CERASPAÑA 23 ingles ok.indd
Transcription
CERASPAÑA 23 ingles ok.indd
CERASPAÑA/23 2009 / CERAMICS / ARCHITECTURE / DESIGN TILE OF SPAIN AROUND THE WORLD AVANT GARDE LIVING ROOMS WITH CERAMIC TILES CERAMIC TILES TAKE TO THE STREETS “DECONSTRUCTING CERAMIC” BRINGS ART AND CERAMIC TOGETHER IN MADRID CERASPAÑA/23 Editorial Summary A universal product 02 A UNIVERSAL PRODUCT Over the last few years ceramic has moved on from bathrooms and kitchens to every room in the house. This is a proven fact that everyone has gone on board: manufacturers, specifiers, end users, etc. More recently we have seen how ceramic has moved out of the home and been used in other, new applications such as on street furniture and pavements in our cities – see the report on this subject in the present issue of our magazine. This again is a fact that will soon be accepted by all as readily as how we now accept that ceramic tiles can create a welcoming atmosphere in our living rooms or turn our children’s bedrooms into bright and happy rooms. 03 CERAMIC CONQUERS THE HEART OF THE HOME 08 TILE OF SPAIN AROUND THE WORLD 10 CERAMIC IN EQUILIBRIUM 14 CASA DECOR MADRID 16 INTERVIEW: SAM BARON 17 CERAMIC TILES TAKE TO THE STREETS 21 SHOWROOM 26 HEADQUARTERS IN CERAMIC TILE 30 NEWS AND EVENTS 31 READER SERVICES But we will not rest there. Spanish ceramic tiles continue to move ahead and explore new routes of development through innovation. The result will be that in a few years it will be quite normal to see ceramic incorporated into items of home automation or ceramic being used to clean the air we breathe. The routes that ceramic tiles explore lead not just to new uses and applications but also to new countries and markets. In line with this, Tile of Spain has for the first time attended specialized exhibitions in Lebanon and Jordan as well as architectural forums in the United States and Russia. Spanish ceramic tiles will most definitely continue to travel to other countries and discover new products and applications, with a view to making this material a universal product ISSUE 23 · 2009 EDITED BY ASCER Spanish Ceramic Tile Manufacturers´ Association C/ Ginjols, 3 · 12003 Castellón · Spain Tel. +34 964 727 200 · Fax +34 964 727 212 global@ascer.es · http://spaintiles.info Ceraspaña is a free newsletter distributed by ASCER. PUBLISHED BY Iberamic Inc. DESIGN AND PRODUCTION Plató SPONSORED BY ICEX, Spanish Institute for Foreign Trade 2 FRONT COVER PHOTO: CASA DECOR MADRID PHOTOGRAPHER: AINHOA ANAUT CERASPAÑA/23 CERAMIC CONQUERS THE HEART OF THE HOME The presence of ceramic materials in people’s living rooms is becoming greater all the time. This is no more than the result of a process of adaptation to the changes going on in society and to the new ways of living that ceramic has been undergoing in the last few years. Through this process ceramic has handed architects and interior designers a whole range of technical and decorative possibilities that can make the living room reflect the spirit of the rest of the house and those who live in it. Continues on page 4... Inalco. Class series 3 CERASPAÑA/23 T here is no doubt that the living room is the center of the home, the place where we enjoy our leisure time (either on our own or as a family) and where we receive the friends or guests who share their time with us in our home. It is the room in which we spend most of our day to day lives and where we go most frequently to enjoy the comfort that only our own home can afford us. As a result, it is essential to create an environment in which we feel at ease and that as well as being functional can, through its aesthetic and decorative style, project our personality and that of the house as a whole. Ceramic is the perfect material to do this. The way ceramic has developed over the last few years both technically and aesthetically, has made it an inexhaustible source of decorative possibilities for new homes. Ceramic now has a very prominent place, not just in bathrooms and kitchens where it used to be a dominant presence, but also in the main rooms of the home where once upon a time the walls were mostly painted or covered in wallpaper and the floors were either stone or wood. Ceramic has managed to progress in parallel with the trends in fashion, architecture and interior design, keeping pace with the cutting edge at all times while also marking out its own path at the same time. The rise of large formats, the minimalist purity of straight lines, the simplicity of metallic finishes, the warmth of imitations of wood, the development of tiles with volume and of different shapes that create new sets of proportions and reliefs, the Cicogres, Zen series 4 THE RISE OF LARGE FORMATS, THE SIMPLICITY OF METALLIC FINISHES, THE WARMTH OF IMITATIONS OF WOOD, THE RESURGENCE OF BRIGHT COLORS, THE REFERENCES TO ELEMENTS IN NATURE, NEO-BAROQUE STYLE ORNAMENTATION… THESE ARE JUST SOME OF THE FEATURES THAT CERAMIC TILES