MAKE ROOM FOR A NEW YOU!

Being
Green
MISSION
Environmentally…
Responsible
Sustainable
Enterprising
As one of the world’s largest publishers,
Hearst believes responsible environmental
stewardship is not just an integral part of
doing business; it is the core of who we are
as a company.
We continually review the ways we source
and use the raw materials that go into
the great magazines and newspapers
we publish. Here are the cornerstones
of Hearst’s environmental mission.
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Lucy Kay
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COM
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CHIE
EDITOR Ruth
EDITOR IN
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LOS ANGELE
Connie Macedo
SAN FRANCIS
Morgan Thomps
; 310-664-2810
R Jee Ahn;
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on
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PREMEDIA MANAGE
Deidra
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Maurer, Mark
F. Miller
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R
ER MARKETING
GROUP CONSUM
Plant
DIRECTOR Heather
Look
Hotter
Naked!
Stop
St ressing
About
What
You Eat
_
_ COSMOPOLITAN
FEBRUARY 2016
17
THE T&
C 50 ME
N OF ME
ASURE
FEBRUA
THE T&
C 50: B
ACHEL
JAY FIELDEN
Editor in Chief
RY 2016
VOTE
IVANKA
!
THE TR
U
T&C
O
NICOLETTA SANTOR
Creative Director at Large
ALEX WIEDERIN
Executive Design Director
IN CH R MP
GE OF
A GROA
AME WING
ORS
PA
FORE RIS
G
KAYE SCHILLIN
S Deputy Editor MARY
STELLENE VOLANDE
Executive Style Director
KLARA GLOWCZEWSKA
Executive Travel Editor
NARDI
Managing Editor LINDA
STEIN CHIZZIK
Features Director DANIELLE
JAMIE ROSEN
Arts Editor KEVIN CONLEY
HOWE Beauty Director
RYDER
BEN
Editor
Senior
KRISTIN FITZPATRICK
ERWITT Design Director
Photo Director SASHA
Style Writer SARAH BRAY
Editor WILLIAM KAHN
Senior Market & Accessories
E BOYLAN
Market Editor MARYKAT
RICAN
DYNA
STY
THE UN VER
TOLD
STORY BE
THE HIND
HEMINLATEST
GWAY
BEST-SELL
ER
WHO INSPIRES YOU? Ruth
MICHAEL MRAZ
Director of Web Content
SAM DANGREMOND
ENGLISH Web Editor
Senior Web Editor MICAELA
Editor LEENA KIM
ASH CARTER Assistant
Senior Associate Editor
MEG STORM
SELTER Beauty Assistant
E
Editorial Assistant EMILY
BRISCOE, CRAIG MONTAGU
Fashion Assistants BRITTA
ELD
WESTENF
Chief ADRIENNE
Assistant to the Editor in
Editor PILAR VILADAS
EY Architecture & Design
Wine Critic JAY McINERN
WARD
Editor at Large VICKY
ORI SARTOGO
MARTINA MONDAD
European Editor at Large
RI
CORTNEY PELLETTIE
Entertainment Director
D
Editor KARINA DEARWOO
ER WOLF Deputy Photo
CIANCI
Deputy Art Director ALEXAND
Associate Photo Editor CRISTINA
Designer MIKE NGUYEN
ANGELINE
Assistant Designer ZACKARY
SAUBIDET
TITO
,
JAIRO CORLETO
Digital Imaging Specialists
Bader Ginsburg has been
a hero of mine since I
was a teenager. Plus, her
biography, Notorious RBG
(HARPERCOLLINS, $20), was
co-written by my friend
Irin Carmon.
SINGL
BILLIOEN
AIRE
G
WHAT’S ON YOUR WATCH LIST?
