Joe Scully

Curriculum Vitae
Joe Scully
Project Manager
Account Manager
Marketing Executive
Production Professional
Presentation Specialist
Executive Summary
Joe Scully is a multi-talented and multi-tasking individual that combines previous experiences
and methodology to every project he encounters. A former top-market media sales
representative with a passion for the entertainment industry, his final product is always
engaging, unique, and has a sell that “sizzles”.
Scully provides a hands-on approach from start to finish, and goes above and beyond to
ensure that each component is addressed and delivered.
From top sales to Industry Awards, his expertise, energy and personality make him a fantastic
team member and leader.
Phone:
(416) 931-2502
Residence:
(519) 315-0222
Fax:
(519) 315-0223
Email:
scully@JoeScully.com
Website:
www.JoeScully.com
Achievements
Linkedin:
At the height of his major market media sales tenure in Toronto, Ontario, Scully was
accountable for a 1.3-million dollar account list and was poised for a Retail Sales Manager
position in his imminent future.
Twitter:
During his event sponsorship tenure, he prospected and closed several major corporate
partners of national scale.
As an event host, he has accumulated awards and accreditation such as International Finals
Rodeo Contract Act Showcase Announcer Champion, one of two Canadians carded to
announce in the Professional Rodeo Cowboys Association and with Feld Entertainment’s
Advance Auto Parts Monster Jam monster truck series.
Contribution and Leadership
When his hometown of Erin, Ontario launched a Community Radio Station, Joe Scully was
elected as Chair of the Programming Committee, and served on several other committees for
a three year term during the Station’s preparation and first year of operation.
With a passion for both the Sport of Rodeo and politics, Scully has been a member of the
Board of Directors of the Ontario Rodeo Association for nine of the past eleven years, serving
as President of the 280-member and $60,000-operating non-profit Association for the past
three years.
Tools for Success
From creating a Powerpoint that “presents itself” to chairing a meeting; from a
customer-focused sales approach to project and team management; from copy and article
writing to performing to audiences exceeding 25,000 people in a stadium; Scully uses both
Mac and Window platforms to manage, prepare, analyze and deliver the physical sales piece,
captivating video, event storyline or sale... in a professional, exciting and engaging manner.
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Facebook:
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Mail:
214 Daniel Street
PO Box 1066
Erin, ON
N0B 1T0
Curriculum Vitae
Work History
2007 - Present:
D&R Contracting, Orton, ON - Special Projects Manager
Sub-contracted to Enbridge Gas Distribution Services, D&R Contracting provides construction,
landscaping, premises inspection survey, and inventory services.
• Management of a Surveying Team ranging from 4 - 16 inspectors
• Management and Analysis of Collected Data
• Creation and Presentation of Reports to Enbridge Engineers
• Creation of Inventory Systems
• Quality Control Survey Management
• Creation of Training Manuals for Enbridge Personnel and Sub-Contractors
• Creation of Health and Safety Manual for D&R Contracting
2002 - Present:
JSDC Media, Erin, ON - Event and Media Consultant, Announcer
Servicing the Entertainment Industry, JSDC Media works with clients to enhance all Action
Sports and associated live-events.
• Sponsorship Program Creation and Management, with focus on fulfillment
• Media Buys for events and advertisers
• Website Building and Management
• Content Creation for web, permission-based emails and social media
• Social Media Management
• Audio and Video Production
• Event Hosting
2004 - 2007:
Mystique Event Marketing, Hamilton, ON - VP of Marketing & Sponsorship
The North American Professional Cowboys Extreme Tour was a tour encompassing over 30
cities in Eastern Canada, under the International Professional Rodeo Association and the
Professional Bull Riders Canada (PBR Canada)
• New Business Development
• Campaign Coordination
• Sponsorship Program Creation
• Media Campaign Management including creative
• Hosting of Press Conferences
• Successful partnerships developed and integrated with: John Deere, Molson-Coors,
Brown-Forman (Jack Daniel’s), Prime Restaurants (East Side Mario’s) and more
2003 - 2004:
CING-FM “The New Country 95.3”, Toronto, ON - Intermediate Account Executive
Canada’s Most Listened To Country Music Station, The New Country 95.3 targeted women
25-54 across Southern Ontario and had studios in Toronto and Hamilton. A Corus
Entertainment Station.
• New Business Development
• Key Account Management
• Promotion Development
• Creative Script Writing and Voicework
• Annual Budget of $420,000
• Active Account List included: Saver’s Mortgage, Nashville North, AutoTrader, Guelph
Toyota and more
Curriculum Vitae
Work History Continued
2001 - 2003:
CIDC-FM “The New Z103 (dot) 5”, Toronto, ON - Senior Account Executive
Toronto’s only Top-40 and Urban Music Station, The New Z103.5 targets females 18-34 across
the Greater Toronto Area and parts of the Golden Horseshoe. Known as a “Clubbing Station”,
The New Z103.5 broadcasts live from several nightclubs nightly, sometimes seven days a
week. An Evanov Radio Group Station.