HAVE PLACED AT THE SERVICE OF ARCHITECTS AND INTERIOR DESIGNERS CERASPAÑA/23 references to elements in nature, neo-baroque style ornamentation, the re-visiting of certain rustic elements, imagination translated in the most innovative textures…this is just part of the inspiration that has inspired collections of ceramic tiles designed for today’s living and Continues on page 6... BECAUSE OF THE RANGE OF AESTHETIC POSSIBILITIES IT OFFERS, CERAMIC IS THE IDEAL ELEMENT FOR MAKING THE LIVING ROOM A PROJECTION OF OUR OWN PERSONALITY AND OF THAT OF THE HOUSE AS A WHOLE Argenta, Nature series 5 CERASPAÑA/23 Saloni, Tectonic series Zirconio, Delhi series CERAMIC AFFORDS A NUMBER OF TECHNICAL BENEFITS THAT CAN MAKE OUR LIVES EASIER: IT IS VERY EASY TO CLEAN AND IS HIGHLY RESISTANT TO WEAR AND TEAR AND TO CHEMICAL PRODUCTS dining rooms. These developments are what has earned ceramic pride of place in the various rooms of the house, most significantly of all in the living room. With its infinite different designs, ceramic offers us the opportunity to transform the living room into a reflection of the spirit of the whole house. It also offers a number of technical benefits that can make our lives easier. 6 Roca, Lavagna series Compared to other materials, ceramic is more durable, is very convenient in terms of keeping the surface clean and is also highly resistant to wear and tear, chemical products and children!! It can also help us have healthier spaces as it prevents static electricity and any build-up of house dust mites. mations in recent years, prompted not just by the tireless flow of aesthetic trends over time but also by a number of changes that society itself has been undergoing and that have given rise to new ways of living in the home, new interpretations of the term ‘home’, new models of the family unit and so on. Just as the other rooms in the home, the living room has undergone a series of transfor- The composition of the household has changed because of changes in social patterns CERASPAÑA/23 (women coming into the labor force, young people leaving home later, reduced childbirths, older people living independently for longer…) and other issues such as technological progress and citizens’ growing concern for the environment. The ceramic tile industry keeps a watchful eye over changes in society and adapts to the new ways of living in order to be able to carry on fulfilling the expectations of the citizens of today and of the future JUST AS THE OTHER ROOMS IN THE HOME, THE LIVING ROOM HAS UNDERGONE A SERIES OF TRANSFORMATIONS IN RECENT YEARS, PROMPTED NOT JUST BY THE CHANGES IN AESTHETIC TRENDS BUT ASO BY THE CHANGES THAT SOCIETY ITSELF HAS UNDERGONE AND THAT HAVE GIVEN RISE TO NEW WAYS OF LIVING IN THE HOME Marazzi, Dreams series 7 CERASPAÑA/23 TILE OF SPAIN AROUND THE WORLD SPANISH CERAMIC TILES STUDIED AT HARVARD ASCER has organized a series of lectures on ceramic tiles at the Graduate School of Design at Harvard University (Boston, USA). The education sessions were open to teachers and students at the prestigious North American university’s school of architecture and sparked considerable interest. A group of experts from Spain’s ceramic tile industry travelled to Harvard including the heads of the Madrid Ceramic Studies Department and Ph.D. in architecture, Jesús Aparicio. Also in the group, from Valencia, were Ph.D. in architecture Eduardo de Miguel, the head of the Architecture Department at the ITC, Javier Mira, and representatives from ASCER. The finest professionals in the country train at Harvard University’s School of Design. SEMINARS FOR SPECIFIERS IN RUSSIA TO CONTINUE As part of the 2009 Industry Promotion Plan, ASCER, in collaboration with the Spanish Commercial Office in Moscow, organized a seminar in the Russian city of Novosibirsk (the 3rd largest city in the country) to promote Spain’s ceramic tile industry and its image to specifiers. The city’s leading importers and retailers supported the seminar, which drew an audience of 80 that included architects, interior designers and the trade press. Representatives from ASCER and the Network of Ceramic Studies Departments visited the School of Design at Harvard University to promote ceramic tiles to the teachers there. The latest trends in interior design and architecture in Spain were one of the main subjects the seminar addressed, while the Spanish companies taking part also had the opportunity to give individual presentations on their products and services. The panel’s main objective, in the light of the apparent lack of awareness of the material’s possibilities and of what is currently available, was to provide the teachers with knowledge and information about ceramic as a material and its use in architecture. An initial contact had been made during the 2007/08 academic year through ASCER’s sponsorship of a workshop led by architect Patxi Mangado. The students who took part had the opportunity then to gain a closer insight into ceramic tiles and even travelled to Spain, where they visited factories and projects that had made use of the material. The ultimate objective of these initiatives is to forge closer links between the two institutions – ASCER and Harvard – in order to broaden mutual knowledge and generate joint initiatives and areas of work in the future, such as the creation of a Ceramic Studies Department at the prestigious North American school. 