BREAKING MODELS

FI R S T
CLASS
SPRING 2015
Volume 35 Number 1
BREAKING MODELS10
GardaWorld — and 1,000 Peterbilts — reinvent an industry
New SFFA for Model 567
26 |
Rapid Check Launches
24
FIND US ON:
The Peterbilt Experience, shown here, is a highlight for the thousands of customers who visit Peterbilt’s Denton manufacturing
facility annually. The 4,300-square-foot exhibit showcases the
company’s legendary history and its continued milestones in
the areas of design, technology, innovation and quality.
FI R S T
CLASS
6
Building Better
20
Dealer of the Year Awards
10
Breaking Models
24
Rapid Check Launches
16
Family Business
26
SFFA for Model 567
Lafarge puts Peterbilts to work for the first time
GardaWorld and 1,000 Peterbilts reinvent an industry
Keeping pace with rapid growth at R&M
Cervus takes top honor
Expedited diagnostics, service
New configuration ideal for mixers
ENGINEERED FOR YOUR WORLD.
Precisely The Right Tire.
With Bridgestone, you can count on tires engineered exactly for the demanding
conditions your trucks face every day. Precision you can count on to keep your
fleet rolling on time, and on budget. Learn more at Bridgestonetrucktires.com.
For your nearest Bridgestone Authorized Dealer, visit our website
www.bridgestonetrucktires.com
©2015 Bridgestone Americas Tire Operations, LLC. All Rights Reserved.
Custom-Driven Solutions
P
eterbilt owners understand that the specification and build process is truly,
uniquely Peterbilt.
From the time we listen to and fully understand your specific
application, you know that Peterbilt will deliver a custom solution for your trucking needs.
However, customization goes beyond spec’ing aluminum for the weight-conscious or aerodynamic enhancements to improve fuel economy. For example,
when a unique mixer drum configuration on new Model 567s for Lafarge required
a special spring installation, Peterbilt engineers were quick to come up with a
solution (page 6).
GardaWorld, the North American leader in cash services, put a different spin
Darrin Siver
General Manager
on customization in order to ensure operational and maintenance efficiency.
GardaWorld management wanted a common spec on virtually all 1,000 Peterbilt
Model 330s they’ll be taking delivery on over the next several years (page 10).
GardaWorld sought customization in the production process. So they
partnered with Peterbilt and a local armored-vehicle body builder to ensure
just-in-time delivery of their vehicles. This helped maximize their own
“If you’ve done your due operational efficiencies, knowing they could forecast the rollout of new
diligence, if your partner is vehicles years in advance.
“What I wanted to find was a company that was interested in
reputable, you commit to building a new kind of partnership, who would transform and develop
the relationship as we have new efficiencies in the way we built and took delivery of our trucks,” says
with Peterbilt.” GardaWorld founder and CEO Stephan Cretier.
“If you’ve done your due diligence, if your partner is reputable, you
commit to the relationship as we have with Peterbilt.”
At Peterbilt, we are pushing custom solutions to a whole new level — and with
that, a whole new level of customer satisfaction.
Editorial director: Derek Smith • Editor: Bill Laste • Client services manager: Cyndy Moylan • Publisher: Pete Sobic
First Class is published by Northbrook Custom Media, a division of Randall-Reilly Publishing Company, LLC, on behalf of Peterbilt Motors Company and its dealers. Editorial office:
21420 W. Greenfield Ave., New Berlin, WI 53146. Phone (262) 650-9260. Printed in the U.S., copyright 2015. Postmaster: Send form 3579 to 21420 W. Greenfield Ave., New Berlin, WI 53146.
One-year subscription in the U.S. $12.00; $15.00 in Canada; $25.00 all other countries payable in U.S. funds.
“Agreement Number 40732015”. Change of address or undeliverable copies should be sent to: 1415 Janette Ave., Windsor, Ontario, N8X 1Z1 Canada.
FIRST CLASS l 5
lafarge
Better Building
Lafarge puts Peterbilts to work for the first time
Lafarge, the international building materials supplier with major operations on five
continents and annual revenues of $17 billion, is guided by a broad mission statement.
It reads, in part, “Our Ambition: Building
Better Cities… We will no longer only be a
producer of materials, but also a provider of
solutions.”
At the core of such ambition are the
materials themselves, the cement, aggregates
and concrete that is the stuff of housing and
infrastructure projects. And central to the
success of these projects is the delivery of
that product.
And it’s there that Lafarge, at least in
one North American location, has begun
partnering with Peterbilt for the first time.
Four new Peterbilt Model 567s made their
recent debut in one of Lafarge’s operations
in Baltimore. Based on the success of the
trial, 19 new Model 567s are about to be
delivered. The new trucks, all fit with mixer
drums from ConTech, will make up about a
quarter of the Lafarge Maryland-based fleet.
“We hadn’t shopped for new trucks for
a number of years,” says Mike Taylor, Vice
President of Ready Mix Manufacturing for
Lafarge U.S. “We’d been running one brand
of truck, but we were starting to see that the
quality wasn’t what we needed it to be.