PBS’s American Masters
documentary on Mike
Nichols (below). He is
missed by all who knew
him or, in my case, fetched
him coffee. JANUARY 29
PS
TRACK
MOST EING THE
BACHELIGIBLE
IN THE LLORS
AND
THE MA
N WHO
MAY SE
RULE THCRETLY
E WORL
D
Copy Chief JAMES LOCHART
LUBECK
Research Editor KAREN
A. CROWLEY Associate
Research Chief LINDA
N
Relations RANDI FRIEDMA
Executive Director, Public
JOHNNA ESCOBEDO
Director, Public Relations
AMES
Public Relations KAITLYN
Manager,
Associate
SCHINNERER
Business Coordinator ANN
STEPHEN WATSON
R. HEARST Watch Editor
Special Projects Editor AMANDA
)
ZACHARY (1914–2015
In Memoriam FRANK
ISSEUR
CMG 08833
ANY GOOD READS ON
YOUR RADAR? The
Complete Trump
(DARK HORSE, JUNE
7), by Harvey
Kurtzman.
Funnier
than The Art
of the Deal!
DO YOU HAVE ANY CELEBRITY
CRUSHES? Who can get
enough of Benedict Cumberbatch as a brilliant and
endearing sociopath in
PBS’s Sherlock: The Abominable Bride? JANUARY 1
EDITORS
CONTRIBUTING
MORO,
R, PIERGIORGIO DEL
BOYER, LEA CARPENTE
LINDSAY-HOGG,
DAVID BOULEY, G. BRUCE
KENNEDY, MICHAEL
PRESTON,
CORNELIA GUEST, KICK
MURPHY, ANDREW
Y, RICHARD McGILL
,
WHITNEY ROBINSON
ANNE HEARST McINERNE
ALEXANDRA RICHARDS,
JEAN BOND RAFFERTY,
GILLIAN HEARST SIMONDS
OLIVIER SAILLARD,
FEB RUA
RY 201
6
end up in landfills.
Michael Clinton
cosmopolitan.com
ING CONNO
20% are recovered and recycled. The remainder
AND
MARKETING
PRESIDENT,
DIRECTOR
PUBLISHING
MARCH 2016 $4.50
PORAT
too many of the rest are thrown away. Of those,
k, Jr.
N
INES DIVISIO
HEARST MAGAZ
David Carey
PRESIDENT
Jennifer Snyder
INCOR
Many copies are filed for reference purposes, but
CHAIRMAN
Frank A. Bennac
ING
TED MARKET
MANAGER, INTEGRA
armol
R
Liznelia Peña-M
PROJECTS MANAGE
ASSOCIATE SPECIAL
LLC;
Clear your closet, lig
hten your load
Hearst has been a
prominent driver in
helping the Association
of Magazine Media’s
“Please Recycle”
campaign, educating
readers on how they
can help recovery
efforts by recycling
their magazines.
EXECUTIVE VICE
CIRCULATION
TED
RS, INTEGRA
CHIEF
Steven R. Swartz R. Hearst III
William
CHAIRMAN
J. Robinson
ne
Ellen Levi
consumers are finished reading their magazines?
PRESIDENT &
N MILLENNIAL
COSMOPOLITA
ADVISORY BOARD
Pollak
Hira,
CHAIR Lindsey
e Hassler, Nadira
BOARD Christin
,
Maria Ramirez
Chelsea Krost,
Kuhl
Joan Snyder
Meredith Zippo
ENTATIVE
Wisdom Media
Gina Carpio,
214-526-3800
NEW YOU!
CONTRIBU
copies—are recycled. But what happens when
BY HEARST
PUBLISHED
NS, INC.