8 The seminars given by experts are a major part of the international promotion work. CERASPAÑA/23 TILE OF SPAIN PROMOTES ITSELF IN LEBANON AND JORDAN The “Project Near East” and “Project Lebanon” fairs in Jordan and Lebanon respectively both had a Tile of Spain information stand for the first time. The purpose of the Spanish ceramic tile industry’s participation in these two shows is to strengthen the industry’s presence in those marketplaces and improve Spain’s image in the Middle East. The initiative was well justified as Spain is the leading exporter to the entire Near and Middle East area. The Spanish ceramic tile stand at both fairs included a product display area where visitors were able to see for themselves the links between ceramic tile and architecture. Information material on Spanish tiles and Spain’s ceramic tile industry was handed out to visitors during the fair including the Buyers’ Guide, “Public. Private. Ephemeral. Ceramics in Architecture” book, and Ceraspaña Newsletter. The fair in Lebanon also included a seminar titled “Innovation and Design”, which was held in the exhibition center’s showroom and focused on describing the latest industry trends to the audience. Tile of Spain was present at the Lebanese fair ‘Project Lebanon’ for the first time. TILE OF SPAIN PROMOTES ITSELF AT THE MAIN U.S. ARCHITECTURE FORUMS The USA remains one of the main export destinations for Spanish ceramic tiles and Neocon and AIA are two of the most important events on the Spanish ceramic tile industry’s calendar. Tile of Spain’s participation in AIA 2009 – the main meeting point for US architects – took the form of an Information Stand. The Spanish presence also included running a number of educational seminars, each based on one of five subjects, covering the main technological and construction solutions that Spanish ceramic tiles provide in a way that was as straightforward and attractive as possible to American architects. The subject areas covered included ventilated façades, dry installation, customizing the design of the tile, raised technical floors and large formats. The Neocon 2009 fair, held in Chicago in mid June, also featured a Tile of Spain information stand. As well as a product display area, the stand was also used to hold three seminars every day on trends and specifying ceramic tiles for projects. The seminars were given by Patti Fasan, who collaborates with Tile of Spain in the United States on a regular basis. These seminars afford outstanding added value in that the architects who attend can accrue training credits – a feature that drew a larger number of professionals to these educational sessions on Spanish ceramic ties than in the past Tile of Spain has been exhibiting at U.S. fair Neocon for many years. 9 In the 0.96 house the topography of the land determines the house design and just as the house adapts to the land, ceramic tile adapts to the house. 10 CERAMIC IN EQUILIBRIUM Architectural practice ADD+BailoRull has designed a family home, CASA 0.96, on an impossible plot of land. The project was a finalist in the most recent Ceramic Tile in Architecture awards competition organized by ASCER. 11 CERASPAÑA/23 he house designed by Manuel Bailo and Rosa Rull is set on a steep hill that at first glance makes it look precariously balanced. The architects conceived the structure as a bent tube the ends of which are buried into the ground while the rest of the house is cantilevered against the slope. The huge surface area gives the house a large roof that can be walked on and those who live here can enjoy an outdoor space with splendid views. T THE BLACK PORCELAIN STONEWARE USED HELPS PROVIDE VISUAL CONTINUITY BETWEEN THE INTERIOR AND EXTERIOR SPACES Inside the house the dominant features are light, large, angular spaces and ceramic tiles, which combine and incorporate these featu- res to perfection. A major proportion of the flooring used is porcelain stoneware tiles in black, a color that contrasts with the immen- The house has extensive space outdoors, where ceramic tiles have also been used, demonstrating its versatility for both exteriors and interiors. 