THROUGH - Kollaboration SF

Transcription

EMPOWERMENT
THROUGH
ENTERTAINMENT
SPONSORSHIP PACKET 2013
Cover Page: Kollaboration SF 4 contestants, Run River North (formerly Monsters Calling Home).
I
TABLE OF CONTENTS
FOREWORD
FROM THE
EXECUTIVE DIRECTOR
2
ABOUT KOLLABORATION
3
ABOUT KOLLABORATION SF
4
DEMOGRAPHICS
5
KOLLABORATION NETWORK
7
SPONSORSHIP LEVELS OVERVIEW
8
SPONSORSHIP BREAKDOWN - TIER 1
9
10
12
OTHER SPONSORSHIP OPPORTUNITIES
13
KOLLABORATION SF 4 SNEAK PEEK
14
WHY SPONSOR KOLLABORATION SF?
15
CONNECT WITH US
16
KOLLABORATION SF • S PONSORSHIP PACKET 2013
2
FOREWORD FROM THE EXECUTIVE DIRECTOR
Dear Future Sponsor,
On behalf of Kollaboration San Francisco, I would like to invite you to join our movement as a sponsor or
donor for our 4th annual Kollaboration San Francisco live showcase.
Kollaboration SF 4 will take place on Saturday, August 3, 2013 at the historic California Theatre in San Jose,
CA. We will be showcasing the most talented and diverse API talent the Bay Area has to offer in a night of
talent and empowerment through entertainment.
Kollaboration is an annual talent showcase and movement produced by young Asian & Pacific Islander (API)
professionals and students. Our movement promotes a strong API presence in entertainment and media and
empowers generations of young API artists to pursue their dreams.
In 2000, Paul “PK” Kim created a talent showcase for Korean Americans in Los Angeles to share their diverse
abilities, and to also serve as a platform to elevate community issues. Over time, the show expanded to
other major North American cities–Chicago, Atlanta, Toronto–and expanded to include all Asians and Pacific
Islanders. In 2013, there are 14 North American cities that are part of the Kollaboration family, spanning from
Honolulu to Houston to New York[1].
Each Kollaboration city functions through its volunteer staff members–young professionals and students
who are passionate about the movement and being part of this strong, growing network. Our sponsors
and donors play a critical role in the Kollaboration movement by providing resources for the production
of our annual show and our special guests. For example, in 2011 we were able to host (then) Golden State
Warrior Jeremy Lin as a special guest judge for our 2nd annual show at UC Berkeley’s beautiful Zellerbach
Auditorium.
The API community is rapidly emerging as an expressive and influential voice, which is reflected in the
high-volume throughput of online content in the form of photos, videos, blogs and social media posts. The
opportunities are limitless and this is indeed our time to shine.
Your tax deductible donation will ensure your organization’s inclusion in our promotional materials both in
print and online media for our annual show. The deadline to be included for our 2013 show is Friday, June
28, 2013.
Thank you very much for your consideration. I sincerely hope you will support Kollaboration SF and join as
a valuable part our movement.
Empowerment Through Entertainment.
Sincerely,
Christine Minji Chang
Executive Director, Kollaboration SF
Executive Director since Kollaboration SF 2 (2011).
[1]. Please refer to the Demographics section on pages 5-6 for more information.
ABOUT KOLLABORATION
3
KOLLABORATION IS AN
ANNUAL
TALENT COMPETITION SHOWCASE
AND MOVEMENT PRODUCED BY
ASIAN AND PACIFIC ISLANDER
(API) PROFESSIONALS AND
STUDENTS IN 14 MAJOR CITIES
ACROSS N ORTH A MERICA TO
PROMOTE A STRONG API
PRESENCE AND SUPPORT IN
ENTERTAINMENT AND MEDIA.
Kollaboration was founded in 2000 by Executive Director Paul “PK”
Kim. Under the guidance of Executive Producer Roy Choi, Kollaboration officially incorporated as a 501(c)(3) non-profit organization in
2006 and has emerged as the premier Asian and Pacific Islander
talent showcase across the North American continent. Our mission
and mantra is “Empowerment through Entertainment.”
