What`s New Hilo Hattie to open Mega Flagship Store at Royal

VOL 4 FEBRUARY 2006
What’s New
Hilo Hattie to open Mega Flagship Store at
Royal Hawaiian Shopping Center
Royal Hawaiian Shopping Center will be
the new home of the two-story 29,000
square foot Hilo Hattie Flagship Store
when it relocates to Waikïkï in early
2007. . . . . . . . . . . . . . . . . . . . . . . . . . . .1
Construction Gallery - Behind the
Barricades
Photo gallery of construction progress
highlights the exciting changes taking
place at Royal Hawaiian Shopping
Center. . . . . . . . . . . . . . . . . . . . . . . . . . .2
Kate Spade Brings its first Hawai'i Boutique
to Royal Hawaiian Shopping Center
Luxury handbag, accessory and houseware designer Kate Spade will bring its
refined style to Hawai'i with its first flagship boutique at Royal Hawaiian
Shopping Center scheduled to open third
quarter 2006. . . . . . . . . . . . . . . . . . . . .3
Hollywood Couture Designer Exclusively
Featured at Princesse Tam Tam Lingerie
and Allure Swimwear
As part of their new store makeovers,
Princesse Tam-Tam Lingerie and Allure
Swimwear are now the exclusive
O'ahu retail locations for Ema Savahl
Couture. . . . . . . . . . . . . . . . . . . . . . . . .3
New Tenant Mix will create a Unique
Shopping Experience for Waikiki
More than 100 new stores and restaurants
are planned to open at Royal Hawaiian
Shopping Center when the revitalization
is complete. . . . . . . . . . . . . . . . . . . . . . .3
www.RoyalHawaiianShoppingCenter.com
Hilo Hattie to open Mega Flagship Store at
Royal Hawaiian Shopping Center
New Two-Level Flagship Store to Feature
Culture and More
Royal Hawaiian Shopping Center will be the
new home of Hilo Hattie's 29,000 sq. ft.
Flagship Store when it relocates to Waikïkï in
the early summer of 2007. The two-level store,
occupying the first and second floors with
direct access from Kaläkaua Avenue, will further enhance the $84 million revitalization that
is taking place at the Center.
The new store will be located adjacent to The
Cheesecake Factory anchoring Building C and
will be 25 percent larger than its current store
on Nimitz Highway. The new Flagship will
have a strong emphasis on culture in its design
as well as a dynamic retail mix that will appeal
to both visitors and kama'äina. It will offer
Hawaii's largest selection of Hawaiian fashions, gifts, souvenirs, t-shirts, personal care
products, home furnishings and accessories,
and stunning island jewelry.
To landmark the new mega store, the storefront
façade design will be built upon a unique
Hawaiian sense of place featuring a signature
tower that will be the centerpiece of the storefront façade. The tower element and ground
floor area of the store will house three escala-
tors and an elevator for easy and
convenient
access to the
store from the
Kaläkaua
Avenue sidewalk
area.
Hilo Hattie's legendary and unique customer
services will continue, including free shell lei
greeting, complimentary refreshments, food
and coffee tasting, free hemming, craft and
fashion demonstrations, along with an in-store
mailing department.
The new Waikïkï store will treat all the senses
with live Hawaiian music, tropical artwork and
props, and the sweet scent of fragrant flowers
from candles and nourishing bath and body
products to sooth a stressful day. Hilo Hattie
will also be expanding its exclusive private line
of fashions for the entire family, including soft
and supple silks and cool and crisp cottons
and cotton blends.
New features will include activities throughout
the store, along with interactive and technical
innovations not seen in Hawai'i before. A full
time Event
Continued on Page 3
Construction Gallery –
Behind the Barricades!
The transformation continues to take place at Royal Hawaiian
Shopping Center. Join the "behind the barricades" pictorial tour
on Page 2 to see some of the exciting transformations taking
place to the exterior and interior of the Center or visit
www.RoyalHawaiianShoppingCenter.com for more renovation
updates.
Construction Complements Culture
Royal Hawaiian Shopping Center celebrates the birth of Princess Ruth
Ke'elikolani. Integral to Royal Hawaiian
Shopping Center's revitalization is the
incorporation of 'Ike Hawai'i, or all things
Hawaiian. . . . . . . . . . . . . . . . . . . . . . . .4
Señor Frog’s 3rd level lanai looking out over Kalakaua Avenue.
New atrium elevator nears completion.
Construction Photo Gallery – Behind the Barricades!
02-10-06
Corner of Kalakaua Avenue and Lewers Street.
02-08-06
Atrium escalators under construction on 2nd, 3rd and
4th floors.
02-13-06
01-13-06
Outrigger framing continues.
Outrigger framing continues.
01-05-06
New escalators on Kalakaua Avenue will provide direct
access to all floors.
02-13-06
View from new restaurant lanai on 2nd
and 3rd floors of Lewers Street.
02-13-06
Newer squared off buildings and lanai will be occupied by restaurants and sidewalk cafés.
02-08-06
Existing glass elevator has been demolished to make way
for new entry portal.