12 CERASPAÑA/23 The vibrant red of the bathroom gives the room its own personality and makes it one of the most attractive spaces in the house. Red mosaic by Togama. THE DOMINANT FEATURES OF THE INTERIOR ARE LIGHT, LARGE, ANGULAR SPACES AND CERAMIC TILES THE PROJECT WON AN HONORARY MENTION IN THE TILE OF SPAIN AWARDS se amount of light that floods the house and helps give the spaces a certain homogeneity. The architects did not restrict their use of this material to the inside of the house but also took it to several areas outside, thus demonstrating the versatility of porcelain stoneware and its ability to resist the inclement weather that is typical in this part of the country. a glass ceiling. As a color note, it has stunning walls covered in vibrant red mosaic tiles that, thanks to the central light from the huge skylight and the mirror, create a sense of color and very attractive reflections. One of the most unusual rooms in the house is the bathroom, which receives light through Located on the outskirts of Barcelona, the property runs from the crest of the road towards the wooded land that has been retained on the part of the plot that is not built on. The way down is via the roof of the house and affords maximum enjoyment of the views that surround the property. Viewed from the landscape the house, in turn, looks like a huge reflection as it has been clad in stainless steel panels that reflect the light perfectly. This project won Manuel Bailo and Rosa Rull an Honorary Mention in the Interior Design category of the 7th Tile of Spain Awards for Architecture and Interior Design The house has glass ceilings in several of the rooms. The light coming in from above helps show off the relief and volume of the tiles. Porcelain stoneware by Zirconio, Radica model. 13 CERASPAÑA/23 CASA DECOR MADRID DECONSTRUCTING CERAMIC COMBINES ART AND CERAMIC TILES AT THE HEART OF MADRID, BY CULDESAC TM F rom its very origins ceramic has been a form of artistic expression with its own shapes and styles. This is a fact that the CuldeSac design practice reflected upon for Casa Decor Madrid 2009, then created a uni- que space where the detail highlighted the attributes of ceramic. It was an exercise in analysis and expression that spared no thought for conventions but sought to show the thousands of possibilities inherent in ceramic. The audience was struck by the new uses for ceramic tiles in the Deconstructing Ceramic project. One of the most eye-catching creations was the explosion of ceramic tiles in the living room. 14 CERASPAÑA/23 This wall clad in large format ceramic tiles reveals bookshelves when you walk down the corridor the opposite way. DECONSTRUCTING IN ORDER TO REDISCOVER Deconstruction was used as a tool for discovering new methodologies and ways of analyzing and using ceramic. A number of applications emerge from this process that make ceramic cutting edge and trendy and give it a sense of warmth and comfort, surprise and feeling, art and design. The process involved “deconstructing in order to rediscover”. Ceramic blends with textiles, becomes furniture, camouflages itself as other materials and appears as subtle reflections that its glaze and water re-create on the walls. Ceramic tile coverings on walls and floors combined with the light levels in the home create a simple, elegant atmosphere. “Deconstructing Ceramic” combines ceramic and art in such a way that there are all sorts of details and emotions just below the surface. Ceramic tiles make a spectacular frame for the bronzes by José Noguera and the works by Priscilla Monge, Álex Francés, Gabriel de la Mora and AGGTELEK that have been loaned by the Luis Adelantado Gallery. The chimney indoor walls are clad with ceramic tiles that imitate wood, so that even when the fire has extinguished the fireplace looks alive. The loft could well belong to a collector of avant-garde art with a way of living that is hardly conventional: relaxation room, bathroom, look-out place and bedroom. The hub of the space is the living room, with its explosion of ceramic tiles in an endless variety of shapes and textures that embrace a collection of video art. CuldeSac has created an artistic installation where different leading edge artists in this form of expression take ceramic tiles as their means of expression. Ceramic is art and, as such, has its own language 15 Interview SAM BARON Art Director of the Creative Department at Fabrica, Benetton’s experimental center. “ “ NO CREATIVE PERSON CAN REFUSE TO WORK WITH CERAMIC Sam Baron is Art Director of the Creative Department at Fabrica, Benetton’s experimental center. Sam is a researcher in the field of creativity and the development of trends globally. In 2008 he led a workshop at ALICER where delegates took the creative approach to working with ceramic, which is always innovative. What inspires you when you are devising your creations? A design is a response to a request from a manufacturer to a designer that will ultimately be offered to the end consumer. I always try to relate the brand’s DNA to the consumer. My approach to designing helps communicate that identity. have is that before the seminar I had never seen anything in ceramic that bore any relation to how we design products. What