food culture of the south

THE LOCAL PALATE
celebrates the food culture of the south through
the sharing of recipes, the showcasing of
personalities, and the highlighting of the unique things and people that make our region the rich
culinary landscape it is. Through the pages of TLP, you will meet culinary artisans, visit farms,
learn cooking methodologies and tips, and go behind-the-scenes with celebrated chefs. You will
become acquainted with the delicious South in ways you never would have imagined.
FOOD
CULTURE OF
THE SOUTH
A 2013 finalist for the James Beard journalism award in visual storytelling, The Local Palate
conveys varied content through vibrant imagery by award-winning photographers and artists.
This feast for the eyes is complemented by the words of award-winning writings. TLP is fresh,
varied, compelling, and beautiful.
Beginning in 2015, each of TLP’s ten annual issues will be tied to a specific theme, allowing
for both subjective and literal interpretations of the motifs that permeate our culinary lives
(“Comfort Food,” “Travel South,” and “Harvest,” to name a few). In every issue, we cover a diverse
sampling of culinary locales, we introduce food subcultures within our larger Southern food
culture, we offer unique cocktail recipes, creative seasonal menus, beautiful settings, how-tos,
and tips for food-inspired travel.
We welcome you to get to know The Local Palate; there is always a seat at our table.
thelocalpalate.com / 496 King Street Charleston, SC 29403 / 843.793.4876 / advertise@thelocalpalate.com
media kit 2015 / 1
DEMOGRAPHICS
2014.2015
OUR AUDIENCE
%
64
female
%
36male
Gender Ratio
The Local Palate’s audience continues to expand both nationally and internationally. The
majority of our audience is derived from the Mid-Atlantic and Southeastern States. Growth
trends of subscribers, internet traffic, and above average newsstand sell-through rates (38%+)
indicate growing audiences in Virginia, Massachusetts, New York, New Jersey, Pennsylvania,
Illinois, Ohio, Texas, Florida, California, Louisiana, and Maryland.
5%
6%
18%
11%
$170,000+
Median Household
Income
25-49
48
%
32% 50-65
14% 65+
7% 18-24
Readership
Ratio by Age
7%
53%
OUR PRINT READER
The Local Palate is the preeminent culinary magazine of the South, having emerged as a
response to the collective culinary inquisitiveness of this rich region. Our cultured readers
value the memorable moments they create through the celebration of food in all its forms and
are passionate about combining time-honored culinary traditions with the cutting edge. They
seek to elevate their gastronomic understanding through the learning of new techniques, the
introduction to venerated personalities, the exploration of indigenous ingredients, and the
inspiration of their local surroundings.
thelocalpalate.com / 496 King Street Charleston, SC 29403 / 843.793.4876 / advertise@thelocalpalate.com
media kit 2015 / 2
2015
DISTRIBUTION
West
Albertson’s
Barnes and Noble
CostCo
CVS
Fresh Market
Kroger
Sam’s Club
Target
Walgreens
Walmart ‘A’ Stores
Whole Foods
AIRPORTS
Midwest
Barnes and Noble
Books-a-Million
CostCo
CVS
Dierbergs
Fresh Market
Kroger
Mars Supermarkets
Marsh
Roundy’s | Wisconsin
Sam’s Club
Schnucks
Super Valu Corporate
Shopko
Target
Town & Country | Indiana
Walgreens
Walmart ‘A’ Stores
ATL
BHM
BNA
BWI
CHS
CLT
/
/
/
/
/
/
Southwest
Southeast
Albertson’s
Basha’s | Arizona
Barnes and Noble
Books-a-Million
CostCo
CVS
Fresh Market
HEB Food Stores | Texas
Hy Vee Food Stores | Texas
Kroger
Sam’s Club
Target
Walgreens
Walmart ‘A’ Stores
Wild Oats | Denver
Hartsfield-Jackson Atlanta International
Birmingham-Shuttlesworth International
Nashville International
Baltimore Washington International
Charleston International
Charlotte Douglas International
Albertson’s
Barnes and Noble
Bi-Lo ‘A’ Stores
BJ’s Wholesale Club
Books-a-Million
CostCo
CVS
Earthfare
Food Lion ‘A’ Stores
Fresh Market
Giant Food Stores
Harris Teeter
Ingles Grocery
Lowe’s Foods
Kroger