02-14-06
Rendering of new design at corner of Kalakaua Avenue and Lewers Street.
Page 2
Royal Grove construction progress.
Hollywood Couture Designer Exclusively
Featured at Princesse Tam Tam Lingerie
As part of their new store makeovers,
Princesse Tam Tam Lingerie and Allure
Swimwear, long-cherished retailers in Royal
Hawaiian Shopping Center, are
now the exclusive O'ahu retail
locations for Ema Savahl Couture.
The Miami-based designer, who
has dressed many hot celebrities
such as Paris Hilton, Brooke
Burke, Carmen Electra, Paula
Abdul and recent doubleGrammy winner Kelly Clarkson,
designs exquisitely embellished
pieces that are all assembled in
the United States.
The addition of the Couture line to both
Allure Swimwear and Princesse Tam Tam
Lingerie's product offerings is an example of
long-time retailers working to upgrade their
stores and expand their merchandise lines to
match the revitalization taking place at the
Center.
Anyone who appreciates fine design and
sharp attention to detail will see why
Ema Savahl Couture is well loved
among celebrities. The collections
feature soft sheer fabrics, importedjersey dyed in her signature colors,
and exclusive hand-painted patterns
accented with Swarvoski crystals.
Each piece in Ema Savahl Couture is
considered a wearable work of art.
Princesse Tam Tam, the French lingerie company and Allure
Swimwear have been located in
Royal Hawaiian Shopping Center for more
than 15 years combined. Both boutiques are
popular among visitors for their unique feminine designs and the wide-range of special
sizes available to customers.
(Continued from Page 1)
Hilo Hattie to Open Mega Flagship Store
Coordinator will be on staff to ensure a consistent and fun delivery of entertainment and
events throughout the entire day, making this
location a "must visit" attraction.
"Moving to Waikïkï represents a new chapter
in the 43 year history of Hilo Hattie," says
Paul deVille, President and CEO of Pomare,
Ltd. dba Hilo Hattie, "Waikïkï is the hub of
the visitor industry and we are committed to
be part of the growth of this dynamic business. We will be sticking to our golden formula in creating this new store by offering
Hawaii's largest selection, best values and a
100 percent quality guarantee on thousands
of exclusive Hawaiian products. We will also
be moving our O'ahu Sales Office to Royal
Hawaiian Shopping Center and we will be
expanding our marketing program to include
new promotions in the Westbound and
Eastbound visitor markets, as well as the local
market. We are extremely pleased to be
building our new Flagship store in the 'center
of the action' in Waikïkï and joining the prestigious Royal Hawaiian Shopping Center."
Hilo Hattie is Hawaii's largest Hawaiian
retailer and also the world's largest manufacturer of Hawaiian, resort and casual fashions,
offering hundreds of prints and styles only
available at a Hilo Hattie store. It operates
seven stores on all the major islands in
Hawai'i and has stores in Orange and San
Diego, California, Las Vegas, Nevada, and
Orlando, Florida. Last year, more than 2.5
million visitors and locals shopped at Hilo
Hattie, making it the state's largest shopping
attraction. For more information on Hilo
Hattie's new Waikïkï store, call its Sales
Department at 1-800-233-8912 or visit the
website at www.HiloHattie.com.
Kate Spade Brings Its
First Hawai'i Boutique
TO ROYAL HAWAIIAN SHOPPING CENTER
Royal Hawaiian Shopping Center welcomes the
addition of classic lifestyle designer Kate Spade
to its luxury retailers along Kaläkaua Avenue.
The two-story 2,800 sq. ft. flagship boutique, set
to open in late fall 2006, marks the debut of
Kate Spade in Hawai'i.
In addition to her signature handbags, the boutique will be the first to feature a Jack Spade
shop within the store. Jack Spade is a line of
bags and products designed specifically for men
including iPod cases, keychains, wallets and
unique items like ping pong paddle covers.
The Hawai'i location will also offer her exciting
line of shoes, clothing accessories, as well as
select jewelry and hair accessories. Customers
will be treated to Kate Spade's newest product
lines including her award-winning tabletop line
and items for the home, as well as a baby line of
clothing and gifts.
Kate Spade's exuberant designs add the perfect
splash of color, quality and strong name-recognition to the Center's dynamic list of retailers
including the luxury brands that have recently
announced their commitment to Royal Hawaiian
Shopping Center including L'Occitane,
Tourneau, and Furla.
New Tenant Mix will create a
Unique Shopping Experience
OVER 100 NEW STORES PLANNED
More than 100 new stores and restaurants are
planned to open at Royal Hawaiian Shopping
Center when the revitalization is complete. The
retail mix will include an exciting collection of
world class luxury and lifestyle brands, and a
complete spectrum of specialty retailers spanning
all price ranges. Popular, unique restaurants and
entertainment venues will be located throughout
the third and fourth levels of the Center. Following
is a glimpse of the new vibrant mix: Fendi,
Hermés, Salvatore Ferragamo, Cartier, Bvlgari,
Kaimana Kea Rolex Store, Tourneau, Kate Spade,
L'Occitane, Furla, LeSportsac, Hilo Hattie, Pacific
Harley-Davidson, Island Snow, Sunglass Hut,
Crazy Shirts, Philip Rickard Honolulu jewelry,
Allure Swimwear, Princesse Tam Tam Lingerie,
Señor Frog's Restaurant and Bar, Señor Frog's
Retail Store, Beijing Chinese Seafood, Restaurant
Suntory, and The Cheesecake Factory.