was it about ceramic tile that caught your attention and convinced you to run the workshop with ALICER? Ceramic tile is a very human material and it is a part of all our homes. It is something that is very common yet at the same time is something that can be much improved. “DESIGN MAKES OBJECTS MORE MEANINGFUL AND ALSO HELPS PEOPLE USE THEM IN A BETTER, MORE FUNCTIONAL WAY” Which of the material’s qualities are the most interesting to you? Did you discover anything new about ceramic as a result of the workshop? Anything is possible! So it was a real pleasure. I found it very interesting to find out how the printing and decorating process works as I had known nothing about it before. The products developed at Fabrica Features are practical, attractive and novel. How does ceramic fit in with these products? Ceramic is a perfect fit, the only problem I 16 In your opinion, which way should ceramic tile producers go now? They should invest in technology and the multifunctional aspects of ceramic tiles. How a ceramic tile can become a practical part of the home for example: something to hang clothes on or to use to switch a light on. Is ceramic tile up to providing designers with what they are looking for in terms of creativity? Absolutely, because it is a very versatile material, so no creative person can resist working with ceramic. What role will ceramic tile have to play in 21st century design? Ceramic tile can provide a way of covering walls, furniture or anything else. It also sits well with both highly sophisticated and simpler levels of design, and there is a connection between ceramic, consumers and functionality. Do you think that design has become an overly recurrent word in our lives? Are we surrounded by too many ‘design’ objects? Design is not just a word, it is definitely something that, when it is consciously well done, adds value to functions or to classic shapes. Design makes objects more meaningful and also helps people use them in a better, more functional way CERASPAÑA/23 CERAMIC TILES TAKE TO THE STREETS The relationship between ceramic tiles and urban development is currently at the height of its splendor. The technical qualities and aesthetic advantages of ceramic mean that the presence of ceramic tile products in the various elements of the urban landscape is growing all the time. Ceramic tile is an ideal material for streets because of its durability and its anti-slip properties, among others. A number of Spanish cities are already using this material when re-modelling their streets. Civis Agora, by TAU. T he use of ceramic coverings in architecture is a practice that is found in many civilizations since antiquity. Remnants of exterior ceramic claddings have come down to us from the splendor of cultures such as the Romans, the Greeks and the Egyptians. While it does speak to us of ceramic’s capacity to weather the passage of time, this heritage proves that even back then architects were aware of ceramic’s decorative potential and of all its technical advantages as applied to urban architecture. ther can be inclement and exposure to footfall is much higher. Ceramic offers a series of physical and mechanical applications that remain unchanged by Ceramic tiles can change the look of a city and offer durability. Cerámica Elías. TECHNICAL AND DECORATIVE ADVANTAGES The essential properties of this material (hardness, durability, low maintenance requirements, resistance to abrasion, fire, aggressive chemical products, damp…) make it the perfect covering to withstand the conditions that prevail in outdoor environments, where the wea- A classic Spanish board game has been re-created in ceramic by digital printing and installed in the city. Emotile, by Ceracasa. the passage of time and in the most adverse climatic conditions, while also adding aesthetic value. This makes it the perfect product for urban projects and is the reason that it is increasingly used on urban furniture, architectural Continues on page 18... CERASPAÑA/23 THE ESSENTIAL PROPERTIES OF THIS MATERIAL MAKE IT THE PERFECT COVERING TO WITHSTAND THE CONDITIONS THAT PREVAIL IN OUTDOOR ENVIRONMENTS, WHERE THE WEATHER IS INCLEMENT AND EXPOSURE TO FOOTFALL IS MUCH HIGHER suitable). On the other hand, if it is already important to install the product properly in interior spaces, it is all the more so in exterior settings. As to aesthetics, ceramic tiles have also evolved with the times, developing a broad spectrum of decorative resources and giving architects infinite creative possibilities. The result is that a growing numbers of professionals appreciate ceramic as an excellent material Resistance to frost and high temperatures is another of the material’s advantages. Cerámica Elías. Different colors, formats, designs, etc. can be combined together when using ceramic tiles in urban spaces as a way of creating a new image. Gres de Breda. façades, public buildings (education centers, sports complexes, airports...) and for paving pedestrian areas (parks and gardens, plazas, sidewalks, ramps, pedestrian accesses…) where their anti-slip properties are a major advantage, and even in areas where there is vehicular traffic. 