• New Business Development
• Key Account Management
• Promotion Development
• Creative Script Writing and Voicework
• Annual Budget of $1,300,000
• Chaired several sales meetings in GSM’s absence
• Part of Evanov Radio Group CRTC Presentation Team for Kitchener Urban License was to be Retail Sales Manager if succeeded
• Active Account List included: Blockbuster Video, Country Style Restaurants, Nashville
North, Revolution Nightclub, Jerry’s For Fashion, Old Mill Pontiac Buick GMC, The
Stag Shop and more
2000 - 2001:
CIZN-FM “The Zone @ 92.9”, Cambridge, ON - Account Executive
Presenting a mixture of Alternative Rock and Top-40, The Zone @ 92.9 targeted women 25-54
within the Tri-Cities (Kitchener, Cambridge, Waterloo). A Corus Entertainment Station.
• New Business Development
• Key Account Management
• Promotion Development
• Creative Script Writing and Voicework
• Annual Budget of $120,000
• Active Account List included: Burger King, Caz’s Fish and Chips, Flag Raider’s Indoor
Paintball, The Stag Shop and more
2000:
CHAY-FM “Energy @ 93.1”, Barrie, ON - Live Event MC and Promotion Assistant
Part of the Energy Radio Network, Energy @ 93.1 simulcast content from flagship Energy @
95.3 in Hamilton, Ontario, and broadcast local content from their Barrie, ON Station. Top-40
was the flavour of music, targeting women 18-34 in Barrie and the surrounding area. A Corus
Entertainment Station.
• Hosted a Nightclub Event with “live cut-ins”
• Guerrilla Marketing during station launch
• Live Broadcast set-up, tear-down and concierge duties.
1999-2000:
CJOY-AM “1460 CJOY”, Guelph, ON - On-air Personality
The “Oldies Authority”, CJOY plays the hits from the 50’s through the 70’s, targeting a nostalgic
demographic surrounding Guelph, Ontario. A Corus Entertainment Station.
• Live Overnight Show during the summer and Voice-tracked Week-end Evenings
during the winter
• Live Remote Broadcasts
Curriculum Vitae
Education, Awards, and Experience
Education and Training
• 2011
• 2008
• 2003-2004
• 2002-2003
• 2001-2004
• 1997-2000
Safety
Infrastructure Health and Safety Association; Bolton, Ontario
WSIB Health and Safety Representative 8-week Course
Production
Feld Motor Sports - A Division of Feld Entertainment; Chicago, Illinois
Announcer Summit
Sales
Co-Learn - a Division of the Center for Online Learning; Toronto, Ontario
Customer-Focused Sales Learing, both Online and Group Sessions Bi-Monthly
Sales
Direct Sales Model - Christopher Grossman, Consultant; Toronto, Ontario
Weekly Group Training Sessions Bi-Annually
Sales
Bureau of Broadcast Measurement; Toronto, Ontario
Return-to-Sample (RTS) and BBM4 Annual Training
Broadcasting Radio and Television Program, Conestoga College; Kitchener, Ontario
Graduate with Diploma
Awards and Accolades
• 2007 - 2008, 2010
• 2007
• 2004
• 2003
• 2000
Mick Flick Award - Presented annually to the Cowboy Most Representative of the Sport of
Rodeo
International Finals Rodeo Contract Act Showcase Announcer Champion
Most New Business (Country 95.3) - Recipient of the monthly sales award twice
Highest Annual Sales (Z103.5)
Announcer of the Year - Presented annually to the top broadcasting student
Experience and Proficiency
• Office
• Media
• Design
• Audio/Video
• Web
Microsoft Powerpoint - Advanced (i.e. custom templates, audio-video embedding)
Microsoft Excel - Advanced (i.e. VBA Coding)
Microsoft Word - Advanced
Microsoft Access - General (i.e. database creation, analytics, forms)
BBM RTS - Advanced (i.e. full presentations, training of colleagues)
Adobe Photoshop - Advanced (i.e. cloning, layers, transparencies)
Adobe Illustrator - General (i.e. vector manipulation)
Adobe ImageReady - General (i.e. animation, slices)
Multi-Track Editors (Final Cut, After Effects, ProTools, Audition, etc.) - Advanced
Adobe GoLive - Advanced (i.e. full creation and integration)
Google Analytics - Advanced (i.e. custom reports, search engine optimization)
MySql - General (i.e. tables and customization)
Javascript - General (i.e. template customization)
Content Management Systems (CMS) - Advanced (i.e. full integration)
Connection
• Twitter
• Facebook Personal
• Personal Website
2,131 Followers on twitter.com/rodeoannouncer
2,134 Friends on facebook.com/rodeoannouncer
1,776 monthly visitors to www.JoeScully.com