COMMUNICATIO
EXECUTIVE OFFICER
ASSOCIATE DIRECTO
Zisman
STRATEGY Hannah
SENIOR MANAGE
Meaghan Marks,
MARKETING
CO DIRECTO
310-664-2986
FOR A
DIRECTOR
T MANAGER
Whitney Geller
YOUÕLL
GET
TURNED
ON
JUST
READING
THEM
Kim Grant
TS DIRECTOR
SPECIAL PROJEC
MARKETING
INTEGRATED
DIRECTORS,
Joyce
Creedon, Victoria
Kaitlin Morse
R, INTEGRATED
CREATIVE DIRECTO
Ebinger
Frauke de Goede
MARKETING
DIRECTOR
ASSOCIATE ART
TED
Karla Saldaña
RS, INTEGRA
ASSOCIATE DIRECTO
R Alissa French;
312-984-5113
MAKE ROOM
Amy V. Laine
STRATEGY
MARKETING
DIRECTOR OF
andolo,
Nicole Abbond
Jacqueline Shear
RS
ING MANAGE
SENIOR MARKET
s, Corinne Tisei
Allison Matthew
R, CONTENT
Stout
R, INTEGRATED
EXECUTIVE DIRECTO
ION
AND PROMOT
MARKETING
SE ACCOUN
Guatam Ranji
DEVELOPMENT
LISHING
PRESIDENT/PUB
SENIOR VICE
te Chang
DIRECTOR Jeannet
Katharine Gray,
MARKETING
INTEGRATED
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AND PROMO
Melissa Post
IVE
CHIEF EXECUT
PRESIDENT AND
Edwards
OFFICER Duncan
NG AND
R OF LICENSI
SVP, DIRECTO
R, SALES AND
EXECUTIVE DIRECTO
Tara Schmitt
MARKETING
MANAGERS
DIGITAL SALES
CBS COORDI
DIRECTOR
EXECUTIVE FASHION
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INTERNATIONA
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Todd Haskell
Macalus
Gruda, Aidan
Saviano
Orlander, Gianna R Emma Chapman
RESEARCH MANAGE
Hernandez
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R
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EXECUTIVE BEAUTY
MANAGER
POLITAN.COM
in-Garg
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SVP, CHIEF REVENU
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BUSINESS COORDI
Shannon
Grace Dooley,
ASSISTANTS
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Life
Callie Reese
COORDINATOR
HEARST COSMO
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EXECUTIVE ASSISTA R
DIRECTO
PUBLISHING
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Lynn Goldste
Melissa Guy
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PROMOTION
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Colleen Maioran
6-2222
Partners; 248-54
TO THE
Deutsch
DIRECTOR Karen
ADVERTISING
AL DIRECTOR
EXECUTIVE FINANCI
Peter
Emma Tushma
RTISING
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Jo Bray
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ASSOCIATE PROMOT
JIAN LAGANI
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ASSOCIATE PUBLISH
CMG 08616
magazines that do not reach the reader—
my
I have with
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DIRECTOR
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COPY CHIE
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SENIOR COPY
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COPY EDITO
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William F.
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TOR
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MARKETING
CONSUMER
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fix my
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FEBRUARY 2016
SEX
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PG. 88
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EDITOR
MANAGING
, EDITORIAL
& DIRECTOR HIPS
PARTNERS
E EDITOR
EXECUTIV
Jill Armus
F REVENUE
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ASSOCIAT
MAKE ROOM F
O R A N E W YO U
! | MARCH 201
6 | VO LU M E 1 7
, NUMBER 3 |
Gay le King
CTOR
DESIGN DIRE
DIRECTOR
CREATIVE
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FEBRUARY 2016
RECOVERY & REUSE
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M A G A Z I N E
PRESIDEN
SENIOR VICE
ASSOCIAT
PART 2 OF OUR SPECIA
TURN TO PAGE 100
AND YOU WILL!
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most
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Do You Believe
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COSMO
SALAD SKEPTIC’S
GUIDE TO ING
VEGGIES
O R P O R AT I O N
., A UNIT OF HEARST C
C O M M U N I C AT I O N S I N C
PUBLISHED BY HEARST
Officer STEVEN R. SWARTZ
President & Chief Executive
A. BENNACK JR.
Vice Chairman FRANK
HEARST III Executive
Chairman WILLIAM R.
