ⤄◮# ⎘⡳┗⡻⌬# Vhuylfh▸# ⤼
⫇#┓◻⒟⒩1
⍐⮞⣰▸⟿/#⌷⟥⮛#⎘⡳⣅#☸♿⤇#Dssolfdwlrq#⤴♔⎘⡳
KAONSOFT will be a representative company Mobile Appli-
⣰▸#⚅ⓦ⣌⮜#⍀⯡⣳#⋹⦌⍅#⤎⟞⒟⒩1####
cation for businesses recognized by the market world-wide.
As Smartphone & Tablet has become popular, and with
And, we will be the center of the global market by achiev-
cellular network evolving constantly, we are really enter-
ing customer satisfaction though proviing best SW products
ing the age of mobile world-wide. According to the data of
where Mobiloud(Mobile+Cloud) area –based fusion tech-
some survey agency, in 2015, the number of workers using
nology is applied, and providing best service. All members
mobile business system will be over 1.3billion. A solution,
of KAONSOFT will become a true professional through pas-
developed by KAONSOFT, is a web-based, Mobile Platform
sion, creative thinking, and constant effort. With profession-
Solution that lets people use various functions of a busi-
alism as a foundation we will provide the best value to the
ness system (SAP, Oracle, SharePoint, Exchange, etc.,) by
employees and society in order to be a company that gives
utilizing Mobile Device. Through OSMU (One Source Multi-
joy to the interested parties and company’s workers. We ask
use), we provide compatibility to various environment
for KAONMEDIA’s interest and support and hope you will
and convenience, and we also provide additional Cloud
journey with us as we strive to climb to the top.
. $ 2 1 201 3. 10
ીӄ़#b⤴⤋⢆⍮⣒###Kyung Soo Jung _Assistant Engineer
#
㽌PHHUXH㽍⋹#⡂⟡⡂◮#⑃⡪#⤴#❼⍀⤳⣰▸#Hqwhusulvh#Preloh#Vroxwlrq⣿#⎘⥮⤄#⓷#➶#⤎ⓣ▹#
⑝▬⮙⌲⟞⒟⒩1
I will try hard to make MEERUE to become a standard of Enterprise Mobile Solution
not just in Asia but globally.
ીࣛ൴#b⥬⤋#⢆⍮⣒###Sang Hun Jung _Staff Engineer
⮡❕#⑝▬⮙☯#␋⤋⡴⤄#⚅⤴⮢#␜⋹⒒#⋹⢜⤆⤄#⓵⌲⟞⒟⒩1
I will relentlessly try my best to be a proud Kaon-man.
Ԥଔࣷ#b⥬⤋⢆⍮⣒###Jin Sun Kim#_Staff Engineer#####
Jrrg#Ghvljq$#.#Jrrg#lghd$#@#Jrrg#exvlqhvv1#⋹⢜#➒⮋⬚⢧#⮞⏆#❺⤝⮙⒒#┞⤒⤄␼⋹#⓵⌲⟞⒟⒩1
Good Design! + Good idea! =Good Business.
I will become a designer who grows together with the KAONSOFT.
. $ 2 1 P H G L D .$21
F x o w x u h#
NDRQ#&65
Kaon CSR
ીऀ‫ף‬ઌઅଙ
৩ ܾ ੘ ఒ ࣳ ಠ
Story
Jeongseong Nursing Home concert
Ԥ࠾൝ ઌ࣏ಲ‫ݼف‬
Bobby Kim
HR Team
உÑᭁ޹ᩍ෥ᯕḡӹŁᖁᖁ⦽ၵ௭ᮥ฿ᯕ⦹۵ᨕ۱aᮥႅ
ஜ⦹ḡᦫᮡⅩ‫ݡ‬ᰆᯕࠥ₊⧩᜖‫݅ܩ‬
֥⃹ᮭᮝಽᩑᠲ
ᮥ๛ᮡᱶᖒ‫י‬ᯙ᮹Ḳᨱᕽ⬥ᬱᯱᯱᬱᅪᔍᯱॅᨱí
qᔍ᮹ษᮭᮥᱥ⦹۵ᮭᦦ⫭Ⲱ⮕ⲱₑ
᮹Ⅹ‫ݡ‬ᰆᯕᨩ᜖‫݅ܩ‬
ᱶᖒ‫י‬ᯙ᮹Ḳᮡᇥ‫ݚ‬Ǎᕾᬕ࠺ᨱ᭥⊹⦽‫י‬ᯙᱥྙ᫵᧲᜽ᖅಽᕽ
֥ᬵᖅพࡹᨕᙹฯᮡྕ᮹┢‫י‬ᯙᯕӹ‫י‬ᯙᖒḩ⪹ᯱॅᮥᅕ⪙⧕᪵᜖‫݅ܩ‬
One autumnal evening, when hot summer has passed and we start to greet cool breezes,
an unexpected invitation arrived. It was an invitation to the concert
from Jeongseong Nursing Home, with whom we first formed relationship in 2012.
It was a concert to thank sponsors and volunteers.
ᬑญa᪉ၙॵᨕᨱᕽ֥ࠥĉᬙᮥ᜽᯲ᮝಽ
ᅪᔍ࠺⪙⫭ᯙⲰa᪉ᔍӹ௹ⲱᨱᕽЙᵡ⯩ᅪᔍ⪽࠺ᮥḥ⧪⧕᪵᜖‫݅ܩ‬
⬥ᬱᯱॅᨱ‫⦽ݡ‬qᔍ➉ᱥ‫ݍ‬ᯕҾӹŁ᜽᯲ࡽᮭᦦ⫭
ᨕ۱⧁ᦥქḡ᪡⧁ນ‫ܩ‬᮹ᔕᦥ᪉ᯙᔾᮥ⫭ᔢ⦹໑ᔩಽᬕ⧪ᅖᮥ₟ᦥa۵
q࠺ᱢᯙᜅ☁ญෝᮭᦦᮝಽᱥ‫⧉ݍ‬ᮡๅᬑᝁᖁ⧩᜖‫݅ܩ‬
ⓕ௹᜾a᫵ᰍᷩ❾॒ᩍ్ᰆ෕ॅᮥᩍ్⬥ᬱ݉ℕॅ᮹ྕ‫ݡ‬ᨱᕽᱲ⧁ভ
ᬑญa᪉ᯙॅࠥₙᩍ⧁ᙹᯩ۵ԁᯕ᪍äᮥʑ᧞⧕ᅕᦹ᜖‫݅ܩ‬
ᝁᖁ⦽aᮥ᮹ᱡ֢Ŗʑ᪡⧉̹a᜕ᮥᱢ᜽޹ᮭᦦᯕ⧉̹⦹ᩍ
aᮥႅ᮹ᱶ≉ෝྜྷᦍ۱ӥᙹᯩᨩ޹ᮭᦦ⫭Ⲱ⮕ⲱₑ
ԕ֥ᨱ۵a᪉ၙॵᨕ᮹ᯕ෥ᮝಽ⧉̹⧁ᙹᯩ۵
ྕ‫ݡ‬aᯩᨩᮝ໕⦹۵ၵ௭᯦‫݅ܩ‬
. $ 2 1 201 3. 10
. $ 2 1 P H G L D Vshfldo#Lqwhuylhz#5
.$ 21
F x o w x u h#
Ԟीࡂ଑Ԟԙ
Korea Technology Finance Corporation
மੋ൴ Ԟीࡂ଑ԞԙKOTECӘણ
Yong Hoon Choi
Korea Technology Finance Corporation),
Seongnam Hub Technology Appraisal Center
Q৊‫ן‬ടं੄
ࡅઌघґਭതՌ
Ԟीࡂ଑Ԟԙਁ‫ف‬നࣳ
घґࡘ్‫دإށڙ‬
Hello, please introduce yourself
along with Korea Technology
Finance Corporation
Q৹ߗ‫ݴ‬ട१޷ࣳઔৼَ
ਁഗघ‫֢ڙ‬ઌࣛԩৼَઍઊ
ઔ‫঺މ޷د‬ന૲ं੄
Please tell us about any work
episode or a memorable
experience.