In addition to encouraging the diverse talents of Asian Pacific Islander
youth, Kollaboration seeks to empower:
1. API youth by providing them with a creative outlet and leadership
training that serves as an alternative to gang-activity and delinquency for those at-risk,
Top: Kollaboration SF 2 winners, ANAK; Middle: Host Nicki Sun with
competitors Team Loopkicks; Bottom: Run River North.
2. API families by offering a platform for communication that bridges the gap between 1st generation
parents and latter generation youth,
3. The API community at large, by raising awareness for other critical community issues and NPOs
APIs have historically been categorized into certain images in mainstream media. APIs can find it difficult to be hired outside “model minority” or “foreigner” roles or have limited support to pursue non-traditional career paths due to cultural
expectations. Such longstanding barriers have resulted in a lack of APIs in mainstream entertainment industries. Thus,
APIs are not only inaccurately portrayed but also disproportionately under-represented in mainstream media. Our API
youth are left with few visible role models and a narrowed pool of aspirations.
Through generous sponsorships, Kollaboration endeavors to bring about a paradigm shift of perceptions and to pave
the way for future APIs to accomplish their goals and dreams in arts and entertainment. In alignment with our mission
statement of “Empowerment Through Entertainment,” the ultimate goal for the Kollaboration movement is a future of
innovative and creative artistry with all races and ethnicities.
ABOUT KOLLABORATION SAN FRANCISCO
4
G RAND PRIZE WINNERS
2012 Peter Chung
2011 ANAK
2010 Alex Salazar
AUDIENCE CHOICE
WINNERS
2012 Soulfull
2011 JI-Hern Baek
2010 Mickey Cho
PAST PERFORMERS
Staff members from Kollaboration SF 3 (2012).
KOLLABORATION SAN FRANCISCO HOSTED ITS
FIRST ANNUAL SHOW IN 2010, JOINING FIVE
OTHER NEW CITIES TO CELEBRATE THE 10TH ANNIVERSARY OF THE KOLLABORATION MOVEMENT.
The enormity of time and effort put into making a successful Kollaboration show is tremendous,
and is no better exemplified than by the Kollaboration San Francisco staff and volunteers. These
young individuals collaborate to produce a large-scale show driven by their passion for the movement and their desire to give back to their community.
In 2010, Kollaboration San Francisco staff sold out its inaugural show at the Palace of Fine Arts
with over 960 in attendance. Kollaboration SF 1 featured both local favorites like Groove Against
the Machine as well as nationally recognized talent such as Kero One. Kollaboration SF 2, held at
Zellerbach Auditorium at UC Berkeley in 2011, proved to be an even greater success with over
1,500 in attendance and featured some incredible guest appearances such as Jeremy Lin and AJ
Rafael. Kollaboration SF 3 was once again held at Zellerbach Auditorium and had another amazing turnout of over 1300 attendees. Its triennial show hosted guests such as musicians Joseph
Vincent and Clara Chung, as well as Assemblywoman Fiona Ma.
Academy of Villains
AJ Rafael
Corey Wolffs
David So
Fallen Kings
Grove Against the
Machine
Jane Lui
Joey Guila
JK Films
Outer Sunset
Run River North
Team Loopkicks
PAST J UDGES
Jeremy Lin
Phil Yu
Clara C
AJ Sioson
Christina Luna
Fiona Ma
Jeremy Passion
Ellen Kim
Janelle Wang
Working together with our contributing artists, Kollaboration SF
inspires the API community on a local, national, and even global
level to actualize their dreams. The San Francisco Bay Area is no
stranger to sparking movements that impact and eventually
change the world. Our wealth of diversity, culture, and innovation
has long emboldened us to be the change we want to see, and
Kollaboration San Francisco carries that spirit as we empower
and transform our community.
Volunteer members pose with Peter Chung, the winner
of Kollaboration SF 3 (2012).
DEMOGRAPHICS
5
STATES/PROVINCES ASIAN-AMERICAN POPULATION OVERVIEW
S EATTLE
TORONTO
E AST L ANSING
B OSTON
N EW YORK CITY
SAN FRANCISCO
CHICAGO
WASHINGTON D.C.