“Meanwhile, there was a Peterbilt salesman who called on me two or three times a
year and I had started to wonder why he kept
calling me. Eventually, I gave him his chance,
and we looked at the new model.”
567 gets a closer look
The new Model 567 had just made its
debut around that time, and Taylor gave it a
thorough inspection.
“The first thing that impressed me was
6 l FIRST CLASS
the cab,” he says. “Frankly, a lot of drivers are
larger than they once were, so the bigger cab
gives them some room in which to operate.
“But what I also noticed right away was
the way the truck was built. There were components made of steel whereas others had
the same part made of plastic. You could
tell the way the hood was hinged — it didn’t
just flop over when you opened it, and I
knew that would be a feature our mechanics would appreciate. And the color-coded
cables and wires — everything on the firewall
was easy to see and work on. Other brands
with the traditional doghouse style are very
difficult to work around. It was very impressive from a mechanical perspective.
“The Model 567 also addressed two key
components for us — the excellent visibility
from the cab that promotes safety for our
drivers, and the operational efficiencies that
we expect to result in better fuel economy
and a reduced environmental impact.”
Once the decision was made to integrate the Model 567 into the fleet, Lafarge
Transportation Director Walter Leizear got a
first-hand look at the uniquely Peterbilt specification process, as well as the collaboration
between Peterbilt and Con-Tech engineers
to ensure a final product suited to Lafarge’s
requirements.
“Being part of the build process was
really neat,” he says. “The Peterbilt people
were very knowledgeable, very dialed in.
And once we took delivery of the trucks, the
support has been terrific. They’ve been very
responsive. They were all ready to jump in
and respond to our needs.”
New trucks to senior drivers
Leizear assigned the new trucks to his top
senior drivers, some of whom initially didn’t
“Being part of the build process was really neat. The
Peterbilt people were very
knowledgeable, very dialed in.”
— Walter Leizear
Peterbilt Model 567s recently made
their debut in the Lafarge mixer fleet.
FIRST CLASS l 7
“Guys on the job were saying, ‘That’s a nice
truck.’ And I said, ‘Yep — that’s a Peterbilt.’
They’re getting noticed.”
The Right Tire
Changes Everything.™
Michelin manufactures some of the most fuel efficient tires in the
industry. In fact, the SmartWay ® verified MICHELIN ® X One ® Line ™
Energy D tire is the most fuel-efficient drive tire in North America.
Switching to MICHELIN ® X One ® wide base single tires can save you up
to 10% in fuel*. That’s why more than two million X One tires have
worked hard for customers across North America.
Michelin offers tires to fit every application. Choosing the right tire
allows for the best performance and durability for your specific need.
For more information on selecting the right tire for fuel economy or
vocational use, visit michelintruck.com.
*Based on industry standard rolling resistance testing of comparable tires and retreads. Actual results may
vary, and may be impacted by many factors, to include road conditions, weather and environment, driver
performance, etc.
8Michelin_Ad_half_vertical_Peterbilt.indd
l FIRST CLASSCLASS
1
3/4/15 12:04 PM
have an interest in running a truck
spec’d with an automatic transmission.
“I had one of our guys tell me he
didn’t want one of those new Model
567s with the automatic transmission,”
Leizear says. “We drove one around
when it got here and he said, ‘OK.’”
Rick Covert is one of the senior drivers who has become quite comfortable
in the new Model 567.
“The ride is great and it has plenty of
room,” Covert says. “And I really like the
way it handles.”
Part of the ride quality can be
attributed to a special spring installment on the driver side specially engineered to accommodate a unique drum
configuration. Additionally, Taylor cited
an inside grab rail placement — he preferred them outside — as a spec option
Peterbilt quickly made to ensure total
satisfaction on its subsequent order.
Leizear says the Model 567 is
weight-efficient. He also is noting some
improvement in fuel economy, despite
the challenges presented by the application.
“We’re really trying to do something
about it,” he says. “This equipment,
along with training our drivers to operate more efficiently, will help a great
deal.”
Leizear also reports that the new
equipment is getting some attention in
the field.
“We had a big curb job here and
those guys on the job were saying,
‘That’s a nice truck,’ and I said, ‘Yep —
that’s a Peterbilt.’
“They’re getting noticed. This next
group of trucks we’re getting, they’re
going to make an impact here.” FC
LONG•RUN
HELP YOUR FLEET GO THE EXTRA MILE WITH PETERBILT TRUCKS AND GOODYEAR FUEL MAX TIRES.
®
®
Choose Peterbilt trucks with Goodyear Fuel Max tires
for long tread life, even wear and a lower cost per mile.
Plus, get the confidence that comes with 24/7 roadside
service for a total package that helps you save money.
Learn more about Goodyear Fuel Max tires at
goodyeartrucktires.com.
Fuel Max™ LHD G505D™
Fuel Max™ LHS™
©2015 The Goodyear Tire & Rubber Company. All rights reserved.
