media kit - AudreyShops.com
Transcription
media kit - AudreyShops.com
AUDREY MAGAZINE MEDIA KIT THE ASIAN AMERICAN WOMEN’S LIFESTYLE MAGAZINE Audrey Magazine Media Kit Why Audrey Magazine? A Singular Mission Because there’s simply nothing else like Audrey Magazine on the market today. Audrey is an award-winning lifestyle publication created by Asian American women for Asian American women with the power to appeal to women across racial lines. We reach for the best and the brightest in the worlds of art, fashion and photography to produce a bimonthly publication that sparkles. Look beyond our glossy cover and you’ll find hard-hitting articles on current events and the news of the day as well as cutting-edge fashion, arts & entertainment, beauty, health and more. Our well-rounded approach touches Asian American women on a deeply personal level and has them coming back for more with every issue. That’s why Audrey remains top-of-mind, capturing national attention from The New York Times, The Chicago Tribune, The Philadelphia Inquirer, National Public Radio, Good Day L.A., CNN Headline News, Women’s Wear Daily, Folio and more. Our mission is to celebrate all the different facets of the modern Asian American woman. As the longestrunning pan-Asian lifestyle publication for Asian American women in existence today, we are surpassing that goal with every issue. No other Asian American women’s magazine can claim the kind of loyal readership that Audrey has captured over the years and continues to capture. But don’t take our word for it. Look inside to see why Audrey is a critical part of your marketing and advertising goals. 2 Audrey Magazine Media Kit 3 Who Is Asian American? Audrey takes an inclusive approach to defining Asian American. We include those Americans whose ethnic backgrounds originate from East Asia (China, Japan, Korea), Southeast Asia (Philippines, Vietnam, Malaysia, Singapore, Laos, Thailand, Hmong, etc.), South Asia (India, Pakistan, Bangladesh, Sri Lanka), and North Asia (Mongolia, Tibet, Nepal). We include those of Pacific Islander descent (Fijian, Tahitian, Polynesian, Maori, etc.), as well as “hapas,” a term originating from Hawaii, which include those of Asian and other ethnic backgrounds, such as Caucasian, African American and Hispanic. The Ideal Consumer Our Current Readers Gender Age Affluence Martial Status Education Employment Female Male 82% 18% 18 – 24 25 – 34 35 – 44 45 – 54 25 – 44 Median Age 16% 40% 32% 10% 72% 31 Mean IEI Mean HHI $62,800 $74,500 Single Married 62% 38% Attended College Graduated College 89% 74% Employed Full-time 87% Professional/managerial 62% English is the primary language among Asian American adults. According to the 2000 Census, 83% (5.4 million) speak English only or well. $459 billion — Asian American purchasing power in 2007. Asian Americans experienced the fastest increase in purchasing power from 1990 to 2007 at 287%, versus the general population at 131%. By 2011, Asian American buying power will grow 46% over the current benchmark to reach $626 billion. About 46% of civilian employed Asian Americans aged 16 and older worked in management, professional, and related occupations, compared with about 38% of civilian employed non-Hispanic Whites aged 16 and older. Between 1990 to 2000, Asian Americans were the fastest growing ethnic group with an increase of 72% (204% between 1980 and 2000!), versus an increase of only 13% for the general population. Asian Americans are expected to reach 33.4 million by 2050. 96% of Asian Americans live in metropolitan areas. The median income of Asian American households in the 12 months prior to being surveyed was about $56,200. This was about $8,000 higher than the median income of non-Hispanic White households, which was about $48,800. Asian Americans rank first in educational attainment and household income. Audrey Magazine Media Kit 4 Editorial Content Features Each issue features in-depth articles on important issues covering culture, society, health, politics and international relations. We’ve covered topics such as ethnic plastic surgery, fertility, interracial dating, the Democratic Presidential race, and unique health risks for those of Asian descent. We also include more lighthearted stories on topics ranging from weddings to cuisine to travel. From a tongue-in-cheek look at women’s magazines from Asia to a Lunar New Year feast at the home of celebrity chef Chris Yeo, these stories are fun, informative and an easy read. g garnet;; ifer Rose green bracelet with and iolite ngs; Olia et