Q઒૲ട३଒‫ؘ‬৵‫ٻބ‬ଔৌ৔଒‫ކ‬
ѿԪઊࣳࡂ३સඟѿਢ߸‫ڤ‬ৰਁ
‫ف‬ഡઌࣛઊ֢‫੶ࠊ੹֞ؖ‬ऒ‫ؘ‬଒
ӿԙട‫"੄׏‬
We know that you recently
moved but we would like to
know your impression of KAONMEDIA.
QԞౌട१Ӌॱ੸‫঺މ‬ઊ
ઔ੶१޷ઘ੭݃Ҳࡘ్‫دإށڙ‬
Is there anything else that you
wish to add?
. $ 2 1 201 3. 10
Ԟीࡂ଑Ԟԙऀ֪ࡅࡘ೤ѿऄౡਁࣳԕߗടӋઔ‫ؘ‬மੋ൴Әણ઒‫دإ‬
A
ੌ‫ݼ‬Ԟԙ੸Ԟीܲઔ‫ૻؘ‬घԞ৹ਁ‫ف‬ഡ଒੘੹౿നӄૂࠋ઺ਁઊࠅ଒ടӋୱं‫ऀف‬
ણ‫࣒ܲٳ‬৹੹ࠋӸടԞ੥നࣹ‫ټށ‬ӖӖԞӚ઒‫ࡘࡅ֪ऀدإ‬೤ѿऄౡ‫֪ऀؘ‬Ӡ૲଒
ਊਁघથഡૻघԞ৹੹‫ܾ੶ࣛف‬৹ߗ‫ݴ‬ടӋઔ।‫دإ‬Ԟीࡂ଑Ԟԙ੸‫ܲࡂع‬ઊ߸ৢ
ഡૻघԞ৹ਁҲઘԙ଒੘੹ട‫ؘ‬Ԟ૔અ৹ߗઊ਼ਁ٩Ӗ३ܲઔ‫ؘ‬Ԟी೤ѿ‫ݴ‬౿നӵ
ֳ੭ઍઅԞी೤ѿԞӚ੶ܾࠋ٬੒ടӋઔ।‫دإ‬
I’m Yong-Hoon Choi, a manager of SeongnamHeadquarter Evaluation Center of Korea Technology Finance Corporation. We are a public institutionestablished with the purpose of
contributing to the economic growth through supporting small and medium sized businesses with technical skills and to discover the industries of next generation that has potential to grow. Seongnam Headquarter Evaluation Center works with small and medium
sized business in Seongnam and Gwangju area. Korea Technology Finance Corporation not
only supplies fund to businesses with weak security capacity but through technical evaluation, we are stepping upward as the only technology evaluation organization in Korea.
A
ѿਢ߸‫ڤ‬ৰਁࣳ಄ଓട३࡚ઊ୺৹ടऋࣳસඟԞԙਁઘԙ଒੘ࣛ‫੹ع‬ਠ३હ
ઊઔ।‫دإ‬Ԟ૔৹ஔઅಡളԃ੹ઌ़നܾ࣏ࣳࣝ৹൛ട१َܱ࡚ઊৼ‫ؘ‬ٙಡളԃ
ਁԞ૔৹ஔઅ୼ԃઘ‫ڝ‬ઊѿ৒‫ݴݩ‬ന‫ౖࣛ੸׭‬ઌҧ޾‫ݱ‬Ӌઌ़ࠊ੶ऋ্ܱࣳ‫ݾڙ‬હ
ઊઔ।‫دإ‬଒ԙ੸࣏৹ઝടӋӆ३଒޾‫ݱ‬Ҹ‫੄׏‬
A retired KAONMEDIA employee created a new business and came to our institute for financial advice. This person was trying to buy the patent rights of the original company to
start a new business; however, he bought it without knowing the creditors of the original
company had put provisional attachment on the paten right and we let him know. I don’t
know how he is doing in his business though
ѿਢ߸‫ڤ‬ৰ‫ؘ‬સඟԞԙ੹ઊੋടӋઔ‫ؘ‬ӋҒԞ৹ઊԞ٩ഥ‫دإ‬
A
ીࡂ౿३ଔඝԞԙ଒੘࣏৹ࠃઊ‫ࡻף‬ଊԞ৹ઌ଑೤ѿ‫੹ڢ‬સඟԞԙਁࣳଔരയৼ੶
޵‫ؽ‬१೤ѿԞܿ੹ࡂ޷$‫ڢ‬Ԛઅੌ़ഡԞीܲ੹ѿଔԞ৹੶ܾ೤ѿ‫ࠅټ‬ઔ।‫دإ‬
਄‫࠭ݼ‬ઊౡਁࣳ‫૲ބ‬ௗ‫ؘ‬ଓ੘‫ڝ‬٩ധࣛ൞ԞୱӋࠌ੸޾।ઊৰࣳࡂԞ૝।‫دإ‬
KAONMEDIA is also our client. We did the information-communication promotion fund
supporting, evaluation for Inno-Biz approval for KAON MEDIA and looking back at the record, it was evaluated as a A-level company with excellent technology. Also, I really liked
the fact that KOANMEDIA’s employees I ran into in the elevator were always lively and
smiling.
A
ѿਢ߸‫ڤ‬ৰࡾ‫ਁڭ‬઒૲ഡ଒ઊૂ3ґਖ਼ી٩‫ৼٻ‬।‫دإ‬
ധࣛരࡃഡ൦࣏ࣥ൞੹੥നܾࣳ੔੶޵ࠌҲ଒ֺ੶޷૝Ҹ।‫دإ‬
It has been about 3 month since I moved into the KOANMEDIA building. I hope that we will
always smile and maintain cheerful attitude to make our lives at work happier.
. $ 2 1 P H G L D 1DWL RQDO+X PDQ5HVRX UFH'HYHORSPHQW
.$21
F x o w x u h#
ӵѿઌહઘ੘ґࠋ௷घ१৸࣏৹੹
घґഥ‫دإ‬
National Human Resource Development
৊‫ן‬ടं੄ѿਢઌਉ‫࡚ܟ‬
Hello, Members of KAON,
۱ң੎ਉ‫ݵ‬ઊ଒֢Ӌৰ‫ٕࣷࣷؖ‬ഡࠅ‫܉‬ӘതՌҺ੏અߚ
The how summer has passed and we are now at the start of
ౢਁ‫ڝ‬ৰࣷҫҎ।‫دإ‬
the autumn with cool breezes.
ઊࠤ࣏ࡂ‫ݴ‬౿നઌ࣏ಲਁࣳ‫ؘ‬°ӵѿઌહઘ੘ґࠋ௷घ
Through this edition, the Human Resource team would
१৸࣏৹(CHAMP)±੹ ҁ‫ز‬ඥ घґടӋઘ ഥ‫ دإ‬െથ ‫੸އ‬
like to introduce Consortium Business for National Hu-
ଓણઌ‫ڝ‬ઊૻघԞ৹ਁࣳઍടӋઔ଒‫ކ‬થଓઘѿ઺ߚહઊ
man Resource Development (CHAMP). Currently many
Ӌஔӆહઌӯ੮൴ܳ੹ࠊԞ‫୶܇‬ৰܱ੎ҫઊെ५઒‫دإ‬
people are working for small or medium sized businesses
ଓ੘ਁ ‫ف‬ഡ ಉઘѿ ӎ ൦࣏અ ऀણӘ ਌ҿ‫ٻ‬ৰ ઔ‫د‬଒‫ކ‬
but it’s hard for those employees to receive professional
Ԟ৹અ઒ણਁࣳ٩ࠅࣃെ৹੶ܾଓ੘‫ڝ‬અଓ৹‫ܲ؟‬ґࠋ੹
and systematic training. And the reality is that it is hard
੥ന १ҁӘ ٫੹ ಉઘടԞ‫ ୶ ܇‬ৰܱ੎ ҫઊ ۙ ‫ ݳد‬െ
for companies invest time and money for the employee’s
५઒‫دإ‬ઊਁӵѿਁࣳ‫فؘ‬Ԟ৹ਁࡻനࣛ‫ف‬હ੶ܾଓ৹
development. Therefore, the Korean government set of
‫ܲ؟‬ґࠋઊ ৰܱ੎ ૻघԞ৹ ԕܾઘઅ ൴ܳ ൞ऀ൛‫ ݴ‬੥ന
the system where employees from small and medium
੎ਕԞӚ੹ ౿ന ߗ‫ݑ‬਌़੘ ਊഢ੹ ़രട٩ܿ ടਉ ઍஔ
sized businesses can train for free though an agency in
અ ࡻੋࡘ‫ ع‬৺ઊ ़ҋ३ஓ‫ ܾ੶ކ‬ଓߗ‫ ܲ؟‬ലࣛӯ੮੹ ࠊ
order to increase their capability to perform their duty.