G392A SSD™
DuraSeal + Fuel Max™
Gardaworld
Breaking Models
GardaWorld — and 1,000 Peterbilts — reinvent an industry
There are two types of entrepreneurs in
the world, according to Stephan Cretier,
the founding president and CEO of
Montreal-based security services provider
GardaWorld.
“There are the Steve Jobs types, the
inventers,” says Cretier, who launched
his firm in 1995 with a $25,000 second
mortgage on his home and has grown it
into a global, 48,000-employee, $2-billion industry leader.
“And then there are those who look at
the existing model, find ways to adapt it
and make it better,” he says. “That’s me.”
Indeed, “finding ways to make it better” is exactly what Cretier has done to
the entire armored vehicle services industry. It’s now more accurately known, at
least at GardaWorld, as “Cash Services,”
and that’s no mere exercise in semantics.
Cretier and his team justifiably use the
word “transformation” often in describing their effect on the industry.
But in order to transform an industry,
GardaWorld first had to transform many
of its own processes and perceptions.
Among those processes was equipping
their drivers with trucks, and that transformation will eventually result in the
integration of 1,000 Peterbilt Model 330s
into the GardaWorld fleet.
And that process started with Cretier
looking at a model — and breaking it.
Business people in security
Understanding why 1,000 Peterbilt
Model 330s are ideally suited to serve
10 l FIRST CLASS
GardaWorld and its 12,500 North
American clients begins with an
understanding of how trucks fit the
GardaWorld operations model. When
“And then there are
those who look at
the existing model,
find ways to adapt
it and make it better.
That’s me.”
— Stephan Cretier
Cretier first launched his business in 1995
— after a few years working in the security
industry that followed a few years as a
baseball umpire — he launched it with the
confidence that the way the industry then
worked was deeply flawed and ripe for a
major makeover.
“I looked at the older brands, and
decided we could offer better service in
a business-to-business environment,” he
says. “Instead of security people in business, like the retired police officer types
you’d so often find, I wanted business
people to learn the security business and
provide our clientele with business-oriented solutions.
“Yes, I was confident I had the right
model. But our first challenge was overcoming our clients’ expectations that
what we were going to be providing them
was simply a truck driven by a warm body
in a uniform.”
Typically, that truck provided the
transportation link for a driver team to
deliver cash from a client, such as a retailer or a restaurant, to the bank, or from
the bank to an ATM. But Cretier envisioned GardaWorld replacing the bank as
the central link of the model, from which
it could offer services traditionally performed by a bank, such as secure storage
and cash processing.
“The rationale for banks maintaining an in-house money room, or a cash
vault, didn’t exist,” explains Chris Jamroz,
President and COO of GardaWorld. “It
wasn’t cost effective for banks to commit
that kind of infrastructure. So we offered
fully outsourced cash processing, became
one of the largest currency processors in
the world, and are now the fastest-growing proponent of this new model.”
“If you’ve done your due diligence,
if your partner is reputable, you
commit to the relationship as we have
with Peterbilt. You’ll get better
quality and value in the end.”
FIRST CLASS l 11
In the new model, GardaWorld and
its services replace banks at the epicenter
of the cash supply chain, with armored
trucks serving as links in the chain. Both
clients and the banks — unencumbered
by the costly security aspects that banking had traditionally entailed — have
embraced it.
“We transformed the industry,” says
Jamroz.
Buying trucks
What remained the same, however,
was the model by which GardaWorld
procured its equipment, according to
Senior Vice President of Operations
Charles Roberge.
“In the past we’d buy 20, 50, 100
trucks at a time, from various OEMs,”
says Roberge. “We’d send them to
Cambli (Cambli International is an
armored truck body manufacturer based
in suburban Montreal) and they’d always
have to move some things on the truck
in order to outfit it properly, or change
the spec. The process was long, expensive and inefficient. They had to unbuild
before they could build.”
There were a variety of specs in the
GardaWorld fleet, all of which matched
applications that differed based on geography or the specific, intended use of the
vehicle. For example, a truck that could
hold a heavy load of coins on pallets
might spec differently than one that regularly replenished ATMs.
It was then that Cretier and his team
began looking at ways to gain efficiency,
both in production and delivery of their
equipment — and the resulting cost — as
well as in street operations.
“Our team would tell me, ‘We reduced
the cost of our trucks by 15 percent,’”
says Cretier. “I’d say, ‘Let’s reduce it by
40 percent.’ And they’d say, ‘Oh, boss,
you’re never satisfied,’ but what I wanted
to find was a partner that was interested
12 l FIRST CLASSCLASS
Senior Vice President of Operations Charles Roberge (left) and President and COO Chris
Jamroz helped build the GardaWorld model for truck procurement and cash services.
in building a new partnership, who would
transform and develop new efficiencies in
the way we built and took delivery of our
trucks. We wanted J-I-T delivery.”
To achieve such efficiency — both in
cost and time — would require a single,
versatile spec. Says Roberge, “We decided
to look at one truck to serve 90 percent
of our needs, instead of so many trucks
more specifically suited to each of them.”