labradorite marine ngs. Get Happy! Change is in the air and the spring runways reflected it, teeming with bright colors and smiling models. Be inspired! Nugaard “Carnaval” cluster pendant, Angel Jackson feather disco bag, Kimono Kool acrylic kimono necklace, Jenny Han patchwork dress. FREE SPIRIT GLOBAL Liu Wen in Carlos Miele. Lakshmi Menon in Diane von Furstenberg. RUFFLY Rosena Sammi “Nizam” embellished cuff, Matt Bernson “Nouer III” sandal, Angel Jackson disco rainbow bag, Nashelle double hoop earrings, KAS Design “Waverly” dress, Manic Trout “Arabella Venus in Furs” necklace. Rioni “Rouche” snowflake purse, Danssara patent bootie, Mint Jodi A ld “L i ” Aira “Staired” dress, Iisli jewel baby cardigan, Dana Rebecca “Lori Paige” earrings, Jalda “Mini Kona” clutch, Magrit satin heel, Boudoir D’huitres “Linda” jacket. t and hydrate skin. Fashion Recognizing Asian American women’s love of fashion, each issue of Audrey offers six fashion-forward pages of must-know runway trends, personal style how-to’s and designer profiles. We particularly focus on up-and-coming and independent designers, regardless of ethnic background, but take special note of rising Asian American designers, many of whom have gone on to mainstream success, including Doo-Ri, Phillip Lim, Peter Som and Derek Lam. We also feature seasonal fashion editorials. Beauty & Health Our readers have come to rely on Audrey’s perspective when it comes to beauty and health. Our beauty section, called “Audrey’s Beauty Kit,” features models of Asian descent and products that are either Asian- and Asian American-owned or target Asian complexions. Similarly, our “Mind & Body” health section covers the health stories that affect women of Asian descent. Han Jin in 3.1 Phillip Lim. Eugenia Mandzhieva in Charlotte Ronson. Hye Park in Max Azria. Eugenia Mandzhieva in Abaeté. Emma Pei in Cynthia Steffe. Du Juan in Miss Sixty. Dea Moda bag. Lola & George “Vine” necklace. Cocobelle coral link necklace. Mothe sculpted belt. Nieves Lavi smock waist dress, Ella Moss Black Label “Edee” fringe vest. Groove “Lure” shoe. KidViskous “Pyramid Scheme” earrings. Gucci sunglasses. Paco Gil snakeskin gladiator heel. Samantha Wills “Beau Beauty” ring. Dulce leather flat. Peggy Li recycled leather leaf earrings. Mothe pant. Carla Mancini “Penelope” bag. Radenroro “Maryam” dress. Ishii New York asymmetrical leopard print dress. Perlina leather bag. PHOTO BY CARINA SALVI. PHOTO BY AYA OTO. Top: The view inside Pure Food and Wine, which serves dishes like 1. sweet pickled beet and rosemary cashew chevre ravioli, and 2. zucchini and heirloom tomato lasagna with basil pistachio pesto, sun-dried tomato sauce and pignola ricotta. New York has no shortage of cutting-edge eateries, nd these days “cutting-edge” usually means organic, egan or raw food. One New Yorker who knows her ood is Juliette Kim, who handles PR for designer winkle by Wenlan. Juliette says local restaurant Pure Food and Wine ncorporates all three — organic, vegan and raw — and till manages to satisfy. Pure Food boasts a menu that is ompletely organic, dairy- and meat-free, and does not ook anything above 118 degrees. Juliette likes the zuchini and Roma tomato lasagna made with basil-pistahio pesto and ricotta made from pignola nut, and the uilt-free chocolate molten lava cake (who knew esserts could be vegan!). Check them out at ureFoodandWine.com. For more dining and living tips from Juliette and Wenlan Chia herself, check out TwinklebyWenlan.com. 1 2 Now organic foods aren’t anything new. But organic martinis? Now that’s a bandwagon I need to get on. Counter specializes in not just organic and biodynamic wines (pesticide-free grapes, recycled rainwater and sustainable vintages), but they use premium vodka made from 100 percent organic white corn to make specialty martinis with cheeky names like “Angry Lesbian” and “The Dirtiest Martini.” Find out more at CounterNyc.com. Something Blue: Yes, it’s back. Blue shades on ey appearance on the runways. Try blue like Benefit Velvet Eyesh Like What You Sea? And don’t tle Sundari Cornflower Oil-Fr to keep dry skin blues away. Something Old: Smooth signs of aging like fine lines and rough your big day. Try C.O. Bigelow Triple Task Eye to erase weeks of squinting over invitations and and Miss Oops Pedicure in a Bottle for hone thy tootsies. Celebrity Audrey features plenty of au courant celebrities and talent in its pages, whether an actor in the latest cinematic hit, a buzz-worthy musician, or the author of an award-winning book. In addition, our “Trailblazer” section