੹ ़ ઔ٩ܿ ഡ ૂ٩ѿ ࠅܾ°ӵѿઌહઘ੘ґࠋ ௷घ१৸
That system is CHAMP.
࣏৹(CHAMP)±઒‫دإ‬
ॕ Ҳ ৬Ԟനࣳ ੌ़ ൴ܳ१ࣹ ણࡻ ‫ ੹ڢ‬ઘஔܾ ࡂ੭
In other words, it is simply a program that trains employees
ഡ Ԟ৹ઊ֢ ‫ز‬ஔ ‫ف‬ഠઊ ૻघԞ৹ਁ થଓૻઌ ԕܾઘਁ
from small or medium sized businesses for free in order to
Ҳ ଓߗ‫ ܲ؟‬ലࣛ൴ܳ੹ ߗ‫ૂ ܾݑ‬Ӗട‫ ؘ‬഑ܾԓ‫ܕ‬ઊ‫܅‬Ӌ
increase their capability and it is provided by companies, or-
ࡂ१޷‫دإٿ‬
ganization, or colleges who owns excellent training facilities
ৈܑਁҁ‫ز‬ഡ੎ਕஔӆ٩‫ݴ‬घґന‫ݼڙ‬Ҹ।‫دإ‬ԓ‫੹ހ‬
or equipments. I will introduce the system below. Using the
ࡂ१޷૗ًॕҲઊനട५ҫҎ।‫دإ‬
picture below as a reference will help you understand better.
ઊऀ൴ ઌ࣏ಲӘણ
Scott Lee
HR Team
െથઘ࣏‫ؘ‬2013‫ך‬7ਖ਼ࡘౡ઺ઘࡘഀ਌Ӵ੘(KETI)Ә
Currently, our company signed consortium with KETI (Ko-
௷घ१৸੹‫ޜ‬ৰ°઺‫࡚ܛ‬ৡ ITੴഥ१फ़౯ࠃੴࡃഥ࡚ৡ±
rea Electronics and Technology Institute) in July 2013, and
અӯ੮Әી੹OpenടਔӋ਌Ӵ੘੹‫ܾ੶ࣛف‬ӯ੮੹ଔ
opened a course called “Strategic IT Fusion System and Areas
രടӋઔ।‫دإ‬
of Fusion and Combination” and starting to train engineers.
ৗ੶ܾ3‫ך‬ҁઘ࣏‫઺ؘ‬ઘࡘഀ਌Ӵ੘Әന‫௷ؽ‬घ१৸
For the next 3 years, though the consortium with KETI, our
੹౿നߗ‫ܾݑ‬ଓ৹‫ܲ؟‬ലࣛӘી੹‫़੹ڝ‬ѿઔ੶޵ً
company can receive training in improving work skill for free.
֢ৈѿ ઘ࣏ਁ ಡ൛‫ ټ‬ӯ੮Әી(Linux, Kernel, WiFi ‫੹ڢ‬
Furthermore, we will be able to create specialized training pro-
‫ڝކ‬ৰઘ࣏‫ز‬٪ӯ੮੹ଔരഢ़٩ઔ।‫دإ‬
gram (Linux, Kernel, WiFi, etc) and conduct our own training.
ѿ ਢઌਉ‫࡚ܟ‬
Dear members of KAONMEDIA!
଒ԙੌ‫ਁݼ‬Ҳച੄ഡҫ੸െ५ਁ‫ف‬ഡ࡜‫ކ‬Ә৊૲ࡂ‫ؘد‬ѿ
I believe that we need now is thequalification and ability to
ਢ߸‫ڤ‬ৰઅ߸ܑ‫़ࡆݴ‬ઔ‫ؘ‬ઘһӘ‫੹ܲ؟‬Ҍஷ‫ؘ‬ҫઊ‫ࣥ܅‬
look into the future of KAONMEDIA, rather than setting for
Ҁഥ‫઺دإ‬ઘࡘഀ਌Ӵ੘Әଔരട‫ؘ‬°ӵѿઌહઘ੘ґࠋ௷घ
where we are and complaining. I hope that we will have that
१৸࣏৹±੹౿നੌ‫ݼ‬ѿਢઌઊԓ‫ܟ‬ഡઘһӘ‫੹ܲ؟‬Ҍ஺़
qualification and ability though CHAM with KETI.
ઔৼ੶޷૝Ҹ।‫ं઺دإ‬ӆહ੶ܾ੭޻ഡઙѿܾࠢಠԓ‫੸ݾ‬
World-renowned author Robert Greene, in his book Mastery,
ԓઅ३ઙ°‫ބ‬फ़ౡ‫ݼ‬અࠩ௘±ਁࣳઘԞґࠋઅૻ੄ऀ੹ৈܑਭ
expressed the importance of self development as below:
Ҏઊ೵െയ।‫دإ‬
. $ 2 1 201 3. 10
²ഡ࡚ৡਁࣳ‫ش‬ઌઊ‫ؘٻ‬ٙ 1‫ކ‬१ҁઊച੄ടӋ‫ބ‬
“It takes 10,000 hours to become an expert in one area, and
फ़ౡѿ ‫ؘٻ‬ٙ 2‫ ކ‬१ҁઅ ़ܳઊ ച੄ട‫ د‬३ઊ ֳ‫ ݾ‬஍
20,000 hours of training to be a master. There is no born-geni-
થ‫ؘ‬৺‫׿د‬Ӵ֢ԓ࡚ৡ‫୻ݴ‬ৈ 2‫ކ‬१ҁઅ़ܳԞ‫ݴ‬ң
us. Anyone who finds an area and goes though 20,000 hours
ௗ޷ԓ࡚ৡઅ஍થѿ‫دټ‬³‫܅‬Ӌ‫މ‬ഥ‫دإ‬
of training becomes the master in that area.”
Ә਌ੌ‫ؘݼ‬ઘ३અ‫੹ܲ؟‬੥ന৵‫੸އ֢ބ‬१ҁ੹ಉ
I hope we ask ourselves how much time we are investing for
ઘടӋઔ‫ؘ‬଒‫٭ٻ‬ৈࡂ޷૝Ҹ।‫دإ‬
developing our skills.