ON
VISI
HEARST MAGAZINES DI
President DAVID CAREY
CLINTON
Publishing Director MICHAEL
President, Marketing &
LEVINE
Editorial Director ELLEN
MARK F. MILLER
GILBERT C. MAURER,
WHAT’S AT THE TOP OF
YOUR TO-DO LIST WHEN THE
WEATHER GETS WARMER?
Publishing Consultants
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WHAT ARE YOU MOST
EXCITED ABOUT THIS
MONTH? The return
I basically haven’t
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last season of Serial,
so my cardiovascular
system is dying
(perhaps literally)
for the next one.
SERIALPODCAST.ORG,
SPRING 2016
of Derek Zoolander,
Hansel, and Billy
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FEBRUARY 12
AG.COM
TOWNANDCOUNTRYM
T&C
FEBRUARY 2016
28
MARCH 20
16
Nearly all municipalities with recycling programs
have the capacity to accept magazines as part of
their recovery programs. Hearst has been involved
in many initiatives to stimulate the recovery of
magazines and catalogs.
In July 2007, all
Hearst magazines
began carrying the
industry’s recycling
logo with the message,
“Please Recycle This
Magazine—Remove
Inserts or Samples
Before Recycling.”
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U. S . A
ED IN
PRINT
COLORFUL
120 YEARS
RECOVERY & REUSE
continued
Hearst is a founding member of Recycling Works in Publishing and proud
contributor to The Recycling Partnership. Together we are systematically and
measurably improving the recycling of printed paper in the United States
through direct community funding and engagement. In 2015 alone, The
Partnership worked directly with 71 communities representing more than
1.2 million households, resulting in 24,800 tons of additional material recovery.
Through best-in-class operational and technical support, proven community
FOUNDED
IN 2015
outreach approaches, and highly-leveraged seed grants, our 10-year vision
is to transform recycling in 200 U.S. cities, reach 10 million households, and
divert more than 4 million tons of packaging from landfills. Along with other
stakeholders, including some of Hearst’s major advertising partners, we are
enthusiastically supporting this initiative to grow curbside recovery of paper in
U.S. cities. We will help raise awareness of these programs through a magazine
insertion initiative, which began in late 2015 and will continue in 2016. Initial
results are encouraging and we are hopeful that these programs will take root
and grow in many cities across the country.
24,800 TONS
ADDITIONAL
MATERIAL
RECOVERED
IN 2015
THROUGH
RECOVERY & REUSE
continued
Successes & Challenges
Hearst attempts to optimize its use of post-consumer recycled paper across its portfolio of publications.
However, with demand for recovered fiber continuing to outstrip supply most of the time, Hearst continues to
be mindful of putting recovered fiber to the most efficient and environmentally responsible end uses.
Clearly, the industry must recover more paper for reuse. But critics who call for magazine companies to use
higher levels of recycled fiber content in magazines should consider that:
Demand outstrips supply, limiting the availability of recycled fiber. Virtually all recovered fiber is being used.
The many uses for recovered fiber include egg cartons, wallboard and packaging paper, which are more
efficient and environmentally preferable options.
Asia has significantly increased its paper manufacturing capacity, leading to increased demand for recovered
fiber from North America.
As a result, in addition to pursuing more recovery, we have focused on promoting sustainable forestry.
When managed sustainably, forests can provide an endless supply of raw material for our magazines as well
as contribute significantly to reducing global warming.
FOREST SUSTAINABILITY
Supporting Sustainable Forestry
Over many years, various expert groups have established standards, mechanisms and third-party auditing
procedures for certifying that forests are being harvested sustainably.
Hearst Sustainable Forestry Initiative
To achieve leading-edge performance in environmentally preferable paper, in 2004 Hearst asked all of its paper
suppliers to participate in the Hearst Sustainable Forestry Initiative. Among other things, HSFI is designed to
track, promote and improve the overall fiber certification levels for 100% of the paper purchased for Hearst
magazines. All fiber is reported under the aforementioned accredited forestry certification schemes.