highlights an Asian American pioneer or icon, while “Audrey About Town” offers plenty of red carpet eye candy. Expert Advice & Lifestyle Whether it’s contributing editor and celebrity chef Ming Tsai, our hilarious “The Awful Truth” columnists, or our insightful “Ask Audrey” experts, Audrey offers tips and advice relevant to the modern Asian American woman on everything from cooking, sex, love and career. But it’s not just experts; our readers also contribute their unique experiences and lessons in “My Story” and “Speak Up!.” News and Events Everything you want to know about what’s going on in Asian America is covered in our calendar section, whether the latest film, important newsmakers, or the buzz around town. Audrey Magazine Media Kit What Our Readers Are Saying About Audrey Thank you for such wonderful articles relating to the everyday lives of Asian Americans. I really enjoy reading your magazine and I am now a twoyear subscriber. Living here in the U.S. there aren’t many magazines that deal with Asian Americans and I am glad that someone took enough time to do so. Please keep up with the wonderful work! I am always looking forward to the next issue. Elly Wong Via Email First off, my husband got me into this. Got me a subscription as a gift, hesitant at first but I’m so totally hooked into this now. I started liking the fact that you feature not only pure Filipinos but also half Filipinos who are successful abroad and are proud to be “pinoy” (slang for Filipino). Thank you so much and I am at home with Audrey! Janice Tactay Via Email I was sitting in my dentist office when I saw a copy of your magazine. It was beautiful and insightful. I am an African American female who has friends of many ethnicities, including Asians. Many of my black and Latino female friends wonder why many Asian women have issues with being Asian. I have Asian friends who have stated that they wished they looked like white women, I also have heard some of my Asian female friends state that they would only date white men and wanted to have children with white men so that the children would not look Asian like them. … It seems to me that Asian women, especially those who live in California, really have serious problems with being who they are. Besides your magazine, are there any other means of getting across the message to young Asian women to be proud of who they are and to embrace their beautiful looks and culture? I surely hope so. Keep up the great work with your magazine. Fanita Bryant Via Email Scanning the shelves of a local bookstore, I noticed one small copy of Audrey peering out from behind the dozens of Women’s Interest magazines crowding the shelf. I snatched it up excitedly. … After reading the last few issues, I can tell you this: The woman who reads Audrey is a woman I need in my friends circle. For real. Completely enjoyable, Audrey blends the perfect amount of intelligence and frivolity. For example, Audrey affords ample front-of-the-book space to the latest in pop culture, including art, fashion, books, film releases and DVDs. In addition to their Upstarts column – which focuses on Asian/Asian-American activists – Audrey also features profiles of Asian-Americans wherever they are found: in the boxing ring, at an entrepreneurial gala, behind a movie camera, or on stage. Audrey was also the only magazine that people frequently commented on. With their au courant cover models featured prominently, I found myself involved in a few dozen checkout line conversations. “Oh, you like her?” The Asian cashier at Barnes and Noble cafe started paging through the magazine, leaving my iced chai tea to melt on the back counter. “Did you see the movie?” It took me a moment to place what she was talking about, as the cover was Tang Wei [Oct/Nov 2007] – and I had not yet seen the advertisements for Lust, Caution. The next issue I purchased had the same effect. The smiling face of Lindsay Price [Dec 2007/Jan 2008] prompted many people to ask me if I was going to watch Lipstick Jungle. Audrey also features he said/she said feature [Awful Truth], along with fashion and make-up trends. There is also an amusing “Cultural Collage” section on the back page which covers trials, tribulations, and Asian-Americana with a humorous gloss. Overall, the magazine was solid. (And, I must fully disclose that the magazine did a feature on hottie DJ Hapa [Audrey Man, “The Hapa Trinity,” Dec 2007/Jan 2008] which means I will love them 4eva.) But my favorite part of the magazine was it’s overall tone of inclusiveness. A