marketing opportunitieswith

MARKETING
WITH
OPPORTUNITIES
FRESH BEAT
PART OF
THE BEAT
BE
Fresh beat the radio show presents Fresh Beat at Canada Day
and the second edition of Fresh Beat EMF (Electronic Music Festival).
These two fresh outdoor events are the National Capital’s top choices for your
marketing and promotional campaign.
Who we are, what we do (and we love to do it!)
• Fresh Beat is a weekly two-hour electronic music webcast and podcast.
• We are also aired on three FM radio stations in the National Capital Region and parts of New Brunswick.
• We host large-scale events in front of growing crowds, such as Fresh Beat at La Foire Brayonne (expected crowd in 2011: more
than 5000 people)
• We founded and produced Ottawa’s first Electronic Music Festival at the renowned Confederation Park (NCC). Back by popular
demand, the second edition of Ottawa’s Fresh Beat EMF is already scheduled for summer 2011.
• Last but not least: On the 1st of July 2011, we are producing Fresh Beat at Canada Day in the middle of the action at the National
Gallery of Canada in Downtown Ottawa.
Our fans, your target audience
Fresh Beat brings high-quality electronic music DJs to the public everywhere it goes. From what we have witnessed at all of our
outdoor events, we can proudly say that our patrons are quite an attractive bunch! They are creative young professionals, who are
open-minded, respectful and always ready to try something new. They are electronic music enthusiasts part of an entertainment
thirsty crowd in Ottawa, Gatineau, and New Brunswick.
Who are they?
• 18 to 44 year old audience. The largest segment is from 25 to 34 years old.
• 60% of our audience is male and 40% female.
• Mostly bilingual (English and French).
• Residing in Canada’s National Capital Region and in different parts of New Brunswick.
How many of them are there?
• 12,000 social network fans on Facebook and Twitter.
• 60,000 podcast downloads from September 2009 to November 2010.
• Combined reach of 300,000 listeners on FM radio stations.
• Fresh Beat EMF 2011 crowd
• Fresh Beat at Canada Day 2011 crowd
Your benefits as Host of the event
• Maximize brand awareness
• Test upcoming brands first-hand within your targeted market
• Promote your new products
• Collect useful survey info for your brand
•
Collect precious mailing list addresses at events
•
Get favorable brand name exposure for your company / organization
EVENT HOST
PACKAGES
Platinum
Level Host benefits*:
(Exclusive package: $10,000 investment for a single event)
1. Company name included in event title
2. Company name included in all press releases
3. Podium mention during key announcements
4. Platinum level size logo on stage banner (20’ x 3’), flyers (8000) and posters
5. Large company banner behind the DJ booth (20’ x 7’)
6. Exclusive T-Shirts
7. Logo on VIP access badges / lanyards
8. Logo on 100 free CDs given away at the event
9. Title sponsor of Fresh Beat the radio show on 3 FM radio stations, webcast, and podcast available on iTunes (spanned over 14 weekly shows)
10. 42 x 30 sec. promos aired on the radio show including FM, webcast, and podcast (spanned over 14 weekly shows)
11. On-site (10 x 10) tents and signage privileges
12. Pamphlets, samples and other giveaway distribution rights at the event
13. Logo and link on Fresh Beat website
14. Logo and link in social media e-marketing campaign (12,000 fans)
15. Logo and link on Fresh Beat iPhone app in the Partner section
Gold Level Host benefits*:
($5,000 investment for a single event)
1. Gold level size logo on stage banner, flyers (8000) and posters
2. 28 x 15 sec. promos in the radio show including FM, webcast, and podcast available on iTunes (spanned over 14 weekly shows)
3. On-site (10 by 10) tents and signage privileges
4. Pamphlets, samples and other giveaway distribution rights at the event
5. Logo and link on Fresh Beat website
6. Logo and link in social media e-marketing campaign (12,000 fans)
7. Logo on VIP access badges / lanyards in the sponsor section
8. Logo and link on Fresh Beat iPhone app in the Partner section
Silver
Level Host Benefits*:
($1,000 investment for a single event)
1. Silver level size logo on stage banner
2. Silver level size logo printed on 8000 flyers
3. Silver level size logo on posters
4. 14 x 10 sec. promos in the radio show including FM, webcast, and podcast available on iTunes (spanned over 14 weekly shows)
5. Logo and link on Fresh Beat website
6. Logo and link in social media e-marketing campaign (12,000 fans)
7. Logo on VIP access badges / lanyards in the sponsor section
*We are flexible: Additional promotion possibilities / combinations are available and can be tailored to suit the needs of the event Host.
Benefits can apply to both our 2011 featured events in Ottawa upon negotiation.
Programming schedule for 2011
• July 1st 2011: Fresh Beat at Canada Day (National Gallery of Canada, Downtown Ottawa, Ontario)
• End of July 2011: 3rd edition of Fresh Beat at La Foire Brayonne (Edmunston, New Brunswick)
• August 2011: 2nd annual Fresh Beat Electronic Music Festival (NCC’s Confederation Park, Downtown Ottawa, Ontario)
• Every week: radio show, webcast and podcast
•
CJFO FM 94.5 (Ottawa, ON), Friday at 10 PM EST
• CFAI FM 101.1 / 105.1 (Edmundston / Grand-Falls NB), Saturday at 11:00 PM AST, 10 PM EST
• CFBO FM 90.7(Greater Moncton, NB), Saturday at Midnight AST, 11 PM EST
Contact us
We would love to meet you and answer all of your questions. Here’s how you can reach us:
Martin Michalowski 613-799-2775
martin.michalowski@freshbeat.ca
Akash Sinha 613-886-0891
akash@7en.ca
Steve Martin 613-884-1062
steve.martin@freshbeat.ca
Website: www.FreshBeat.ca
Facebook: www.facebook.com/FreshBeat.ca
Twitter: www.twitter.com/djstevemartin