In December 2004, our weighted average of certified fiber purchased for our magazines stood at 38%.
By modifying our purchasing strategy and working proactively with our suppliers, we were able to increase
this level to approximately 80% on average since 2008.
We work with our suppliers on three fronts:
1
Continuously improving
certification levels in our
purchased paper
2
Changing mills or suppliers
when certification percentages
and targets are unacceptable
3
Assisting mills and suppliers
in working with government
officials, landowners and various
organizations to promote and
encourage higher amounts of
certified fiber
FOREST SUSTAINABILITY
continued
In 2009, Hearst and Time Inc. launched a pilot program to increase the
number of certified forests. Together the publishers partnered with small
and medium-sized landowners in Maine to help them achieve third-party
forest certification to increase the amount of certified fiber available.
Working in conjunction with Verso Paper, Sustainable Forestry Initiative
(SFI), American Tree Farm System (ATFS), and SAPPI Fine Papers, the
program helped landowners coordinate their third-party certification
audits to the SFI or ATFS programs, creating cost efficiencies and
encouraging more participation. The pilot program was designed to
demonstrate a cost-effective approach to forest certification and added
approximately 1 million acres to Maine’s certified forests.
In 2010, Hearst was one of five companies presented with the Sustainable
Forestry Initiative President’s Award in recognition of its commitment to
supporting the development of sustainable forests. In 2013, Hearst again
partnered with SFI and other publishers to support a new initiative to
increase the amount of certified land in several U.S. southern states.
This program has already resulted in 3 million newly certified acres and
has a goal of reaching 10 million by 2017.
FOREST SUSTAINABILITY
continued
In 2010, twenty member companies of the Forest Products
the mill is traced to its origin and complies with controlled
Association of Canada (FPAC) partnered with prominent
logging standards, i.e., the fiber is legally harvested and
environmental organizations to sign the world’s largest
does not come from endangered forests. At the end of
conservation agreement in the boreal forest of Canada—
2009, 100% of the paper Hearst purchased came from
an area twice the size of Germany. Hearst, along with
mills that operate under a chain of custody and hold
other end users including Time Inc., Lowe’s, Staples, and
COC certificates.
Office Depot, was chosen to sit on an advisory council for
this groundbreaking agreement.
Hearst currently sources approximately 95% of its paper
from North American paper mills. As one of the largest
Verifying Our Sources
paper buyers, our purchases provide jobs and economic
We recognize several certification systems. Each system
viability for many communities and companies along the
must have an accredited third-party audit to ensure
supply chain. We have a very significant economic, social
that forestry management practices meet the standards
and environmental responsibility. We will not pursue
established by the respective forestry certification scheme.
quick, easy or unsustainable solutions to fulfill short-
These standards include sustainable harvesting techniques,
term purchasing needs. Imported paper is selected based
as well as protection of wildlife habitat, soil and water.
on product needs, economics and sustainability. We
We also require that paper mills we purchase from operate
under a third-party certified “Chain of Custody” (COC)
program. This ensures that 100% of the fiber entering
are sensitive to the ecological impacts of long distance
transportation of paper and raw materials and their
impact on the overall carbon footprint of our supply chain.
CARBON FOOTPRINT
The Challenge of Global Warming
Many people believe that global warming is the No. 1 issue facing our
environment and ability to sustain this planet. While automobiles and power
generation are the largest contributors of greenhouse gas emissions, we are
focused on activities we can control and influence.
Determining the carbon footprint of a magazine or a newspaper is a complex
task. However, based on a number of studies, some preliminary conclusions
can be made.
The manufacture of pulp and paper is an energy intensive process and the
majority of the carbon dioxide in the magazine manufacturing supply chain
is generated at the pulp and paper manufacturing site.
SINCE 2010
HEARST HAS:
Tracked greenhouse gas
emissions at each of our
supplier mill sites.