18 Nonetheless, when it comes to using ceramic in urban settings it is important to bear in mind that conditions are far removed from home interiors and that every specific application requires a ceramic tile with specific characteristics (in a space that is exposed to wheeled traffic, for instance, a smaller format tile will be more with which to express themselves. Modularity, the fact that they can be combined to produce different graphic effects and the wealth of chromatic possibilities and surface treatments available (shiny, matte, relief etc.) are just some of the aesthetic advantages that make ceramic an ideal material for public walkways, street furniture and façades. CERAMIC TILE AND URBAN DEVELOPMENT At the end of the 19th century and the beginning of the 20th ceramic tile and architecture develo- CERASPAÑA/23 ped a veritably close relationship. Modernism saw the material as a vehicle for creating innovative items of street furniture that have never been seen before. One prime example of this phenomenon is Park Güell in Barcelona, which was designed by Catalan architect Antoni Gaudí. Gaudí saw just how to exploit the artistic possibilities of ceramic tile in this work, which is characterized by huge creative freedom and imaginative ornamentation. Nowadays ceramic tiles play a major role in numerous urban development projects all over the world. One notable example is the new esplanade in Benidorm, which is currently under construction. For this project Catalan architect Carlos Ferrater used ceramic tiles by Keramia as the main element in his conception of a transitional space between the city and the natural space of the beach and the sea. He has designed the esplanade not as a frontier between the two but as a dynamic, intermediary space with a very rich topography that blurs this separation. The colored ceramic tiles that add their Continues on page 20... The Paseo de Poniente in Benidorm has recently been renovated, with ceramic tile as the main feature. The project plays with ceramic tiles of different colors to re-create the shades of the sea. Keramia. The University of Castellón campus has a large plaza where ceramic tiles create shapes in different colors. Venis. 19 CERASPAÑA/23 NOWADAYS CERAMIC PLAYS A MAJOR ROLE IN NUMEROUS URBAN DEVELOPMENT PROJECTS ALL OVER THE WORLD. ONE NOTABLE EXAMPLE IS THE NEW ESPLANADE IN BENIDORM, BY CATALAN ARCHITECT CARLOS FERRATER impact. This is an example of how ceramic tile is increasingly present in city street furniture (benches, fountains, recreation zones etc.). In Castellón the ‘juego de la Oca’ laid out in the Port with ceramic tiles by Ceracasa encourages citizens to interact with the urban space while also fulfilling a decorative purpose. The refurbishing of the Mijares y Magdalena roundabout (Tau Cerámica), the Agora at the Jaume I University (Venis), the fountains in the Information Systems and Mathematics Schools (Tau Cerámica) and the remodelling of Ribalta Park (Cerámica Antiga and Cerámica Decorativa) are other excellent examples of ceramic tiles being used for public paving and street furniture. Elsewhere, the airport (Porcelanosa) and the Palau de la Festa (Pamesa) projects show that this union between ceramic and urban development has a very promising future Architect José Durán remodelled a street using ceramic tiles, giving it personality by playing with different hues on each stretch of the street. The project won first prize in the architecture category of the 2007 Tile of Spain Awards. Cerámica Decorativa y Cumella. personality to the entire combination of sinuous shapes and reliefs will doubtless become the new defining feature of these Mediterranean beaches. tiles – more specifically an extruded glazed stoneware product manufactured by Cerámica Cumella – utterly transforming the look of the urban landscape by means of color and light. The “Colour Revolution” urban development project by architect José Durán is another example of how ceramic tile can transform an urban landscape. The project, which was awarded first prize in the architecture category by the jury judging the sixth Tile of Spain Awards for Architecture and Interior Design, involved re-modelling San Vicente street in Burriana, (Castellón) by paving it with colored ceramic At the recent Expo Zaragoza 2008, where Spanish ceramic tiles played a very major role, the furniture in the visitor leisure and rest areas – 6000 chairs and tables – was made using ceramic tile material by Tau Cerámica. The Expo organizers chose ceramic because of its high technical specifications and its aesthetic possibilities, and also because it was an option with a low level of environmental 20 As well as urban