After a review of several truck candidates from various OEMs, GardaWorld
personnel selected the Peterbilt Model
330. Its performance characteristics, durability and reliability in particular, helped
the Model 330 chassis make the grade,
but what really intrigued GardaWorld
personnel was the means by which it
could be produced by Peterbilt, have an
armored body installed and delivered.
Given the repeated processes resulting from a single spec — and the fact that
no longer was an “unbuild” required on a
newly delivered chassis before the “build”
could begin — production engineers from
Cambli and Peterbilt were able to optimize production efficiencies. The fact
that the Model 330s would be built at
Peterbilt’s Ste.-Therese facility (also suburban Montreal, and in close proximity to
Cambli) helped efficiency as well. Some
previous purchases had been delivered to
Cambli from Mexico.
The bottom line offered cost savings
that could only result from a high-volume partnership and commitment.
GardaWorld is now taking delivery of
four to five road-ready Model 330s a
week. And their on-the-road performance
has quickly drawn attention as well.
Drivers know Peterbilt
Even the driver of an armored truck
knows the reputation of the long-haul
legend, says Roberge.
“Oh yes,” says Roberge, who adds
he expects an 800,000-mile, 10-to-12year service life out of his trucks. “They
are pleased to be getting such a quality
vehicle. And they particularly like the high
maneuverability offered by a shortened
wheelbase when in an urban environment
like Manhattan or Chicago.”
Drivers also enjoy the security offered
by a reliable chassis and drivetrain,
besides the armored structure offered by
the body.
“One of the most important roles our
trucks play is safety,” says Jamroz. “These
vehicles are there to protect our employees. Understand that there are dangers
in this line of work. As long as our drivers
are inside a well functioning, quality vehi-
cle like these Peterbilts, it is like they are in
their mother’s womb.”
Adds Roberge, “The Allison automatic transmission makes it very easy
Cash will stick around — for now
For those who think we’re on the brink of a cashless society, think again, counsels Chris
Jamroz, COO of GardaWorld.
In 2007, $700 billion in cash changed hands in the United States. Five years later, that
figure was up — not down — to $1.3 trillion.
Jamroz cites a variety of reasons — many households that lost credit during the financial
crisis must rely on cash transactions, for example, and some simply feel more confident
in cash transactions — but the bottom line is that the Fed is printing more money. And
GardaWorld is trusting its delivery to a fleet of Peterbilt trucks.
“The result is an increased demand for our services,” he says. “$3 billion to $7 billion is
withdrawn daily in this country. These bills have to be transported safely and securely. We
wouldn’t be making a $100 million investment in our new Peterbilt equipment if it were not
absolutely crystal clear to us that our services, as the fastest-growing, biggest proponent of
our particular model, will continue to be in high demand.”
FIRST CLASS l 13
to drive, and the interior design is very
focused on the comfort of the driver.
We are a firm believer that a happy,
comfortable employee will be an efficient employee.
“And with the proven reliability of
the Peterbilt product, they provide the
security and safety that our customers and employees require. That’s the
draw.”
Maintenance, provided by a
GardaWord service network of 45 hub
locations in North America, is greatly
simplified by the commitment to the
Model 330.
“The maintenance is easily teachable
because there’s only one type of vehicle,” says Roberge. “So we improve service efficiency. We’ve also significantly
reduced the parts inventory. And since
it’s the same truck, it’s easily rolled out
to our branches as well.”
Faster
Fueling
“The trucks — and our relationship with Peterbilt — are
so important to our business... They are what cements
each side of the business to each other. We could not do
what we do without a quality vehicle.”
Benefits of partnership
Cretier, too, has a hands-on understanding of the benefits of the Model
330 in the field. But from his position
he also has an understanding of the
benefits of a single-source partnership.
He dismisses the notion that buying
from multiple suppliers could improve
his leverage.
“That’s an old way of doing business,” he says. “If you’ve done your due
Longer
Hold Times
Increased
Range
diligence, if your partner is reputable,
you commit to the relationship as we
have with Peterbilt. You’ll get better quality and value in the end.
“The trucks — and our relationship
with Peterbilt — are so important to our
business,” he adds. “They‘re not the center of the business anymore — they are
what cements each side of the business
to each other. We could not do what we
do without a quality vehicle.” FC

Guaranteed Fuel
Delivery to Engine
The Westport iCE Pack™
LNG Tank System is perfectly
matched to work with the
Cummins Westport ISL G and
ISX12 G natural gas engines.
Save Money with Cold LNG Fuel
1-855-978-9464 » sales@westport.com » westport.com/iCEPACK
WE ARE THE NATURAL GAS TECHNOLOGY EXPERTS
14 l FIRST CLASSCLASS
The Smart Way to Get
3-6% Better Fuel Economy.
Introducing the
SmartAdvantage Powertrain
™
Cummins and Eaton have joined together to deliver fully integrated powertrains with unprecedented
performance and fuel economy. The SmartAdvantage Powertrain takes the efficiency of Cummins ISX15 and
ISX12 with SmartTorque2 (ST2), and combines it with the smooth-shifting Eaton® Fuller Advantage® 10-speed
Automated Transmission, for 3-6% better fuel economy for the ISX15 and 2-4% better fuel economy for the
ISX12. The engine and transmission share critical data, determining the torque required to deliver the power
level that drivers need. Error-free, guess-proof shifting makes every driver in your fleet as efficient as your best
driver—so you save more money on every haul.