LOS ANGELES
TULSA
ATLANTA
DALLAS
H OUSTON
H ONOLULU
KOLLABORATION
BRANCH LOCATIONS
“A
[1]
ASIAN-AMERICAN POPULATION DENSITY
MAP KEY
CALIFORNIA HAS
THE HIGHEST
ASIAN-AMERICAN POPULATION AT 4,775,070.
POPULATION G ROWTH RATES (2000-2012)
51.0%
1990 TO
[3]
[2]
HOUSEHOLD INCOME (2012)
$49,580
50.6%
523%
$718.4 BILLION IN 2012 AND IS
EXPECTED TO TOP $1 TRILLION BY 2017.
SINCE
4,775,070
4,279
SIAN-AMERICAN BUYING POWER HAS RISEN
”
[2]
$78,600
M EDIAN
TOTAL POPULATION
A SIAN-A MERICAN
A SIAN-A MERICAN
TOTAL POPULATION
H ISPANIC
11.3%
14.5%
1.1%
AVERAGE
A FRICAN-A MERICAN
A SIAN-A MERICAN
WHITE, N ON-H ISPANIC
$63,420
TOTAL POPULATION
$67,320
S OURCES: [1] CNN U.S. 2013; [2] N IELSEN POP -FACTS P REMIER, 2012
U PDATE; [3] THE M ULTICULTURAL ECONOMY 2012: S ELIG C ENTER FOR
ECONOMIC G ROWTH
DEMOGRAPHICS (CONT.)
6
S.F. BAY AREA ASIAN-AMERICAN POPULATION OVERVIEW
CHINESE
33.91% (564,393)
FILIPINO
ASIANS
21.89% (364,334)
23.3%
(1,664,384)
PACIFIC ISLANDERS
TOTAL
(S EE S UBTEXT)
PACIFIC ISLANDER
OTHER ASIAN
ETHNICITIES
0.6%
(44,386)
3.86% (64,245)
POPUPLATION
(7,150,739)
INDIAN
14.16% (235,677)
ASIANS (CONT.)
(S EE S UBTEXT)
JAPANESE
VIETNAMESE
3.86% (64,245)
10.73% (178,588)
KOREAN
4.29% (71,401)
80%
A SIANS (CONT.): PAKISTANI 0.86% (14,314), C AMBODIAN 0.86% (14,314), L AOTIAN 0.86% (14,314), THAI
0.43% (7,157), B URMESE 0.43% (7,157). PACIFIC I SLANDER: TONGAN 16.67% (7,399), SAMOAN 16.67% (7,399),
FIJIAN 16.67% (7,399), G UAMANIAN >16.67% (7,399+), N ATIVE H AWAIIAN >16.67% (7,399+). S OURCE: U.S.
C ENSUS 2010
OF A SIAN -A MERICAN HOUSEHOLDS HAVE
INTERNET ACCESS; HIGHEST RATE AMONG
ALL RACE AND ETHNIC GROUPS
70%
ASIAN-AMERICAN INTERNET
USERS ARE ONLINE EVERYDAY
OF
S OURCE: A MÉREDIA I NCORPORATED 2012
SOCIAL MEDIA IMPACT
27.2%
[1]
13.4%
FEMALE 46.3%
2.4%
13-17
M ALE 51.9%
931 FOLLOWERS
18-24
25-34
2.3%
2,092 LIKES
17,931 AVG. WEEKLY REACH
1.5%
0.7%
35-44
45-54
2.3%
0.7%
2.8%
1.3%
1%
18.3%
11.6%
14.8%
9.1%
5.9%
FEMALE 44.9%
13-17
18-24
25-34
M ALE 55.1%
35-44
2.4%
7.2%
200 SUBSCRIBERS
46,583 VIEWS
0.6%
65+
26.9%
9.6%
187 FOLLOWERS
0.6%
55-64
0.5%
45-54
3.7%
55-64
65+
0.9%
0.9%
12.7%
17.1%
[1] U PDATED M ARCH 2013
KOLLABORATION NETWORK
7
S HOWN BELOW ARE PAST
CELEBRITIES WHO HAVE PERFORMED OR SUPPORTED THE
KOLLABORATION MOVEMENT SINCE 2000.