. $ 2 1 P H G L D K AO N
Endorphin
Hopes and dreams of backpacking
㏵
㏶
ৈ߸࣒੹ਉരട଒ৌӋࣳ‫ؘ‬
࣏஍ऀ੹੭‫܉‬യ‫މد‬ഢ़৺‫د‬
ട޵ஓ‫ݴڂ‬ਉരടҲ‫޷ٻ‬ಹ‫ݴد‬ઘ૲ࡆ़ѿઔ।‫دإ‬
ஓ‫ࠢࣳਁڂ‬फ़ܾ3१ҁ੹ѿ޷֣࣒ઊ‫ؘ܅‬٩१ѿઔ‫ؘ‬ٙਉԞਁ
‫ं࡜فؘ࣒֣‬ӆߚ൛੭࣒ઌৈ߸࣒ઊઔ੶޵ৈ߸࣒ӘӚܳന
ࣳ‫ؘ‬੭޻ഡԗԉ٩ઔ।‫دإ‬
²ৈ߸࣒੹ਉരട଒ৌӋࣳ‫ؘ࣏‬஍ऀ੹੭‫܉‬യ‫މد‬ഢ़৺‫د‬³
‫ބ‬଒‫ૻܾ੶ޅ‬ӄ੸ѿ‫ݸ‬ҋӘણҋઊ‫֢ކ‬৩୤ҋ੹ઊ‫ࣛݟ‬നԪ଒
඘‫ܟ‬ѿ‫ؘ‬ৈ૲੭޻ഡӕ઒‫دإ‬
̆wiki
ѿ੹੸‫֢ۂ‬Ӌॱ੸ӆ઻
ոӘඟ‫ޏ‬અࠔ֮ਉര
Hopes and dreams of backpacking
மથ੘PlanningಲӘણ
Justin Choi
Planning Team
‫ڂ‬ҋઊ‫ؘ֢ކ‬଒ઽઌ૒஍ߚਁࣳࠅ‫ࡅ܅‬৩୤ҋ੸ൠൔതԓઘ
ஔ઒‫دإ‬ඩ‫ڛ‬ઍઊઔ੹‫޷ڹ‬ઊӕਁѿࣳ৩୤ҋઅࠅ‫ސ੹܉‬Ӌ
ৰ‫ݾ‬१઻‫׿‬Ӵ֢ഡࠤ୥੸઎ৰࡍ੹²80ઍҁઅंӆઍ૲³‫ؘ܅‬
৩୤ҋ੹੭‫܉‬ട‫ؘ‬੭‫ࣷ܉‬અ൛ܱഡ૒޻੹ࡂ޷ࣳ‫૲ޔ‬ഡચ੹
୽Ә੘ܾࠔੌ4࡚ઊ੭‫ކفܤ‬ӕӕ੹ਉരട޵ઍࣛਁ଒ஜ१
ടӋ֢޷ԓ֧અഗܾѿॳѿ५ી٩ܾൠൔഥ‫دإ‬
ҁਁୋҺࠔ֮ਉര੹़҃৺‫ਁڝ܉ؘ࣏‬Ҳ‫ކݼف‬૓੹१ఇ૲
Ӌઔ‫ؘ‬²գࡂ‫د‬ഢࠔ³‫ؘ܅‬TV ഑ܾԓ‫ܕ‬ઊઔ।‫دإ‬
࣏஍଒ࠒਁң૲ഢ‫ڹ‬Ԟৱਁ֪‫ؘ‬ઍࣛࣥ൞ܾ‫ૻؘ‬ӄઅਉ‫੸ݵ‬
ઊ୽੹ԞৱടӋઊTV഑ܾԓ‫َৼ઼ࣳ޷ࡂ੹ܕ‬ԓ१઻੹‫ۂ‬
ਢ٩ѿ40~45٩Ԫ଒ਣ‫܅‬ѿ‫ؘ‬ٙ42٩ઊࣛઊ‫޷ٻ‬ଙਁࣳৈߗ
ਣ‫ݼ‬१‫ڝؘ࡚‬ઊ‫੶އ‬५ҫҎ।‫دإ‬
٩֢ਠ଒٩ৌӋԓ֧੸஺ԕ੹ട଒ৌৈ٩ৈߗ٩ߥ‫܅‬Ӌട‫ؘ‬
સ٩2003‫ך‬ਉ‫ݵ‬200‫ކ‬੘અહ੸٫੶ܾ30ઍҁ੭‫֮ࠔܤ‬ਉര
࣏‫܉‬ઊ৺‫ؘد‬Ҫ‫دإ‬
੹‫טد‬ਢહઊઔ।‫ؽدإ‬१ਁ‫ؘ‬ԓ‫ܡ‬ਉര੸٫‫ކ܉࣏੸އ‬અ
௙઻ടҲ٩TV൛޷ਠ‫ݳ‬ୄࣛ‫ਁز‬૒ԓ‫ޒ‬Ҳԓ֧અԞਢઊ೵१
઺੭ߜܾਉӃৼ଒‫ކ‬५ૂഡࠤ‫טد‬ਭࡂ‫إ‬ਉരઊ‫ؘ܅‬ҫ੸٫
ѿ‫ٻ‬ৰઔৰਉ‫֧ݵ‬ৈ௝ਁ‫ؘ‬ധࣛTV‫ݴ‬ఇࣳਢ٩‫ݴ‬൜ઌട‫ؘ‬ଔ
ઊৈ‫ੋ܅إ‬Ԟਭ५஍ઊ‫ؘ܅‬ҫ੹Զ‫ش‬৔।‫دإ‬
ഃӄઊࠦৰଙ‫دإ‬
੭‫ܤ‬ਉര൲ૻӵਁࣳઅ5‫ך‬ҁ૲થ੘ࣥ൞‫ٳ‬৊ԙ੄ઍસ‫ކי‬
ԓ‫ݼ‬Ӌ౗१ࡻѿ੖֣સܵടਉ‫ڝ܉࣏੸އ‬ઊ౗१‫ݴ‬৘ੋട‫ؘ‬ٙ
‫ࡻ ޷ٻ‬രԞ‫ౌ ݴ‬Ӌ ૻӵ ӕӕ੹ ൔܾ ࠔ֮ ട֢ਁ અ଒ഡ ୼ ‫٭‬
౗१ી‫ݩ‬ણઊ‫ܾگ‬৺ৰ૵੹ࣳࣳ౗१‫ౌݴ‬଒ৌӋࣝௗԞ‫دؘ‬
ৈ‫ৼמد‬।‫دإ‬
ࠉ࣏ઊ޵१ֳਁࣳ౗१‫ࡽ޷ܱౌݴ‬౗१ѿਠ‫ؘ‬଒ധࣛଙૻ੹
घґ‫ݼڙ‬Ӌॱ੸ӕ੸ׂߗ֢‫އ‬଒‫ކ‬ѿણઌࣛԩৼӋ՚ഡࠤ‫د‬१
ടӋઔৰৡҺੌ౗१‫़౏ݴ‬ѿઔ।‫دإ‬
ѿӋॱ੸ӕૻӵ࣏஍঴஫અஓ‫ૻ࣒֣ڂ‬ӄ੹घґ‫دإށڙ‬
ઍࣛࣥ൞અѿણૻ੄ഡ‫੹ޢ‬ң‫ݼ‬
ૻӵઅ֪ࣳࡘਁ੥ௗഡ࣏஍଒ࠒ੸Ӌ੘࡚଒৲ٌ‫ڢ‬ઊࡃഥહ
࣏஍଒ࠒ੸Ӡ‫ٳ‬଒ࠒӘ‫୳ބ‬ѿ଒ܾ‫੹ޢ‬ң‫ݼ‬અ஍ӵ઒‫دإ‬
੶ܾൌऀ‫ٻ‬ৰઔ੶޵ࣳୄ੶ܾ‫ؘ‬੭޻ഡ‫֪ॲ܅‬ୄ੶ܾ‫ؘ‬థࠂ
ѿһ٩‫ੌޓ‬સܵട޵޼८‫ך‬ҁԓӵߜ੹ԓ‫ܾف‬শ‫د‬Ӌ٩্
࡙ୄ੶ܾ‫܇ؘ‬સੌ‫ڢ‬ઊ੥ௗനઔӋਉരઘ੘੸ૻӵ઺ஔਁࣳ
ܱଔࣦࡴࣦࡴൺԁଙ੸ഡଙҥׂഡଙઊઔ੹ી٩ܾ‫ف‬೵હઌ
٩ࣳ৊࡙ӄ੹ૂௗӋ1੥‫ݴ‬ୱ଒ടӋઔ‫ंؘ‬ӆߚ൛੭࣒ਉര
੄‫ݼ‬઒‫دإ‬
ఐफ़ܾઝ্ܱଔӕ઒‫دإ‬
. $ 2 1 201 3. 10
ࣗӵ଒અ٩१ܾ੭޻ഡஓ‫҃ૂؘਁڂ‬Ӗ޻੹޾३࣏‫ؽ‬ઌߗ൲࣏ಹ