recent first person perspective piece explored the realities of being bi-racial and the quest for identity, with the author taking the last paragraph to openly muse about the identity issues that surface if she were to have a child with another bi-racial partner. Audrey’s movie and media picks reflect the best of culture period, from African-American fronted movies like This Christmas to the soundtrack for the indie film Dedication to novels about Muslim, Sikh, and Hindu “rudeboys” in London. Audrey also featured a letter from an African-American woman who had married into a Japanese family and is now fielding very targeted questions from her mother in law about how she is going to raise her child. I adore the multicultural perspective in Audrey because I feel like this is a glaring flaw on the part of targeted magazines. Why don’t we – as minorities – see each other? Posted on Racialicious.com 5 Audrey Magazine Media Kit Circulation Audrey has a national circulation of 15,000 and a readership of 30,000. Issues are distributed nationwide through paid subscriptions, Borders, Barnes & Noble, B. Dalton, as well as independent newsstands and bookstores in major metropolitan areas. Our circulation is continually increasing due to demand from bookstores, distributors and new subscribers. The response we received from our first few issues was phenomenal, so be sure to contact us about our current numbers. Distribution 60% - California (Southern and Northern) 18% - New York, New Jersey 7% - Honolulu, HI 4% - Seattle, WA 3% - Chicago, IL 3% - Washington, D.C. Cities Los Angeles, CA Chicago, IL Atlanta, GA San Diego, CA Houston, TX Dallas, TX St. Louis, MS Charlotte, NC Kingsport, TN Johnson City, TN Bristol, TN Chattanooga, TN New Orleans, LA Kansas City, MO Louisville, KY Wichita, KS Des Moines, IA Indianapolis, IN Cincinnati, OH Distribution Breakdown by Ethnicity Chinese – 52% Korean – 15% Filipino – 12% Japanese – 8% Vietnamese – 5% Southeast Asian – 4% South Asian – 4% 6 Audrey Magazine Media Kit 7 Rates & Specs Dimensions Nat’l Rate Local Rate Location Full Page Size 8.25” x 10.75” (trim) / 7.25” x 9.75” (live) $5,000.00 $5,000.00 Back Cover Full Page 8.25” x 10.75” (trim) / 7.25” x 9.75” (live) $4,000.00 $4,000.00 Inside Front Cover Full Page 8.25” x 10.75” (trim) / 7.25” x 9.75” (live) $4,000.00 $4,000.00 Inside Back Cover Full Page 8.25” x 10.75” (trim) / 7.25” x 9.75” (live) $3,000.00 $1,500.00 Inside 1/2 Page 7.25” x 4.75” (live) $1,700.00 $850.00 Inside 1/3 Page 1.75” x 9.75 (live) $1,200.00 $600.00 Inside Please add 1/4” on all 4 sides of trim size for bleed. All ads are 4-color Please provide the following: Computer files: Mac, English Version Quark Xpress file, including fonts and photos; EPS, JPG or PDF. Save as files on CD. Mail advertisement materials to: Audrey Magazine, Attn: James Ryu, 17000 S. Vermont Ave., Suite A, Gardena, CA 90247. Computer files can be sent via email to James@AudreyMagazine.com. Please compress large files using either ZIP or Stuffit before emailing. All photos should be scanned at a minimum resolution of 300 dpi. Files can be uploaded to www.box.net (Please call James for ID and password to upload your file.) Publishing & Closing Dates Issue Space Close Artwork Due Spring February 10 February 15 Summer May 10 May 14 Fall August 10 August 16 Winter November 10 November 15 Deadline is 3p.m. Pacific Time If date falls on a Saturday or Sunday, deadline will be the following Monday. The Buzz on Audrey Good news spreads fast and nowhere faster than on the Web. Our homesite at www.AudreyMagazine.com allows many of our readers to find us more easily from all over the world. The homepage in addition to our pages on Facebook and MySpace have online surfers abuzz with news about Audrey. As a result, our Web presence is one of our strongest marketing tools. Web Banner Rates & Specs Website AudreyMagazine.com Facts Average 92,000 visitors per year; 7,200 visitors per month No. 1 search result in Google for “Asian magazine” Banner Size Rate Location Banner A, B 247 x 90 Pixels $1,000/mo top Banner C * 180 x 155 Pixels $300/mo bottom left Banner D * 312 x 155 Pixels $500/mo bottom bottom Banner E, F 247 x 76 Pixels $600/mo Banner G 247 x 300 Pixels $1,000/mo bottom right * Home page only Audrey Magazine Media Kit Web Banner Rates & Specs 247 x 90 pixels $1,000/month 247 x 90 pixels $1,000/month (Home Page + Inside Pages) (Home Page + Inside Pages) 247 x 300 pixels $1,000/month 247 x 72 pixels $600/month 180 x 155 pixels $300/month 312 x 155 pixels $500/month (Home