1. J, Singer, Korean Pop Artist; 2. Far East Movement, Hip-Hop Artists, #1 Billboard Top 100 Single “Like a G6”;
3. Macy Gray, Singer, Grammy Award Winner; 4. Tom Anderson, Founder of MySpace; 5. Justin Chon, Actor,
The Twilight Saga; 6. Sung Kang,
Actor, The Fast and the Furious
Series, Better Luck Tomorrow.
2.
1.
3.
4.
5.
7. Jamie Chung, Actress,
Premium Rush, Sucker Punch;
8. As One, Singers, Korean
R&B Group; 9. Tiger JK (of
Drunken Tiger), Rapper,
Korean Hip-Hop Artist.
7.
6.
8.
9.
12.
13.
10. Jeremy Lin, NBA
Basketball Player; 11. John
Cho, Actor, Star Trek, Harold
and Kumar Series; 12. John
Legend, Singer, Grammy
Award Winner
10.
17.
11.
18.
14.
15.
16.
13. BoA,
International
Korean Pop Icon; 14.
David “Elsewhere”
Bernal, Dancer,
iPod/Pepsi/
Heineken TV Commercials; 15. KABA Modern, Dancers, MTV’s
America’s Best Dance Crew; 16. Joseph Khan, Music Video,
Advertising, and Feature Film Director; 17. Harry Shum Jr.,
Actor, GLEE, Step Up 3D; 18. Smith Cho, Actress, Knight Rider,
Ugly Betty.
Not Shown:
19. Michael Kang, Director, The Motel, West 32nd Street; 20. Allen Evangelista, Actor, Secret Life of the American Teenager; 21. Ryan Higa, YouTube star; 22. Fanny
Pak, Dancers, MTV’s America’s Best Dance Crew; 23. Janet Choi, Anchor, Channel One News, MTV’s The Real World; and many more!
SPONSORSHIP LEVELS OVERVIEW
8
TIER 1
$15,000+
TITLE
Title Sponsorship offers the richest opportunity for our partner to get noticed and entrenched
into this key demographic. Monies from Title Sponsorship are spent on acquiring the best acts
of API heritage to perform at the show.
TIER 2
TIER 3
$5,000
$2,500
$1,000
$500
$250
$100
G RAND PRIZE
PEOPLE’S CHOICE
FREESTYLE
PLATINUM
G OLD
S ILVER
(DANCE OR VOCAL)
Complimentary
VIP Tickets
with Reserved Seating
20
10
8
6
4
2
Company
Advertisement in
Program Booklets
Full Page,
Color
Full Page,
Color
Full Page,
Color
Full Page,
Color
Half Page,
Black & White
Quarter Page,
Black & White
Recognition
on All Major
Social Media Outlets
•
•
•
•
•
•
Company Logo
Placement on
Event Flyer
•
•
•
•
On-Stage Presentation of
Prize from Company
Representative
to the $1,000
Grand Prize
Winner
to the $500
People’s Choice
Prize Winner
to the $100
Vocal OR Dance
Freestyle Prize
Winner
Reserved
Sponsor Table
in Booth Area
•
•
•
On-Stage
Commercial Break
During Show
2 min.
FOR MORE
INFORMATION, PLEASE CONTACT OUR
FINANCE D IRECTOR ALEX CAO AT: ALEX.CAO@KOLLABORATIONSF.ORG.
OUR
PAST
SPONSORS
9
TITLE SPONSOR ($15,000+)
MASS MEDIA
• Show titled, “Kollaboration San Francisco, Presented by
[Your Company Name]”
• Full listing and recognition on all digital and printed press
releases, news updates, and announcements
• Logo on official Kollaboration Step & Repeat Backdrop
• Exclusive section on Kollaboration San Francisco website
• Five-second video and link at the beginning of all
Presented by
[Your Company Name]
Kollaboration San Francisco videos
• Recognition on posters (1000+ printed) as Title Sponsor
• Monthly social media updates about Title Sponsor on
all social media outlets
SHOW EXPERIENCE
• Two minutes of video commercial time to be
aired during the show
• Banner placement at foot of stage, as well as
product placement (per request)
• Full page, full color advertisement on the back
of the program (1000+ printed)
• Acknowledgment from MC as Title Sponsor
throughout the duration of the show
SPONSORSHIP EXPERIENCE
• Best seats in the house
• One to five minute(s) of speech opportunity
during the show
Houston Rockets point guard Jeremy Lin at the Kollaboration SF 2 red carpet
premiere event; the Title Sponsor’s logo serving as press backdrop.