Piggly Wiggly
Publix
Sam’s Club
Target
Walgreens
Walmart ‘A’ Stores
Winn Dixie
DCA
IAD
JAX
MSY
MIA
/
/
/
/
/
Northeast
A&P Supermarkets
Barnes and Noble
BJ’s Wholesale Club
Books-a-Million
CostCo
CVS
Duane Reade
Food Lion ‘A’ Stores
Fresh Market
Giant Food Stores
King Kullen
Kroger
Sam’s Club
Stop & Shop
Tops Markets
Wakefern
Wegman’s
Ronald Reagan Washington National
Dulles International
Jacksonville International
Louis Armstrong New Orleans International
Miami International
thelocalpalate.com / 496 King Street Charleston, SC 29403 / 843.793.4876 / advertise@thelocalpalate.com
media kit 2015 / 3
TLP
EVENTS
2014.2015
LIST OF EVENTS HIGHLIGHTS
All events|involvement subject to change.
Asheville Wine & Food Festival
Asheville, NC
SOUTHERN GROWN
Atlanta Food & Wine Festival
Atlanta, GA
June 2015 / Sea Island, GA / 6,000 Expected Attendance
Southern Grown is a festival that celebrates the deeply impressive food and music culture of the
South—from award-winning chefs and mixologists to local and nationally acclaimed bands. Festival
attendees will relish recipes shared by many of the South’s top culinary and spirits personalities. Most
importantly, you will feast with friends in a world-class location all set to the tune of amazing music.
Charleston Wine & Food Festival
Charleston, SC
Charlotte Wine & Food Weekend
Charlotte, NC
Delicious Destinations
Jacksonville, FL
SEA ISLAND FOOD + WINE + MUSIC
SEA ISLAND DEMOGRAPHICS
minimum household incomes /// $250,000
top markets /// Atlanta . Boston . Charlotte . Chicago . Dallas . Jacksonville . New York .
Philadelphia . Washington, DC
Euphoria
Greenville, SC
Film Feast South
Bluffton, SC
Food Film Festival
New York City, NY
Charleston, SC
Hogs For The Cause
Charleston, SC
FILM FEAST SOUTH
CULINARY ARTS + FILM FESTIVAL
1,000 Expected Attendance
Film Feast South is a three-day celebration of food films that are brought to life by tasting what you see
on screen, as you see it. Guests will experience a variety of one-of-a-kind food and beverage films in
the outdoors with a backdrop of the ultimate Southern escape. Top chefs from the South will partner
with award-winning documentary filmmakers to create an experience guests will never forget.
Savannah Food & Wine Festival
Savannah, GA
Southern Grown
Sea Island, GA
Southeastern Wildlife Expo
Charleston, SC
TerraVita
Chapel Hill, NC
Whiskey After Dark
Charleston, SC
FESTIVITIES +
CELEBRATIONS UNDER 500
Delicious Destinations / September 2014
Whiskey After Dark / October 2014
Feast of the Seven Fishes / December 2014
Fish and Fowl Dinner / February 2015
thelocalpalate.com / 496 King Street Charleston, SC 29403 / 843.793.4876 / advertise@thelocalpalate.com
media kit 2015 / 4
2015
EDITORIAL
CALENDAR
IN EVERY ISSUE
A La Carte / Your Southern culinary roundup
Amuse / Fun Q&A with an industry expert
BevRage / The South’s hottest drinks
Culinary Class / Tricks of the trade for cooking at home
EATymology / Culinary terminology, defined
Gourmet Getaways / Culinary excursions throughout the South
Interview / Q&A with an influential culinary figure
Key Ingredient / Working with what’s in season
ReDUX / One dish, two interpretations
Settings / Table décor and tips for stylish entertaining
Season’s Eatings / Seasonal menus
Test Kitchen / Culinary tools, gadgets, and other products
The Fridge / Glimpse the shelves of your favorite culinary personalities
Toast of the Town / Cocktail culture of a Southern city, with recipes
EDITORIAL THEMES 2015
The themes TLP has selected are to be both literally and subjectively interpreted. Some
are fairly broad and straight forward (Comfort Food, BBQ|Grilling), so finding connections
or conceptualizing how pieces might fit is self-explanatory. Others are purposefully looser
(Southern Fusion, Travel South), to allow for more creative angles and a broader scope
of content. Additionally, we are committed to fitting pieces in where they make sense
seasonally. We are always open to unique, compelling pitches.