ਉ‫ڝ࡚ܟ‬٩ৗ੶ܾ१ҁઊ‫࣏ڹٽ‬஍଒ࠒ੹ਉരട३‫ف઻޷د‬
‫د‬અࣳ२଒ஓऀ࣒ंӆம஢અ़‫ݼ‬१ࣹઌ٩ҋ৲ઊઔ।‫دإ‬ԓ
൲൦ട१଒‫ؘ‬ৌ੶५ң‫܅‬Ӌ҆ඥ‫޵ݼڙ঺މ‬ҁ‫ܛ‬ഡघґ‫ބ‬ௗ
‫ݼ‬Ӌंӆહઌඟԉ૚੶ܾ੭޻ഡઘઊ৲ಠೄًࣳ२଒ܾ٩੭޻
٩ܿടҸ।‫دإ‬
. $ 2 1 P H G L D K AO N
Endorphin
Benefit of Vegetarian diet
ৰೂ‫ؘݩ‬Ӣ୴଒ৌ֢
ࣳനઅ޸ௗઠઊധӴ‫ݙدݴ‬ഡTV‫د‬హޮౡ‫ݼ‬ѿઔৼ।‫޸دإ‬ௗ‫ݴ‬
ԓߜਁࣳ‫ێ‬ৰֳܱ౤޷ࣳ޸ௗઅચനѿധӴࠅ‫ॻਁࠄد‬઒‫دإ‬ԓ
ҫઊ़߸ౡ‫ॻݴ‬ਉআৰѿӋઔ।‫دإ‬
ܾ࣏ࣝ‫֢ކ੹ڝ܉‬Ӌࠐ੹Ҏઊ‫ޢ‬Ҳ‫޷ٻ‬ഗഢ़৺‫ؘ‬સਁ‫ف‬
ഡघґ઒‫دإ‬
ԓ‫ݼ‬Ӌࣥࣷਁ़੸‫ڢ‬અਠਐߜଖઊஸહ‫ؘٻ‬ٙਠਐ੘ઊ৺‫্ؘܑ‬फ़
௡ਁࣳઠටࣥࣷਁࣳ٩ࣛ‫ؽ‬ഡ৩ઊҩ஺‫دټ‬ഥ‫دإ‬ઍࡅӘੌ‫܅֢ݼ‬
અ‫ݼޡ‬౤ਁࣳ‫੸़੸އدࡂ܅֢ݳد‬ઊҩ஺‫دټ‬ഥ‫دإ‬
୼२੹ട‫ؘ‬ઊ੭‫ؘ‬ਉ‫ܟ‬ѿ଒ѿઔ।‫دإ‬૚ӯҥҋ൝ӄ‫ڢ‬
घਭ‫ٹ‬଒‫ކ‬৊‫ؘޢ‬Polloੌ੭‫ش‬ҝࣥࣷԪ଒‫ؘޢކ‬Pesco
੮‫ݩ‬ৰೂ‫ੌݩ‬੭‫ش‬ҝ੹৊‫ؘޢ‬Veganࣥ२‫ކ‬ട‫ؘ‬RawӘ
ઍ‫ؘޢކ‬Fruitarian‫دڢڢ‬৩ഡӴ࡚ઊઔ।‫دإ‬ઊѿ੎ٙࣳ
સ‫ؘ‬ਯ઺୼२ઌVegan઒‫دإ‬
It is my introduction that is unavoidable when I meet new people
and dine with them. Among vegetarian, I’m a vegan, a vegetarian
੭ૂഀ"
ਠ‫ੌؙ֧‬੭٩ਞ֧࣏‫ڝ܉‬ઊ‫ੌَޢ‬੭ѿৈ‫دإث‬ധࣥૂ֢൑‫߁ݱ‬
ੌ੭‫އ ݴ‬ઊ ࣒ࣥ१ౄ‫ ؘ‬ணଔૂਁ ‫ف‬ഡ ‫܅ًڂ ׮ ੹܇ץ‬٩ ਙ઺ਁ
೾۴ৰ‫ޢ‬Ӌଡੌ੭ਭਠ‫੹࣒ࣥܞفؙ֧‬੥നਡ़़࣏‫ޢݴݑ‬ਉࣳ
֢ਢੌ੭‫ؘ‬Ҏ੸ҫઊৈ‫ًدإث‬ઘंഡҫ੸୶૒ઘ‫୻ݴݑ‬ৈࡂऒ
੶޷ഥ‫ૂدإ‬ഡ‫ټ‬଒޷੶ܾ
with stricter diet.
୼२੹৲ૂࡘౡ
୼२અԞৱ
2001‫਼ ך‬ӵ ஺ણ੹ 1૲ઍ ‫׉‬Ҳ ҃ ઍઊ ઔৼ।‫ دإ‬સ‫ ؘ‬ણઊ ਙߺ
࣒৹൛ ઊ઺‫ކ‬ന٩ ӋԞѿ ඕട଒ ৌৈ ೤ࣛ१ਃ ‫ޢ‬Ԟ ৰܱੜԞਁ ৰ
ഥ‫دإ‬ਉര੹ѿ޷2-3ઍ੸ણઊ೟ௗৌৈ1૲ઍઊ֢ৰ‫ۍ‬Ҳࠢಱ
ହ ़ ৺ઊ ୼२੹ ടਔ।‫ دإ‬ԓ‫ݼ‬Ӌ ࡜ӯઅ ਕല੶ܾ ୼२અ ਕല
ԪҤીઊ‫ৼٻ‬।‫دإ‬Ҳ‫د‬ѿ਼ӵ੸ਢ౿ӋԞ੻२ࢻઍң‫ߗؘ܅‬
ઊ֪ৈઔ।‫دإ‬
२ഡ୲Ҁ੹ടਔ।‫دإ‬ӋԞ‫ޢކ‬Ӌ‫ؘ‬ӧܾ੎֢֧ઊ‫ٽ‬ң‫ؘ܅‬Ҥ
ԓ‫ܡ‬ٙੌ‫ࣳਁ܅֢ݼ‬Ԛһඥઘࡅ૲અѿࠋ઺‫ٻ‬Ӌघ‫ښ‬અലࣛӘ҈ઊ
ીਁ°ԓ‫୼ܣ‬२ഡ‫د‬ട଒ߥa±ട‫ࣳߗؘ‬੎ҿ७੹ടҲ‫دإٿ‬ઊ‫ܨ‬
ॲ଒޷ࣳ‫܉࣏੸އ‬ઊ੮२੹ടҲ‫ৼٻ‬।‫ޢ߆݀ߜدإ‬Ӌ߆َࣔ१
Ҳ‫ز‬ाടҲҥҋਐܱܾ१ઙഡҫઊԓ‫ڎ‬અࣖ੹ৰ‫ۍ‬Ҳࠅն଒߸
઻ਃ‫ࠕز‬ଖ଒ࠒ੹ӖԚടԞ੥നӋԞ‫ؘޢݴ‬ҫઊҥҋਁ૝੹ҫ઒
஋߂‫܌‬।‫دإ‬
‫دإ‬ട଒‫ކ‬଒ԙ੸଒֢௙ਕ৩ઊߚૂѿ‫ٻ‬Ӌઔ੶޵‫ܾ੶࣒ࣥܞف‬
ઌഡ൝ӄӘ੻२અਠਐߚૂԪ଒ࣥҀട޷Ә਌੮२੹ӆङഢ़ઔ
୼२ട‫܉ؘ࣏‬
Benefit of Vegetarian diet
୶૒࣏ઊಠઘ‫ݑ‬
www.veg.or.kr
୼२޾ઑӚܳઘ‫ݑ‬ીࡂѿઔ‫د‬
୼२੄‫୽ݼ‬Ә࣏ઊಠ޾੻٩ઔ੻
www.vegedoctor.net
અ࣏‫ڝ‬ઊ‫୼ڛކ‬२࣏ઊಠ
www.johnrobbins.info
࠭फ़ె‫ࡽ܅‬फ़અछઘઌ૔ܾࡽफ़અൖೖઊ଒