• Sponsorship table in the lobby
• Exclusive access to contestants
and performers before the show
• 25 VIP Tickets
PK
2000
Kollaboration
was co-founded
by Executive
Director Paul
"PK" Kim and
Executive
Producer Roy
Choi. First
showcase was
held in L.A.
Kollaboration All-Stars was held
in L.A. for the first time. Far East
Movement, dancer Dave
Elsewhere, and actress Grace
Park supported the event.
Toronto held their
first showcase.
2005
2007
Roy Choi
2006
Kollaboration
is officially
incorporated
as a 501(c)(3)
non-profit
organization.
Kollaboration
Chicago and New
York held their
first showcase.
Far East Movement
2008
2010
2011
2012
Atlanta held
their first
showcase.
D.C. Houston,
Seattle, and San
Francisco held
their first showcase.
Singer/Songwriter
Clara C. wins the
Grand Prize at
Kollaboration
LA 10.
Kollaboration
LA 11 held at
Nokia Theater in
L.A. Boston, East
Lansing and
Tulsa held their
first showcase.
Dallas and
Honolulu held
their first
showcase.
Kollaboration
Global partners
with Mnet to host
Kollaboration
Star 2012.
10
Kollaboration SF 3 Grand Prize winner Peter Chung celebrating with fellow competitors.
GRAND PRIZE SPONSOR ($5,000)
MASS MEDIA
2012
The SF 3 showcase highlighted
performers such as Peter
Chung, Run River North,
and Clara C,
• Full listing and recognition on all digital and printed press releases, news updates,
and announcements
• Logo appearance and links to Grand Prize Sponsor on website, Facebook, YouTube,
Tumblr, Instagram, and all print media (posters, programs, etc.)
• A special message shout-out on all social media outlets
2011
Christine Minji Chang
takes lead as the Executive
Director for Kollaboration SF 2.
The Open Mic Series created a
successful platform for future
showcase winners such as
ANAK and Peter Chung.
SHOW EXPERIENCE
• One minute of video commercial time to be aired during the show
• Banner placement at foot of stage, as well as possible product placement
• Full page, full color advertisement in the program (1000+ printed)
• Acknowledgment from MC as Grand Prize Sponsor throughout the duration of the show
2010
Kollaboration SF successfully
held first showcase at the
Palace of Fine Arts Theater.
• Front House Seats
• Representative from Grand Prize Sponsor company will present
the $1000 Grand Prize award (subject to change)
SF
• Sponsorship table in the lobby
• 20 VIP Tickets
SPONSORSHIP BREAKDOWN - TIER 2 (CONT.)
11
PEOPLE’S CHOICE SPONSOR ($2,500)
MASS MEDIA
INTERESTING FACTS
• Full listing and recognition on all digital and printed press releases,
news updates, and announcements
• Logo appearance and links to People’s Choice Sponsor on website, Facebook,
Youtube, Tumblr, Instagram, and all print media (posters, programs, etc.)
SHOW EXPERIENCE
• Full page, full color advertisement in the program (1000+ printed)
• Acknowledgment from MC as People’s Choice Sponsor throughout
the duration of the show
• Representative from sponsoring company will present
the $500 People’s Choice award
• Sponsorship table in lobby
• Although Kollaboration SF’s
main agenda is to organize the
best showcase every year, we
also organize other events
throughout the year such as
API networking events, Open
Mic sessions, and community
volunteer programs.
• Our 2013 staff consists of 25
members—nearly double that
of any previous years!
• This will be the first year where
our showcase will be held in the
South Bay area (San Jose). The
showcases have traditionally
been held in the SF and East
Bay area.