26 / DEC. JAN
27 / FEB
28 / MAR
29 / APR
30 / MAY
31 / JUN.JUL
32 / AUG
33 / SEP
34 / OCT
35 / NOV
Holidays
Comfort Food
Travel South
Southern Fusion
Rising Chefs
Seafood
BBQ.Grilling.Tailgating
Southern Classics
Harvest
Artisans
thelocalpalate.com / 496 King Street Charleston, SC 29403 / 843.793.4876 / advertise@thelocalpalate.com
media kit 2015 / 5
PUBLISHING
RATES+
DEADLINES
ADVERTISING PREMIUM POSITIONS
RATES
4X+BUYONLY
Back Cover
Inside Front Cover Spread
Inside Front Cover
Inside Back Cover
$9,350
$15,015
$9,250
$10,000
FOUR COLOR ADVERTISEMENTS
1X3X 6X10X
Spread
Full Page
Half-Page
One-Third Page
$12,650
$8,050
$5,750
$4,475
$10,750
$6,845
$4,900
$3,800
$10,225
$6,500
$4,650
$3,615
Rates are gross
DESIGN
SERVICES
2015|2016
ADVERTISING
DEADLINES
PREFERRED POSITIONS
There is a 10% premium on preferred ad
positions, which are on a space-available basis
as determined by the Publisher.
$9,500
$6,050
$4,325
$3,365
Rates are gross
AD DESIGN
The Local Palate will provide complimentary ad design on a limited
basis. Please have photos, copy, and any other materials needed to produce
your ad two weeks before the materials deadline to allow for design time
and approvals. We will provide a maximum of two proofs at no charge.
Additional proofs will be billed at $50 per hour for design time.
ISSUE
AD RESERVATION +
DESIGN MATERIALS
CAMERA
READY ART DUE
ON
SALE DATE
26 / DEC.JAN 2015
27 / FEB
28 / MAR
29 / APR
30 / MAY
31 / JUN.JUL
32 / AUG
33 / SEP
34 / OCT
35 / NOV
36 / DEC.JAN 2016
17.OCT.2014
09.DEC.2014
16.JA N.2015
13.F E B.2015
16.MAR.2015
17.APR.2015
12.JUN.2105
17.J U L.2015
07.AUG.2015
11.S E P.2015
16.OCT.2015
24.OCT.2014
16.DEC.2014
23.JA N.2015
20.F E B.2015
23.MAR.2015
24.APR.2015
19.JUN.2105
24.J U L.2015
14.AUG.2015
18.S E P.2015
23.OCT.2015
02.DEC.2014
03.F E B.2015
10.MAR.2015
07.APR.2015
05.MAY.2015
02.JUN.2015
28.J U L.2015
01.S E P.2015
06.OCT.2015
03.NOV.2015
08.DEC.2015
thelocalpalate.com / 496 King Street Charleston, SC 29403 / 843.793.4876 / info@thelocalpalate.com
media kit 2015 / 6
PRINT
PRODUCTION
REQUIREMENTS
ADVERTISEMENT
SPECIFICATIONS
Camera Ready Art / If changes are to be made to an ad designed outside of TLP, native files
must be provided with images, fonts and logos. The Local Palate cannot be held responsible for
printing errors due to incorrectly created files, submitted by advertisers or their ad agencies.