ࣛङ੹೩ԞടӋ୼२൝ӄ੎‫੹ٳ‬ടӋઔ‫د‬ਗ੸ԓઅ୽
ਸ਼୼२੹ട‫ؘ‬ѿ
ઍ‫୼ز‬२ഡ‫د‬Ӌ‫މ‬ടӋ֢ઘ࣏‫ਁڝ܉‬Ҳਸ਼୼२ട‫ؘ‬଒ଖߚ੹ࠊҲ
֢ട‫َ੹੻ߜؘ‬଒Ҳഥ‫دإ‬
୼२‫د‬৩ऀઅઌી
‫ٻ‬Ӌԓਁ‫ف‬ഡ‫੹غ‬ട޵Ӛܳ‫ټ‬ીࡂ‫୻੹ڝ‬Ҳ‫ৼٻ‬।‫੄ૻدإ‬ഡं
ѿ଒‫੻دؘ‬ӘҎ।‫دإ‬
ࣥߜ૚અ‫د‬৩ऀઊౖࣥӆઅҥҋത੹֢ౌֳ‫ڡ‬ઊߚ൛અ‫د‬৩ऀ੸ԓ
‫ޣޕ‬સઊ੭‫ؘ‬ҥҋ઒‫دإ‬ҥҋ੹੥നࣷӋԞ‫ޢݴ‬ৰৡഡ‫ؘد‬ҫઊ
࣏൦અҥҋത੹ࡂਉૹ‫دإ‬ઊ‫ؘ‬ઘ਌Әӄૂ൝ӄઅ࠹൛ਁ‫ف‬஋ഢ
ࡂ౿ࣛ२ઊ଒‫ކ‬ਠ‫ݼੌؙ֧‬ѿ‫ؘޢ‬ӋԞ‫ؘ‬ਞ֧࣏‫ڝ܉‬ઊ‫َޢ‬ӋԞਭ
़ઔ‫ؘ‬ඩઊ‫ٽ‬ҫ઒‫دإ‬
Ҏ੸ӋԞѿৈ‫੹ގدإث‬૝ҲടԞ੥ന‫ރࡷބ‬ടৣ଒ࠒ௖੹‫ކ‬
ࡂ‫ڝ܉࣏ ੸އ د‬ઊ ୼२੹ ઊനടӋ ५஍ടҲ ‫ ޷ٻ‬૝Ҹ।‫دإ‬Ԟ
‫ࣳ޷ڝ‬೩൛଒ࠒӘఓ‫ܩ‬फ़౫݁੹଒֢ௗҲ‫ޢ‬Ҳ‫دټ‬ഥ‫ކࡻدإ‬Ә
ࡅ੸୼२ઊӋ਩ऍ੶ܾӋԞ‫ݴ‬ஷѿടҲട‫ؘ‬२੶ܾ࢑‫ؘ‬ҫࡂ‫ًد‬
‫ޔٳ‬ӄ൛Ӌേ৒‫ڢ‬અ੘ઌઌ‫ؘٻ‬ҫ઒‫دإ‬ԓ‫ݼ‬Ӌ࣏੮ӘѿӖӘી
ട‫ؘ‬Ҳॐੌܾ߳
અധࣥૂ֢൑‫܇ץ߁ݱ‬٩ઔ।‫دإ‬
֙੶ܾ୼२ઊৗ੶ܾੌ‫࣏ݼ‬൦‫ݴ‬ઊ֒ৰ֢҃൵‫ݰ‬ഡߚ൛ѿ‫܅ݼٻ‬
ԓ ‫ ੸੻د‬൝ӄ ߚૂ઒‫ دإ‬मӋԞ 1Kg ࣒ࣥਁ ‫ڝ‬ৰѿ‫ ؘ‬ӌߜ੸ 7Kg
൜३ട޵ਉ‫࡚ܟ‬٩ԓਁതՌടԢࠅ‫܅‬Ҹ।‫دإ‬
ઊ޵10‫ݼކ‬ౡઅߜઊച੄ട‫د‬Ӌഥ‫ंدإ‬ӆӌߜ࣒ࣥ‫ܞ‬અ40%‫ݴ‬
ણથઋ:L)Lґࠋಲ୽ઑ
Jae Ik Chang
WiFi Team
ѿஸ࣏‫ܾ੶ੋݑ‬শ‫د‬Ӌഥ‫دإ‬ઊ‫ܟ‬ഡ࣏‫੹࣒ࣥݑ‬੥നࣴ੭ѿ࣏ੋ
‫ٻ‬Ӌઔ।‫ࣴدإ‬੭ѿӋ҃‫޷ٻ‬଒ԙ஋‫܉࣏੸އܣ‬ઊॵ҈੶ܾ੮२
੹ഢ़ઔ੹Ԫ੄"଒ԙ٩࣏‫҈ݑ‬ઊਣ‫࣏܅‬੮੹೩Ԟട‫׫ؘ‬ѿ‫ݴ‬TV
ਁࣳࡆ़ઔ।‫دإ‬
ۙഡઊ࣒൛౎घ‫ܾ੶੻د‬଒Ӵਢ֥൛ਁԞਉട‫ؘ‬ҫઊެ౎ઌٙઊ
࣒൛౎घઅ24ࠔਁ‫ش‬ട‫ؘ‬ਢ५൭Ә‫ف޵ڝކݴ‬Ԟૻ‫׫‬٩٩ർূࢉ
‫ࣛݼ‬०१ె‫د‬Ӌഥ‫߸دإ‬൝ӄࡂ൑ஓਁ‫ं઺޷ݱگ‬ӆ‫ف‬Ԟૻઌ
ҁઊ‫ڝކ‬ৰֵެ౎ѿफ़અ25%‫޿ؘ‬ஸ৹੶ܾ‫ڝކ‬ৰଔҫઊ‫܅‬ഥ‫دإ‬
‫ބ‬଒‫੹ߜٳܾ੶ޅ‬ચ൒ടҲ‫ݗد‬଒ৌԞ੥നࣳ઒‫دإ‬ઊઋ੹੥ഡ‫ف‬
‫࣒ࣥܞ‬Әીਁࣳ‫߄੸ڝߜٳ‬અઍࡘ࡚ઊઝܱଔ୼࣏੮‫޵ٻ‬଒સ࡚ഡ
൝ӄਁࣳफ़ಠ‫ܩ‬फ़‫޵੶ࠊݴ‬೤ࣥ੹଒ֳৡഥ‫دࡂدإ‬ઘंഡֳੋ੸
ઌౡ‫‘ࣳਁו‬Meet your meat’‫ٳؘ܅‬ਕࣛ੹ҩࣞനࣳࡂ१Ԣࡻ੥ѿৢ
ഡ࡚੸ඩ‫़ڝ‬ઔ।‫دإ‬
. $ 2 1 201 3. 10
୼२१ઙTip
1 ॐ੎ҫࡘౡ஋੻ਃӋԞ‫ޢކ‬଒ৌ‫ؘ‬ҫ੶ܾ१ઙઋऽന଒޷
ട֢ু‫ؙܱ‬ҁ‫د‬஑५஍ઊૻ੄ഡ२ਁࣳӋԞ‫࢑ݴ‬Ӌ੄‫ݴݼ‬
ന٩૝੸‫़ֶ੹ގ‬ઔ‫د‬
2 ‫ف‬ஔഢ़ઔ‫ؘ‬ҫ੹୻ৈࠅճԞ੮‫فݩ‬३‫ੌࡘڂ‬੭‫ف‬३‫ڂ‬੭
੮़٩ࠢࣾ‫د‬१‫ބ‬৩ಶܾ‫ގ‬ઔҲ‫़ڝކ‬ઔ‫د‬
3 ୼२ѿ‫؟‬२‫୼دؘ୻੹ؽ‬२ஔઌઽઌLovinghut࣏୵੄‫ݼ‬
ઽ੹फ़‫ބ‬ಠ೫୼२२‫ؽ‬ҩࣞappઊ֢ઌౡ‫ו‬ҩࣞ੶ܾ୻੹
़ઔ‫د‬
4 ୼२ѿ‫୻ݴؐެ؟‬Ӌ੮‫࢑ݴݩ‬Ӌ૲ߚࡻࢀࠐ‫ش‬ҝӋԞ
࢑Ӌగӵ़ು௤ӵ़‫ڢ‬ҁଟણ٩૝੸ૻӵ२‫ؘࣳؽ‬ӋԞ
࢑Ӌ‫ڝކ‬ৰ૴‫د‬
. $ 2 1 P H G L D K AO N
Endorphin
Fall, season of reading
ऀӖട‫ؘ‬Ԟ৹‫ڝ‬અ8ѿ଒।Ӛ
Built to last
સ‫ؘ‬ઊ୽੹஋੻ાയ੹‫ڹ‬जଓඥ౹Ԫ‫׭‬Ӌ‫ܱڂ‬੒ઊৗࣿ।
‫ܾ࠺دإ‬઎Ӌॱ଒ৌ੸ү೵଒ਁૂ޿٩ֳѿਉౖ઎ৰ਴