Learn more at SmartAdvantagePowertrain.com.
©2015 Eaton Corporation. All rights reserved. Eaton, Fuller and Fuller Advantage are registered trademarks of Eaton. Cummins and the “C” logo
are registered trademarks of Cummins Inc. All trademarks, logos and copyrights are those of their respective owners.
R&M TRUCKING
New Peterbilts help keep pace with rapid growth at R&M
Family Business
Can a busy, booming, 300-truck LTL, logistics and warehousing operation still be considered a “mom and pop” shop?
It can if customers are treated the same way they were
when it was a three-truck operation four decades ago — and
if 82-year-old “Mom” still keeps the regular office hours she
always has, four days a week.
Such is the case at R&M Trucking, the rapidly growing
R&M Trucking in Franklin Park, Ill., has
recently made a commitment to the Peterbilt
Model 579 for their Class 8 hauling needs.
16 l FIRST CLASS
firm near O’Hare Airport in Franklin Park, Ill. “Mom” is
Margaret May, the family and company matriarch, whose
late husband Robert founded R&M in 1976. Sons David
and Jerry have handled much of the management for the
100-percent family-owned firm since 1994.
Growth has never been less than 8 percent a year and
has been as high as 20 percent, according to David. But
with such rapid growth came a fleet development strategy
that was, by necessity, more reactive than proactive. When
director of transportation Chris Sturgeon joined the company three years ago, he set out to streamline, simplify and
standardize fleet operations.
Among the company’s most important steps were a
recent single-source commitment to Peterbilt — both with
the Class 8 Model 579 and the medium-duty Model 337 —
and its PACCAR engine platform.
“We needed a better quality truck and one with better
residual value, so we went shopping,” says Sturgeon. “We
needed to straighten out the fleet.”
Started with a handshake
Back in 1976 when Robert May started the firm, “he got
and kept business with a handshake,” remembers his wife.
“The boys run things the same way, as much as they can.”
Such an honest, simple approach to business wasn’t as
common as you might think. In the 1990s, R&M was sold
to outside ownership, and more than half of the customer
base left during the new ownership’s three-year tenure.
After the sons petitioned their father to buy it back, the
family soon did regain ownership of the company and
returned to premium levels of customer service and treatment. About 90 percent of their original accounts soon
returned, according to Margaret.
In that context, such steady — and in some cases,
explosive — growth for the company is no surprise. The
2009 acquisition of Jeff’s Fast Freight, a 40-truck fleet in
Milwaukee, also boosted revenues.
Today, R&M’s workload can be separated into three
categories: Street delivery, where 27 Model 337s out of an
80-truck fleet in both straight truck and tractor configuration work locally; Rail, in which 12 Model 579s in the
60-truck fleet have recently debuted; and Airport, in which
cargo is shuttled to and from nearby O’Hare by an 80-truck
fleet. Most of their operations occur within about a 100mile radius of headquarters.
Some trucks on the airport side will work busily all day
but accumulate no more than 10,000 miles a year. Others
will push closer to 100,000 miles annually, but in any of
R&M’s applications, the work is heavily stop-and-go, often
in tight quarters and on roads that will challenge any suspension.
“We had trucks here that were only a year or two old
and they looked like they were 10 years old,” says Sturgeon.
“It’s difficult work but we had some things like fenders
breaking apart and it looked bad.
“That had to stop for two reasons: One, in the interest of
safety, it’s not good for the driver or the motoring public. And,
two: Image. Image is everything.”
The company committed to a maintenance program that
“Drivers take pride in our Peterbilts.
You’ll see them out there polishing their
trucks. You never saw that with our
past equipment.”
— Chris Sturgeon
wouldn’t allow even cosmetically damaged equipment out on
the road. They also committed to Peterbilt Model 579s and
337s that could endure some wear and tear better than the
fleet equipment he had been running. They took delivery of
the first Peterbilts last year. Another 12 are soon to be delivered as they cycle out old equipment and replace it exclusively
with Peterbilts.
Driver pride
The new Model 579s have been awarded to the senior
drivers, says Sturgeon.
“They take pride in them,” says Sturgeon. “You’ll see
them out there polishing their trucks. You never saw that
with our past equipment.”
Those drivers have also posted some eye-catching fuel
economy figures. Only limited data is available so far, but
Sturgeon reports incidents of the Model 579, PACCAR
MX-13 engine, Eaton Fuller 10-speed and a well-trained driver
achieving 10 mpg on certain line-haul routes.
For David May, the end result of Peterbilt ownership
is performance that can help preserve relationships and
promote growth with both new and long-time customers.
And while the Peterbilt image might mean more to drivers
than to his customers, he knows there are other factors
that will keep this family-run company treating customers
like family.