• 10 VIP Tickets
FREESTYLE SPONSOR ($1,000)
MASS MEDIA
• Full listing and recognition on all digital and printed press
releases, news updates, and announcements
• Logo appearance and links to Freestyle Sponsor on website,
Facebook, Youtube, and all print media (posters, programs, etc.)
SHOW EXPERIENCE
• Full page, full color advertisement in the program
(1000+ printed)
• Acknowledgment from MC as Freestyle Sponsor
• Representative from sponsoring company will present
the $100 Freestyle Dance or Vocal award
• Sponsorship table in lobby
• 8 VIP Tickets
Freestyle Dance and Vocal Competition participants.
12
PLATINUM SPONSOR ($500)
GOLD SPONSOR ($250)
MASS MEDIA
• Full listing and recognition on all digital and printed
• Full listing and recognition on all digital and printed
press releases, news updates, and announcements
• Logo appearance and links to Platinum Sponsor on
website, Facebook, YouTube, Tumblr, Instagram, and
all print media (posters, programs, etc.)
press releases, news updates, and announcements
• Logo appearance and links to Gold Sponsor on
website, Facebook, YouTube, Tumblr, Instagram, and
all print media (posters, programs, etc.)
• Half page, black & white advertisement in the
program (1000+ printed)
SHOW EXPERIENCE
• Sponsor thanked and recognized during show
• 4 VIP Tickets
• Full page, full color advertisement in the program
(1000+ printed)
• Acknowledgment from MC as Platinum Sponsor
• 10 VIP Tickets
SILVER SPONSOR ($100)
• Full listing and recognition on all digital media
• Logo appearance and links to Silver Sponsor on
website, Facebook, Youtube, Tumblr, and Instagram
• Quarter page, black & white advertisement in the
program (1000+ printed)
• 2 VIP Tickets
Any level of sponsorship is welcome. We reserve VIP seating to honor our supporters.
OTHER SPONSORSHIP OPPORTUNITIES
13
Our staff, volunteers, and performers making preparations for the main showcase. A healthy supply of food and beverages are crucial towards putting together a great show.
FOOD SPONSOR
IN KINDNESS DONATION
• Lunch or dinner for the day of the showcase
• Honorable mention inside program
for all performers, staff, and volunteers
• Water bottles for all performers, staff, and volunteers
• Full listing and recognition on all digital media
• Logo appearance and links to on website,
MEDIA SPONSOR
Facebook, and Youtube
• Two complimentary VIP tickets
along with donor’s VIP seating
• Help spread the word about Kollaboration
through web, print, radio or video space
MISCELLANEOUS SPONSOR
PROGRAM ADVERTISEMENTS
• $350 Full-page ad space
• $200 Half-page ad space
• Provide media printing services
• $100 Quarter-page ad space
• Anything helps!
Any kind of contribution is always welcome, so please contact us to discuss about other ways your organization is willing to help out!
KOLLABORATION SF 4 SNEAK PEEK
SAY “HELLO”
14
THE CALIFORNIA THEATRE IN SAN JOSE—
OUR HOST FOR THE KOLLABORATION SF 4 S HOWCASE!
TO
The California Theatre is one of the best examples of the Art Deco
style motion picture houses from the late 1920s and adds glamour
and class to any meeting, film screening, concert or private party.
Q UICK FACTS
• Across the street from the Convention Center
• 1,122 seating capacity, including up to 14
The theater boasts comfortable seating and great acoustics inside
the main theater and features three additional meeting rooms with
state-of-the-art audio and visual technology as well as a courtyard
that can be utilized for a variety of events. The theater, with its
grand foyer, provides an elegant option for presentations, post
meeting shows or cocktail receptions.