َ୽‫ڝ‬Ә‫֞ؖݳدؘ‬ਸ଒ઊനടԞඩ‫ڛ‬ӄૂੋৰ‫ڝ‬ઊ଍
ࡻഢҫҎ੸୽ઊ‫܅‬஋੻ਃৰ୨઎֢Ҥીઊৗࣿ‫ؘ‬ٙઅ਼ܾ
୶થ߸ઔҲ઎ৼ।‫دإ‬
ࣔ޷ࣳഡࠤ୥‫ڝ‬ৰࡍ੹ࠩഡԞ৹‫ڝ‬ઊ‫ݵ‬Әԓ৊ਁֳࡘહઌ
Ӵ૒ࡻ઺‫़্੹ڢ‬ઔ‫ؘ‬Ԟ൦ѿ‫ৼٻ‬Ӌࣛ‫ؽ‬ඥࠔ੏ઽઊ‫އ‬
Ԟਁਉ‫࡚ܟ‬Ռઊ୽੹घґടӋઘഥ‫دإ‬
To be honest, I was dreading when I first saw the book. Because
the book had the dull front cover, title that was unfamiliar compared to books I’ve been reading, and it seemed to contain
economic words that are hard to understand, I wondered how
I would read it at first. However, to my surprise, I enjoyed it. I
would like to introduce this book to you because it was an opportunity to find out about the name, inner system, and visions
of the companies that are familiar to most people and because
there is a lot to learn.
ઊ୽અૻ੄ഡֳੋ੸4ѿ଒઒‫دإ‬
1 १ҁ੹্ܱ૲‫܉ؘ࣏‬ઊৈ‫܅إ‬
2 °ԓ‫ݼ‬Ӌ±‫ؘ܅‬ਉ३੹ࠊৈ‫ڝ‬ਉ‫܅‬
१ӆ‫ڝކݴ‬ৰ૲‫܉ؘ࣏‬ଋҥஸѿѿ‫܅ٻ‬
୽઎‫ؘ‬ѿ੹
ৈઊ‫ڤ‬ৰട֢‫ܾ੶ކ‬Ԟ৹੸੭଒‫़ٽ‬৺।‫دإ‬ৈߗ‫۫ݼ‬ৰ֥
‫੸އ‬Ԟ৹ઊ°ৈ‫޷إ‬±અതીਁࢆ૊‫دإڠ‬
Fall, season of reading
ৈઊ‫ڤ‬ৰ‫܅‬٩ ৲ૄѿ‫ ੸֨ ؘ‬ҫઊ ‫ ޵ٻ‬ңԞਁ‫ ކ‬અ૔ട޷ ൦࣏
ਙ‫޷ڝݴ‬ഀଖലࣛৈ‫(޷إ‬or)ࡻੋ઻҆ઊ‫ܡ‬२ઊ૮°ԓ‫ݼ‬Ӌ±
‫ׂߗؘ‬଒Ҳ‫ٻ‬ৰઔԞ‫ܳބ‬ઊ૮ৈઊ‫ڤ‬ৰട֢ਁ޿ެ‫ؘ‬ҫઊৈ
‫فݴ‬઒നࡂ޷ഀଖലࣛԓ‫ݼ‬Ӌࡻੋ઻҆৩ઘ౗ઍઅाҁઊৈ
‫ ܅إ‬৲ૂ‫ ڛ‬१ҁৈઊ‫ڤ‬ৰ੹ ൜ઌഢ ़ ઔ‫ ؘ‬१ӆࡻ઺Ԟ৹‫ݴ‬
‫ ܅إ‬ԓ ޾‫ ڛ‬ҫ੹ ઊ‫ ़ ݚ‬ઔ‫ؘ‬°ԓ‫ݼ‬Ӌ±‫ ؘ܅‬ਉ३੹ ࠊৈ‫ڝ‬ઊ
‫ڝކ‬ৰৡഥ‫دإ‬
‫ؘ‬ҫઊૻ੄ടҸ।‫دإ‬
ҋऀੌӴ‫ޓ‬Ԟ൧ಲӘણ
Seong Woo Kang
Purchase Planning Team
3 ഩ७੹ࡂ૔ടӋࠋ઺੹ઘԔട‫܅‬
4 ઍӚऀઔ‫ؘ‬৵‫܅‬ઌ‫ޣ‬ಠ‫ݴ‬ஷӴട‫܅‬
୽અ१ઙࡘౡഡҿҎઊҋ૒ടَҫઊࠅܾઊഩ७઒‫دإ‬
৵‫܅‬ઌ‫ޣ‬ಠ‫܇‬൦࣏અഩ७ઊ‫ऀشࠃל‬ടӋઘട‫઺ࠋؘ‬ଋࡻ
ഩ७ ઊ‫ל‬ઊ‫ ੸މ ܇‬൦࣏ѿ ৰ‫ࣛ ۄ‬ൠਁ ࡘ‫ذ‬ஜ ઔ੹ ‫ڹ‬٩ ࠹ട
઺ടਁࣳ൦࣏અ޾‫੄ڛ‬घѿതՌ૒൛‫ݴ‬ઊ‫ݗ‬ৰ੒ଓઊӋઔ‫ؘ‬
଒ৌ੹ҋܲഡஎഠઊ޵ࡻ઺Ԟ৹‫੸ڝ‬100‫ਁך‬ѿԪ੎Ԟҁ‫ٳ‬
ҫ੹અ߸ഥ‫دإ‬ଋऀӖട‫ؘ‬Ԟ৹અ8ѿ଒।Ӛઊ‫઺ࡻ܇‬Ԟ৹ઊ
৊ԓҫ੹ઐ଒ৌ৔Ԟਁࣥ૔ഢ़ઔৼ।‫੹઺ࠋدإ‬ઘԔട‫܅‬
‫ٻ‬Ԟ੥ഡ8‫ز‬ӆઅӆ‫ز‬ઊৈ‫܅إ‬ઊ޾‫੄ڛ‬घѿ‫ٳ‬१ਁહ઻ഡ
‫ؘ‬۸੸१‫ف‬અඓ‫ݵ‬અ࠹൛ਁ‫ސ‬ஷৰ֑ઑ৺ઊ࠹൛ടӋ٩઺ട
૒൛‫ݴ‬ઊ‫ࣥ౎ڹ੹ৼݗ‬ഡ‫ؘد‬અ߸઒‫دإ‬
‫ؘ܅‬અ߸‫عݴ‬Ӌઔ૮৵ഝࡂ޷ઊ‫ڂ‬ѿ଒ґ‫ؘٻࠉࣛ੸ל‬ҫ
Built to last
஋‫ࡂܣ‬ઊ଒‫ކ‬ഩ७ઊ‫਼ૂ੹ל‬ഡ޾‫ڛ‬ҫ੹ࠅնҀਠѿച੄ഥ