“They may not know it’s a Peterbilt delivering their
product,” he says. “But what they do know is the job is
getting done every time, on time. They can depend on us,
and that’s because we can depend on our equipment.” FC
FIRST CLASS l 17
PETERBILT NEWS
Model 320 Achieves Record Production
Peterbilt’s low-cab forward Model 320 reached
record production in 2014
with more than 1,600 trucks
built, a 12 percent yearover-year increase, Peterbilt
Motors Company recently
announced.
The specialty vehicle – used
primarily in refuse operations and concrete pumper
applications – was recently
introduced with an entirely
new interior. A right-hand,
stand-up cab configuration
was announced late last year.
Additionally, the company
said it would introduce a
dual-steer configuration later
this year.
“The Model 320 has
been a proven performer
for many years and through
many harsh operating environments. Since 2000 we’ve
seen large market share
gains for the Model 320,”
says Robert Woodall,
Peterbilt Assistant
General Manager of
Sales and Marketing.
“We anticipate even
larger gains ahead as
customer reception of
the new Model 320
is outstanding, providing superior fit and
finish and numerous
enhancements that
improve
operator
comfort, productivity
and safety.”
Among its many
new features are a
new instrumentation panel
with LED backlit gauges;
Peterbilt Driver Information
Display that provides realtime communication of vehi-
Alcoa Ultra ONE™ Wheel with MagnaForce™ alloy
HEAVY-DUTY WITHOUT THE HEAVY.
Unmatched strength at an unbeatable weight. We shed five
pounds of overall weight from our 22.5" x 8.25" wheels so each
one is only 40 pounds. Add it up and you save nearly another
100 pounds per rig. That’s a nice lift to your bottom line.
www.alcoawheels.com/ultraone
Follow us on Twitter @AlcoaWheels
18 l FIRST CLASSCLASS
cle performance and diagnostics; easy-to-reach instrumentation; and increased
visibility, including rear cab
corner windows.
Ready for what’s ahead?
Even the safest and most skilled drivers are at risk of rear-end collisions, rollovers,
and loss of control. Bendix gives you the power to help reduce that risk. We offer
proven advanced safety technologies like high performance air disc brakes,
full-stability systems, collision-mitigation technology, and more. The unexpected
is up ahead – will you be ready?
The time to prepare is now. To learn how, visit safertrucks.com/solutions, email
safetysolutions@bendix.com, or call 1.800.AIR.BRAKE (1.800.247.2725) today.
© Bendix Commercial Vehicle Systems LLC, a member of the Knorr-Bremse Group. All Rights Reserved.
peterbilt news
Cervus Equipment Peterbilt
Earns Dealer Honor
Cervus Equipment Peterbilt has been named Peterbilt’s 2014
North American Dealer of the Year for its consistently high level
of customer satisfaction, significantly growing its heavy- and
medium-duty truck and PACCAR MX-13 engine sales and quadrupling its number of locations.
In addition to the North American Dealer of the Year, Peterbilt
also recognizes top-performing dealer groups with Best in Class
awards. The Best in Class Awards are based on a combination of
Peterbilt’s Standard of Excellence scores, financial performance,
parts and service performance, and utilization of PACCAR training and programs.
Receiving Best in Class Awards were (Dealer Principals
listed in parentheses):
• Allstate Peterbilt (Don Larson and Jeff Vanthournout)
• Calgary Peterbilt (Doug Fach)
• Jackson Group Peterbilt (Blake Jackson)
• Larson Group Peterbilt (Glenn, Kyle, Kevin and Kory Larson)
• Performance Peterbilt (Nathan Ried and Ryan Church)
• Peterbilt of Louisiana (Jack Brabham)
• Peterbilt of Sioux City (Brad Wilson)
• Peterbilt Manitoba (Doug Danylchuk)
• Peterbilt Pacific (Terry and Don Pasiuk)
• Rush Peterbilt Truck Centers (Rusty Rush)
• Stahl Peterbilt (Eddy Stahl)
• The Peterbilt Store (John, Jeff and Greg Arscott).
Peterbilt also honored the following dealerships for outstanding performance.
Earning 2014 Dealer of the Year awards were:
•CamionsExcellencePeterbilt,Quebec —
PACCAR MX Engine Dealer of the Year.
•G.L.SayrePeterbiltofConshohocken,Penn., —
Medium Duty Truck Dealer of the Year.
•ThePeterbiltStore,12locations —
North American Parts and Service Dealer of the Year.
•AllstatePeterbilt,19locations —
TRP Dealer of the Year.
Peterbilt announced the awards during its annual Dealer
Meeting in Scottsdale, Ariz. In addition to the dealer awards, the
two-day business meeting included presentations and breakout
sessions covering market trends, product and service features, and
new dealer/customer technologies.
From left to right, Robert Woodall, Peterbilt Assistant General
Manager of Sales and Marketing; Darrin Siver, Peterbilt General
Manager and PACCAR Vice President; and John Higgins, Cervus Vice
President,Transportation.
20 l FIRST CLASSCLASS
Quality, Reliability,
availability and value FoR all Makes.