Page 3
Tribute to Princess Ruth Ke'elikolani
Revitalization Information
The revitalization of the Royal Hawaiian
Shopping Center is an $84 million investment and the first major renovation of the
center since it was built in 1979.
To facilitate construction and for the safety of center visitors, there are temporary
detours to stores and restaurants during
the revitalization. The center is endeavoring to make these temporary detours as
convenient as possible for shopping convenience. Signage is located throughout
the center to aid in navigating the
detours.
Princess Ruth Ke'elikölani was the honored ali'i, or
royalty, in Royal Hawaiian Shopping Center's
Monarchy Tribute this February. Held on February
9 to honor the Princess' birthday, the event commemorated the life and legacy of the Princess
who held fast to the traditions of the
Hawaiian people. Songs and dances
were performed by Hälau O Ka Hanu
Lehua to honor the Princess and her
legacy.
Princess Ruth's life was filled with
hardships and symbolized her dedication to and perpetuation of the
Hawaiian culture. She is considered
one of the most pivotal and influential
characters in Hawaii's history. Greatgranddaughter of Kamehameha I and cousin to
Princess Bernice Pauahi Bishop, Princess Ruth was
considered the richest woman in the kingdom.
Due to her extreme generosity she bestowed most
of her land to Pauahi. Because of this gift, Princess
Pauahi's dream of a place for Hawaiian keiki to
receive a quality education and sustain their culture became a reality. Her contribution of land
was the foundation for the creation of
Kamehameha Schools, and is considered Princess
Ruth's greatest accomplishment.
The Princess was born on February 9, 1826 to
Mataio Kekuanao'a and Kalani Pauahi who tragi-
cally died during childbirth. Kamehameha I's
favorite wife Ka'ahumanu then cared for her until
she passed away when Ruth was only six years
old. Sent to live with her father and stepmother,
Ruth remained with them until she was married
at the age of sixteen. Her husband died
shortly after they were married, and none
of their three children reached adulthood.
As a member of the Kamehameha
family, Ruth had the opportunity to
adopt the European lifestyle that was
slowly encompassing the island chain.
Although able to speak and write in
English, she continued to speak only
Hawaiian, the language of her ancestors
and strictly followed their cultural practices.
The tribute was the first for Princess Ruth in the
Center's ongoing Monarchy Series, a cultural program to share Hawaiian history and traditions with
visitors and kama'äina. The year-round program
commemorates the lives and contributions of
Hawai'i's greatest royal figures on their birthdates.
Center visitors are treated to these and other stories
at each of the monarchy tributes. It is an excellent
opportunity for anyone to learn about Hawaii's
rich past and build appreciation for contemporary
Hawaiian issues.
During this renovation period, the center
is honoring its patrons by offering many
specials and discounts to guests who visit
the center. Guests are encouraged to
check with the Information Desks for all
information on these gifts with purchase,
complimentary cultural lessons,
Hawaiian entertainment, and more, or
call the Information Desk at 922-2299,
the on-site Management Office at
922-0588, or on the web at
RoyalHawaiianShoppingCenter.com.
The center remains open daily from
10 a.m. to 10 p.m. throughout the revitalization project.
Center Statistics
Size: . . . . . . . . . . . . . . .293,000 sq. ft.
Length: . . . . . . . . . . . . . .3 city blocks
Renovation Cost: . . . . . . . .$84 million
Projected Completion: . .Winter 2006
First Opened: . . . . . . . . . . . . . . .1979
Online Today At
RoyalHawaiianShoppingCenter.com
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Revitalization Information
Construction Photo Gallery
Community Meeting Dates
Guide to Shops and Restaurants
Open During Renovation
• Leasing Information
Renovation Contacts:
Mike Nichelson (808) 931-3136
Vice President, Asset Management
m.nichelson@RoyalHawaiianShoppingCenter.com
Key to the Center's revitalization is the incorporation of
'Ike Hawai'i, or all things Hawaiian. Construction temporarily eliminated the stage area between Buildings B
and C that once hosted the Monarchy Tributes and cultural performances. A new cultural room has been constructed on the second floor of Building C in room
C205 to accommodate these programs. The new room
Hanohano Helumoa
Our Spirits Reborn,
Our Dreams Revitalized.
KAMEHAMEHA SCHOOLS
Page 4
also serves as a mini-museum to educate interested visitors about the ali'i, or royalty of Hawaiian history.
'Ukulele lessons, kahili making classes and lei making
are held daily in the new room. Kupuna share their
skills and culture with visitors as part of the Center
experience. Class schedules are found on
RoyalHawaiianShoppingCenter.com
Marleen Akau (808) 922-0588
General Manager
m.akau@RoyalHawaiianShoppingCenter.com
Developer & Manager