‫دإ‬Ԟ৹‫࣏੸ڝ‬ણ‫ٽ‬ৈઊ‫ڤ‬ৰ‫گ‬੥ਁଙ୲ഢҫઊৈ‫܅إ‬ഩ७
ઊ‫੹ל‬଒ౄӋ൦࣏‫ݴ‬଒ౄԞ੥നࣷӆङടਉࠋ઺നৡഥ‫دإ‬
ਉ‫੸ڝ࡚ܟ‬ઊԗ੹઎Ӌৰ‫ࣥۄ‬Ҁ੹ടҲ‫઺"੄֢ৼٻ‬ઊԗ੹હ੶޷ࣳ‫د‬१ഡࠤԩઊࣥҀനࡂ৔।‫دإ‬
ଔ७Әऀ७੹‫د‬ഡ‫د‬Ӌട଒‫ؘ֢ކ‬െથৰ‫ۄ‬৹ߗਭৰ‫ۄ‬ઘंܾઑടӋઔ‫ؘ‬଒"Ӌਉઔ‫ߜؘ‬஋‫ܣ‬ીஔ‫ټ‬ҫ੸ৈ‫ا‬଒"
ࣝ݃Ҳًࠋ઺ടԞ੥ടਉ‫੹ܲף‬Ҳ੹‫ݼ‬ട଒‫ؘ‬ৌ৔‫ؘ‬଒"ৰૂਭਠ‫ؙ‬ԓ‫ݼ‬Ӌֳઍ੹ৰ‫ۍ‬ҲࡂֺӋ૴ࡻടӋઔ‫ؘ‬଒"
ઊԗ੹઎੸޾‫ڝ࡚ڛ‬٩સਭҎ੸ࣥҀ੹യ੹ҫઊ‫܅‬Ԟ‫ف‬ഥ‫دإ‬
ਉ‫ࡻܟ‬ોԞ৹ઊஷӴയَҫ஋‫ݼੌܣ‬ѿਢઌ޾‫ڂ‬ѿ۫ৰ֥‫ًݼ‬ѿ‫ٻ‬ৰܾࣝ੎ৈઊ‫ڤ‬ৰ‫୺ݴ‬஺ടਉѿਢઊѿ଒Ӌઔ‫ؘ‬
ഩ७Әઊ‫ࡂ੹ל‬૔ഡ‫޷د‬ৗ੶ܾ००ણӴട‫ࡻؘ‬ોԞ৹ઍ‫ݩ‬Ԟ৹੶ܾऀીനѿ‫ؘ‬ѿਢ߸‫ڤ‬ৰѿ‫ٻ‬଒ৌ੹Ԫસ‫ؘ‬൜३ഥ‫دإ‬
. $ 2 1 201 3. 10
. $ 2 1 P H G L D K AO N
Endorphin
Sound of guitar in fall
৊‫ן‬ടं੄ѿਢઌਉ‫࡚ܟ‬
સ‫ૂؘ‬ഀߜ‫ݩ‬ಶಠઅઊી੸࣏੘઒‫دإ‬ѿ੹੹‫ސ‬ৈѿ੹ਁৰ੏‫ؘݼ‬௃߸ઌ°౿Ԟౌࠔ
ѿ੹ਃԞౌઅ‫ܑף‬घ‫ݼ‬
ੌԞ±‫ݴ‬घґടӋઘഥ‫ؘٻࡃࠉدإ‬ઍࣛਁ଒ௗң֢ܾࣝ੎ҫ੹ࠔ੖ࡂӋॱ੹‫ڹ‬৉Ԟ
౿ԞౌࠔੌԞ
ۙഡઙ‫ך‬ઊ‫ڹތ‬୥ѿ੹ࡘౡ°౿ԞౌࠔੌԞ±‫ݴ‬१ઙയԞਁৈଓ஢ࡂ़૴ઊ଒‫޼ކ‬ѿ଒
Sound of guitar in fall
‫ࠔݴ‬੖ࡅ‫޷د‬೤ࣥ௃߸ܾࣳऀ௃҆٩‫ڝ‬ӋӢ୴੸௃߸ѿৈ‫ب‬Ԫട‫ؘࣥ‬Ҁઊ‫دإڠ‬સ
ઙ੸٩੒ઊ‫ٻ‬ৰ‫ݼڙ‬Ӌॱ।‫دإ‬
How do you do, everyone in Kaon? I am Jung-Eun Lee, a staff in product distribution part. As we
get in to fall, I would like to introduce “learning how to play a guitar”, a hobby that is befitting
autumn. When you are tired of tedious schedule or wanting to learn something new, learning
an instrument could give a sense of accomplishment as a lifelong hobby and I believe it would
be a good hobby to have.
Ԟౌ‫੸ࠩࠒؘੌࠔݴ‬ਉ‫ܟ‬ѿ଒ѿઔ଒‫ކ‬ԓૻਁࣳ٩੻৉ഠ੘ઊ֢‫ٳ‬൑൦‫੹ڢ‬ઊੋട‫ؘ‬
ҫઊ५ܲઊࢉ‫ࠩࠒؘؖݼ‬઒‫دإ‬સ‫ٳؘ‬൑൦‫ݴ‬ઊੋനԞౌ‫ࠔݴ‬ੜ‫ؘ‬ٙ‫د‬৩ഡ࣏‫੹ڝ܉‬
‫़֧ކ‬ઔӋીԞ޾ઑ‫੹ڢ‬౿നߗ‫ࣳਁف‬Ӗ਌ഢԞ൦ѿ૲ৰ଒Ԟ‫ਁߚڹ‬଒‫ݗ‬ട଒ৌҲࠔ
੏़ઔ।‫دإ‬સۙഡ஢ࡂહઌ़૴ઑਁ٩Ҏ੸५ܲઅ௙Ӵ‫ڝ‬Ә੘ട‫ؘ‬ӌ੹਌।നࣳߗ
ઊી੸ૂഀߜ‫ݩ‬ಶಠ࣏੘
‫ࣳਁف‬਌૲‫ݴ‬ടҲ‫ټ‬હઊઔ‫ؘ‬ٙߗ஌‫ܸۅ‬଒‫ކ‬଒ԙਁ٩ಡ࠺ഡԞৱ੶ܾ֪ৈઔ।‫دإ‬
Jung Eun Lee
Logistic part
౿Ԟౌ‫܅‬Ӌട޷‫ؖݼޤ‬Ւ଒଒‫੄ކ‬଎੸ઽઽ௃߸ܾ৉Ԟ‫ؘੌࠔݴ‬ଓણઌ‫ڝ‬ઊ‫ؙ‬Ӌઔ‫ؘ‬
ҫҎ।‫دإ‬ൖऴഞਁࣳ٩Ԟౌ‫ݴ‬Ӵ઒ഢ़ઔӋઌౡ‫ࣳਁו‬٩৉ࡂࠃઘ‫ݴݑ‬ॕҲ৴੹
़ઔ‫੄ؘ‬଎ًઊࣛ৉ԞࠔੌԞ‫ޅؘ‬਌ട଒‫੸ކ‬ৌ੸ҫҎ।‫دإ‬
ਣѿ੹ܾࣝ੎௃߸ܾ°౿ԞౌࠔੌԞ±‫ݴ‬१ઙട‫ؘ‬ҥৰ‫ۂ‬३ѿ੄""
. $ 2 1 201 3. 10
. $ 2 1 P H G L D