PDF Specifications / Prior to the creation of the PDF, colors and images must be converted to
CMYK (no spot colors or RGB). Finished PDFs should be high-resolution with fonts and images
embedded. If using InDesign, simply export the file as a “press quality” PDF.
DPI Specifications / The Local Palate is printed with a 133 line screen. Provide all photos at 300
dpi. Line art should be provided at 600–1200 dpi.
Ad Revisions / A charge of $50 will be applied to each revision after the first two, on ads built or
revised by TLP designers.
Materials Submission / Mail: Advertising Production / 496 King Street / Charleston, SC 29403
Send e-mail files to: advertise@thelocalpalate.com
*Gutter Safety / All copy should
be placed at least 0.375” from the
gutter.
⁄2 PAGE 1⁄3 PAGE
HORIZONTAL VERTICAL
1
7.25” x 4.553”
2.283" x 9.311"
SPREADS*
Trim Size / 18” x 10.875”
Live Area / 16.5” x 10.125”
Bleed / 18.25” x 11.125”
thelocalpalate.com / 496 King Street Charleston, SC 29403 / 843.793.4876 / info@thelocalpalate.com
*Bleed Specifications / Bleed
must be furnished with a minimum
of 1/8” (0.125”) image area beyond
the trim (making the document
9.25” x 11.125”). Anything less than
1/8” (0.125”) bleed, the publisher
cannot guarentee consistent bleed.
* Only applies to full-page and spreads
FULL PAGE*
Trim Size / 9” x 10.875”
Live Area / 8.25” x 10.125”
Bleed / 9.25” x 11.125”
media kit 2015 / 7
WEBSITE
FACTS +
FIGURES
47,000 DIGITAL EDITION
Print + Digital
Average
Subscription
page views
1 year // 10 issues
per month
$24.99
1 year // 10 issues
$9.99
Vietnamese Charleston Culinary Houston
NOLA
Getaways Richmond Drinks
FLAVORS
of FALL
35+
AU TU M N
RE CI PE S
Carolina
CHEESE TRAIL
CHEF FRANK STITT’S
OCTOBER 2014
OCTOBER 2014
PARADISE
COOKING WITH
Vietnamese Charleston Culinary Houston
NOLA
Getaways Richmond Drinks
PALATE
THE LOCAL
THE LOCAL
FOOD C U LT U R E OF T H E S O U T H
CHEESE TRAIL / FRANK STITT / RICHMOND / CIDER
CHEESE TRAIL / FRANK STITT / RICHMOND / CIDER
PALATE
THE LOCAL PALATE
THE LOCAL PALATE
FOOD C U LT U R E OF T H E S O U T H
DISPLAY UNTIL OCT 31, 2014
COQUETTE’S (ADDICTIVE)
BUTTERNUT SQUASH CAVATELLI
RECIPE PAGE 62
35+
FLAVORS
of FALL
AU TU MN
RE CI PE S
Carolina
CHEESE TRAIL
CHEF FRANK STITT’S
PARADISE
COOKING WITH
CIDER
CIDER
THELOCALPALATE.COM
THELOCALPALATE.COM
01 MIN : 50 SEC
Digital Only
Subscription
DISPLAY UNTIL OCT 31, 2014
COQUETTE’S (ADDICTIVE)
BUTTERNUT SQUASH CAVATELLI
RECIPE PAGE 62
OCTOBER 2014
THELOCALPALATE.COM
OCTOBER 2014
THELOCALPALATE.COM
Digital subscriptions available on iTunes
Newstand and Google Play
Average Visitor Time
TOP 10 STATES
Who visit
theLocalPalate.com
Alabama // California // Florida // Georgia // New York
North Carolina // South Carolina // Tennessee // Texas // Virginia
thelocalpalate.com / 496 King Street Charleston, SC 29403 / 843.793.4876 / advertise@thelocalpalate.com
media kit 2015 / 8
DIGITAL
NEWSLETTERS
+ WEB EVENTS
SPONSOR AN
E-NEWSLETTER
40,000+
Email Subscribers
Sponsoring an e-newsletter with The Local Palate
is a great way to expose your message and brand
to our targeted email audience. This is essentially
an email advertorial, with a culinary angle,
developed by our editorial staff with your talking
points and images.