®
THE ALL-MAKES LEADER
TRP®All-Makes Promise. It’s the promise of performance you can rely
on when the road ahead is unreliable. It means a wide selection of
dependable replacement parts for all makes of trucks, trailers and
buses. It stands for quality and value for heavy- and medium-duty
applications. And it is where you’ll find an industry-leading warranty
and nationwide availability that keeps your business moving forward.
Search for TRP parts on TRPParts.com or visit
your nearest authorized TRP retailer.
Image depicts a representation of the product. Actual product may differ.
TRP is a registered trademark of PACCAR INC.
peterbilt news
Anniversary Tour Drew
20,000 Attendees
Traveling throughout North America for
eight months, Peterbilt’s 75th anniversary
truck and trailer concluded its tour after visiting nearly 100 events and attracting almost
20,000 attendees, Peterbilt Motors Company
recently announced.
“Our customers and brand enthusiasts wholly embraced our anniversary celebration and
we thank them for their yearlong support,”
says Darrin Siver, Peterbilt General Manager
and PACCAR Vice President. “The anniversary
tour provided a great opportunity to reflect on
Peterbilt’s storied history and the many future
milestones we will together achieve.”
The centerpiece of the tour was a custom-built, double-expandable, 53-foot trailer with Peterbilt memorabilia, interactive
22 l FIRST CLASSCLASS
displays, a history wall display, a PACCAR
MX-13 engine and cab and sleeper cutaways
of Peterbilt’s new Models 579 and 567. The
trailer was transported by the Model 579
Anniversary Edition.
In addition to 80 Peterbilt dealership visits, the truck and tractor also went to major
trucking industry events, including a 75th
anniversary celebration in Stockton, Calif.,
which drew thousands of attendees and 351
Peterbilt trucks and tractors.
It was the largest collection of Peterbilt
trucks ever assembled and likely the largest collection of a single brand of vehicle ever gathered in place. Nearly every model of Peterbilt
was represented, including the first-ever chassis produced.
Peterbilt,
Employees,
Set New
Record for
United Way
Donations
Peterbilt recently presented the United Way
of Denton County with
a check for $414,375
– an 8 percent increase
over 2013 and a new
all-time record. The
donation
includes
employee payroll contributions, a corporate
pledge and money collected during a weeklong series of fundraising activities.
Peterbilt and its
employees have donated more than $4 million during the past 10
years to United Way
of Denton County in
addition to many volunteer hours and other
collaborative efforts.
Beyond the annual
United Way fundraising, Peterbilt employees mobilized to collect and deliver gifts for
250 children for the
Salvation Army’s annual Angel Tree program
and donated and delivered three large crates
of toys for Denton
County’s Toys for Tots
drive.
The Most Fuel Efficient
Peterbilt Powertrain Available
The Peterbilt APEX powertrain.
Peterbilt and Eaton have
collaborated to create a fully
integrated powertrain that
delivers superior performance
and provides a 4% improvement in fuel economy.* The
APEX package integrates the
PACCAR MX-13 Engine and
Eaton® Fuller Advantage™
10-speed automated transmission. They share critical data,
including engine torque and
operating gear. Precise engine
and transmission communications are combined with
proprietary control logic to
further enhance downspeeding in both overdrive and
direct operation, maximizing
fuel economy. This powertrain
simplifies operation for both
new and experienced drivers.
Smooth, automated shifting
makes driving easier.
For more information on the
APEX package, contact your
local Peterbilt dealer or visit
www.peterbilt.com
*Individual fuel economy improvement
will vary depending on use, road
conditions and other factors.
BACKED BY
SUPPORT
peterbilt news
Peterbilt Launches Rapid Check, Offering
Expedited Diagnostics and Service
Peterbilt has launched a new quick
assessment service program that is available throughout the company’s North
American truck dealer network. Called
Rapid Check, the new program provides customers with diagnostics and
an estimate of needed repairs in two
hours or less.
“Rapid Check will maximize customer uptime and make their Peterbilt
service experience as efficient as possible,” says Darrin Siver, Peterbilt General
Manager and PACCAR Vice President.
“Regardless of truck make or model
and regardless if the customer is local or
passing through the area, Rapid Check
24 l FIRST CLASSCLASS
will provide them with an expedited, best
in class service assessment and estimate
to help them get back on the road quick-
ly and cost effectively.”
Siver said the program is available
throughout the Peterbilt dealer network,
now at more than 300 locations. Within
two hours, the Rapid Check program
provides:
• Basic vehicle diagnostics
• Evaluation of needed repairs or, if necessary, more complex diagnostics
• Regular communication with customers updating the status of
their vehicles
• Estimate of needed repair time
“Peterbilt dealerships already lead
the industry in the quality, accuracy
and efficiency of their service work,
achieving the highest levels of customer
satisfaction,” says Siver. “Rapid Check
will be another effective tool for dealers
to serve customers by exceeding expectations and helping them meet their
business requirements.”