Located across the street from the San Jose Convention Center,
the theater is within easy walking distance of several parking lots
and numerous restaurants within the creative hub of Downtown
known as the South First Area (SoFA) District.
wheelchair seats
• 687 Orchestra seats
• 196 Mezzanine seats
• 239 Grand Tier seats
• State-of-the-art audio visual technology
• Stage size (WxH): 90’ x 40‘
• Active Stage Area (WxH): 60’ x 40‘
• Stage Proscenium Opening
(WxH): 31’ 6” x 44’
• Makeup Room equipped for 8-10 stations,
hair sinks, color corrected lighting, continu-
Orchestra Level
ORCHESTRA
LEVEL
ADA
A Seating
Elevator
Stair Lift
ous mirrors and ample counter space
• Home of Opera San Jose and Symphony
Silicon Valley
Orchestra Section
Information and images courtesy of San Jose Theaters.
WHY SPONSOR US?
15
WHY SPONSOR KOLLABORATION SF?
If Asian Americans were a country, they would represent the 18th largest economy in the world, providing a tremendous
domestic growth opportunity. Collectively, the Asian American buying power has risen 523% since 1990 to $718.4 billion
in 2012 and is expected to top $1 trillion by 2017. With the ever-increasing influence of the Asian American population in
the US, it is important for marketers and brands to tap into the fastest growing demographic with the highest purchasing power per capita.[1]
As the increasingly complex and dizzying ways in which this evolving demographic receives its purchasing decisions from influencers advertising and
media, sponsorship of KollaborationSF provides a single conduit for marketers and brands to reach impressionable minds. Sponsors of KollaborationSF
are seen as thought leaders who recognize the potential of Asian Americans
in entertainment. As a sponsor of KollaborationSF, your brand and message
will be distributed in a channel that resonates with young Asian Americans.
KollaborationSF assists sponsors in distributing their presence with
the Asian American community in the following ways:
• Web and social media promotions through KollaborationSF’s website,
newsletter, Facebook, Twitter, YouTube, Instagram and Tumblr.
• Print promotions with flyers and posters at high-traffic
Asian American hot spots
• Online banners with your company logo distributed through
community partners and media
Outcome of Sponsorship:
Asian-American professionals are a highly
sought after demographic group.
• Increased positive brand awareness at grassroots level through support
of local Bay Area API culture, artists, and performers
• Increased traffic and visibility of brand and brand’s assets
• Tax Deductions for a Qualified 501 (c) (3)Tax-exempt charity
For additional information on how Kollaboration can provide visibility
and awareness tailored for your sponsorship, please contact our
Finance Director Alex Cao at: Alex.Cao@KollaborationSF.org.
S OURCE: [1] N IELSEN POP -FACTS P REMIER, 2012 U PDATE
Staff members after completing a day of community volunteer work.
CONNECT WITH US
16
Backstage before the closing ceremony. This is the culmination of what Kollaboration SF works hard to make possible annually—help us continue to empower through entertainment!
KOLLABORATION SF EXECUTIVES
CHRISTINE M INJI CHANG, E XECUTIVE D IRECTOR
SOCIAL MEDIA OUTLETS
KollaborationSF.org
Minji.Chang@KollaborationSF.org
facebook.com/KollabSF
ALEX CAO, FINANCE D IRECTOR
Alex.Cao@KollaborationSF.org
DAVID S IM, P ROGRAMMING D IRECTOR
David.Sim@KollaborationSF.org
PETER LO, MARKETING D IRECTOR
twitter.com/KollabSF
youtube.com/KollaborationSF
instagram.com/KollabSF
KollaborationSF.tumblr.com
Peter.Lo@KollaborationSF.org
DANNY CHOI, M EDIA D IRECTOR
Danny.Choi@KollaborationSF.org
YURI NA, COMMUNITY RELATIONS D IRECTOR
Yuri.Na@KollaborationSF.org
FOR
KOLLABORATION
KOLLABORATION G LOBAL AT LARGE,
PLEASE WRITE US AN E- MAIL TO: Info@KollaborationSF.org.
INQUIRIES REGARDING OTHER
BRANCHES OR
© 2013 Kollaboration SF. All rights reserved.

THROUGH - Kollaboration SF

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- Hollywood Black Film Festival

Coffeehouse coffee

ReUnion Schedule Flyer - Home of the East Ridge High Alumni

2012-Sponsorship Proposal

Belterra Casino Resort 7th A nnual Mesotheliom a C harity