pavements ceramic can also be used on street furniture such as tables, benches, canopies, etc. TAU Tables of Keraon by Tau. SHOWROOM // LATEST TRENDS ARCHITECTURE & TILE - ARTECH SERIES - info@architectureandtile.com · www.architectureandtile.com CERASPAÑA/23 Showroom ITALGRES EROS SERIES · TECHNO COLLECTION italgres@italgres.es · www.italgres.es AZULÍBER BRANCÓS CERAMICS SERIES-COLLECTION ARGENTE azuliber@azuliber.com · www.azuliber.com BALDOSAS SERIES · GRES BISBAL COLLECTION info@brancos.com· www.brancos.com 22 Showroom CERASPAÑA/23 AZULEJERA ALCORENSE MAGNA SERIES azulejera@alcorense.com www.alcorense.com EXAGRES TAIGA SERIES exagres@exagres.es www.exagres.es 23 CERASPAÑA/23 Showroom LA PLATERA STRASS SERIES 27X54 CM info@laplatera.es www.laplatera.es CODICER95 Y TERMOKER95 PÉRSICO SERIES · TERMOJET COLLECTION codicer@codicer95.es www.codicer95.es 24 Showroom CERASPAÑA/23 DUNE CAPITONÉ SERIES · EMPHASIS COLLECTION dune@dune.es · www.dune.es CERÁMICA MAYOR TEMPIO SÉRIES (VENTILATED FAÇADE) · FH COLLECTION mayor@ceramicamayor.com www.ceramicamayor.com · www.tempio.es PERONDA JUNGLE SERIES · MUSEUM COLLECTION peronda@peronda.es · www.peronda.es 25 CERASPAÑA/23 HEADQUARTERS IN CERAMIC TILE A Peruvian energy company needed its new head office to be an emblematic building and saw ceramic tile as the architect of the change. Both the pavements around the Edelnor headquarters building and its façade have been made of ceramic. The material is perfectly suited to exteriors and withstands damp, frost and intense heat better than other materials that are used for paving. 26 CERASPAÑA/23 T he new headquarters of energy company Edelnor in Lima (Peru) is a four-storey building with a basement and 1000 square meters (11,000 square feet) per floor. The building was conceived to be representative of the company, state of the art, with lots of light and capable of projecting a strong image. The project for the new building was put to tender and this design, which has ceramic tiles as a major feature of the new headquarters both inside and out, won. The exterior of the building provides the first contact with the company’s image, with glass and white ceramic tiles welcoming the visitor. The combination of the two elements projects an image of sobriety, simplicity and elegance. The paving outside the building is also made of ceramic tiles as they can withstand variations in temperature and adverse CERAMIC TILE IS THE IDEAL MATERIAL TO USE IN PLACES THAT ARE TYPICALLY HIGH TRAFFIC AREAS AS IT RESISTS THE WEAR AND TEAR CAUSED BY CLEANING AND HEAVY USAGE Continues on page 28... Natural light, large spaces and ceramic tiles are the three main characteristics that define the character of this building. 27 CERASPAÑA/23 conditions such as frost, damp and intense sunlight better than other materials. Natural light is another feature of the new image. Walls and ceilings made of tempered glass held up by a metallic structure make the interior bright and boost the aesthetic effect of the porcelain stoneware that has been used to create the interior floors. The entrance to the building is a minimalist, spacious, open lobby. Here, the oxide shades of the ceramic tiles dominate while the reflections from the tiles change as the sunlight changes, creating a permanently warm atmosphere. ideal material for use in places that are typically high traffic because its characteristics mean it can withstand the wear and tear of people walking over it, cleaning and heavy usage better than other coverings. Rest areas and meeting areas also have porcelain stoneware coverings, as do the areas that people walk through. Ceramic tile is the Buildings that are destined to be for communal use - as is the case with this office building - along with airports, hospitals, schools The high transit in office buildings causes continuous wear and tear on the floors. Ceramic tile is able to withstand the wear and tear produced by both usage and cleaning. 28 CERASPAÑA/23 CERAMIC TILE OFFERS THE IDEAL COMBINATION OF FUNCTIONALITY AND ELEGANCE The building’s lobby combines shades of oxide with the white of the façade, creating a sensation of unity between the interior and the exterior of the headquarters. All the ceramic tile used is by Porcelanosa. etc, are obliged to use the best materials they can find to be able to withstand constant use. Ceramic tile is increasingly being used in this kind of project because of its high specifications. This mean that it saves energy, is easy to clean and requires no maintenance while at the same time addresses an issue that should never be ignored: the aesthetic factor. Ceramic tile thus provides the ideal combination of functionality and elegance 29 News and Events CERAMIC TILE IN ARCHITECTURE AND INTERIOR DESIGN AWARDS COMPETITION ANNOUNCED ASCER has announced that the eighth competition for the Ceramic Tile in Architecture, Interior Design and Degree Projects Awards is now open. The