Model 579 EPIQ, MX-13 Engine
Showcase Fuel Efficiency
Peterbilt Motors Company has been
highlighting its best in fuel economy
with its aerodynamic flagship Model
579 EPIQ – which includes the PACCAR
MX-13 engine – at recent industry events,
such as the TMC annual meeting.
Attendees were able to get a closer look at the ground-breaking MX-13
engine with a standalone display.
“The Model 579 EPIQ is revolutionizing the industry with its aerodynamic efficiency, optimized powertrain
and innovative fuel-saving technologies,” says Darrin Siver, Peterbilt General
Manager and PACCAR Vice President.
“We’re pleased to showcase this vehicle
for the thousands of trucking professionals who attend TMC and other industry
events and are positively changing the
industry by developing recommended
practices and new, inventive ways to
optimize fleet performance and profit.
The Model 579 EPIQ is a perfect fit.”
According to Peterbilt’s Chief
Engineer Scott Newhouse, the Model
579 EPIQ improves fuel efficiency by
up to 14 percent. It includes many of
the aerodynamic features included on
the SuperTruck, which recently achieved
10.7 miles per gallon after extensive field
testing.
EPIQ includes another new proprietary Peterbilt system called
APEX, an optimized drivetrain
that pairs the PACCAR
MX-13 engine with the
Fuller Advantage
Automated
Transmission.
“The MX-13
is an industry
leader in fuel
efficiency,
performance
and reli-
ability. We developed proprietary control logic that provides precise communication between the MX-13 and the
Advantage transmission for a fully integrated powertrain that delivers superior
fuel economy,” says Newhouse.
Model 567 Available with All-Wheel Drive Feature
Peterbilt’s Model 567 is more than
up to the challenge of the full range
of heavy- and severe-duty applications.
A new all-wheel drive option, recently announced by Peterbilt Motors
Company, means the company’s flagship vocational truck is work-ready for
even tougher jobsites and more extreme
terrains.
“The Model 567 was engineered to
be a rugged, durable workhorse and
we continue to expand its capabilities
through new features and configurations
to meet customer needs and exceed their
expectations,” says Robert Woodall,
Peterbilt Assistant General Manager of
Sales and Marketing. “The new all-wheel
drive Model 567 will help customers go
off-road in tough conditions with ample
traction, power and maneuverability
they can rely on.”
All-wheel drive is available for the
Model 567 in a set-back front axle configuration. It includes the Marmon-
Herrington MT-22H front drive axle
rated at 22,000 pounds and the Dana
Spicer DS4636 drive axle rated at 46,000
pounds. It can be ordered with a range
of auxiliary components, including
transfer cases, to meet the full array of
customer needs. Or, if customers prefer,
the drive axle can be used in place of the
transfer case.
The all-wheel drive Model 567 is now
available for order and will go into production in April.
FIRST CLASS l 25
peterbilt news
New Model 567 Set-Forward
Axle Configuration
Peterbilt has introduced
a new set-forward front axle
configuration for its flagship vocational Model 567.
The new truck is ideal for
mixer and other weight-conscious applications.
“The Model 567 SFFA
(set-forward front axle) lets
customers maximize payloads while helping meet
state and federal bridge law
requirements,” says Robert
Woodall, Peterbilt Assistant
General Manager of Sales
and Marketing. “The Model
567 is a low-weight leader and this new configuration will let customers take
full advantage of that through
optimized weight distribution.”
Like the set-back axle version, the Model 567 SFFA is
available in both 115- and
121-inch BBC lengths. The
115-inch BBC has a bumper
to front axle distance of 29
inches and the 121-inch
BBC has a bumper to front
axle distance of 31 inch-
es. These dimensions were
carefully engineered to maximize maneuverability while
providing the ideal wheelbase to comply with bridge
law requirements.
“The new axle position
builds on the Model 567’s
already exceptional versatility, helping customers across
a wide range of applications
reach higher levels of performance, productivity and
profitability,” says Woodall.
“The Model 567 broke new
ground for visibility, maneuverability and durability.
Customer reception of the
Model 567 has been overwhelmingly positive and the
new SFFA configuration
gives our customers more
choices than ever to meet
their jobsite requirements
and business goals.”
The Model 567 SFFA
is available for order now
through Peterbilt dealerships. Production is scheduled for June. FC
The new set-forward front axle configuration for the Peterbilt Model 567 will optimize weight distribution and help customers maximize
payloads while meeting state and federal bridge law requirements. The Model 567 SFFA is available for order now, with production
scheduled to begin in June.
26 l FIRST CLASSCLASS
Fan us on Facebook
ChevronDelo.com
First Class Magazine
21420 West Greenfield Avenue
New Berlin, WI 53146
Visit peterbilt.com/579 for more information.
579 & MX-13 Ad-2013(RR-CCJ).indd 1
10/3/13 1:23 PM
Peterbilt Motors CoMPany
Denton, tX
(940) 591-4000
HorsHam, Pa
(215) 773-2990
nasHvILLe, tn
(615) 208-1800
san ramon, Ca
(925) 830-4900
sCHaumburg, IL
(847) 310-9939
mIssIssauga, on
(905) 858-7090
90000