Scope 1 (Direct Mill
Emissions On Site Power
Generation)
Scope 2 (Indirect Mill
Emissions-Purchased Power)
DOWN 10%
Continued to set greenhouse
gas reduction targets at each
of our supply mill sites
Encouraged the use of
renewable fuels for power
and steam generation
UP 10%
Tracked energy efficiency
data in the manufacture of
paper by mill location
CARBON FOOTPRINT
continued
Environmental Review
For security purposes, all used computer equipment
Hearst performs environmental review meetings
is fully cleansed. All company and personal data is
with all major paper suppliers annually. During these
removed.
meetings Hearst reviews specific mill environmental
data that is tracked by Hearst for each supplying
mill location (Energy Use, Water Use, Water Quality,
Total Suspended Solids, SO2, NOX, Total Suspended
Particulates, GHG Emissions, SCOPE 1 and SCOPE
Assets that are in good working order but no longer
meet the company’s standards, or for which we have
no further use, are donated to charities, schools or
other non-profit organizations.
2, Solid Waste and Safety). Hearst believes that
Remaining assets (both working and non-working)
measuring these environmental mill parameters
are then disposed of through two asset recovery
enables a conversation of continuous improvement
companies. Refurbished assets are resold or used
to be achieved. To date, this continues to be the case.
for replacement parts. Unusable equipment is sent
Beyond Paper
In line with Hearst’s sustainable development strategy,
the information services group has established a set of
policies and processes for obsolete IT equipment.
to certified recycler sites for environmentally safe
disposal. These business are compliant with U.S.
Environmental Protection Agency (EPA) and New York
State Department of Environmental Conservation
(DEC) regulations and guidelines.
OUR COMMITMENT
Sustainability: A Core Value
of Doing Business at Hearst
Hearst is determined to continue learning the right things to do and
converting them into actions. We believe the following initiatives are
fundamental to our success and the greater health of the planet.
In 2006, we opened Hearst Tower, the first-ever Gold LEED-certified
office building for core, shell and interiors in New York City. In 2012,
the Tower earned a Platinum LEED rating for Existing Buildings,
becoming the first building to receive both Gold and Platinum
certifications.
In recognition of Hearst’s achievement, Global Green USA, the
U.S. arm of former Soviet Union President Mikhail Gorbachev’s
environmental organization, awarded Hearst the Green Building
Design Award. Global Green’s Designing a Sustainable and Secure
World Awards recognize outstanding advancements in industry,
building, media and public policy that promote a sustainable and
secure future.
OUR COMMITMENT
continued
In 2005, we partnered with the State of California,
California Rangeland Trust and American Land
Conservancy to form one of the largest conservation
easements in history (82,000 acres) in San Simeon, Calif.
LEED GOLD
2006
PLATINUM
LEED
TM
2012
TM
In 2012, Hearst Tower became the first commercial building
in New York City to be recognized by the U.S. Green Building
Council for achieving both LEED Gold for New Construction
and LEED Platinum for Existing Buildings.
We have been longtime participants in philanthropic
tree planting through the National Arbor Day
as the second greenest company in London, the 10th
Foundation and the New York Restoration Project.
greenest company in the U.K., and the best big or mid-
Riverkeeper, an organization devoted to protecting the
sized company with low environmental impact.
environment, recreational and commercial integrity of
In 2011, Canopy (an urban forestry nonprofit)
New York’s Hudson River and vice-chaired by Robert F.
and Green Press Initiative (GPI) named Hearst an
Kennedy, Jr., honored us in 2007 for our support.
environmental leader in the American and Canadian
Hearst Magazines UK has two wormeries on the roof of
newspaper markets.
its central London offices, recycling waste matter from
In 2015, 72% of Hearst employees together raised
the Good Housekeeping kitchens. The resulting fertilizer
more than $1.3 million to support United Way and
and compost is sold to gardeners, with the proceeds
countless other charitable organizations.
given to the Soho Family Centre. For these efforts, the
company was recognized by the Sunday Times in 2008