Page Only) (Home Page Only) (Home Page + Inside Pages) 247 x 76 pixels $600/month (Home Page + Inside Pages) (Home Page + Inside Pages) 8 Audrey Magazine Media Kit Advertisers 9 Audrey Magazine Media Kit Audrey’s Fashion Fusion 10 | www.audreymagazine.com/fusion07 Audrey is proud to present our premiere fashion show event, continuing the tradition of bringing together the Asian American community for a night of fashion, fantasy and fun. With high-end designers, state of the art venues, and a star-studded red carpet, this occasion has every fashionista eager to attend. Audrey’s fashion show features talented, independent, and up-and-coming Asian American designers while highlighting the best from their collections. Sponsors can enjoy extensive media coverage, product display and brand exposure to a high-profile audience. This event gathers the glamorous and trend-conscious… the ideal consumer! Audrey’s Fashion Fusion is not only the pioneer of Asian American fashion shows, but is also the most anticipated and biggest showcase in the Asian American community. The first Fashion Fusion, which took place on September 7, 2006 in the California Market Center, was a great beginning. It brought 800+ Asian American celebrities, businesses and industry professionals, and community supporters. It was the first ever fashion show in Los Angeles dedicated to Asian American designers. The following year on September 28, 2007 in the Petersen Automotive Museum in Los Angeles, more than 1,100 distinguished members of the Asian American community came out to celebrate with Audrey. Past Fashion Fusion designers include: Avita, Blanc de Chine, Bleu de Chine, Carol Young, Chinese Laundry, Dosa, Fleur’t, Jak & Rae, Kasil Jeans, Kelly Nishimoto, Mae, Maggie Barry, Michael Antonio, Pierce Jeans, Saja, Sally Sohn, Sin by Single, Soni & Cindy, Two Lips and Yumi Kim. Past Fashion Fusion sponsors include: National corporations such as GM/Cadillac, Lancôme, Toyota, Budweiser, Red Bull and Crown Royal. Local and small corporations such as The Mercury, Intertrend, Jinro, Apparel News, Helio, TVK24, Radioseoul, KTAN, The Korea Times, Hanmi Bank and USAsian Wire. Past Fashion Fusion celebrity models include: Lindsay Price (“Lipstick Jungle”), Leonardo Nam (“Sisterhood of the Traveling Pants 2”), Sharon Leal (“Dream Girls”), Yul Kwon (Survivor: Cook Islands” Winner), Bai Ling (“Red Corner”), Rex Lee (“Entourage”), James Kyson Lee (“Heroes”), Joy Osmanski (‘The Loop”), Tamlyn Tomita (“Joy Luck Club,” “The Day After Tomorrow”). View video clips of previous fashion shows at YouTube by typing in “Audrey’s Fashion Fusion.” Congratulations & great job on the event. Friends & I had a blast. Fashion show was really impressive, and the turnout looked great. Keep up the good work. You have my continual support. James Kyson Lee (Actor, NBC’s “Heroes,” and featured celeb model/guest) Being a part of Audrey Magazine’s 2007 Fashion Show was a fantastic experience! Even with our move to New York and not physically being there, we were thrilled with the turnout. Our clothes were styled perfectly and the energy really came through in the pictures. Saja designer, Yoo Lee, is always honored to be a part of Audrey Magazine’s events and monthly publications. We look forward to the next show and hope the relationship between our two companies continues to grow for many years to come! Colleen of Saja, Inc. (Featured designer) I wanted to thank you and all those involved that I had so much fun doing Audrey Magazine’s fashion show. I want to acknowledge the work and effort and energy and countless hours of sleep lost that you and the staff of all the various departments put into this show and how wonderfully successful I thought it turned out. Everyone seemed to have a good time and I must say, that even with all the controlled chaos backstage, not one person seemed to get so stressed out that they lost their sense of fun about doing a show like this. I have to say that James Campbell [the producer of the show] and all the other folks were all wonderful and supremely professional – there was a nice energy about everyone involved. And congratulations to everyone at Audrey. It was an amazing job you all did, truly, and a good time was had by all and everyone. Wishing you all the best and again, thank you. Tamlyn Tomita (Actress, “The Day After Tomorrow,” and featured celeb model/guest) Audrey Magazine 17000 S. Vermont Avenue, Suite A, Gardena, California 90247 Tel) 310-769-4913 Fax) 310-769-4903 www.AudreyMagazine.com | James@AudreyMagazine.com