awards aim to recognize projects that capture the development of Spanish ceramic tiles in cutting edge architecture. The deadline for submitting designs is October 30th 2009. The Awards are extremely well recognized and enjoy significant prestige in professional circles. Every year the jury is comprised of architects who are at the top of their profession. This year, the jury is being chaired by leading architecture critic J.R.Curtis and members include: Carme Pinós, Martha Thorne (architect and executive director of the Pritzker Prizes), Francesc Rifé, Ramón Vilalta (RCR Arquitectes), Juan Domingo Santos and Ramón Monfort. The total prize fund for the Awards is 60,000 euros (85,000 U.S. Dollars) for the three categories. The two main categories in the Ceramic Tile Awards are Architecture and Interior Design, which each have a prize allocation of 20,000 euros (28,000 U.S. Dollars). As well as the 10,000 euros (14,000 U.S. Dollars) allocated for first prize in each category, the organizers reserve an additional 10,000 euros (14,000 U.S. Dollars) for special mentions in eighth edition either of the two categories, which are awarded as the jury deems appropriate. There is also a competition for the Degree Projects Prize which is aimed at students of architecture and carries a prize fund of 10,000 euros (14,000 U.S. Dollars). The Awards are sponsored by Vodaphone Spain, Gas Natural and the Port of Valencia Company News ROSA GRES INVESTS 25 MILLION EUROS IN ITS NEW FACTORY Cerámica Sugrañes, manufacturers of the Rosa Gres brand, is moving its production to a new factory in Vallmoll (Tarragona) in the second half of 2009. The design of the new plant plus latest generation technology means that the company will be able to improve its competitiveness and offer the market truly innovative products, most notably large format floor tiles and special pieces. Another of the new facility’s priorities is to improve energy consumption and make waste management easier. Rosa Gres will be one of the first manufacturers to combine the two types of moulding that exist for ceramic tiles – pressing and extruding – in the one factory and delivering all the quality of porcelain stoneware. The company’s non-manufacturing activities such as administration, marketing and the technical and sales departments will continue to be based at Cerdanyola del Vallés (Barcelona) KERABEN RECEIVES UPEC CLASSIFICATION FROM THE CENTRE SCIENTIFIQUE ET TECHNIQUE DU BÂTIMENT DE FRANCE UPEC classification, which comes under NF certification, is a collective certification brand for the French market that guarantees the safety of products and services. It provides a guarantee that the product meets market requirements and complies with the safety standards, CERÁMICA DECORATIVA LAUNCHES WEBSITE Decorativa has launched its new website, www.decorativa.es, an eminently visual site that is clearly geared to architecture and design professionals. The Oliva based company’s new virtual space enables visitors to the site to see all the collections and latest 30 suitability for installation and quality standards defined by the French certification requirements. The NF brand is the property of AFNOR and is a guarantee that the product complies with French, European and international standards. Tile manufacturer Keraben’s production plant has been endorsed, as have certain of its bestselling products. The certification means that the products are excellent materials to use because of their resistance to wear and tear, which guarantees their durability and good looks. Obtaining this certification reinforces Keraben’s position in the French marketplace, one of the strongest and most stable in the entire European Union innovations from its four business divisions: Terracotta, Tiles, Stone and Projects. Internet users can look at pdf versions of the catalogs published by Decorativa easily and effortlessly and also, periodically, receive information on Decorativa’s new products and services. The website also includes a direct contact facility that customers and specifiers can use to ask questions about the company’s products and designs. Cerámica Decorativa’s creative approach is still that of an artisan workshop: every tile and every design is created using a combination of traditional know-how and the application of the most advanced technology Enquiry Service Complete the form below and send to the following address or fax: UK readers: USA readers: Indian readers: Other countries: TILE OF SPAIN SPANISH COMMERCIAL OFFICE 66, Chiltern St., 2nd Floor London W1U 4LS londres@mcx.es Tel. (20) 7467 2330 Fax: (20) 7487 5586 TILE OF SPAIN TRADE COMMISSION OF SPAIN 2665 Le Jeune Road, Suite 1114 Coral Gables, FL 33134 miami@mcx.es Tel. (305) 446 4387 Fax: (305) 446 2602 TILE OF SPAIN SPANISH COMMERCIAL OFFICE 2 Palam Marg, Vasant Vihar 110057 New Delhi nuevadelhi@mcx.es Tel. 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