(+40,000 subscribers)
Sponsor a Newsletter
200,000
ENTRANTS
The Local Palate partnered with the tourism
departments from Tennessee, Kentucky,
Louisiana and Alabama to run a Southern Fridge
Sweepstakes sponsored by GE Appliances. The
winner receives a GE Cafe Series Refrigerator
stocked with state specific local products. The
Tennessee Southern Fridge Sweepstakes received
more than 200,000 unique entrants. The
sweepstakes was hosted on SouthernFridgeTN.com
and received nearly 1,000,000 page views.
Every month, we feature a Southern based chef or foodie. For two days these
industry pros give TLP followers an inside look into the behind the scenes food
world they are apart of on a daily basis. So far, we’ve featured Craig Deihl,
Alon Shaya, Anthony Lamas and Greg Engert.
$2,000
REQUIREMENTS
ARTWORK
+ high resolution logo from the sponsor
+
(preferably vector format)
3-5 high resolution images with
appropriate photo credits
DATA
+ talking points for the focus of the newsletter
+
(used as a guide by our editorial staff)
Click-thru hyperlinks (if applicable)
DEADLINE
Please submit materials at least 10 days prior to
your schedule e-newsletter date.
5,790 Followers
3,205 Followers
7,444 Followers
thelocalpalate.com / 496 King Street Charleston, SC 29403 / 843.793.4876 / advertise@thelocalpalate.com
media kit 2015 / 9
2015
DIGITAL
PUBLISHING
LEADERBOARD
ISLAND
SKYSCRAPER
SPECS + RATES
SKYSCRAPER
HOMEPAGE
SKYSCRAPER (728H : 90W)
ISLAND
Our premium vertical ad positioned on the top or
bottom half of the webpage.
Top
$1,750
Bottom
$1,500
LEADERBOARD (90H : 728W)
Our leaderboard ad positioned in the center
(river) or bottom (footer) of the webpage.
River
$1,250
Footer
$1,000
ISLAND
ISLAND (180H : 150W)
Our premium rotating advertisement positioned
at the top and bottom of the webpage.
Top
$1,000
Bottom
$700
LEADERBOARD
LEADERBOARD
WEBSITE
SKYSCRAPER
SKYSCRAPER (728H : 90W)
Our premium vertical ad that scrolls with the
viewer through the webpage.
Scrolling
$1,250
LEADERBOARD
Header (60H : 468W)
Footer (90H : 728W)
ISLAND
$1,000
$550
ISLAND (180H : 150W)
Top and Bottom
$550
FILES & DEADLINES
ARTWORK
Please submit two versions of camera ready art
+ Matching proportions at 72dpi
+ One 2x current dimensions for Retina displays
EMAIL
Please email all files and hyperlink information to
advertise@thelocalpalate.com.
LEADERBOARD
ISLAND
WEBPAGE
HOMEPAGE
thelocalpalate.com / 496 King Street Charleston, SC 29403 / 843.793.4876 / advertise@thelocalpalate.com
media kit 2015 / 10
ADVERTISING
CONTRACT
The below named agrees to advertise in The Local Palate. It is agreed
that Peninsula Publishing will not raise the advertising rates and the
advertiser may not cancel this agreement during the contract period.
BILLING INFORMATION
CONTACT INFORMATION
Advertiser Name
Contact Name
Address
City/State/Zip
Phone/Fax
Agency or Ad Materials Contact
Email Address
Contact Name
Company
Address (if different from above)
City/State/Zip
Phone
ADDITIONAL COMMENTS
PRINT PUBLICATION CONTRACT
FEBRUARY 2015 ISSUE
Spread (2 pgs)
Half Page
Full Page
One-Third Vertical
DIGITAL ADVERTISING CONTRACT
AUGUST 2015 ISSUE
Spread (2 pgs)
Half Page
Full Page
One-Third Vertical
MATERIALS DUE DEC 9 CAMERA READY DEC 16
PRICE
MATERIALS DUE JUN 12 CAMERA READY JUN 19
PRICE
MARCH 2015 ISSUE
SEPTEMBER 2015 ISSUE
Spread (2 pgs)
Half Page
Full Page
One-Third Vertical
Spread (2 pgs)
Half Page
Full Page
One-Third Vertical
MATERIALS DUE JAN 16 CAMERA READY JAN 23 PRICE
MATERIALS DUE JUL 17 CAMERA READY JUL 24
PRICE
APRIL 2015 ISSUE
OCTOBER 2015 ISSUE
Spread (2 pgs)
Half Page
Full Page
One-Third Vertical
Spread (2 pgs)
Half Page
Full Page
One-Third Vertical
MATERIALS DUE FEB 13 CAMERA READY FEB 20
PRICE
MATERIALS DUE AUG 7 CAMERA READY AUG 14
PRICE
MAY 2015 ISSUE
NOVEMBER 2015 ISSUE
Spread (2 pgs)
Half Page
Full Page
One-Third Vertical
Spread (2 pgs)
Half Page
Full Page
One-Third Vertical
MATERIALS DUE MAR 16 CAMERA READY MAR 23
PRICE
MATERIALS DUE SEPT 11 CAMERA READY SEPT 18
PRICE
JUNE.JULY 2015 ISSUE
DECEMBER 2015.JANUARY 2016 ISSUE
Spread (2 pgs)
Half Page
Full Page
One-Third Vertical
MATERIALS DUE APR 17 CAMERA READY APR 24
PRICE
Spread (2 pgs)
Half Page
SKYSCRAPER
Homepage Top
Homepage Bottom
Webpage Scrolling
LEADERBOARD
Homepage River
Homepage Footer
Webpage Header
Webpage Footer
ISLAND
Homepage
Webpage
TIMEFRAME
HYPERLINK
PRICE
E-NEWSLETTER
DATE
PRICE
ADDITIONAL COMMENTS
Full Page
One-Third Vertical
MATERIALS DUE OCT 13 CAMERA READY OCT 23
PRICE
I PREFER TO BE INVOICED
YES
NO If no, please provide credit card information below.
CREDIT CARD AUTHORIZATION
General information and contract terms and conditions are listed on the back. Your signature at the bottom of that page indicates acceptance of these terms and conditions. Accounts not paid within
thirty (30) days of the invoice date will be charged two percent (2%) interest per month. ALL CREDIT CARD INFORMATION WILL BE KEPT CONFIDENTIAL.
Credit card typeName on card
Card numberCC billing address
Expiration date Security code
thelocalpalate.com / 496 King Street Charleston, SC 29403 / 843.793.4876 / advertise@thelocalpalate.com
media kit 2015 / 11
ADVERTISING
AGREEMENT
1. The forwarding of an order is construed as an acceptance of all the rates
and conditions at the time sold and is a binding agreement.
2. The Publisher has final approval on placement, size, and format on all ads
supplied to The Local Palate from any source.
3. All advertising space rates are based on receipt of exact size digital file.
4. The Publisher will not be responsible for the production of ad materials that
are not supplied as exact size digital file.
5. In the event of an error in any advertisement caused by the Publisher, the
Publisher shall not be responsible for any amount in excess of the cost of
the advertisement in which the error appears.
6. It is agreed the Publisher shall not be liable for failure to print, publish, or
distribute all or any portion of an issue in which an advertisement accepted
by the Publisher is to appear if such failure is caused by circumstances
beyond the control of the Publisher including, but not limited to, acts of God,
fires, strikes, lockouts, accidents, posted delays, forces majeure, inability to
obtain paper stock, and acts of government.
7. Positioning of advertisements is at the sole discretion of the Publisher.
8. Orders containing incorrect rates will be inserted and charged at correct rates.
9. All contents of advertisements are subject to Publisher’s approval.
Publisher reserves the right to reject or cancel any advertisement or
insertion order at any time.
10. No contract changes for advertising space, ad changes, or
downgrading in color or ad size will be accepted (written or verbal)
within 30 days of the ad materials due date as outlined by The Local
Palate in this contract.
11. All advertisements are accepted and published by the Publisher on the
representation that the Advertiser and/or Advertising Agency are properly
authorized to publish the entire contents and subject matter thereof. When
advertisements containing the names, pictures, and/or testimonials of
living persons are submitted for publication, the order or request for the
publication thereof shall be deemed to be representation by the Advertiser
and/or Advertising Agency that they have obtained the written consent of
the use in the advertisement of the name, picture, and/or testimonial of any
living person which is contained herein. It is understood that the Advertiser
and/or Advertising Agency will indemnify and hold the Publisher harmless from and against any loss, expense, or other liability resulting from
any claims or suits filed for libel, violation of rights of privacy, plagiarism,
copyright infringement, and any other claims or suits that may arise out of
the publication of such advertisement. All copy, text, and illustrations are
subject to the Publisher’s approval before execution of the order; and the
right is reserved to reject or exclude copy which is unethical, misleading,
extravagant, challenging, questionable in character, in bad taste, detrimental to public health or interest, otherwise inappropriate or incompatible with
the character of the publication, or that does not meet with the approval of
the Federal Trade Commission; whether or not the same has already been
accepted and/or published. In the event of such cancellation or rejection by
the Publisher, the advertising already run shall be paid for or billed at the
rate provided for in the order.
12. The Publisher assumes no liability if for any reason it becomes necessary
to omit an advertisement.
13. Orders for advertising containing restrictions or specifying position(s), facings, editorial or other requirements may be accepted or published but such
restrictions or specifications will be at The Local Palate’s sole discretion.
14. Advertising materials will be held for three months from the date of publication,
then destroyed unless prior return is specified in writing from advertiser.
15. Terms are net 30 from the invoice date. Delinquent accounts will be
charged 2% each month past due. New advertisers are required to give
a credit card number to reserve space. If payment has not been made 30
days after the invoice date, Peninsula Publishing (The Local Palate) reserves
the right to process the credit card for the full amount of the invoice without
permission of the advertiser, it’s agent(s), or any authorized representative(s) of the advertiser.
16. Client must give 30 days written notice prior to the ad materials due
date for the issue(s) they wish to cancel. Advertisers that choose to
cancel their contract will be responsible for paying 50% of the contracted total of all remaining ads to be cancelled. *Example: If a client
is contracted for (2) ads at the $1000 rate each and cancels one ad,
the client is responsible for paying $500 to The Local Palate.
17. All Advertisers will be presumed to have read and understood these terms
and agreed to these conditions in their entirety without any further changes.
Failure to communicate an acceptance or change of an ad proof supplied
by TLP by camera ready art due date will be considered an acceptance and
approval of the ad. If this process is not followed, we will pick up a like ad
previously produced for TLP and run such ad.
18. In the event that collection is necessary or an action is filed to collect any
amount owed under this Agreement, the Publisher is entitled to recover from
the Advertiser its reasonable attorney’s fees and all other costs incurred.
19. Disputes of any kind which seek legal action will be resolved in a court of
law in Charleston County, South Carolina.
20.Ad design approval, sign off, or written or verbal acknowledgement of
acceptance of an ad proof by an advertiser, it’s agent(s), or representative(s) is hereby deemed as acceptance and confirmation of proof of
performance of an ad being designed and agreed to, as well as having run
in The Local Palate magazine.
21. If payments are greater than 30 days past due, client will be responsible to
pay via credit card in advance for any additional advertisements run in TLP.
ADVERTISER TLP ACCOUNT EXECUTIVE
DATE I HAVE READ AND AGREE TO THE TERMS AND CONDITIONS
STATED ON THIS CONTRACT AGREEMENT.
thelocalpalate.com / 496 King Street Charleston, SC 29403 / 843.793.4876 / advertise@thelocalpalate.com
DATE media kit 2015 / 12